WO2022033228A1

WO2022033228A1 - Data processing method and apparatus

Info

Publication number: WO2022033228A1
Application number: PCT/CN2021/104094
Authority: WO
Inventors: 汤晓
Original assignee: 北京达佳互联信息技术有限公司
Priority date: 2020-08-10
Filing date: 2021-07-01
Publication date: 2022-02-17
Also published as: CN111897466A

Abstract

A data processing method and apparatus. The method comprises: displaying content in a display area (S11); acquiring a switching operation performed in the display area by a user with respect to the content (S12); in response to a switching instruction corresponding to the switching operation, acquiring auxiliary preference analysis data corresponding to the content (S13); and according to the auxiliary preference analysis data, performing preference determination on the content corresponding to the switching instruction (S14), wherein the auxiliary preference analysis data is obtained according to at least one of data related to the switching operation and an action performed by the face of the user with respect to the content.

Description

A data processing method and device

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims the priority of Chinese Patent Application No. "202010795619.1" filed on August 10, 2020.

technical field

The present disclosure relates to the technical field of data processing, and in particular, to a data processing method, apparatus, electronic device, and storage medium.

Background technique

In the related art, personalized recommendation refers to user behavior data representing the user's preference for recommendation, and the user behavior data is obtained by monitoring various interactive operations performed by the user in the real area. Generally, there are the following ways of obtaining:

In the process of switching the actual content of the display area, monitor the user's interactive operations on the display area. If a long-press operation is detected in the display area and an option is selected from the output options in the display area, it means that the user does not like it. For the content displayed in the display area, if a double-click and like operation is detected in the display area, it means that the user likes the content displayed in the display area, and the user behavior data is obtained through the operation performed by the user on the display area.

SUMMARY OF THE INVENTION

The present disclosure provides a data processing method, apparatus, electronic device and storage medium. The technical solutions of the present disclosure are as follows:

According to some embodiments of the present disclosure, a data processing method is provided, characterized by comprising:

display content in the display area;

Obtain the switching operation made by the user for the content in the display area;

In response to the switching instruction corresponding to the switching operation, the preference analysis auxiliary data corresponding to the content is obtained, and the preference analysis auxiliary data performs at least one of the actions on the content according to the data related to the switching operation and the user's face. a get;

According to the preference analysis auxiliary data, preference is determined for the content corresponding to the switching instruction.

In some embodiments, in response to the switching instruction corresponding to the switching operation, acquiring the preference analysis auxiliary data corresponding to the content includes:

In response to the switching instruction, obtain the position of the switching operation in the display area;

The preference analysis auxiliary data is obtained according to the position of the switching operation in the display area.

In some embodiments, the obtaining the preference analysis auxiliary data according to the position of the switching operation in the display area includes:

The target area to which the location belongs is determined from the display area, the preference data corresponding to the target area is used as the preference analysis auxiliary data, the display area is divided into at least two areas, and the at least two areas are At least one area indicates that the user likes the content, other areas indicate that the user does not like the content, and the target area is one of the at least two areas.

According to the position of the switching operation in the display area, the movement trajectory formed by the switching operation in the display area is obtained, the bending direction of the movement trajectory is determined, and the preference data corresponding to the bending direction is used as the preference Analyse auxiliary data.

According to the position of the switching operation in the display area, the movement track formed by the switching operation in the display area is obtained, and the target control that the switching operation has drawn is determined according to the movement track, and according to the target control The identification of the control obtains the preference analysis auxiliary data, at least two controls are provided in the display area, at least one of the at least two controls represents the content that the user likes, the other controls represent the content that the user does not like, and the target The control is one of the at least two controls, the at least two controls are located at different positions in the display area, and the at least two controls are invisible to the user.

In some embodiments, the areas or controls in the display area that represent the content the user likes are marked with reasons for liking the content, and the areas or controls in the display area that represent the content that the user does not like are marked with reasons for disliking the content.

In response to the switching instruction, collecting multimedia data related to the user through the collecting device;

According to the multimedia data, user feature data is obtained, the user feature data is used to represent one of a specific action made by the user and the user's emotion, and one of the user's action and the user's emotion is used for Characterize the user's preference for the content.

In some embodiments, the obtaining, in response to the switching instruction for the content, the auxiliary data of preference analysis corresponding to the content further includes:

In response to the switching instruction, obtain the staying time of the content before responding to the switching instruction;

and / or

In response to the switching instruction, feature data representing the content is extracted from the content, historical feature data matching the feature data in the historical content is determined, and a preference tag of the historical content to which the historical feature data belongs is obtained.

In some embodiments, the method further includes:

In response to the switching instruction, prompt information is output, where the prompt information is used to prompt the user to like one of the currently switched content and to prompt the user to dislike the currently switched content.

In some embodiments, the method further includes:

After the switching of the displayed content in the display area is completed, according to the preference determination of the content corresponding to the switching instruction, the content corresponding to the switching instruction is marked with a favorite label.

According to some embodiments of the present disclosure, there is provided a data processing apparatus, comprising:

a display unit configured to perform displaying content in the display area;

an acquisition unit, configured to perform a switching operation made by the acquisition user for the content in the display area;

a response unit, configured to execute a switching instruction corresponding to the switching operation, and acquire preference analysis auxiliary data corresponding to the content, the preference analysis auxiliary data according to the data related to the switching operation and the user's face At least one of performing actions on the content obtains;

The processing unit is configured to analyze the auxiliary data according to the preference, and perform preference determination on the content corresponding to the switching instruction.

In some embodiments, the response unit includes:

A response subunit, configured to execute and respond to the switching instruction, to obtain the position of the switching operation in the display area;

The obtaining subunit is configured to execute the position in the display area according to the switching operation to obtain the preference analysis auxiliary data.

In some embodiments, the obtaining subunit is configured to determine a target area to which the position belongs from the display area, and use preference data corresponding to the target area as the preference analysis auxiliary data, and the display The area is divided into at least two areas, at least one of the at least two areas represents the content that the user likes, and the other areas represent the content that the user does not like, and the target area is one of the at least two areas.

In some embodiments, the obtaining subunit is configured to obtain a movement track formed by the switching operation in the display area according to the position of the switching operation in the display area, and determine the movement The bending direction of the track, and the preference data corresponding to the bending direction is used as preference analysis auxiliary data.

In some embodiments, the obtaining sub-unit is configured to execute a position in the display area according to the switching operation, obtain a movement track formed by the switching operation in the display area, and according to the movement The track determines the target control crossed by the switching operation, and the preference analysis auxiliary data is obtained according to the identification of the target control, and at least two controls are provided in the display area, and at least one of the at least two controls is provided. Indicates that the user likes the content, the other controls represent that the user does not like the content, the target control is one of the at least two controls, the at least two controls are located at different positions in the display area, and the at least two controls are paired with each other. User invisible.

In some embodiments, the responding unit is configured to perform responding to the switching instruction, and collect multimedia data related to the user through the collecting device; obtain user characteristic data according to the multimedia data, and the user characteristic data is used for Characterizing one of a specific action made by the user and the user's emotion, one of the user's action and the user's emotion being used to characterize the user's preference for the content.

In some embodiments, the responding unit is further configured to execute responding to the switching instruction, and obtain the staying duration of the content before responding to the switching instruction;

and / or

In some embodiments, the apparatus further includes: an output unit configured to execute, in response to the switching instruction, output prompt information, where the prompt information is used to prompt the user to like the currently switched content and to prompt the user to not like the currently switched content. one of the content.

In some embodiments, the apparatus further includes: a labeling unit, configured to perform, after the switching of the displayed content in the display area is completed, according to the preference determination of the content corresponding to the switching instruction, to perform the switching instruction corresponding to the switching instruction. The content is marked with preference tags.

According to some embodiments of the present disclosure, there is provided an electronic device, the electronic device comprising: a processor;

a memory for storing the processor-executable instructions;

Wherein, the processor is configured to execute the instructions to implement the above data processing method.

According to some embodiments of the present disclosure, there is provided a storage medium that stores instructions, and when the instructions in the storage medium are executed by a processor of an electronic device, enables the electronic device to execute the above data processing method.

According to some embodiments of the present disclosure, there is provided a computer program product which, when executed on an electronic device, is adapted to execute a program initialized with the steps of the data processing method described above.

Display the content in the display area, obtain the switching operation made by the user for the content in the display area, respond to the switching instruction corresponding to the switching operation, obtain the preference analysis auxiliary data corresponding to the content, analyze the auxiliary data according to the preference, and analyze the auxiliary data corresponding to the switching instruction. The preference is determined for the content, wherein the preference analysis auxiliary data is obtained according to at least one of the data related to the switching operation and the user's face acting on the content, so if the preference analysis auxiliary data is obtained according to the data related to the switching operation, in During the content switching process, the user only needs to perform a switching operation on the content, so that the user does not need to perform other interactive operations in the display area during the switching operation, simplifying the interactive operation in the process of content preference determination, and in the process of switching content. The switching process will not be affected by the user's interactive operations on the display area, so that the content switching can be carried out smoothly. If the preference analysis auxiliary data is determined according to the actions made by the user's face on the content, it is also not necessary to perform other interactive operations in the display area during the switching operation, which simplifies the interactive operations in the process of content preference determination. In addition, during the content switching process, the switching process will not be affected by the user's interactive operation on the display area, so that the content switching can be performed smoothly and smoothly.

It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure.

Description of drawings

The accompanying drawings, which are incorporated into and constitute a part of this specification, illustrate embodiments consistent with the present disclosure, and together with the description, serve to explain the principles of the present disclosure and do not unduly limit the present disclosure.

1 is a flowchart of a data processing method according to an exemplary embodiment;

FIG. 2 is a flowchart of another data processing method shown according to an exemplary embodiment;

FIG. 3 is a schematic diagram of a display area divided area and display content according to an exemplary embodiment;

FIG. 4 is a schematic diagram illustrating switching operations in the same direction corresponding to different bending directions according to an exemplary embodiment;

FIG. 5 is a schematic diagram showing a display area display control according to an exemplary embodiment;

6 is a schematic diagram of an application of a data processing method according to an exemplary embodiment;

FIG. 7 is an application schematic diagram of another data processing method shown according to an exemplary embodiment;

FIG. 8 is a flowchart of still another data processing method according to an exemplary embodiment;

FIG. 9 is a flowchart of still another data processing method according to an exemplary embodiment;

Fig. 10 is a block diagram of a data processing apparatus according to an exemplary embodiment.

detailed description

FIG. 1 is a flowchart of a data processing method according to an exemplary embodiment. As shown in FIG. 1 , the data processing method is used in an electronic device, and the electronic device may be, but not limited to, a mobile phone, a tablet computer, etc. for users Devices for viewing content such as video, text, images, etc., these electronic devices can display the content in the display area. The data processing method shown in Figure 1 includes the following steps:

In step S11, the content is displayed in the display area, and one of the display methods is: displaying the content in the entire area of the display area, that is, the currently displayed content will occupy the entire area of the display area, and the type of the content displayed in the display area can be For any one of video, image and text, the display area can display a piece of content during each content display process, such as displaying a piece of video, and the content displayed in the display area can be switched by a switching operation.

In step S12, the switching operation performed by the user on the content in the display area is acquired. The switching operation can be, but is not limited to, a sliding operation performed by the user in the display area. The sliding operation can correspond to at least one sliding direction, and the content to be switched to is indicated by the corresponding sliding direction. If the sliding operation corresponds to a sliding direction, the sliding operation can be performed by sliding The direction indicates switching to the next content. If the sliding operation corresponds to two sliding directions, one of the two sliding directions indicates switching to the next content, and the other sliding direction indicates switching to the previous content. The sliding direction of the sliding operation It can be determined according to the position formed in the display area when the user performs the sliding operation, which will not be described in detail here.

After acquiring the switching operation, the electronic device generates a switching instruction corresponding to the switching operation, so as to switch the content displayed in the display area by executing the switching instruction.

In step S13, in response to the switching instruction corresponding to the switching operation, the preference analysis auxiliary data corresponding to the content is acquired.

The preference analysis auxiliary data is obtained according to at least one of the data related to the switching operation and the action of the user's face with respect to the content. The action made by the user's face on the content is an action that can represent the user's preference for the content currently displayed in the display area. For example, the user's face can make an action that the user likes the currently displayed content or does not like the currently displayed content. Action, For example, the smiling action indicates that the user likes the currently displayed content, and the shaking action indicates that the user does not like the currently displayed content, so as to obtain the preference analysis auxiliary data indicating whether the user likes the currently displayed content through the action of the user's face on the content, such as Actions made by the user's face can be used as preference analysis auxiliary data.

In the embodiment of the present disclosure, the action of the user's face on the content can reflect the user's emotion, and the auxiliary data for preference analysis can be obtained according to the user's emotion. The user's emotion can reflect the user's preference for the currently displayed content, such as If the user's emotion is happy, it indicates that the user likes the currently displayed content. If the user's emotion is indifferent, it indicates that the user likes the currently displayed content. Therefore, the user's emotion can be used as auxiliary data for preference analysis.

The above are just some examples of the actions made by the user's face and the user's emotions. Other actions and emotions that can distinguish whether the user likes the currently displayed content, the degree of liking the content and the degree of disliking the content belong to the present disclosure. In the protection scope of the embodiment, the process of acquiring preference analysis auxiliary data for the user's face to act on the content is as follows:

In response to the switching instruction, the multimedia data related to the user is collected by the collecting device; according to the multimedia data, the user characteristic data is obtained, and the user characteristic data is used to represent one of the specific actions made by the user and the user's emotion, the user's action and the user's emotion. One of the emotions is used to characterize the user's preference for content.

The multimedia data may include at least one of video data and audio data, the collection device includes at least one of a camera device and an audio collection device (such as a microphone), the video data is collected by the camera device, and the audio data is collected by the audio collection device. At least one of the collected video data and audio data obtains preference analysis auxiliary data. For example, user characteristic data is obtained according to at least one of the collected video data and audio data, and the user characteristic data is determined as preference analysis auxiliary data.

For example, extracting key frames from video data, performing image analysis on the key frames to obtain user feature data, such as identifying at least one of actions and emotions from the key frames as user feature data, and/or converting audio data to obtain Text data, identify the text data to obtain user feature data, such as analyzing the text data through at least one of semantic understanding and sentiment analysis, and obtain the key content corresponding to the text data. The key content can indicate actions and emotions, so Key content can be used as user feature data.

The embodiments of the present disclosure do not limit the acquisition timing of video data and audio data. For example, at least one of video data and audio data may be acquired before responding to the switching instruction, or acquired during the process of responding to the switching instruction.

In step S14, the auxiliary data is analyzed according to the preference, and preference is determined for the content corresponding to the switching instruction. If the preference analysis auxiliary data indicates that the user likes the content, it is determined that the content corresponding to the switching instruction is the content that the user likes.

After the above-mentioned data processing method displays the content in the display area, obtain the switching operation made by the user for the content in the display area, respond to the switching instruction corresponding to the switching operation, obtain the preference analysis auxiliary data corresponding to the content, and analyze the auxiliary data according to the preference, The preference is determined for the content corresponding to the switching instruction, wherein the preference analysis auxiliary data is obtained according to at least one of the data related to the switching operation and the user's face acting on the content, so that if the preference analysis is obtained according to the data related to the switching operation Auxiliary data, in the process of switching the content, the user can perform a switching operation on the content, so that the user does not need to perform other interactive operations in the display area during the switching operation, simplifying the interactive operation in the process of content preference determination. And in the process of switching content, the switching process will not be affected by the user's interactive operation on the display area, so that the content switching can be carried out smoothly and smoothly, and the problem of switching lag caused by the interactive operation is solved. If the preference analysis auxiliary data is determined according to the actions made by the user's face on the content, it is also not necessary to perform other interactive operations in the display area during the switching operation, which simplifies the interactive operations in the process of content preference determination. And in the process of switching content, the switching process will not be affected by the user's interactive operation on the display area, so that the content switching can be carried out smoothly and smoothly, and the problem of switching lag caused by the interactive operation is solved.

Fig. 2 is a flowchart of another data processing method according to an exemplary embodiment. As shown in Fig. 2, the data processing method is used in an electronic device, and the electronic device may be, but not limited to, a mobile phone, a tablet computer, etc. A device used by a user to watch content such as video, text, images, etc., these electronic devices can display the content in the display area. The data processing method shown in Figure 2 includes the following steps:

In step S21, the content is displayed in the display area.

In step S22, the switching operation performed by the user on the content in the display area is acquired.

In step S23, in response to the switching instruction corresponding to the switching operation, the preference analysis auxiliary data corresponding to the content is acquired.

The above-mentioned data related to the switching operation can include the position of the switching operation in the display area, so as to obtain the auxiliary data of preference analysis according to the position of the switching operation in the display area, and the feasible ways of obtaining the auxiliary data of preference analysis include but are not limited to the following three: ways:

One way is, step S231: Determine the target area to which the position belongs from the display area, and use the preference data corresponding to the target area as the preference analysis auxiliary data. The display area is divided into at least two areas, at least one of the at least two areas represents the content that the user likes, the other areas represent the content that the user does not like, and the target area is one of the at least two areas.

As shown in Figure 3, the display area is divided into two areas: the left area and the right area. The left area represents the content that the user likes, and the right area represents the content that the user does not like, that is, the corresponding relationship between the divided area and whether the user likes the content is set. If a preference flag is set for the divided region, the preference flag indicates whether the corresponding region likes the content or dislikes the content. Although the display area is divided into two areas: the left area and the right area, for content, a complete content will occupy the entire area of the display area, that is, the display area will display the content in full screen, and the display area is divided into two areas Invisible to the user, the solid line area as shown in FIG. 3 is the display area visible to the user, and the dotted line area is to divide the display area into two areas in the background.

In the embodiments of the present disclosure, after the switching operation is acquired, multiple coordinate points (an embodiment of the position) formed in the display area during the execution of the switching operation are acquired. The coordinate area can determine the target area to which multiple coordinate points belong, because the corresponding relationship between the divided area and whether the user likes the content can be set. The preference type of the target area is used as the preference analysis auxiliary data, or the divided area corresponds to the preference identifier, and the preference indicator of the target area can be used as the preference analysis auxiliary data.

For example, according to the position of the display area shown in FIG. 3 in the display area according to the switching operation, it can be known that the target area is the left area, indicating that the user performs the switching operation in the left area, and then the preference analysis auxiliary data representing the user's favorite content is obtained.

In the embodiment of the present disclosure, the display area may be divided into multiple areas, such as three or more areas, and the multiple areas may have at least one area representing the content that the user likes, and other areas representing the content that the user does not like . In the case where the display area is divided into two areas, three areas, or more than three areas, the embodiments of the present disclosure can also mark reasons for different areas in the display area, such as the areas in the display area that represent the user's favorite content Mark the reason for liking the content, and mark the reason for disliking the content in the display area that represents the content that the user does not like, so that while judging the content, you can also know the reason, and make personalized and accurate recommendations for the reason why the user likes the content , and can adjust the content according to the reason why the user does not like the content.

Of course, for the area divided by the display area, the embodiment of the present disclosure can also determine the liking degree according to the reason for liking the content and the disliking degree according to the reason for disliking the content, so as to recommend the content with a high liking degree according to the liking degree, so that the recommendation The content more in line with the user's preferences, to achieve personalized and accurate recommendation.

Another way is, step S232: according to the position of the switching operation in the display area, obtain the movement track formed by the switching operation in the display area, determine the bending direction of the movement track, and use the favorite data corresponding to the bending direction as the preference analysis auxiliary data .

It can be understood that the user can present different bending directions during the switching operation in the same direction. As shown in Figure 4, as the right sliding operation of the switching operation, the movement track formed in the display area is displayed during the right sliding operation. It can be bent upward (as shown by the solid line in Figure 4) or downward (as shown by the dashed line in Figure 4). In the embodiment of the present disclosure, the corresponding relationship between the bending direction and the favorite data can be set. For example, a favorite flag corresponding to the bending direction can be set. The favorite flag is used to indicate that the user likes the content or does not like the content. After the operation, the favorite data corresponding to the bending direction can be obtained according to the bending direction of the movement track corresponding to the current switching operation, and the favorite data corresponding to the bending direction can be used as the auxiliary data for preference analysis.

For switching operations with the same bending direction, the degree of bending may be different. For this reason, the embodiment of the present disclosure can preset the reason for liking the content or the content of disliking the content corresponding to the bending degree, so that the content that you like can be known according to the bending degree. reason or dislike the content of the content.

Another way is, step S233: according to the position of the switching operation in the display area, obtain the movement track formed by the switching operation in the display area, determine the target control that the switching operation crosses according to the movement track, and obtain the preference according to the identification of the target control. Analyze the auxiliary data, at least two controls are set in the display area, at least one of the at least two controls represents the content that the user likes, the other controls represent the content that the user does not like, and the target control is one of the at least two controls, and at least two The controls are located at different positions in the display area, and at least two controls are invisible to the user. For example, at least two controls are displayed in a transparent state, so that the controls can be passed during the switching operation, but the controls do not affect the display of the content.

The position of the control in the display area is not limited in the embodiments of the present disclosure, but the position of the control in the display area needs to satisfy one point: during the switching operation, the switching operation cannot pass through two controls that characterize different content preferences, as shown in the figure. The display of the controls in the display area shown in 5, the display area shown in FIG. 5 includes four controls, which are respectively denoted as control 1, control 2, control 3 and control 4, and the four controls are invisible to the user (such as 5 The dotted line in the middle indicates invisible), control 1 and control 2 represent the content that the user likes, and control 3 and control 4 represent the content that the user does not like. During the switching operation, at least two controls that represent different content preferences cannot be passed through at the same time. , such as control 1 and control 3 cannot be passed at the same time, because the two controls correspond to likes and dislikes respectively.

The identifier of the target control can be used to uniquely indicate the control, and the target control can represent whether the content is liked or not. Therefore, the embodiment of the present disclosure can use the identifier of the target control as auxiliary data for preference analysis, or use the preference data corresponding to the target control (that is, the pointer). data on whether you like the content) as auxiliary data for preference analysis. As shown in FIG. 5 , the switching operation crosses control 1, and control 1 indicates that the user likes the content, then the identifier of control 1 (such as the number of control 1) or the preference data of control 1 representing the content that the user likes is used as preference analysis auxiliary data.

If the preference analysis auxiliary data is obtained according to the swiped target control, the user needs to know the position of the control in the display area. In the related art, the size of the display area of different types of electronic devices will be different, so in the process of displaying the control, the position of the control It may change according to the size of the display area, so that the position of the control in the display area is not fixed, so that the operation fails, and the above-mentioned method of determining the preference analysis auxiliary data according to the target area and the bending direction, you can know the difference between the area and the favorite data. The corresponding relationship and the corresponding relationship between the bending direction and the favorite data are sufficient, which is convenient for the user to perform the switching operation and reduces the probability of operation failure.

The embodiments of the present disclosure can also mark reasons for different controls in the display area, for example, mark the reasons for liking the content for the controls in the display area that represent the content that the user likes, and mark the reasons for the content that you don't like for the controls in the display area that represent the content that the user does not like , so that while judging the content's preference, the reason can also be obtained, personalized and accurate recommendation can be made according to the reason why the user likes the content, and the content can be adjusted according to the reason why the user does not like the content.

Of course, for the controls in the display area, the embodiment of the present disclosure can also determine the degree of liking according to the reason for liking the content and the degree of disliking the content according to the reason for disliking the content, so as to recommend the content with a high degree of liking according to the liking degree, so that the recommended content More in line with user preferences, to achieve personalized and accurate recommendations.

In step S24, the auxiliary data is analyzed according to the preference, and preference is determined for the content corresponding to the switching instruction.

It should be noted that, steps S21-S24 are the same as steps S11-S14 in the embodiment shown in FIG. 1 of the present disclosure, and are not repeated here.

It can be understood that, in the embodiment of the present disclosure, preference analysis auxiliary data may be obtained through at least one of steps S231-S233.

After the above data processing method displays the content in the display area, obtain the switching operation made by the user for the content in the display area, respond to the switching instruction corresponding to the switching operation, and obtain the preferences corresponding to the content according to the position of the switching operation in the display area. Analyze auxiliary data, analyze auxiliary data according to preference, and determine preference for the content corresponding to the switching instruction, wherein preference analysis auxiliary data is obtained according to at least one of the data related to the switching operation and the user's face acting on the content, so that if The auxiliary data for preference analysis is obtained according to the data related to the switching operation. During the switching of the content, the user only needs to perform a switching operation on the content, so that the user does not need to perform other interactive operations in the display area during the switching operation, which simplifies the process of switching the content. The content performs interactive operations in the process of preference determination, and the user's interactive operations on the display area will not affect the switching process during the content switching process, so that the content switching can be performed smoothly and smoothly, and the problem of switching lag caused by interactive operations is solved. If the preference analysis auxiliary data is determined according to the actions made by the user's face on the content, it is also not necessary to perform other interactive operations in the display area during the switching operation, which simplifies the interactive operations in the process of content preference determination. And in the process of switching content, the switching process will not be affected by the user's interactive operation on the display area, so that the content switching can be carried out smoothly and smoothly, and the problem of switching lag caused by the interactive operation is solved.

In the following, the display area is divided into two areas, and the process of determining content preference by switching the position in the display area will be described. The display area of the electronic device shown in FIG. 6 displays a video, and the electronic device monitors the process of displaying the video. When the user makes a sliding operation in the display area, it indicates that the user wants to switch the video in the display area to display other videos. During this process, the position of the sliding operation in the display area is obtained, and the target area to which it belongs is determined according to the position. Part of the area, indicating that the user has made a sliding operation in the upper part of the area, through the corresponding relationship between each area in the display area and the preference data, it can be known that the preference data corresponding to the upper part area indicates that the user likes the content, thus indicating that the user likes the current display (that is, before the switching instruction). Display) video, by determining whether the user likes the video according to the data related to the switching operation (such as location), this process does not require the user to perform operations other than the switching operation, simplifies the interactive operation and solves the switching caused by the interactive operation. Lag problem.

Similarly, the text content is displayed in the display area of the electronic device shown in FIG. 7. During the process of displaying the text content, the electronic device detects that the user makes a sliding operation in the display area, indicating that the user needs to switch the text in the display area to display other text content. In this process, if the video data containing the user's face information is collected by the camera in the electronic device before the sliding operation is performed, and the action of the user ignoring the text content is obtained by analyzing the video data, it means that the user does not care about the displayed text content. , so that it can be determined that the currently displayed text content is not liked. In this way, the video data containing the user's face information can be obtained without the user's perception during the process of displaying the text content, so as to automatically determine whether the currently displayed text content is liked through the video data. text content.

After determining the preference for the content corresponding to the switching instruction, the data processing method provided by the embodiments of the present disclosure may further include: after completing the switching of the displayed content in the display area, determining the preference for the content corresponding to the switching instruction according to the preference of the content corresponding to the switching instruction. The content corresponding to the instruction is marked with a favorite tag, and the content viewed by the user is classified through the favorite tag, so that matching content can be recommended to the user according to the content corresponding to the favorite tag.

In the embodiment of the present disclosure, the way of labeling the favorite tag for the content corresponding to the switching instruction includes, but is not limited to: taking the favorite tag as an attribute of the content, establishing a corresponding relationship between the content and the favorite tag, adding a tag to the content At least one of the favorite tags.

During the switching operation for the content, the user can withdraw the switching operation, and the user's action of withdrawing the switching operation can be monitored by the electronic device. There are two situations in which the switching operation is withdrawn. The first situation is to switch the switching operation before the user finishes the switching operation. The operation is withdrawn. The second case is that the user withdraws after completing the switching operation, which is similar to the message withdrawal in WeChat. If the switching operation is withdrawn before the user completes the switching operation, the content preference determination can be suspended. If the user withdraws after completing the switching operation , to revoke the favorite tag for the content.

Fig. 8 is a flow chart showing still another data processing method according to still another exemplary embodiment. As shown in Fig. 8, the data processing method includes the following steps:

In step S81, the content is displayed in the display area.

In step S82, the switching operation performed by the user on the content in the display area is acquired.

In step S83, in response to the switching instruction corresponding to the switching operation, the preference analysis auxiliary data corresponding to the content is acquired.

In some embodiments, it is stated that in addition to obtaining the preference analysis auxiliary data according to at least one of the data related to the switching operation and the user's face acting on the content, the preference analysis auxiliary data can also be obtained in other ways, including but It is not limited to the following two ways: in step S834, in response to the switching instruction, obtain the staying time of the content before responding to the switching instruction. The dwell time is the length of time from when the display area starts to display the content until the switching operation switches the current content. The longer the dwell time, the longer the user has been watching the content, which means that the user may be more interested in the content; the shorter the dwell time, the more the user is watching the content. The shorter the content time is, it means that the user may not be interested in the content. Based on the staying time, it can reflect whether the user likes the currently displayed content. Therefore, the auxiliary data of preference analysis can include the staying time.

In step S835, in response to the switching instruction, the feature data representing the content is extracted from the content, the historical feature data matching the feature data in the historical content is determined, and the favorite tag of the historical content to which the historical feature data belongs is obtained.

The feature data is different when the type of the currently displayed content is different. For example, if the currently displayed content is a video, the feature data is the data that reflects the storyline of the video, such as at least one key frame that reflects the storyline in the video; if the currently displayed content is a video If the content is an image, the feature data is the feature data that can reflect the content contained in the image. For example, it can be the object that occupies the main body in the currently displayed image. Any one of the prominent objects, such as a football on the grass in an image, the football is the most prominent display in the whole image, and the football is used as the feature data at this time; if the currently displayed content is text content, the feature Data is a keyword that can reflect the main idea of the text content. For example, if the text content is the chapter content of a novel, the feature data is the keyword that reflects the storyline of the chapter content.

The historical content is the content for which preference determination has been made, and the historical feature data is the feature data extracted from the historical content that characterizes the historical content. The embodiment of the present disclosure compares the feature data with the historical feature data (such as similarity calculation) , the matching historical feature data can be determined, and the historical content to which the historical feature data belongs has been subjected to preference determination, which means that the historical content corresponds to a preference tag, so the preference analysis auxiliary data can include the historical content to which the matching historical feature data belongs. .

In the case where the preference analysis auxiliary data includes the duration of stay, the preference tag of the historical content to which the matched historical feature data belongs, and data obtained from at least one of data related to switching operations and actions on the content by the user's face, these There may be data representing the content that the user likes and data representing the content that the user does not like. The determination of content preference is two opposite determination results. For this reason, the embodiment of the present disclosure can set preference determination conditions, according to the preference determination conditions and The preference analysis auxiliary data including a variety of data indicating whether the user likes the content, and the preference determination is performed on the content. For example, according to any data in the preference analysis auxiliary data, the determination result of the preference determination for the content is obtained, and the preference determination condition can be The determination result that occupies the majority of the multiple determination results is used as the content preference determination result. If three types of determination results in the determination results obtained from the above four kinds of data represent the favorite content, the content preference determination result is the favorite content. Of course, the preference judgment condition can also be a calculation formula of the preference judgment result. The calculation formula takes the judgment result of the above data as input, and obtains the preference judgment result according to the output value. For example, the output value is greater than the threshold value, and the preference judgment representing the user's favorite content is obtained. As a result, conversely, a preference determination result indicating that the user does not like the content is obtained.

In step S84, the auxiliary data is analyzed according to the preference, and preference is determined for the content corresponding to the switching instruction.

It should be noted that steps S81-S84 are the same as steps S11-S14 in the embodiment shown in FIG. 1 of the present disclosure, and details are not repeated here.

It can be understood that, in the embodiment of the present disclosure, preference analysis auxiliary data may be obtained through at least one of steps S834-S835.

In the embodiment of the present disclosure, at least one of the above-mentioned stay duration, the preference tag of the historical content to which the matched historical feature data belongs, the data obtained according to at least one of the data related to the switching operation and the action on the content by the user's face may interact with each other. The combination obtains the auxiliary data of preference analysis, and the embodiment of the present disclosure does not describe the combination method one by one.

Fig. 9 is a flowchart of still another data processing method according to still another exemplary embodiment. As shown in Fig. 9 , the data processing method includes the following steps: In step S91, content is displayed in a display area.

In step S92, the switching operation performed by the user on the content in the display area is acquired.

In step S93, in response to the switching instruction corresponding to the switching operation, the preference analysis auxiliary data corresponding to the content is acquired.

In step S94, the auxiliary data is analyzed according to the preference, and preference is determined for the content corresponding to the switching instruction.

In step S95, in response to the switching instruction, output prompt information, the prompt information is used to prompt the user to like one of the currently switched content and prompt the user to dislike the currently switched content, so as to inform the electronic device that the user likes the content determined by the prompt information. The content of the current switch still does not like the content of the current switch. The currently switched content is the content displayed in the display area during the process of generating the switching instruction, and the user is prompted through prompt information that the content may be liked or disliked, and the content displayed in the display area is being switched.

The prompt information can be output by at least one of voice and text, and the prompt information may affect the display of the content in the display area during the process of output in text mode. Therefore, the embodiment of the present disclosure can be set to output in text mode The transparency of the prompt information, so that even if the prompt information is displayed on the content, the content under the prompt information can still be viewed through the prompt information, or the area in the display area that is not occupied by the displayed content can be monitored. A prompt is displayed in the .

It should be noted that, steps S91-S94 are the same as steps S11-S14 in the embodiment shown in FIG. 1 of the present disclosure, and details are not repeated here.

The above data processing method prompts the user's preference for the content currently switched by the method of outputting prompt information, and informs the user through the prompt information. If the user determines that the preference for the content is incorrectly determined through the prompt information, the switching operation can be immediately cancelled. . For example, the user performs the switching operation in the left area of the display area, and the prompt message prompts the user to like the current switching content. If the user finds that he does not like the current switching content, the switching operation is cancelled. The user can perform the switching operation in the right area of the display area, and get Judgment results in line with user preferences.

Fig. 10 is a block diagram of a data processing apparatus according to an exemplary embodiment. 10 , the apparatus includes a display unit 100 , an acquisition unit 200 , a response unit 300 and a processing unit 400 .

The display unit 100 is configured to perform displaying content in the display area.

The acquisition unit 200 is configured to perform acquisition of a switching operation performed by a user on the content in the display area.

The response unit 300 is configured to execute a switching instruction corresponding to the switching operation, and obtain auxiliary data of preference analysis corresponding to the content, and the auxiliary data of preference analysis is configured to perform at least one of the actions on the content according to the data related to the switching operation and the user's face. kind of get.

The processing unit 400 is configured to analyze the auxiliary data according to the preference, and perform preference determination on the content corresponding to the switching instruction.

The structure of the response unit 300 in one embodiment is that the response unit 300 includes: a response subunit and an obtaining subunit. The response subunit is configured to execute the response switching instruction to obtain the position of the switching operation in the display area; the obtaining subunit is configured to execute the position of the switching operation in the display area to obtain the preference analysis auxiliary data. Several implementations of obtaining subunits are as follows:

In one way, the obtaining subunit is configured to determine the target area to which the position belongs from the display area, use the preference data corresponding to the target area as the preference analysis auxiliary data, and divide the display area into at least two areas. At least one area indicates that the user likes the content, other areas indicate that the user does not like the content, and the target area is one of the at least two areas.

In another way, the obtaining subunit is configured to execute the position of the switching operation in the display area, obtain the movement track formed by the switching operation in the display area, determine the bending direction of the moving track, and use the preference data corresponding to the bending direction as Preference for analyzing auxiliary data.

In another way, the obtaining subunit is configured to execute the position in the display area according to the switching operation, obtain the movement track formed by the switching operation in the display area, determine the target control crossed by the switching operation according to the movement track, and according to the target control At least two controls are set in the display area, at least one of the at least two controls represents the content that the user likes, the other controls represent the content that the user does not like, and the target control is one of the at least two controls. controls, at least two controls are located at different positions in the display area, and at least two controls are not visible to the user.

In the above-mentioned display area, the area or control representing the content that the user likes is marked with the reason for liking the content, and the area or control in the display area representing the content that the user does not like is marked with the reason for disliking the content.

The above is that the response unit 300 responds to obtain the preference analysis auxiliary data corresponding to the content according to the data related to the switching operation, and the response unit 300 makes an action according to the user's face for the content to obtain the preference analysis auxiliary data as follows:

The response unit 300 is configured to execute the response switching instruction, and collect multimedia data related to the user through the collection device; obtain user characteristic data according to the multimedia data, and the user characteristic data is used to represent a specific action made by the user and one of the user's emotions. One of the user's actions and the user's emotion is used to characterize the user's preference for content.

In some embodiments, the response unit 300 is further configured to execute the response switching instruction, and obtain the staying time of the content before the response switching instruction; and/or, in response to the switching instruction, extract feature data representing the content from the content, and determine the history For the historical feature data in the content that matches the feature data, the preference tag of the historical content to which the historical feature data belongs is obtained.

For the above data processing apparatus, the data processing apparatus further includes: an output unit configured to execute the response switching instruction and output prompt information, where the prompt information is used to prompt the user to like the currently switched content and prompt the user to not like the currently switched content. kind.

With respect to the above data processing apparatus, the data processing apparatus further includes: a labeling unit, configured to perform a preference label for the content corresponding to the switching instruction according to the preference judgment of the content corresponding to the switching instruction after the switching of the displayed content in the display area is completed. callout.

Regarding the data processing apparatus in the above embodiments, the specific manner in which each unit performs operations has been described in detail in the embodiments of the method, and will not be described in detail here.

The above-mentioned data processing device displays content in a display area, obtains a switching operation made by a user for the content in the display area, responds to a switching instruction corresponding to the switching operation, obtains preference analysis auxiliary data corresponding to the content, and analyzes auxiliary data according to preference, The preference is determined for the content corresponding to the switching instruction, wherein the preference analysis auxiliary data is obtained according to at least one of the data related to the switching operation and the user's face acting on the content, so that the preference analysis auxiliary data is obtained according to the data related to the switching operation. data, and then during the process of switching the content, the user can perform a switching operation on the content.

In an exemplary embodiment, there is also provided an electronic device comprising: a processor and a memory for storing instructions executable by the processor. The processor is configured to execute the instructions to implement the data processing method provided by any of the foregoing exemplary embodiments.

In an exemplary embodiment, a storage medium including instructions, such as a memory including instructions, is also provided, and the instructions can be executed by a processor of an electronic device to complete the above data processing method. Alternatively, the storage medium may be a non-transitory computer-readable storage medium, for example, the non-transitory computer-readable storage medium may be ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage equipment, etc.

In an exemplary embodiment, there is also provided a computer program product, when executed on an electronic device, adapted to execute a program initialized with the steps of the data processing method described above.

All the embodiments of the present disclosure can be implemented independently or in combination with other embodiments, which are all regarded as the protection scope required by the present disclosure.

Other embodiments of the present disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the present disclosure. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or techniques in the technical field not disclosed by the present disclosure . The specification and examples are to be regarded as exemplary only, with the true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise structures described above and illustrated in the accompanying drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

A data processing method comprising:

display content in the display area;

Obtain the switching operation made by the user for the content in the display area;

In response to the switching instruction corresponding to the switching operation, the preference analysis auxiliary data corresponding to the content is obtained, and the preference analysis auxiliary data performs at least one of the actions on the content according to the data related to the switching operation and the user's face. a get;

According to the preference analysis auxiliary data, preference is determined for the content corresponding to the switching instruction.
The method according to claim 1, wherein, in response to a switching instruction corresponding to the switching operation, acquiring auxiliary data of preference analysis corresponding to the content comprises:

In response to the switching instruction, obtain the position of the switching operation in the display area;

The preference analysis auxiliary data is obtained according to the position of the switching operation in the display area.
The method according to claim 2, wherein obtaining the preference analysis auxiliary data according to the position of the switching operation in the display area comprises:

The target area to which the location belongs is determined from the display area, the preference data corresponding to the target area is used as the preference analysis auxiliary data, the display area is divided into at least two areas, and the at least two areas are At least one area indicates that the user likes the content, other areas indicate that the user does not like the content, and the target area is one of the at least two areas.
The method according to claim 2, wherein obtaining the preference analysis auxiliary data according to the position of the switching operation in the display area comprises:

According to the position of the switching operation in the display area, the movement trajectory formed by the switching operation in the display area is obtained, the bending direction of the movement trajectory is determined, and the preference data corresponding to the bending direction is used as the preference Analyze secondary data.
The method according to claim 2, wherein obtaining the preference analysis auxiliary data according to the position of the switching operation in the display area comprises:

According to the position of the switching operation in the display area, the movement track formed by the switching operation in the display area is obtained, and the target control that the switching operation has drawn is determined according to the movement track, and according to the target control The identification of the control obtains the preference analysis auxiliary data, at least two controls are provided in the display area, at least one of the at least two controls represents the content that the user likes, the other controls represent the content that the user does not like, and the target The control is one of the at least two controls, the at least two controls are located at different positions in the display area, and the at least two controls are invisible to the user.
The method according to claim 2, wherein an area or control in the display area representing the content that the user likes is marked with the reason for liking the content, and the area or control in the display area representing the content that the user does not like is marked with the reason for disliking the content .
The method according to claim 1, wherein in response to the switching instruction corresponding to the switching operation, acquiring the auxiliary data of preference analysis corresponding to the content comprises:

In response to the switching instruction, collecting multimedia data related to the user through the collecting device;

According to the multimedia data, user feature data is obtained, the user feature data is used to represent one of a specific action made by the user and the user's emotion, and one of the user's action and the user's emotion is used for Characterize the user's preference for the content.
The method according to any one of claims 1 to 7, wherein, in response to a switching instruction for content, acquiring auxiliary data for preference analysis corresponding to the content further comprises:

In response to the switching instruction, obtain the staying time of the content before responding to the switching instruction;

and / or

In response to the switching instruction, feature data representing the content is extracted from the content, historical feature data matching the feature data in the historical content is determined, and a preference tag of the historical content to which the historical feature data belongs is obtained.
The method according to any one of claims 1 to 7, further comprising:

In response to the switching instruction, prompt information is output, where the prompt information is used to prompt the user to like one of the currently switched content and to prompt the user to dislike the currently switched content.
The method according to any one of claims 1 to 7, further comprising:

According to the preference determination of the content corresponding to the switching instruction, the content corresponding to the switching instruction is marked with a preference tag.
A data processing device, comprising:

a display unit configured to perform displaying content in the display area;

an acquisition unit, configured to perform a switching operation made by the acquisition user for the content in the display area;

a response unit, configured to execute a switching instruction corresponding to the switching operation, and acquire preference analysis auxiliary data corresponding to the content, the preference analysis auxiliary data according to the data related to the switching operation and the user's face At least one of performing actions on the content obtains;

The processing unit is configured to analyze the auxiliary data according to the preference, and perform preference determination on the content corresponding to the switching instruction.
The apparatus of claim 11, wherein the response unit comprises:

A response subunit, configured to execute and respond to the switching instruction, to obtain the position of the switching operation in the display area;

The obtaining subunit is configured to execute the position in the display area according to the switching operation to obtain the preference analysis auxiliary data.
The apparatus according to claim 12, wherein the obtaining subunit is configured to perform determining a target area to which the position belongs from the display area, and use the preference data corresponding to the target area as the preference analysis aid Data, the display area is divided into at least two areas, at least one area in the at least two areas represents the content that the user likes, and the other areas represent the content that the user does not like, and the target area is one of the at least two areas. an area.
The apparatus according to claim 12, wherein the obtaining subunit is configured to obtain a movement track formed by the switching operation in the display area according to the position of the switching operation in the display area , determine the bending direction of the moving track, and use the preference data corresponding to the bending direction as the preference analysis auxiliary data.
The apparatus according to claim 12, wherein the obtaining subunit is configured to obtain a movement track formed by the switching operation in the display area according to the position of the switching operation in the display area , determining the target control that the switching operation has crossed according to the movement track, obtaining the preference analysis auxiliary data according to the identifier of the target control, and at least two controls are provided in the display area, and the at least two controls are At least one of the controls indicates that the user likes the content, the other controls indicate that the user does not like the content, the target control is one of the at least two controls, the at least two controls are located at different positions in the display area, and the At least two controls are invisible to the user.
The device according to claim 12, wherein an area or control in the display area representing the content that the user likes is marked with the reason for liking the content, and the area or control in the display area representing the content that the user does not like is marked with the disliked content reason.
The device according to claim 11, wherein the response unit is configured to execute the response to the switching instruction, and collect multimedia data related to the user through a collecting device; obtain user characteristic data according to the multimedia data, and the The user characteristic data is used to characterize one of a specific action made by the user and the user's emotion, and one of the user's action and the user's emotion is used to characterize the user's preference for the content.
The apparatus according to any one of claims 11 to 17, wherein the responding unit is further configured to execute responding to the switching instruction, and obtain the staying duration of the content before responding to the switching instruction;

and / or

In response to the switching instruction, feature data representing the content is extracted from the content, historical feature data matching the feature data in the historical content is determined, and a preference tag of the historical content to which the historical feature data belongs is obtained.
The apparatus according to any one of claims 11 to 17, the apparatus further comprising: an output unit configured to execute, in response to the switching instruction, output prompt information, where the prompt information is used to prompt the user to like the current switching One of content and prompting the user to dislike the content of the current switch.
The device according to any one of claims 11 to 17, further comprising: a labeling unit configured to perform, after switching of the displayed content in the display area is completed, the content corresponding to the switching instruction according to the switching instruction. For preference determination, the content corresponding to the switching instruction is marked with a preference label.
An electronic device, the electronic device comprising: a processor;

memory for storing instructions executable by the processor;

Wherein, the processor is configured to execute the instructions to implement the data processing method according to any one of claims 1 to 10.
A non-volatile computer-readable storage medium, storing instructions in the storage medium, when the instructions in the storage medium are executed by a processor of an electronic device, the electronic device can perform the execution as in claims 1 to 10 Any one of the data processing methods.