WO2020141969A3 - System and method for providing advertisement contents based on facial analysis - Google Patents
System and method for providing advertisement contents based on facial analysis Download PDFInfo
- Publication number
- WO2020141969A3 WO2020141969A3 PCT/MY2019/050137 MY2019050137W WO2020141969A3 WO 2020141969 A3 WO2020141969 A3 WO 2020141969A3 MY 2019050137 W MY2019050137 W MY 2019050137W WO 2020141969 A3 WO2020141969 A3 WO 2020141969A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- user
- advertisement contents
- image
- module
- weighted
- Prior art date
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Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Image Analysis (AREA)
Abstract
The present invention relates to a system (100) for providing advertisement contents based on facial analysis comprising an image acquisition device (10) to acquire an image of a user, a face detection module (20) to detect face of the user in the image, an analysis module (40) to analyse the facial features statistically using classification models retrieved from a classification module (30), a database (60) to store matching rules, weighted advertisements and a plurality of advertisement contents; and a display device (80) to display the advertisement contents. The system (100) further comprises a computation module (50) to compute weighted image of the user and a matching module (70) to match the weighted image of the user with the weighted advertisement to select an advertisement content based on facial analysis of the user. A method of providing the advertisement contents based on facial analysis is also provided thereof.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
MYPI2018003062 | 2018-12-31 | ||
MYPI2018003062 | 2018-12-31 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2020141969A2 WO2020141969A2 (en) | 2020-07-09 |
WO2020141969A3 true WO2020141969A3 (en) | 2020-08-27 |
Family
ID=71407059
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/MY2019/050137 WO2020141969A2 (en) | 2018-12-31 | 2019-12-27 | System and method for providing advertisement contents based on facial analysis |
Country Status (1)
Country | Link |
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WO (1) | WO2020141969A2 (en) |
Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20090177528A1 (en) * | 2006-05-04 | 2009-07-09 | National Ict Australia Limited | Electronic media system |
KR20110125484A (en) * | 2010-05-13 | 2011-11-21 | 경희대학교 산학협력단 | Method for advertising bases on perceived face of user |
US20130290108A1 (en) * | 2012-04-26 | 2013-10-31 | Leonardo Alves Machado | Selection of targeted content based on relationships |
US20160027046A1 (en) * | 2014-07-24 | 2016-01-28 | Samsung Electronics Co., Ltd. | Method and device for playing advertisements based on relationship information between viewers |
US20160148247A1 (en) * | 2011-04-11 | 2016-05-26 | Intel Corporation | Personalized advertisement selection system and method |
-
2019
- 2019-12-27 WO PCT/MY2019/050137 patent/WO2020141969A2/en active Application Filing
Patent Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20090177528A1 (en) * | 2006-05-04 | 2009-07-09 | National Ict Australia Limited | Electronic media system |
KR20110125484A (en) * | 2010-05-13 | 2011-11-21 | 경희대학교 산학협력단 | Method for advertising bases on perceived face of user |
US20160148247A1 (en) * | 2011-04-11 | 2016-05-26 | Intel Corporation | Personalized advertisement selection system and method |
US20130290108A1 (en) * | 2012-04-26 | 2013-10-31 | Leonardo Alves Machado | Selection of targeted content based on relationships |
US20160027046A1 (en) * | 2014-07-24 | 2016-01-28 | Samsung Electronics Co., Ltd. | Method and device for playing advertisements based on relationship information between viewers |
Also Published As
Publication number | Publication date |
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WO2020141969A2 (en) | 2020-07-09 |
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