WO2021167208A1

WO2021167208A1 - Electronic device, and method for controlling same

Info

Publication number: WO2021167208A1
Application number: PCT/KR2020/016604
Authority: WO
Inventors: 황의현
Original assignee: 삼성전자주식회사
Priority date: 2020-02-21
Filing date: 2020-11-23
Publication date: 2021-08-26
Also published as: KR20210106654A

Abstract

An electronic device is disclosed. The electronic device according to the present disclosure comprises: a display; a communication interface; a memory that stores reproduction feature information including a reproduction history of the electronic device; and a processor that receives, from an external device, at least one piece of mapping information including a keyword according to the reproduction feature information of the electronic device, determines a keyword according to the reproduction feature information of the electronic device on the basis of the mapping information, controls the communication interface such that the determined keyword can be provided to a server, and when an advertisement corresponding to the keyword from the server is received, controls the display so as to display the received advertisement. In this case, the keyword includes advertisement object information determined on the basis of the reproduction feature information of the electronic device.

Description

Electronic device and its control method

The present disclosure relates to an electronic device and a control method thereof, and more particularly, to an electronic device providing an advertisement to a user and a control method thereof.

Recently, in order to increase the effectiveness of advertisements, targeting advertisements that provide advertisements in consideration of a user's taste or field of interest have been used. Targeting advertisements are mainly used in Internet advertisements, and by collecting and analyzing the user's search history and the words the user used on the web site screen or messenger, it provides advertisements that the user is likely to be interested in. In general, targeting advertisements require a process of collecting personal information through communication details exchanged by users and providing the collected personal information to a server that provides advertisements. In this way, in the process of providing targeting advertisements to users, personal information is collected and provided to the server, and there is a controversy that targeting advertisements infringe on the privacy of users.

Meanwhile, as the importance of personal information is emphasized today and protection of personal information is strengthened, restrictions on personal information-based advertisement are gradually increasing.

Nevertheless, in view of the higher efficiency of targeting advertisements compared to general advertisements, we do not provide or minimize personal information such as the user's age, gender, search history, and communication history to the server. Needs are increasing.

The present disclosure is intended to solve the above problems, and an electronic device that is provided with an advertisement by determining a keyword related to an advertisement to be provided to the electronic device based on reproduction history information of the electronic device, and transmitting the determined keyword to a server, and a control thereof to provide a method.

An electronic device according to an embodiment of the present disclosure includes a display; communication interface; a memory for storing reproduction characteristic information including a reproduction history of the electronic device; Receive at least one piece of mapping information including a keyword according to the reproduction characteristic information of the electronic device from an external device, determine a keyword according to the reproduction characteristic information of the electronic device based on the mapping information, and store the determined keyword in a server a processor that controls the communication interface to provide the information to the server, and when receiving an advertisement corresponding to the keyword from the server, controls the display to display the received advertisement, wherein the keyword is reproduced by the electronic device and advertisement object information determined based on the characteristic information.

Meanwhile, a method of controlling an electronic device according to another embodiment of the present disclosure may include: receiving at least one piece of mapping information including a keyword according to reproduction characteristic information of the electronic device from an external device; determining a keyword according to reproduction characteristic information of the display device based on the received mapping information; providing the determined keyword to a server; and displaying the received advertisement when receiving the advertisement corresponding to the keyword from the server, wherein the keyword corresponds to advertisement object information determined based on reproduction characteristic information of the electronic device.

1 is a view for explaining an advertisement system including an electronic device according to an embodiment of the present disclosure;

2 is a block diagram illustrating a configuration of an electronic device according to various embodiments of the present disclosure;

3 to 5 are sequence diagrams for explaining an electronic device according to an embodiment of the present disclosure;

6 is a block diagram illustrating a detailed configuration of an electronic device according to various embodiments of the present disclosure; and

7 is a diagram for explaining a method of controlling an electronic device according to an embodiment of the present disclosure.

Hereinafter, various embodiments of the present disclosure will be described with reference to the accompanying drawings. However, this is not intended to limit the technology described in the present disclosure to specific embodiments, and it should be understood that various modifications, equivalents, and/or alternatives of the embodiments of the present disclosure are included. . In connection with the description of the drawings, like reference numerals may be used for like components.

In the present disclosure, expressions such as “have,” “may have,” “include,” or “may include” indicate the presence of a corresponding characteristic (eg, a numerical value, function, operation, or component such as a part). and does not exclude the presence of additional features.

In this disclosure, expressions such as “A or B,” “at least one of A and/and B,” or “one or more of A or/and B” may include all possible combinations of the items listed together. . For example, "A or B," "at least one of A and B," or "at least one of A or B" means (1) includes at least one A, (2) includes at least one B; Or (3) it may refer to all cases including both at least one A and at least one B.

As used in the present disclosure, expressions such as "first," "second," "first," or "second," may modify various elements, regardless of order and/or importance, and refer to one element. It is used only to distinguish it from other components, and does not limit the components.

A component (eg, a first component) is "coupled with/to (operatively or communicatively)" to another component (eg, a second component) When referring to "connected to", it will be understood that the certain element may be directly connected to the other element or may be connected through another element (eg, a third element). On the other hand, when it is said that a component (eg, a first component) is "directly connected" or "directly connected" to another component (eg, a second component), the component and the It may be understood that other components (eg, a third component) do not exist between other components.

In the present disclosure, the term user may refer to a person who uses an electronic device or a device (eg, an artificial intelligence electronic device) using the electronic device.

The electronic device according to various embodiments of the present disclosure may include, for example, a TV, a smartphone, a tablet PC, a mobile phone, a video phone, an e-book reader, a desktop PC, a laptop PC, a netbook computer, a workstation, a PDA, a PMP ( portable multimedia player), an MP3 player, an electronic dictionary, an electronic picture frame, a camera, and at least one of a wearable device. A wearable device may be an accessory (e.g., watch, ring, bracelet, anklet, necklace, glasses, contact lens, or head-mounted-device (HMD)); may include at least one of body-worn (eg, skin pad or tattoo), or bioimplantable circuitry In some embodiments, the electronic device may include, for example, a media box (eg, Samsung HomeSync ^™ , Apple TV ^TM , or Google TV ^TM ), or a game console (eg Xbox ^TM , PlayStation ^TM ).

Hereinafter, the present disclosure will be described in detail with reference to the drawings.

1 is a diagram for explaining an advertisement system including an electronic device according to an embodiment of the present disclosure.

The advertisement system 1000 according to the present disclosure may include the electronic device 100 , the server 200 , the electronic device 300 , and the external device 400 . As described above, the electronic device 100 is not necessarily limited to the TV. Similarly, although the electronic device 300 and the external device 400 are illustrated as TVs in FIG. 1 , the present disclosure is not limited thereto. The electronic device 300 and the external device 400 may be a smart phone, a tablet PC, a mobile phone, a video phone, an e-book reader, a desktop PC, a laptop PC, or a netbook computer. Meanwhile, the external device 400 may be a keyword generating server in that it provides mapping information to the electronic device 100 .

The electronic device 100 may generate reproduction characteristic information based on the reproduction history of the electronic device 100 . In the present disclosure, the reproduction characteristic information of the electronic device 100 is information related to a history of content reproduction by the electronic device 100, and includes a content reproduction time, a content reproduction time, content contents, the number of channel changes, and a video on demand (VOD). It may include details such as

The electronic device 100 may receive at least one piece of mapping information from the external device 400 . The mapping information includes a keyword determined according to reproduction characteristic information of the electronic device. In this case, the keyword is a word related to an advertisement object (eg, product, product, company, public utility project) to be received by the electronic device based on the reproduction characteristic information of the electronic device, and is an individual such as the user's age, gender, region, and search history. does not contain information

The electronic device 100 may determine a keyword according to the reproduction characteristic information of the electronic device based on the received mapping information. Specifically, the electronic device 100 compares the reproduction characteristic information included in the received at least one mapping information with the reproduction characteristic information generated by the electronic device 100, and among the reproduction characteristic information included in the mapping information, the electronic device ( 100) may identify reproduction characteristic information that is the same as or similar to reproduction characteristic information, and determine a keyword according to the identified reproduction characteristic information.

Then, the electronic device 100 may transmit the determined keyword to the server 200 . The server 200 of FIG. 1 may be an advertisement server storing a plurality of advertisements. The server 200 may determine an advertisement corresponding to the received keyword, and provide the determined advertisement to the electronic device 100 .

Meanwhile, the electronic device 100 may transmit mapping information to the electronic device 300 .

Like the electronic device 100 , the electronic device 300 determines a keyword based on the reproduction characteristic information of the electronic device 300 based on the received mapping information, and transmits the determined keyword to the server 200 to the server 200 . ) can receive advertisements from

As described above, as the mapping information is transmitted between the plurality of

electronic devices

100, 300, and 400 in a peer-to-peer (P2P) manner, the plurality of

electronic devices

100, 300, and 400 are not user's personal information, but electronic Keywords according to the playback characteristics of the device can be shared. In this case, there is no risk of personal information leakage in that the user's personal information is not shared, and the server 200 stores or manages personal information in that it receives only specific keywords, not personal information, from the electronic device 100 . burden will be reduced.

Hereinafter, an electronic device according to various embodiments of the present disclosure will be described in detail.

2 is a block diagram illustrating a configuration of an electronic device according to various embodiments of the present disclosure. As shown in FIG. 2 , the electronic device 100 may include a display 110 , a communication interface 120 , a memory 130 , and a processor 140 .

The display 110 may provide various content screens or advertisement screens that can be provided through the electronic device 100 . Here, the content screen may include various contents such as images, videos, texts, and music, an application execution screen, a graphic user interface (GUI) screen, and the like. In addition, the advertisement screen is a screen for promoting a product, product, company, public service project, or system, and may include an image, video, text, sound, music, and the like.

The display 110 may be implemented as a display of various types, such as a liquid crystal display (LCD), an organic light emitting diode (OLED) display, a plasma display panel (PDP), a wall, a micro LED, and the like. The display 110 may also include a driving circuit, a backlight unit, and the like, which may be implemented in the form of an a-si TFT, a low temperature poly silicon (LTPS) TFT, or an organic TFT (OTFT). Meanwhile, the display 110 may be implemented as a touch screen combined with a touch sensor, a flexible display, a three-dimensional display, or the like.

The communication interface 120 is a component for the electronic device 100 to communicate with the server 200 , the electronic device 300 , and the external device 400 . The electronic device 100 may receive mapping information from the external device 400 through the communication interface 120 and transmit the received mapping information to the electronic device 300 . Also, the electronic device 100 may transmit a keyword to the server 200 through the communication interface 120 , and may receive an advertisement from the server 200 .

The communication interface 120 may include various communication modules such as a wired communication module (not shown), a short-range wireless communication module (not shown), and a wireless communication module (not shown).

Here, the wired communication module is a module for performing communication with an external device (not shown) according to a wired communication method such as wired Ethernet. In addition, the short-range wireless communication module is a module for performing communication with an external device (not shown) located in a short distance according to a short-range wireless communication method such as Bluetooth (Bluetooth, BT), BLE (Bluetooth Low Energy), and ZigBee method. In addition, the wireless communication module is a module that is connected to an external network according to a wireless communication protocol such as WiFi and IEEE to communicate with an external device (not shown) and a voice recognition server (not shown). In addition, the wireless communication module is configured according to various mobile communication standards such as 3rd Generation (3G), 3rd Generation Partnership Project (3GPP), Long Term Evolution (LTE), LTE Advanced (LTE-A), and 5G Networks. It may further include a mobile communication module for performing communication by accessing a mobile communication network.

The memory 130 may store various programs and data necessary for the operation of the electronic device 100 . Specifically, the memory 130 may store reproduction characteristic information including a reproduction history of the electronic device 100 .

According to an embodiment of the present disclosure, the reproduction characteristic information indicates the reproduction history information of the content reproduced by the electronic device 100 in the electronic device, and includes a content reproduction time, a content reproduction time, content contents, the number of channel changes, and a VOD ( Video On Demand) usage time information, etc. may be included.

Meanwhile, according to another embodiment of the present disclosure, the reproduction characteristic information may indicate history information of an application executed in the electronic device 100 . In this case, the reproduction characteristic information may include information about the application name, type, content reproduced through the application, application execution time, and application execution time.

The memory 130 may be implemented as a non-volatile memory, a volatile memory, a flash-memory, a hard disk drive (HDD), or a solid state drive (SSD). The memory 130 is accessed by the processor 140 , and reading/writing/modification/deletion/update of data by the processor 140 may be performed. In the present disclosure, the term "memory" refers to a memory 130, a ROM (not shown) in the processor 140, a RAM (not shown), or a memory card (not shown) mounted in the electronic device 100 (eg, micro SD). card, memory stick).

The processor 140 may be electrically connected to a memory (not shown) to control overall operations and functions of the electronic device 100 . For example, the processor 140 may control hardware or software components connected to the processor 140 by driving an operating system or an application program, and may perform various data processing and operations. In addition, the processor 140 may load and process commands or data received from at least one of the other components into the volatile memory, and store various data in the non-volatile memory.

To this end, the processor 140 executes a dedicated processor (eg, an embedded processor) or one or more software programs stored in a memory device for performing the corresponding operation, and thus a general-purpose processor (eg, CPU (Central) Processing Unit) or application processor).

In the present disclosure, the processor 140 may be implemented as a digital signal processor (DSP), a microprocessor, or a time controller (TCON) that processes a digital signal, but is not limited thereto, central processing unit (CPU), micro controller unit (MCU), micro processing unit (MPU), controller, application processor (AP), graphics-processing unit (GPU) or communication The processor 140 may include one or more of a communication processor (CP) and an ARM processor, or may be defined by a corresponding term, and the processor 140 may include a system on chip (SoC), large size LSI (LSI) in which a processing algorithm is embedded. scale integration) or implemented in the form of a field programmable gate array (FPGA).

The processor 140 may receive at least one piece of mapping information including a keyword according to the reproduction characteristic information of the electronic device 100 from the external device 400 . As described above with reference to FIG. 1 , the mapping information is determined based on at least one of reproduction characteristic information and reproduction characteristic information such as content reproduction time, content reproduction time, content type, number of channel changes, and video on demand (VOD). May contain keywords.

In this case, the keyword according to the reproduction characteristic information means advertisement object information determined based on the reproduction characteristic information of the electronic device. For example, in the case of a product (or product) advertisement, the name of the product (or product) included in the advertisement, the category of the product (or product), and the entity that produces or sells the product (or product) may be the advertisement object information, In the case of a promotional advertisement, the name of a company to be promoted may be advertisement object information.

Meanwhile, the mapping information may be generated by a keyword generating server (not shown). Specifically, the keyword generating server (not shown) may predict a user of the electronic device based on reproduction characteristic information of the electronic device through a user input or artificial intelligence learning, and may determine a keyword suitable for the predicted user.

For example, as shown in Table 1 below, in the keyword generating server (not shown), the content reproduction time of the electronic device is 3 hours, the reproduced content is a soccer game, the content reproduction time is 10 pm to 1 am, and the daily channel When the number of changes is 5 and the VOD usage time is 1 hour, the user of the electronic device is highly likely to be a young male, so an 'action movie', which is of interest to a young male user, is It can be mapped to keywords.

In addition, in the keyword generating server (not shown), the content reproduction time of the electronic device is 8 hours, the reproduced content is a drama, the content reproduction time is 1 pm to 9 pm, the number of daily channel changes is 3 times, and the VOD When the usage time is 0 hours, since there is a high possibility that the user of the electronic device is an elderly person, 'health food', which the elderly user may be interested in, may be mapped as a keyword for the reproduction characteristic information as described above.

Meanwhile, a plurality of keywords may be mapped to one piece of reproduction characteristic information. For example, the content playback time of the electronic device is 2 hours, the played content is cooking-related content, the content playback time is from 2 pm to 4 pm, the number of daily channel changes is 4 times, and the VOD usage time is In the case of 1 hour, the keyword generating server (not shown) determines that the user of the electronic device is highly likely to be a housewife, and adds a plurality of keywords 'kitchen goods', 'simple cooked food', and 'cosmetics' to the above reproduction characteristic information. can be mapped to keywords for

The reproduction characteristic information may include at least one of a content reproduction time, a content reproduction time, content contents, the number of channel changes, and a video on demand (VOD) usage time, but does not necessarily include all of them. In addition, the content of the reproduction characteristic information may be further added in some cases.

Keywords according to the characteristics of the reproduction information may vary according to the detailed items of the reproduction characteristic information. For example, when 'cast information (or actor information) of playback content' is added to the detailed item of playback feature information, the same content playback time, content type, content playback time, number of daily channel changes, and VOD usage time are cast information. If the values are different, the value of the keyword according to the reproduction characteristic information may be different.

Also, a keyword according to the reproduction characteristic information may vary according to a time point at which the mapping information is generated. For example, as in the case described above, the content reproduction time of the electronic device is 3 hours, the reproduced content is a soccer game, the content reproduction time is 10 pm to 1 am, the number of daily channel changes is 5 times, and the VOD usage time is Even in this one-hour period, if a new car is released at the time the mapping information is created, the keyword for the above reproduction characteristic information may be 'new car', not 'action movie'.

Meanwhile, one piece of mapping information may include one piece of reproduction characteristic information and at least one keyword corresponding to the reproduction characteristic information, but this is not always the case. Specifically, one piece of mapping information may include a plurality of pieces of reproduction characteristic information and a keyword corresponding to each of the pieces of reproduction characteristic information. For example, reproduction characteristic information for the above-mentioned keywords 'action movie' and 'action movie', reproduction characteristic information for the keywords 'health food' and 'health food', keywords 'kitchen goods', 'simple cooking food', 'cosmetics' ' and reproduction characteristic information for the keywords 'kitchen goods', 'simple cooked food', and 'cosmetics' may be included in one mapping information.

Meanwhile, the mapping information according to an embodiment of the present disclosure may be deleted when a preset time elapses after the mapping information is generated. Specifically, the server 200 may design the mapping information to set the validity period of the mapping information while generating the mapping information, and to delete the mapping information when the set time elapses. In this case, the electronic device 100 may receive the mapping information generated within the preset time in that the generated mapping information is automatically deleted after the preset time has elapsed.

Meanwhile, referring to FIG. 3 , the processor 140 may receive mapping information from the external device 400 ( S310 ), and determine a keyword based on the mapping information and reproduction characteristic information of the electronic device 100 ( S320 ). ).

According to an embodiment of the present disclosure, the processor 140 may receive mapping information from the external device 400 through a file sharing method, and determine a keyword based on the received mapping information. Specifically, the processor 140 compares the reproduction characteristic information included in the mapping information with the reproduction characteristic information of the electronic device 100 , and a mapping including reproduction characteristic information identical to or similar to the reproduction characteristic information of the electronic device 100 . information can be identified.

Here, the reproduction characteristic information identical to the reproduction characteristic information of the electronic device 100 represents reproduction characteristic information 100% identical to the reproduction characteristic information of the electronic device 100 . And, the reproduction characteristic information similar to the reproduction characteristic information of the electronic device 100 does not match 100% with the reproduction characteristic information of the electronic device 100, but the reproduction characteristic including numerical information within a preset range or word information with similar meaning indicates information.

For example, it is assumed that the reproduction characteristic information of the electronic device 100 is content reproduction time - 3 hours, content type - soccer, content reproduction time - 10:00 PM to 01:00 AM. In this case, the processor 140 includes mapping information including, among the mapping information, content reproduction time- 3 hours, content type- soccer, content reproduction time- PM 10:00 to AM 01:00 as reproduction characteristic information to the electronic device 100 . ) can be identified by the same reproduction characteristic information as the reproduction characteristic information. In addition, the processor 140 includes mapping information including, among the mapping information, content reproduction time - 2 hours and 30 minutes, content type - basketball, content reproduction time - PM 10:00 to AM 01:00 as reproduction characteristic information to the electronic device ( 100) can be identified by the reproduction characteristic information similar to the reproduction characteristic information.

That is, when the reproduction characteristic information of the electronic device 100 is numerical information, the processor 140 determines the numerical information of the electronic device 100 (eg, 3 hours) and a preset range (eg, +30 minutes or −30 minutes). ) intrinsic numerical information can be identified as similar reproduction characteristic information. In addition, when the reproduction characteristic information of the electronic device 100 is word information, the processor 140 searches for word information similar to the reproduction characteristic information of the electronic device 100 and generates similar reproduction characteristic information based on the retrieved word information. can be identified. To this end, the electronic device 100 may store a plurality of word information in a memory (not shown), and identify similar reproduction characteristic information based on the stored plurality of word information. Alternatively, the electronic device 100 may identify a word similar to a word included in the reproduction characteristic information of the electronic device 100 including the artificial intelligence learning model.

Meanwhile, according to another embodiment of the present disclosure, the electronic device 100 may receive mapping information and determine a keyword using a block chain technology. Specifically, the electronic device 100 receives a smart contract from the external device 400 , and when the conditions included in the smart contract match the conditions of the electronic device 100 , the contract is executed within the smart contract. Included keywords can be obtained. In this case, the condition included in the smart contract may include reproduction characteristic information of the electronic device. That is, when the reproduction characteristic information of the electronic device included in the smart contract matches or is similar to the reproduction characteristic information of the electronic device 100 , the processor 140 performs a keyword according to the reproduction characteristic information of the electronic device 100 through the smart contract. can be obtained.

The processor 140 may control the communication interface 120 to provide the determined keyword to the server 200 (S330).

When receiving a keyword from the electronic device 100, the server 200 may select an advertisement corresponding to the received keyword (S340). As described above, in that the keyword transmitted by the electronic device 100 includes advertisement object information determined according to the reproduction characteristic information of the electronic device 100, the server 200 based on the advertisement object information included in the keyword. You can choose to advertise. To this end, the server 200 may store advertisement object information together with the advertisement.

Then, the server 200 may transmit the selected advertisement to the electronic device 100 (S350).

When the processor 140 receives the advertisement from the server 200 (S350), the processor 140 may display the received advertisement on the display (S360).

In this case, the processor 140 may obtain a user reaction to the displayed advertisement. For example, the processor 140 may obtain a user response to the advertisement based on whether the user has watched the displayed advertisement to the end or whether the user has selected a link displayed on the advertisement. Then, the processor 140 may determine a keyword to be selected from mapping information later on the basis of the acquired user response. For example, the processor 140 may display an advertisement corresponding to the keyword 'cosmetics', and when the user skips the displayed advertisement, when selecting a keyword from mapping information later, the keyword for 'cosmetics' may not be selected. have.

The processor 140 may transmit the mapping information to the electronic device 300 after the advertisement is displayed on the display 110 . However, this is only an embodiment, and the timing at which the mapping information is transmitted to the electronic device 300 may vary depending on the embodiment. For example, the processor 140 may transmit mapping information to the electronic device 300 after determining the keyword.

In addition, the electronic device 300 receiving the mapping information from the electronic device 100 determines a keyword based on the received mapping information and the reproduction characteristic information of the electronic device 300, similarly to the electronic device 100 , and a server An advertisement corresponding to the determined keyword may be received from 200 .

As described above, the mapping information may be transmitted from the external device 400 to the electronic device 100 and from the electronic device 100 to the electronic device 300 . In the present disclosure, it has been described that the electronic device 100 receives mapping information from the external device 400 , but the electronic device 100 receives mapping information from a plurality of external devices (or electronic devices) in addition to the external device 400 . can do. Since the mapping information is transmitted between a plurality of electronic devices in a P2P manner, the electronic device 100 may receive a plurality of mapping information, and the electronic device 100 may receive a plurality of mapping information according to the reproduction characteristic information of the electronic device 100 through the received mapping information. The keyword may be updated, and various advertisements may be provided to the user according to the updated keyword information.

Meanwhile, the electronic device 100 may generate mapping information.

In this regard, FIG. 4 is a sequence diagram illustrating an electronic device that generates mapping information and transmits the generated mapping information.

The processor 140 may reproduce content or display an advertisement through the display 110 . Here, the content may include not only content such as images, videos, texts, and music, but also broadcast content (over-the-air broadcasting, VOD service) and applications.

The processor 140 may obtain additional information included in the content or advertisement from the content or advertisement displayed on the display 110 (S410). In this case, the additional information may include information such as the name of the content, the category of the cast or advertisement, the product name, and the advertisement model.

In addition, the processor 140 may acquire user reaction information to the content or advertisement displayed on the display 110 .

In this case, the processor 140 determines the name of the content, the cast or advertisement category, the product name, the advertisement model, and the user reacted based on the user reaction and additional information to the content or advertisement displayed on the display 110 and the user does not respond. It is possible to create an advertisement preference model including the name of the content that has not been used, the category of the cast or advertisement, the product name, and the advertisement model information.

The processor 140 may select a keyword included in the additional information based on the advertisement preference model ( S420 ). That is, the processor 140 may extract a keyword based on the user reaction information and the additional information. In this case, the keyword may be one of additional information such as the name of the content to which the user responded, the category of the cast or advertisement, the product name, and the advertisement model.

The processor 140 may transmit the selected keyword to the server 200 (S430). When receiving a keyword from the electronic device 100 ( S430 ), the server 200 may select an advertisement corresponding to the received keyword ( S440 ) and transmit the selected advertisement to the electronic device 100 ( S450 ). The processor 140 may display the advertisement received from the server 200 on the display 110 .

The processor 140 may generate mapping information based on the keyword transmitted to the server 200 and the reproduction characteristic information of the electronic device 100 ( S470 ). To this end, the processor 140 may use the reproduction characteristic information of the electronic device 100 stored in the memory 130 . Specifically, the processor 140 may generate mapping information by mapping the reproduction characteristic information stored in the memory 130 and a keyword selected from the additional information. In addition, the processor 140 may transmit the mapping information generated by the electronic device 100 to the electronic device 300 .

Meanwhile, according to an embodiment of the present disclosure, some of each step of FIG. 4 may be omitted. For example, in steps S430 to S460 in FIG. 4 , that is, the processor 140 transmits the selected keyword to the server 200 , and the server 200 selects an advertisement corresponding to the keyword and transmits the selected advertisement to the electronic device 100 . If so, the step of displaying the advertisement on the display 110 may be omitted.

5 is a sequence diagram illustrating an operation of an electronic device according to another embodiment of the present disclosure. Specifically, FIG. 5 is a sequence diagram illustrating an electronic device that displays a second advertisement based on the first advertisement after the first advertisement is displayed.

The processor 140 may receive the first advertisement and additional information related to the first advertisement from the server 200 ( S510 ), and display the first advertisement on the display 110 ( S520 ). In this case, the first advertisement may represent the advertisement displayed on the display 110 through each of the steps of FIGS. 3 and 4 described above.

In this case, the processor 140 may select a keyword related to the additional information from the mapping information based on the additional information related to the first advertisement (S530). Specifically, the processor 140 may extract a keyword based on user response information and additional information for the first advertisement. In this case, the keyword may correspond to the object information of the advertisement to be displayed on the display 110 as one of additional information such as the name of the content to which the user responds, the cast or advertisement category, the product name, and the advertisement model.

The processor 140 may transmit the selected keyword to the server 200 (S540). The server 200 may select the second advertisement related to the keyword by using the received keyword ( S550 ). In this case, since the second advertisement is based on the keyword selected from the additional information of the first advertisement, the second advertisement may be an advertisement that is highly related to the first advertisement or has a high user preference. That is, the second advertisement may be an advertisement targeted based on the user's advertisement viewing information.

When the processor 140 receives the second advertisement from the server 200 (S560), the processor 140 may display the second advertisement on the display 110 (S570).

As such, the processor 140 may control the display 110 to display another advertisement having a high degree of relevance to the displayed advertisement by using at least one of additional information or user information of the displayed advertisement.

Meanwhile, FIG. 6 is a block diagram illustrating a detailed configuration of an electronic device according to various embodiments of the present disclosure.

Referring to FIG. 6 , the electronic device 100 includes a display 110 , a communication interface 120 , a memory 130 , an input interface 150 , a speaker 160 , a camera 170 , and a processor 140 . can do. A detailed description of the configuration shown in FIG. 6 overlapping the configuration shown in FIG. 2 will be omitted.

The input interface 150 may receive a user input for controlling the electronic device 100 . In addition to the keyboard and mouse, the input interface 150 includes a microphone for receiving a user's voice, a touch panel for receiving a user's touch using a user's hand or a stylus pen, etc., a button for receiving a user's manipulation, and a motion sensing motion of the user. An input unit may be included.

In particular, the input interface 150 may obtain a user input for skipping an advertisement or selecting an advertisement, and the processor 140 may obtain user response information based on the user input obtained through the input interface 150 . have.

The speaker 160 is configured to output not only various audio data on which various processing tasks such as decoding, amplification, and noise filtering have been performed by the audio processor but also various notification sounds or voice messages. Meanwhile, a configuration for outputting audio may be implemented as a speaker, but this is only an exemplary embodiment and may be implemented as an output terminal capable of outputting audio data. The speaker 160 may output a sound of content or advertisement displayed on the display 110 .

In addition, the electronic device 100 may add a necessary configuration according to an embodiment. Meanwhile, the electronic device 100 does not necessarily include all of the above-described components, and some components may be omitted if necessary.

Meanwhile, FIG. 7 is a diagram for explaining a method of controlling an electronic device according to an embodiment of the present disclosure.

First, at least one piece of mapping information including a keyword according to the reproduction characteristic information of the electronic device may be received ( S710 ). In the present disclosure, the mapping information may indicate a keyword predetermined based on at least one of content reproduction time, content reproduction time, content type, number of channel changes, reproduction characteristic information such as video on demand (VOD), and reproduction characteristic information. In addition, the keyword may correspond to advertisement object information determined based on reproduction characteristic information of the electronic device. That is, the keyword according to the reproduction characteristic information means advertisement object information determined based on the reproduction characteristic information of the electronic device. For example, in the case of a product (or product) advertisement, the name of the product (or product) included in the advertisement, the category of the product (or product), and the entity that produces or sells the product (or product) may be the advertisement object information, In the case of a promotional advertisement, the name of a company to be promoted may be advertisement object information.

Then, a keyword according to the reproduction characteristic information of the electronic device may be determined based on the received mapping information ( S720 ). Specifically, the reproduction characteristic information of the electronic device 100 previously stored in the electronic device 100 is compared with the reproduction characteristic information included in the mapping information, and when both reproduction characteristic information are the same or similar, the reproduction characteristic information included in the mapping information is compared. Keywords mapped to information can be identified. Here, the reproduction characteristic information identical to the reproduction characteristic information of the electronic device 100 represents reproduction characteristic information 100% identical to the reproduction characteristic information of the electronic device 100 . And, the reproduction characteristic information similar to the reproduction characteristic information of the electronic device 100 does not match 100% with the reproduction characteristic information of the electronic device 100, but the reproduction characteristic including numerical information within a preset range or word information with similar meaning indicates information.

Thereafter, the determined keyword is provided to the server 200 (S730). When an advertisement corresponding to the keyword is received from the server 200, the received advertisement may be displayed (S740).

In addition, the mapping information received from the external device may be transmitted to another electronic device.

Meanwhile, according to another embodiment of the present disclosure, the electronic device may generate mapping information.

Specifically, the additional information may be obtained from the content reproduced in the electronic device or the displayed advertisement. Here, the additional information may include information such as a name of content, a category of cast or advertisement, a product name, and an advertisement model.

Then, a keyword corresponding to the advertisement object information may be extracted based on the additional information. Specifically, one keyword may be extracted from information such as the name of the content included in the additional information, the category of the cast or advertisement, the product name, and the advertisement model.

In this case, keywords may be extracted based on user reactions. For example, it is possible to obtain user reaction information on content reproduced or displayed advertisements in the electronic device, and extract a keyword corresponding to advertisement object information based on the user reaction information and additional information.

Then, mapping information may be generated by mapping the extracted keyword and reproduction characteristic information of the electronic device.

Meanwhile, another advertisement may be displayed based on the advertisement displayed on the electronic device 100 according to another embodiment of the present disclosure.

Specifically, additional information related to the advertisement may be received together with the advertisement, and a keyword related to the additional information may be selected from the mapping information based on the received additional information. Here, the keyword related to the additional information may include advertisement object information determined based on the additional information.

Meanwhile, keywords may be obtained by using user information on the displayed advertisement. Specifically, user information about the displayed advertisement may be obtained, and a keyword related to the additional information may be selected from the mapping information based on the user reaction and the additional information.

Then, a keyword related to the selected additional information may be transmitted to the server, and an advertisement corresponding to the keyword related to the additional information may be received from the server.

Meanwhile, computer instructions for performing a processing operation in the electronic device 100 according to various embodiments of the present disclosure described above may be stored in a non-transitory computer-readable medium. can When the computer instructions stored in the non-transitory computer-readable medium are executed by the processor of the specific device, the specific device performs the processing operation of the electronic device 100 according to the various embodiments described above.

The non-transitory readable medium refers to a medium that stores data semi-permanently, rather than a medium that stores data for a short moment, such as a register, cache, memory, etc., and can be read by a device. Specifically, the above-described various applications or programs may be provided by being stored in a non-transitory readable medium such as a CD, DVD, hard disk, Blu-ray disk, USB, memory card, ROM, and the like.

In addition, although preferred embodiments of the present disclosure have been illustrated and described above, the present disclosure is not limited to the specific embodiments described above, and the technical field to which the disclosure belongs without departing from the gist of the present disclosure as claimed in the claims Various modifications may be made by those of ordinary skill in the art, and these modifications should not be individually understood from the technical spirit or prospect of the present disclosure.

Claims

In an electronic device,

display;

communication interface;

a memory for storing reproduction characteristic information including a reproduction history of the electronic device;

Receive at least one piece of mapping information including a keyword according to the reproduction characteristic information of the electronic device from an external device, determine a keyword according to the reproduction characteristic information of the electronic device based on the mapping information, and store the determined keyword in a server a processor that controls the communication interface to provide to the server, and controls the display to display the received advertisement when receiving an advertisement corresponding to the keyword from the server;

The keyword includes advertisement object information determined based on reproduction characteristic information of the electronic device.
According to claim 1,

The processor is

Obtaining additional information from the content reproduced in the electronic device or the displayed advertisement, extracting a keyword corresponding to advertisement object information based on the additional information, and mapping the extracted keyword and reproduction characteristic information of the electronic device An electronic device that generates mapping information.
3. The method of claim 2,

The processor is

Obtaining user reaction information for the content reproduced in the electronic device or the displayed advertisement, and extracting a keyword corresponding to the advertisement object information based on the user reaction information and the additional information.
According to claim 1,

The processor is

and transmitting the at least one mapping information to another electronic device.
According to claim 1,

The processor is

receiving additional information related to the advertisement together with the advertisement;

selecting a keyword related to the additional information from the at least one mapping information based on the received additional information;

transmitting a keyword related to the additional information to the server, and receiving an advertisement corresponding to the keyword related to the additional information from the server;

The keyword related to the additional information includes advertisement object information determined based on the additional information.
6. The method of claim 5,

The processor is

Obtaining user reaction information for the advertisement displayed on the display,

and selecting a keyword related to the additional information from the at least one mapping information based on the user reaction and additional information related to the advertisement.
According to claim 1,

The at least one mapping information includes:

The electronic device, wherein the at least one mapping information is deleted when a preset time elapses after it is generated.
According to claim 1,

The reproduction characteristic information is

The electronic device comprising at least one of content reproduction time, content reproduction time, content content, number of channel changes, and video on demand (VOD) usage time information of the electronic device.
A method for controlling an electronic device, comprising:

Receiving at least one piece of mapping information including a keyword according to the reproduction characteristic information of the electronic device from an external device;

determining a keyword according to reproduction characteristic information of the electronic device based on the received mapping information;

providing the determined keyword to a server; and

When receiving an advertisement corresponding to the keyword from the server, displaying the received advertisement;

The keyword corresponds to advertisement object information determined based on the reproduction characteristic information of the electronic device.
10. The method of claim 9,

obtaining additional information from the content reproduced in the electronic device or the displayed advertisement;

extracting a keyword corresponding to advertisement object information based on the additional information; and

and generating mapping information by mapping the extracted keyword and reproduction characteristic information of the electronic device.
11. The method of claim 10,

Further comprising; obtaining user reaction information on the content reproduced in the electronic device or the displayed advertisement;

The step of extracting the keyword is,

and extracting a keyword corresponding to the advertisement object information based on the user response information and the additional information.
10. The method of claim 9,

The method further comprising; transmitting the at least one mapping information to another electronic device.
10. The method of claim 9,

receiving additional information related to the advertisement together with the advertisement;

selecting a keyword related to the additional information from the at least one mapping information based on the received additional information;

transmitting a keyword related to the additional information to the server;

Receiving an advertisement corresponding to a keyword related to the additional information from the server; further comprising,

The keyword related to the additional information includes advertisement object information determined based on the additional information.
14. The method of claim 13,

Further comprising; obtaining user reaction information for the displayed advertisement;

The step of selecting the keyword is:

Selecting a keyword related to the additional information from the at least one mapping information based on the user response and the additional information related to the advertisement.
A computer-readable recording medium comprising a program for executing a control method of an electronic device,

Receiving at least one piece of mapping information including a keyword according to the reproduction characteristic information of the electronic device from an external device;

determining a keyword according to reproduction characteristic information of the electronic device based on the received mapping information;

providing the determined keyword to a server; and

When receiving an advertisement corresponding to the keyword from the server, providing the received advertisement;

The keyword corresponds to advertisement object information determined based on the reproduction characteristic information of the electronic device.