WO2020000782A1 - Financial product recommendation method and apparatus, computer device, and readable storage medium - Google Patents

Financial product recommendation method and apparatus, computer device, and readable storage medium Download PDF

Info

Publication number
WO2020000782A1
WO2020000782A1 PCT/CN2018/110382 CN2018110382W WO2020000782A1 WO 2020000782 A1 WO2020000782 A1 WO 2020000782A1 CN 2018110382 W CN2018110382 W CN 2018110382W WO 2020000782 A1 WO2020000782 A1 WO 2020000782A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
financial
target
financial information
economic situation
Prior art date
Application number
PCT/CN2018/110382
Other languages
French (fr)
Chinese (zh)
Inventor
徐光飞
Original Assignee
平安科技(深圳)有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 平安科技(深圳)有限公司 filed Critical 平安科技(深圳)有限公司
Publication of WO2020000782A1 publication Critical patent/WO2020000782A1/en

Links

Images

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/06Asset management; Financial planning or analysis
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281Customer communication at a business location, e.g. providing product or service information, consulting

Definitions

  • the present application relates to the field of communication technologies, and in particular, to a method, an apparatus, a computer device, and a computer non-volatile readable storage medium for recommending wealth management products.
  • the embodiments of the present application provide a method, device, computer equipment, and computer non-volatile readable storage medium for recommending wealth management products.
  • a method, device, computer equipment, and computer non-volatile readable storage medium for recommending wealth management products.
  • comprehensive financial market and environmental changes are The risks brought by purchased wealth management products, thus, to a certain extent, provide the success rate of recommendation of wealth management products.
  • an embodiment of the present application provides a method for recommending a wealth management product, the method includes: the method includes:
  • the method further includes: obtaining user financial information;
  • the pushing a designated financial product corresponding to the current economic situation according to the current economic situation includes: pushing the designated financial product according to the current economic situation and the user financial information.
  • the user financial information includes: user historical financial behavior information, user historical consumption information, and user identity information.
  • the acquiring financial information includes:
  • the financial information corresponding to the second keyword information is extracted from the original information.
  • an implementation manner is further provided, and the target corresponding to the first keyword information is extracted from the financial information according to the preset first keyword information.
  • Financial information including:
  • the specified information within the extracted range is determined as the target financial information.
  • an implementation manner is further provided, and the target corresponding to the first keyword information is extracted from the financial information according to the preset first keyword information.
  • Financial information including:
  • the target short sentence is determined as the target financial information.
  • determining the current economic situation based on the target financial information includes:
  • the pre-established economic analysis model is used to process the target financial information to obtain an economic curve chart.
  • an embodiment of the present application provides a financial product recommendation device, where the device includes:
  • An extraction unit configured to extract target financial information corresponding to the first keyword information from the financial information according to preset first keyword information
  • a determining unit configured to determine a current economic situation according to the target financial information
  • the pushing unit is configured to push a designated financial product corresponding to the current economic situation according to the current economic situation.
  • the obtaining unit is further configured to obtain user financial information
  • the pushing unit is specifically configured to push the designated financial product according to the current economic situation and the user financial information.
  • the obtaining unit is specifically configured to:
  • the extraction unit is specifically configured to:
  • the specified information within the extracted range is determined as the target financial information.
  • the target short sentence is determined as the target financial information.
  • the determining unit is specifically configured to:
  • the pre-established economic analysis model is used to process the target financial information to obtain an economic curve chart.
  • an embodiment of the present application provides a computer device including a memory, a processor, and a computer program stored in the memory and executable on the processor.
  • the processor executes the computer program, A method for recommending a financial product according to any one of the first aspects.
  • an embodiment of the present application provides a computer non-volatile readable storage medium including computer-readable instructions.
  • the computer reads and executes the computer-readable instructions, the computer is caused to execute any of the first aspect.
  • the technical solution provided in this application extracts the corresponding target financial information from the financial information, so that based on the target financial information, the current economic situation can be judged, and based on the current economic situation, a financial management product corresponding to the current economic situation is recommended.
  • the technical solution provided in this application determines the current economic situation and considers the impact of changes in the economic situation on the returns and risks of wealth management products. It recommends wealth management products corresponding to the current economic situation to users, so that the recommended wealth management products can better meet the needs of users. , Thereby improving the success rate of recommending financial products to users.
  • FIG. 1 is a schematic flowchart of a method for recommending a wealth management product according to an embodiment of the present application
  • FIG. 2 is a schematic flowchart of another method for recommending wealth management products according to an embodiment of the present application
  • FIG. 3 is a flowchart of another method for recommending wealth management products according to an embodiment of the present application.
  • FIG. 4 is a functional block diagram of a financial product recommendation device provided by an embodiment of the present application.
  • FIG. 5 is a composition block diagram of a financial product recommendation device provided by an embodiment of the present application.
  • first and second may be used to describe the keyword information in the embodiments of the present application, these keyword information should not be limited to these terms. These terms are only used to distinguish keyword information from each other.
  • the first keyword information may also be referred to as the second keyword information, and similarly, the second keyword information may also be referred to as the first keyword information.
  • the word “if” as used herein can be interpreted as “at” or “when” or “responding to determination” or “responding to detection”.
  • the phrases “if determined” or “if detected (the stated condition or event)” can be interpreted as “when determined” or “responded to the determination” or “when detected (the stated condition or event) ) “Or” in response to a test (statement or event stated) ".
  • the embodiment of the present application provides a method for recommending wealth management products. Taking into account the environment, the integrated financial market and environmental changes pose risks to the wealth management products purchased by users, thereby providing a certain degree of success in recommending wealth management products.
  • FIG. 1 is a schematic flowchart of a method for recommending a wealth management product according to an embodiment of the present application.
  • a financial product recommendation method provided in this application includes the following steps:
  • the first keyword information referred to in this application is a sensitive word or phrase capable of characterizing economic changes.
  • the first keyword information may include, but is not limited to: increase, increase, decrease, decrease, year-on-year increase, year-on-year decrease, profit, loss, Elevation, smooth change, etc.
  • an extraction rule may be set before the target financial information corresponding to the first keyword information is extracted from the financial information.
  • an extraction range is determined based on a preset rule and the first keyword information, thereby, The specified information within the extraction range is extracted, and the specified information is determined as the target financial information.
  • the set extraction rule is: extract the specified information between two periods (or other punctuation) adjacent to the first keyword information, based on the extraction rule, the target financial information extracted is the same as the first The corresponding information between two periods adjacent to the keyword information; for another example, the extraction rule is set to: extract the designation between two positions corresponding to a specified number of characters from the first keyword information on the same level Information, based on the extraction rule, the extracted target financial information is: the position corresponding to the specified number of characters from the first keyword information level left is designated as the first position, and the position corresponding to the first keyword information level is designated right from the level The position corresponding to the number character is the second position, and the corresponding information between the first position and the second position is extracted and determined as the target financial information.
  • the extraction rules provided above are only two specific extraction rules provided for easy understanding, and this application does not specifically limit the extraction rules.
  • the specific way to obtain the target financial information may be: based on the first keyword information, using natural language processing models to extract the specified information containing the first keyword information from the financial information as the target financial information, And / or, extracting, from the financial information, designated information containing information similar to the semantics of the first keyword information as target financial information.
  • a process of extracting target financial information corresponding to the first keyword information from the financial information by using a natural language processing model is as follows: first, a sentence analysis process is performed on the financial information by using a syntax analysis algorithm to obtain A plurality of short sentences, wherein the syntax analysis algorithm may be syntactic structure analysis and / or dependency analysis; and then, obtain the target including the first keyword information from the plurality of short sentences A short sentence, thereby determining the target short sentence as the target financial information.
  • an economic analysis model can be pre-established. After processing through the economic analysis model, information that can reflect the current economic situation is obtained. For example, a pre-established economic analysis model is used for the target financial information. After processing, an economic curve chart can be obtained, which can reflect the current economic situation.
  • the economic analysis model when the economic analysis model was established, it comprehensively considered a variety of factors affecting economic development, and also considered the influence of each factor on economic development, and assigned different factors to each factor based on the influence of each factor. Weight, and then based on these factors with different weights are summarized to establish an economic analysis model.
  • the economic analysis model can be established by economic experts according to their own experience by configuring various parameters in the economic analysis model; or, it can also be established after training and learning using deep learning techniques; or, It can also be established by other methods, and the application does not specifically limit the method of establishing the economic analysis model.
  • the technical solution provided in this application extracts the corresponding target financial information from the financial information, so that based on the target financial information, the current economic situation can be judged, and based on the current economic situation, a financial management product corresponding to the current economic situation is recommended.
  • the technical solution provided in this application determines the current economic situation and considers the impact of changes in the economic situation on the returns and risks of wealth management products. It recommends wealth management products corresponding to the current economic situation to users, so that the recommended wealth management products can better meet the needs of users. , Thereby improving the success rate of recommending financial products to users.
  • this application further provides another method for recommending financial products, as shown in Figure 2 According to the method, before executing step 108 according to the current economic situation and pushing a wealth management product corresponding to the current economic situation, the method also needs to understand the user's financial management habits, that is, it also needs to perform the following step 107:
  • the user financial information includes, but is not limited to, user historical financial behavior information, user historical consumption information, and user identity information.
  • the user's historical financial behavior information may include, but is not limited to, information about the financial products that the user has purchased, the amount of money purchased, and the number of times a financial product has been purchased, the number of times that the user has searched and browsed, and the number of times that the financial product has been searched.
  • the user's historical consumption information may include, but is not limited to, information about the product purchased, the amount of consumption, the time of consumption, and the place of consumption.
  • the user identity information may include, but is not limited to: user name, user ID number or passport number, age, work situation and other information.
  • User financial information in this application can be obtained from the user information database.
  • the user information database may be a database established by a financial company based on user information of its own service, or may also include user information databases of other financial companies that have obtained access rights.
  • the amount of information stored in the user information database is relatively large.
  • each user has a corresponding user ID.
  • the user ID and the user financial information are stored in the user.
  • Associated storage in the database so that when user financial information is obtained in the user information data, the user financial information corresponding to the user ID can be quickly found based on the user ID.
  • the user identification may be a user login name, a user ID number, etc.
  • the user identification may be sent by the user to the execution body through an interactive interface before the execution body executes the financial product recommendation method provided in this application.
  • step 107 Obtaining user financial information can be performed before obtaining the step corresponding to the current economic situation, that is, step 107 can be performed before step 102; or, step 107 can also be performed after the executing entity obtains the current economic situation; or, this can be performed simultaneously.
  • the steps corresponding to the two parameters, that is, step 107 can be performed after step 102 or step 104, or any one of step 107 and step 102 or step 104 or step 106 and step 107 are performed simultaneously.
  • the order in which the user's financial information and the current economic situation are obtained is not limited.
  • step 108 of pushing a designated financial product corresponding to the current economic situation according to the current economic situation includes: according to the current economic situation and the user's financial information, Push the designated wealth management product.
  • step 102 in order to achieve the adoption rate of recommended financial products for users to adopt, ensuring the accuracy of the current economic form obtained is an important factor in solving this problem, and the key to ensuring the accuracy of the current economic form obtained is
  • the parameter is financial information.
  • step 102 for the realization of step 102, combined with the foregoing method, further provide in another implementation manner, the flowchart is shown in FIG. 3, and obtaining financial information in step 102 specifically includes:
  • some authoritative web or APP Application, computer application
  • APP Application, computer application
  • a packet capture tool to capture a snapshot file of the data in the web page (or APP) indicated by the URL or a screenshot of the web page to obtain the original information corresponding to the financial information.
  • the execution body when it obtains the original information, it can obtain the original information in the network indicated by the preset URL in real time; or it can also obtain the original information in the network indicated by the preset URL periodically. If the required accuracy rate of the current economic situation is relatively high, the executing entity may perform real-time acquisition of the original information in the network indicated by the preset URL to ensure that the financial information corresponding to economic changes can be obtained in time, thereby ensuring the accuracy of the current economic form. If the requirements for the accuracy of the current economic form are relatively low and the operating speed is relatively high, the executing agent can execute the cycle to obtain the original information in the network indicated by the preset URL, which can reduce the running resources of the executing agent. Occupation, thereby increasing the execution speed of the execution subject. The period during which the execution body executes acquiring the original information in the network indicated by the preset URL may be set according to implementation requirements, which is not limited in this application.
  • the second keyword information referred to in this application is words related to economics and / or finance.
  • the second keyword information may include, but is not limited to, economics, finance, finance, stocks, funds, real estate, assets or fixed assets, or Other relevant information.
  • step 1022 the specific implementation process of extracting the financial information corresponding to the second keyword information from the original information is similar to the implementation process of step 104 described above. Therefore, the specific implementation process of step 1022 will not be repeated here. For implementation, please refer to the description of step 104.
  • FIG. 4 is a functional block diagram of a financial product recommendation device according to an embodiment of the present application.
  • the financial product recommendation device specifically includes:
  • An obtaining unit 21 configured to obtain financial information
  • An extraction unit 22 configured to extract target financial information corresponding to the first keyword information from the financial information according to preset first keyword information
  • a determining unit 23 configured to determine a current economic situation according to the target financial information
  • the pushing unit 24 is configured to push a designated financial product corresponding to the current economic situation according to the current economic situation.
  • the obtaining unit 21 may also be used to obtain user financial information.
  • the user financial information includes: user historical financial behavior information, user historical consumption information, and user identity information.
  • the pushing unit 24 executes the pushing of the designated financial product corresponding to the current economic situation according to the current economic situation
  • the pushing unit 24 is specifically configured to include: pushing the designated financial situation according to the current economic situation and the user financial information. Financial product.
  • the obtaining unit 21 in this application is specifically configured to:
  • the extraction unit 22 in this application is specifically configured to determine an extraction range based on a preset rule and first keyword information, and determine the specified information within the extraction range as the target financial information; or ,
  • the extraction unit 22 in the present application is specifically configured to obtain a target financial information corresponding to the first keyword information by using a natural language processing algorithm based on the first keyword information.
  • the technical solution provided in this application extracts the corresponding target financial information from the financial information, so that based on the target financial information, the current economic situation can be judged, and based on the current economic situation, a financial management product corresponding to the current economic situation is recommended.
  • the technical solution provided in this application determines the current economic situation and considers the impact of changes in the economic situation on the returns and risks of wealth management products. It recommends wealth management products corresponding to the current economic situation to users, so that the recommended wealth management products can better meet the needs of users. , Thereby improving the success rate of recommending financial products to users.
  • FIG. 5 is a block diagram of a computer device according to an embodiment of the present application.
  • a computer device provided in an embodiment of the present application includes a memory 31, a processor 32, and a computer program stored in the memory 31 and executable on the processor 32, and the processor 32 executes
  • the computer program implements the financial product recommendation method according to any one of the foregoing.
  • the technical solution provided in this application extracts the corresponding target financial information from the financial information, so that based on the target financial information, the current economic situation can be judged, and based on the current economic situation, a financial management product corresponding to the current economic situation is recommended.
  • the technical solution provided in this application determines the current economic situation and considers the impact of changes in the economic situation on the benefits and risks of wealth management products. It recommends wealth management products corresponding to the current economic situation to users, so that the recommended wealth management products can better meet the needs of users , Thereby improving the success rate of recommending financial products to users.
  • An embodiment of the present application further provides a computer non-volatile readable storage medium, including computer-readable instructions.
  • the computer reads and executes the computer-readable instructions, the computer causes the computer to execute any one of the foregoing financial product recommendation methods. .
  • the technical solution provided in this application extracts the corresponding target financial information from the financial information, so that based on the target financial information, the current economic situation can be judged, and based on the current economic situation, a financial management product corresponding to the current economic situation is recommended.
  • the technical solution provided in this application determines the current economic situation and considers the impact of changes in the economic situation on the returns and risks of wealth management products. It recommends wealth management products corresponding to the current economic situation to users, so that the recommended wealth management products can better meet the needs of users. , Thereby improving the success rate of recommending financial products to users.
  • the disclosed systems, devices, and methods may be implemented in other ways.
  • the device embodiments described above are only schematic.
  • the division of the unit is only a logical function division.
  • multiple units or components may be combined.
  • the displayed or discussed mutual coupling or direct coupling or communication connection may be indirect coupling or communication connection through some interfaces, devices or units, which may be electrical, mechanical or other forms.
  • the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, which may be located in one place, or may be distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the objective of the solution of this embodiment.
  • each functional unit in each embodiment of the present application may be integrated into one processing unit, or each of the units may exist separately physically, or two or more units may be integrated into one unit.
  • the above integrated unit may be implemented in the form of hardware, or in the form of hardware plus software functional units.
  • the above integrated unit implemented in the form of a software functional unit may be stored in a computer-readable storage medium.
  • the above software functional unit is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) or a processor to execute the methods described in the embodiments of the present application. Some steps.
  • the foregoing storage media include: U disks, mobile hard disks, read-only memories (ROMs), random access memories (RAMs), magnetic disks or compact discs and other media that can store program codes .

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Theoretical Computer Science (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Operations Research (AREA)
  • Technology Law (AREA)
  • Human Resources & Organizations (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)

Abstract

Embodiments of the present application relate to the technical field of communications, and provide a financial product recommendation method and apparatus, a computer device, and a computer non-volatile readable storage medium. The method comprises: obtaining financial information; then, extracting, according to preset first keyword information, target financial information corresponding to the first keyword information from the financial information; next, determining a current economic situation according to the target financial information; and further, pushing a specified financial product corresponding to the current economic situation according to the current economic situation. According to the technical solution provided in the present application, the current financial market and environment is taken into account, and risks caused by changes of the financial market and environment to a financial product purchased by a user are combined, and therefore, to a certain extent, the success rate of financial product recommendation is improved.

Description

理财产品推荐方法、装置、计算机设备及可读存储介质Financial management product recommendation method, device, computer equipment and readable storage medium
本申请要求于2018年6月28日提交中国专利局、申请号为201810687304.8、发明名称为“理财产品推荐方法、装置、计算机设备及可读存储介质”的中国专利申请的优先权,其全部内容通过引用结合在本申请中。This application claims the priority of a Chinese patent application filed with the Chinese Patent Office on June 28, 2018, with application number 201810687304.8, and the invention name is "Recommended Method, Apparatus, Computer Equipment, and Readable Storage Media for Financial Products", its entire content Incorporated by reference in this application.
技术领域Technical field
本申请涉及通信技术领域,尤其涉及一种理财产品推荐方法、装置、计算机设备及计算机非易失性可读存储介质。The present application relates to the field of communication technologies, and in particular, to a method, an apparatus, a computer device, and a computer non-volatile readable storage medium for recommending wealth management products.
背景技术Background technique
随着经济和科技的发展,金融行业也随之推出越来越多的金融理财产品,人们手中的闲置资金不在只是单一做定期或活期储蓄处理,还可以用来购买理财产品。现有的理财推荐方法,只能向用户推荐固定的理财产品。例如,用户打开基金购买软件后,基金购买软件向用户推荐当前推广的基金产品;用户打开股票购买软件后,股票购买软件向用户推荐相关股票产品。然而,用于理财产品受市场经济影响大,理财产品的风险性相对较高,用户在购买理财产品时,用户比较关注该理财产品的风险和收益等情况。With the development of economy and technology, the financial industry has also launched more and more financial wealth management products. The idle funds in people's hands are no longer just for regular or current savings, but can also be used to purchase wealth management products. Existing financial recommendation methods can only recommend fixed financial products to users. For example, after a user opens a fund to purchase software, the fund purchase software recommends the currently promoted fund products to the user; after the user opens the stock purchase software, the stock purchase software recommends related stock products to the user. However, financial products used for financial management products are greatly affected by the market economy, and the risks of financial products are relatively high. When users purchase financial products, users pay more attention to the risks and returns of the financial products.
现有的理财推荐产品只关注一到两种产品,单纯地向用户推荐这一到两种产品,这种理财产品推荐方法显然不能满足用户的需求,理财产品推荐的成功率低。Existing financial recommendation products focus only on one or two products, and simply recommend one or two products to users. This financial product recommendation method obviously cannot meet the needs of users, and the success rate of financial product recommendation is low.
综上所述,如何快速准确地向用户推荐理财产品是目前亟待解决的问题。In summary, how to quickly and accurately recommend wealth management products to users is an urgent problem to be solved.
申请内容Application content
有鉴于此,本申请实施例提供了一种理财产品推荐方法、装置、计算机设备及计算机非易失性可读存储介质,通过将当前金融行情和环境考虑进来,综合金融行情和环境变化对用户购买的理财产品带来的风险,从而,在一定程度上提供理财产品推荐的成功率。In view of this, the embodiments of the present application provide a method, device, computer equipment, and computer non-volatile readable storage medium for recommending wealth management products. By taking into account the current financial market and environment, comprehensive financial market and environmental changes are The risks brought by purchased wealth management products, thus, to a certain extent, provide the success rate of recommendation of wealth management products.
第一方面,本申请实施例提供一种理财产品推荐方法,所述方法包括: 所述方法包括:In a first aspect, an embodiment of the present application provides a method for recommending a wealth management product, the method includes: the method includes:
获取金融信息;Obtain financial information;
根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息;Extracting target financial information corresponding to the first keyword information from the financial information according to preset first keyword information;
根据所述目标金融信息,确定当前经济形势;Determining the current economic situation based on the target financial information;
根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品。According to the current economic situation, a designated wealth management product corresponding to the current economic situation is pushed.
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,The aspect described above and any possible implementation manner further provide an implementation manner,
在所述根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品之前,所述方法还包括:获取用户理财信息;Before the pushing a designated financial product corresponding to the current economic situation according to the current economic situation, the method further includes: obtaining user financial information;
所述根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品包括:根据所述当前经济形势以及所述用户理财信息,推送所述指定理财产品。The pushing a designated financial product corresponding to the current economic situation according to the current economic situation includes: pushing the designated financial product according to the current economic situation and the user financial information.
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述用户理财信息包括:用户历史理财行为信息、用户历史消费信息、用户身份信息。The aspect described above and any possible implementation manner further provide an implementation manner, wherein the user financial information includes: user historical financial behavior information, user historical consumption information, and user identity information.
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述获取金融信息包括:The aspect described above and any possible implementation manner further provide an implementation manner, and the acquiring financial information includes:
获取预设统一资源定位符指示的网络中的原始信息;Obtaining the original information in the network indicated by the preset uniform resource locator;
根据预设的第二关键字信息,从所述原始信息中提取与所述第二关键字信息对应的所述金融信息。According to the preset second keyword information, the financial information corresponding to the second keyword information is extracted from the original information.
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息,包括:According to the aspect described above and any possible implementation manner, an implementation manner is further provided, and the target corresponding to the first keyword information is extracted from the financial information according to the preset first keyword information. Financial information, including:
基于预设规则以及所述第一关键字信息,确定提取范围;Determining an extraction range based on a preset rule and the first keyword information;
将所述提取范围内的指定信息确定为所述目标金融信息。The specified information within the extracted range is determined as the target financial information.
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息,包括:According to the aspect described above and any possible implementation manner, an implementation manner is further provided, and the target corresponding to the first keyword information is extracted from the financial information according to the preset first keyword information. Financial information, including:
利用句法分析算法对所述金融信息进行语句切分处理,得到若干短句;Use sentence analysis algorithm to perform sentence segmentation processing on the financial information to obtain several short sentences;
从所述若干短句中获取包含所述第一关键字信息的目标短句;Obtaining a target short sentence containing the first keyword information from the short sentences;
将所述目标短句确定为所述目标金融信息。The target short sentence is determined as the target financial information.
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述根据所述目标金融信息,确定当前经济形势,包括:The aspect described above and any possible implementation manner further provide an implementation manner, wherein determining the current economic situation based on the target financial information includes:
利用预先建立的经济分析模型对所述目标金融信息进行处理,得到经济曲线图。The pre-established economic analysis model is used to process the target financial information to obtain an economic curve chart.
第二方面,本申请实施例提供了一种理财产品推荐装置,所述装置包括:In a second aspect, an embodiment of the present application provides a financial product recommendation device, where the device includes:
获取单元,用于获取金融信息;An obtaining unit for obtaining financial information;
提取单元,用于根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息;An extraction unit, configured to extract target financial information corresponding to the first keyword information from the financial information according to preset first keyword information;
确定单元,用于根据所述目标金融信息,确定当前经济形势;A determining unit, configured to determine a current economic situation according to the target financial information;
推送单元,用于根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品。The pushing unit is configured to push a designated financial product corresponding to the current economic situation according to the current economic situation.
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,The aspect described above and any possible implementation manner further provide an implementation manner,
所述获取单元,还用于获取用户理财信息;The obtaining unit is further configured to obtain user financial information;
所述推送单元具体用于根据所述当前经济形势以及所述用户理财信息,推送所述指定理财产品。The pushing unit is specifically configured to push the designated financial product according to the current economic situation and the user financial information.
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述获取单元具体用于:The aspect described above and any possible implementation manner further provide an implementation manner, and the obtaining unit is specifically configured to:
获取预设统一资源定位符指示的网络中的原始信息;Obtaining the original information in the network indicated by the preset uniform resource locator;
根据预设的第二关键字信息,从所述原始信息中提取与所述第二关键字信息对应的金融信息。According to the preset second keyword information, financial information corresponding to the second keyword information is extracted from the original information.
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述提取单元具体用于:The aspect described above and any possible implementation manner further provide an implementation manner, and the extraction unit is specifically configured to:
基于预设规则以及所述第一关键字信息,确定提取范围;Determining an extraction range based on a preset rule and the first keyword information;
将所述提取范围内的指定信息确定为所述目标金融信息。The specified information within the extracted range is determined as the target financial information.
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述提取单元还具体用于:The aspect described above and any possible implementation manner further provide an implementation manner, and the extraction unit is further specifically configured to:
利用句法分析算法对所述金融信息进行语句切分处理,得到若干短句;Use sentence analysis algorithm to perform sentence segmentation processing on the financial information to obtain several short sentences;
从所述若干短句中获取包含所述第一关键字信息的目标短句;Obtaining a target short sentence containing the first keyword information from the short sentences;
将所述目标短句确定为所述目标金融信息。The target short sentence is determined as the target financial information.
如上所述的方面和任一可能的实现方式,进一步提供一种实现方式,所述确定单元具体用于:The aspect described above and any possible implementation manner further provide an implementation manner, and the determining unit is specifically configured to:
利用预先建立的经济分析模型对所述目标金融信息进行处理,得到经济曲线图。The pre-established economic analysis model is used to process the target financial information to obtain an economic curve chart.
第三方面,本申请实施例提供了一种计算机设备,包括存储器、处理器以及存储在所述存储器中并可在所述处理器上运行的计算机程序,所述处理器执行所述计算机程序时实现第一方面中任意一项所述的理财产品推荐方法。In a third aspect, an embodiment of the present application provides a computer device including a memory, a processor, and a computer program stored in the memory and executable on the processor. When the processor executes the computer program, A method for recommending a financial product according to any one of the first aspects.
第四方面,本申请实施例提供了一种计算机非易失性可读存储介质,包括计算机可读指令,当计算机读取并执行所述计算机可读指令时,使得计算机执行第一方面中任意一项所述的理财产品推荐方法。According to a fourth aspect, an embodiment of the present application provides a computer non-volatile readable storage medium including computer-readable instructions. When the computer reads and executes the computer-readable instructions, the computer is caused to execute any of the first aspect. A method for recommending financial products.
本申请提供的技术方案,从金融信息中提取出相应的目标金融信息,从而根据这些目标金融信息,可以判断出当前经济形势,并基于当前经济形势,推荐与当前经济形势对应的理财产品。本申请提供的技术方案通过确定当前经济形势,考虑到经济形势变化对理财产品的收益和风险的影响,向用户推荐与当前经济形势对应的理财产品,使得推荐的理财产品更能符合用户的需求,从而提高向用户推荐理财产品的成功率。The technical solution provided in this application extracts the corresponding target financial information from the financial information, so that based on the target financial information, the current economic situation can be judged, and based on the current economic situation, a financial management product corresponding to the current economic situation is recommended. The technical solution provided in this application determines the current economic situation and considers the impact of changes in the economic situation on the returns and risks of wealth management products. It recommends wealth management products corresponding to the current economic situation to users, so that the recommended wealth management products can better meet the needs of users. , Thereby improving the success rate of recommending financial products to users.
附图说明BRIEF DESCRIPTION OF THE DRAWINGS
为了更清楚地说明本申请实施例的技术方案,下面将对实施例中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本申请的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些附图获得其它的附图。In order to explain the technical solutions of the embodiments of the present application more clearly, the drawings used in the embodiments will be briefly introduced below. Obviously, the drawings in the following description are only some embodiments of the present application. Those of ordinary skill in the art can obtain other drawings based on these drawings without paying creative labor.
图1是本申请实施例提供的一种理财产品推荐方法的流程示意图;FIG. 1 is a schematic flowchart of a method for recommending a wealth management product according to an embodiment of the present application; FIG.
图2是本申请实施例提供的另一种理财产品推荐方法的流程示意图;FIG. 2 is a schematic flowchart of another method for recommending wealth management products according to an embodiment of the present application; FIG.
图3是本申请实施例提供的另一种理财产品推荐方法的流程图;FIG. 3 is a flowchart of another method for recommending wealth management products according to an embodiment of the present application; FIG.
图4是本申请实施例提供的一种理财产品推荐装置的功能方框图;4 is a functional block diagram of a financial product recommendation device provided by an embodiment of the present application;
图5是本申请实施例提供的一种理财产品推荐装置的组成框图。FIG. 5 is a composition block diagram of a financial product recommendation device provided by an embodiment of the present application.
具体实施方式detailed description
为了更好的理解本申请的技术方案,下面结合附图对本申请实施例进行详细描述。In order to better understand the technical solution of the present application, the embodiments of the present application are described in detail below with reference to the accompanying drawings.
应当明确,所描述的实施例仅仅是本申请一部分实施例,而不是全部的实施例。基于本申请中的实施例,本领域普通技术人员在没有作出创造 性劳动前提下所获得的所有其它实施例,都属于本申请保护的范围。It should be clear that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by a person of ordinary skill in the art without making creative work fall into the protection scope of this application.
在本申请实施例中使用的术语是仅仅出于描述特定实施例的目的,而非旨在限制本申请。在本申请实施例和所附权利要求书中所使用的单数形式的“一种”、“所述”和“该”也旨在包括多数形式,除非上下文清楚地表示其他含义。The terms used in the embodiments of the present application are only for the purpose of describing specific embodiments, and are not intended to limit the present application. The singular forms "a", "the" and "the" used in the examples of the present application and the appended claims are also intended to include the plural forms unless the context clearly indicates otherwise.
应当理解,本文中使用的术语“和/或”仅仅是一种描述关联对象的关联关系,表示可以存在三种关系,例如,A和/或B,可以表示:单独存在A,同时存在A和B,单独存在B这三种情况。另外,本文中字符“/”,一般表示前后关联对象是一种“或”的关系。It should be understood that the term “and / or” used herein is merely an association relationship describing an associated object, which means that there can be three kinds of relationships, for example, A and / or B can mean: A exists alone, and both A and B, there are three cases of B alone. In addition, the character "/" in this text generally indicates that the related objects are an "or" relationship.
应当理解,尽管在本申请实施例中可能采用术语第一、第二来描述关键字信息,但这些关键字信息不应限于这些术语。这些术语仅用来将关键字信息彼此区分开。例如,在不脱离本申请实施例范围的情况下,第一关键字信息也可以被称为第二关键字信息,类似地,第二关键字信息也可以被称为第一关键字信息。It should be understood that although the terms first and second may be used to describe the keyword information in the embodiments of the present application, these keyword information should not be limited to these terms. These terms are only used to distinguish keyword information from each other. For example, without departing from the scope of the embodiments of the present application, the first keyword information may also be referred to as the second keyword information, and similarly, the second keyword information may also be referred to as the first keyword information.
取决于语境,如在此所使用的词语“如果”可以被解释成为“在……时”或“当……时”或“响应于确定”或“响应于检测”。类似地,取决于语境,短语“如果确定”或“如果检测(陈述的条件或事件)”可以被解释成为“当确定时”或“响应于确定”或“当检测(陈述的条件或事件)时”或“响应于检测(陈述的条件或事件)”。Depending on the context, the word "if" as used herein can be interpreted as "at" or "when" or "responding to determination" or "responding to detection". Similarly, depending on the context, the phrases "if determined" or "if detected (the stated condition or event)" can be interpreted as "when determined" or "responded to the determination" or "when detected (the stated condition or event) ) "Or" in response to a test (statement or event stated) ".
为了解决现有技术中推荐的理财产品只关注一到两种产品,造成理财产品推荐的准确率低的问题,本申请实施例提供一种理财产品推荐方法,该理财产品推荐方法将当前金融行情和环境考虑进来,综合金融行情和环境变化对用户购买的理财产品带来的风险,从而,在一定程度上提供理财产品推荐的成功率。In order to solve the problem that the recommended wealth management products in the prior art only focus on one or two products, resulting in a low accuracy rate of the wealth management product recommendation, the embodiment of the present application provides a method for recommending wealth management products. Taking into account the environment, the integrated financial market and environmental changes pose risks to the wealth management products purchased by users, thereby providing a certain degree of success in recommending wealth management products.
请参考图1,其为本申请实施例提供的一种理财产品推荐方法的流程示意图。Please refer to FIG. 1, which is a schematic flowchart of a method for recommending a wealth management product according to an embodiment of the present application.
本申请中提供的一种理财产品推荐方法,具体包括一下步骤:A financial product recommendation method provided in this application includes the following steps:
102、获取金融信息。102. Obtain financial information.
104、根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息。104. Extract target financial information corresponding to the first keyword information from the financial information according to the preset first keyword information.
本申请中涉及的第一关键字信息为能够表征经济变化的敏感词语或短语,第一关键字信息可以包括但不限于:增加、增长、降低、减少、同 比增长、同比降低、盈利、亏损、升高、平稳变化等等。The first keyword information referred to in this application is a sensitive word or phrase capable of characterizing economic changes. The first keyword information may include, but is not limited to: increase, increase, decrease, decrease, year-on-year increase, year-on-year decrease, profit, loss, Elevation, smooth change, etc.
本申请中,从金融信息中提取第一关键字信息对应的目标金融信息之前,可以设置提取规则,在提取目标金融信息时,基于预设规则以及第一关键字信息,确定提取范围,从而,提取该提取范围内的指定信息,并将该指定信息确定为所述目标金融信息。例如,设定的提取规则为:提取与第一关键字信息相邻的两个句号(或者其他标点符合)之间的指定信息,则基于该提取规则,提取到的目标金融信息为与第一关键字信息相邻的两个句号之间对应的信息;又例如,设定的提取规则为:提取与第一关键字信息在同一个水平上相距指定数量字符对应的两个位置之间的指定信息,则基于该提取规则,提取到的目标金融信息为:将与第一关键字信息水平向左相距指定数量字符对应的位置为第一位置,将与第一关键字信息水平向右相距指定数量字符对应的位置为第二位置,提取第一位置与第二位置之间对应的信息,确定为目标金融信息。这里需要说明的是,上述提供的提取规则仅为为了便于理解提供的两种具体提取规则,本申请对于提取规则不做具体限定。In this application, before the target financial information corresponding to the first keyword information is extracted from the financial information, an extraction rule may be set. When the target financial information is extracted, an extraction range is determined based on a preset rule and the first keyword information, thereby, The specified information within the extraction range is extracted, and the specified information is determined as the target financial information. For example, the set extraction rule is: extract the specified information between two periods (or other punctuation) adjacent to the first keyword information, based on the extraction rule, the target financial information extracted is the same as the first The corresponding information between two periods adjacent to the keyword information; for another example, the extraction rule is set to: extract the designation between two positions corresponding to a specified number of characters from the first keyword information on the same level Information, based on the extraction rule, the extracted target financial information is: the position corresponding to the specified number of characters from the first keyword information level left is designated as the first position, and the position corresponding to the first keyword information level is designated right from the level The position corresponding to the number character is the second position, and the corresponding information between the first position and the second position is extracted and determined as the target financial information. It should be noted that the extraction rules provided above are only two specific extraction rules provided for easy understanding, and this application does not specifically limit the extraction rules.
此外,本申请中,获取目标金融信息的具体方式还可以为:基于第一关键字信息,利用自然语言处理模型,从金融信息中提取出包含第一关键字信息的指定信息作为目标金融信息,和/或,从金融信息中提取出包含与第一关键字信息语义相近信息的指定信息作为目标金融信息。In addition, in the present application, the specific way to obtain the target financial information may be: based on the first keyword information, using natural language processing models to extract the specified information containing the first keyword information from the financial information as the target financial information, And / or, extracting, from the financial information, designated information containing information similar to the semantics of the first keyword information as target financial information.
具体的,利用自然语言处理模型从所述金融信息中提取与所述第一关键字信息对应的目标金融信息的过程为:首先,利用句法分析算法对所述金融信息进行语句切分处理,得到若干短句,其中,句法分析算法可以为句法结构分析(syntactic structure parsing)和/或依存关系分析(dependency parsing);然后,从所述若干短句中获取包含所述第一关键字信息的目标短句,从而,将所述目标短句确定为所述目标金融信息。Specifically, a process of extracting target financial information corresponding to the first keyword information from the financial information by using a natural language processing model is as follows: first, a sentence analysis process is performed on the financial information by using a syntax analysis algorithm to obtain A plurality of short sentences, wherein the syntax analysis algorithm may be syntactic structure analysis and / or dependency analysis; and then, obtain the target including the first keyword information from the plurality of short sentences A short sentence, thereby determining the target short sentence as the target financial information.
106、根据所述目标金融信息,确定当前经济形势。106. Determine the current economic situation based on the target financial information.
经济发展趋势受到多种环境、生活、自然资源、人们的消费等多方面因素的影响,而为能够较为准确的预测经济变化情况,在分析当前经济形势时,需要综合考虑多个维度的信息,这必然使得每次经济分析运算都需要耗费大量的人力成本。因此,为了节省人力成本,本申请提出可以预设建立经济分析模型,通过经济分析模型处理后,得到可以反映当前经济形势的信息,例如,利用预先建立的经济分析模型对所述目标金融信息进行 处理,得到经济曲线图,该经济曲线图即可反映当前经济形势。The economic development trend is affected by various factors such as environment, life, natural resources, and people's consumption. To be able to predict economic changes more accurately, when analyzing the current economic situation, it is necessary to comprehensively consider information from multiple dimensions. This inevitably makes every economic analysis calculation need to consume a lot of labor costs. Therefore, in order to save manpower costs, the present application proposes that an economic analysis model can be pre-established. After processing through the economic analysis model, information that can reflect the current economic situation is obtained. For example, a pre-established economic analysis model is used for the target financial information. After processing, an economic curve chart can be obtained, which can reflect the current economic situation.
具体的,该经济分析模型在建立时,综合考虑了多种影响经济发展的因素,并且还考虑到每个因素对经济发展的影响力,基于每个因素的影响力为每个因素分配不同的权重,从而再将基于这些具有不同权重的因素进行汇总,建立经济分析模型。其中,该经济分析模型可以经济学专家根据自身经验,配置经济分析模型中的各个参数,从而建立的该经济分析模型;或者,还可以是利用深度学习技术,经过训练学习后建立的;或者,还可是通过其他方式建立的,本申请对于该经济分析模型的建立方式不做具体限定。Specifically, when the economic analysis model was established, it comprehensively considered a variety of factors affecting economic development, and also considered the influence of each factor on economic development, and assigned different factors to each factor based on the influence of each factor. Weight, and then based on these factors with different weights are summarized to establish an economic analysis model. Among them, the economic analysis model can be established by economic experts according to their own experience by configuring various parameters in the economic analysis model; or, it can also be established after training and learning using deep learning techniques; or, It can also be established by other methods, and the application does not specifically limit the method of establishing the economic analysis model.
108、根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品。108. According to the current economic situation, push a designated wealth management product corresponding to the current economic situation.
具体的,不同理财产品对于经济形势的变化的敏感度不同,例如,若当前经济呈下滑趋势时,股票风险较高不易购买,而保险作为一种稳健形的理财产品,受经济波动的影响小,此时,可以向用户推送保险这种理财产品;若当前经济呈下滑趋势时,股票收益高回本快,比较适合购买,这种情况下,可以向用户推送股票这种理财产品。这里需要说明的是,上述两种情况,仅为本申请提供的具体举例,本申请中根据当前经济形势,推送与所述当前经济形势对应的指定理财产品不仅仅包括上述两种。Specifically, different financial products have different sensitivities to changes in the economic situation. For example, if the current economy is in a downward trend, stock risks are higher and it is not easy to buy. Insurance, as a robust financial product, is less affected by economic fluctuations. At this time, you can push the wealth management product such as insurance to the user; if the current economy is in a downward trend, the stock returns are high and the return is fast, which is more suitable for purchasing. In this case, you can push the stock wealth management product to the user. What needs to be explained here is that the above two situations are only specific examples provided in this application. In this application, according to the current economic situation, pushing a designated financial product corresponding to the current economic situation includes not only the above two situations.
本申请提供的技术方案,从金融信息中提取出相应的目标金融信息,从而根据这些目标金融信息,可以判断出当前经济形势,并基于当前经济形势,推荐与当前经济形势对应的理财产品。本申请提供的技术方案通过确定当前经济形势,考虑到经济形势变化对理财产品的收益和风险的影响,向用户推荐与当前经济形势对应的理财产品,使得推荐的理财产品更能符合用户的需求,从而提高向用户推荐理财产品的成功率。The technical solution provided in this application extracts the corresponding target financial information from the financial information, so that based on the target financial information, the current economic situation can be judged, and based on the current economic situation, a financial management product corresponding to the current economic situation is recommended. The technical solution provided in this application determines the current economic situation and considers the impact of changes in the economic situation on the returns and risks of wealth management products. It recommends wealth management products corresponding to the current economic situation to users, so that the recommended wealth management products can better meet the needs of users. , Thereby improving the success rate of recommending financial products to users.
可选的是,不同的用户可能对不同类型的理财产品感兴趣,例如,部分用户比较关注股票,有些用户经常购买基金产品,有些用户经常购买期货产品等等,考虑到此情况,为了保证向用户推荐的理财产品更加符合用户的购买习惯,从而进一步提高理财产品推荐的成功率,提高用户的体验性,结合前述实现方法,本申请进一步提供了另一种理财产品推荐的方法,如图2所述,该方法在执行步骤108根据所述当前经济形势,推送与所述当前经济形势对应的理财产品之前,还需要了解用户的理财习惯,即还需要执行如下步骤107:Optionally, different users may be interested in different types of financial products. For example, some users pay more attention to stocks, some users often buy fund products, and some users often buy futures products. Considering this situation, in order to ensure that The financial product recommended by the user is more in line with the purchasing habits of the user, thereby further improving the success rate of financial product recommendation and improving the user experience. In combination with the foregoing implementation methods, this application further provides another method for recommending financial products, as shown in Figure 2 According to the method, before executing step 108 according to the current economic situation and pushing a wealth management product corresponding to the current economic situation, the method also needs to understand the user's financial management habits, that is, it also needs to perform the following step 107:
107、获取用户理财信息。107. Obtain user financial information.
本申请中,用户理财信息包括但不限于:用户历史理财行为信息、用户历史消费信息、用户身份信息等。其中,用户历史理财行为信息可以包括但不限于:用户购买过的理财产品、购买金额、购买某种理财产品的次数等,用户搜索和浏览过的理财产品、搜索理财产品的次数等信息。用户历史消费信息可以包括但不限于:购买的产品、消费金额、消费时间、消费场所等信息。用户身份信息可以包括但不限于:用户姓名、用户身份证号或者护照号、年龄、工作情况等信息。In this application, the user financial information includes, but is not limited to, user historical financial behavior information, user historical consumption information, and user identity information. Among them, the user's historical financial behavior information may include, but is not limited to, information about the financial products that the user has purchased, the amount of money purchased, and the number of times a financial product has been purchased, the number of times that the user has searched and browsed, and the number of times that the financial product has been searched. The user's historical consumption information may include, but is not limited to, information about the product purchased, the amount of consumption, the time of consumption, and the place of consumption. The user identity information may include, but is not limited to: user name, user ID number or passport number, age, work situation and other information.
本申请中用户理财信息可以从用户信息数据库中获得。具体的,该用户信息数据库可以金融公司根据自身服务的用户信息建立的数据库,或者,还可以包括得到访问权限的其他金融公司的用户信息数据库等。User financial information in this application can be obtained from the user information database. Specifically, the user information database may be a database established by a financial company based on user information of its own service, or may also include user information databases of other financial companies that have obtained access rights.
另外,通过用户信息数据库中存储的信息量比较多,为了能够实现快速获取到某个指定用户对应的用户理财信息,每个用户都存在与之对应的用户标识,用户标识与用户理财信息在用户数据库中的关联存储,从而在用户信息数据中获取用户理财信息时,可以根据该用户标识,快速地查找到与该用户标识对应的用户理财信息。这里需要说明的,用户标识可以是用户登录名、用户ID号等,该用户标识可以是执行主体在执行本申请提供的理财产品推荐方法之前,用户通过交互界面向执行主体发送的。In addition, the amount of information stored in the user information database is relatively large. In order to be able to quickly obtain user financial information corresponding to a specific user, each user has a corresponding user ID. The user ID and the user financial information are stored in the user. Associated storage in the database, so that when user financial information is obtained in the user information data, the user financial information corresponding to the user ID can be quickly found based on the user ID. It should be noted here that the user identification may be a user login name, a user ID number, etc. The user identification may be sent by the user to the execution body through an interactive interface before the execution body executes the financial product recommendation method provided in this application.
这里需要说明的是,用户理财信息和当前经济形势是决定为用户推荐哪种理财产品的两种决定因素,在执行获取这两种参数对应步骤的过程中,没有逻辑上的先后顺序,步骤107获取用户理财信息可以在获取当前经济形势对应的步骤之前执行,即步骤107可以在步骤102之前执行;或者,步骤107还可以在执行主体获得当前经济形势之后在执行;或者,还可以同时执行这两种参数对应的步骤,也就是说,步骤107可以在步骤102或步骤104之后执行,或者,步骤107与步骤102或者步骤104或步骤106中的任一步骤与步骤107同时执行,本申请对于用户理财信息和当前经济形势这两个参数获取的先后顺序不作限定。What needs to be explained here is that the user's financial information and the current economic situation are two determinants of which financial product is recommended for the user. There is no logical sequence in the process of obtaining the corresponding steps of these two parameters, step 107 Obtaining user financial information can be performed before obtaining the step corresponding to the current economic situation, that is, step 107 can be performed before step 102; or, step 107 can also be performed after the executing entity obtains the current economic situation; or, this can be performed simultaneously The steps corresponding to the two parameters, that is, step 107 can be performed after step 102 or step 104, or any one of step 107 and step 102 or step 104 or step 106 and step 107 are performed simultaneously. The order in which the user's financial information and the current economic situation are obtained is not limited.
当综合考虑用户的理财喜好以及当前经济形势时,步骤108根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品包括为:根据所述当前经济形势以及所述用户理财信息,推送所述指定理财产品。When comprehensively considering the user's financial preferences and the current economic situation, step 108 of pushing a designated financial product corresponding to the current economic situation according to the current economic situation includes: according to the current economic situation and the user's financial information, Push the designated wealth management product.
可选的是,为实现提供给用户推荐理财产品被用户采纳的采纳率,保证获取到的当前经济形式的准确性是解决该问题的重要因素,而保证得到 的当前经济形式的准确性的关键参数是金融信息,得到的金融信息越准确,通过对金融信息的分析处理确定出的当前经济形式也就越准确,在此思路的引导下,针对于步骤102的实现,结合前述方法,进一步提供了另一种实现方式,其流程图如图3所示,步骤102获取金融信息具体包括:Optionally, in order to achieve the adoption rate of recommended financial products for users to adopt, ensuring the accuracy of the current economic form obtained is an important factor in solving this problem, and the key to ensuring the accuracy of the current economic form obtained is The parameter is financial information. The more accurate the obtained financial information is, the more accurate the current economic form determined through the analysis and processing of the financial information. Under the guidance of this idea, for the realization of step 102, combined with the foregoing method, further provide In another implementation manner, the flowchart is shown in FIG. 3, and obtaining financial information in step 102 specifically includes:
1021、获取预设URL(Uniform Resource Locator,统一资源定位符)指示的网络中的原始信息。1021: Obtain original information in a network indicated by a preset URL (Uniform Resource Locator, Uniform Resource Locator).
具体的,可以在执行主体内存储一些具有权威性的与财经信息相关的网络或APP(Application,计算机应用程序)的网址或者连接,在实现获取金融信息的过程中,可以通过访问这些网址或者连接,利用抓包工具抓取该网址指示的网页(或者APP)内的数据的快照文件或者网页的截图等,从而得到金融信息对应的原始信息。其中,这里需要说明的是,执行主体访问与财经信息相关的网站或APP越多,获得的原始信息也就越全面,从而,得到的金融信息也越全面准确。Specifically, some authoritative web or APP (Application, computer application) websites or links related to financial information can be stored in the execution body. In the process of obtaining financial information, you can access these web sites or links , Use a packet capture tool to capture a snapshot file of the data in the web page (or APP) indicated by the URL or a screenshot of the web page to obtain the original information corresponding to the financial information. Among them, what needs to be explained here is that the more the execution subject visits the website or APP related to financial information, the more comprehensive the original information obtained, and the more comprehensive and accurate the financial information obtained.
还需要说明的是的,执行主体在实现获取原始信息时,可以实时获取预设URL指示的网络中的原始信息;或者,还可以周期性地获取预设URL指示的网络中的原始信息。若要求得到的当前经济形势的准确率比较高,则执行主体可以执行实时获取预设URL指示的网络中的原始信息,以保证能够及时获得经济变化对应的金融信息,进而保证当前经济形式的准确率;若对于当前经济形式的准确率的要求相对低,要求运行速度相对高时,则执行主体可以执行周期获取预设URL指示的网络中的原始信息,从而可以减小对执行主体运行资源的占用,进而提高执行主体的运行速度。其中,执行主体执行获取预设URL指示的网络中的原始信息的周期可以根据实现需求设定,对此本申请不做限定。It should also be noted that, when the execution body obtains the original information, it can obtain the original information in the network indicated by the preset URL in real time; or it can also obtain the original information in the network indicated by the preset URL periodically. If the required accuracy rate of the current economic situation is relatively high, the executing entity may perform real-time acquisition of the original information in the network indicated by the preset URL to ensure that the financial information corresponding to economic changes can be obtained in time, thereby ensuring the accuracy of the current economic form. If the requirements for the accuracy of the current economic form are relatively low and the operating speed is relatively high, the executing agent can execute the cycle to obtain the original information in the network indicated by the preset URL, which can reduce the running resources of the executing agent. Occupation, thereby increasing the execution speed of the execution subject. The period during which the execution body executes acquiring the original information in the network indicated by the preset URL may be set according to implementation requirements, which is not limited in this application.
1022、根据预设的第二关键字信息,从所述原始信息中提取与所述第二关键字信息对应的金融信息。1022. According to the preset second keyword information, financial information corresponding to the second keyword information is extracted from the original information.
本申请中涉及的第二关键字信息是与经济和/或金融相关的词语,第二关键字信息可以包括但不限于:经济、金融、财经、股票、基金、房产、资产或固定资产,或者其他相关信息等。The second keyword information referred to in this application is words related to economics and / or finance. The second keyword information may include, but is not limited to, economics, finance, finance, stocks, funds, real estate, assets or fixed assets, or Other relevant information.
需要说明的是,从原始信息中提取与第二关键字信息对应的金融信息的具体实现过程与上述步骤104的实现过程相似,因此,对于步骤1022的具体实现过程在此不在赘述,步骤1022的实现请参考步骤104实现过程的说明。It should be noted that the specific implementation process of extracting the financial information corresponding to the second keyword information from the original information is similar to the implementation process of step 104 described above. Therefore, the specific implementation process of step 1022 will not be repeated here. For implementation, please refer to the description of step 104.
本申请进一步给出了实现上述理财产品推荐方法各步骤的装置。请参考图4所示,其为本申请实施例提供的一种理财产品推荐装置的功能方框图,该理财产品推荐装置具体包括:This application further provides a device for implementing each step of the above-mentioned financial product product recommendation method. Please refer to FIG. 4, which is a functional block diagram of a financial product recommendation device according to an embodiment of the present application. The financial product recommendation device specifically includes:
获取单元21,用于获取金融信息;An obtaining unit 21, configured to obtain financial information;
提取单元22,用于根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息;An extraction unit 22, configured to extract target financial information corresponding to the first keyword information from the financial information according to preset first keyword information;
确定单元23,用于根据所述目标金融信息,确定当前经济形势;A determining unit 23, configured to determine a current economic situation according to the target financial information;
推送单元24,用于根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品。The pushing unit 24 is configured to push a designated financial product corresponding to the current economic situation according to the current economic situation.
可选的是,本申请中,Optionally, in this application,
获取单元21,还可以用于获取用户理财信息。The obtaining unit 21 may also be used to obtain user financial information.
其中,所述用户理财信息包括:用户历史理财行为信息、用户历史消费信息、用户身份信息。Wherein, the user financial information includes: user historical financial behavior information, user historical consumption information, and user identity information.
推送单元24在执行所述根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品时,具体用于包括:根据所述当前经济形势以及所述用户理财信息,推送所述指定理财产品。When the pushing unit 24 executes the pushing of the designated financial product corresponding to the current economic situation according to the current economic situation, the pushing unit 24 is specifically configured to include: pushing the designated financial situation according to the current economic situation and the user financial information. Financial product.
可选的是,本申请中的获取单元21在执行获取金融信息时,具体用于:Optionally, when obtaining the financial information, the obtaining unit 21 in this application is specifically configured to:
获取预设URL指示的网络中的原始信息;Obtain the original information in the network indicated by the preset URL;
根据预设的第二关键字信息,从所述原始信息中提取与所述第二关键字信息对应的金融信息。According to the preset second keyword information, financial information corresponding to the second keyword information is extracted from the original information.
可选的是,本申请中提取单元22具体用于:基于预设规则以及第一关键字信息,确定提取范围,以及,将所述提取范围内的指定信息确定为所述目标金融信息;或者,Optionally, the extraction unit 22 in this application is specifically configured to determine an extraction range based on a preset rule and first keyword information, and determine the specified information within the extraction range as the target financial information; or ,
可选的是,本申请中提取单元22具体用于:基于所述第一关键字信息,利用自然语言处理算法获取与所述第一关键字信息对应的目标金融信息。Optionally, the extraction unit 22 in the present application is specifically configured to obtain a target financial information corresponding to the first keyword information by using a natural language processing algorithm based on the first keyword information.
本申请提供的技术方案,从金融信息中提取出相应的目标金融信息,从而根据这些目标金融信息,可以判断出当前经济形势,并基于当前经济形势,推荐与当前经济形势对应的理财产品。本申请提供的技术方案通过确定当前经济形势,考虑到经济形势变化对理财产品的收益和风险的影响,向用户推荐与当前经济形势对应的理财产品,使得推荐的理财产品更能符 合用户的需求,从而提高向用户推荐理财产品的成功率。The technical solution provided in this application extracts the corresponding target financial information from the financial information, so that based on the target financial information, the current economic situation can be judged, and based on the current economic situation, a financial management product corresponding to the current economic situation is recommended. The technical solution provided in this application determines the current economic situation and considers the impact of changes in the economic situation on the returns and risks of wealth management products. It recommends wealth management products corresponding to the current economic situation to users, so that the recommended wealth management products can better meet the needs of users. , Thereby improving the success rate of recommending financial products to users.
请参看图5,其为本申请实施例提供的一种计算机设备的组成框图。如图5所示,本申请实施例提供的计算机设备,包括存储器31、处理器32以及存储在所述存储器31中并可在所述处理器32上运行的计算机程序,所述处理器32执行所述计算机程序时实现前述任一项所述的理财产品推荐方法。Please refer to FIG. 5, which is a block diagram of a computer device according to an embodiment of the present application. As shown in FIG. 5, a computer device provided in an embodiment of the present application includes a memory 31, a processor 32, and a computer program stored in the memory 31 and executable on the processor 32, and the processor 32 executes The computer program implements the financial product recommendation method according to any one of the foregoing.
本申请提供的技术方案,从金融信息中提取出相应的目标金融信息,从而根据这些目标金融信息,可以判断出当前经济形势,并基于当前经济形势,推荐与当前经济形势对应的理财产品。本申请提供的技术方案通过确定当前经济形势,考虑到经济形势变化对理财产品的收益和风险的影响,向用户推荐与当前经济形势对应的理财产品,使得推荐的理财产品更能符合用户的需求,从而提高向用户推荐理财产品的成功率。The technical solution provided in this application extracts the corresponding target financial information from the financial information, so that based on the target financial information, the current economic situation can be judged, and based on the current economic situation, a financial management product corresponding to the current economic situation is recommended. The technical solution provided in this application determines the current economic situation and considers the impact of changes in the economic situation on the benefits and risks of wealth management products. It recommends wealth management products corresponding to the current economic situation to users, so that the recommended wealth management products can better meet the needs of users , Thereby improving the success rate of recommending financial products to users.
本申请实施例还提供了一种计算机非易失性可读存储介质,包括计算机可读指令,当计算机读取并执行所述计算机可读指令时,使得计算机执行上述任意一项理财产品推荐方法。An embodiment of the present application further provides a computer non-volatile readable storage medium, including computer-readable instructions. When the computer reads and executes the computer-readable instructions, the computer causes the computer to execute any one of the foregoing financial product recommendation methods. .
本申请提供的技术方案,从金融信息中提取出相应的目标金融信息,从而根据这些目标金融信息,可以判断出当前经济形势,并基于当前经济形势,推荐与当前经济形势对应的理财产品。本申请提供的技术方案通过确定当前经济形势,考虑到经济形势变化对理财产品的收益和风险的影响,向用户推荐与当前经济形势对应的理财产品,使得推荐的理财产品更能符合用户的需求,从而提高向用户推荐理财产品的成功率。所属领域的技术人员可以清楚地了解到,为描述的方便和简洁,上述描述的系统,装置和单元的具体工作过程,可以参考前述方法实施例中的对应过程,在此不再赘述。The technical solution provided in this application extracts the corresponding target financial information from the financial information, so that based on the target financial information, the current economic situation can be judged, and based on the current economic situation, a financial management product corresponding to the current economic situation is recommended. The technical solution provided in this application determines the current economic situation and considers the impact of changes in the economic situation on the returns and risks of wealth management products. It recommends wealth management products corresponding to the current economic situation to users, so that the recommended wealth management products can better meet the needs of users. , Thereby improving the success rate of recommending financial products to users. Those skilled in the art can clearly understand that, for the convenience and brevity of description, the specific working processes of the systems, devices, and units described above can refer to the corresponding processes in the foregoing method embodiments, and are not repeated here.
在本申请所提供的几个实施例中,应该理解到,所揭露的系统,装置和方法,可以通过其它的方式实现。例如,以上所描述的装置实施例仅仅是示意性的,例如,所述单元的划分,仅仅为一种逻辑功能划分,实际实现时可以有另外的划分方式,例如,多个单元或组件可以结合或者可以集成到另一个系统,或一些特征可以忽略,或不执行。另一点,所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些接口,装置或单元的间接耦合或通信连接,可以是电性,机械或其它的形式。In the several embodiments provided in this application, it should be understood that the disclosed systems, devices, and methods may be implemented in other ways. For example, the device embodiments described above are only schematic. For example, the division of the unit is only a logical function division. In actual implementation, there may be another division manner. For example, multiple units or components may be combined. Or it can be integrated into another system, or some features can be ignored or not implemented. In addition, the displayed or discussed mutual coupling or direct coupling or communication connection may be indirect coupling or communication connection through some interfaces, devices or units, which may be electrical, mechanical or other forms.
所述作为分离部件说明的单元可以是或者也可以不是物理上分开的, 作为单元显示的部件可以是或者也可以不是物理单元,即可以位于一个地方,或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。The units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, which may be located in one place, or may be distributed on multiple network units. Some or all of the units may be selected according to actual needs to achieve the objective of the solution of this embodiment.
另外,在本申请各个实施例中的各功能单元可以集成在一个处理单元中,也可以是各个单元单独物理存在,也可以两个或两个以上单元集成在一个单元中。上述集成的单元既可以采用硬件的形式实现,也可以采用硬件加软件功能单元的形式实现。In addition, each functional unit in each embodiment of the present application may be integrated into one processing unit, or each of the units may exist separately physically, or two or more units may be integrated into one unit. The above integrated unit may be implemented in the form of hardware, or in the form of hardware plus software functional units.
上述以软件功能单元的形式实现的集成的单元,可以存储在一个计算机可读取存储介质中。上述软件功能单元存储在一个存储介质中,包括若干指令用以使得一台计算机装置(可以是个人计算机,服务器,或者网络装置等)或处理器(Processor)执行本申请各个实施例所述方法的部分步骤。而前述的存储介质包括:U盘、移动硬盘、只读存储器(Read-Only Memory,ROM)、随机存取存储器(Random Access Memory,RAM)、磁碟或者光盘等各种可以存储程序代码的介质。The above integrated unit implemented in the form of a software functional unit may be stored in a computer-readable storage medium. The above software functional unit is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) or a processor to execute the methods described in the embodiments of the present application. Some steps. The foregoing storage media include: U disks, mobile hard disks, read-only memories (ROMs), random access memories (RAMs), magnetic disks or compact discs and other media that can store program codes .
以上所述仅为本申请的较佳实施例而已,并不用以限制本申请,凡在本申请的精神和原则之内,所做的任何修改、等同替换、改进等,均应包含在本申请保护的范围之内。The above are only preferred embodiments of this application, and are not intended to limit this application. Any modification, equivalent replacement, or improvement made within the spirit and principle of this application shall be included in this application Within the scope of protection.

Claims (20)

  1. 一种理财产品推荐方法,其特征在于,所述方法包括:A financial product recommendation method, characterized in that the method includes:
    获取金融信息;Obtain financial information;
    根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息;Extracting target financial information corresponding to the first keyword information from the financial information according to preset first keyword information;
    根据所述目标金融信息,确定当前经济形势;Determining the current economic situation based on the target financial information;
    根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品。According to the current economic situation, a designated wealth management product corresponding to the current economic situation is pushed.
  2. 根据权利要求1所述的方法,其特征在于,The method according to claim 1, wherein:
    在所述根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品之前,所述方法还包括:获取用户理财信息;Before the pushing a designated financial product corresponding to the current economic situation according to the current economic situation, the method further includes: obtaining user financial information;
    所述根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品包括:根据所述当前经济形势以及所述用户理财信息,推送所述指定理财产品。The pushing a designated financial product corresponding to the current economic situation according to the current economic situation includes: pushing the designated financial product according to the current economic situation and the user financial information.
  3. 根据权利要求2所述的方法,其特征在于,所述用户理财信息包括:用户历史理财行为信息、用户历史消费信息、用户身份信息。The method according to claim 2, wherein the user's financial management information comprises: user historical financial behavior information, user historical consumption information, and user identity information.
  4. 根据权利要求1所述的方法,其特征在于,所述获取金融信息包括:The method according to claim 1, wherein the obtaining financial information comprises:
    获取预设统一资源定位符指示的网络中的原始信息;Obtaining the original information in the network indicated by the preset uniform resource locator;
    根据预设的第二关键字信息,从所述原始信息中提取与所述第二关键字信息对应的所述金融信息。According to the preset second keyword information, the financial information corresponding to the second keyword information is extracted from the original information.
  5. 根据权利要求1所述的方法,其特征在于,所述根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息,包括:The method according to claim 1, wherein the extracting target financial information corresponding to the first keyword information from the financial information according to preset first keyword information comprises:
    基于预设规则以及所述第一关键字信息,确定提取范围;Determining an extraction range based on a preset rule and the first keyword information;
    将所述提取范围内的指定信息确定为所述目标金融信息。The specified information within the extracted range is determined as the target financial information.
  6. 根据权利要求1所述的方法,其特征在于,所述根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息,包括:The method according to claim 1, wherein the extracting target financial information corresponding to the first keyword information from the financial information according to preset first keyword information comprises:
    利用句法分析算法对所述金融信息进行语句切分处理,得到若干短句;Use sentence analysis algorithm to perform sentence segmentation processing on the financial information to obtain several short sentences;
    从所述若干短句中获取包含所述第一关键字信息的目标短句;Obtaining a target short sentence containing the first keyword information from the short sentences;
    将所述目标短句确定为所述目标金融信息。The target short sentence is determined as the target financial information.
  7. 根据权利要求1所述的方法,其特征在于,所述根据所述目标金融信息,确定当前经济形势,包括:The method according to claim 1, wherein determining the current economic situation based on the target financial information comprises:
    利用预先建立的经济分析模型对所述目标金融信息进行处理,得到经济曲线图。The pre-established economic analysis model is used to process the target financial information to obtain an economic curve chart.
  8. 一种理财产品推荐装置,其特征在于,所述装置包括:A financial product recommendation device, characterized in that the device includes:
    获取单元,用于获取金融信息;An obtaining unit for obtaining financial information;
    提取单元,用于根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息;An extraction unit, configured to extract target financial information corresponding to the first keyword information from the financial information according to preset first keyword information;
    确定单元,用于根据所述目标金融信息,确定当前经济形势;A determining unit, configured to determine a current economic situation according to the target financial information;
    推送单元,用于根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品。The pushing unit is configured to push a designated financial product corresponding to the current economic situation according to the current economic situation.
  9. 根据权利要求8所述的理财产品推荐装置,其特征在于,The financial product recommendation device according to claim 8, wherein:
    在所述推送单元用于根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品之前,所述获取单元,还用于获取用户理财信息;Before the pushing unit is configured to push a designated financial product corresponding to the current economic situation according to the current economic situation, the obtaining unit is further configured to obtain user financial management information;
    所述推送单元用于根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品,具体执行:根据所述当前经济形势以及所述用户理财信息,推送所述指定理财产品。The pushing unit is configured to push a designated financial product corresponding to the current economic situation according to the current economic situation. Specifically, the pushing unit may push the designated financial product according to the current economic situation and the user financial information.
  10. 根据权利要求9所述的理财产品推荐装置,其特征在于,所述用户理财信息包括:用户历史理财行为信息、用户历史消费信息、用户身份信息。The device for recommending wealth management products according to claim 9, wherein the user wealth management information includes: historical wealth management behavior information of the user, historical consumption information of the user, and identity information of the user.
  11. 根据权利要求8所述的理财产品推荐装置,其特征在于,所述获取单元,用于获取金融信息时,具体包括:The financial product recommendation device according to claim 8, wherein the obtaining unit, when used for obtaining financial information, specifically comprises:
    获取预设统一资源定位符指示的网络中的原始信息;Obtaining the original information in the network indicated by the preset uniform resource locator;
    根据预设的第二关键字信息,从所述原始信息中提取与所述第二关键字信息对应的所述金融信息。According to the preset second keyword information, the financial information corresponding to the second keyword information is extracted from the original information.
  12. 根据权利要求8所述的理财产品推荐装置,其特征在于,所述提取单元用于根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息时,具体用于:The financial product recommendation device according to claim 8, wherein the extraction unit is configured to extract a target corresponding to the first keyword information from the financial information according to preset first keyword information. When financial information is used specifically:
    基于预设规则以及所述第一关键字信息,确定提取范围;Determining an extraction range based on a preset rule and the first keyword information;
    将所述提取范围内的指定信息确定为所述目标金融信息。The specified information within the extracted range is determined as the target financial information.
  13. 根据权利要求8所述的理财产品推荐装置,其特征在于,所述提 取单元用于根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息时,具体用于:The financial product recommendation device according to claim 8, wherein the extraction unit is configured to extract a target corresponding to the first keyword information from the financial information according to preset first keyword information. When financial information is used specifically:
    利用句法分析算法对所述金融信息进行语句切分处理,得到若干短句;Use sentence analysis algorithm to perform sentence segmentation processing on the financial information to obtain several short sentences;
    从所述若干短句中获取包含所述第一关键字信息的目标短句;Obtaining a target short sentence containing the first keyword information from the short sentences;
    将所述目标短句确定为所述目标金融信息。The target short sentence is determined as the target financial information.
  14. 根据权利要求8所述的理财产品推荐装置,其特征在于,所述确定用于根据所述目标金融信息,确定当前经济形势时,具体用于:The financial product recommendation device according to claim 8, wherein the determining is used to determine the current economic situation based on the target financial information, and is specifically used to:
    利用预先建立的经济分析模型对所述目标金融信息进行处理,得到经济曲线图。The pre-established economic analysis model is used to process the target financial information to obtain an economic curve chart.
  15. 一种计算机设备,包括存储器、处理器以及存储在所述存储器中并可在所述处理器上运行的计算机程序,其特征在于,所述处理器执行所述计算机程序时,实现如下步骤:A computer device includes a memory, a processor, and a computer program stored in the memory and executable on the processor. The computer device is characterized in that when the processor executes the computer program, the following steps are implemented:
    获取金融信息;Obtain financial information;
    根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息;Extracting target financial information corresponding to the first keyword information from the financial information according to preset first keyword information;
    根据所述目标金融信息,确定当前经济形势;Determining the current economic situation based on the target financial information;
    根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品。According to the current economic situation, a designated wealth management product corresponding to the current economic situation is pushed.
  16. 根据权利要求15所述的计算机设备,其特征在于,The computer device according to claim 15, wherein:
    在执行所述根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品的步骤之前,所述处理器执行所述计算机程序时,还实现如下步骤:Before executing the step of pushing a designated financial product corresponding to the current economic situation according to the current economic situation, when the processor executes the computer program, the following steps are also implemented:
    获取用户理财信息;Get user financial information;
    其中,执行所述根据所述当前经济形势,推送与所述当前经济形势对应的指定理财产品的步骤,具体包括:根据所述当前经济形势以及所述用户理财信息,推送所述指定理财产品。Wherein, performing the step of pushing a designated financial product corresponding to the current economic situation according to the current economic situation specifically includes: pushing the designated financial product according to the current economic situation and the user financial information.
  17. 根据权利要求15所述的计算机设备,其特征在于,所述处理器执行所述计算机程序时,实现所述获取金融信息的步骤,具体包括:The computer device according to claim 15, wherein when the processor executes the computer program, the step of obtaining the financial information specifically includes:
    获取预设统一资源定位符指示的网络中的原始信息;Obtaining the original information in the network indicated by the preset uniform resource locator;
    根据预设的第二关键字信息,从所述原始信息中提取与所述第二关键字信息对应的所述金融信息。According to the preset second keyword information, the financial information corresponding to the second keyword information is extracted from the original information.
  18. 根据权利要求15所述的计算机设备,其特征在于,所述处理器 执行所述计算机程序时,实现所述根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息的步骤,具体包括:The computer device according to claim 15, wherein when the processor executes the computer program, the processor is configured to extract the first keyword information from the financial information and the first keyword information according to preset first keyword information. The steps of the target financial information corresponding to the keyword information include:
    基于预设规则以及所述第一关键字信息,确定提取范围;Determining an extraction range based on a preset rule and the first keyword information;
    将所述提取范围内的指定信息确定为所述目标金融信息。The specified information within the extracted range is determined as the target financial information.
  19. 根据权利要求15所述的计算机设备,其特征在于,所述处理器执行所述计算机程序时,实现所述根据预设的第一关键字信息,从所述金融信息中提取与所述第一关键字信息对应的目标金融信息的步骤,具体包括:The computer device according to claim 15, wherein when the processor executes the computer program, the processor is configured to extract the first keyword information from the financial information and the first keyword information according to preset first keyword information. The steps of the target financial information corresponding to the keyword information include:
    利用句法分析算法对所述金融信息进行语句切分处理,得到若干短句;Use sentence analysis algorithm to perform sentence segmentation processing on the financial information to obtain several short sentences;
    从所述若干短句中获取包含所述第一关键字信息的目标短句;Obtaining a target short sentence containing the first keyword information from the short sentences;
    将所述目标短句确定为所述目标金融信息。The target short sentence is determined as the target financial information.
  20. 一种计算机非易失性可读存储介质,其特征在于,包括计算机可读指令,当计算机读取并执行所述计算机可读指令时,使得计算机执行如权利要求1-7任一项所述的方法。A computer non-volatile readable storage medium, comprising computer-readable instructions, and when the computer reads and executes the computer-readable instructions, causes the computer to execute the method according to any one of claims 1-7 Methods.
PCT/CN2018/110382 2018-06-28 2018-10-16 Financial product recommendation method and apparatus, computer device, and readable storage medium WO2020000782A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201810687304.8 2018-06-28
CN201810687304.8A CN109242690A (en) 2018-06-28 2018-06-28 Finance product recommended method, device, computer equipment and readable storage medium storing program for executing

Publications (1)

Publication Number Publication Date
WO2020000782A1 true WO2020000782A1 (en) 2020-01-02

Family

ID=65072189

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2018/110382 WO2020000782A1 (en) 2018-06-28 2018-10-16 Financial product recommendation method and apparatus, computer device, and readable storage medium

Country Status (2)

Country Link
CN (1) CN109242690A (en)
WO (1) WO2020000782A1 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN111461893B (en) * 2020-04-01 2023-07-21 江苏德绅智股权投资有限公司 Financial product pushing method and system based on blockchain
CN113935880A (en) * 2021-10-26 2022-01-14 平安科技(深圳)有限公司 Policy recommendation method, device, equipment and storage medium

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105260938A (en) * 2015-10-28 2016-01-20 平安科技(深圳)有限公司 Intelligent financial management method and device
CN105302887A (en) * 2015-10-15 2016-02-03 百度在线网络技术(北京)有限公司 Information pushing method and pushing apparatus
CN105488163A (en) * 2015-11-30 2016-04-13 百度在线网络技术(北京)有限公司 Information pushing method and apparatus

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105302887A (en) * 2015-10-15 2016-02-03 百度在线网络技术(北京)有限公司 Information pushing method and pushing apparatus
CN105260938A (en) * 2015-10-28 2016-01-20 平安科技(深圳)有限公司 Intelligent financial management method and device
CN105488163A (en) * 2015-11-30 2016-04-13 百度在线网络技术(北京)有限公司 Information pushing method and apparatus

Also Published As

Publication number Publication date
CN109242690A (en) 2019-01-18

Similar Documents

Publication Publication Date Title
US11334635B2 (en) Domain specific natural language understanding of customer intent in self-help
US10360631B1 (en) Utilizing artificial intelligence to make a prediction about an entity based on user sentiment and transaction history
Dingli et al. An intelligent framework for website usability
WO2020164276A1 (en) Webpage data crawling method, apparatus and system, and computer-readable storage medium
US11263277B1 (en) Modifying computerized searches through the generation and use of semantic graph data models
CN108021651B (en) Network public opinion risk assessment method and device
CN108875059B (en) Method and device for generating document tag, electronic equipment and storage medium
CN102207936B (en) Method and system for indicating content change of electronic document
CN107102993B (en) User appeal analysis method and device
US10713625B2 (en) Semi-automatic object reuse across application parts
CN111309910A (en) Text information mining method and device
CN112950249A (en) Method and system for processing advertisement flow data, electronic equipment and storage medium
US20230161947A1 (en) Mathematical models of graphical user interfaces
CN111782793A (en) Intelligent customer service processing method, system and equipment
WO2020000782A1 (en) Financial product recommendation method and apparatus, computer device, and readable storage medium
CN110362662A (en) Data processing method, device and computer readable storage medium
JP2023544925A (en) Data evaluation methods, training methods and devices, electronic equipment, storage media, computer programs
WO2022007798A1 (en) Data display method and apparatus, terminal device and storage medium
CN107527289B (en) Investment portfolio industry configuration method, device, server and storage medium
CN107665442B (en) Method and device for acquiring target user
KR102299525B1 (en) Product Evolution Mining Method And Apparatus Thereof
CN111882224A (en) Method and device for classifying consumption scenes
Siddiqui et al. Quality Prediction of Wearable Apps in the Google Play Store.
CN111144122A (en) Evaluation processing method, evaluation processing device, computer system, and medium
CN112115981B (en) Embedding evaluation method and embedding evaluation system for social network bloggers

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 18924551

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 18924551

Country of ref document: EP

Kind code of ref document: A1