WO2021087754A1

WO2021087754A1 - Method and device for displaying pushed content, electronic apparatus, and storage medium

Info

Publication number: WO2021087754A1
Application number: PCT/CN2019/115751
Authority: WO
Inventors: 蔡绮芊
Original assignee: 深圳市欢太科技有限公司; Oppo广东移动通信有限公司
Priority date: 2019-11-05
Filing date: 2019-11-05
Publication date: 2021-05-14
Also published as: CN114286980A

Abstract

The present application discloses a method and device for displaying pushed content, an electronic apparatus, and a storage medium, relating to the technical field of electronic apparatuses. The method is applicable to the electronic apparatus. The method comprises: the electronic apparatus receiving pushed content to be pushed to a target user, wherein the target user corresponds to the electronic apparatus; determining a content display method corresponding to a user portrait according to the user portrait of the target user, wherein the user portrait is used to represent a display preference of the target user for content displayed on the electronic apparatus; and displaying the pushed content to the target user on the basis of the content display method. In the method and device for displaying pushed content, the electronic apparatus, and the storage medium provided by the embodiments of the present application, the corresponding content display method is determined according to the user portrait of the user when the pushed content is received, and the pushed content is displayed on the basis of the content display method, thereby displaying pushed content in a personalized manner, and improving user experience.

Description

Display method, device, electronic equipment and storage medium for pushing content

Technical field

This application relates to the technical field of electronic equipment, and more specifically, to a display method, device, electronic equipment, and storage medium for pushing content.

Background technique

With the development of science and technology, electronic devices are used more and more widely, with more and more functions, and they have become one of the must-haves in people's daily life. Currently, electronic devices can be used to display various contents for users to read or use.

Summary of the invention

In view of the above-mentioned problems, this application proposes a display method, device, electronic device, and storage medium for pushing content to solve the above-mentioned problems.

In the first aspect, an embodiment of the present application provides a method for displaying push content, which is applied to an electronic device, and the method includes: the electronic device receives push content to be pushed to a target user, and the target user is A user corresponding to the electronic device; determining a content display mode corresponding to the user portrait according to the user portrait of the target user, the user portrait being used to characterize the target user's display preference for the content displayed by the electronic device; Displaying the pushed content to the target user based on the content display manner.

In the second aspect, an embodiment of the present application provides a display device for pushing content, which is applied to an electronic device. The device includes: a pushed content receiving module for the electronic device to receive pushed content to be pushed to a target user. The target user is a user corresponding to the electronic device; the content display mode determination module is used to determine the content display mode corresponding to the user portrait according to the user portrait of the target user, and the user portrait is used to characterize the user portrait of the target user. The target user's display preference for the content displayed by the electronic device; and a push content display module for displaying the push content to the target user based on the content display mode.

In a third aspect, an embodiment of the present application provides an electronic device including a memory and a processor, the memory is coupled to the processor, the memory stores instructions, and the instructions are executed when the instructions are executed by the processor. The processor executes the above method.

In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium, and the computer-readable storage medium stores program code, and the program code can be invoked by a processor to execute the foregoing method.

The method, device, electronic device, and storage medium for displaying pushed content provided in the embodiments of the present application. The electronic device receives the pushed content to be pushed to a target user, the target user is a user corresponding to the electronic device, and according to the user portrait of the target user, Determine the content display method corresponding to the user portrait, where the user portrait is used to characterize the target user’s display preference for the content displayed by the electronic device, and the target user is displayed push content based on the content display method, so that the push content is displayed according to the user when receiving the push content The user portrait determines the corresponding content display method, and displays the pushed content based on the content display method, so as to achieve the personalized display effect of the pushed content and improve the user experience.

Description of the drawings

In order to more clearly describe the technical solutions in the embodiments of the present application, the following will briefly introduce the drawings that need to be used in the description of the embodiments. Obviously, the drawings in the following description are only some embodiments of the present application. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.

FIG. 1 shows a schematic diagram of an application environment that can be used in the display method of pushing content provided by an embodiment of the present application;

FIG. 2 shows a schematic flowchart of a method for displaying pushed content provided by an embodiment of the present application;

FIG. 3 shows a schematic flowchart of a method for displaying push content provided by another embodiment of the present application;

FIG. 4 shows a schematic flowchart of a method for displaying push content provided by still another embodiment of the present application;

FIG. 5 shows a schematic flowchart of step S303 of the method for displaying pushed content shown in FIG. 4 of the present application;

FIG. 6 shows a schematic flowchart of step S3031 of the method for displaying pushed content shown in FIG. 5 of the present application;

FIG. 7 shows a schematic flowchart of a method for displaying pushed content provided by another embodiment of the present application;

FIG. 8 shows a schematic flowchart of step S403 of the method for displaying pushed content shown in FIG. 7 of the present application;

FIG. 9 shows a schematic flowchart of a method for displaying push content provided by yet another embodiment of the present application;

FIG. 10 shows a block diagram of a module for a display device for pushing content provided by an embodiment of the present application;

FIG. 11 shows a block diagram of an electronic device used to execute the method for displaying pushed content according to an embodiment of the present application;

Fig. 12 shows a storage unit for storing or carrying program code for implementing the method for displaying pushed content according to the embodiment of the present application according to an embodiment of the present application.

Detailed ways

In order to enable those skilled in the art to better understand the solutions of the present application, the technical solutions in the embodiments of the present application will be described clearly and completely in conjunction with the accompanying drawings in the embodiments of the present application.

Operators generally push content to electronic devices to achieve operational goals. Usually, the operator will obtain the user portrait before the push. Among them, the user portrait, also known as the user role, is an effective tool for delineating the target user, contacting the user's appeal and design direction, and the user portrait has been widely used in various fields. User portraits usually contain multiple dimensions of portrait features to characterize the appearance of users. For promotional activities, each activity needs to correspond to some user portrait features. All user portrait features targeted by the activity can form an activity portrait. Through the activity portrait and the user portrait For comparison, circle the user portraits containing the portrait characteristics of the activity portraits into the activity crowd, and then generate the activity crowd for the promotion activity, and launch the activity for the activity crowd, so as to achieve the accurate circle of the target user, and then perform unified and batch To increase the click-through rate and resource utilization rate of the pushed content, and minimize the negative impact of useless push information on the user experience. Since the current unified and batch push is carried out immediately after the target users are circled, the operational content will be displayed on all target electronic devices in the same way. However, the target electronic device owner’s preference for the display method of the push information is not single. Appropriate display methods will affect the conversion effect of the pushed content.

In response to the above problems, the inventor has discovered through long-term research, and proposed the display method, device, electronic device, and storage medium of the pushed content provided by the embodiments of the present application. When the pushed content is received, the corresponding image is determined according to the user portrait of the user. Content display method, and display the push content based on the content display method, in order to achieve the personalized display effect of the push content and improve the user experience. Among them, the specific display method of the pushed content will be described in detail in the subsequent embodiments.

The following describes a schematic diagram of an environment that can be used in the display method of pushing content provided in the embodiments of the present application.

Please refer to FIG. 1. FIG. 1 shows a schematic diagram of an application environment that can be used in the method for displaying pushed content provided by an embodiment of the present application. It includes an electronic device 100 and an operator server 200, and the electronic device 100 and the operator server 200 are in communication connection to implement data interaction. For example, the operator server 200 can send push content to the electronic device 100. Wherein, the electronic device 100 and the operator server 200 can be connected via a data network or a wireless network. When the electronic device 100 and the operator server 200 are connected via a data network, the electronic device 100 and the operator server 200 can be connected via a 2G network, a 3G network, 4G network, 5G network, etc., when the electronic device 100 and the operator server 200 are connected through a wireless network, the electronic device 100 and the operator server 200 can be connected through a wireless fidelity WiFi network, which is not limited here. Among them, the electronic device 100 may be a smart phone, a tablet computer, a wearable electronic device, etc., and the operator server 200 may be a traditional server, a cloud server, etc., which is not limited herein.

Please refer to FIG. 2, which shows a schematic flowchart of a method for displaying push content provided by an embodiment of the present application. The push content display method determines the corresponding content display mode according to the user portrait of the user when the push content is received, and displays the pushed content based on the content display mode, so as to achieve the personalized display effect of the pushed content and improve the user experience. In a specific embodiment, the method for displaying pushed content is applied to the display device 300 for pushing content as shown in FIG. 10 and the electronic device 100 configured with the display device 300 for pushing content (FIG. 11 ). The following will take an electronic device as an example to describe the specific process of this embodiment. Of course, it is understandable that the electronic device applied in this embodiment may be a smart phone, a tablet computer, a wearable electronic device, etc., which is not limited here. The process shown in FIG. 2 will be described in detail below, and the display method of the pushed content may specifically include the following steps:

Step S101: The electronic device receives push content to be pushed to a target user, and the target user is a user corresponding to the electronic device.

In this embodiment, the target user is a user corresponding to the electronic device, that is, the target user is a legal user (owner) corresponding to the electronic device. For example, the electronic device may be logged in with a user identity document (ID), then the user corresponding to the user ID logged in by the electronic device may be determined as the target user. For another example, the electronic device may record a biometric unlocking password. For example, the electronic device may record a fingerprint unlocking password, a face unlocking password, an iris unlocking password, etc., then the user corresponding to the biometric unlocking password recorded by the electronic device can be determined For the target user.

In some embodiments, the electronic device may receive the push content sent by the operator server, and use the received push content as the push content to be pushed to the target user. Among them, the push content may include advertisements, games, articles, audios, videos, links, etc., which are not limited here.

Step S102: Determine a content display mode corresponding to the user portrait according to the user portrait of the target user, where the user portrait is used to characterize the target user's display preference for the content displayed by the electronic device.

In some embodiments, the electronic device may pre-acquire the user portrait of the target user and store it locally, and after receiving the push content to be pushed to the target user, read the user portrait of the target user locally, or after receiving the user portrait of the target user. After the push content is pushed to the target user, the user portrait of the target user is obtained from the server, which is not limited here. In this embodiment, the user portrait is used to characterize the target user's display preference for the content displayed by the electronic device. For example, the user portrait may be used to characterize the target user's preference for the display position of the content displayed by the electronic device, and the content of the displayed content. The preference of the display size, the preference of the display color of the displayed content, the preference of the display duration of the displayed content, etc. are not limited here.

In some embodiments, after acquiring the user portrait of the target user, the electronic device may determine the content display mode corresponding to the user portrait of the target user according to the user portrait of the target user. It is understandable that the content display mode determined according to the user portrait of the target user corresponds to the display preference of the target user for the content displayed by the electronic device. For example, if the user portrait characterizing the target user’s preference for the display position of the content displayed by the electronic device is the upper left of the electronic device, then the display position corresponding to the content display method determined according to the target user’s user portrait is the upper left of the electronic device square. For another example, if the user portrait indicates that the target user's preference for the display color of the content displayed by the electronic device is red, then the display color corresponding to the content display mode determined according to the user portrait of the target user is red.

In some embodiments, a mapping relationship between user portraits and content display modes may be established in advance, and the mapping relationship may include multiple user portraits and multiple content display modes, where multiple user portraits and multiple content display modes can correspond one-to-one , Multiple user portraits can correspond to one content display mode, and one user portrait can correspond to multiple content display modes, etc. In this embodiment, the user portrait of the target user can be obtained, and the user portrait of the target user can be compared with multiple user portraits in the pre-established mapping relationship to obtain a user portrait that matches the user portrait of the target user. The content display mode corresponding to the user portrait matching the user portrait of the target user is obtained based on the mapping relationship, and the obtained content display mode is determined as the content display mode corresponding to the user portrait of the target user.

Step S103: Display the pushed content to the target user based on the content display mode.

In some embodiments, after determining the content display mode corresponding to the user portrait of the target user, the push content to be pushed to the target user may be displayed to the target user based on the determined content display mode, so that the display mode of the pushed content is improved. In line with user preferences, the conversion rate and user experience of the pushed content can be improved.

As a way, after determining the content display mode corresponding to the user portrait of the target user, the push content may be adjusted based on the content display mode, so that the adjusted display mode of the push content is consistent with the content display mode. For example, if the font size of the pushed content is font size 4, and the determined font size of the content display method is font size 5, then the font size of the pushed content can be adjusted from font size 4 to font size 5 to make the adjustment The font size of the pushed content is the same as the font size of the content display method.

In the method for displaying pushed content provided by an embodiment of the present application, an electronic device receives the pushed content to be pushed to a target user, the target user is a user corresponding to the electronic device, and the content corresponding to the user portrait is determined according to the user portrait of the target user The display mode, where the user portrait is used to characterize the target user’s display preference for the content displayed by the electronic device, and the target user is displayed the push content based on the content display mode, so that the corresponding content is determined according to the user portrait of the user when the push content is received Display method, and display the push content based on the content display method, in order to achieve the personalized display effect of the push content and improve the user experience.

Please refer to FIG. 3, which shows a schematic flowchart of a method for displaying push content provided by another embodiment of the present application. This method is applied to the above-mentioned electronic equipment. The following will describe the process shown in FIG. 3 in detail. In this embodiment, the user portrait includes a text display preference portrait and a picture display preference portrait. The portrait is used to characterize the target user's display preference for the text displayed by the electronic device, the picture display preference portrait is used to characterize the target user's display preference for the picture displayed by the electronic device, and the display method of the pushed content may specifically include the following steps:

Step S201: The electronic device receives push content to be pushed to a target user, and the target user is a user corresponding to the electronic device.

For the specific description of step S201, please refer to step S101, which will not be repeated here.

Step S202: Obtain the display settings of the electronic device.

In some embodiments, the display settings of the electronic device can be obtained, where the display settings of the electronic device can be used to characterize the display mode of the content currently set by the electronic device. For example, the display settings of the electronic device may include font size settings, element display size settings, screen color settings, screen color temperature settings, and so on. Among them, the font size setting can be used to characterize the font size of the displayed text currently set by the electronic device, the element display size setting can be used to characterize the element size of the displayed picture or the display expression currently set by the electronic device, and the screen color setting can be used for It characterizes the color of the displayed content currently set by the electronic device, and the screen color temperature setting can be used to characterize the color temperature of the displayed content currently set by the electronic device, etc., which is not limited here.

In this embodiment, the display setting of the electronic device may include the default display setting of the electronic device, and/or the display setting manually triggered by the target user on the electronic device. Among them, if the display setting of the electronic device is the default display setting of the electronic device, it can be considered that the target user has not changed the default display setting of the electronic device in the process of using the electronic device, that is, the default display setting of the electronic device conforms to the user's preference Or habit. If the display setting of the electronic device is the display setting manually triggered by the target user on the electronic device, it can be considered that the target user changes the default display setting of the electronic device during the use of the electronic device, that is, the default display setting of the electronic device is not Meet the user's preferences and habits. Therefore, in some embodiments, acquiring the display settings of the electronic device may be acquiring the display settings manually triggered on the electronic device by the target user currently set by the electronic device and the default display settings of the electronic device that has not been modified, and combining the acquired display settings. The display setting manually triggered by the target user on the electronic device and the default display setting of the electronic device are jointly used as the display setting of the electronic device.

Step S203: Obtain a user portrait of the target user based on the display setting.

In this embodiment, after obtaining the display settings of the electronic device, the user portrait of the target user may be obtained based on the display settings of the electronic device. In some embodiments, after obtaining the display settings of the electronic device, the display settings of the electronic device can be directly converted into the preference tags of the target user, and then a user portrait of the target user is generated based on the preference tags of the target user.

Step S204: Determine a first content display mode corresponding to the text display preference portrait according to the text display preference portrait of the target user.

In some embodiments, the user portrait may include a text display preference portrait, where the text display preference portrait is used to represent the target user's display preference for the text displayed by the electronic device. Therefore, in this embodiment, the electronic device can obtain the text display preference portrait of the target user, and according to the text display preference portrait of the target user, determine the content display mode corresponding to the text display preference portrait of the target user as the first content display mode .

Step S205: Acquire text information in the push content.

In some embodiments, after receiving the push content to be pushed to the target user, the electronic device may perform text recognition on the push content to extract the text information in the push content, and determine the extracted text information as the push content. Text information. In this embodiment, the text information may include, but is not limited to, text, numbers, characters, and so on.

Step S206: Adjust the text information based on the first content display mode to obtain current text information.

In some embodiments, after obtaining the first content display mode corresponding to the text display preference portrait of the target user and the text information in the pushed content, the text information may be adjusted based on the first content display mode to obtain the current text Information, wherein the current text information presentation mode obtained after adjustment corresponds to the first content presentation mode, so that the presentation mode of the text information in the pushed content is consistent with the target user's preferences or habits, and the user experience is improved.

In this embodiment, the text display preference portrait may include a font size preference portrait, where the font size preference portrait is used to represent the target user's display preference for the font size of the text displayed by the electronic device. In some embodiments, the first content display mode corresponding to the font size preference portrait may be determined according to the font size preference portrait of the target user; the font size of the text information is determined based on the first content display mode. Make adjustments to obtain the current text information. Specifically, the electronic device may obtain the font size preference portrait of the target user, and according to the font size preference portrait of the target user, determine the content display mode corresponding to the font size preference portrait of the target user as the first content display mode. After obtaining the first content display mode corresponding to the font size preference portrait of the target user and the text information in the pushed content, the font size of the text information may be adjusted based on the first content display mode to obtain the current text information, where , The font size of the current text information obtained after adjustment corresponds to the first content display method, so that the font size of the text information in the pushed content is consistent with the target user's preferences or habits, and the user experience is improved.

In this embodiment, the text display preference portrait may include a text spacing preference portrait, where the text spacing preference portrait is used to represent the target user's display preference for the text spacing of the text displayed by the electronic device. In some embodiments, the first content display mode corresponding to the text spacing preference portrait may be determined according to the text spacing preference portrait of the target user; The spacing is adjusted to obtain the current text information. Specifically, the electronic device may obtain the text spacing preference portrait of the target user, and according to the text spacing preference portrait of the target user, determine the content display mode corresponding to the text spacing preference portrait of the target user as the first content display mode. After obtaining the first content display mode corresponding to the text spacing preference portrait of the target user and the text information in the pushed content, the spacing between the text information can be adjusted based on the first content display mode to obtain the current text information, Wherein, the adjusted presentation mode of the spacing between the current text information corresponds to the first content display mode, so that the presentation mode of the spacing between the text information in the pushed content is consistent with the preferences or habits of the target user, Improve user experience.

Step S207: Show the push content including the current text information to the target user.

In some embodiments, after determining the push content that includes the current text information corresponding to the text display preference portrait of the target user, the push content including the current text information may be displayed to the target user, so that the text information in the push content is The display method is more in line with user preferences and can improve the conversion rate and user experience of the pushed content.

Step S208: Determine a second content display mode corresponding to the picture display preference portrait according to the picture display preference portrait of the target user.

In some embodiments, the user portrait may include a picture display preference portrait, where the picture display preference portrait is used to represent the target user's display preference for pictures displayed by the electronic device. Therefore, in this embodiment, the electronic device can obtain the picture display preference portrait of the target user, and according to the picture display preference portrait of the target user, determine the content display mode corresponding to the picture display preference portrait of the target user as the second content display mode .

Step S209: Obtain picture information in the pushed content.

In some embodiments, after receiving the push content to be pushed to the target user, the electronic device may perform picture recognition on the push content to extract the picture information in the push content, and determine the extracted picture information as part of the push content. image information. In this embodiment, the picture information includes but is not limited to pictures and emoticons.

Step S210: Adjust the picture information based on the second content display mode to obtain current picture information.

In some embodiments, after obtaining the second content display mode corresponding to the target user's image display preference portrait and the image information in the pushed content, the image information may be adjusted based on the second content display mode to obtain the current image Information, wherein the adjusted presentation mode of the current image information corresponds to the second content presentation mode, so that the presentation mode of the image information in the pushed content is consistent with the target user's preferences or habits, and the user experience is improved.

In this embodiment, the picture display preference portrait may include a picture size preference portrait, where the picture size preference portrait is used to represent the target user's display preference for the picture size of the picture displayed by the electronic device. In some embodiments, the second content display mode corresponding to the picture size preference portrait may be determined according to the picture size preference portrait of the target user; the picture size of the picture information is determined based on the second content display mode. Make adjustments to obtain the current picture information. Specifically, the electronic device may obtain the picture size preference portrait of the target user, and according to the picture size preference portrait of the target user, determine the content display mode corresponding to the picture size preference portrait of the target user as the second content display mode. After obtaining the second content display mode corresponding to the target user's image size preference portrait and the image information in the pushed content, the image size of the image information may be adjusted based on the second content display mode to obtain the current image information, where The adjusted presentation mode of the picture size of the current picture information corresponds to the second content display mode, so that the display mode of the picture size of the picture information in the pushed content is consistent with the preferences or habits of the target user, and the user experience is improved.

In this embodiment, the picture display preference portrait may include a picture color matching preference portrait, where the picture color matching preference portrait is used to represent the target user's display preference for the picture color of the picture displayed by the electronic device. In some embodiments, the second content display mode corresponding to the picture color preference portrait may be determined according to the picture color preference portrait of the target user; the picture color of the picture information is matched based on the second content display mode Make adjustments to obtain the current picture information. Specifically, the electronic device may obtain the picture color preference portrait of the target user, and according to the picture color preference portrait of the target user, determine the content display mode corresponding to the picture color preference portrait of the target user as the second content display mode. After obtaining the second content display mode corresponding to the target user’s picture color preference portrait and the picture information in the pushed content, the picture color scheme of the picture information can be adjusted based on the second content display mode to obtain the current picture information, where The adjusted presentation mode of the picture color matching of the current picture information corresponds to the second content display mode, so that the display mode of the picture color matching of the picture information in the pushed content is consistent with the preferences or habits of the target user, and the user experience is improved.

In this embodiment, the picture display preference portrait may include a picture contrast preference portrait, where the picture contrast preference portrait is used to represent the target user's display preference for the picture contrast of the picture displayed by the electronic device. In some embodiments, the second content display mode corresponding to the picture contrast preference portrait may be determined according to the picture contrast preference portrait of the target user; the picture contrast of the picture information based on the second content display mode Make adjustments to obtain the current picture information. Specifically, the electronic device may obtain the picture contrast preference portrait of the target user, and according to the picture contrast preference portrait of the target user, determine the content display mode corresponding to the picture contrast preference portrait of the target user as the second content display mode. After obtaining the second content display mode corresponding to the target user's image contrast preference portrait and the image information in the pushed content, the image contrast of the image information can be adjusted based on the second content display mode to obtain the current image information, where The adjusted presentation mode of the picture contrast of the current picture information corresponds to the second content display mode, so that the display mode of the picture contrast of the picture information in the pushed content is consistent with the target user's preferences or habits, and the user experience is improved.

In this embodiment, the picture display preference portrait may include a picture saturation preference portrait, where the picture saturation preference portrait is used to represent the target user's display preference for the picture saturation of the picture displayed by the electronic device. In some embodiments, the second content display mode corresponding to the picture saturation preference portrait may be determined according to the picture saturation preference portrait of the target user; The picture saturation is adjusted to obtain the current picture information. Specifically, the electronic device may obtain the picture saturation preference portrait of the target user, and according to the picture saturation preference portrait of the target user, determine the content display mode corresponding to the picture saturation preference portrait of the target user as the second content display mode. After obtaining the second content display mode corresponding to the target user's image saturation preference portrait and the image information in the pushed content, the image saturation of the image information can be adjusted based on the second content display mode to obtain the current image information , Wherein the adjusted presentation mode of the image saturation of the current image information corresponds to the second content presentation mode, so that the presentation mode of the image saturation of the image information in the pushed content is consistent with the target user’s preferences or habits, Improve user experience.

Step S211: Show the push content including the current picture information to the target user.

In some embodiments, after determining the push content that includes the current picture information corresponding to the target user's picture display preference portrait, the push content including the current picture information may be displayed to the target user, so that the picture information in the push content is The display method is more in line with user preferences and can improve the conversion rate and user experience of the pushed content.

Compared with the display method of pushing content shown in FIG. 2 according to another embodiment of the present application, this embodiment also obtains the user portrait of the target user based on the display setting of the electronic device, and improves the obtained user The accuracy of the portrait. In addition, this embodiment also adjusts the display mode of the pushed content according to the text display preference portrait and the picture display preference portrait of the target user, so as to improve the personalized display effect and user experience.

Please refer to FIG. 4, which shows a schematic flowchart of a method for displaying push content provided by another embodiment of the present application. This method is applied to the above-mentioned electronic device. The following will describe the process shown in FIG. 4 in detail. In this embodiment, the user portrait includes a text display preference portrait and a picture display preference portrait. The text display preference The portrait is used to characterize the target user's display preference for the text displayed by the electronic device, the picture display preference portrait is used to characterize the target user's display preference for the picture displayed by the electronic device, and the display method of the pushed content may specifically include the following steps:

Step S301: The electronic device receives push content to be pushed to a target user, and the target user is a user corresponding to the electronic device.

For the specific description of step S301, please refer to step S101, which will not be repeated here.

Step S302: Obtain the attribute information of the target user.

In some embodiments, the attribute information of the target user may be obtained, where the attribute information of the target user may include at least one of age information of the target user, gender information of the target user, and vision information of the target user. It is understandable that the attribute information of the target user can be used to characterize the display preference of the target user for the content displayed on the electronic device, for example, the text size, text spacing, image size, and color matching of the content displayed on the electronic device by users of different ages , Image contrast, image saturation, etc., users of different genders may have different text size, text spacing, image size, image color matching, image contrast, image saturation, etc. of the content displayed on electronic devices. Users with different vision The text size, text spacing, image size, etc. of the content displayed on the electronic device may be different. Specifically, the older the age, the larger the content displayed, the worse the vision, the larger the content displayed, etc., which will not be repeated here.

In some embodiments, the attribute information of the target user can be obtained from the information entered by the target user, for example, obtained from the ID information entered by the target user, obtained from the face information entered by the target user, etc., which are not limited here. .

Step S303: Obtain a user portrait of the target user based on the attribute information.

In this embodiment, after obtaining the attribute information of the target user, the user portrait of the target user may be obtained based on the attribute information of the target user. In some embodiments, after obtaining the user portrait of the target user, the attribute information of the target user can be directly converted into the preference tag of the target user, and then the user portrait of the target user is generated based on the preference tag of the target user.

Please refer to FIG. 5, which shows a schematic flowchart of step S303 of the method for displaying pushed content shown in FIG. 4 of the present application. The process shown in FIG. 5 will be described in detail below, and the method may specifically include the following steps:

Step S3031: Input the attribute information into a trained regression model, and the trained regression model is obtained by regression fitting the attribute information of the reference user and the display settings of the electronic device corresponding to the reference user.

In some embodiments, after obtaining the attribute information of the target user, the electronic device can input the attribute information into the trained regression model, where the trained regression model is based on the attribute information of the reference user and the corresponding electronic device of the reference user. The display settings of the device are obtained by regression fitting. Specifically, the training data set is first collected, where the attributes or features of one type of data in the training data set are distinguished from another type of data, and then the collected training data set is subjected to regression analysis , So as to summarize the rules based on the training data set, and get the trained regression model. In this embodiment, one type of data of the training data set is the attribute information of the reference user as an independent variable, and the other type of data is the display setting of the electronic device corresponding to the reference user, as the dependent variable, is used to compare the attribute information and the attribute information of the reference user. Regression analysis is performed with reference to the electronic display settings corresponding to the user, and the correlation between the attribute information and the display settings can be obtained, and then the attribute information is converted into a user portrait, and a trained regression model can be obtained based on the correlation. Among them, regression analysis is a method of statistically analyzing data, the purpose is to understand whether the variables are related, the direction and intensity of the correlation, and to establish a mathematical model to observe specific variables to predict the variables of interest to the researcher.

Please refer to FIG. 6, which shows a schematic flowchart of step S3031 of the method for displaying pushed content shown in FIG. 5 of the present application. The process shown in FIG. 6 will be described in detail below, and the method may specifically include the following steps:

Step S30311: Perform principal component analysis on the attribute information, and obtain key attribute information from the attribute information.

In some embodiments, the number of attribute information of the target user is multiple, and the multiple attribute information may include attribute information related to the display preference of the target user for the content displayed on the electronic device, such as age information, gender information, and vision. Information, etc., may also include attribute information that is not related to the target user's display preference for the content displayed by the electronic device, such as height information, weight information, and so on. Therefore, in this embodiment, principal component analysis can be performed on the attribute information to simplify the attribute information, and the key attribute information can be obtained from the attribute information, where the key attribute information is related to the target user’s display preference for the content displayed by the electronic device. Property information. Among them, principal component analysis is a method of statistical analysis and simplification of data sets. It uses orthogonal transformation to linearly transform the observations of a series of possible related variables, thereby projecting the values of a series of linear unrelated variables. Unrelated variables are called principal components.

Step S30312: Input the key attribute information into the trained regression model.

Further, after obtaining the key attribute information from the attribute information, the key attribute information can be input into the trained regression model to make the input attribute information more accurate, so that the obtained user portrait is more accurate.

Step S3032: Obtain a user portrait of the target user output by the trained regression model.

In some embodiments, after the trained regression model receives the input attribute information of the target user, it can process the attribute information of the target user and output the user portrait of the target user. Accordingly, the electronic device can obtain the trained The user portrait of the target user output by the regression model.

Step S304: Determine a first content display mode corresponding to the text display preference portrait according to the text display preference portrait of the target user.

Step S305: Acquire text information in the push content.

Step S306: Adjust the text information based on the first content display mode to obtain current text information.

Step S307: Show the push content including the current text information to the target user.

Step S308: Determine a second content display mode corresponding to the picture display preference portrait according to the picture display preference portrait of the target user.

Step S309: Obtain the picture information in the pushed content.

Step S310: Adjust the picture information based on the second content display mode to obtain current picture information.

Step S311: Show the push content including the current picture information to the target user.

For the specific description of step S304-step S311, please refer to step S204-step S211, which will not be repeated here.

Compared with the display method of pushing content shown in FIG. 2 according to another embodiment of the present application, this embodiment also obtains the user portrait of the target user based on the attribute information of the target user, and improves the obtained user The accuracy of the portrait. In addition, this embodiment also adjusts the display mode of the pushed content according to the text display preference portrait and the picture display preference portrait of the target user, so as to improve the personalized display effect and user experience.

Please refer to FIG. 7, which shows a schematic flowchart of a method for displaying push content provided by another embodiment of the present application. This method is applied to the above-mentioned electronic equipment. The following will describe the process shown in FIG. 7 in detail. In this embodiment, the user portrait includes a text display preference portrait and a picture display preference portrait. The portrait is used to characterize the target user's display preference for the text displayed by the electronic device, the picture display preference portrait is used to characterize the target user's display preference for the picture displayed by the electronic device, and the display method of the pushed content may specifically include the following steps:

Step S401: The electronic device receives push content to be pushed to a target user, and the target user is a user corresponding to the electronic device.

For the specific description of step S401, please refer to step S101, which will not be repeated here.

Step S402: Obtain the display settings of the electronic device and the attribute information of the target user.

Step S403: Obtain a user portrait of the target user based on the display setting and the attribute information.

In some embodiments, the display settings of the electronic device can be obtained and the attribute information of the target user can be obtained, and then the user portrait of the target user can be jointly obtained based on the display setting and the attribute information, so as to improve the accuracy of obtaining the user portrait of the target user.

Please refer to FIG. 8. FIG. 8 shows a schematic flowchart of step S403 of the method for displaying pushed content shown in FIG. The process shown in FIG. 8 will be described in detail below, and the method may specifically include the following steps:

Step S4031: Obtain a first weight value corresponding to the display setting, and acquire a second weight value corresponding to the attribute information, wherein the first weight value is greater than the second weight value.

In some embodiments, the display setting may be set with a first weight value, the attribute information may be set with a second weight value, and the first weight value is greater than the second weight value, for example, the first weight value is 60% and the second weight value The value is 40%, the first weight value is 55%, the second weight value is 45%, and so on. That is, in this embodiment, the weight value corresponding to the display setting is larger than the weight value corresponding to the attribute information, that is, the weight corresponding to the user portrait obtained through the display setting is greater than the user portrait obtained through the attribute information. As a way, the electronic device may obtain the weight value corresponding to the display setting as the first weight value, and obtain the weight value corresponding to the attribute information as the second weight value.

Step S4032: Obtain a first weight value corresponding to the display setting based on the display setting and the first weight value.

In some embodiments, when obtaining the first weight value corresponding to the display setting and the display setting of the electronic device, the weight value corresponding to the display setting may be obtained as the first weight value corresponding to the display setting and the display setting of the electronic device. A weighted value. In this embodiment, when acquiring the display setting and the first weight value corresponding to the display setting of the electronic device, the product of the display setting and the first weight value corresponding to the display setting can be calculated to obtain the first weight value corresponding to the display setting. As a way, the score of the display setting may be obtained based on the display setting of the electronic device, and then the product of the score of the display setting and the first weight value can be calculated to obtain the first weight value.

Step S4033: Based on the attribute information and the second weight value, obtain a second weight value corresponding to the attribute information.

In some embodiments, when acquiring the attribute information of the target user and the second weight value corresponding to the attribute information, the weight value corresponding to the attribute information may be obtained as the first weight value based on the attribute information of the target user and the second weight value corresponding to the attribute information. Two weighted value. In this embodiment, when acquiring the attribute information of the target user and the second weight value corresponding to the attribute information, the product of the attribute information and the second weight value corresponding to the attribute information may be calculated to obtain the second weight value corresponding to the attribute information. As a way, based on the score of the attribute information of the target user, the product of the score of the attribute information and the second weight value can be calculated to obtain the second weight value.

Step S4034: Obtain a user portrait of the target user based on the first weighted value and the second weighted value.

In some embodiments, after obtaining the first weighting value and the second weighting value, the user portrait of the target user may be obtained based on the first weighting value and the second weighting value, so as to improve the accuracy of the obtained user portrait.

Step S404: Determine a first content display mode corresponding to the text display preference portrait according to the text display preference portrait of the target user.

Step S405: Acquire text information in the push content.

Step S406: Adjust the text information based on the first content display mode to obtain current text information.

Step S407: Show the push content including the current text information to the target user.

Step S408: Determine a second content display mode corresponding to the picture display preference portrait according to the picture display preference portrait of the target user.

Step S409: Obtain the picture information in the pushed content.

Step S410: Adjust the picture information based on the second content display mode to obtain current picture information.

Step S411: Show the push content including the current picture information to the target user.

For the specific description of step S404-step S411, please refer to step S204-step S211, which will not be repeated here.

In the method for displaying pushed content provided by another embodiment of the present application, compared with the method for displaying pushed content shown in FIG. 2, this embodiment also obtains the user portrait of the target user based on the display settings of the electronic device and the attribute information of the target user. , To improve the accuracy of the user portrait obtained. In addition, this embodiment also adjusts the display mode of the pushed content according to the text display preference portrait and the picture display preference portrait of the target user, so as to improve the personalized display effect and user experience.

Please refer to FIG. 9, which shows a schematic flowchart of a method for displaying push content provided by yet another embodiment of the present application. This method is applied to the above-mentioned electronic equipment. The following will describe the process shown in FIG. 9 in detail. The display method of the pushed content may specifically include the following steps:

Step S501: The electronic device receives push content to be pushed to a target user, and the target user is a user corresponding to the electronic device.

Step S502: Determine a content display mode corresponding to the user portrait according to the user portrait of the target user, where the user portrait is used to characterize the target user's display preference for the content displayed by the electronic device.

Step S503: Display the pushed content to the target user based on the content display mode.

For the specific description of step S501-step S503, please refer to step S101-step S103, which will not be repeated here.

Step S504: Obtain the conversion rate of the pushed content.

In some embodiments, the electronic device may obtain the conversion rate of the pushed content after displaying the pushed content to the target user. Among them, the conversion of pushed content may include from browsing to pushing content to clicking to jump, from browsing to pushing content to clicking to download, from browsing to pushing content to clicking to buy, and so on. Therefore, in this embodiment, the push rate of the pushed content may include the ratio of the pushed content being redirected, downloaded, purchased, etc. to being viewed. In some embodiments, the electronic device may obtain the conversion rate of the pushed content within a preset time period after displaying the pushed content to the target user.

Step S505: Iteratively optimize the user portrait based on the stochastic gradient descent method and the conversion rate.

In some embodiments, after the electronic device obtains the conversion rate of the pushed content, it may iteratively optimize the user portrait of the target user based on the conversion rate and combined with the stochastic gradient descent method, so as to improve the pushed content by optimizing the user portrait. Conversion rate and user experience. Among them, the stochastic gradient descent method is a stochastic approximation method in the gradient descent optimization method when the objective function is minimized.

Another embodiment of the present application provides a method for displaying pushed content. Compared with the method for displaying pushed content shown in FIG. 2, this embodiment also obtains the conversion rate of the pushed content, and iteratively optimizes the user portrait based on the conversion rate. , In order to improve the accuracy of user portraits.

Please refer to FIG. 10. FIG. 10 shows a block diagram of a device 300 for displaying pushed content according to an embodiment of the present application. The display device 300 for pushing content is applied to the above-mentioned electronic equipment. The following will elaborate on the block diagram shown in FIG. 10, the pushed content display device 300 includes: a pushed content receiving module 310, a content display mode determining module 320, and a pushed content display module 330, wherein:

The push content receiving module 310 is used for the electronic device to receive push content to be pushed to a target user, the target user being a user corresponding to the electronic device.

The content display mode determination module 320 is configured to determine a content display mode corresponding to the user portrait according to the user portrait of the target user, and the user portrait is used to characterize the target user’s view of the content displayed by the electronic device. Show preference.

Further, the user portrait includes a text display preference portrait, and the text display preference portrait is used to represent the target user's display preference for the text displayed by the electronic device, and the content display mode determination module 320 includes: first The content display mode determines the sub-modules, including:

The first content display mode determination sub-module is configured to determine the first content display mode corresponding to the text display preference portrait according to the text display preference portrait of the target user.

Further, the text display preference portrait includes a font size preference portrait, and the first content display mode determination submodule includes: a font size display mode determination unit, wherein:

The font size display mode determining unit is configured to determine the first content display mode corresponding to the font size preference portrait according to the font size preference portrait of the target user.

Further, the text display preference portrait includes a text spacing preference portrait, and the first content display mode determination submodule includes:

The text spacing display mode determining unit is configured to determine the first content display mode corresponding to the text spacing preference portrait according to the text spacing preference portrait of the target user.

Further, the user portrait includes a picture display preference portrait, the picture display preference portrait is used to represent the target user's display preference for the pictures displayed by the electronic device, and the content display mode determination module 320 includes:

The second content display mode determination sub-module is configured to determine the second content display mode corresponding to the picture display preference portrait according to the picture display preference portrait of the target user.

Further, the picture display preference portrait includes a picture size preference portrait, and the second content display determination submodule includes: a picture size display mode determination unit, wherein:

The picture size display mode determining unit is configured to determine a second content display mode corresponding to the picture size preference portrait according to the picture size preference portrait of the target user.

Further, the picture display preference portrait includes a picture color matching preference portrait, and the second content display determining submodule includes: a picture color matching display mode determining unit, wherein:

The picture color matching display mode determining unit is configured to determine a second content display mode corresponding to the picture color matching preference portrait according to the picture color matching preference portrait of the target user.

Further, the picture display preference portrait includes a picture contrast preference portrait, and the second content display determination submodule includes: a picture contrast display mode determination unit, wherein:

The picture contrast display mode determining unit is configured to determine a second content display mode corresponding to the picture contrast preference portrait according to the picture contrast preference portrait of the target user.

Further, the picture display preference portrait includes a picture saturation preference portrait, and the second content display determination submodule includes: a picture saturation display mode determination unit, wherein:

The picture saturation display mode determining unit is configured to determine a second content display mode corresponding to the picture saturation preference portrait according to the picture saturation preference portrait of the target user.

The pushed content display module 330 is configured to display the pushed content to the target user based on the content display mode.

Further, the user portrait includes a text display preference portrait, the text display preference portrait is used to represent the target user's display preference for the text displayed by the electronic device, and the push content display module 330 includes: text information acquisition Sub-module, text information adjustment sub-module, and text information push sub-module, including:

The text information acquisition sub-module is used to acquire the text information in the push content.

The text information adjustment sub-module is configured to adjust the text information based on the first content display mode to obtain current text information.

Further, the text display preference portrait includes a font size preference portrait, and the text information adjustment submodule includes: a font size adjustment unit, wherein:

The font size adjustment unit is configured to adjust the font size of the text information based on the first content display mode to obtain the current text information.

Further, the text display preference portrait includes a text spacing preference portrait, and the text information adjustment submodule includes: a text spacing adjustment unit, wherein:

The text spacing adjustment unit is configured to adjust the spacing between the text information based on the first content display mode to obtain the current text information.

The text information push sub-module is used to show the push content including the current text information to the target user.

Further, the user portrait includes a picture display preference portrait, the picture display preference portrait is used to characterize the target user’s display preference for pictures displayed by the electronic device, and the push content display module 330 includes: picture information acquisition Sub-module, picture information adjustment sub-module, and picture information push sub-module, including:

The picture information acquisition sub-module is used to acquire the picture information in the push content.

The picture information adjustment submodule is configured to adjust the picture information based on the second content display mode to obtain current picture information.

Further, the picture display preference portrait includes a picture size preference portrait, and the picture information adjustment submodule includes: a picture size adjustment unit, wherein:

The picture size adjustment unit is configured to adjust the picture size of the picture information based on the second content display mode to obtain the current picture information.

Further, the picture display preference portrait includes a picture color matching preference portrait, and the picture information adjustment submodule includes: a picture color matching adjustment unit, wherein:

The picture color matching adjustment unit is configured to adjust the picture color matching of the picture information based on the second content display mode to obtain the current picture information.

Further, the picture display preference portrait includes a picture contrast preference portrait, and the picture information adjustment submodule includes: a picture contrast adjustment unit, wherein:

The picture contrast adjustment unit is configured to adjust the picture contrast of the picture information based on the second content display mode to obtain the current picture information.

Further, the picture display preference portrait includes a picture saturation preference portrait, and the picture information adjustment submodule includes: a picture saturation adjustment unit, wherein:

The picture saturation adjustment unit is configured to adjust the picture saturation of the picture information based on the second content display mode to obtain the current picture information.

The picture information push sub-module is used to show the push content including the current picture information to the target user.

Further, the display device 300 for pushing content further includes: a display setting acquisition module and a first user portrait acquisition module, wherein:

The display setting acquisition module is used to acquire the display setting of the electronic device.

The first user portrait obtaining module is configured to obtain the user portrait of the target user based on the display setting.

Further, the display device 300 for pushing content further includes: an attribute information acquisition module and a second user portrait acquisition module, wherein:

The attribute information obtaining module is used to obtain the attribute information of the target user.

The second user portrait obtaining module is configured to obtain the user portrait of the target user based on the attribute information.

Further, the second user portrait obtaining module includes: an attribute information input sub-module and a user portrait output sub-module, wherein:

The attribute information input sub-module is used to input the attribute information into a trained regression model, and the trained regression model is a regression model by performing a regression simulation on the attribute information of the reference user and the display settings of the electronic device corresponding to the reference user. Together to obtain.

Further, the attribute information input sub-module includes: a key attribute information obtaining unit and a key attribute information input unit, wherein:

The key attribute information obtaining unit is used to perform principal component analysis on the attribute information, and obtain key attribute information from the attribute information.

The key attribute information input unit is used to input the key attribute information into the trained regression model.

The user portrait output sub-module is used to obtain the user portrait of the target user output by the trained regression model.

Further, the device 300 for displaying pushed content further includes: an information acquisition module and a third user portrait acquisition module, wherein:

The information acquisition module is used to acquire the display settings of the electronic device and the attribute information of the target user.

The third user portrait obtaining module is configured to obtain the user portrait of the target user based on the display setting and the attribute information.

Further, the third user portrait obtaining module includes: a weight value obtaining submodule, a first weight value obtaining submodule, a second weight value obtaining submodule, and a user portrait obtaining submodule, wherein:

The weight value obtaining sub-module is configured to obtain a first weight value corresponding to the display setting, and obtain a second weight value corresponding to the attribute information, wherein the first weight value is greater than the second weight value .

The first weight value obtaining submodule is configured to obtain a first weight value corresponding to the display setting based on the display setting and the first weight value.

The second weight value obtaining submodule is configured to obtain a second weight value corresponding to the attribute information based on the attribute information and the second weight value.

The user portrait obtaining submodule is configured to obtain the user portrait of the target user based on the first weighted value and the second weighted value.

Further, the display device 300 for pushing content further includes: a conversion rate acquisition module and a user portrait optimization module, wherein:

The conversion rate obtaining module is used to obtain the conversion rate of the pushed content.

The user portrait optimization module is used to iteratively optimize the user portrait based on the stochastic gradient descent method and the conversion rate.

Those skilled in the art can clearly understand that, for the convenience and conciseness of description, the specific working process of the device and module described above can refer to the corresponding process in the foregoing method embodiment, which will not be repeated here.

In the several embodiments provided in this application, the coupling between the modules may be electrical, mechanical or other forms of coupling.

In addition, each functional module in each embodiment of the present application may be integrated into one processing module, or each module may exist alone physically, or two or more modules may be integrated into one module. The above-mentioned integrated modules can be implemented in the form of hardware or software function modules.

Please refer to FIG. 11, which shows a structural block diagram of an electronic device 100 provided by an embodiment of the present application. The electronic device 100 may be an electronic device capable of running application programs, such as a smart phone, a tablet computer, or an e-book. The electronic device 100 in this application may include one or more of the following components: a processor 110, a memory 120, and one or more application programs. One or more application programs may be stored in the memory 120 and configured to be Or multiple processors 110 execute, and one or more programs are configured to execute the method described in the foregoing method embodiment.

The processor 110 may include one or more processing cores. The processor 110 uses various interfaces and lines to connect various parts of the entire electronic device 100, and executes by running or executing instructions, programs, code sets, or instruction sets stored in the memory 120, and calling data stored in the memory 120. Various functions and processing data of the electronic device 100. Optionally, the processor 110 may adopt at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). A kind of hardware form to realize. The processor 110 may integrate one or a combination of a central processing unit (CPU), a graphics processing unit (GPU), a modem, and the like. Among them, the CPU mainly processes the operating system, user interface, and application programs; the GPU is used to render and draw the content to be displayed; the modem is used to process wireless communication. It can be understood that the above-mentioned modem may not be integrated into the processor 110, but may be implemented by a communication chip alone.

The memory 120 may include random access memory (RAM) or read-only memory (Read-Only Memory). The memory 120 may be used to store instructions, programs, codes, code sets or instruction sets. The memory 120 may include a program storage area and a data storage area, where the program storage area may store instructions for implementing the operating system and instructions for implementing at least one function (such as touch function, sound playback function, image playback function, etc.) , Instructions used to implement the following various method embodiments, etc. The data storage area can also store data (such as phone book, audio and video data, chat record data) created by the terminal 100 during use.

Please refer to FIG. 12, which shows a structural block diagram of a computer-readable storage medium provided by an embodiment of the present application. The computer readable medium 400 stores program code, and the program code can be invoked by a processor to execute the method described in the foregoing method embodiment.

The computer-readable storage medium 400 may be an electronic memory such as flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM. Optionally, the computer-readable storage medium 400 includes a non-transitory computer-readable storage medium. The computer-readable storage medium 400 has a storage space for executing the program code 410 of any method step in the above-mentioned method. These program codes can be read from or written into one or more computer program products. The program code 410 may be compressed in a suitable form, for example.

In summary, the method, device, electronic device, and storage medium for displaying push content provided in the embodiments of the application. The electronic device receives push content to be pushed to a target user. The target user is a user corresponding to the electronic device. The user portrait of the user determines the content display mode corresponding to the user portrait. The user portrait is used to characterize the target user’s display preference for the content displayed by the electronic device. When pushing content, determine the corresponding content display method according to the user portrait of the user, and display the pushed content based on the content display method, so as to achieve the personalized display effect of the pushed content and improve the user experience.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solutions of the application, not to limit them; although the application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: The technical solutions recorded in the foregoing embodiments are modified, or some of the technical features thereof are equivalently replaced; these modifications or replacements do not drive the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims

A display method for pushing content, characterized in that it is applied to an electronic device, and the method includes:

Receiving the push content to be pushed to a target user by the electronic device, and the target user is a user corresponding to the electronic device;

Determining a content display mode corresponding to the user portrait according to the user portrait of the target user, where the user portrait is used to characterize the target user's display preference for the content displayed by the electronic device;

Displaying the pushed content to the target user based on the content display manner.
The method according to claim 1, wherein the user portrait comprises a text display preference portrait, and the text display preference portrait is used to characterize the display preference of the target user for the text displayed by the electronic device, and According to the user portrait of the target user, determining the content display mode corresponding to the user portrait includes:

Determining a first content display mode corresponding to the text display preference portrait according to the text display preference portrait of the target user;

The displaying the pushed content to the target user based on the content display manner includes:

Acquiring text information in the push content;

Adjusting the text information based on the first content display mode to obtain current text information;

Displaying the push content including the current text information to the target user.
The method according to claim 2, wherein the text display preference portrait comprises a font size preference portrait, and the first text display preference portrait corresponding to the text display preference portrait is determined according to the text display preference portrait of the target user. Content display methods, including:

Determining the first content display mode corresponding to the font size preference portrait according to the font size preference portrait of the target user;

The adjusting the text information based on the first content display mode to obtain current text information includes:

The font size of the text information is adjusted based on the first content display mode to obtain the current text information.
The method according to claim 2 or 3, wherein the text display preference portrait comprises a text spacing preference portrait, and the text display preference portrait corresponding to the text display preference portrait is determined according to the target user’s text display preference portrait. The first content display method includes:

Determining a first content display mode corresponding to the text spacing preference portrait according to the text spacing preference portrait of the target user;

The adjusting the text information based on the first content display mode to obtain current text information includes:

The spacing between the text information is adjusted based on the first content display mode to obtain the current text information.
The method according to any one of claims 1 to 4, wherein the user portrait comprises a picture display preference portrait, and the picture display preference portrait is used to characterize the target user’s preference for the picture displayed by the electronic device Display preference, the determining a content display mode corresponding to the user portrait according to the user portrait of the target user includes:

Determining a second content display mode corresponding to the picture display preference portrait according to the picture display preference portrait of the target user;

The displaying the pushed content to the target user based on the content display manner includes:

Acquiring picture information in the push content;

Adjusting the picture information based on the second content display mode to obtain current picture information;

Displaying the push content including the current picture information to the target user.
The method according to claim 5, wherein the picture display preference portrait comprises a picture size preference portrait, and the second picture display preference portrait corresponding to the picture display preference portrait is determined according to the picture display preference portrait of the target user. Content display methods, including:

Determining a second content display mode corresponding to the picture size preference portrait according to the picture size preference portrait of the target user;

The adjusting the picture information based on the second content display mode to obtain current picture information includes:

The picture size of the picture information is adjusted based on the second content display mode to obtain the current picture information.
The method according to claim 5 or 6, wherein the picture display preference portrait comprises a picture color matching preference portrait, and the picture display preference portrait corresponding to the picture display preference portrait is determined according to the target user’s picture display preference portrait. The second content display method includes:

Determining a second content display mode corresponding to the picture color matching preference portrait according to the picture color matching preference portrait of the target user;

The adjusting the picture information based on the second content display mode to obtain current picture information includes:

The picture color matching of the picture information is adjusted based on the second content display mode to obtain the current picture information.
The method according to any one of claims 5-7, wherein the picture display preference portrait comprises a picture contrast preference portrait, and the picture display preference portrait is determined based on the picture display preference portrait of the target user. The second content display mode corresponding to the portrait includes:

Determining a second content display mode corresponding to the picture contrast preference portrait according to the picture contrast preference portrait of the target user;

The adjusting the picture information based on the second content display mode to obtain current picture information includes:

The picture contrast of the picture information is adjusted based on the second content display mode to obtain the current picture information.
The method according to any one of claims 5-8, wherein the picture display preference portrait comprises a picture saturation preference portrait, and the picture display preference portrait is determined based on the picture display preference portrait of the target user. The second content display method corresponding to the preferred portrait includes:

Determining a second content display mode corresponding to the picture saturation preference portrait according to the picture saturation preference portrait of the target user;

The adjusting the picture information based on the second content display mode to obtain current picture information includes:

The picture saturation of the picture information is adjusted based on the second content display mode to obtain the current picture information.
The method according to any one of claims 1-9, wherein before determining the content display mode corresponding to the user portrait according to the user portrait of the target user, the method further comprises:

Acquiring the display setting of the electronic device;

Obtain a user portrait of the target user based on the display setting.
The method according to any one of claims 1-9, wherein before determining the content display mode corresponding to the user portrait according to the user portrait of the target user, the method further comprises:

Acquiring attribute information of the target user;

Obtain a user portrait of the target user based on the attribute information.
The method according to claim 11, wherein said acquiring a user portrait of said target user based on said attribute information comprises:

Inputting the attribute information into a trained regression model, where the trained regression model is obtained by performing regression fitting on the attribute information of the reference user and the display settings of the electronic device corresponding to the reference user;

Obtain the user portrait of the target user output by the trained regression model.
The method according to claim 12, wherein said inputting said attribute information into a trained regression model comprises:

Perform principal component analysis on the attribute information, and obtain key attribute information from the attribute information;

The key attribute information is input into the trained regression model.
The method according to any one of claims 1-9, wherein before determining the content display mode corresponding to the user portrait according to the user portrait of the target user, the method further comprises:

Acquiring the display settings of the electronic device and the attribute information of the target user;

Obtain a user portrait of the target user based on the display setting and the attribute information.
The method according to claim 14, wherein the obtaining a user portrait of the target user based on the display setting and the attribute information comprises:

Acquiring a first weight value corresponding to the display setting, and acquiring a second weight value corresponding to the attribute information, wherein the first weight value is greater than the second weight value;

Obtaining a first weight value corresponding to the display setting based on the display setting and the first weight value;

Obtaining a second weight value corresponding to the attribute information based on the attribute information and the second weight value;

Obtain a user portrait of the target user based on the first weighted value and the second weighted value.
The method according to claim 15, wherein the attribute information includes at least one of age information, gender information, and vision information.
The method according to any one of claims 1-16, wherein after the displaying the pushed content to the target user based on the content display mode, the method further comprises:

Obtaining the conversion rate of the pushed content;

The user portrait is iteratively optimized based on the stochastic gradient descent method and the conversion rate.
A display device for pushing content, characterized in that it is applied to electronic equipment, and the device includes:

A push content receiving module, configured for the electronic device to receive push content to be pushed to a target user, the target user being a user corresponding to the electronic device;

The content display mode determination module is used to determine the content display mode corresponding to the user portrait according to the user portrait of the target user, and the user portrait is used to characterize the display of the content displayed by the electronic device by the target user Preference

The pushed content display module is configured to display the pushed content to the target user based on the content display mode.
An electronic device, comprising a memory and a processor, the memory is coupled to the processor, the memory stores instructions, and the processor executes the instructions when the instructions are executed by the processor. The method of any one of 1-17 is required.
A computer-readable storage medium, wherein the computer-readable storage medium stores program code, and the program code can be called by a processor to execute the method according to any one of claims 1-17 .