WO2022025313A1

WO2022025313A1 - System for supporting advertising content production

Info

Publication number: WO2022025313A1
Application number: PCT/KR2020/009973
Authority: WO
Inventors: 박영선
Original assignee: 주식회사 다팔자
Priority date: 2020-07-29
Filing date: 2020-07-29
Publication date: 2022-02-03
Also published as: KR102241345B1

Abstract

A system for supporting advertising content production according to an embodiment of the present invention comprises a sales device and an advertising content production apparatus, the production apparatus producing advertising content by: acquiring, from the sales device, information for products to be sold and basic content necessary for advertising content production; selecting a template on the basis of the product information; and applying the acquired basic content to the selected template.

Description

Advertising content creation support system

The present invention relates to a content creation support system for advertisements.

Product advertisement through video has been conventionally provided only through limited channels such as TV, but recently, as the number of channels through which advertisements can be provided such as SNS, portal sites, video streaming sites, and application execution screens has diversified, most of the Advertisements for the product are being produced. Accordingly, advertisements for many products for sale are produced and distributed, but it is unclear whether the produced advertisements can increase the actual sales rate, and it is difficult to collectively improve the quality of advertisement contents.

In general, there are rules for maximizing the sales rate in advertisements, and a method for generating advertisement content that promotes product sales by reflecting such rules is required.

An object of the present invention is to support the creation of advertisement contents, but to facilitate the creation of advertisement contents to which rules for maximizing the sales rate are collectively applied.

In order to achieve the above object, the system for supporting content creation for advertisement according to an embodiment of the present invention is configured to include a seller device and an apparatus for producing content for advertisement, and the production device includes information and advertisements on products sold from the seller device. Content for advertisement can be produced by acquiring basic content required for content creation, selecting a template based on the information on the product, and applying the acquired basic content to the selected template.

According to the present invention, it is possible to easily create advertisement content to which a rule capable of maximizing a sales rate is applied in a batch.

According to the present invention, it is possible to automatically generate additional advertisements on a regular basis by using sales information due to advertisements as feedback, thereby further stimulating the purchase desire of consumers.

1 is a diagram showing the configuration of a content creation support system for advertisements according to an embodiment of the present invention.

2 is a diagram illustrating a configuration of an apparatus for producing content for advertisement according to an embodiment of the present invention.

3 is a diagram illustrating the configuration of an advertisement content generating unit according to an embodiment of the present invention.

4 is a flowchart illustrating an operation of supporting content creation for advertisement according to an embodiment of the present invention.

Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the present embodiments allow the disclosure of the present invention to be complete, and those of ordinary skill in the art to which the present invention pertains. It is provided to fully understand the scope of the present invention to those skilled in the art, and the present invention is only defined by the scope of the claims.

The terminology used herein is for the purpose of describing the embodiments and is not intended to limit the present invention. In this specification, the singular also includes the plural unless specifically stated otherwise in the phrase. As used herein, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components in addition to the stated components. Like reference numerals refer to like elements throughout, and "and/or" includes each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various elements, these elements are not limited by these terms, of course. These terms are only used to distinguish one component from another. Accordingly, it goes without saying that the first component mentioned below may be the second component within the spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used herein will have the meaning commonly understood by those of ordinary skill in the art to which this invention belongs. In addition, terms defined in a commonly used dictionary are not to be interpreted ideally or excessively unless specifically defined explicitly.

As used herein, the term “unit” or “module” refers to a hardware component such as software, FPGA, or ASIC, and “unit” or “module” performs certain roles. However, “part” or “module” is not meant to be limited to software or hardware. A “unit” or “module” may be configured to reside on an addressable storage medium or to reproduce one or more processors. Thus, as an example, “part” or “module” refers to components such as software components, object-oriented software components, class components and task components, processes, functions, properties, Includes procedures, subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. Components and functionality provided within “parts” or “modules” may be combined into a smaller number of components and “parts” or “modules” or as additional components and “parts” or “modules”. can be further separated.

Spatially relative terms "below", "beneath", "lower", "above", "upper", etc. It can be used to easily describe the correlation between a component and other components. Spatially relative terms should be understood as terms including different directions of components during use or operation in addition to the directions shown in the drawings. For example, when a component shown in the drawing is turned over, a component described as “beneath” or “beneath” of another component may be placed “above” of the other component. can Accordingly, the exemplary term “below” may include both directions below and above. Components may also be oriented in other orientations, and thus spatially relative terms may be interpreted according to orientation.

In this specification, a computer refers to all types of hardware devices including at least one processor, and may be understood as encompassing software configurations operating in the corresponding hardware device according to embodiments. For example, a computer may be understood to include, but is not limited to, smart phones, tablet PCs, desktops, notebooks, and user clients and applications running on each device.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1 , the system for supporting content creation for advertisements according to an embodiment of the present invention provides an advertisement content creation device 100 (hereinafter referred to as a production device) and a seller providing data required for advertisement content production to the production device 100 sides. The device 200 and the advertisement content generated by the production device are uploaded, and may be configured to include a web server 300 of a site that mediates the sale of advertisement products.

Each configuration constituting the advertisement content creation support system of the present invention will be described in more detail as follows.

First, the production device 100 receives an advertisement and sales request signal for a product from the seller device 200, advertisement and product related information to be sold (eg, product name, product price, purpose, etc.), and a basis required for generating advertisement content. Contents (eg, product photos, actual video, etc.) may be received.

The manufacturing device 100 may classify products according to characteristics based on product-related information obtained from the seller device 200 . For example, when receiving an advertisement request for a specific product from the seller device 200, the production device 100 may classify the product by price range and use.

Thereafter, the production device 100 may determine a template corresponding to the obtained product classification, and input the basic content obtained from the seller device 200 into the selected template to produce advertisement content. For example, the production device 100 may generate video content formed in a format such as gif or mp4 based on photo data of a product provided by the seller device 200 side.

In addition, the production device 100 may upload the generated advertisement content to a web such as SNS, a portal site, an open market, or a shopping mall homepage and provide it to consumers. In addition, the production device 100 obtains information about the number of views on the advertisement, the number of times the advertisement content is clicked and linked to a sales page link, etc. from the server 300 of the web where the advertisement content is uploaded, You can obtain feedback information about products and content for advertisements.

According to various embodiments, the feedback information is not limited to the web server 300 to which the advertisement content is uploaded, but may also be acquired through the seller device 200 .

In addition, according to various embodiments, the manufacturing device 100 may be implemented with the same device as the seller device 200, and the manufacturing device 100 may receive or generate information and basic data regarding a product for sale directly from the seller.

As shown in FIG. 2 , an apparatus for producing content for advertisement (hereinafter, referred to as a production apparatus) 100 according to an embodiment of the present invention may include a communication unit 110, a storage unit 120, a display unit 130, an input unit 140, and a control unit 150. The control unit 150 may include a product information management unit 151, an advertisement content generation unit 152, a suitability diagnosis unit 153, and a feedback management unit 154.

The communication unit 110 may use a network for data transmission/reception between the user device and the server, and the type of the network is not particularly limited. The network may be, for example, an IP (Internet Protocol) network that provides a large-capacity data transmission/reception service through Internet Protocol (IP) or an All IP network that integrates different IP networks. In addition, the network includes a wired network, a Wibro (Wireless Broadband) network, a mobile communication network including WCDMA, a High Speed Downlink Packet Access (HSDPA) network, and a Long Term Evolution (LTE) network including a mobile communication network, LTE advanced (LTE-A) ), a mobile communication network including 5G (Five Generation), a satellite communication network, and a Wi-Fi network, or a combination of at least one or more of them.

The communication unit 110 may communicate with the seller device 200 or the linked web server 300 to exchange data required for generating advertisement content.

The storage unit 120 may include, for example, an internal memory or an external memory. The internal memory includes, for example, a volatile memory (eg, dynamic RAM (DRAM), static RAM (SRAM), or synchronous dynamic RAM (SDRAM), etc.), non-volatile memory (eg, OTPROM (one time programmable ROM), programmable ROM (PROM), erasable and programmable ROM (EPROM), electrically erasable and programmable ROM (EEPROM), mask ROM, flash ROM, flash memory (such as NAND flash or NOR flash), hard drive, or a solid state drive (SSD).

External memory is a flash drive, for example, CF (compact flash), SD (secure digital), Micro-SD (micro secure digital), Mini-SD (mini secure digital), XD (extreme digital), It may further include a multi-media card (MMC) or a memory stick. The external memory may be functionally and/or physically connected to the electronic device through various interfaces.

When an advertisement request for a specific product is received from the seller device 200, the storage unit 120 according to an embodiment of the present invention may store an algorithm for classifying the product according to product characteristics such as price range, use, and main consumer age group. have.

Also, the storage unit 120 may store the basic content obtained from the seller device 200, and may store templates, which are forms for generating advertisement content by inputting the basic content, according to types.

The display unit 130 may include a panel, a hologram device, or a projector. The panel may be implemented, for example, to be flexible, transparent, or wearable. The panel may be composed of a touch panel and one module. The holographic device may display a three-dimensional image in the air using interference of light. A projector can display an image by projecting light onto a screen. The screen may be located inside or outside the electronic device, for example. According to an embodiment, the display unit 130 may further include a control circuit for controlling the panel, the hologram device, or the projector.

The display unit 130 according to an embodiment of the present invention may display product information and completed advertisement content obtained from the seller.

The input unit 140 may include, for example, a touch panel, a pen sensor, a key, or an ultrasonic input device. At least one of a pressure-sensitive type, an infrared type, and an ultrasonic type may be used.In addition, the touch panel may further include a control circuit. The touch panel further includes a tactile layer, so that a user's tactile sense is provided. can provide a response.

The input unit 140 according to an embodiment of the present invention may receive a setting value input required for generating advertisement content and a user input required for reviewing the completed content.

The controller 150 may also be referred to as a processor, a controller, a microcontroller, a microprocessor, a microcomputer, or the like. Meanwhile, the control unit may be implemented by hardware, firmware, software, or a combination thereof.

In the case of implementation by firmware or software, an embodiment of the present invention may be implemented in the form of a module, procedure, function, etc. that perform the functions or operations described above. The software code may be stored in the memory and driven by the control unit. The memory may be located inside or outside the user terminal and the server, and data may be exchanged with the controller by various known means.

The controller 150 according to an embodiment of the present invention may request the seller for basic content required for generating the advertisement content, obtain it, and control a series of processes for generating the advertisement content.

Specifically, the control unit 150 may include a product information management unit 151, an advertisement content generation unit 152, a suitability diagnosis unit 153, and a feedback management unit 154.

The product information management unit 151 may receive information on a product to be advertised from the seller (seller device 200) and classify the obtained product-related information according to characteristics. In detail, the product information management unit 151 may acquire advertisement and sales related information (eg, product name, product price, purpose, etc.) to be advertised and sold together with an advertisement for a product and a sales request signal.

The product information management unit 151 may classify products according to characteristics based on product-related information obtained from the seller device 200 . For example, when the product information management unit 151 receives information about a product for sale along with an advertisement request for a specific product from the seller device 200, the product information management unit 151 may classify the product according to price range and purpose according to the request.

In addition, the product information management unit 151 may classify the product groups according to the age group of the main consumer, the occupation group of the main consumer, and the like. For example, the sales products may be grouped and classified into items such as a product for which a housewife is a main customer and a product for which a university student is a main customer.

The advertisement content generation unit 152 may generate advertisement contents by applying a template corresponding to product group information of a specific product.

The advertisement content generating unit 152 may check matching information between a product group and a template, and may call a template corresponding to a specific product group accordingly. The advertisement content generating unit 152 may call at least one of templates corresponding to the type of product group, and may generate content for advertisement by inputting basic content, which is content obtained from the seller side, into the called specific template.

For example, the template may mean a moving image file in which a frame into which image data or a moving image clip, which is basic content provided by the seller, is left blank. Accordingly, the advertisement content generating unit 152 inserts an image (eg, a product image, an advertisement model image, a brand image of a product, etc.) or a video clip of a product for sale into a preset frame for inputting basic content for advertisement using a template. You can create content.

The template may include various forms in addition to the method of completing the video content by emptying some frames of the previously produced video as described above and filling the previously empty frames with the basic content provided by the seller. For example, the template may include a form for generating a moving picture in such a way that, after acquiring a preset number of product images, the plurality of acquired images are sequentially changed according to a preset time and provided.

In addition, the advertisement content generating unit 152 can select the type of template initially selected in response to the product group, and also utilize the product group information when determining the revision requirements and revision contents of the first completed advertisement content later. have. Details regarding the modification (eg, secondary completion) of advertisement content will be described later.

When the advertisement content is generated (first completion) through the template, the suitability diagnosis unit 153 may correct the identified problems according to the suitability diagnosis and the suitability diagnosis operation for the generated advertisement content.

The suitability diagnosis operation may be performed by playing the generated advertisement content, and may include an operation of checking errors, such as whether a blank image or sound in a video occurs, and whether a plurality of sounds input to the template overlap. .

The feedback management unit 154 may periodically acquire feedback information such as customer response information. In this case, the feedback information may refer to information such as sales revenue, sales quantity, purchase rating, purchase reviews, number of views of advertisement contents, and the number of times of inflow of sales pages through clicks of advertisement contents. In addition, the feedback management unit 154 may determine the positive or negative level of the feedback information checked from the seller device 200 or the linked web server 300 .

For example, the feedback management unit 154 determines whether a numerical value for each item of feedback information (eg, sales volume, advertisement content views, etc.) exceeds a reference value (eg, average rating of 8 points) for evaluation as positive information can do. In addition, the feedback management unit 154 may extract items evaluated as positive information from among the feedback information and classify them as additional information that can be added to advertisement content later.

The advertisement content generation unit 152 according to an embodiment of the present invention may include a basic content acquisition unit 152a, a template application unit 152b, and a feedback application unit 152c.

First, the basic content acquisition unit 152a may acquire basic content required to generate advertisement content from the seller device 200 .

As for the basic content, when information on a product group is determined according to various embodiments and a corresponding template is determined, the standard of the basic content required by the determined template may be requested from the seller. At this time, the standard of the basic content required by the template may be, for example, 5 text messages and 1 bgm, or 3 still images and 2 video clips of 10 seconds. As such, the basic content obtaining unit 152a may check the standard of the corresponding basic content as the template is determined and request it from the seller.

Alternatively, the basic content acquisition unit 152a checks the basic content that is arbitrarily transmitted from the seller, and when there is a template capable of generating advertisement content with these configurations, the advertisement can be generated without additional content only with the received basic content. It can be suggested to select the kind of template that allows For example, the template selected in response to the product group is a first template that requires five basic contents, but the advertisement content is sufficiently completed by using the third template only with the configuration of the obtained basic contents (eg, three basic contents) If possible, the basic content obtaining unit 152a may ask whether to select the third template instead of the first template.

The template application unit 152b may generate advertisement content (video) by applying the obtained basic content to a template. At this time, the template application unit 152b may produce the video content for advertisement by putting the basic content obtained from the seller into the basic content input position required by the selected template so that there are no empty frames in the template.

At this time, the type of the template can be set in many different ways, for example, 'the point where the basic content is set for the first 3 seconds', 'the point where the total playback length is set to 30 seconds or less', etc. Some items may have items that are commonly applied to the entire template.

On the other hand, different items may exist in the template according to the characteristics of the product group. For example, whether price information is disclosed, whether or not feedback information is added later, etc. may correspond to this.

Specifically, the templates are a type of template that discloses price information by determining that there is price competitiveness for product groups whose price is less than the standard value from the average price compared to the average price of the searched product. can On the other hand, if the price is higher than the standard value or lower than the standard value compared to the average price of the product, it is judged that it will not be possible to arouse the purchase desire from the consumer due to the price, so a type template in which price information is not disclosed is used. can be applied

In addition, the template application unit 152b may input the basic content obtained from the seller into a template selected corresponding to the product type, render it, and obtain advertisement content (movie) therefrom.

The feedback application unit 152c may modify the first completed advertisement content by adding the feedback information obtained from the seller device 200 or the linked web server 300 to perform the second completion.

According to various embodiments, before determining whether to add feedback information, the feedback application unit 152c determines whether a template used when advertisement content is first generated is a template of a type set to add feedback information. You can check it first.

In addition, the feedback application unit 152c may generate secondary advertisement content by adding materials corresponding to items classified as positive information based on the positive value of the feedback information determined by the feedback management unit 154 .

Since there is a possibility that buyer review information may not have been secured at the time of generating the first advertisement contents, advertisement contents may be generated without including feedback information. However, when the feedback information is secured after a certain period of time has elapsed and a positive effect is expected to increase the user's purchase desire through this, the feedback application unit 152c applies the feedback to modify the previously generated advertisement content to include the secured feedback information. action can be performed.

Feedback information such as customer reviews and ratings can motivate buyers to buy very strong. Accordingly, the feedback application unit 152c obtains periodic feedback information even after the advertisement content is completed and posted on the web, determines the degree of positive or negative of the obtained feedback information, and adds the feedback information identified as positive information for advertisement. The feedback application operation for correcting the content may be performed in units of a preset period (eg, one month).

As shown in FIG. 4 , the production device 100 according to an embodiment of the present invention may perform operation 405 of acquiring product information and basic content from the seller device 200 .

Thereafter, the manufacturing device 100 may perform operation 410 of classifying the product group. In this case, the product group may group products to be sold based on product information obtained from the seller device 200 by classifying them by price range and usage. According to various embodiments, the product group may also be determined according to the age of the main consumer, the occupation group of the main consumer, and the like. For example, the sales products may be grouped and classified into items such as a product for which a housewife is a main customer and a product for which a university student is a main customer.

Thereafter, the production device 100 may perform operation 415 of generating advertisement content by applying a template corresponding to the product group. For example, the template may mean a form for generating an advertisement video, but combining previously acquired image data and text data. In addition, each template may have different form conditions set in response to a product group. For example, the template corresponding to the product belonging to the first group may be set such that an image that sequentially reproduces the image data input at the initial position of the advertisement video along with the BGM is arranged, and the template corresponding to the product of the second group is The text highlight screen may be set to be initially arranged. In this way, each template may set different types of data to be arranged, an arrangement position (eg, an early part, a middle part, a latter part), a reproduction time, etc. in response to the characteristics and characteristics of the group.

In addition, the production device 100 may generate advertisement content by inputting the basic content obtained in operation 405 to a template and applying it to the template. The basic content may be photographed according to, for example, a preset condition, and the obtained basic content may be composed of data generated in the same standard. For example, the basic content may be ordered so that setting values such as a resolution higher than a reference value, an image frame standard, and a reproduction time (limited to a moving picture) are set to be the same. And correspondingly, the basic content obtained from the seller device 200 may be set to have the same standard standard. This may be a standard set to minimize errors that may occur when performing a rendering operation by putting basic content into the template.

When the advertisement content is generated through the template, the control device 100 may perform an operation 420 of diagnosing the suitability of the generated advertisement content and correcting a problem identified according to the suitability diagnosis operation. In this case, the fitness diagnosis operation may be performed by playing the generated advertisement content, and may be an operation of checking errors such as whether an image or sound space in a video occurs, or whether a plurality of sounds input to a template overlap. .

Furthermore, the fitness diagnosis operation is a function of requesting the user to directly check the completeness of the advertisement content by presenting the preset error check item to the user (producer) using the production device 100 while playing and checking the completed advertisement content. may include

And accordingly, the user (manufacturer) can manually correct the error identified in the fitness diagnosis operation step.

Thereafter, the control device 100 may perform operation 425 of determining whether to add customer response information. The control device 100 may periodically acquire feedback information such as customer response information. In this case, the feedback information may refer to information such as sales revenue, sales quantity, purchase rating, purchase reviews, advertisement content views, and the like. In addition, the control device 100 may determine the positive or negative level of the feedback information checked from the seller device 200, and in the case of positive feedback, may add corresponding feedback information (eg, sales volume information, rating image, etc.).

The control device 100 may obtain the feedback information from the seller device 200, and according to various embodiments, may also obtain the feedback information from the web server 300 to which the previously generated advertisement content is uploaded.

For example, when it is determined that the positive value of the acquired feedback information is equal to or greater than a reference value, the control device 100 may modify the acquired feedback information to be included in the advertisement content. In addition to this, the control device 100 may receive feedback information by various methods, and may determine whether to include the feedback information based on various criteria.

In short, the system for supporting content creation for advertisements according to an embodiment of the present invention may include a seller device and a content production device for advertisements, and the production device is required to generate information on products for sale and advertisement content from the seller device. Content for advertisement may be produced by acquiring basic content, selecting a template based on the information on the product, and applying the acquired basic content to the selected template.

And the production device classifies the information on the target product to be advertised according to the characteristics of the product-related information obtained from the seller side, but includes a product information management unit that classifies the product group based on the price range and use of the product. may include

In addition, the production device selects a template corresponding to a product group determined by product-related information obtained from the seller side, obtains an image or a video clip, which is an image or video clip required for advertisement content production, from the seller side and puts it into the selected template to include an advertisement content generating unit that generates advertisement content.

When a template is selected, the advertisement content generating unit generates a basic content obtaining unit requesting the seller for the standard of the basic content required by the selected template, and inputting the obtained basic content into an empty frame within the selected template to generate video content for advertisement. It may be configured to include a template application unit.

In addition, when the advertisement content is generated through the template, the production device diagnoses the suitability of the generated advertisement content, corrects the problems identified according to the suitability diagnosis operation, and plays the advertisement content generated when the suitability diagnosis operation is performed. It may include a suitability diagnosis unit for checking errors such as whether a space in an image or sound in the moving picture occurs and whether a plurality of sounds input to the template overlap.

In addition, the production device receives feedback information including sales revenue, sales quantity, purchase rating, purchase reviews, advertisement content views, and the number of sales page inflows through clicks of advertisement contents from the seller device or the linked web server to which the generated advertisement contents are uploaded. A feedback management unit that acquires, extracts items evaluated as positive information by determining whether the acquired feedback information exceeds a reference value for evaluation as positive information, and classifies it as additional information that can be added to advertisement content later may include

The advertisement contents production apparatus constituting the advertisement contents production support system obtains information on sale products and basic contents required to generate advertisement contents from a seller device, selects a template based on the information about the product, and selects the obtained basic Content for advertisement may be produced by applying the content to the selected template.

Although the present invention has been described in detail with reference to the above-described examples, those skilled in the art can make modifications, changes, and modifications to the examples without departing from the scope of the present invention. In short, in order to achieve the intended effect of the present invention, it is not necessary to separately include all the functional blocks shown in the drawings or follow all the orders shown in the drawings. Note that it may fall within the scope.

Claims

In a system configured to include a seller device and a content production device for advertisement,

The manufacturing device is

Obtaining information on products for sale and basic content required for advertisement content creation from the seller device, selecting a template based on the information on the product, and applying the obtained basic content to the selected template to produce advertisement content Advertisement content creation support system, characterized in that.
2. The method of claim 1

The manufacturing device is

A product information management unit that classifies information about a product to be advertised according to characteristics of product-related information obtained from the seller, and classifies product groups based on the price range and purpose of the product; A content creation support system for advertisements.
The method of claim 1,

The manufacturing device is

Selecting a template corresponding to a product group determined by product-related information obtained from the seller side, obtaining from the seller side of the basic content that is an image or video clip required for advertising content production, and injecting it into the selected template to generate advertising content Advertisement content creation support system comprising a; advertisement content generation unit.
4. The method of claim 3,

The advertisement content generation unit

When the template is selected, the basic content acquisition unit for requesting the standard of the basic content required by the selected template from the seller; and

and a template application unit for generating video content for advertisement by inputting the obtained basic content into an empty frame within the selected template.
The method of claim 1,

The manufacturing device is

When advertisement content is created through the template, the adequacy of the generated ad content is diagnosed, and the identified problems are corrected according to the conformity diagnosis action.

and a fitness diagnosis unit that plays the advertisement content generated when the fitness diagnosis operation is performed and checks errors such as whether a blank image or sound in the video is generated, or whether a plurality of sounds inputted in the template overlap. A content creation support system for advertisements.
2. The method of claim 1

The manufacturing device is

Obtaining feedback information including sales revenue, sales quantity, purchase rating, purchase reviews, advertisement content views, and the number of sales page inflows through clicks on advertisement contents from the seller device or the linked web server where the generated advertisement contents are uploaded,

A feedback management unit that determines whether the acquired feedback information exceeds a reference value for evaluation as positive information, extracts items evaluated as positive information, and classifies them as additional information that can be added to advertisement content later; Advertisement content creation support system, characterized in that.
Obtaining basic content required for generating information on products for sale and advertisement content from the seller device, selecting a template based on the information on the product, and applying the acquired basic content to the selected template to produce advertisement content Advertisement content creation device, characterized in that.