WO2021087747A1 - 推送内容的处理方法、装置、电子设备以及存储介质 - Google Patents

推送内容的处理方法、装置、电子设备以及存储介质 Download PDF

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Publication number
WO2021087747A1
WO2021087747A1 PCT/CN2019/115734 CN2019115734W WO2021087747A1 WO 2021087747 A1 WO2021087747 A1 WO 2021087747A1 CN 2019115734 W CN2019115734 W CN 2019115734W WO 2021087747 A1 WO2021087747 A1 WO 2021087747A1
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WO
WIPO (PCT)
Prior art keywords
content
sensitive
user
push
push content
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PCT/CN2019/115734
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English (en)
French (fr)
Inventor
蔡绮芊
Original Assignee
深圳市欢太科技有限公司
Oppo广东移动通信有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 深圳市欢太科技有限公司, Oppo广东移动通信有限公司 filed Critical 深圳市欢太科技有限公司
Priority to CN201980099735.5A priority Critical patent/CN114303352B/zh
Priority to PCT/CN2019/115734 priority patent/WO2021087747A1/zh
Publication of WO2021087747A1 publication Critical patent/WO2021087747A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies

Definitions

  • This application relates to the technical field of electronic equipment, and more specifically, to a method, device, electronic equipment, and storage medium for processing push content.
  • electronic devices are used more and more widely, with more and more functions, and they have become one of the must-haves in people's daily life.
  • electronic devices can be used to display various contents for users to read or use.
  • this application proposes a method, device, electronic device, and storage medium for processing push content to solve the above-mentioned problems.
  • an embodiment of the present application provides a method for processing push content, which is applied to an electronic device, and the method includes: the electronic device receives push content to be displayed to a target user; when the push content satisfies the specified sensitivity When the conditions are met, the user portrait of the target user is obtained; the sensitive push content corresponding to the user portrait is determined from the push content according to the user portrait of the target user; the sensitive push content is blocked.
  • an embodiment of the present application provides a device for processing push content, which is applied to an electronic device, and the device includes: a push content receiving module for the electronic device to receive push content to be displayed to a target user; the user The portrait acquisition module is used to obtain the user portrait of the target user when the pushed content meets specified sensitive conditions; the sensitive push content determination module is used to determine from the pushed content according to the user portrait of the target user Sensitive push content corresponding to the user portrait; a sensitive push content shielding module for shielding the sensitive push content.
  • an embodiment of the present application provides an electronic device including a memory and a processor, the memory is coupled to the processor, the memory stores instructions, and the instructions are executed when the instructions are executed by the processor.
  • the processor executes the above method.
  • an embodiment of the present application provides a computer-readable storage medium, and the computer-readable storage medium stores program code, and the program code can be invoked by a processor to execute the foregoing method.
  • the method, device, electronic device, and storage medium for processing push content provided by the embodiments of the present application.
  • the electronic device receives push content to be displayed to the target user, and when the pushed content meets the specified sensitive conditions, obtains the user portrait of the target user, according to the target
  • the user portrait of the user, the sensitive push content corresponding to the user portrait is determined from the push content, and the sensitive push content is blocked, so that when the received push content meets the specified sensitive conditions, the user portrait of the target user is obtained and determined according to the user portrait
  • Sensitive push content is blocked to avoid showing inappropriate content to users, which affects the user experience and affects the push conversion rate.
  • FIG. 1 shows a schematic diagram of an application environment that can be used in a method for processing push content provided by an embodiment of the present application
  • FIG. 2 shows a schematic flowchart of a method for processing push content provided by an embodiment of the present application
  • FIG. 3 shows a schematic flowchart of a method for processing push content provided by another embodiment of the present application
  • FIG. 4 shows a schematic flowchart of an embodiment of step S202 of the method for processing push content shown in FIG. 3 of the present application;
  • FIG. 5 shows a schematic flowchart of another embodiment of step S202 of the method for processing push content shown in FIG. 3 of the present application;
  • FIG. 6 shows a schematic flowchart of still another embodiment of step S202 of the method for processing pushed content shown in FIG. 3 of the present application;
  • FIG. 7 shows a schematic flowchart of step S206 of the method for processing pushed content shown in FIG. 3 of the present application;
  • FIG. 8 shows a schematic flowchart of step S207 of the method for processing pushed content shown in FIG. 3 of the present application;
  • FIG. 9 shows a schematic flowchart of step S210 of the method for processing push content shown in FIG. 3 of the present application.
  • FIG. 10 shows a block diagram of a module for a processing device for pushing content provided by an embodiment of the present application
  • FIG. 11 shows a block diagram of an electronic device used to execute the method for processing pushed content according to an embodiment of the present application
  • Fig. 12 shows a storage unit for storing or carrying program code for implementing the method for processing push content according to the embodiment of the present application according to an embodiment of the present application.
  • Operators generally push content to electronic devices to achieve operational goals.
  • the operator will obtain the user portrait before the push.
  • the user portrait also known as the user role, is an effective tool for delineating the target user, contacting the user's appeal and design direction, and the user portrait has been widely used in various fields.
  • User portraits usually contain multiple dimensions of portrait features to characterize the appearance of users. For promotional activities, each activity needs to correspond to some user portrait features. All user portrait features targeted by the activity can form an activity portrait.
  • the target user trapping Since the current target user trapping is done through manual operation, after the target user is determined, it will be pushed in batches and displayed on all target electronic devices. Therefore, the target user selection is overly dependent on the behavior of the server. There is a lack of a secondary judgment process before the display, and there is the possibility of incomplete screening of user characteristics, unreasonable target customer circle, and inappropriate content displayed to users, which will affect the user experience and reduce the push conversion rate. For example, the operator wants to push the game to users who are interested in the game, so all users who are interested in the game are circled for push, but the game is not considered suitable for young users, so the game is pushed Giving it to young users who are not suitable for playing may lead to complaints from parents and even affect the company's reputation.
  • the inventor has discovered through long-term research and proposed the method, device, electronic equipment, and storage medium for processing push content provided by the embodiments of this application.
  • the target is obtained.
  • User portraits of users and based on the user portraits to determine sensitive push content to block, so as to avoid showing inappropriate content to users, which affects the user experience and affects the push conversion rate.
  • the specific method for processing the pushed content is described in detail in the subsequent embodiments.
  • FIG. 1 shows a schematic diagram of an application environment that can be used in the method for processing push content provided by an embodiment of the present application. It includes an electronic device 100 and an operator server 200, and the electronic device 100 and the operator server 200 are in communication connection to implement data interaction.
  • the operator server 200 can send push content to the electronic device 100.
  • the electronic device 100 and the operator server 200 can be connected via a data network or a wireless network.
  • the electronic device 100 and the operator server 200 When the electronic device 100 and the operator server 200 are connected via a data network, the electronic device 100 and the operator server 200 can be connected via a 2G network, a 3G network, 4G network, 5G network, etc., when the electronic device 100 and the operator server 200 are connected through a wireless network, the electronic device 100 and the operator server 200 can be connected through a wireless fidelity WiFi network, which is not limited here.
  • the electronic device 100 may be a smart phone, a tablet computer, a wearable electronic device, etc.
  • the operator server 200 may be a traditional server, a cloud server, etc., which is not limited herein.
  • FIG. 2 shows a schematic flowchart of a method for processing push content provided by an embodiment of the present application.
  • the method for processing push content is used to obtain a user profile of the target user when the received push content meets specified sensitive conditions, and determine the sensitive push content to block based on the user profile, so as to avoid showing inappropriate content to the user Thereby affecting the user experience and the issues affecting the push conversion rate.
  • the method for processing pushed content is applied to the processing device 300 for pushing content as shown in FIG. 10 and the electronic device 100 configured with the processing device 300 for pushing content (FIG. 11 ).
  • FIG. 10 shows a specific embodiment, the method for processing pushed content as shown in FIG. 10 and the electronic device 100 configured with the processing device 300 for pushing content (FIG. 11 ).
  • FIG. 11 shows a schematic flowchart of a method for processing push content provided by an embodiment of the present application.
  • the electronic device applied in this embodiment may be a smart phone, a tablet computer, a wearable electronic device, etc., which is not limited here.
  • the process shown in FIG. 2 will be described in detail below, and the method for processing the pushed content may specifically include the following steps:
  • Step S101 The electronic device receives the push content to be displayed to the target user.
  • the target user may be a user corresponding to the electronic device, that is, the target user is a legitimate user (owner) corresponding to the electronic device.
  • the electronic device may be logged in with a user identity document (ID), then the user corresponding to the user ID logged in by the electronic device may be determined as the target user.
  • the electronic device may record a biometric unlocking password.
  • the electronic device may record a fingerprint unlocking password, a face unlocking password, an iris unlocking password, etc., then the user corresponding to the biometric unlocking password recorded by the electronic device can be determined For the target user.
  • the electronic device may receive the push content sent by the operator server, and use the received push content as the push content to be displayed to the target user.
  • the push content may include advertisements, games, articles, audios, videos, links, etc., which are not limited here.
  • Step S102 When the pushed content meets a specified sensitive condition, obtain a user portrait of the target user.
  • the electronic settings may preset and store designated sensitive conditions, and the designated sensitive conditions are used as a basis for judging pushing content.
  • the designated sensitive condition can be a comprehensive and multi-dimensional sensitive condition constructed based on regional laws and regulations, national laws and regulations, operating rules, user rules, etc., and the constructed sensitive condition is stored in an electronic device as the designated sensitive condition.
  • the specified sensitive conditions can be created based on illegal images, illegal text, illegal audio, illegal videos, etc. set by regional laws and regulations, national laws and regulations, and can be created based on illegal links and illegal applications set by operating rules. , It can also be created based on the offending pictures, offending text, offending audio, offending video, offending applications, etc. set by the user rules, which are not limited here.
  • the electronic device can determine whether the pushed content meets the specified sensitive condition. Among them, when the judgment result indicates that the pushed content meets the specified sensitive condition, the user portrait of the target user can be obtained; when the judgment result indicates that the pushed content does not meet the specified sensitive condition, the pushed content can be displayed to the target user.
  • the designated sensitive condition may be the first designated sensitive information list, and the first designated sensitive information list records multiple sensitive contents. Therefore, after obtaining the pushed content, the electronic device can compare the pushed content with the first designated sensitive information list. Compare the multiple sensitive content recorded in the designated sensitive information list. When the pushed content includes content that matches any one of the multiple sensitive content, it is determined that the pushed content meets the specified sensitive conditions. When the pushed content does not include multiple sensitive content When the sensitive content matches the content, it is determined that the pushed content does not meet the specified sensitive conditions.
  • the multiple sensitive content recorded in the first designated sensitive information list includes "XX game”
  • the pushed content can be determined Meet the specified sensitive conditions.
  • the pushed content does not include “XX game”
  • the designated sensitive condition may be a second designated sensitive information list, and multiple sensitive types are recorded in the second designated sensitive information list. Therefore, after acquiring the pushed content, the electronic device can acquire the type of the pushed content. Then compare the type of the pushed content with the multiple sensitive types recorded in the second designated sensitive information list. When the type of the pushed content includes content that matches any one of the multiple sensitive types, it is determined that the pushed content satisfies the specified Sensitive conditions. When the type of the pushed content does not include types that match multiple sensitive types, it is determined that the pushed content does not meet the specified sensitive conditions.
  • the multiple sensitive types recorded in the second designated sensitive information list include "game type”
  • the type of the pushed content includes “game type”
  • the type of the pushed content does not include the "game type”
  • the user portrait of the target user when the pushed content meets the specified sensitive condition, can be obtained.
  • the electronic device can obtain the user portrait of the target user in advance and store it locally, and read the user portrait of the target user locally when the pushed content meets the specified sensitive condition, or obtain it from the server when the pushed content meets the specified sensitive condition
  • the user portrait of the target user is not limited here.
  • Step S103 Determine the sensitive push content corresponding to the user portrait from the push content according to the user portrait of the target user.
  • the electronic device can determine the sensitive push content corresponding to the user portrait from the push content according to the user portrait of the target user.
  • a mapping relationship between user portraits and sensitive content may be established in advance, and the mapping relationship may include multiple user portraits and multiple sensitive content, where multiple user portraits and multiple sensitive content can correspond one-to-one, and multiple User portrait can correspond to one sensitive content, one user portrait can correspond to multiple sensitive content, etc.
  • the user portrait of the target user can be obtained, and the user portrait of the target user can be compared with multiple user portraits in the pre-established mapping relationship to obtain a user portrait that matches the user portrait of the target user.
  • Step S104 shield the sensitive push content.
  • the sensitive push content corresponding to the user portrait is determined from the push content, it is characterized that the sensitive push content may have a bad influence on the target user. Therefore, the sensitive push content can be blocked, that is, it is not necessary. Show the sensitive push content to the target user to avoid showing inappropriate content to the user, thereby affecting the user experience and affecting the push conversion rate.
  • the electronic device receives the pushed content to be displayed to the target user, and when the pushed content meets the specified sensitive conditions, obtains the user portrait of the target user, and then pushes the target user’s portrait according to the target user’s user portrait.
  • the sensitive push content corresponding to the user portrait is determined in the content, and the sensitive push content is blocked, so that when the received push content meets the specified sensitive conditions, the user portrait of the target user is obtained, and the sensitive push content is determined to be blocked according to the user portrait. Avoid displaying inappropriate content to users, thereby affecting the user experience and affecting the push conversion rate.
  • FIG. 3 shows a schematic flowchart of a method for processing push content provided by another embodiment of the present application. This method is applied to the above-mentioned electronic equipment. The following will describe the process shown in FIG. 3 in detail.
  • the method for processing the pushed content may specifically include the following steps:
  • Step S201 The electronic device receives the push content to be displayed to the target user.
  • step S201 For the specific description of step S201, please refer to step S101, which will not be repeated here.
  • Step S202 Identify the pushed content.
  • the pushed content needs to be accurately identified before it can be judged whether the pushed content meets the specified sensitive conditions. Therefore, in this embodiment, the pushed content can be identified to determine whether the pushed content meets the specified sensitive condition through the identification.
  • the text information in the push content and the picture information in the push content can be identified to determine whether the text information in the push content meets the specified sensitive condition and the picture information meets the specified sensitive condition, respectively.
  • the text information meets the specified sensitive condition or the image information meets the specified sensitive condition
  • the text information does not meet the specified sensitive condition and the image information does not meet the specified sensitive condition
  • it can be determined that the pushed content does not meet the specified sensitive condition. Meet the specified sensitive conditions.
  • FIG. 4 shows a schematic flowchart of an embodiment of step S202 of the method for processing push content shown in FIG. 3 of the present application.
  • the process shown in FIG. 4 will be described in detail below, and the method may specifically include the following steps:
  • Step S2021A Acquire text information in the push content.
  • the electronic device may perform text recognition on the push content to extract text information in the push content.
  • the text information may include, but is not limited to, text, numbers, characters, and so on.
  • Step S2022A Perform a sensitive content search on the text information to obtain a sensitive content search result.
  • the designated sensitive condition preset and stored by the electronic device may be a first designated sensitive information list, and a plurality of sensitive contents are recorded in the first designated sensitive information list. Therefore, after obtaining the text information in the push content, the text information can be retrieved based on multiple sensitive content to obtain the sensitive content retrieval result.
  • multiple sensitive content can be retrieved in the text information in sequence, and when any one of the multiple sensitive content is retrieved in the text information, the first sensitive content retrieval result is obtained, wherein the first sensitive content retrieval result
  • the characterization text information includes sensitive content, that is, the characterization push content includes sensitive content, and the push content meets the specified sensitive conditions; when multiple sensitive content is not retrieved in the text information, the second sensitive content retrieval result is obtained, where the second The sensitive content search result indicates that the text information does not include sensitive content, that is, it indicates that the pushed content does not include sensitive content, and that the pushed content does not meet the specified sensitive conditions.
  • the multiple sensitive content recorded in the first designated sensitive information list includes "XX game”
  • you can search for "XX game” in the text information and obtain the "XX game search result"
  • the text information is retrieved
  • the first sensitive content retrieval result is obtained, and when the "XX game” is not retrieved in the pushed content, the second sensitive content retrieval result is obtained.
  • Step S2023A Determine whether the sensitive content is included in the text information based on the search result of the sensitive content.
  • FIG. 5 shows a schematic flowchart of another embodiment of step S202 of the method for processing push content shown in FIG. 3 of the present application.
  • the process shown in FIG. 5 will be described in detail below, and the method may specifically include the following steps:
  • Step S2021B Acquire text information in the push content.
  • the electronic device may perform text recognition on the push content to extract text information in the push content.
  • the text information may include, but is not limited to, text, numbers, characters, and so on.
  • Step S2022B Perform multi-label classification processing on the text information to obtain a multi-label classification processing result.
  • the designated sensitive condition preset and stored by the electronic device may be a second designated sensitive information list, and multiple sensitive types are recorded in the second designated sensitive information list. Therefore, after obtaining the text information in the push content, the text information can be subjected to multi-label classification processing to obtain the multi-label classification processing result. Specifically, after obtaining the text information in the pushed content, the text information may be classified and labeled with multiple labels through Natural Language Processing (NLP) technology, and the multi-label classification and labeling result can be obtained as the multi-label classification processing result. Among them, in this embodiment, there are one classification of the text information represented by the obtained multi-label classification processing result.
  • NLP Natural Language Processing
  • the determined classification of text information when the determined classification of text information is one, the determined classification can be compared with multiple sensitive types to determine whether the classification is consistent with the sensitive type.
  • the text information can be determined
  • the classification is sensitive content classification, that is, the probability that the classification of the text information is classified as sensitive content is greater than the specified probability, and the probability that the classification of the pushed content is classified as sensitive content is greater than the specified probability, that is, the pushed content meets the specified sensitive condition;
  • the types are inconsistent, it can be determined that the classification of the text information is not a sensitive content classification, that is, the probability of the classification of the classification information as a sensitive content classification is not greater than the specified probability, and the probability of the classification of the pushed content as a sensitive content classification is not greater than the specified probability, that is, the pushed content Does not meet the specified sensitive conditions.
  • the determined multiple classifications can be compared with multiple sensitive types respectively to determine whether the multiple classifications are consistent with the sensitive types, and the multiple classifications can be obtained from the multiple classifications.
  • the number of categories with the same sensitive type where, when the number of categories consistent with the sensitive type in multiple categories is greater than the specified number, it can be determined that the probability of the text information being classified as a sensitive content category is greater than the specified probability, and the classification of the pushed content is sensitive.
  • the probability of content classification is greater than the specified probability, that is, the pushed content meets the specified sensitive conditions; when the number of categories consistent with the sensitive type in multiple categories is not greater than the specified number, can it be determined that the probability of the text information classified as sensitive content category is not greater than With the specified probability, the probability that the pushed content is classified as sensitive content is not greater than the specified probability, that is, the pushed content does not meet the specified sensitive condition.
  • Step S2023B Based on the multi-label classification processing result, it is determined whether the probability of the text information being classified as a sensitive content classification is greater than a specified probability.
  • FIG. 6 shows a schematic flowchart of another embodiment of step S202 of the method for processing push content shown in FIG. 3 of the present application.
  • the process shown in FIG. 6 will be described in detail below, and the method may specifically include the following steps:
  • Step S2021C Obtain picture information in the pushed content.
  • the electronic device may perform picture recognition on the push content to extract picture information in the push content.
  • the picture information includes but is not limited to pictures and emoticons.
  • Step S2022C Perform image recognition on the picture information to obtain an image recognition result.
  • the picture information after obtaining the picture information in the push content, the picture information can be directly identified to determine whether the picture information is a sensitive picture and obtain the image recognition result, or after the picture information is converted into text information, the judgment Whether sensitive content is included in the text information, obtain the image recognition result.
  • the recognition of the picture information can be completed through the trained deep learning network to determine whether the picture information is a sensitive picture.
  • the image-to-text Optical Character Recognition (OCR) module can be called through the background to convert the image information into text information, and then the text information can be judged Whether sensitive content is included in.
  • OCR image-to-text Optical Character Recognition
  • the sensitive image when the sensitive image is directly identified from the image information or the sensitive content is identified from the text information converted from the image information, it can be determined that the image information includes sensitive content, which means that the pushed content includes sensitive content, that is, the pushed content satisfies Specify the sensitive conditions.
  • the sensitive image is not recognized directly from the image information and the sensitive content is not recognized in the text information converted from the image information, it can be determined that the image information does not include sensitive content, which means that the posted content does not include sensitive content.
  • Content that is, the pushed content does not meet the specified sensitive conditions.
  • Step S2023C Based on the image recognition result, determine whether the picture information includes sensitive content.
  • Step S203 When it is recognized that the pushed content includes sensitive content, it is determined that the pushed content meets a specified sensitive condition.
  • Step S204 When it is recognized that the probability that the pushed content is classified as sensitive content is greater than the specified probability, it is determined that the pushed content meets the specified sensitive condition.
  • Step S205 When the pushed content meets the specified sensitive condition, obtain the user portrait of the target user.
  • step S205 For the specific description of step S205, please refer to step S102, which will not be repeated here.
  • Step S206 Determine the restricted content for restricting the target user according to the user portrait of the target user.
  • the electronic device can determine the restriction content for restricting the target user according to the user portrait of the target user.
  • a mapping relationship between user portraits and restricted content may be established in advance. As shown in Table 1, the mapping relationship may include multiple user portraits and multiple restricted contents, where multiple user portraits and multiple restricted contents may be One-to-one correspondence, multiple user portraits can correspond to one restricted content, one user portrait can correspond to multiple restricted content, etc.
  • the user portrait of the target user can be obtained, and the user portrait of the target user can be compared with multiple user portraits in the pre-established mapping relationship to obtain a user portrait that matches the user portrait of the target user. Obtain the restricted content corresponding to the user portrait matching the user portrait of the target user based on the mapping relationship.
  • the restricted content can be determined as restricting the target user Restrict content.
  • the user portrait includes user attributes.
  • the restriction content for restricting the target user can be determined according to the user attributes of the target user.
  • user attributes may include user age, user location, user experience, user gender, and so on.
  • the restriction content for restricting the target user may be determined according to the user age of the target user.
  • the restriction content for restricting the target user may be determined according to the location of the user of the target user.
  • the restriction content for restricting the target user may be determined according to the user experience of the target user.
  • the restriction content for restricting the target user may be determined according to the user gender of the target user.
  • the user attribute including the user's location is located in different places and the corresponding restrictions that need to be restricted are different. For example, if the user's location is a relatively remote mountainous area, the restricted content that restricts the target user may include takeaway push.
  • the restricted content that restricts the target user may include takeaway push.
  • different user experiences correspond to different restricted content that needs to be restricted. For example, if user experience does not include stock trading experience, the restricted content restricting target users may include stock trading pushes.
  • different user attributes including user age correspond to different restricted content that needs to be restricted. For example, if the user is too young (underage), the restricted content for restricting target users may include game push.
  • the electronic device may determine the restriction type for restricting the target user according to the user portrait of the target user.
  • a mapping relationship between user portraits and restriction types may be established in advance. As shown in Table 2, the mapping relationship may include multiple user portraits and multiple restriction types, where multiple user portraits and multiple restriction types can be One-to-one correspondence, multiple user portraits can correspond to one restriction type, one user portrait can correspond to multiple restriction types, etc.
  • the user portrait of the target user can be obtained, and the user portrait of the target user can be compared with multiple user portraits in the pre-established mapping relationship to obtain a user portrait that matches the user portrait of the target user.
  • the restriction type can be determined as restricting the target user Restriction type.
  • FIG. 7 shows a schematic flowchart of step S206 of the method for processing push content shown in FIG. 3 of the present application.
  • the process shown in FIG. 7 will be described in detail below.
  • the sensitive push content includes a first sensitive push content and a second sensitive push content.
  • the method may specifically include the following steps:
  • Step S2061 When the user age of the target user is less than the first age, obtain first restricted content corresponding to the first age, and the first restricted content is used to represent restricted content for minors.
  • the user portrait of the target user includes user attributes, and the user attributes include user age.
  • the user age of the target user can be obtained, where the user age of the target user can be obtained from information entered by the target user, for example, obtained from the ID information entered by the target user, and the face entered by the target user. Obtaining from the information, etc., are not limited here.
  • the user age can be compared with a preset first age to determine whether the user age of the target user is less than the first age, where, when the user age of the target user is less than In the first age, the target user can be considered as a minor, and when the target user is not younger than the first age, the target user can be considered as an adult. Therefore, when the user age of the target user is less than the first age, it is determined that the target user is a minor, and the restricted content restricting minors can be obtained as the first restricted content, where the first restricted content is used to characterize the Restricted content for minors.
  • the first restricted content may include at least one of game content and novel content, so as to reduce the probability of minors playing games or reading novels.
  • Step S2062 Determine the first sensitive push content corresponding to the first restricted content from the push content.
  • the pushed content corresponding to the first restricted content may be determined from the pushed content as the first sensitive push content. For example, when it is determined that the first restricted content that restricts the target user is "XX game", the push content corresponding to "XX game” may be determined from the push content as the first sensitive push content.
  • Step S2063 When the user age of the target user is greater than the second age, obtain second restricted content corresponding to the second age, and the second restricted content is used to represent restricted content for the elderly.
  • the user portrait of the target user includes user attributes, and the user attributes include user age.
  • the user age of the target user can be obtained, where the user age of the target user can be obtained from information entered by the target user, for example, obtained from the ID information entered by the target user, and the face entered by the target user. Obtaining from the information, etc., are not limited here.
  • the user age can be compared with a preset second age to determine whether the user age of the target user is greater than the second age, where, when the user age of the target user is greater than At the second age, the target user can be considered to be an elderly person, and when the user age of the target user is not greater than the second age, the target user can be considered to be not an elderly person. Therefore, when the user age of the target user is greater than the second age, it is determined that the target user is an elderly person, and the restricted content restricting the elderly can be obtained as the second restricted content, where the second restricted content is used to characterize the elderly Restricted content.
  • the second restricted content may include at least one of shopping content and stock trading content, so as to reduce the probability of elderly people being deceived.
  • Step S2064 Determine the second sensitive push content corresponding to the second restricted content from the push content.
  • the push content corresponding to the second restricted content may be determined from the pushed content as the second sensitive push content. For example, when it is determined that the second restricted content that restricts the target user is "XX stock", the pushed content corresponding to "XX stock” can be determined from the pushed content as the second sensitive push content.
  • Step S2065 When the user age of the target user is not less than the first age and not greater than the second age, display the push content.
  • the push content can be directly displayed to the target user.
  • Step S207 Determine the sensitive push content corresponding to the restricted content from the push content.
  • the sensitive push content corresponding to the restricted content may be determined from the pushed content. For example, when it is determined that the restricted content that restricts the target user is "XX game", the push content corresponding to "XX game” can be determined from the push content as the sensitive push content.
  • the sensitive push content belonging to the restriction type can be determined from the push content. For example, when it is determined that the restriction type that restricts the target user is the "game type”, the push content belonging to the "game type” can be determined from the push content as the sensitive push content.
  • FIG. 8 shows a schematic flowchart of step S207 of the method for processing push content shown in FIG. 3 of the present application.
  • the process shown in FIG. 8 will be described in detail below, and the method may specifically include the following steps:
  • Step S2071 Search for content corresponding to the restricted content from the pushed content.
  • Step S2072 Determine the found content corresponding to the restricted content as the sensitive push content.
  • the pushed content may be retrieved based on the restricted content to find content corresponding to the restricted content from the pushed content, wherein, when the restricted content is found.
  • the content corresponding to the restricted content found can be determined as sensitive push content.
  • Step S208 When the push content is the sensitive push content, shield the push content.
  • the push content when the determined sensitive push content is the push content itself, the push content can be directly blocked. For example, if the pushed content is an A application and the determined sensitive push content is an A application, then the electronic device can directly block the A application, that is, directly block the pushed content.
  • Step S209 When the push content includes the sensitive push content and the push content to be displayed, shield the sensitive push content and display the push content to be displayed.
  • the sensitive push content when the determined sensitive push content occupies a portion of the push content, that is, when the push content includes the sensitive push content and the push content to be displayed, the sensitive push content may be shielded and the push content to be displayed is displayed. For example, if the pushed content includes an A application and a B application, and the determined sensitive push content is an A application, then the electronic device can directly block the A application and display the B application.
  • Step S210 When the push content does not include the sensitive push content, display the push content.
  • the push content when it is determined that the push content does not include sensitive push content, it indicates that the push content is suitable for being read by the target user, and therefore, the push content can be displayed to the target user.
  • FIG. 9 shows a schematic flowchart of step S210 of the method for processing push content shown in FIG. 3 of the present application.
  • the process shown in FIG. 9 will be described in detail below, and the method may specifically include the following steps:
  • Step S2101 Determine a content display mode corresponding to the user portrait based on the user portrait of the target user, where the user portrait is used to characterize the target user's display preference for the content displayed by the electronic device.
  • the user portrait of the target user can also be used to characterize the target user's display preference for the content displayed by the electronic device.
  • the user portrait can be used to characterize the target user's preference for the display position of the content displayed by the electronic device.
  • the preference of the display size of the displayed content, the preference of the display color of the displayed content, the preference of the display duration of the displayed content, etc., are not limited here.
  • the electronic device may determine the content display mode corresponding to the user portrait of the target user according to the user portrait of the target user. It is understandable that the content display mode determined according to the user portrait of the target user corresponds to the display preference of the target user for the content displayed by the electronic device. For example, if the user portrait characterizing the target user’s preference for the display position of the content displayed by the electronic device is the upper left of the electronic device, then the display position corresponding to the content display method determined according to the target user’s user portrait is the upper left of the electronic device square. For another example, if the user portrait indicates that the target user's preference for the display color of the content displayed by the electronic device is red, then the display color corresponding to the content display mode determined according to the user portrait of the target user is red.
  • a mapping relationship between user portraits and content display modes may be established in advance.
  • the mapping relationship may include multiple user portraits and multiple content display modes, where multiple user portraits and multiple content display modes are included.
  • the display mode can be one-to-one correspondence, multiple user portraits can correspond to one content display mode, one user portrait can correspond to multiple content display modes, and so on.
  • the user portrait of the target user can be obtained, and the user portrait of the target user can be compared with multiple user portraits in the pre-established mapping relationship to obtain a user portrait that matches the user portrait of the target user.
  • the content display mode corresponding to the user portrait matching the user portrait of the target user is obtained based on the mapping relationship, and the obtained content display mode is determined as the content display mode corresponding to the user portrait of the target user.
  • User portrait Content display method User Portrait 1 Content display method 1 User Portrait 2 Content display mode 2 User Portrait 3 Content display mode 3
  • Step S2102 Display the pushed content to the target user based on the content display mode.
  • the push content to be displayed to the target user may be displayed to the target user based on the determined content display mode, so that the display mode of the pushed content is improved. In line with user preferences, the conversion rate and user experience of the pushed content can be improved.
  • the push content may be adjusted based on the content display mode, so that the adjusted display mode of the push content is consistent with the content display mode. For example, if the font size of the pushed content is font size 4, and the determined font size of the content display method is font size 5, then the font size of the pushed content can be adjusted from font size 4 to font size 5 to make the adjustment
  • the font size of the pushed content is the same as the font size of the content display method.
  • the method for processing pushed content provided by another embodiment of the present application still has a higher probability that the pushed content includes sensitive content or that the pushed content is classified as a sensitive content category.
  • the probability is specified, it is determined that the pushed content meets the specified sensitive conditions to improve the accuracy of the judgment of the pushed content.
  • this embodiment also determines the restricted content that restricts the target user based on the user portrait of the target user, and then determines the sensitive push content based on the restricted content, so as to improve the accuracy of the obtained sensitive push content.
  • FIG. 10 shows a block diagram of a device 300 for processing push content provided by an embodiment of the present application.
  • the device 300 for processing push content is applied to the above-mentioned electronic equipment. The following will describe the block diagram shown in FIG. 10.
  • the device 300 for processing push content includes: a push content receiving module 310, a user portrait acquisition module 320, and sensitive push content
  • the determining module 330 and the sensitive push content shielding module 340 wherein:
  • the push content receiving module 310 is used for the electronic device to receive push content to be displayed to the target user.
  • the user portrait obtaining module 320 is configured to obtain a user portrait of the target user when the pushed content meets a specified sensitive condition.
  • the sensitive push content determination module 330 is configured to determine the sensitive push content corresponding to the user portrait from the push content according to the user portrait of the target user.
  • the sensitive push content determination module 330 includes: a restricted content determination sub-module and a sensitive push content determination sub-module, wherein:
  • the restricted content determining sub-module is used to determine the restricted content for restricting the target user according to the user portrait of the target user.
  • restriction content determining sub-module includes: a restriction type determining unit, wherein:
  • the restriction type determining unit is configured to determine the restriction type for restricting the target user according to the user portrait of the target user.
  • the user portrait includes user attributes
  • the restricted content determining sub-module includes: a restricted content determining unit, wherein:
  • the restricted content determining unit is configured to determine the restricted content for restricting the target user according to the user attribute of the target user.
  • the user attribute includes the age of the user
  • the restricted content determining unit includes: a restricted content determining subunit, wherein:
  • the restricted content determining subunit is used to determine the restricted content for restricting the target user according to the user age of the target user.
  • the sensitive push content includes first sensitive push content
  • the sensitive push content determination module 330 includes: a first restricted content acquisition submodule and a first sensitive push content determination submodule, wherein:
  • the first restricted content acquisition sub-module is used to acquire the first restricted content corresponding to the first age when the user age of the target user is less than the first age, and the first restricted content is used to characterize the target user People’s restricted content.
  • the first sensitive push content determination submodule is configured to determine the first sensitive push content corresponding to the first restricted content from the push content.
  • the sensitive push content includes second sensitive push content
  • the sensitive push content determination module 330 includes: a second restricted content acquisition submodule and a second sensitive push content determination submodule, wherein:
  • the second restricted content acquisition sub-module is used to acquire the second restricted content corresponding to the second age when the user age of the target user is greater than the second age, and the second restricted content is used to characterize the target user’s age Restricted content.
  • the second sensitive push content determination submodule is configured to determine the second sensitive push content corresponding to the second restricted content from the push content.
  • the sensitive push content determination module 330 includes: a push content display sub-module, wherein:
  • the push content display submodule is configured to display the push content when the user age of the target user is not less than the first age and not greater than the second age.
  • the sensitive push content determination sub-module is configured to determine the sensitive push content corresponding to the restricted content from the push content.
  • the sensitive push content determination sub-module includes: a first sensitive push content determination unit, wherein:
  • the first sensitive push content determining unit is configured to determine the sensitive push content belonging to the restricted type from the push content.
  • the sensitive push content determination sub-module includes: a restricted content search unit and a second sensitive push content determination unit, wherein:
  • the restricted content searching unit is configured to search for content corresponding to the restricted content from the pushed content.
  • the second sensitive push content determining unit is configured to determine the found content corresponding to the restricted content as the sensitive push content.
  • the sensitive push content shielding module 340 is configured to shield the sensitive push content.
  • the sensitive push content shielding module 340 includes: a push content shielding submodule, a push content display submodule to be displayed, and a push content display submodule, wherein:
  • the push content shielding submodule is used to shield the push content when the push content is the sensitive push content.
  • the to-be-displayed push content display sub-module is configured to shield the sensitive push content and display the to-be-displayed push content when the push content includes the sensitive push content and the push content to be displayed.
  • the push content display submodule is configured to display the push content when the push content does not include the sensitive push content.
  • the push content display submodule includes: a content display mode determination unit and a push content display unit, wherein:
  • the content display mode determining unit is configured to determine a content display mode corresponding to the user portrait based on the user portrait of the target user, and the user portrait is used to characterize the display of the content displayed by the electronic device by the target user Preference.
  • the pushed content display unit is configured to display the pushed content to the target user based on the content display mode.
  • the device 300 for processing pushed content further includes: a pushed content identification module, a first designated sensitive condition determination module, and a second designated sensitive condition determination module, wherein:
  • the push content identification module is used to identify the push content.
  • the push content recognition module includes: a text information acquisition submodule, a sensitive content retrieval submodule, and a first sensitive content determination submodule, wherein:
  • the text information acquisition sub-module is used to acquire the text information in the push content.
  • the sensitive content retrieval sub-module is used to perform sensitive content retrieval on the text information to obtain sensitive content retrieval results.
  • the first sensitive content determination sub-module is configured to determine whether the sensitive content is included in the text information based on the sensitive content retrieval result.
  • the push content recognition module includes: a text information acquisition submodule, a text information classification submodule, and a second sensitive content determination submodule, wherein:
  • the text information acquisition sub-module is used to acquire the text information in the push content.
  • the text information classification sub-module is used to perform multi-label classification processing on the text information to obtain a multi-label classification processing result.
  • the second sensitive content determination sub-module is configured to determine whether the probability of the text information being classified as a sensitive content classification is greater than a specified probability based on the multi-label classification processing result.
  • the push content identification module includes: a picture information acquisition submodule, a recognition result acquisition submodule, and a third sensitive content determination submodule, wherein:
  • the picture information acquisition sub-module is used to acquire the picture information in the push content.
  • the recognition result obtaining sub-module is used to perform image recognition on the picture information to obtain an image recognition result.
  • the third sensitive content determining submodule is configured to determine whether the image information includes sensitive content based on the image recognition result.
  • the first designated sensitive condition determining module is configured to determine that the pushed content meets the designated sensitive condition when it is recognized that the pushed content includes sensitive content.
  • the second designated sensitive condition determination module is configured to determine that the pushed content meets the designated sensitive condition when the probability of identifying that the pushed content is classified as a sensitive content category is greater than the designated probability.
  • the coupling between the modules may be electrical, mechanical or other forms of coupling.
  • each functional module in each embodiment of the present application may be integrated into one processing module, or each module may exist alone physically, or two or more modules may be integrated into one module.
  • the above-mentioned integrated modules can be implemented in the form of hardware or software function modules.
  • FIG. 11 shows a structural block diagram of an electronic device 100 provided by an embodiment of the present application.
  • the electronic device 100 may be an electronic device capable of running application programs, such as a smart phone, a tablet computer, or an e-book.
  • the electronic device 100 in this application may include one or more of the following components: a processor 110, a memory 120, and one or more application programs.
  • One or more application programs may be stored in the memory 120 and configured to be Or multiple processors 110 execute, and one or more programs are configured to execute the method described in the foregoing method embodiment.
  • the processor 110 may include one or more processing cores.
  • the processor 110 uses various interfaces and lines to connect various parts of the entire electronic device 100, and executes by running or executing instructions, programs, code sets, or instruction sets stored in the memory 120, and calling data stored in the memory 120.
  • Various functions and processing data of the electronic device 100 may adopt at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA).
  • DSP Digital Signal Processing
  • FPGA Field-Programmable Gate Array
  • PDA Programmable Logic Array
  • the processor 110 may integrate one or a combination of a central processing unit (CPU), a graphics processing unit (GPU), a modem, and the like.
  • the CPU mainly processes the operating system, user interface, and application programs; the GPU is used to render and draw the content to be displayed; the modem is used to process wireless communication. It can be understood that the above-mentioned modem may not be integrated into the processor 110, but may be implemented by a communication chip alone.
  • the memory 120 may include random access memory (RAM) or read-only memory (Read-Only Memory).
  • the memory 120 may be used to store instructions, programs, codes, code sets or instruction sets.
  • the memory 120 may include a program storage area and a data storage area, where the program storage area may store instructions for implementing the operating system and instructions for implementing at least one function (such as touch function, sound playback function, image playback function, etc.) , Instructions used to implement the following various method embodiments, etc.
  • the data storage area can also store data (such as phone book, audio and video data, chat record data) created by the terminal 100 during use.
  • FIG. 12 shows a structural block diagram of a computer-readable storage medium provided by an embodiment of the present application.
  • the computer-readable medium 400 stores program code, and the program code can be invoked by a processor to execute the method described in the foregoing method embodiment.
  • the computer-readable storage medium 400 may be an electronic memory such as flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM.
  • the computer-readable storage medium 400 includes a non-transitory computer-readable storage medium.
  • the computer-readable storage medium 400 has a storage space for executing the program code 410 of any method step in the above-mentioned method. These program codes can be read from or written into one or more computer program products.
  • the program code 410 may be compressed in a suitable form, for example.
  • the methods, devices, electronic equipment, and storage media for processing push content receive push content to be displayed to the target user, and when the push content meets the specified sensitive conditions, obtain the target user’s User portrait, according to the user portrait of the target user, the sensitive push content corresponding to the user portrait is determined from the push content, and the sensitive push content is shielded, so that the user portrait of the target user can be obtained when the received push content meets the specified sensitive conditions. And according to the user portrait, the sensitive push content is determined to be blocked, so as to avoid showing inappropriate content to the user, which will affect the user experience and affect the push conversion rate.

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Abstract

本申请公开了一种推送内容的处理方法、装置、电子设备以及存储介质，涉及电子设备技术领域。该方法应用于电子设备，所述方法包括：电子设备接收待展示给目标用户的推送内容，当推送内容满足指定敏感条件时，获取目标用户的用户画像，根据目标用户的用户画像，从推送内容中确定与用户画像对应的敏感推送内容，屏蔽敏感推送内容。本申请实施例提供的推送内容的处理方法、装置、电子设备以及存储介质通过在接收到的推送内容满足指定敏感条件时，获取目标用户的用户画像，并根据用户画像确定敏感推送内容进行屏蔽，以避免将不合适的内容展示给用户从而影响用户体验以及影响推送转化率的问题。

Description

推送内容的处理方法、装置、电子设备以及存储介质 技术领域
本申请涉及电子设备技术领域，更具体地，涉及一种推送内容的处理方法、装置、电子设备以及存储介质。
背景技术
随着科学技术的发展，电子设备的使用越来越广泛，功能越来越多，已经成为人们日常生活中的必备之一。目前，电子设备可以用于展示各种内容，以供用户阅读或使用。
发明内容
鉴于上述问题，本申请提出了一种推送内容的处理方法、装置、电子设备以及存储介质，以解决上述问题。
第一方面，本申请实施例提供了一种推送内容的处理方法，应用于电子设备，所述方法包括：所述电子设备接收待展示给目标用户的推送内容；当所述推送内容满足指定敏感条件时，获取所述目标用户的用户画像；根据所述目标用户的用户画像，从所述推送内容中确定与所述用户画像对应的敏感推送内容；屏蔽所述敏感推送内容。
第二方面，本申请实施例提供了一种推送内容的处理装置，应用于电子设备，所述装置包括：推送内容接收模块，用于所述电子设备接收待展示给目标用户的推送内容；用户画像获取模块，用于当所述推送内容满足指定敏感条件时，获取所述目标用户的用户画像；敏感推送内容确定模块，用于根据所述目标用户的用户画像，从所述推送内容中确定与所述用户画像对应的敏感推送内容；敏感推送内容屏蔽模块，用于屏蔽所述敏感推送内容。
第三方面，本申请实施例提供了一种电子设备，包括存储器和处理器，所述存储器耦接到所述处理器，所述存储器存储指令，当所述指令由所述处理器执行时所述处理器执行上述方法。
第四方面，本申请实施例提供了一种计算机可读取存储介质，所述计算机可读取存储介质中存储有程序代码，所述程序代码可被处理器调用执行上述方法。
本申请实施例提供的推送内容的处理方法、装置、电子设备以及存储介质，电子设备接收待展示给目标用户的推送内容，当推送内容满足指定敏感条件时，获取目标用户的用户画像，根据目标用户的用户画像，从推送内容中确定与用户画像对应的敏感推送内容，屏蔽敏感推送内容，从而通过在接收到的推送内容满足指定敏感条件时，获取目标用户的用户画像，并根据用户画像确定敏感推送内容进行屏蔽，以避免将不合适的内容展示给用户从而影响用户体验以及影响推送转化率的问题。
附图说明
为了更清楚地说明本申请实施例中的技术方案，下面将对实施例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本申请的一些实施例，对于本领域技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其它的附图。
图1示出了可用于本申请实施例提供的推送内容的处理方法的应用环境示意图；
图2示出了本申请一个实施例提供的推送内容的处理方法的流程示意图；
图3示出了本申请又一个实施例提供的推送内容的处理方法的流程示意图；
图4示出了本申请的图3所示的推送内容的处理方法的步骤S202的一个实施例的流程示意图；
图5示出了本申请的图3所示的推送内容的处理方法的步骤S202的又一个实施例的流程示意图；
图6示出了本申请的图3所示的推送内容的处理方法的步骤S202的再一个实施例的流程示意图；
图7示出了本申请的图3所示的推送内容的处理方法的步骤S206的流程示意图；
图8示出了本申请的图3所示的推送内容的处理方法的步骤S207的流程示意图；
图9示出了本申请的图3所示的推送内容的处理方法的步骤S210的流程示意图；
图10示出了本申请实施例提供的推送内容的处理装置的模块框图；
图11示出了本申请实施例用于执行根据本申请实施例的推送内容的处理方法的电子设备的框图；
图12示出了本申请实施例的用于保存或者携带实现根据本申请实施例的推送内容的处理方法的程序代码的存储单元。
具体实施方式
为了使本技术领域的人员更好地理解本申请方案，下面将结合本申请实施例中的附图，对本申请实施例中的技术方案进行清楚、完整地描述。
运营方一般会通过向电子设备推送内容以达到运营目的。通常，运营方在推送前会获取用户画像，其中，用户画像又称用户角色，是一种勾画目标用户、联系用户诉求及设计方向的有效工具，用户画像在各领域得到了广泛的应用。用户画像通常包含多个维度的画像特征来表征用户的样子，对于促销活动，每个活动都需要对应一些用户画像特征，活动针对的所有用户画像特征即可形成活动画像，通过活动画像与用户画像进行对比，将包含活动画像的画像特征的用户画像圈进活动人群，即可生成促销活动的活动人群，以针对该活动人群进行活动投放，以实现目标用户的精准圈取，再进行统一、批量的推送，以提升推送内容的点击率与资源利用率，同时最小化无用推送信息对用户体验的负面影响。
由于目前的目标用户圈取是通过人工操作的方式完成的，确定目标用户后即进行批量的推送，并展示在所有目标电子设备上，因此，目标用户筛选过度依赖于服务端的行为，而且，在展示前缺乏一个二次判断的过程，存在用户特征筛选不完整、目标客户圈取不合理、把不合适的内容展示给用户，从而影响用户体验并降低推送转化率的可能性。比如，运营方希望把游戏推送给对游戏感兴趣的用户，因此圈取了所有对游戏感兴趣的用户进行推送，但未考虑到该游戏不适合低龄用户的情况，这样，该游戏就被推送给了不适合玩的低龄用户，可能导致家长投诉，甚至影响公司声誉。
针对上述问题，发明人经过长期的研究发现，并提出了本申请实施例提供的推送内容的处理方法、装置、电子设备以及存储介质，通过在接收到的推送内容满足指定敏感条件时，获取目标用户的用户画像，并根据用户画像确定敏感推送内容进行屏蔽，以避免将不合适的内容展示给用户从而影响用户体验以及影响推送转化率的问题。其中，具体的推送内容的处理方法在后续的实施例中进行详细的说明。
下面将针对可用于本申请实施例提供的推送内容的处理方法的环境示意图进行描述。
请参阅图1，图1示出了可用于本申请实施例提供的推送内容的处理方法的应用环境示意图。其包括电子设备100和运营商服务器200，电子设备100和运营商服务器200通信连接以实现数据交互，例如，运营商服务器200可以发送推送内容至电子设备100。其中，电子设备100和运营商服务器200可以通过数据网络或无线网络连接，当电子设备100和运营商服务器200通过数据网络连接时，电子设备100和运营商服务器200可以通过2G网络、3G网络、4G网络、5G网络等连接，当电子设备100和运营商服务器200通过无线网络连接时，电子设备100和运营商服务器200可以通过无线保真WiFi网络连接，在此不做限定。其中，电子设备100可以为智能手机、平板电脑、穿戴式电子设备等，运营商服务器200可以为传统服务器，云服务器等，在此不做限定。
请参阅图2，图2示出了本申请一个实施例提供的推送内容的处理方法的流程示意图。所述推送内容的处理方法用于通过在接收到的推送内容满足指定敏感条件时，获取目标用户的用户画像，并根据用户画像确定敏感推送内容进行屏蔽，以避免将不合适的 内容展示给用户从而影响用户体验以及影响推送转化率的问题。在具体的实施例中，所述推送内容的处理方法应用于如图10所示的推送内容的处理装置300以及配置有推送内容的处理装置300的电子设备100(图11)。下面将以电子设备为例，说明本实施例的具体流程，当然，可以理解的，本实施例所应用的电子设备可以为智能手机、平板电脑、穿戴式电子设备等，在此不做限定。下面将针对图2所示的流程进行详细的阐述，所述推送内容的处理方法具体可以包括以下步骤：
步骤S101：所述电子设备接收待展示给目标用户的推送内容。
在本实施例中，目标用户可以为电子设备对应的用户，即目标用户为电子设备对应的合法用户(主人)。例如，电子设备可以登录有用户身份认证标识(Identity document，ID)，那么，可以将电子设备登录的用户ID对应的用户确定为目标用户。又例如，电子设备可以记录有生物特征解锁密码，例如，电子设备可以记录有指纹解锁密码、人脸解锁密码、虹膜解锁密码等，那么，可以将电子设备记录的生物特征解锁密码对应的用户确定为目标用户。
在一些实施方式中，电子设备可以接收运营商服务器发送的推送内容，并将接收到的推送内容作为待展示给目标用户的推送内容。其中，该推送内容可以包括广告、游戏、文章、音频、视频、链接等，在此不做限定。
步骤S102：当所述推送内容满足指定敏感条件时，获取所述目标用户的用户画像。
在一些实施方式中，电子设置可以预先设置并存储指定敏感条件，该指定敏感条件用于作为推送内容的判断依据。其中，指定敏感条件可以是根据区域法律法规、国家法律法规、运营规则、用户规则等方面出发，所构建的全面且多维的敏感条件，将所构建的敏感条件存储在电子设备作为指定敏感条件。例如，指定敏感条件可以是根据区域法律法规、国家法律法规所设定的违规图片、违规文本、违规音频、违规视频等创建的，可以是根据运营规则所设定的违规链接、违规应用等创建的，也可以是根据用户规则所设定的违规图片、违规文本、违规音频、违规视频、违规应用等创建的，在此不做限定。
在本实施例中，电子设备在获取推送内容后，可以判断推送内容是否满足指定敏感条件。其中，当判断结果表征推送内容满足指定敏感条件时，可以获取目标用户的用户画像；当判断结果表征推送内容不满足指定敏感条件时，可以向目标用户展示推送内容。
在一些实施方式中，指定敏感条件可以为第一指定敏感信息列表，该第一指定敏感信息列表中记录有多个敏感内容，因此，电子设备在获取推送内容后，可以将推送内容与第一指定敏感信息列表中记录的多个敏感内容进行对比，当推送内容包括与多个敏感内容中的任一敏感内容匹配的内容时，确定推送内容满足指定敏感条件，当推送内容不包括与多个敏感内容匹配的内容时，确定推送内容不满足指定敏感条件。例如，若第一指定敏感信息列表中记录的多个敏感内容包括“XX游戏”，则可以判断推送内容中是否包括“XX游戏”，当推送内容中包括“XX游戏”时，可以确定推送内容满足指定敏感条件，当推送内容中不包括“XX游戏”时，可以确定推送内容不满足指定敏感条件。
在一些实施方式中，指定敏感条件可以为第二指定敏感信息列表，该第二指定敏感信息列表中记录有多个敏感类型，因此，电子设备在获取推送内容后，可以获取推送内容的类型，然后将推送内容的类型与第二指定敏感信息列表中记录的多个敏感类型进行比较，当推送内容的类型包括与多个敏感类型中的任一敏感类型匹配的内容时，确定推送内容满足指定敏感条件，当推送内容的类型不包括与多个敏感类型匹配的类型时，确定推送内容不满足指定敏感条件。例如，若第二指定敏感信息列表中记录的多个敏感类型包括“游戏类型”，则可以判断推送内容的类型中是否包括“游戏类型”，当推送内容的类型中包括“游戏类型”时，可以确定推送内容满足指定敏感条件，当推送内容的类型中不包括“游戏类型”时，可以确定推送内容不满足指定敏感条件。
在一些实施方式中，当推送内容满足指定敏感条件时，可以获取目标用户的用户画像。其中，电子设备可以预先获取目标用户的用户画像存储在本地，并在推送内容满足指定敏感 条件时，从本地读取目标用户的用户画像，也可以在推送内容满足指定敏感条件时，从服务器获取目标用户的用户画像，在此不做限定。
步骤S103：根据所述目标用户的用户画像，从所述推送内容中确定与所述用户画像对应的敏感推送内容。
在本实施例中，电子设备在获取到目标用户的用户画像后，可以根据目标用户的用户画像，从推送内容中确定与用户画像对应的敏感推送内容。在一些实施方式中，可以预先建立用户画像和敏感内容的映射关系，该映射关系可以包括多个用户画像和多个敏感内容，其中多个用户画像和多个敏感内容可以一一对应、多个用户画像可以和一个敏感内容对应、一个用户画像可以和多个敏感内容对应等。在本实施例中，可以获取目标用户的用户画像，再将目标用户的用户画像和预先建立的映射关系中的多个用户画像进行对比，以获取与目标用户的用户画像匹配的用户画像，再基于映射关系获取与目标用户的用户画像匹配的用户画像对应的敏感内容，在确定与目标用户的用户画像匹配的用户画像对应的敏感内容后，再从推送内容中查找与目标用户的用户画像匹配的用户画像对应的敏感内容匹配的推送内容确定为敏感推送内容。
步骤S104：屏蔽所述敏感推送内容。
在一些实施方式中，在从推送内容中确定与用户画像对应的敏感推送内容后，表征该敏感推送内容对于目标用户而言可能存在不好的影响，因此，可以屏蔽敏感推送内容，即可以不向目标用户展示该敏感推送内容，以避免将不合适的内容展示给用户从而影响用户体验以及影响推送转化率的问题。
本申请一个实施例提供的推送内容的处理方法，电子设备接收待展示给目标用户的推送内容，当推送内容满足指定敏感条件时，获取目标用户的用户画像，根据目标用户的用户画像，从推送内容中确定与用户画像对应的敏感推送内容，屏蔽敏感推送内容，从而通过在接收到的推送内容满足指定敏感条件时，获取目标用户的用户画像，并根据用户画像确定敏感推送内容进行屏蔽，以避免将不合适的内容展示给用户从而影响用户体验以及影响推送转化率的问题。
请参阅图3，图3示出了本申请又一个实施例提供的推送内容的处理方法的流程示意图。该方法应用于上述电子设备，下面将针对图3所示的流程进行详细的阐述，所述推送内容的处理方法具体可以包括以下步骤：
步骤S201：所述电子设备接收待展示给目标用户的推送内容。
其中，步骤S201的具体描述请参阅步骤S101，在此不再赘述。
步骤S202：对所述推送内容进行识别。
其中，推送内容需要被准确识别，才能判断推送内容是否满足指定敏感条件。因此，在本实施例中，可以对推送内容进行识别，以通过识别判断推送内容是否满足指定敏感条件。在一些实施方式中，可以对推送内容中的文本信息进行识别和对推送内容中的图片信息进行识别，以分别判断推送内容中的文本信息是否满足指定敏感条件以及图片信息是否满足指定敏感条件，其中，当文本信息满足指定敏感条件或图片信息满足指定敏感条件时，可以确定推送内容满足指定敏感条件，当文本信息不满足指定敏感条件且图片信息不满足指定敏感条件时，可以确定推送内容不满足指定敏感条件。
请参阅图4，图4示出了本申请的图3所示的推送内容的处理方法的步骤S202的一个实施例的流程示意图。下面将针对图4所示的流程进行详细的阐述，所述方法具体可以包括以下步骤：
步骤S2021A：获取所述推送内容中的文本信息。
在一些实施方式中，电子设备在接收到待展示给目标用户的推送内容后，可以对推送内容进行文本识别以提取推送内容中的文本信息。在本实施例中，该文本信息可以包括但不限于文字、数字、字符等。
步骤S2022A：对所述文本信息进行敏感内容检索，获得敏感内容检索结果。
在一些实施方式中，电子设备预先设置并存储的指定敏感条件可以为第一指定敏感信息列表，该第一指定敏感信息列表中记录有多个敏感内容。因此，在获取推送内容中的文本信息后，可以基于多个敏感内容对文本信息进行检索，以获得敏感内容检索结果。具体地，可以在文本信息中依次检索多个敏感内容，当在文本信息中检索到多个敏感内容中的任一敏感内容时，获得第一敏感内容检索结果，其中，第一敏感内容检索结果表征文本信息中包括敏感内容，即表征推送内容中包括敏感内容，推送内容满足指定敏感条件；当在文本信息中没有检索到多个敏感内容时，获得第二敏感内容检索结果，其中，第二敏感内容检索结果表征文本信息中不包括敏感内容，即表征推送内容中不包括敏感内容，推送内容不满足指定敏感条件。
例如，若第一指定敏感信息列表中记录的多个敏感内容包括“XX游戏”，则可以在文本信息中检索“XX游戏”，并获得“XX游戏检索结果”，当在文本信息中检索到“XX游戏”时，获得第一敏感内容检索结果，当推送内容中没有检索到“XX游戏”时，获得第二敏感内容检索结果。
步骤S2023A：基于所述敏感内容检索结果，确定所述文本信息中是否包括所述敏感内容。
请参阅图5，图5示出了本申请的图3所示的推送内容的处理方法的步骤S202的又一个实施例的流程示意图。下面将针对图5所示的流程进行详细的阐述，所述方法具体可以包括以下步骤：
步骤S2021B：获取所述推送内容中的文本信息。
在一些实施方式中，电子设备在接收到待展示给目标用户的推送内容后，可以对推送内容进行文本识别以提取推送内容中的文本信息。在本实施例中，该文本信息可以包括但不限于文字、数字、字符等。
步骤S2022B：对所述文本信息进行多标签分类处理，获得多标签分类处理结果。
在一些实施方式中，电子设备预先设置并存储的指定敏感条件可以为第二指定敏感信息列表，该第二指定敏感信息列表中记录有多个敏感类型。因此，在获取推送内容中的文本信息后，可以对文本信息进行多标签分类处理，以获得多标签分类处理结果。具体地，在获取推送内容中的文本信息后，可以通过自然语音处理(Natural Language Processing，NLP)技术对文本信息进行多标签分类标记，获得多标签分类标记结果作为多标签分类处理结果。其中，在本实施例中，所获得的多标签分类处理结果表征的文本信息的分类为一个为多个。
其中，当所确定的文本信息的分类为一个时，可以将确定的一个分类与多个敏感类型进行比较，以判断该分类是否与敏感类型一致，当该分类与敏感类型一致时，可以确定文本信息的分类为敏感内容分类，即表征文本信息的分类为敏感内容分类的概率大于指定概率，推送内容的分类为敏感内容分类的概率大于指定概率，即推送内容满足指定敏感条件；当该分类与敏感类型不一致时，可以确定文本信息的分类不是敏感内容分类，即表征分类信息的分类为敏感内容分类的概率不大于指定概率，推送内容的分类为敏感内容分类的概率不大于指定概率，即推送内容不满足指定敏感条件。
其中，当所确定的文本信息的分类为多个时，可以将确定的多个分类分别与多个敏感类型进行比较，以分别判断多个分类是否与敏感类型一致，并从多个分类中获取与敏感类型一致的分类的数量，其中，当多个分类中与敏感类型一致的分类的数量大于指定数量时，可以确定文本信息的分类为敏感内容分类的概率大于指定概率，推送内容的分类为敏感内容分类的概率大于指定概率，即推送内容满足指定敏感条件；当多个分类中与敏感类型一致的分类的数量不大于指定数量时吗，可以确定文本信息的分类为敏感内容分类的概率不大于指定概率，推送内容的分类为敏感内容分类的概率不大于指定概率，即推送内容不满足指定敏感条件。
步骤S2023B：基于所述多标签分类处理结果，确定所述文本信息的分类为敏感内容分 类的概率是否大于指定概率。
请参阅图6，图6示出了本申请的图3所示的推送内容的处理方法的步骤S202的再一个实施例的流程示意图。下面将针对图6所示的流程进行详细的阐述，所述方法具体可以包括以下步骤：
步骤S2021C：获取所述推送内容中的图片信息。
在一些实施方式中，电子设备在接收到待展示给目标用户的推送内容后，可以对推送内容进行图片识别以提取推送内容中的图片信息。在本实施例中，该图片信息包括但不限于图片和表情。
步骤S2022C：对所述图片信息进行图像识别，获得图像识别结果。
在一些实施方式中，在获取推送内容中的图片信息后，可以直接对图片信息进行识别，以判断图片信息是否为敏感图片并获得图像识别结果，也可以将图片信息转换为文本信息后，判断文本信息中是否包括敏感内容，获得图像识别结果。其中，当直接对图片信息进行识别时，可以通过已训练的深度学习网络完成图片信息的识别，以判断图片信息是否为敏感图片。当将图片信息转换为文本信息后，判断文本信息中是否包括敏感内容时，可以通过后台调用图像转文字光学字符识别(Optical Character Recognition，OCR)模块将图片信息转换为文本信息，再判断文本信息中是否包括敏感内容。
其中，当直接从图片信息中识别到敏感图片或从图片信息转换得到的文本信息中识别到敏感内容时，可以确定图片信息中包括敏感内容，即表征推送内容中包括敏感内容，即推送内容满足指定敏感条件，当直接从图片信息中没有识别到敏感图片且从图片信息转换得到的文本信息中没有识别到敏感内容时，可以确定图片信息中不包括敏感内容，即表征推送内容中不包括敏感内容，即推送内容不满足指定敏感条件。
步骤S2023C：基于所述图像识别结果，确定所述图片信息中是否包括敏感内容。
步骤S203：当识别到所述推送内容包括敏感内容时，确定所述推送内容满足指定敏感条件。
步骤S204：当识别到所述推送内容的分类为敏感内容分类的概率大于指定概率时，确定所述推送内容满足指定敏感条件。
步骤S205：当所述推送内容满足指定敏感条件时，获取所述目标用户的用户画像。
其中，步骤S205的具体描述请参阅步骤S102，在此不再赘述。
步骤S206：根据所述目标用户的用户画像，确定对所述目标用户进行限制的限制内容。
在本实施例中，电子设备在获取到目标用户的用户画像后，可以根据目标用户的用户画像，确定对目标用户进行限制的限制内容。在一些实施方式中，可以预先建立用户画像和限制内容的映射关系，如表1所示，该映射关系可以包括多个用户画像和多个限制内容，其中多个用户画像和多个限制内容可以一一对应、多个用户画像可以和一个限制内容对应、一个用户画像可以和多个限制内容对应等。在本实施例中，可以获取目标用户的用户画像，再将目标用户的用户画像和预先建立的映射关系中的多个用户画像进行对比，以获取与目标用户的用户画像匹配的用户画像，再基于映射关系获取与目标用户的用户画像匹配的用户画像对应的限制内容，在确定与目标用户的用户画像匹配的用户画像对应的限制内容时，可以将该限制内容确定为对目标用户进行限制的限制内容。
表1
用户画像 限制内容
用户画像1 限制内容1
用户画像2 限制内容2
用户画像3 限制内容3
在一些实施方式中，用户画像包括用户属性。基于此，在本实施例中，可以根据目标用 户的用户属性，确定对所述目标用户进行限制的限制内容。其中，用户属性可以包括用户年龄、用户所在地、用户经历、用户性别等。其中，当用户属性包括用户年龄时，可以根据目标用户的用户年龄，确定对所述目标用户进行限制的限制内容。当用户属性包括用户所在地时，可以根据目标用户的用户所在地，确定对所述目标用户进行限制的限制内容。当用户属性包括用户经历时，可以根据目标用户的用户经历，确定对所述目标用户进行限制的限制内容。当用户属性包括用户性别时，可以根据目标用户的用户性别，确定对所述目标用户进行限制的限制内容。
以用户属性包括用户所在地为例，用户位于不同的地方其所对应的需要进行限制的限制内容不同，例如，用户所在地为比较偏远的山区，则对目标用户进行限制的限制内容可以包括外卖推送。以用户属性包括用户经历为例，用户经历不同其所对应的需要进行限制的限制内容不同，例如，用户经历不包括炒股经历，则对目标用户进行限制的限制内容可以包括炒股推送。以用户属性包括用户年龄为例，用户年龄不同其所对应的需要进行限制的限制内容不同，例如，用户年龄过小(未成年)，则对目标用户进行限制的限制内容可以包括游戏推送。
在一些实施方式中，电子设备在获取到目标用户的用户画像后，可以根据目标用户的用户画像，确定对目标用户进行限制的限制类型。在一些实施方式中，可以预先建立用户画像和限制类型的映射关系，如表2所示，该映射关系可以包括多个用户画像和多个限制类型，其中多个用户画像和多个限制类型可以一一对应、多个用户画像可以和一个限制类型对应、一个用户画像可以和多个限制类型对应等。在本实施例中，可以获取目标用户的用户画像，再将目标用户的用户画像和预先建立的映射关系中的多个用户画像进行对比，以获取与目标用户的用户画像匹配的用户画像，再基于映射关系获取与目标用户的用户画像匹配的用户画像对应的限制类型，在确定与目标用户的用户画像匹配的用户画像对应的限制类型时，可以将该限制类型确定为对目标用户进行限制的限制类型。
表2
用户画像 限制类型
用户画像1 限制类型1
用户画像2 限制类型2
用户画像3 限制类型3
请参阅图7，图7示出了本申请的图3所示的推送内容的处理方法的步骤S206的流程示意图。下面将针对图7所示的流程进行详细的阐述，所述敏感推送内容包括第一敏感推送内容和第二敏感推送内容，所述方法具体可以包括以下步骤：
步骤S2061：当所述目标用户的用户年龄小于第一年龄时，获取与所述第一年龄对应的第一限制内容，所述第一限制内容用于表征针对未成年人的限制内容。
在一些实施方式中，目标用户的用户画像包括用户属性，用户属性包括用户年龄。在本实施例中，可以获取目标用户的用户年龄，其中，目标用户的用户年龄可以通过目标用户输入的信息中获取，例如，通过目标用户输入的ID信息中获取、通过目标用户输入的人脸信息中获取等，在此不做限定。其中，在获取到目标用户的用户年龄后，可以将用户年龄和预先设定的第一年龄进行比较，以判断该目标用户的用户年龄是否小于第一年龄，其中，当目标用户的用户年龄小于第一年龄时，可以认为目标用户为未成年人，当目标用户的用户年龄不小于第一年龄时，可以认为目标用户为成年人。因此，当目标用户的用户年龄小于第一年龄时，确定目标用户为未成年人，可以获取对未成年人进行限制的限制内容作为第一限制内容，其中，该第一限制内容用于表征针对未成年人的限制内容。例如，该第一限制内容可以包括游戏内容和小说内容中的至少一种，以降低未成年人玩游戏或看小说的几率。
步骤S2062：从所述推送内容中确定与所述第一限制内容对应的第一敏感推送内容。
进一步地，在确定对目标用户进行限制的第一限制内容后，可以从推送内容中确定与第 一限制内容对应的推送内容作为第一敏感推送内容。例如，当确定对目标用户进行限制的第一限制内容为“XX游戏”时，可以从推送内容中确定与“XX游戏”对应的推送内容作为第一敏感推送内容。
步骤S2063：当所述目标用户的用户年龄大于第二年龄时，获取与所述第二年龄对应的第二限制内容，所述第二限制内容用于表征针对老年人的限制内容。
在一些实施方式中，目标用户的用户画像包括用户属性，用户属性包括用户年龄。在本实施例中，可以获取目标用户的用户年龄，其中，目标用户的用户年龄可以通过目标用户输入的信息中获取，例如，通过目标用户输入的ID信息中获取、通过目标用户输入的人脸信息中获取等，在此不做限定。其中，在获取到目标用户的用户年龄后，可以将用户年龄和预先设定的第二年龄进行比较，以判断该目标用户的用户年龄是否大于第二年龄，其中，当目标用户的用户年龄大于第二年龄时，可以认为目标用户为老年人，当目标用户的用户年龄不大于第二年龄时，可以认为目标用户不是老年人。因此，当目标用户的用户年龄大于第二年龄时，确定目标用户为老年人，可以获取对老年人进行限制的限制内容作为第二限制内容，其中，该第二限制内容用于表征针对老年人的限制内容。例如，该第二限制内容可以包括购物内容和炒股内容中的至少一种，以降低老年人被欺骗的几率。
步骤S2064：从所述推送内容中确定与所述第二限制内容对应的所述第二敏感推送内容。
进一步地，在确定对目标用户进行限制的第二限制内容后，可以从推送内容中确定与第二限制内容对应的推送内容作为第二敏感推送内容。例如，当确定对目标用户进行限制的第二限制内容为“XX股票”时，可以从推送内容中确定与“XX股票”对应的推送内容作为第二敏感推送内容。
步骤S2065：当所述目标用户的用户年龄不小于所述第一年龄且不大于所述第二年龄时，展示所述推送内容。
在一些实施方式中，当目标用户的用户年龄不小于第一年龄且不大于第二年龄时，表征目标用户既不是未成年人，也不是老年人，因此，可以直接向目标用户展示推送内容。
步骤S207：从所述推送内容中确定与所述限制内容对应的敏感推送内容。
在一些实施方式中，在确定对目标用户进行限制的限制内容后，可以从推送内容中确定与限制内容对应的敏感推送内容。例如，当确定对目标用户进行限制的限制内容为“XX游戏”时，可以从推送内容中确定与“XX游戏”对应的推送内容作为敏感推送内容。
在一些实施方式中，在确定对目标用户进行限制的限制类型后，可以从推送内容中确定属于所述限制类型的敏感推送内容。例如，当确定对目标用户进行限制的限制类型为“游戏类型”时，可以从推送内容中确定属于“游戏类型”的推送内容作为敏感推送内容。
请参阅图8，图8示出了本申请的图3所示的推送内容的处理方法的步骤S207的流程示意图。下面将针对图8所示的流程进行详细的阐述，所述方法具体可以包括以下步骤：
步骤S2071：从所述推送内容中查找与所述限制内容对应的内容。
步骤S2072：将查找到的与所述限制内容对应的内容确定为所述敏感推送内容。
在一些实施方式中，在确定对目标用户进行限制的限制内容后，可以基于限制内容对推送内容进行检索，以从推送内容中查找与限制内容对应的内容，其中，当查找到与限制内容对应的内容时，可以将查找到的与限制内容对应的内容确定为敏感推送内容。
步骤S208：当所述推送内容为所述敏感推送内容时，屏蔽所述推送内容。
在一些实施方式中，当所确定的敏感推送内容为推送内容本身时，可以直接屏蔽该推送内容。例如，若推送内容为A应用程序，所确定的敏感推送内容为A应用程序，那么，电子设备可以直接屏蔽A应用程序，即直接屏蔽推送内容。
步骤S209：当所述推送内容包括所述敏感推送内容和待展示推送内容时，屏蔽所述敏 感推送内容并展示所述待展示推送内容。
在一些实施方式中，当所确定的敏感推送内容占推送内容的部分时，即当推送内容包括敏感推送内容和待展示推送内容时，可以屏蔽敏感推送内容并展示待展示推送内容。例如，若推送内容包括A应用程序和B应用程序，所确定的敏感推送内容为A应用程序，那么，电子设备可以直接屏蔽A应用程序，并展示B应用程序。
步骤S210：当所述推送内容不包括所述敏感推送内容时，展示所述推送内容。
在一些实施方式中，当确定推送内容中不包括敏感推送内容时，表征推送内容均适合被目标用户阅读，因此，可以向目标用户展示推送内容。
请参阅图9，图9示出了本申请的图3所示的推送内容的处理方法的步骤S210的流程示意图。下面将针对图9所示的流程进行详细的阐述，所述方法具体可以包括以下步骤：
步骤S2101：基于所述目标用户的用户画像，确定与所述用户画像对应的内容展示方式，所述用户画像用于表征所述目标用户对于所述电子设备所展示内容的展示偏好。
于本实施例中，该目标用户的用户画像还可以用于表征目标用户对于电子设备所展示内容的展示偏好，例如，用户画像可以用于表征目标用户对于电子设备所展示内容的展示位置的偏好、所展示内容的展示大小的偏好、所展示内容的展示颜色的偏好、所展示内容的展示时长的偏好等，在此不做限定。
在一些实施方式中，电子设备在获取到目标用户的用户画像后，可以根据目标用户的用户画像确定与目标用户的用户画像对应的内容展示方式。可以理解的是，根据目标用户的用户画像所确定的内容展示方式与目标用户对于电子设备所展示内容的展示偏好相对应。例如，若用户画像表征目标用户对于电子设备所展示内容的展示位置的偏好为电子设备的左上方时，那么，根据目标用户的用户画像确定的内容展示方式所对应的展示位置为电子设备的左上方。又例如，若用户画像表征目标用户对于电子设备所展示内容的展示颜色的偏好为红色时，那么，根据目标用户的用户画像确定的内容展示方式所对应的展示颜色为红色。
在一些实施方式中，可以预先建立用户画像和内容展示方式的映射关系，如表3所示，该映射关系可以包括多个用户画像和多个内容展示方式，其中多个用户画像和多个内容展示方式可以一一对应、多个用户画像可以和一个内容展示方式对应、一个用户画像可以和多个内容展示方式对应等。在本实施例中，可以获取目标用户的用户画像，再将目标用户的用户画像和预先建立的映射关系中的多个用户画像进行对比，以获取与目标用户的用户画像匹配的用户画像，再基于映射关系获取与目标用户的用户画像匹配的用户画像对应的内容展示方式，将所获取的内容展示方式确定为目标用户的用户画像对应的内容展示方式。
表3
用户画像 内容展示方式
用户画像1 内容展示方式1
用户画像2 内容展示方式2
用户画像3 内容展示方式3
步骤S2102：基于所述内容展示方式向所述目标用户展示所述推送内容。
在一些实施方式中，在确定与目标用户的用户画像对应的内容展示方式后，可以基于所确定的内容展示方式向目标用户展示待展示给目标用户的推送内容，从而使得推送内容的展示方式更符合用户的喜好，可以提升推送内容的转化率和用户体验。
作为一种方式，在确定目标用户的用户画像对应的内容展示方式后，可以基于该内容展示方式对推送内容进行调整，以使得调整后的推送内容的呈现方式与内容展示方式一致。例如，若推送内容的字体大小为四号字体，所确定的内容展示方式的字体大小为 五号字体，那么，可以将推送内容的字体大小从四号字体调整为五号字体，以使得调整后的推送内容的字体大小与内容展示方式的字体大小一致。
本申请又一个实施例提供的推送内容的处理方法，相较于图2所示的推送内容的处理方法，本实施例还在推送内容包括敏感内容或推送内容的分类为敏感内容分类的概率大于指定概率时，确定推送内容满足指定敏感条件，以提升推送内容判断的准确性。另外，本实施例还根据目标用户的用户画像确定对目标用户进行限制的限制内容，再基于限制内容确定敏感推送内容，以提升获得的敏感推送内容的准确性。
请参阅图10，图10示出了本申请实施例提供的推送内容的处理装置300的模块框图。该推送内容的处理装置300应用于上述电子设备，下面将针对图10所示的框图进行阐述，所述推送内容的处理装置300包括：推送内容接收模块310、用户画像获取模块320、敏感推送内容确定模块330以及敏感推送内容屏蔽模块340，其中：
推送内容接收模块310，用于所述电子设备接收待展示给目标用户的推送内容。
用户画像获取模块320，用于当所述推送内容满足指定敏感条件时，获取所述目标用户的用户画像。
敏感推送内容确定模块330，用于根据所述目标用户的用户画像，从所述推送内容中确定与所述用户画像对应的敏感推送内容。
进一步地，所述敏感推送内容确定模块330包括：限制内容确定子模块和敏感推送内容确定子模块，其中：
限制内容确定子模块，用于根据所述目标用户的用户画像，确定对所述目标用户进行限制的限制内容。
进一步地，所述限制内容确定子模块包括：限制类型确定单元，其中：
限制类型确定单元，用于根据所述目标用户的用户画像，确定对所述目标用户进行限制的限制类型。
进一步地，所述用户画像包括用户属性，所述限制内容确定子模块包括：限制内容确定单元，其中：
限制内容确定单元，用于根据所述目标用户的用户属性，确定对所述目标用户进行限制的限制内容。
进一步地，所述用户属性包括用户年龄，所述限制内容确定单元包括：限制内容确定子单元，其中：
限制内容确定子单元，用于根据所述目标用户的用户年龄，确定对所述目标用户进行限制的限制内容。
进一步地，所述敏感推送内容包括第一敏感推送内容，所述敏感推送内容确定模块330包括：第一限制内容获取子模块和第一敏感推送内容确定子模块，其中：
第一限制内容获取子模块，用于当所述目标用户的用户年龄小于第一年龄时，获取与所述第一年龄对应的第一限制内容，所述第一限制内容用于表征针对未成年人的限制内容。
第一敏感推送内容确定子模块，用于从所述推送内容中确定与所述第一限制内容对应的第一敏感推送内容。
进一步地，所述敏感推送内容包括第二敏感推送内容，所述敏感推送内容确定模块330包括：第二限制内容获取子模块和第二敏感推送内容确定子模块，其中：
第二限制内容获取子模块，用于当所述目标用户的用户年龄大于第二年龄时，获取与所述第二年龄对应的第二限制内容，所述第二限制内容用于表征针对老年人的限制内容。
第二敏感推送内容确定子模块，用于从所述推送内容中确定与所述第二限制内容对应的所述第二敏感推送内容。
进一步地，所述敏感推送内容确定模块330包括：推送内容展示子模块，其中：
推送内容展示子模块，用于当所述目标用户的用户年龄不小于所述第一年龄且不大于所述第二年龄时，展示所述推送内容。
敏感推送内容确定子模块，用于从所述推送内容中确定与所述限制内容对应的敏感推送内容。
进一步地，所述敏感推送内容确定子模块包括：第一敏感推送内容确定单元，其中：
第一敏感推送内容确定单元，用于从所述推送内容中确定属于所述限制类型的敏感推送内容。
进一步地，所述敏感推送内容确定子模块包括：限制内容查找单元和第二敏感推送内容确定单元，其中：
限制内容查找单元，用于从所述推送内容中查找与所述限制内容对应的内容。
第二敏感推送内容确定单元，用于将查找到的与所述限制内容对应的内容确定为所述敏感推送内容。
敏感推送内容屏蔽模块340，用于屏蔽所述敏感推送内容。
进一步地，所述敏感推送内容屏蔽模块340包括：推送内容屏蔽子模块、待展示推送内容展示子模块以及推送内容展示子模块，其中：
推送内容屏蔽子模块，用于当所述推送内容为所述敏感推送内容时，屏蔽所述推送内容。
待展示推送内容展示子模块，用于当所述推送内容包括所述敏感推送内容和待展示推送内容时，屏蔽所述敏感推送内容并展示所述待展示推送内容。
推送内容展示子模块，用于当所述推送内容不包括所述敏感推送内容时，展示所述推送内容。
进一步地，所述推送内容展示子模块包括：内容展示方式确定单元和推送内容展示单元，其中：
内容展示方式确定单元，用于基于所述目标用户的用户画像，确定与所述用户画像对应的内容展示方式，所述用户画像用于表征所述目标用户对于所述电子设备所展示内容的展示偏好。
推送内容展示单元，用于基于所述内容展示方式向所述目标用户展示所述推送内容。
进一步地，所述推送内容的处理装置300还包括：推送内容识别模块、第一指定敏感条件确定模块以及第二指定敏感条件确定模块，其中：
推送内容识别模块，用于对所述推送内容进行识别。
进一步地，所述推送内容识别模块包括：文本信息获取子模块、敏感内容检索子模块以及第一敏感内容确定子模块，其中：
文本信息获取子模块，用于获取所述推送内容中的文本信息。
敏感内容检索子模块，用于对所述文本信息进行敏感内容检索，获得敏感内容检索结果。
第一敏感内容确定子模块，用于基于所述敏感内容检索结果，确定所述文本信息中是否包括所述敏感内容。
进一步地，所述推送内容识别模块包括：文本信息获取子模块、文本信息分类子模块以及第二敏感内容确定子模块，其中：
文本信息获取子模块，用于获取所述推送内容中的文本信息。
文本信息分类子模块，用于对所述文本信息进行多标签分类处理，获得多标签分类处理结果。
第二敏感内容确定子模块，用于基于所述多标签分类处理结果，确定所述文本信息的分类为敏感内容分类的概率是否大于指定概率。
进一步地，所述推送内容识别模块包括：图片信息获取子模块、识别结果获得子模块以及第三敏感内容确定子模块，其中：
图片信息获取子模块，用于获取所述推送内容中的图片信息。
识别结果获得子模块，用于对所述图片信息进行图像识别，获得图像识别结果。
第三敏感内容确定子模块，用于基于所述图像识别结果，确定所述图片信息中是否包括敏感内容。
第一指定敏感条件确定模块，用于当识别到所述推送内容包括敏感内容时，确定所述推送内容满足指定敏感条件。
第二指定敏感条件确定模块，用于当识别到所述推送内容的分类为敏感内容分类的概率大于指定概率时，确定所述推送内容满足指定敏感条件。
所属领域的技术人员可以清楚地了解到，为描述的方便和简洁，上述描述装置和模块的具体工作过程，可以参考前述方法实施例中的对应过程，在此不再赘述。
在本申请所提供的几个实施例中，模块相互之间的耦合可以是电性，机械或其它形式的耦合。
另外，在本申请各个实施例中的各功能模块可以集成在一个处理模块中，也可以是各个模块单独物理存在，也可以两个或两个以上模块集成在一个模块中。上述集成的模块既可以采用硬件的形式实现，也可以采用软件功能模块的形式实现。
请参阅图11，其示出了本申请实施例提供的一种电子设备100的结构框图。该电子设备100可以是智能手机、平板电脑、电子书等能够运行应用程序的电子设备。本申请中的电子设备100可以包括一个或多个如下部件：处理器110、存储器120以及一个或多个应用程序，其中一个或多个应用程序可以被存储在存储器120中并被配置为由一个或多个处理器110执行，一个或多个程序配置用于执行如前述方法实施例所描述的方法。
其中，处理器110可以包括一个或者多个处理核。处理器110利用各种接口和线路连接整个电子设备100内的各个部分，通过运行或执行存储在存储器120内的指令、程序、代码集或指令集，以及调用存储在存储器120内的数据，执行电子设备100的各种功能和处理数据。可选地，处理器110可以采用数字信号处理(Digital Signal Processing，DSP)、现场可编程门阵列(Field－Programmable Gate Array，FPGA)、可编程逻辑阵列(Programmable Logic Array，PLA)中的至少一种硬件形式来实现。处理器110可集成中央处理器(Central Processing Unit，CPU)、图形处理器(Graphics Processing Unit，GPU)和调制解调器等中的一种或几种的组合。其中，CPU主要处理操作系统、用户界面和应用程序等；GPU用于负责待显示内容的渲染和绘制；调制解调器用于处理无线通信。可以理解的是，上述调制解调器也可以不集成到处理器110中，单独通过一块通信芯片进行实现。
存储器120可以包括随机存储器(Random Access Memory，RAM)，也可以包括只读存储器(Read-Only Memory)。存储器120可用于存储指令、程序、代码、代码集或指令集。存储器120可包括存储程序区和存储数据区，其中，存储程序区可存储用于实现操作系统的指令、用于实现至少一个功能的指令(比如触控功能、声音播放功能、图像播放功能等)、用于实现下述各个方法实施例的指令等。存储数据区还可以存储终端100在使用中所创建的数据(比如电话本、音视频数据、聊天记录数据)等。
请参阅图12，其示出了本申请实施例提供的一种计算机可读存储介质的结构框图。该计算机可读介质400中存储有程序代码，所述程序代码可被处理器调用执行上述方法实施例中所描述的方法。
计算机可读存储介质400可以是诸如闪存、EEPROM(电可擦除可编程只读存储器)、EPROM、硬盘或者ROM之类的电子存储器。可选地，计算机可读存储介质400包括非易失性计算机可读介质(non-transitory computer-readable storage medium)。计算机可读存储介质400具有执行上述方法中的任何方法步骤的程序代码410的存储空间。这些程序代码可以从一个或者多个计算机程序产品中读出或者写入到这一个或者多个计算机程序产品中。程序代码410可以例如以适当形式进行压缩。
综上所述，本申请实施例提供的推送内容的处理方法、装置、电子设备以及存储介质，电子设备接收待展示给目标用户的推送内容，当推送内容满足指定敏感条件时，获取目标用户的用户画像，根据目标用户的用户画像，从推送内容中确定与用户画像对应的敏感推送内容，屏蔽敏感推送内容，从而通过在接收到的推送内容满足指定敏感条件 时，获取目标用户的用户画像，并根据用户画像确定敏感推送内容进行屏蔽，以避免将不合适的内容展示给用户从而影响用户体验以及影响推送转化率的问题。
最后应说明的是：以上实施例仅用以说明本申请的技术方案，而非对其限制；尽管参照前述实施例对本申请进行了详细的说明，本领域的普通技术人员当理解：其依然可以对前述各实施例所记载的技术方案进行修改，或者对其中部分技术特征进行等同替换；而这些修改或者替换，并不驱使相应技术方案的本质脱离本申请各实施例技术方案的精神和范围。

Claims (20)

  1. 一种推送内容的处理方法，其特征在于，应用于电子设备，所述方法包括：
    所述电子设备接收待展示给目标用户的推送内容；
    当所述推送内容满足指定敏感条件时，获取所述目标用户的用户画像；
    根据所述目标用户的用户画像，从所述推送内容中确定与所述用户画像对应的敏感推送内容；
    屏蔽所述敏感推送内容。
  2. 根据权利要求1所述的方法，其特征在于，根据所述目标用户的用户画像，从所述推送内容中确定与所述用户画像对应的敏感推送内容，包括：
    根据所述目标用户的用户画像，确定对所述目标用户进行限制的限制内容；
    从所述推送内容中确定与所述限制内容对应的敏感推送内容。
  3. 根据权利要求2所述的方法，其特征在于，所述根据所述目标用户的用户画像，确定对所述目标用户进行限制的限制内容，包括：
    根据所述目标用户的用户画像，确定对所述目标用户进行限制的限制类型；
    所述从所述推送内容中确定与所述限制内容对应的敏感推送内容，包括：
    从所述推送内容中确定属于所述限制类型的敏感推送内容。
  4. 根据权利要求2或3所述的方法，其特征在于，所述从所述推送内容中确定与所述限制内容对应的敏感推送内容，包括：
    从所述推送内容中查找与所述限制内容对应的内容；
    将查找到的与所述限制内容对应的内容确定为所述敏感推送内容。
  5. 根据权利要求2-4任一项所述的方法，其特征在于，所述用户画像包括用户属性，所述根据所述目标用户的用户画像，确定对所述目标用户进行限制的限制内容，包括：
    根据所述目标用户的用户属性，确定对所述目标用户进行限制的限制内容。
  6. 根据权利要求5所述的方法，其特征在于，所述用户属性包括用户年龄，所述根据所述目标用户的属性信息，确定对所述目标用户进行限制的限制内容，包括：
    根据所述目标用户的用户年龄，确定对所述目标用户进行限制的限制内容。
  7. 根据权利要求6所述的方法，其特征在于，所述敏感推送内容包括第一敏感推送内容，所述根据所述目标用户的用户画像，从所述推送内容中确定与所述用户画像对应的敏感推送内容，包括：
    当所述目标用户的用户年龄小于第一年龄时，获取与所述第一年龄对应的第一限制内容，所述第一限制内容用于表征针对未成年人的限制内容；
    从所述推送内容中确定与所述第一限制内容对应的第一敏感推送内容。
  8. 根据权利要求7所述的方法，其特征在于，所述敏感推送内容包括第二敏感推送内容，所述根据所述目标用户的用户画像，从所述推送内容中确定与所述用户画像对应的敏感推送内容，包括：
    当所述目标用户的用户年龄大于第二年龄时，获取与所述第二年龄对应的第二限制内容，所述第二限制内容用于表征针对老年人的限制内容；
    从所述推送内容中确定与所述第二限制内容对应的所述第二敏感推送内容。
  9. 根据权利要求8所述的方法，其特征在于，所述方法还包括：
    当所述目标用户的用户年龄不小于所述第一年龄且不大于所述第二年龄时，展示所述推送内容。
  10. 根据权利要求8或9所述的方法，其特征在于，所述第一限制内容包括游戏内容和小说内容中的至少一种，所述第二限制内容包括购物内容。
  11. 根据权利要求1-10任一项所述的方法，其特征在于，所述当所述推送内容满足指定敏感条件时，获取所述目标用户的用户画像之前，还包括：
    对所述推送内容进行识别；
    当识别到所述推送内容包括敏感内容时，确定所述推送内容满足指定敏感条件；或
    当识别到所述推送内容的分类为敏感内容分类的概率大于指定概率时，确定所述推送内容满足指定敏感条件。
  12. 根据权利要求11所述的方法，其特征在于，所述对所述推送内容进行识别，包括：
    获取所述推送内容中的文本信息；
    对所述文本信息进行敏感内容检索，获得敏感内容检索结果；
    基于所述敏感内容检索结果，确定所述文本信息中是否包括所述敏感内容。
  13. 根据权利要求11所述的方法，其特征在于，所述对所述推送内容进行识别，包括：
    获取所述推送内容中的文本信息；
    对所述文本信息进行多标签分类处理，获得多标签分类处理结果；
    基于所述多标签分类处理结果，确定所述文本信息的分类为敏感内容分类的概率是否大于指定概率。
  14. 根据权利要求11-13任一项所述的方法，其特征在于，所述对所述推送内容进行识别，包括：
    获取所述推送内容中的图片信息；
    对所述图片信息进行图像识别，获得图像识别结果；
    基于所述图像识别结果，确定所述图片信息中是否包括敏感内容。
  15. 根据权利要求1-14任一项所述的方法，其特征在于，所述屏蔽所述敏感推送内容，包括：
    当所述推送内容为所述敏感推送内容时，屏蔽所述推送内容；或
    当所述推送内容包括所述敏感推送内容和待展示推送内容时，屏蔽所述敏感推送内容并展示所述待展示推送内容。
  16. 根据权利要求15所述的方法，其特征在于，所述方法还包括：
    当所述推送内容不包括所述敏感推送内容时，展示所述推送内容。
  17. 根据权利要求16所述的方法，其特征在于，所述展示所述推送内容，包括：
    基于所述目标用户的用户画像，确定与所述用户画像对应的内容展示方式，所述用户画像用于表征所述目标用户对于所述电子设备所展示内容的展示偏好；
    基于所述内容展示方式向所述目标用户展示所述推送内容。
  18. 一种推送内容的处理装置，其特征在于，应用于电子设备，所述装置包括：
    推送内容接收模块，用于所述电子设备接收待展示给目标用户的推送内容；
    用户画像获取模块，用于当所述推送内容满足指定敏感条件时，获取所述目标用户的用户画像；
    敏感推送内容确定模块，用于根据所述目标用户的用户画像，从所述推送内容中确定与所述用户画像对应的敏感推送内容；
    敏感推送内容屏蔽模块，用于屏蔽所述敏感推送内容。
  19. 一种电子设备，其特征在于，包括存储器和处理器，所述存储器耦接到所述处理器，所述存储器存储指令，当所述指令由所述处理器执行时所述处理器执行如权利要求1-17任一项所述的方法。
  20. 一种计算机可读取存储介质，其特征在于，所述计算机可读取存储介质中存储有程序代码，所述程序代码可被处理器调用执行如权利要求1-17任一项所述的方法。
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