WO2021051175A1

WO2021051175A1 - Traceability system applied to the market for combating product counterfeiting

Info

Publication number: WO2021051175A1
Application number: PCT/BR2019/050412
Authority: WO
Inventors: José Luiz da SILVA
Original assignee: Silva Jose Luiz Da
Priority date: 2019-09-19
Filing date: 2019-09-19
Publication date: 2021-03-25

Abstract

The traceability system applied to the market for combating product counterfeiting to which the present invention relates comprises a traceability system applied to the market for combating product counterfeiting that comprises a system provided with printed QR code tags (10) and (20) applied to different types of products and/or services that interact with software available in the cloud that enables verification of traceability and authentication data in a supply chain, enabling original products to be monitored and protecting consumers against misleading purchases of counterfeit items. The system thus adds digital profiles to each step of the process in the supply chain, and this technology therefore creates a direct digital link between the licenser of the commercial brand and the end customer.

Description

TRACEABILITY SYSTEM APPLIED TO THE MARKET TO COMBAT PRODUCT FALSIFICATION FIELD OF THE INVENTION

[01] The present invention describes a traceability system applied to the market to combat product counterfeiting. More specifically, it comprises a system equipped with a pair of printed QR code tags arranged on a stamp, applied to various types of products and / or services, which interact with software available in the cloud that allows to verify traceability and authentication information in a chain of supply chairí, enabling the monitoring of original products and protecting the consumer against the deceptive acquisition of counterfeit items.

[02] This new system allows manufacturers to monitor each product or service, as all processes are registered and updated in real time, favoring the management of royalties in cases of brand licensing. Management becomes more transparent and it is possible to monitor the revenues of both the licensed company and the licensor of the trademark.

[03] In addition, end customers become tax agents to watch over the trademark, allowing the brand administrator to take the relevant legal measures in a more effective way if signs of fraud are observed.

[04] Therefore, the system adds digital profiles to each stage of the process in the supply chain, so that this technology creates a direct digital link between the trademark licensor and the end customer, ensuring greater security due to the perfect allocation of information. traceability and authenticity in each product and service marketed. BACKGROUND OF THE INVENTION

[05] The counterfeiting of products has become a problem not only in the Brazilian market, but worldwide. This type of illegal market tends to prosper a lot in countries like Brazil, where the distribution of income is very unequal and the taxes are very high, allowing more and more of the pirated or counterfeit products to increase due to their lower prices than those of the formal market, which increases people's interest in this type of merchandise. Although tempting, what people do not remember is that because they are made with inferior quality materials, they can present defects that endanger the consumer's own safety.

[06] Pirated products are considered to be all those that have reproduction, sale or distribution without proper authorization and payment of royalties and licenses, so that any kind of forgery is considered a crime, whether directly or indirectly.

[07] In this way, the illegal counterfeiting market affects several sectors of the industry: from medicines to automotive parts; from alcoholic beverages to hair products; from cigarettes to pesticides, with numerous sectors of the industry suffering from counterfeiting. The greatest danger, in fact, is the harmful potential of these goods to the consumer, who is often unaware of the false origin of the product or of the risk that he runs by opting for the lowest price.

[08] Currently, due to the problems caused by counterfeiting and the trade in pirated products, manufacturers have sought to several alternatives to minimize losses and prevent these practices from growing in the market.

[09] One of the main alternatives is the expressive use of the bar code, allowing the user to have greater ease of traceability of the origin and movement of this product on the market, however this technology presents several restrictions mainly due to the easy falsification and copying of these codes in several products, making it impossible to control and monitor whether the code read actually belongs to the product being purchased.

[010] Basically, a traceable product is one that, even after being forwarded to a distributor, can be located when reaching each link in the production chain, and currently there are several alternatives on the market that make it possible to track products.

[011] In a survey conducted with the state of the art, we identified several solutions that seek to minimize counterfeiting of products, where we can highlight the following documents:

[012] The document CN208616472 (Wang Kin) describes a QR code label combined with a bar code that is applied next to the cap of a bottle, so that the QR code label is partially covered by the cap and the bar code is fully exposed. The bar code allows you to identify the origin of the product and the QR code when exposed by opening the lid allows product authentication.

[013] This document cited in the state of the art describes a system equipped with a QR code label combined with a bar code that prevents counterfeiting of the product. However, this system has several drawbacks due to the possibility that the label QR code is replicated in other products, so that there is no control over the use of this label after the product is opened and consumed, leaving the system vulnerable to counterfeiting of the labels themselves. [014] The document CN1 04809620 (Sun Guiling) describes an anti-counterfeiting QR code label that has in its central portion a primary code superimposed on the label that allows the initial identification of the product and after scraping it allows the reading of the QR Code label and the access to other product information.

[015] This document cited in the state of the art despite mentioning the use of a QR code tag combined with another tag, presents several drawbacks due to allowing the QR code tag to be replicated in other products, so that there is no control of the use of this label, leaving the system vulnerable to counterfeiting of the labels themselves.

[016] The document CN203786754 (Lin Luofu) describes a label provided with two overlapping QR code labels, so that the first label provides some product information and can be removed after opening the label and the second label becomes visible after the removal of the first and allows the transmission of other information by the user.

[017] This document cited in the state of the art despite mentioning the use of a QR code tag combined with another QR code tag, presents several drawbacks due to allowing the QR code tag to be replicated in other products, so that there is no control of the use of this label, leaving the system vulnerable to counterfeiting of the labels themselves.

[018] Therefore, the present inventor, when analyzing the solutions described in the state of the art, identified several drawbacks in the systems used, so that none of the systems has an effective solution that allows users to track and authenticate products easily and simply, so that each code developed belongs to only one product, making it impossible for the labels to be copied and replicated for different goods .

[019] Thus, the object of the present invention is a traceability system applied to the market to combat counterfeiting of products, comprising a system equipped with a pair of printed QR code stamps, applied to different types of products and / or services, that interact with software available in the cloud that allows verifying traceability and authentication information in a supply chain (supply chairí), enabling the monitoring of original products and protecting the consumer against the deceptive acquisition of counterfeit items. Thus, the system adds digital profiles to each stage of the process in the supply chain, so that this technology creates a direct digital link between the licensor of the trademark and the end customer, ensuring greater security due to the perfect allocation of traceability information and authenticity in each product and service sold.

SUMMARY OF THE INVENTION

[020] A characteristic of the present invention is a traceability system applied to the market to combat counterfeiting of products that provides a seal provided with a pair of QR Code tags that allow the reading and management of information.

[021] A feature of the present invention is a traceability system applied to the market to combat product counterfeiting, which provides a first QR Code tag that allows the management and reading of the system traceability. [022] A characteristic of the present invention is a traceability system applied to the market to combat product counterfeiting, which provides a second QR Code tag that allows the authenticity of the product or service to be registered, so that the system registers the information and disables this tag. .

[023] A feature of the present invention is a traceability system applied to the market to combat product counterfeiting that provides a control and management system for tag information that allows the manufacturer to register each product with a unique coding and seal, in order to make counterfeiting impossible.

BRIEF DESCRIPTION OF THE FIGURES

[024] Figure 1 shows the seal detailing the arrangement of the QR Code tags.

[025] Figure 2 shows the flowchart of operation of the management system and figure 2A shows the continuation of the flowchart.

DETAILED DESCRIPTION OF THE INVENTION

[026] The traceability system applied to the market to combat counterfeiting of products, object of the present invention, comprises a system that uses a pair of QR code (10) and (20) tags applied to a seal (100), arranged in each product and / or service, so that each tag contains specific information that allows identifying the movement history and confirming its authenticity.

[027] The first tag (10) receives a unique alphanumeric code that allows the system to aggregate the traceability information, generating to the user a history of movement of the goods within the production chain, with this first tag (10) being visually released for any user to read and identify the information contained at any time.

[028] The second QR code tag (20) receives a unique alphanumeric code that allows the user to check the originality of the product and / or service, so that when reading this stamp, the system informs the user if the product is authentic or is a counterfeit product. The tag (20), arranged in conjunction with the tag (10), is partially covered by a protective layer (21) that restricts reading and prevents any user from having access to the product's authenticity information. After the user scrapes the layer (21) and accesses the code contained, the system allows the user to confirm the authenticity of the product or service and register his information to authenticate the product, in order to link the alphanumeric code to the user who authenticated the product. , preventing this same seal from being replicated in other products and / or services.

[029] Both tags (10) and (20) have distinct keys, that is, all keys stored in QR codes are unique and the system will use specific algorithms to provide the appropriate treatment.

[030] The reading of the traceability QR code (10) tag provides information regarding the traceability of the product moved in the supply chain, and this traceability can be partial or deep, according to the needs of each manufacturer.

[031] Partial traceability informs the description of the tracked product and all or part of the digital profiles involved in the movement of the product in the supply chain.

[032] Deep traceability, in addition to the description of the traced product, will contain all the digital profiles involved in the process of traceability, as well as the details of processes and subprocesses suffered by the product or service described by the tag (10) in each of the stages of movement of the product or service, accompanied by the date-time of the actions performed by the digital profiles. This would be a complete tracking with end-to-end coverage from the producer or manufacturer of the product or service to the final consumer.

[033] All readings of the QR code tag (10), will show the information about the traceability of the product and the number of readings already carried out on this seal. In addition, the system will inform each reading that this product is blocked and that it awaits confirmation of its authenticity, requiring the user to read the authenticity QR code tag (20).

[034] When reading the authenticity QR code tag (20), methods will be used to temporarily hide the content of the QR code, through a layer (21) that partially covers the seal and prevents its reading. The layer (21) on the tag (20) aims to hide the information from the QR code that is the basis of operation for the recognition of the authenticity of the product or service after its acquisition.

[035] When the authenticity QR code tag (20) is first read, the system will check if the seal is valid and if it has already been unlocked by another user. When the unblocking has already been carried out previously, the system triggers an alert message, informing the user that if it was not he who unblocked the seal, he should consider the product unsafe and violated.

[036] At the time of the first reading of the QR code (20), the system will inform you that that product is safe, also allowing the customer can personalize the product with their profile. Any other customer who makes a new reading of this QR code will obtain the information that that seal has already been unblocked in the previous time and if it was not he who unblocked that he must consider the product unsafe or violated.

[037] From the moment that the authenticity of the product has been confirmed by reading the tag (20) of authenticity, any further reading of the seal will present the same result, that is, after the authenticity of the product, both tags (10) and (20) will inform about the traceability of the product or service.

[038] The positive message for authentication of the product or service will appear only to the customer who accessed the key (secret contained in the second QR code) for the first time and allows the customer to add their digital profile as the product owner and make use of some additional services.

[039] The control and information management system for tags (10) and (20) has several features that allow the manufacturer to register each product with a unique coding and seal, in order to make counterfeiting impossible, and the system has a anti-clone resource for cases of counterfeiting by cloning tags (10) and (20), where the simple reading of one of the tags (10) and (20) would invalidate all the others, so only one of them would be considered original and the too insecure.

[040] The system also provides services for: brand licensing management; lead generation, ownership of the seal; possession certificate; property transfer; issuing management and analytical reports and privacy management. [041] The management of brand licensing allows each product to receive a seal (100), containing a pair of QR code tags (10) and (20) on each seal, which indicate its traceability and authenticity for the issuance of the seal , requiring the licensee's digital profile to be linked to the brand licensor's digital profile, now for every time the licensee issues a batch to create the tags (10) and (20) that will be applied to each of the products , the totalization of the Tags created by batch would be available to the brand licensor and in this way he could carry out the accounting and fair collection of royalties due by each of the licensed companies for the production of T-shirts with his brand.

[042] Lead generation occurs at the time of checking the authenticity of the product, where the customer is faced with a promotional call, inviting the customer to register through an electronic link available by the brand licensor. This action gives the brand licensor the opportunity to register a list of consumers of its products and thus improve the relationship.

[043] The ownership of the seal occurs when the authenticity of the product is attested, where the customer has the opportunity to insert his digital profile as the owner of that merchandise and thus be part of the product traceability network. At this point, the customer assumes the virtual ownership of that product.

[044] The certificate of possession is generated by the system and is sent to the e-mail informed by the customer, and in this e-mail a message will be sent containing a link to the certificate of possession referring to the purchased product or service. Thus, this certificate of ownership allows the customer to assume ownership of the product in the future. [045] The transfer of ownership may be carried out at any time by the profile holding the possession of the product or service registered by Tag. Thus the possession can be passed on continuously to the new owners of the product or service from Tag from its current owner.

[046] The issuance of management and analytical reports generated by the system can be automatically controlled by the brand manager, according to the need for use and application.

[047] The system's privacy management can be managed at different levels of access, according to the need for use and application.

[048] Each of the digital profiles (customers registered in the system) has a private environment that allows them to edit their personal information, profile images, as well as to locate and manage all the tags of which they are members, respecting the restrictions compatible with the role they play. the customer plays. The information inserted in each Tag can be shared at different levels of privacy in order to meet the requirements of the most varied branches of application.

[049] Any Tag created by the system can expire its functionality in a pre-defined time, after the first reading, it will be informed on the expiration date of each seal, and in some cases it can be renewed or even canceled permanently.

[050] In a Tag, each digital profile has a specific administrative role and each digital profile can also share the information provided with other members (digital profiles) of the system, selecting the privacy levels that best suit their interests. Thus, when publishing information, digital profiles have the option to restrict the visibility of published information by choosing one of the available privacy levels.

[051] A Tag compiles the description and traceability information for a product or service, so a Tag can be represented on the product or service by applying a seal containing two QR code tags (10) and (20) to apply the functionality of traceability and authenticity.

[052] According to the flowchart in figure 2, it is important to detail the management and operation steps, as follows:

1 . Before the first access to the Authenticity QR Code (20) a) Reading the first QR code (10); b) Access to the content of the Tag (description and TRACEABILITY of the Tag) and an informational message will be shown about the need to read the second QR code (20) to check the AUTHENTICITY of the product or service; c) Reading the second QR code (20); d) Access to the AUTHENTICITY check of the product or service; e) Customer accesses promotional call link provided by the brand licensor, optional step; f) Customer assumes digital ownership of the product or service from his registered account, optional step; g) Customer acquires digital certificate that allows him to assume digital ownership of the product or service in the future, an optional stage;

2. After first accessing the Authenticity QR Code (20) a) Reading the first QR code (10); b) Access to the content of the Tag (description and TRACEABILITY of the Tag) and an ALERT message will be displayed that says that that tag has already had its authenticity verification performed in the past and that if it was not he who carried out this verification, he MUST consider the product or service

UNSAFE or VIOLATED; c) Reading the second QR code (20); d) Access to the content of the Tag (description and TRACEABILITY of the

Tag) and an ALERT message will be displayed that says that tag has already been verified for authenticity and that if it was not he who carried out this verification, he MUST consider the product or service

UNSAFE or VIOLATED.

[049] The traceability system applied to the market to combat counterfeiting of products, object of the present invention, equipped with a traceability QR code (10) and QR code tag (20) may present a form of disposition and varied application, but maintaining the reading characteristics of the QR Code (10) and (20) tags.

Claims

1. TRACEABILITY SYSTEM APPLIED TO THE MARKET

FROM FIGHTING TO PRODUCT FALSIFICATION characterized by understanding the following management and operation steps: a) before the first access to the authenticity QR code (20); b) reading the first QR code (10); c) access to the content of the tag (description and tag traceability) and an informational message will be shown about the need to read the second QR code (20) to check the authenticity of the product or service; d) reading the second QR code (20); e) access to checking the authenticity of the product or service; f) the customer accesses a promotional call link provided by the brand licensor, an optional stage; g) the customer assumes the digital possession of the product or service from his registered account, an optional step; h) the customer acquires a digital certificate that allows him to assume the digital possession of the product or service in the future, an optional stage; i) after first access to the authenticity QR code (20); j) reading the first QR code (10); k) access to the content of the tag (description and traceability of the tag) and an alert message will be displayed which says that that tag has already been verified for authenticity and that if it was not the person who carried out this verification, it should consider the unsafe or violated product or service; l) reading the second QR code (20); m) access to the content of the tag (description and traceability of the tag) and an alert message will be displayed which says that that tag has already been verified for authenticity and that if it was not he who carried out this verification, he should consider the unsafe or violated product or service.

2. TRACEABILITY SYSTEM APPLIED TO THE PRODUCT FIGHTING MARKET MARKET characterized by a system that uses a pair of QR code (10) and (20) tags applied to a seal (100), arranged in each product and / or service, where the first tag (10) receives a unique alphanumeric code that allows the system to aggregate the traceability information, generating to the user a history of movement of the goods within the production chain, and this first tag (10) is visually released for any user to read and identify the information contained at any time; and the second QR code tag (20) receives a unique alphanumeric code that allows the user to check the originality of the product and / or service, so that when reading this breast, the system informs the user if the product is authentic or it is a counterfeit product, called a tag (20) that is placed together with the tag (10), partially covered by a protection layer (21) that restricts reading and prevents any user from having access to the authenticity information of the product, and after the user scratches the layer (21) and accesses the code contained, the system allows the user to confirm the authenticity of the product product or service and register your information to authenticate the product, in order to link the alphanumeric code to the user who authenticated the product, preventing this same seal from being replicated in other products and / or services.

3. TRACEABILITY SYSTEM APPLIED TO THE PRODUCT FIGHTING MARKET, according to claims 1 and 2, characterized in that the tags (10) and (20) have different keys, that is, all the keys stored in the QR codes are unique and the system will make use of specific algorithms to provide the appropriate treatment.

4. TRACEABILITY SYSTEM APPLIED TO THE PRODUCT FIGHTING MARKET, according to claim 2, characterized in that the system has a brand licensing management that allows each product to receive a seal (100), containing a pair of QR tags code (10) and (20) on each stamp, which indicate its traceability and authenticity for the issuance of the stamp, requiring the profile to type! of the licensee is linked to the digital profile of the brand licensor, now for every time the licensee issues a batch to create the tags (10) and (20) that will be applied in each of the products, the totalization of the Tags created by lot would be available to the brand licensor and in this way he could carry out the accounting and fair collection of royalties due by each of the companies licensed for the production of t-shirts with his brand.

5. TRACEABILITY SYSTEM APPLIED TO THE PRODUCT FIGHTING MARKET, according to claims 1 and 2, characterized by the property of the seal occurs when the authenticity of the product is attested, where the customer has the opportunity to insert his digital profile as the owner of that merchandise and thus be part of the product traceability network, assuming the virtual property referring to that product

6. TRACEABILITY SYSTEM APPLIED TO THE PRODUCT FIGHTING MARKET, in accordance with claims 1 and 2, characterized by the certificate of possession being generated by the system and sent to the e-mail informed by the customer, and in this e -mail a message will be sent containing a link to the certificate of possession for the product or service purchased.

7. TRACEABILITY SYSTEM APPLIED TO THE PRODUCT FIGHTING MARKET, in accordance with claims 1 and 2, characterized by the system's privacy management being managed at different levels of access, according to the need for use and application.

8. TRACEABILITY SYSTEM APPLIED TO THE PRODUCT FIGHTING MARKET, according to claims 1 and 2, characterized by each digital profile having a specific administrative role and each digital profile can also share the information provided with other members (digital profiles ) of the system by selecting the privacy levels that best suit your interest.

9. TRACEABILITY SYSTEM APPLIED TO THE PRODUCT FIGHTING MARKET, according to claims 1 and 2, characterized by optionally the traceability QR code (10) and QR code tag (20) present a varied layout and application, but maintaining the reading characteristics of the QR Code (10) and