WO2022042251A1 - Function entry display method, electronic device, and computer-readable storage medium - Google Patents

Abstract

The present invention relates to the technical field of computers, and provides a function entry display method, an electronic device, and a computer-readable storage medium. The method comprises: when receiving multimedia information pushed for a user, determining content type information separately corresponding to the multimedia information pushed for the user; on the basis of the content type information separately corresponding to the multimedia information pushed for the user and attribute information of the user, determining target multimedia information from the multimedia information pushed for the user, the content type information corresponding to the target multimedia information matching the attribute information of the user; and when displaying the target multimedia information, displaying a function entry related to the target multimedia information. Implementation of the present invention facilitates reducing interference to users caused by display of function entries.

Description

Function entry display method, electronic device, and computer-readable storage medium

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims the priority of the Chinese patent application filed on August 24, 2020 with the application number 202010858896.2 and the invention titled "function entry display method, electronic device and computer-readable storage medium", the full text of which is by reference Incorporated in this application.

technical field

The present disclosure relates to the field of computer technology, and in particular, the present disclosure relates to a function entry display method, an electronic device, and a computer-readable storage medium.

Background technique

With the development of information technology, various application programs emerge as the times require. In various application programs, a function of shooting the same style comes into being. Shooting the same style refers to the background music and pictures related to the multimedia information being browsed. , text and other information to make multimedia information to be released.

In the prior art, when displaying each pushed multimedia information for each user, the function entry of shooting the same style is displayed, but the user does not want to perform the same style shooting operation for each pushed multimedia information. The fact that the function entry is displayed based on each pushed multimedia information not only causes resource waste, but also interferes with the normal use of other functions by the user, such as normal browsing of multimedia information, resulting in poor user experience.

SUMMARY OF THE INVENTION

This Summary is provided to introduce concepts in a simplified form that are described in detail in the Detailed Description section that follows. This summary section is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to be used to limit the scope of the claimed technical solution.

In a first aspect of the present disclosure, a method for displaying a function entry is provided, which includes: when receiving multimedia information pushed for a user, determining content type information corresponding to each multimedia information pushed for the user; The content type information corresponding to each multimedia information and the attribute information of the user respectively, the target multimedia information is determined from the multimedia information pushed for the user, and the content type information corresponding to the target multimedia information matches the attribute information of the user; When displaying the target multimedia information, the corresponding function entry is displayed.

In a second aspect of the present disclosure, there is provided a function entry display device, comprising: a first determination module, configured to determine content type information corresponding to each multimedia information pushed by the user when receiving the multimedia information pushed for the user; The second determining module is configured to determine target multimedia information from the multimedia information pushed for the user based on the content type information and the attribute information of the user respectively corresponding to the respective multimedia information pushed for the user, and the target multimedia information corresponds to The content type information of the user is matched with the attribute information of the user; the display module is configured to display the corresponding function entry when displaying the target multimedia information.

In a third aspect of the present disclosure, an electronic device is provided, the electronic device comprising: a display; a portal for displaying the multimedia information and functions; one or more processors; a memory; One or more application programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs are configured to: execute the function entry display method of the first aspect .

A fourth aspect of the present disclosure provides a computer-readable storage medium for storing computer instructions, which, when executed on a computer, enable the computer to execute the function entry display method described in the first aspect.

The beneficial effects brought by the technical solutions provided by the present disclosure are:

In the technical solution provided by the present disclosure, when the multimedia information pushed for the user is received, the content type information corresponding to each multimedia information pushed by the user is determined; and the content type information corresponding to each multimedia information pushed for the user and the user The attribute information of the target multimedia information is determined in the multimedia information pushed for the user, and then when the target multimedia information is displayed, the function entry related to the target multimedia information is displayed. In the implementation of the present disclosure, the received multimedia information pushed for the user is screened in combination with the attribute information of the user, and the target multimedia information is determined in the multimedia information pushed for the user, and the content type information corresponding to the target multimedia information and the attribute information of the user are determined. Matching, so that only when the target multimedia information is displayed, the function entry related to the target multimedia information is displayed, and the dynamic display of the function entry is realized, which is beneficial to reduce the interference caused by the display of the function entry to the user, and improve the user's browsing of multimedia information. Rate.

Description of drawings

The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent when taken in conjunction with the accompanying drawings and with reference to the following detailed description. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that the originals and elements are not necessarily drawn to scale.

FIG. 1 is a schematic flowchart of a method for displaying a function entry provided by an embodiment of the present disclosure;

FIG. 2 is a schematic flowchart of a method for displaying a function entry provided by an embodiment of the present disclosure;

3 is a schematic flowchart of a method for displaying a function entry provided by an embodiment of the present disclosure;

4 is a schematic flowchart of a method for displaying a function entry provided by an embodiment of the present disclosure;

5 is a schematic flowchart of a method for displaying a function entry provided by an embodiment of the present disclosure;

6 is a schematic flowchart of a method for displaying a function entry provided by an embodiment of the present disclosure;

7 is a schematic flowchart of a method for displaying a function entry provided by an embodiment of the present disclosure;

8 is a schematic flowchart of a method for displaying a function entry provided by an embodiment of the present disclosure;

9 is a schematic flowchart of a method for displaying a function entry provided by an embodiment of the present disclosure;

10 is a schematic diagram of a display interface for displaying a function entry related to the target multimedia information when the target multimedia information is displayed in the function entry display method provided by the embodiment of the present disclosure;

11 is a schematic flowchart of a method for displaying a function entry provided by an embodiment of the present disclosure;

FIG. 12 is a schematic structural diagram of a functional portal display device according to an embodiment of the present disclosure;

FIG. 13 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.

detailed description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for the purpose of A more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes, and are not intended to limit the protection scope of the present disclosure.

It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and/or in parallel. Furthermore, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this regard.

As used herein, the term "including" and variations thereof are open-ended inclusions, ie, "including but not limited to". The term "based on" is "based at least in part on." The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions of other terms will be given in the description below.

It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish devices, modules or units, and are not used to limit these devices, modules or units to be different devices, modules or units. Units are not intended to limit the order or interdependence of the functions performed by these devices, modules or units.

It should be noted that the modifications of "a" and "a plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless the context clearly indicates otherwise, they should be understood as "one or a plurality of". multiple".

The names of messages or information exchanged between multiple devices in the embodiments of the present disclosure are only for illustrative purposes, and are not intended to limit the scope of these messages or information.

In order to make the objectives, technical solutions and advantages of the present disclosure clearer, the embodiments of the present disclosure will be further described in detail below with reference to the accompanying drawings.

The technical solutions of the present disclosure and how the technical solutions of the present disclosure solve the above-mentioned technical problems will be described in detail below with specific examples. The following specific embodiments may be combined with each other, and the same or similar concepts or processes may not be repeated in some embodiments. The embodiments of the present disclosure will be described below with reference to the accompanying drawings.

Referring to FIG. 1, the present disclosure provides a method for displaying a function entry, which includes the following steps:

S101 , when receiving the multimedia information pushed for the user, determine content type information corresponding to each multimedia information pushed by the user.

Optionally, the time node at which the multimedia information pushed for the user is received may be the time node corresponding to the user opening the application, the user searching for the multimedia information through the application, and the user refreshing and acquiring new multimedia information when the user is browsing the multimedia information; The multimedia information pushed for the user includes at least one. After receiving the multimedia information pushed for the user, the content type information corresponding to each multimedia information pushed by the user will be determined. The content type information may be obtained from the server when receiving the multimedia information pushed for the user, or it may be The server sends the multimedia information pushed to the user at the same time, or it can be determined by the client based on the content characteristics of the multimedia information. The method for determining the content type information corresponding to each multimedia information pushed by the user is adjusted. Among them, the content type information corresponding to the multimedia information can be set by tagging. For example, a tag A representing the sports type, a tag B representing a financial type, and a tag C representing the type of film and television drama are preset, and the multimedia information is identified by Then, the multimedia information can be tagged according to the content characteristics of the multimedia information, so that each multimedia information has its own corresponding type; optionally, a multimedia information can have multiple tags, and the corresponding content type information can be based on the weighting of the tags. coefficient is determined. Optionally, the multimedia information may be a combination of one or more of pictures, text, music, and videos.

S102 determines target multimedia information from the multimedia information pushed for the user based on the content type information corresponding to each multimedia information pushed for the user and the attribute information of the user respectively, and the content type information corresponding to the target multimedia information matches the attribute information of the user.

Optionally, in one embodiment, each user who uses the application has a corresponding user ID when logging in the application, and the user ID is associated with the historical behavior information of the user using the application. When the user logs in to the application through the client When the program browses the multimedia information, the client will determine the target multimedia information whose content type information matches the user's attribute information in the multimedia information pushed for the user according to the existing user's attribute information. The attribute information of the user is determined according to the historical behavior information of the user using the application, such as the historical data of the user publishing, browsing, commenting and/or liking multimedia information, the server can determine the attribute information of the user according to the historical behavior information of the user Client feedback. In one embodiment, the user can browse the multimedia information as a visitor when using the application program, and at this time, the attribute information of the user is the default attribute information or randomly generated attribute information.

Optionally, the attribute information of the user can be set by tagging. For example, if the user is tagged according to the content type information of the multimedia information released by the user in the historical behavior information, assuming that the content type information corresponding to the released multimedia information includes information such as sports type, financial type, film and television drama type, etc., the corresponding type of label will be used. Given a user, a user can have multiple tags, and the attribute information of the end user is determined according to the weighting coefficient of each tag.

S103 , when displaying the target multimedia information, display a function entry related to the target multimedia information.

Optionally, when the target multimedia information is displayed on the display interface, a function entry related to the target multimedia information is displayed at any position on the display interface. Taking into account the problem of increasing the usage rate of users using the corresponding function by triggering the function entry, and reducing the interference of the function entry to the user's browsing of target multimedia information, the function entry is set below the target multimedia information (as shown in Figure 10) .

In one embodiment, when the client receives the multimedia information pushed for the user, it will display each multimedia information one by one. However, not the content type information corresponding to each multimedia information matches the attribute information of the user. Therefore, only in step In S103 , the function entry related to the target multimedia information is displayed while the target multimedia information is displayed; and the function entry is not displayed when other multimedia information is displayed. The implementation of the embodiments of the present disclosure is beneficial to reduce the disturbance to the user caused by the display of the function portal.

In one embodiment, please refer to FIG. 2, the above-mentioned function entry display method in step S102 is based on the corresponding type of each multimedia information pushed for the user and the attribute information of the user, before the target multimedia information is determined from the multimedia information pushed for the user. ,Also includes:

S201 acquires attribute information of a user determined based on historical behavior information of the user.

The user's historical behavior information includes at least one of the following: content type information of the user's historical browsing of multimedia information; content type information of the user's historical published multimedia information; content type information of the user's historical comment on multimedia information; Content type information.

Specifically, when the client receives the multimedia information pushed by the user, it will obtain the attribute information of the user based on the user's historical behavior information from the server. Specifically, the user's historical behavior information is the content type information corresponding to the multimedia information corresponding to browsing, publishing, like, and/or comment, and the server may determine the user's attribute information according to the weighting coefficient or proportion corresponding to each content type information, and feedback to the client.

In one embodiment, please refer to FIG. 3 , the attribute information of the user in step S201 includes at least one of the following:

S301 If the historical behavior information of the user includes the content type information of the multimedia information that the user has historically released, and the attribute information of the user includes the weight of the content type information corresponding to each multimedia information historically released by the user and the preset content type information, the determined The attribute information of the multimedia information published by the user; otherwise, the attribute information of the user includes the weight of the content type information corresponding to the multimedia information corresponding to the user's historical browsing, comments and/or likes and the preset content type information, the determined user behavior Custom attribute information.

S302 If the user's historical behavior information includes the content type information of the multimedia information released by the user in history, the user's attribute information includes the proportion of the content type information corresponding to each multimedia information released based on the user's history, and the determined attribute information of the multimedia information released by the user ; otherwise, the attribute information of the user includes the attribute information of the user's behavior habits determined based on the proportion of the content type information corresponding to each multimedia information browsed, commented and/or liked in the user's history.

Specifically, considering that the main purpose of whether the function entry is displayed or not is to improve the user's utilization rate of the corresponding function of the function entry, and to reduce the interference of the display of the function entry to the user, when the user's historical behavior information includes the user's historical publishing multimedia information When the content type information of the user is published, the attribute information of the user is determined only for the content type information of the multimedia information published by the user in history, and the attribute information of the user is embodied as the attribute information of the multimedia information published by the user; when the user's historical behavior information does not include the user's attribute information When the content type information of the multimedia information is historically released (the user has not released the multimedia information), the attribute information of the user is determined based on the content type information of the multimedia information that the user has browsed, commented on and/or liked in the history, and the attribute information of the user is specifically expressed. Attribute information for user behavior habits. That is to say, the users who use the application program are divided into the first user who has released multimedia information and the second user who has not released multimedia information, so as to determine the respective attribute information based on the different characteristics of the first user and the second user, so as to better Combined with the user's attribute information, the function entry is dynamically displayed to improve the user experience.

In step S301, the attribute information of the user is determined based on the weight of the preset content type information; specifically, it is assumed that the user's historical behavior information includes the content type information of the user's historically published multimedia information, as shown in Table 1 below:

Table 1

content type information	The number of historically published multimedia information
physical education	1
finance	7
delicacy	8

The preset weights of content type information are: sports 0.6, food 0.3, and finance 0.1; in the multimedia information released by users in history, sports accounts for 0.6, finance accounts for 0.7, and food accounts for 2.4; the attributes of multimedia information released by users Information for food. In the above example, the preset content type information includes sports, gourmet, and finance. The preset content type information can be obtained according to the statistics of the multimedia information searched or browsed by the most users according to big data, or can also be based on the promotion needs of the application program. However, the actual setting or adjustment does not limit the preset content type information here.

Optionally, when the user's historical behavior information does not include the user's historically published multimedia information, then the content type information corresponding to the multimedia information browsed, commented and/or liked based on the user's history is different from the preset content type information. Weight, which determines the attribute information of user behavior habits. The calculation logic can be referred to the example in Table 1 above, which is not repeated here.

In step S302, the attribute information of the user is determined based on the proportion of the content type information corresponding to the multimedia information; specifically, it is assumed that the user's historical behavior information includes content type information of the user's historically published multimedia information, as shown in Table 2 below :

Table 2

content type information	The number of historically published multimedia information
physical education	10
finance	41
delicacy	49

Combining the contents of Table 2 above, it can be seen that a total of 100 multimedia messages have been published in the user history, of which sports category accounts for 0.1, finance category accounts for 0.41, and food category accounts for 0.49; the attribute information of the multimedia information published by the user is food. In one embodiment, it can be understood that the highest priority in the attribute information of the multimedia information released by the user is food, followed by finance, and then sports.

Optionally, when the user's historical behavior information does not include the user's historically published multimedia information, then based on the proportion of the content type information corresponding to the user's historically browsed, commented and/or liked multimedia information, determine the user's behavioral habits. property information. For the calculation logic thereof, reference may be made to the example in Table 2 above, which will not be repeated here.

In an embodiment, the attribute information of the user includes at least one of attribute information of the multimedia information published by the user and attribute information of the user's behavior habits. Referring to FIG. 4, step S102 determines target multimedia information from the multimedia information pushed for the user, including at least one of the following:

S401, when the attribute information of the user includes attribute information of the multimedia information released by the user, determine the target multimedia information whose corresponding content type information matches the attribute information of the multimedia information released by the user; Function entry for multimedia information.

S402 When the attribute information of the user includes the attribute information of the user's behavior and habits, determine the target multimedia information whose corresponding content type information matches the attribute information of the user's behavior and habits; displaying the function entry related to the target multimedia information includes displaying and publishing similar multimedia information function entry and the first guide interface.

Optionally, the attribute information of the user can be determined by the server according to the historical behavior information of the user, and provided to the client. In the embodiment of the present disclosure, the attribute information of the user's published multimedia information and the attribute information of the user's behavior habits are in a parallel relationship. When the user's historical behavior information includes the content type information of the user's historically published multimedia information, the multimedia information is only published for the user. The content type information of the user determines the attribute information of the user; otherwise, the attribute information of the user is determined by other behavior information of the user. When the user's historical behavior information received by the server includes the user's historically published multimedia information, the server can identify the user's published multimedia information (such as text, music, video, pictures, etc.) The key factor is tagging the multimedia information, so as to determine the content type information of the multimedia information released by the user in the history (which can be understood as the image recognition process of the multimedia information by the server). Correspondingly, the server identifies the content type information of the multimedia information historically browsed, commented, and liked by the user, and the logic of identifying the multimedia information published by the user is the same, which is not repeated here.

In step S401, when the attribute information of the user includes the attribute information of the multimedia information published by the user, the attribute information of the multimedia information published by the user is selected from the multimedia information pushed for the user, and the corresponding content type information is the same as that of the multimedia information published by the user. The attribute information matches the target multimedia information. Now in step S103, displaying the function entry related to the target multimedia information includes displaying the function entry for publishing similar multimedia information, and the user enters the function page for publishing similar multimedia information by touching the function entry (shooting the multimedia information release page of the same paragraph).

In step S402, when the attribute information of the user includes the attribute information of the user's behavior and habits, the attribute information based on the user's behavior and habits is selected from the multimedia information pushed for the user, and the corresponding content type information is consistent with the attribute information of the user's behavior and habits. Matching target multimedia information. In this case, displaying the function entry related to the target multimedia information in step S103 includes displaying the function entry for publishing similar multimedia information and the first guide interface. That is, when the function entry related to the target multimedia information is displayed, not only the function entry for publishing similar multimedia information, but also the first guide interface is displayed. The first guide interface is used to guide the user to trigger the function entry and enter the function page for publishing similar multimedia information. The first guide interface can be displayed in the form of a floating layer or a pop-up window, including guide text (such as "Click here to publish the same content. ”, etc.), pictures, etc.

In one embodiment, please refer to FIG. 5 , when the attribute information of the user includes the attribute information of the multimedia information released by the user, the above-mentioned function entry display method displays the function entry related to the target multimedia information when displaying the target multimedia information in step S103. After that, also include:

S501 receives a sending instruction triggered by a function entry.

Optionally, the function entry can be set as a control, and the user triggers the sending instruction by clicking on the control of the function entry.

S502, based on the user's historical behavior information and/or target multimedia information, determine the content of the current post.

Optionally, when receiving the sending instruction, the current sending content will be formulated based on the user's historical behavior information and/or target multimedia information, and the current sending content is the content that the user to be selected currently wishes to publish; the current sending content can be from Extracted from the multimedia information stored by the client, or extracted from the target multimedia information, includes at least one content of pictures, text, music, and videos.

S503, based on the sending instruction, jumps to the sending page and displays the content of the current sending.

Optionally, when receiving a post instruction, it will jump to the post page and display the current post content on the post page. The user can edit, preview and publish the current post content on the post page. By pre-producing the content of the current post, it is helpful to reduce the operation of users to enter the post page to post multimedia information through the function entry, increase the release volume of the multimedia information, and at the same time ensure the quality of the post multimedia information to a certain extent (for example, when making the content of the current post) When filtering multimedia information involving obscene, illegal, etc.).

In one embodiment, referring to FIG. 6, step S502 determines the content of the current post based on the user's historical behavior information and/or target multimedia information, including at least one of the following:

S601, based on the user's historical behavior information, determine the content type information of the currently sent content; extract the first multimedia information corresponding to the content type information of the currently sent content from the pre-stored multimedia information, and use the first multimedia information as Current post content.

Optionally, the pre-stored multimedia information includes historically photographed pictures and videos, recorded text, downloaded documents, downloaded audio and video information, etc. The pre-stored multimedia information may be pre-stored in the memory of the client and/or server. The user's historical behavior information includes the content type information of the user's historical publishing, browsing, like and commenting multimedia information. It is assumed that the user's historical publishing, browsing, like and commenting multimedia information content type information in the user's historical behavior information accounts for the highest proportion. If the content type information is food, the content type information of the currently posted content is determined to be food, and the first multimedia information related to the food is extracted from the pre-stored multimedia information as the current post content. The first multimedia information may be content such as food diary, pictures and/or videos related to food. Specifically, when the multimedia information is extracted from the pre-stored multimedia information, the extraction may be performed based on the pre-stored time. For example, the shorter the pre-stored time, the higher the extraction priority.

S602 extracts the second multimedia information corresponding to the content type information corresponding to the target multimedia information from the pre-stored multimedia information, and uses the second multimedia information as the content of the current message.

Optionally, since the content type information corresponding to the target multimedia information matches the attribute information of the user, the content type information corresponding to the second multimedia information also matches the attribute information of the user. Assuming that the content type information corresponding to the target multimedia information is tourism, the second multimedia information related to tourism is extracted from the pre-stored multimedia information as the content of the current post.

S603, based on the user's historical behavior information, determine the format information of the content of the current post; extract third multimedia information corresponding to the format information of the content of the current post from the pre-stored multimedia information, and use the third multimedia information as the current post Content; user's historical behavior information includes format information of publishing multimedia information.

Optionally, the user's historical behavior information includes format information for publishing multimedia information, and the format information includes picture format, text format, video format, music format, etc. If the user's historical behavior information includes the format information for publishing multimedia information. The proportion of the picture format is the highest, then it is determined that the format information of the current post content is the picture format. Further, the third multimedia information in the picture format is extracted from the pre-stored multimedia information as the content of the current message. For example, the recently stored preset number of pictures are extracted from the pre-stored multimedia information as the content of the current post.

S604 takes at least one item of text, picture, music and video included in the target multimedia information as the content of the current post.

Optionally, the target multimedia information may be composed of at least one or more of words, pictures, music, and videos. Assuming that the target multimedia information includes a combination of video and text, at least one of video and text may be used as the content of the current post. That is, the content of the current post is made with the help of the content of the target multimedia information, so as to realize the function of shooting the same style and improve the user experience.

Optionally, filters, special effects, etc. used in the target multimedia information may also be used as the content of the current post.

S605 uses at least one of preset filters, special effects and music as the content of the current post.

Optionally, the preset filters, special effects and music can be randomly selected from the preset information library. Randomly select at least one item from the library as the content of the current post; or, based on a certain sorting rule, sequentially obtain the content in the information base as the content of the current post.

Optionally, the preset filters, special effects, and music may also be default fixed content, such as setting filter A, special effect B, and music C; at least one item is selected as the current post content in step S605.

In one embodiment, please refer to FIG. 7 , when the attribute information of the user includes the attribute information of the user's behavior habits, the above-mentioned function entry display method in step S103 displays the function entry related to the target multimedia information after displaying the target multimedia information in step S103. ,Also includes:

S701 receives a sending instruction triggered based on the function entry.

Optionally, the function entry can be set as a control, and the user triggers the sending instruction by clicking on the control of the function entry.

S702, based on the sending instruction, jump to the sending page and display the second guidance interface.

Optionally, after receiving the sending instruction, the client terminal jumps to the sending page based on the sending instruction, and displays the second guidance interface on the sending page. The second guide interface can be displayed in the form of a pop-up window or a floating layer, and the second guide interface includes one or more pop-up windows or floating layers. When displayed, they are displayed one by one based on a preset order. The second guide interface includes a display interface for the introduction information of each function control on the posting page. For example, for the function control for publishing multimedia information, it can be displayed on a separate floating layer or a floating layer combined with other function controls. "Click here to publish content "Oh" and other text information; the user can learn about the functions included in the post page corresponding to the function entry through the display of the second guide interface. The display of the second guide interface is beneficial to guide the user to release the multimedia information and increase the release amount of the multimedia information.

Optionally, when receiving an instruction to send a document, it also includes determining the content of the current document based on the user's historical behavior information and/or target multimedia information, and when jumping to the document page, the content of the current document will be displayed below the second guidance interface, If the second guide interface is displayed through the floating layer, the transparency of the floating layer is high, and the content of the current post can be viewed while the second guide interface is displayed; after the display of the second guide interface is completed, the user can update the content of the current post on the post page. Edit, browse or publish actions.

In an embodiment, please refer to FIG. 8 , step S101 determines that each multimedia information pushed by the user corresponds to content type information, including:

S801 identifies each piece of multimedia information pushed by a user, so as to extract content features of each piece of multimedia information.

Optionally, when receiving the multimedia information pushed for the user, firstly identify each multimedia information pushed for the user, including text recognition, audio recognition, image recognition, etc., to extract the content features of each multimedia information. When the multimedia information includes text, the content features extracted by the text recognition include keywords, keywords (such as flowers, trees, bread, basketball, etc.) and other information; when the multimedia information includes audio recognition, the content features extracted by the audio recognition Including information such as keywords, audio rhythm and/or beat after voice conversion; when multimedia information includes image recognition, the content features extracted by image recognition include the target area image, the content of the entity represented by the image (such as pets, food , scenery, etc.)

S802 determines content type information corresponding to each multimedia information in preset content type information based on content characteristics.

Optionally, in the preset content type information, determining the content type information corresponding to the multimedia information based on the content feature can be understood as classifying the content feature based on the preset content type information. For example, when the content features of a certain multimedia information include information such as tea, coffee, bread, etc., and the preset content type information includes scenery, food, and pets, since the information such as tea, coffee, bread, etc. has the highest matching degree with the food, the multimedia information is determined. The content type information corresponding to the information is determined to be food.

Optionally, a pre-established neural network model may be used to identify the multimedia information, and obtain content type information corresponding to the multimedia information output by the neural network model. When determining the content type information corresponding to the multimedia information based on the content features, semantic analysis is also included, and the content features whose semantic similarity is greater than the set threshold are classified into one category, so as to reduce the determination of the corresponding content type information based on the information of multiple content features. calculation amount.

In one embodiment, please refer to FIG. 9 , the above-mentioned function entry display method, when receiving the multimedia information pushed for the user in step S101, before determining the content type information corresponding to each multimedia information pushed by the user respectively, includes:

S901 receives a search instruction including a search keyword.

Optionally, the user may browse corresponding multimedia information based on individual needs, that is, search for relevant multimedia information through a search function for browsing. You can enter the search page through the search function entry of the display interface, and enter the search keyword to initiate a search command.

Step S101 determining the content type information corresponding to each multimedia information pushed by the user includes: S902 , determining the content type information corresponding to each multimedia information pushed by the user based on the search keyword.

Optionally, since the currently received multimedia information pushed by the user is obtained based on a search, in order to reduce the computational complexity and improve the resource utilization, it can be determined directly based on the search keyword of the search instruction that corresponds to the multimedia information pushed by the user. content type information. If the current user enters the search keyword "basketball match", the keyword can be classified or tagged based on the preset content type information. If the preset content type information includes sports, food, travel and other information, "basketball" If the match between "event" and sports is the highest, it is determined that the content type information corresponding to each multimedia information pushed by the user is sports.

Optionally, in addition to determining the content type information corresponding to each multimedia information pushed by the user based on the search keywords, the content type information corresponding to each multimedia information pushed by the user may also be determined in combination with the content characteristics of each multimedia information pushed by the user.

Optionally, as shown in FIG. 11 , when displaying the target multimedia information in step S103, the above-mentioned function entry display method displays the function entry related to the target multimedia information, and in step S503, based on the sending instruction, jumps to the sending page and displays the current sending. The content, and/or step S702, after jumping to the sending page and displaying the second guidance interface based on the sending instruction, further includes at least one of the following:

S111 After the preset time period, it is determined that an instruction to publish multimedia information has not been received; based on the current behavior information of the user, the multimedia information to be pushed for the user next time is determined.

Optionally, in order to increase the amount of multimedia information released by the user, and to increase the amount of consumption of the multimedia information consumed by the user (browsing, liking, commenting), when the user has not yet triggered the instruction to publish the multimedia information after the preset time period is determined. , and combine the multimedia information displayed between the preset time periods to determine the multimedia information to be pushed to the user next time.

S112 receives the instruction for publishing the multimedia information, and updates the attribute information of the user based on the content type information corresponding to the currently published multimedia information.

Optionally, due to the variability of the user's personalized needs, the user's attribute information can be updated in real time based on the content type information corresponding to the multimedia information currently released by the user, and the display of the function entry can be adjusted in time to reduce the display of the function entry to the user. interference. Optionally, the operation of updating the attribute information of the user can be performed by the server, and when the client receives the instruction to publish the multimedia information, the client obtains the attribute information of the user updated by the server based on the content type information corresponding to the currently published multimedia information.

In an application example, it is assumed that user A has published multimedia information many times, and when currently opening an application or a web page to browse the multimedia information shared by other users, the client terminal will receive the multimedia information pushed for user A, and determine that the user A is the user. Content type information corresponding to each multimedia information pushed by A. Then, the attribute information of user A is obtained and matched with the content type information corresponding to each multimedia information. When the multimedia information pushed for user A, multimedia information B and multimedia information F match the attribute information of user A, when the display interface shows When multimedia information B and multimedia information F are displayed, the function entry related to the target multimedia information is displayed; when other multimedia information is displayed on the display interface, the function entry is not displayed. When user A is browsing multimedia information B, click the function entry to enter the post page, and the post page displays the current post content, and user A can edit, preview or directly post the current post content.

Please refer to FIG. 12 , which is a schematic structural diagram of a function entry display device provided by an embodiment of the present disclosure. The function entry display device 1200 according to an embodiment of the present disclosure may include: a first determination module 1201 , a second determination module 1202 and a display module 1203 .

The first determining module 1201 is configured to, when receiving the multimedia information pushed for the user, determine the content type information respectively corresponding to each multimedia information pushed for the user.

The second determining module 1202 is configured to determine the target multimedia information from the multimedia information pushed for the user based on the content type information corresponding to each multimedia information pushed for the user and the attribute information of the user respectively, and the content type information corresponding to the target multimedia information is the same as User's attribute information is matched.

The display module 1203 is configured to display the function entry related to the target multimedia information when the target multimedia information is displayed.

Optionally, the apparatus 1200 further includes:

The acquisition module is used for acquiring the user's historical behavior information and determining the user's attribute information; wherein, the user's historical behavior information includes at least one of the following: content type information of the user's historical browsing multimedia information; content type information of the user's historical publishing multimedia information information; content type information of user history commenting on multimedia information; user history liking content type information of multimedia information.

Optionally, the attribute information of the user includes at least one of the following:

If the user's historical behavior information includes the content type information of the multimedia information released by the user in the history, and the user's attribute information includes the content type information corresponding to each multimedia information released based on the user's history and the weight of the preset content type information, the determined user Publish the attribute information of the multimedia information; otherwise, the attribute information of the user includes the weight of the content type information corresponding to the multimedia information browsed, commented and/or liked based on the user's history and the preset content type information, the determined user behavior habits attribute information.

If the historical behavior information of the user includes the content type information of the multimedia information published by the user in history, the attribute information of the user includes the proportion of the content type information corresponding to each multimedia information published based on the history of the user, the determined attribute information of the multimedia information published by the user ; otherwise, the attribute information of the user includes the attribute information of the user's behavior habits determined based on the proportion of the content type information corresponding to each multimedia information browsed, commented and/or liked in the user's history.

Optionally, the attribute information of the user includes attribute information of the multimedia information published by the user or attribute information of the user's behavioral habits, and the second determining module 1202 includes at least one of the following units:

The first determining unit is configured to determine the target multimedia information whose corresponding content type information matches the attribute information of the multimedia information released by the user when the attribute information of the user includes the attribute information of the multimedia information released by the user; The function entry includes a function entry that displays and publishes similar multimedia information.

The second determining unit is configured to, when the attribute information of the user includes the attribute information of the user's behavior and habit, determine the target multimedia information whose corresponding content type information matches the attribute information of the user's behavior and habit; display the function entry related to the target multimedia information It includes a function entry for displaying and publishing similar multimedia information and a first guiding interface.

Optionally, when the attribute information of the user includes attribute information of the multimedia information published by the user, the apparatus 1200 includes:

The first receiving module is configured to receive the sending instruction triggered by the function entry.

The third determining module is configured to determine the content of the current post based on the user's historical behavior information and/or target multimedia information.

The display module is used to jump to the post page and display the current post content based on the post instruction.

Optionally, the third determining module includes:

The third determining unit is configured to determine the content type information of the currently sent content based on the user's historical behavior information; extract the first multimedia information corresponding to the content type information of the currently sent content from the pre-stored multimedia information, and use the A multimedia message is used as the content of the current message.

The fourth determining unit is configured to extract the second multimedia information corresponding to the content type information corresponding to the target multimedia information from the pre-stored multimedia information, and use the second multimedia information as the content of the current message.

The fifth determining unit is used to determine the format information of the content of the current post based on the historical behavior information of the user; extract the third multimedia information corresponding to the format information of the content of the current post from the pre-stored multimedia information, The media information is used as the content of the current post; the user's historical behavior information includes the format information of the post multimedia information.

The sixth determining unit is configured to use at least one item of text, picture, music and video included in the target multimedia information as the content of the current post.

The seventh determination unit is used for taking at least one of preset filters, special effects and music as the content of the current post.

Optionally, when the attribute information of the user includes attribute information of the user's behavior habits, the apparatus 1200 further includes:

The second receiving module is configured to receive the sending instruction triggered by the function entry.

The jumping module is used for jumping to the sending page and displaying the second guide interface based on the sending instruction.

Optionally, the first determining module 1201 includes:

The identification unit is used for identifying each multimedia information pushed by the user, so as to extract the content feature of each multimedia information.

The first type determination unit is configured to determine content type information corresponding to each multimedia information in preset content type information based on content characteristics.

Optionally, the apparatus 1200 further includes:

The third receiving module is configured to receive a search instruction including a search keyword.

The first determination module 1201 includes: a second type determination unit, configured to determine content type information corresponding to each multimedia information pushed by the user based on the search keyword.

The function entry display device of the embodiment of the present disclosure can execute a function entry display method provided by the embodiment of the present disclosure, and the implementation principle is similar. The actions correspond to the steps in the function entry display method in each embodiment of the present disclosure. For the detailed function description of each module of the function entry display device, please refer to the description in the corresponding function entry display method shown above. , and will not be repeated here.

Referring next to FIG. 13 , it shows a schematic structural diagram of an electronic device 1300 suitable for implementing an embodiment of the present disclosure. The electronic device in the embodiment of the present disclosure may include, but is not limited to, a device such as a computer. The electronic device shown in FIG. 13 is only an example, and should not impose any limitation on the function and scope of use of the embodiments of the present disclosure.

The electronic device includes: a memory and a processor, wherein the processor here may be referred to as the processing device 1301 hereinafter, and the memory may include a read-only memory (ROM) 1302, a random access memory (RAM) 1303, and a storage device 1308 hereinafter. at least one of the following:

As shown in FIG. 13 , electronic device 1300 may include processing means (eg, central processing unit, graphics processor, etc.) 1301 that may be loaded into random access according to a program stored in read only memory (ROM) 1302 or from storage means 1308 Various appropriate actions and processes are executed by the programs in the memory (RAM) 1303 . In the RAM 1303, various programs and data necessary for the operation of the electronic device 1300 are also stored. The processing device 1301, the ROM 1302, and the RAM 1303 are connected to each other through a bus 1304. An input/output (I/O) interface 1305 is also connected to bus 1304 .

Generally, the following devices can be connected to the I/O interface 1305: input devices 1306 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; including, for example, a liquid crystal display (LCD), speakers, vibration An output device 1307 of a computer, etc.; a storage device 1308 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 1309. Communication means 1309 may allow electronic device 1300 to communicate wirelessly or by wire with other devices to exchange data. Although FIG. 13 shows an electronic device 1300 having various means, it should be understood that not all of the illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

In particular, according to embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated in the flowchart. In such an embodiment, the computer program may be downloaded and installed from the network via the communication device 1309, or from the storage device 1308, or from the ROM 1302. When the computer program is executed by the processing device 1301, the above-mentioned functions defined in the methods of the embodiments of the present disclosure are executed.

It should be noted that, the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable medium, or any combination of the above two. The computer readable medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus or device, or a combination of any of the above. More specific examples of computer readable media may include, but are not limited to, electrical connections having one or more wires, portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable programmable Read only memory (EPROM or flash memory), fiber optics, portable compact disk read only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing. In this disclosure, a computer-readable medium can be any tangible medium that contains or stores a program that can be used by or in connection with an instruction execution system, apparatus, or device. In the present disclosure, however, a computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave with computer-readable program code embodied thereon. Such propagated data signals may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing. A computer-readable signal medium can also be any computer-readable medium other than a computer-readable medium that can transmit, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any suitable medium including, but not limited to, electrical wire, optical fiber cable, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the client and server can use any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol) to communicate, and can communicate with digital data in any form or medium Communication (eg, a communication network) interconnects. Examples of communication networks include local area networks ("LAN"), wide area networks ("WAN"), the Internet (eg, the Internet), and peer-to-peer networks (eg, ad hoc peer-to-peer networks), as well as any currently known or future development network of.

The above-mentioned computer-readable medium may be included in the above-mentioned electronic device; or may exist alone without being assembled into the electronic device.

The above-mentioned computer-readable medium carries one or more programs, and when the above-mentioned one or more programs are executed by the electronic device, the electronic device is made to perform the following steps: when receiving the multimedia information pushed for the user, determine that the user pushes content type information corresponding to each multimedia information pushed for the user; based on the content type information corresponding to each multimedia information pushed for the user and the attribute information of the user, the target multimedia information is determined from the multimedia information pushed for the user, and the content corresponding to the target multimedia information The type information matches the attribute information of the user; when the target multimedia information is displayed, the function entry related to the target multimedia information is displayed.

Computer program code for performing operations of the present disclosure may be written in one or more programming languages, including but not limited to object-oriented programming languages—such as Java, Smalltalk, C++, and This includes conventional procedural programming languages - such as the "C" language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer, or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (eg, using an Internet service provider through Internet connection).

The flowchart and block diagrams in the Figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code that contains one or more logical functions for implementing the specified functions executable instructions. It should also be noted that, in some alternative implementations, the functions noted in the blocks may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It is also noted that each block of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations, can be implemented in dedicated hardware-based systems that perform the specified functions or operations , or can be implemented in a combination of dedicated hardware and computer instructions.

The modules or units involved in the embodiments of the present disclosure may be implemented in software or hardware. Wherein, the name of the module or unit does not constitute a limitation of the unit itself under certain circumstances. For example, the display module can also be described as "used to display the function entry related to the target multimedia information when displaying the target multimedia information. module".

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), Systems on Chips (SOCs), Complex Programmable Logical Devices (CPLDs) and more.

In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in connection with the instruction execution system, apparatus or device. The machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. Machine-readable media may include, but are not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices, or devices, or any suitable combination of the foregoing. More specific examples of machine-readable storage media would include one or more wire-based electrical connections, portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable programmable read only memory (EPROM or flash memory), fiber optics, compact disk read only memory (CD-ROM), optical storage, magnetic storage, or any suitable combination of the foregoing.

According to one or more embodiments of the present disclosure, a method for displaying function portals is provided, including: when receiving multimedia information pushed for a user, determining content type information corresponding to each multimedia information pushed by the user; The content type information corresponding to each multimedia information pushed by the user and the attribute information of the user respectively, the target multimedia information is determined from the multimedia information pushed for the user, and the content type information corresponding to the target multimedia information matches the attribute information of the user; When multimedia information is displayed, the function entry related to the target multimedia information is displayed.

In one embodiment, before determining the target multimedia information from the multimedia information pushed for the user based on the corresponding types of the respective multimedia information pushed for the user and the attribute information of the user, the method further includes: acquiring historical behavior information based on the user, determining the target multimedia information. Attribute information of the user; wherein, the user's historical behavior information includes at least one of the following: content type information of the user's history of browsing multimedia information; content type information of the user's history of publishing multimedia information; content type information of the user's history commenting on multimedia information; user history Content type information of like multimedia information.

In an embodiment, the attribute information of the user includes at least one of the following: if the historical behavior information of the user includes content type information of the multimedia information published by the user in the history, the attribute information of the user includes the information corresponding to each multimedia information published based on the history of the user. The weight of the content type information and the preset content type information, the attribute information of the multimedia information published by the user determined; otherwise, the attribute information of the user includes the content type corresponding to the multimedia information based on the user's historical browsing, comments and/or likes The weight of the information and the preset content type information, the attribute information of the determined user behavior habits.

If the historical behavior information of the user includes the content type information of the multimedia information published by the user in history, the attribute information of the user includes the proportion of the content type information corresponding to each multimedia information published based on the history of the user, the determined attribute information of the multimedia information published by the user ; otherwise, the attribute information of the user includes the attribute information of the user's behavior habits determined based on the proportion of the content type information corresponding to each multimedia information browsed, commented and/or liked in the user's history.

In one embodiment, the attribute information of the user includes attribute information of the multimedia information published by the user or attribute information of the user's behavior habits, and the target multimedia information is determined from the multimedia information pushed for the user, including at least one of the following: When the attribute information of the multimedia information is released by the user, it is determined that the corresponding content type information is matched with the attribute information of the multimedia information released by the user. When the attribute information of the user includes the attribute information of the user's behavior habits, determine the target multimedia information whose corresponding content type information matches the attribute information of the user's behavior habits; displaying the function entry related to the target multimedia information includes displaying and publishing similar multimedia information. Function entry and first guide interface.

In one embodiment, when the attribute information of the user includes attribute information of the multimedia information released by the user, when displaying the target multimedia information, after displaying the function entry related to the target multimedia information, the method further includes: receiving a sending instruction triggered by the function entry. ; Based on the user's historical behavior information and/or target multimedia information, determine the content of the current post; based on the post instruction, jump to the post page and display the current post content.

In one embodiment, determining the content of the current post based on the user's historical behavior information and target multimedia information includes at least one of the following: determining the content type information of the current post content based on the user's historical behavior information; Extracting the first multimedia information corresponding to the content type information of the content of the current post, and using the first multimedia information as the content of the current post; extracting the first multimedia information corresponding to the content type information corresponding to the target multimedia information from the pre-stored multimedia information. 2. Multimedia information, and use the second multimedia information as the content of the current post; based on the user's historical behavior information, determine the format information of the content of the current post; extract the format information corresponding to the content of the current post from the pre-stored multimedia information the third multimedia information, and use the third multimedia information as the content of the current post; the user's historical behavior information includes the format information of the post multimedia information; the target multimedia information includes at least one of text, picture, music and video. item as the current post content; use at least one of the preset filters, special effects and music as the current post content.

In one embodiment, when the attribute information of the user includes the attribute information of the user's behavior and habits, when displaying the target multimedia information, after displaying the function entry related to the target multimedia information, the method further includes: receiving a sending instruction triggered by the function entry; Based on the sending instruction, jump to the sending page and display the second guide interface.

In one embodiment, determining that each multimedia information pushed by the user corresponds to content type information respectively, including: identifying each multimedia information pushed by the user to extract content features of each multimedia information; Determine the content type information corresponding to each multimedia information.

In one embodiment, when receiving the multimedia information pushed by the user, before determining the content type information corresponding to each multimedia information pushed by the user, the steps include: receiving a search instruction including search keywords; The content type information respectively corresponding to the multimedia information includes: based on the search keywords, determining the content type information corresponding to each multimedia information pushed by the user.

According to one or more embodiments of the present disclosure, there is provided a function entry display device, comprising: a first determination module, configured to determine that each multimedia information pushed for the user corresponds to each multimedia information pushed for the user when receiving the multimedia information pushed for the user content type information. The second determination module is configured to determine the target multimedia information from the multimedia information pushed for the user based on the content type information corresponding to each multimedia information pushed for the user and the attribute information of the user respectively, and the content type information corresponding to the target multimedia information is the same as that of the user. match the attribute information. The display module is used for displaying the function entry related to the target multimedia information when the target multimedia information is displayed.

Optionally, the device further includes: an acquisition module configured to acquire the user's historical behavior information and determine the user's attribute information; wherein the user's historical behavior information includes at least one of the following: content type information of the user's historical browsing multimedia information; The content type information of the user's history publishing multimedia information; the content type information of the user's history commenting on the multimedia information; the user's historically liking the content type information of the multimedia information.

Optionally, the attribute information of the user, including at least one of the following:

If the user's historical behavior information includes the content type information of the multimedia information released by the user in the history, and the user's attribute information includes the content type information corresponding to each multimedia information released based on the user's history and the weight of the preset content type information, the determined user Publish the attribute information of the multimedia information; otherwise, the attribute information of the user includes the weight of the content type information corresponding to the multimedia information browsed, commented and/or liked based on the user's history and the preset content type information, the determined user behavior habits attribute information.

If the historical behavior information of the user includes the content type information of the multimedia information published by the user in history, the attribute information of the user includes the proportion of the content type information corresponding to each multimedia information published based on the history of the user, the determined attribute information of the multimedia information published by the user ; otherwise, the attribute information of the user includes the attribute information of the user's behavior habits determined based on the proportion of the content type information corresponding to each multimedia information browsed, commented and/or liked in the user's history.

Optionally, the attribute information of the user includes attribute information of the multimedia information published by the user or attribute information of the user's behavioral habits, and the second determining module includes at least one of the following units: a first determining unit, used when the attribute information of the user includes the attribute information published by the user. When determining the attribute information of the multimedia information, determine the target multimedia information whose corresponding content type information matches the attribute information of the multimedia information published by the user; displaying the function entry related to the target multimedia information includes displaying the function entry for publishing similar multimedia information. The second determining unit is configured to, when the attribute information of the user includes the attribute information of the user's behavior and habit, determine the target multimedia information whose corresponding content type information matches the attribute information of the user's behavior and habit; display the function entry related to the target multimedia information It includes a function entry for displaying and publishing similar multimedia information and a first guiding interface.

Optionally, when the attribute information of the user includes attribute information of the multimedia information released by the user, the apparatus includes: a first receiving module, configured to receive an instruction for sending a message triggered by a function entry. The third determining module is configured to determine the content of the current post based on the user's historical behavior information and/or target multimedia information. The display module is used to jump to the post page and display the current post content based on the post instruction.

Optionally, the third determining module includes: a third determining unit, configured to determine the content type information of the currently sent content based on the user's historical behavior information; extract the content type information corresponding to the currently sent content from the pre-stored multimedia information the first multimedia information, and use the first multimedia information as the content of the current text. The fourth determining unit is configured to extract the second multimedia information corresponding to the content type information corresponding to the target multimedia information from the pre-stored multimedia information, and use the second multimedia information as the content of the current message. The fifth determining unit is used to determine the format information of the content of the current post based on the historical behavior information of the user; extract the third multimedia information corresponding to the format information of the content of the current post from the pre-stored multimedia information, The media information is used as the content of the current post; the user's historical behavior information includes the format information of the post multimedia information. The sixth determining unit is configured to use at least one item of text, picture, music and video included in the target multimedia information as the content of the current post. The seventh determination unit is used for taking at least one of preset filters, special effects and music as the content of the current post.

Optionally, when the attribute information of the user includes attribute information of the user's behavior habit, the apparatus further includes: a second receiving module, configured to receive a sending instruction triggered based on the function entry. The jumping module is used for jumping to the sending page and displaying the second guide interface based on the sending instruction.

Optionally, the first determining module includes: an identification unit, configured to identify each piece of multimedia information pushed for the user, so as to extract content features of each piece of multimedia information. The first type determination unit is configured to determine content type information corresponding to each multimedia information in preset content type information based on content characteristics.

Optionally, the apparatus further includes: a third receiving module, configured to receive a search instruction including a search keyword. The first determination module includes: a second type determination unit, configured to determine content type information corresponding to each multimedia information pushed by the user based on the search keyword.

The above description is merely a preferred embodiment of the present disclosure and an illustration of the technical principles employed. Those skilled in the art should understand that the scope of the disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above-mentioned technical features, and should also cover, without departing from the above-mentioned disclosed concept, the technical solutions formed by the above-mentioned technical features or Other technical solutions formed by any combination of its equivalent features. For example, a technical solution is formed by replacing the above features with the technical features disclosed in the present disclosure (but not limited to) with similar functions.

Additionally, although operations are depicted in a particular order, this should not be construed as requiring that the operations be performed in the particular order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, although the above discussion contains several implementation-specific details, these should not be construed as limitations on the scope of the present disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination. Although the subject matter has been described in language specific to structural features and/or logical acts of method, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims.

Claims (12)

1. A method for displaying a function entry, comprising:

   When receiving the multimedia information pushed for the user, determine the content type information corresponding to each multimedia information pushed by the user;

   Based on the content type information corresponding to each multimedia information pushed for the user and the attribute information of the user, the target multimedia information is determined from the multimedia information pushed for the user, and the content type information corresponding to the target multimedia information is the same as the content type information of the target multimedia information. match the user's attribute information;

   When displaying the target multimedia information, a function entry related to the target multimedia information is displayed.
2. The method according to claim 1, wherein, based on the respective types of the respective multimedia information pushed for the user and the attribute information of the user, before the target multimedia information is determined from the multimedia information pushed for the user ,Also includes:

   Obtain attribute information of the user determined based on the user's historical behavior information;

   Wherein, the historical behavior information of the user includes at least one of the following:

   Content type information of the user's historical browsing multimedia information;

   the content type information of the multimedia information published by the user history;

   Content type information of the user's historical comment multimedia information;

   The user historically likes content type information of the multimedia information.
3. The method according to claim 2, wherein the attribute information of the user includes at least one of the following:

   If the historical behavior information of the user includes the content type information of the multimedia information published by the user in the history, the attribute information of the user includes the content type information corresponding to each multimedia information published based on the user history and the preset content type The weight of the information, the attribute information of the multimedia information published by the determined user; otherwise, the attribute information of the user includes the content type information corresponding to the multimedia information browsed, commented and/or liked based on the user's history and preset The weight of the content type information, the attribute information of the determined user behavior habits;

   If the historical behavior information of the user includes content type information of the multimedia information historically published by the user, and the attribute information of the user includes the proportion of content type information corresponding to each multimedia information historically published by the user, the determined The attribute information of the multimedia information published by the user; otherwise, the attribute information of the user includes the proportion of the content type information corresponding to each multimedia information browsed, commented and/or liked based on the user's history, the determined user behavior Custom attribute information.
4. The method according to claim 1, wherein the attribute information of the user comprises attribute information of the multimedia information published by the user or attribute information of the user's behavior habits, and the target multimedia information is determined from the multimedia information pushed for the user. Information, including at least one of the following:

   When the attribute information of the user includes attribute information of the multimedia information published by the user, determine the target multimedia information whose corresponding content type information matches the attribute information of the multimedia information published by the user; Information-related function entries include function entries for displaying and publishing similar multimedia information;

   When the attribute information of the user includes the attribute information of the user's behavior habit, determine the target multimedia information whose corresponding content type information matches the attribute information of the user's behavior habit; the display is related to the target multimedia information The function entry includes a function entry for displaying and publishing similar multimedia information and a first guide interface.
5. The method according to claim 3 or 4, wherein when the attribute information of the user includes attribute information of the multimedia information published by the user, when displaying the target multimedia information, displaying the target multimedia information After the function entry related to multimedia information, it also includes:

   receiving a sending instruction triggered based on the function entry;

   Based on the user's historical behavior information and/or the target multimedia information, determine the content of the current post;

   Based on the post instruction, jump to the post page and display the current post content.
6. The method according to claim 5, characterized in that, determining the content of the current post based on the user's historical behavior information and/or the target multimedia information, including at least one of the following:

   Based on the historical behavior information of the user, determine the content type information of the currently sent content; extract the first multimedia information corresponding to the content type information of the currently sent content from the pre-stored multimedia information, and use the first multimedia information body information as the content of the current post;

   Extracting the second multimedia information corresponding to the content type information corresponding to the target multimedia information from the pre-stored multimedia information, and using the second multimedia information as the current text content;

   Based on the user's historical behavior information, determine the format information of the content currently sent; extract third multimedia information corresponding to the format information of the content currently sent from the pre-stored multimedia information, and store the third multimedia information The body information is used as the content of the current post; the historical behavior information of the user includes the format information of publishing multimedia information;

   Taking at least one of the text, picture, music and video included in the target multimedia information as the content of the current post;

   Use at least one of the preset filters, special effects and music as the current post content.
7. The method according to claim 3 or 4, wherein when the attribute information of the user includes attribute information of the user's behavior habits, when displaying the target multimedia information, displaying the target multimedia information After the information-related function entry, it also includes:

   receiving a sending instruction triggered based on the function entry;

   Based on the post instruction, jump to the post page and display the second guide interface.
8. The method according to claim 1, wherein the determining that each multimedia information pushed by the user corresponds to content type information respectively, comprising:

   Identify each multimedia information pushed by the user to extract the content features of the respective multimedia information;

   Content type information corresponding to each multimedia information is determined in preset content type information based on the content feature.
9. The method according to claim 1, wherein when receiving the multimedia information pushed by the user, before determining the content type information corresponding to each multimedia information pushed by the user, the method comprises:

   receiving search instructions including search keywords;

   The content type information determined to be respectively corresponding to each multimedia information pushed by the user includes:

   Based on the search keyword, content type information corresponding to each multimedia information pushed by the user is determined.
10. A function entrance display device, characterized in that it includes:

    a first determining module, configured to determine content type information corresponding to each multimedia information pushed by the user when receiving the multimedia information pushed by the user;

    The second determination module is configured to determine target multimedia information from the multimedia information pushed for the user based on the content type information and the attribute information of the user respectively corresponding to the respective multimedia information pushed for the user, and the target multimedia information corresponds to The content type information of the user matches the attribute information of the user;

    The display module is used for displaying the function entry related to the target multimedia information when the target multimedia information is displayed.
11. An electronic device, characterized in that it comprises:

    Display; used to display the multimedia information and function entry;

    one or more processors;

    memory;

    one or more application programs, wherein the one or more application programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs are configured to: execute The function entry display method according to any one of claims 1 to 9.
12. A computer-readable storage medium, characterized in that the storage medium is used to store computer instructions, which, when running on a computer, enable the computer to perform the function entry display described in any one of the preceding claims 1 to 9 method.

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