WO2020151019A1 - Dispositif de transmission intermédiaire pour publicité de centre commercial - Google Patents

Dispositif de transmission intermédiaire pour publicité de centre commercial Download PDF

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Publication number
WO2020151019A1
WO2020151019A1 PCT/CN2019/073672 CN2019073672W WO2020151019A1 WO 2020151019 A1 WO2020151019 A1 WO 2020151019A1 CN 2019073672 W CN2019073672 W CN 2019073672W WO 2020151019 A1 WO2020151019 A1 WO 2020151019A1
Authority
WO
WIPO (PCT)
Prior art keywords
module
data
shopping mall
advertisement
transmission module
Prior art date
Application number
PCT/CN2019/073672
Other languages
English (en)
Chinese (zh)
Inventor
曹建华
曹大伟
曹家豪
Original Assignee
曹建华
曹大伟
曹家豪
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 曹建华, 曹大伟, 曹家豪 filed Critical 曹建华
Publication of WO2020151019A1 publication Critical patent/WO2020151019A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30—Services specially adapted for particular environments, situations or purposes
    • H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise

Definitions

  • This model relates to a data transmission device, especially an intermediate transmission device for shopping mall advertisements.
  • the advertising billboards in shopping malls have been replaced with large displays that can play dynamic video and audio content.
  • the advertising content broadcasted by multiple large displays inside and outside the shopping mall is usually supplied by one or more local hosts with multiple advertising content directly to these large displays through wired transmission. .
  • the purpose of the present invention is to provide an intermediary transmission device for shopping mall advertisements that can receive and send advertisement data diversified.
  • the intermediate transmission device for shopping mall advertisements of the present invention is suitable for receiving at least one advertisement data from at least one external data storage device and transmitting the at least one advertisement data to at least one external display device for playing.
  • the intermediate transmission device includes a device casing, a data input unit, a data processing unit and a data output unit.
  • the data input unit is arranged on the device casing and signally connected to the at least one data storage device.
  • the data input unit receives the at least one advertisement data from the at least one data storage device, and includes a first wireless transmission module, a second wireless transmission module, a first wired transmission module, and a second wired transmission module At least two of them in the group.
  • the data processing unit is arranged on the device casing and is electrically connected to the data input unit.
  • the data processing unit receives the at least one advertisement data from the data input unit and outputs at least one broadcast data related to the at least one advertisement data.
  • the data output unit is arranged on the device casing and is electrically connected to the data processing unit and signally connected to the at least one display device.
  • the data output unit receives the at least one broadcast data from the data processing unit and transmits the at least one broadcast data to the at least one display device for playing.
  • the data output unit includes at least one of an audio-visual transmission module and a third wireless transmission module.
  • the effect of the present invention is: using the data input unit including at least two of the first wireless transmission module, the second wireless transmission module, the first wired transmission module and the second wired transmission module,
  • the advertisement data is received from different types of data storage devices, so it has better openness.
  • the data output unit includes at least one of the audio-visual transmission module and the third wireless transmission module, so that the intermediary transmits
  • the type of display device that the device can broadcast is not limited to large-scale displays, so it can cooperate with external control to carry out intelligent advertisement broadcast.
  • Fig. 1 is a block diagram of an embodiment of an intermediate transmission device of the new shopping mall advertisement.
  • the intermediate transmission device includes a device housing 1, a data input unit 2, a data processing unit 3, a data output unit 4, and a device positioning
  • the unit 5 and a voice control unit 6 are adapted to receive at least one advertisement data from at least one external data storage device 8 and transmit the at least one advertisement data to at least one external display device 9 for playback.
  • the data input unit 2 is disposed on the device housing 1 and is signal-connected to four data storage devices 8.
  • the data storage devices 8 are respectively two cloud servers and an external memory card ( memory card) reading device and a local server, but not limited to this.
  • the data input unit 2 receives four advertisement data from the data storage devices 8, and includes a first wireless transmission module 21, a second wireless transmission module 22, a first wired transmission module 23, and a second Wired transmission module 24.
  • the first wireless transmission module 21 is a miniaturized wireless local area network (Wi-Fi) transmitter and receiver, and is connected to one of the cloud servers by wireless signals;
  • the second wireless transmission module 22 is a miniaturized mobile communication (for example: 3G, 4G, etc.) network transceiver, and is connected to another cloud server by wireless signals;
  • the first wired transmission module 23 is a A universal serial bus (USB) interface module, and is connected to the external memory card reading device with a wired signal;
  • the second wired transmission module 24 is an Ethernet interface module, and Connect to the local server with a wired signal.
  • USB universal serial bus
  • the data processing unit 3 is disposed on the device casing 1 and is electrically connected to the data input unit 2.
  • the data processing unit 3 receives the advertisement data from the data input unit 2 and outputs a plurality of broadcast data related to the advertisement data.
  • the data processing unit 3 includes a processor module 31 electrically connected to the first wireless transmission module 21, the second wireless transmission module 22, the first wired transmission module 23, and the second wired transmission module 24
  • a memory module 32 electrically connected to the processor module 31, and a hard disk module 33 electrically connected to the processor module 31 and the memory module 32. It is understandable that the processor module 31 at least has the functions of converting, selecting, and sorting the advertisement data.
  • the data output unit 4 is disposed on the device housing 1 and is electrically connected to the processor module 31 of the data processing unit 3 and signally connected to two display devices 9, each of which is a large display And a tablet PC, but not limited to this.
  • the data output unit 4 receives the broadcast data from the processor module 31 of the data processing unit 3 and transmits the broadcast data to the display devices 9 for playback.
  • the data output unit 4 includes an audio-visual transmission module 41 electrically connected to the processor module 31 and a third wireless transmission module 42 electrically connected to the processor module 31.
  • the audio-visual transmission module 41 is a high-definition multimedia interface (HDMI) module, and is connected to the large-scale display with a wired signal;
  • the third wireless transmission module 42 is a miniaturized Bluetooth (Bluetooth) transmitter and receiver, and connect the tablet computer with wireless signal.
  • the device position positioning unit 5 is electrically connected to the processor module 31 of the data processing unit 3.
  • the device location positioning unit 5 is a miniaturized global positioning system (GPS) receiver, which is used to provide positioning data related to the installation location of the intermediate transmission device to the processor module 31 .
  • GPS global positioning system
  • the voice control unit 6 is electrically connected to the processor module 31 of the data processing unit 3, and includes a radio module 61 for receiving voice, and an electrical connection between the radio module 61 and the processor module 31 Between the control module 62.
  • the control module 62 recognizes the voice received by the radio module 61, and controls the processor module 31 according to the voice received by the radio module 61, so that the processor module 31 outputs the
  • the broadcast data is related to the voice received by the radio module 61. In this way, the user can immediately request the intermediate transmission device to send specific advertisement content through the voice control unit 6.
  • the radio module 61 is a microphone
  • the control module 62 is a microprocessor with voice recognition function, but it is not limited to this.
  • the intermediary transmission device of the new shopping mall advertisement can also be directly played by the processor module 31 Controlled by an external command and designated to receive a certain type of specific advertisement data from a specific data storage device 8 and send this specific advertisement data to the designated display device 9.
  • the processor module 31 can receive an external command sent from one of the data storage devices 8 (for example: one of the cloud servers) through the first wireless transmission module 21, and receive and process first Another data storage device 8 (for example: the other cloud server) specific advertising data, and the corresponding broadcast data is sent to the designated display device 9 (for example: adjacent to this) through the third wireless transmission module 42
  • the tablet computer of the intermediate transmission device based on the positioning data of the device position positioning unit 5, one of the data storage devices 8 can know the location of the intermediate transmission device, so that the intermediate transmission device can be commanded to send specific information to the adjacent display device 9 in real time. advertisment.
  • the intermediary transmission device of the new shopping mall advertisement allows the user to control the interactive menu (the menu is displayed on the display devices 9) by voice and select the advertisement information they want to be notified. For example, the user can select and enter the "Gourmet" category in the menu by voice, and then select the "Wokwu” group by voice. At this time, the intermediary transmission device will immediately send the "Wokwu” related restaurant’s The advertisements are sent to the display devices 9 to be played, and the promotional information is directly provided to consumers in need.
  • the present invention uses the data input unit 2 to include the first wireless transmission module 21, the second wireless transmission module 22, the first wired transmission module 23, and the second wired transmission module 24, compared to With the existing advertisement broadcasting device, the present invention can receive different advertisement data from different types of data storage devices 8 respectively, and achieve better openness with diversified receiving functions, and make the broadcasting of commercial advertisements more flexible.
  • the data output unit 4 used in the present invention includes the video and audio transmission module 41 and the third wireless transmission module 42.
  • the type of display device 9 that the present invention can propagate except for large In addition to the display, it also covers portable devices (such as the tablet computer), so it can cooperate with external controls to achieve smart advertising.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Controls And Circuits For Display Device (AREA)
  • Telephonic Communication Services (AREA)

Abstract

L'invention porte sur un dispositif de transmission intermédiaire pour une publicité de centre commercial, approprié pour recevoir au moins un matériel publicitaire en provenance d'au moins un dispositif de stockage de matériel externe et transmettre le ou les matériels publicitaires à au moins un dispositif d'affichage externe en vue de leur lecture. Le dispositif de transmission intermédiaire comprend un boîtier de dispositif, une unité d'entrée de matériel, une unité de traitement de matériel et une unité de sortie de matériel. L'unité d'entrée de matériel est signalée au ou aux dispositifs de stockage de matériel. L'unité d'entrée de matériel comprend au moins deux modules parmi un premier module de transmission sans fil, un deuxième module de transmission sans fil, un premier module de transmission filaire et un deuxième module de transmission filaire. L'unité de sortie de matériel est électriquement connectée à l'unité de traitement de matériel et est signalée au ou aux dispositifs d'affichage. L'unité de sortie de matériel comprend au moins un module parmi un module de transmission vidéo et un troisième module de transmission sans fil.
PCT/CN2019/073672 2018-02-13 2019-01-29 Dispositif de transmission intermédiaire pour publicité de centre commercial WO2020151019A1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
TW107202302U TWM574369U (zh) 2018-02-13 2018-02-13 商場廣告的中介傳輸裝置
CN201920117162.1 2019-01-23
CN201920117162.1U CN209201355U (zh) 2018-02-13 2019-01-23 商场广告的中介传输装置

Publications (1)

Publication Number Publication Date
WO2020151019A1 true WO2020151019A1 (fr) 2020-07-30

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ID=66215076

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2019/073672 WO2020151019A1 (fr) 2018-02-13 2019-01-29 Dispositif de transmission intermédiaire pour publicité de centre commercial

Country Status (3)

Country Link
CN (1) CN209201355U (fr)
TW (1) TWM574369U (fr)
WO (1) WO2020151019A1 (fr)

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN201215718Y (zh) * 2008-04-29 2009-04-01 上海回首数码科技有限公司 带声音输入功能的广告播放器
CN201369150Y (zh) * 2009-02-06 2009-12-23 蓝玉明 互动式多媒体广告播放机
US8606637B1 (en) * 2007-09-04 2013-12-10 Sprint Communications Company L.P. Method for providing personalized, targeted advertisements during playback of media
CN105046526A (zh) * 2015-07-10 2015-11-11 高峰 实时在线的广告自营系统

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8606637B1 (en) * 2007-09-04 2013-12-10 Sprint Communications Company L.P. Method for providing personalized, targeted advertisements during playback of media
CN201215718Y (zh) * 2008-04-29 2009-04-01 上海回首数码科技有限公司 带声音输入功能的广告播放器
CN201369150Y (zh) * 2009-02-06 2009-12-23 蓝玉明 互动式多媒体广告播放机
CN105046526A (zh) * 2015-07-10 2015-11-11 高峰 实时在线的广告自营系统

Also Published As

Publication number Publication date
CN209201355U (zh) 2019-08-02
TWM574369U (zh) 2019-02-11

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