WO2020141969A3 - System and method for providing advertisement contents based on facial analysis - Google Patents

System and method for providing advertisement contents based on facial analysis Download PDF

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Publication number
WO2020141969A3
WO2020141969A3 PCT/MY2019/050137 MY2019050137W WO2020141969A3 WO 2020141969 A3 WO2020141969 A3 WO 2020141969A3 MY 2019050137 W MY2019050137 W MY 2019050137W WO 2020141969 A3 WO2020141969 A3 WO 2020141969A3
Authority
WO
WIPO (PCT)
Prior art keywords
user
advertisement contents
image
module
weighted
Prior art date
Application number
PCT/MY2019/050137
Other languages
French (fr)
Other versions
WO2020141969A2 (en
Inventor
Farshid PIRAHANSIAH
Hock Woon Hon
Nik Ahmad Akram Bin NIK ZULKEPELI
Original Assignee
Mimos Berhad
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mimos Berhad filed Critical Mimos Berhad
Publication of WO2020141969A2 publication Critical patent/WO2020141969A2/en
Publication of WO2020141969A3 publication Critical patent/WO2020141969A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Abstract

The present invention relates to a system (100) for providing advertisement contents based on facial analysis comprising an image acquisition device (10) to acquire an image of a user, a face detection module (20) to detect face of the user in the image, an analysis module (40) to analyse the facial features statistically using classification models retrieved from a classification module (30), a database (60) to store matching rules, weighted advertisements and a plurality of advertisement contents; and a display device (80) to display the advertisement contents. The system (100) further comprises a computation module (50) to compute weighted image of the user and a matching module (70) to match the weighted image of the user with the weighted advertisement to select an advertisement content based on facial analysis of the user. A method of providing the advertisement contents based on facial analysis is also provided thereof.
PCT/MY2019/050137 2018-12-31 2019-12-27 System and method for providing advertisement contents based on facial analysis WO2020141969A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
MYPI2018003062 2018-12-31
MYPI2018003062 2018-12-31

Publications (2)

Publication Number Publication Date
WO2020141969A2 WO2020141969A2 (en) 2020-07-09
WO2020141969A3 true WO2020141969A3 (en) 2020-08-27

Family

ID=71407059

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/MY2019/050137 WO2020141969A2 (en) 2018-12-31 2019-12-27 System and method for providing advertisement contents based on facial analysis

Country Status (1)

Country Link
WO (1) WO2020141969A2 (en)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090177528A1 (en) * 2006-05-04 2009-07-09 National Ict Australia Limited Electronic media system
KR20110125484A (en) * 2010-05-13 2011-11-21 경희대학교 산학협력단 Method for advertising bases on perceived face of user
US20130290108A1 (en) * 2012-04-26 2013-10-31 Leonardo Alves Machado Selection of targeted content based on relationships
US20160027046A1 (en) * 2014-07-24 2016-01-28 Samsung Electronics Co., Ltd. Method and device for playing advertisements based on relationship information between viewers
US20160148247A1 (en) * 2011-04-11 2016-05-26 Intel Corporation Personalized advertisement selection system and method

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20090177528A1 (en) * 2006-05-04 2009-07-09 National Ict Australia Limited Electronic media system
KR20110125484A (en) * 2010-05-13 2011-11-21 경희대학교 산학협력단 Method for advertising bases on perceived face of user
US20160148247A1 (en) * 2011-04-11 2016-05-26 Intel Corporation Personalized advertisement selection system and method
US20130290108A1 (en) * 2012-04-26 2013-10-31 Leonardo Alves Machado Selection of targeted content based on relationships
US20160027046A1 (en) * 2014-07-24 2016-01-28 Samsung Electronics Co., Ltd. Method and device for playing advertisements based on relationship information between viewers

Also Published As

Publication number Publication date
WO2020141969A2 (en) 2020-07-09

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