WO2020222623A2 - Système et procédé pour construire automatiquement un contenu destiné à des ventes stratégiques - Google Patents

Système et procédé pour construire automatiquement un contenu destiné à des ventes stratégiques Download PDF

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Publication number
WO2020222623A2
WO2020222623A2 PCT/KR2020/005915 KR2020005915W WO2020222623A2 WO 2020222623 A2 WO2020222623 A2 WO 2020222623A2 KR 2020005915 W KR2020005915 W KR 2020005915W WO 2020222623 A2 WO2020222623 A2 WO 2020222623A2
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WO
WIPO (PCT)
Prior art keywords
exhibition
image
product
database
unit
Prior art date
Application number
PCT/KR2020/005915
Other languages
English (en)
Korean (ko)
Other versions
WO2020222623A9 (fr
WO2020222623A3 (fr
Inventor
최윤내
최치훈
김민구
Original Assignee
주식회사 옷딜
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 주식회사 옷딜 filed Critical 주식회사 옷딜
Publication of WO2020222623A2 publication Critical patent/WO2020222623A2/fr
Publication of WO2020222623A3 publication Critical patent/WO2020222623A3/fr
Publication of WO2020222623A9 publication Critical patent/WO2020222623A9/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/50—Information retrieval; Database structures therefor; File system structures therefor of still image data
    • G06F16/53—Querying
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0202—Market predictions or forecasting for commercial activities
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0623—Item investigation
    • G06Q30/0625—Directed, with specific intent or strategy

Definitions

  • FIG. 1 is a block diagram of a system for automatically building contents for planning and sales of the present invention
  • the content for planning and sale as described above may be generated as a web page displayed on the web through the Internet, or may be implemented as an application program (so-called'app') executed in a mobile communication terminal such as a user's mobile phone.
  • a mobile communication terminal such as a user's mobile phone.
  • styles round neck, V neck, swear neck, high neck, boat neck, off-shoulder, turtleneck, basic color, high neck
  • styles round neck, V neck, swear neck, high neck, boat neck, off-shoulder, turtleneck, basic color, high neck
  • season spring, summer, autumn, winter, interseason, etc.
  • region mountain, sea, tourist destination, amusement park, etc.
  • coordination campus, wedding, date, festival, homeware, party, company, hot place, etc.
  • an image containing the phrase of the keyword'Long One Piece' (the phrase of'Caramel Suspenders Long One Piece') is collected in the top product name from the contents displayed by clicking the'Related Product Link' button at the bottom of the image And judged this as a success of image collection.
  • test target product URL website to which the system of the present invention is applied
  • the search and analysis of the image is preferably performed using a machine learning technique based on artificial intelligence, and a classifier that extracts and classifies characteristic elements from raw data is repeatedly operated.
  • An image to be displayed on a banner is searched and analyzed based on the training result.

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Databases & Information Systems (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Software Systems (AREA)
  • Artificial Intelligence (AREA)
  • Evolutionary Computation (AREA)
  • Medical Informatics (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Computing Systems (AREA)
  • Mathematical Physics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Health & Medical Sciences (AREA)
  • Audiology, Speech & Language Pathology (AREA)
  • Computational Linguistics (AREA)
  • General Health & Medical Sciences (AREA)

Abstract

La présente invention concerne un système et un procédé pour construire automatiquement un contenu destiné à des ventes stratégiques et, plus particulièrement, qui est caractérisée par la génération automatique d'un contenu destiné à des ventes stratégiques sur la base du centre commercial d'une autre entreprise du même type, ou de données présentes sur un SNS.
PCT/KR2020/005915 2019-05-02 2020-05-04 Système et procédé pour construire automatiquement un contenu destiné à des ventes stratégiques WO2020222623A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020190051801A KR102309373B1 (ko) 2019-05-02 2019-05-02 기획 판매를 위한 컨텐츠를 자동적으로 구축하는 시스템 및 그 방법
KR10-2019-0051801 2019-05-02

Publications (3)

Publication Number Publication Date
WO2020222623A2 true WO2020222623A2 (fr) 2020-11-05
WO2020222623A3 WO2020222623A3 (fr) 2020-12-24
WO2020222623A9 WO2020222623A9 (fr) 2021-02-18

Family

ID=73029035

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2020/005915 WO2020222623A2 (fr) 2019-05-02 2020-05-04 Système et procédé pour construire automatiquement un contenu destiné à des ventes stratégiques

Country Status (2)

Country Link
KR (1) KR102309373B1 (fr)
WO (1) WO2020222623A2 (fr)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102615815B1 (ko) * 2021-06-04 2023-12-20 네이버 주식회사 검색 질의의 사용자 의도에 기초한 상품 기획전 생성 방법 및 시스템
KR102648300B1 (ko) * 2021-06-09 2024-03-14 네이버 주식회사 검색 질의의 사용자 의도에 기초한 상품군 생성 방법 및 시스템
KR102674623B1 (ko) * 2021-07-29 2024-06-13 주식회사 아이클레이브 인터넷상의 쇼핑몰을 위한 배너 광고의 자동 작성 시스템 및 그 방법
KR102538248B1 (ko) * 2023-01-16 2023-06-01 샵온트리주식회사 복수의 오픈 마켓들을 통해 제공되는 기획전을 관리하기 위한 장치 및 방법
KR102644865B1 (ko) * 2023-08-24 2024-03-07 주식회사 더블유더블유디코리아 기업 홍보용 기사 생성을 위한 인공지능 모델 서비스 제공 방법, 장치 및 시스템
KR102659929B1 (ko) * 2023-12-22 2024-04-23 우리온테크(주) 온라인 판매 시스템

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20090103457A (ko) * 2008-03-28 2009-10-01 엔에이치엔비즈니스플랫폼 주식회사 쇼핑 트렌드를 이용한 광고 수행 시스템 및 방법
KR20170141910A (ko) * 2016-06-16 2017-12-27 박성호 광고 자동 제작 시스템 및 방법
KR101841522B1 (ko) * 2016-11-07 2018-03-23 오드컨셉 주식회사 쇼핑 정보를 제공하는 방법, 장치 및 컴퓨터 프로그램
KR20190018369A (ko) * 2017-08-14 2019-02-22 주식회사 카벤토리 상품기획서버를 이용한 상품 기획 시스템 및 방법.
KR102026956B1 (ko) * 2017-10-17 2019-09-30 (주)아이와즈 디지털 저작물 유통 모니터링 시스템

Also Published As

Publication number Publication date
KR102309373B1 (ko) 2021-10-07
WO2020222623A9 (fr) 2021-02-18
KR20200127520A (ko) 2020-11-11
WO2020222623A3 (fr) 2020-12-24

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