WO2020010954A1 - Offline immediate demand processing method, information recommendation method and apparatus, and device - Google Patents

Offline immediate demand processing method, information recommendation method and apparatus, and device Download PDF

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Publication number
WO2020010954A1
WO2020010954A1 PCT/CN2019/089064 CN2019089064W WO2020010954A1 WO 2020010954 A1 WO2020010954 A1 WO 2020010954A1 CN 2019089064 W CN2019089064 W CN 2019089064W WO 2020010954 A1 WO2020010954 A1 WO 2020010954A1
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Prior art keywords
demand
responder
information
potential
content
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PCT/CN2019/089064
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French (fr)
Chinese (zh)
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陈力
杨磊
官砚楚
曾晓东
周乐
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阿里巴巴集团控股有限公司
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Publication of WO2020010954A1 publication Critical patent/WO2020010954A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0261Targeted advertisements based on user location

Definitions

  • This specification relates to the field of data processing technology, and in particular, relates to offline instant demand processing methods, information recommendation methods, devices, and equipment.
  • this specification provides offline instant demand processing methods, information recommendation methods, devices, and equipment.
  • an information recommendation method includes:
  • a target demand responder that meets the requirements of the demand proposer is selected from the potential demand responders obtained by the screening, and the relevant information of the target demand responder is recommended to the demand proposer.
  • both the demand responder and the demand content are classified according to a preset category, and the intent is a preset category corresponding to the demand content.
  • the method further includes:
  • a category prediction model is used to predict the preset category to which the demand responder of the unknown preset category belongs.
  • the characteristic data includes at least one or more of a collection frequency within a preset time period, a distribution of a payment amount within a preset time period, a distribution of the payment time within a preset time period, and a geographic location. feature.
  • the requirements of the demander include at least audio data obtained based on the content of the demand, and the audio data is played in real time on the potential demand responder.
  • the related information of the target demand responder includes one or more of the following information:
  • the identification information of the target demand responder the response content of the target demand responder feedback, the distance information between the target demand responder and the demand proposer, and navigation guidance data where the position of the demand proposer reaches the position of the target demand responder.
  • recommending the target demand responder to the demand proposer includes:
  • the relevant information of the target demand responder is marked on the map at a position corresponding to the position information of the target demand responder, and the marked map is sent to the demand proposer.
  • an offline instant demand processing method includes:
  • the user sends to the server an offline demand request that carries at least the content of the demand and the location information of the demander;
  • the server performs semantic analysis on the demand content to obtain the intention of the client, at least preliminary screening of merchants according to the intent and the position information of the demand side, to obtain at least one potential merchant, and to the terminal of the potential merchant based on the demand content Push audio data used to represent the needs of the client;
  • the terminal of the potential merchant plays the audio data
  • the server screens out the target merchants that meet the needs of the client from the potential merchants obtained by the screening, and recommends the relevant information of the target merchant to the client.
  • an information recommendation device where the device includes:
  • An intent recognition module configured to: perform a semantic analysis on the content of a demand in a demand request sent by a demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
  • a preliminary screening module configured to: perform preliminary screening on demand responders according to at least the intent and the position information of the demand parties to obtain at least one potential demand responder;
  • An information transmission module configured to: push a demander's demand to a potential demand responder based on the demand content
  • the target screening module is configured to: based on the response information fed back by the potential demand responders, select a target demand responder that meets the demands of the demand proposers from the potential demand responders obtained by the screening;
  • the information transmission module is further configured to recommend relevant information of the target demand responder to a demand proposer.
  • both the demand responder and the demand content are classified according to a preset category, and the intent is a preset category corresponding to the demand content.
  • the device further includes:
  • the model training module is configured to extract feature data that can represent the preset category to which the demand responder belongs from the information of the known responder of the preset category; according to the preset category and Feature data to construct a category prediction model;
  • a category prediction module is used to predict a preset category to which a demand responder of an unknown preset category belongs through a category prediction model.
  • the characteristic data includes at least one or more of a collection frequency within a preset time period, a distribution of a payment amount within a preset time period, a distribution of the payment time within a preset time period, and a geographic location. feature.
  • the requirements of the demander include at least audio data obtained based on the content of the demand, and the audio data is played in real time on the potential demand responder.
  • the related information of the target demand responder includes one or more of the following information:
  • the identification information of the target demand responder the response content of the target demand responder feedback, the distance information between the target demand responder and the demand proposer, and navigation guidance data where the position of the demand proposer reaches the position of the target demand responder.
  • the device further includes:
  • An information marking module configured to mark the relevant information of the target demand responder on a map corresponding to the position information of the target demand responder
  • the information transmission module is configured to send a marked map to a demander.
  • a computer device including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor implements the program as follows method:
  • a target demand responder that meets the requirements of the demand proposer is selected from the potential demand responders obtained by the screening, and the relevant information of the target demand responder is recommended to the demand proposer.
  • the embodiment of this specification obtains the intention of the demander by performing a semantic analysis on the content of the demand in the demand request sent by the demander. Since the demand request also carries the positional information of the demander, at least according to the intention and the positional information of the demander Preliminary screening of the demand responders, obtaining at least one potential demand responder, and pushing the demand proposer's demand to the potential demand responders based on the content of the demand.
  • the target demand responders that meet the needs of the demand proposers are selected from the potential demand responders obtained by the screening, and the relevant information of the target demand responders is recommended to the demand proposers, so as to achieve Provide an interaction channel between demand proposers and demand responders to solve the problem that the two parties cannot effectively match and communicate, so that users can quickly find the demand responders, thereby improving the efficiency of users in obtaining services or goods.
  • Fig. 1 is a schematic diagram of an information recommendation system architecture according to an exemplary embodiment of the present specification.
  • Fig. 2 is a flowchart illustrating an information recommendation method according to an exemplary embodiment of the present specification.
  • Fig. 3A is a flowchart illustrating a method for processing offline instant demand according to an exemplary embodiment of the present specification.
  • Fig. 3B is a system frame diagram of offline instant demand processing according to an exemplary embodiment of the present specification.
  • Fig. 4 is a hardware structural diagram of a computer device in which an information recommendation apparatus is located according to an exemplary embodiment of the present specification.
  • Fig. 5 is a block diagram of an information recommendation device according to an exemplary embodiment of the present specification.
  • first, second, third, etc. may be used in this specification to describe various information, these information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other.
  • first information may also be referred to as the second information, and similarly, the second information may also be referred to as the first information.
  • word “if” as used herein can be interpreted as “at” or "when” or "in response to determination”.
  • the embodiments of the present specification provide an interaction channel between the requester and the responder to solve the problem that the two parties cannot effectively match and communicate, thereby improving the efficiency of users in obtaining services or goods.
  • FIG. 1 it is a schematic diagram of an information recommendation system architecture according to an exemplary embodiment of the present specification.
  • a demand requesting end may be included.
  • the requirement presenting end may be an end presenting a requirement, for example, it may be a user end.
  • the demand presenting end may be an application program that can provide a demand presenting service, such as an application such as Alipay.
  • the demand-providing end may also be an electronic device with a demand-providing function.
  • the electronic device can be a mobile phone or other handheld portable device, or a slightly smaller portable device such as a wristwatch device, a pendant device, or a miniaturized device, tablet computer, notebook computer, desktop computer, integrated in a computer display Computer or other electronic equipment.
  • the server can be a collective name for multiple server devices, or it can be a collective name for software installed on the server device.
  • the demand response end may be an end capable of responding to a corresponding demand, for example, it may be a merchant end.
  • the demand response end may be an application program capable of providing a demand response service, or an electronic device having a demand response function.
  • FIG. 2 it is a flowchart of an information recommendation method according to an exemplary embodiment of the present specification.
  • the method includes:
  • step 202 semantic analysis is performed on the content of the requirements in the demand request sent by the demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
  • step 204 preliminary screening is performed on the demand responders according to at least the intent and the position information of the demand parties, to obtain at least one potential demand responder, and based on the content of the demand, the demand proposer's requirements are pushed to the potential demand responders.
  • step 206 based on the response information fed back by the potential demand responder, a target demand responder that meets the demand proposer's needs is selected from the potential demand responders obtained by the screening, and the target demand responder is recommended to the demand proposer.
  • a target demand responder that meets the demand proposer's needs is selected from the potential demand responders obtained by the screening, and the target demand responder is recommended to the demand proposer.
  • the requester can be a user or a client.
  • the demand responder can be a merchant or a merchant.
  • Requirement content is used to describe the requirements of the requester. It can be voice content or text content issued by the requester.
  • the demand-side location information may be the geographic position of the demand-side, or information for determining the geographic position of the demand-side, such as WiFi information.
  • the demand content may be firstly speech-recognized to be parsed into text content, and the text content is subjected to semantic analysis. Semantic analysis of the content of the request is to identify the intention of the requester.
  • the preset category corresponding to the demand content may be used as the intention of the demand proposer.
  • a preset category can be constructed in advance, and a preset category can also be called a category system or a preset type.
  • Demand responders and demand content are classified according to preset categories.
  • the preset category can be obtained by dividing based on the type of the merchant, or can be obtained by dividing based on the user's intention.
  • the preset categories may include: department stores, foods, and fruits.
  • the preset category can be used as the intention of the demander, that is, the purpose of performing semantic analysis on the demand content is to obtain the preset category corresponding to the demand content, so that the intention of the demander can be quickly identified. Associate the demand content with the demand responder through the preset category, and the demand responder can be preliminarily filtered according to the preset category corresponding to the demand content.
  • keyword matching can be used to obtain the intention of the demander.
  • performing semantic analysis on the content of the requirements in the demand request sent by the demand proposer to obtain the intention of the demand proposer may include:
  • the preset correspondence relationship being a correspondence relationship between a pre-built keyword and a preset category
  • the preset category corresponding to the matched keywords is used as the intention of the demander.
  • a correspondence relationship between keywords and a preset category may be constructed in advance.
  • the corresponding relationship can be obtained based on big data analysis. For example, it may be obtained according to a correspondence between a search term and a preset category to which a final product belongs in a history of a user searching for a product on an e-commerce platform.
  • a keyword matching method is used, and the preset category corresponding to the keywords matched in the requirement content is used as the intention of the demand proposer, so that the intention of the demand proposer can be obtained quickly.
  • the requirement content may be input into a pre-built intent recognition model to obtain a preset category corresponding to the requirement content.
  • the intent recognition model may be a pre-built model for identifying a user's intent. For example, a training sample can be constructed using demand content of a known preset category, and a deep learning algorithm can be trained using the training sample to obtain an intent recognition model. This embodiment uses the intent recognition model to predict the preset categories corresponding to the demand content, so as to recognize more preset categories of demand content.
  • Demand responders are classified according to preset categories. In actual applications, only some of the demand responders can obtain their preset categories, while some demand responders do not know their preset categories. For example, a preset category to which some demand responders belong can be obtained based on a preset category uploaded by the demand responder, or can be obtained based on attribute information of the demand responder in an e-commerce platform. For other demand responders who do not know which preset category they belong to, they can use demand responders who already know the preset category to predict the category that the demand responder whose unknown preset category belongs to. For example, in one embodiment, the method further includes:
  • a category prediction model is used to predict the preset category to which the demand responder of the unknown preset category belongs.
  • the information of the demand responder may include information related to the demand responder such as historical payment records and static attribute information.
  • the characteristic data may be characteristic data capable of characterizing a preset category to which the demand responder belongs.
  • the characteristic data includes at least one or more of a collection frequency within a preset time period, a distribution of a payment amount within a preset time period, a distribution of the payment time within a preset time period, and a geographic location.
  • the preset categories to which the demand responder belongs can be reflected by the information such as the frequency of collection, the amount of the receipt, the time of receipt, and the location, etc., so as to accurately predict the preset categories to which other demand responders belong.
  • the characteristic data may also include other characteristic data, as long as it can represent a preset category to which the demand responder belongs, which is not described in detail here.
  • a category prediction model can be constructed. For example, according to a preset category and feature data of a demand responder of a known preset category, the supervising algorithm is trained to obtain a category prediction model for predicting the preset category.
  • Supervised algorithms can be linear algorithms, logistic regression, random forest, etc.
  • the demand responder referred to in the embodiments of the present specification may be a responder that satisfies a reliability condition.
  • the responders are filtered based on historical information such as historical payment records to ensure that the demand responders obtained are reliable responders.
  • demand responders are reliable merchants.
  • a preliminary screening can be performed on the demand responders according to preset screening conditions to obtain at least one potential demand responder.
  • the screening factors of the preset screening conditions include at least the intention.
  • the filtering factor of the preset screening condition further includes the position of the demander.
  • the preliminary screening of demand responders by intent can be to screen out demand responders that are the same as the preset category to which the intent belongs.
  • the preliminary screening of demand responders using the position information of the demand side can be to screen out demand responders that are related in distance to the demand side. For example, filtering out demand responders within a preset range from the demand proposer, or selecting demand responders belonging to the same area as the demand proposer.
  • the preset screening condition may further include: the potential demand responder is a demand responder whose terminal has an audio playing function, so that the terminal of the potential demand responder immediately plays the demand of the demand proposer.
  • the terminal of the potential demand responder may be an Alipay box or other similar type of device with a speaker function.
  • the demand responders obtained through preliminary screening are referred to as potential demand responders.
  • the number of notifications of demand responders by the server can be reduced, and at the same time, interruptions to unrelated demand responders can be reduced.
  • the demand proposer's demand can be pushed to the potential demand responder based on the content of the demand.
  • the demand content can be pushed directly to the demand responder, so as to establish an interaction channel between the demand proposer and the demand responder, so that the two parties can communicate.
  • the demander ’s needs pushed to the demander include at least the audio data obtained based on the content of the demand, so that the potential demander can play the audio data in real time.
  • Facilitate immediate demand response Specifically, if the demand content is voice data, the voice data is directly pushed to potential demand responders; if the demand content is text data, the demand content is generated by speech synthesis to generate audio data, and the audio data is pushed to each potential demand. Responder.
  • the potential demand responder After the potential demand responder's equipment reminds the demander of the demand, if the merchant meets the demand, the potential demand responder can respond to the demand. There are many types of responses, for example, whether physical keys or key combinations can be used to feedback whether the requirements can be met by the demander; or whether the content of the response through text or voice can satisfy the requirements of the demander.
  • the server After the server receives the response information from the potential demand responder, it can filter out the target demand responder that meets the needs of the demand proposer from the potential demand responders and recommend the relevant information of the target demand responder to the demand proposer. .
  • a demand responder that can meet the demand requester's requirements will initiate response information. Therefore, whether the potential demand responder can be determined according to whether the response information is received Meet the needs of the demander.
  • a potential demand responder that initiates response information may be used as a target demand responder. If no response information is received from the potential demand responder, it can be assumed that the potential demand responder does not meet the demand proposer's requirements.
  • the response information may include response content, such as voice content or text content, provided by a potential demand responder.
  • the potential demand responder can meet the demand proposer's needs based on the content of the response, so that the potential demand responder that meets the needs is the target demand responder.
  • the potential demand responder who initiated the response information can meet the needs of the demand proposer. Therefore, the potential demand responder who initiated the response information is directly regarded as the target demand responder, and the response content is regarded as the target demand responder. One of the relevant information is pushed to the requester.
  • the related information of the target demand responder includes one or more of the following information:
  • the identification information of the target demand responder the response content of the target demand responder's feedback, the distance information between the target demand responder and the demand proposer, and navigation guidance data where the position of the demand proposer reaches the position of the target demand responder.
  • the identification information of the target demand responder may be an identifier that uniquely identifies the merchant, such as a merchant name.
  • the location information of the target demand responder can be determined according to the GPS information, WiFi information, etc. in the response, or obtained by searching for the location information registered by the target demand responder based on the identification information.
  • the user can be prevented from querying other information again and the user operation steps can be reduced.
  • the relevant information includes the response content of the target demand responder feedback, communication between the demand proposer and the demand responder can be achieved.
  • recommending the target demand responder to the demand proposer includes: marking the relevant information of the target demand responder on a map corresponding to the position information of the target demand responder, and sending the information to the demand proposer. Map marked.
  • the relevant information of the target demand responder can be displayed on the demander using the map. If the feedback from the merchant is voice data, the controls that trigger voice playback can also be displayed at the corresponding position on the map to realize the interaction between the demander and the responder.
  • FIG. 3A it is a flowchart of an offline instant demand processing method according to an exemplary embodiment of the present specification.
  • the method includes:
  • the client sends an offline demand request that carries at least the content of the demand and the location information of the demander to the server (step 302).
  • the offline demand request may refer to a request that is an offline demand and needs to be processed immediately.
  • the server performs semantic analysis on the content of the demand to obtain the intention of the user. At least a preliminary screening of merchants is performed based on the intent and the position of the demander to obtain at least one potential merchant (step 304), and based on the content of the demand, The terminal of the potential merchant pushes audio data used to represent the needs of the user terminal (step 306);
  • the terminal of the potential merchant plays the audio data (step 308);
  • the server screens out target merchants that meet the needs of the client from the potential merchants obtained through the screening (step 310), and recommends the relevant information of the target merchant to the client.
  • Information (step 312).
  • the client can display information about the target merchant.
  • FIG. 3A is the same as the related technology in FIG. 2, and details are not described herein.
  • FIG. 3B it is a system frame diagram of offline instant demand processing according to an exemplary embodiment of the present specification.
  • the user sends the required content in text / voice mode at the user terminal.
  • the server receives the demand request carrying the demand content. If the demand content is in the form of speech, it is converted into text through speech recognition, and the user's intention is identified. According to the user's intention and the preset category to which the merchant belongs, the merchant is screened to obtain potential merchants. Send user needs to potential merchants. If the user sends text content, the text content is generated by speech synthesis.
  • the merchant's offline device receives the request and plays it. The merchant can respond to the request according to its own situation.
  • the server receives the response information from the merchant, organizes the feedback information and sends it to the user. If it is a response in the form of a voice, it can also be determined whether the voice data is fed back. After receiving the feedback information, the client can view the feedback information and purchase products or services offline.
  • the embodiments of the present specification propose a mobile function for instant transmission requirements.
  • the user's intention is accurately obtained through speech recognition and intention analysis.
  • An algorithm for matching the immediate needs with the surrounding merchants is also proposed.
  • the algorithm can accurately find nearby potential merchants that can meet the immediate needs. Especially for long-tailed small merchants who do not have effective means to solicit and operate nearby customers, build an even-to-response channel from client to merchant to solve the problem that the two parties cannot effectively match and communicate.
  • this specification also provides embodiments of the information recommendation device and the electronic equipment to which it is applied.
  • the embodiment of the information recommendation device in this specification may be applied to a computer device, and the computer device may be a server device.
  • the device embodiments can be implemented by software, or by hardware or a combination of software and hardware. Taking software implementation as an example, as a device in a logical sense, it is formed by reading the corresponding computer program instructions in the non-volatile memory into the memory and running it through the processor of the computer equipment in which it is located.
  • FIG. 4 it is a hardware structure diagram of the computer equipment where the information recommendation device in this specification is located, in addition to the processor 410, the network interface 420, the memory 430, and the nonvolatile memory shown in FIG. 4.
  • the computer device in which the information recommendation device 431 is located in the embodiment may generally include other hardware according to the actual function of the device, and details are not described herein again.
  • FIG. 5 it is a block diagram of an information recommendation device according to an exemplary embodiment of the present specification.
  • the device includes:
  • An intent recognition module 52 is configured to: perform a semantic analysis on the content of a demand in a demand request sent by a demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
  • a preliminary screening module 54 is configured to perform preliminary screening on demand responders according to at least the intent and the position information of the demand parties to obtain at least one potential demand responder;
  • An information transmission module 56 is configured to: push a demand requester's demand to a potential demand responder based on the demand content;
  • the target screening module 58 is configured to: based on the response information fed back by the potential demand responders, select a target demand responder that satisfies the requirements of the demand proposers from the potential demand responders obtained by the screening;
  • the information transmission module 56 is further configured to recommend relevant information of the target demand responder to the demand proposer.
  • both the demand responder and the demand content are classified according to a preset category, and the intent is a preset category corresponding to the demand content.
  • the device further includes (not shown in FIG. 5):
  • the model training module is configured to extract feature data that can represent the preset category to which the demand responder belongs from the information of the known responder of the preset category; according to the preset category and Feature data to construct a category prediction model;
  • a category prediction module is used to predict a preset category to which a demand responder of an unknown preset category belongs through a category prediction model.
  • the characteristic data includes at least one or more of a collection frequency within a preset time period, a distribution of a payment amount within a preset time period, a distribution of the payment time within a preset time period, and a geographic location. feature.
  • the requirements of the demander include at least audio data obtained based on the content of the demand, and the audio data is played in real time on the potential demand responder.
  • the related information of the target demand responder includes one or more of the following information:
  • the identification information of the target demand responder the response content of the target demand responder feedback, the distance information between the target demand responder and the demand proposer, and navigation guidance data where the position of the demand proposer reaches the position of the target demand responder.
  • the device further includes (not shown in FIG. 5):
  • An information marking module configured to mark the relevant information of the target demand responder on a map corresponding to the position information of the target demand responder
  • the information transmission module 56 is configured to send the marked map to the demander.
  • the relevant part may refer to the description of the method embodiment.
  • the device embodiments described above are only schematic, and the modules described as separate components may or may not be physically separated, and the components displayed as modules may or may not be physical modules, that is, may be located in One place, or can be distributed to multiple network modules. Some or all of these modules can be selected according to actual needs to achieve the purpose of the solution in this specification. Those of ordinary skill in the art can understand and implement without creative efforts.
  • an embodiment of the present specification further provides a computer device including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor implements the following method when executing the program:
  • a target demand responder that meets the requirements of the demand proposer is selected from the potential demand responders obtained by the screening, and the relevant information of the target demand responder is recommended to the demand proposer.
  • a computer storage medium stores program instructions in the storage medium, and the program instructions include:
  • a target demand responder that meets the requirements of the demand proposer is selected from the potential demand responders obtained by the screening, and related information of the target demand responder is recommended to the demand proposer.
  • the embodiments of the present specification may take the form of a computer program product implemented on one or more storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) containing program code.
  • Computer-usable storage media includes permanent and non-permanent, removable and non-removable media, and information can be stored by any method or technology.
  • Information may be computer-readable instructions, data structures, modules of a program, or other data.
  • Examples of computer storage media include, but are not limited to: phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technologies, read-only disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transmitting medium may be used to store information that can be accessed by a computing device.
  • PRAM phase change memory
  • SRAM static random access memory
  • DRAM dynamic random access memory
  • RAM random access memory
  • ROM read-only memory
  • EEPROM electrically erasable programmable read-only memory
  • flash memory or other memory technologies
  • CD-ROM compact disc read-only memory
  • DVD digital versatile disc
  • Magnetic tape cartridges magnetic tape storage or other magnetic storage devices or any other non-transmitting medium may be used to store information that can be accessed

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Abstract

The embodiments of the present description provide an offline immediate demand processing method, an information recommendation method and apparatus, and a device. In the embodiments of the present description, semantic analysis is performed on demand content of a demand request sent by a demand proposer, to obtain the intention of the demand proposer. Primary screening is performed on demand responders at least according to the intention and location information concerning the demand proposer, to obtain at least one potential demand responder, and the demand of the demand proposer is pushed to the potential demand responders on the basis of the demand content. On the basis of response information fed back by the potential demand responders, a target demand responder satisfying the demand of the demand proposer is selected, by means of screening, from the obtained potential demand responders, and related information about the target demand responder is recommended to the demand proposer.

Description

线下即时需求处理方法、信息推荐方法、装置及设备Offline instant demand processing method, information recommendation method, device and equipment 技术领域Technical field
本说明书涉及数据处理技术领域,尤其涉及线下即时需求处理方法、信息推荐方法、装置及设备。This specification relates to the field of data processing technology, and in particular, relates to offline instant demand processing methods, information recommendation methods, devices, and equipment.
背景技术Background technique
在线下环境中,当用户存在某种特定需求时,往往通过网络搜索附近商户,以猜测可能满足特定需求的商户,并实地考察该商户是否能提供与特定需求对应的商品或服务。可见,可能造成用户前往多家商户寻找相应商品或服务,效率低。In an offline environment, when users have certain specific needs, they often search for nearby merchants through the network to guess the merchants that may meet the specific needs, and to investigate whether the merchant can provide goods or services corresponding to the specific needs. It can be seen that users may go to multiple merchants to find the corresponding goods or services, which is inefficient.
发明内容Summary of the invention
为克服相关技术中存在的问题,本说明书提供了线下即时需求处理方法、信息推荐方法、装置及设备。In order to overcome the problems in the related technologies, this specification provides offline instant demand processing methods, information recommendation methods, devices, and equipment.
根据本说明书实施例的第一方面,提供一种信息推荐方法,所述方法包括:According to a first aspect of the embodiments of the present specification, an information recommendation method is provided. The method includes:
对需求提出方发送的需求请求中的需求内容进行语义分析,获得需求提出方的意图,所述需求请求至少携带需求内容和需求方位置信息;Perform semantic analysis on the content of the demand in the demand request sent by the demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
至少根据所述意图和所述需求方位置信息对需求响应方进行初步筛选,获得至少一个潜在需求响应方,并基于所述需求内容向潜在需求响应方推送需求提出方的需求;Preliminary screening of the demand responder based on at least the intent and the position information of the demand side, obtaining at least one potential demand responder, and pushing the demand demander's demand to the potential demand responder based on the content of the demand;
基于潜在需求响应方反馈的响应信息,从筛选获得的潜在需求响应方中筛选出满足需求提出方需求的目标需求响应方,并向需求提出方推荐所述目标需求响应方的相关信息。Based on the response information fed back by the potential demand responder, a target demand responder that meets the requirements of the demand proposer is selected from the potential demand responders obtained by the screening, and the relevant information of the target demand responder is recommended to the demand proposer.
可选的,需求响应方和需求内容均按预设类别进行分类,所述意图为所述需求内容对应的预设类别。Optionally, both the demand responder and the demand content are classified according to a preset category, and the intent is a preset category corresponding to the demand content.
可选的,所述方法还包括:Optionally, the method further includes:
从已知预设类别的需求响应方的信息中,提取能表征需求响应方所属预设类别的特征数据;Extracting feature data that can characterize the preset category to which the demand responder belongs from the information of the demand responder of the known preset category;
根据已知预设类别的需求响应方所属预设类别和特征数据,构建得到类别预测模型;Build a category prediction model based on the preset category and feature data of the demand responder with a known preset category;
通过类别预测模型预测未知预设类别的需求响应方所属预设类别。A category prediction model is used to predict the preset category to which the demand responder of the unknown preset category belongs.
可选的,所述特征数据至少包括预设时间段内收款频率、预设时间段内收款金额分布、预设时间段内收款时间分布和所处地理位置中的一种或多种特征。Optionally, the characteristic data includes at least one or more of a collection frequency within a preset time period, a distribution of a payment amount within a preset time period, a distribution of the payment time within a preset time period, and a geographic location. feature.
可选的,需求提出方的需求至少包括:基于所述需求内容获得的音频数据,所述音频数据在潜在需求响应方被实时播放。Optionally, the requirements of the demander include at least audio data obtained based on the content of the demand, and the audio data is played in real time on the potential demand responder.
可选的,所述目标需求响应方的相关信息包括以下一种或多种信息:Optionally, the related information of the target demand responder includes one or more of the following information:
目标需求响应方的标识信息、目标需求响应方反馈的答复内容、目标需求响应方与需求提出方的距离信息、需求提出方所处位置到达目标需求响应方所处位置的导航指引数据。The identification information of the target demand responder, the response content of the target demand responder feedback, the distance information between the target demand responder and the demand proposer, and navigation guidance data where the position of the demand proposer reaches the position of the target demand responder.
可选的,向需求提出方推荐所述目标需求响应方包括:Optionally, recommending the target demand responder to the demand proposer includes:
将所述目标需求响应方的相关信息,标记在地图上与目标需求响应方的位置信息相对应位置处,并向需求提出方发送已标记地图。The relevant information of the target demand responder is marked on the map at a position corresponding to the position information of the target demand responder, and the marked map is sent to the demand proposer.
根据本说明书实施例的第二方面,提供一种线下即时需求处理方法,所述方法包括:According to a second aspect of the embodiments of the present specification, an offline instant demand processing method is provided. The method includes:
用户端向服务端发送至少携带需求内容和需求方位置信息的线下需求请求;The user sends to the server an offline demand request that carries at least the content of the demand and the location information of the demander;
服务端对所述需求内容进行语义分析获得用户端的意图,至少根据所述意图和所述需求方位置信息对商户进行初步筛选,获得至少一个潜在商户,并基于所述需求内容向潜在商户的终端推送用于表示用户端需求的音频数据;The server performs semantic analysis on the demand content to obtain the intention of the client, at least preliminary screening of merchants according to the intent and the position information of the demand side, to obtain at least one potential merchant, and to the terminal of the potential merchant based on the demand content Push audio data used to represent the needs of the client;
潜在商户的终端播放所述音频数据;The terminal of the potential merchant plays the audio data;
服务端基于潜在商户的终端播放所述音频数据后反馈的响应信息,从筛选获得的潜在商户中筛选出满足用户端需求的目标商户,并向用户端推荐所述目标商户的相关信息。Based on the response information fed back by the terminal of the potential merchant after playing the audio data, the server screens out the target merchants that meet the needs of the client from the potential merchants obtained by the screening, and recommends the relevant information of the target merchant to the client.
根据本说明书实施例的第三方面,提供一种信息推荐装置,所述装置包括:According to a third aspect of the embodiments of the present specification, an information recommendation device is provided, where the device includes:
意图识别模块,用于:对需求提出方发送的需求请求中的需求内容进行语义分析,获得需求提出方的意图,所述需求请求至少携带需求内容和需求方位置信息;An intent recognition module, configured to: perform a semantic analysis on the content of a demand in a demand request sent by a demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
初步筛选模块,用于:至少根据所述意图和所述需求方位置信息对需求响应方进行初步筛选,获得至少一个潜在需求响应方;A preliminary screening module, configured to: perform preliminary screening on demand responders according to at least the intent and the position information of the demand parties to obtain at least one potential demand responder;
信息传输模块,用于:基于所述需求内容向潜在需求响应方推送需求提出方的需求;An information transmission module, configured to: push a demander's demand to a potential demand responder based on the demand content;
目标筛选模块,用于:基于潜在需求响应方反馈的响应信息,从筛选获得的潜在需求响应方中筛选出满足需求提出方需求的目标需求响应方;The target screening module is configured to: based on the response information fed back by the potential demand responders, select a target demand responder that meets the demands of the demand proposers from the potential demand responders obtained by the screening;
所述信息传输模块,还用于向需求提出方推荐所述目标需求响应方的相关信息。The information transmission module is further configured to recommend relevant information of the target demand responder to a demand proposer.
可选的,需求响应方和需求内容均按预设类别进行分类,所述意图为所述需求内容对应的预设类别。Optionally, both the demand responder and the demand content are classified according to a preset category, and the intent is a preset category corresponding to the demand content.
可选的,所述装置还包括:Optionally, the device further includes:
模型训练模块,用于:从已知预设类别的需求响应方的信息中,提取能表征需求响应方所属预设类别的特征数据;根据已知预设类别的需求响应方所属预设类别和特征数据,构建得到类别预测模型;The model training module is configured to extract feature data that can represent the preset category to which the demand responder belongs from the information of the known responder of the preset category; according to the preset category and Feature data to construct a category prediction model;
类别预测模块,用于:通过类别预测模型预测未知预设类别的需求响应方所属预设类别。A category prediction module is used to predict a preset category to which a demand responder of an unknown preset category belongs through a category prediction model.
可选的,所述特征数据至少包括预设时间段内收款频率、预设时间段内收款金额分布、预设时间段内收款时间分布和所处地理位置中的一种或多种特征。Optionally, the characteristic data includes at least one or more of a collection frequency within a preset time period, a distribution of a payment amount within a preset time period, a distribution of the payment time within a preset time period, and a geographic location. feature.
可选的,需求提出方的需求至少包括:基于所述需求内容获得的音频数据,所述音频数据在潜在需求响应方被实时播放。Optionally, the requirements of the demander include at least audio data obtained based on the content of the demand, and the audio data is played in real time on the potential demand responder.
可选的,所述目标需求响应方的相关信息包括以下一种或多种信息:Optionally, the related information of the target demand responder includes one or more of the following information:
目标需求响应方的标识信息、目标需求响应方反馈的答复内容、目标需求响应方与需求提出方的距离信息、需求提出方所处位置到达目标需求响应方所处位置的导航指引数据。The identification information of the target demand responder, the response content of the target demand responder feedback, the distance information between the target demand responder and the demand proposer, and navigation guidance data where the position of the demand proposer reaches the position of the target demand responder.
可选的,所述装置还包括:Optionally, the device further includes:
信息标记模块,用于:将所述目标需求响应方的相关信息,标记在地图上与目标需求响应方的位置信息相对应位置处;An information marking module, configured to mark the relevant information of the target demand responder on a map corresponding to the position information of the target demand responder;
所述信息传输模块用于向需求提出方发送已标记地图。The information transmission module is configured to send a marked map to a demander.
根据本说明书实施例的第四方面,提供一种计算机设备,包括存储器、处理器及存储在存储器上并可在处理器上运行的计算机程序,其中,所述处理器执行所述程序时实现如下方法:According to a fourth aspect of the embodiments of the present specification, there is provided a computer device including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor implements the program as follows method:
对需求提出方发送的需求请求中的需求内容进行语义分析,获得需求提出方的意图, 所述需求请求至少携带需求内容和需求方位置信息;Perform semantic analysis on the content of the demand in the demand request sent by the demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
至少根据所述意图和所述需求方位置信息对需求响应方进行初步筛选,获得至少一个潜在需求响应方,并基于所述需求内容向潜在需求响应方推送需求提出方的需求;Preliminary screening of the demand responder based on at least the intent and the position information of the demand side, obtaining at least one potential demand responder, and pushing the demand demander's demand to the potential demand responder based on the content of the demand;
基于潜在需求响应方反馈的响应信息,从筛选获得的潜在需求响应方中筛选出满足需求提出方需求的目标需求响应方,并向需求提出方推荐所述目标需求响应方的相关信息。Based on the response information fed back by the potential demand responder, a target demand responder that meets the requirements of the demand proposer is selected from the potential demand responders obtained by the screening, and the relevant information of the target demand responder is recommended to the demand proposer.
本说明书的实施例,通过对需求提出方发送的需求请求中的需求内容进行语义分析,获得需求提出方的意图,由于需求请求还携带需求方位置信息,因此,至少根据意图和需求方位置信息对需求响应方进行初步筛选,获得至少一个潜在需求响应方,并基于需求内容向潜在需求响应方推送需求提出方的需求。基于潜在需求响应方反馈的响应信息,从筛选获得的潜在需求响应方中筛选出满足需求提出方需求的目标需求响应方,并向需求提出方推荐所述目标需求响应方的相关信息,从而实现提供一种需求提出方和需求响应方的交互通道,以解决双方不能有效撮合、沟通的问题,便于用户快速查到需要的需求响应方,进而提高用户获得服务或商品的效率。The embodiment of this specification obtains the intention of the demander by performing a semantic analysis on the content of the demand in the demand request sent by the demander. Since the demand request also carries the positional information of the demander, at least according to the intention and the positional information of the demander Preliminary screening of the demand responders, obtaining at least one potential demand responder, and pushing the demand proposer's demand to the potential demand responders based on the content of the demand. Based on the response information fed back by the potential demand responders, the target demand responders that meet the needs of the demand proposers are selected from the potential demand responders obtained by the screening, and the relevant information of the target demand responders is recommended to the demand proposers, so as to achieve Provide an interaction channel between demand proposers and demand responders to solve the problem that the two parties cannot effectively match and communicate, so that users can quickly find the demand responders, thereby improving the efficiency of users in obtaining services or goods.
应当理解的是,以上的一般描述和后文的细节描述仅是示例性和解释性的,并不能限制本说明书。It should be understood that the above general description and the following detailed description are merely exemplary and explanatory, and should not limit the present specification.
附图说明BRIEF DESCRIPTION OF THE DRAWINGS
此处的附图被并入说明书中并构成本说明书的一部分,示出了符合本说明书的实施例,并与说明书一起用于解释本说明书的原理。The drawings herein are incorporated in and constitute a part of the specification, illustrate embodiments consistent with the specification, and together with the description serve to explain the principles of the specification.
图1是本说明书根据一示例性实施例示出的一种信息推荐系统架构示意图。Fig. 1 is a schematic diagram of an information recommendation system architecture according to an exemplary embodiment of the present specification.
图2是本说明书根据一示例性实施例示出的一种信息推荐方法的流程图。Fig. 2 is a flowchart illustrating an information recommendation method according to an exemplary embodiment of the present specification.
图3A是本说明书根据一示例性实施例示出的一种线下即时需求处理方法的流程图。Fig. 3A is a flowchart illustrating a method for processing offline instant demand according to an exemplary embodiment of the present specification.
图3B是本说明书根据一示例性实施例示出的一种线下即时需求处理的系统框架图。Fig. 3B is a system frame diagram of offline instant demand processing according to an exemplary embodiment of the present specification.
图4是本说明书根据一示例性实施例示出的一种信息推荐装置所在计算机设备的一种硬件结构图。Fig. 4 is a hardware structural diagram of a computer device in which an information recommendation apparatus is located according to an exemplary embodiment of the present specification.
图5是本说明书根据一示例性实施例示出的一种信息推荐装置的框图。Fig. 5 is a block diagram of an information recommendation device according to an exemplary embodiment of the present specification.
具体实施方式detailed description
这里将详细地对示例性实施例进行说明,其示例表示在附图中。下面的描述涉及附图时,除非另有表示,不同附图中的相同数字表示相同或相似的要素。以下示例性实施例中所描述的实施方式并不代表与本说明书相一致的所有实施方式。相反,它们仅是与如所附权利要求书中所详述的、本说明书的一些方面相一致的装置和方法的例子。Exemplary embodiments will be described in detail here, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with this specification. Rather, they are merely examples of devices and methods consistent with some aspects of the specification, as detailed in the appended claims.
在本说明书使用的术语是仅仅出于描述特定实施例的目的,而非旨在限制本说明书。在本说明书和所附权利要求书中所使用的单数形式的“一种”、“所述”和“该”也旨在包括多数形式,除非上下文清楚地表示其他含义。还应当理解,本文中使用的术语“和/或”是指并包含一个或多个相关联的列出项目的任何或所有可能组合。The terminology used in this specification is for the purpose of describing particular embodiments only and is not intended to limit the specification. As used in this specification and the appended claims, the singular forms "a," "the," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and / or" as used herein refers to and includes any or all possible combinations of one or more of the associated listed items.
应当理解,尽管在本说明书可能采用术语第一、第二、第三等来描述各种信息,但这些信息不应限于这些术语。这些术语仅用来将同一类型的信息彼此区分开。例如,在不脱离本说明书范围的情况下,第一信息也可以被称为第二信息,类似地,第二信息也可以被称为第一信息。取决于语境,如在此所使用的词语“如果”可以被解释成为“在……时”或“当……时”或“响应于确定”。It should be understood that although the terms first, second, third, etc. may be used in this specification to describe various information, these information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of this specification, the first information may also be referred to as the second information, and similarly, the second information may also be referred to as the first information. Depending on the context, the word "if" as used herein can be interpreted as "at" or "when" or "in response to determination".
实际应用中,当用户提出某种需求时,往往很难确定哪些需求响应方能响应该需求,往往需要实地考察以确认需求响应方是否能提供该需求对应的服务或商品,可见,用户获得服务或商品的效率低。In practical applications, when a user puts forward a certain demand, it is often difficult to determine which demand responders can respond to the demand. It is often necessary to conduct an on-site inspection to confirm whether the demand responder can provide the service or goods corresponding to the demand. It can be seen that users obtain services Or the efficiency of the goods is low.
鉴于此,本说明书实施例提供一种需求提出方和需求响应方的交互通道,以解决双方不能有效撮合、沟通的问题,进而提高用户获得服务或商品的效率。In view of this, the embodiments of the present specification provide an interaction channel between the requester and the responder to solve the problem that the two parties cannot effectively match and communicate, thereby improving the efficiency of users in obtaining services or goods.
下面将结合本说明书实施例中的附图,对本说明书实施例中的技术方案进行示例说明。The technical solutions in the embodiments of the present specification will be described below by way of example with reference to the drawings in the embodiments of the present specification.
如图1所示,是本说明书根据一示例性实施例示出的一种信息推荐系统架构示意图。在该示意图中,可以包括需求提出端、服务端、需求响应端。需求提出端可以是提出需求的一端,例如可以是用户端。需求提出端可以是能提供需求提出服务的应用程序,例如支付宝等应用程序。需求提出端也可以是具有需求提出功能的电子设备。电子设备可以是移动电话或其它手持便携式设备,也可以是诸如腕表设备、吊坠设备等稍微更小的便携式设备,或者小型化设备、平板计算机、笔记本计算机、台式计算机、集成于计算机显示器中的计算机或其它的电子装备。服务端可以是多台服务器设备的统称,也可以是安装在服务器设备上的软件的统称。需求响应端可以是能响应相应需求的一端,例如, 可以是商户端。需求响应端可以是能提供需求响应服务的应用程序,也可以是具有需求响应功能的电子设备。As shown in FIG. 1, it is a schematic diagram of an information recommendation system architecture according to an exemplary embodiment of the present specification. In this schematic diagram, a demand requesting end, a server end, and a demand response end may be included. The requirement presenting end may be an end presenting a requirement, for example, it may be a user end. The demand presenting end may be an application program that can provide a demand presenting service, such as an application such as Alipay. The demand-providing end may also be an electronic device with a demand-providing function. The electronic device can be a mobile phone or other handheld portable device, or a slightly smaller portable device such as a wristwatch device, a pendant device, or a miniaturized device, tablet computer, notebook computer, desktop computer, integrated in a computer display Computer or other electronic equipment. The server can be a collective name for multiple server devices, or it can be a collective name for software installed on the server device. The demand response end may be an end capable of responding to a corresponding demand, for example, it may be a merchant end. The demand response end may be an application program capable of providing a demand response service, or an electronic device having a demand response function.
接着从服务端的角度对本说明书实施例进行示例说明。如图2所示,是本说明书根据一示例性实施例示出的一种信息推荐方法的流程图,所述方法包括:Next, from the perspective of the server, the embodiments of this specification will be described by way of example. As shown in FIG. 2, it is a flowchart of an information recommendation method according to an exemplary embodiment of the present specification. The method includes:
在步骤202中,对需求提出方发送的需求请求中的需求内容进行语义分析,获得需求提出方的意图,所述需求请求至少携带需求内容和需求方位置信息;In step 202, semantic analysis is performed on the content of the requirements in the demand request sent by the demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
在步骤204中,至少根据所述意图和所述需求方位置信息对需求响应方进行初步筛选,获得至少一个潜在需求响应方,并基于所述需求内容向潜在需求响应方推送需求提出方的需求;In step 204, preliminary screening is performed on the demand responders according to at least the intent and the position information of the demand parties, to obtain at least one potential demand responder, and based on the content of the demand, the demand proposer's requirements are pushed to the potential demand responders. ;
在步骤206中,基于潜在需求响应方反馈的响应信息,从筛选获得的潜在需求响应方中筛选出满足需求提出方需求的目标需求响应方,并向需求提出方推荐所述目标需求响应方的相关信息。In step 206, based on the response information fed back by the potential demand responder, a target demand responder that meets the demand proposer's needs is selected from the potential demand responders obtained by the screening, and the target demand responder is recommended to the demand proposer. Related Information.
其中,需求提出方可以是用户,也可以是用户端。需求响应方可以是商户,也可以是商户端。需求内容用于描述需求提出方的需求,可以是由需求提出方发出的语音内容,也可以是文本内容。需求方位置信息可以是需求方的地理位置,也可以是用于确定需求方地理位置的信息,例如WiFi信息等。Among them, the requester can be a user or a client. The demand responder can be a merchant or a merchant. Requirement content is used to describe the requirements of the requester. It can be voice content or text content issued by the requester. The demand-side location information may be the geographic position of the demand-side, or information for determining the geographic position of the demand-side, such as WiFi information.
对需求提出方发送的需求内容进行语义分析时,若需求内容为语音内容,则可以先将需求内容进行语音识别以解析成文本内容,并对文本内容进行语义分析。对需求内容进行语义分析,目的是为了识别需求提出方的意图。在一个实施例中,可以将需求内容对应的预设类别作为需求提出方的意图。例如,可以预先构建预设类别,预设类别也可以称为类目体系或预设类型。需求响应方和需求内容均按预设类别进行分类。预设类别可以基于商户类型进行划分获得,也可以基于用户意图进行划分获得。例如,预设类别可以包括:百货类、食品类、水果类。When performing semantic analysis on the demand content sent by the demand proposer, if the demand content is voice content, the demand content may be firstly speech-recognized to be parsed into text content, and the text content is subjected to semantic analysis. Semantic analysis of the content of the request is to identify the intention of the requester. In one embodiment, the preset category corresponding to the demand content may be used as the intention of the demand proposer. For example, a preset category can be constructed in advance, and a preset category can also be called a category system or a preset type. Demand responders and demand content are classified according to preset categories. The preset category can be obtained by dividing based on the type of the merchant, or can be obtained by dividing based on the user's intention. For example, the preset categories may include: department stores, foods, and fruits.
在该实施例中,可以将预设类别作为需求提出方的意图,即对需求内容进行语义分析的目的是为了获得需求内容所对应的预设类别,从而可以实现快速识别需求提出方的意图。通过预设类别将需求内容和需求响应方进行关联,可以根据需求内容所对应的预设类别初步筛选需求响应方。In this embodiment, the preset category can be used as the intention of the demander, that is, the purpose of performing semantic analysis on the demand content is to obtain the preset category corresponding to the demand content, so that the intention of the demander can be quickly identified. Associate the demand content with the demand responder through the preset category, and the demand responder can be preliminarily filtered according to the preset category corresponding to the demand content.
语义分析的方法有很多种,以下列举两种分析方法进行示例说明。There are many methods for semantic analysis. The following two examples are used for illustration.
在一个例子中,可以采用关键词匹配的方式获得需求提出方的意图。例如,对需求 提出方发送的需求请求中的需求内容进行语义分析,获得需求提出方的意图,可以包括:In one example, keyword matching can be used to obtain the intention of the demander. For example, performing semantic analysis on the content of the requirements in the demand request sent by the demand proposer to obtain the intention of the demand proposer may include:
从所述需求内容中提取与预设对应关系中关键词匹配的关键词,所述预设对应关系是预先构建的关键词与预设类别的对应关系;Extracting keywords matching the keywords in a preset correspondence relationship from the required content, the preset correspondence relationship being a correspondence relationship between a pre-built keyword and a preset category;
根据所述预设对应关系,将所匹配关键词对应的预设类别作为需求提出方的意图。According to the preset correspondence, the preset category corresponding to the matched keywords is used as the intention of the demander.
在该实施例中,可以预先构建关键词与预设类别的对应关系。对应关系可以基于大数据分析获得。例如,可以根据用户在电子商务平台上搜索商品的历史记录中搜索词与最终商品所属预设类别的对应关系等获得。本实施例利用关键词匹配的方式,将需求内容中匹配到的关键词对应的预设类别作为需求提出方的意图,可以实现快速获得需求提出方的意图。In this embodiment, a correspondence relationship between keywords and a preset category may be constructed in advance. The corresponding relationship can be obtained based on big data analysis. For example, it may be obtained according to a correspondence between a search term and a preset category to which a final product belongs in a history of a user searching for a product on an e-commerce platform. In this embodiment, a keyword matching method is used, and the preset category corresponding to the keywords matched in the requirement content is used as the intention of the demand proposer, so that the intention of the demand proposer can be obtained quickly.
在另一个实施例中,可以将需求内容输入预构建的意图识别模型,获得需求内容所对应的预设类别。其中,意图识别模型可以是预先构建的用于识别用户意图的模型。例如,可以利用已知预设类别的需求内容构建训练样本,并利用训练样本对深度学习算法进行训练,获得意图识别模型。本实施例利用意图识别模型预测需求内容对应的预设类别,从而实现对更多需求内容的预设类别进行识别。In another embodiment, the requirement content may be input into a pre-built intent recognition model to obtain a preset category corresponding to the requirement content. The intent recognition model may be a pre-built model for identifying a user's intent. For example, a training sample can be constructed using demand content of a known preset category, and a deep learning algorithm can be trained using the training sample to obtain an intent recognition model. This embodiment uses the intent recognition model to predict the preset categories corresponding to the demand content, so as to recognize more preset categories of demand content.
需求响应方按预设类别进行分类。实际应用中,可能仅有部分需求响应方可以获得其预设类别,而部分需求响应方未知其预设类别。例如,部分需求响应方所属预设类别可以基于需求响应方上传的预设类别获得,也可以基于电子商务平台中需求响应方的属性信息获得。而针对不明确所属预设类别的其他需求响应方,可以利用已知所属预设类别的需求响应方预测未知所属预设类别的需求响应方所属类别。例如,在一个实施例中,所述方法还包括:Demand responders are classified according to preset categories. In actual applications, only some of the demand responders can obtain their preset categories, while some demand responders do not know their preset categories. For example, a preset category to which some demand responders belong can be obtained based on a preset category uploaded by the demand responder, or can be obtained based on attribute information of the demand responder in an e-commerce platform. For other demand responders who do not know which preset category they belong to, they can use demand responders who already know the preset category to predict the category that the demand responder whose unknown preset category belongs to. For example, in one embodiment, the method further includes:
从已知预设类别的需求响应方的信息中,提取能表征需求响应方所属预设类别的特征数据;Extracting feature data that can characterize the preset category to which the demand responder belongs from the information of the demand responder of the known preset category;
根据已知预设类别的需求响应方所属预设类别和特征数据,构建得到类别预测模型;Build a category prediction model based on the preset category and feature data of the demand responder with a known preset category;
通过类别预测模型预测未知预设类别的需求响应方所属预设类别。A category prediction model is used to predict the preset category to which the demand responder of the unknown preset category belongs.
其中,需求响应方的信息可以包括历史收款记录、静态属性信息等与需求响应方相关的信息。特征数据可以是能表征需求响应方所属预设类别的特征数据。在一个例子中,所述特征数据至少包括预设时间段内收款频率、预设时间段内收款金额分布、预设时间段内收款时间分布和所处地理位置中的一种或多种特征。可见,可以通过收款频率、收款金额、收款时间、所处位置等信息反映需求响应方所属预设类别,从而准确预测其他 需求响应方所属预设类别。应当理解的是,特征数据还可以包括其他特征数据,只要能表征需求响应方所属预设类别即可,在此不一一赘述。Among them, the information of the demand responder may include information related to the demand responder such as historical payment records and static attribute information. The characteristic data may be characteristic data capable of characterizing a preset category to which the demand responder belongs. In one example, the characteristic data includes at least one or more of a collection frequency within a preset time period, a distribution of a payment amount within a preset time period, a distribution of the payment time within a preset time period, and a geographic location. Kind of characteristics. It can be seen that the preset categories to which the demand responder belongs can be reflected by the information such as the frequency of collection, the amount of the receipt, the time of receipt, and the location, etc., so as to accurately predict the preset categories to which other demand responders belong. It should be understood that the characteristic data may also include other characteristic data, as long as it can represent a preset category to which the demand responder belongs, which is not described in detail here.
根据已知预设类别的需求响应方所属预设类别以及特征数据,可以构建得到类别预测模型。例如,根据已知预设类别的需求响应方所属预设类别以及特征数据,对监督算法进行训练,获得用于预测预设类别的类别预测模型。监督算法可以是线性算法、Logistic回归,随机森林等。According to the preset category and the characteristic data of the demand responder of the known preset category, a category prediction model can be constructed. For example, according to a preset category and feature data of a demand responder of a known preset category, the supervising algorithm is trained to obtain a category prediction model for predicting the preset category. Supervised algorithms can be linear algorithms, logistic regression, random forest, etc.
在该实施例中,通过上述方法可以获得更多需求响应方所属预设类别,从而拓宽可推荐的需求响应方。In this embodiment, more preset categories to which the responders belong can be obtained through the above method, thereby expanding the recommendable responders.
进一步的,为了提高安全性,本说明书实施例所指需求响应方可以是满足可靠性条件的响应方。例如,根据历史收款记录等历史信息对响应方进行筛选,以确保获得的需求响应方为可靠的响应方。特别是,需求响应方为可靠的商户。Further, in order to improve security, the demand responder referred to in the embodiments of the present specification may be a responder that satisfies a reliability condition. For example, the responders are filtered based on historical information such as historical payment records to ensure that the demand responders obtained are reliable responders. In particular, demand responders are reliable merchants.
在应用阶段,获得需求提出方的意图后,可以根据预设筛选条件对需求响应方进行初步筛选,获得至少一个潜在需求响应方。其中,预设筛选条件的筛选因子至少包括意图。为了推荐与需求提出方位置具有关联的信息,预设筛选条件的筛选因子还包括需求方位置信息。利用意图对需求响应方进行初步筛选,可以是筛选出与意图所属预设类别相同的需求响应方。利用需求方位置信息对需求响应方进行初步筛选,可以是筛选出与需求提出方在距离上存在关联的需求响应方。例如,筛选出与需求提出方距离在预设范围内的需求响应方,或者,筛选出与需求提出方归属于同一区域的需求响应方等。可以理解的是,还可以设置其他筛选条件,以筛选出适合向需求提出方推荐的潜在需求响应方。例如,预设筛选条件还可以包括:潜在需求响应方为所持终端具有音频播放功能的需求响应方,以便潜在需求响应方的终端即时播放需求提出方的需求。如,潜在需求响应方的终端可以是支付宝盒子或其他同类型具有音箱功能的设备。In the application phase, after obtaining the intention of the demand proposer, a preliminary screening can be performed on the demand responders according to preset screening conditions to obtain at least one potential demand responder. The screening factors of the preset screening conditions include at least the intention. In order to recommend information associated with the position of the demander, the filtering factor of the preset screening condition further includes the position of the demander. The preliminary screening of demand responders by intent can be to screen out demand responders that are the same as the preset category to which the intent belongs. The preliminary screening of demand responders using the position information of the demand side can be to screen out demand responders that are related in distance to the demand side. For example, filtering out demand responders within a preset range from the demand proposer, or selecting demand responders belonging to the same area as the demand proposer. It can be understood that other filtering conditions can also be set to screen potential demand responders suitable for recommending to the demand proposer. For example, the preset screening condition may further include: the potential demand responder is a demand responder whose terminal has an audio playing function, so that the terminal of the potential demand responder immediately plays the demand of the demand proposer. For example, the terminal of the potential demand responder may be an Alipay box or other similar type of device with a speaker function.
本实施例中,为了区分不同需求响应方,将初步筛选获得的需求响应方称为潜在需求响应方。通过初步筛选,可以减少服务端通知需求响应方的数量,同时降低对不相关的需求响应方的打扰。In this embodiment, in order to distinguish different demand responders, the demand responders obtained through preliminary screening are referred to as potential demand responders. Through preliminary screening, the number of notifications of demand responders by the server can be reduced, and at the same time, interruptions to unrelated demand responders can be reduced.
在获得潜在需求响应方后,可以基于需求内容向潜在需求响应方推送需求提出方的需求。在一个例子,可以直接将需求内容推送至需求响应方,以实现建立需求提出方和需求响应方的交互通道,便于双方进行沟通。在另一个例子中,为了增加对需求提出方的需求进行提醒的力度,向需求响应方推送的需求提出方的需求至少包括基于需求内容 获得的音频数据,以便潜在需求响应方实时播放音频数据,便于即时需求被响应。具体的,若所述需求内容为语音数据,则直接将语音数据推送至潜在需求响应方;若需求内容为文本数据,则将需求内容通过语音合成生成音频数据,将音频数据推送至各潜在需求响应方。After the potential demand responder is obtained, the demand proposer's demand can be pushed to the potential demand responder based on the content of the demand. In one example, the demand content can be pushed directly to the demand responder, so as to establish an interaction channel between the demand proposer and the demand responder, so that the two parties can communicate. In another example, in order to increase the reminder of the demander ’s needs, the demander ’s needs pushed to the demander include at least the audio data obtained based on the content of the demand, so that the potential demander can play the audio data in real time. Facilitate immediate demand response. Specifically, if the demand content is voice data, the voice data is directly pushed to potential demand responders; if the demand content is text data, the demand content is generated by speech synthesis to generate audio data, and the audio data is pushed to each potential demand. Responder.
可见,通过将需求响应方的需求以音频数据的方式在潜在需求响应方实时被播放,可以及时提醒潜在响应方,便于该潜在需求响应方及时做出反馈,实现需求提出方发出的即时需求能被及时反馈。It can be seen that by playing the demand responder's demand in real time on the potential demand responder in real time, the potential responder can be reminded in time to facilitate the potential demand responder to respond in time to achieve the immediate demand performance of the demand proposer Be timely feedback.
潜在需求响应方的设备对需求提出方的需求进行提醒后,如果商户满足该需求,可以通过潜在需求响应方响应该需求。响应的类型很多,例如,可以通过物理按键或者按键组合等方式,反馈是否能满足需求提出方需求;又或者,通过文本或语音等方式的答复内容反馈是否能满足需求提出方需求。After the potential demand responder's equipment reminds the demander of the demand, if the merchant meets the demand, the potential demand responder can respond to the demand. There are many types of responses, for example, whether physical keys or key combinations can be used to feedback whether the requirements can be met by the demander; or whether the content of the response through text or voice can satisfy the requirements of the demander.
在服务端接收到潜在需求响应方反馈的响应信息后,可以从潜在需求响应方中筛选出满足需求提出方需求的目标需求响应方,并向需求提出方推荐所述目标需求响应方的相关信息。After the server receives the response information from the potential demand responder, it can filter out the target demand responder that meets the needs of the demand proposer from the potential demand responders and recommend the relevant information of the target demand responder to the demand proposer. .
关于基于响应信息进行目标需求响应方的筛选,在一个实施例中,能满足需求提出方需求的需求响应方才会发起响应信息,因此,可以根据是否收到响应信息以确定该潜在需求响应方是否满足需求提出方需求。具体的,可以将发起响应信息的潜在需求响应方作为目标需求响应方。若没有收到潜在需求响应方反馈的响应信息,可以默认为该潜在需求响应方不满足需求提出方需求。在另一个实施例中,响应信息可以包括潜在需求响应方的商家反馈的答复内容,例如,语音内容或文本内容等。一方面,可以根据答复内容分析潜在需求响应方是否能满足需求提出方需求,从而将满足需求的潜在需求响应方作为目标需求响应方。另一方面,可以默认认为发起响应信息的潜在需求响应方能满足需求提出方的需求,因此,直接将发起响应信息的潜在需求响应方作为目标需求响应方,并将答复内容作为目标需求响应方的相关信息之一,推送至需求提出方。Regarding the screening of target demand responders based on response information, in one embodiment, a demand responder that can meet the demand requester's requirements will initiate response information. Therefore, whether the potential demand responder can be determined according to whether the response information is received Meet the needs of the demander. Specifically, a potential demand responder that initiates response information may be used as a target demand responder. If no response information is received from the potential demand responder, it can be assumed that the potential demand responder does not meet the demand proposer's requirements. In another embodiment, the response information may include response content, such as voice content or text content, provided by a potential demand responder. On the one hand, it is possible to analyze whether the potential demand responder can meet the demand proposer's needs based on the content of the response, so that the potential demand responder that meets the needs is the target demand responder. On the other hand, it can be assumed that the potential demand responder who initiated the response information can meet the needs of the demand proposer. Therefore, the potential demand responder who initiated the response information is directly regarded as the target demand responder, and the response content is regarded as the target demand responder. One of the relevant information is pushed to the requester.
向需求提出方推荐目标需求响应方的相关信息,可以是为了让需求提出方的用户能了解目标需求响应方。鉴于此,在一个例子中,所述目标需求响应方的相关信息包括以下一种或多种信息:Recommending the relevant information of the target demand responder to the demand proposer may be for the users of the demand proposer to understand the target demand responder. In view of this, in one example, the related information of the target demand responder includes one or more of the following information:
目标需求响应方的标识信息、目标需求响应方反馈的答复内容、目标需求响应方与需求提出方的距离信息、需求提出方所处位置到达目标需求响应方所处位置的导航指引 数据。The identification information of the target demand responder, the response content of the target demand responder's feedback, the distance information between the target demand responder and the demand proposer, and navigation guidance data where the position of the demand proposer reaches the position of the target demand responder.
其中,目标需求响应方的标识信息可以是商户名称等唯一标识商户的标识。目标需求响应方的位置信息可以根据响应中的GPS信息、WiFi信息等确定,或者根据标识信息查找目标需求响应方登记过的位置信息而获得等。The identification information of the target demand responder may be an identifier that uniquely identifies the merchant, such as a merchant name. The location information of the target demand responder can be determined according to the GPS information, WiFi information, etc. in the response, or obtained by searching for the location information registered by the target demand responder based on the identification information.
可见,通过展示目标需求响应方的相关信息,可以避免用户再次查询其他信息,减少用户操作步骤。特别是,当相关信息包括目标需求响应方反馈的答复内容,可以实现需求提出方和需求响应方的通信。It can be seen that by displaying the relevant information of the target demand responder, the user can be prevented from querying other information again and the user operation steps can be reduced. In particular, when the relevant information includes the response content of the target demand responder feedback, communication between the demand proposer and the demand responder can be achieved.
进一步的,向需求提出方推荐所述目标需求响应方包括:将所述目标需求响应方的相关信息,标记在地图上与目标需求响应方的位置信息相对应位置处,并向需求提出方发送已标记地图。Further, recommending the target demand responder to the demand proposer includes: marking the relevant information of the target demand responder on a map corresponding to the position information of the target demand responder, and sending the information to the demand proposer. Map marked.
可见,通过向需求提出方发送已标记地图,可以实现在需求提出方利用地图的方式展示目标需求响应方的相关信息。如果商户反馈的是语音数据,还可以是在地图相应位置展示触发语音播放的控件,实现需求提出方和需求响应方的交互。It can be seen that by sending the marked map to the requester, the relevant information of the target demand responder can be displayed on the demander using the map. If the feedback from the merchant is voice data, the controls that trigger voice playback can also be displayed at the corresponding position on the map to realize the interaction between the demander and the responder.
以上实施方式中的各种技术特征可以任意进行组合,只要特征之间的组合不存在冲突或矛盾,但是限于篇幅,未进行一一描述,因此上述实施方式中的各种技术特征的任意进行组合也属于本说明书公开的范围。The various technical features in the above embodiments can be arbitrarily combined, as long as there is no conflict or contradiction in the combination of features, but it is limited in space and has not been described one by one, so the various technical features in the above embodiments can be arbitrarily combined It also belongs to the scope disclosed by this specification.
以下结合一个具体的应用场景对本说明书实施例进行示例说明。The following describes the embodiments of this specification by taking a specific application scenario as an example.
如图3A所示,是本说明书根据一示例性实施例示出的一种线下即时需求处理方法的流程图,所述方法包括:As shown in FIG. 3A, it is a flowchart of an offline instant demand processing method according to an exemplary embodiment of the present specification. The method includes:
用户端向服务端发送至少携带需求内容和需求方位置信息的线下需求请求(步骤302)。其中,线下需求请求,可以指该需求为线下需求、且需要即时被处理的请求。The client sends an offline demand request that carries at least the content of the demand and the location information of the demander to the server (step 302). The offline demand request may refer to a request that is an offline demand and needs to be processed immediately.
服务端对所述需求内容进行语义分析获得用户端的意图,至少根据所述意图和所述需求方位置信息对商户进行初步筛选,获得至少一个潜在商户(步骤304),并基于所述需求内容向潜在商户的终端推送用于表示用户端需求的音频数据(步骤306);The server performs semantic analysis on the content of the demand to obtain the intention of the user. At least a preliminary screening of merchants is performed based on the intent and the position of the demander to obtain at least one potential merchant (step 304), and based on the content of the demand, The terminal of the potential merchant pushes audio data used to represent the needs of the user terminal (step 306);
潜在商户的终端播放所述音频数据(步骤308);The terminal of the potential merchant plays the audio data (step 308);
服务端基于潜在商户的终端播放所述音频数据后反馈的响应信息,从筛选获得的潜在商户中筛选出满足用户端需求的目标商户(步骤310),并向用户端推荐所述目标商户的相关信息(步骤312)。用户端可以展示目标商户的相关信息。Based on the response information fed back by the potential merchant's terminal after playing the audio data, the server screens out target merchants that meet the needs of the client from the potential merchants obtained through the screening (step 310), and recommends the relevant information of the target merchant to the client. Information (step 312). The client can display information about the target merchant.
其中,图3A与图2中相关技术相同,在此不一一赘述。Among them, FIG. 3A is the same as the related technology in FIG. 2, and details are not described herein.
如图3B所示,是本说明书根据一示例性实施例示出的一种线下即时需求处理的系统框架图。在该示意图中,用户在用户端通过文字/语音方式发送需求内容。服务端接收到携带需求内容的需求请求,如果需求内容是语音形式,通过语音识别转换成文字,并进行用户意图的识别。根据用户意图,以及商户所属预设类别,对商户进行筛选,获得潜在商户。向潜在商户发送用户需求。如果用户发送的是文字内容,则将文字内容通过语音合成生成语音。商户的线下设备接收到请求,进行播放。商户根据自身情况,可以响应该请求。服务端接收到商户的响应信息,整理反馈信息并发送至用户端。如果是语音形式的响应,还可以判断是否反馈该语音数据。用户端接收到反馈信息后,可以查看反馈信息,并进行线下购买产品或服务。As shown in FIG. 3B, it is a system frame diagram of offline instant demand processing according to an exemplary embodiment of the present specification. In this diagram, the user sends the required content in text / voice mode at the user terminal. The server receives the demand request carrying the demand content. If the demand content is in the form of speech, it is converted into text through speech recognition, and the user's intention is identified. According to the user's intention and the preset category to which the merchant belongs, the merchant is screened to obtain potential merchants. Send user needs to potential merchants. If the user sends text content, the text content is generated by speech synthesis. The merchant's offline device receives the request and plays it. The merchant can respond to the request according to its own situation. The server receives the response information from the merchant, organizes the feedback information and sends it to the user. If it is a response in the form of a voice, it can also be determined whether the voice data is fed back. After receiving the feedback information, the client can view the feedback information and purchase products or services offline.
由上述实施例可见,本说明书实施例提出了一个即时发送需求的移动功能。在服务端,通过语音识别和意图分析,准确获取用户的意图。并提出了即时需求和周围商户进行匹配的算法。该算法能准确的找到能够满足该即时需求的周围潜在商户。特别是针对没有有效手段招揽和运营周围客户的长尾小商户,构建一个用户端到商户端的即使响应通道,解决双方不能有效撮合、沟通的问题。It can be seen from the foregoing embodiments that the embodiments of the present specification propose a mobile function for instant transmission requirements. On the server side, the user's intention is accurately obtained through speech recognition and intention analysis. An algorithm for matching the immediate needs with the surrounding merchants is also proposed. The algorithm can accurately find nearby potential merchants that can meet the immediate needs. Especially for long-tailed small merchants who do not have effective means to solicit and operate nearby customers, build an even-to-response channel from client to merchant to solve the problem that the two parties cannot effectively match and communicate.
与前述信息推荐方法的实施例相对应,本说明书还提供了信息推荐装置及其所应用的电子设备的实施例。Corresponding to the foregoing embodiments of the information recommendation method, this specification also provides embodiments of the information recommendation device and the electronic equipment to which it is applied.
本说明书信息推荐装置的实施例可以应用在计算机设备,计算机设备可以为服务端设备。装置实施例可以通过软件实现,也可以通过硬件或者软硬件结合的方式实现。以软件实现为例,作为一个逻辑意义上的装置,是通过其所在计算机设备的处理器将非易失性存储器中对应的计算机程序指令读取到内存中运行形成的。从硬件层面而言,如图4所示,为本说明书信息推荐装置所在计算机设备的一种硬件结构图,除了图4所示的处理器410、网络接口420、内存430、以及非易失性存储器440之外,实施例中信息推荐装置431所在的计算机设备通常根据该设备的实际功能,还可以包括其他硬件,对此不再赘述。The embodiment of the information recommendation device in this specification may be applied to a computer device, and the computer device may be a server device. The device embodiments can be implemented by software, or by hardware or a combination of software and hardware. Taking software implementation as an example, as a device in a logical sense, it is formed by reading the corresponding computer program instructions in the non-volatile memory into the memory and running it through the processor of the computer equipment in which it is located. In terms of hardware, as shown in FIG. 4, it is a hardware structure diagram of the computer equipment where the information recommendation device in this specification is located, in addition to the processor 410, the network interface 420, the memory 430, and the nonvolatile memory shown in FIG. 4. In addition to the memory 440, the computer device in which the information recommendation device 431 is located in the embodiment may generally include other hardware according to the actual function of the device, and details are not described herein again.
如图5所示,是本说明书根据一示例性实施例示出的一种信息推荐装置的框图,所述装置包括:As shown in FIG. 5, it is a block diagram of an information recommendation device according to an exemplary embodiment of the present specification. The device includes:
意图识别模块52,用于:对需求提出方发送的需求请求中的需求内容进行语义分析,获得需求提出方的意图,所述需求请求至少携带需求内容和需求方位置信息;An intent recognition module 52 is configured to: perform a semantic analysis on the content of a demand in a demand request sent by a demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
初步筛选模块54,用于:至少根据所述意图和所述需求方位置信息对需求响应方进行初步筛选,获得至少一个潜在需求响应方;A preliminary screening module 54 is configured to perform preliminary screening on demand responders according to at least the intent and the position information of the demand parties to obtain at least one potential demand responder;
信息传输模块56,用于:基于所述需求内容向潜在需求响应方推送需求提出方的需求;An information transmission module 56 is configured to: push a demand requester's demand to a potential demand responder based on the demand content;
目标筛选模块58,用于:基于潜在需求响应方反馈的响应信息,从筛选获得的潜在需求响应方中筛选出满足需求提出方需求的目标需求响应方;The target screening module 58 is configured to: based on the response information fed back by the potential demand responders, select a target demand responder that satisfies the requirements of the demand proposers from the potential demand responders obtained by the screening;
所述信息传输模块56,还用于向需求提出方推荐所述目标需求响应方的相关信息。The information transmission module 56 is further configured to recommend relevant information of the target demand responder to the demand proposer.
可选的,需求响应方和需求内容均按预设类别进行分类,所述意图为所述需求内容对应的预设类别。Optionally, both the demand responder and the demand content are classified according to a preset category, and the intent is a preset category corresponding to the demand content.
可选的,所述装置还包括(图5未示出):Optionally, the device further includes (not shown in FIG. 5):
模型训练模块,用于:从已知预设类别的需求响应方的信息中,提取能表征需求响应方所属预设类别的特征数据;根据已知预设类别的需求响应方所属预设类别和特征数据,构建得到类别预测模型;The model training module is configured to extract feature data that can represent the preset category to which the demand responder belongs from the information of the known responder of the preset category; according to the preset category and Feature data to construct a category prediction model;
类别预测模块,用于:通过类别预测模型预测未知预设类别的需求响应方所属预设类别。A category prediction module is used to predict a preset category to which a demand responder of an unknown preset category belongs through a category prediction model.
可选的,所述特征数据至少包括预设时间段内收款频率、预设时间段内收款金额分布、预设时间段内收款时间分布和所处地理位置中的一种或多种特征。Optionally, the characteristic data includes at least one or more of a collection frequency within a preset time period, a distribution of a payment amount within a preset time period, a distribution of the payment time within a preset time period, and a geographic location. feature.
可选的,需求提出方的需求至少包括:基于所述需求内容获得的音频数据,所述音频数据在潜在需求响应方被实时播放。Optionally, the requirements of the demander include at least audio data obtained based on the content of the demand, and the audio data is played in real time on the potential demand responder.
可选的,所述目标需求响应方的相关信息包括以下一种或多种信息:Optionally, the related information of the target demand responder includes one or more of the following information:
目标需求响应方的标识信息、目标需求响应方反馈的答复内容、目标需求响应方与需求提出方的距离信息、需求提出方所处位置到达目标需求响应方所处位置的导航指引数据。The identification information of the target demand responder, the response content of the target demand responder feedback, the distance information between the target demand responder and the demand proposer, and navigation guidance data where the position of the demand proposer reaches the position of the target demand responder.
可选的,所述装置还包括(图5未示出):Optionally, the device further includes (not shown in FIG. 5):
信息标记模块,用于:将所述目标需求响应方的相关信息,标记在地图上与目标需求响应方的位置信息相对应位置处;An information marking module, configured to mark the relevant information of the target demand responder on a map corresponding to the position information of the target demand responder;
所述信息传输模块56用于向需求提出方发送已标记地图。The information transmission module 56 is configured to send the marked map to the demander.
对于装置实施例而言,由于其基本对应于方法实施例,所以相关之处参见方法实施例的部分说明即可。以上所描述的装置实施例仅仅是示意性的,其中所述作为分离部件说明的模块可以是或者也可以不是物理上分开的,作为模块显示的部件可以是或者也可以不是物理模块,即可以位于一个地方,或者也可以分布到多个网络模块上。可以根据实际的需要选择其中的部分或者全部模块来实现本说明书方案的目的。本领域普通技术人员在不付出创造性劳动的情况下,即可以理解并实施。As for the device embodiment, since it basically corresponds to the method embodiment, the relevant part may refer to the description of the method embodiment. The device embodiments described above are only schematic, and the modules described as separate components may or may not be physically separated, and the components displayed as modules may or may not be physical modules, that is, may be located in One place, or can be distributed to multiple network modules. Some or all of these modules can be selected according to actual needs to achieve the purpose of the solution in this specification. Those of ordinary skill in the art can understand and implement without creative efforts.
相应的,本说明书实施例还提供一种计算机设备,包括存储器、处理器及存储在存储器上并可在处理器上运行的计算机程序,其中,所述处理器执行所述程序时实现如下方法:Accordingly, an embodiment of the present specification further provides a computer device including a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor implements the following method when executing the program:
对需求提出方发送的需求请求中的需求内容进行语义分析,获得需求提出方的意图,所述需求请求至少携带需求内容和需求方位置信息;Perform semantic analysis on the content of the demand in the demand request sent by the demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
至少根据所述意图和所述需求方位置信息对需求响应方进行初步筛选,获得至少一个潜在需求响应方,并基于所述需求内容向潜在需求响应方推送需求提出方的需求;Preliminary screening of the demand responder based on at least the intent and the position information of the demand side, obtaining at least one potential demand responder, and pushing the demand demander's demand to the potential demand responder based on the content of the demand;
基于潜在需求响应方反馈的响应信息,从筛选获得的潜在需求响应方中筛选出满足需求提出方需求的目标需求响应方,并向需求提出方推荐所述目标需求响应方的相关信息。Based on the response information fed back by the potential demand responder, a target demand responder that meets the requirements of the demand proposer is selected from the potential demand responders obtained by the screening, and the relevant information of the target demand responder is recommended to the demand proposer.
本说明书中的各个实施例均采用递进的方式描述,各个实施例之间相同相似的部分互相参见即可,每个实施例重点说明的都是与其他实施例的不同之处。尤其,对于设备实施例而言,由于其基本相似于方法实施例,所以描述的比较简单,相关之处参见方法实施例的部分说明即可。Each embodiment in this specification is described in a progressive manner, and the same or similar parts between the various embodiments can be referred to each other. Each embodiment focuses on the differences from other embodiments. In particular, as for the device embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and the relevant part may refer to the description of the method embodiment.
一种计算机存储介质,所述存储介质中存储有程序指令,所述程序指令包括:A computer storage medium stores program instructions in the storage medium, and the program instructions include:
对需求提出方发送的需求请求中的需求内容进行语义分析,获得需求提出方的意图,所述需求请求至少携带需求内容和需求方位置信息;Perform semantic analysis on the content of the demand in the demand request sent by the demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
至少根据所述意图和所述需求方位置信息对需求响应方进行初步筛选,获得至少一个潜在需求响应方,并基于所述需求内容向潜在需求响应方推送需求提出方的需求;Preliminary screening of the demand responder based on at least the intent and the position information of the demand side, obtaining at least one potential demand responder, and pushing the demand demander's demand to the potential demand responder based on the content of the demand;
基于潜在需求响应方反馈的响应信息,从筛选获得的潜在需求响应方中筛选出满足需求提出方需求的目标需求响应方,并向需求提出方推荐所述目标需求响应方的相 关信息。Based on the response information fed back by the potential demand responder, a target demand responder that meets the requirements of the demand proposer is selected from the potential demand responders obtained by the screening, and related information of the target demand responder is recommended to the demand proposer.
本说明书实施例可采用在一个或多个其中包含有程序代码的存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。计算机可用存储介质包括永久性和非永久性、可移动和非可移动媒体,可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括但不限于:相变内存(PRAM)、静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(CD-ROM)、数字多功能光盘(DVD)或其他光学存储、磁盒式磁带,磁带磁磁盘存储或其他磁性存储设备或任何其他非传输介质,可用于存储可以被计算设备访问的信息。The embodiments of the present specification may take the form of a computer program product implemented on one or more storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) containing program code. Computer-usable storage media includes permanent and non-permanent, removable and non-removable media, and information can be stored by any method or technology. Information may be computer-readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to: phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory or other memory technologies, read-only disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transmitting medium may be used to store information that can be accessed by a computing device.
本领域技术人员在考虑说明书及实践这里申请的发明后,将容易想到本说明书的其它实施方案。本说明书旨在涵盖本说明书的任何变型、用途或者适应性变化,这些变型、用途或者适应性变化遵循本说明书的一般性原理并包括本说明书未申请的本技术领域中的公知常识或惯用技术手段。说明书和实施例仅被视为示例性的,本说明书的真正范围和精神由下面的权利要求指出。Those skilled in the art will readily think of other embodiments of the present specification after considering the specification and practicing the inventions filed herein. This description is intended to cover any variations, uses, or adaptations of this specification. These modifications, uses, or adaptations follow the general principles of this specification and include the common general knowledge or conventional technical means in the technical field to which this specification has not been applied. . It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the specification being indicated by the following claims.
应当理解的是,本说明书并不局限于上面已经描述并在附图中示出的精确结构,并且可以在不脱离其范围进行各种修改和改变。本说明书的范围仅由所附的权利要求来限制。It should be understood that this description is not limited to the precise structure that has been described above and illustrated in the accompanying drawings, and that various modifications and changes can be made without departing from the scope thereof. The scope of this description is limited only by the following claims.
以上所述仅为本说明书的较佳实施例而已,并不用以限制本说明书,凡在本说明书的精神和原则之内,所做的任何修改、等同替换、改进等,均应包含在本说明书保护的范围之内。The above are only the preferred embodiments of this specification and are not intended to limit this specification. Any modification, equivalent replacement, or improvement made within the spirit and principles of this specification shall be included in this specification Within the scope of protection.

Claims (10)

  1. 一种信息推荐方法,所述方法包括:An information recommendation method, the method includes:
    对需求提出方发送的需求请求中的需求内容进行语义分析,获得需求提出方的意图,所述需求请求至少携带需求内容和需求方位置信息;Perform semantic analysis on the content of the demand in the demand request sent by the demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
    至少根据所述意图和所述需求方位置信息对需求响应方进行初步筛选,获得至少一个潜在需求响应方,并基于所述需求内容向潜在需求响应方推送需求提出方的需求;Preliminary screening of the demand responder based on at least the intent and the position information of the demand side, obtaining at least one potential demand responder, and pushing the demand demander's demand to the potential demand responder based on the content of the demand;
    基于潜在需求响应方反馈的响应信息,从筛选获得的潜在需求响应方中筛选出满足需求提出方需求的目标需求响应方,并向需求提出方推荐所述目标需求响应方的相关信息。Based on the response information fed back by the potential demand responder, a target demand responder that meets the requirements of the demand proposer is selected from the potential demand responders obtained by the screening, and the relevant information of the target demand responder is recommended to the demand proposer.
  2. 根据权利要求1所述的方法,需求响应方和需求内容均按预设类别进行分类,所述意图为所述需求内容对应的预设类别。The method according to claim 1, wherein the demand responder and the demand content are classified according to a preset category, and the intention is a preset category corresponding to the demand content.
  3. 根据权利要求2所述的方法,所述方法还包括:The method according to claim 2, further comprising:
    从已知预设类别的需求响应方的信息中,提取能表征需求响应方所属预设类别的特征数据;Extracting feature data that can characterize the preset category to which the demand responder belongs from the information of the demand responder of the known preset category;
    根据已知预设类别的需求响应方所属预设类别和特征数据,构建得到类别预测模型;Build a category prediction model based on the preset category and feature data of the demand responder with a known preset category;
    通过类别预测模型预测未知预设类别的需求响应方所属预设类别。A category prediction model is used to predict the preset category to which the demand responder of the unknown preset category belongs.
  4. 根据权利要求3所述的方法,所述特征数据至少包括预设时间段内收款频率、预设时间段内收款金额分布、预设时间段内收款时间分布和所处地理位置中的一种或多种特征。The method according to claim 3, wherein the characteristic data includes at least a frequency of receipts within a preset period of time, a distribution of the amount of receipts within a preset period of time, a distribution of receipt time within a preset period of time, and a geographic location. One or more characteristics.
  5. 根据权利要求1至4任一项所述的方法,需求提出方的需求至少包括:基于所述需求内容获得的音频数据,所述音频数据在潜在需求响应方被实时播放。According to the method of any one of claims 1 to 4, the demand of the demander includes at least audio data obtained based on the content of the demand, and the audio data is played in real time on a potential demand responder.
  6. 根据权利要求1至4任一项所述的方法,所述目标需求响应方的相关信息包括以下一种或多种信息:The method according to any one of claims 1 to 4, wherein the related information of the target demand responder includes one or more of the following information:
    目标需求响应方的标识信息、目标需求响应方反馈的答复内容、目标需求响应方与需求提出方的距离信息、需求提出方所处位置到达目标需求响应方所处位置的导航指引数据。The identification information of the target demand responder, the response content of the target demand responder feedback, the distance information between the target demand responder and the demand proposer, and navigation guidance data where the position of the demand proposer reaches the position of the target demand responder.
  7. 根据权利要求1至4任一项所述的方法,向需求提出方推荐所述目标需求响应方包括:The method according to any one of claims 1 to 4, recommending the target demand responder to a demand proposer comprises:
    将所述目标需求响应方的相关信息,标记在地图上与目标需求响应方的位置信息相对应位置处,并向需求提出方发送已标记地图。The relevant information of the target demand responder is marked on the map at a position corresponding to the position information of the target demand responder, and the marked map is sent to the demand proposer.
  8. 一种线下即时需求处理方法,所述方法包括:An offline instant demand processing method, the method includes:
    用户端向服务端发送至少携带需求内容和需求方位置信息的线下需求请求;The user sends to the server an offline demand request that carries at least the content of the demand and the location information of the demander;
    服务端对所述需求内容进行语义分析获得用户端的意图,至少根据所述意图和所述需求方位置信息对商户进行初步筛选,获得至少一个潜在商户,并基于所述需求内容向潜在商户的终端推送用于表示用户端需求的音频数据;The server performs semantic analysis on the demand content to obtain the intention of the client, at least preliminary screening of merchants according to the intent and the position information of the demand side, to obtain at least one potential merchant, and to the terminal of the potential merchant based on the demand content Push audio data used to represent the needs of the client;
    潜在商户的终端播放所述音频数据;The terminal of the potential merchant plays the audio data;
    服务端基于潜在商户的终端播放所述音频数据后反馈的响应信息,从筛选获得的潜在商户中筛选出满足用户端需求的目标商户,并向用户端推荐所述目标商户的相关信息。Based on the response information fed back by the terminal of the potential merchant after playing the audio data, the server screens out the target merchants that meet the needs of the client from the potential merchants obtained by the screening, and recommends the relevant information of the target merchant to the client.
  9. 一种信息推荐装置,所述装置包括:An information recommendation device, the device includes:
    意图识别模块,用于:对需求提出方发送的需求请求中的需求内容进行语义分析,获得需求提出方的意图,所述需求请求至少携带需求内容和需求方位置信息;An intent recognition module, configured to: perform a semantic analysis on the content of a demand in a demand request sent by a demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
    初步筛选模块,用于:至少根据所述意图和所述需求方位置信息对需求响应方进行初步筛选,获得至少一个潜在需求响应方;A preliminary screening module, configured to: perform preliminary screening on demand responders according to at least the intent and the position information of the demand parties to obtain at least one potential demand responder;
    信息传输模块,用于:基于所述需求内容向潜在需求响应方推送需求提出方的需求;An information transmission module, configured to: push a demander's demand to a potential demand responder based on the demand content;
    目标筛选模块,用于:基于潜在需求响应方反馈的响应信息,从筛选获得的潜在需求响应方中筛选出满足需求提出方需求的目标需求响应方;The target screening module is configured to: based on the response information fed back by the potential demand responders, select a target demand responder that meets the demands of the demand proposers from the potential demand responders obtained by the screening;
    所述信息传输模块,还用于向需求提出方推荐所述目标需求响应方的相关信息。The information transmission module is further configured to recommend relevant information of the target demand responder to a demand proposer.
  10. 一种计算机设备,包括存储器、处理器及存储在存储器上并可在处理器上运行的计算机程序,其中,所述处理器执行所述程序时实现如下方法:A computer device includes a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein when the processor executes the program, the following method is implemented:
    对需求提出方发送的需求请求中的需求内容进行语义分析,获得需求提出方的意图,所述需求请求至少携带需求内容和需求方位置信息;Perform semantic analysis on the content of the demand in the demand request sent by the demander to obtain the intention of the demander, the demand request carrying at least the content of the demand and the position of the demander;
    至少根据所述意图和所述需求方位置信息对需求响应方进行初步筛选,获得至少一个潜在需求响应方,并基于所述需求内容向潜在需求响应方推送需求提出方的需求;Preliminary screening of the demand responder based on at least the intent and the position information of the demand side, obtaining at least one potential demand responder, and pushing the demand demander's demand to the potential demand responder based on the content of the demand;
    基于潜在需求响应方反馈的响应信息,从筛选获得的潜在需求响应方中筛选出满足需求提出方需求的目标需求响应方,并向需求提出方推荐所述目标需求响应方的相关信息。Based on the response information fed back by the potential demand responder, a target demand responder that meets the requirements of the demand proposer is selected from the potential demand responders obtained by the screening, and the relevant information of the target demand responder is recommended to the demand proposer.
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