WO2020161700A1

WO2020161700A1 - Graphical user interface for personalized product display

Info

Publication number: WO2020161700A1
Application number: PCT/IL2020/050125
Authority: WO
Inventors: Roy ITTAH
Original assignee: Royal App Ltd.
Priority date: 2019-02-04
Filing date: 2020-02-03
Publication date: 2020-08-13

Abstract

Various methods, mobile computer systems, display screens and / or graphical user interfaces for electronic commerce using a client device in a network. A user is enabled to select an add- to-shopping cart button in a first part of a display to add a first product to a shopping cart managed by a retailer. The user is enabled to select an add-to-shopping cart button in a second part of the display. In response to a selection by a user of an add-to-shopping cart button in the second part of the display, the service provider is enabled to update the shopping cart managed by the retailer. Selection by the user on the second part of the display causes the graphical user interface to remain in context of a Web page managed by the retailer.

Description

GRAPHICAL USER INTERFACE FOR PERSONALIZED PRODUCT DISPLAY

BACKGROUND

1. Technical Field The present invention relates to a graphical user interface for mobile computer systems and more specifically to a graphical user interface and method for displaying products for electronic commerce.

2. Description of Related Art

Much of our lives are spent communicating with others at home, in the office or on the road with increased reliance of computer systems sometimes known as "smart-phones", "tablets" or laptop computers. Electronic commerce using computerized devices has become commonplace.

Thus, there is a need for and it would be advantageous to have improved methods and graphic user interfaces for product promotion and personalization available as a service on an electronic commerce Internet site.

BRIEF SUMMARY

Various methods, mobile computer systems, display screens and / or graphical user interfaces are disclosed herein for electronic commerce using a client device in a network.

A first part of a display of the client device is previously allocated for presenting a first image representing a first product. The first product is selected from a first product catalog for display on the client device. A second part of the display of the client device is previously allocated for presenting a second image representing a second product. The second product is selected for display on the client device from a second product catalog managed by a service provider. A user is enabled to select an add-to-shopping cart button in the first part of the display to add the first product to a shopping cart managed by the retailer. The user is enabled to select an add-to-shopping cart button in the second part of the display. In response to a selection by a user of an add-to-shopping cart button in the second part of the display, the service provider is enabled to update the shopping cart managed by the retailer. Selection by the user on the second part of the display causes the graphical user interface to remain in context of a Web page managed by the retailer.

The second product catalog of the service provider may be a copy of at least part of the first catalog of the retailer. The service provider may select the second product for presenting the second image on the second part of the display responsive to an output of an advertising campaign manager accessible by the service provider. The service provider may receive user information pertaining to a user of the client device. The service provider may select the second product for presenting the second image on the second part of the display responsive to the user information. The service provider may transmit a personalized text or graphic message pertaining to the second product and responsive to the user information. The personalized text or graphic message may be presented on the display of the client device.

The user may be enabled to enter a search query in a search query bar on a graphical user interface on the client device. The user may be enabled to press a content button which when pressed by the user, a content menu related to the search query may be presented in a third part of the display for content provided by the service provider. The content menu when presented to a user may include links to multimedia content. Timing of the presentation of the second image may be synchronized with presentation of the multimedia content when presented by the service provider. Selection by the user on the second part of the display may cause the graphical user interface to remain in context of a Web page managed by the retailer. The search query bar may be managed by the retailer and the content button may be managed by the service provider.

Various non-transitory computer-readable-media are disclosed herein having software instructions stored therein to perform various methods as disclosed herein.

BRIEF DESCRIPTION OF THE DRAWINGS

The invention is herein described, by way of example only, with reference to the accompanying drawings, wherein:

Figure 1 illustrates a simplified system, according to embodiments of the present invention; Figure 2 illustrates details of a client device, according to features of the present invention; Figure 3 illustrates a graphical user interface on a display of a client device, according to features of the present invention;

Figure 4 illustrates a flow diagram of a method, according to embodiments of the present invention; Figure 5 illustrates an Internet site component, according to features of the present invention, which is a portion of a graphic user interface displayed on the client device;

Figure 6 illustrates a graphical user interface on a display of a client device, according to features of the present invention;

Figure 7 illustrates a graphical user interface, according to further features of the present invention;

Figure 8 illustrates a graphical user interface according to further features of the present invention;

Figure 9 illustrates a graphical user interface according to further features of the present invention; and Figure 10 illustrates a graphical user interface according to further features of the present invention.

The foregoing and/or other aspects will become apparent from the following detailed description when considered in conjunction with the accompanying drawing figures. DETAILED DESCRIPTION

Reference will now be made in detail to features of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to like elements throughout. The features are described below to explain the present invention by referring to the figures.

Before explaining features of the invention in detail, it is to be understood that the invention is not limited in its application to the details of design and the arrangement of the components set forth in the following description or illustrated in the drawings. The invention is capable of other features or of being practiced or carried out in various ways. Also, it is to be understood that the phraseology and terminology employed herein is for the purpose of description and should not be regarded as limiting.

By way of introduction, various embodiments of the present invention are directed to an Internet site component installable by on an electronic commerce Internet site of a retailer. The Internet site component may be usable for advertising and/or for personalization. When the Internet site component is used for advertising, a campaign manager may be used to select which of the retailer's products are presented in the Internet site component in addition to a usual presentation of the retailer's products on the Internet page of the retailer. Revenue generated by advertising may be shared between the retailer and the service provider. When used for personalization, the service provider may receive user information such as location, age range, gender, search query and/or browsing history from the Internet site of the retailer. One or more products may be selected based on the user information and presented within the Internet site component. A personalized message may be presented in addition to the product presentation to the user within the Internet site component. The personalized message may be generated recommending a specific product from the retailer's product catalog based on the user information. Functionality of the Internet site component, specifically the functionality of an add-to-shopping-cart button on the Internet site component installed by the service provider increments the shopping-cart of the retailer's Internet site. Moreover, selection by a user such as“clicking” on the Internet site component maintains the present page and does not launch a new tab or new window at a different Internet URL.

Referring now to the drawings, reference is now made to Figure 1 which illustrates a simplified system 10 according to embodiments of the present invention. In system 10, client 12 may access an electronic commerce Web site hosted on a retailer server 103. Reference is now also made to Figure 2 which illustrates further details of client 12, according to features of the present invention. Client 12 may be a mobile computer system 12 connectable over a data network 22 to retailer server 103. Mobile computer system 12 includes a processor 20 connected to local data storage 24. A data communications module 28 connects processor 20 to data network 22. Mobile computer system 12 may include connected to processor 20, peripheral accessory devices such as a display 209, global positioning system (GPS) 207, camera 26, a microphone 211, a speaker 213, a vibrator 215, accelerometer /gravity sensor, gyroscopic sensor, Blue-tooth™, infra-red sensor (not shown). Mobile computer system 12 may be for example an iPhone™ of Apple Inc., or a smart-phone configured to run an Android™ open operating system or a tablet such as iPad™ or a tablet running on an Android™ operating system.

Referring now back to Figure 1, when a user of client 12 browses a retailer electronic commerce Internet site, client 12 accesses retailer server 103. Display 209 of client 12 presents, on display 209, product information downloaded from retailer server 103 of products available to the user for purchase from the retailer. Product information may be displayed on client display 209 on a grid, e.g. rows and/or columns. The user is provided a conventional graphical user interface which enables selection of one or more product icons or images and adding the respective products to a shopping cart for purchase.

According to features of the present invention, a service provider system 11 managed by an entity other than the user and retailer, may access retailer server 103 with permission and alter a Web page as viewed on display 209 by user at client 12. Reference is now also made to Figure 3 which illustrates a graphical user interface on display 209 according to features of the present invention. The graphical user interface on display 209 shows area 39 which includes rows of product images and respective information downloaded from retailer server 103. The graphical user interface may also include, according to features of the present invention an area 34 or Internet site component 34 with product images and respective product information and respective product information downloaded from service provider system 11, according to features of the present invention. Within Internet site component 34, product images have associated add-to-shopping-cart buttons 37 (two out of five are labeled in Figure 3). The add- to-shopping-cart buttons 37 function to update and increment a shopping cart appearing on the retailer Web page managed by retailer server 103.

Reference is now made again to Figure 1 and to Figure 4, illustrating a flow diagram of a method according to embodiments of the present invention. In step 401, part or all of the retailer's product catalog is sourced and stored in service provider system 11. Sourcing (step 401) may be performed by site scraping the retailer's Web site, file transfer from the retailer, and/or by a full or partial catalog synchronization. A content management module (107, Figure 1) may be used to select (step 403) which products are eligible for display in Internet site component 34.

In step 407, personalization engine 111 inputs (step 41) user information and a selected subset of retailer's catalog and selects (step 45) a product for presenting in Internet site component 34 from the selected subset of the retailer's catalog and responsive to the user information.

In step 409, campaign manager/advertisement server 109, inputs advertisement campaign information and the selected subset of the retailer's catalog and selects (step 47) one or more products for presenting in Internet site component 34. center

Moreover, user information including user selections, user viewing times of specific products and user search queries may be provided to the service provider system 11 to enable dynamic personalization of product selection (step 45) and/or dynamic selection of promoted products (step 47). Service provider server 105 pushes/downloads (step 411) selected products into Internet site component 34.

Reference is now made to Figure 5, which illustrates Internet site component 34, according to features of the present invention, which is a portion 50 of a graphic user interface displayed on display 209 of a computer or a tablet 12. In Internet site component 34, five product images are shown, 51A, 51B, 51C, 51D and 51E. Product image 51C is shown in the center. Below product image 51C is an add-to-shopping-cart button 37 and product information including price. The add-to-shopping-cart button 37 and product information including price may be presented without requiring a selection (e.g. mouse-click) by the user. Nevertheless, selecting the product imaged in central position 51C may open further information in a new window below region 34. Deselecting the product imaged in the central position may close the new window with the further information.

The image of the product featured in center position 51C may be scaled larger, e.g. at least 7/6 times larger than product images 51B and 51D which appear adjacent to product image 51C. Similarly, product images 51B and 51D are scaled at least 7/6 times larger than product images 51A and 51E which appear in the leftmost and rightmost positions respectively.

Product images at positions 51A-51E may be horizontally scrolled, to the left or to the right by keyboard actions or by manual swiping if display 209 is sensitive to touch. Scrolling to the left causes, the product image at far left position 51A to move off screen to the left and a new product image appears on right in position 51E. Similarly, scrolling to the right causes, the product image at far right position 51E to move off screen to the right and a new product image appears on at the far left position 51A. Initial selection (steps 45,47) of the products presented in Internet site component 34 and the product images which are presented subsequently upon scrolling to the left or the right may be selected (steps 45,47) respectively by campaign manager/advertisement server 109 and/or personalization engine 111.

The term "carousel" as used herein refers to area 34 and/or collectively regions 51A-51E on display 209. The term "carousel" is used because as the images move around on display 209 as they may appear like a carousel. Specifically, scrolling the product image in center region 51C toward left or toward right, the dimensions of the product image may be scaled down proportional to the distance from a vertical line 59 bisecting central region 51C. While scrolling a product image to the center region 31C from either left or right, the dimensions of the image may be scaled up inversely proportional to the distance from vertical line 59 bisecting central region 31C. In an alternative equivalent embodiment of the present invention, the regions 51A-51E may be arranged vertically instead of horizontally.

Reference is now made to Figure 6, which illustrates a graphical user interface on display 209 according to features of the present invention. As in Figure 3, the graphical user interface on display 209 shows area 39 which includes rows of product images and respective information downloaded from retailer server 103. The graphical user interface also includes, according to features of the present invention Internet site component 34, similar to that of Internet site component 50 shown in Figure 5, with product images and respective product information and respective product information downloaded from service provider system 11. Within Internet site component 34, the product image in center position has an associated add-to-shopping- cart button 37. The add-to-shopping-cart button 37 functions to update and increment a shopping cart appearing on the retailer Web page managed by retailer server 103. It is noteworthy that, according to a feature of the present invention, the same product may appear both in Internet site component 34, which is loaded with product images information from service provider system 11 and in area 39 which is loaded from retailer server 103. For instance, the same product image, e.g. jar of tomato salsa, appears in Internet site component 34, at position 51E and also in area 39 in the second row, third item from right. A user desiring to purchase the jar of tomato salsa has two options:

-The user may scroll the item shown in rightmost position 51E in Internet site component 34 until the desired product appears in center position 51C and then the user increments the retailer's shopping-cart on add-to-shopping-cart button 37.

-Alternatively, the user may select the desired product shown also in area 39. A new window may pop up in which is expected to appear an add-to-shopping-cart option.

In both cases, the same shopping cart managed at retailer server is updated and incremented.

Reference is now made to Figure 7 which illustrates a graphical user interface 70, according to further features of the present invention. In a portion of a display 209, is shown Internet site component 34. In another part 71 of display 209, a video/slides or multimedia presentation is shown. In the example of graphical user interface 70, a woman is shown preparing a specific recipe for cooked pasta. The content of the video/slides or multimedia presentation may be supplied from service provider system 11. Selection (step 45, Fig. 4) of products in Internet site component 34 may be personalized based on user information and/or selection (step 47, Fig. 4) may be responsive to advertisement campaign information. Moreover, timings of the product presentation (step 411, Fig. 4) in Internet site component 34 may be synchronized with times of mention or presentation of the particular items used in the recipe as demonstrated in the video/slides or multimedia.

Reference is now made to Figure 8 which illustrates a graphical user interface 70, according to further features of the present invention, which shows a more complete screenshot including features from Figure 7. A“content” button 81 is shown near upper right corner of display 209, by way of example. Content button 81 may appear or become active when content is available in service provider system 11 related to a recent search query. As an example, if a user queries in the search field for a“pasta recipe”, content button 81 may appear as active. When a user of client 12, pushes on“content” button 81, then a menu of content items related to the search query may appear in part 83 of display 209, available for download or streaming from service provider system 11 to client 12.

The user may select a particular video, by way of example,“Chicken Rotini Alfredo Recipe” as shown in Figure 8. Selection of content for viewing may cause Internet site component 34 to be downloaded from service provider system 11 into retailer Web page and loaded with product images related to the particular content being viewed (or about to be viewed). As described in reference to Figure 7, timings of the product presentation (step 411, Fig. 4) in Internet site component 34 may be synchronized with timings of mention or presentation of the particular items used in the recipe as viewed in the video/slides or multimedia portion 71 of display 209.

Reference is now also made to Figure 9, which illustrates further features of the present invention. Figure 9 includes an example of a personalized message 92 related to a product selected by personalization engine 111 (Figure 1) including user information, e.g. user's name “Amy” and a previously defined user preference of low salt. Product information, e.g. cost is also shown. An add-to-shopping-cart button 37 is shown.

Reference is now also made to Figure 10, which illustrates a graphical user interface 10 on display 209, according to features of the present invention, which shows a more complete screenshot including features from Figure 9. Personalized message box 90, shown near the top of graphical user interface 10, is managed by service provider system 11. Selection of add-to- shopping-cart button 37 on personalized message box 90, causes service provider system 11 to access retailer server 103 and update the shopping cart managed by the retailer server 103. The user may be able to reach the same product by browsing through breakfast foods shown in area 39 until the same product as shown in personalized message 92 also shows in area 39. The user may select the product in area 39 and eventually update the shopping cart which is managed directly by retailer server 103. Otherwise, when personalized message 90 is clicked more information may pop up in a new window, managed by service provider system 11.

In all embodiments of the present invention, the Web page appears to remain in the context of the Internet site of the retailer, although part of the page, Internet site component 34 and/or personalized message 90 is managed by service provider system 11.

The embodiments of the present invention may comprise a general-purpose or special-purpose computer system including various computer hardware components, which are discussed in greater detail below. Embodiments within the scope of the present invention also include computer-readable media for carrying or having computer-executable instructions, computer- readable instructions, or data structures stored thereon. Such computer-readable media may be any available media, transitory and/or non-transitory which is accessible by a general-purpose or special-purpose computer system. By way of example, and not limitation, such computer- readable media can comprise physical storage media such as RAM, ROM, EPROM, flash disk, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other media which can be used to carry or store desired program code means in the form of computer-executable instructions, computer-readable instructions, or data structures and which may be accessed by a general-purpose or special-purpose computer system.

In this description and in the following claims, a "computer system" is defined as one or more software modules, one or more hardware modules, or combinations thereof, which work together to perform operations on electronic data. For example, the definition of computer system includes the hardware components of a personal computer, as well as software modules, such as the operating system of the personal computer. The physical layout of the modules is not important. A computer system may include one or more computers coupled via a computer network. Likewise, a computer system may include a single physical device (such as a smartphone, Personal Digital Assistant "PDA" and/or tablet) where internal modules (such as a memory and processor) work together to perform operations on electronic data. While any computer system may be mobile, the term "mobile computer system" especially includes laptop computers, net-book computers, tablets, cellular telephones, smart-phones, wireless telephones, personal digital assistants, portable computers with touch sensitive screens and the like.

In this description and in the following claims, a "network" is defined as any architecture where two or more computer systems may exchange data. The term "network" may include wide area network, Internet local area network, Intranet, wireless networks such as "Wi-fi", virtual private networks, mobile access network using access point name (APN) and Internet. Exchanged data may be in the form of electrical signals that are meaningful to the two or more computer systems. When data is transferred or provided over a network or another communications connection (either hard wired, wireless, or a combination of hard wired or wireless) to a computer system or computer device, the connection is properly viewed as a computer-readable medium. Thus, any such connection is properly termed a computer- readable medium. Combinations of the above should also be included within the scope of computer-readable media. Computer-executable instructions comprise, for example, instructions and data which cause a general-purpose computer system or special-purpose computer system to perform a certain function or group of functions.

The term“product” as used herein includes services.

The term "server" as used herein, refers to a computer system including a processor, data storage and a network adapter generally configured to provide a service over the computer network. A computer system which receives a service provided by the server may be known as a "client" computer system. The term“multimedia” as used herein referring to multimedia content includes: audio, visual, textual, and/or graphic information for presentation in any format for slides, audio, images and/or video.

The term“user” as used herein refers to a user of a graphic user interface for electronic commerce, a potential consumer of the products/services being offered on an electronic commerce Internet site.

The term“shopping cart” or“shopping cart” as used herein refers to an electronic online shopping cart managed by the retailer.

The term“retailer” as used herein refers to a business, corporation or person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sell their goods to another business.

The terms“third-party entity” or“service provider” are used herein interchangeably and refer to a business, corporation or person other than the user, consumer or the retailer.

The term“image” as used herein in the context of product image includes a graphical image, icon, and/or text identifying a product or service presented on a graphical user interface.

The term“corresponding image” as used herein refers to an image of the same product or service.

The articles "a", "an" is used herein, such as "a processor", "a server", a "product" have the meaning of "one or more" that is "one or more processors", "one or more servers" and "one or more products".

The present application is gender neutral and personal pronouns 'he' and 'she' are used herein interchangeably.

All optional and preferred features and modifications of the described embodiments and dependent claims are usable in all aspects of the invention taught herein. Furthermore, the individual features of the dependent claims, as well as all optional and preferred features and modifications of the described embodiments are combinable and interchangeable with one another.

Although selected features of the present invention have been shown and described, it is to be understood the present invention is not limited to the described features. Instead, it is to be appreciated that changes may be made to these features, the scope of which is defined by the claims and the equivalents thereof.

Claims

1. A graphical user interface for electronic commerce using a client device in a network, the graphical user interface including a display on the client device, the graphic user interface comprising:

a first part of the display, wherein the first part is managed by a retailer, wherein in the first part of the display a first image is presented, the first image representing a first product, wherein the first product is listed in a first product catalog managed by the retailer, wherein the first product is selected from the first product catalog for display on the client device; a second part of the display, wherein the second part is managed by a service provider, wherein in the second part of the display a second image is presented, the second image representing a second product listed in a second product catalog managed by the service provider, wherein the second product is selected from the second product catalog for display on the client device; and

wherein a user is enabled to select an add-to-shopping cart button in the first part of the display and wherein the user is enabled to select an add-to-shopping cart button in the second part of the display to add respectively the first product and the second product to a same shopping cart managed by the retailer.

2. The graphical user interface of claim 1, wherein the first and second parts of the display are previously located on the display of the client device.

3. The graphical user interface of claim 1, wherein the second product catalog is a copy of at least part of the first catalog.

4. The graphical user interface of claim 1, wherein the second product is selected for presenting the second image on the second part of the display responsive to an output of an advertising campaign manager.

5. The graphical user interface of claim 1, wherein user information is received pertaining to a user of the client device and the second product is selected for presenting the second image on the second part of the display responsive to the user information.

6. The graphical user interface of claim 5, wherein a personalized message is transmitted pertaining to the second product, the graphical user interface further comprising: a text or graphic message presented on the display of the client device pertaining to the second product, wherein the text or graphic message is personalized in response to the user information.

7. The graphical user interface of claim 1, wherein selection by the user on the second part of the display causes the graphical user interface to remain in context of a Web page managed by the retailer.

8. A graphical user interface for electronic commerce using a client device in a network, the graphical user interface including a display on the client device, the graphic user interface comprising:

a first part of the display, wherein the first part is managed by a retailer, wherein in the first part of the display a first image is presented, the first image representing a first product, wherein the first product is listed in a first product catalog managed by the retailer, wherein the first product is selected from the first product catalog for display on the client device; and a second part of the display, wherein the second part is managed by a service provider, wherein in the second part of the display a second image is presented, the second image representing a second product listed in a second product catalog managed by the service provider, wherein the second product is selected from the second product catalog for display on the client device;

wherein user information is received pertaining to a user of the client device and the the second product is selected for presenting the second image on the second part of the display responsive to the user information.

9. The graphical user interface of claim 8, wherein the user information is responsive to user inputs using the graphical user interface.

10. The graphical user interface of claim 8, wherein a user is enabled to select the first image and the second image to add respectively the first product and the second product to a same shopping cart managed by the retailer.

11. The graphical user interface of claim 8, wherein selection by the user on the second part of the display causes the graphical user interface to remain in context of a Web page managed by the retailer.

12. A graphical user interface for electronic commerce using a client device in a network, the graphical user interface including a display on the client device, the graphic user interface comprising:

a first part of the display, wherein the first part is managed by a retailer, wherein in the first part of the display a first image is presented, the first image representing a first product, wherein the first product is listed in a first product catalog managed by the retailer, wherein the first product is selected from the first product catalog for display on the client device; a second part of the display, wherein the second part is managed by a service provider, wherein in the second part of the display a second image is presented, the second image representing a second product listed in a second product catalog managed by the service provider, wherein the second product is selected from the second product catalog for display on the client device;

a search query bar, wherein the user is enabled to enter a search query;

a content button which when pressed by the user, a content menu related to the search query is presented in a third part of the display for content provided by the service provider, wherein the search query bar is managed by the retailer and the content button is managed by the service provider.

13. The graphical user interface of claim 12, wherein the content when presented to a user is multimedia content and wherein presentation of the second product is synchronized with a timing of the multimedia content.

14. The graphical user interface of claim 12, wherein selection by the user on the second part of the display causes the graphical user interface to remain in context of a Web page managed by the retailer.

15. A graphical user interface for electronic commerce using a client device in a network, the graphical user interface comprising:

a third part of the display, wherein the third part is managed by the service provider, wherein in the third part multimedia content is presented while synchronized with a timing of presentation of the second image.

16. The graphical user interface of claim 15, further comprising:

a search query bar, wherein a user enters a search query;

a content button which when pressed by the user, wherein upon the user pressing the content button a multimedia content menu is presented to the user related to the search query, wherein the search query bar is managed by the retailer and the content button is managed by the service provider.

17. The graphical user interface of claim 15, wherein selection by the user on the second part of the display causes the graphical user interface to remain in context of a Web page managed by the retailer.

18. A method for electronic commerce using a client device in a network, the method comprising:

previously allocating a first part of a display of the client device for presenting a first image representing a first product, wherein the first product is selected by a retailer from a first product catalog for display;

previously allocating a second part of the display of the client device for presenting a second image representing a second product, wherein the second product is selected for display on the client device from the second product catalog managed by a service provider; enabling a user to select an add-to-shopping cart button in the first part of the display to add the first product to a shopping cart managed by the retailer;

enabling a user to select an add-to-shopping cart button in the second part of the display; and

in response to a selection by a user of an add-to-shopping cart button in the second part of the display, enabling the service provider to update the shopping cart of the retailer on the client device.

19. The method of claim 18, wherein selection by the user on the second part of the display causes the graphical user interface to remain in context of a Web page managed by the retailer.

20. The method of claim 18, wherein the second product catalog is a copy of at least part of the first product catalog

21. The method of claim 18, further comprising:

selecting the second product for presenting the second image on the second part of the display responsive to an output of an advertising campaign manager.

22. The method of claim 18 , further comprising:

receiving user information pertaining to a user of the client device;

selecting the second product for presenting the second image on the second part of the display responsive to the user information.

23. The method of claim 22, further comprising:

transmitting a personalized text or graphic message pertaining to the second product and responsive to the user information; and

presenting on the display of the client device, the personalized text or graphic message.

24. A method for electronic commerce using a client device in a network, the method comprising:

previously allocating a second part of the display of the client device for presenting a second image representing a second product, wherein the second product is selected for display on the client device from the second product catalog managed by a service provider; receiving by the service provider user information pertaining to a user of the client device; and

responsive to the user information, selecting the second product for presenting the second image on the second part of the display.

25. The method of claim 24, wherein the user information is responsive to user inputs using a graphical user interface on the client device.

26. The method of claim 24, further comprising:

enabling a user to select the first image and enabling the user to select the second image to add respectively the first product and the second product to a same shopping cart managed by the retailer.

27. The method of claim 24, wherein selection by the user on the second part of the display causes the graphical user interface to remain in context of a Web page managed by the retailer.

28. A method for electronic commerce using a client device in a network, the method comprising:

previously allocating a second part of the display of the client device for presenting a second image representing a second product, wherein the second product is selected for display on the client device from the second product catalog managed by a service provider; enabling the user to enter a search query in a search query bar on a graphical user interface on the client device; and

enabling the user to press a content button which when pressed by the user, a content menu related to the search query is presented in a third part of the display for content provided by the service provider.

29. The method of claim 28, wherein the content menu when presented to a user includes links to multimedia content, the method further comprising:

presenting multimedia content by the service provider while synchronized with a timing of the presenting of the second image.

30. The method of claim 28, wherein selection by the user on the second part of the display causes the graphical user interface to remain in context of a Web page managed by the retailer.

31. A method for electronic commerce using a client device in a network, the method comprising:

previously allocating a second part of the display of the client device for presenting a second image representing a second product, wherein the second product is selected for display on the client device from the second product catalog managed by a service provider; previously allocating a third part of the display of the client device for presenting multimedia content from the service provider while synchronized with a timing of the presenting of the second image.

32. The method of claim 31, further comprising:

presenting on a graphic user interface in the client device a search query bar, wherein a user enters a search query;

presenting on a graphic user interface in the client device a content button which when pressed by the user, a multimedia content menu is presented to the user related to the search query, wherein the search query bar is managed by the retailer and the content button is managed by the service provider.

33. The method of claim 31, wherein selection by the user on the second part of the display causes the graphical user interface to remain in context of a Web page managed by the retailer.