WO2021057354A1 - 视频内容的展示方法、客户端及存储介质 - Google Patents

视频内容的展示方法、客户端及存储介质 Download PDF

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Publication number
WO2021057354A1
WO2021057354A1 PCT/CN2020/110582 CN2020110582W WO2021057354A1 WO 2021057354 A1 WO2021057354 A1 WO 2021057354A1 CN 2020110582 W CN2020110582 W CN 2020110582W WO 2021057354 A1 WO2021057354 A1 WO 2021057354A1
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WIPO (PCT)
Prior art keywords
video
displayed
client
display
control instruction
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PCT/CN2020/110582
Other languages
English (en)
French (fr)
Inventor
连伟钦
涂游
宋洪基
Original Assignee
北京字节跳动网络技术有限公司
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Application filed by 北京字节跳动网络技术有限公司 filed Critical 北京字节跳动网络技术有限公司
Priority to EP20867974.6A priority Critical patent/EP4037327A4/en
Priority to JP2022518976A priority patent/JP7482216B2/ja
Publication of WO2021057354A1 publication Critical patent/WO2021057354A1/zh
Priority to US17/706,536 priority patent/US11750879B2/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H04N21/814—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts comprising emergency warnings

Definitions

  • the embodiments of the present disclosure relate to a screen-opening advertisement delivery technology in the application program field, and in particular, to a display method, client and storage medium of video content.
  • terminals such as smart phones, tablet computers and smart watches have begun to enter people's work and life. More and more people use client applications on terminals to obtain corresponding information. Accordingly, more and more advertisers will choose to place open-screen advertisements on client applications.
  • the open-screen advertisement that is, the advertisement will be displayed directly when the client application is opened.
  • the display method of the open-screen advertisement can play a very good advertising role, and it is one of the most popular forms of advertising by advertisers.
  • the embodiments of the present disclosure provide a video content display method, client and storage medium.
  • an embodiment of the present disclosure provides a method for displaying video content, including: after receiving an opening instruction, detecting current state parameters;
  • the preset display condition is used to determine whether to display the preloaded video data to be displayed video content
  • the target video corresponding to the information stream to be displayed is played, so as to realize the display of the video content.
  • the target video includes: a video to be displayed corresponding to the preloaded video data, and a natural information stream video corresponding to the current information stream.
  • the method before the playing the target video corresponding to the information stream to be displayed, the method further includes:
  • the pre-stored simulation start image and/or the pre-stored simulation start video are displayed.
  • the playing the target video corresponding to the information stream to be displayed includes:
  • the natural information flow video is played.
  • control instruction includes: viewing, switching or continuous playing.
  • the playing the natural information stream video based on the control instruction includes:
  • the natural information flow video is played.
  • the playing the natural information stream video based on the control instruction includes:
  • the playing the natural information stream video based on the control instruction includes:
  • the method further includes:
  • the playing the video to be displayed includes:
  • the video to be displayed is displayed according to preset time parameters, preset component configuration, and preset animation effects.
  • the method before the reading the preloaded video data, the method further includes:
  • the preloading task corresponding to the video content to be displayed; wherein the preloading task carries the preloading strategy to be displayed; the preloading strategy is used to perform preset network parameters and preset data parameters for the video content to be displayed limits;
  • embodiments of the present disclosure provide a client, the client includes: a detection unit, a reading unit, an acquisition unit, and a playback unit,
  • the reading unit is configured to read pre-loaded video data if the current state parameter meets a preset display condition; wherein, the preset display condition is used to determine whether to display the pre-loaded video data to be displayed video content;
  • the acquiring unit is configured to embed the preloaded video data into the current information stream to obtain the information stream to be displayed;
  • the playing unit is configured to play the target video corresponding to the information stream to be displayed in response to the start instruction, so as to realize the display of the video content.
  • the target video includes: a video to be displayed corresponding to the preloaded video data, and a natural information stream video corresponding to the current information stream.
  • the client further includes: a display unit,
  • the acquiring unit is further configured to acquire a pre-stored simulation start image and/or a pre-stored simulation start video after receiving a start instruction before playing the target video corresponding to the information stream to be displayed;
  • the display unit is configured to display the pre-stored simulation start image and/or the pre-stored simulation start video in response to the start instruction.
  • the playing unit is specifically configured to remove the pre-stored simulation start image and/or the pre-stored simulation start video; and play the video to be displayed, and receive a control instruction corresponding to the video to be displayed; And based on the control instruction, the natural information flow video is played.
  • control instruction includes: viewing, switching or continuous playing
  • the playback unit is further specifically configured to respond to the control instruction when the control instruction is viewing, and perform viewing processing according to the corresponding pre-stored content address of the video content to be displayed; and receiving the information corresponding to the pre-stored content address A closing instruction; and in response to the closing instruction, playing the natural information flow video;
  • the playing unit is also specifically used for the playing unit, and is also specifically used for responding to the control instruction to close the to-be-displayed video and switch to the natural information flow video;
  • the playback unit is further specifically configured to respond to the control instruction when the control instruction is continuous playback, and continue to display the natural information flow video after the display of the to-be-displayed video is completed.
  • the client further includes: a receiving unit,
  • the receiving unit is configured to receive a return instruction corresponding to the natural information flow video after playing the natural information flow video based on the control instruction;
  • the playback unit is further configured to respond to the return instruction, close the natural information flow video, and switch to the video to be displayed;
  • the playback unit is also specifically configured to display the to-be-displayed video according to preset time parameters, preset component configurations, and preset animation effects.
  • the client further includes: a request cache unit,
  • the acquiring unit is further configured to acquire a preloading task corresponding to the video content to be displayed before reading the preloaded video data; wherein, the preloading task carries a pending preloading strategy; the preloading strategy is used to The video content to be displayed is subject to the limitation of preset network parameters and preset data parameters;
  • the request cache unit is configured to request and cache the preloaded video data according to the preset network parameters and the preset data parameters.
  • the embodiments of the present disclosure provide a client.
  • the client includes a processor and a memory storing executable instructions of the processor. When the instructions are executed by the processor, they are used to implement The video content display method provided by the embodiment of the present disclosure.
  • an embodiment of the present disclosure provides a storage medium with a program stored thereon and applied to a client.
  • the program is executed by a processor, it is used to implement the video content display method provided by the embodiment of the present disclosure. .
  • An embodiment of the present disclosure proposes a video content display method, client and storage medium.
  • the client After receiving the opening instruction, the client detects the current state parameters; if the current state parameters meet the preset display conditions, the preloaded video data is read ; Among them, the preset display conditions are used to determine whether to display the pre-loaded video data to be displayed video content; embed the pre-loaded video data into the current information stream to obtain the information stream to be displayed; in response to the opening instruction, play the corresponding information stream to be displayed Target video to achieve the display of the video content to be displayed.
  • the client after determining that the current state parameters meet the preset display conditions, the client can obtain the information stream to be displayed by embedding the preloaded video data corresponding to the video content to be displayed into the current information stream. Therefore, the display of the video content to be displayed can be realized by playing the target screen corresponding to the information stream to be displayed. It can be seen that since the client side embeds the pre-loaded video data into the current information stream, the information stream to be displayed has become a part of the information stream. Therefore, the client side plays the target video for the video to be displayed.
  • FIG. 1 is a schematic structural diagram of a terminal proposed in an embodiment of the present disclosure
  • FIG. 2 is a schematic diagram 1 of the composition structure of a client according to an embodiment of the disclosure.
  • FIG. 3 is a second schematic diagram of the composition structure of a client according to an embodiment of the disclosure.
  • FIG. 4 is a first flowchart of a method for displaying video content proposed by an embodiment of the present disclosure
  • Figure 5 is a schematic diagram of the screen opening stage
  • FIG. 6 is a second schematic flowchart of a video content display method proposed by an embodiment of the present disclosure.
  • Figure 7 is a schematic diagram of a pre-stored simulation start image
  • FIG. 8 is a third schematic flowchart of a video content display method proposed by an embodiment of the present disclosure.
  • Figure 9 is a first schematic diagram of receiving a control command
  • Figure 10 is a second schematic diagram of receiving a control command.
  • FIG. 1 is a schematic structural diagram of a terminal proposed in an embodiment of the present disclosure.
  • the terminal can be a variety of electronic devices, including but not limited to such as mobile phones, notebook computers, digital broadcast receivers, personal digital assistants (PDAs, Personal Digital Assistant), tablet computers (PAD), portable multimedia players Mobile electronic devices such as portable media players (PMP, Portable Media Player), in-vehicle electronic devices (for example, in-vehicle navigation electronic devices), and fixed electronic devices such as digital televisions (TV), desktop computers, etc.
  • PDAs Personal Digital Assistant
  • PDAs Personal Digital Assistant
  • PDAs Personal Digital Assistant
  • PAD personal digital assistants
  • PDAs Personal Digital Assistant
  • PDAs Personal Digital Assistant
  • PDAs Personal Digital Assistant
  • PDAs Personal Digital Assistant
  • PAD tablet computers
  • portable multimedia players Portable electronic devices
  • PMP Portable Media Player
  • in-vehicle electronic devices for example, in-vehicle navigation electronic devices
  • fixed electronic devices such as digital televisions (TV), desktop computers, etc
  • the terminal 100 may include a processing device (such as a central processing unit, a graphics processor, etc.) 110, which may be based on a program stored in a read-only memory (ROM, Read-Only Memory) 120 or from a storage device 180 A program loaded into a random access memory (RAM, Random Access Memory) 130 executes various appropriate actions and processing. In the RAM 130, various programs and data required for the operation of the terminal 100 are also stored.
  • the processing device 110, the ROM 120, and the RAM 130 are connected to each other through a bus 140.
  • An input/output (I/O, Input/Output) interface 150 is also connected to the bus 140.
  • the following devices can be connected to the I/O interface 150: including input devices 160 such as touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; including, for example, liquid crystal display (LCD), speakers, vibration An output device 170 such as a device; a storage device 180 such as a magnetic tape, a hard disk, etc.; and a communication device 190.
  • the communication device 190 may allow the terminal 100 to perform wireless or wired communication with other devices to exchange data.
  • FIG. 1 shows the terminal 100 having various devices, it should be understood that it is not required to implement or have all the illustrated devices. It may alternatively be implemented or provided with more or fewer devices.
  • an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a computer-readable medium, and the computer program includes program code for executing the method shown in the flowchart.
  • the computer program may be downloaded and installed from the network through the communication device 190, or installed from the storage device 180, or installed from the ROM 120.
  • the processing device 110 the function in the method of the embodiment of the present disclosure is executed.
  • the above-mentioned computer-readable medium in the embodiments of the present disclosure may be a computer-readable signal medium or a computer-readable storage medium, or any combination of the two.
  • the computer-readable storage medium may include, but is not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the above, for example. More specific examples of computer-readable storage media may include, but are not limited to: electrical connections with one or more wires, portable computer disks, hard disks, RAM, ROM, and Erasable Programmable Read-Only Memory (EPROM). Only Memory), flash memory, optical fiber, portable compact disk read-only memory (CD-ROM), optical storage device, magnetic storage device, or any suitable combination of the above.
  • EPROM Erasable Programmable Read-Only Memory
  • the computer-readable storage medium may be any tangible medium that contains or stores a program, and the program may be used by or in combination with an instruction execution system, apparatus, or device.
  • the computer-readable signal medium may include a data signal propagated in a baseband or as a part of a carrier wave, and a computer-readable program code is carried therein. This propagated data signal can take many forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the foregoing.
  • the computer-readable signal medium may also be any computer-readable medium other than the computer-readable storage medium, and the computer-readable signal medium may send, propagate, or transmit a program for use by or in combination with the instruction execution system, apparatus, or device.
  • the program code contained on the computer-readable medium can be transmitted by any suitable medium, including but not limited to: wire, optical cable, radio frequency (RF, Radio Frequency), etc., or any suitable combination of the foregoing.
  • the above-mentioned computer-readable medium may be included in the above-mentioned terminal 100; or it may exist alone without being assembled into the terminal 100.
  • the foregoing computer-readable medium carries one or more programs, and when the foregoing one or more programs are executed by the terminal, the terminal 100 is caused to execute the method provided in the embodiment of the present disclosure.
  • the computer program code used to perform the operations of the present disclosure may be written in one or more programming languages or a combination thereof.
  • the above-mentioned programming languages include object-oriented programming languages—such as Java, Smalltalk, C++, and also conventional Procedural programming language-such as "C" language or similar programming language.
  • the program code can be executed entirely on the user's computer, partly on the user's computer, executed as an independent software package, partly on the user's computer and partly executed on a remote computer, or entirely executed on the remote computer or server.
  • the remote computer can be connected to the user's computer through any kind of network, including local area network (LAN, Local Area Network) and wide area network (WAN, Wide Area Network), or it can be connected to an external computer (For example, use an Internet service provider to connect via the Internet).
  • LAN local area network
  • WAN wide Area Network
  • Internet Internet service provider
  • the units and/or modules described in the terminal involved in the embodiments of the present disclosure may be implemented in a software manner, and may also be implemented in a hardware manner.
  • the units and/or modules that implement the terminal of the embodiments of the present disclosure can be implemented by one or more application specific integrated circuits (ASIC, Application Specific Integrated Circuit), DSP, and programmable logic device (PLD, Programmable Logic). Device), Complex Programmable Logic Device (CPLD, Complex Programmable Logic Device), Field-Programmable Gate Array (FPGA, Field-Programmable Gate Array) or other electronic components are used to implement the method provided in the embodiments of the present disclosure.
  • ASIC Application Specific Integrated Circuit
  • DSP Digital Signal Processing Unit
  • PLD programmable logic device
  • CPLD Complex Programmable Logic Device
  • FPGA Field-Programmable Gate Array
  • the units and/or modules in the terminal that implement the video content display method of the embodiments of the present disclosure can be implemented by two or more units,
  • the following uses software as an example to exemplify the units and/or modules in the device that implement the video content display method of the embodiments of the present disclosure.
  • FIG. 2 is a schematic diagram of the composition structure of the client according to an embodiment of the present disclosure.
  • the client 2 includes a detection unit 21, a reading unit 22, an acquisition unit 23, a playback unit 24, a display unit 25, and a receiving unit 26 And request cache unit 27.
  • the detection unit 21 is configured to detect current state parameters after receiving an opening instruction
  • the reading unit 22 is configured to read pre-loaded video data if the current state parameter meets a preset display condition; wherein, the preset display condition is used to determine whether to display the pre-loaded video data to be displayed Video content;
  • the obtaining unit 23 is configured to embed the preloaded video data into the current information stream to obtain the information stream to be displayed;
  • the playing unit 24 is configured to play the target video corresponding to the information stream to be displayed in response to the start instruction, so as to realize the display of the video content.
  • the target video includes: a video to be displayed corresponding to the preloaded video data, and a natural information stream video corresponding to the current information stream.
  • the acquiring unit 23 is further configured to acquire a pre-stored simulation start image and/or a pre-stored simulation start after receiving a start instruction before playing the target video corresponding to the information stream to be displayed video;
  • the display unit 25 is configured to display the pre-stored simulation start image and/or the pre-stored simulation start video in response to the start instruction.
  • the playing unit 24 is specifically configured to remove the pre-stored simulation start image and/or the pre-stored simulation start video; and play the video to be displayed, and receive the A control instruction corresponding to the video to be displayed; and based on the control instruction, playing the natural information flow video.
  • control instruction includes: viewing, switching or continuous playing
  • the playing unit 24 is also specifically configured to respond to the control instruction when the control instruction is viewing, and perform viewing processing according to the corresponding pre-stored content address of the video content to be displayed; and receiving the corresponding pre-stored content address And in response to the closing instruction, playing the natural information flow video;
  • the playing unit 24 is also specifically used for the playing unit, and is also specifically used for responding to the control instruction to close the to-be-displayed video and switch to the natural information flow video;
  • the playing unit 24 is further specifically configured to respond to the control instruction when the control instruction is continuous play, and continue to display the natural information flow video after the display of the to-be-displayed video is completed.
  • the receiving unit 26 is configured to receive a return instruction corresponding to the natural information flow video after playing the natural information flow video based on the control instruction;
  • the playback unit 24 is further configured to respond to the return instruction, close the natural information flow video, and switch to the video to be displayed;
  • the playback unit 24 is also specifically configured to display the to-be-displayed video according to preset time parameters, preset component configurations, and preset animation effects.
  • the acquiring unit 23 is also configured to acquire the preloading task corresponding to the video content to be displayed before reading the preloaded video data; wherein, the preloading task is carried to A preloading strategy; the preloading strategy is used to limit the preset network parameters and preset data parameters of the video content to be displayed;
  • the request caching unit 27 is configured to request and cache the preloaded video data according to the preset network parameters and the preset data parameters.
  • units does not constitute a limitation on the client itself.
  • some units can be split into two or more subunits, or some units can be combined into a new unit.
  • the units and/or modules that are not described in detail in the client do not represent the defaults of the corresponding units and/or modules. Any operation performed by the client can be performed through the corresponding units and/or modules in the client. Module implementation.
  • Fig. 3 is a second schematic diagram of the composition structure of the client proposed in the embodiment of the present disclosure.
  • the client 2 proposed in the embodiment of the present disclosure may further include a processor 28 and a memory 29 storing executable instructions of the processor 28.
  • the client 2 may also include a communication interface 210 and a bus 211 for connecting the processor 28, the memory 29, and the communication interface 210.
  • the bus 211 is used to connect the communication interface 210, the processor 28 and the memory 29, and to communicate with each other among these devices.
  • the memory 29 is used to store instructions and data.
  • the above-mentioned processor 28 is configured to detect the current state parameter after receiving the opening instruction; if the current state parameter meets the preset display condition, read the preloaded video data; wherein The preset display condition is used to determine whether to display the pre-loaded video data to be displayed video content; embed the pre-loaded video data into the current information stream to obtain the information stream to be displayed; in response to the start instruction, play The target video corresponding to the information stream to be displayed is used to realize the display of the video content.
  • An embodiment of the present disclosure proposes a client that detects current state parameters after receiving an opening instruction; if the current state parameters meet preset display conditions, it reads pre-loaded video data; wherein, the preset display conditions use To determine whether to display the pre-loaded video data to be displayed video content; embed the pre-loaded video data into the current information stream to obtain the to-be-displayed information stream; in response to the opening instruction, play the target video corresponding to the to-be-displayed information stream to realize the to-be-displayed video Display of content.
  • the client after determining that the current state parameters meet the preset display conditions, the client can obtain the information stream to be displayed by embedding the preloaded video data corresponding to the video content to be displayed into the current information stream. Therefore, the display of the video content to be displayed can be realized by playing the target screen corresponding to the information stream to be displayed. It can be seen that since the client side embeds the pre-loaded video data into the current information stream, the information stream to be displayed has become a part of the information stream. Therefore, the client side plays the target video for the video to be displayed.
  • FIG. 4 is a schematic flow chart of the video content display method proposed by the embodiment of the present disclosure.
  • the method for the client to display the video content to be displayed can mainly It includes the following steps:
  • Step 101 After receiving the opening instruction, detect the current state parameters.
  • the client may first detect the current state parameter.
  • the client can receive the opening instruction in a variety of ways.
  • the client can receive the opening instruction through a touch operation of the user received by the terminal, or the client can receive the opening instruction through the triggering of an opening mechanism preset by the terminal.
  • the client in the terminal may refer to a program that corresponds to the server and provides local services for the client. Except for some applications that only run locally, they are generally installed on ordinary terminals and need to cooperate with the server to run.
  • the more commonly used clients include web browsers used in the World Wide Web, e-mail clients for receiving and sending e-mails, and client software for instant messaging.
  • client software for instant messaging.
  • server and service program in the network to provide corresponding services, such as database services, email services, etc., so that a specific communication connection needs to be established on the terminal and server to ensure the application The normal operation of the program.
  • the server may serve the client, and the content of the service includes providing resources to the client, saving client data, and so on.
  • the client after receiving the opening instruction, the client needs to detect the state of the client first to obtain the current state parameters, so as to further determine whether the video content to be displayed can be displayed according to the current state parameters.
  • the current state parameter can be used to determine whether the client has the condition to display the video content to be displayed.
  • the video content to be displayed may be a native open-screen advertisement, that is, the video to be displayed may be a video of a native open-screen advertisement.
  • the video content to be displayed can also be other content of the native open-screen advertisement.
  • the video content to be displayed can also be weather notification content, breaking news content, missing persons content, and disaster warning. Contents, etc., accordingly, the video to be displayed may be a weather notification video, a breaking news video, a missing person video, a disaster warning video, and so on.
  • the current state parameters may include, but are not limited to, at least one of multiple state parameters such as data loading state, data invalid state, display timing state, and information flow insertion state.
  • the data loading status in the current status parameter can indicate whether the client has finished loading the video data corresponding to the video content to be displayed;
  • the data invalidation status in the current status parameter can be cached by the client Whether the data is expired or invalid is determined;
  • the display timing state in the current state parameter can determine whether the client is in display timing (not on the feed page/push open/return page open/third-party application recall/on the feed page but there are other interactions) Make a determination;
  • the insertion status of the information stream in the current status parameter can be used by the client to determine whether the information stream is inserted into the video content to be displayed.
  • Step 102 If the current state parameter meets the preset display condition, read the preloaded video data; wherein the preset display condition is used to determine whether to display the preloaded video data to be displayed video content.
  • the client terminal after the client terminal detects the current state parameter, if the current state parameter meets the preset display condition, the client terminal can read the preloaded video data.
  • the client may preset a judgment condition for displaying the video content to be displayed, that is, the preset display condition. That is to say, in the embodiment of the present disclosure, the preset display condition is used for the client to display the video content to be displayed with preloaded video data based on the current state parameter.
  • the preloaded video data is not all the video data corresponding to the video content to be displayed, but part of the video data in all the video data corresponding to the video content to be displayed. That is to say, in the present disclosure, the preloaded video data can be used for partial display of the video data of the video content to be displayed.
  • the client may first determine whether the video content to be displayed can be displayed according to the current state parameters and preset display conditions. If the result of the determination is In order to display the video content to be displayed, the client can read the preloaded video data of the video content to be displayed. For example, if the current state parameters detected by the client meet the preset display conditions such as the preloaded video data has been loaded successfully, the data has not expired, the client is at the display time, and the current information flow allows the insertion of open-screen advertisements, the client can read Fetch the preloaded video.
  • the client before reading the preloaded video data, the client may first obtain the preloading task corresponding to the video content to be displayed; wherein, the preloading task carries the waiting preloading strategy; the preloading strategy is used
  • the preloading strategy is used
  • the pre-loaded video data can be requested and cached according to the preset network parameters and preset data parameters.
  • the pre-loading of the video data of the video content to be displayed is maintained by a special queue, and the pre-loading of each video corresponds to a separate task, that is, the pre-loading task.
  • the pre-loading task can be The network environment allowed for preloading is controlled by the preset network parameters issued by the server.
  • the server only allows the preloading of video data in a wireless network environment; the preloading task can also be controlled by the preset data parameters issued by the server The size of the preloaded content.
  • the client will only request the first 800k video data of all videos of the video content to be displayed to the local, thus ensuring that the user can display When the screen is turned on, the first few seconds can be played smoothly, and the following content can be requested in real time, which can save traffic.
  • Step 103 Embed the preloaded video data into the current information stream to obtain the information stream to be displayed.
  • the client after reading the preloaded video data, the client can embed the preloaded video data into the current information stream, so that the information stream to be displayed can be obtained.
  • the client determines that the video content to be displayed can be displayed and reads the corresponding preloaded video data, it can insert the preloaded video data into the original to be displayed.
  • the information flow to be displayed is obtained. Among them, the information flow can seamlessly and smoothly splice and display the video content to be displayed with the current information flow.
  • the display of video content can be divided into a screen opening phase and an information flow phase.
  • the method of seamlessly transitioning from the screen-opening stage to the information flow stage is visual switching, which needs to be achieved by adjusting the display level of the video from the display.
  • Step 104 In response to the opening instruction, play the target video corresponding to the information stream to be displayed, so as to realize the display of the video content to be displayed.
  • the client after the client embeds the preloaded video data into the current information stream and obtains the information stream to be displayed, it can respond to the opening instruction and play the target video corresponding to the information stream to be displayed, so as to realize the information stream to be displayed. Display of video content.
  • the target video corresponding to the information stream to be displayed may include the corresponding preloaded video data.
  • the display of video content can be divided into a screen-opening stage and an information flow stage, that is, the video content to be displayed can be displayed as a to-be-displayed video and a natural information flow video.
  • the screen opening stage that is, the video to be displayed
  • the screen opening stage can be a pure video display.
  • FIG. 5 is a schematic diagram of the screen opening stage. As shown in FIG. 5, when the video content to be displayed is displayed At the screen opening stage, the client shows a pure video interface. In the video interface, the logo "A" of the client is displayed in the upper left corner, and there is a skip button in the lower right corner.
  • the interaction of the various advertising components of the information flow stage is consistent with the normal information flow advertisement.
  • the client can update the number of comments and the number of likes of the natural information stream video in real time during the information flow stage, because the pre-loaded video data was loaded long before.
  • the client can also forcibly turn on the current privacy status and comment switch when displaying the information flow stage, so as to prevent abnormal cases from appearing at the beginning of the posting time.
  • the client since the information stream to be displayed is obtained by the client embedding preloaded video data into the current information stream, that is, the video content to be displayed is already in the feed stream. Therefore, the client When displaying the video content to be displayed based on the target video corresponding to the information flow to be displayed, the switch between the video to be displayed and the natural information flow video can be realized through the sliding operation or the sliding operation received by the terminal.
  • the client when playing the to-be-displayed video in the target video corresponding to the information stream to be displayed, if the client receives the user's sliding operation through the terminal, the client can switch the to-be-displayed video to the natural information stream video and continue to display ;
  • the client when playing the natural information flow video in the target video corresponding to the information flow to be displayed, if the client receives the user's sliding operation through the terminal, the client can switch the natural information flow video to the video to be displayed and continue to display. In this way, a smooth transition between the video to be displayed and the natural information flow video can be realized, that is, seamless splicing between the screen opening phase and the information flow phase can be realized.
  • the client can realize a seamless transition from the screen opening stage to the information flow stage by adjusting the display level of the video.
  • the client can hide the top selection component, various interactive components on the video, and the bottom tabbar.
  • the player view accepts the constraints of the parent view, the display level is rear, and the actual display area becomes smaller, so that when responding to the user sliding The natural feed stream video is consistent.
  • the video to be displayed may be displayed according to the preset time parameter, the preset component configuration, and the preset animation effect.
  • the client displays the video to be displayed according to preset time parameters, preset component configuration, and preset animation effects, the following effects can be obtained:
  • the client detects the current state parameter after receiving the opening instruction; if the current state parameter meets the preset display condition, the preloaded video data is read; wherein, the preset display The condition is used to determine whether to display the video content of the pre-loaded video data to be displayed; embed the pre-loaded video data into the current information stream to obtain the information stream to be displayed; in response to the opening instruction, play the target video corresponding to the information stream to be displayed to achieve the Display of video content. That is, in the embodiment of the present disclosure, after determining that the current state parameters meet the preset display conditions, the client can obtain the information stream to be displayed by embedding the preloaded video data corresponding to the video content to be displayed into the current information stream.
  • the display of the video content to be displayed can be realized by playing the target screen corresponding to the information stream to be displayed. It can be seen that since the client side embeds the pre-loaded video data into the current information stream, the information stream to be displayed has become a part of the information stream. Therefore, the client side plays the target video for the video to be displayed.
  • seamless splicing between the screen opening stage and the information flow stage can be realized, and at the same time, the smooth switching between the video to be displayed and the natural information flow video can be realized, which can improve the promotion effect of the video content to be displayed and improve the display The fluency of video content.
  • FIG. 6 is the second flowchart of the video content display method proposed in the embodiment of the present disclosure.
  • the client is playing the corresponding information stream to be displayed.
  • the method for the client to display the video content to be displayed may further include the following steps:
  • Step 105 After receiving the start instruction, obtain a pre-stored simulation start image and/or a pre-stored simulation start video.
  • Step 106 In response to the start instruction, display the pre-stored simulation start image and/or the pre-stored simulation start video.
  • the client may first obtain the pre-stored simulation start image and/or the pre-stored simulation start video, and then it can In response to the opening instruction, the pre-stored simulation start image and/or the pre-stored simulation start video are displayed.
  • the client may pre-store a pre-stored simulation start image and/or a pre-stored simulation start video, where the pre-stored simulation start image and/or the pre-stored simulation start video can be used to avoid playing cards The occurrence of a pause.
  • the client in order to avoid the display of an empty feed caused by the playback freeze, after the client receives the start instruction and starts it, it needs to display the display of the pre-stored simulation start image and/or the pre-stored simulation start video , Forming the illusion of being started.
  • the client displays the pre-stored simulation start image and/or the pre-stored simulation start video in response to the opening instruction
  • the client can play the to-be-displayed
  • the pre-stored simulation start image and/or the pre-stored simulation start video are removed, so that the display interface of the video content can be entered.
  • Fig. 7 is a schematic diagram of a pre-stored simulation start image. As shown in Fig. 7, after client A receives the command to be turned on, when starting, it first displays a pre-stored simulation start image, and client A simulates the display of the start image through the storage. Show the user that client A is still starting.
  • FIG. 8 is the third flowchart of the video content display method proposed by the embodiment of the present disclosure.
  • the method for the client to play the target video corresponding to the information stream to be displayed can be It includes the following steps:
  • Step 104a Remove the pre-stored simulation start image and/or the pre-stored simulation start video.
  • the client after the client embeds the preloaded video data into the current information stream and obtains the information stream to be displayed, it may first remove the pre-stored simulation start image and/or the pre-stored simulation start video.
  • the client in order to avoid the display of empty feed caused by the playback freeze, the client can first display the pre-stored simulation start image and/or the pre-stored simulation start video, once the client is ready to display the display to be displayed For the target video corresponding to the information stream, the client can first remove the pre-stored simulation start image and/or the pre-stored simulation start video, so as to further enter the display interface of the video content.
  • Step 104b Play the video to be displayed, and receive a control instruction corresponding to the video to be displayed.
  • the client after removing the pre-stored simulation start image and/or the pre-stored simulation start video, the client can play the video to be displayed, and then can receive the control instruction corresponding to the video to be displayed.
  • the client when the client displays the video content to be displayed, it may first play the video to be displayed corresponding to the preloaded video data. During the playback of the video to be displayed, the client may The control instruction corresponding to the video to be displayed received through the terminal.
  • control instructions received by the client may include, but are not limited to, instructions such as viewing, switching, or continuous playback.
  • Step 104c Playing the natural information stream video based on the control instruction.
  • the client plays the video to be displayed and receives the control instruction corresponding to the video to be displayed, it can further play the natural information stream video based on the control instruction.
  • control instruction received by the client during the process of playing the video to be displayed can be further used to control the playing of the natural information flow video.
  • the client when the client plays the natural information flow video based on the control instruction, if the control instruction is switching, the client can directly switch the video to be displayed to the natural information flow video for playback.
  • the client when the client is performing the display of the video content to be displayed, that is, when playing the target video including the video to be displayed and the natural information flow video, it can receive a control instruction, so that it can execute corresponding playback control processing based on the control instruction.
  • the client detects the current state parameter after receiving the opening instruction; if the current state parameter meets the preset display condition, the preloaded video data is read; wherein, the preset display The condition is used to determine whether to display the video content of the pre-loaded video data to be displayed; embed the pre-loaded video data into the current information stream to obtain the information stream to be displayed; in response to the opening instruction, play the target video corresponding to the information stream to be displayed to achieve the Display of video content. That is, in the embodiment of the present disclosure, after determining that the current state parameters meet the preset display conditions, the client can obtain the information stream to be displayed by embedding the preloaded video data corresponding to the video content to be displayed into the current information stream.
  • the display of the video content to be displayed can be realized by playing the target screen corresponding to the information stream to be displayed. It can be seen that since the client side embeds the pre-loaded video data into the current information stream, the information stream to be displayed has become a part of the information stream. Therefore, the client side plays the target video for the video to be displayed.
  • seamless splicing between the screen opening stage and the information flow stage can be realized, and at the same time, the smooth switching between the video to be displayed and the natural information flow video can be realized, which can improve the promotion effect of the video content to be displayed and improve the display The fluency of video content.
  • the method for the client to play the natural information stream video based on the control instruction may include the following steps:
  • Step 201 In response to the control instruction, perform viewing processing according to the corresponding pre-stored content address of the video content to be displayed.
  • the client after the client plays the video to be displayed and receives the control instruction corresponding to the video to be displayed, if the control instruction is viewing, the client can respond to the control instruction according to the corresponding control instruction of the video content to be displayed Pre-stored content address for viewing processing.
  • the client after receiving the viewing control instruction when playing the video to be displayed, the client can respond to the control instruction to obtain the pre-stored content address corresponding to the video content to be displayed, and then it can be based on Pre-stored content address for viewing processing.
  • the client terminal may receive the viewing control instruction through the user's click operation received on the display screen of the terminal.
  • the client when the client is playing the video to be displayed, the user clicks on any position in the video content area, and the client can respond and jump to the schema link configured on the server.
  • Step 202 Receive a close instruction corresponding to the pre-stored content address.
  • Step 203 In response to the closing instruction, the natural information flow video is played.
  • the client after the client responds to the control instruction and performs viewing processing according to the corresponding pre-stored content address of the video content to be displayed, it can also receive the close instruction corresponding to the pre-stored content address, and then can respond to the close instruction. Then continue to play the natural information flow video.
  • the user after viewing the pre-stored content address corresponding to the video content to be displayed, the user can also perform a touch operation on the display screen of the terminal to make the client receive the closing instruction, and the client is receiving After closing the instruction, you can jump directly to the natural information flow video and continue to play the natural information flow video.
  • the client may continue to return to the to-be-displayed video, and continue the to-be-displayed video.
  • the client may respond to the control instruction to close the video to be displayed when playing the natural information flow video based on the control instruction, and then switch to the natural information flow video. Continue to play natural information flow video.
  • the client can obtain the switching control instruction through the touch operation received on the display screen of the terminal.
  • FIG. 9 is a schematic diagram of receiving the control instruction, as shown in FIG. 9.
  • the user clicks the skip button in the video to be displayed on the client, and the client can receive the switching control instruction; the client can also obtain the switching control instruction through the sliding operation received by the terminal on the display screen, as shown in Figure 10.
  • the user performs an upward sliding operation in the to-be-displayed video played by the client, and the client can receive the control instruction for switching.
  • the client when playing the to-be-displayed video in the target video corresponding to the information stream to be displayed, if the client receives the user's sliding operation through the terminal, the client can switch the to-be-displayed video to the natural information stream video and continue to display . In this way, a smooth transition between the video to be displayed and the natural information flow video can be realized, that is, seamless splicing between the screen opening phase and the information flow phase can be realized.
  • the client may respond to the control instruction when playing the natural information stream video based on the control instruction, and continue to display the natural information stream after completing the display of the video to be displayed.
  • Information flow video when the control instruction is continuous playback, the client may respond to the control instruction when playing the natural information stream video based on the control instruction, and continue to display the natural information stream after completing the display of the video to be displayed.
  • the client does not obtain a control instruction in the interface of the video to be displayed during the process of playing the video to be displayed, then the control instruction can be considered to be continued playback, and the client will After displaying the video to be displayed, it will naturally transition to the information flow stage, that is, continue to play the natural information flow video.
  • the client when the control instruction is continuous play, after the client plays the natural information flow video based on the control instruction, the client may also receive the return instruction corresponding to the natural information flow video, and then respond with the return instruction. Instruction to close the natural information flow video and switch to the video to be displayed.
  • the client when playing the natural information flow video in the target video corresponding to the information flow to be displayed, if the client receives the user's sliding operation through the terminal, the client can switch the natural information flow video to the video to be displayed and continue to display . In this way, a smooth transition between the video to be displayed and the natural information flow video can be realized, that is, seamless splicing between the screen opening phase and the information flow phase can be realized.
  • the client detects the current state parameter after receiving the opening instruction; if the current state parameter meets the preset display condition, the preloaded video data is read; wherein, the preset display The condition is used to determine whether to display the video content of the pre-loaded video data to be displayed; embed the pre-loaded video data into the current information stream to obtain the information stream to be displayed; in response to the opening instruction, play the target video corresponding to the information stream to be displayed to achieve the Display of video content. That is, in the embodiment of the present disclosure, after determining that the current state parameters meet the preset display conditions, the client can obtain the information stream to be displayed by embedding the preloaded video data corresponding to the video content to be displayed into the current information stream.
  • the display of the video content to be displayed can be realized by playing the target screen corresponding to the information stream to be displayed. It can be seen that since the client side embeds the pre-loaded video data into the current information stream, the information stream to be displayed has become a part of the information stream. Therefore, the client side plays the target video for the video to be displayed.
  • seamless splicing between the screen opening stage and the information flow stage can be realized, and at the same time, the smooth switching between the video to be displayed and the natural information flow video can be realized, which can improve the promotion effect of the video content to be displayed and improve the display The fluency of video content.
  • the embodiment of the present disclosure provides a computer-readable storage medium on which a program is stored, and the program is executed by a processor to realize the above-mentioned video content display method.
  • the program instructions corresponding to a video content display method in the embodiments of the present disclosure can be stored on storage media such as optical disks, hard disks, USB flash drives, etc., when the storage medium corresponds to a video content display method
  • storage media such as optical disks, hard disks, USB flash drives, etc.
  • the preset display condition is used to determine whether to display the preloaded video data to be displayed video content
  • the target video corresponding to the information stream to be displayed is played, so as to realize the display of the video content.
  • present disclosure may adopt the form of hardware embodiments, software embodiments, or embodiments combining software and hardware.
  • present disclosure may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to disk storage, optical storage, etc.) containing computer-usable program codes.
  • These computer program instructions can be provided to the processor of a general-purpose computer, a special-purpose computer, an embedded processor, or other programmable data processing equipment to generate a machine, so that the instructions executed by the processor of the computer or other programmable data processing equipment are generated
  • These computer program instructions can also be stored in a computer-readable memory that can guide a computer or other programmable data processing equipment to work in a specific manner, so that the instructions stored in the computer-readable memory produce an article of manufacture including the instruction device.
  • the device realizes the functions specified in one or more processes in the schematic diagram and/or one block or more in the block diagram.
  • These computer program instructions can also be loaded on a computer or other programmable data processing equipment, so that a series of operation steps are executed on the computer or other programmable equipment to produce computer-implemented processing, so as to execute on the computer or other programmable equipment.
  • the instructions provide steps for implementing functions specified in one or more processes in the schematic diagram and/or one block or more in the block diagram.

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Abstract

本公开实施例提供一种视频内容的展示方法、客户端及存储介质；该视频内容的展示方法包括：在接收开启指令之后，检测当前状态参数；若当前状态参数满足预设展示条件，则读取预加载视频数据；其中，预设展示条件用于判断是否展示预加载视频数据待展示视频内容；将预加载视频数据嵌入至当前信息流中，获得待展示信息流；响应开启指令，播放待展示信息流对应的目标视频，以实现待展示视频内容的展示。

Description

视频内容的展示方法、客户端及存储介质
相关申请的交叉引用
本申请要求于2019年09月26日提交的，申请号为201910919403.9、发明名称为“视频内容的展示方法、客户端及存储介质”的中国专利申请的优先权，该申请的全文通过引用结合在本申请中。
技术领域
本公开实施例涉及应用程序领域的开屏广告投放技术，尤其涉及一种视频内容的展示方法、客户端及存储介质。
背景技术
随着智能硬件和移动互联网技术的发展，终端，比如智能手机、平板电脑和智能手表开始进入人们的工作和生活。人们越来越多的通过终端上的客户端应用来获取相应的信息，相应地，越来越多的广告商会选择在客户端应用上进行开屏广告的投放。其中，开屏广告，即打开客户端应用时会直接进行广告的展示，开屏广告的这种展示方式能够起到很好的广告宣传作用，是最受广告商欢迎的广告形态之一，也是目前客户端应用常用的一种商业变现手段。
正是由于开屏广告的功能在越来越多的客户端应用上的使用，提升待展示视频内容的推广效果、提高待展示视频内容的流畅度逐渐成为展示待展示视频内容的优化目标。
发明内容
有鉴于此，本公开实施例提供一种视频内容的展示方法、客户端及存储介质。
第一方面，本公开实施例提供了一种视频内容的展示方法，包括：在接收 开启指令之后，检测当前状态参数；
若所述当前状态参数满足预设展示条件，则读取预加载视频数据；其中，所述预设展示条件用于判断是否展示所述预加载视频数据待展示视频内容；
将所述预加载视频数据嵌入至当前信息流中，获得待展示信息流；
响应所述开启指令，播放所述待展示信息流对应的目标视频，以实现所述视频内容的展示。
上述方案中，所述目标视频包括：所述预加载视频数据对应的待展示视频，和所述当前信息流对应的自然信息流视频。
上述方案中，所述播放所述待展示信息流对应的目标视频之前，所述方法还包括：
在接收开启指令之后，获取预存模拟启动图像和/或预存模拟启动视频；
响应所述开启指令，显示所述预存模拟启动图像和/或所述预存模拟启动视频。
上述方案中，所述播放所述待展示信息流对应的目标视频，包括：
移除所述预存模拟启动图像和/或所述预存模拟启动视频；
播放所述待展示视频，并接收所述待展示视频对应的控制指令；
基于所述控制指令，播放所述自然信息流视频。
上述方案中，所述控制指令包括：查看、切换或持续播放。
上述方案中，当所述控制指令为查看时，所述基于所述控制指令，播放所述自然信息流视频，包括：
响应所述控制指令，根据所述待展示视频内容的对应的预存内容地址进行查看处理；
接收所述预存内容地址对应的关闭指令；
响应所述关闭指令，播放所述自然信息流视频。
上述方案中，当所述控制指令为切换时，所述基于所述控制指令，播放所述自然信息流视频，包括：
响应所述控制指令，关闭所述待展示视频并切换至所述自然信息流视频。
上述方案中，当所述控制指令为持续播放时，所述基于所述控制指令，播放所述自然信息流视频，包括：
响应所述控制指令，在完成所述待展示视频的展示之后，继续展示所述自然信息流视频。
上述方案中，所述基于所述控制指令，播放所述自然信息流视频之后，所述方法还包括：
接收所述自然信息流视频对应的返回指令；
响应所述返回指令，关闭所述自然信息流视频，并切换至所述待展示视频。
上述方案中，所述播放所述待展示视频，包括：
按照预设时间参数、预设组件配置以及预设动画效果，对所述待展示视频进行展示。
上述方案中，所述读取预加载视频数据之前，所述方法还包括：
获取所述待展示视频内容对应的预加载任务；其中，所述预加载任务携待预加载策略；所述预加载策略用于对所述待展示视频内容进行预设网络参数和预设数据参数的限制；
按照所述预设网络参数和所述预设数据参数，请求并缓存所述预加载视频数据。
第二方面，本公开实施例提供了一种客户端，所述客户端包括：检测单元、读取单元、获取单元以及播放单元，
所述读取单元，用于若所述当前状态参数满足预设展示条件，则读取预加载视频数据；其中，所述预设展示条件用于判断是否展示所述预加载视频数据待展示视频内容；
所述获取单元，用于将所述预加载视频数据嵌入至当前信息流中，获得待展示信息流；
所述播放单元，用于响应所述开启指令，播放所述待展示信息流对应的目标视频，以实现所述视频内容的展示。
上述方案中，所述目标视频包括：所述预加载视频数据对应的待展示视频， 和所述当前信息流对应的自然信息流视频。
上述方案中，所述客户端还包括：显示单元，
所述获取单元，还用于播放所述待展示信息流对应的目标视频之前，在接收开启指令之后，获取预存模拟启动图像和/或预存模拟启动视频；
所述显示单元，用于响应所述开启指令，显示所述预存模拟启动图像和/或所述预存模拟启动视频。
上述方案中，所述播放单元，具体用于移除所述预存模拟启动图像和/或所述预存模拟启动视频；以及播放所述待展示视频，并接收所述待展示视频对应的控制指令；以及基于所述控制指令，播放所述自然信息流视频。
上述方案中，所述控制指令包括：查看、切换或持续播放，
所述播放单元，还具体用于当所述控制指令为查看时，响应所述控制指令，根据所述待展示视频内容的对应的预存内容地址进行查看处理；以及接收所述预存内容地址对应的关闭指令；以及响应所述关闭指令，播放所述自然信息流视频；
所述播放单元，还具体用于所述播放单元，还具体用于响应所述控制指令，关闭所述待展示视频并切换至所述自然信息流视频；
所述播放单元，还具体用于当所述控制指令为持续播放时，响应所述控制指令，在完成所述待展示视频的展示之后，继续展示所述自然信息流视频。
上述方案中，所述客户端还包括：接收单元，
所述接收单元，用于基于所述控制指令，播放所述自然信息流视频之后，接收所述自然信息流视频对应的返回指令；
所述播放单元，还用于响应所述返回指令，关闭所述自然信息流视频，并切换至所述待展示视频；
所述播放单元，还具体用于按照预设时间参数、预设组件配置以及预设动画效果，对所述待展示视频进行展示。
上述方案中，所述客户端还包括：请求缓存单元，
所述获取单元，还用于读取预加载视频数据之前，获取所述待展示视频内 容对应的预加载任务；其中，所述预加载任务携待预加载策略；所述预加载策略用于对所述待展示视频内容进行预设网络参数和预设数据参数的限制；
所述请求缓存单元，用于按照所述预设网络参数和所述预设数据参数，请求并缓存所述预加载视频数据。
第三方面，本公开实施例提供了一种客户端，所述客户端包括处理器、存储有所述处理器可执行指令的存储器，当所述指令被所述处理器执行时，用于实现本公开实施例提供的视频内容的展示方法。
第四方面，本公开实施例提供了一种存储介质，其上存储有程序，应用于客户端中，所述程序被处理器执行时，用于实现本公开实施例提供的视频内容的展示方法。
本公开实施例提出的一种视频内容的展示方法、客户端及存储介质，客户端在接收开启指令之后，检测当前状态参数；若当前状态参数满足预设展示条件，则读取预加载视频数据；其中，预设展示条件用于判断是否展示预加载视频数据待展示视频内容；将预加载视频数据嵌入至当前信息流中，获得待展示信息流；响应开启指令，播放待展示信息流对应的目标视频，以实现待展示视频内容的展示。也就是说，在本公开的实施例中，在确定当前状态参数满足预设展示条件之后，客户端可以通过将待展示视频内容对应的预加载视频数据嵌入至当前信息流，获得待展示信息流，从而可以通过待展示信息流对应的目标识屏的播放实现待展示视频内容的展示。由此可见，由于待展示信息流是客户端将预加载视频数据嵌入至当前信息流中获得的，即待展示视频内容已经成为信息流的一部分，因此，客户端通过播放目标视频进行待展示视频内容的展示时，可以实现开屏阶段和信息流阶段的无缝拼接，同时可以实现待展示视频和自然信息流视频之间的平滑切换，从而可以提升待展示视频内容的推广效果，提高待展示视频内容的流畅度。
附图说明
图1是本公开实施例提出的终端的结构示意图；
图2是本公开实施例提出的客户端的组成结构示意图一；
图3为本公开实施例提出的客户端的组成结构示意图二；
图4是本公开实施例提出的视频内容的展示方法的流程示意图一；
图5为开屏阶段的示意图；
图6是本公开实施例提出的视频内容的展示方法的流程示意图二；
图7为预存模拟启动图像的示意图；
图8是本公开实施例提出的视频内容的展示方法的流程示意图三；
图9为接收控制指令的示意图一；
图10为接收控制指令的示意图二。
具体实施方式
为了使本公开的目的、技术方案和优点更加清楚，下面将结合附图对本公开作进一步地详细描述，所描述的实施例不应视为对本公开的限制，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其它实施例，都属于本公开保护的范围。
在以下的描述中，涉及到“一些实施例”，其描述了所有可能实施例的子集，但是可以理解，“一些实施例”可以是所有可能实施例的相同子集或不同子集，并且可以在不冲突的情况下相互结合。
在本公开中，客户端可以为能够在终端中运行的软件。下面参见图1，图1是本公开实施例提出的终端的结构示意图。如图1所示，终端可以是各种电子设备，包括但不限于诸如移动电话、笔记本电脑、数字广播接收器、个人数字助理(PDA，Personal Digital Assistant)、平板电脑(PAD)、便携式多媒体播放器(PMP，Portable Media Player)、车载电子设备(例如车载导航电子设备)等等的移动电子设备以及诸如数字电视(TV)、台式计算机等等的固定电子设备。图1示出的终端仅仅是一个示例，不应对本公开实施例的功能和使用范围带来任何限制。
如图1所示，终端100可以包括处理装置(例如中央处理器、图形处理器 等)110，其可以根据存储在只读存储器(ROM，Read-Only Memory)120中的程序或者从存储装置180加载到随机访问存储器(RAM，Random Access Memory)130中的程序而执行各种适当的动作和处理。在RAM130中，还存储有终端100操作所需的各种程序和数据。处理装置110、ROM120以及RAM130通过总线140彼此相连。输入/输出(I/O，Input/Output)接口150也连接至总线140。
通常，以下装置可以连接至I/O接口150：包括例如触摸屏、触摸板、键盘、鼠标、摄像头、麦克风、加速度计、陀螺仪等的输入装置160；包括例如液晶显示器(LCD)、扬声器、振动器等的输出装置170；包括例如磁带、硬盘等的存储装置180；以及通信装置190。通信装置190可以允许终端100与其他设备进行无线或有线通信以交换数据。虽然图1示出了具有各种装置的终端100，但是应理解的是，并不要求实施或具备所有示出的装置。可以替代地实施或具备更多或更少的装置。
特别地，根据本公开实施例，所提供的流程图描述的过程可以被实现为计算机软件程序。例如，本公开的实施例包括一种计算机程序产品，其包括承载在计算机可读介质上的计算机程序，计算机程序包含用于执行流程图所示的方法的程序代码。在这样的实施例中，计算机程序可以通过通信装置190从网络上被下载和安装，或者从存储装置180被安装，或者从ROM120被安装。在计算机程序被处理装置110执行时，执行本公开实施例的方法中的功能。
需要说明的是，本公开实施例上述的计算机可读介质可以是计算机可读信号介质或者计算机可读存储介质或者是上述两者的任意组合。计算机可读存储介质例如可以包括但不限于电、磁、光、电磁、红外线、或半导体的系统、装置或器件，或者任意以上的组合。计算机可读存储介质的更具体的例子可以包括但不限于：具有一个或多个导线的电连接、便携式计算机磁盘、硬盘、RAM、ROM、可擦式可编程只读存储器(EPROM，Erasable Programmable Read Only Memory)、闪存、光纤、便携式紧凑磁盘只读存储器(CD-ROM)、光存储器件、磁存储器件、或者上述的任意合适的组合。
在本公开实施例中，计算机可读存储介质可以是任何包含或存储程序的有形介质，该程序可以被指令执行系统、装置或者器件使用或者与其结合使用。而在本公开实施例中，计算机可读信号介质可以包括在基带中或者作为载波一部分传播的数据信号，其中承载了计算机可读的程序代码。这种传播的数据信号可以采用多种形式，包括但不限于电磁信号、光信号或上述的任意合适的组合。计算机可读信号介质还可以是计算机可读存储介质以外的任何计算机可读介质，计算机可读信号介质可以发送、传播或者传输用于由指令执行系统、装置或者器件使用或者与其结合使用的程序。计算机可读介质上包含的程序代码可以用任何适当的介质传输，包括但不限于：电线、光缆、射频(RF，Radio Frequency)等等，或者上述的任意合适的组合。
上述计算机可读介质可以是上述终端100中所包含的；也可以是单独存在，而未装配入终端100中。
上述计算机可读介质承载有一个或者多个程序，当上述一个或者多个程序被该终端执行时，使得终端100执行本公开实施例提供的方法。
可以以一种或多种程序设计语言或其组合来编写用于执行本公开的操作的计算机程序代码，上述程序设计语言包括面向对象的程序设计语言—诸如Java、Smalltalk、C++，还包括常规的过程式程序设计语言—诸如“C”语言或类似的程序设计语言。程序代码可以完全地在用户计算机上执行、部分地在用户计算机上执行、作为一个独立的软件包执行、部分在用户计算机上部分在远程计算机上执行、或者完全在远程计算机或服务器上执行。在涉及远程计算机的情形中，远程计算机可以通过任意种类的网络，包括局域网(LAN，Local Area Network))和广域网(WAN，Wide Area Network)，以连接到用户计算机，或者，可以连接到外部计算机(例如利用因特网服务提供商来通过因特网连接)。
描述于本公开实施例中所涉及到的终端中的单元和/或模块可以通过软件的方式实现，也可以通过硬件的方式来实现。
对于硬件的方式来说，实现本公开实施例的终端的单元和/或模块可以被一个或多个应用专用集成电路(ASIC，Application Specific Integrated Circuit)、 DSP、可编程逻辑器件(PLD，Programmable Logic Device)、复杂可编程逻辑器件(CPLD，Complex Programmable Logic Device)、现场可编程门阵列(FPGA，Field-Programmable Gate Array)或其他电子元件实现，用于执行实现本公开实施例提供的方法。
对于软件的方式来说，实现本公开实施例视频内容的展示方法的终端中的单元和/或模块可以被两个或以上的单元实现，
下面以软件的方式为例，示例性说明实现本公开实施例的视频内容的展示方法的装置中单元和/或模块。
图2是本公开实施例提出的客户端的组成结构示意图一，如图2所示，客户端2包括检测单元21、读取单元22、获取单元23、播放单元24、显示单元25、接收单元26以及请求缓存单元27。
所述检测单元21，用于在接收开启指令之后，检测当前状态参数；
所述读取单元22，用于若所述当前状态参数满足预设展示条件，则读取预加载视频数据；其中，所述预设展示条件用于判断是否展示所述预加载视频数据待展示视频内容；
所述获取单元23，用于将所述预加载视频数据嵌入至当前信息流中，获得待展示信息流；
所述播放单元24，用于响应所述开启指令，播放所述待展示信息流对应的目标视频，以实现所述视频内容的展示。
进一步地，在本公开的实施例中，所述目标视频包括：所述预加载视频数据对应的待展示视频，和所述当前信息流对应的自然信息流视频。
进一步地，在本公开的实施例中，所述获取单元23，还用于播放所述待展示信息流对应的目标视频之前，在接收开启指令之后，获取预存模拟启动图像和/或预存模拟启动视频；
所述显示单元25，用于响应所述开启指令，显示所述预存模拟启动图像和/或所述预存模拟启动视频。
进一步地，在本公开的实施例中，所述播放单元24，具体用于移除所述预 存模拟启动图像和/或所述预存模拟启动视频；以及播放所述待展示视频，并接收所述待展示视频对应的控制指令；以及基于所述控制指令，播放所述自然信息流视频。
进一步地，在本公开的实施例中，所述控制指令包括：查看、切换或持续播放，
所述播放单元24，还具体用于当所述控制指令为查看时，响应所述控制指令，根据所述待展示视频内容的对应的预存内容地址进行查看处理；以及接收所述预存内容地址对应的关闭指令；以及响应所述关闭指令，播放所述自然信息流视频；
所述播放单元24，还具体用于所述播放单元，还具体用于响应所述控制指令，关闭所述待展示视频并切换至所述自然信息流视频；
所述播放单元24，还具体用于当所述控制指令为持续播放时，响应所述控制指令，在完成所述待展示视频的展示之后，继续展示所述自然信息流视频。
进一步地，在本公开的实施例中，所述接收单元26，用于基于所述控制指令，播放所述自然信息流视频之后，接收所述自然信息流视频对应的返回指令；
所述播放单元24，还用于响应所述返回指令，关闭所述自然信息流视频，并切换至所述待展示视频；
所述播放单元24，还具体用于按照预设时间参数、预设组件配置以及预设动画效果，对所述待展示视频进行展示。
进一步地，在本公开的实施例中，所述获取单元23，还用于读取预加载视频数据之前，获取所述待展示视频内容对应的预加载任务；其中，所述预加载任务携待预加载策略；所述预加载策略用于对所述待展示视频内容进行预设网络参数和预设数据参数的限制；
所述请求缓存单元27，用于按照所述预设网络参数和所述预设数据参数，请求并缓存所述预加载视频数据。
需要指出，上述单元的分类并不构成对客户端本身的限定，例如一些单元可以拆分为两个或以上的子单元，或者，一些单元可以合并为一个新的单元。
还需要指出，上述单元的名称在某种情况下并不构成对单元本身的限定。
基于同样的理由，客户端中未详尽描述的单元和/或模块不代表相应的单元和/或模块的缺省，凡是客户端所执行的操作都可以通过客户端中的相应的单元和/或模块实现。
图3为本公开实施例提出的客户端的组成结构示意图二，如图3所示，本公开实施例提出的客户端2还可以包括处理器28、存储有处理器28可执行指令的存储器29，进一步地，客户端2还可以包括通信接口210，和用于连接处理器28、存储器29以及通信接口210的总线211。
在本公开的实施例中，总线211用于连接通信接口210、处理器28以及存储器29以及这些器件之间的相互通信。
在本公开的实施例中，存储器29，用于存储指令和数据。
进一步地，在本公开的实施例中，上述处理器28，用于在接收开启指令之后，检测当前状态参数；若所述当前状态参数满足预设展示条件，则读取预加载视频数据；其中，所述预设展示条件用于判断是否展示所述预加载视频数据待展示视频内容；将所述预加载视频数据嵌入至当前信息流中，获得待展示信息流；响应所述开启指令，播放所述待展示信息流对应的目标视频，以实现所述视频内容的展示。
本公开实施例提出的一种客户端，该客户端在接收开启指令之后，检测当前状态参数；若当前状态参数满足预设展示条件，则读取预加载视频数据；其中，预设展示条件用于判断是否展示预加载视频数据待展示视频内容；将预加载视频数据嵌入至当前信息流中，获得待展示信息流；响应开启指令，播放待展示信息流对应的目标视频，以实现待展示视频内容的展示。也就是说，在本公开的实施例中，在确定当前状态参数满足预设展示条件之后，客户端可以通过将待展示视频内容对应的预加载视频数据嵌入至当前信息流，获得待展示信息流，从而可以通过待展示信息流对应的目标识屏的播放实现待展示视频内容的展示。由此可见，由于待展示信息流是客户端将预加载视频数据嵌入至当前信息流中获得的，即待展示视频内容已经成为信息流的一部分，因此，客户端 通过播放目标视频进行待展示视频内容的展示时，可以实现开屏阶段和信息流阶段的无缝拼接，同时可以实现待展示视频和自然信息流视频之间的平滑切换，从而可以提升待展示视频内容的推广效果，提高待展示视频内容的流畅度。
在本公开的一实施例中，继续参见图4，图4是本公开实施例提出的视频内容的展示方法的流程示意图一，如图4所示，客户端展示待展示视频内容的方法主要可以包括以下步骤：
步骤101、在接收开启指令之后，检测当前状态参数。
在本公开的实施例中，客户端在接收开启指令之后，可以先检测当前状态参数。其中，客户端可以通过多种方式接收开启指令，例如，客户端可以通过终端接收到的用户的触控操作接收开启指令，或者，客户端可以通过终端预先设置的开启机制的触发接收开启指令。
需要说明的是，在本公开的实施例中，终端中的客户端可以指与服务器相对应的、为客户提供本地服务的程序。除了一些只在本地运行的应用程序之外，一般安装在普通的终端上，需要与服务端互相配合运行。
因特网发展以后，较常用的客户端包括了如万维网使用的网页浏览器，收寄电子邮件时的电子邮件客户端，以及即时通讯的客户端软件等。对于这一类应用程序，需要网络中有相应的服务器和服务程序来提供相应的服务，如数据库服务，电子邮件服务等等，这样在终端和服务器端，需要建立特定的通信连接，来保证应用程序的正常运行。
需要说明的是，在本公开的实施例中，服务器可以为客户端服务，服务的内容诸如向客户端提供资源、保存客户端数据等等。
进一步地，在本公开的实施例中，客户端在接收开启指令之后，需要先对客户端的状态进行检测，获得当前状态参数，从而进一步根据当前状态参数确定是否可以进行待展示视频内容的展示。
也就是说，在本公开的实施例中，当前状态参数可以用于对客户端是否具备展示待展示视频内容的条件进行确定。
需要说明的是，在本公开的实施例中，待展示视频内容可以为原生开屏广 告，即待展示视频可以为原生开屏广告的视频。
进一步地，在本公开的实施例中，待展示视频内容还可以为原生开屏广告的其他内容，例如，待展示视频内容还可以为天气通知内容、突发新闻内容、寻人内容、灾情警告内容等等，相应地，待展示视频可以为天气通知视频、突发新闻视频、寻人视频、灾情警告视频等等。
需要说明的是，在本公开的实施例中，当前状态参数可以包括但不限于数据加载状态、数据失效状态、展示时机状态以及信息流的插入状态等多种状态参数中的至少一个。
进一步地，在本公开的实施例中，当前状态参数中的数据加载状态可以表征客户端是否已经加载完成待展示视频内容对应的视频数据；当前状态参数中的数据失效状态可以对客户端缓存的数据是否过期或失效进行确定；当前状态参数中的展示时机状态可以对客户端是否处于展示时机(不在feed页面/推送打开/回流页打开/第三方应用调起/在feed页但是有其他交互)进行确定；当前状态参数中的信息流的插入状态可以用于客户端确定信息流是否插入待展示视频内容。
步骤102、若当前状态参数满足预设展示条件，则读取预加载视频数据；其中，预设展示条件用于判断是否展示预加载视频数据待展示视频内容。
在本公开的实施例中，客户端在检测当前状态参数之后，如果当前状态参数满足预设展示条件，那么客户端便可以读取预加载视频数据。
需要说明的是，在本公开的实施例中，客户端可以预先设置有是否可以展示待展示视频内容的判断条件，即预设展示条件。也就是说，在本公开的实施例中，预设展示条件用于客户端基于当前状态参数对是否展示预加载视频数据待展示视频内容。
进一步地，在本公开的实施例中，预加载视频数据并不是待展示视频内容对应的全部视频数据，而是待展示视频内容对应的全部视频数据中的部分视频数据。也就是说，在本公开中，预加载视频数据可以用于对待展示视频内容进行视频数据的部分展示。
需要说明的是，在本公开的实施例中，客户端在检测获得当前状态参数之后，可以先根据当前状态参数和预设展示条件对是否可以进行待展示视频内容的展示进行判断，如果判定结果为可以进行待展示视频内容的展示，那么客户端便可以读取待展示视频内容的预加载视频数据。例如，客户端检测获得的当前状态参数满足预加载视频数据已经加载成功、数据没有失效、客户端处于展示时机以及当前信息流允许开屏广告的插入等预设展示条件，那么客户端便可以读取预加载视频。
进一步地，在本公开的实施例中，客户端在读取预加载视频数据之前，可以先获取待展示视频内容对应的预加载任务；其中，预加载任务携待预加载策略；预加载策略用于对待展示视频内容进行预设网络参数和预设数据参数的限制，然后可以按照预设网络参数和预设数据参数，请求并缓存预加载视频数据。
具体地，在本公开的实施例中，待展示视频内容的视频数据的预加载有一个专门的队列进行维护，每个视频的预加载对应一个单独的任务，即预加载任务，预加载任务可以由服务器下发的预设网络参数来控制预加载允许的网络环境，例如，服务器仅允许在无线网络环境下进行视频数据的预加载；预加载任务也可以由服务器下发的预设数据参数控制预加载内容的大小。例如，待展示视频内容的全部视频大小为3M，服务器下发的预加载大小字段是800k，那么客户端只会请求待展示视频内容的全部视频的前800k的视频数据到本地，从而保证用户展示开屏时前几秒能流畅的播放，后面的内容再去实时地请求，进而可以节省流量。
步骤103、将预加载视频数据嵌入至当前信息流中，获得待展示信息流。
在本公开的实施例中，客户端在读取预加载视频数据之后，便可以将预加载视频数据嵌入至当前信息流中，从而便可以获得待展示信息流。
需要说明的是，在本公开的实施例中，客户端在确定可以进行待展示视频内容的展示，并读取对应的预加载视频数据之后，便可以将预加载视频数据插入至原有的待展示的当前信息流之中，获得待展示信息流。其中，待只能是信息流可以将待展示视频内容与当前信息流进行无缝平滑的拼接并展示。
进一步地，在本公开的实施例中，视频内容的展示可以分为开屏阶段和信息流阶段。具体地，从开屏阶段无缝衔接过渡到信息流阶段的方法在于视觉切换，需要从显示上调整视频的显示层级来实现。
步骤104、响应开启指令，播放待展示信息流对应的目标视频，以实现待展示视频内容的展示。
在本公开的实施例中，客户端在将预加载视频数据嵌入至当前信息流中，获得待展示信息流之后，可以响应开启指令，播放待展示信息流对应的目标视频，从而便可以实现待展示视频内容的展示。
进一步地，在本公开的实施例中，由于待展示信息流是客户端将预加载视频数据嵌入至当前信息流中获得的，因此，待展示信息流对应的目标视频可以包括预加载视频数据对应的待展示视频，和当前信息流对应的自然信息流视频。
需要说明的是，在本公开的实施例中，视频内容的展示可以分为开屏阶段和信息流阶段，即待展示视频内容可以被展示为待展示视频和自然信息流视频。
进一步地，在本公开的实施例中，开屏阶段，即待展示视频，可以为一个纯净的视频展示，图5为开屏阶段的示意图，如图5所示，在展示待展示视频内容的开屏阶段，客户端展示的是一个纯净的视频界面，在该视频界面中，左上角显示有客户端的标识“A”，右下角有跳过按钮。
进一步地，在本公开的实施例中，信息流阶段，即自然信息流视频，其各个广告组件交互和普通信息流广告保持了一致。具体地，客户端在展示信息流阶段时，可以实时的更新自然信息流视频的评论数量和点赞数量，这是由于预加载的视频数据是很之前完成加载的。同时，客户端在展示信息流阶段时，还可以强制打开当前的隐私状态和评论开关等限制，从而可以防止投放时间开始时出现异常case。
需要说明的是，在本公开的实施例中，由于待展示信息流是客户端将预加载视频数据嵌入至当前信息流中获得的，即待展示视频内容已经在feed流中，因此，客户端基于播放待展示信息流对应的目标视频进行待展示视频内容的展示时，可以通过终端接收到的上滑操作或者下滑操作，实现待展示视频和自然 信息流视频之间的切换。
也就是说，在播放待展示信息流对应的目标视频中的待展示视频时，如果客户端通过终端接收到用户的上滑操作，那么客户端可以将待展示视频切换为自然信息流视频继续展示；在播放待展示信息流对应的目标视频中的自然信息流视频时，如果客户端通过终端接收到用户的下滑操作，那么客户端可以将自然信息流视频切换为待展示视频继续展示。从而可以实现待展示视频和自然信息流视频之间的平滑过渡，即实现开屏阶段和信息流阶段无缝拼接。
进一步地，在本公开的实施例中，客户端可以通过调整视频的显示层级来实现从开屏阶段无缝衔接过渡到信息流阶段。具体地，为了在开屏阶段达到全屏展示视频的效果，客户端可以把播放器视图的整个frame设置成整个屏幕大小，并完全展示(设置父视图的clipToBounds属性＝NO，相当于显示层级的前置，不受父视图大小约束)，同时，客户端可以隐藏顶部选择组件、视频上的各种交互组件、以及底部tabbar。进一步，客户端在完成待展示视频的展示之后，可以设置父视图clipToBounds＝YES，此时播放器视图接受父视图的约束，显示层级后置，实际展示区域变小，从而在响应用户滑动时与自然feed流视频一致。
在本公开的实施例中，进一步地，客户端在播放待展示视频时，可以按照预设时间参数、预设组件配置以及预设动画效果，对待展示视频进行展示。例如，客户端按照预设时间参数、预设组件配置以及预设动画效果，对待展示视频进行展示，可以获得以下的效果：
当达到服务器下发的配置的秒数时，客户端开始依次动画展示这些控件：
1、展示开屏logo和预加载跳过等元素，并在0.26s内渐出消失；
2、0.26s后展示tab、底部阴影、顶部、基础组件、首页组件、并在0.43s渐出动画；
3、在总动画时间0.69s全部完成后，还原预设应用状态。
本公开实施例提出的一种视频内容的展示方法，客户端在接收开启指令之后，检测当前状态参数；若当前状态参数满足预设展示条件，则读取预加载视 频数据；其中，预设展示条件用于判断是否展示预加载视频数据待展示视频内容；将预加载视频数据嵌入至当前信息流中，获得待展示信息流；响应开启指令，播放待展示信息流对应的目标视频，以实现待展示视频内容的展示。也就是说，在本公开的实施例中，在确定当前状态参数满足预设展示条件之后，客户端可以通过将待展示视频内容对应的预加载视频数据嵌入至当前信息流，获得待展示信息流，从而可以通过待展示信息流对应的目标识屏的播放实现待展示视频内容的展示。由此可见，由于待展示信息流是客户端将预加载视频数据嵌入至当前信息流中获得的，即待展示视频内容已经成为信息流的一部分，因此，客户端通过播放目标视频进行待展示视频内容的展示时，可以实现开屏阶段和信息流阶段的无缝拼接，同时可以实现待展示视频和自然信息流视频之间的平滑切换，从而可以提升待展示视频内容的推广效果，提高待展示视频内容的流畅度。
基于上述实施例，在本公开的另一实施例中，图6是本公开实施例提出的视频内容的展示方法的流程示意图二，如图6所示，客户端在播放待展示信息流对应的目标视频之前，即步骤104之前，客户端展示待展示视频内容的方法还可以包括以下步骤：
步骤105、在接收开启指令之后，获取预存模拟启动图像和/或预存模拟启动视频。
步骤106、响应开启指令，显示预存模拟启动图像和/或预存模拟启动视频。
在本公开的实施例中，客户端在接收到开启指令之后，且在播放待展示信息流对应的目标视频之前，客户端可以先获取预存模拟启动图像和/或预存模拟启动视频，然后便可以响应开启指令，显示预存模拟启动图像和/或预存模拟启动视频。
需要说明的是，在本公开的实施例中，客户端可以预先存储有预存模拟启动图像和/或预存模拟启动视频，其中，预存模拟启动图像和/或预存模拟启动视频可以用于避免播放卡顿的产生。
进一步地，在本公开的实施例中，为了避免播放卡顿造成的空feed的展示， 客户端在收到开启指令并进行启动之后，需要通过预存模拟启动图像和/或预存模拟启动视频的展示，形成正在启动的假象。
需要说明的是，在本公开的实施例中，客户端在响应开启指令，显示预存模拟启动图像和/或预存模拟启动视频之后，一旦准备好目标视频的展示，客户端便可以在播放待展示信息流对应的目标视频时，将预存模拟启动图像和/或预存模拟启动视频移除，从而可以进入视频内容的展示界面。
图7为预存模拟启动图像的示意图，如图7所示，客户端A在接收待开启指令之后，在启动时，先展示一个预存模拟启动图像，客户端A通过该存模拟启动图像的显示，向用户展示出客户端A还在启动中的状态。
在本公开的实施例中，进一步地，图8是本公开实施例提出的视频内容的展示方法的流程示意图三，如图8所示，客户端播放待展示信息流对应的目标视频的方法可以包括以下步骤：
步骤104a、移除预存模拟启动图像和/或预存模拟启动视频。
在本公开的实施例中，客户端在将预加载视频数据嵌入至当前信息流中，获得待展示信息流之后，可以先移除预存模拟启动图像和/或预存模拟启动视频。
需要说明的是，在本公开的实施例中，为了避免播放卡顿造成的空feed的展示，客户端可以先显示预存模拟启动图像和/或预存模拟启动视频，一旦客户端准备好展示待展示信息流对应的目标视频，那么客户端便可以先将预存模拟启动图像和/或预存模拟启动视频移除，从而可以进一步进入视频内容的展示界面。
步骤104b、播放待展示视频，并接收待展示视频对应的控制指令。
在本公开的实施例中，客户端在移除预存模拟启动图像和/或预存模拟启动视频之后，便可以播放待展示视频，然后可以接收待展示视频对应的控制指令。
需要说明的是，在本公开的实施例中，客户端在进行待展示视频内容的展示时，可以先播放预加载视频数据对应的待展示视频，在待展示视频的播放过程中，客户端可以通过终端接收到的待展示视频对应的控制指令。
进一步地，在本公开的实施例中，客户端接收到的控制指令可以包括但不限于查看、切换或持续播放等指令。
步骤104c、基于控制指令，播放自然信息流视频。
在本公开的实施例中，客户端在播放待展示视频，并接收待展示视频对应的控制指令之后，便可以基于控制指令，进一步播放自然信息流视频。
进一步地，在本公开的实施例中，客户端在播放待展示视频的过程中所接收到的控制指令，可以进一步用于对自然信息流视频的播放进行控制。
需要说明的是，在本公开的实施例中，客户端在基于控制指令播放自然信息流视频时，如果控制指令为切换，那么客户端可以直接将待展示视频切换为自然信息流视频进行播放。
也就是说，客户端在进行待展示视频内容的展示，即播放包括待展示视频和自然信息流视频的目标视频时，可以接收控制指令，从而可以基于控制指令执行相应的播放控制处理。
本公开实施例提出的一种视频内容的展示方法，客户端在接收开启指令之后，检测当前状态参数；若当前状态参数满足预设展示条件，则读取预加载视频数据；其中，预设展示条件用于判断是否展示预加载视频数据待展示视频内容；将预加载视频数据嵌入至当前信息流中，获得待展示信息流；响应开启指令，播放待展示信息流对应的目标视频，以实现待展示视频内容的展示。也就是说，在本公开的实施例中，在确定当前状态参数满足预设展示条件之后，客户端可以通过将待展示视频内容对应的预加载视频数据嵌入至当前信息流，获得待展示信息流，从而可以通过待展示信息流对应的目标识屏的播放实现待展示视频内容的展示。由此可见，由于待展示信息流是客户端将预加载视频数据嵌入至当前信息流中获得的，即待展示视频内容已经成为信息流的一部分，因此，客户端通过播放目标视频进行待展示视频内容的展示时，可以实现开屏阶段和信息流阶段的无缝拼接，同时可以实现待展示视频和自然信息流视频之间的平滑切换，从而可以提升待展示视频内容的推广效果，提高待展示视频内容的流畅度。
基于上述实施例，在本公开的再一实施例中，当控制指令为查看时，客户端基于控制指令，播放自然信息流视频的方法可以包括以下步骤：
步骤201、响应控制指令，根据待展示视频内容的对应的预存内容地址进行查看处理。
在本公开的实施例中，客户端在播放待展示视频，并接收待展示视频对应的控制指令之后，如果控制指令为查看，那么客户端便可以响应控制指令，根据待展示视频内容的对应的预存内容地址进行查看处理。
需要说明的是，在本公开的实施例中，在播放待展示视频时接收了查看的控制指令之后，客户端可以响应该控制指令，获取待展示视频内容对应的预存内容地址，然后便可以基于预存内容地址进行查看处理。
进一步地，在本公开的实施例中，客户端可以通过终端在显示屏上接收到的用户的点击操作接收查看的控制指令。
也就是说，在本公开中，客户端在播放待展示视频时，用户点击视频内容区域中的任何位置，客户端都可以进行响应，跳转到服务端配置的schema链接。
步骤202、接收预存内容地址对应的关闭指令。
步骤203、响应关闭指令，播放自然信息流视频。
在本公开的实施例中，客户端在响应控制指令，根据待展示视频内容的对应的预存内容地址进行查看处理之后，还可以接收预存内容地址对应的关闭指令，然后便可以响应该关闭指令，然后继续对自然信息流视频进行播放。
也就是说，在本公开中，用户在对待展示视频内容对应的预存内容地址进行查看处理之后，还可以通过在终端的显示屏幕上进行触控操作，使客户端接收关闭指令，客户端在接收关闭指令之后，可以直接跳转至自然信息流视频中，继续播放自然信息流视频。
进一步地，在本公开的实施例中，客户端在接收关闭指令之后，也可以继续返回至待展示视频中，继续待展示视频。
在本公开的实施例中，进一步地，当控制指令为切换时，客户端在基于控制指令，播放自然信息流视频时，可以响应控制指令，关闭待展示视频，然后 切换至自然信息流视频，继续播放自然信息流视频。
需要说明的是，在本公开的实施例中，客户端可以通过终端在显示屏幕上接收到的触控操作获得切换的控制指令，例如，图9为接收控制指令的示意图一，如图9所示，用户点击客户端播放的待展示视频中的跳过按钮，客户端便可以接收切换的控制指令；客户端也可以过终端在显示屏幕上接收到的滑动操作获得切换的控制指令，图10为接收控制指令的示意图二，如图10所示，用户在客户端播放的待展示视频中进行上滑操作，客户端便可以接收切换的控制指令。
也就是说，在播放待展示信息流对应的目标视频中的待展示视频时，如果客户端通过终端接收到用户的上滑操作，那么客户端可以将待展示视频切换为自然信息流视频继续展示。从而可以实现待展示视频和自然信息流视频之间的平滑过渡，即实现开屏阶段和信息流阶段无缝拼接。
在本公开的实施例中，进一步地，当控制指令为持续播放时，客户端在基于控制指令，播放自然信息流视频时，可以响应控制指令，在完成待展示视频的展示之后，继续展示自然信息流视频。
需要说明的是，在本公开的实施例中，如果客户端在播放待展示视频的过程中，没有在待展示视频的界面中获取控制指令，那么可以认为控制指令为继续播放，那么客户端便可以展示完待展示视频之后，自然过渡到信息流阶段，即继续播放自然信息流视频。
进一步地，在本公开的实施例中，当控制指令为持续播放时，客户端在基于控制指令，播放自然信息流视频之后，客户端还可以接收自然信息流视频对应的返回指令，然后响应返回指令，关闭自然信息流视频，并切换至待展示视频。
也就是说，在播放待展示信息流对应的目标视频中的自然信息流视频时，如果客户端通过终端接收到用户的下滑操作，那么客户端可以将自然信息流视频切换为待展示视频继续展示。从而可以实现待展示视频和自然信息流视频之间的平滑过渡，即实现开屏阶段和信息流阶段无缝拼接。
本公开实施例提出的一种视频内容的展示方法，客户端在接收开启指令之后，检测当前状态参数；若当前状态参数满足预设展示条件，则读取预加载视频数据；其中，预设展示条件用于判断是否展示预加载视频数据待展示视频内容；将预加载视频数据嵌入至当前信息流中，获得待展示信息流；响应开启指令，播放待展示信息流对应的目标视频，以实现待展示视频内容的展示。也就是说，在本公开的实施例中，在确定当前状态参数满足预设展示条件之后，客户端可以通过将待展示视频内容对应的预加载视频数据嵌入至当前信息流，获得待展示信息流，从而可以通过待展示信息流对应的目标识屏的播放实现待展示视频内容的展示。由此可见，由于待展示信息流是客户端将预加载视频数据嵌入至当前信息流中获得的，即待展示视频内容已经成为信息流的一部分，因此，客户端通过播放目标视频进行待展示视频内容的展示时，可以实现开屏阶段和信息流阶段的无缝拼接，同时可以实现待展示视频和自然信息流视频之间的平滑切换，从而可以提升待展示视频内容的推广效果，提高待展示视频内容的流畅度。
本公开实施例提供一种计算机可读存储介质，其上存储有程序，该程序被处理器执行时实现如上所述的视频内容的展示方法。
具体来讲，本公开实施例中的一种视频内容的展示方法对应的程序指令可以被存储在光盘，硬盘，U盘等存储介质上，当存储介质中的与一种视频内容的展示方法对应的程序指令被一客户端读取或被执行时，包括如下步骤：
在接收开启指令之后，检测当前状态参数；
若所述当前状态参数满足预设展示条件，则读取预加载视频数据；其中，所述预设展示条件用于判断是否展示所述预加载视频数据待展示视频内容；
将所述预加载视频数据嵌入至当前信息流中，获得待展示信息流；
响应所述开启指令，播放所述待展示信息流对应的目标视频，以实现所述视频内容的展示。
本领域内的技术人员应明白，本公开可采用硬件实施例、软件实施例、或结合软件和硬件方面的实施例的形式。而且，本公开可采用在一个或多个其中 包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器和光学存储器等)上实施的计算机程序产品的形式。
本公开是参照根据本公开实施例的方法、设备(系统)、和计算机程序产品的实现流程示意图和/或方框图来描述的。应理解可由计算机程序指令实现流程示意图和/或方框图中的每一流程和/或方框、以及实现流程示意图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在实现流程示意图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品，该指令装置实现在实现流程示意图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上，使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理，从而在计算机或其他可编程设备上执行的指令提供用于实现在实现流程示意图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。
以上所述，仅为本公开的较佳实施例而已，并非用于限定本公开的保护范围。

Claims (20)

  1. 一种视频内容的展示方法，其特征在于，包括：
    在接收开启指令之后，检测当前状态参数；
    若所述当前状态参数满足预设展示条件，则读取预加载视频数据；其中，所述预设展示条件用于判断是否展示所述预加载视频数据待展示视频内容；
    将所述预加载视频数据嵌入至当前信息流中，获得待展示信息流；
    响应所述开启指令，播放所述待展示信息流对应的目标视频，以实现所述待展示视频内容的展示。
  2. 根据权利要求1所述的方法，其特征在于，所述目标视频包括：所述预加载视频数据对应的待展示视频，和所述当前信息流对应的自然信息流视频。
  3. 根据权利要求2所述的方法，其特征在于，所述播放所述待展示信息流对应的目标视频之前，所述方法还包括：
    在接收开启指令之后，获取预存模拟启动图像和/或预存模拟启动视频；
    响应所述开启指令，显示所述预存模拟启动图像和/或所述预存模拟启动视频。
  4. 根据权利要求3所述的方法，其特征在于，所述播放所述待展示信息流对应的目标视频，包括：
    移除所述预存模拟启动图像和/或所述预存模拟启动视频；
    播放所述待展示视频，并接收所述待展示视频对应的控制指令；
    基于所述控制指令，播放所述自然信息流视频。
  5. 根据权利要求4所述的方法，其特征在于，所述控制指令包括：查看、切换或持续播放。
  6. 根据权利要求5所述的方法，其特征在于，当所述控制指令为查看时，所述基于所述控制指令，播放所述自然信息流视频，包括：
    响应所述控制指令，根据所述待展示视频内容的对应的预存内容地址进行查看处理；
    接收所述预存内容地址对应的关闭指令；
    响应所述关闭指令，播放所述自然信息流视频。
  7. 根据权利要求5所述的方法，其特征在于，当所述控制指令为切换时，所述基于所述控制指令，播放所述自然信息流视频，包括：
    响应所述控制指令，关闭所述待展示视频并切换至所述自然信息流视频。
  8. 根据权利要求5所述的方法，其特征在于，当所述控制指令为持续播放时，所述基于所述控制指令，播放所述自然信息流视频，包括：
    响应所述控制指令，在完成所述待展示视频的展示之后，继续展示所述自然信息流视频。
  9. 根据权利要求4所述的方法，其特征在于，所述基于所述控制指令，播放所述自然信息流视频之后，所述方法还包括：
    接收所述自然信息流视频对应的返回指令；
    响应所述返回指令，关闭所述自然信息流视频，并切换至所述待展示视频。
  10. 根据权利要求4所述的方法，其特征在于，所述播放所述待展示视频，包括：
    按照预设时间参数、预设组件配置以及预设动画效果，对所述待展示视频进行展示。
  11. 根据权利要求1所述的方法，其特征在于，所述读取预加载视频数据之前，所述方法还包括：
    获取所述待展示视频内容对应的预加载任务；其中，所述预加载任务携待预加载策略；所述预加载策略用于对所述待展示视频内容进行预设网络参数和预设数据参数的限制；
    按照所述预设网络参数和所述预设数据参数，请求并缓存所述预加载视频数据。
  12. 一种客户端，其特征在于，所述客户端包括：检测单元、读取单元、获取单元以及播放单元，
    所述检测单元，用于在接收开启指令之后，检测当前状态参数；
    所述读取单元，用于若所述当前状态参数满足预设展示条件，则读取预加载视频数据；其中，所述预设展示条件用于判断是否展示所述预加载视频数据待展示视频内容；
    所述获取单元，用于将所述预加载视频数据嵌入至当前信息流中，获得待展示信息流；
    所述播放单元，用于响应所述开启指令，播放所述待展示信息流对应的目标视频，以实现所述视频内容的展示。
  13. 根据权利要求12所述的客户端，其特征在于，所述目标视频包括：所述预加载视频数据对应的待展示视频，和所述当前信息流对应的自然信息流视频。
  14. 根据权利要求13所述的客户端，其特征在于，所述客户端还包括：显示单元，
    所述获取单元，还用于播放所述待展示信息流对应的目标视频之前，在接收开启指令之后，获取预存模拟启动图像和/或预存模拟启动视频；
    所述显示单元，用于响应所述开启指令，显示所述预存模拟启动图像和/或所述预存模拟启动视频。
  15. 根据权利要求14所述的客户端，其特征在于，
    所述播放单元，具体用于移除所述预存模拟启动图像和/或所述预存模拟启动视频；以及播放所述待展示视频，并接收所述待展示视频对应的控制指令；以及基于所述控制指令，播放所述自然信息流视频。
  16. 根据权利要求15所述的客户端，其特征在于，所述控制指令包括：查看、切换或持续播放，
    所述播放单元，还具体用于当所述控制指令为查看时，响应所述控制指令，根据所述待展示视频内容的对应的预存内容地址进行查看处理；以及接收所述预存内容地址对应的关闭指令；以及响应所述关闭指令，播放所述自然信息流视频；
    所述播放单元，还具体用于所述播放单元，还具体用于响应所述控制指令， 关闭所述待展示视频并切换至所述自然信息流视频；
    所述播放单元，还具体用于当所述控制指令为持续播放时，响应所述控制指令，在完成所述待展示视频的展示之后，继续展示所述自然信息流视频。
  17. 根据权利要求15所述的客户端，其特征在于，所述客户端还包括：接收单元，
    所述接收单元，用于基于所述控制指令，播放所述自然信息流视频之后，接收所述自然信息流视频对应的返回指令；
    所述播放单元，还用于响应所述返回指令，关闭所述自然信息流视频，并切换至所述待展示视频；
    所述播放单元，还具体用于按照预设时间参数、预设组件配置以及预设动画效果，对所述待展示视频进行展示。
  18. 根据权利要求12所述的客户端，其特征在于，所述客户端还包括：请求缓存单元，
    所述获取单元，还用于读取预加载视频数据之前，获取所述待展示视频内容对应的预加载任务；其中，所述预加载任务携待预加载策略；所述预加载策略用于对所述待展示视频内容进行预设网络参数和预设数据参数的限制；
    所述请求缓存单元，用于按照所述预设网络参数和所述预设数据参数，请求并缓存所述预加载视频数据。
  19. 一种客户端，其特征在于，所述客户端包括处理器、存储有所述处理器可执行指令的存储器，当所述指令被所述处理器执行时，实现如权利要求1至11任一项所述的方法。
  20. 一种存储介质，其上存储有程序，应用于客户端中，其特征在于，所述程序被处理器执行时，实现如权利要求1至11任一项所述的方法。
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