WO2021152917A1 - Sales promotion information providing device, sales promotion information providing method, and sales promotion information providing program - Google Patents

Sales promotion information providing device, sales promotion information providing method, and sales promotion information providing program Download PDF

Info

Publication number
WO2021152917A1
WO2021152917A1 PCT/JP2020/037527 JP2020037527W WO2021152917A1 WO 2021152917 A1 WO2021152917 A1 WO 2021152917A1 JP 2020037527 W JP2020037527 W JP 2020037527W WO 2021152917 A1 WO2021152917 A1 WO 2021152917A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
sales promotion
customer
product
promotion information
Prior art date
Application number
PCT/JP2020/037527
Other languages
French (fr)
Japanese (ja)
Inventor
平岡　三郎
智博 内田
拓己 石渡
健 波木井
Original Assignee
コニカミノルタ株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by コニカミノルタ株式会社 filed Critical コニカミノルタ株式会社
Publication of WO2021152917A1 publication Critical patent/WO2021152917A1/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to a sales promotion information providing device, a sales promotion information providing method, and a sales promotion information providing program.
  • Patent Document 1 discloses a technique of presenting a first sales promotion information when a customer picks up a product and presenting a second sales promotion information when the customer places the product.
  • Patent Document 1 presents the first and second sales promotion information set in advance in association with the basic attributes of the product and the customer at a predetermined timing. Therefore, in the technique described in Patent Document 1, the same sales promotion information is fixedly presented for a combination of customers of the same product and the same attribute. This has the problem that it is not possible to present effective sales promotion information according to the purchase motivation of each of a wide variety of customers.
  • the present invention has been made in view of the above circumstances, and is a sales promotion information providing device, a sales promotion information providing method, and a sales for providing effective sales promotion information according to a customer's willingness to purchase.
  • the purpose is to provide a promotion information provision program.
  • the determination unit determines the sales promotion information to be presented to the customer by using a machine learning model that has been machine-learned in advance using each information acquired by the acquisition unit and the sales promotion information as teacher data.
  • the sales promotion information providing device according to (1).
  • the active behavior information includes at least one of information regarding the time when the product is picked up by the customer, information regarding the presence or absence of information input work by the customer, and information indicating a voice emitted by the customer.
  • the sales promotion information providing device according to (1) or (2).
  • the related information includes information on at least one of the number of customers in the store selling the product and the number of customers around the product at the time when the customer takes an active action (4).
  • the sales promotion information providing device according to any one of (6).
  • the sales promotion information providing device of the present invention product information about a product picked up by a customer and active behavior information for the customer's product are acquired, and the customer is based on the acquired product information and active behavior information.
  • the sales promotion information to be presented to is determined, and the determined sales promotion information is output. As a result, it is possible to provide effective sales promotion information according to the customer's willingness to purchase.
  • the sales promotion information providing system includes an information processing device 100, a first detection device 200, a second detection device 300, and an output device 400.
  • the first detection device 200 is configured to detect product information about a product picked up by a customer and active behavior information for the customer's product.
  • FIG. 2 is a block diagram showing a schematic configuration of an information processing device.
  • the information processing device 100 includes a CPU (Central Processing Unit) 110, a ROM (Read Only Memory) 120, a RAM (Random Access Memory) 130, a storage 140, a communication interface 150, and an operation display unit 160. .. Each configuration is communicably connected to each other via bus 170.
  • CPU Central Processing Unit
  • ROM Read Only Memory
  • RAM Random Access Memory
  • the CPU 110 controls each of the above configurations and performs various arithmetic processes according to the programs recorded in the ROM 120 and the storage 140.
  • ROM 120 stores various programs and various data.
  • the storage 140 stores various programs including an operating system and various data. For example, an application for transmitting / receiving various information to / from another device and determining sales promotion information to be output based on various information acquired from the other device is installed in the storage 140. .. Further, the storage 140 stores candidates for sales promotion information to be output and information necessary for determining sales promotion information to be output based on various information. When a machine learning model is used to determine sales promotion information, teacher data and learned models required for machine learning may be stored.
  • the operation display unit 160 is, for example, a touch panel type display, which displays various information and receives various inputs from the user.
  • the detection unit 260 is configured with a sensor, an antenna, and the like for detecting product information and various active behavior information by the following methods in cooperation with the CPU 210.
  • Product information is identification information for identifying the type of product (product type).
  • the product information is encoded and recorded in various media such as tags attached to the products.
  • the first detection device 200 can also acquire product information when acquiring active behavior information by various methods as described later. When the customer picks up a plurality of products, the product information corresponding to each of the plurality of products may be acquired. In addition, the product information may be acquired by a method different from the active behavior information.
  • Active behavior information is information that indicates the status and degree of proactive behavior of a customer with respect to the product. Information indicating the sound to be emitted is included. The details of the active behavior information will be described later.
  • the first detection device 200 various devices are used depending on the type of active behavior information to be detected. For example, when detecting the time when a product is picked up by a customer as active behavior information, the first detection device 200 detects that the product is separated from the product shelf on which the product is displayed.
  • various devices such as an optical device, a radio wave device, and a weight sensor can be used.
  • the optical device for example, a bar code or two-dimensional bar code reader, a camera, a photoelectric sensor, or the like can be used.
  • the first detection device 200 uses a microphone capable of acquiring the voice emitted by the customer and converting it into an electric signal, and the voice acquired by the microphone.
  • An information processing device or the like for analysis can be used.
  • the second detection device 300 is configured to detect related information related to the customer's purchase of goods.
  • the detection unit 360 is a device for detecting various related information by the following methods in cooperation with the CPU 310.
  • the related information is information other than the above-mentioned active behavior information, and is information on factors that may affect the customer's product purchase.
  • relevant information includes information about the time, time, and season of active action on a customer's product.
  • information on the weather, temperature, humidity, etc. at the time when the customer took an active action on the product may be included.
  • the related information may include information on the number of customers in the store selling the product at the time when the customer takes an active action and the number of customers in the vicinity of the product.
  • attribute information regarding customer attributes may be included.
  • the second detection device 300 various devices are used depending on the type of related information to be detected. For example, when detecting information on the time, time, and season of the customer's active action on the product as related information, the second detection device 300 is a device such as an electronic clock equipped with a calendar or a clock function, or via a network. A device that acquires information from a connected server or the like can be used.
  • the second detection device 300 when detecting information on the weather, temperature, and humidity at the time when the customer took active action on the product as related information, the second detection device 300 includes a thermohygrometer and a server connected via a network. A device that obtains information from can be used.
  • the second detection device 300 may use a microphone and an information processing device that analyzes the voice acquired by the microphone. ..
  • the second detection device 300 When detecting the frequency at which the product is picked up by another customer or the time when the product is picked up as related information, the second detection device 300 includes a camera, an information processing device that analyzes an image acquired by the camera, and an information processing device. A configuration similar to that of the first detection device 200 described above can be used.
  • the second detection device 300 may be a device that acquires information from a POS system connected via a network.
  • the output device 400 is configured to output sales promotion information transmitted from the information processing device 100 to the customer, and includes a display, a speaker, a printer, and the like.
  • the output device 400 includes a CPU 410, a ROM 420, a RAM 430, a storage 440, a communication interface 450, and an output unit 460. Each configuration is communicably connected to each other via bus 470.
  • the output unit 460 is a display that outputs an image, a speaker that outputs audio, a printer that outputs printed matter, and the like.
  • the output unit 460 may output information by transmitting a message or the like to a terminal or the like owned by the customer via the communication interface 450.
  • Sales promotion information is information provided to customers in order to increase their purchasing motivation.
  • promotional information includes information about products, discounts on products, coupons related to products, advertisements for other products related to products, information about rewarding customers, and so on.
  • Information about products includes, for example, information about detailed explanations of product functions and effects, information about various rankings such as product sales rankings and attention level rankings in product groups related to products, user evaluations of products, and media. Includes information about the evaluation and referral status of the product.
  • FIG. 6 is a block diagram showing a functional configuration of the information processing apparatus.
  • the information processing apparatus 100 functions as the acquisition unit 111, the determination unit 112, and the output unit 113 by the CPU 110 reading the program stored in the storage 140 and executing the process.
  • the acquisition unit 111 acquires product information and active behavior information from the first detection device 200 and the like.
  • the decision unit 112 determines the sales promotion information to be presented to the customer based on the product information and the active behavior information acquired by the acquisition unit 111.
  • the output unit 113 outputs the sales promotion information determined by the determination unit 112 by sending it to the output device 400 or the like.
  • FIG. 7 is a diagram showing an example of information stored in the information processing device.
  • the storage 140 of the information processing device 100 stores sales promotion information to be provided to the customer. Further, in the storage 140, as information for determining the sales promotion information to be provided to the customer, information associating the product information, the active behavior information and the related information with the sales promotion information group to be presented to the customer is stored. ing.
  • the product type is stored as the product information.
  • active behavior information information such as the pick-up time of the product by the customer, the input of attribute information, and the input attribute information is stored.
  • information such as time and weather is stored as related information.
  • the sales promotion information group is a group including a plurality of sales promotion information that are candidates to be presented to the customer.
  • the sales promotion information groups f1 to fx when a woman in her twenties who is a customer picks up product type A on a rainy afternoon and the pick-up time is less than 5 seconds, it is included in the sales promotion information groups f1 to fx. At least one sales promotion information is determined as the output sales promotion information.
  • a plurality of sales promotion information may be selected.
  • the means for providing each sales promotion information and the order in which the sales promotion information is provided may be predetermined according to a predetermined standard, or may be randomly determined.
  • the provision time for providing the sales promotion information to the customer is set in advance, a part or a plurality of parts of each sales promotion information is extracted so as to be within the provision time, and the customer is provided with the sales promotion information.
  • the sales promotion information provided to the customer may be configured.
  • the teacher data and the trained model required for machine learning are stored. In this case, some of the information shown in FIG. 7 may be omitted. Further, the determination of the sales promotion information based on the information shown in FIG. 7 and the determination of the sales promotion information based on the machine learning model may be combined and executed according to a predetermined standard. For example, when a rule-based decision is made using the information shown in FIG. 7 at the beginning of the introduction of the system or the introduction of a new product, and a predetermined number or more of valid teacher data registered by the method described later are collected. In addition, the decision may be made by a machine learning model.
  • the active behavior information is information indicating the status and degree of proactive behavior that can reflect the customer's willingness to purchase products.
  • the active behavior information includes information on the time when the product is picked up by the customer, information on whether or not the customer has input information, information indicating the voice emitted by the customer, and the like.
  • the time when a product is picked up by a customer is likely to correspond to the time when the customer browses the product description or tries (testing) the product, and from that information, the customer's product
  • the strength of interest in and willingness to purchase can be estimated.
  • the voice emitted by the customer is likely to be related to the wonder of the product and the evaluation of the product
  • the strength of the customer's interest in the product and the willingness to purchase the product can be estimated from the information.
  • frequency analysis processing it is possible to acquire the tone of the voice emitted by the customer and the fluctuation of the tone, and thereby it is possible to estimate the customer's emotions and changes in emotions. ..
  • voice recognition processing on the acquired voice information, the text information expressed by the voice emitted by the customer can be acquired, and the customer's emotions and emotions change based on the acquired text information. Etc. can be estimated.
  • Various known methods can be used for frequency analysis processing and speech recognition processing.
  • the active behavior information may include information on the number of product types picked up by the customer. For example, if a customer is picking up only one type of product, it is presumed that they are particularly interested in that product, and if they are picking up multiple types of products, they are wondering which product to buy. It can be presumed that there is.
  • the related information is information other than the active behavior information, and is information on factors that may affect the purchase of the customer's product.
  • Related information includes time information such as time, time, and season when the customer took an active action, weather information such as weather, temperature, and humidity, the number of customers in the store selling the product, and the number of customers around the product. Includes information on the number of customers.
  • the related information includes attribute information regarding the attributes of the customer.
  • the attribute information includes, for example, various information about the customer such as age, gender, family structure, field of interest, and presence / absence of allergies entered by the customer.
  • the related information includes the nationality, gender, and age information of the customer estimated from the voice emitted by the customer.
  • the related information includes information on the frequency at which the product is picked up by a customer other than the target customer, information on the time when the product is picked up by the other customer, information on the POS data of the product, and the like.
  • time information For example, by acquiring the time information, it is possible to include the explanation of how to use the appropriate product according to the time, time, season, etc., and the information recommending another appropriate product in the sales promotion information.
  • the embarrassment of customers who are provided with sales promotion information by acquiring information on the number of customers such as the number of customers in stores that sell products when the customers take active actions and the number of customers around the products.
  • the content and output method of sales promotion information can be different in consideration of such psychological situations. For example, when the number of customers around the product is large, the time for outputting the sales promotion information to the display of the store can be shortened, or the volume of the voice can be reduced.
  • the sales promotion information may be transmitted as link information such as a message or URL to the customer's e-mail address or various SNS or communication service accounts without outputting the sales promotion information to the store display or the like. ..
  • the attribute information of a customer it is possible to include information that is particularly important or necessary for the customer, information that recommends the most suitable product, and the like in the sales promotion information.
  • the objective popularity of the product is taken into consideration. It is possible to provide sales promotion information.
  • the information processing device 100 acquires product information regarding the product picked up by the customer based on the information output from the first detection device 200 (step S102). For example, the information processing device 100 acquires a product type (product type).
  • the information processing apparatus 100 determines the sales promotion information to be provided to the customer based on the product information acquired in the process of step S102 and the active behavior information acquired in the process of step S103 (). Step S104). Further, the information processing apparatus 100 may determine the sales promotion information to be provided to the customer in consideration of the related information acquired in the process of step S101. For example, the information processing apparatus 100 determines the sales promotion information to be provided to the customer based on the conditions as shown in FIG. 7.
  • the information processing apparatus 100 uses step S101 as a machine learning model in which product information, active behavior information, and related information and sales promotion information effective for increasing the purchasing motivation of customers are learned in advance as teacher data.
  • the related information, the product information, and the active behavior information acquired in the process of S103 may be input, and the sales promotion information to be provided to the customer may be determined based on the result output from the machine learning model.
  • the information processing device 100 transmits and outputs the sales promotion information determined in the process of step S103 to the output device 400 (step S105).
  • the output device 400 presents the sales promotion information transmitted from the information processing device 100 to the customer via a screen display by a display, an audio output by a speaker, a printed matter by a printer, and the like.
  • the sales promotion information is provided in a form in which the voice corresponding to the above explanation or advertisement is output from the speaker, the printed matter is output from a printer (not shown), or an electronic message or the like is transmitted to the customer. May be good.
  • the tablet terminal constitutes the information processing device 100, the second detection device 300, and the output device 400, and the reading device constitutes the first detection device 200.
  • the device configuration of the sales promotion information providing system and the function sharing between the devices are not limited to this, and can be realized by any device and the function sharing between the devices.
  • step S106 When it is determined that the sales promotion information is functioning effectively (step S106: YES), the information processing apparatus 100 uses the related information acquired in the process of step S101, the product information acquired in the process of step S102, and the step.
  • the active behavior information acquired in the process of S103 and the sales promotion information output in the process of step S104 are registered in the database of the storage 140 as teacher data for learning the machine learning model for determining the sales promotion information. (Step S107), and the process ends.
  • the product information about the product picked up by the customer and the active behavior information about the active behavior of the customer with respect to the product are acquired, and the acquired product.
  • the sales promotion information to be presented to the customer is determined based on the information and the active behavior information, and the determined sales promotion information is output.
  • the strength of the customer's motivation and willingness to purchase the product is estimated, and appropriate sales promotion information is provided accordingly.
  • the information processing apparatus 100 determines the sales promotion information to be presented to the customer by using the machine learning model that has been machine-learned in advance using each acquired information and the output sales promotion information as teacher data. For example, sales promotion information that is preset and fixedly provided for a combination of acquired information does not always work effectively to increase the purchasing motivation of individual customers. However, as in the present embodiment, by utilizing the machine learning model to machine-learn the combination of the acquired information and the effective sales promotion information, more effective sales are made according to the customer's purchasing motivation and situation. Promotion information can be provided.
  • the active behavior information includes at least one of information regarding the time when the product is picked up by the customer, information regarding the presence or absence of information input work by the customer, and information indicating the voice emitted by the customer.
  • the active behavior information includes at least one of information regarding the time when the product is picked up by the customer, information regarding the presence or absence of information input work by the customer, and information indicating the voice emitted by the customer.
  • the information processing device 100 further acquires related information that may affect the customer's product purchase other than active behavior, and presents the sales promotion to the customer based on the product information, active behavior information, and related information. Determine the information. As a result, it is possible to consider information on various factors that may affect the purchase of the customer's product, so that more effective sales promotion information can be provided.
  • the relevant information also includes information about at least one of the time, time, and season when the customer took active action.
  • information about at least one of the time, time, and season when the customer took active action can be included in the sales promotion information, and more effective sales promotion information. Can be provided.
  • the relevant information also includes information about at least one of the weather, temperature, and humidity at the time the customer took active action.
  • information about at least one of the weather, temperature, and humidity at the time the customer took active action can be included in the sales promotion information, and more effective sales promotion information can be included. Can be provided.
  • the related information includes attribute information related to customer attributes.
  • attribute information related to customer attributes for example, information that is particularly important or necessary for the customer, information that recommends the most suitable product, and the like can be included in the sales promotion information, and more effective sales promotion information can be provided.
  • the related information includes information on the attributes of the customer including at least one of the customer's nationality, gender, and age, which is estimated from the voice emitted by the customer. This allows, for example, to provide effective sales promotion information in an appropriate language that the customer can understand according to the customer's nationality, and to use appropriate expressions according to the customer's gender and age. Information can be provided.
  • the relevant information includes information about how often the product is picked up by another customer and at least one of the times the product is picked up by another customer. As a result, more effective sales promotion information can be provided in consideration of the objective popularity of the product.
  • the related information includes information on the POS data of the product. As a result, more effective sales promotion information can be provided in consideration of the objective popularity of the product.
  • sales promotion information is at least one of information on products, information on discounts on products, information on coupons related to products, information on advertisements of other products related to products, and information on rewarding customers. Including one. As a result, it is possible to select and provide the most suitable sales promotion information from various types of sales promotion information according to the customer's willingness to purchase.
  • the sales promotion information is output as voice, image, or printed matter.
  • the sales promotion information is output as voice, image, or printed matter.
  • the information processing device 100, the first detection device 200, the second detection device 300, and the output device 400 may each be configured by a plurality of devices, or may be configured by a single device.
  • each configuration may be realized by other configurations.
  • the first detection device 200, the second detection device 300, and the output device 400 are integrated into the information processing device 100, and one of the functions of the first detection device 200, the second detection device 300, and the output device 400. Part or all may be realized by the information processing apparatus 100.
  • processing unit of the flowchart in the above embodiment is divided according to the main processing contents in order to facilitate understanding of each processing.
  • the invention of the present application is not limited by the method of classifying the processing steps. Each process can be divided into more processing steps. Also, one processing step may perform more processing.
  • the means and methods for performing various processes in the sales promotion information providing system can be realized by either a dedicated hardware circuit or a programmed computer.
  • the program may be provided, for example, by a computer-readable recording medium such as a flexible disk and a CD-ROM, or may be provided online via a network such as the Internet.
  • the program recorded on the computer-readable recording medium is usually transferred and stored in a storage unit such as a hard disk.
  • the above program may be provided as a single application software, or may be incorporated into the software of the device as a function of the sales promotion information providing system.
  • 100 information processing device 110 CPU, 120 ROM, 130 RAM, 140 storage, 150 communication interface, 160 Operation display, 200 1st detector, 210 CPU, 220 ROM, 230 RAM, 240 storage, 250 communication interface, 260 detector, 300 Second detector, 310 CPU, 320 ROM, 330 RAM, 340 storage, 350 communication interface, 360 detector, 400 output device, 410 CPU, 420 ROM, 430 RAM, 440 storage, 450 communication interface, 460 output unit.

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

[Problem] To provide a sales promotion information providing device for providing effective sales promotion information in response to the purchasing intention of a customer. [Solution] This sales promotion information providing device 100 for providing a customer with sales promotion information comprises an acquisition unit, a determination unit, and an output unit. The acquisition unit acquires product information pertaining to a product taken up by the customer and active behavior information pertaining to an active behavior of the customer for the product. The determination unit determines sales promotion information to be presented to the customer on the basis of the product information and the active behavior information acquired by the acquisition unit. The output unit outputs the sales promotion information determined by the determination unit.

Description

販売促進情報提供装置、販売促進情報提供方法、および販売促進情報提供プログラムSales promotion information provision device, sales promotion information provision method, and sales promotion information provision program
　本発明は、販売促進情報提供装置、販売促進情報提供方法、および販売促進情報提供プログラムに関する。 The present invention relates to a sales promotion information providing device, a sales promotion information providing method, and a sales promotion information providing program.
　商品の売上げを向上させるために、商品の宣伝広告や割引情報等の様々な販売促進情報を顧客に提示して、顧客の購買意欲を高めることが一般によく行われている。特に近年では、情報処理技術の発展に伴い、商品ごとの販売促進情報を適切なタイミングで顧客に提示するための技術も提案されている。たとえば、特許文献１には、顧客が商品を手に取った際に第１の販売促進情報を提示し、商品を置いた際に第２の販売促進情報を提示する技術が開示されている。 In order to improve product sales, it is common practice to present various sales promotion information such as product advertisements and discount information to customers to increase their purchasing motivation. Particularly in recent years, with the development of information processing technology, a technology for presenting sales promotion information for each product to customers at an appropriate timing has also been proposed. For example, Patent Document 1 discloses a technique of presenting a first sales promotion information when a customer picks up a product and presenting a second sales promotion information when the customer places the product.
特開２０１５－８８１６６号公報Japanese Unexamined Patent Publication No. 2015-88166
　しかしながら、上記特許文献１記載の技術は、商品および顧客の基本的な属性に対して予め対応付けて設定された第１および第２の販売促進情報を、所定のタイミングにおいて提示するものである。したがって、特許文献１記載の技術では、同じ商品および同じ属性の顧客の組み合わせに対しては、同じ販売促進情報が固定的に提示されることになる。これでは、多種多様な顧客それぞれの購入意欲に応じて、効果的な販売促進情報を提示することができないという問題がある。 However, the technique described in Patent Document 1 presents the first and second sales promotion information set in advance in association with the basic attributes of the product and the customer at a predetermined timing. Therefore, in the technique described in Patent Document 1, the same sales promotion information is fixedly presented for a combination of customers of the same product and the same attribute. This has the problem that it is not possible to present effective sales promotion information according to the purchase motivation of each of a wide variety of customers.
　本発明は、上記のような事情に鑑みてなされたものであり、顧客の購買意欲に応じて効果的な販売促進情報を提供するための販売促進情報提供装置、販売促進情報提供方法、および販売促進情報提供プログラムを提供することを目的とする。 The present invention has been made in view of the above circumstances, and is a sales promotion information providing device, a sales promotion information providing method, and a sales for providing effective sales promotion information according to a customer's willingness to purchase. The purpose is to provide a promotion information provision program.
　上記目的は、下記の手段によって達成される。 The above purpose is achieved by the following means.
　（１）顧客に商品の販売促進情報を提供するための販売促進情報提供装置であって、
　顧客によって取り上げられた商品に関する商品情報と、顧客の該商品に対する能動的な行動に関する能動的行動情報とを取得する取得部と、
　前記取得部によって取得された前記商品情報および前記能動的行動情報に基づいて顧客に提示する販売促進情報を決定する決定部と、
　前記決定部によって決定された前記販売促進情報を出力する出力部と、
　を有する販売促進情報提供装置。 (1) A sales promotion information providing device for providing sales promotion information of products to customers.
An acquisition unit that acquires product information about a product picked up by a customer and active behavior information about the customer's active behavior toward the product.
A decision unit that determines sales promotion information to be presented to a customer based on the product information and the active behavior information acquired by the acquisition unit.
An output unit that outputs the sales promotion information determined by the determination unit, and
Sales promotion information providing device.
　（２）前記決定部は、前記取得部によって取得される各情報と前記販売促進情報とを教師データとして予め機械学習された機械学習モデルを用いて、顧客に提示する販売促進情報を決定する上記（１）に記載の販売促進情報提供装置。 (2) The determination unit determines the sales promotion information to be presented to the customer by using a machine learning model that has been machine-learned in advance using each information acquired by the acquisition unit and the sales promotion information as teacher data. The sales promotion information providing device according to (1).
　（３）前記能動的行動情報は、顧客によって前記商品が取り上げられている時間に関する情報、顧客による情報入力作業の有無に関する情報、および顧客が発する音声を示す情報のうちの少なくとも一つを含む上記（１）または（２）に記載の販売促進情報提供装置。 (3) The active behavior information includes at least one of information regarding the time when the product is picked up by the customer, information regarding the presence or absence of information input work by the customer, and information indicating a voice emitted by the customer. The sales promotion information providing device according to (1) or (2).
　（４）前記取得部は、前記能動的行動情報以外の顧客の商品購入に影響し得る情報である関連情報をさらに取得し、
　前記決定部は、前記商品情報、前記能動的行動情報および前記関連情報に基づいて顧客に提示する販売促進情報を決定する上記（１）～（３）のいずれかに記載の販売促進情報提供装置。 (4) The acquisition unit further acquires related information other than the active behavior information, which is information that may affect the purchase of the customer's product.
The sales promotion information providing device according to any one of (1) to (3) above, wherein the determination unit determines sales promotion information to be presented to a customer based on the product information, the active behavior information, and the related information. ..
　（５）前記関連情報は、前記顧客による能動的行動の時刻、時期、および季節のうちの少なくとも１つに関する情報を含む上記（４）に記載の販売促進情報提供装置。 (5) The sales promotion information providing device according to (4) above, wherein the related information includes information regarding at least one of the time, time, and season of the active action by the customer.
　（６）前記関連情報は、前記顧客による能動的行動をとった時期における天候、気温、および湿度のうちの少なくとも１つに関する情報を含む上記（４）または（５）に記載の販売促進情報提供装置。 (6) The sales promotion information provision according to (4) or (5) above, wherein the related information includes information on at least one of weather, temperature, and humidity at the time when the customer takes active action. Device.
　（７）前記関連情報は、前記顧客による能動的行動をとった時期における前記商品を販売する店舗の在客数、および前記商品の周囲の在客数のうちの少なくとも１つに関する情報を含む上記（４）～（６）のいずれかに記載の販売促進情報提供装置。 (7) The related information includes information on at least one of the number of customers in the store selling the product and the number of customers around the product at the time when the customer takes an active action (4). ) To (6). The sales promotion information providing device according to any one of (6).
　（８）前記関連情報は、前記顧客の属性に関する属性情報を含む上記（４）～（７）のいずれかに記載の販売促進情報提供装置。 (8) The sales promotion information providing device according to any one of (4) to (7) above, wherein the related information includes attribute information related to the customer's attributes.
　（９）前記関連情報は、前記顧客が発する音声から推定される、当該顧客の国籍、性別、および年齢のうちの少なくとも一つを含む当該顧客の属性に関する情報を含む上記（４）～（８）のいずれかに記載の販売促進情報提供装置。 (9) The related information includes information on the attributes of the customer including at least one of the customer's nationality, gender, and age, which is estimated from the voice emitted by the customer (4) to (8). ) Is described in any of the sales promotion information providing devices.
　（１０）前記関連情報は、他の顧客によって前記商品が取り上げられる頻度および前記他の顧客によって前記商品が取り上げられている時間のうちの少なくとも１つに関する情報を含む上記（４）～（９）のいずれかに記載の販売促進情報提供装置。 (10) The related information includes information on at least one of the frequency with which the product is picked up by another customer and the time when the product is picked up by the other customer (4) to (9). The sales promotion information providing device described in any of the above.
　（１１）前記関連情報は、前記商品のＰＯＳデータに関する情報を含む上記（４）～（１０）のいずれかに記載の販売促進情報提供装置。 (11) The sales promotion information providing device according to any one of (4) to (10) above, wherein the related information includes information on POS data of the product.
　（１２）前記販売促進情報は、前記商品に関する情報、前記商品の値引きに関する情報、前記商品に関連するクーポンに関する情報、前記商品に関連する他の商品の広告に関する情報、および前記顧客への報酬付与に関する情報のうちの少なくとも１つを含む上記（１）～（１１）のいずれかに記載の販売促進情報提供装置。 (12) The sales promotion information includes information on the product, information on discounts on the product, information on coupons related to the product, information on advertisements on other products related to the product, and rewards to the customer. The sales promotion information providing device according to any one of (1) to (11) above, which includes at least one of the information relating to the product.
　（１３）前記商品に関する情報は、前記商品の説明に関する情報、前記商品に関連する商品群における前記商品のランキングに関する情報、および前記商品の顧客からの評価に関する情報のうちの少なくとも１つを含む上記（１２）に記載の販売促進情報提供装置。 (13) The information regarding the product includes at least one of information regarding the description of the product, information regarding the ranking of the product in the product group related to the product, and information regarding the evaluation of the product from the customer. The sales promotion information providing device according to (12).
　（１４）前記出力部は、前記販売促進情報を音声、画像、または印刷物として出力する上記（１）～（１３）のいずれかに記載の販売促進情報提供装置。 (14) The sales promotion information providing device according to any one of (1) to (13) above, wherein the output unit outputs the sales promotion information as voice, an image, or a printed matter.
　（１５）顧客に販売促進情報を提供するための販売促進情報提供装置において実行される販売促進情報提供方法であって、
　顧客によって取り上げられた商品に関する商品情報と、顧客の商品に対する能動的な行動に関する能動的行動情報とを取得するステップ（ａ）と、
　前記ステップ（ａ）において取得された前記商品情報および前記能動的行動情報に基づいて顧客に提示する販売促進情報を決定するステップ（ｂ）と、
　前記ステップ（ｂ）において決定された前記販売促進情報を出力するステップ（ｃ）と、
　を有する販売促進情報提供方法。 (15) A sales promotion information providing method executed in a sales promotion information providing device for providing sales promotion information to a customer.
Step (a) of acquiring product information about the product picked up by the customer and active behavior information about the active behavior of the customer with respect to the product, and
The step (b) of determining the sales promotion information to be presented to the customer based on the product information and the active behavior information acquired in the step (a), and
In step (c) of outputting the sales promotion information determined in step (b),
How to provide sales promotion information.
　（１６）顧客に販売促進情報を提供するための販売促進情報提供装置において実行される販売促進情報提供プログラムであって、
　顧客によって取り上げられた商品に関する商品情報と、顧客の商品に対する能動的な行動に関する能動的行動情報とを取得するステップ（ａ）と、
　前記ステップ（ａ）において取得された前記商品情報および前記能動的行動情報に基づいて顧客に提示する販売促進情報を決定するステップ（ｂ）と、
　前記ステップ（ｂ）において決定された前記販売促進情報を出力するステップ（ｃ）と、
　をコンピューターに実行させるための販売促進情報提供プログラム。 (16) A sales promotion information providing program executed in a sales promotion information providing device for providing sales promotion information to a customer.
Step (a) of acquiring product information about the product picked up by the customer and active behavior information about the active behavior of the customer with respect to the product, and
The step (b) of determining the sales promotion information to be presented to the customer based on the product information and the active behavior information acquired in the step (a), and
In step (c) of outputting the sales promotion information determined in step (b),
A promotional information program to get your computer to run.
　本発明の販売促進情報提供装置によれば、顧客によって取り上げられた商品に関する商品情報と、顧客の商品に対する能動的行動情報とを取得し、取得された商品情報および能動的行動情報に基づいて顧客に提示する販売促進情報を決定し、決定された販売促進情報を出力する。これにより、顧客の購買意欲に応じて効果的な販売促進情報を提供することができる。 According to the sales promotion information providing device of the present invention, product information about a product picked up by a customer and active behavior information for the customer's product are acquired, and the customer is based on the acquired product information and active behavior information. The sales promotion information to be presented to is determined, and the determined sales promotion information is output. As a result, it is possible to provide effective sales promotion information according to the customer's willingness to purchase.
本発明の実施形態に係る販売促進情報提供システムの概略構成を示す図である。It is a figure which shows the schematic structure of the sales promotion information provision system which concerns on embodiment of this invention. 情報処理装置の概略構成を示すブロック図である。It is a block diagram which shows the schematic structure of an information processing apparatus. 第１検出装置の概略構成を示すブロック図である。It is a block diagram which shows the schematic structure of the 1st detection apparatus. 第２検出装置の概略構成を示すブロック図である。It is a block diagram which shows the schematic structure of the 2nd detection apparatus. 出力装置の概略構成を示すブロック図である。It is a block diagram which shows the schematic structure of an output device. 情報処理装置の機能構成を示すブロック図である。It is a block diagram which shows the functional structure of an information processing apparatus. 情報処理装置に記憶される情報の例を示す図である。It is a figure which shows the example of the information stored in the information processing apparatus. 情報処理装置において実行される処理の手順を示すフローチャートである。It is a flowchart which shows the procedure of the process which is executed in an information processing apparatus. 販売促進情報提供システムによって販売促進情報が提供される様子を説明する図である。It is a figure explaining how the sales promotion information is provided by the sales promotion information provision system.
　以下、添付した図面を参照して、本発明の実施形態を説明する。なお、図面の説明において同一の要素には同一の符号を付し、重複する説明を省略する。また、図面の寸法比率は、説明の都合上誇張されており、実際の比率とは異なる場合がある。 Hereinafter, embodiments of the present invention will be described with reference to the attached drawings. In the description of the drawings, the same elements are designated by the same reference numerals, and duplicate description will be omitted. In addition, the dimensional ratios in the drawings are exaggerated for convenience of explanation and may differ from the actual ratios.
　＜販売促進情報提供システムの構成＞
　図１は、本発明の実施形態に係る販売促進情報提供システムの概略構成を示す図である。 <Structure of sales promotion information provision system>
FIG. 1 is a diagram showing a schematic configuration of a sales promotion information providing system according to an embodiment of the present invention.
　図１に示すように、販売促進情報提供システムは、情報処理装置１００、第１検出装置２００、第２検出装置３００、および出力装置４００を有する。 As shown in FIG. 1, the sales promotion information providing system includes an information processing device 100, a first detection device 200, a second detection device 300, and an output device 400.
　情報処理装置１００は、第１検出装置２００、第２検出装置３００、および出力装置４００と接続可能に構成されている。情報処理装置１００は、各装置との間で各種の情報や指示を送受信する。 The information processing device 100 is configured to be connectable to the first detection device 200, the second detection device 300, and the output device 400. The information processing device 100 transmits and receives various information and instructions to and from each device.
　第１検出装置２００は、顧客によって取り上げられた商品に関する商品情報と、顧客の商品に対する能動的行動情報を検出するための構成である。 The first detection device 200 is configured to detect product information about a product picked up by a customer and active behavior information for the customer's product.
　第２検出装置３００は、上記の能動的行動情報以外の顧客の商品購入に関連する関連情報を検出するための構成である。 The second detection device 300 is configured to detect related information related to the customer's product purchase other than the above-mentioned active behavior information.
　出力装置４００は、情報処理装置１００から出力される販売促進情報を出力して顧客に提供するための構成である。 The output device 400 is configured to output the sales promotion information output from the information processing device 100 and provide it to the customer.
　以下、各構成について詳細に説明する。 Hereinafter, each configuration will be described in detail.
　＜情報処理装置１００＞
　情報処理装置１００は、たとえばサーバーやＰＣ等のコンピューターであり、本実施形態では販売促進情報提供装置として機能する。情報処理装置１００は、複数の装置から構成されてもよく、たとえば多数のサーバーによってクラウドサーバーとして仮想的に構成されてもよい。 <Information processing device 100>
The information processing device 100 is, for example, a computer such as a server or a PC, and functions as a sales promotion information providing device in the present embodiment. The information processing device 100 may be configured by a plurality of devices, and may be virtually configured as a cloud server by, for example, a large number of servers.
　図２は、情報処理装置の概略構成を示すブロック図である。 FIG. 2 is a block diagram showing a schematic configuration of an information processing device.
　図２に示すように、情報処理装置１００は、ＣＰＵ（Ｃｅｎｔｒａｌ　Ｐｒｏｃｅｓｓｉｎｇ　Ｕｎｉｔ）１１０、ＲＯＭ（Ｒｅａｄ　Ｏｎｌｙ　Ｍｅｍｏｒｙ）１２０、ＲＡＭ（Ｒａｎｄｏｍ　Ａｃｃｅｓｓ　Ｍｅｍｏｒｙ）１３０、ストレージ１４０、通信インターフェース１５０および操作表示部１６０を有する。各構成は、バス１７０を介して相互に通信可能に接続されている。 As shown in FIG. 2, the information processing device 100 includes a CPU (Central Processing Unit) 110, a ROM (Read Only Memory) 120, a RAM (Random Access Memory) 130, a storage 140, a communication interface 150, and an operation display unit 160. .. Each configuration is communicably connected to each other via bus 170.
　ＣＰＵ１１０は、ＲＯＭ１２０やストレージ１４０に記録されているプログラムにしたがって、上記各構成の制御や各種の演算処理を行う。 The CPU 110 controls each of the above configurations and performs various arithmetic processes according to the programs recorded in the ROM 120 and the storage 140.
　ＲＯＭ１２０は、各種プログラムや各種データを格納する。 ROM 120 stores various programs and various data.
　ＲＡＭ１３０は、作業領域として一時的にプログラムやデータを記憶する。 The RAM 130 temporarily stores programs and data as a work area.
　ストレージ１４０は、オペレーティングシステムを含む各種プログラムや、各種データを格納する。たとえば、ストレージ１４０には、他の装置との間で各種情報を送受信したり、他の装置から取得する各種情報に基づいて出力する販売促進情報を決定したりするためのアプリケーションがインストールされている。また、ストレージ１４０には、出力する販売促進情報の候補や、各種情報に基づいて出力する販売促進情報を決定するために必要となる情報が記憶されている。なお、販売促進情報を決定するために機械学習モデルを使用する場合は、機械学習に必要となる教師データや学習済みモデルが記憶されてもよい。 The storage 140 stores various programs including an operating system and various data. For example, an application for transmitting / receiving various information to / from another device and determining sales promotion information to be output based on various information acquired from the other device is installed in the storage 140. .. Further, the storage 140 stores candidates for sales promotion information to be output and information necessary for determining sales promotion information to be output based on various information. When a machine learning model is used to determine sales promotion information, teacher data and learned models required for machine learning may be stored.
　通信インターフェース１５０は、他の装置と通信するためのインターフェースである。通信インターフェース１５０としては、有線または無線の各種規格による通信インターフェースが用いられる。 The communication interface 150 is an interface for communicating with another device. As the communication interface 150, a communication interface according to various wired or wireless standards is used.
　操作表示部１６０は、たとえば、タッチパネル式のディスプレイであり、各種情報を表示すると共に、ユーザーからの各種入力を受け付ける。 The operation display unit 160 is, for example, a touch panel type display, which displays various information and receives various inputs from the user.
　＜第１検出装置２００＞
　第１検出装置２００は、顧客によって取り上げられた商品に関する商品情報と、顧客の商品に対する能動的行動情報を検出するための構成であり、各種センサー等の装置である。 <First detection device 200>
The first detection device 200 is a device for detecting product information about a product picked up by a customer and active behavior information for the customer's product, and is a device such as various sensors.
　図３は、第１検出装置の概略構成を示すブロック図である。 FIG. 3 is a block diagram showing a schematic configuration of the first detection device.
　図３に示すように、第１検出装置２００は、ＣＰＵ２１０、ＲＯＭ２２０、ＲＡＭ２３０、ストレージ２４０、通信インターフェース２５０および検出部２６０を有する。各構成は、バス２７０を介して相互に通信可能に接続されている。 As shown in FIG. 3, the first detection device 200 includes a CPU 210, a ROM 220, a RAM 230, a storage 240, a communication interface 250, and a detection unit 260. Each configuration is communicably connected to each other via bus 270.
　ＣＰＵ２１０、ＲＯＭ２２０、ＲＡＭ２３０、ストレージ２４０、通信インターフェース２５０は、情報処理装置１００の対応する各構成と同様の機能を有するため、重複する説明は省略する。検出部２６０は、ＣＰＵ２１０と協働して、下記のような方法によって商品情報および各種の能動的行動情報を検出するためのセンサーやアンテナ等の構成である。 Since the CPU 210, ROM 220, RAM 230, storage 240, and communication interface 250 have the same functions as the corresponding configurations of the information processing device 100, duplicate description will be omitted. The detection unit 260 is configured with a sensor, an antenna, and the like for detecting product information and various active behavior information by the following methods in cooperation with the CPU 210.
　商品情報は、商品の種類（商品種）を識別するための識別情報である。商品情報は、たとえば、商品に付されたタグ等の各種媒体に符号化されて記録されている。第１検出装置２００は、後述するような各種方法で能動的行動情報を取得する際に、あわせて商品情報を取得することができる。なお、顧客が複数の商品を取り上げている場合、複数の商品それぞれに対応する商品情報が取得されてもよい。また、商品情報は、能動的行動情報とは異なる方法によって取得されてもよい。 Product information is identification information for identifying the type of product (product type). The product information is encoded and recorded in various media such as tags attached to the products. The first detection device 200 can also acquire product information when acquiring active behavior information by various methods as described later. When the customer picks up a plurality of products, the product information corresponding to each of the plurality of products may be acquired. In addition, the product information may be acquired by a method different from the active behavior information.
　能動的行動情報は、顧客の商品に対する主体的な行動の状況や程度を示す情報であり、たとえば、顧客によって商品が取り上げられている時間に関する情報、顧客による情報入力作業の有無に関する情報、顧客が発する音声を示す情報等が含まれる。能動的行動情報について、詳細は後述する。 Active behavior information is information that indicates the status and degree of proactive behavior of a customer with respect to the product. Information indicating the sound to be emitted is included. The details of the active behavior information will be described later.
　第１検出装置２００としては、検出する能動的行動情報の種類に応じて種々の装置が用いられる。たとえば、能動的行動情報として顧客によって商品が取り上げられている時間を検出する場合、第１検出装置２００は、商品が陳列された商品棚から商品が離間したことを検出する。この場合、第１検出装置２００としては、光学式の装置、電波式の装置、重量センサー等の各種装置が用いられ得る。光学式の装置としては、たとえば、バーコードまたは二次元バーコードの読取装置、カメラ、光電センサー等が用いられ得る。たとえば二次元バーコードの場合、商品を陳列する棚の各位置に設けられた読取装置を用いて商品に付された二次元バーコードを読み取ることによって商品が認識され、商品が認識されなくなった場合に商品が取り上げられたと判断され得る。また、電波式の装置としては、ＩＣチップ、ＮＦＣ、ＲＦＩＤ、共振式識別子等の読取装置が用いられ得る。共振式識別子について、詳細は後述する。特に、バーコード、二次元バーコード、カメラ、または電波式の装置を用いる方式は、商品の配置が変更されても、顧客による取り上げを検出できるため好ましい。 As the first detection device 200, various devices are used depending on the type of active behavior information to be detected. For example, when detecting the time when a product is picked up by a customer as active behavior information, the first detection device 200 detects that the product is separated from the product shelf on which the product is displayed. In this case, as the first detection device 200, various devices such as an optical device, a radio wave device, and a weight sensor can be used. As the optical device, for example, a bar code or two-dimensional bar code reader, a camera, a photoelectric sensor, or the like can be used. For example, in the case of a two-dimensional bar code, when the product is recognized by reading the two-dimensional bar code attached to the product using a reading device provided at each position of the shelf on which the product is displayed, and the product is no longer recognized. It can be judged that the product has been picked up. Further, as the radio wave type device, a reading device such as an IC chip, NFC, RFID, and a resonance type identifier can be used. The details of the resonance type identifier will be described later. In particular, a method using a bar code, a two-dimensional bar code, a camera, or a radio wave type device is preferable because it can detect the pick-up by the customer even if the arrangement of the products is changed.
　また、能動的行動情報として顧客による情報入力作業の有無に関する情報を検出する場合、第１検出装置２００としては、顧客からの各種入力を受け付け可能なタッチパネルディスプレイ等の入力装置が用いられ得る。 Further, when detecting information regarding the presence or absence of information input work by the customer as active action information, an input device such as a touch panel display capable of accepting various inputs from the customer can be used as the first detection device 200.
　また、能動的行動情報として顧客が発する音声を示す情報を検出する場合、第１検出装置２００としては、顧客が発する音声を取得して電気信号に変換可能なマイクおよびマイクによって取得された音声を解析する情報処理装置等が用いられ得る。 Further, when detecting information indicating the voice emitted by the customer as active behavior information, the first detection device 200 uses a microphone capable of acquiring the voice emitted by the customer and converting it into an electric signal, and the voice acquired by the microphone. An information processing device or the like for analysis can be used.
　（共振式識別子について）
　共振式識別子とは、特定の周波数の電磁波と共振する共振器によって構成される識別子であり、設けられている共振器の共振周波数によって、識別情報を構成する。高価なＩＣチップ等を用いることなく、基材にパターンを印刷するだけで形成できるため、個々の商品や商品の包装、商品に貼付するシール等に安価かつ手軽に設けることができる。このように、共振式識別子は、従来のＲＦＩＤタグ等を使用した実店舗における各種マーケティングソリューションの大きな導入障壁であったコスト面の問題を解決して実現可能な方式である。 (About resonance type identifier)
The resonance type identifier is an identifier composed of a resonator that resonates with an electromagnetic wave having a specific frequency, and the identification information is composed of the resonance frequency of the provided resonator. Since it can be formed by simply printing a pattern on a base material without using an expensive IC chip or the like, it can be inexpensively and easily provided on individual products, packaging of products, stickers to be attached to products, and the like. As described above, the resonance type identifier is a method that can be realized by solving the problem of cost, which has been a major barrier to the introduction of various marketing solutions in actual stores using conventional RFID tags and the like.
　共振器は、その形状によって共振周波数が異なる。したがって、それぞれ異なる共振周波数を有する複数の形状パターンの共振器を用意することによって、複数の識別情報を表現することができる。共振式識別子の読取装置（第１検出装置２００）は、電磁波を発信および受信するためのアンテナ（検出部２６０）と、ＣＰＵ２１０、ＲＯＭ２２０、ＲＡＭ２３０等を有する制御部とから構成される。制御部は、アンテナを制御して所望の周波数の電磁波を発信するとともに、発信した電磁波が共振式識別子において反射された反射波に対応する反射波信号を、アンテナを介して取得する。制御部は、取得した反射波信号に基づいて共振式識別子の共振周波数のパターンを認識し、認識した共振周波数のパターンに基づいて共振式識別子に対応する識別情報を取得することができる。共振周波数のパターンの認識および対応する識別情報の取得は、たとえば、反射波信号および識別情報のセットから構成される多数の教師データを用いて予め学習された機械学習モデルに、取得した反射波信号を入力することによって実行され得る。 The resonance frequency of the resonator differs depending on its shape. Therefore, a plurality of identification information can be expressed by preparing a plurality of shape pattern resonators having different resonance frequencies. The resonance type identifier reader (first detection device 200) includes an antenna (detection unit 260) for transmitting and receiving electromagnetic waves, and a control unit having a CPU 210, a ROM 220, a RAM 230, and the like. The control unit controls the antenna to emit an electromagnetic wave having a desired frequency, and acquires a reflected wave signal corresponding to the reflected wave reflected by the transmitted electromagnetic wave in the resonance type identifier via the antenna. The control unit can recognize the resonance frequency pattern of the resonance type identifier based on the acquired reflected wave signal, and can acquire the identification information corresponding to the resonance type identifier based on the recognized resonance frequency pattern. The recognition of the resonance frequency pattern and the acquisition of the corresponding identification information are performed, for example, by applying the acquired reflected wave signal to a machine learning model pre-learned using a large number of teacher data composed of a reflected wave signal and a set of identification information. Can be done by typing.
　＜第２検出装置３００＞
　第２検出装置３００は、顧客の商品購入に関連する関連情報を検出するための構成である。 <Second detection device 300>
The second detection device 300 is configured to detect related information related to the customer's purchase of goods.
　図４は、第２検出装置の概略構成を示すブロック図である。 FIG. 4 is a block diagram showing a schematic configuration of the second detection device.
　図４に示すように、第２検出装置３００は、ＣＰＵ３１０、ＲＯＭ３２０、ＲＡＭ３３０、ストレージ３４０、通信インターフェース３５０および検出部３６０を有する。各構成は、バス３７０を介して相互に通信可能に接続されている。 As shown in FIG. 4, the second detection device 300 includes a CPU 310, a ROM 320, a RAM 330, a storage 340, a communication interface 350, and a detection unit 360. Each configuration is communicably connected to each other via bus 370.
　ＣＰＵ３１０、ＲＯＭ３２０、ＲＡＭ３３０、ストレージ３４０、通信インターフェース３５０は、情報処理装置１００の対応する各構成と同様の機能を有するため、重複する説明は省略する。検出部３６０は、ＣＰＵ３１０と協働して、下記のような方法によって各種の関連情報を検出するための装置である。 Since the CPU 310, ROM 320, RAM 330, storage 340, and communication interface 350 have the same functions as the corresponding configurations of the information processing device 100, duplicate description will be omitted. The detection unit 360 is a device for detecting various related information by the following methods in cooperation with the CPU 310.
　関連情報は、上述した能動的行動情報以外の情報であって、顧客の商品購入に影響を与え得る要因に関する情報である。たとえば、関連情報には、顧客の商品に対する能動的行動の時刻、時期、季節に関する情報が含まれる。また、関連情報として、顧客の商品に対する能動的行動をとった時期の天候、気温、湿度等に関する情報が含まれてもよい。さらに、関連情報として、前記顧客による能動的行動をとった時期における商品を販売する店舗の在客数や、商品の周囲の在客数に関する情報が含まれてもよい。また、関連情報として、顧客の属性に関する属性情報が含まれてもよい。かかる属性情報は、顧客の能動的行動情報により取得されたものであってもよく、顧客による入力を受け付け可能なタッチパネルディスプレイを介して入力された情報や顧客が発する音声から推定される属性情報（言語による国籍、性別、年齢等）であってもよい。また、関連情報として、他の顧客によって該商品が取り上げられる頻度や、他の顧客によって該商品が取り上げられている時間に関する情報が含まれてもよい。また、関連情報として、商品の売上データや購買顧客データ等のＰＯＳデータに関する情報が含まれてもよい。関連情報について、詳細は後述する。 The related information is information other than the above-mentioned active behavior information, and is information on factors that may affect the customer's product purchase. For example, relevant information includes information about the time, time, and season of active action on a customer's product. In addition, as related information, information on the weather, temperature, humidity, etc. at the time when the customer took an active action on the product may be included. Further, the related information may include information on the number of customers in the store selling the product at the time when the customer takes an active action and the number of customers in the vicinity of the product. Further, as related information, attribute information regarding customer attributes may be included. Such attribute information may be acquired by the active behavior information of the customer, and the attribute information estimated from the information input via the touch panel display capable of accepting the input by the customer or the voice emitted by the customer ( It may be nationality, gender, age, etc. by language). In addition, related information may include information on how often the product is picked up by other customers and how long the product is picked up by other customers. Further, as related information, information related to POS data such as product sales data and purchasing customer data may be included. The details of the related information will be described later.
　第２検出装置３００としては、検出する関連情報の種類に応じて種々の装置が用いられる。たとえば、関連情報として顧客の商品に対する能動的行動の時刻、時期、季節に関する情報を検出する場合、第２検出装置３００としては、カレンダーや時計機能を実装した電子時計等の装置や、ネットワークを介して接続されたサーバー等から情報を取得する装置が用いられ得る。 As the second detection device 300, various devices are used depending on the type of related information to be detected. For example, when detecting information on the time, time, and season of the customer's active action on the product as related information, the second detection device 300 is a device such as an electronic clock equipped with a calendar or a clock function, or via a network. A device that acquires information from a connected server or the like can be used.
　また、関連情報として顧客の商品に対する能動的行動をとった時期の天候、気温、湿度に関する情報を検出する場合、第２検出装置３００としては、温湿度計や、ネットワークを介して接続されたサーバーから情報を取得する装置が用いられ得る。 In addition, when detecting information on the weather, temperature, and humidity at the time when the customer took active action on the product as related information, the second detection device 300 includes a thermohygrometer and a server connected via a network. A device that obtains information from can be used.
　また、関連情報として商品を販売する顧客の商品に対する能動的行動をとった時期の商品を販売する店舗の在客数、または商品の周囲の在客数を検出する場合、第２検出装置３００としては、店舗に設置されたカメラや赤外線カメラ等が用いられ得る。 Further, when detecting the number of customers in the store selling the product or the number of customers around the product at the time when the customer who sells the product takes an active action for the product as related information, the second detection device 300 may be used. A camera installed in a store, an infrared camera, or the like can be used.
　また、関連情報として顧客が発する音声から推定される当該顧客の属性に関する情報を検出する場合、第２検出装置３００としては、マイクおよびマイクによって取得された音声を解析する情報処理装置が用いられ得る。 Further, when detecting information related to the customer's attributes estimated from the voice emitted by the customer as related information, the second detection device 300 may use a microphone and an information processing device that analyzes the voice acquired by the microphone. ..
　また、関連情報として他の顧客によって商品が取り上げられる頻度または商品が取り上げられている時間を検出する場合、第２検出装置３００としては、カメラおよびカメラによって取得した画像を解析する情報処理装置、ならびに上述した第１検出装置２００と同様の構成が用いられ得る。 When detecting the frequency at which the product is picked up by another customer or the time when the product is picked up as related information, the second detection device 300 includes a camera, an information processing device that analyzes an image acquired by the camera, and an information processing device. A configuration similar to that of the first detection device 200 described above can be used.
　また、関連情報として商品のＰＯＳデータを検出する場合、第２検出装置３００としては、ネットワークを介して接続されたＰＯＳシステムから情報を取得する装置が用いられ得る。 When detecting the POS data of a product as related information, the second detection device 300 may be a device that acquires information from a POS system connected via a network.
　＜出力装置４００＞
　出力装置４００は、情報処理装置１００から送信される販売促進情報を顧客に対して出力するための構成であり、ディスプレイ、スピーカー、プリンター等を含む。 <Output device 400>
The output device 400 is configured to output sales promotion information transmitted from the information processing device 100 to the customer, and includes a display, a speaker, a printer, and the like.
　図５は、出力装置の概略構成を示すブロック図である。 FIG. 5 is a block diagram showing a schematic configuration of an output device.
　図５に示すように、出力装置４００は、ＣＰＵ４１０、ＲＯＭ４２０、ＲＡＭ４３０、ストレージ４４０、通信インターフェース４５０および出力部４６０を有する。各構成は、バス４７０を介して相互に通信可能に接続されている。 As shown in FIG. 5, the output device 400 includes a CPU 410, a ROM 420, a RAM 430, a storage 440, a communication interface 450, and an output unit 460. Each configuration is communicably connected to each other via bus 470.
　ＣＰＵ４１０、ＲＯＭ４２０、ＲＡＭ４３０、ストレージ４４０、通信インターフェース４５０は、情報処理装置１００の対応する各構成と同様の機能を有するため、重複する説明は省略する。出力部４６０は、画像を出力するディスプレイ、音声を出力するスピーカー、印刷物を出力するプリンター等である。出力部４６０は、通信インターフェース４５０を介して顧客が所有する端末等にメッセージ等を送信することによって情報を出力してもよい。 Since the CPU 410, ROM 420, RAM 430, storage 440, and communication interface 450 have the same functions as the corresponding configurations of the information processing device 100, duplicate description will be omitted. The output unit 460 is a display that outputs an image, a speaker that outputs audio, a printer that outputs printed matter, and the like. The output unit 460 may output information by transmitting a message or the like to a terminal or the like owned by the customer via the communication interface 450.
　販売促進情報は、顧客の購買意欲を高めるために顧客に提供される情報である。たとえば、販売促進情報には、商品に関する情報、商品の値引きに関する情報、商品に関連するクーポンに関する情報、商品に関連する他の商品の広告に関する情報、顧客への報酬の付与に関する情報等が含まれる。商品に関する情報には、たとえば、商品の機能や効果等の詳細な説明に関する情報、商品に関連する商品群における商品の売上ランキングや注目度ランキング等の各種ランキングに関する情報、商品のユーザー評価やメディアでの評価や紹介状況等に関する情報が含まれる。 Sales promotion information is information provided to customers in order to increase their purchasing motivation. For example, promotional information includes information about products, discounts on products, coupons related to products, advertisements for other products related to products, information about rewarding customers, and so on. .. Information about products includes, for example, information about detailed explanations of product functions and effects, information about various rankings such as product sales rankings and attention level rankings in product groups related to products, user evaluations of products, and media. Includes information about the evaluation and referral status of the product.
　＜情報処理装置１００の機能＞
　図６は、情報処理装置の機能構成を示すブロック図である。 <Functions of information processing device 100>
FIG. 6 is a block diagram showing a functional configuration of the information processing apparatus.
　図６に示すように、情報処理装置１００は、ＣＰＵ１１０がストレージ１４０に記憶されたプログラムを読み込んで処理を実行することによって、取得部１１１、決定部１１２、および出力部１１３として機能する。 As shown in FIG. 6, the information processing apparatus 100 functions as the acquisition unit 111, the determination unit 112, and the output unit 113 by the CPU 110 reading the program stored in the storage 140 and executing the process.
　取得部１１１は、商品情報と能動的行動情報とを、第１検出装置２００等から取得する。 The acquisition unit 111 acquires product information and active behavior information from the first detection device 200 and the like.
　決定部１１２は、取得部１１１によって取得された商品情報および能動的行動情報に基づいて顧客に提示する販売促進情報を決定する。 The decision unit 112 determines the sales promotion information to be presented to the customer based on the product information and the active behavior information acquired by the acquisition unit 111.
　出力部１１３は、決定部１１２によって決定された販売促進情報を出力装置４００に送出すること等によって出力する。 The output unit 113 outputs the sales promotion information determined by the determination unit 112 by sending it to the output device 400 or the like.
　情報処理装置１００において実行される処理について、詳細は後述する。 Details of the processing executed by the information processing device 100 will be described later.
　＜情報処理装置１００に記憶される情報の例＞
　図７は、情報処理装置に記憶される情報の例を示す図である。 <Example of information stored in the information processing device 100>
FIG. 7 is a diagram showing an example of information stored in the information processing device.
　図７に示すように、情報処理装置１００のストレージ１４０には、顧客に提供する販売促進情報が記憶されている。また、ストレージ１４０には、顧客に提供する販売促進情報を決定するための情報として、商品情報、能動的行動情報および関連情報と、顧客に提示する販売促進情報群とを関連付けた情報が記憶されている。図７の例では、商品情報として商品種が記憶されている。また、能動的行動情報として、顧客による商品の取り上げ時間、属性情報入力および入力された属性情報等の情報が記憶されている。また、関連情報として、時間、天気等の情報が記憶されている。販売促進情報群は、顧客に提示される候補となる複数の販売促進情報を含むグループである。 As shown in FIG. 7, the storage 140 of the information processing device 100 stores sales promotion information to be provided to the customer. Further, in the storage 140, as information for determining the sales promotion information to be provided to the customer, information associating the product information, the active behavior information and the related information with the sales promotion information group to be presented to the customer is stored. ing. In the example of FIG. 7, the product type is stored as the product information. In addition, as active behavior information, information such as the pick-up time of the product by the customer, the input of attribute information, and the input attribute information is stored. In addition, information such as time and weather is stored as related information. The sales promotion information group is a group including a plurality of sales promotion information that are candidates to be presented to the customer.
　図７の例では、たとえば、雨の日の午後に、顧客である２０代の女性が、商品種Ａを取り上げ、取り上げ時間が５秒未満であった場合、販売促進情報群ｆ１～ｆｘに含まれる少なくとも１つの販売促進情報が、出力される販売促進情報として決定される。 In the example of FIG. 7, for example, when a woman in her twenties who is a customer picks up product type A on a rainy afternoon and the pick-up time is less than 5 seconds, it is included in the sales promotion information groups f1 to fx. At least one sales promotion information is determined as the output sales promotion information.
　出力される販売促進情報としては、複数の販売促進情報が選択されてもよい。各販売促進情報の提供手段や提供順序は、所定の基準によって予め決定されていてもよく、あるいはランダムに決定されてもよい。 As the output sales promotion information, a plurality of sales promotion information may be selected. The means for providing each sales promotion information and the order in which the sales promotion information is provided may be predetermined according to a predetermined standard, or may be randomly determined.
　また、販売促進情報を顧客に提供する提供時間が予め設定されている場合は、当該提供時間内に収まるように、各販売促進情報のうちの一部または複数の部分を抽出して、顧客に対して提供する販売促進情報を構成してもよい。 In addition, when the provision time for providing the sales promotion information to the customer is set in advance, a part or a plurality of parts of each sales promotion information is extracted so as to be within the provision time, and the customer is provided with the sales promotion information. The sales promotion information provided to the customer may be configured.
　なお、出力する販売促進情報を決定するために機械学習モデルを使用する場合は、機械学習に必要となる教師データや学習済みモデルが記憶される。この場合、図７に示す情報の一部は省略されてもよい。また、図７に示す情報による販売促進情報の決定と、機械学習モデルによる販売促進情報の決定とが所定の基準によって組み合わせられて実行されてもよい。たとえば、システムの導入当初や新商品の投入当初は、図７に示すような情報を用いたルールベースによる決定を行い、後述する方法によって登録される有効な教師データが所定の数以上集まった場合に、機械学習モデルによる決定を行ってもよい。 When a machine learning model is used to determine the sales promotion information to be output, the teacher data and the trained model required for machine learning are stored. In this case, some of the information shown in FIG. 7 may be omitted. Further, the determination of the sales promotion information based on the information shown in FIG. 7 and the determination of the sales promotion information based on the machine learning model may be combined and executed according to a predetermined standard. For example, when a rule-based decision is made using the information shown in FIG. 7 at the beginning of the introduction of the system or the introduction of a new product, and a predetermined number or more of valid teacher data registered by the method described later are collected. In addition, the decision may be made by a machine learning model.
　また、ストレージ１４０に記憶されるものとして説明した上記の情報は、情報処理装置１００以外の装置に記憶され、必要な場合に情報処理装置１００によって参照されて使用されてもよい。 Further, the above information described as being stored in the storage 140 may be stored in a device other than the information processing device 100, and may be referred to and used by the information processing device 100 when necessary.
　＜能動的行動情報＞
　能動的行動情報は、上述の通り、顧客の商品購入意欲を反映しうる主体的な行動の状況や程度を示す情報である。能動的行動情報には、顧客によって商品が取り上げられている時間に関する情報、顧客による情報入力作業の有無に関する情報、顧客が発する音声を示す情報等が含まれる。 <Active behavior information>
As described above, the active behavior information is information indicating the status and degree of proactive behavior that can reflect the customer's willingness to purchase products. The active behavior information includes information on the time when the product is picked up by the customer, information on whether or not the customer has input information, information indicating the voice emitted by the customer, and the like.
　たとえば、顧客によって商品が取り上げられている時間は、顧客が商品の説明を閲覧したり、商品を試用（テスティング）したりする時間に対応している可能性が高く、当該情報から顧客の商品への関心の強さや購入に対する意志等が推定され得る。 For example, the time when a product is picked up by a customer is likely to correspond to the time when the customer browses the product description or tries (testing) the product, and from that information, the customer's product The strength of interest in and willingness to purchase can be estimated.
　また、顧客による情報入力作業の有無に関する情報は、顧客がタッチパネル等を操作する労力をかけて自身に関する情報を積極的に入力しているため、当該情報から顧客の商品への関心の強さや購入に対する意志等が推定され得る。 In addition, as for the information regarding the presence or absence of information input work by the customer, since the customer actively inputs the information about himself / herself with the effort of operating the touch panel etc., the strength of interest in the customer's product and the purchase from the information. Willingness to
　また、顧客が発する音声は、商品への驚嘆や商品への評価に関連する可能性が高いため、当該情報から顧客の商品への関心の強さや購入に対する意志等が推定され得る。たとえば、取得された音声情報について周波数解析処理を実行することにより、顧客が発する音声のトーンやトーンの変動を取得することができ、これにより顧客の感情や感情の変化等を推定することができる。また、取得された音声情報について音声認識処理を実行することにより、顧客が発した音声によって表現されるテキスト情報を取得することができ、取得したテキスト情報に基づいて、顧客の感情や感情の変化等を推定することができる。周波数解析処理および音声認識処理については、種々の公知の手法を使用できる。 In addition, since the voice emitted by the customer is likely to be related to the wonder of the product and the evaluation of the product, the strength of the customer's interest in the product and the willingness to purchase the product can be estimated from the information. For example, by executing frequency analysis processing on the acquired voice information, it is possible to acquire the tone of the voice emitted by the customer and the fluctuation of the tone, and thereby it is possible to estimate the customer's emotions and changes in emotions. .. In addition, by executing voice recognition processing on the acquired voice information, the text information expressed by the voice emitted by the customer can be acquired, and the customer's emotions and emotions change based on the acquired text information. Etc. can be estimated. Various known methods can be used for frequency analysis processing and speech recognition processing.
　なお、能動的行動情報には、顧客によって取り上げられている商品種の数に関する情報が含まれてもよい。たとえば、顧客が一種類の商品だけを取り上げている場合は、その商品に特に強い関心を持っていることが推定され、複数種類の商品を取り上げている場合は、どの商品を購入すべきか迷っていることが推定され得る。 Note that the active behavior information may include information on the number of product types picked up by the customer. For example, if a customer is picking up only one type of product, it is presumed that they are particularly interested in that product, and if they are picking up multiple types of products, they are wondering which product to buy. It can be presumed that there is.
　上記のような能動的行動情報を取得して解析することによって、当該商品への関心の高さや購入に対する意志または動機の強さ等を推定することができる。推定された関心の高さや購入に対する意志の強さ等に応じて、商品推薦の強弱の度合いや商品説明の詳細レベル等を異ならせることによって、顧客の状況に応じて適切な販売促進情報を提供することができる。 By acquiring and analyzing the above-mentioned active behavior information, it is possible to estimate the high level of interest in the product and the strength of will or motivation for purchasing. Providing appropriate sales promotion information according to the customer's situation by making the degree of strength of product recommendation and the level of detail of product description different according to the estimated height of interest and the strength of willingness to purchase. can do.
　＜関連情報＞
　関連情報は、上述の通り、能動的行動情報以外の情報であって、顧客の商品購入に影響を与え得る要因に関する情報である。関連情報には、顧客が能動的行動をとった時刻、時期、季節等の時期情報、天気、気温、湿度等の天候情報、商品を販売する店舗の在客数や商品の周囲の在客数等の在客数情報等が含まれる。また、関連情報には、顧客の属性に関する属性情報が含まれる。属性情報には、たとえば、顧客によって入力された年齢、性別、家族構成、興味のある分野、アレルギーの有無等の顧客に関する様々な情報が含まれる。また、関連情報には、顧客が発する音声から推定される当該顧客の国籍、性別、年齢情報が含まれる。また、関連情報には、対象の顧客以外の他の顧客によって商品が取り上げられる頻度や他の顧客によって商品が取り上げられている時間に関する情報、商品のＰＯＳデータに関する情報等が含まれる。 <Related information>
As described above, the related information is information other than the active behavior information, and is information on factors that may affect the purchase of the customer's product. Related information includes time information such as time, time, and season when the customer took an active action, weather information such as weather, temperature, and humidity, the number of customers in the store selling the product, and the number of customers around the product. Includes information on the number of customers. In addition, the related information includes attribute information regarding the attributes of the customer. The attribute information includes, for example, various information about the customer such as age, gender, family structure, field of interest, and presence / absence of allergies entered by the customer. In addition, the related information includes the nationality, gender, and age information of the customer estimated from the voice emitted by the customer. In addition, the related information includes information on the frequency at which the product is picked up by a customer other than the target customer, information on the time when the product is picked up by the other customer, information on the POS data of the product, and the like.
　たとえば、時期情報を取得することにより、時刻、時期、季節等に応じた適切な商品の使い方の説明や、別の適切な商品を推奨する情報等を販売促進情報に含めることができる。 For example, by acquiring the time information, it is possible to include the explanation of how to use the appropriate product according to the time, time, season, etc., and the information recommending another appropriate product in the sales promotion information.
　また、天候情報を取得することにより、天気、気温、湿度等に応じた商品の適切な使い方の説明や、別の適切な商品を推奨する情報等を販売促進情報に含めることができる。 In addition, by acquiring weather information, it is possible to include explanations on how to use the product appropriately according to the weather, temperature, humidity, etc., and information recommending another appropriate product, etc. in the sales promotion information.
　また、顧客が能動的行動をとった時期の商品を販売する店舗の在客数や商品の周囲の在客数等の在客数情報を取得することにより、販売促進情報を提供される顧客の気恥ずかしさ等の心理的な状況に配慮して、販売促進情報の内容や出力方法を異ならせることができる。たとえば、商品の周囲の在客数が多い場合には、販売促進情報を店舗のディスプレイに出力する時間を短くしたり、音声のボリュームを小さくしたりすることができる。あるいは、販売促進情報を店舗のディスプレイ等に出力せずに、顧客のメールアドレスや、各種ＳＮＳまたはコミュニケーションサービスのアカウントに対して、メッセージやＵＲＬ等のリンク情報として販売促進情報を送信してもよい。 In addition, the embarrassment of customers who are provided with sales promotion information by acquiring information on the number of customers such as the number of customers in stores that sell products when the customers take active actions and the number of customers around the products. The content and output method of sales promotion information can be different in consideration of such psychological situations. For example, when the number of customers around the product is large, the time for outputting the sales promotion information to the display of the store can be shortened, or the volume of the voice can be reduced. Alternatively, the sales promotion information may be transmitted as link information such as a message or URL to the customer's e-mail address or various SNS or communication service accounts without outputting the sales promotion information to the store display or the like. ..
　また、顧客の属性情報を取得することにより、その顧客にとって特に重要または必要な情報や、最適な商品を推奨する情報等を販売促進情報に含めることができる。 In addition, by acquiring the attribute information of a customer, it is possible to include information that is particularly important or necessary for the customer, information that recommends the most suitable product, and the like in the sales promotion information.
　また、顧客の国籍情報を取得することにより、顧客が理解可能な適切な言語によって販売促進情報を提供することができる。 In addition, by acquiring the nationality information of the customer, it is possible to provide the sales promotion information in an appropriate language that the customer can understand.
　また、他の顧客によって商品が取り上げられる頻度や他の顧客によって商品が取り上げられている時間に関する情報、商品のＰＯＳデータに関する情報等を取得することにより、商品の客観的な人気度を考慮して販売促進情報を提供することができる。 In addition, by acquiring information on the frequency with which the product is picked up by other customers, the time when the product is picked up by other customers, information on the POS data of the product, etc., the objective popularity of the product is taken into consideration. It is possible to provide sales promotion information.
　上記のような関連情報を取得して解析することによって、顧客が置かれている環境や心理的な状況を考慮することができるため、顧客の境遇を踏まえて適切な販売促進情報を決定することができる。これにより、顧客に受け入れられやすい販売促進情報を提供することができる。また、客観的な情報を考慮して販売促進情報を決定することができるため、顧客の納得感が得られやすいという利点がある。 By acquiring and analyzing the above-mentioned related information, it is possible to consider the environment and psychological situation of the customer, so determine appropriate sales promotion information based on the customer's circumstances. Can be done. This makes it possible to provide sales promotion information that is easily accepted by customers. In addition, since the sales promotion information can be determined in consideration of objective information, there is an advantage that it is easy to obtain a sense of conviction of the customer.
　＜処理概要＞
　図８は、情報処理装置において実行される処理の手順を示すフローチャートである。図９は、販売促進情報提供システムによって販売促進情報が提供される様子を説明する図である。図８のフローチャートに示される情報処理装置１００の処理は、情報処理装置１００のストレージ１４０にプログラムとして記憶されており、ＣＰＵ１１０が各部を制御することにより実行される。 <Outline of processing>
FIG. 8 is a flowchart showing a procedure of processing executed in the information processing apparatus. FIG. 9 is a diagram illustrating how the sales promotion information is provided by the sales promotion information providing system. The process of the information processing device 100 shown in the flowchart of FIG. 8 is stored as a program in the storage 140 of the information processing device 100, and is executed by the CPU 110 controlling each unit.
　図８に示すように、情報処理装置１００は、第２検出装置３００から出力される情報に基づいて関連情報を取得する（ステップＳ１０１）。たとえば、情報処理装置１００は、関連情報として、時間帯や天候に関する情報を取得する。 As shown in FIG. 8, the information processing device 100 acquires related information based on the information output from the second detection device 300 (step S101). For example, the information processing device 100 acquires information on a time zone and weather as related information.
　続いて、情報処理装置１００は、第１検出装置２００から出力される情報に基づいて顧客によって取り上げられた商品に関する商品情報を取得する（ステップＳ１０２）。たとえば、情報処理装置１００は、商品の種類（商品種）を取得する。 Subsequently, the information processing device 100 acquires product information regarding the product picked up by the customer based on the information output from the first detection device 200 (step S102). For example, the information processing device 100 acquires a product type (product type).
　続いて、情報処理装置１００は、第１検出装置２００から出力される情報に基づいて顧客の商品に対する能動的行動情報を取得する（ステップＳ１０３）。たとえば、情報処理装置１００は、能動的行動情報として、顧客によって商品が取り上げられている時間に関する情報、顧客によって入力された顧客の属性を示す属性情報、および顧客が発する音声を示す情報等を取得する。 Subsequently, the information processing device 100 acquires active behavior information for the customer's product based on the information output from the first detection device 200 (step S103). For example, the information processing device 100 acquires, as active behavior information, information on the time when the product is picked up by the customer, attribute information indicating the customer's attributes input by the customer, information indicating the voice emitted by the customer, and the like. do.
　続いて、情報処理装置１００は、ステップＳ１０２の処理において取得された商品情報、およびステップＳ１０３の処理において取得された能動的行動情報に基づいて、顧客に対して提供する販売促進情報を決定する（ステップＳ１０４）。また、情報処理装置１００は、ステップＳ１０１の処理において取得された関連情報をさらに考慮して、顧客に対して提供する販売促進情報を決定してもよい。たとえば、情報処理装置１００は、図７に示すような条件に基づいて、顧客に提供する販売促進情報を決定する。 Subsequently, the information processing apparatus 100 determines the sales promotion information to be provided to the customer based on the product information acquired in the process of step S102 and the active behavior information acquired in the process of step S103 (). Step S104). Further, the information processing apparatus 100 may determine the sales promotion information to be provided to the customer in consideration of the related information acquired in the process of step S101. For example, the information processing apparatus 100 determines the sales promotion information to be provided to the customer based on the conditions as shown in FIG. 7.
　なお、情報処理装置１００は、商品情報、能動的行動情報、および関連情報と、顧客の購買意欲を高めるために有効な販売促進情報とを教師データとして予め学習された機械学習モデルに、ステップＳ１０１～Ｓ１０３の処理において取得された関連情報、商品情報、および能動的行動情報を入力し、機械学習モデルから出力された結果に基づいて顧客に提供する販売促進情報を決定してもよい。 In addition, the information processing apparatus 100 uses step S101 as a machine learning model in which product information, active behavior information, and related information and sales promotion information effective for increasing the purchasing motivation of customers are learned in advance as teacher data. The related information, the product information, and the active behavior information acquired in the process of S103 may be input, and the sales promotion information to be provided to the customer may be determined based on the result output from the machine learning model.
　続いて、情報処理装置１００は、ステップＳ１０３の処理において決定された販売促進情報を出力装置４００に送信して出力する（ステップＳ１０５）。出力装置４００は、図９に示すように、情報処理装置１００から送信された販売促進情報を、ディスプレイによる画面表示、スピーカーによる音声出力、プリンターによる印刷物等を介して顧客に提示する。 Subsequently, the information processing device 100 transmits and outputs the sales promotion information determined in the process of step S103 to the output device 400 (step S105). As shown in FIG. 9, the output device 400 presents the sales promotion information transmitted from the information processing device 100 to the customer via a screen display by a display, an audio output by a speaker, a printed matter by a printer, and the like.
　図９の例では、顧客が商品Ｂを取り上げた際に、商品情報と、商品の取り上げ時間等の能動的行動情報、季節や気温等の関連情報に応じて、顧客の購買意欲を高めるための販売促進情報である商品Ｂの説明や広告が、タブレット端末のディスプレイを介して顧客に提供されている。商品種や商品の取り上げ時間は、たとえば商品Ａ～Ｃを陳列している棚に設けられた読取装置によって、商品に設けられた各種の識別子が認識されることによって取得される。また、季節や気温等の関連情報は、たとえばタブレット端末がインターネット等のネットワークを介して接続可能な外部のサーバー等から取得される。なお、販売促進情報は、上記の説明や広告に対応する音声がスピーカーから出力されたり、印刷物が図示しないプリンターから出力されたり、電子的なメッセージ等が顧客に送信されたりする形態で提供されてもよい。なお、図９の例は、タブレット端末が情報処理装置１００、第２検出装置３００、出力装置４００を構成し、読取装置が第１検出装置２００を構成する例である。しかし、販売促進情報提供システムの装置構成や各装置間の機能分担はこれに限定されず、任意の装置および装置間の機能分担によって実現され得る。 In the example of FIG. 9, when the customer picks up the product B, the customer's purchasing motivation is increased according to the product information, the active behavior information such as the pick-up time of the product, and the related information such as the season and the temperature. The explanation and advertisement of the product B, which is the sales promotion information, are provided to the customer via the display of the tablet terminal. The product type and the product pick-up time are acquired by recognizing various identifiers provided on the product, for example, by a reading device provided on the shelf displaying the products A to C. In addition, related information such as season and temperature is acquired from an external server or the like to which the tablet terminal can be connected via a network such as the Internet. The sales promotion information is provided in a form in which the voice corresponding to the above explanation or advertisement is output from the speaker, the printed matter is output from a printer (not shown), or an electronic message or the like is transmitted to the customer. May be good. In the example of FIG. 9, the tablet terminal constitutes the information processing device 100, the second detection device 300, and the output device 400, and the reading device constitutes the first detection device 200. However, the device configuration of the sales promotion information providing system and the function sharing between the devices are not limited to this, and can be realized by any device and the function sharing between the devices.
　続いて、情報処理装置１００は、ステップＳ１０５の処理において出力された販売促進情報が、顧客の商品購入に向けて有効に機能したか否かを判断する（ステップＳ１０６）。たとえば、情報処理装置１００は、顧客によって商品が取り上げられてから、商品が置かれるまでの時間が、所定の閾値よりも長いか否かを判断し、所定の閾値よりも長い場合に販売促進情報が有効に機能したと判断する。あるいは、情報処理装置１００は、ＰＯＳデータ等を参照して、その商品が顧客によって購入されていた場合に販売促進情報が有効に機能したと判断してもよい。 Subsequently, the information processing apparatus 100 determines whether or not the sales promotion information output in the process of step S105 has effectively functioned toward the purchase of the customer's product (step S106). For example, the information processing device 100 determines whether or not the time from when the product is picked up by the customer until the product is placed is longer than a predetermined threshold value, and when it is longer than the predetermined threshold value, the sales promotion information. Judges that it worked effectively. Alternatively, the information processing apparatus 100 may refer to the POS data or the like and determine that the sales promotion information has effectively functioned when the product has been purchased by the customer.
　販売促進情報が、有効に機能していないと判断された場合（ステップＳ１０６：ＮＯ）、情報処理装置１００は、処理を終了する。 When it is determined that the sales promotion information is not functioning effectively (step S106: NO), the information processing apparatus 100 ends the process.
　販売促進情報が、有効に機能していると判断された場（ステップＳ１０６：ＹＥＳ）、情報処理装置１００は、ステップＳ１０１の処理において取得した関連情報、ステップＳ１０２の処理において取得した商品情報、ステップＳ１０３の処理において取得した能動的行動情報、およびステップＳ１０４の処理において出力した販売促進情報を、販売促進情報を決定するための機械学習モデルを学習させるための教師データとして、ストレージ１４０のデータベースに登録し（ステップＳ１０７）、処理を終了する。 When it is determined that the sales promotion information is functioning effectively (step S106: YES), the information processing apparatus 100 uses the related information acquired in the process of step S101, the product information acquired in the process of step S102, and the step. The active behavior information acquired in the process of S103 and the sales promotion information output in the process of step S104 are registered in the database of the storage 140 as teacher data for learning the machine learning model for determining the sales promotion information. (Step S107), and the process ends.
　以上のように、本実施形態の情報処理装置１００によれば、顧客によって取り上げられた商品に関する商品情報と、顧客の商品に対する能動的な行動に関する能動的行動情報とを取得し、取得された商品情報および能動的行動情報に基づいて顧客に提示する販売促進情報を決定し、決定された販売促進情報を出力する。これにより、顧客の商品購入意欲を反映しうる能動的で主体的な行動に基づいて、顧客の商品購入に対する動機や意志の強さを推定してそれに応じた適切な販売促進情報を提供することができる。すなわち、顧客の購買意欲に応じて効果的な販売促進情報を提供することができる。したがって、顧客は提供される販売促進情報を受入れ易くなり、その結果として、顧客の商品に対する理解度の向上、購買意欲の向上、ひいては店舗の購買率、リピータ率向上等につなげることができる。 As described above, according to the information processing apparatus 100 of the present embodiment, the product information about the product picked up by the customer and the active behavior information about the active behavior of the customer with respect to the product are acquired, and the acquired product. The sales promotion information to be presented to the customer is determined based on the information and the active behavior information, and the determined sales promotion information is output. In this way, based on active and proactive actions that can reflect the customer's willingness to purchase products, the strength of the customer's motivation and willingness to purchase the product is estimated, and appropriate sales promotion information is provided accordingly. Can be done. That is, it is possible to provide effective sales promotion information according to the customer's willingness to purchase. Therefore, the customer can easily accept the sales promotion information provided, and as a result, it is possible to improve the customer's understanding of the product, the purchase motivation, the purchase rate of the store, the repeater rate, and the like.
　また、情報処理装置１００は、取得される各情報と出力される販売促進情報とを教師データとして予め機械学習された機械学習モデルを用いて、顧客に提示する販売促進情報を決定する。たとえば、取得される情報の組み合わせに対して予め設定されて固定的に提供される販売促進情報は、必ずしも個々の顧客の購買意欲を増長させるのに有効に働くとは限らない。しかし、本実施形態のように、機械学習モデルを活用して、取得される情報と有効な販売促進情報の組み合わせを機械学習させることによって、顧客の購買意欲や状況に応じてより効果的な販売促進情報を提供することができる。 Further, the information processing apparatus 100 determines the sales promotion information to be presented to the customer by using the machine learning model that has been machine-learned in advance using each acquired information and the output sales promotion information as teacher data. For example, sales promotion information that is preset and fixedly provided for a combination of acquired information does not always work effectively to increase the purchasing motivation of individual customers. However, as in the present embodiment, by utilizing the machine learning model to machine-learn the combination of the acquired information and the effective sales promotion information, more effective sales are made according to the customer's purchasing motivation and situation. Promotion information can be provided.
　また、能動的行動情報は、顧客によって商品が取り上げられている時間に関する情報、顧客による情報入力作業の有無に関する情報、および顧客が発する音声を示す情報のうちの少なくとも一つを含む。このような能動的行動情報を取得して解析することによって、顧客の商品への関心の高さや購入に対する意志または動機の強さ等を推定することができる。たとえば、推定された関心の高さや購入に対する意志の強さ等に応じて、商品推薦の強弱の度合いや商品説明の詳細レベル等を異ならせることによって、顧客の状況に応じて適切な販売促進情報を提供することができる。 In addition, the active behavior information includes at least one of information regarding the time when the product is picked up by the customer, information regarding the presence or absence of information input work by the customer, and information indicating the voice emitted by the customer. By acquiring and analyzing such active behavior information, it is possible to estimate the customer's high interest in the product and the strength of will or motivation for purchasing. For example, by making the degree of strength of product recommendation and the level of detail of product description different according to the estimated height of interest and the strength of willingness to purchase, appropriate sales promotion information according to the customer's situation. Can be provided.
　また、情報処理装置１００は、能動的行動以外の顧客の商品購入に影響しうる情報である関連情報をさらに取得し、商品情報、能動的行動情報および関連情報に基づいて顧客に提示する販売促進情報を決定する。これにより、顧客の商品購入に影響を与え得る様々な要因に関する情報を考慮することができるため、より効果的な販売促進情報を提供することができる。 In addition, the information processing device 100 further acquires related information that may affect the customer's product purchase other than active behavior, and presents the sales promotion to the customer based on the product information, active behavior information, and related information. Determine the information. As a result, it is possible to consider information on various factors that may affect the purchase of the customer's product, so that more effective sales promotion information can be provided.
　また、関連情報は、顧客が能動的行動をとった時刻、時期、および季節のうちの少なくとも１つに関する情報を含む。これにより、たとえば、時刻、時期、季節等に応じた適切な商品の使い方の説明や、別の適切な商品を推奨する情報等を販売促進情報に含めることができ、より効果的な販売促進情報を提供することができる。 The relevant information also includes information about at least one of the time, time, and season when the customer took active action. As a result, for example, explanation of how to use an appropriate product according to the time, time, season, etc., information recommending another appropriate product, etc. can be included in the sales promotion information, and more effective sales promotion information. Can be provided.
　また、関連情報は、顧客が能動的行動をとった時期における天候、気温、および湿度のうちの少なくとも１つに関する情報を含む。これにより、たとえば、天気、気温、湿度等に応じた商品の適切な使い方の説明や、別の適切な商品を推奨する情報等を販売促進情報に含めることができ、より効果的な販売促進情報を提供することができる。 The relevant information also includes information about at least one of the weather, temperature, and humidity at the time the customer took active action. As a result, for example, explanations on how to use the product appropriately according to the weather, temperature, humidity, etc., information recommending another appropriate product, etc. can be included in the sales promotion information, and more effective sales promotion information can be included. Can be provided.
　また、関連情報は、顧客が能動的行動をとった時期における店舗の在客数、および商品の周囲の在客数のうちの少なくとも１つに関する情報を含む。これにより、たとえば、販売促進情報を提供される顧客の気恥ずかしさ等の心理的な状況に配慮して、販売促進情報の内容や出力方法を異ならせることができ、顧客に受け入れられやすく効果的な販売促進情報を提供することができる。 In addition, the related information includes information on at least one of the number of customers in the store at the time when the customer took active action and the number of customers around the product. As a result, for example, the content and output method of the sales promotion information can be different in consideration of the psychological situation such as the embarrassment of the customer who is provided with the sales promotion information, and the sales promotion information is easily accepted and effective by the customer. Can provide various sales promotion information.
　また、関連情報は、顧客の属性に関する属性情報を含む。これにより、たとえば、その顧客にとって特に重要または必要な情報や、最適な商品を推奨する情報等を販売促進情報に含めることができ、より効果的な販売促進情報を提供することができる。 Also, the related information includes attribute information related to customer attributes. As a result, for example, information that is particularly important or necessary for the customer, information that recommends the most suitable product, and the like can be included in the sales promotion information, and more effective sales promotion information can be provided.
　また、関連情報は、顧客が発する音声から推定される、当該顧客の国籍、性別、年齢のうちの少なくとも一つを含む当該顧客の属性に関する情報を含む。これにより、たとえば顧客の国籍に応じて顧客が理解可能な適切な言語によって、効果的な販売促進情報を提供したり、顧客の性別、年齢に応じて適切な表現を用いて効果的な販売促進情報を提供したりすることができる。 In addition, the related information includes information on the attributes of the customer including at least one of the customer's nationality, gender, and age, which is estimated from the voice emitted by the customer. This allows, for example, to provide effective sales promotion information in an appropriate language that the customer can understand according to the customer's nationality, and to use appropriate expressions according to the customer's gender and age. Information can be provided.
　また、関連情報は、他の顧客によって商品が取り上げられる頻度および他の顧客によって商品が取り上げられている時間のうちの少なくとも１つに関する情報を含む。これにより、商品の客観的な人気度を考慮してより効果的な販売促進情報を提供することができる。 Also, the relevant information includes information about how often the product is picked up by another customer and at least one of the times the product is picked up by another customer. As a result, more effective sales promotion information can be provided in consideration of the objective popularity of the product.
　また、関連情報は、商品のＰＯＳデータに関する情報を含む。これにより、商品の客観的な人気度を考慮してより効果的な販売促進情報を提供することができる。 In addition, the related information includes information on the POS data of the product. As a result, more effective sales promotion information can be provided in consideration of the objective popularity of the product.
　また、販売促進情報は、商品に関する情報、商品の値引きに関する情報、商品に関連するクーポンに関する情報、商品に関連する他の商品の広告に関する情報、および顧客への報酬付与に関する情報のうちの少なくとも１つを含む。これにより、様々な種類の販売促進情報の中から顧客の購買意欲に応じて最適な販売促進情報を選択して提供することができる。 In addition, sales promotion information is at least one of information on products, information on discounts on products, information on coupons related to products, information on advertisements of other products related to products, and information on rewarding customers. Including one. As a result, it is possible to select and provide the most suitable sales promotion information from various types of sales promotion information according to the customer's willingness to purchase.
　また、商品に関する情報は、商品の説明に関する情報、商品に関連する商品群における商品のランキングに関する情報、および商品の顧客からの評価に関する情報のうちの少なくとも１つを含む。これにより、顧客の購買意欲に応じて顧客にとって有用な販売促進情報を提供することができる。 In addition, the information about the product includes at least one of the information about the description of the product, the information about the ranking of the product in the product group related to the product, and the information about the evaluation of the product from the customer. As a result, it is possible to provide useful sales promotion information to the customer according to the customer's willingness to purchase.
　また、販売促進情報は、音声、画像、または印刷物として出力される。これにより、顧客の購買意欲や顧客が置かれた状況に応じて、顧客が受け入れやすい方法を用いて効果的に販売促進情報を提供することができる。 In addition, the sales promotion information is output as voice, image, or printed matter. As a result, it is possible to effectively provide sales promotion information by using a method that is easy for the customer to accept, depending on the customer's willingness to purchase and the situation in which the customer is placed.
　なお、本発明は、上述した実施形態のみに限定されるものではなく、特許請求の範囲内において、種々改変することができる。 The present invention is not limited to the above-described embodiment, and various modifications can be made within the scope of the claims.
　たとえば、情報処理装置１００、第１検出装置２００、第２検出装置３００、および出力装置４００は、それぞれ上記の構成要素以外の構成要素を含んでいてもよく、あるいは、上記の構成要素のうちの一部が含まれていなくてもよい。 For example, the information processing device 100, the first detection device 200, the second detection device 300, and the output device 400 may each include components other than the above-mentioned components, or among the above-mentioned components. Some may not be included.
　また、情報処理装置１００、第１検出装置２００、第２検出装置３００、および出力装置４００は、それぞれ複数の装置によって構成されてもよく、あるいは単一の装置によって構成されてもよい。 Further, the information processing device 100, the first detection device 200, the second detection device 300, and the output device 400 may each be configured by a plurality of devices, or may be configured by a single device.
　また、各構成が有する機能は、他の構成によって実現されてもよい。たとえば、第１検出装置２００、第２検出装置３００、および出力装置４００は、情報処理装置１００に統合され、第１検出装置２００、第２検出装置３００、および出力装置４００が有する各機能の一部または全部が情報処理装置１００によって実現されてもよい。 Further, the functions of each configuration may be realized by other configurations. For example, the first detection device 200, the second detection device 300, and the output device 400 are integrated into the information processing device 100, and one of the functions of the first detection device 200, the second detection device 300, and the output device 400. Part or all may be realized by the information processing apparatus 100.
　また、上記の実施形態におけるフローチャートの処理単位は、各処理の理解を容易にするために、主な処理内容に応じて分割したものである。処理ステップの分類の仕方によって、本願発明が制限されることはない。各処理は、さらに多くの処理ステップに分割することもできる。また、１つの処理ステップが、さらに多くの処理を実行してもよい。 Further, the processing unit of the flowchart in the above embodiment is divided according to the main processing contents in order to facilitate understanding of each processing. The invention of the present application is not limited by the method of classifying the processing steps. Each process can be divided into more processing steps. Also, one processing step may perform more processing.
　上述した実施形態に係る販売促進情報提供システムにおける各種処理を行う手段および方法は、専用のハードウェア回路、またはプログラムされたコンピューターのいずれによっても実現することが可能である。上記プログラムは、たとえば、フレキシブルディスクおよびＣＤ－ＲＯＭ等のコンピューター読み取り可能な記録媒体によって提供されてもよいし、インターネット等のネットワークを介してオンラインで提供されてもよい。この場合、コンピューター読み取り可能な記録媒体に記録されたプログラムは、通常、ハードディスク等の記憶部に転送され記憶される。また、上記プログラムは、単独のアプリケーションソフトとして提供されてもよいし、販売促進情報提供システムの一機能としてその装置のソフトウエアに組み込まれてもよい。 The means and methods for performing various processes in the sales promotion information providing system according to the above-described embodiment can be realized by either a dedicated hardware circuit or a programmed computer. The program may be provided, for example, by a computer-readable recording medium such as a flexible disk and a CD-ROM, or may be provided online via a network such as the Internet. In this case, the program recorded on the computer-readable recording medium is usually transferred and stored in a storage unit such as a hard disk. Further, the above program may be provided as a single application software, or may be incorporated into the software of the device as a function of the sales promotion information providing system.
　本出願は、２０２０年１月３０日に出願された日本国特許出願番号２０２０－０１４１０４号に基づいており、その開示内容は、参照により全体として組み入れられている。 This application is based on Japanese Patent Application No. 2020-014104 filed on January 30, 2020, the disclosure of which is incorporated as a whole by reference.
１００　情報処理装置、
１１０　ＣＰＵ、
１２０　ＲＯＭ、
１３０　ＲＡＭ、
１４０　ストレージ、
１５０　通信インターフェース、
１６０　操作表示部、
２００　第１検出装置、
２１０　ＣＰＵ、
２２０　ＲＯＭ、
２３０　ＲＡＭ、
２４０　ストレージ、
２５０　通信インターフェース、
２６０　検出部、
３００　第２検出装置、
３１０　ＣＰＵ、
３２０　ＲＯＭ、
３３０　ＲＡＭ、
３４０　ストレージ、
３５０　通信インターフェース、
３６０　検出部、
４００　出力装置、
４１０　ＣＰＵ、
４２０　ＲＯＭ、
４３０　ＲＡＭ、
４４０　ストレージ、
４５０　通信インターフェース、
４６０　出力部。 100 information processing device,
110 CPU,
120 ROM,
130 RAM,
140 storage,
150 communication interface,
160 Operation display,
200 1st detector,
210 CPU,
220 ROM,
230 RAM,
240 storage,
250 communication interface,
260 detector,
300 Second detector,
310 CPU,
320 ROM,
330 RAM,
340 storage,
350 communication interface,
360 detector,
400 output device,
410 CPU,
420 ROM,
430 RAM,
440 storage,
450 communication interface,
460 output unit.

Claims (16)

  1. 　顧客に商品の販売促進情報を提供するための販売促進情報提供装置であって、
    　顧客によって取り上げられた商品に関する商品情報と、顧客の該商品に対する能動的な行動に関する能動的行動情報とを取得する取得部と、
    　前記取得部によって取得された前記商品情報および前記能動的行動情報に基づいて顧客に提示する販売促進情報を決定する決定部と、
    　前記決定部によって決定された前記販売促進情報を出力する出力部と、
    　を有する販売促進情報提供装置。     It is a sales promotion information providing device for providing sales promotion information of products to customers.
    An acquisition unit that acquires product information about a product picked up by a customer and active behavior information about the customer's active behavior toward the product.
    A decision unit that determines sales promotion information to be presented to a customer based on the product information and the active behavior information acquired by the acquisition unit.
    An output unit that outputs the sales promotion information determined by the determination unit, and
    Sales promotion information providing device.
  2. 　前記決定部は、前記取得部によって取得される各情報と前記販売促進情報とを教師データとして予め機械学習された機械学習モデルを用いて、顧客に提示する販売促進情報を決定する請求項１に記載の販売促進情報提供装置。 The determination unit determines the sales promotion information to be presented to the customer by using a machine learning model that has been machine-learned in advance using each information acquired by the acquisition unit and the sales promotion information as teacher data. The described sales promotion information providing device.
  3. 　前記能動的行動情報は、顧客によって前記商品が取り上げられている時間に関する情報、顧客による情報入力作業の有無に関する情報、および顧客が発する音声を示す情報のうちの少なくとも一つを含む請求項１または２に記載の販売促進情報提供装置。 The active behavior information includes at least one of information regarding the time when the product is picked up by the customer, information regarding the presence or absence of information input work by the customer, and information indicating the voice emitted by the customer. The sales promotion information providing device according to 2.
  4. 　前記取得部は、前記能動的行動情報以外の顧客の商品購入に影響しうる情報である関連情報をさらに取得し、
    　前記決定部は、前記商品情報、前記能動的行動情報および前記関連情報に基づいて顧客に提示する販売促進情報を決定する請求項１～３のいずれかに記載の販売促進情報提供装置。     The acquisition unit further acquires related information other than the active behavior information, which is information that may affect the customer's purchase of goods.
    The sales promotion information providing device according to any one of claims 1 to 3, wherein the determination unit determines sales promotion information to be presented to a customer based on the product information, the active behavior information, and the related information.
  5. 　前記関連情報は、顧客の能動的行動をとった時刻、時期、および季節のうちの少なくとも１つに関する情報を含む請求項４に記載の販売促進情報提供装置。 The sales promotion information providing device according to claim 4, wherein the related information includes information regarding at least one of the time, time, and season when the customer takes an active action.
  6. 　前記関連情報は、顧客の能動的行動をとった時期における天候、気温、および湿度のうちの少なくとも１つに関する情報を含む請求項４または５に記載の販売促進情報提供装置。 The sales promotion information providing device according to claim 4 or 5, wherein the related information includes information on at least one of weather, temperature, and humidity at the time when the customer takes an active action.
  7. 　前記関連情報は、顧客の能動的行動をとった時期における前記商品を販売する店舗の在客数、および前記商品の周囲の在客数のうちの少なくとも１つに関する情報を含む請求項４～６のいずれかに記載の販売促進情報提供装置。 The related information is any of claims 4 to 6, which includes information on at least one of the number of customers in the store selling the product at the time when the customer takes active action and the number of customers around the product. Sales promotion information providing device described in Crab.
  8. 　前記関連情報は、前記顧客の属性に関する属性情報を含む請求項４～７のいずれかに記載の販売促進情報提供装置。 The related information is the sales promotion information providing device according to any one of claims 4 to 7, which includes attribute information related to the customer's attributes.
  9. 　前記関連情報は、前記顧客が発する音声から推定される、当該顧客の国籍、性別、年齢のうちの少なくとも一つを含む当該顧客の属性に関する情報を含む請求項４～８のいずれかに記載の販売促進情報提供装置。 The related information is according to any one of claims 4 to 8, which includes information on the attributes of the customer including at least one of the customer's nationality, gender, and age, which is estimated from the voice emitted by the customer. Sales promotion information providing device.
  10. 　前記関連情報は、他の顧客によって前記商品が取り上げられる頻度および前記他の顧客によって前記商品が取り上げられている時間のうちの少なくとも１つに関する情報を含む請求項４～９のいずれかに記載の販売促進情報提供装置。 The relevant information is described in any of claims 4-9, which comprises information about how often the goods are picked up by other customers and at least one of the times the goods are picked up by the other customers. Sales promotion information providing device.
  11. 　前記関連情報は、前記商品のＰＯＳデータに関する情報を含む請求項４～１０のいずれかに記載の販売促進情報提供装置。 The related information is the sales promotion information providing device according to any one of claims 4 to 10, which includes information on POS data of the product.
  12. 　前記販売促進情報は、前記商品に関する情報、前記商品の値引きに関する情報、前記商品に関連するクーポンに関する情報、前記商品に関連する他の商品の広告に関する情報、および前記顧客への報酬付与に関する情報のうちの少なくとも１つを含む請求項１～１１のいずれかに記載の販売促進情報提供装置。 The sales promotion information includes information on the product, information on discounts on the product, information on coupons related to the product, information on advertisements on other products related to the product, and information on rewarding the customer. The sales promotion information providing device according to any one of claims 1 to 11, which includes at least one of them.
  13. 　前記商品に関する情報は、前記商品の説明に関する情報、前記商品に関連する商品群における前記商品のランキングに関する情報、および前記商品の顧客からの評価に関する情報のうちの少なくとも１つを含む請求項１２に記載の販売促進情報提供装置。 The information regarding the product is claimed in claim 12, which includes at least one of information regarding the description of the product, information regarding the ranking of the product in the product group related to the product, and information regarding the evaluation of the product from the customer. Described sales promotion information providing device.
  14. 　前記出力部は、前記販売促進情報を音声、画像、または印刷物として出力する請求項１～１３のいずれかに記載の販売促進情報提供装置。 The sales promotion information providing device according to any one of claims 1 to 13, wherein the output unit outputs the sales promotion information as voice, an image, or a printed matter.
  15. 　顧客に販売促進情報を提供するための販売促進情報提供装置において実行される販売促進情報提供方法であって、
    　顧客によって取り上げられた商品に関する商品情報と、顧客の商品に対する能動的な行動に関する能動的行動情報とを取得するステップ（ａ）と、
    　前記ステップ（ａ）において取得された前記商品情報および前記能動的行動情報に基づいて顧客に提示する販売促進情報を決定するステップ（ｂ）と、
    　前記ステップ（ｂ）において決定された前記販売促進情報を出力するステップ（ｃ）と、
    　を有する販売促進情報提供方法。     It is a sales promotion information providing method executed in a sales promotion information providing device for providing sales promotion information to a customer.
    Step (a) of acquiring product information about the product picked up by the customer and active behavior information about the active behavior of the customer with respect to the product, and
    The step (b) of determining the sales promotion information to be presented to the customer based on the product information and the active behavior information acquired in the step (a), and
    In step (c) of outputting the sales promotion information determined in step (b),
    How to provide sales promotion information.
  16. 　顧客に販売促進情報を提供するための販売促進情報提供装置において実行される販売促進情報提供プログラムであって、
    　顧客によって取り上げられた商品に関する商品情報と、顧客の商品に対する能動的な行動に関する能動的行動情報とを取得するステップ（ａ）と、
    　前記ステップ（ａ）において取得された前記商品情報および前記能動的行動情報に基づいて顧客に提示する販売促進情報を決定するステップ（ｂ）と、
    　前記ステップ（ｂ）において決定された前記販売促進情報を出力するステップ（ｃ）と、
    　をコンピューターに実行させるための販売促進情報提供プログラム。     A sales promotion information providing program executed in a sales promotion information providing device for providing sales promotion information to a customer.
    Step (a) of acquiring product information about the product picked up by the customer and active behavior information about the active behavior of the customer with respect to the product, and
    The step (b) of determining the sales promotion information to be presented to the customer based on the product information and the active behavior information acquired in the step (a), and
    In step (c) of outputting the sales promotion information determined in step (b),
    A promotional information program to get your computer to run.
PCT/JP2020/037527 2020-01-30 2020-10-02 Sales promotion information providing device, sales promotion information providing method, and sales promotion information providing program WO2021152917A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2020-014104 2020-01-30
JP2020014104A JP2023025306A (en) 2020-01-30 2020-01-30 Sales promotion information provision device, sales promotion information provision method, and sales promotion information provision program

Publications (1)

Publication Number Publication Date
WO2021152917A1 true WO2021152917A1 (en) 2021-08-05

Family

ID=77079737

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2020/037527 WO2021152917A1 (en) 2020-01-30 2020-10-02 Sales promotion information providing device, sales promotion information providing method, and sales promotion information providing program

Country Status (2)

Country Link
JP (1) JP2023025306A (en)
WO (1) WO2021152917A1 (en)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002342640A (en) * 2001-05-11 2002-11-29 Nippon Telegr & Teleph Corp <Ntt> Method and device for introducing merchandise
JP2013122556A (en) * 2011-12-12 2013-06-20 Furuno Electric Co Ltd Information display system, information display device, management server and information display method
JP2014056356A (en) * 2012-09-11 2014-03-27 Toshiba Tec Corp Sales promotion determination device and sales promotion determination method
JP2015088166A (en) * 2013-09-26 2015-05-07 パナソニックＩｐマネジメント株式会社 Information provide method

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002342640A (en) * 2001-05-11 2002-11-29 Nippon Telegr & Teleph Corp <Ntt> Method and device for introducing merchandise
JP2013122556A (en) * 2011-12-12 2013-06-20 Furuno Electric Co Ltd Information display system, information display device, management server and information display method
JP2014056356A (en) * 2012-09-11 2014-03-27 Toshiba Tec Corp Sales promotion determination device and sales promotion determination method
JP2015088166A (en) * 2013-09-26 2015-05-07 パナソニックＩｐマネジメント株式会社 Information provide method

Also Published As

Publication number Publication date
JP2023025306A (en) 2023-02-22

Similar Documents

Publication Publication Date Title
US11403665B2 (en) Automatic recommendation of offer parameters to an offer provider based on historical transaction data
KR100859179B1 (en) Information terminal apparatus, method of controlling the same, computer product, and information output system
JP6191461B2 (en) Information management system
US20210056580A1 (en) Systems and methods for digital retail offers
US20210233103A1 (en) Sales promotion system and sales promotion method
KR20200019955A (en) In-store consumer behavior event metadata aggregation, data validation for data interpretation, and systems for artificial intelligence analysis and associated action triggering
JP2007018446A (en) Information providing system and information providing method
US20100153458A1 (en) Identifying and Generating Sensor and Actuator Cohorts
WO2021049300A1 (en) Store use information distribution device, store use information distribution system equipped with same, and store use information distribution method
US10679205B2 (en) Systems and methods regarding point-of-recognition optimization of onsite user purchases at a physical location
US20100280873A1 (en) Electronic coupon storage and manipulation system and method
US10636010B2 (en) System for bifurcated transaction for products at a brick-and-mortar store
JP2018156388A (en) Purchase information utilizing system, purchase information utilizing method, and program
WO2021152917A1 (en) Sales promotion information providing device, sales promotion information providing method, and sales promotion information providing program
JP2010165198A (en) System, method and device for providing coupon information
JP2023126132A (en) Information processing device, information processing method, and program
WO2022085285A1 (en) Receptivity information acquisition system, management device, and receptiviity information acquisition method
JP2021177322A (en) Analysis device, analysis method, and analysis program
JP2019164668A (en) Consumption trend information acquisition device, and associated method, program, and system
TW201423638A (en) Automatic vending system and automatic vending method thereof
WO2019199530A1 (en) Systems and methods regarding point-of-recognition of optimization of onsite user purchases at a physical location
JP2004234163A (en) Incentive impartment device and program for making computer function as incentive impartment device
JP2002015098A (en) Method for collecting questionnaire data by portable communication terminal and recording medium

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 20916551

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 20916551

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: JP