WO2021169389A1 - Object information processing method and apparatus, electronic device, and readable storage medium - Google Patents

Object information processing method and apparatus, electronic device, and readable storage medium Download PDF

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WO2021169389A1
WO2021169389A1 PCT/CN2020/126423 CN2020126423W WO2021169389A1 WO 2021169389 A1 WO2021169389 A1 WO 2021169389A1 CN 2020126423 W CN2020126423 W CN 2020126423W WO 2021169389 A1 WO2021169389 A1 WO 2021169389A1
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information
multiple dimensions
feature data
recommended
object information
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PCT/CN2020/126423
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French (fr)
Chinese (zh)
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李如松
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北京三快在线科技有限公司
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/25Integrating or interfacing systems involving database management systems
    • G06F16/252Integrating or interfacing systems involving database management systems between a Database Management System and a front-end application
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F18/00Pattern recognition
    • G06F18/20Analysing
    • G06F18/21Design or setup of recognition systems or techniques; Extraction of features in feature space; Blind source separation
    • G06F18/214Generating training patterns; Bootstrap methods, e.g. bagging or boosting
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06NCOMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00Machine learning

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  • service providers usually do not directly face consumers, but after entering various trading platforms, they will indirectly face consumers through the trading platforms for consumers to conduct service content. choose.
  • the embodiments of this application provide an object information processing method, device, electronic equipment, and readable storage medium to assist service providers in entering the trading platform.
  • the first aspect of the embodiments of the present application provides an object information processing method, and the method includes:
  • a second aspect of the embodiments of the present application provides an object information processing device, the device including:
  • the first information obtaining module is used to obtain the object requirement description information
  • the first feature extraction module is used to perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions
  • the input module is used to input feature data of multiple dimensions into a pre-trained object recommendation model to obtain recommended object information, wherein the object recommendation model is based on sample feature data of multiple dimensions and each of the multiple dimensions
  • the preset weight of is obtained by training the preset model
  • the output module is used to output the recommended object information.
  • a third aspect of the embodiments of the present application provides a computer-readable storage medium on which a computer program is stored, and when the program is executed by a processor, the steps in the method described in the first aspect of the present application are implemented.
  • the fourth aspect of the embodiments of the present application provides an electronic device, including a memory, a processor, and a computer program stored in the memory and capable of running on the processor, and the processor implements the method described in the first aspect of the present application when executed A step of.
  • the fifth aspect of the embodiments of the present application provides a computer program, including computer-readable code, which when the computer-readable code runs on a computing processing device, causes the computing processing device to execute the aforementioned night scene high dynamic range image Generation method.
  • the server (or server cluster) of the trading platform obtains a large amount of sample characteristic data, which not only characterizes the characteristics of the service provider’s service content, but also from a number of different perspectives. (That is, dimensions) reflect the characteristics of the service content; and assign preset weights to each dimension.
  • sample characteristic data which not only characterizes the characteristics of the service provider’s service content, but also from a number of different perspectives. (That is, dimensions) reflect the characteristics of the service content; and assign preset weights to each dimension.
  • Use sample feature data with multiple dimensions and preset weights assigned to each dimension to train the preset model, for example, to train a pre-selected neural network model to obtain an object recommendation model.
  • the object recommendation model can be based on the input
  • the service provider is prepared to provide characteristic data of the service content, and recommends to the service provider at least one specific service item that matches the service content it is preparing to provide and relevant information about each service item.
  • the server (or server cluster) of the trading platform obtains the relevant information about the service content that the service provider intends to provide, that is, after the object’s demand description information, the service provider Feature extraction is performed on the target demand description information of the supplier, and the characteristic information related to the service content and representing the service content from different angles is extracted from the description information, that is, the characteristic data of multiple dimensions is extracted from the target demand description information, and then The feature data of multiple dimensions extracted from the description information is input to the pre-trained object recommendation model. After the object recommendation model is processed, it outputs at least one specific service item and various service items that match the service content that the service provider intends to provide Relevant information, that is, the recommended object information.
  • Figure 1 is an exemplary illustration of the relationship between service providers, trading platforms, and consumers in the B2C model and the O2O model;
  • FIG. 2 is a flowchart of an object information processing method proposed by an embodiment of the present application
  • FIG. 5 is a flowchart of an object information processing method proposed by another embodiment of the present application.
  • the merchant if the operator of the service provider (ie, the merchant) intends to provide consumers with the service content for the first time to engage in business, the merchant still needs to conduct a lot of market research and other work in the early stage to determine the service it intends to provide to consumers.
  • the specific service items of the content and its related information such as prices, business hours, etc.
  • the specific service content to be provided can be determined after the completion of the market research work
  • the service items and related information, and then the service provider will enter the specific service items and related information of the service content they are going to provide into the third-party trading platform.
  • the workload will be more large and complicated, and it will be difficult to complete in a short period of time.
  • the early entry work will become more difficult.
  • the first and second entry methods not only require a lot of work, but also have relatively low entry efficiency;
  • the third method although it improves entry efficiency to a certain extent, is limited to the limitations of OCR recognition technology and the recognition results are accurate. The rate is difficult to guarantee, resulting in large errors in the entered menu results.
  • the operator of the service provider 1 not only has a huge and complicated workload for determining the specific service items (menus) of the service content, but also has a larger and more complicated workload for entering information about specific service items into the trading platform.
  • the inventor of this application proposes: whether the trading platform can recommend specific service items and related information that meet the expectations of the service provider to the service provider, and directly enter the recommended information into the data center of the trading platform, and the service provider no longer needs it Carry out the input of specific service items and related information to reduce the workload of service providers entering the trading platform in the initial stage.
  • the example service providers and trading platforms are all exemplary, and are not a limitation of this application.
  • Those skilled in the art can directly and without doubt ascertain other industries' The relationship between service providers and corresponding trading platforms; at the same time, in all embodiments of this application, the focus will be on service providers engaged in the catering industry (such as service providers 1, 3, and 4 shown in Figure 1) as examples The description is made to fully disclose the technical solution to be claimed in this application.
  • the object refers to the different dishes provided by the restaurant/restaurant; another example is a service provider engaged in flower art business, then the object refers to the various types of flowers sold by the flower shop Fresh flowers; another example is a service provider engaged in accommodation operations, then the object refers to the various different rooms provided by the hotel, and the above service providers provide physical goods.
  • the service provider portal is exemplified by the APP in the mobile terminal 301 shown in FIG. 3 as an example, but this is not a limitation of the present application.
  • Technicians can directly and without doubt determine the way in which service providers use the technical solutions of this application to enter the e-commerce trading platform through other service providers (desktop clients and interactive web interfaces provided by the trading platform for service providers) And/or process.
  • step S401 is implemented by the following sub-steps S501 and S502:
  • the server 302 After the server 302 (or server cluster) receives the above-mentioned object demand description voice "I want to open a 300m2 Chongqing hot pot restaurant for middle-income people near the office building", it performs speech recognition (Speech Recognition) and converts it In the form of text, the description text of the object requirement is generated.
  • speech recognition Speech Recognition
  • the speech recognition technology can refer to related technologies in the prior art.
  • the audience dimension refers to the consumer groups that the service provider intends to provide.
  • the main consumer group for cosmetics is adult young women, and the main consumer group for stationery is students, etc., which will not be listed in detail.
  • consumers need different consumer goods due to their identity, social status, wealth and ability, etc.
  • Volkswagen and Buick are mainly for low- and middle-income groups
  • Mercedes-Benz and Audi are mainly for high- and middle-income groups.
  • Ferrari, Maserati, etc. are mainly for ultra-high-income groups. Therefore, the identity, social status, and spending power of consumers can also be considered when determining the audience dimensions, so that the service content provided by the service provider matches the corresponding consumer group.
  • the target price dimension refers to the price of each specific service item in the service content that the service provider intends to provide and/or the grade range to which the price belongs.
  • the target price dimension refers to the price of each dish and/or the grade range to which the price belongs.
  • the target price dimension refers to the price of each different training course and/or the price range to which the price belongs.
  • the price of oriented training courses for business managers is usually higher than that for primary school students’ hobbies and hobbies. course.
  • the preset model can be a neural network model selected in advance, for example, a mathematical model obtained by a logistic regression operation according to a big data analysis technology.
  • the sample feature data of multiple dimensions corresponding to each group of object information refers to the sample feature data of different dimensions in the information describing the object of each group.
  • the above-mentioned group "Dish Name and Corresponding Price Data” describes the object information including the sample feature data of the "object price dimension” where the object is the dish
  • the group “Merchant Data” describes the object information including the object is
  • the group "sales data” describes the object's information including the object is the dish Sample characteristic data of the "object sales dimension”.
  • the output results can be sorted and output based on different dimensions.
  • the target sales dimension is used as a reference for sorting, that is, according to the highest sales volume.
  • To the lower order output the recommended dishes information, and put the dishes with better sales in the higher position in the queue.
  • step S201 It is the same as the above step S201, please refer to step S201 for details.
  • S703 Perform feature extraction on the object requirement description information to obtain respective designated weights for multiple dimensions.
  • the feature data of multiple dimensions and the respective specified weights of the multiple dimensions are input into the pre-trained object recommendation model.
  • the object recommendation model will consider the new influence factor, namely the specified weight, when processing the object recommendation model.
  • the recommended information is more in line with the expectations of the service provider.
  • step S204 Similar to the above step S204, please refer to step S204 for details.
  • FIG. 5 is a flowchart of an object information processing method proposed by another embodiment of the present application, which is applied to a server (or server cluster) of a trading platform. As shown in Figure 5, the method includes the following steps:
  • step S201 It is the same as the above step S201, please refer to step S201 for details.
  • S802 Perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions.
  • step S202 It is the same as the above step S202, please refer to step S202 for details.
  • S803 Input feature data of multiple dimensions into a pre-trained object recommendation model to obtain recommended object information, where the object recommendation model is based on sample feature data of multiple dimensions and presets of each of the multiple dimensions. The weight is obtained by training the preset model.
  • step S203 It is the same as the above step S203, please refer to step S203 for details.
  • step S204 It is the same as the above step S204, please refer to step S204 for details.
  • S806 Adjust the recommended object information according to the object adjustment information.
  • corresponding adjustment operations are performed on the recommended object information, such as adding missing objects, deleting redundant objects, assigning aliases, and so on.
  • the adjusted recommendation object information will be stored in the data center of the trading platform.
  • the adjusted recommended dishes are stored in the data center of the food delivery platform.
  • FIG. 6 is a flowchart of an object information processing method proposed by another embodiment of the present application, which is applied to a server (or server cluster) of a trading platform. As shown in Figure 6, the method includes the following steps:
  • S902 Perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions.
  • step S803 it is the same as the above step S803, please refer to step S803 for details.
  • step S804 it is the same as the above step S804, please refer to step S804 for details.
  • S906 Adjust the recommended object information according to the object adjustment information.
  • step S806 it is the same as the above step S806, please refer to step S806 for details.
  • step S807 It is the same as the above step S807, please refer to step S807 for details.
  • S908 Obtain new sample feature data of multiple dimensions generated based on the adjusted information of the recommended object.
  • the new sample feature data used is fed back to the object recommendation model, so that the object recommendation model performs in-depth learning, so that the object recommendation model is more optimized and has better generalization performance.
  • FIG. 7 is an application schematic diagram of an object information processing method proposed by an embodiment of the present application, which is applied to a server (or server cluster) of a trading platform. As shown in Figure 7, the method includes the following steps:
  • S1001 Obtain sample feature data in multiple dimensions corresponding to each group of dish information in the multiple sets of dish information.
  • S1002 Use the sample feature data of multiple dimensions corresponding to each of the multiple sets of dish information as a training set, and combine the preset weights of each of the multiple dimensions to train a preset model to obtain the dish recommendation model .
  • the data analysis platform calls the sample data in the sample database, performs feature analysis, obtains sample feature data of multiple dimensions and preset weights of each of the multiple dimensions, and trains the preset model.
  • the service provider enters the entrance voice picking up the service provider’s “dish demand description voice” described in the form of speech, and records the voice into the smart engine.
  • S1004 Perform voice recognition on the cuisine requirement description voice to obtain the cuisine requirement description text.
  • S1005 Analyze the semantics of the dish requirement description text to obtain feature data that matches at least a part of the multiple dimensions, and the respective designated weights of the multiple dimensions, the multiple dimensions including at least one of the following: Business format dimension, audience dimension, dish price dimension, dish sales dimension, store location dimension, store area dimension.
  • S1006 Input the feature data of multiple dimensions and the respective designated weights of the multiple dimensions into a pre-trained dish recommendation model to obtain recommended dish information.
  • S1011 Obtain new sample feature data in multiple dimensions generated based on the adjusted recommended dish information.
  • FIG. 8 is a schematic diagram of an object information processing device provided by an embodiment of the present application. As shown in FIG. 8, the device 110 includes:
  • the first information obtaining module 111 is used to obtain the object requirement description information
  • the first feature extraction module 112 is configured to perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions;
  • the input module 113 is configured to input feature data of multiple dimensions into a pre-trained object recommendation model to obtain recommended object information, where the object recommendation model is based on sample feature data of multiple dimensions and each of the multiple dimensions
  • the preset weight of the dimension is obtained by training the preset model;
  • the output module 114 is configured to output the recommended object information.
  • the first feature extraction module includes:
  • a conversion unit configured to convert the object requirement description information into a corresponding object requirement description text
  • the semantic analysis unit is used to analyze the semantics of the target demand description text to obtain feature data that matches at least part of the multiple dimensions, and the multiple dimensions include at least one of the following: a format dimension, an audience dimension , Object price dimension, object sales dimension, store location dimension, store area dimension.
  • the voice acquisition subunit is used to obtain the target demand description voice
  • the update module is used to update the object recommendation model according to the generated new sample feature data in multiple dimensions.
  • the input module is also used to input feature data of multiple dimensions and the respective specified weights of the multiple dimensions into a pre-trained object recommendation model to obtain recommended object information.
  • the device further includes:
  • the description is relatively simple, and for related parts, please refer to the part of the description of the method embodiment.
  • the various embodiments in this specification are described in a progressive manner, and each embodiment focuses on the differences from other embodiments, and the same or similar parts between the various embodiments can be referred to each other.
  • another embodiment of the present application provides an electronic device, including a memory, a processor, and a computer program stored in the memory and capable of running on the processor. The steps in the method described in the embodiment.
  • FIG. 9 shows an electronic device that can implement the method according to the present invention, such as a computing processing device.
  • the electronic device traditionally includes a processor 1010 and a computer program product in the form of a memory 1020 or a computer-readable medium.
  • the memory 1020 may be an electronic memory such as flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM.
  • the memory 1020 has a storage space 1030 for executing program codes 1031 of any method steps in the above methods.
  • the storage space 1030 for program codes may include various program codes 1031 respectively used to implement various steps in the above method. These program codes can be read from or written into one or more computer program products.
  • These computer program instructions can also be stored in a computer-readable memory that can guide a computer or other programmable data processing terminal equipment to work in a specific manner, so that the instructions stored in the computer-readable memory produce an article of manufacture including the instruction device.
  • the instruction device implements the functions specified in one process or multiple processes in the flowchart and/or one block or multiple blocks in the block diagram.
  • These computer program instructions can also be loaded on a computer or other programmable data processing terminal equipment, so that a series of operation steps are executed on the computer or other programmable terminal equipment to produce computer-implemented processing, so that the computer or other programmable terminal equipment
  • the instructions executed above provide steps for implementing functions specified in a flow or multiple flows in the flowchart and/or a block or multiple blocks in the block diagram.

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Abstract

An object information processing method and apparatus, a storage medium, and an electronic device. The object information processing method comprises: acquiring object requirement description information (S201); performing feature extraction with respect to the object requirement description information, so as to obtain feature data of multiple dimensions (S202); inputting the feature data of the multiple dimensions into a pre-trained object recommendation model so as to obtain recommended object information, wherein the object recommendation model is obtained by training, according to sample feature data of multiple dimensions and preset weights of the respective multiple dimensions, a preset model (S203); and outputting the recommended object information (S204). The invention reduces the amount of learning about a transaction platform for service providers, and reduces the workload of entering data and information associated with service content, thereby enabling the service providers to quickly and efficiently settle in the transaction platform.

Description

对象信息处理方法、装置、电子设备及可读存储介质Object information processing method, device, electronic equipment and readable storage medium
本申请要求在2020年2月27日提交中国专利局、申请号为202010125846.3、发明名称为“对象信息处理方法、装置、电子设备及可读存储介质”的中国专利申请的优先权,其全部内容通过引用结合在本申请中。This application claims the priority of a Chinese patent application filed with the Chinese Patent Office, the application number is 202010125846.3, and the invention title is "Object Information Processing Methods, Devices, Electronic Equipment, and Readable Storage Media" on February 27, 2020, and its entire contents Incorporated in this application by reference.
技术领域Technical field
本申请实施例涉及数据处理技术领域,尤其涉及一种对象信息处理方法、装置、电子设备及可读存储介质。The embodiments of the present application relate to the field of data processing technology, and in particular, to an object information processing method, device, electronic device, and readable storage medium.
背景技术Background technique
随着电子商务的发展,人们可以很方便地通过各种电子设备访问网络以获取各种各样的服务,例如现在日常生活中常见的B2C(Business-to-Consumer,服务商与消费者之间的电子商务)模式、O2O(Online-to-Offline,线上与线下相结合的电子商务)模式,极大地方便和丰富了人们的生活。With the development of e-commerce, people can easily access the Internet through various electronic devices to obtain various services, such as B2C (Business-to-Consumer, between service providers and consumers) that is common in daily life E-commerce) model, O2O (Online-to-Offline, online and offline e-commerce) model, which greatly facilitates and enriches people’s lives.
其中,不论是B2C模式中、还是O2O模式中,服务商通常并不直接面向消费者,而是入驻各类交易平台后,再间接地通过交易平台面向消费者,以供消费者进行服务内容的选择。Among them, whether in the B2C model or the O2O model, service providers usually do not directly face consumers, but after entering various trading platforms, they will indirectly face consumers through the trading platforms for consumers to conduct service content. choose.
相关技术中,服务商在入驻交易平台时,需要将所提供的服务内容相关的数据信息录入至交易平台中。举例而言,以某一服务商入驻外卖交易平台为例,若该服务商的经营项目是餐饮,该服务商至少需要向外卖平台提供预向消费者所提供的菜品信息(如菜品种类、价格等);如该服务商的经营项目是花艺,该服务商至少需要向外卖交易平台提供预向消费者提供的鲜花信息(如鲜花种类、价格等)。由此导致服务商需要进行大量的数据信息录入,信息处理效率较低。In related technologies, when a service provider enters a trading platform, it needs to enter data information related to the service content provided into the trading platform. For example, take a service provider’s entry into a takeaway trading platform as an example. If the service provider’s business item is catering, the service provider must at least provide the food delivery platform with information about the dishes provided to consumers in advance (such as vegetable varieties, prices, etc.) Etc.); if the service provider’s business project is floral art, the service provider at least needs to provide the outbound transaction platform with information about flowers (such as flower types, prices, etc.) that are provided to consumers in advance. As a result, service providers need to enter a large amount of data and information, and the efficiency of information processing is low.
发明内容Summary of the invention
本申请实施例提供本申请实施例提供一种对象信息处理方法、装置、电子设备及可读存储介质,以辅助服务商入驻交易平台。The embodiments of this application provide an object information processing method, device, electronic equipment, and readable storage medium to assist service providers in entering the trading platform.
本申请实施例第一方面提供了一种对象信息处理方法,所述方法包括:The first aspect of the embodiments of the present application provides an object information processing method, and the method includes:
获得对象需求描述信息;Obtain the target demand description information;
对所述对象需求描述信息进行特征提取,得到多个维度的特征数据;Perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions;
将多个维度的特征数据输入预先训练的对象推荐模型,得到推荐对象信息,其中,所述对象推荐模型是根据多个维度的样本特征数据以及所述多个维度中各个维度的预设权重,对预设模型进行训练得到的;Inputting feature data of multiple dimensions into a pre-trained object recommendation model to obtain recommended object information, wherein the object recommendation model is based on sample feature data of multiple dimensions and preset weights of each of the multiple dimensions, Obtained by training the preset model;
输出所述推荐对象信息。Output the recommended object information.
本申请实施例第二方面提供一种对象信息处理装置,所述装置包括:A second aspect of the embodiments of the present application provides an object information processing device, the device including:
第一信息获得模块,用于获得对象需求描述信息;The first information obtaining module is used to obtain the object requirement description information;
第一特征提取模块,用于对所述对象需求描述信息进行特征提取,得到多个维度的特征数据;The first feature extraction module is used to perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions;
输入模块,用于将多个维度的特征数据输入预先训练的对象推荐模型,得到推荐对象信息,其中,所述对象推荐模型是根据多个维度的样本特征数据以及所述多个维度中各个维度的预设权重,对预设模型进行训练得到的;The input module is used to input feature data of multiple dimensions into a pre-trained object recommendation model to obtain recommended object information, wherein the object recommendation model is based on sample feature data of multiple dimensions and each of the multiple dimensions The preset weight of is obtained by training the preset model;
输出模块,用于输出所述推荐对象信息。The output module is used to output the recommended object information.
本申请实施例第三方面提供一种计算机可读存储介质,其上存储有计算机程序,该程序被处理器执行时实现如本申请第一方面所述的方法中的步骤。A third aspect of the embodiments of the present application provides a computer-readable storage medium on which a computer program is stored, and when the program is executed by a processor, the steps in the method described in the first aspect of the present application are implemented.
本申请实施例第四方面提供一种电子设备,包括存储器、处理器及存储在存储器上并可在处理器上运行的计算机程序,所述处理器执行时实现本申请第一方面所述的方法的步骤。The fourth aspect of the embodiments of the present application provides an electronic device, including a memory, a processor, and a computer program stored in the memory and capable of running on the processor, and the processor implements the method described in the first aspect of the present application when executed A step of.
本申请实施例第五方面提供一种计算机程序,包括计算机可读代码,当所述计算机可读代码在计算处理设备上运行时,导致所述计算处理设备执行上述所述的夜景高动态范围图像生成方法。The fifth aspect of the embodiments of the present application provides a computer program, including computer-readable code, which when the computer-readable code runs on a computing processing device, causes the computing processing device to execute the aforementioned night scene high dynamic range image Generation method.
采用本申请实施例提供的对象信息处理方法,交易平台的服务器(或服务器集群)获得大量的样本特征数据,这些样本特征数据不仅表征服务商的服务内容的特征,而且分别从多个不同的角度(即维度)反映了服务内容的特征;并为每个维度赋予预设权重。利用多个维度、并且每个维度赋予了预设权重的样本特征数据,对预设模型进行训练,例如是对预选择的神经网络模型进行训练,得到了对象推荐模型,对象推荐模型可以根据输入的服务商准备提供的服务内容的特征数据,向该服务商推荐与其准备提供的服务内容相匹配的至少一个具体服务项目及各项服务项目的相关信息。Using the object information processing method provided by the embodiments of this application, the server (or server cluster) of the trading platform obtains a large amount of sample characteristic data, which not only characterizes the characteristics of the service provider’s service content, but also from a number of different perspectives. (That is, dimensions) reflect the characteristics of the service content; and assign preset weights to each dimension. Use sample feature data with multiple dimensions and preset weights assigned to each dimension to train the preset model, for example, to train a pre-selected neural network model to obtain an object recommendation model. The object recommendation model can be based on the input The service provider is prepared to provide characteristic data of the service content, and recommends to the service provider at least one specific service item that matches the service content it is preparing to provide and relevant information about each service item.
采用本申请实施例提供的技术方案,当有服务商准备入驻交易平台时,交易平台的服务器(或服务器集群)获得服务商准备提供的服务内容的相关信息,即对象需求描述信息后,对服务商的对象需求描述信息进行特征提取,从描述信息中提取出与服务内容相关、从不同角度表征服务内容的特征信息,即从对象需求描述信息中提取出多个维度的特征数据,然后将从描述信息中提取出的多个维度的特征数据输入预先训练的对象推荐模型,对象推荐模型进行处理后,输出与该服务商准备提供的服务内容相匹配的至少一个具体服务项目及各项服务项目的相关信息,即推荐对象信息。Using the technical solutions provided by the embodiments of this application, when a service provider is ready to settle in the trading platform, the server (or server cluster) of the trading platform obtains the relevant information about the service content that the service provider intends to provide, that is, after the object’s demand description information, the service provider Feature extraction is performed on the target demand description information of the supplier, and the characteristic information related to the service content and representing the service content from different angles is extracted from the description information, that is, the characteristic data of multiple dimensions is extracted from the target demand description information, and then The feature data of multiple dimensions extracted from the description information is input to the pre-trained object recommendation model. After the object recommendation model is processed, it outputs at least one specific service item and various service items that match the service content that the service provider intends to provide Relevant information, that is, the recommended object information.
采用本申请实施例提供的技术方案,只需要将对象推荐模型输出的推荐对象信息保存至交易平台的数据中心即可,从而帮助服务商将其准备提供的服务内容相关的部分数据信息录入至交易平台中,减少服务商学习交易平台的学习量和录入服务内容相关的数据信息的工作量,以辅助服务商快速、高效地完成入驻交易平台的工作。Using the technical solution provided by the embodiments of this application, it is only necessary to save the recommended object information output by the object recommendation model in the data center of the transaction platform, thereby helping the service provider to enter some data information related to the service content that it is preparing to provide into the transaction In the platform, the amount of learning for service providers to learn the trading platform and the workload of entering data and information related to the service content are reduced to assist service providers to quickly and efficiently complete the work of entering the trading platform.
上述说明仅是本发明技术方案的概述,为了能够更清楚了解本发明的技术手段,而可依照说明书的内容予以实施,并且为了让本发明的上述和其它目的、特征和优点能够更明显易懂,以下特举本发明的具体实施方式。The above description is only an overview of the technical solution of the present invention. In order to understand the technical means of the present invention more clearly, it can be implemented in accordance with the content of the specification, and in order to make the above and other objectives, features and advantages of the present invention more obvious and understandable. In the following, specific embodiments of the present invention are specifically cited.
附图说明Description of the drawings
为了更清楚地说明本发明实施例或现有技术中的技术方案,下面将对实施例或现有技术描述中所需要使用的附图作一简单地介绍,显而易见地,下面描述中的附图是本发明的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些附图获得其他的附图。In order to explain the embodiments of the present invention or the technical solutions in the prior art more clearly, the following will briefly introduce the drawings that need to be used in the description of the embodiments or the prior art. Obviously, the drawings in the following description These are some embodiments of the present invention. For those of ordinary skill in the art, other drawings can be obtained based on these drawings without creative work.
图1是示例性的示出了B2C模式中和O2O模式中,服务商、交易平台以及消费者之间的关系;Figure 1 is an exemplary illustration of the relationship between service providers, trading platforms, and consumers in the B2C model and the O2O model;
图2是本申请一实施例提出的一种对象信息处理方法的流程图;FIG. 2 is a flowchart of an object information processing method proposed by an embodiment of the present application;
图3是本申请一实施例提出的一种对象信息处理方法中对预设模型进行训练的流程图;FIG. 3 is a flowchart of training a preset model in an object information processing method proposed by an embodiment of the present application;
图4是本申请另一实施例提出的一种对象信息处理方法的流程图;FIG. 4 is a flowchart of an object information processing method proposed by another embodiment of the present application;
图5是本申请又一实施例提出的一种对象信息处理方法的流程图;FIG. 5 is a flowchart of an object information processing method proposed by another embodiment of the present application;
图6是本申请再一实施例提出的一种对象信息处理方法的流程图;FIG. 6 is a flowchart of a method for processing object information proposed by still another embodiment of the present application;
图7是本申请一实施例提出的一种对象信息处理方法的应用示意图;FIG. 7 is an application schematic diagram of an object information processing method proposed by an embodiment of the present application;
图8是本申请一实施例提出的一种对象信息处理装置的示意图;FIG. 8 is a schematic diagram of an object information processing device proposed by an embodiment of the present application;
图9示意性地示出了用于执行根据本发明的方法的计算处理设备的框图;以及Fig. 9 schematically shows a block diagram of a computing processing device for executing the method according to the present invention; and
图10示意性地示出了用于保持或者携带实现根据本发明的方法的程序代码的存储单元。Fig. 10 schematically shows a storage unit for holding or carrying program codes for implementing the method according to the present invention.
具体实施例Specific embodiment
为使本发明实施例的目的、技术方案和优点更加清楚,下面将结合本发明实施例中的附图,对本发明实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例是本发明一部分实施例,而不是全部的实施例。基于本发明中的实施例,本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例,都属于本发明保护的范围。In order to make the objectives, technical solutions, and advantages of the embodiments of the present invention clearer, the following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments These are a part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of the present invention.
随着电子商务的发展,越来越多的服务商选择入驻第三方交易平台,以实现通过第三方交易平台便捷、高效地向消费者提供更加丰富多彩的个性化服务。例如各个提供餐饮业的服务商主要是通过入驻提供餐饮外卖服务的美团外卖、饿了么外卖和口碑外卖等平台向消费者提供餐饮服务,又例如各个从事商品零售的服务商主要是通过入驻提供零售服务的京东商城、天猫商城和淘宝商城等平台向消费者出售商品,再例如各个提供住宿、交通服务的服务商主要是入驻提供出行服务的携程旅行、去哪儿旅行和飞猪等平台向消费者提供出行服务等等。With the development of e-commerce, more and more service providers choose to settle in third-party trading platforms to provide consumers with more diverse and personalized services conveniently and efficiently through third-party trading platforms. For example, various service providers in the catering industry mainly provide catering services to consumers through platforms such as Meituan Waimai, Ele.me Takeout, and Word of Mouth, which provide catering takeaway services. For example, various service providers engaged in commodity retailing mainly provide catering services to consumers. Platforms such as Jingdong Mall, Tmall Mall and Taobao Mall that provide retail services sell goods to consumers. For example, various service providers that provide accommodation and transportation services mainly settle in platforms that provide travel services such as Ctrip, Qunar and Fliggy. Provide consumers with travel services and so on.
服务商在入驻交易平台时,需要向交易平台提供一些必要的数据信息,尤其是与其提供的服务内容相关的必要的数据信息,以供交易平台对服务商的数据信息进行规范化处理和整合后向消费者展示。举例而言,以某一服务商入驻外卖交易平台为例,若该服务商的经营项目是餐饮,该服务商至少需要向外卖平台提供预向消费者所提供的菜品信息(如菜品种类、价格等),如该服务商的经营项目是花艺,该服务商至少需要向外卖交易平台提供预向消费者提供的鲜花信息(如鲜花种类、价格等)。When the service provider enters the trading platform, it needs to provide some necessary data information to the trading platform, especially the necessary data information related to the service content provided by the trading platform, so that the trading platform can standardize and integrate the data information of the service provider. Consumer display. For example, take a service provider’s entry into a takeaway trading platform as an example. If the service provider’s business item is catering, the service provider must at least provide the food delivery platform with information about the dishes provided to consumers in advance (such as vegetable varieties, prices, etc.) Etc.), if the service provider’s business project is floral art, the service provider at least needs to provide the outbound transaction platform with the flower information (such as flower type, price, etc.) pre-provided to consumers.
但是,本申请的发明人发现,若某服务商是首次入驻交易平台,那么对于该服务商来讲,由于不熟悉交易平台的操作方式,不仅首先需要花时间学习交易平台的操作方式,而且需要将所提供的服务内容相关的数据信息录入至交易平台中,这将是一项非常庞大而复杂的工作。However, the inventor of this application found that if a service provider is entering the trading platform for the first time, for the service provider, because they are not familiar with the operation of the trading platform, not only need to spend time learning the operation of the trading platform, but also need It will be a very large and complicated task to enter data information related to the provided service content into the trading platform.
再者,若该服务商的经营者(即商家)其准备向消费者提供的服务内容 是首次从事经营,商家前期还需要进行大量的市场调研等工作,才能确定其准备向消费者提供的服务内容的具体服务项目及其相关信息(例如价格、营业时间等)是否在一定程度上符合消费者期望和/或市场需求;在完成了市场调研工作之后才能确定其准备提供的服务内容的具体的服务项目及其相关信息,然后服务商再将其准备提供的服务内容的具体服务项目及其相关信息录入至第三方交易平台中,其工作量将更加的庞大而复杂,难以在短期内完成,尤其是中小服务商,限于资金、人力等资源的限制,前期的入驻工作将显得更加困难。Furthermore, if the operator of the service provider (ie, the merchant) intends to provide consumers with the service content for the first time to engage in business, the merchant still needs to conduct a lot of market research and other work in the early stage to determine the service it intends to provide to consumers. Whether the specific service items of the content and its related information (such as prices, business hours, etc.) meet consumer expectations and/or market needs to a certain extent; the specific service content to be provided can be determined after the completion of the market research work The service items and related information, and then the service provider will enter the specific service items and related information of the service content they are going to provide into the third-party trading platform. The workload will be more large and complicated, and it will be difficult to complete in a short period of time. Especially for small and medium-sized service providers, due to the limitations of capital and human resources, the early entry work will become more difficult.
可见,相关技术中服务商面临庞大而复杂的工作量,导致商家入驻交易平台显得困难重重、寸步难行,前期入驻交易平台费时费力,极大地影响了服务商的用户体验。下面将从一实例中示意性地说明这种困难。It can be seen that service providers face huge and complex workloads in related technologies, which makes it difficult for merchants to enter the trading platform. It is time-consuming and laborious to enter the trading platform in the early stage, which greatly affects the user experience of the service provider. This difficulty will be schematically illustrated in an example below.
如图1所示,示例性地示出了B2C模式中和O2O模式中,服务商、交易平台以及消费者三者之间的关系,服务商通过各种交易平台各自提供的服务商入驻入口(例如交易平台面向服务商而提供的移动APP、桌面客户端、交互式网页界面等)入驻各种交易平台,交易平台将各个服务商提供的服务相关的数据信息存储至交易平台的数据中心(或数据库、或服务器集群)中,交易平台并对这些入驻的服务商的信息进行规范化处理和整合,之后再通过交易平台面向消费者而提供的服务选择入口(例如交易平台面向消费者而提供的移动APP、桌面客户端、交互式网页界面等)向消费者进行展示,以供消费者选择符合消费者期望的服务商以及服务商提供的服务内容,最终实现为消费者提供服务。As shown in Figure 1, it exemplarily shows the relationship between service providers, trading platforms, and consumers in the B2C model and the O2O model. The service providers enter the entrance ( For example, the mobile APP, desktop client, interactive web interface, etc. provided by the trading platform for service providers enter various trading platforms, and the trading platform stores the data information related to the services provided by each service provider to the data center (or In the database, or server cluster), the trading platform standardizes and integrates the information of these service providers, and then through the trading platform to provide consumers with the service selection entrance (such as the mobile platform provided by the trading platform for consumers) APP, desktop client, interactive web interface, etc.) are displayed to consumers, so that consumers can choose service providers that meet consumers' expectations and service content provided by service providers, and finally realize the provision of services for consumers.
如图1中所示的服务商1的经营者是首次准备从事火锅经营业务(即服务商1准备提供的服务内容),且是小本经营,初期打算在某一商务区的写字楼附近开一家大概100㎡(平方米)左右的重庆火锅店,并且经营者准备入驻美团外卖平台,通过线上、线下相结合的方式向消费者提供服务。那么,较为传统的入驻方式是,服务商1的经营者在选址(即某一商务区的写字楼附近)完成后,需要对该商务区进行实地拜访和调研,例如获取消费者群体主要是哪些、主要口味是什么以及消费价格区间等等信息,在获取了必要的市场信息后,并结合自身知识和经营经验,总结分析得出一套菜单。限于信息获取的难度和量以及专业知识的缺乏,服务商1的经营者总结 分析得出的菜单中个各项菜品(即服务商1准备提供的服务内容的具体服务项目)以及价格等信息,在很大程度上可能并不符合此商务区的消费者期望和/或市场需求。As shown in Figure 1, the operator of the service provider 1 is preparing to engage in hot pot business for the first time (that is, the service content that the service provider 1 is going to provide), and it is a small business. The initial plan is to open a business near an office building in a certain business district. The Chongqing hot pot restaurant is about ㎡ (square meter), and the operator is preparing to enter the Meituan takeaway platform to provide services to consumers through a combination of online and offline methods. Then, the more traditional way to settle in is that the operator of the service provider 1 needs to conduct on-site visits and research in the business district after the site selection (that is, near the office building of a certain business district), for example, to obtain the main consumer groups , What are the main flavors and consumer price range and other information, after obtaining the necessary market information, combined with their own knowledge and business experience, sum up and analyze a set of menus. Limited to the difficulty and amount of information acquisition and the lack of professional knowledge, the operator of the service provider 1 summarizes and analyzes the various dishes in the menu (that is, the specific service items of the service content that the service provider 1 is prepared to provide) and information such as prices. To a large extent, it may not meet the consumer expectations and/or market needs of this business district.
服务商1的经营者在确定了菜单后,至少需要将菜单录入至美团外卖平台的数据中心中,才能入驻至美团外卖平台以向消费者提供服务。服务商1的经营者首先需要学习美团外卖平台的菜单录入的操作方式和流程,熟悉了操作流程后,才能进行菜单的录入工作,传统的录入方式主要是三种:第一种,服务商1的经营者以手动的方式将菜单中的菜品及其相关信息一项一项地录入至美团外卖平台的数据中心中;第二种,服务商1的经营者将菜单制作成Excel表格,然后通过批量导入的方式将菜单录入至美团外卖平台的数据中心中;第三种,服务商1的经营者将菜单拍摄成菜单照片,并上传至美团外卖平台的服务器(或服务器集群)中,服务器(或服务器集群)利用计算机视觉技术如进行OCR识别对菜单照片识别,然后将识别出的菜单识别结果存储至数据中心中。其中,第一种和第二种录入方式不仅工作量大,而且录入效率也较为低下;第三种方式,虽然在一定程度上提高了录入效率,但是限于OCR识别技术的限制,识别结果的准确率难以保证,导致录入的菜单结果存在较大误差。After the operator of the service provider 1 has determined the menu, at least the menu needs to be entered into the data center of the Meituan takeaway platform before it can be stationed on the Meituan takeaway platform to provide services to consumers. The operator of the service provider 1 first needs to learn the operation method and process of menu entry on the Meituan takeaway platform. After being familiar with the operation process, they can enter the menu. There are mainly three traditional entry methods: the first one, the service provider The operator of 1 manually enters the dishes and related information in the menu one by one into the data center of the Meituan takeaway platform; in the second, the operator of the service provider 1 makes the menu into an Excel table, Then enter the menu into the data center of the Meituan takeaway platform through batch import; in the third type, the operator of the service provider 1 takes the menu as a photo of the menu and uploads it to the server (or server cluster) of the Meituan takeaway platform In this, the server (or server cluster) uses computer vision technology such as OCR recognition to recognize menu photos, and then stores the recognized menu recognition results in the data center. Among them, the first and second entry methods not only require a lot of work, but also have relatively low entry efficiency; the third method, although it improves entry efficiency to a certain extent, is limited to the limitations of OCR recognition technology and the recognition results are accurate. The rate is difficult to guarantee, resulting in large errors in the entered menu results.
由此可知,服务商1的经营者不仅确定服务内容的具体服务项目(菜单)的工作量庞大而复杂,而将具体服务项目的相关信息录入至交易平台的工作量也是更加庞大而复杂。It can be seen that the operator of the service provider 1 not only has a huge and complicated workload for determining the specific service items (menus) of the service content, but also has a larger and more complicated workload for entering information about specific service items into the trading platform.
有鉴于此,本申请的发明人提出:交易平台是否可以向服务商推荐符合服务商期望的具体服务项目及其相关信息,直接将推荐信息录入至交易平台的数据中心中,服务商不再需要进行具体服务项目及其相关信息的录入工作,以减少服务商初期入驻交易平台的工作量。In view of this, the inventor of this application proposes: whether the trading platform can recommend specific service items and related information that meet the expectations of the service provider to the service provider, and directly enter the recommended information into the data center of the trading platform, and the service provider no longer needs it Carry out the input of specific service items and related information to reduce the workload of service providers entering the trading platform in the initial stage.
为此,本申请提出了发明构思:构建对象推荐模型,该对象推荐模型可以根据输入的服务商准备提供的服务内容的特征信息,向该服务商推荐与其准备提供的服务内容相匹配的至少一个具体服务项目及各项服务项目的相关信息;当服务商准备入驻交易平台时,将服务商准备提供的服务内容的特征信息,输入至该对象推荐模型,推荐模型向服务商推荐与其准备提供的服务内容相匹配的具体服务项目及各项服务项目的相关信息,以辅 助服务商完成交易平台的入驻工作。To this end, this application proposes an inventive concept: to construct an object recommendation model that can recommend at least one service content that matches the service content that the service provider is prepared to provide based on the input feature information of the service content that the service provider is prepared to provide Specific service items and relevant information of each service item; when the service provider is ready to enter the trading platform, the characteristic information of the service content that the service provider is going to provide is input into the object recommendation model, and the recommendation model recommends the service provider and the service it is going to provide The specific service items that match the service content and the relevant information of each service item are used to assist service providers in completing the settlement of the trading platform.
需要说明的是,在本申请的实施例中,示例的交易平台的数据中心是指存储数据的数据库。该存储数据的数据库既可以是内置于交易平台的服务器(或服务器集群)中的存储介质和/或存储装置,也可以是独立于交易平台的服务器(或服务器集群)而存在、并与服务器(或服务器集群)进行通信数据交互的数据存储设备、存储介质和/或存储装置。It should be noted that, in the embodiments of the present application, the data center of the exemplary transaction platform refers to a database that stores data. The database for storing data can either be a storage medium and/or storage device built into the server (or server cluster) of the trading platform, or it can exist independently of the server (or server cluster) of the trading platform and be connected to the server (or server cluster). Or server cluster) data storage equipment, storage medium and/or storage device for communicating and data interaction.
还需要说明的是,在本申请的实施例中,示例的服务商以及交易平台等都是示例性的,并不是对本申请的限制,本领域技术人员可以直接、毫无疑义得确定其他行业的服务商和相应的交易平台之间的相互关系;同时,在本申请的所有实施例中,将重点以从事餐饮业的服务商(例如图1示出的服务商1、3和4)为例进行说明,以充分公开本申请欲请求保护的技术方案。It should also be noted that, in the embodiments of this application, the example service providers and trading platforms are all exemplary, and are not a limitation of this application. Those skilled in the art can directly and without doubt ascertain other industries' The relationship between service providers and corresponding trading platforms; at the same time, in all embodiments of this application, the focus will be on service providers engaged in the catering industry (such as service providers 1, 3, and 4 shown in Figure 1) as examples The description is made to fully disclose the technical solution to be claimed in this application.
可以理解的是,各行各业中均可利用本申请的技术方案入驻电子商务交易平台、尤其是B2C和O2O模式交易平台,本领域技术人员根据本申请中记载的从事餐饮业的服务商入驻电子商务交易平台的过程,可以直接、毫无疑义地确定从事其他行业的服务商利用本申请的技术方案入驻电子商务交易平台的方式和/或过程,因此,在本申请将不再赘述其他行业利用本申请的技术方案入驻电子商务交易平台的具体过程,后文中将举例说明,这些举例不是对本申请的具体限制。It is understandable that the technical solutions of this application can be used in all walks of life to enter e-commerce trading platforms, especially B2C and O2O model trading platforms. Those skilled in the art can enter e-commerce trading platforms based on the service providers engaged in the catering industry described in this application. The process of the business transaction platform can directly and without any doubt determine the way and/or process for service providers in other industries to use the technical solutions of this application to enter the e-commerce transaction platform. Therefore, the use of other industries will not be repeated in this application. The specific process for the technical solution of this application to enter the e-commerce transaction platform will be illustrated in the following text, and these examples are not specific restrictions on this application.
下面详细介绍本申请的所提出的技术方案:The technical solution proposed by this application is described in detail below:
参考图2,图2是本申请一实施例提出的一种对象信息处理方法的流程图,应用于交易平台的服务器(或服务器集群)。如图2所示,该方法包括以下步骤:Referring to FIG. 2, FIG. 2 is a flowchart of an object information processing method proposed by an embodiment of the present application, which is applied to a server (or server cluster) of a trading platform. As shown in Figure 2, the method includes the following steps:
S201,获得对象需求描述信息。S201: Obtain target requirement description information.
在本申请的实施例中,对象是指服务商准备提供的服务内容的具体项目。需要指出的是,本申请中的“服务内容”应当是广义的,指以等价交换的形式,服务商为满足企业、公共团体或其他社会公众的需要而提供的各种劳务活动;既可以是指服务商向消费者提供实体商品,如服饰、首饰、化妆品、餐饮、花卉、日用品、电器、文具、乐器等,也可以是指服务商向消费者提供虚拟商品或消费的服务,如数字影音产品、数字影音娱乐、 软件、教辅培训等。举例而言,例如是从事餐饮经营的服务商,那么对象是指餐厅/餐馆提供的各项不同的菜品;又例如是从事花艺经营的服务商,那么对象是指花店出售的各种不同的鲜花;再例如是从事住宿经营的服务商,那么对象是指酒店提供的各类不同的房间,以上服务商提供的都是实体商品。而例如从事数码影音经营的服务商,那么对象是指影音娱乐经营商向消费者提供的各种数字音乐、数字电影以及周边娱乐项目等;又例如从事教辅培训的服务商,那么对象是指教辅培训机构向消费者提供的各种不同的培训服务项目;再例如是从事软件开发的服务商,那么对象是指软件开发商向消费者提供的各种各样的软件等,以上服务商提供的是虚拟商品或消费的服务。In the embodiment of this application, the object refers to the specific item of the service content that the service provider intends to provide. It should be pointed out that the "service content" in this application should be in a broad sense, referring to various labor activities provided by service providers to meet the needs of enterprises, public organizations or other public in the form of equivalent exchange; both It means that service providers provide consumers with physical goods, such as clothing, jewelry, cosmetics, catering, flowers, daily necessities, electrical appliances, stationery, musical instruments, etc. It can also mean that service providers provide consumers with virtual goods or consumer services, such as digital Audio-visual products, digital audio-visual entertainment, software, education and training, etc. For example, if it is a service provider engaged in catering operations, then the object refers to the different dishes provided by the restaurant/restaurant; another example is a service provider engaged in flower art business, then the object refers to the various types of flowers sold by the flower shop Fresh flowers; another example is a service provider engaged in accommodation operations, then the object refers to the various different rooms provided by the hotel, and the above service providers provide physical goods. For example, for service providers engaged in digital audio-visual operations, the target refers to the various digital music, digital movies, and peripheral entertainment items provided by the audio-visual entertainment operators to consumers; for example, for service providers engaged in teaching-assisted training, the target refers to A variety of different training service projects provided by teaching and training institutions to consumers; another example is a service provider engaged in software development, then the target refers to a variety of software provided by software developers to consumers, and the above service providers What is provided is virtual goods or consumer services.
对象需求描述信息是指描述具体服务内容的信息,当然获得的所述具体服务内容的信息应当是与相应的服务商的期望相匹配的,即是相应的服务商准备提供的服务内容,例如从事餐饮业的服务商,其经营业务通常不可能涉及教辅培训,而餐饮业也分很多中,例如图1中所述的服务商1、3和4各自的主要经营项目分别是:火锅、糕点和咖啡。例如是如图1所示的服务商1的愿望:“打算在某一商务区的写字楼附近开一家大概100㎡(平方米)左右的重庆火锅店”,该服务商1的愿望文本就是服务商1的对象需求描述信息。对象需求描述信息,在一定程度上从多个不同的维度反应服务商准备提供的服务内容的各项特征。如服务商1的对象需求描述信息中包括了店铺位置维度(商务区的写字楼附近)、受众维度(上班族/商务人士)、店铺面积维度(100㎡)三个维度的特征,这三个维度的表征了服务商1准备提供的服务内容(火锅)的三项特征。The target demand description information refers to the information describing the specific service content. Of course, the specific service content information obtained should match the expectations of the corresponding service provider, that is, the service content that the corresponding service provider intends to provide, such as The service providers in the catering industry usually cannot involve teaching and training, and the catering industry is also divided into many categories. For example, the main business items of the service providers 1, 3, and 4 described in Figure 1 are: hot pot, cakes And coffee. For example, the wish of service provider 1 as shown in Figure 1: "I plan to open a Chongqing hot pot restaurant of about 100 square meters (square meters) near an office building in a certain business district." The wish text of this service provider 1 is the service provider 1. The object requirement description information. The target demand description information reflects the various characteristics of the service content that the service provider intends to provide from multiple different dimensions to a certain extent. For example, the service provider 1’s target demand description information includes the characteristics of the three dimensions of the store location dimension (near the office building in the business district), the audience dimension (office workers/business people), and the store area dimension (100㎡). These three dimensions Characterizes the three characteristics of the service content (hot pot) that the service provider 1 intends to provide.
在具体实施方式中,当有新的服务商准备入驻交易平台,即当交易平台的服务器(或服务器集群)接收到从服务商入驻入口(交易平台面向服务商而提供的移动APP、桌面客户端、交互式网页界面等)传入的入驻请求时,交易平台的服务器(或服务器集群)则向服务商入驻入口返回用于指示和引导服务商输入对象需求描述信息的提示信息。例如是在示出服务商入驻入口的电子设备上的显示屏上的一输出框内输出以下内容:“请说出您准备在哪儿开一家什么样的店铺,例如我要在写字楼附近开一家100㎡左右的重庆火锅店,当然您也可以在下方输入框中输入上述信息”,并且还可以执 行以下步骤:检测示出服务商入驻入口的电子设备上是否有声能换能输出器件,若有,则还可以语音播报上述输出框中的内容,以提醒服务商作出输入对象需求描述信息的操作。In a specific implementation, when a new service provider is ready to enter the trading platform, that is, when the server (or server cluster) of the trading platform receives the entry from the service provider (mobile APP and desktop client provided by the trading platform for service providers) , Interactive web interface, etc.) when the incoming request is entered, the server (or server cluster) of the trading platform returns to the service provider’s entry entry prompt information for instructing and guiding the service provider to enter the object’s demand description information. For example, the following is output in an output box on the display screen of the electronic device showing the service provider’s entrance: "Please tell me where and what kind of shop you are going to open. For example, I want to open a 100 shop near an office building. For a Chongqing hot pot restaurant about ㎡, of course, you can also enter the above information in the input box below", and you can also perform the following steps: check whether there is an acoustic energy conversion output device on the electronic equipment showing the service provider’s entry entrance, if so, Then, the content in the above output box can also be broadcast by voice to remind the service provider to input the description information of the object's requirement.
图3示出了本申请一实施例提出的一种对象信息处理方法中获得对象需求描述信息的操作示意图,如图3所示,是以交易平台面向服务商的服务商入驻入口的电子设备是移动终端301中的APP为例,服务商通过移动终端301中的的APP向交易平台的服务器302(或服务器集群)发起入驻请求,交易平台的服务器302(或服务器集群)向移动终端301返回上述内容:“请说出您准备在哪儿开一家什么样的店铺,例如我要在写字楼附近开一家100㎡左右的重庆火锅店,当然您也可以在下方输入框中输入上述信息”,并在移动终端的触摸屏的输出框3011中示出上述内容,同时示出输入框3012以供服务商进行手写输入,并同步通过移动终端301的扬声器语音播放上述内容,当移动终端301的麦克风拾取到服务商的经营者的语音:“我要在写字楼附近开一家300㎡、面向中等收入人群的重庆火锅店”,或者是检测到服务商的经营者在输入框3012中输入的内容:“我要在写字楼附近开一家300㎡、面向中等收入人群的重庆火锅店”,则移动终端301响应于上述拾取到的服务商的经营者的语音或输入框3012中输入的文本内容,将其(拾取到的服务商的经营者的语音或输入框3012中输入的文本内容)发送至交易平台的服务器302(或服务器集群),由此交易平台的服务器完成了服务商的对象需求描述信息的获取工作。Figure 3 shows a schematic diagram of the operation of obtaining object demand description information in an object information processing method proposed by an embodiment of the present application. Take the APP in the mobile terminal 301 as an example. The service provider initiates a registration request to the server 302 (or server cluster) of the trading platform through the APP in the mobile terminal 301, and the server 302 (or server cluster) of the trading platform returns the above to the mobile terminal 301 Content: "Please tell me where and what kind of shop you are going to open. For example, I want to open a Chongqing hot pot restaurant of about 100 square meters near the office building. Of course, you can also enter the above information in the input box below" and move it The output box 3011 of the touch screen of the terminal shows the above content, and the input box 3012 is shown for the service provider to perform handwriting input, and the above content is played synchronously through the speaker of the mobile terminal 301. When the microphone of the mobile terminal 301 picks up the service provider The operator’s voice: “I’m going to open a 300㎡ Chongqing hot pot restaurant for middle-income people near the office building”, or the operator of the service provider detected the content entered in the input box 3012: “I want to be in the office building A 300㎡ Chongqing hot pot restaurant for middle-income people is opened nearby", the mobile terminal 301 responds to the voice of the operator of the service provider or the text entered in the input box 3012, and sends it (the picked up service) The voice of the operator of the merchant or the text content entered in the input box 3012) is sent to the server 302 (or server cluster) of the trading platform, so that the server of the trading platform completes the acquisition of the service provider’s object demand description information.
当然在其他实施例中,还可以是根据维度的设置,以引导的形式,一步一步地辅助服务商从各个维度完成对象需求描述信息的输入工作,其中维度包括以下至少一者:业态维度、受众维度、对象价位维度、对象销量维度、店铺位置维度、店铺面积维度。在具体实施时,先在输出框3011中示出如下内容:“请说出或在下方输入框中输入您准备开一家提供什么服务的店铺,例如火锅店”,提示服务商的经营者确定服务内容;在服务商的经营者确定了服务内容后,刷新输出框3011中示出如下内容:“请说出或在下方输入框中输入您准备在哪儿开XX(火锅)店呢,例如写字楼附近”,提示服务商的经营者确定店铺位置维度;在服务商的经营者确定了店铺位置维度后,再次刷新输出框3011中示出如下内容:“请说出或在下方输入框中输 入您的XX(火锅)店的主要受众人群,例如高收入人员”,提示服务商的经营者确定受众维度;对象需求描述信息中的其他维度的信息的获取与前述维度的信息的输入方式相似,在此不再赘述;以此一步一步地引导服务商完成对象需求描述信息的输入工作,然后移动终端301将获取到完整的对象需求描述信息反馈至服务器302。当然也可以是移动终端301每获取到对象需求描述信息中的一个维度的信息就反馈至服务器302,在本申请中不作具体限制。Of course, in other embodiments, it can also be based on the setting of dimensions, in a form of guidance, to assist service providers step by step in completing the input of object demand description information from various dimensions, where the dimensions include at least one of the following: business dimension, audience Dimension, object price dimension, object sales dimension, store location dimension, store area dimension. In the specific implementation, first show the following content in the output box 3011: "Please speak or enter in the input box below what kind of service you are going to open a store, such as a hot pot restaurant", and prompt the operator of the service provider to determine the service Content; after the operator of the service provider determines the service content, refresh the output box 3011 to show the following content: "Please speak or enter in the input box below where you are going to open a XX (hot pot) shop, for example, near an office building ", prompt the operator of the service provider to determine the store location dimension; after the operator of the service provider determines the store location dimension, refresh the output box 3011 again to show the following content: "Please speak or enter yours in the input box below The main audience groups of XX (hot pot) stores, such as high-income people", prompt the operator of the service provider to determine the audience dimension; the acquisition of other dimensions of information in the target demand description information is similar to the input method of the aforementioned dimension information, here It will not be repeated here; this guides the service provider step by step to complete the input of the object requirement description information, and then the mobile terminal 301 feeds back the acquired complete object requirement description information to the server 302. Of course, it is also possible that the mobile terminal 301 feeds back the information of one dimension in the object requirement description information to the server 302 every time it acquires, and there is no specific limitation in this application.
需要说明的是,在本申请的实施例中,示例性地主要以服务商入口是以图3中示出的移动终端301中的APP为例进行说明,但这不是对本申请的限制,本领域技术人员可以直接、毫无疑义地确定服务商利用本申请的技术方案通过其他服务商入驻入口(交易平台面向服务商而提供的桌面客户端、交互式网页界面等)入驻电子商务交易平台的方式和/或过程。It should be noted that, in the embodiments of the present application, the service provider portal is exemplified by the APP in the mobile terminal 301 shown in FIG. 3 as an example, but this is not a limitation of the present application. Technicians can directly and without doubt determine the way in which service providers use the technical solutions of this application to enter the e-commerce trading platform through other service providers (desktop clients and interactive web interfaces provided by the trading platform for service providers) And/or process.
继续参见图2,在执行完了步骤S201后,继续执行步骤S202,对所述对象需求描述信息进行特征提取,得到多个维度的特征数据。Continuing to refer to FIG. 2, after step S201 is performed, step S202 is continued to perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions.
结合图3,如果服务器302(或服务器集群)获取的对象需求描述信息是服务商的经营者通过移动终端301输入的语音信息或文本信息。With reference to FIG. 3, if the object requirement description information acquired by the server 302 (or server cluster) is the voice information or text information input by the operator of the service provider through the mobile terminal 301.
若服务器302(或服务器集群)获取的对象需求描述信息是语音信息,则步骤S202中,服务器302(或服务器集群)执行以下步骤S401和S402。相应地,步骤S202包括:If the object requirement description information acquired by the server 302 (or server cluster) is voice information, then in step S202, the server 302 (or server cluster) performs the following steps S401 and S402. Correspondingly, step S202 includes:
S401,将所述对象需求描述信息转换为对应的对象需求描述文本。S401: Convert the object requirement description information into a corresponding object requirement description text.
即服务器302(或服务器集群)将接收到的移动设备301发送的服务商输入的语音消息转换成以文本形式表示的对象需求描述文本,以供后续步骤S402对其进行特征提取。例如是将上文中所述的服务商输入的语音消息“我要在写字楼附近开一家300㎡、面向中等收入人群的重庆火锅店”转换成文本,生成对象需求描述文本。That is, the server 302 (or server cluster) converts the received voice message input by the service provider sent by the mobile device 301 into an object requirement description text in text form for feature extraction in the subsequent step S402. For example, the voice message "I want to open a 300m2 Chongqing hot pot restaurant near the office building for middle-income people" input by the service provider mentioned above is converted into text to generate a description of the target's needs.
在一可选实施例中,步骤S401通过以下子步骤S501和S502实现:In an optional embodiment, step S401 is implemented by the following sub-steps S501 and S502:
S501,获得对象需求描述语音。S501: Obtain an object requirement description voice.
即服务器302(或服务器集群)接收移动终端301发起的入驻服务请求后,向移动终端301返回用于指示和引导服务商的经营者输入对象需求描述信息的提示信息,服务商根据提示信息在移动终端301中输入语音消息,例 如是上文中所述的“我要在写字楼附近开一家300㎡、面向中等收入人群的重庆火锅店”,服务器接收上述语音消息,即获得了对象需求描述语音,更具体地,请参见上文中步骤S201中提示服务商输入对象需求描述信息的相关描述,在此不再赘述。That is, after the server 302 (or server cluster) receives the service request initiated by the mobile terminal 301, it returns to the mobile terminal 301 prompt information for instructing and guiding the operator of the service provider to input the object demand description information, and the service provider moves according to the prompt information. A voice message is input into the terminal 301, such as "I want to open a 300 square meters Chongqing hot pot restaurant near the office building for middle-income people" as mentioned above. The server receives the voice message and obtains the voice for describing the target's needs. Specifically, please refer to the relevant description of prompting the service provider to input the target demand description information in step S201 above, which will not be repeated here.
然后执行步骤S502,对所述对象需求描述语音进行语音识别,得到所述对象需求描述文本。Then, step S502 is performed to perform voice recognition on the object requirement description voice to obtain the object requirement description text.
服务器302(或服务器集群)在接收到上述对象需求描述语音“我要在写字楼附近开一家300㎡、面向中等收入人群的重庆火锅店”后,对其进行语音识别(Speech Recognition),将其转换成文本形式,即生成对象需求描述文本。其中,语音识别技术可以参照现有技术中的相关技术即可。After the server 302 (or server cluster) receives the above-mentioned object demand description voice "I want to open a 300㎡ Chongqing hot pot restaurant for middle-income people near the office building", it performs speech recognition (Speech Recognition) and converts it In the form of text, the description text of the object requirement is generated. Among them, the speech recognition technology can refer to related technologies in the prior art.
在执行完了步骤S401后,接着执行步骤S402,对所述对象需求描述文本的语义进行分析,得到与所述多个维度中至少部分维度匹配的特征数据,所述多个维度包括以下至少一者:业态维度、受众维度、对象价位维度、对象销量维度、店铺位置维度、店铺面积维度。After step S401 is performed, step S402 is then performed to analyze the semantics of the target requirement description text to obtain feature data that matches at least part of the multiple dimensions, and the multiple dimensions include at least one of the following : Business format dimension, audience dimension, object price dimension, object sales dimension, store location dimension, store area dimension.
业态维度是指服务商准备营业的时间。例如火锅店通常的营业时间是上午10点整至晚间23点整之间,而花店通常的营业时间是上午8点整至下午16点整之间,而教辅培训机构通常的营业时间是周一至周五的下午15点整至晚间22点整之间、周六至周日的上午8点整至晚间的22点整之间,而数字音乐娱乐主要是借助线上进行营业,其营业时间可以是全天24小时。The format dimension refers to the time when the service provider is ready to open business. For example, the usual business hours of hot pot restaurants are from 10 am to 23:00, while the usual business hours of flower shops are from 8 am to 16 pm, while the usual business hours of teaching and auxiliary training institutions are From Monday to Friday from 15:00 to 22:00 in the evening, from Saturday to Sunday from 8 am to 22:00 in the evening, digital music entertainment is mainly operated online, and its business The time can be 24 hours a day.
受众维度是指服务商准备提供的服务内容所面向的消费群体。例如化妆品主要面向的消费群体是成年的年轻女性,文具主要面向的消费群体是学生等等,不再详细列举。而且,消费者因其身份、社会地位以及财富能力等,所需要的消费品也不尽相同,以汽车为例,大众、别克汽车主要面向中低收入人群,奔驰、奥迪汽车主要面向中高收入人群,法拉利、玛莎拉蒂等主要面向超高收入人群,因此,在确定受众维度时还可以考虑消费者的身份、社会地位和消费能力等,以使服务商提供的服务内容与对应的消费群体相匹配。The audience dimension refers to the consumer groups that the service provider intends to provide. For example, the main consumer group for cosmetics is adult young women, and the main consumer group for stationery is students, etc., which will not be listed in detail. Moreover, consumers need different consumer goods due to their identity, social status, wealth and ability, etc. Taking automobiles as an example, Volkswagen and Buick are mainly for low- and middle-income groups, and Mercedes-Benz and Audi are mainly for high- and middle-income groups. Ferrari, Maserati, etc. are mainly for ultra-high-income groups. Therefore, the identity, social status, and spending power of consumers can also be considered when determining the audience dimensions, so that the service content provided by the service provider matches the corresponding consumer group.
对象价位维度是指服务商准备提供的服务内容中的各项具体服务项目的价格和/或价格所属的档次区间。例如在餐饮业中,对象价位维度是指各个菜品的价格和/或价格所属的档次区间,以两道著名的川菜开水白菜和麻 婆豆腐为例,其中,开水白菜因其制作工艺的复杂度,使得其价格明细高于更能为大众所接受的麻婆豆腐。又例如在教辅培训业中,对象价位维度是指各个不同培训课程的价格和/或价格所属的档次区间,例如面向企业管理者的定向培训课程的价格通常高于面向小学生的兴趣爱好辅导培训课程。The target price dimension refers to the price of each specific service item in the service content that the service provider intends to provide and/or the grade range to which the price belongs. For example, in the catering industry, the target price dimension refers to the price of each dish and/or the grade range to which the price belongs. Take the two famous Sichuan dishes of boiled cabbage and Mapo tofu as examples. Among them, boiled cabbage is due to the complexity of its production process. , Making its price breakdown higher than that of Mapo Tofu, which is more acceptable to the public. For another example, in the teaching assistant training industry, the target price dimension refers to the price of each different training course and/or the price range to which the price belongs. For example, the price of oriented training courses for business managers is usually higher than that for primary school students’ hobbies and hobbies. course.
对象销量维度是指服务商准备提供的服务内容各项具体服务项目的销量。例如在餐饮业中,对象销量维度是指各种菜品的销量,如上述的麻婆豆腐因其价格比开水白菜更加亲民,使得麻婆豆腐更加畅销。又例如在教辅培训中,如上述面向小学生的兴趣爱好辅导培训课程的受众比面向企业管理者的定向培训课程的受众更广,使得面向小学生的兴趣爱好辅导培训课程更加畅销。The target sales dimension refers to the sales volume of each specific service item of the service content that the service provider intends to provide. For example, in the catering industry, the target sales dimension refers to the sales volume of various dishes. For example, the above-mentioned Mapo Tofu is more popular than the boiled cabbage because of its price. For another example, in the teaching assistant training, the audience of the above-mentioned hobby tutoring training courses for elementary school students is wider than that of the targeted training courses for business managers, making the hobby tutoring training courses for elementary school students more popular.
店铺位置维度是指服务商准备新开的店铺的具体地址。例如餐厅多开在生活区或商务区附近,而且商务区的快餐厅的数量也明显多于生活区附近的快餐厅。而教辅培训机构多开在距离学校较近的区域。The store location dimension refers to the specific address of the new store that the service provider plans to open. For example, restaurants are mostly opened in the living area or near the business area, and the number of fast food restaurants in the business area is also significantly more than that in the living area. The teaching and auxiliary training institutions are mostly located in areas closer to the school.
店铺面积维度是指服务商准备新开的店铺的实体店的店面面积。在很多行业中,都需要实体经营地址才能获得工商许可,以许可服务商经营注册业务。The store area dimension refers to the store area of the physical store where the service provider plans to open a new store. In many industries, a physical business address is required to obtain a business license to permit service providers to operate registered businesses.
需要说明的是,以上关于维度的描述均是示例性的介绍,因各行各业,各有不同,纷繁复杂,不胜枚举,在此不再对其进行展开介绍,因此上述示例并不是穷举性地列举,更不是对本申请的限制。以上六种维度对应至不同的行业中时,本领域技术人员可以根据对该行业的数据进行分析后,确定各个维度所对应的特征数据。It should be noted that the above descriptions of dimensions are all exemplary introductions. Because of the various industries, they are different, complicated, and numerous, so I will not introduce them here. Therefore, the above examples are not exhaustive. It is not a restriction on this application. When the above six dimensions correspond to different industries, those skilled in the art can determine the characteristic data corresponding to each dimension after analyzing the data of the industry.
语义分析是NLP(Natural Language Processing)即自然语音处理技术学科中的一个分支技术,利用NLP技术对上述步骤S401中生成的对象需求描述文本进行语义分析,从上述对象需求描述信息中提取出从不同维度表征服务商的服务内容的特征数据。其中NLP技术可以参照现有技术中的相关技术即可。Semantic analysis is NLP (Natural Language Processing), which is a branch of natural speech processing technology. It uses NLP technology to perform semantic analysis on the object requirement description text generated in step S401 above, and extracts different information from the above object requirement description information. The dimension represents the characteristic data of the service content of the service provider. The NLP technology can refer to related technologies in the prior art.
下面以上述对象需求描述文本:“我要在写字楼附近开一家300㎡面向中等收入人群的重庆火锅店”进行说明,通过对上述文本进行分词和词义标注后,得到下述句式:The following is the description text of the above object requirements: "I want to open a 300 square meters Chongqing hot pot restaurant for middle-income people near the office building". After the above text is segmented and marked, the following sentence structure is obtained:
我要在I want to be 写字楼附近Office building 开一家Open a family 300㎡300㎡ 面向Oriented towards 中等收入人群Middle-income people of 重庆Chongqing 火锅hot pot shop
进行提取,提取出了如下关键词:“写字楼附近”、“300㎡”、“中等收入人群”和“火锅”;其中,“火锅”表征了服务商准备提供的服务内容是火锅餐饮,而“写字楼附近”、“300㎡”、“面向中等收入人群”分别从店铺位置维度(写字楼附近)、受众维度(上班族/商务人士、中等收入人群)、店铺面积维度(300㎡)三个维度表征了服务商准备向消费者提供的服务内容(火锅)。After extraction, the following keywords were extracted: "near office building", "300 square meters", "middle-income group" and "hot pot"; among them, "hot pot" means that the service content that the service provider intends to provide is hot pot catering, and " "Near office building", "300㎡", and "for middle-income people" are represented by three dimensions: store location (near office building), audience (office workers/business people, middle-income people), and store area (300㎡) The content of the service (hot pot) that the service provider intends to provide to consumers.
若服务器302(或服务器集群)获取的对象需求描述信息本身就是文本信息,在步骤S202中,服务器302(或服务器集群)则只需要执行步骤S402即可,具体地,请参见上文中有关步骤S402的相关描述,在此不再赘述。If the object requirement description information acquired by the server 302 (or server cluster) is itself text information, in step S202, the server 302 (or server cluster) only needs to perform step S402. For details, please refer to the above related step S402 The related description of, I won’t repeat it here.
在执行完步骤S202后,接着执行步骤S203,将多个维度的特征数据输入预先训练的对象推荐模型,得到推荐对象信息,其中,所述对象推荐模型是根据多个维度的样本特征数据以及所述多个维度中各个维度的预设权重,对预设模型进行训练得到的。After step S202 is performed, step S203 is performed to input feature data of multiple dimensions into a pre-trained object recommendation model to obtain recommended object information, where the object recommendation model is based on sample feature data of multiple dimensions and all The preset weights of each of the multiple dimensions are obtained by training the preset model.
预设模型可以预先选择的神经网络模型,例如根据大数据分析技术,进行逻辑回归运算得到的数学模型。The preset model can be a neural network model selected in advance, for example, a mathematical model obtained by a logistic regression operation according to a big data analysis technology.
在一种示例性的实施例中,对象推荐模型可以通过以下步骤S601和S602实现。In an exemplary embodiment, the object recommendation model can be implemented through the following steps S601 and S602.
S601,获得多组对象信息中每组对象信息对应的多个维度的样本特征数据。S601: Obtain sample feature data of multiple dimensions corresponding to each group of object information in multiple groups of object information.
多组对象信息是指不同组别的描述对象的信息。以餐饮业为例,通常则需要获得以下三个组别的描述对象的信息:菜品名称和对应的价格数据(例如水煮鱼&价格、土豆丝&价格、宫保鸡丁&价格……)、商户(即服务商)数据(川/湘/鲁/粤、商务区/生活区、重庆火锅/中餐/西餐、店面面积……)、销售数据(畅销:水煮鱼……,滞销:土豆丝)。以教辅培训也为例,通常需要获得以下三个组别的描述对象的信息:课程种类和对应的价格数据(钢琴基础/中级/高级课&价格、游泳初级/中级/高级课&价格、书法初级/中级/高级课&价格)、培训机构数据(胎教/少儿/青少年/成人、线上/线下、学校附近/商务区、可容纳学员数量….)、销售数据(畅销:钢琴课……,滞销:书法课……)。其他行业,与之类似,本领域技术人员可以 根据实际需要进行灵活设置。Multi-group object information refers to information describing objects in different groups. Taking the catering industry as an example, it is usually necessary to obtain the following three groups of information describing the object: the name of the dish and the corresponding price data (such as boiled fish & price, potato shreds & price, kung pao chicken & price...) , Merchant (ie service provider) data (Sichuan/Hunan/Lu/Guangdong, business district/living area, Chongqing hot pot/Chinese food/Western food, store area...), sales data (best seller: boiled fish..., slow-moving: potatoes Silk). Taking teaching assistant training as an example, it is usually necessary to obtain the following three groups of description object information: course type and corresponding price data (basic piano/intermediate/advanced course & price, swimming elementary/intermediate/advanced course & price, Calligraphy elementary/intermediate/advanced courses & prices), training institution data (prenatal education/children/youth/adults, online/offline, near school/business district, number of students that can accommodate....), sales data (best-selling: piano lessons) ......, slow sales: calligraphy class......). Similar to other industries, those skilled in the art can make flexible settings according to actual needs.
每组对象信息对应的多个维度的样本特征数据是指每个组别的描述对象的信息中的不同维度的样本特征数据。例如上述的组别“菜品名称和对应的价格数据”描述对象的信息中包括了对象是菜品的“对象价位维度”的样本特征数据;组别“商户数据”描述对象的信息中包括了对象是菜品的“店铺位置维度”、“店铺面积维度”、“受众维度(菜系可以间接地确定对应的受众)”的样本特征数据;组别“销售数据”描述对象的信息中包括了对象是菜品的“对象销量维度”的样本特征数据。The sample feature data of multiple dimensions corresponding to each group of object information refers to the sample feature data of different dimensions in the information describing the object of each group. For example, the above-mentioned group "Dish Name and Corresponding Price Data" describes the object information including the sample feature data of the "object price dimension" where the object is the dish; the group "Merchant Data" describes the object information including the object is The sample feature data of the dishes' "store location dimension", "store area dimension", and "audience dimension (cuisine can indirectly determine the corresponding audience)"; the group "sales data" describes the object's information including the object is the dish Sample characteristic data of the "object sales dimension".
具体实施时,预先从云端网络中抓取大量的不同服务商各自提供的服务内容的相关数据信息,对这些数据信息进行大数据分析,以获得大量的、从多个不同的维度表征服务商的服务内容的特征的多种样本特征数据。以餐饮业为例,外卖平台预先收集已经入驻至本平台的商户的所有数据,对其按照上述组别进行归类整理,之后进行大数据分析,进而提取出多组菜品信息中每组菜品信息对应的多个维度的样本特征数据。In specific implementation, a large number of relevant data information of the service content provided by different service providers are captured in advance from the cloud network, and big data analysis is performed on these data information to obtain a large amount of information that characterizes the service provider from multiple different dimensions. Various sample characteristic data of the characteristics of the service content. Taking the catering industry as an example, the takeaway platform collects all the data of the merchants that have settled on the platform in advance, sorts them according to the above groups, and then conducts big data analysis to extract each group of dish information from multiple groups of dish information Corresponding sample feature data in multiple dimensions.
S602,以所述多组对象信息各自对应的多个维度的样本特征数据为训练集,结合所述多个维度中各个维度的预设权重,对预设模型进行训练,得到所述对象推荐模型。S602. Use the sample feature data of multiple dimensions corresponding to each of the multiple sets of object information as a training set, and combine the preset weights of each of the multiple dimensions to train a preset model to obtain the object recommendation model .
在获取了上述多个维度的样本特征数据后,还需要对其进行再次分析,以确定每个维度的样本特征数据的初始权重,即预设权重。例如在餐饮业中,菜品是否畅销相对于店铺位置将更加直接地影响到商户的营利,也就是说在餐饮业中,对象销量维度的权重通常是大于店铺位置维度的。而在花艺业中,店铺位置距离花农以及预定市场(例如生活区)的距离相对于店铺面积的大小将更加直接关系鲜花的新鲜度和运算成本,从而直接关乎到商户的营利,也就是说在花艺业中,店铺位置维度的权重通常大于店铺面积维度。对应于不同行业的服务商所提供的服务内容的具体服务项目(即对象)的各个维度的样本特征数据的预设权重,可以通过对上述多个维度的样本特征数据进行大数据分析后确定。After acquiring the sample feature data of the multiple dimensions, it needs to be analyzed again to determine the initial weight of the sample feature data of each dimension, that is, the preset weight. For example, in the catering industry, whether the dishes sell well relative to the location of the store will more directly affect the profitability of the merchant. That is to say, in the catering industry, the weight of the object sales dimension is usually greater than the store location dimension. In the flower industry, the distance between the shop location and the flower grower and the predetermined market (such as the living area) relative to the size of the shop area will be more directly related to the freshness of the flowers and the computing cost, which is directly related to the profit of the merchant. In the floral industry, the weight of the store location dimension is usually greater than the store area dimension. The preset weights of the sample feature data of each dimension of specific service items (ie objects) corresponding to the service content provided by service providers in different industries can be determined by performing big data analysis on the sample feature data of the above multiple dimensions.
然而上述确定的各个维度的预设权重通常并不准确。此时,将上述多组对象信息各自对应的多个维度的样本特征数据为训练集,结合多个维度中各个维度的预设权重,对预设模型进行训练,使得预设模型对初期确定 的各个维度的预设权重进行不断的迭代优化,最终得到所述对象推荐模型。However, the preset weights of each dimension determined above are usually not accurate. At this time, the sample feature data of the multiple dimensions corresponding to the above multiple sets of object information are used as the training set, and the preset weights of each of the multiple dimensions are combined to train the preset model, so that the preset model is The preset weights of each dimension are continuously optimized iteratively, and finally the object recommendation model is obtained.
推荐对象信息是指将样本数据输入对象推荐模型后,对象推荐模型输出的与该服务商提供的对象需求描述信息相匹配的推荐结果,也即准备提供的服务内容相匹配的至少一个具体服务项目及各项服务项目的相关信息。以餐饮业为例,是指对象推荐模型根据商户的菜品需求描述信息中的特征数据,输出的各项推荐菜品及推荐定价,例如下述表1所示的推荐菜品信息。以教辅培训业为例,是指对象推荐模型根据商户的课程需求描述信息中的特征数据,输出的各项推荐课程及推荐定价。例如小学一至三年级作文培训:¥80.00元/每小时,小学四至六年级作文培训:¥100.00元/每小时,等等。Recommended object information refers to the recommendation result output by the object recommendation model that matches the object demand description information provided by the service provider after the sample data is input into the object recommendation model, that is, at least one specific service item that matches the content of the service to be provided And the relevant information of each service item. Taking the catering industry as an example, it means that the object recommendation model outputs various recommended dishes and recommended prices based on the characteristic data in the description information of the merchant’s dish demand, such as the recommended dish information shown in Table 1 below. Taking the teaching assistant training industry as an example, it means that the target recommendation model outputs various recommended courses and recommended pricing according to the characteristic data in the description information of the course requirements of the merchants. For example, composition training for grades one to three in elementary school: RMB 80.00 per hour, composition training for grades four to six in elementary school: RMB 100.00 per hour, and so on.
训练得到了对象推荐模型后,当服务商入驻交易平台时,在得到了多个维度的特征数据后,将多个维度的特征数据输入对象推荐模型后,对象推荐模型进行处理后,为服务商输出与服务商准备提供的服务内容相匹配的推荐对象信息。例如上述的特征数据“写字楼附近”、“300㎡”、“中等收入人群”和“火锅”,输入对象推荐模型后,输出了以下表1所示推荐对象(菜品)信息:After training the object recommendation model, when the service provider enters the trading platform, after obtaining the feature data of multiple dimensions, input the feature data of multiple dimensions into the object recommendation model. After the object recommendation model is processed, it becomes the service provider Output the recommended object information that matches the service content that the service provider intends to provide. For example, the above feature data "near office building", "300㎡", "middle-income group" and "hot pot", after inputting the object recommendation model, output the recommended object (dish) information shown in Table 1 below:
表1,推荐菜品信息Table 1, Recommended dishes information
牛油麻辣底料(2人份)Butter Spicy Base (Serves 2) ¥85.00元¥85.00 Yuan
清油麻辣底料(2人份)Qingyou Spicy Base (Serves for 2) ¥75.00元¥75.00 Yuan
番茄底料(2人份)Tomato base (for 2 people) ¥45.00元¥45.00 yuan
菌汤底料(2人份)Bacteria soup base (for 2 people) ¥55.00元¥55.00 Yuan
肥牛Fat cow ¥19.00元¥19.00 yuan
肥羊Fat sheep ¥22.00元¥22.00 yuan
毛肚Hairy belly ¥29.00元¥29.00 yuan
…......... ….........
S204,输出所述推荐对象信息。S204: Output the recommended object information.
即将推荐模型的输出结果反馈至服务商的入驻入口或存储至交易平台的数据服务中心。That is, the output results of the recommendation model are fed back to the service provider's entry portal or stored in the data service center of the trading platform.
在输出推荐对象信息至服务商的入驻入口时,可以以不同维度作为参 照对输出结果(对象)进行排序输出,例如在餐饮业中,是以对象销量维度作为参照进行排序,即按照销量从高到低的顺序,输出推荐菜品信息,将销量较好的菜品排在队列较靠前的位置。When outputting the recommended object information to the service provider’s entry portal, the output results (objects) can be sorted and output based on different dimensions. For example, in the catering industry, the target sales dimension is used as a reference for sorting, that is, according to the highest sales volume. To the lower order, output the recommended dishes information, and put the dishes with better sales in the higher position in the queue.
采用本申请的技术方案,交易平台的服务器(或服务器集群)获得大量的样本特征数据,这些样本特征数据不仅表征服务商的服务内容的特征,而且分别从多个不同的角度(即维度)反映了服务内容的特征;并为每个维度赋予预设权重。利用多个维度并且每个维度赋予了预设权重的样本特征数据,对预设模型进行训练,例如是对预选择的神经网络模型进行训练,得到了对象推荐模型,对象推荐模型可以根据服务商准备提供的服务内容的相关信息,向该服务商推荐与其准备提供的服务内容相匹配的至少一个具体服务项目及各项服务项目的相关信息。Using the technical solution of this application, the server (or server cluster) of the trading platform obtains a large amount of sample characteristic data, which not only characterizes the characteristics of the service provider’s service content, but also reflects from multiple different angles (ie dimensions) The characteristics of the service content; and assign preset weights to each dimension. Use sample feature data with multiple dimensions and preset weights assigned to each dimension to train the preset model, for example, to train a pre-selected neural network model to obtain an object recommendation model. The object recommendation model can be based on the service provider The relevant information of the service content to be provided is recommended, and at least one specific service item and relevant information of each service item that match the service content to be provided are recommended to the service provider.
当有服务商准备入驻交易平台时,交易平台的服务器(或服务器集群)获得服务商准备提供的服务内容的相关信息,即对象需求描述信息后,对服务商的对象需求描述信息进行特征提取,从描述信息中提取出与服务内容相关、从不同角度表征服务内容的特征信息,即从对象需求描述信息中提取出多个维度的特征数据,然后将从描述信息中提取出的多个维度的特征数据输入预先训练的对象推荐模型,对象推荐模型进行处理后,输出与该服务商准备提供的服务内容相匹配的至少一个具体服务项目及各项服务项目的相关信息,即推荐对象信息。When a service provider is ready to enter the trading platform, the server (or server cluster) of the trading platform obtains the relevant information of the service content that the service provider is going to provide, that is, the object demand description information, and then extracts the characteristics of the service provider’s object demand description information. Extract feature information related to the service content from the description information and characterize the service content from different perspectives, that is, extract feature data of multiple dimensions from the description information of the target demand, and then extract the multiple dimensions of the service content from the description information. The characteristic data is input to the pre-trained object recommendation model, and after the object recommendation model is processed, it outputs at least one specific service item and related information of each service item that matches the service content that the service provider intends to provide, that is, recommendation object information.
采用本申请提供的技术方案,只需要将对象推荐模型输出的推荐对象信息保存至交易平台的数据中心即可,从而帮助服务商将其准备提供的服务内容相关的部分数据信息录入至交易平台中,减少服务商学习交易平台的学习量和录入服务内容相关的数据信息的工作量,以辅助服务商快速、高效地完成入驻交易平台的工作。Using the technical solution provided by this application, it is only necessary to save the recommended object information output by the object recommendation model in the data center of the trading platform, thereby helping the service provider to enter some data information related to the service content that it is preparing to provide into the trading platform , To reduce the amount of learning for service providers to learn the trading platform and the workload of entering data information related to the service content, so as to assist service providers to quickly and efficiently complete the work of entering the trading platform.
本申请另一实施例提出的一种对象信息处理方法图,应用于交易平台的服务器(或服务器集群)。该方法包括以下步骤:A diagram of an object information processing method proposed in another embodiment of the present application is applied to a server (or server cluster) of a trading platform. The method includes the following steps:
S701,获得对象需求描述信息。S701: Obtain target requirement description information.
与上述步骤S201相同,具体请参见步骤S201。It is the same as the above step S201, please refer to step S201 for details.
S702,对所述对象需求描述信息进行特征提取,得到多个维度的特征数据。S702: Perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions.
与上述步骤S202相同,具体请参见步骤S202。It is the same as the above step S202, please refer to step S202 for details.
S703,对所述对象需求描述信息进行特征提取,得到多个维度各自的指定权重。S703: Perform feature extraction on the object requirement description information to obtain respective designated weights for multiple dimensions.
指定权重是根据服务商所经营的业务(即提供的服务内容),为服务商的描述信息中的各个维度的特征数据进行指定的权重。The designated weight is based on the business operated by the service provider (that is, the service content provided), and the designated weight for the characteristic data of each dimension in the description information of the service provider.
不同服务商对于不同的维度的关注度也可能不尽相同,例如图1中所述的服务商1、3和4虽然都是经营餐饮业的,但是服务商4的经营业务是咖啡,相较于经营火锅的服务商1和经营糕点的服务商3,更加希望将店铺开在商务区附近,尤其是年轻的上班族较多的地区,即更加关注店铺位置维度。对于这种特殊服务内容的对象,可以对所述对象需求描述信息进行特征提取,得到多个维度各自的指定权重。Different service providers may have different levels of attention to different dimensions. For example, although the service providers 1, 3, and 4 described in Figure 1 are all operating in the catering industry, the service provider 4’s business is coffee. Service providers 1 who operate hot pot and service providers 3 who operate cakes prefer to open their stores near business districts, especially in areas where there are more young office workers, that is, they pay more attention to the dimension of store locations. For the object of this kind of special service content, feature extraction can be performed on the object requirement description information to obtain the respective designated weights of multiple dimensions.
需要指出的是,上述步骤S702和S703可以并行执行,也可以串行执行;串行执行时,可以是先执行步骤S702,后执行步骤S703;当然也可以是先执行步骤S703,后执行步骤S702;It should be pointed out that the above steps S702 and S703 can be executed in parallel or serially; in serial execution, step S702 can be executed first, and then step S703; of course, step S703 can be executed first, and then step S702 can be executed. ;
S704,将多个维度的特征数据输入预先训练的对象推荐模型,得到推荐对象信息,包括:将多个维度的特征数据和所述多个维度各自的指定权重输入预先训练的对象推荐模型,得到推荐对象信息;其中,所述对象推荐模型是根据多个维度的样本特征数据以及所述多个维度中各个维度的预设权重,对预设模型进行训练得到的。S704. Inputting feature data of multiple dimensions into a pre-trained object recommendation model to obtain recommended object information includes: inputting feature data of multiple dimensions and respective specified weights of the multiple dimensions into the pre-trained object recommendation model to obtain Recommended object information; wherein the object recommendation model is obtained by training a preset model based on sample feature data of multiple dimensions and preset weights of each of the multiple dimensions.
然后再将将多个维度的特征数据和所述多个维度各自的指定权重输入预先训练的对象推荐模型,对象推荐模型在进行处理时会考虑新的影响因子即指定权重,对象推荐模型输出的推荐信息更加符合服务商的期望。Then, the feature data of multiple dimensions and the respective specified weights of the multiple dimensions are input into the pre-trained object recommendation model. The object recommendation model will consider the new influence factor, namely the specified weight, when processing the object recommendation model. The recommended information is more in line with the expectations of the service provider.
对象推荐模型的处理过程与上述步骤S203相似,具体请参见步骤S203。The processing process of the object recommendation model is similar to the above step S203, please refer to step S203 for details.
S705,输出所述推荐对象信息。S705: Output the recommended object information.
与上述步骤S204相似,具体请参见步骤S204。Similar to the above step S204, please refer to step S204 for details.
参考图5,图5是本申请又一实施例提出的一种对象信息处理方法的流程图,应用于交易平台的服务器(或服务器集群)。如图5所示,该方法包括以下步骤:Referring to FIG. 5, FIG. 5 is a flowchart of an object information processing method proposed by another embodiment of the present application, which is applied to a server (or server cluster) of a trading platform. As shown in Figure 5, the method includes the following steps:
S801,获得对象需求描述信息。S801: Obtain target requirement description information.
与上述步骤S201相同,具体请参见步骤S201。It is the same as the above step S201, please refer to step S201 for details.
S802,对所述对象需求描述信息进行特征提取,得到多个维度的特征数据。S802: Perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions.
与上述步骤S202相同,具体请参见步骤S202。It is the same as the above step S202, please refer to step S202 for details.
S803,将多个维度的特征数据输入预先训练的对象推荐模型,得到推荐对象信息,其中,所述对象推荐模型是根据多个维度的样本特征数据以及所述多个维度中各个维度的预设权重,对预设模型进行训练得到的。S803: Input feature data of multiple dimensions into a pre-trained object recommendation model to obtain recommended object information, where the object recommendation model is based on sample feature data of multiple dimensions and presets of each of the multiple dimensions. The weight is obtained by training the preset model.
与上述步骤S203相同,具体请参见步骤S203。It is the same as the above step S203, please refer to step S203 for details.
S804,输出所述推荐对象信息。S804: Output the recommended object information.
与上述步骤S204相同,具体请参见步骤S204。It is the same as the above step S204, please refer to step S204 for details.
S805,获得对象调整信息,所述对象调整信息用于添加新的对象信息至所述推荐对象信息中,或从所述推荐对象信息中删除部分对象信息。S805: Obtain object adjustment information, where the object adjustment information is used to add new object information to the recommended object information or delete part of the object information from the recommended object information.
推荐对象信息可能仍然存在部分误差,与服务商的期望之间存在一些差距,需要服务商进行手动修正。以餐饮业为例,例如缺少了某些服务商期望的菜品的信息,或者多余了某些服务商不期望的菜品的信息,需要服务商的经营者手动添加或删除,当然此处的“手动”应当是广义的,也可以是如获取对象描述信息时一样,通过语音指令或点击屏幕上示出的操作按钮进行相应操作的形式向服务商入驻入口中输入调整信息,以指示添加新的对象信息至推荐对象信息中,或从推荐对象信息中删除部分对象信息。There may still be some errors in the recommended target information, and there are some gaps between the service provider’s expectations and the service provider’s manual correction. Take the catering industry as an example. For example, information about dishes expected by certain service providers is missing, or information about dishes not expected by service providers is superfluous, which needs to be manually added or deleted by the operator of the service provider. Of course, the “manual "It should be in a broad sense. It can also be the same as when obtaining object description information, through voice commands or clicking the operation buttons shown on the screen to perform corresponding operations to enter adjustment information into the service provider’s entry entrance to instruct to add new objects. The information is added to the recommended object information, or part of the object information is deleted from the recommended object information.
调整信息也应当是广义的。例如还可以是用于为对象赋予的别名的信息,如在餐饮中,“肉末粉条”又称“蚂蚁上树”,“红豆奶茶”又称“相思奶茶”等等,或者是用于调整对象的价格的信息,如调整菜品的价格信息。The adjustment information should also be broad. For example, it can also be used to assign alias information to the object. For example, in catering, "minced meat vermicelli" is also called "ant on the tree", "red bean milk tea" is also called "Acacia milk tea", etc., or used for adjustment Information about the price of the object, such as adjusting the price of dishes.
S806,根据所述对象调整信息,对所述推荐对象信息进行调整。S806: Adjust the recommended object information according to the object adjustment information.
在获得了上述调整信息后,根据调整信息中的具体调整指令,对推荐对象信息进行相应的调整操作,例如添加缺失的对象,删除多余的对象,赋予别名等。After obtaining the above adjustment information, according to the specific adjustment instructions in the adjustment information, corresponding adjustment operations are performed on the recommended object information, such as adding missing objects, deleting redundant objects, assigning aliases, and so on.
S807,将调整后的推荐对象信息录入到对象数据库中。S807: Enter the adjusted recommended object information into the object database.
即将调整后的推荐对象信息存储至交易平台的数据中心。例如将调整后的推荐菜品存储至外卖平台的数据中心中。The adjusted recommendation object information will be stored in the data center of the trading platform. For example, the adjusted recommended dishes are stored in the data center of the food delivery platform.
参考图6,图6是本申请再一实施例提出的一种对象信息处理方法的流程图,应用于交易平台的服务器(或服务器集群)。如图6所示,该方法包括以下步骤:Referring to FIG. 6, FIG. 6 is a flowchart of an object information processing method proposed by another embodiment of the present application, which is applied to a server (or server cluster) of a trading platform. As shown in Figure 6, the method includes the following steps:
S901,获得对象需求描述信息。S901: Obtain target requirement description information.
与上述步骤S801相同,具体请参见步骤S801。It is the same as the above step S801, please refer to step S801 for details.
S902,对所述对象需求描述信息进行特征提取,得到多个维度的特征数据。S902: Perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions.
与上述步骤S802相同,具体请参见步骤S802。It is the same as the above step S802, please refer to step S802 for details.
S903,将多个维度的特征数据输入预先训练的对象推荐模型,得到推荐对象信息,其中,所述对象推荐模型是根据多个维度的样本特征数据以及所述多个维度中各个维度的预设权重,对预设模型进行训练得到的。S903. Input feature data of multiple dimensions into a pre-trained object recommendation model to obtain recommended object information, where the object recommendation model is based on sample feature data of multiple dimensions and presets for each of the multiple dimensions. The weight is obtained by training the preset model.
与上述步骤S803相同,具体请参见步骤S803。It is the same as the above step S803, please refer to step S803 for details.
S904,输出所述推荐对象信息。S904: Output the recommended object information.
与上述步骤S804相同,具体请参见步骤S804。It is the same as the above step S804, please refer to step S804 for details.
S905,获得对象调整信息,所述对象调整信息用于添加新的对象信息至所述推荐对象信息中,或从所述推荐对象信息中删除部分对象信息。S905: Obtain object adjustment information, where the object adjustment information is used to add new object information to the recommended object information or delete part of the object information from the recommended object information.
与上述步骤S805相同,具体请参见步骤S805。It is the same as the above step S805, please refer to step S805 for details.
S906,根据所述对象调整信息,对所述推荐对象信息进行调整。S906: Adjust the recommended object information according to the object adjustment information.
与上述步骤S806相同,具体请参见步骤S806。It is the same as the above step S806, please refer to step S806 for details.
S907,将调整后的推荐对象信息录入到对象数据库中。S907: Enter the adjusted recommended object information into the object database.
与上述步骤S807相同,具体请参见步骤S807。It is the same as the above step S807, please refer to step S807 for details.
S908,获得基于所述调整后的推荐对象的信息而生成的多个维度的新的样本特征数据。S908: Obtain new sample feature data of multiple dimensions generated based on the adjusted information of the recommended object.
将上述最后存储至数据中心的推荐对象的信息(或是调整后的推荐对象信息)进行大数据分析,生成新的样本特征数据。其实现方式与步骤S601相似,只是步骤S601所使用的数据是云端抓取的数据分析后生成的样本数据,而步骤S908中所使用的数据是推荐对象的信息(或调整后的推荐对象的信息)生成的新的样本特征数据,准确性更高。因此步骤S908的实现方式请参见步骤S601,在此不再赘述。Perform big data analysis on the above-mentioned recommended object information (or adjusted recommended object information) last stored in the data center to generate new sample feature data. Its implementation is similar to step S601, except that the data used in step S601 is sample data generated after analysis of data captured by the cloud, and the data used in step S908 is the information of the recommended object (or the adjusted information of the recommended object) ) The new sample feature data generated has higher accuracy. Therefore, for the implementation of step S908, please refer to step S601, which will not be repeated here.
S909,根据生成的多个维度的新的样本特征数据,对所述对象推荐模 型进行更新。S909: Update the object recommendation model according to the generated new sample feature data in multiple dimensions.
利用的新的样本特征数据反哺至对象推荐模型,使对象推荐模型进行深度学习,使得对象推荐模型更加优化,具有更好的泛化性能。The new sample feature data used is fed back to the object recommendation model, so that the object recommendation model performs in-depth learning, so that the object recommendation model is more optimized and has better generalization performance.
参考图7,图7是本申请一实施例提出的一种对象信息处理方法的应用示意图,应用于交易平台的服务器(或服务器集群)。如图7所示,该方法包括以下步骤:Referring to FIG. 7, FIG. 7 is an application schematic diagram of an object information processing method proposed by an embodiment of the present application, which is applied to a server (or server cluster) of a trading platform. As shown in Figure 7, the method includes the following steps:
S1001,获得多组菜品信息中每组菜品信息对应的多个维度的样本特征数据。S1001: Obtain sample feature data in multiple dimensions corresponding to each group of dish information in the multiple sets of dish information.
即从云端抓取大量餐饮服务商的相关数据,分成菜品数据组、商户数据组、销售数据组,并对每组数据进行多维的特征提取,生成样本数据,并存储至样本数据库中。That is, grab a large number of relevant data of catering service providers from the cloud, divide them into dish data groups, merchant data groups, and sales data groups, and perform multi-dimensional feature extraction on each group of data to generate sample data and store it in the sample database.
S1002,以所述多组菜品信息各自对应的多个维度的样本特征数据为训练集,结合所述多个维度中各个维度的预设权重,对预设模型进行训练,得到所述菜品推荐模型。S1002: Use the sample feature data of multiple dimensions corresponding to each of the multiple sets of dish information as a training set, and combine the preset weights of each of the multiple dimensions to train a preset model to obtain the dish recommendation model .
数据分析平台调用样本数据库中的样本数据,进行特征分析,获得多个维度的样本特征数据和多个维度中各个维度的预设权重,对预设模型进行训练。The data analysis platform calls the sample data in the sample database, performs feature analysis, obtains sample feature data of multiple dimensions and preset weights of each of the multiple dimensions, and trains the preset model.
当有商户需要入驻外卖交易平台时:When a merchant needs to settle in the food delivery trading platform:
S1003,获得菜品需求描述语音。S1003: Obtain the voice of the demand description of the dish.
服务商入驻入口语音拾取服务商的经营者通过讲话的形式描述的“菜品需求描述语音”,并将语音录入至智能引擎中。The service provider enters the entrance voice picking up the service provider’s “dish demand description voice” described in the form of speech, and records the voice into the smart engine.
S1004,对所述菜品需求描述语音进行语音识别,得到所述菜品需求描述文本。S1004: Perform voice recognition on the cuisine requirement description voice to obtain the cuisine requirement description text.
S1005,对所述菜品需求描述文本的语义进行分析,得到与所述多个维度中至少部分维度匹配的特征数据,以及多个维度各自的指定权重,所述多个维度包括以下至少一者:业态维度、受众维度、菜品价位维度、菜品销量维度、店铺位置维度、店铺面积维度。S1005: Analyze the semantics of the dish requirement description text to obtain feature data that matches at least a part of the multiple dimensions, and the respective designated weights of the multiple dimensions, the multiple dimensions including at least one of the following: Business format dimension, audience dimension, dish price dimension, dish sales dimension, store location dimension, store area dimension.
S1006,将多个维度的特征数据和所述多个维度各自的指定权重输入预先训练的菜品推荐模型,得到推荐菜品信息。S1006: Input the feature data of multiple dimensions and the respective designated weights of the multiple dimensions into a pre-trained dish recommendation model to obtain recommended dish information.
S1007,输出所述推荐菜品信息。S1007: Output the recommended dish information.
S1008,获得菜品调整信息,所述菜品调整信息用于添加新的菜品信息至所述推荐菜品信息中,或从所述推荐菜品信息中删除部分菜品信息。S1008: Obtain dish adjustment information, where the dish adjustment information is used to add new dish information to the recommended dish information, or delete part of the dish information from the recommended dish information.
S1009,根据所述菜品调整信息,对所述推荐菜品信息进行调整。S1009: Adjust the recommended dish information according to the dish adjustment information.
S1010,将调整后的推荐菜品信息录入到菜品数据库(数据中心)中。S1010: Enter the adjusted recommended dish information into the dish database (data center).
S1011,获得基于所述调整后的推荐菜品的信息而生成的多个维度的新的样本特征数据。S1011: Obtain new sample feature data in multiple dimensions generated based on the adjusted recommended dish information.
S1012,根据生成的多个维度的新的样本特征数据,对所述菜品推荐模型进行更新。S1012: Update the dish recommendation model according to the generated new sample feature data in multiple dimensions.
以上步骤均在上述实施例中已经详细描述,在此不再赘述,具体请参见上述相应的实施例。The above steps have been described in detail in the above embodiments, and will not be repeated here. For details, please refer to the above corresponding embodiments.
基于同一发明构思,本申请一实施例提供一种对象信息处理装置。参考图8,图8是本申请一实施例提供的对象信息处理装装置的示意图。如图8所示,该装置110包括:Based on the same inventive concept, an embodiment of the present application provides an object information processing device. Referring to FIG. 8, FIG. 8 is a schematic diagram of an object information processing device provided by an embodiment of the present application. As shown in FIG. 8, the device 110 includes:
第一信息获得模块111,用于获得对象需求描述信息;The first information obtaining module 111 is used to obtain the object requirement description information;
第一特征提取模块112,用于对所述对象需求描述信息进行特征提取,得到多个维度的特征数据;The first feature extraction module 112 is configured to perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions;
输入模块113,用于将多个维度的特征数据输入预先训练的对象推荐模型,得到推荐对象信息,其中,所述对象推荐模型是根据多个维度的样本特征数据以及所述多个维度中各个维度的预设权重,对预设模型进行训练得到的;The input module 113 is configured to input feature data of multiple dimensions into a pre-trained object recommendation model to obtain recommended object information, where the object recommendation model is based on sample feature data of multiple dimensions and each of the multiple dimensions The preset weight of the dimension is obtained by training the preset model;
输出模块114,用于输出所述推荐对象信息。The output module 114 is configured to output the recommended object information.
可选地,所述第一特征提取模块包括:Optionally, the first feature extraction module includes:
转换单元,用于将所述对象需求描述信息转换为对应的对象需求描述文本;A conversion unit, configured to convert the object requirement description information into a corresponding object requirement description text;
语义分析单元,用于对所述对象需求描述文本的语义进行分析,得到与所述多个维度中至少部分维度匹配的特征数据,所述多个维度包括以下至少一者:业态维度、受众维度、对象价位维度、对象销量维度、店铺位置维度、店铺面积维度。The semantic analysis unit is used to analyze the semantics of the target demand description text to obtain feature data that matches at least part of the multiple dimensions, and the multiple dimensions include at least one of the following: a format dimension, an audience dimension , Object price dimension, object sales dimension, store location dimension, store area dimension.
可选地,所述转换单元包括:Optionally, the conversion unit includes:
语音获得子单元,用于获得对象需求描述语音;The voice acquisition subunit is used to obtain the target demand description voice;
语音识别子单元,用于对所述对象需求描述语音进行语音识别,得到所述对象需求描述文本。The voice recognition subunit is used to perform voice recognition on the object requirement description voice to obtain the object requirement description text.
可选地,所述装置还包括:Optionally, the device further includes:
调整信息获得模块,用于获得对象调整信息,所述对象调整信息用于添加新的对象信息至所述推荐对象信息中,或从所述推荐对象信息中删除部分对象信息;An adjustment information obtaining module, configured to obtain object adjustment information, the object adjustment information being used to add new object information to the recommended object information, or to delete part of the object information from the recommended object information;
调整模块,用于根据所述对象调整信息,对所述推荐对象信息进行调整;An adjustment module, configured to adjust the recommended object information according to the object adjustment information;
录入模块,用于将调整后的推荐对象信息录入到对象数据库中。The entry module is used to enter the adjusted recommended object information into the object database.
可选地,所述装置还包括:Optionally, the device further includes:
第二特征提取模块,用于获得基于所述调整后的推荐对象的信息而生成的多个维度的新的样本特征数据;The second feature extraction module is configured to obtain new sample feature data of multiple dimensions generated based on the adjusted information of the recommended object;
更新模块,用于根据生成的多个维度的新的样本特征数据,对所述对象推荐模型进行更新。The update module is used to update the object recommendation model according to the generated new sample feature data in multiple dimensions.
可选地,所述第一特征提取模块,还用于对所述对象需求描述信息进行特征提取,得到多个维度各自的指定权重;Optionally, the first feature extraction module is further configured to perform feature extraction on the object requirement description information to obtain respective designated weights for multiple dimensions;
所述输入模块,还用于将多个维度的特征数据和所述多个维度各自的指定权重输入预先训练的对象推荐模型,得到推荐对象信息。The input module is also used to input feature data of multiple dimensions and the respective specified weights of the multiple dimensions into a pre-trained object recommendation model to obtain recommended object information.
可选地,所述装置还包括:Optionally, the device further includes:
第三特征提取模块,用于获得多组对象信息中每组对象信息对应的多个维度的样本特征数据;The third feature extraction module is used to obtain sample feature data of multiple dimensions corresponding to each group of object information in the multiple groups of object information;
训练模块,用于以所述多组对象信息各自对应的多个维度的样本特征数据为训练集,结合所述多个维度中各个维度的预设权重,对预设模型进行训练,得到所述对象推荐模型。The training module is configured to use the sample feature data of multiple dimensions corresponding to each of the multiple sets of object information as a training set, and combine the preset weights of each of the multiple dimensions to train the preset model to obtain the Object recommendation model.
对于装置实施例而言,由于其与方法实施例基本相似,所以描述的比较简单,相关之处参见方法实施例的部分说明即可。本说明书中的各个实施例均采用递进的方式描述,每个实施例重点说明的都是与其他实施例的不同之处,各个实施例之间相同相似的部分互相参见即可。As for the device embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and for related parts, please refer to the part of the description of the method embodiment. The various embodiments in this specification are described in a progressive manner, and each embodiment focuses on the differences from other embodiments, and the same or similar parts between the various embodiments can be referred to each other.
以上所描述的装置实施例仅仅是示意性的,其中所述作为分离部件说明的单元可以是或者也可以不是物理上分开的,作为单元显示的部件可以 是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部模块来实现本实施例方案的目的。本领域普通技术人员在不付出创造性的劳动的情况下,即可以理解并实施。The device embodiments described above are merely illustrative. The units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in One place, or it can be distributed to multiple network units. Some or all of the modules can be selected according to actual needs to achieve the objectives of the solutions of the embodiments. Those of ordinary skill in the art can understand and implement it without creative work.
本发明的各个部件实施例可以以硬件实现,或者以在一个或者多个处理器上运行的软件模块实现,或者以它们的组合实现。本领域的技术人员应当理解,可以在实践中使用微处理器或者数字信号处理器(DSP)来实现根据本发明实施例的计算处理设备中的一些或者全部部件的一些或者全部功能。本发明还可以实现为用于执行这里所描述的方法的一部分或者全部的设备或者装置程序(例如,计算机程序和计算机程序产品)。这样的实现本发明的程序可以存储在计算机可读介质上,或者可以具有一个或者多个信号的形式。这样的信号可以从因特网网站上下载得到,或者在载体信号上提供,或者以任何其他形式提供。The various component embodiments of the present invention may be implemented by hardware, or by software modules running on one or more processors, or by a combination of them. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) may be used in practice to implement some or all of the functions of some or all of the components in the computing processing device according to the embodiments of the present invention. The present invention can also be implemented as a device or device program (for example, a computer program and a computer program product) for executing part or all of the methods described herein. Such a program for realizing the present invention may be stored on a computer-readable medium, or may have the form of one or more signals. Such a signal can be downloaded from an Internet website, or provided on a carrier signal, or provided in any other form.
基于同一发明构思,本申请另一实施例提供一种计算机可读存储介质,其上存储有计算机程序,该程序被处理器执行时实现如本申请上述任一实施例所述的方法中的步骤。Based on the same inventive concept, another embodiment of the present application provides a computer-readable storage medium on which a computer program is stored. When the program is executed by a processor, the steps in the method described in any of the foregoing embodiments of the present application are implemented. .
基于同一发明构思,本申请另一实施例提供一种电子设备,包括存储器、处理器及存储在存储器上并可在处理器上运行的计算机程序,所述处理器执行时实现本申请上述任一实施例所述的方法中的步骤。Based on the same inventive concept, another embodiment of the present application provides an electronic device, including a memory, a processor, and a computer program stored in the memory and capable of running on the processor. The steps in the method described in the embodiment.
例如,图9示出了可以实现根据本发明的方法的电子设备,例如是计算处理设备。该电子设备传统上包括处理器1010和以存储器1020形式的计算机程序产品或者计算机可读介质。存储器1020可以是诸如闪存、EEPROM(电可擦除可编程只读存储器)、EPROM、硬盘或者ROM之类的电子存储器。存储器1020具有用于执行上述方法中的任何方法步骤的程序代码1031的存储空间1030。例如,用于程序代码的存储空间1030可以包括分别用于实现上面的方法中的各种步骤的各个程序代码1031。这些程序代码可以从一个或者多个计算机程序产品中读出或者写入到这一个或者多个计算机程序产品中。这些计算机程序产品包括诸如硬盘,紧致盘(CD)、存储卡或者软盘之类的程序代码载体。这样的计算机程序产品通常为如参考图10所述的便携式或者固定存储单元。该存储单元可以具有与图9的计算处理设备中的存储器1020类似布置的存储段、存储空间等。程序代码可以例如以适当 形式进行压缩。通常,存储单元包括计算机可读代码1031’,即可以由例如诸如1010之类的处理器读取的代码,这些代码当由计算处理设备运行时,导致该计算处理设备执行上面所描述的方法中的各个步骤。For example, FIG. 9 shows an electronic device that can implement the method according to the present invention, such as a computing processing device. The electronic device traditionally includes a processor 1010 and a computer program product in the form of a memory 1020 or a computer-readable medium. The memory 1020 may be an electronic memory such as flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM. The memory 1020 has a storage space 1030 for executing program codes 1031 of any method steps in the above methods. For example, the storage space 1030 for program codes may include various program codes 1031 respectively used to implement various steps in the above method. These program codes can be read from or written into one or more computer program products. These computer program products include program code carriers such as hard disks, compact disks (CDs), memory cards, or floppy disks. Such a computer program product is usually a portable or fixed storage unit as described with reference to FIG. 10. The storage unit may have storage segments, storage spaces, etc. arranged similarly to the memory 1020 in the computing processing device of FIG. 9. The program code can be compressed in a suitable form, for example. Generally, the storage unit includes computer-readable code 1031', that is, code that can be read by a processor such as 1010, which, when run by a computing processing device, causes the computing processing device to execute the method described above. The various steps.
本领域内的技术人员应明白,本申请实施例的实施例可提供为方法、装置、或计算机程序产品。因此,本申请实施例可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且,本申请实施例可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。Those skilled in the art should understand that the embodiments of the embodiments of the present application may be provided as methods, devices, or computer program products. Therefore, the embodiments of the present application may adopt the form of a complete hardware embodiment, a complete software embodiment, or an embodiment combining software and hardware. Moreover, the embodiments of the present application may adopt the form of computer program products implemented on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) containing computer-usable program codes.
本申请实施例是参照根据本申请实施例的方法、终端设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理终端设备的处理器以产生一个机器,使得通过计算机或其他可编程数据处理终端设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。The embodiments of this application are described with reference to the flowcharts and/or block diagrams of the methods, terminal devices (systems), and computer program products according to the embodiments of this application. It should be understood that each process and/or block in the flowchart and/or block diagram, and the combination of processes and/or blocks in the flowchart and/or block diagram can be realized by computer program instructions. These computer program instructions can be provided to the processors of general-purpose computers, special-purpose computers, embedded processors, or other programmable data processing terminal equipment to generate a machine, so that instructions executed by the processor of the computer or other programmable data processing terminal equipment A device for realizing the functions specified in a flow or multiple flows in the flowchart and/or a block or multiple blocks in the block diagram is generated.
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理终端设备以特定方式工作的计算机可读存储器中,使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品,该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。这些计算机程序指令也可装载到计算机或其他可编程数据处理终端设备上,使得在计算机或其他可编程终端设备上执行一系列操作步骤以产生计算机实现的处理,从而在计算机或其他可编程终端设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。These computer program instructions can also be stored in a computer-readable memory that can guide a computer or other programmable data processing terminal equipment to work in a specific manner, so that the instructions stored in the computer-readable memory produce an article of manufacture including the instruction device. The instruction device implements the functions specified in one process or multiple processes in the flowchart and/or one block or multiple blocks in the block diagram. These computer program instructions can also be loaded on a computer or other programmable data processing terminal equipment, so that a series of operation steps are executed on the computer or other programmable terminal equipment to produce computer-implemented processing, so that the computer or other programmable terminal equipment The instructions executed above provide steps for implementing functions specified in a flow or multiple flows in the flowchart and/or a block or multiple blocks in the block diagram.
以上对本申请所提供的一种对象信息处理方法、装置、存储介质和电子设备,进行了详细介绍,本文中应用了具体个例对本申请的原理及实施方式进行了阐述,以上实施例的说明只是用于帮助理解本申请的方法及其核心思想;同时,对于本领域的一般技术人员,依据本申请的思想,在具 体实施方式及应用范围上均会有改变之处,综上所述,本说明书内容不应理解为对本申请的限制。The above provides a detailed introduction to the object information processing method, device, storage medium, and electronic equipment provided by the present application. Specific examples are used in this article to illustrate the principles and implementations of the present application. The description of the above embodiments is only It is used to help understand the methods and core ideas of this application; at the same time, for those of ordinary skill in the art, according to the ideas of this application, there will be changes in the specific implementation and the scope of application. In summary, this The content of the description should not be construed as a limitation on this application.
本文中所称的“一个实施例”、“实施例”或者“一个或者多个实施例”意味着,结合实施例描述的特定特征、结构或者特性包括在本发明的至少一个实施例中。此外,请注意,这里“在一个实施例中”的词语例子不一定全指同一个实施例。The “one embodiment”, “an embodiment” or “one or more embodiments” referred to herein means that a specific feature, structure, or characteristic described in combination with the embodiment is included in at least one embodiment of the present invention. In addition, please note that the word examples "in one embodiment" here do not necessarily all refer to the same embodiment.
在此处所提供的说明书中,说明了大量具体细节。然而,能够理解,本发明的实施例可以在没有这些具体细节的情况下被实践。在一些实例中,并未详细示出公知的方法、结构和技术,以便不模糊对本说明书的理解。In the instructions provided here, a lot of specific details are explained. However, it can be understood that the embodiments of the present invention can be practiced without these specific details. In some instances, well-known methods, structures, and technologies are not shown in detail, so as not to obscure the understanding of this specification.
在权利要求中,不应将位于括号之间的任何参考符号构造成对权利要求的限制。单词“包含”不排除存在未列在权利要求中的元件或步骤。位于元件之前的单词“一”或“一个”不排除存在多个这样的元件。本发明可以借助于包括有若干不同元件的硬件以及借助于适当编程的计算机来实现。在列举了若干装置的单元权利要求中,这些装置中的若干个可以是通过同一个硬件项来具体体现。单词第一、第二、以及第三等的使用不表示任何顺序。可将这些单词解释为名称。In the claims, any reference signs placed between parentheses should not be constructed as a limitation to the claims. The word "comprising" does not exclude the presence of elements or steps not listed in the claims. The word "a" or "an" preceding an element does not exclude the presence of multiple such elements. The invention can be implemented by means of hardware comprising several different elements and by means of a suitably programmed computer. In the unit claims listing several devices, several of these devices may be embodied in the same hardware item. The use of the words first, second, and third, etc. do not indicate any order. These words can be interpreted as names.
最后应说明的是:以上实施例仅用以说明本发明的技术方案,而非对其限制;尽管参照前述实施例对本发明进行了详细的说明,本领域的普通技术人员应当理解:其依然可以对前述各实施例所记载的技术方案进行修改,或者对其中部分技术特征进行等同替换;而这些修改或者替换,并不使相应技术方案的本质脱离本发明各实施例技术方案的精神和范围。Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the present invention, not to limit them; although the present invention has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: The technical solutions recorded in the foregoing embodiments are modified, or some of the technical features thereof are equivalently replaced; these modifications or replacements do not cause the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims (11)

  1. 一种对象信息处理方法,其特征在于,所述方法包括:An object information processing method, characterized in that the method includes:
    获得对象需求描述信息;Obtain the target demand description information;
    对所述对象需求描述信息进行特征提取,得到多个维度的特征数据;Perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions;
    将多个维度的特征数据输入预先训练的对象推荐模型,得到推荐对象信息,其中,所述对象推荐模型是根据多个维度的样本特征数据以及所述多个维度中各个维度的预设权重,对预设模型进行训练得到的;Inputting feature data of multiple dimensions into a pre-trained object recommendation model to obtain recommended object information, wherein the object recommendation model is based on sample feature data of multiple dimensions and preset weights of each of the multiple dimensions, Obtained by training the preset model;
    输出所述推荐对象信息。Output the recommended object information.
  2. 根据权利要求1所述的方法,其特征在于,对所述对象需求描述信息进行特征提取,得到多个维度的特征数据,包括:The method according to claim 1, characterized in that, performing feature extraction on the object requirement description information to obtain feature data of multiple dimensions, comprising:
    将所述对象需求描述信息转换为对应的对象需求描述文本;Converting the object requirement description information into a corresponding object requirement description text;
    对所述对象需求描述文本的语义进行分析,得到与所述多个维度中至少部分维度匹配的特征数据,所述多个维度包括以下至少一者:业态维度、受众维度、对象价位维度、对象销量维度、店铺位置维度、店铺面积维度。Analyze the semantics of the target demand description text to obtain feature data that matches at least some of the multiple dimensions. The multiple dimensions include at least one of the following: business format dimension, audience dimension, target price dimension, object Sales dimension, store location dimension, store area dimension.
  3. 根据权利要求2所述的方法,其特征在于,将所述对象需求描述信息转换为对应的对象需求描述文本,包括:The method according to claim 2, wherein converting the object requirement description information into a corresponding object requirement description text comprises:
    获得对象需求描述语音;Obtain the voice of object demand description;
    对所述对象需求描述语音进行语音识别,得到所述对象需求描述文本。Perform voice recognition on the object requirement description voice to obtain the object requirement description text.
  4. 根据权利要求1所述的方法,其特征在于,在输出所述推荐对象信息之后,所述方法还包括:The method according to claim 1, wherein after outputting the recommended object information, the method further comprises:
    获得对象调整信息,所述对象调整信息用于添加新的对象信息至所述推荐对象信息中,或从所述推荐对象信息中删除部分对象信息;Obtaining object adjustment information, where the object adjustment information is used to add new object information to the recommended object information, or delete part of the object information from the recommended object information;
    根据所述对象调整信息,对所述推荐对象信息进行调整;Adjust the recommended object information according to the object adjustment information;
    将调整后的推荐对象信息录入到对象数据库中。Enter the adjusted recommended object information into the object database.
  5. 根据权利要求4所述的方法,其特征在于,在将调整后的推荐对象的信息录入到对象数据库中之后,所述方法还包括:The method according to claim 4, characterized in that, after entering the adjusted information of the recommended object into the object database, the method further comprises:
    获得基于所述调整后的推荐对象的信息而生成的多个维度的新的样本特征数据;Obtaining new sample feature data of multiple dimensions generated based on the adjusted information of the recommended object;
    根据生成的多个维度的新的样本特征数据,对所述对象推荐模型进行更新。The object recommendation model is updated according to the generated new sample feature data in multiple dimensions.
  6. 根据权利要求1所述的方法,其特征在于,所述方法还包括:The method according to claim 1, wherein the method further comprises:
    对所述对象需求描述信息进行特征提取,得到多个维度各自的指定权 重;Perform feature extraction on the object requirement description information to obtain respective designated weights for multiple dimensions;
    将多个维度的特征数据输入预先训练的对象推荐模型,得到推荐对象信息,包括:Input the feature data of multiple dimensions into the pre-trained object recommendation model to obtain recommended object information, including:
    将多个维度的特征数据和所述多个维度各自的指定权重输入预先训练的对象推荐模型,得到推荐对象信息。The feature data of multiple dimensions and the respective specified weights of the multiple dimensions are input into a pre-trained object recommendation model to obtain recommended object information.
  7. 根据权利要求1-6任一所述的方法,其特征在于,在将多个维度的特征数据输入预先训练的对象推荐模型之前,所述方法还包括:The method according to any one of claims 1 to 6, characterized in that, before inputting feature data of multiple dimensions into a pre-trained object recommendation model, the method further comprises:
    获得多组对象信息中每组对象信息对应的多个维度的样本特征数据;Obtain sample feature data of multiple dimensions corresponding to each group of object information in multiple groups of object information;
    以所述多组对象信息各自对应的多个维度的样本特征数据为训练集,结合所述多个维度中各个维度的预设权重,对预设模型进行训练,得到所述对象推荐模型。Using the sample feature data of the multiple dimensions corresponding to each of the multiple sets of object information as a training set, and combining the preset weights of each of the multiple dimensions, the preset model is trained to obtain the object recommendation model.
  8. 一种对象信息处理装置,其特征在于,所述装置包括:An object information processing device, characterized in that the device includes:
    第一信息获得模块,用于获得对象需求描述信息;The first information obtaining module is used to obtain the object requirement description information;
    第一特征提取模块,用于对所述对象需求描述信息进行特征提取,得到多个维度的特征数据;The first feature extraction module is used to perform feature extraction on the object requirement description information to obtain feature data of multiple dimensions;
    输入模块,用于将多个维度的特征数据输入预先训练的对象推荐模型,得到推荐对象信息,其中,所述对象推荐模型是根据多个维度的样本特征数据以及所述多个维度中各个维度的预设权重,对预设模型进行训练得到的;The input module is used to input feature data of multiple dimensions into a pre-trained object recommendation model to obtain recommended object information, wherein the object recommendation model is based on sample feature data of multiple dimensions and each of the multiple dimensions The preset weight of is obtained by training the preset model;
    输出模块,用于输出所述推荐对象信息。The output module is used to output the recommended object information.
  9. 一种计算机可读存储介质,其上存储有计算机程序,其特征在于,该程序被处理器执行时实现如权利要求1-7任一所述的方法中的步骤。A computer-readable storage medium with a computer program stored thereon, wherein the program is executed by a processor to implement the steps in the method according to any one of claims 1-7.
  10. 一种电子设备,包括存储器、处理器及存储在存储器上并可在处理器上运行的计算机程序,其特征在于,所述处理器执行时实现如权利要求1-7任一所述的方法的步骤。An electronic device comprising a memory, a processor, and a computer program stored on the memory and capable of running on the processor, wherein the processor implements the method according to any one of claims 1-7 when executed step.
  11. 一种计算机程序,包括计算机可读代码,当所述计算机可读代码在计算处理设备上运行时,导致所述计算处理设备执行根据权利要求1-7中任一项所述的对象信息处理方法。A computer program comprising computer readable code, which when the computer readable code runs on a computing processing device, causes the computing processing device to execute the object information processing method according to any one of claims 1-7 .
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