WO2021171913A1 - 情報表示方法及び情報処理装置 - Google Patents

情報表示方法及び情報処理装置 Download PDF

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Publication number
WO2021171913A1
WO2021171913A1 PCT/JP2021/003531 JP2021003531W WO2021171913A1 WO 2021171913 A1 WO2021171913 A1 WO 2021171913A1 JP 2021003531 W JP2021003531 W JP 2021003531W WO 2021171913 A1 WO2021171913 A1 WO 2021171913A1
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WO
WIPO (PCT)
Prior art keywords
user
image
article
information
advertisement
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
PCT/JP2021/003531
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English (en)
French (fr)
Japanese (ja)
Inventor
山内　真樹
菜々美 藤原
剛史 川口
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Panasonic Intellectual Property Corp of America
Original Assignee
Panasonic Intellectual Property Corp of America
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Panasonic Intellectual Property Corp of America filed Critical Panasonic Intellectual Property Corp of America
Priority to JP2022503195A priority Critical patent/JP7547459B2/ja
Priority to CN202180005257.4A priority patent/CN114365176A/zh
Publication of WO2021171913A1 publication Critical patent/WO2021171913A1/ja
Priority to US17/690,320 priority patent/US12141836B2/en
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/04—Signs, boards or panels, illuminated from behind the insignia
    • G09F13/08—Signs, boards or panels, illuminated from behind the insignia using both translucent and non-translucent layers
    • G09F13/10—Signs, boards or panels, illuminated from behind the insignia using both translucent and non-translucent layers using transparencies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Definitions

  • This disclosure relates to an information display method and an information processing device.
  • Patent Document 1 A technique for delivering advertising information to users is known (see, for example, Patent Document 1).
  • Patent Document 1 it is necessary to further improve the effect of appealing to the user with respect to the distributed advertising information.
  • the present disclosure provides an information display method and an information processing device that can improve the effect of appealing to the user on the advertisement.
  • the information display method is an information display method in an information processing device including a first transparent display for displaying an image and a processor, and the processor is owned by a first user.
  • the first article which is the first article, acquires the first article information about the first article arranged in front of or behind the first transparent display, and based on the first article information, the first article.
  • the information processing device is an information processing device including a transparent display for displaying an image and a processor, and the processor is a first article owned by a first user.
  • the second article related to the first article is obtained by acquiring the first article information regarding the first article arranged in front of or behind the transparent display, and based on the first article information.
  • a recording medium such as a system, a method, an integrated circuit, a computer program, or a computer-readable CD-ROM (Compact Disc-Read Only Memory). It may be realized by any combination of systems, methods, integrated circuits, computer programs and recording media.
  • the information display method or the like it is possible to improve the effect of appealing to the user for the advertisement.
  • FIG. 1 is a conceptual diagram showing an outline of the system according to the embodiment.
  • FIG. 2 is a block diagram showing a functional configuration of the system according to the embodiment.
  • FIG. 3 is a perspective view showing the appearance of the information processing apparatus according to the embodiment.
  • FIG. 4 is a flowchart showing an operation flow of the information processing apparatus according to the embodiment.
  • FIG. 5 is a diagram showing a display example of an image on the transparent display of the information processing apparatus according to the embodiment.
  • FIG. 6 is a diagram showing an example of displaying an advertisement in the terminal device according to the embodiment.
  • FIG. 7 is a diagram showing another display example of the advertisement in the terminal device according to the embodiment.
  • FIG. 8 is a diagram showing a modification 1 of the display of the advertisement.
  • FIG. 9 is a diagram showing a modification 2 of the display of the advertisement.
  • Patent Document 1 is known as a technique for realizing this object.
  • the sensor detects whether or not the user is looking at the image displayed on the display, and when the sensor detects that the user is looking at the image, the terminal device of the user is notified. Deliver advertising information.
  • the present disclosure has been made based on such knowledge, and as a result of diligent studies by the present inventors, an idea of an information display method and an information processing device capable of improving the effect of appealing to the user for advertisements.
  • the information display method is an information display method in an information processing device including a first transparent display for displaying an image and a processor, and the processor is owned by a first user.
  • the first article which is the first article, acquires the first article information about the first article arranged in front of or behind the first transparent display, and based on the first article information, the first article.
  • the second user holding the second article associated with the first article Notify the first user of the first advertisement regarding a product or service that has been used.
  • the first article and the second article are related to each other, it is highly possible that the hobbies and tastes of the first user and the second user are similar. Therefore, the first user is more likely to have a strong interest in the goods or services that the second user has used. Therefore, by notifying the first user of the first advertisement regarding the product or service that the second user has used, the effect of appealing the first advertisement to the first user can be improved. ..
  • the processor further displays a first image related to the first article on the first transparent display based on the first article information, and a product related to the first image.
  • the service may be configured to acquire the first advertisement regarding the product or service that the second user has used, via the network.
  • the interest of the first user can be attracted.
  • the first advertisement regarding the product or service related to the first image is notified to the first user, there is a high possibility that the first user has a strong interest in the first advertisement, and the first It is possible to improve the effect of appealing to the first user for one advertisement.
  • the processor further includes a sensor that detects the line of sight of the first user, and the processor further provides the first user with the first article and the first image based on the detection result of the sensor.
  • the first advertisement may be notified to the first user when the line of sight is directed to both of the above and the time of directing the line of sight to the first image is a predetermined time or longer. good.
  • the first user when the first user is looking at both the first article and the first image and the time when the first user is looking at the first image is a predetermined time or more. It can be estimated that the first user has a strong interest in the first image. Therefore, in this case, by notifying the first user of the first advertisement related to the first image, the first user is more likely to have a strong interest in the first advertisement. It is possible to improve the effect of appealing to the first user for the first advertisement.
  • the processor further stops displaying the first image and stops displaying the first image when the time when the first user is looking at the first image is less than the predetermined time.
  • a second image related to the first article and different from the first image is displayed on the first transparent display, and the first user is displayed on both the first article and the second image.
  • the second advertisement related to the second image is the second advertisement by the second user. It may be configured to notify the first user of a second advertisement regarding a product or service that has been used.
  • the time in which the line of sight is directed to the first image is less than a predetermined time, it can be estimated that the first user is not interested in the first image. Therefore, in this case, by switching the display on the first transparent display from the first image to the second image, the first advertisement that the first user may not be interested in is given to the first user. It is possible to avoid notifying.
  • the processor further notifies the first user of location information indicating a location associated with the first image, which location is where the first user does not have a visit history.
  • the visit history may be configured to be acquired from a database in which the first user stores data.
  • the location information which is the information connecting the first image and the first advertisement is notified to the first user. Therefore, when the first advertisement is notified to the first user, the first user is notified. It is possible to reduce giving a sudden feeling to one user. Further, since the location information is information indicating a location where the first user does not have a visit history, there is a high possibility that the first user will be interested in "I want to go next time", and the first It is possible to improve the effect of appealing to the first user for the advertisement of.
  • the processor further notifies the first user of location information indicating a location associated with the first image, which location is where the first user has a visit history.
  • the visit history may be configured to be obtained from the database in which the first user stores data.
  • the location information which is the information connecting the first image and the first advertisement is notified to the first user. Therefore, when the first advertisement is notified to the first user, the first user is notified. It is possible to reduce giving a sudden feeling to one user. Further, since the location information is information indicating the location where the first user has a visit history, there is a high possibility that the first user will be interested in "want to go again", and the first advertisement. It is possible to improve the effect of appealing to the first user.
  • the processor may be further configured to notify the first user of the first advertisement when the input of the first user to the location information is received by the user interface. ..
  • the first advertisement can be notified to the first user at the timing when the first user takes an action on the location information.
  • the processor may be further configured to acquire time information indicating a time related to the first image and notify the acquired time information to the first user.
  • the first user since the time information indicating the time related to the first image is notified to the first user, the first user considers the time indicated by the time information and considers the time indicated by the time information. You can consider using a product or service.
  • the processor further provides position information indicating the position of the second article arranged by the second user for decoration, and decorative image information indicating an image obtained by capturing the second article. Based on the position information and the decorative image information, the first image showing the decoration status of the second article may be configured to be displayed on the first transparent display.
  • the interest of the first user in the first image can be increased.
  • the processor further comprises second article information about the second article located in front of or behind the second transparent display, which is different from the first transparent display, and the second user's goods.
  • the first advertisement selected based on the usage history of the service may be configured to be acquired via the network.
  • the second user since the second user arranges the second article in front of or behind the second transparent display, the hobbies and tastes of the first user and the second user are considerable. It is likely to be close. Therefore, the first user is likely to have a very strong interest in the goods or services that the second user has used. Therefore, by notifying the first user of the first advertisement regarding the product or service that the second user has used, the effect of appealing the first advertisement to the first user is further improved. Can be done.
  • the processor further uses the third advertisement, which leads to the use of the product or service by the second user when the third advertisement regarding the product or service is displayed on the second transparent display.
  • the processor further uses the third advertisement, which leads to the use of the product or service by the second user when the third advertisement regarding the product or service is displayed on the second transparent display.
  • the first user displays the first advertisement on the first transparent display based on the relative position information in consideration of the achievement of the second user's use of the product or service. It is possible to increase the possibility of using the product or service of the first advertisement.
  • the processor may be further configured to notify the first user of user information about the second user along with the first advertisement.
  • the first user receives the stimulus from the second user and uses the product or service of the first advertisement.
  • the processor may be further configured to notify the first user of the first advertisement by displaying the first advertisement on the first transparent display.
  • the first user can effectively pay attention to the first advertisement.
  • the processor is further configured to notify the first user of the first advertisement by displaying the first advertisement on a terminal device operated by the first user. May be good.
  • the first user can effectively pay attention to the first advertisement.
  • the information processing device is an information processing device including a transparent display for displaying an image and a processor, and the processor is a first article owned by a first user. Acquires first article information about the first article arranged in front of or behind the transparent display, and holds a second article related to the first article based on the first article information. Acquires an advertisement related to a product or service that is a second user and has been used by a second user different from the first user, and notifies the first user of the advertisement.
  • the first user places the first article in front of or behind the transparent display, it is used by the second user who holds the second article related to the first article. Notify the first user of an advertisement regarding a certain product or service.
  • the first article and the second article are related to each other, it is highly possible that the hobbies and tastes of the first user and the second user are similar. Therefore, the first user is more likely to have a strong interest in the goods or services that the second user has used. Therefore, by notifying the first user of an advertisement related to a product or service that the second user has used, the effect of appealing the advertisement to the first user can be improved.
  • FIG. 1 is a conceptual diagram showing an outline of the system 2 according to the embodiment.
  • the system 2 includes an information processing device 4, a terminal device 6, an ad server 8, a content server 10, a cloud server 12, and a manager 14.
  • the information processing device 4 is installed in the house of the first user 16, for example, and can communicate with the manager 14 via the network 24 (see FIG. 2 described later).
  • the information processing device 4 has a function of displaying an image.
  • the first user 16 arranges the first article 18 in the vicinity of the information processing device 4 in order to decorate the room. At this time, the information processing device 4 transmits the first article information regarding the first article 18 to the manager 14.
  • the terminal device 6 is a terminal device operated by the first user 16, such as a smartphone, a tablet terminal, or a personal computer.
  • the terminal device 6 can communicate with the information processing device 4 via the network 24.
  • the terminal device 6 has a function of displaying an image and a function of outputting sound.
  • the ad server 8 is a server that stores a plurality of advertisement information indicating advertisements, and can communicate with the manager 14 via the network 24.
  • the advertisement means, for example, a purchase proposal for a product or service, a request for materials, an inquiry, or an advertisement for encouraging each user to register as a member of a specific website or service.
  • the goods or services mean, for example, groceries, furniture, home appliances, decorations, travel, accommodation facilities, airline tickets, agency services, and the like.
  • the advertisement may be for proposing the completion of the actual electronic commerce to each user, or may be for accessing a predetermined service provider.
  • the advertisement may also be advertising content acquired via an advertising agency.
  • the content server 10 is a server that stores a plurality of image information indicating an image, and can communicate with the manager 14 via the network 24.
  • the cloud server 12 is a server that stores a plurality of user information about each user including the first user 16 and the second user 20 different from the first user 16, and can communicate with the manager 14 via the network 24. Is.
  • the cloud server 12 does not necessarily have to be installed outside the home of the first user 16, and may be installed inside the home of the first user 16 as a home server, or is mounted on the information processing device 4. It may have been done.
  • the manager 14 is a server that manages the entire system 2.
  • the manager 14 may be, for example, a DMP (Data Management Platform).
  • the manager 14 selects image information indicating an image related to the first article 18 by referring to the content server 10 based on the first article information from the information processing device 4.
  • the manager 14 acquires the selected image information from the content server 10 and transmits the acquired image information to the information processing device 4.
  • the information processing device 4 displays an image for decorating the first article 18.
  • the manager 14 is a product or service related to the image indicated by the selected image information by referring to the ad server 8 and the cloud server 12 based on the first article information from the information processing device 4.
  • Select advertising information indicating an advertisement related to a product or service that has been used by a second user 20 who owns a second article 22 related to the first article 18.
  • the manager 14 acquires the selected advertisement information from the ad server 8 and transmits the acquired advertisement information to the information processing device 4.
  • the information processing device 4 transmits the advertisement information from the manager 14 to the terminal device 6, and the terminal device 6 displays the advertisement indicated by the advertisement information from the information processing device 4.
  • FIG. 2 is a block diagram showing a functional configuration of the system 2 according to the embodiment.
  • the system 2 includes an information processing device 4a (4), an information processing device 4b (4), a terminal device 6, an ad server 8, a content server 10, a cloud server 12, and a manager 14. And have.
  • Each of the information processing devices 4a and 4b, the terminal device 6, the ad server 8, the content server 10, the cloud server 12, and the manager 14 is connected to a network 24 such as the Internet.
  • the information processing device 4a includes a transparent display 26 (an example of a first transparent display), a processor 28, a storage device 30, a sensor 32, an input unit 34, and a communication unit 36.
  • the information processing device 4a is owned by the first user 16.
  • the transparent display 26 is composed of a transmissive transparent display such as a transparent inorganic EL (Electro Luminescence), a transparent organic EL, or a transmissive liquid crystal display.
  • a shelf 78 (see FIG. 3 described later) for placing the first article 18 is arranged in the vicinity of the transparent display 26.
  • the transparent display 26 displays an image for decorating the first article 18 placed on the shelf 78.
  • the processor 28 uses the storage device 30 to execute various processes for controlling the information processing device 4a. For example, the processor 28 controls the display of an image on the transparent display 26.
  • the storage device 30 stores image information, programs, and the like.
  • the storage device 30 is a semiconductor memory such as a RAM (RandomAccessMemory), a ROM (ReadOnlyMemory), a flash memory, an EPROM (ErasableProgrammableReadOnlyMemory), an EEPROM (Electrically ErasableProgrammableReadOnlyMemory®), or the like. Applies to. Further, the semiconductor memory may be a non-volatile memory or a volatile memory. In addition to the semiconductor memory, the storage device 30 includes, for example, a magnetic disk, a flexible disk, an optical disk, a compact disk, a mini disk, a DVD (Digital Versatile Disc), or the like.
  • the sensor 32 is, for example, a camera sensor or the like, and detects the first article 18 placed on the shelf 78. Specifically, the sensor 32 outputs the first article information regarding the first article 18 placed on the shelf 78.
  • the first article information is, for example, information indicating the presence / absence, position, number and type of the first article 18, and the time, time and period during which the first article 18 is placed on the shelf 78.
  • the sensor 32 does not have to be mounted on the information processing device 4.
  • the first article 18 is detected by using a device different from the information processing device 4, for example, the camera sensor of the smartphone owned by the user, and the information processing device 4 is detected by the camera sensor via the network 24.
  • the information may be received from the smartphone.
  • the sensor 32 detects the line of sight of the first user 16 existing in front of the transparent display 26 (indoor side). Specifically, the sensor 32 detects the movement of the eyes of the first user 16, the direction and movement of the line of sight, the position (range) of gaze, and the like.
  • a method of detecting the line of sight by the sensor 32 for example, a method of detecting from the positional relationship between the inner corner of the eye and the iris, or when infrared rays output from an infrared LED (Light Emitting Diode) are irradiated to the eyes of the first user 16.
  • a method of detecting from the positional relationship between the position of the corneal reflex of infrared rays generated in the pupil and the pupil can be applied. Further, measurement of a range such as an effective field of view can be performed by, for example, a steer case method or a probit method.
  • the input unit 34 is a user interface that receives an input (command) from the first user 16, and is, for example, a keyboard, a mouse, a switch, a microphone, a touch sensor provided on the transparent display 26, or the like.
  • the input unit 34 accepts, for example, on / off of the display of the image on the transparent display 26, the change of the display of the image, and the like as the input from the first user 16. Further, the input unit 34 may receive information indicating details (type, number, etc.) of the first article 18 placed on the shelf 78, for example, as an input from the first user 16.
  • the communication unit 36 is a communication interface that communicates with the network 24 by wire or wirelessly.
  • the communication unit 36 downloads or uploads various information via the network 24.
  • the information processing device 4b includes a transparent display 26 (an example of a second transparent display), a processor 28, a storage device 30, a sensor 32, an input unit 34, and a communication unit. It has 36 and.
  • the information processing device 4b is owned by the second user 20. Since the functional configuration of the information processing device 4b is the same as the functional configuration of the information processing device 4a described above, the description thereof will be omitted.
  • the terminal device 6 has a processor 38, a user interface (UI) 40, and a communication unit 42.
  • UI user interface
  • the processor 38 executes various processes for controlling the terminal device 6.
  • the user interface 40 is, for example, a touch panel, a microphone, or the like, and accepts input from the first user 16.
  • the communication unit 42 is a communication interface that wirelessly communicates with the network 24.
  • the ad server 8 has a processor 44, a communication unit 46, and an advertisement database 48.
  • the processor 44 executes various processes for controlling the ad server 8.
  • the communication unit 46 is a communication interface that communicates with the network 24 by wire or wirelessly.
  • the advertisement database 48 is a database in which advertisement information showing various types of advertisements 88 (see FIGS. 6 and 7 described later) is stored.
  • the content server 10 has a processor 50, a communication unit 52, and an image database 54.
  • the processor 50 executes various processes for controlling the content server 10.
  • the communication unit 52 is a communication interface that communicates with the network 24 by wire or wirelessly.
  • the image database 54 is a database in which image information indicating various types of images is accumulated.
  • the image information stored in the image database 54 is associated with location information indicating a location related to the image indicated by the image information and timing information indicating a time associated with the image indicated by the image information. .. For example, when the image information is an image of the January starry sky in Hokkaido, the location information indicates "Hokkaido" as the place where the image was captured, and the time information is the time when the image was captured. "January” is shown as.
  • the cloud server 12 has a processor 56, a communication unit 58, and a user database 60.
  • the processor 56 executes various processes for controlling the cloud server 12.
  • the communication unit 58 is a communication interface that communicates with the network 24 by wire or wirelessly.
  • the user database 60 is a database in which user information about each user including the first user 16 and the second user 20 is accumulated.
  • User information includes, for example, a) personal information such as each user's name, age, gender and address, b) usage history and purchase history of products or services by each user, and c) image information such as photographs saved by each user. , And d) Information indicating a visit history (behavior history) including the position information of each user.
  • the user information may be acquired from, for example, the information processing devices 4a and 4b, or may be acquired by using an API (Application Programming Interface) provided by an SNS (Social Networking Service).
  • the user information stored in the user database 60 is uploaded to the network 24 via the communication unit 58 by the arithmetic processing of the processor 56.
  • the manager 14 has a processor 62, a communication unit 64, and a database 66.
  • the processor 62 executes various processes for controlling the manager 14.
  • the communication unit 64 is a communication interface that communicates with the network 24 by wire or wirelessly.
  • the database 66 is a database in which various information and programs are stored. It is not necessary for all the functions of the manager 14 to be performed on the cloud, and the functions of the manager 14 are arranged in a hierarchical structure, and the functions of some layers are distributed to the home server and / or the information processing devices 4a and 4b. May be good.
  • FIG. 3 is a perspective view showing the appearance of the information processing device 4a according to the embodiment.
  • the left-right direction of the information processing device 4a is the X-axis direction
  • the depth direction of the information processing device 4a is the Y-axis direction
  • the vertical direction of the information processing device 4a is the Z-axis direction. Since the structure of the information processing device 4b is the same as the structure of the information processing device 4a, the description thereof will be omitted.
  • the information processing device 4a is, for example, a device for producing a room (hereinafter, also referred to as "space") in the house of the first user 16. As shown in FIG. 3, the information processing device 4a includes a frame body 68 and a transparent display 26.
  • the frame body 68 is formed in a rectangular shape in an XZ plan view.
  • the frame body 68 is, for example, a window frame installed in a rectangular opening formed in an outer wall (not shown) of a building.
  • the frame body 68 has an upper wall portion 70, a lower wall portion 72, a left side wall portion 74, and a right side wall portion 76.
  • the upper wall portion 70 and the lower wall portion 72 are arranged so as to face each other in the vertical direction (Z-axis direction).
  • the left side wall portion 74 and the right side wall portion 76 are arranged so as to face each other in the left-right direction (X-axis direction).
  • the lower wall portion 72 functions as a shelf 78 on which the first article 18 is placed.
  • the first user 16 can place his or her favorite first article 18 on the shelves 78 as part of the interior of the room.
  • the first article 18 is a foliage plant (cactus), but is not limited to this, for example, figures, accessories, books, wine bottles, light meals, picture frames, table clocks, watches, decorative accessories. , Vases, toys, models, paintings, etc.
  • the first article 18 or the second article 22 may be placed on a shelf provided in the vicinity of the window frame 68 instead of the lower wall portion 72 of the window frame 68.
  • the transparent display 26 is formed in a rectangular shape in an XZ plan view, and the outer peripheral portion of the transparent display 26 is supported by a frame body 68.
  • the transparent display 26 functions as, for example, an indoor window installed between two adjacent rooms in a building, and also functions as a transparent display panel for displaying an image 80 (described later).
  • "transparency” does not necessarily have to be transparency with a transmittance of 100%, and may be transparency with a transmittance of less than 100%, for example, transparency with a transmittance of about 80 to 90%, and is visible light (specifically). It may be translucent with a transmittance of 30% to 50% or more with respect to 550 nm).
  • the transmittance is a percentage of the intensity ratio of the incident light and the transmitted light.
  • the first article 18 described above is arranged in the vicinity of the transparent display 26, specifically, in the vicinity of the lower part of the transparent display 26 and at a position facing the rear side (outdoor side) of the transparent display 26. ..
  • a display surface 82 for displaying the image 80 is formed on the front side (indoor side) of the transparent display 26.
  • the image 80 is an image for producing a space.
  • the image 80 is an image of the starry sky and is displayed only on a part of the display surface 82.
  • the display range of the image 80 is shown by a broken line.
  • the first user 16 sees the image 80 displayed on the transparent display 26, and at the same time, sees the first article 18 placed on the shelf 78 through the transparent display 26. As a result, a space in which the first article 18 and the image 80 are in harmony is produced.
  • the transparent display 26 is visible through the front side to the rear side of the transparent display 26. That is, regardless of whether or not the image 80 is displayed on the transparent display 26, the first user 16 in the room can see the first article 18 and the outdoor through the transparent display 26 in the same manner as a window as a general fitting. You can see the scenery.
  • the image 80 may be either a still image or a moving image, or may be image content including both a still image and a moving image.
  • the image 80 may be, for example, an image linked with music or the like output from a speaker (not shown) installed in the frame body 68 or the like.
  • the image 80 is an image expressing a scene in which snow is falling toward the first article 18, and an image imitating a snow grain (a plurality of light grains) is directed from the upper part to the lower part of the transparent display 26.
  • the image may move (from the plus side to the minus side of the Z axis).
  • the image 80 is an image expressing a scene in which snowflakes are falling toward the first article 18, and an image imitating snowflakes moves from the upper part to the lower part of the transparent display 26. It may be an image to be used.
  • the image 80 may be an image expressing a scene in which the crescent moon is floating in the sky, and an image imitating the crescent moon may be an image displayed in the vicinity of the upper part of the transparent display 26. Since the image of the crescent moon is translucent, the first user 16 can see the first article 18 and the outdoor view through the transparent display 26 through the area other than the image of the crescent moon on the display surface 82. Further, the image of the crescent moon may be an image that moves on the display surface 82 with the passage of time. Alternatively, the image 80 may be an image in which the moon is filled with the passage of time.
  • Image 80 is not limited to the above examples, for example: a) an image of a star or shooting star in the night sky represented by a plurality of light particles, b) a small bubble such as a bubble of champagne or sparkling wine of a plurality of lights. Represented by grains, the inside of the bubble is transparent and visible, c) The sand falling in the hourglass is represented by multiple grains of light, and the parts other than the sand are transparent and visible. There may be.
  • the image 80 may be an animation image.
  • the image 80 is, for example, an animation image expressing a snowflake flying, and only the outline of the snowflake is expressed by a grain of light or a line of light, and other parts are transmitted. It may be a visible animated image.
  • the image 80 may be an animation image according to the season. Specifically, the image 80 is, for example, a) an image of Santa Claus riding a sleigh and an image of a reindeer in the case of the Christmas season, b) an image of a pumpkin and an image of a ghost in the case of the Halloween season, and the like. It may be.
  • the image 80 described above is an image in which only the outline of the main image is displayed and the other parts are transparent and visible, rather than the image displayed on the entire display surface 82 of the transparent display 26. preferable.
  • the image 80 does not necessarily have to be an image displayed in only one color, and may be an image displayed in a plurality of colors. Further, the image 80 may be an image displaying decorative characters or figures such as a neon sign.
  • the image 80 may be an image that can produce a space, and does not have to be an image that displays functional contents such as a clock or a weather forecast.
  • displaying the image 80 specialized for the production of space on the transparent display 26 it is possible to relax the user who is exhausted by the flood of information in daily life.
  • the image 80 may include an image displaying functional content such as a clock or a weather forecast.
  • the image 80 may include an image for notifying the first user 16 of a predetermined event or the like.
  • the information processing device 4a is installed between the kitchen and the living room (or the corridor), for example, when the first user 16 leaves the kitchen during cooking in the kitchen, a flame is emitted.
  • the image 80 resemble of the image 80 may be displayed on the transparent display 26. This makes it possible to notify the first user 16, for example, that the cooking utensil is overheated.
  • FIG. 4 is a flowchart showing an operation flow of the information processing apparatus 4a according to the embodiment.
  • FIG. 5 is a diagram showing a display example of the image 80 on the transparent display 26 of the information processing device 4a according to the embodiment.
  • FIG. 6 is a diagram showing a display example of the advertisement 88a (88) in the terminal device 6 according to the embodiment.
  • FIG. 7 is a diagram showing another display example of the advertisement 88b (88) in the terminal device 6 according to the embodiment.
  • the sensor 32 is placed on the shelf 78.
  • Article 18 of 1 is detected (S101).
  • the sensor 32 outputs the first article information regarding the first article 18 placed on the shelf 78 to the processor 28.
  • the processor 28 transmits the first article information to the manager 14 via the communication unit 36 (S102).
  • the communication unit 64 of the manager 14 receives the first article information from the information processing device 4a.
  • the processor 62 of the manager 14 refers to the image database 54 of the content server 10 based on the received first article information, so that the image 80a related to the first article 18 (an example of the first image) (an example of the first image). Select the image information showing (see (a) of FIG. 5 described later).
  • the processor 62 of the manager 14 selects the image information indicating the image 80a of the January starry sky in Hokkaido that matches the foliage plant will be described.
  • the processor 62 of the manager 14 acquires the selected image information from the content server 10 and transmits the acquired image information to the information processing device 4a. At this time, the processor 62 transmits the location information and the time information associated with the image information to the information processing device 4a together with the image information. For example, the location information indicates "Hokkaido", which is the place where the image 80a was captured, and the time information indicates "January", which is the time when the image 80a was captured.
  • the communication unit 36 of the information processing device 4a receives the image information, the place information, and the time information from the manager 14 (S103).
  • the processor 62 may transmit location information indicating a location associated with the image information and a location where the first user 16 does not have a visit history to the information processing device 4a.
  • the processor 62 may transmit the location information indicating the location associated with the image information and the location where the first user 16 has the visit history to the information processing device 4a.
  • the processor 62 determines whether or not there is a visit history from the database in which the first user 16 stores data. Specifically, the processor 62 determines whether or not there is a visit history from, for example, the image information stored in the terminal device 6 or the like of the first user 16 or the position information embedded in the image information.
  • the processor 62 of the manager 14 is a product or service related to the selected image 80a by referring to the user database 60 of the cloud server 12 based on the received first article information, and is the first product or service. Select a product or service that has been used by a second user 20 who owns a second article 22 (eg, a foliage plant) related to the article 18.
  • a second article 22 eg, a foliage plant
  • the second user 20 does not necessarily place the second article 22 on the information processing device 4b at the same timing as the first user 16 places the first article 18 on the shelf 78 of the information processing device 4a. It does not have to be on the shelf 78, it may simply hold the second article 22.
  • the processor 62 is set in the starry sky of Hokkaido. A case where a trip to Hokkaido related to the image 80a and used by the second user 20 is selected as a product or service will be described.
  • the processor 62 of the manager 14 refers to the advertisement database 48 of the ad server 8 to refer to the advertisement 88a regarding the trip to Hokkaido as the selected product or service (an example of the first advertisement) ((b) of FIG. 6 described later).
  • the advertisement information is selected based on the usage history of the product or service of the user 20 of the user 20. At this time, the processor 62 acquires the second article information and the usage history by referring to the user database 60 of the cloud server 12.
  • the processor 62 of the manager 14 acquires the selected advertisement information from the ad server 8 and transmits the acquired advertisement information to the information processing device 4a.
  • the communication unit 36 of the information processing device 4a receives the advertisement information from the manager 14 (S103).
  • the processor 28 of the information processing device 4a displays the image 80a of the starry sky of Hokkaido on the transparent display 26 based on the received image information (S104).
  • the first user 16 sees the first article 18 through the transparent display 26 and also sees the image 80a displayed on the transparent display 26.
  • the sensor 32 of the information processing device 4a detects the line of sight of the first user 16 existing in front of the transparent display 26 (S105). Based on the detection result of the sensor 32, the processor 28 of the information processing device 4a is the time when the first user 16 is looking at both the first article 18 and the image 80a and is looking at the image 80a. Is determined whether or not is equal to or longer than a predetermined time (for example, 5 seconds) (S106).
  • a predetermined time for example, 5 seconds
  • the information processing unit The processor 28 of 4a presumes that the first user 16 is interested in the image 80a, and the advertisement information indicating the advertisement 88a related to the trip to Hokkaido, the place information indicating the location of "Hokkaido", and "January".
  • the time information indicating the time of is transmitted to the terminal device 6 (S107).
  • the terminal device 6 displays a dialog box 84a indicating location information indicating the location of “Hokkaido” and time information indicating the time of “January”. NS.
  • the dialog box 84a for example, the message "It is the starry sky of Hokkaido in January" and the detail button 86 are displayed.
  • the advertisement 88a regarding the trip to Hokkaido is displayed on the terminal device 6. As a result, the advertisement 88a is notified to the first user 16.
  • the appeal effect can be measured by evaluating the conversion.
  • Conversion means, for example, a) inquiries or purchases regarding products or services when the advertisement is a product or service, b) advertisements notified such as application for membership registration when the advertisement is a website. Means the user's actions against. That is, the appeal effect can be evaluated based on whether or not the number of conversions or the ratio of conversions to the notified advertisement is improved.
  • step S106 when the first user 16 is looking at both the first article 18 and the image 80a and the time when the first user 16 is looking at the image 80a is less than a predetermined time (S106). NO), the processor 28 of the information processing device 4a estimates that the first user 16 is not interested in the image 80a, and requests the manager 14 to transmit an image other than the image 80a. .. On the other hand, the processor 62 of the manager 14 is related to the first article 18 and different from the image 80a by referring to the image database 54 of the content server 10 based on the received first article information. Select the image information showing the image 80b (an example of the second image) (see (b) of FIG. 5 described later).
  • the processor 62 of the manager 14 selects the image information showing the image 80b of the beach in August in Okinawa that matches the foliage plant will be described.
  • the processor 62 of the manager 14 acquires the selected image information from the content server 10 and transmits the acquired image information to the information processing device 4a. At this time, the processor 62 transmits the location information and the time information associated with the image information to the information processing device 4a together with the image information. For example, the location information indicates "Okinawa", which is the place where the image 80b was captured, and the time information indicates "August", which is the time when the image 80b was captured.
  • the communication unit 36 of the information processing device 4a receives the image information, the place information, and the time information from the manager 14 (S108).
  • the processor 62 of the manager 14 is a product or service related to the selected image 80b by referring to the user database 60 of the cloud server 12 based on the received first article information, and is the first product or service. Select a product or service that has been used by a second user 20 who owns a second article 22 (eg, a foliage plant) related to the article 18.
  • a second article 22 eg, a foliage plant
  • the processor 62 is set on the beach of Okinawa.
  • the case where the Okinawa trip related to the image 80b and used by the second user 20 is selected as a product or service will be described.
  • the processor 62 of the manager 14 refers to the advertisement database 48 of the ad server 8 to refer to the advertisement 88b regarding the trip to Okinawa as the selected product or service (an example of the second advertisement) ((b) of FIG. 7 described later). Select the advertising information that indicates (see).
  • the processor 62 of the manager 14 acquires the selected advertisement information from the ad server 8 and transmits the acquired advertisement information to the information processing device 4a.
  • the communication unit 36 of the information processing device 4a receives the advertisement information from the manager 14 (S108).
  • the processor 28 of the information processing device 4a switches the display on the transparent display 26 from the image 80a of the starry sky in Hokkaido to the image 80b of the beach in Okinawa based on the received image information. (S109). That is, the processor 28 stops the display of the image 80a of the starry sky in Hokkaido and displays the image 80a of the beach in Okinawa on the transparent display 26. As a result, the first user 16 sees the first article 18 through the transparent display 26 and also sees the image 80b displayed on the transparent display 26.
  • step S106 when the first user 16 is looking at both the first article 18 and the image 80b and the time when the first user 16 is looking at the image 80b is a predetermined time or longer. (YES in S106), the processor 28 of the information processing device 4a presumes that the first user 16 is interested in the image 80b, and the advertisement information indicating the advertisement 88b related to the trip to Okinawa and the location of "Okinawa". And the time information indicating the time of "August" are transmitted to the terminal device 6 (S107).
  • the terminal device 6 displays a dialog box 84b indicating location information indicating the location of “Okinawa” and timing information indicating the time of “August”. NS.
  • the dialog box 84b for example, the message "It is the sea of Okinawa in August” and the detail button 86 are displayed.
  • the advertisement 88b related to the trip to Okinawa is displayed on the terminal device 6 as shown in FIG. 7 (b). As a result, the advertisement 88b is notified to the first user 16.
  • steps S108 and S109 are executed in the same manner as described above.
  • the place information and the time information are displayed in the dialog box 84a (84b) in the terminal device 6, but the present invention is not limited to this, and for example, the second user 20 is displayed on the SNS.
  • the second user 20 is an influencer, the first user 16 is likely to want to travel to Hokkaido (or Okinawa) in the same way as the second user 20.
  • the effect of appealing the advertisement 88a (88b) to the first user 16 can be further improved.
  • the first article 18 is a pumpkin figure used during Halloween, and the transparent display 26 shows an image 80 of a bat associated with the first article 18 (an example of the first image). ) Is displayed. If it is presumed that the first user 20 is not interested in the bat image 80, the display on the transparent display 26 is displayed from the bat image 80 to another Halloween-related image 80 (second image). Switch to one example).
  • the terminal device 6 has a second article 22 (for example, a skeleton figure used during Halloween) which is related to the image 80 of the bat and is related to the first article 18. Display the advertisement 88 of the Halloween event in which the user 20 has participated.
  • a second article 22 for example, a skeleton figure used during Halloween
  • the transparent display 26 may display the image 80 of the reindeer related to the first article 18.
  • the terminal device 6 has a second article 22 (for example, a Santa Claus figure used at Christmas time) related to the image 80 of the reindeer and related to the first article 18.
  • User 20 may display an advertisement 88 for a Christmas cake that has been purchased by the user 20.
  • the first article 18 is a book such as a novel
  • the transparent display 26 is a book related to the first article 18 (for example, a sequel to the book of the first article 18 or a book).
  • Image 80 an example of the first image
  • the display on the transparent display 26 is changed from the image 80 of the book to the image 80 of another book (second image). Switch to one example).
  • the terminal device 6 has a second article 22 (for example, the same book as the book of the first article 18) which is related to the image 80 of the book and is related to the first article 18.
  • Display the advertisement 88 of the book for example, the book shown by the image 80) that the user 20 has purchased.
  • the terminal device 6 may display, for example, the purchase history of the second user 20.
  • the transparent display 26 is decorated with the second article 22 by the second user 20 (for example, the second article is displayed in the center of the shelf 78 of the information processing device 4b so that the cover surface faces the front).
  • the image 80 showing 22) may be displayed.
  • the image 80 is based on, for example, position information indicating the position of the second article 22 arranged by the second user 20 for decoration, and decorative image information indicating an image obtained by capturing the second article 22. Will be generated.
  • the transparent display 26 is displayed with the message "Your favorite fashionable influencer is decorated like this" (an example of user information regarding the second user 20) at the same time as the image 80. good.
  • the first user 16 is likely to want to purchase the same book as the book owned by the second user 20.
  • the first user 16 can be encouraged to relive the experience, and the effect of appealing the advertisement 88 to the first user 16 can be further improved.
  • the first article 18 is a light meal such as a bagel
  • the transparent display 26 shows an image 80 (for example, a landscape seen from a cafe window) of a cafe related to the first article 18 (first item).
  • An example of an image is displayed. If it is estimated that the first user 20 is not interested in the image 80 of the cafe, the display on the transparent display 26 is changed from the image 80 of the cafe to the image 80 of another cafe (second image). Switch to one example).
  • the terminal device 6 is used by a second user 20 who has a second article 22 (for example, a light meal such as a sandwich) related to the image 80 of the cafe and related to the first article 18.
  • a second article 22 for example, a light meal such as a sandwich
  • Display the advertisement 88 of a certain cafe for example, the cafe shown by the image 80).
  • the terminal device 6 may include, for example, a) coupons that can be used at the cafe, b) link information to the cafe reservation site, c) location information indicating the location of the cafe, or d) the time when the image 80 is captured. The time information or the like indicating the above may be displayed.
  • the terminal device 6 may display, for example, an image of latte art or the like taken at a cafe uploaded to the SNS by the second user 20. At this time, the terminal device 6 may display, for example, a message (an example of user information regarding the second user 20) that "your favorite fashionable influencer has gone to such a wonderful shop".
  • the first user 16 is likely to want to go to the cafe that the second user 20 has visited.
  • the first user 16 can be encouraged to relive the experience, and the effect of appealing the advertisement 88 to the first user 16 can be further improved.
  • the first article 18 is wine
  • the transparent display 26 has an image 80 (an example of the first image) of wine related to the first article 18 (eg, wine of the same origin). Is displayed. If it is presumed that the first user 20 is not interested in the wine image 80, the display on the transparent display 26 is changed from the wine image 80 to another type of wine image 80 (second). Switch to (an example of the image).
  • the terminal device 6 has a second article 22 (for example, wine of the same type as the first article 18) related to the image 80 of the wine and related to the first article 18.
  • the terminal device 6 is provided with, for example, a) a proposal for a trip to a place where the wine brewery is located, b) link information to a shop where the wine can be drunk, and c) a dish suitable for the wine.
  • the recipe or the like may be displayed together with the advertisement 88.
  • the terminal device 6 may display, for example, an image of the wine of the second article 22 decorated in the room uploaded by the second user 20 to the SNS.
  • the first user 16 is likely to want to drink the same wine as the second user 20 is drinking.
  • the effect of appealing the advertisement 88 to the first user 16 can be further improved.
  • the first article 18 and the second article 22 are related to each other, it is highly possible that the hobbies and tastes of the first user 16 and the second user 20 are similar. Therefore, the first user 16 is more likely to have a strong interest in the goods or services that the second user 20 has used.
  • the effect of appealing the advertisement 88 to the first user 16 can be improved.
  • FIG. 8 is a diagram showing a modification 1 of the display of the advertisement 88.
  • the advertisement 88 is displayed on the display surface 82 of the transparent display 26 of the information processing device 4a instead of the terminal device 6 described above.
  • the advertisement 88 is displayed in an area of the transparent display 26 that does not overlap with the image 80, and the first of the transparent displays 26. It is preferable to display the advertisement 88 in an area that does not overlap with the article 18.
  • the terminal device 6 may be omitted from the system 2.
  • the cloud server 12 may be omitted from the system 2.
  • the first user 16 when the system 2 includes the terminal device 6, the first user 16 operates the input unit 34 (or the terminal device 6) of the information processing device 4a to display the advertisement 88.
  • the tip may be arbitrarily switched between the transparent display 26 and the terminal device 6.
  • FIG. 9 is a diagram showing a modification 2 of the display of the advertisement 88.
  • the transparent display 26 of the information processing device 4b displays an advertisement 90 (an example of a third advertisement) related to a product or service.
  • the information processing device 4b transmits to the cloud server 12 relative position information indicating the relative position of the advertisement 90 that has led to the use of the product or service by the second user 20 with respect to the second article 22. ..
  • the manager 14 acquires relative position information from the user database 60 of the cloud server 12, and transmits the acquired relative position information to the information processing device 4a.
  • the processor 28 of the information processing device 4a displays the advertisement 88 on the transparent display 26 of the information processing device 4a based on the relative position information from the manager 14.
  • the position of the advertisement 88 relative to the first article 18 is substantially the same as the position of the advertisement 90 relative to the second article 22.
  • the relative positions of the above two do not necessarily have to be exactly the same, and may be slightly different from each other.
  • the relative position of the advertisement 90 with respect to the second article 22 is considered to be an effective display position because the second user 20 has a track record of using the product or service of the advertisement 90. Therefore, even in the transparent display 26 of the information processing device 4a, the possibility that the first user 16 causes conversion can be increased by mirroring the display position of the advertisement 90 on the transparent display 26 of the information processing device 4b.
  • the transparent display 26 functions as an indoor window
  • the present invention is not limited to this, and for example, the transparent outer window installed in the opening formed in the outer wall of the building or the inside of the building. It may function as a partition window or the like that divides one room into a plurality of spaces.
  • the first article 18 is arranged at a position facing the rear side (indoor side) of the transparent display 26, but the present invention is not limited to this, and is not limited to this, for example, in the vicinity of the lower part of the transparent display 26 and is transparent. It may be arranged at a position facing the front side (indoor side) of the display 26, or may be arranged at an arbitrary position near the transparent display 26.
  • the processor 28 of the information processing apparatus 4a displays the image 80 (80a, 80b) on a part of the transparent display 26, but the present invention is not limited to this, and the image 80 (80a, 80b) is displayed on the entire area of the transparent display 26. May be good.
  • the ad server 8, the content server 10, the cloud server 12, and the manager 14 are each physically separated servers, but the present invention is not limited to this, and for example, one of them is used. It may be composed of DMP. Alternatively, some data may be stored in a server other than the ad server 8, the content server 10, the cloud server 12, and the manager 14.
  • the first article 18 is detected by the sensor 32 of the information processing device 4a, but the first article 18 is not limited to this, and is not limited to this, for example, by a sensor mounted on the terminal device 6 or various sensors arranged in the room. , The first article 18 may be detected.
  • each component may be configured by dedicated hardware or may be realized by executing a software program suitable for each component.
  • Each component may be realized by a program execution unit such as a CPU or a processor reading and executing a software program recorded on a recording medium such as a hard disk or a semiconductor memory.
  • a part or all of the functions of the information processing apparatus according to the above embodiment may be realized by executing a program by a processor such as a CPU.
  • a part or all of the components constituting each of the above devices may be composed of an IC card or a single module that can be attached to and detached from each device.
  • the IC card or the module is a computer system composed of a microprocessor, a ROM, a RAM, and the like.
  • the IC card or the module may include the above-mentioned super multifunctional LSI.
  • the microprocessor operates according to a computer program, the IC card or the module achieves its function. This IC card or this module may have tamper resistance.
  • the present disclosure may be the method shown above. Further, it may be a computer program that realizes these methods by a computer, or it may be a digital signal composed of the computer program.
  • the present disclosure also discloses a non-temporary recording medium capable of computer-reading the computer program or the digital signal, such as a flexible disk, a hard disk, a CD-ROM, an MO, a DVD, a DVD-ROM, a DVD-RAM, or a BD (Blue).
  • -Ray (registered trademark) Disc) may be recorded in a semiconductor memory or the like. Further, it may be the digital signal recorded on these recording media.
  • the computer program or the digital signal may be transmitted via a telecommunication line, a wireless or wired communication line, a network typified by the Internet, data broadcasting, or the like.
  • the present disclosure is a computer system including a microprocessor and a storage device, in which the storage device stores the computer program, and the microprocessor may operate according to the computer program.
  • the storage device includes a recording medium, and more specifically, a semiconductor memory inside the CPU such as a register and a cache memory, a main memory (main storage device / RAM), and a storage (external storage device / auxiliary storage device).
  • the storage may be online storage or offline storage. Further, it is carried out by another independent computer system by recording and transferring the program or the digital signal on the recording medium, or by transferring the program or the digital signal via the network or the like. It may be.
  • This disclosure is useful for, for example, an information processing device provided with a transparent display.

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PCT/JP2021/003531 2020-02-28 2021-02-01 情報表示方法及び情報処理装置 Ceased WO2021171913A1 (ja)

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CN114365176A (zh) 2022-04-15
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US20220198515A1 (en) 2022-06-23

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