WO2021138727A1

WO2021138727A1 - Remotely managed multifunctional automated integrated digital advertising system and digital advertising using the remotely managed integrated system

Info

Publication number: WO2021138727A1
Application number: PCT/BR2020/050636
Authority: WO
Inventors: Gabriel Borges Sobreira Quaranta
Original assignee: Gabriel Borges Sobreira Quaranta
Priority date: 2020-01-06
Filing date: 2020-12-30
Publication date: 2021-07-15

Abstract

The present invention relates to technology that includes a digital advertising device and a remote management and automation system with integrated wireless Internet (also known as a Wi-Fi hotspot) that is able to transmit video and/or image advertising. This system includes automatic mechanisms and can be used on its own as produced or can be fastened to a range of street furniture such as street name signs (101), lampposts (102), traffic signposts (103), digital street clocks (104), street totem signs (105) and bus stops (106), inter alia. The different versions of this system include audiovisual monitoring (9), facial recognition, drone port (15), solar panels (34), digital display for QR codes (7), a plurality of digital screens (12) and a holographic display system. The system is managed using software, via a website and/or an application accessed using mobile devices.

Description

Descriptive report for the patent of invention: "INTEGRATED MULTIFUNCTIONAL MULTIFUNCTIONAL DIGITAL ADVERTISING SYSTEM REMOTELY MANAGED, AND DIGITAL ADVERTISING FROM

INTEGRATED REMOTELY MANAGED SYSTEM".

FIELD OF THE INVENTION

[001] The present invention belongs to the field of engineering, more specifically to the area of street furniture. The present invention refers to a technology comprising a digital advertising apparatus and remote automation and management system with integrated wireless internet (known in English as Wi-Fi hotspot), capable of transmitting advertisements in videos and/or images. Such a system can be used by itself as a product, or it can also be fixed in various types of street furniture, such as toponymic sets (101), light poles (102), traffic poles (103), digital street clock (104 ), street totem (105), and bus stops (106), not limited to these.

[002] The product of the present invention is intended for pedestrians, passersby, traders, service providers, small, medium and large companies and individual entrepreneurs, being used on roads, streets, avenues and any pavements that have toponymic or indicative of street names, and the differential of this product is related to the fact that it displays advertisements on digital screens, so that one or more advertisements can be displayed.

DESCRIPTION OF THE STATE OF TENCICA

[003] In relation to the prior art of the present invention, it is not disclosed in the state of the art digital intelligent automation systems coupled to street furniture.

[004] Document CN207156956 discloses a utility model, which claims a housing structure, a charging base and advertising display screen that is provided next to the lamp pole.

[005] Document CN208922677 reveals a utility model, which claims an intelligent light pole for an external screen, has a mounting base whose rear surface is fixed with a fixing plate and a screen body whose rear surface is fixed with a mounting plate, where the mounting plate is screwed on.

[006] Document CN209926302 discloses a utility model claiming an integrated and multifunctional smart lamp, comprising a lamp stick, the stick lamp is supplied with a light source set, a camera and a WIFI transmitter post. In addition, a video and audio playback device is provided.

[007] The document CN211083845 reveals a multifunctional smart rod that has a screen, the top of which is provided with monitoring set and light pole. The vertical pole has a micro station in its upper part, and the lower part of the micro station is provided with a lighting set.

[008] Document CN109185815 discloses a multifunctional street lamp pole which has a mounting rod made of hollow square tube formed with wire exit hole from which the cable feed wire passes. The light pole also has a photovoltaic solar panel and an advertising totem.

[009] Document CN108150914 reveals a public LED lamp, has a centralized controller and Wi-Fi signal emitter connected to the control box, where the box is connected to the lower part of the main body of the lamp and the lower part of the main body has equipment loading port .

[010] Document CN209977964 reveals a smart tower Multifunctional based on IoT technology, it has security monitoring cover plate provided with security monitoring cover plate connection hole, where the security monitoring cover plate is fixedly connected by screw.

[011] Document CN209026677 discloses an intelligent urban wireless communication rod, in which said support rod is fixedly connected with the base station antenna. In addition, the support rod side is built-in with alarm and the inner surface of the support rod is connected with IP microphone.

[012] Document CN209012987 discloses an intelligent charging lamp, which has a communication and control subsystem, whose output end is located inside a fixed base. The lamp is further equipped with LED light, notice board, switch box, camera and wind speed sensor.

[013]The document CN208620234 reveals an intelligent street lighting system, with photovoltaic solar panel connected with power supply module and sensor module, camera and wireless connection controller. [014] Document CN205678547 reveals a multifunctional smart light pole, with a quick charging base located on the bottom of the lamp shaft and a remote management platform that is provided to perform remote control of the pole via wireless transmission and control device.

[015] Document CN205137362 discloses a multifunctional lamp rod, which has installation support structure, adjustment device and mounting guide rail for an advertising mounting structure that is defined with LED or outdoor advertising lamp box.

[016] Document CN205118854 reveals a multifunctional light pole that has a lighting rod, the top of which is connected with the lamp body, which is fixed with a display screen, where the screen is connected with a communication device and Wi-Fi module .

[017] Document CN204513188 reveals an advertising lamp with video monitoring function, in addition it has an advertising lamp cover whose inner side is equipped with camera and an advertising light box that is configured with circuit board and device of voice transmission. [018]The document ES1206038 reveals an integrable multi-service light pole for electric vehicle in urban area, has modular parts reconciled with each other, and dynamic graphic element electrically connected with connection installation piece at the base of the pole.

[019] Document JP2018128622 discloses an advertising display apparatus and system with control unit that displays display information received by the wireless communication unit in the display unit.

[020] The devices and systems revealed above do not present an advertising apparatus coupled to different furniture, nor with the different possibilities of couplings, or even reveal the presence of a remotely managed system, such as the one presented in the present invention.

[021] Among the advertisements found on posts with signs indicating street names, there is none that resembles or performs the same function of the present invention. In general, they are fixed boards that do not have any digital characteristics, do not interact with any system and do not have timed advertising exchanges.

[022] Toponym sets in some cities already have advertisements, but they are static and without any built-in digital technologies such as LED screens or any other type of digital electronic device.

[023] Another problem with static advertisements in toponymic sets is the fragility of the material used, which is easily degraded either by human action or by bad weather.

[024] Toponymic sets with static advertising and backlighting make it impossible to have the same standard of media production, as well as the alternation by day, hour, minute or second of advertisers' advertisements for a better exploitation of the advertising space.

[025] The solution presented in the present invention uses mechanisms that allow interspersing different forms of visual communication through the use of automation and remote sending software, taking advantage of different technological means in the same dimensional space, when considered united in the same device performs this dynamic of desired actions, enabling the applicant for visual communication to change from holography to digital display, as they best meet different types of communication demands.

[026] Given that the state of the art to date currently does not demonstrate the flexibility of advertising, such as interleaving through automation and remote sending, different forms of visual presentation, the present invention aims to add dynamic possibilities capable of adapting to the need of what you want to use technology for visual and interactive content , attracting the target audience.

[027] The Applicant conceived, tested and incorporated the present invention in order to overcome the deficiencies of the state of the art and obtain the purposes and advantages mentioned above and explained below.

SUMMARY OF THE INVENTION

[028] The present invention is presented and characterized in the independent claims, while the dependent claims describe other features of the invention or modalities relating to the main inventive idea.

[029] The present invention features an automated multifunctional integrated remotely managed digital advertising system, consisting of a fairing, containing at least one digital screen, at least one cabinet, at least one audiovisual monitoring system. The office has at least one data transmission and reception system for information exchange, monitoring and control the integrated system, this control being carried out by the control and data processing system. This system is preferably coupled to urban furniture, such urban furniture being, for example, a toponymic pole, light pole, traffic pole, digital clock, totem or bus stop. This system can, alternatively, be used alone, without attachment to urban furniture.

[030] The aforementioned urban furniture can have as an additional structure attached a vehicle charger, a camera, a USB-type charger, a digital display for displaying the "QR CODE", a solar panel and/or a drone port.

[031] In one modality of the present invention, the fairing coupled to street furniture is located at the upper end of said street furniture, and this street furniture is one among toponymic poles, traffic poles, digital clocks, totems or bus stops. For the light pole case, the attached fairing is located below the lighting structures, while the solar panel and harbor drone are located above the lighting structure.

[032] In one embodiment, the fairing arranged in the digital clock is located at the upper end of the rod and centrally in relation to the rod of said clock of traffic. In another embodiment, the fairing arranged on the digital clock is located at the upper end of the rod and disposed laterally with respect to the rod of said traffic clock.

[033] The present invention also includes digital advertising with LED technology on poles with nameplates and toponymic sets comprising a galvanized steel pole, street name signs, a galvanized steel cabinet with shutters that couples LED panels with protection of anti-reflective polycarbonate coated with transparent film, surrounded by fairing protection, with the cabinet having the function of protecting internal components, software, hardware, as well as the Wi-Fi router.

[034] The LED panels, mentioned above, have a technology that allows the brightness and contrast to be automatically adjusted. Said panels feature high definition for media reproduction in HD format, composed of LED, for example SMD 4mm, RGB color standard.

[035]Digital displays can be LED, single edge or infinite edge. In addition, screens can be flat, concave or convex.

[036] The fairing may have a structure for displaying hologram, a UPS, one or more monitors, ventilation system through shutters and/or coolers, one or more minicomputers, a modem, a router, one or more "coolers", power supply and data storage device.

[037] The structure for displaying the hologram present in the fairing has light input, monitor for holography, mechanism for moving the translucent surface, translucent surface, reflective surface, in which the remotely controlled translucent surface can change the transparency and/or the translucency in a range from 0% to 100%. Also, the translucent surface can be a "smart glass".

[038]The technology also has a remote management system for providing digital advertising on poles, which comprises a pole, LED screens, router, cabinet, hardware, camera and sensors.

[039]The camera's internal circuits coupled to the cabinet are used for monitoring people and vehicles. The monitoring system has facial recognition software.

[040]The media publication control uses software, applications, web pages and remote access, through the world wide web, with sending of media through smartphones, tablets, computers and/or any devices that can access the sending software and with media management player capable of publishing videos, images and real-time transmission (lives).

[041] This system can be managed remotely via specific software, and management can be performed via an application or website, through smartphones, computers, tablets, or any other mobile communication and entertainment devices.

[042]Advertisements are displayed on different screens at the same time at predefined times.

[043]In one modality, the system may have a Wi-Fi router that can provide connection for internal devices and function as a Wi-Fi access point.

[044] The system also allows minicomputers, through the internet, to receive a demand via a device with access to advertising management software, such demand is directed to the server that will process the information of the advertisements and make it available via digital advertising in urban furniture. OBJECTIVES OF THE INVENTION

[045] The objective of the present invention is to present a digital advertising system from a remote intelligent automation system that features integrated wireless internet (called in English as Wi-Fi hotspot) in its system. The advertising system can present digital display screens and/or LED panels (28) and its application can be used by itself as a product, or also in various types of urban furniture, such as toponymic sets, light poles, traffic poles, digital street clock, street totem pole, and but not limited to bus stops.

[046] Given that there were no improvements, changes and modernization, and the current static model also has a great fragility and high rate of depredation, an objective of this patent application is to improve and configure a new use proposal that consists of two LED boards with automatic brightness and waterproof adjustment on each side of the cabinet made of galvanized steel, and the LEDs receive internet via an internal router capable of providing connection.

BRIEF DESCRIPTION OF THE FIGURES [047] These and other features of the present invention will become evident from the following description of some embodiments, given as a non-restrictive example with reference to the accompanying drawings, in which

[048] Figure 1 shows one of the realizations of the advertising fairing and the system in its exploded view, highlighting the devices that are inside the fairing and one of the screen realizations;

[049] Figure 2 shows one of the realizations of the advertising fairing and the system, highlighting the devices that are inside the fairing arranged inside it and one of the screen realizations;

[050] Figure 3 shows one of the realizations of the advertising fairing and the system, with an LED screen and highlighting the devices that are inside the fairing arranged inside;

[051] Figure 4 shows one of the realizations of the advertising fairing and the system, with an LED screen and highlighting the devices that are inside the fairing arranged inside it under a different perspective from Figure 3;

[052] Figure 5 shows one of the realizations of the fairing of the advertising and the system, with an LED screen and highlighting the devices that are inside the fairing arranged inside from a closer perspective of the internal part of the fairing;

[053] Figure 6 shows an exploded view of one of the realizations of the advertising fairing and the system, with a hologram system;

[054] Figure 7 brings an internal view of one of the realizations of the advertising fairing with hologram system;

[055] Figure 8 brings an internal side view of one of the realizations of the advertising fairing with hologram system;

[056] Figure 9 brings an external view, highlighting the external devices and the screen of one of the realizations of the advertising fairing with hologram system;

[057] Figure 10 shows a top and internal view, highlighting the photovoltaic cells and drone port of one of the realizations of the advertising fairing with LED screen system;

[058] Figure 11 shows a rear internal view, with highlighting the internal devices of one of the realizations of the advertising fairing with LED screen system;

[059] Figure 12 brings an external perspective view, highlighting the screens of one of the realizations of the advertising fairing with a system containing two screens and a closed photovoltaic panel;

[060] Figure 13 brings a rear external view, highlighting the internal devices of one of the realizations of the advertising fairing with a system with LED screen and open photovoltaic panel;

[061] Figure 14 brings an external perspective view, highlighting the external devices of one of the realizations of the advertising fairing with hologram system and closed photovoltaic panel;

[062] Figure 15 shows an exploded external view, highlighting the external devices of one of the realizations of the advertising fairing with hologram system and open photovoltaic panel;

[063] Figure 16 provides a rear view, highlighting the internal devices of one of the realizations of the advertising fairing with hologram system and photovoltaic panel open;

[064] Figure 17 brings a side view, highlighting the internal devices and operation of one of the realizations of the advertising fairing with hologram system;

[065] Figure 18 provides a perspective and detailed view of one of the realizations of the advertising fairing with two slanted screens adapted to a toponymic post;

[066] Figure 19 provides a perspective and detailed view of one of the realizations of the advertising fairing with two screens adapted to a traffic post;

[067] Figure 20 provides a perspective and detailed view of one of the realizations of the advertising fairing with two screens adapted to a bus stop;

[068] Figure 21 brings a perspective view of urban furniture represented by the light pole in one of its possible realizations.

[069] Figure 22 provides a perspective view of the street furniture represented by the light pole in one of its possible realizations; [070] Figure 23 brings a perspective view of urban furniture represented by the digital clock in one of its possible realizations;

[071] Figure 24 provides a perspective view of urban furniture represented by the totem in one of its possible realizations;

[072] Figure 25 provides a perspective view of the street furniture represented by the totem in one of its possible realizations; and

[073] Figure 26 provides a perspective view of urban furniture representing the bus stop in one of its possible realizations.

[074]For ease of understanding, the same reference numbers have been used, whenever possible, to identify identical common elements in the drawings. It is understood that elements and characteristics of a modality can be conveniently incorporated into other modalities without further clarification.

DETAILED DESCRIPTION OF THE INVENTION

[075] We will now refer in detail to the various embodiments of the present invention, one or more examples of which are shown in the accompanying drawings. Each example is provided by way of illustration of the present invention, and is not to be construed as a limitation of this invention. For example, features presented or described insofar as they form part of one modality may be adopted in (or be in association with) other modalities to produce another modality. It is understood that the present invention is to include all such modifications and variants.

DIGITAL ADVERTISING - FIRST MODE

[076] This digital advertising system presents a modality that is comprised of a fairing (200) that contains a central structure or cabinet (210) of galvanized or stainless steel, which has minicomputers (16A, 16B) inside, source SV power supply (17), a modem (18), coolers (15A, 15B) and a data storage device (19). The central structure (210) is connected to connecting structures (14A, 14B), which join the central structure (210) to the steel cladding with venetian-shaped ventilation outlets (11A, 11B). Encased in the fairing cladding are widescreen digital displays (12B), which are protected by an outer layer of anti-reflective polycarbonate protection (13B). The toponymic post (101) mode features USB charger locations (8) and an electric vehicle charger (38) with a two-dimensional barcode digital display (in English: QR Code) (7). In addition, a camera (9) is also attached to the central structure, in which said camera (9) transmits information to facial recognition software, in addition to vehicle license plates, among other features that may be of interest to security agencies.

[077] This first modality can be coupled to toponym sets (101), light poles (102), traffic poles (103), digital street clock (104), street totem (105), and bus stops ( 106), not limited to these.

DIGITAL ADVERTISING SECOND MODE

[078] This digital advertising system has a modality that is comprised of a fairing (200) that contains a central structure or cabinet (220) of galvanized steel, which has minicomputers (16A, 16B), coolers (15A) inside , 15B), router (26), UPS (27) and a cooling system by coolers (15A, 15B) and/or shutters (20). The screens can be digital widescreen (12), protected by an anti-reflective polycarbonate protection (24), an edge to protect the fairing (23) and a transparent film (25). Said modality can have one or two digital screens (12), a digital screen (12) and a framed static advertisement display surface (22) for placing static, non-digital advertisements. Said digital screen can also be an LED panel (28) with automatic adjustment of brightness and contrast, of high definition for media reproduction in HD format, for example, composed of LED SMD 4mm, RGB, among other LED modalities. The aforementioned modality can be arranged on toponymic poles (101), light poles (102), traffic poles (103), digital street clock (104), street totem (105) and bus stops (106), not limited to these possibilities.

[079]In addition, this mode features USB charger locations (8) and an electric vehicle charger (38) with a two-dimensional barcode digital display (in English: QR Code) (7). In addition, a camera (9) is also attached to the central structure, in which said camera (9) transmits information to facial recognition software, in addition to license plates, among other features that may be of interest to security agencies.

DIGITAL ADVERTISING - THIRD MODE

[080] The invention comprises a fairing that is comprised of a central structure or cabinet of galvanized steel (220, 230) with shutters (20) for ventilation of the structure, digital screens (12), translucent surface (32), which can move according to angles (321, 322), monitor for holography (30), mechanisms (31A, 31B) for translucent surface movement, translucent surface (33) fairing protection (23), anti-reflective polycarbonate protection (24), transparent film (25), minicomputers (16A, 16B), router (26), UPS (27) and a cooling system by coolers (15A, 15B) and/or shutters (20). Said embodiment may have one or two digital screens (12), a digital screen (12) and a surface for displaying static advertisements with frames (22) for placing static, non-digital advertisements. The aforementioned modality can be arranged on toponymic poles (101), light poles (102), traffic poles (103), digital street clock (104), street totem (105) and bus stops (106), not limited to these possibilities.

[081]In addition, this modality can feature USB charger locations (8) and an electric vehicle charger (38) with a two-dimensional barcode digital display (in English: QR Code) (7). In addition, a camera (9) is also attached to the central structure, in which said camera (9) transmits information to facial recognition software, in addition to vehicle license plates between other features that may be of interest to law enforcement agencies.

[082] The reflective material will be remotely controlled to make tilt movements and to adjust translucency and transparency, so whenever the software sends the information to the minicomputers (16A, 16B), the material can adjust to a tilt or it can be at 90 degrees, it can also adjust its translucency and transparency from 0 to 100%, allowing the holography to be carried out inside the box and/or its transparency allowing the display of the digital screen (12) that will be behind.

[083] The touch screen (12) automatically activates when the translucent surface (32) is transparent and parallel to the touch screen (12), and turns off when the translucent surface (32) reaches the desired slope (321) to display the hologram on the front of the box, thus being able to switch between one or another form of advertising display.

[084] The technology used in this new product proposed in the patent application has importance for public safety through security camera (9) of high resolution for electronic monitoring, digital inclusion through internet provision for passersby, use of sensors for determination rainfall, temperature, among others. Beyond in addition, the facial recognition software within the rules and laws in force for the preservation of the citizen's data and interaction via software for sending advertisements to the screens via smartphone, tablet, computers and/or any devices capable of accessing the sending platform. advertising, as well as a breakthrough for media platforms that will be able to switch their media roles to be displayed.

[085] Every time the media structure changes from digital media to hologram, a static advertisement may be rolled out by rails on the side of the fairing and will appear for a few seconds, enough time for the switch to occur inside the box.

[086] The system is managed remotely and the software was designed to play advertisements in HD format (high definition) and holograms, and this system is monitored remotely through specific software, having a dedicated software to display all advertisements organized in different playlists according to the times, screens, locations and display time chosen by the advertiser, making the advertisement dynamic and can be segmented into different content in video or digital image, as well as the holograms that will be displayed.

[087] The provision of internet, both for internal access of displays and other devices as for supply to the population is performed by an internal router/modem (26).

[088] The software used does not restrict the sending of advertisements, images, videos and calls through the application system or website by smartphones, computers, tablets or any other devices capable of accessing, but it can also meet the demands of large advertisers in various screens at the same time at pre-set times, so global brands can remotely advertise and/or buy-allocate advertising space on a large scale.

[089] The system used is remotely monitored through software enabling the insertion and/or removal of the videos and/or images sent.

[090]The user will be able to send their videos and images through the application for mobile devices and/or any devices capable of accessing the software or website, in this way an automatic payment fee will be generated based on the parameters developed by the sending software.

[091] In addition to the specific structure of each construction and the fairing, the upper part of the different constructions and urban furniture may have a harbor drone (35), and solar plates (34), which can move to open or closed positions, in accordance with the mechanism (36A, 36B) for moving the solar plates. The drone ports (35) may have a signal reception system that identifies the proximity of a drone and issues a command to the mechanism (36A, 36B), ensuring that the conformation of the solar plates (34) is open, allowing the landing of drones, their loading and transmission of information about the route, cargo, company, serial number and whatever else the system captures information needed for air control of drones moving in cities.

[092] Images captured by security cameras (9) may be accessed using pre-determined access keys, either by the municipal, state and/or federal administration or by the company licensed by this product.

[093] Coupled to the project will have distance sensors, infrared, humidity and temperature sensors, gas sensor, photo sensor, barometer and rain measurement sensor.

[094] The product may also perform the partial function of displaying information of public interest to the city hall and information about weather, weather and traffic.

[095] Therefore, we conclude that it is a product that brings many benefits not only to the person responsible for the installation (maintenance), to the customer who will serve the ad, but there is also a social issue applied to the benefit of the product to the population and city halls in the areas where the units of this product can be implemented.

[096] In the claims presented in this document, the sole purpose of the references in parentheses is to facilitate reading: they cannot be considered as restrictive factors with respect to the field of protection claimed in the specific claims.

Claims

1. Multifunctional automated integrated remotely managed digital advertising system, characterized in that it comprises a fairing (200) used as a digital advertising medium, wherein said fairing (200) has at least one digital screen (12); said fairing (200) has at least one central region called cabinet (210, 220, 230), wherein said cabinet (210, 220, 230) has at least one data transmission and reception system for management and control remotes; said cabinet (210, 220, 230) has at least one control and data processing system; and said cabinet (210, 220, 230) has at least one Wi-Fi router (26); said fairing (200) has at least one visual monitoring system (9); said fairing (200) has at least one sound monitoring system; and said fairing (200) is fixed to urban furniture (100).

2. Integrated automated multifunctional remotely managed digital advertising system, according to claim 1, characterized in that the visual monitoring system (9) uses cameras.

3. Integrated automated multifunctional remotely managed digital advertising system, according to claim 2, characterized by the fact that the internal circuits of the camera (9) coupled to the cabinet (210, 220, 230) are used for monitoring people and vehicles .

4. Multifunctional automated integrated remotely managed digital advertising system, according to claim 1, characterized in that the street furniture (100) is one of toponymic pole (101), light pole (102), traffic pole ( 103), digital clock (104), totem (105) and bus stop (106).

5. Integrated automated multifunctional remotely managed digital advertising system, according to claim 4, characterized in that the urban furniture (100) has as an additional structure attached a vehicle charger (38).

6. Integrated automated multifunctional remotely managed digital advertising system, according to claim 4, characterized in that the urban furniture (100) has as an additional structure attached a plurality of USB ports (8), being the USB ports (8 ) adapted for introducing USB cabling for charging electronic devices.

7. Integrated automated multifunctional remotely managed digital advertising system, according to claim 4, characterized in that the urban furniture (100) has as an additional structure coupled at least one digital display for displaying "QR CODE" (7) .

8. Multifunctional automated integrated system of Remotely managed digital advertising, according to claim 4, characterized by the fact that the urban furniture (100) has as an additional structure attached a drone port (35).

9. Integrated automated multifunctional remotely managed digital advertising system, according to claim 4, characterized in that the urban furniture (100) has as an additional structure coupled a plurality of solar panels (34) in which the solar panels ( 34) capture solar energy for storage and use by the integrated system and additional attached structures.

10. Integrated automated multifunctional remotely managed digital advertising system, according to claim 1, characterized in that the fairing (200) has only one digital screen (12) with quadrangular dimensions.

11. Integrated automated multifunctional remotely managed digital advertising system, according to claim 10, characterized by the fact that the digital screen (12) of quadrangular dimensions has horizontal dimensions H greater than the vertical dimensions V.

12. Integrated automated multifunctional remotely managed digital advertising system, according to claim 10, characterized by the fact that the digital screen (12) of quadrangular dimensions has vertical dimensions V greater than the horizontal dimensions H.

13. Integrated automated multifunctional remotely managed digital advertising system, according to claim 1, characterized in that the fairing (200) has two quadrangular digital screens (12).

14. Integrated automated multifunctional remotely managed digital advertising system, according to claim 1, characterized in that the fairing (200) has a digital screen (12) quadrangular and an analog screen.

15. Remotely managed multifunctional automated integrated digital advertising system, according to any one of the preceding claims, characterized in that at least one digital screen (12) is of the LED type.

16. Multifunctional automated remotely managed digital advertising system, according to any one of the preceding claims, characterized by the fact that the digital screens (12) are of a type between screen with simple edge and screen with infinite edge.

17. Multifunctional automated remotely managed digital advertising system, according to any one of the preceding claims, characterized in that the digital screens (12) are of a type between concave screen, convex screen and flat screen.

18. Integrated automated multifunctional remotely managed digital advertising system, according to any one of the preceding claims, characterized in that the digital screens (12) are arranged parallel to the rod of said street furniture (100).

19. Multifunctional automated integrated digital advertising system managed remotely, in accordance with any one of the preceding claims, characterized in that the digital screens (12) are arranged inclined in relation to the rod of said urban furniture (100).

20. Multifunctional automated integrated remotely managed digital advertising system, according to any of the preceding claims, characterized in that the street furniture (100) is a toponymic post (101), and the fairing (200) is located in the upper end of said toponymic post (101).

21. Multifunctional automated integrated remotely managed digital advertising system, according to any one of the preceding claims, characterized in that the street furniture (100) is a light pole (102), and the fairing (200) is located at the upper end of said light pole (102), below the lighting structures, and wherein the plurality of solar plates (34) and the drone port (35) are located above the lighting structures.

22. Multifunctional automated integrated remotely managed digital advertising system, according to any one of the preceding claims, characterized in that the street furniture (100) is a traffic pole (103), and the fairing (200) is located at the upper end of said transit post (103).

23. Multifunctional automated integrated remotely managed digital advertising system, according to any one of the preceding claims, characterized in that the street furniture (100) is a clock digital (104), the fairing (200) being located at the upper end of the stem of said digital clock (104).

24. Multifunctional automated remotely managed digital advertising system, according to claim 23, characterized in that the fairing (200) is located centrally to the stem of said digital clock (104).

25. Multifunctional automated integrated remotely managed digital advertising system, according to claim 23, characterized in that the fairing (200) is coupled to the side of the stem of said digital clock (104).

26. Multifunctional automated integrated remotely managed digital advertising system, according to any one of the preceding claims, characterized in that the street furniture (100) is a totem (105), with the fairing (200) located at the end top of that totem (105).

27. Multifunctional automated integrated remotely managed digital advertising system, according to claim 26, characterized in that the fairing (200) is the structure that constitutes the totem (105).

28. Multifunctional automated integrated remotely managed digital advertising system, according to any one of the preceding claims, characterized in that the fairing (200) has a coupled system for holographic display, in which the coupled system has at least one digital screen for holographic display.

29. Multifunctional automated integrated remotely managed digital advertising system, according to any one of the preceding claims, characterized in that the fairing (200) has a coupled system for holographic display, wherein the coupled system has at least one holographic projector .

30. Integrated automated multifunctional remotely managed digital advertising system, according to claims 1, 28 and 29, characterized in that the fairing (200) contains a UPS (27); at least one digital screen (12); a refrigeration system, in which the refrigeration system is of the shutter type (11, 20); at least one microcomputer (16A, 16B); a modem (18); a Wi-Fi router (26); power supply (7); and data storage device (19).

31. Integrated automated multifunctional remotely managed digital advertising system, according to claims 1, 28 and 29, characterized in that the fairing (200) contains a UPS (27); at least one digital screen (12); a refrigeration system, in which the system of cooling is of the type by coolers (15A, 15B); at least one microcomputer (16A, 16B); a modem (18); a Wi-Fi router (26); power supply (7); and data storage device (19).

32. Multifunctional automated integrated remotely managed digital advertising system, according to claims 28, 29, 30 and 31, characterized in that the fairing (200) with coupled system for holographic display has light input (29); at least one monitor for holography (30); mechanism for moving the translucent surface

(31); translucent surface (32); and reflective surface (33).

33. Multifunctional automated remotely managed digital advertising system according to claim 32, characterized in that the remotely controlled translucent surface (32) has adjustable translucency and transparency, in which the translucency ranges from 0% to 100 %.

34. Multifunctional automated integrated remotely managed digital advertising system, according to claim 32, characterized in that the surface remotely controlled translucent (32) has adjustable translucency and transparency, where the transparency ranges from 0% to 100%.

35. Integrated automated multifunctional remotely managed digital advertising system, according to claims 32, 33 and 34, characterized by the fact that the translucent surface (32) is of the "smart glass" type.

36. Remotely managed multifunctional automated integrated digital advertising system, according to claims 1, 30 and 31, characterized by the fact that the Wi-Fi router (26) provides connection for internal devices to the fairing (200) and works as a point Wi-Fi access for devices external to the fairing (200).

37. Multifunctional automated remotely managed digital advertising system, according to any one of the preceding claims, characterized in that the system contains facial recognition software.

38. Remotely managed multifunctional automated digital advertising integrated system, according to claim 1, characterized in that the integrated system contains a media publishing control that uses software, applications, web pages and remote access, through a worldwide network of computers, with sending of media through smartphones, tablets, computers and/or any devices that can access the sending software and with a media management player capable of publishing videos, images and streaming in real time (lives).

39. Digital advertising from an integrated system multifunctional automated remotely managed, characterized by the fact that it comprises urban furniture (100) and a fairing (200), in which said fairing (200) is fixed to said urban furniture (100); said fairing (200) has at least one digital screen (12); said fairing (200) has at least one central region called cabinet (210, 220, 230), wherein said cabinet (210, 220, 230) has at least one data transmission and reception system for management and control remotes; said cabinet (210, 220, 230) has at least one control and data processing system; and said cabinet (210, 220, 230) has at least one Wi-Fi router (26); said fairing (200) has at least one visual monitoring system (9); said fairing (200) has at least one sound monitoring system; and said fairing (200) is used as a means of digital advertising, with remote access and programming management.

40. Digital advertising from a remotely managed multifunctional automated integrated system, according to claim 38, characterized by the fact that be monitored and managed remotely through software.

41. Digital advertising from a remotely managed multifunctional automated integrated system, according to claim 40, characterized by the fact that management via software is performed through an application, in which the application is accessed by mobile communication and entertainment devices , such as smartphone, computer, tablet, smartwatch.

42. Digital advertising from a remotely managed multifunctional automated integrated system, according to claim 40, characterized by the fact that management via software is performed through a website, in which the website is accessed by mobile communication and entertainment devices , such as smartphone, computer, tablet, smartwatch.

43. Digital advertising from a remotely managed multifunctional automated integrated system, according to claim 40, characterized by the fact that advertisements are displayed on different screens at the same time at pre-defined times.

44. Digital advertising from a remotely managed multifunctional automated integrated system described according to claims 1 to 38, characterized by the fact that minicomputers (16A, 16B), through the internet, receive a demand via a device with access to management software of advertising, the referred demand is directed to the server for processing the information of advertisements and is made available via digital advertising in urban furniture (100).