WO2021114180A1

WO2021114180A1 - Information filtering method, device, and server

Info

Publication number: WO2021114180A1
Application number: PCT/CN2019/124887
Authority: WO
Inventors: 郭子亮
Original assignee: 深圳市欢太科技有限公司; Oppo广东移动通信有限公司
Priority date: 2019-12-12
Filing date: 2019-12-12
Publication date: 2021-06-17
Also published as: CN114341910A

Abstract

The present application discloses an information filtering method, a device, and a server, pertaining to the technical field of data processing. User information comprising multiple types of information tags is stored in the server. The method comprises: receiving a user package comprising one or more pieces of user information; importing the user information in the user package, the user information comprising multiple types of information tags, the imported user information being associated with an importing tag corresponding to the user package, and the importing tag corresponding to the user package being a tag allocated to the user package and used to indicate an identity of the user package; and filtering user information according to the importing tag and the information tags, such that selectable objects also include users uploaded to the server according to a requirement in addition to users described by stored user information, thereby broadening a selection range.

Description

Information screening method, device and server

Technical field

This application relates to the field of data processing technology, and more specifically, to an information screening method, device, and server.

Background technique

According to big data statistics, user information used to characterize users can be abstracted as important information for further accurate and rapid analysis of user behavior and consumption habits.

When users are screened, they are usually screened based on the abstracted user information, and the scope of screening is more restrictive.

Summary of the invention

This application proposes an information screening method, device and server to improve the above problems.

In the first aspect, the embodiments of the present application provide an information screening method, which is applied to a server, the server stores user information, and the user information includes multiple types of information tags; the method includes: receiving a user package, the user The package includes one or more user information; the user information in the user package is imported, the user information includes multiple types of information tags, the imported user information is associated with the import tag corresponding to the user package, and the user The import label corresponding to the package is a label assigned to the user package and used to indicate the identity of the user package; user information is filtered according to the import label and the information label.

In the second aspect, an embodiment of the present application provides an information screening device, which is applied to a server, the server stores user information, and the user information includes multiple types of information tags; the device includes: a receiving module for receiving users Package, the user package includes one or more user information; the import module is used to import the user information in the user package, the user information includes multiple types of information tags, the imported user information and the user The import label corresponding to the package is associated, and the import label corresponding to the user package is a label assigned to the user package and used to indicate the identity of the user package; the selection module is used to filter users based on the import label and the information label information.

In a third aspect, an embodiment of the present application provides a server, including: one or more processors; a memory; and one or more programs. The one or more programs are stored in the memory and configured to be executed by the one or more processors, and the one or more programs are executed by the processors to implement the above-mentioned method.

In the information screening method, device, and server provided by the embodiments of the present application, the server stores user information, and the user information includes an information tag. In addition, you can upload the user package to the server, and associate the user information in the user package with the import tag corresponding to the user package. When the user identification code is screened, user information can be screened according to the imported tags and information tags, so that the range of user information that can be screened is broadened by uploading a user package that includes user information.

Description of the drawings

In order to more clearly describe the technical solutions in the embodiments of the present application, the following will briefly introduce the drawings that need to be used in the description of the embodiments. Obviously, the drawings in the following description are only some embodiments of the present application. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.

Fig. 1 shows a flowchart of an information screening method provided by an embodiment of the present application.

Fig. 2 shows a flowchart of an information screening method provided by another embodiment of the present application.

Fig. 3 shows a flowchart of an information screening method provided by another embodiment of the present application.

Fig. 4 shows a flowchart of an information screening method provided by still another embodiment of the present application.

Fig. 5 shows a schematic diagram of user package upload in a scenario provided by an embodiment of the present application.

Fig. 6 shows a functional module diagram of an information screening device provided by an embodiment of the present application.

Fig. 7 shows a structural block diagram of a server provided by an embodiment of the present application.

FIG. 8 is a storage unit for storing or carrying program code for implementing the information screening method according to the embodiment of the present application according to an embodiment of the present application.

Detailed ways

In order to enable those skilled in the art to better understand the solutions of the present application, the technical solutions in the embodiments of the present application will be described clearly and completely in conjunction with the accompanying drawings in the embodiments of the present application.

Using a large number of user-related logs stored on the server and a large number of user-related data in the database for analysis and mining, users can be "labeled" to form user information corresponding to each user, for example, to form a corresponding user information for each user. User portrait. In the server, the user can be represented by a user identification code, and the user identification code can be a user account or an identity code of an electronic device. The user information stored in the server can include multiple types of information tags and user identification codes corresponding to the information tags. In each user information, the information tag corresponding to the user identification code represents the image depiction of the user corresponding to the user identification code. .

User information can include multiple types of information tags, and each type of information tag can represent the identification of a certain dimension of the user, such as gender, age, constellation, occupation, hobby, etc., can be different types of information tags. In a piece of user information, the content of each information tag represents the characteristics of one dimension of the user. For example, if the gender content is male, it means that the user corresponding to the user ID is male; if the age is 20-25, it means that the user is identified The corresponding user of the code is between 20 and 25 years old.

The information tag of user information can be used to select users with certain characteristics for business operation and data analysis, such as pushing information by analyzing users. For example, for a 20-year-old male whose constellation is Capricorn, his occupation is a programmer, and his hobby is sports user U1, the various information labels of gender, age, constellation, occupation, and hobbies are male and 20 respectively. , Capricorn, programmers, and sports; for a 22-year-old woman, her zodiac sign is Libra, her occupation is a salesperson, and her hobby is a user U2 who is watching dramas. Then her various information tags gender, age, horoscope, occupation, hobbies The contents are female, 22, Libra, salesperson, and watching dramas. User information can be filtered through the information label to select users. For example, if the gender male is selected in the information label, the user information of user U1 can be filtered, so that user U1 can be selected; if the gender female is selected, the user information of user U2 will be filtered , Which can select user U2.

The inventor found through research that the user information generated based on various data of the user only portrays users whose data can be collected by the server. For users whose data is not collected by the server, user information cannot be portrayed, so they cannot be selected. user. However, in some cases, the user may want to select a user other than the user portrayed by the server. For example, the server portrays user information based on user online shopping data, but the user wants to choose from users who travel frequently to meet business needs. For example, when information is pushed, the server cannot determine which users are frequent users and cannot meet the requirements. Screening needs of users.

The inventor proposes the information screening method, device, and server provided by the embodiments of the present application, which can upload user packages to the server, and use user information in the user packages as objects that can be filtered. Therefore, users can obtain user information that meets their needs from other platforms according to their own needs, package them to obtain user packages, and upload them to the server. For example, in the above example, the user can obtain user information of users who travel frequently from the map data platform, package it into a user package and upload it to the server for use as optional user information. The information screening method, device, and server provided in the embodiments of the present application will be described in detail below through specific embodiments.

Please refer to FIG. 1, which shows an information screening method provided by an embodiment of the present application. Specifically, this method can be used for servers, specifically including:

Step S110: Receive a user package, where the user package includes one or more user information.

In the embodiment of the present application, the server may receive a user package, and the user package may be a user package uploaded externally. The user package includes user information of one or more users, and the user information includes multiple types of information tags.

For example, the user information that meets the selection requirement can be obtained from other servers or network platforms through electronic devices, and the user information can be packaged as a user package and uploaded to a server that can perform information push. The user information includes multiple types of information tags. For another example, the server requests user information that meets the selection requirement from other servers or network platforms, and the requested other server or network platform packages the requested user information into a user package and sends it to the requesting server.

The server receives the uploaded user package. Among them, it is understandable that the user package uploaded to the server is not a user package generated by the server itself, but a user package sent by other devices.

Step S120: Import user information in the user package, and the user information includes multiple types of information tags. The imported user information is associated with an import label corresponding to the user package, and the import label corresponding to the user package is a label assigned to the user package and used to indicate the identity of the user package.

Wherein, the user package can be assigned an import label for indicating the identity of the user package, as an import label corresponding to the user package, each import label is a unique code, indicating that the user package is received by the server.

When the server imports the user information in the user package, it can store the user information in the user package, and mark the user information in the user package with an import label corresponding to the user package. In the embodiment of the present application, the way of marking the import label for the user information may be by associating the user information with the import label corresponding to the user package.

The import tag corresponding to the user package is used to indicate that the user package was received by the server, and the user information in the user package is associated with the import label corresponding to the user package, which can indicate that the associated user information is received by the server or external Imported, and can also indicate which user information is received in the user package that is associated with the user information.

Step S130: Filter user information according to the import tag and the information tag.

When user information needs to be filtered, either user information can be selected based on the import tag, or user information can be selected based on the information tag. For example, two user packages are uploaded to the server, corresponding to different import tags A and B, where import tag A is the object to be selected, and users between 20 and 25 are also the objects to be selected, you can select Import user information with tag A, and select user information corresponding to age information tags whose tag content is 20-25 years old, as user information filtered according to the imported tags and information tags.

In the embodiment of the present application, the user can upload the user package to the server according to the business requirements, so that in the screening, the information tag and the import tag are combined to have a wider range of options, and to select a richer and more targeted object.

This application also provides an embodiment, in which the embodiment includes a storage method for externally imported user packages. Specifically, please refer to Figure 2. The method includes:

Step S210: Receive a user package, the user package including one or more user information.

In this embodiment of the application, the server may receive uploads of one or more user packages. Among them, multiple user packages can be uploaded at the same time or at different times. The embodiment of this application uses one of the uploaded user packages for description. When multiple user packages are uploaded, the upload of each user package can refer to a user package for description. Upload.

In addition, in the user information, the user identification code corresponding to the information tag may be included, indicating that the user information is the user information corresponding to the included user identification code, and also that the information tag in the user information corresponds to the user identification code in the user information Information label.

Step S220: Determine whether the user identification code included in the user information in the user package has been stored. For user identification codes that are not stored, step S230 is executed; for user identification codes that are stored, step S240 is executed.

Since user information is already stored in the server, before receiving the uploaded user package, before importing and storing each user information in the user package, it can be determined whether the same user information is stored in the server.

The user information includes the user identification code and its corresponding information label. The user identification code in the user information indicates the source of the user information, or the information of which user the user information is. It is judged whether the same user information is stored in the server, and it can be judged whether the user identification code included in the user information in the user package has been stored. For the user identification code included in each user information in the user package, it can be determined whether the user identification code has been stored in the server.

Specifically, for the user identification code included in each user information in the user package, it can be found whether the same user identification code is already stored in the server. If the same identification code is stored, it is determined that the user identification code has been stored; if there is no identical user identification code, it is determined that the user identification code is not stored. For the user identification code already stored in the server and the user identification code not stored, the corresponding user information in the user package is processed in different ways.

Step S230: Import user information including the user identification code, and the imported user information is associated with an import tag corresponding to the user package.

For the user identification code not stored in the server, the user information including the user identification code is not stored in the server, the user information is stored in the server, and the user information is associated with the import tag corresponding to the user package. Optionally, associating the user information with the import label may be associating the user identification code included in the user information with the import label.

In the embodiment of the present application, the user information in the user package is associated with the import tag corresponding to the user package. The association operation can be to import the user information before importing the user information, that is, after determining the association relationship between the user information and the import tag; the association operation can also be to import the user information in the user package, namely, the user information and While importing the label association, the user information is imported; the association operation can also be after the user information is imported, that is, after the user information is imported, the imported user information is associated with the imported label.

Step S240: Associate the stored user information corresponding to the same user identification code with the import tag.

If a user identification code in the user package is already stored in the server, the user information including the user identification code can no longer be stored repeatedly, and the user information corresponding to the same user identification code already stored in the server can be associated Go to the import label corresponding to the user package. That is, if the user identification code in a certain stored user information is the same as a certain user identification code in the user package, the stored user information is associated with the import tag corresponding to the user package.

Optionally, in this embodiment of the application, if the user information in the user package also includes some other information corresponding to the user identification code, and the user identification code included in the user information is already stored in the server, the user information can be included The other information of is stored corresponding to the same user identification code that has been stored.

Optionally, when other information in the imported user information is stored in correspondence with the same user identification code that has been stored, only information in the other information that the server has not stored corresponding to the same user identification code may be stored.

Optionally, in this embodiment of the present application, before the user information in the user package is associated with the import label corresponding to the user package, an import label corresponding to the user package may also be generated. Among them, the imported label can be generated according to preset label generation rules, such as a combination of one or more information such as the upload time of the user package, the upload serial number, and the account number of the user who uploaded the user package.

In an embodiment, the import labels corresponding to different user packages may be different, that is, the import labels and the user packages have a one-to-one correspondence. In this embodiment, a unique import label is generated for each user package according to a preset label generation rule.

In another implementation manner, there may be corresponding user packages with the same import label.

Optionally, in this implementation manner, tags can be imported according to the user setting uploading the user package. Among them, user packages uploaded by the same user can be set with the same import label; user packages uploaded by different users can be set with different import labels. Thus, each uploading user can select the user package uploaded by himself through the import tag. Among them, whether it is uploaded by the same user or different users can be distinguished according to the user's account. If it is the same account, it is considered the same user; if it is a different account, it can be considered as different users.

Optionally, in this implementation manner, the user who uploads the user package may specify that certain user packages have the same import label according to requirements. For example, the user uploads 3 user packages, among which the user identification code in user package 1 and user package 2 wants to be the push object of information I2, the user identification code in user package 3 wants to be the push object of information I3, and the user When uploading a user package, user package 1 and user package 2 can be designated as corresponding to the same import label C, and user package 3 can be designated as the corresponding import label D. Import label D is different from import label C, which can be based on import label C. The user identification code of the push information I2 is selected, and the user identification code of the push information I3 is selected according to the import tag D.

When uploading a user package to the server, the user can specify the currently uploaded user package and the previously uploaded user package with the same import label through the label specification instruction. When the server receives the uploaded user package, it can determine whether it has received the corresponding label designation instruction at the same time. The label designation instruction is used to designate the import label corresponding to the uploaded user package as the import label corresponding to the currently uploaded user package. If the label designation instruction is received, the import label corresponding to the user package specified by the label designation instruction is used as the import label corresponding to the currently uploaded user package. If the label designation instruction is not received, a unique import label is assigned to the currently received user package, and the unique import label is different from the import labels of other user packages.

For example, the server has received user package 1 and determines that the import label corresponding to user package 1 is C. When the user package 2 is received, the label designation instruction is received at the same time, and the import label corresponding to the user package 1 is designated as the import label corresponding to the user package 2, and then the import label C is determined as the import label corresponding to the user package 2.

Optionally, users who upload user packages can also group their uploaded user packages. User packages in the same group indicate that the same import label can be set. For example, in the foregoing example description, user package 1 and user package 2 are grouped into one group, and user package 3 is grouped into one group. When the user uploads the user package to the server through the electronic device, he can select an existing group or create a new group for the user package at the same time. Wherein, the electronic device may be a smart device such as a mobile phone, a personal computer, a tablet computer, etc., which is not limited in the embodiment of the present application.

After the server receives the user package, it can determine the group selected for the user package, and the import label corresponding to the group selected for the user package is used as the import label corresponding to the user package. Among them, if the group selected by the user package is a new group, the corresponding import label can be generated for the newly created group, and the imported label can be used as the import label corresponding to the user package; if the group selected by the user package is created and corresponds to For a group with an import label, the import label corresponding to the group is used as the import label corresponding to the user package. Since the same group corresponds to the same import label, and different groups correspond to different import labels, when the import label is generated for the newly created group, the generated import label is different from the import labels of other groups.

In the embodiment of this application, the user information already stored in the server may not be the user information in any uploaded user package, but the user information corresponding to the user identification code registered or logged in to the server that has data interaction with the server , The server generates the user information corresponding to the user identification code according to the data generated by the user identification code; in addition, the user information already stored in the server may also be the user information in other uploaded user packages.

If the user identification code stored in the server is a user identification code included in user information in other uploaded user packages, the user information corresponding to the user identification code has been associated with an import tag. Therefore, in the currently uploaded user package, if a user identification code has been stored with the same user identification code, for the stored same user identification code, it can be determined whether the user information corresponding to the user identification code has been associated with an import tag.

In addition, in this embodiment, since different user packages may correspond to the same import label, or may correspond to different import labels, if different user packages corresponding to the same import label have the same user identification code, then the user identification code The corresponding user information may be repeatedly associated with the same import tag. For example, user package 1 and user package 2 both correspond to imported label C, and user identification code id1 is in both user package 1 and user package 2, and user information corresponding to id1 may be repeatedly associated with imported label C, resulting in data redundancy. Therefore, if a user identification code in the user package has stored the same user identification code, and the user information corresponding to the stored same user identification code has been associated with an import tag, it can be determined that the user information corresponding to the user identification code has been associated Whether the import label of is the same as the import label corresponding to the currently uploaded user package. If they are different, the user information corresponding to the user identification code is simultaneously associated with the import tag corresponding to the currently uploaded user package. If they are the same, the user information will no longer be associated with the import tag, and the next user information in the user package will be processed.

Step S250: Filter user information according to the import tag and the information tag.

The imported user information is associated with an import label, and the user information also includes an information label, and the user identification code can be selected according to the import label and the information label.

The user can choose to import the label and the information label through the electronic device, and send the selected result to the server. The server can receive the import tag selected by the user and define the selected import tag as the target import tag; the server can receive the information tag selected by the user and define the selected information tag as the target information tag. The server searches for the user information associated with the target import tag and the user information corresponding to the target information tag as the filtered user information.

Optionally, you can select the union of the user information associated with the target import tag and the user information corresponding to the target information tag as the filtered user information, or you can select the user information associated with the target import tag and the user information corresponding to the target information tag. The intersection is used as the filtered user information, and whether the union or the intersection is selected is not limited in the embodiment of this application, and can be determined according to actual needs.

Understandably, selecting the information label is to select the content in the information label. For example, user information includes two types of information tags, namely age and gender. Each type of information label corresponds to a different content range, such as age is divided into 20-25, 26-30, 31-35; gender is divided into male and female. When selecting the information label, if the selected age is 20-25 and gender is all, then the target information label is 20-25, male and female, and the user information corresponding to the target information label is statistical information indicating that the age is 20-25 years old. User information corresponding to the user ID between the two.

In the embodiment of the present application, it may also include pushing the user identification code included in the screened user information, that is, pushing the information to the terminal corresponding to the selected user identification code. For example, the user identification code included in the screened user information is obtained as the target user identification code; the information is pushed to the terminal corresponding to the target user identification code. The terminal can be a variety of smart electronic devices such as mobile phones, personal computers, tablet computers, e-readers, and smart wearable devices.

In addition, in the embodiments of the present application, it is also possible to push information targeted to different users. Specifically, when the information pusher chooses to import tags and information tags, it can also select the information pushed to the user identification code as the information to be pushed. The server may receive the information to be pushed selected corresponding to the target import tag and the target information tag, and when pushing information to the user identification code, the information to be pushed may be pushed.

For example, if the information pusher chooses to import tag C and age information tags between 20-25 years old, and correspondingly selects the information to be pushed as information I2, the server can determine the user identification code corresponding to the imported tag C and between 20-25 years old The user identification code corresponding to the age information tag of is the identification code to be pushed, and the information I2 is pushed to the determined identification code to be pushed.

In the embodiment of the present application, for the user identification code in the uploaded user package, the same user identification code has been stored and the same user identification code has not been stored, and the processing is performed in a different manner to avoid data redundancy. When selecting user information, you can select corresponding import tags and information tags, which broadens the range of options.

In addition, the user identification code included in the selected user information can be pushed. When pushing information, you can also select the information to be pushed corresponding to the import tag and the information tag, so as to correspond to different information to be pushed, and you can select the users to be pushed for pushing, so that the users of different information to be pushed are different; and The same information to be pushed is targeted to users.

In the embodiment of the present application, the externally uploaded user package can be used as a supplement to the existing user identification code of the server for targeted selection. However, not all user identification codes in the user package uploaded externally are suitable candidates for selection. For example, select user identification code to push information. The server characterizes user information based on user online shopping data, but the information pusher wants to push information to users who travel frequently. The information pusher can obtain user information of users who travel frequently according to the map data platform. However, not all frequent travellers The users of are all the targets that the information pusher wants to push, but some of them, such as people of a certain age. Therefore, optionally, in this embodiment of the present application, the user identification codes corresponding to the imported tags may be further filtered by selecting the information tags corresponding to the user identification codes in the user information. Specific examples are described below.

Referring to FIG. 3, the method provided in this embodiment includes:

Step S310: Receive a user package.

The server may receive the uploaded user package, the user package includes one or more user information, and the user information includes a user identification code and multiple types of information tags corresponding to the user identification code.

For a specific description of step S310, reference may be made to the description of the same or similar steps in the foregoing embodiment, and details are not described herein again.

Step S320: Determine whether the user identification code included in the user information in the user package has been stored. For the user identification code that is not stored, step S330 is executed; for the user identification code that is stored, step S340 is executed.

For each user information in the user package, before storing, it can be determined whether the user identification code included in the user information has been stored in the server. If it is stored, go to step S340; if it is not stored, go to step S330.

Step S330: Import user information including the user identification code, and the imported user information is associated with an import tag corresponding to the user package.

For a user identification code that is not stored, it means that the related information of the user identification code is new information relative to the server, and it can mean that the user information that includes the user identification code is new information relative to the server, and the information can be included. The user information of the user identification code is imported, and the user information is associated with the import tag corresponding to the user package.

Step S340: Determine whether the information label corresponding to the user identification code in the user package is the same as the stored information label corresponding to the same user identification code. If they are different, execute step S350; if they are the same, execute step S360.

If for a user identification code in the user package, the same user identification code is already stored in the server, for the stored user identification code, the user information corresponding to the stored same user identification code can be associated with the import tag .

However, the information label corresponding to the same user identification code stored in the user package may be different from the information label corresponding to the user identification code in the user package. Therefore, it can be determined whether the information label corresponding to the user identification code included in the user package in the user package is the same as the information label corresponding to the user identification code. The information tags corresponding to the same user identification code stored are the same.

Optionally, in this embodiment of the present application, the format of the information label in the user package and the information label stored in the server may be different, which is not conducive to the comparison of whether the same is the same and the selection of the information label. Therefore, it can be determined whether the format of the information tag included in each user information in the user package is the same as the format of the information tag included in the stored user information; if they are different, the information tag included in the user information in the user package is converted to the same format as that of the stored user information. The same format as the information label.

For example, for age information tags, the server displays them in segments. The format of age information tags is 20-25, 26-30, 31-35, 36-40, and the content of age information tags for 21-year-old users is 20-25 , 27-year-old user’s age information label content is 26-30. If the format of the age information label in the user package is 20-30, 31-40, change its format to 20-25, 26-30, 31-35, 36-40, 21-year-old user’s age information label The content is changed from 20 to 30 to 20 to 25, and the content of the age information label for 27-year-old users is changed from 20 to 30 to 26 to 30.

The uniform manner of the specific information label format is not limited in the embodiment of the present application.

Step S350: Associate the user information including the user identification code with the import tag, and store the information tag corresponding to the user identification code in the user package corresponding to the same stored user identification code.

In the user package, if the information label corresponding to the user identification code included in a certain user information is different from the information label corresponding to the same user identification code that has been stored, since the user identification code in the imported user package is an important object to be selected by the user, When performing services such as information push, as an important push object, you can store the information tag corresponding to the user identification code included in the user information in the user package, and establish a correspondence between the information tag and the stored same user identification, and the user The information is associated with the import tag corresponding to the user package.

Wherein, if the partial information tag corresponding to the user identification code included in the user package is different from the stored information tag corresponding to the same user identification code, only the different partial information tag may be stored.

In addition, the difference in information tags can be different categories, such as age information tags and gender information tags; it can also be different content of information tags of the same category, for example, the user identification code id2 in the user bag corresponds to the age information tag of 21. The age information label corresponding to the user identification code id2 stored in the server is 22, and the age information label is different.

Step S360: Associate the stored user information corresponding to the same user identification code with the import tag.

If the information label corresponding to the user identification code in the user bag is the same as the information label corresponding to the same user identification code that has been stored, it is not necessary to store the information label corresponding to the user identification code, and directly replace the stored same user identification code The corresponding user information is associated with the import tag corresponding to the user package.

Step S370: Filter user information according to the import tag and the information tag.

When filtering user information based on import tags and information tags, you can select a user identification code. Wherein, after the user identification code is selected according to the imported tag, an information tag can be further selected for the user identification code.

Specifically, the user can first select the import tag through the electronic device to select the user identification code imported from the outside.

Correspondingly, the server can receive the import tag selected by the user. The server can find the user information associated with the received import tag, that is, find the user information imported from the outside. In addition, multiple types of information tags in the found user information can be acquired as the multiple types of information tags corresponding to the received imported tags. The server returns the multiple types of information tags to the electronic device, so that the user can select tag content from the returned multiple types of information tags, and determine the user characteristics corresponding to the user identification code to be selected. The server receives the information tag selected from the returned multiple types of information tags, and defines the information tag as the first information tag.

In addition, for user information that does not correspond to an imported tag, that is, non-imported user information, or the server performs data analysis based on the collected data, and obtains user information, the user identification code can also be selected through the information tag.

Specifically, the user can select the information tag in the server that does not correspond to the import tag through the electronic device. Correspondingly, the server can receive the information tag selected by the user from the multiple types of information tags that do not correspond to the import tag as the second information label.

In the embodiment of the present application, the order of obtaining the first information tag and the second information tag is not limited.

In the embodiment of this application, information tags are selected from multiple types of information tags, specifically the content range of each type of information tag is selected, such as selecting a certain age group from age information tags, selecting certain occupations from occupation information tags, etc. .

The server may obtain the user identification code corresponding to the first information tag and the second information tag.

In order to express the selection and push of the user identification code more concisely and understandably, a specific example is given below.

In the server, the imported tag is associated with the user information, and the imported tag is associated with the user identification code included in the user information. If the imported tag C is associated with the user identification codes id3 and id4, the information tags corresponding to id3 and id4 are age, the content of the age information tag corresponding to id3 is 21, and the content of the age information tag corresponding to id4 is 27. User identification codes id5 and id6 are not user identification codes included in any imported user package, and no import tag is associated. The information tags corresponding to id5 and id6 include gender, the content of the gender information tag corresponding to id5 is male, and the content of the gender information tag corresponding to id6 is female.

The user can choose to import the label C and send it to the server, and the server returns the age information label. If the user selects the content of the age information tag as 20-25, the server will use 20-25 as the first information tag, and the user identification code corresponding to the first information tag can be found as id3.

The user can choose from the information tags that do not correspond to the import tags. For example, if the female in the gender information tag is selected as the second information tag, the server can find that the user identification code corresponding to the second information tag is id6.

In the embodiment of this application, in the user package, the user information includes the user identification code and the information label corresponding to the user identification code, so that when selecting the user, the user identification code imported by the user package can also be selected according to the information label. , When selecting the user identification code, it can not only push the users counted by the server itself, but also not miss the users not counted by the server itself, and make the selection of the user identification code not counted by the server more pertinent.

In addition, in the embodiment of the present application, the user information portrayed by the server may be performed on the electronic device. Specifically, the information screening method provided by the embodiment of the present application may include the generation of user information. Referring to FIG. 4, the method includes:

Step S410: Obtain information tags corresponding to multiple electronic devices.

The server can obtain relevant user data generated by various electronic devices, such as various logs, user operation data, and user data.

In the embodiment of the present application, the server collects user data of the electronic device, which may be user data generated by various applications logged in or registered in the electronic device to obtain more complete and comprehensive information, and the information label depicted is closer to the actual user. Characteristics.

Analyze the user data of each electronic device, and generate an information tag corresponding to the electronic device and used to describe the characteristics of the user of the electronic device. For example, the four categories of information labels of gender, age, constellation, and occupation are used to describe the characteristics of users. If the user’s gender is male, the age is 32, and the age of a certain electronic device is obtained through legal channels such as questionnaire surveys, information registration, and information retrieval. The constellation is Libra and the profession is a programmer. According to the user data collected by the electronic device, the information tags corresponding to the electronic device can be generated. The contents of the various information labels are: gender male, age 20, constellation Libra, occupation programmer.

Step S420: Associate the information tag corresponding to each electronic device with the user identification code, as the user information corresponding to the electronic device, and the information tags corresponding to different electronic devices are associated with different user identification codes.

Each electronic device can be assigned a unique user identification code, and the information tag corresponding to each electronic device is associated with the user identification code of the electronic device. As the user information corresponding to the electronic device, the user information can include the user identification code and The information label corresponding to the user identification code. Optionally, the user identification code of the electronic device may be generated according to a certain generation rule; or, the international mobile equipment identification code (imei) of the electronic device is used as the user identification code of the electronic device, etc.

Therefore, after receiving the externally imported user package, the server can select the user identification code according to the import label corresponding to the user package and the generated information label.

Step S430: Receive a user package, the user package including one or more user information.

Step S440: Import user information in the user package, where the user information includes multiple types of information tags, and the imported user information is associated with an import tag corresponding to the user package.

Step S450: Filter user information according to the import tag and the information tag.

In the embodiment of the present application, the specific description of step S430 to step S450 may refer to the same or similar parts in the foregoing embodiment, and details are not described herein again.

In the embodiments of the present application, since the user information is usually obtained through electronic devices, and an electronic device is usually used by a user, the electronic device is used as the main body of user information characterization, and more comprehensive user information can be obtained. Produce user information closer to the actual characteristics of the user of the electronic device. When the user selects, the selection is made by combining the portrayed user information and the externally uploaded user information, so that the selected objects are more accurate and targeted.

The embodiment of the present application also provides an embodiment of uploading user packages and corresponding processing in an implementation scenario, as shown in FIG. 5. In the embodiment of the present application, the user information may include a user identification code, and the association between the user information and the import tag may be the association between the user identification code and the import tag in the user information. The user package may be an imei package, that is, the user identification code included is imei. In FIG. 5, imei1 and imei2 are taken as examples for illustration, imei1 and imei2 represent two different user identification codes included in the user package. The server may be Elasticsearch (a search server based on Lucene). As shown in Figure 5, the imei package is imported into Elasticsearch, and Elasticsearch correspondingly receives the imei package.

In es (Lucene-based search server, Elasticsearch), there is user information including imei1, as shown in FIG. 5, in the user information, the information label corresponding to imie1 is gender male and age 23. Then the imei1 in es is associated with the import tag, and the import tag is the unique code corresponding to the imei package in Figure 5.

If there is no imei2 in es, the user information including imei2 is stored in es and associated with the import tag, which is the unique code corresponding to the imei package in FIG. 5.

Therefore, there are both imei1 in the imei package and imei2 in the imei package in Elasticsearch, and both imei1 and imei2 are associated with the import tags corresponding to the imei package.

When selecting the user identification code, you can select through the information tag, or you can select through the import tag. For example, for the user identification code in FIG. 5, if the information tag whose content is age 23 is selected, and the import tag corresponding to the imei package in FIG. 5 is selected, the user identification codes imei1 and imei2 can be selected.

The embodiment of the present application also provides an information screening device 500. Referring to FIG. 6, the apparatus 500 includes a receiving module 510, configured to receive a user packet, and the user packet includes one or more user information. The import module 520 is configured to import user information in the user package, the user information includes multiple types of information tags, the imported user information is associated with an import tag corresponding to the user package, and the user package corresponds to the import The label is a label assigned to the user package and used to indicate the identity of the user package; the selection module 530 is used to filter user information according to the import label and the information label.

Optionally, the import module 520 may include: a judging unit for judging whether the user identification code included in the user information in the user package has been stored; the first processing unit is for changing the user identification code that is not stored The user information including the user identification code is imported, and the imported user information is associated with the import tag corresponding to the user package; the second processing unit is configured to identify the same user that has been stored for the stored user identification code The user information corresponding to the code is associated with the import tag.

Optionally, the import module 520 may also be used to associate the user information in the user package with an import tag corresponding to the user package.

Optionally, the second processing unit further includes a first judging subunit for judging whether the user information corresponding to the user identification code has been associated with an import tag for the stored user identification code; the second judging subunit uses If it has been associated, it is determined whether the import tag associated with the user information corresponding to the user identification code is the same as the import tag corresponding to the currently uploaded user package; the association sub-unit is used to correspond the user identification code if they are different The user information of is also associated with the import tag corresponding to the currently uploaded user package.

Optionally, the second processing unit may also be used to determine whether the information tag corresponding to the user identification code in the user package is the same as the information tag corresponding to the same user identification code stored in the stored user identification code, if different , The user information including the user identification code is associated with the import tag, and the information tag corresponding to the user identification code in the user package is stored corresponding to the same stored user identification code; if the same, the stored The user information corresponding to the same user identification code is associated with the import tag.

Optionally, the device 500 may further include a label generating module, which is used to generate an import label corresponding to the user package.

Optionally, the import tags corresponding to different user packages can be different.

Optionally, the device may further include a label judgment module for judging whether a label designation instruction is received, and the label designation instruction is used to designate the import label corresponding to the uploaded user package as the import label corresponding to the currently uploaded user package . The import module 520 may also be configured to, if the label designation instruction is received, use the import label corresponding to the user package specified by the label designation instruction as the import label corresponding to the currently uploaded user package.

Optionally, the device may further include a group determination module for determining the group selected for the user package, wherein the same group corresponds to the same import label, and different groups correspond to different import labels; the label distribution module is used for The import label corresponding to the group selected for the user package is used as the import label corresponding to the user package.

Optionally, the selection module 530 may include a selection unit, configured to receive the import tag selected by the user as the target import tag, and receive the information tag selected by the user as the target information tag; and the search unit, configured to find the user associated with the target import tag The information and the user information corresponding to the target information tag are used as the filtered user information.

Optionally, the user information further includes a user identification code corresponding to the information tag. The selection module 530 may be configured to receive the import tag selected by the user; return the multiple types of information tags in the user information corresponding to the imported tag; receive the information tag selected from the returned multiple types of information tags as the first information tag; Receive an information tag selected by the user from among the multiple types of information tags in user information that does not correspond to the imported tag as the second information tag; obtain the first information tag and the user identification code corresponding to the second information tag.

Optionally, the device 500 may also include a format processing module for determining whether the format of the information tag included in the user information in the user package is the same as the format of the stored information tag; if they are different, the user information in the user package is included The information tag of is converted to the same format as the stored information tag.

Optionally, the apparatus 500 may also include a portrait generation module for obtaining information tags corresponding to multiple electronic devices; and associating the information tags corresponding to each electronic device with a user identification code as the user information corresponding to the electronic device , The information tags corresponding to different electronic devices are associated with different user identification codes.

Optionally, the device 500 may further include a push module for pushing information to the terminal corresponding to the user identification code included in the screened user information.

Those skilled in the art can clearly understand that for the convenience and concise description, the above-mentioned method embodiments can be referred to each other; for the specific working process of the above-described device and module, please refer to the corresponding process in the aforementioned method embodiment. , I won’t repeat it here.

In the several embodiments provided in this application, the coupling between the modules may be electrical, mechanical or other forms of coupling.

In addition, the functional modules in the various embodiments of the present application may be integrated into one processing module, or each module may exist alone physically, or two or more modules may be integrated into one module. The above-mentioned integrated modules can be implemented in the form of hardware or software functional modules. Each module can be configured in different servers, and can also be configured in the same server, which is not limited in the embodiment of the present application.

Please refer to FIG. 7, which shows a structural block diagram of a server 600 provided by an embodiment of the present application. The information screening method and device in the embodiments of the present application may be executed by a server; or may be executed by multiple servers, such as a system cluster composed of multiple servers. Optionally, the server in the embodiment of the present application may also be a Lucene-based search server Elasticsearch. When uploading the user package, it can be imported through spark.

The server may include one or more processors 610 (only one is shown in the figure), a memory 620, and one or more programs. Wherein, the one or more programs are stored in the memory 620 and configured to be executed by the one or more processors 610. The one or more program configurations are executed by the processor to implement the methods described in the foregoing embodiments. If the method described in the foregoing embodiment is executed by multiple servers, part of the program to be executed can be configured in each server.

The processor 610 may include one or more processing cores. The processor 610 uses various interfaces and lines to connect various parts of the entire server 600, and executes the server by running or executing instructions, programs, code sets, or instruction sets stored in the memory 620, and calling data stored in the memory 620. 600's various functions and processing data. Optionally, the processor 610 may use at least one of digital signal processing (Digital Signal Processing, DSP), Field-Programmable Gate Array (Field-Programmable Gate Array, FPGA), and Programmable Logic Array (Programmable Logic Array, PLA). A kind of hardware form to realize. The processor 610 may integrate one or a combination of a central processing unit (CPU), a graphics processing unit (GPU), a modem, and the like. Among them, the CPU mainly processes the operating system, user interface, and application programs; the GPU is used for rendering and drawing of display content; the modem is used for processing wireless communication. It can be understood that the above-mentioned modem may not be integrated into the processor 610, but may be implemented by a communication chip alone.

The memory 620 may include random access memory (RAM) or read-only memory (Read-Only Memory). The memory 620 may be used to store instructions, programs, codes, code sets, or instruction sets. The memory 620 may include a storage program area and a storage data area, where the storage program area may store instructions for implementing an operating system, instructions for implementing at least one function, instructions for implementing each of the foregoing method embodiments, and the like. The data storage area can also be the data created by the server in use, etc.

Please refer to FIG. 8, which shows a structural block diagram of a computer-readable storage medium provided by an embodiment of the present application. The computer-readable storage medium 700 stores program code, and the program code can be invoked by a processor to execute the method described in the foregoing method embodiment.

The computer-readable storage medium 700 may be an electronic memory such as flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM. Optionally, the computer-readable storage medium 700 includes a non-transitory computer-readable storage medium. The computer-readable storage medium 700 has a storage space for the program code 710 for executing any method steps in the above-mentioned methods. These program codes can be read from or written into one or more computer program products. The program code 710 may be compressed in a suitable form, for example.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the application, not to limit them; although the application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: The technical solutions recorded in the foregoing embodiments are modified, or some of the technical features thereof are equivalently replaced; these modifications or replacements do not drive the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

An information screening method, characterized in that it is applied to a server, the server stores user information, and the user information includes multiple types of information tags; the method includes:

Receiving a user package, the user package including one or more user information;

Import user information in the user package, the user information includes multiple types of information tags, the imported user information is associated with an import tag corresponding to the user package, and the import tag corresponding to the user package is for the user The label assigned by the package and used to indicate the identity of the user package;

Filter user information according to the import tag and the information tag.
The method according to claim 1, wherein the user information further includes a user identification code corresponding to an information tag, and the user information imported into the user package includes:

Judging whether the user identification code included in the user information in the user package has been stored;

For the user identification code that is not stored, import user information including the user identification code, and the imported user information is associated with an import tag corresponding to the user package;

For the stored user identification code, the user information corresponding to the same user identification code that has been stored is associated with the import tag.
The method according to claim 2, characterized in that, for the stored user identification code, associating the stored user information corresponding to the same user identification code with the import tag comprises:

For the stored user identification code, determine whether the user information corresponding to the user identification code has been associated with an import tag;

If it has been associated, determine whether the imported label associated with the user information corresponding to the user identification code is the same as the imported label corresponding to the currently uploaded user package;

If they are different, the user information corresponding to the user identification code is simultaneously associated with the import tag corresponding to the currently uploaded user package.
The method according to claim 2, wherein said importing user information in said user package further comprises:

For the stored user identification code, determine whether the information label corresponding to the user identification code in the user package is the same as the information label corresponding to the stored user identification code;

If they are different, associate the user information including the user identification code with the import tag, and store the information tag corresponding to the user identification code in the user package corresponding to the stored same user identification code;

If they are the same, the stored user information corresponding to the same user identification code is associated with the import label.
The method according to claim 1, wherein the method further comprises:

Associate the user information in the user package with the import tag corresponding to the user package.
The method according to claim 5, wherein before associating the user information in the user package with the import tag corresponding to the user package, the method further comprises:

Generate an import label corresponding to the user package.
The method according to claim 5, wherein before associating the user information in the user package with the import tag corresponding to the user package, the method further comprises:

Judging whether a label designation instruction is received, where the label designation instruction is used to designate the import label corresponding to the uploaded user package as the import label corresponding to the currently uploaded user package;

If the label designation instruction is received, the import label corresponding to the user package specified by the label designation instruction is used as the import label corresponding to the currently uploaded user package.
The method according to claim 5, wherein before associating the user information in the user package with the import tag corresponding to the user package, the method further comprises:

Determine the group selected for the user package, wherein the same group corresponds to the same import label, and different groups correspond to different import labels;

The import label corresponding to the group selected for the user package is used as the import label corresponding to the user package.
The method according to any one of claims 1-8, wherein the screening user information according to the import tag and the information tag comprises:

Receive the import label selected by the user as the target import label, and receive the information label selected by the user as the target information label;

The user information associated with the target import tag and the user information corresponding to the target information tag are searched as the filtered user information.
The method according to any one of claims 1-8, wherein the user information further includes a user identification code corresponding to an information tag, and the filtering user information according to the import tag and the information tag includes:

Receive the import label selected by the user;

Return multiple types of information tags in the user information corresponding to the imported tags;

Receiving an information tag selected from the returned multiple types of information tags as the first information tag;

Receiving the information tag selected by the user from the multiple types of information tags in the user information that has never corresponded to the imported tag as the second information tag;

Obtain the user identification code corresponding to the first information tag and the second information tag.
The method according to claim 10, wherein before the filtering user information according to the import tag and the information tag, the method further comprises:

Judging whether the format of the information tag included in the user information in the user package is the same as the format of the stored information tag;

If they are different, the information tags included in the user information in the user package are converted to the same format as the stored information tags.
The method according to any one of claims 1-11, wherein the user information further comprises a user identification code corresponding to the information tag, and the method further comprises:

Obtain the user identification code included in the screened user information as the target user identification code;

Push information to the terminal corresponding to the target user identification code.
The method according to any one of claims 2-12, wherein the method further comprises:

Obtaining information tags corresponding to multiple electronic devices;

The information tag corresponding to each electronic device is associated with the user identification code, as the user information corresponding to the electronic device, and the information tags corresponding to different electronic devices are associated with different user identification codes.
An information screening device, characterized in that it is applied to a server, the server stores user information, and the user information includes multiple types of information tags; the device includes:

A receiving module, configured to receive a user package, the user package including one or more user information;

The import module is configured to import user information in the user package, the user information includes multiple types of information tags, the imported user information is associated with an import label corresponding to the user package, and the import label corresponding to the user package Is a label assigned to the user package and used to indicate the identity of the user package;

The selection module is used to filter user information according to the import tag and the information tag.
A server, characterized in that it comprises:

One or more processors;

Memory

One or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, and the one or more programs are executed by the processor to realize such as The method of any one of claims 1-13.