WO2021221317A1

WO2021221317A1 - Advertisement sharing method and device

Info

Publication number: WO2021221317A1
Application number: PCT/KR2021/003744
Authority: WO
Inventors: 이태형; 김상표; 안한철; 최윤정; 하태호
Original assignee: 삼성전자 주식회사
Priority date: 2020-04-27
Filing date: 2021-03-26
Publication date: 2021-11-04
Also published as: KR20210132504A

Abstract

An electronic device according to an embodiment disclosed in the present document may comprise: a communication circuit; a display; a memory in which instructions are stored; and a processor operatively connected to the communication circuit, the display, and the memory, wherein the processor, when the stored instructions are executed: executes a first application; in response to the execution of the first application, outputs a first advertisement; acquires a user input to select the output first advertisement; on the basis of the acquired user input, stores user information related to the first advertisement; and transmits, through the communication circuit, the stored user information to another electronic device which is connected to the electronic device by using a network.

Description

Advertising sharing method and device

Various embodiments disclosed in this document relate to a method and apparatus for sharing an advertisement in a mobile advertisement system.

In the modern society where the use of smartphones has become popular, mobile advertising systems are rapidly growing. In such a mobile advertisement system, advertisers can increase the efficiency of mobile advertisements by providing advertisements that users are interested in. Real time bidding (RTB) technology may be used to increase the efficiency of mobile advertisements and provide interest advertisements to mobile users.

The service of the mobile advertisement system may provide advertisements to mobile users based on information identifying the user's device (eg, gaid information). Even if a single user uses multiple devices, the mobile advertising system may recognize that multiple devices are used by multiple users, respectively, based on information identifying the device. Accordingly, a technology capable of providing a single advertisement of interest to a user through multiple devices of a single user may be required.

Various embodiments disclosed in this document may provide an apparatus and method for solving the above-described problems.

An electronic device according to an embodiment disclosed in this document includes a communication circuit; display; a memory in which instructions are stored; a processor operatively coupled to the communication circuitry, the display, and the memory, wherein the processor, when the stored instructions are executed: executes a first application, in response to the execution of the first application, a first advertisement output, obtain a user input for selecting the output first advertisement, store user information related to the first advertisement based on the obtained user input, and network with the electronic device through the communication circuit It may be an electronic device that transmits the stored user information to another electronic device connected using .

An electronic device according to an embodiment disclosed in this document includes a communication circuit; display; a memory in which instructions are stored; a processor operatively coupled to the communication circuitry, the display, and the memory, wherein the processor is configured to: output from another electronic device connected using a network via the communication circuitry to the other electronic device when the stored instructions are executed Receive user information related to a first advertisement, transmit an advertisement request to an advertisement server based on the user information obtained from the other electronic device, and transmit the first advertisement request from the advertisement server in response to the transmission of the advertisement request The electronic device may be configured to receive an advertisement or a second advertisement related to the first advertisement, execute a first application, and output the first advertisement or the second advertisement in response to the execution of the first application .

A system according to an embodiment disclosed in this document includes: an electronic device; another electronic device connected to the electronic device using a network; The electronic device is configured to: obtain a user input for selecting a first advertisement output in response to the execution of a first application, store user information related to the first advertisement based on the user input, and use the network transmit the stored user information to the other connected electronic device, wherein the other electronic device: receives the user information related to the first advertisement output from the electronic device from the connected electronic device using the network, To a server, transmit an advertisement request based on the received user information, and receive the first advertisement or a second advertisement related to the first advertisement from the advertisement server in response to the transmission of the advertisement request; The system may execute an application and output the first advertisement or the second advertisement in response to the execution of the second application.

According to various embodiments disclosed in this document, even if a single user uses multiple devices, an advertisement that a single user is interested in is continuously provided through multiple devices to efficiently induce a user's response to a single user's advertisement of interest. have.

In addition, various effects directly or indirectly identified through this document may be provided.

1 illustrates a system in which advertisement information is shared between an electronic device and another electronic device according to an exemplary embodiment.

2 is a block diagram of an electronic device according to an embodiment.

3 illustrates a system in which real time bidding (RTB) is performed by sharing advertisement information among a plurality of devices according to an exemplary embodiment.

4 is a flowchart illustrating operations in which an electronic device transmits advertisement information to another electronic device according to an exemplary embodiment.

5 is a flowchart illustrating operations in which another electronic device receives advertisement information and displays an advertisement, according to an exemplary embodiment.

6 is a flowchart illustrating operations of transmitting user information between a first electronic device, a second electronic device, and an advertisement server according to an exemplary embodiment.

7 is a flowchart illustrating operations of transmitting user information and/or advertisement information between a first electronic device, a second electronic device, and an advertisement server according to an exemplary embodiment.

8 is a block diagram of an electronic device in a network environment according to an embodiment.

In connection with the description of the drawings, the same or similar reference numerals may be used for the same or similar components.

Hereinafter, various embodiments will be described with reference to the accompanying drawings. However, this is not intended to limit the specific embodiments, and it should be understood that various modifications, equivalents, and/or alternatives of the embodiments are included.

1 illustrates a system 101 in which advertisement information is shared between the electronic device 100 and another electronic device 110 according to an embodiment.

Hereinafter, the electronic device 100 may share user information and/or advertisement information with another electronic device 100 through an access point (AP) 130 , and the shared user information and/or the shared advertisement A system 101 in which another electronic device 110 performs an advertisement request and advertisement reception to the advertisement server 140 based on the information will be described.

According to an embodiment, the system 101 may include the electronic device 100 , another electronic device 110 , an AP 130 , and an advertisement server 140 . The components of the system 101 are not limited to the components shown in FIG. 1 , and new components may be added or components shown in FIG. 1 may be changed or omitted. For example, at least some of the description of the system 301 illustrated in FIG. 3 may be applied to the system 101 illustrated in FIG. 1 . As another example, at least some of the descriptions of the electronic device 801 and the electronic device 802 shown in FIG. 8 may be applied to the electronic device 110 different from the electronic device 100 shown in FIG. 1 . .

According to an embodiment, the electronic device 100 may be referred to as a device including output devices capable of outputting various types of advertisements. For example, the electronic device 100 may include a display (eg, the display device 860 of FIG. 8 ) and/or a speaker (eg, FIG. 8 ) capable of outputting advertisements in at least one type of text, an image, or a video. of the sound output device 855). For example, the electronic device 100 may be understood as at least one of a smart phone, a tablet personal computer, a notebook, and a TV.

According to an embodiment, the electronic device 100 may include a communication circuit (eg, the communication module 890 of FIG. 8 ) capable of transmitting and receiving various data with the other electronic device 110 . For example, the electronic device 100 may transmit/receive data including at least one of user information and advertisement information acquired by the electronic device 100 to and from the other electronic device 110 through a communication circuit. The user information may be referred to as user usage information based on input information obtained by the electronic device 100 in response to a user input. The usage information may refer to information related to operations for a user to select an advertisement displayed on the electronic device 100 . For example, the usage information may include at least a portion of information related to the number of times, time, or category of the selected advertisement by the user to select the advertisement. The advertisement information may include data related to an advertisement displayed on the electronic device 100 . For example, the advertisement information may include at least part of information related to at least one of advertisement content, advertisement category, advertisement supplier, advertisement identifier (ID), advertisement click information, advertisement time, and advertisement URL.

According to an embodiment, the electronic device 100 may include an input device capable of obtaining a user input. For example, the electronic device 100 may include a button for obtaining a button input. As another example, the electronic device 100 may include a touch display capable of acquiring a touch input (eg, the display device 860 of FIG. 8 ). The input device may not be limited to the above-described example. For example, the electronic device 100 may include a microphone (eg, the input device 850 of FIG. 8 ) capable of acquiring a voice input. As another example, the electronic device 100 may include a sensor (eg, the sensor module 876 of FIG. 8 ) capable of detecting a user's gesture input.

According to an embodiment, the other electronic device 110 may be referred to as the same or similar device to the electronic device 100 . For example, the other electronic device 110 includes an output device capable of outputting various types of advertisements, like the electronic device 100 , and includes a communication circuit capable of transmitting and receiving various information with the electronic device 100 . It can be understood as a device. For example, the other electronic device 110 may be understood as a smart phone that transmits and receives data including at least one of user information related to an advertisement output from the other electronic device 100 or advertisement information with the electronic device 100 . have. Examples of the other electronic device 100 are not limited to a smart phone, and may include at least one of a tablet PC, a laptop computer, and a TV.

According to an embodiment, the AP 130 may be referred to as a device that mediates data communication between the electronic device 100 and another electronic device 110 . For example, the AP 130 may transmit/receive data to and from the electronic device 100 and another electronic device 110 .

According to an embodiment, the AP 130 may connect the electronic device 100 and the other electronic device 110 using a short-range wireless network (eg, the first network 898 of FIG. 8 ). For example, the short-range wireless network may include at least one of Wi-Fi and Bluetooth (BT).

According to an embodiment, the advertisement server 140 is a server that receives an advertisement request from the electronic device 100 or another electronic device 110 and provides an advertisement to the electronic device 100 or another electronic device 110 . can be referenced. For example, the advertisement server 140 may be understood as a server including a supply side platform (SSP). The SSP may be referred to as a server providing a platform to sell an inventory included in an application or web browser provided by a media (publisher) at the highest price. The operation of requesting and providing the advertisement may be understood as an operation of requesting and providing information related to at least one of advertisement content, advertisement category, advertisement supplier, advertisement ID, advertisement click information, advertisement time, and advertisement URL.

According to an embodiment, the electronic device 100 may transmit data related to an advertisement output from the electronic device 100 to the AP 130 . The data related to the advertisement may include at least one of an advertisement ID, an advertisement category, and an advertisement URL.

According to an embodiment, the AP 130 may receive advertisement-related data from the electronic device 100 . The AP 130 may transmit data related to the advertisement received from the electronic device 100 to another electronic device 110 connected to the AP 130 . The AP 130 may transmit data related to the advertisement to a plurality of electronic devices connected to the AP 130 as well as other electronic devices 110 .

According to an embodiment, the other electronic device 110 may receive data related to the advertisement from the AP 130 . The other electronic device 110 may request an advertisement related to the data from the advertisement server 140 .

According to an embodiment, although not shown, the other electronic device 110 may receive data related to the advertisement directly from the electronic device 100 without going through the AP 130 . For example, the other electronic device 110 may be connected to the electronic device 100 using a wireless network (eg, BT). The other electronic device 110 may receive data related to the advertisement from the electronic device 100 through the connected wireless network.

According to an embodiment, the advertisement server 140 may provide advertisements related to the data in response to an advertisement request received from the other electronic device 110 . The advertisement server 140 may provide an advertisement specific advertisement requested by another electronic device 110 or may provide another advertisement similar to the specific advertisement. An operation of the advertisement server 140 providing an advertisement to the other electronic device 110 may be understood as an operation of providing advertisement-related data (eg, advertisement information, advertisement ID, advertisement URL, advertisement category).

According to an embodiment, the other electronic device 110 may output the advertisement received from the advertisement server 140 using the output device. The other electronic device 110 may display the advertisement received from the advertisement server 140 in the area while executing an application or web browser including an area for displaying advertisements. For example, the advertisement received from the advertisement server 140 includes text included in the advertisement, a media file (eg, an image, a video), or Internet address information (eg, a uniform resource locator (URL) including the media file); It may include at least one of an IP (internet protocol) address.

2 is a block diagram of an electronic device 100 according to an embodiment.

According to an embodiment, the electronic device 100 (eg, the electronic device 801 of FIG. 8 ) includes a processor 210 (eg, the processor 820 of FIG. 8 ) and a communication circuit 220 (eg, FIG. 8 ). of a communication module 890 ), a display 230 (eg, the display device 860 of FIG. 8 ), and a memory 240 (eg, the memory 830 of FIG. 8 ). Components included in the electronic device 100 may not be limited to the components shown in FIG. 2 (eg, the processor 210 , the communication circuit 220 , the display 230 , and the memory 240 ). . For example, at least a part of the description of the electronic device 801 illustrated in FIG. 8 may be applied to the electronic device 100 illustrated in FIG. 2 .

According to an embodiment, at least a part of the description of the electronic device 100 shown in FIG. 2 may be applied to the other electronic device 110 of FIG. 1 .

According to an embodiment, the processor 210 may execute instructions stored in the memory 240 to control operations of components (eg, the communication circuit 220 and the display 230 ) of the electronic device 100 . .

According to an embodiment, the processor 210 may be electrically and/or operatively connected to the communication circuit 220 , the display 230 , and the memory 240 .

According to an embodiment, the processor 210 may control at least one other component (eg, the communication circuit 220 and the display 230 ) connected to the processor 210 by executing software.

According to an embodiment, the processor 210 may obtain instructions from components of the electronic device 100 , interpret the obtained instructions, and process various data and/or perform various data processing and/or operations according to the interpreted instructions. Or you can perform an operation.

According to an embodiment, the communication circuit 220 uses a direct communication channel (eg, wired communication, Bluetooth (BT)) and/or an indirect communication channel (eg, an access point (AP), a server, a base station). Thus, it is possible to support communication performance so that data can be transmitted/received between the electronic device 100 and another electronic device 110 .

According to an embodiment, the display 230 may visually output data. For example, the display 230 may visually output data stored in the electronic device 100 or data acquired from the outside of the electronic device 100 . The electronic device 100 may visually output various types of advertisement data through the display 230 .

According to an embodiment, the display 230 may be understood as a touch display including a touch sensor or a pressure sensor. For example, the display 230 may acquire a user's touch input through a touch sensor or a pressure sensor.

According to an embodiment, the memory 240 may temporarily or non-temporarily store various data used by components of the electronic device 100 (eg, the communication circuit 220 and the display 230 ). For example, the memory 240 may store user information obtained by the electronic device 100 .

3 illustrates a system 301 in which real time bidding (RTB) is performed by sharing advertisement information among a plurality of devices according to an exemplary embodiment.

Hereinafter, a system 301 in which RTB is performed by sharing at least one of user information and advertisement information among a plurality of electronic devices will be described.

According to an embodiment, the system 310 includes a first electronic device 100 , a second electronic device 110 , a third electronic device 300 , an AP 130 , a supply side platform (SSP) 310 , It may include an AD exchange (AD exchange, 320), and a demand side platform (DSP) (330). System 301 may not be limited to the components shown in FIG. 3 . For example, although FIG. 3 shows three electronic devices including the first electronic device 100 , the second electronic device 110 , and the third electronic device 300 , the present invention is not limited thereto. It may include more than one electronic device.

According to an embodiment, the first electronic device 100 may be understood as the electronic device 100 illustrated in FIG. 1 .

According to an embodiment, the first electronic device 100 may obtain the user's input while the application or web browser displaying the advertisement is running. The user input may be an input related to the advertisement. For example, the user input may include an input for selecting an advertisement banner displayed on an application. The first electronic device 100 may collect data on the user input. The first electronic device 100 may acquire user information based on the collected data. The user information may be referred to as user usage information based on input information obtained by the electronic device 100 in response to a user input. The usage information may refer to information related to operations for a user to select an advertisement displayed on the electronic device 100 . For example, the usage information may include at least a portion of information related to the number of times, time, or category of the selected advertisement by the user to select the advertisement.

According to an embodiment, the second electronic device 110 may be understood as another electronic device 110 illustrated in FIG. 1 .

According to an embodiment, the second electronic device 110 is a master device currently used by a user among the first electronic device 100 , the second electronic device 110 , and the third electronic device 300 . ), and the first electronic device 100 and the third electronic device 300 may be understood as slave devices. The master device may be referred to as a device that transmits an advertisement request to an external server (eg, the SSP 310). Also, the slave device may be referred to as a device that transmits user information and/or advertisement information to the master device. For example, the second electronic device 110 may receive user information and/or advertisement information from the first electronic device 100 and the third electronic device 300 , and the received user information and/or the An advertisement request may be transmitted to an external server (eg, the SSP 310) based on the advertisement information. For example, the advertisement request may include at least a portion of the user information and/or the advertisement information. Alternatively, the advertisement request may include a specific advertisement request in which at least one of the requested advertisement characteristics (eg, advertisement category) is specified based on the user information and the advertisement information.

According to an embodiment, the third electronic device 300 may be referred to as a device performing the same or similar functions as the first electronic device 100 and the second electronic device 110 . For example, the third electronic device 300 may output an advertisement like the first electronic device 100 and the second electronic device 110 , and transmit user information and/or advertisement information through the AP 130 . It may be referred to as a shareable device. For example, the third electronic device 300 may be understood as at least one of a smart phone, a tablet PC, a notebook computer, and a TV.

According to an embodiment, in FIG. 3 , the first electronic device 100 and the third electronic device 300 are shown as slave devices, and the second electronic device 110 is shown as a master device, but the slave device and the master device are shown in FIG. may not be limited to a specific device. For example, the first electronic device 100 may become a master device, and the second electronic device 110 and the third electronic device 300 may become slave devices.

According to an embodiment, the master device may transfer the communication right for requesting an advertisement to an external server (eg, the SSP 310) to the slave device. Methods of transferring the communication authority from the master device to the slave device may be various. For example, the second electronic device 110 corresponding to the master device may search for neighboring slave devices (eg, the first electronic device 100 and the third electronic device 300 ). The second electronic device 110 may transmit a signal prior to the communication right to the found slave devices. The second electronic device 110 may receive, from the first electronic device 100 among the slave devices, an acceptance signal for the signal before the communication right. The second electronic device 110 may transfer the communication authority to the first electronic device 100 in response to the acceptance signal. As another example, the first electronic device 100 corresponding to the slave device may transmit a signal of the communication permission transfer request to the second electronic device 110 corresponding to the master device. The first electronic device 100 may receive an approval signal for the communication permission transfer request signal from the second electronic device 110 . The first electronic device 100 may receive the communication right from the second electronic device 100 in response to the acceptance signal.

According to an embodiment, the AP 130 may be understood as a device that connects to perform data communication between the first electronic device 100 , the second electronic device 110 , and the third electronic device 300 . have. FIG. 3 illustrates the AP 130 as a device for connecting the first electronic device 100, the second electronic device 110, and the third electronic device 300, but is not limited thereto. ), Multi-Access Edge Computing (MEC), or Pico-cloud may be used to connect the first electronic device 100 , the second electronic device 110 , and the third electronic device 300 .

According to an embodiment, although not shown in FIG. 3 , the first electronic device 100 , the second electronic device 110 , and the third electronic device 300 may be directly connected through BT to transmit/receive data. .

According to an embodiment, although not shown in FIG. 3 , the first electronic device 100 , the second electronic device 110 , and the third electronic device 300 transmit and receive data using two or more wireless communication networks. can do. For example, the first electronic device 100 and the second electronic device 110 may be directly connected through BT, and the second electronic device 110 and the third electronic device 300 may be indirectly connected through Wi-Fi. can be connected

According to an embodiment, when the first electronic device 100 is located within a predetermined distance from the AP 130 , the first electronic device 100 may automatically and/or manually connect to the AP 130 . For example, when the first electronic device 100 and the second electronic device 110 are located within 10 m from the AP 130 , the first electronic device 100 and the second electronic device 110 are connected to the AP 130 . It can automatically connect to and send and receive data. As another example, when the first electronic device 100 and the second electronic device 110 are located within 10 m from the AP 130 , the first electronic device 100 and the second electronic device 110 connect to the AP 130 in response to a user input for communication and transmit data. can transmit and receive.

According to an embodiment, the SSP 310 may be referred to as a server that provides a platform to sell an area displaying advertisements included in an application or a web browser provided by a media (publisher) at the highest price. For example, the SSP 310 may be referred to as a software module included in a platform server or a server (eg, the advertisement server 140 of FIG. 1 ).

According to an embodiment, the AD exchange 320 may be referred to as a server that provides an intermediary platform that mediates advertisement transactions through a real-time auction between the SSP 310 and the DSP 330 .

According to an embodiment, the DSP 330 may be referred to as a server that provides a platform for an advertiser to purchase an area to display advertisements in an application or web browser at the lowest price.

According to an embodiment, the SSP 310 , the ad exchange 320 , and the DSP 33 may exist as individual servers or integrated servers. The form of the advertisement server 140 (eg, the SSP 310 , the ad exchange 320 , and the DSP 330 ) is not limited to the above-described form and may exist in various forms.

According to an embodiment, the first electronic device 100 may obtain a user input related to the first advertisement while executing an application or a web browser including an area for displaying advertisements. The first electronic device 100 may collect data related to the user input. The first electronic device 100 may obtain user information related to the first advertisement through the collected user input.

According to an embodiment, the first electronic device 100 may transmit the request for the first advertisement related to the user information to the SSP 310 . The first electronic device 100 may receive the first advertisement or a second advertisement related to the first advertisement from the SSP 310 . The request and reception of the first advertisement may refer to the request and reception of advertisement information. The first electronic device 100 may receive advertisement information related to the first advertisement from the SSP 310 .

According to an embodiment, the first electronic device 100 may connect with the second electronic device 110 and/or the third electronic device 300 through the AP 130 . In response to the first electronic device 100 being located within a predetermined distance from the AP 130 device, the first electronic device 100 may be connected to the AP 130 . The first electronic device 100 is not limited to the AP 130 shown in FIG. 3 , and the second electronic device 110 and/or the third electronic device 100 are also provided through at least one of BT, home server, MEC, and Pico-cloud. It may be connected to the device 300 .

According to an embodiment, the first electronic device 100 may transmit the user information and/or the advertisement information to the second electronic device 110 and/or the third electronic device 300 through the AP 130 . have.

According to an embodiment, the first electronic device 100 transmits the user information and/or the advertisement information to the second electronic device 110 and/or the second electronic device through at least one of BT, home server, MEC, and Pico-cloud. 3 may be transmitted to the electronic device 300 .

According to an embodiment, the third electronic device 300 may acquire a user input related to an advertisement similarly to the first electronic device 100 , and may acquire user information related to the user input based on the user input. can Also, the third electronic device 300 may transmit an advertisement request to the SSP 310 based on the obtained user information, and the third electronic device 300 may transmit the same advertisement as the requested advertisement from the SSP 310 or Advertisement information of related advertisements may be received. The third electronic device 300 may transmit the user information and/or the advertisement information to the first electronic device 100 and/or the second electronic device 110 through the AP 130 .

According to an embodiment, the second electronic device 110 may receive user information and/or advertisement information from the first electronic device 100 and/or the third electronic device 300 through the AP 130 . . The second electronic device 110 may request an advertisement from the SSP 310 based on user information and/or advertisement information received from the first electronic device 100 and/or the third electronic device 300 . For example, the second electronic device 110 may request from the SSP 310 an advertisement matching user information related to the number of times the user clicks on the first advertisement and/or advertisement information related to the category of the first advertisement. have.

According to an embodiment, the SSP 310 may receive a request for the first advertisement from the second electronic device 110 . The SSP 310 may transmit and receive data related to the first advertisement requested from the second electronic device 110 with the DSP 330 through the ad exchange 320 .

According to an embodiment, the DSP 330 may transmit/receive data related to the first advertisement to and from the SSP 310 through the ad exchange 320 .

FIG. 4 illustrates an electronic device 100 (eg, the electronic device 100 of FIG. 1 ) transmitting advertisement information to another electronic device 110 (eg, another electronic device 110 of FIG. 1 ) according to an embodiment. A flow chart of the operations is shown.

According to an embodiment, a series of operations described below may be simultaneously performed or performed in a different order by the electronic device 100 (or the first electronic device 100), and some operations may be omitted or added. have.

According to an embodiment, a series of operations described below may be performed by the processor of the electronic device 100 (eg, the processor 210 of FIG. 2 ).

In operation 401 according to an embodiment, the electronic device 100 may execute a first application. The first application may be referred to as an application including an inventory indicating an area in which at least one advertisement is displayed. Hereinafter, it is described on the premise that an area displaying at least one advertisement is included in the first application, but may not be limited thereto. For example, the electronic device 100 may execute a web browser including an area in which at least one advertisement can be displayed.

In operation 403 according to an embodiment, the electronic device 100 may display the UI of the first application including the inventory on a display (eg, the display 230 of FIG. 2 ). The UI of the first application may include an area capable of displaying at least one advertisement. In response to the execution of the first application, the electronic device 100 may output at least one advertisement to at least a part of the UI area of the first application. The form of the inventory, which means an area in which at least one advertisement can be output, may not be limited to the above-described form. For example, the electronic device 100 may output an advertisement in a window or layer separate from the UI area displayed in response to the execution of the first application. According to various embodiments, the name of the inventory may be understood as a name for convenience of description, and those skilled in the art can easily understand that the area in which at least one advertisement can be output is not limited to the name of the inventory. . For example, various names (eg, advertisement area) defined as areas for displaying advertisements may be used in place of the names of the inventory. As another example, a region in which at least one advertisement in the form of a voice may be output may include a space between the first voice and the second voice.

In operation 405 according to an embodiment, the electronic device 100 may obtain a user input for selecting a first advertisement displayed in the inventory. For example, in response to the execution of the food delivery application, the electronic device 100 may obtain a touch input for selecting an advertisement banner of a foldable smart phone displayed on at least some of the UI area of the application. have.

According to an embodiment, the electronic device 100 may obtain the user input using various input devices. For example, the electronic device 100 may obtain a touch input for selecting the first advertisement through the display 230 (eg, a touch display). As another example, the electronic device 100 may obtain a voice input for selecting the first advertisement through a microphone. As another example, the electronic device 100 may obtain a motion input for selecting the first advertisement through a motion sensor.

In operation 407 according to an embodiment, the electronic device 100 may store user information related to the first advertisement based on the user input. For example, the electronic device 100 may acquire user information, which is information about a time period in which the user clicks an advertisement, based on a touch input for selecting an advertisement banner of the foldable smart phone. The user information may be referred to as user usage information based on input information obtained by the electronic device 100 in response to a user input.

According to an embodiment, the electronic device 100 may obtain and store advertisement information related to the first advertisement based on the user input. For example, the electronic device 100 may acquire and store advertisement information related to an advertisement category preferred by the user based on a touch input for selecting an advertisement banner of the foldable smart phone.

According to an embodiment, the electronic device 100 may store the user information and the advertisement information in at least one of the memory 240 and the DB.

According to an embodiment, the user information and the advertisement information may be referred to as information related to an advertisement preferred by the user, and may be used interchangeably without being limited by terms. For example, the information about the category of the advertisement preferred by the user may be included in the advertisement information as well as the user information. In addition, the user information and the advertisement information are not limited to terms, and may be understood as information for outputting an advertisement preferred by a user.

In operation 409 according to an embodiment, the electronic device 100 may transmit the stored user information to another electronic device 110 connected to the electronic device 100 through a network (eg, a short-range wireless network) through a communication circuit. have. For example, the electronic device 100 may transmit user information related to a time period in which the user clicks an advertisement to the other electronic device 110 .

According to an embodiment, the network may include a wireless network connecting the electronic device 100 and another electronic device 110 through an AP (eg, the AP 130 of FIG. 1 ) or a home server. For example, the network may include at least one of Wi-Fi, BT, or cellular.

According to an embodiment, although not shown, the electronic device 100 may transmit the stored advertisement information to another electronic device 110 connected to the electronic device 100 through a network through a communication circuit. For example, the electronic device 100 may transmit advertisement information related to a category of an advertisement preferred by the user to the other electronic device 110 . For another example, although not shown, the electronic device 100 may transmit user information and/or advertisement information to another electronic device 110 .

According to an embodiment, the electronic device 100 operates with the communication circuit 220 , the display 230 , the memory 240 in which instructions are stored, the communication circuit 220 , the display 230 , and the memory 240 . including a processor 210 connected to Obtaining a user input for selecting a first advertisement, storing user information related to the first advertisement based on the obtained user input, and connecting to the electronic device 100 through a network through the communication circuit 220 The electronic device 100 for transmitting the stored user information to another electronic device 110 may be included.

According to an embodiment, in response to the processor 210 executing the first application, the electronic device 100 includes an inventory corresponding to an area in which an advertisement is displayed on the display 230 of the first application. and the electronic device 100 configured to display a user interface (UI) and display the first advertisement in the inventory.

According to an embodiment, the electronic device 100 may include the electronic device 100 configured to output the first advertisement in the form of a voice.

According to an embodiment, the user input may include at least one of a touch input, a button input, a voice input, and a gesture input.

According to an embodiment, the electronic device 100 may display at least one advertisement in at least one of a window or a layer different from the UI of the first application.

According to an embodiment, when the electronic device 100 and the other electronic device 110 are connected using the network through the communication circuit 220 , the electronic device 100 transmits the user information to the other electronic device 110 . , and when the electronic device 100 and the other electronic device 110 are not connected using the network through the communication circuit 220, the user information may be stored in a database (DB).

According to an embodiment, when the electronic device 100 and another electronic device 110 are connected using the network through the communication circuit 220, the electronic device 100 may include advertisement content, advertisement category, advertisement supplier, Advertisement ID (identifier), advertisement click information, advertisement time, and advertisement information related to at least one of advertisement URL are transmitted to the other electronic device 110, and the electronic device 100 and the other electronic device 110 communicate with a communication circuit ( 220), the advertisement information may be stored in a database when it is not connected using the network.

According to an embodiment, the network includes the electronic device 100 and another electronic device ( 110) may include a wireless network for connecting them.

According to an embodiment, the user information may include usage information related to the first application.

5 is a flowchart illustrating operations in which another electronic device 110 receives advertisement information from the electronic device 100 and displays an advertisement, according to an embodiment.

According to an embodiment, the electronic device shown in FIG. 5 and the other electronic device are the other electronic device 110 (or the second electronic device 110 of FIG. 3 ) and the electronic device 100 (or the first electronic device 110 of FIG. 1 ), respectively. It will be described on the premise that it corresponds to the electronic device 100). In addition, a series of operations described below may be simultaneously performed by the other electronic device 110 (or the second electronic device 110 ) or performed in a different order, and some operations may be omitted or added.

According to an embodiment, a series of operations described below may be performed by a processor of another electronic device 110 (eg, the processor 820 of FIG. 8 ).

In operation 501 according to an embodiment, the electronic device (hereinafter, “another electronic device 110 ) is connected to the electronic device (hereinafter referred to as “electronic device 100”) from another electronic device (hereinafter, “electronic device 100”) connected using a network through a communication circuit. 100) may receive user information related to the first advertisement displayed. For example, the other electronic device 110 is a foldable smart phone displayed on the electronic device 100 by the user from the electronic device 100 connected using an AP (eg, the AP 130 of FIG. 1 ) through a communication circuit. may receive user information related to the number of clicks on the advertisement banner of

According to an embodiment, although not shown, the other electronic device 110 may receive advertisement information related to a category of an advertisement preferred by the user from the electronic device 100 connected using a network through a communication circuit.

According to an embodiment, although not shown, the other electronic device 110 receives the user information and/or the advertisement information from the connected electronic device 100 using a network (eg, a short-range wireless network) through a communication circuit. can do. For example, the other electronic device 110 provides user information related to a time period in which an advertisement banner of the foldable smartphone is clicked from the electronic device 100 and/or Internet address information (eg, URL, IP address) of an advertisement selected by the user. ) and related advertisement information.

In operation 503 according to an embodiment, the other electronic device 110 may transmit an advertisement request to the advertisement server 140 based on the user information obtained from the electronic device 100 . For example, the other electronic device 110 transmits a request for an advertisement with the highest number of clicks on the advertisement banner to the advertisement server 140 based on user information related to the number of clicks on the advertisement banner of the user obtained from the electronic device 100 . can be sent to

According to an embodiment, the other electronic device 110 may transmit an advertisement request to the advertisement server 140 based on advertisement information received from the electronic device 100 . For example, the other electronic device 110 receives from the electronic device 100 a user's preferred advertisement content, advertisement category, advertisement supplier, advertisement ID (identifier), advertisement click information, advertisement time, or advertisement URL. Based on the advertisement information related to at least one, an advertisement request including the advertisement information may be transmitted to the server 140 .

According to an embodiment, the other electronic device 110 may transmit an advertisement request to the advertisement server 140 based on user information and/or advertisement information obtained from the electronic device 100 . For example, the other electronic device 110 sends an advertisement request including the user information and/or advertisement information to the server 140 based on the user information and/or advertisement information received from the electronic device 100 . can be transmitted

In operation 505 according to an embodiment, the other electronic device 110 may receive the first advertisement or a second advertisement related to the first advertisement from the advertisement server 140 in response to the transmission of the advertisement request. For example, the other electronic device 110 transmits a request for a foldable smart phone advertisement including user information and/or advertisement information received from the electronic device 100 , and receives the request from the advertisement server 140 . A foldable smart phone advertisement may be received or an advertisement related to the requested foldable smart phone advertisement may be received. The operation of receiving the related advertisement is an operation of receiving an advertisement having a high degree of relevance to the specific advertisement from the advertisement server 140 when the specific advertisement requested by the other electronic device 100 cannot be received from the advertisement server 140 may include. The operation of requesting and providing the advertisement may be understood as an operation of requesting and providing information related to at least one of advertisement content, advertisement category, advertisement supplier, advertisement ID, advertisement click information, advertisement time, and advertisement URL.

In operation 507 according to an embodiment, the other electronic device 110 may execute a second application. The second application may be referred to as an application including an inventory indicating an area in which at least one advertisement is displayed. The second application may include content different from that of the first application of FIG. 4 , but a function including an area capable of displaying at least one advertisement may be understood to be the same as that of the first application. For example, the first application of FIG. 4 may be a delivery app application, and the second application of FIG. 5 may be different from an electronic product store application, but both the first application and the second application may display at least one advertisement. It may include a possible area. Hereinafter, it is described on the premise that an area displaying at least one advertisement is included in the second application, but may not be limited thereto. For example, the other electronic device 110 may execute a web browser including an area in which at least one advertisement can be displayed.

In operation 509 according to an embodiment, the other electronic device 110 may display, on the display, the UI of the second application including the inventory corresponding to the area where the advertisement is displayed. The UI of the second application may include an area capable of displaying at least one advertisement.

In operation 511 according to an embodiment, the other electronic device 110 may display the received first advertisement or the second advertisement in the inventory. In response to the execution of the second application, the other electronic device 110 may output at least one advertisement to at least a portion of the UI area of the second application. A method of outputting the received first advertisement or the second advertisement may not be limited to a display. For example, when the first advertisement or the second advertisement is a voice advertisement, the other electronic device 110 may output the first advertisement or the second advertisement through a speaker.

According to an embodiment, although not shown, the other electronic device 110 may simultaneously output the first advertisement and the second advertisement. The number and form of output advertisements may not be limited. For example, the other electronic device 110 may simultaneously output three or more advertisements. Also, the other electronic device 110 may simultaneously output an advertisement in a text form, an advertisement in a voice form, or an advertisement in the form of an image.

According to an embodiment, the other electronic device 110 includes a communication circuit, a display, a memory in which instructions are stored, and a processor operatively connected to the communication circuit, the display, and the memory, wherein the processor is configured to store the stored instructions. When executed: Receive user information related to the first advertisement output to the electronic device 100 from the electronic device 100 connected using a network through the communication circuit, and receive the user information obtained from the electronic device 100 as an advertisement server transmitting an advertisement request based on the user information, receiving the first advertisement or a second advertisement related to the first advertisement from the advertisement server in response to the transmission of the advertisement request, executing a first application, and In response to the execution of the first application, the first advertisement or the second advertisement may be output.

According to an embodiment, in response to the processor executing the first application, the other electronic device 110 displays the UI of the first application including an inventory corresponding to an area in which an advertisement is displayed on the display. , the first advertisement or the second advertisement may be displayed in the inventory.

According to an embodiment, the other electronic device 110 may output the first advertisement or the second advertisement in the form of voice.

According to an embodiment, the other electronic device 110 may display at least one advertisement in at least one of a window or a layer different from the UI of the first application.

According to an embodiment, when the other electronic device 110 and the electronic device 100 are connected using the network through the communication circuit, the other electronic device 110 receives the user information from the electronic device 100 . can do.

According to an embodiment, when another electronic device 110 and the electronic device 100 are connected using the network through the communication circuit, advertisement content, advertisement category, advertisement supplier, advertisement ID (identifier), advertisement click Advertising information related to at least one of information, advertisement time, and advertisement URL may be received from the electronic device 100 .

According to an embodiment, the network connects the electronic device and the other electronic device through at least one of an access point (AP), a home server, multi-access edge computing (MEC), and a Pico-Cloud. It may include a wireless network that

6 is a flowchart illustrating operations of transmitting user information between the first electronic device 100 , the second electronic device 110 , and the advertisement server 140 according to an exemplary embodiment.

A series of operations described below includes the electronic device 100 (hereinafter, “first electronic device 100”) of FIG. 1 , another electronic device 110 (hereinafter, “first electronic device 110”), and the advertisement server 140 may simultaneously perform or change the order, and some operations may be omitted or added.

In operation 601 according to an embodiment, the first electronic device 100 may obtain a user input for selecting a first advertisement displayed on the UI of the first application. Operation 601 may correspond to operation 405 . Although not shown, operation 601 may correspond to an operation after operation 403 .

According to an embodiment, the first electronic device 100 may execute a first application. The first application may be referred to as an application including an inventory indicating an area in which at least one advertisement is displayed. The first electronic device 100 may display the UI of the first application in response to the execution of the first application. The first electronic device 100 may display advertisement content in a partial area of the UI area of the first application. The first electronic device 100 may output the advertisement content as at least one type of text, an image, or a video. The first electronic device 100 may obtain a user input for selecting an area including the advertisement content.

In operation 603 according to an embodiment, the first electronic device 100 may store user information related to the first advertisement based on the acquisition of the user input. Operation 603 may correspond to operation 407 . Although not shown, the first electronic device 100 may store advertisement information related to the first advertisement based on the acquisition of the user input.

According to an embodiment, the first electronic device 100 provides user information related to the user's usage information and/or advertisement information related to the user input ( For example, an advertisement category or advertisement Internet address) may be acquired and stored.

In operation 605 according to an embodiment, the first electronic device 100 may transmit the stored user information (or data) to the second electronic device 110 connected using a network. Operation 605 may correspond to operation 409 . 6 illustrates an operation of transmitting user information from the first electronic device 100 to the second electronic device 110, but is not limited thereto, and the user information can be transmitted to various electronic devices connected through the network. have. For example, the first electronic device 100 may simultaneously transmit the user information (or data) to the connected second electronic device 110 and the third electronic device 300 using the network.

According to an embodiment, the first electronic device 100 may transmit the stored user information and advertisement information (or data) to the connected second electronic device 110 using a network.

In operation 607 according to an embodiment, the second electronic device 110 may transmit an advertisement request based on the received user information to the advertisement server 140 . Operation 607 may correspond to operation 503 . The second electronic device 110 may be referred to as a master device among at least one electronic device connected through the AP 130 . Although the second electronic device 110 of FIG. 6 is described as a master device, the first electronic device 100 may also serve as a master device. The second electronic device 110 may request the advertisement data including the received user information from the advertisement server 140 .

According to an embodiment, the second electronic device 110 may request advertisement data including at least a portion of the user information and the advertisement information from the advertisement server 140 based on the acquired user information and advertisement information. .

In operation 609 according to an embodiment, the second electronic device 110 may receive the first advertisement or a second advertisement related to the first advertisement from the advertisement server 140 in response to the advertisement request. The number of two advertisements received from the advertisement server 140 is an example, and the number of received advertisements may not be limited. For example, the second electronic device 110 may receive three or more advertisements from the advertisement server 140 . Operation 609 may correspond to operation 505 .

In operation 611 according to an embodiment, the second electronic device 110 may execute a second application. Operation 611 may correspond to operation 507 . The second application may be referred to as an application including an inventory indicating an area in which at least one advertisement is displayed. The second electronic device 110 may execute the second application in response to a user input for executing the application.

In operation 613 according to an embodiment, the second electronic device 110 may display, on the display, the UI of the second application including the inventory corresponding to the area where the advertisement is displayed. Operation 613 may correspond to operation 509 . The second electronic device 110 may display the UI of the second application on the display in response to the execution of the second application. The UI of the second application may include an area capable of displaying at least one advertisement.

In operation 615 according to an embodiment, the second electronic device 110 may display the received first advertisement or the second advertisement in the inventory. Operation 615 may correspond to operation 511 .

According to an embodiment, the system 301 may include the first electronic device 100 and the second electronic device 110 connected to the first electronic device 100 using a network. The first electronic device 100 obtains a user input for selecting a first advertisement output in response to the execution of a first application, stores user information related to the first advertisement based on the user input, and stores the network can be used to transmit the stored user information to the other connected electronic device. The second electronic device 110 receives the user information related to the first advertisement output from the first electronic device 100 from the first electronic device 100 connected using the network, and sends the user information to the advertisement server. transmit an advertisement request based on the received user information, receive the first advertisement or a second advertisement related to the first advertisement from the advertisement server in response to the transmission of the advertisement request, and execute a second application; , in response to the execution of the second application, the first advertisement or the second advertisement may be output.

According to an embodiment, when the first electronic device 100 and the second electronic device 110 are connected through the network, the first electronic device 100 transmits the user information to the other electronic device, When the first electronic device 100 and the second electronic device 110 are not connected through the network, the user information may be stored in a database (DB). When the first electronic device 100 and the second electronic device 110 are connected through the network, the second electronic device 110 is the advertisement server, Based on the advertisement request can be sent.

According to an embodiment, when the first electronic device 100 and the second electronic device 110 are connected to each other through the network, the first electronic device 100 includes an advertisement content, an advertisement category, an advertisement supplier, and an advertisement ID ( identifier), advertisement click information, advertisement time, and advertisement information related to at least one of an advertisement URL to the second electronic device 110 , and the first electronic device 100 and the second electronic device 110 connect the network If it is not connected through , the advertisement information may be stored in a database. When the first electronic device 100 and the second electronic device 110 are connected through the network, the second electronic device 110 is the advertisement server, and the user information obtained from the first electronic device 100 and An advertisement request based on the advertisement information may be transmitted.

7 is a flowchart illustrating operations of transmitting user information and/or advertisement information between the first electronic device 100 , the second electronic device 120 , and the advertisement server 140 according to an exemplary embodiment.

The first electronic device of FIG. 7 (hereinafter, “first electronic device 100”) may correspond to the electronic device 100 of FIG. 1 , and the second electronic device of FIG. 7 (hereinafter, “second electronic device”) (110)”) may correspond to another electronic device 110 of FIG. 1 . A series of operations described below may be simultaneously performed by the first electronic device 100 or the second electronic device 110 or performed in a different order, and some operations may be omitted or added.

According to an embodiment, a series of operations described below may be performed by the processor of the first electronic device 100 (eg, the processor 210 of FIG. 2 ).

In operation 701 according to an embodiment, the first electronic device 100 may obtain a user input of clicking the first advertisement displayed on the first application. For example, the first electronic device 100 corresponding to the smart phone may obtain a touch input of a user who clicks a foldable smart phone advertisement banner displayed on a partial area of the UI area of the electronic product sales application. As another example, the user may perform at least one of a voice input for selecting an advertisement banner displayed on the smart phone, a button input, or a gesture input.

According to an embodiment, the first electronic device 100 may execute the first application in response to a user input for executing the first application. The first electronic device 100 may display a UI related to the first application in response to the execution of the first application. The UI related to the first application may include an area capable of displaying at least one advertisement.

In operation 703 according to an embodiment, the first electronic device 100 connects to an AP 130 or a home connecting electronic devices (eg, the second electronic device 110 and/or the third electronic device 300 ). User information and/or advertisement information may be shared with the second electronic device 110 through the server. The operation of sharing the user information and/or the advertisement information is understood as an operation in which the user information and/or data related to the advertisement information are transmitted and received between the first electronic device 100 and the second electronic device 110 and are synchronized. can be The medium connecting the first electronic device 100 and the second electronic device 110 is at least one of the AP 130 , the home server, the MEC, and the Pico-cloud, as well as various mediums that can provide a short-range wireless communication network. (eg device or server).

According to an embodiment, the first electronic device 100 may be connected to the AP 130 or a home server through the communication circuit 220 , and the first electronic device 100 may be connected to the AP 130 or the home server. Other electronic devices (eg, the second electronic device 110 and the third electronic device 300) may be identified. Based on the identification result, if other electronic devices connected to the AP 130 or the home server exist, the first electronic device 100 connects to the AP 130 or other electronic devices connected to the home server, and User information and/or the advertisement information may be transmitted and shared. Based on the identification result, if there are no other electronic devices connected to the AP 130 or the home server, the first electronic device 100 stores the user information and/or the advertisement information in the memory 240 or DB. can be saved

In operation 705 according to an embodiment, the second electronic device 110 may execute a second application. For example, the second electronic device 110 corresponding to the tablet PC may execute the movie application in response to a user input for executing the movie application. As another example, the user may execute a movie application through the tablet PC. The second application may be referred to as an application including an inventory indicating an area in which at least one advertisement is displayed. The second application may include content different from that of the first application of FIG. 4 , but a function including an area capable of displaying at least one advertisement may be understood to be the same as that of the first application. The second electronic device 110 may display a UI related to the second application in response to the execution of the second application.

In operation 707 according to an embodiment, the second electronic device 110 may request an advertisement from the advertisement server 140 based on the user information and/or the advertisement information received from the first electronic device 100 . . For example, the second electronic device 110 corresponding to the tablet PC displays an advertisement related to the advertisement banner selected by the first electronic device 100 corresponding to the smart phone while the movie application is executed to the advertisement server 140 . ) can be requested. The second electronic device 110 may transmit a signal for requesting advertisement data including or related to the user information and/or data of the advertisement information to the advertisement server 140 . The advertisement data may be understood as data for outputting advertisement content. For example, the advertisement data may include an advertisement ID, an advertisement URL, or an advertisement category.

According to an embodiment, the second electronic device 110 may request advertisement data including the user information and/or the advertisement information from the advertisement server 140 in response to the execution of the second application.

According to an embodiment, the second electronic device 110 transmits the user information to the advertisement server 140 in response to obtaining a user input requesting an advertisement from the advertisement server 140 while the second application is running. and/or may request advertisement data including the advertisement information.

In operation 709 according to an embodiment, the second electronic device 110 may receive the first advertisement or a second advertisement related to the first advertisement from the advertisement server 140 . Although not shown, the second electronic device 110 may receive the first advertisement and the second advertisement from the advertisement server 140 . For example, the second electronic device 110 corresponding to the tablet PC displays an advertisement related to the advertisement banner selected by the first electronic device 100 corresponding to the smart phone from the advertisement server 140 while the movie application is running. can receive The operation of receiving the first advertisement and/or the second advertisement may include receiving data (eg, advertisement category, advertisement URL, advertisement ID) related to the first advertisement and/or the second advertisement. have.

In operation 711 according to an embodiment, the second electronic device 110 may display the first advertisement or the second advertisement in the second application. Although not shown, the second electronic device 110 may display the first advertisement and the second advertisement in the second application. The second electronic device 100 uses data (eg, advertisement category, advertisement URL, advertisement ID) related to the first advertisement and/or the second advertisement received from the advertisement server 140 to display the second application. The first advertisement and/or the second advertisement may be output on the UI.

8 is a block diagram of an electronic device 801 in a network environment 800 , according to various embodiments. Referring to FIG. 8 , in a network environment 800 , the electronic device 801 communicates with the electronic device 802 through a first network 898 (eg, a short-range wireless communication network) or a second network 899 . It may communicate with the electronic device 804 or the server 808 through (eg, a long-distance wireless communication network). According to an embodiment, the electronic device 801 may communicate with the electronic device 804 through the server 808 . According to an embodiment, the electronic device 801 includes a processor 820 , a memory 830 , an input module 850 , a sound output module 855 , a display module 860 , an audio module 870 , and a sensor module ( 876), interface 877, connection terminal 878, haptic module 879, camera module 880, power management module 888, battery 889, communication module 890, subscriber identification module 896 , or an antenna module 897 . In some embodiments, at least one of these components (eg, the connection terminal 878 ) may be omitted or one or more other components may be added to the electronic device 801 . In some embodiments, some of these components (eg, sensor module 876 , camera module 880 , or antenna module 897 ) are integrated into one component (eg, display module 860 ). can be

The processor 820, for example, executes software (eg, a program 840) to execute at least one other component (eg, a hardware or software component) of the electronic device 801 connected to the processor 820 . It can control and perform various data processing or operations. According to one embodiment, as at least part of data processing or computation, the processor 820 converts commands or data received from other components (eg, the sensor module 876 or the communication module 890 ) to the volatile memory 832 . may store the command or data stored in the volatile memory 832 , and store the resulting data in the non-volatile memory 834 . According to an embodiment, the processor 820 is a main processor 821 (eg, a central processing unit or an application processor) or a secondary processor 823 (eg, a graphic processing unit, a neural network processing unit) a neural processing unit (NPU), an image signal processor, a sensor hub processor, or a communication processor). For example, when the electronic device 801 includes the main processor 821 and the auxiliary processor 823 , the auxiliary processor 823 uses less power than the main processor 821 or is set to be specialized for a specified function. can The coprocessor 823 may be implemented separately from or as part of the main processor 821 .

The coprocessor 823 may, for example, act on behalf of the main processor 821 while the main processor 821 is in an inactive (eg, sleep) state, or when the main processor 821 is active (eg, executing an application). ), together with the main processor 821, at least one of the components of the electronic device 801 (eg, the display module 860, the sensor module 876, or the communication module 890) It is possible to control at least some of the related functions or states. According to one embodiment, the coprocessor 823 (eg, image signal processor or communication processor) may be implemented as part of another functionally related component (eg, camera module 880 or communication module 890 ). have. According to an embodiment, the auxiliary processor 823 (eg, a neural network processing unit) may include a hardware structure specialized for processing an artificial intelligence model. Artificial intelligence models can be created through machine learning. Such learning may be performed, for example, in the electronic device 801 itself on which artificial intelligence is performed, or may be performed through a separate server (eg, the server 808). The learning algorithm may include, for example, supervised learning, unsupervised learning, semi-supervised learning, or reinforcement learning, but in the above example not limited The artificial intelligence model may include a plurality of artificial neural network layers. Artificial neural networks include deep neural networks (DNNs), convolutional neural networks (CNNs), recurrent neural networks (RNNs), restricted boltzmann machines (RBMs), deep belief networks (DBNs), bidirectional recurrent deep neural networks (BRDNNs), It may be one of deep Q-networks or a combination of two or more of the above, but is not limited to the above example. The AI model may include, in addition to, or alternatively, a software structure in addition to the hardware structure.

The memory 830 may store various data used by at least one component (eg, the processor 820 or the sensor module 876 ) of the electronic device 801 . The data may include, for example, input data or output data for software (eg, the program 840 ) and commands related thereto. The memory 830 may include a volatile memory 832 or a non-volatile memory 834 .

The program 840 may be stored as software in the memory 830 , and may include, for example, an operating system 842 , middleware 844 , or an application 846 .

The input module 850 may receive a command or data to be used in a component (eg, the processor 820 ) of the electronic device 801 from the outside (eg, a user) of the electronic device 801 . The input module 850 may include, for example, a microphone, a mouse, a keyboard, a key (eg, a button), or a digital pen (eg, a stylus pen).

The sound output module 855 may output a sound signal to the outside of the electronic device 801 . The sound output module 855 may include, for example, a speaker or a receiver. The speaker can be used for general purposes such as multimedia playback or recording playback. The receiver can be used to receive incoming calls. According to one embodiment, the receiver may be implemented separately from or as part of the speaker.

The display module 860 may visually provide information to the outside (eg, a user) of the electronic device 801 . The display module 860 may include, for example, a display, a hologram device, or a projector and a control circuit for controlling the corresponding device. According to an embodiment, the display module 860 may include a touch sensor configured to sense a touch or a pressure sensor configured to measure the intensity of a force generated by the touch.

The audio module 870 may convert a sound into an electric signal or, conversely, convert an electric signal into a sound. According to an embodiment, the audio module 870 acquires a sound through the input module 850 or an external electronic device (eg, a sound output module 855 ) directly or wirelessly connected to the electronic device 801 . Sound may be output through the electronic device 802 (eg, a speaker or headphones).

The sensor module 876 detects an operating state (eg, power or temperature) of the electronic device 801 or an external environmental state (eg, a user state), and generates an electrical signal or data value corresponding to the sensed state. can do. According to one embodiment, the sensor module 876 includes, for example, a gesture sensor, a gyro sensor, a barometric pressure sensor, a magnetic sensor, an acceleration sensor, a grip sensor, a proximity sensor, a color sensor, an IR (infrared) sensor, a biometric sensor, It may include a temperature sensor, a humidity sensor, or an illuminance sensor.

The interface 877 may support one or more designated protocols that may be used to directly or wirelessly connect the electronic device 801 with an external electronic device (eg, the electronic device 802 ). According to an embodiment, the interface 877 may include, for example, a high definition multimedia interface (HDMI), a universal serial bus (USB) interface, an SD card interface, or an audio interface.

The connection terminal 878 may include a connector through which the electronic device 801 can be physically connected to an external electronic device (eg, the electronic device 802 ). According to an embodiment, the connection terminal 878 may include, for example, an HDMI connector, a USB connector, an SD card connector, or an audio connector (eg, a headphone connector).

The haptic module 879 may convert an electrical signal into a mechanical stimulus (eg, vibration or movement) or an electrical stimulus that the user can perceive through tactile or kinesthetic sense. According to an embodiment, the haptic module 879 may include, for example, a motor, a piezoelectric element, or an electrical stimulation device.

The camera module 880 may capture still images and moving images. According to one embodiment, the camera module 880 may include one or more lenses, image sensors, image signal processors, or flashes.

The power management module 888 may manage power supplied to the electronic device 801 . According to an embodiment, the power management module 888 may be implemented as, for example, at least a part of a power management integrated circuit (PMIC).

The battery 889 may supply power to at least one component of the electronic device 801 . According to one embodiment, battery 889 may include, for example, a non-rechargeable primary cell, a rechargeable secondary cell, or a fuel cell.

The communication module 890 is a direct (eg, wired) communication channel or a wireless communication channel between the electronic device 801 and an external electronic device (eg, the electronic device 802, the electronic device 804, or the server 808). It can support establishment and communication through the established communication channel. The communication module 890 may include one or more communication processors that operate independently of the processor 820 (eg, an application processor) and support direct (eg, wired) communication or wireless communication. According to one embodiment, the communication module 890 is a wireless communication module 892 (eg, a cellular communication module, a short-range communication module, or a global navigation satellite system (GNSS) communication module) or a wired communication module 894 (eg, : It may include a local area network (LAN) communication module, or a power line communication module). A corresponding communication module among these communication modules is a first network 898 (eg, a short-range communication network such as Bluetooth, wireless fidelity (WiFi) direct, or infrared data association (IrDA)) or a second network 899 (eg, legacy It may communicate with the external electronic device 804 through a cellular network, a 5G network, a next-generation communication network, the Internet, or a computer network (eg, a telecommunication network such as a LAN or a WAN). These various types of communication modules may be integrated into one component (eg, a single chip) or may be implemented as a plurality of components (eg, multiple chips) separate from each other. The wireless communication module 892 uses subscriber information (eg, International Mobile Subscriber Identifier (IMSI)) stored in the subscriber identification module 896 within a communication network, such as the first network 898 or the second network 899 . The electronic device 801 may be identified or authenticated.

The wireless communication module 892 may support a 5G network after a 4G network and a next-generation communication technology, for example, a new radio access technology (NR). NR access technology includes high-speed transmission of high-capacity data (eMBB (enhanced mobile broadband)), minimization of terminal power and access to multiple terminals (mMTC (massive machine type communications)), or high reliability and low latency (URLLC (ultra-reliable and low-latency) -latency communications)). The wireless communication module 892 may support a high frequency band (eg, mmWave band) to achieve a high data rate, for example. The wireless communication module 892 uses various techniques for securing performance in a high-frequency band, for example, beamforming, massive multiple-input and multiple-output (MIMO), all-dimensional multiplexing. It may support technologies such as full dimensional MIMO (FD-MIMO), an array antenna, analog beam-forming, or a large scale antenna. The wireless communication module 892 may support various requirements specified in the electronic device 801 , an external electronic device (eg, the electronic device 804 ), or a network system (eg, the second network 899 ). According to an embodiment, the wireless communication module 892 may include a peak data rate (eg, 20 Gbps or more) for realizing eMBB, loss coverage for realizing mMTC (eg, 164 dB or less), or U-plane latency for realizing URLLC ( Example: downlink (DL) and uplink (UL) each 0.5 ms or less, or round trip 1 ms or less) may be supported.

The antenna module 897 may transmit or receive a signal or power to the outside (eg, an external electronic device). According to an embodiment, the antenna module 897 may include an antenna including a conductor formed on a substrate (eg, a PCB) or a radiator formed of a conductive pattern. According to an embodiment, the antenna module 897 may include a plurality of antennas (eg, an array antenna). In this case, at least one antenna suitable for a communication method used in a communication network such as the first network 898 or the second network 899 is connected from the plurality of antennas by, for example, the communication module 890 . can be selected. A signal or power may be transmitted or received between the communication module 890 and an external electronic device through the selected at least one antenna. According to some embodiments, other components (eg, a radio frequency integrated circuit (RFIC)) other than the radiator may be additionally formed as a part of the antenna module 897 .

According to various embodiments, the antenna module 897 may form a mmWave antenna module. According to one embodiment, the mmWave antenna module comprises a printed circuit board, an RFIC disposed on or adjacent to a first side (eg, bottom side) of the printed circuit board and capable of supporting a designated high frequency band (eg, mmWave band); and a plurality of antennas (eg, an array antenna) disposed on or adjacent to a second side (eg, top or side surface) of the printed circuit board and capable of transmitting or receiving signals of the designated high frequency band. can do.

At least some of the components are connected to each other through a communication method between peripheral devices (eg, a bus, general purpose input and output (GPIO), serial peripheral interface (SPI), or mobile industry processor interface (MIPI)) and a signal ( e.g. commands or data) can be exchanged with each other.

According to an embodiment, the command or data may be transmitted or received between the electronic device 801 and the external electronic device 804 through the server 808 connected to the second network 899 . Each of the external electronic devices 802 or 804 may be the same as or different from the electronic device 801 . According to an embodiment, all or a part of operations executed in the electronic device 801 may be executed in one or more external electronic devices 802 , 804 , or 808 . For example, when the electronic device 801 needs to perform a function or service automatically or in response to a request from a user or other device, the electronic device 801 may perform the function or service itself instead of executing the function or service itself. Alternatively or additionally, one or more external electronic devices may be requested to perform at least a part of the function or the service. One or more external electronic devices that have received the request may execute at least a part of the requested function or service, or an additional function or service related to the request, and transmit a result of the execution to the electronic device 801 . The electronic device 801 may process the result as it is or additionally and provide it as at least a part of a response to the request. For this, for example, cloud computing, distributed computing, mobile edge computing (MEC), or client-server computing technology may be used. The electronic device 801 may provide an ultra-low latency service using, for example, distributed computing or mobile edge computing. In another embodiment, the external electronic device 804 may include an Internet of things (IoT) device. The server 808 may be an intelligent server using machine learning and/or neural networks. According to an embodiment, the external electronic device 804 or the server 808 may be included in the second network 899 . The electronic device 801 may be applied to an intelligent service (eg, smart home, smart city, smart car, or health care) based on 5G communication technology and IoT-related technology.

The electronic device according to various embodiments disclosed in this document may have various types of devices. The electronic device may include, for example, a portable communication device (eg, a smart phone), a computer device, a portable multimedia device, a portable medical device, a camera, a wearable device, or a home appliance device. The electronic device according to the embodiment of the present document is not limited to the above-described devices.

It should be understood that the various embodiments of this document and the terms used therein are not intended to limit the technical features described in this document to specific embodiments, and include various modifications, equivalents, or substitutions of the embodiments. In connection with the description of the drawings, like reference numerals may be used for similar or related components. The singular form of the noun corresponding to the item may include one or more of the item, unless the relevant context clearly dictates otherwise. As used herein, "A or B", "at least one of A and B", "at least one of A or B", "A, B or C", "at least one of A, B and C", and "A , B, or C" each may include any one of the items listed together in the corresponding one of the phrases, or all possible combinations thereof. Terms such as “first”, “second”, or “first” or “second” may simply be used to distinguish the component from other components in question, and may refer to components in other aspects (e.g., importance or order) is not limited. It is said that one (eg, first) component is "coupled" or "connected" to another (eg, second) component, with or without the terms "functionally" or "communicatively". When referenced, it means that one component can be connected to the other component directly (eg by wire), wirelessly, or through a third component.

The term "module" used in various embodiments of this document may include a unit implemented in hardware, software, or firmware, and is interchangeable with terms such as, for example, logic, logic block, component, or circuit. can be used as A module may be an integrally formed part or a minimum unit or a part of the part that performs one or more functions. For example, according to an embodiment, the module may be implemented in the form of an application-specific integrated circuit (ASIC).

Various embodiments of the present document include one or more instructions stored in a storage medium (eg, internal memory 836 or external memory 838) readable by a machine (eg, electronic device 801). may be implemented as software (eg, a program 840) including For example, a processor (eg, processor 820 ) of a device (eg, electronic device 801 ) may call at least one of one or more instructions stored from a storage medium and execute it. This makes it possible for the device to be operated to perform at least one function according to the at least one command called. The one or more instructions may include code generated by a compiler or code executable by an interpreter. The device-readable storage medium may be provided in the form of a non-transitory storage medium. Here, 'non-transitory' only means that the storage medium is a tangible device and does not contain a signal (eg, electromagnetic wave), and this term refers to the case where data is semi-permanently stored in the storage medium and It does not distinguish between temporary storage cases.

According to one embodiment, the method according to various embodiments disclosed in this document may be provided in a computer program product (computer program product). Computer program products may be traded between sellers and buyers as commodities. The computer program product is distributed in the form of a machine-readable storage medium (eg compact disc read only memory (CD-ROM)), or via an application store (eg Play Store™) or on two user devices ( It can be distributed (eg downloaded or uploaded) directly or online between smartphones (eg: smartphones). In the case of online distribution, at least a part of the computer program product may be temporarily stored or temporarily created in a machine-readable storage medium such as a memory of a server of a manufacturer, a server of an application store, or a relay server.

According to various embodiments, each component (eg, a module or a program) of the above-described components may include a singular or a plurality of entities, and some of the plurality of entities may be separately disposed in other components. have. According to various embodiments, one or more components or operations among the above-described corresponding components may be omitted, or one or more other components or operations may be added. Alternatively or additionally, a plurality of components (eg, a module or a program) may be integrated into one component. In this case, the integrated component may perform one or more functions of each component of the plurality of components identically or similarly to those performed by the corresponding component among the plurality of components prior to the integration. . According to various embodiments, operations performed by a module, program, or other component are executed sequentially, in parallel, repeatedly, or heuristically, or one or more of the operations are executed in a different order, or omitted. or one or more other operations may be added.

Claims

In an electronic device,

communication circuit;

display;

a memory in which instructions are stored;

a processor operatively coupled with the communication circuitry, the display, and the memory, the processor when the stored instructions are executed:

run the first application,

In response to the execution of the first application, output a first advertisement,

obtaining a user input for selecting the outputted first advertisement;

store user information related to the first advertisement based on the obtained user input;

An electronic device for transmitting the stored user information to another electronic device connected to the electronic device using a network through the communication circuit.
The method according to claim 1,

The processor is:

In response to the execution of the first application, displaying a user interface (UI) of the first application including an inventory corresponding to an area in which an advertisement is displayed on the display,

An electronic device configured to display the first advertisement in the inventory.
The method according to claim 1,

An electronic device configured to output the first advertisement in voice form.
The method according to claim 1,

The user input includes at least one of a touch input, a button input, a voice input, and a gesture input.
The method according to claim 1,

An electronic device for displaying at least one advertisement in at least one of a window or a layer different from the UI of the first application.
The method according to claim 1,

The processor is:

When the electronic device and the other electronic device are connected using the network through the communication circuit, transmitting the user information to the other electronic device,

An electronic device configured to store the user information in a database (DB) when the electronic device and the other electronic device are not connected using the network through the communication circuit.
The method according to claim 1,

The processor is:

When the electronic device and the other electronic device are connected using the network through the communication circuit, at least one of advertisement content, advertisement category, advertisement supplier, advertisement identifier (identifier), advertisement click information, advertisement time, or advertisement URL transmitting advertisement information related to one to the other electronic device;

an electronic device configured to store the advertisement information in a database when the electronic device and the other electronic device are not connected using the network through the communication circuit.
The method according to claim 1,

The network includes a wireless network connecting the electronic device and the other electronic device through at least one of an access point (AP), a home server, a multi-access edge computing (MEC), and a Pico-Cloud. electronic device.
The method according to claim 1,

The user information includes usage information related to the first application.
In an electronic device,

communication circuit;

display;

a memory in which instructions are stored;

a processor operatively coupled with the communication circuitry, the display, and the memory, the processor when the stored instructions are executed:

receiving user information related to a first advertisement output to the other electronic device from another electronic device connected using a network through the communication circuit;

Transmitting an advertisement request to the advertisement server based on the user information obtained from the other electronic device,

receiving the first advertisement or a second advertisement related to the first advertisement from the advertisement server in response to the transmission of the advertisement request;

run the first application,

An electronic device configured to output the first advertisement or the second advertisement in response to the execution of the first application.
11. The method of claim 10,

The processor is:

In response to the execution of the first application, displaying the UI of the first application including an inventory corresponding to an area in which an advertisement is displayed on the display,

An electronic device configured to display the first advertisement or the second advertisement in the inventory.
11. The method of claim 10,

An electronic device configured to output the first advertisement or the second advertisement in a voice form.
11. The method of claim 10,

An electronic device for displaying at least one advertisement in at least one of a window or a layer different from the UI of the first application.
11. The method of claim 10,

The processor is:

When the electronic device and the other electronic device are connected using the network through the communication circuit, the electronic device receives the user information from the other electronic device.
11. The method of claim 10,

The processor is:

When the electronic device and the other electronic device are connected using the network through the communication circuit, at least one of advertisement content, advertisement category, advertisement supplier, advertisement identifier (identifier), advertisement click information, advertisement time, or advertisement URL An electronic device for receiving advertisement information related to one from the other electronic device.