WO2020076255A1 - Système de publicité déployé dans l'écran d'appel entrant des dispositifs mobiles - Google Patents

Système de publicité déployé dans l'écran d'appel entrant des dispositifs mobiles Download PDF

Info

Publication number
WO2020076255A1
WO2020076255A1 PCT/TR2019/050041 TR2019050041W WO2020076255A1 WO 2020076255 A1 WO2020076255 A1 WO 2020076255A1 TR 2019050041 W TR2019050041 W TR 2019050041W WO 2020076255 A1 WO2020076255 A1 WO 2020076255A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
server
mobile devices
incoming call
control panel
Prior art date
Application number
PCT/TR2019/050041
Other languages
English (en)
Inventor
Mehmet Aslan
Original Assignee
Mehmet Aslan
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mehmet Aslan filed Critical Mehmet Aslan
Publication of WO2020076255A1 publication Critical patent/WO2020076255A1/fr

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/72—Mobile telephones; Cordless telephones, i.e. devices for establishing wireless links to base stations without route selection
    • H04M1/724—User interfaces specially adapted for cordless or mobile telephones
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/16—Communication-related supplementary services, e.g. call-transfer or call-hold

Definitions

  • This invention concerns an advertising system, deployed in the incoming call display on the mobile device, aiming at making the advertisements more widely accessible by the people.
  • Everybody encounters advertisements on all technological products and in all spaces outdoor, that is, at any time of their daily life. Furthermore, there are developments and innovations all the time to make the advertisements accessible by a larger number of people. There are many different alternatives for making them accessible by a wide target mass. The subject invention of the description concern one of these alternatives.
  • the invention is an advertising system which exceeds and eliminates disadvantages of the prior art to make the advertisements accessible by a wider range of people.
  • the said invention aims at putting forward a smart advertising system which does not prevent the screen indicators, not disturb the users, provide gains (e.g. gift, point, miles, money, e-money and high technology based revenues) both for the advertiser and viewer of advertisement, show statements concerning the advertisement score vales on the displayed advertisements, does not spend time of the viewer unlike the skip/hold advertisements and where direct view of the advertisement by the user is highly possible and inevitable and they do not go unnoticed, the advertisers can easily make reporting, there are instantaneous feedback icons like survey, like and follow on the advertisement, the user not only view the advertisement and make gains, but he/she also use the application as a means of socialization, users may communicate and interact with each other, play games to achieve a common target, mutually view the scores they won, share their pictures, stories on the call screen and the advertisement area contain instantaneous information about breaking news, weather report and exchange rates as well as social responsibility content/public spots and a certain revenue is shared by these social organizations and it builds social awareness, making it possible to work between
  • Another purpose of the said invention is to create a new advertising system which is deployed in the call screen and introduce anything a time when calls are received by the mobile devices of the persons.
  • Another purpose of the invention is to introduce a new advertising system open to software development through technological improvement and user feedback, artificial intelligence, artificial neural networks, adapting itself to industrial technologies 4.0, 5.0 and above and release of new versions.
  • this invention is an advertising system aiming at making the advertisements accessible by a wider range of people, characterized by a user panel server sending and advertisement display request; a software server which carry out software control and forwards the advertisement display request to a control panel; a control panel which checks compliance of the advertisement requested for display with the applicable regulations established by the competition authority and by the country where the advertisement will be displayed; an operating system server which ensures the advertisements approved by the said control panel to be sent to the incoming call screen of the mobile devices according to the operating systems (Android, IOS, etc.); a station providing data transmission between the servers and mobile devices as well as internet support; personal mobile devices; ad space on the incoming screen which shows the incoming calls to the said mobile devices and used for display of the advertisements.
  • the said invention is also characterized in that it contains a skip advertisement button which hides the ad space and advertisement located in the incoming call screen on the mobile device or ensures to skip to another advertisement.
  • the said invention is also characterized in that it contains an archive icon which archives the ad space in the incoming call screen on the mobile device as well as the advertisement for view of it subsequently.
  • the said invention has action steps for the operating model, characterized in that advertisement display request is sent from the user panel server; advertisement of the display request is subject to software controls at the software panel; advertisement kept subject to software control is sent to the control panel server; advertisement display request is approved or rejected according to the competitive authorities and applicable national regulations; advertisement display requests thus approved are transmitted to the server of the operating system; and the advertisement is directed to the ad space located on the incoming call screen of the mobile device in accordance with the operating system of the mobile device to which the advertisement will be directed.
  • Figure - 1 Schematic appearance of the subject advertising system of the invention.
  • Figure - 2 Representative appearance showing the incoming call screen where the advertisement shall be displayed in the invention.
  • Advertising system 10. User panel server
  • the advertising system (1 ) is essentially consisted of a user panel server (10) sending the advertisement display request, a software panel server (20) which performs software controls and directs the advertisement display request to a control panel server (30), a control panel (30) which controls whether the request for display of advertisement is in compliance with the regulations of the competitive authority and country where the advertisement shall be displayed, an operating system server (40) which sends advertisements which were approved by the said control panel (30) to the incoming call screen (51 ) of the mobile devices (50) in accordance with the operating systems, a station (60) which ensures data transmission between the servers (10, 20, 30, 40) and mobile devices (50), providing internet support at the same time and personal mobile devices (50).
  • FIG. 2 shows representative view of the incoming call screen (51 ) of the personal mobile device (50) used in the invention. Accordingly, when the mobile device (50) receives a call, it switches to the incoming call screen (51 ). Aim of the subject invention of the description is to direct and introduce the advertisement received at the incoming call screen (51 ). Advertisement is made at the advertisement space (54) on the incoming call screen (51 ).
  • the incoming call screen (51 ) contains caller info space (52), caller picture space (53), call accept (56) and call reject (57) spaces.
  • the ad space (54) contains skip advertisement button (55) for skipping or hiding the advertisement as well as an archive icon (58) which archives the advertisement to view it later.
  • Operating principle of the invention is as follows: Software was developed as closed source code and installed on a software server (20) to execute the required functions online. First of all, in order that the developed software can show any advertisement, an advertisement command and data should be entered. To fulfill this function, there is web interface configured as a user panel in the software. The user who desires to display advertisement installs via this interface to the system the video, jpeg., gif., etc. contents with their necessary visual characteristics specified in advance. Additionally, criteria with respect to display of the advertisement are specified on the user interface where installation has been performed. Primary criteria are age, sex, education status, residing city, etc. of the consumer to whom the advertisement will be display. These criteria are accommodated in the database deployed in the software and updated continuously.
  • Advertisements requests passing the software control successfully are directed by the software via the station (60) to the control panel server (30).
  • Control panel server (30) is shown again as web interface via PCs in the setting which contains the control unit.
  • Control server (30) control the advertisement according to the regulations of the competitive authority and country where it will be displayed and approves or rejects it accordingly.
  • the rejected advertisements are sent back to the user panel server (10) together with the reason of rejection.
  • the approved advertisements are forwarded by the software to the operating system server (40).
  • Operating system server (40) (Android, IOS, etc.) automatically sends the advertisements to the ad space (54) in the system in order that its operating platform can be seen by the user.
  • Advertisement display space (54) is used as the incoming call screen (51 ) of the mobile devices (50). While the calls to the user of the operating platform where the software has been installed are shown, the ad space (54) shall also be displayed. The user looking at the screen to respond to the call shall also automatically see the advertisement. After the phone conversation, the advertisement is suspended in the incoming call screen (51 ) and remains like a message on the screen.
  • the suspended advertisement may be clicked to view after the call or it may be forwarded to the archive under the archive icon (58) by swiping below or any direction specified by the software in order to view it later.
  • Telephones of the users of the operating platform shall have an application extension organized as advertisement management application.
  • the advertising system (1 ) gains gift, scores, miles, money, electronic money and similar meta having financial value per advertisement when it is clicked and viewed, enabled or suggested by the user to another person. Management of these scores is also performed in the advertising system (1 ). While these scores may be used for purchase of program, book and similar products from the store of the operating platform, they may also be used at different platforms.
  • Advertisement management application shall also have options for filtering the advertisements to be displayed by the users.
  • the advertising system (1 ) generates data for the feedback reports where displays and interactions important for the advertiser are followed. While this system ensures that it ensures the advertisement is viewed by more consumers via communication more clearly in a way not to be unnoticeable, it is also a system where the advertisement viewer also wins. Reporting of the structure where both parties win more clearly compared to the current advertisement models shall also play important role in the planning of the advertisement costs. It is also possible to offer the advertising system (1 ) as an online social media configuration to provide service more actively.

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Computer Interaction (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

La présente invention est un système de publicité (1) qui vise à rendre les publicités plus accessibles par une plus large gamme de personnes, caractérisé en ce qu'il est constitué d'un serveur de panneau d'utilisateur (10) envoyant la demande d'affichage de publicité, d'un serveur de panneau de logiciel (20) qui réalise des commandes logicielles et dirige la demande d'affichage de publicité vers un serveur de panneau de commande (30), d'un panneau de contrôle (30) qui contrôle si la demande d'affichage de publicité est conforme aux réglementations de l'autorité compétitive et du pays où la publicité doit être affichée, et approuve ou rejette en conséquence la demande ; d'un serveur de système d'exploitation (40) qui envoie des publicités qui ont été approuvées par ledit panneau de contrôle (30) à l'écran d'appel entrant (51) des dispositifs mobiles (50) conformément aux systèmes d'exploitation (Android, IOS, etc.), d'une station (60) qui assure la transmission de données entre les serveurs (10, 20, 30, 40) et des dispositifs mobiles (50), fournissant un support internet en même temps et des dispositifs mobiles personnels (50) et contenant un espace publicitaire (54) situé sur l'écran d'appel entrant (51) montrant les appels entrants reçus par lesdits dispositifs mobiles (50) et utilisés pour l'affichage de la publicité.
PCT/TR2019/050041 2018-10-10 2019-01-19 Système de publicité déployé dans l'écran d'appel entrant des dispositifs mobiles WO2020076255A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
TR2018/14916 2018-10-10
TR201814916 2018-10-10

Publications (1)

Publication Number Publication Date
WO2020076255A1 true WO2020076255A1 (fr) 2020-04-16

Family

ID=70164739

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/TR2019/050041 WO2020076255A1 (fr) 2018-10-10 2019-01-19 Système de publicité déployé dans l'écran d'appel entrant des dispositifs mobiles

Country Status (1)

Country Link
WO (1) WO2020076255A1 (fr)

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002247206A (ja) * 2001-02-21 2002-08-30 Mcc Music & Pictures Kk 広告着信音声及び関連広告着信画面の複合データ提供システム、その方法、そのサーバ及びそのプログラム、並びにコンテンツ提供方法
US20140095316A1 (en) * 2012-10-01 2014-04-03 Majdi YASIN Mobile advertising system and method
KR20140109554A (ko) * 2013-03-04 2014-09-16 박세진 전화수신, 발신 화면 광고 어플리케이션을 활용한 수익창출 방법
US20150269623A1 (en) * 2014-03-19 2015-09-24 Sony Corporation System and method for forwarding advertisement to recipient electronic device
KR20160016227A (ko) * 2014-08-04 2016-02-15 김시환 통화연결 중 광고 제공 서비스 시스템
US20170262891A1 (en) * 2013-11-21 2017-09-14 Incall Limited Telecommunications call augmentation system

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002247206A (ja) * 2001-02-21 2002-08-30 Mcc Music & Pictures Kk 広告着信音声及び関連広告着信画面の複合データ提供システム、その方法、そのサーバ及びそのプログラム、並びにコンテンツ提供方法
US20140095316A1 (en) * 2012-10-01 2014-04-03 Majdi YASIN Mobile advertising system and method
KR20140109554A (ko) * 2013-03-04 2014-09-16 박세진 전화수신, 발신 화면 광고 어플리케이션을 활용한 수익창출 방법
US20170262891A1 (en) * 2013-11-21 2017-09-14 Incall Limited Telecommunications call augmentation system
US20150269623A1 (en) * 2014-03-19 2015-09-24 Sony Corporation System and method for forwarding advertisement to recipient electronic device
KR20160016227A (ko) * 2014-08-04 2016-02-15 김시환 통화연결 중 광고 제공 서비스 시스템

Similar Documents

Publication Publication Date Title
US8929857B2 (en) Policy management of electronic devices
US20130311294A1 (en) Mobile messaging ecosystem - closed loop
US20020006787A1 (en) Pocket concierge and multimedia, wireless call center system and method
Women The mobile gender gap report 2019
US10499201B2 (en) Event-based interactive device system
JP2014021969A (ja) メッセンジャープラットフォームのユーザ関係情報に基づいて様々なサービスを提供する方法及びシステム
EP3090398A1 (fr) Appareil et procédé facilitant le téléchargement d'applications logicielles mobiles dans un dispositif électronique portable
WO2008094074A2 (fr) Procédé de diffusion de messages publicitaires et informatifs
US10764428B2 (en) Simultaneous voice and data content driven commercial data platform
KR101998674B1 (ko) 구인구직인력 매칭서비스 제공 방법 및 구인구직인력 매칭시스템
US11245652B2 (en) Method for providing user profile information to designated online friend in instant messaging service, server, user device and application implementing the method
KR20190063906A (ko) 예매 정보 및 티켓의 공유를 위한 방법 및 장치
KR20170098736A (ko) 온라인 채팅방을 이용한 광고 제공 방법 및 시스템
WO2016148636A1 (fr) Procédé, système et application logicielle permettant de fournir des informations commerciales fondée sur un contexte
KR101715140B1 (ko) 소상공인을 위한 고객정보 수집 및 광고 마케팅 서비스 시스템
KR20210001360A (ko) 노쇼를 방지하기 위한 예약 시스템
Ramdas et al. The digital lives of the poor: Entertainment traps and information isolation
US11283920B2 (en) Method and system for managing telecommunications
KR101289930B1 (ko) 차별적 팔로우잉 구조의 소셜 네트워크 서비스 시스템
WO2020076255A1 (fr) Système de publicité déployé dans l'écran d'appel entrant des dispositifs mobiles
US20220217233A1 (en) Method and System for Managing Telecommunications
KR101838237B1 (ko) Sns를 이용한 타임챗의 제공 시스템 및 제공 방법
CN106161568B (zh) 一种信息处理方法、客户端及服务器
US20190102845A1 (en) In-store social media platform
US20180089721A1 (en) System and Method for Caller Personalization of Mobile Calls

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 19870414

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 19870414

Country of ref document: EP

Kind code of ref document: A1