WO2020073332A1 - Procédé de lecture de flux de données, dispositif électronique et support de stockage - Google Patents

Procédé de lecture de flux de données, dispositif électronique et support de stockage Download PDF

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Publication number
WO2020073332A1
WO2020073332A1 PCT/CN2018/110133 CN2018110133W WO2020073332A1 WO 2020073332 A1 WO2020073332 A1 WO 2020073332A1 CN 2018110133 W CN2018110133 W CN 2018110133W WO 2020073332 A1 WO2020073332 A1 WO 2020073332A1
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WIPO (PCT)
Prior art keywords
data stream
playback
attribute
area
playing
Prior art date
Application number
PCT/CN2018/110133
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English (en)
Chinese (zh)
Inventor
陈建衡
Original Assignee
深圳市邻道传媒有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 深圳市邻道传媒有限公司 filed Critical 深圳市邻道传媒有限公司
Priority to PCT/CN2018/110133 priority Critical patent/WO2020073332A1/fr
Publication of WO2020073332A1 publication Critical patent/WO2020073332A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention relates to data stream playing technology, in particular to data stream playing method, electronic equipment and storage medium.
  • the advertisement playing device in public places usually scrolls the edited advertisement content from beginning to end without interruption.
  • a complete advertisement takes a long time to play.
  • Pedestrians have limited time to stay within the visible range of a single advertisement playback screen during the process of traveling, and the advertisement content cannot be completely transmitted to pedestrians.
  • the playback device will continuously play video, audio and other content for a long time without interruption, which will also cause problems such as energy waste, sound pollution, and accelerated equipment aging.
  • the present invention aims to provide a data stream playing solution, which can realize the directional push and delayed playing of the data stream for multiple playing objects.
  • the purpose of the present invention is achieved by the following technical solutions:
  • a data stream playing method including:
  • the judging whether there is a preset mobile device signal in the play area includes: detecting whether there is a wireless access point access signal, a Bluetooth broadcast signal, and a background operation from the mobile device in the play area At least one of the signals issued by the application;
  • the judging whether the image of the playback object is collected in the playback area includes: collecting an image near the playback terminal through an image acquisition device; processing the collected image using image recognition technology to identify whether a playback object enters the preset Play area.
  • the determining the data stream corresponding to the playback object includes:
  • the data stream corresponding to the playback object is determined according to the attribute label of the playback object.
  • the determining the data stream corresponding to the playback object according to the attribute label of the playback object includes:
  • comparing the attribute label of the playback object with the label of the data stream in the data stream set to be matched, and determining the data stream corresponding to the data stream label with the highest matching degree of the attribute label includes:
  • S111 Obtain preset attribute priority information, where the attribute priority information includes at least a first priority attribute and a second priority attribute located one level after the first priority attribute;
  • S113 Determine a second attribute tag of the playback object corresponding to the second priority attribute, and compare the second attribute tag with the corresponding tag of the data stream in the updated current data stream set to be matched.
  • the attribute priority information further includes a third priority attribute at a level after the second priority, and after S113, it further includes:
  • S114 Determine whether there is a data stream matching the second attribute label of the playback object in the updated current data stream set to be matched, and if not, determine the playback object corresponding to the third priority attribute
  • the third attribute label is directly compared with the corresponding label of the data stream in the current data stream set to be matched and updated in S112.
  • it also includes:
  • the other playback terminal acquires the data stream from the server and stops playback
  • the location information continues to play the data stream from the stop position of the data stream or from a position of the preset stop time ahead of the stop position of the data stream or continue to play another data stream associated with the data stream.
  • the method further includes: determining whether another playback object enters the preset playback area of another playback terminal, and if there is, the other playback terminal obtains and plays a data stream corresponding to the other playback object.
  • the data stream includes an advertisement data stream.
  • a data stream playing method executed by a playing terminal, is characterized by including:
  • the obtaining and playing the data stream corresponding to the playing object includes:
  • the method further includes: determining whether the playback object leaves the playback area, and if so, stopping playing the data stream.
  • the method further includes: determining whether the playback object enters the playback area again within a preset duration after leaving the playback area, and if so, starting from the stop position of the data stream or from the stop The playback of the data stream continues from the position of the playback position in advance by a preset duration, or continues to play another data stream associated with the data stream.
  • the method further includes: determining whether the playback object enters the playback area again within a preset duration after leaving the playback area, and if so, obtaining the continued playback position of the data stream from the server, and Continue to play the data stream from the resume play position; or
  • the playback object enters the playback area again within a preset duration after leaving the playback area, and if so, another data flow associated with the data flow is obtained and played.
  • a data stream playing method executed by the server, including:
  • the determining the data stream corresponding to the playback object according to the information of the playback object includes:
  • the data stream corresponding to the playback object is determined according to the attribute tag.
  • the determining the data stream corresponding to the playback object according to the attribute tag includes:
  • the attribute tag is compared with a preset data stream tag to determine a data stream corresponding to the data stream tag with the highest matching degree of the attribute tag.
  • An electronic device includes: a memory, a processor, and a program stored in the memory.
  • the program is configured to be executed by the processor, and the processor implements the program to implement the foregoing data stream playback method.
  • a storage medium that stores a computer program, and when the computer program is executed by a processor, implements the foregoing data stream playback method.
  • the playback terminal by determining the data stream corresponding to the playback object for playback according to the information of the playback object entering the preset playback area of the playback terminal, directional push of the data stream can be implemented for the playback object. And, by continuing to play the unplayed data stream to the play object when the play object enters the play area again within the preset time, the data stream can be completely played with delay. In addition, after the playback object leaves the playback area, the playback terminal stops playing the data stream, and can enter the standby state, which can save energy, avoid sound pollution and accelerate the aging of equipment.
  • FIGS 1 to 5 show the data stream playing method according to the first to fifth embodiments of the present invention
  • FIG. 8 shows an example of the playback system of the present invention.
  • FIG. 8 shows an example of the playback system 20 of the present invention.
  • the playback system 20 includes one or more playback terminals 22.
  • the playback terminal 22 may be configured to play a data stream after a playback object enters the preset playback area.
  • the playback terminal 22 has a display screen. It is understandable that the present invention is not limited to this, for example, in another In a specific example, the display and playback terminal 22 may not have a display screen.
  • the playback system 20 may further include a server 24, and each playback terminal 22 may communicate with the server 24 through a wired network or a wireless network.
  • the data stream and / or information about the data stream can be obtained from the server 24.
  • the playback terminal 22 may preferably communicate with one or more mobile devices 26 entering the preset playback area through a wireless network.
  • the mobile device 26 may determine whether a playback object enters the preset playback area.
  • the data stream playing method includes:
  • the playback terminal obtains and plays the data stream.
  • the playback object may be a person, but it is not limited to this, but may also be other objects.
  • the playback area may be an area defined within the viewing range of the playback terminal, for example, the playback area may be a circular area within a certain distance (eg 5 meters) of the playback terminal, or a certain distance in front of the screen of the playback terminal A fan-shaped area (for example, 3 meters).
  • whether a playback object enters the preset playback area can be determined by determining whether there is a preset mobile device signal in the playback area.
  • the mobile device may be, for example, a mobile phone, a Bluetooth device, a tablet computer, a wireless walkie-talkie or other intelligent communication terminal, or a smart wearable device carried by the playback object.
  • the preset mobile device signal may be, for example, a wireless access point sent by the mobile device Access signals, Bluetooth broadcast signals, signals from applications running in the background, etc.
  • an image acquisition device may be provided on the playback terminal, or an image acquisition device may be provided near the playback terminal. After the image acquisition device collects the image of the playback object, image recognition technology is used to identify whether a playback object enters the preset playback area.
  • obtaining the data stream identification information corresponding to the playback object in S101 includes:
  • the attribute label of the playback object can be compared with the label of the data stream in the data stream set to be matched in the database to determine the data stream corresponding to the data stream label with the highest matching degree of the attribute label, and then It is the data stream corresponding to the playback object.
  • comparing the attribute label of the playback object with the label of the data stream in the data stream set to be matched, and determining the data stream corresponding to the data stream label with the highest matching degree of the attribute label include:
  • S111 Obtain preset attribute priority information, where the attribute priority information includes at least a first priority attribute and a second priority attribute located one level after the first priority attribute;
  • S113 Determine a second attribute tag of the playback object corresponding to the second priority attribute, and compare the second attribute tag with the corresponding tag of the data stream in the updated current data stream set to be matched.
  • the attribute priority information further includes a third priority attribute one level after the second priority, and further includes after S113:
  • S114 Determine whether there is a data stream matching the second attribute label of the playback object in the updated current data stream set to be matched, and if not, determine the playback object corresponding to the third priority attribute
  • the third attribute label is directly compared with the corresponding label of the data stream in the current data stream set to be matched and updated in S112.
  • the playback terminal may send a data stream request to the server, where the data stream request includes information of the playback object, and the server obtains a data stream corresponding to the playback object according to the data stream request .
  • the information of the playback object may be, for example, the device identifier of the mobile device carried by the playback object.
  • the data stream may be stored in a server, and after determining the data stream corresponding to the playback object, the server sends data stream request response data to the playback terminal, where the data stream request response data includes the data stream ,
  • the playback terminal receives the data stream from the server and plays it.
  • the data stream may be downloaded by the playback terminal from the server when the playback object first enters the playback area and stored in the storage module of the playback terminal.
  • the playback terminal After the server determines the data stream corresponding to the playback object, The playback terminal sends data stream request response data, and the data stream request response data includes identification information of the data stream.
  • the playback terminal obtains a data stream corresponding to the identification information of the data stream returned by the server in the local storage module. If the playback object enters the playback area of the playback terminal again, the playback terminal does not need to download from the server again when continuing playback. In this embodiment, the amount of data transmission between the playback terminal and the server can be reduced, and when the network signal is poor, the playback of the playback terminal can be avoided.
  • the playback terminal deletes the data stream to save storage resources.
  • the playback terminal sends a data stream request containing the identification information of the playback object to the server, and the server retrieves the playback object from the database according to the data stream request
  • the attribute tag corresponding to the identification information of the data compare the attribute tag of the playback object with the data flow tag, and obtain the data flow identification information corresponding to the data flow tag with the highest matching degree of the playback object attribute tag, and then correspond to the data flow identification information
  • the data stream is sent to the playback terminal, and the playback terminal plays the received data stream.
  • the playback terminal can perform data integrity verification after receiving the data stream. If the verification result indicates that the data is complete, the data stream is played, otherwise, a request is sent to the server to re-download the data stream.
  • the attribute labels of the playback object may include two types: basic attribute labels and behavior attribute labels.
  • Basic attribute labels include, for example, personal attributes, social attributes and location attributes, etc.
  • Personal attributes include gender, age, mobile phone number, etc.
  • Social attributes include educational background, working status, marriage stage, etc.
  • Location attributes include living location, working location, etc. .
  • Behavior attributes include, for example, long-term interests, short-term interests, and daily behavior habits.
  • the playback object attribute label may be pre-stored in the database according to the pre-acquired playback object record.
  • the playback object basic attribute label may be determined according to the playback object's record when purchasing or registering to use the mobile device, and the playback object's behavior attribute label may be passed, for example.
  • the search object on the network such as search keywords, page visits, and click tags, is determined.
  • the data stream is an advertisement.
  • the attribute label of the playback object can be matched with the to-be-matched according to the priority of the target label attribute selected when the advertisement is delivered.
  • the tags of the data streams in the data stream set are matched to filter out the advertisements with the highest matching degree to the attribute labels of the playback objects.
  • the priority of the attribute of the target label from high to low is: region, age, gender, scene, marital status, social attribute, etc.
  • the priority of the attribute of the target label from high to low is: region, age, gender, scene, marital status, social attribute, etc.
  • directional playback of the data stream can be realized for the playback object.
  • the playback terminal can continuously detect whether the playback object leaves the playback area, for example, if the signal of the mobile device of the playback object cannot be detected in the playback area, or the image acquisition device cannot continue to capture the playback object in the playback area
  • the image can determine that the playback object has left the playback area, the playback terminal can stop playing the data stream, and the playback or display device such as projection or screen can enter a standby state, thereby saving energy, avoiding sound pollution and accelerating equipment aging.
  • the data stream playing method of the second embodiment of the present invention is similar to the data stream playing method of the first embodiment, except that the second embodiment further includes after S103:
  • the playback terminal after determining that the playback object leaves the playback area, stops playing the data stream, records the stop position of the data stream, and can identify the playback object and the identification information of the played data stream , Stop playing position, stop playing time is sent to the server, the server can be stored as a play record.
  • the play terminal sends a data stream request to the server again.
  • the server judges that the play object is leaving the play according to the play object identification information in the data stream request and the stored play record If the time of the terminal's playback area does not exceed the preset duration (for example, a few minutes), the playback terminal is returned to the playback terminal to continue the playback of the data stream from the recorded stop playback position. It can be understood that the playback terminal may also continue to play the data stream from the position of the preset stop time (for example, a few seconds) ahead of the stop position. If the server determines that the time for the playback object to leave the playback area of the playback terminal exceeds the preset duration, it may re-match the data stream according to the attribute label of the playback object.
  • the preset duration for example, a few minutes
  • the playback terminal after determining that the playback object leaves the playback area, stops playing the data stream, and sends the identification information of the playback object, the identification information of the played data stream, the stop time, and the stop playing position to the server,
  • the server can be stored as a play record. If the server determines that the time for the playback object to leave the playback area of the playback terminal does not exceed the preset duration based on the playback object identification information in the data stream request and the stored playback records, the server returns a playback instruction to the playback terminal, and continues the playback instruction It may include a resume play position, and the playback terminal may continue to play the data stream from the resume play position indicated by the server.
  • the resume play position may be a stop play position, or a position with a preset duration in advance of the stop play position.
  • the playback terminal stores a complete data stream. If the playback object does not re-enter the playback area within a preset time period after leaving the playback area, the playback terminal may delete the stored complete data flow to save storage resources.
  • the playback terminal after determining that the playback object leaves the playback area, stops playing the data stream, and sends the identification information of the playback object and the identification information of the played data stream to the server, which can be stored as a playback record .
  • the play terminal sends a data stream request to the server again. If the server judges that the play object is leaving the play according to the play object identification information in the data stream request and the stored play record If the duration of the terminal's playback area does not exceed the preset duration, the playback terminal is returned to the playback terminal, so that the playback terminal continues to play another data stream associated with the previously played video stream.
  • the data stream corresponding to the playback object is determined to be played according to the information of the playback object entering the preset playback area of the playback terminal, so that the data stream can be accurately pushed for the playback object.
  • the data stream can be completely played with delay.
  • the data stream playing method of the third embodiment of the present invention is similar to the data stream playing method of the first embodiment, except that the third embodiment further includes after S103:
  • S304 Determine whether the playback object enters the preset playback area of another playback terminal within a preset duration after leaving the playback area. If so, the other playback terminal continues to play the data stream or continue to play Another data stream associated with the data stream.
  • the playback terminal stops playing the data stream, and sends the identification information of the playback object, the identification information of the played data stream, the stop time, and the stop playing position to the server, and the server It can be stored as a play record.
  • the playback terminal sends a data stream request to the server. If the server judges that the playback object has left according to the playback object identification information in the data stream request and the stored playback record If the time of the playing area of one playing terminal does not exceed the preset duration (for example, 3 minutes), then a resume playing instruction is returned to the other playing terminal.
  • the preset duration for example, 3 minutes
  • the resume playing instruction may include a resume playing position, and the other playing terminal may The resume playback position indicated by the server continues to play the data stream.
  • the resume play position may be a stop play position, or a position with a preset duration in advance of the stop play position.
  • the playback terminal after determining that the playback object leaves the playback area, stops playing the data stream, and sends the identification information of the playback object and the identification information of the played data stream to the server, which can be stored as a playback record .
  • the other playback terminal sends a data stream request to the server. If the server judges that the playback object has left according to the playback object identification information in the data stream request and the stored playback record If the time of the playing area of one playing terminal does not exceed the preset duration, a resume playing instruction is returned to the other playing terminal, so that the other playing terminal continues to play another data stream associated with the previously played video stream.
  • the data stream playing method of the fourth embodiment of the present invention is similar to the data stream playing method of the first embodiment, except that the fourth embodiment further includes after S103:
  • the playback terminal obtains and plays a data stream corresponding to the other playback object.
  • S404 and S405 in this embodiment are similar to S101 and S102 in Embodiment 1, and will not be repeated here.
  • the data stream playing method of the fifth embodiment of the present invention is similar to the data stream playing method of the first embodiment, except that the fifth embodiment further includes after S103:
  • the other playback terminal obtains and plays a data stream corresponding to the other playback object.
  • S504 and S505 in this embodiment are similar to S101 and S102 in Embodiment 1, and will not be repeated here.
  • the sixth embodiment of the present invention provides a data stream playback method, which is executed by a playback terminal and includes:
  • the playing of the data stream includes: obtaining and playing a data stream corresponding to the playback object.
  • the obtaining and playing the data stream corresponding to the playing object includes:
  • the method further includes: determining whether the playback object leaves the playback area, and if so, stopping playing the data stream.
  • the method further includes: determining whether the playback object enters the playback area again within a preset duration after leaving the playback area, and if so, starting from the stop position of the data stream or from the stop Continue to play the data stream from the position of the playback position in advance by a preset duration, or continue to play another data stream associated with the data stream.
  • the method further includes: determining whether the playback object enters the playback area again within a preset duration after leaving the playback area, and if so, obtaining the continued playback position of the data stream from the server, and Continue to play the data stream from the resume play position; or
  • the playback object enters the playback area again within a preset duration after leaving the playback area, and if so, another data flow associated with the data flow is obtained and played.
  • a seventh embodiment of the present invention provides a data stream playing method, which is executed by a server and includes:
  • S602 Determine a data stream corresponding to the playback object according to the information of the playback object
  • S603 Send data stream request response data to the playback terminal, where the data stream request response data includes identification information of the data stream or the data stream.
  • the method of determining the data stream corresponding to the playback object in S602 according to the information of the playback object is similar to the foregoing embodiment, and details are not described herein again.
  • an eighth embodiment of the present invention provides an electronic device, including: a memory 11, a processor 12, and a program stored in the memory 11, the program is configured to be executed by the processor 12, and the processor executes the The program can implement the data stream playing method of Embodiment 6 or Embodiment 7.
  • the data stream described in the embodiment of the present invention may preferably be an advertisement data stream, such as a video data stream, an audio data stream, a holographic image, etc. Of course, it is not limited to this.

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Abstract

La présente invention concerne un procédé de lecture de flux de données, un dispositif électronique et un support de stockage. Le procédé comprend les étapes consistant à : déterminer si un objet de lecture entre dans une zone de lecture prédéfinie, si tel est le cas, déterminer un flux de données correspondant à l'objet de lecture ; obtenir et lire le flux de données. Des modes de réalisation de la présente invention peuvent réaliser une poussée directionnelle du flux de données pour l'objet de lecture de façon à améliorer un effet de poussée du flux de données, économiser de l'énergie, éviter une pollution sonore et l'accélération du vieillissement du dispositif.
PCT/CN2018/110133 2018-10-12 2018-10-12 Procédé de lecture de flux de données, dispositif électronique et support de stockage WO2020073332A1 (fr)

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PCT/CN2018/110133 WO2020073332A1 (fr) 2018-10-12 2018-10-12 Procédé de lecture de flux de données, dispositif électronique et support de stockage

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Application Number Priority Date Filing Date Title
PCT/CN2018/110133 WO2020073332A1 (fr) 2018-10-12 2018-10-12 Procédé de lecture de flux de données, dispositif électronique et support de stockage

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Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1852109A (zh) * 2005-12-31 2006-10-25 华为技术有限公司 信息发布系统和发布方法
CN102214414A (zh) * 2010-04-07 2011-10-12 建碁股份有限公司 广告系统及广告播放方法
US20150363698A1 (en) * 2014-06-16 2015-12-17 International Business Machines Corporation Dynamic content delivery based on high-affinity viewer points
CN106204120A (zh) * 2016-06-30 2016-12-07 中国联合网络通信集团有限公司 广告播放方法及其系统、广告播放设备及其工作方法
CN107872690A (zh) * 2016-09-28 2018-04-03 凌晖科技股份有限公司 广告播放方法及播放数据提供装置

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1852109A (zh) * 2005-12-31 2006-10-25 华为技术有限公司 信息发布系统和发布方法
CN102214414A (zh) * 2010-04-07 2011-10-12 建碁股份有限公司 广告系统及广告播放方法
US20150363698A1 (en) * 2014-06-16 2015-12-17 International Business Machines Corporation Dynamic content delivery based on high-affinity viewer points
CN106204120A (zh) * 2016-06-30 2016-12-07 中国联合网络通信集团有限公司 广告播放方法及其系统、广告播放设备及其工作方法
CN107872690A (zh) * 2016-09-28 2018-04-03 凌晖科技股份有限公司 广告播放方法及播放数据提供装置

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