WO2019224589A1 - Three-dimensional (3d) collapsible advertising display - Google Patents

Abstract

This invention discloses a three-dimensional (3D) collapsible advertising display which is adapted to replicate any product or packaging of a product for advertising purposes, with low manufacturing cost. This display is very light in weight and easily mountable even on a vehicle for mobile advertising or can be permanently fixed in any location. It is developed in many different shapes and sizes. The skeleton/structure of the advertising display is made by means of either of two special moulding mechanisms. A skeleton/structure made as such is wound by a flexible wire to build a wire frame which is wrapped up with a jacket with pre-printed advertising material on it. Depending on the size of the intended display (large or small) the moulding method (adjustable moulding or fixed moulding method) and the devices varies. The three-dimensional displays are collapsible for the ease of storage and transportation.

Description

Three-dimensional (3D) collapsible advertising display

Title of the Invention: Three-dimensional (3D) collapsible advertising display

Technical Field

The present invention relates to the field of advertising, particularly related to making a three-dimension collapsible product replicate for outdoor or indoor advertising to promote different types of products or goods.

Background Art

Advertising is an essential marketing tool in any business. The enterprises are constantly in search of cost-effective ways of advertising. There are many advertising media and each has its own traditional methods of advertising such as magazines, news papers, posters, handbills, hoardings, radio, TV, web, etc... In addition to that, due to the advancement of digital technology, many new devices such as large LCD or LED displays, etc ... are being used for advertising.

Technical Problem

Even though various strategies and techniques are used for advertising, there are only a few three-dimensional display systems have been used in the advertising industry, where the three-dimensionality has been achieved by inflating air or by filling a liquid into an airtight or waterproof object. Such display systems do not last long due to air or liquid leaking and evaporations and loose their original shape and size. One of the most prominent drawbacks in these displays is that they occupy large space in storing when they are not used in advertising. Transporting such displays from one location to another location is very cumbersome and expensive. The initial investments in creating moulds for such displays are also very high. Another problem is reassembling and inflating them at different locations is time consuming; labor intensive and very expensive. Even if they are set-up in a location, a lot of effort has to be made to maintain them in a proper manner. Illuminating inside these display systems are not possible due to above factors.

Apart from that, the electronic displays which are highly used nowadays for advertising are not truly three-dimensional, though they virtually display three-dimensional images. However, those LCD or LED display screens are limited in size and cannot be used on all terrains.

The flashy electronic displays used for the same purpose also have many disadvantages such as high production cost, high set-up time, difficulty in operation due to fragility and maintenance cost whereas this invention is a low-cost solution for product advertising.

Solution to Problem

The invention employs a collapsible advertising display which can be folded at any time with minimum effort so that the advertising display can be easily stored or transported. The invention creates a true three-dimensional display which is similar or identical to the shape of the actual product being marketed in the market. Moreover, the three-dimensional display is much bigger than the real product such that it captures the attention of the public very easily. No liquid or air is required to inflate the display as it is expanded by a special device called vertical expander. The wireframe of the display is made using flexible wire and reinforced with a weatherproof, stretchable, translucent cloth/jacket with pre-printed advertisements. The jacket is tailored according to the shape of the real product and is wrapped around the wireframe, while maintaining shape of the real product being replicated and displayed. It can be used indoor and outdoor in any weather condition. Advantageous Effects of Invention

This invention presents a revolutionary system of manufacturing a three-dimensional collapsible advertising display using uniquely designed two moulding methods. These moulding methods are capable of building a skeleton/structure and a wireframe similar to a real product, in any size and any shape. After the wireframe is built, a jacket, tailored according to the shape of the real product, with pre-printed advertising material on it, is worn on to the wireframe. Thus, the three-dimensional collapsible advertising display which looks similar to the real product is made. Electronically controlled time based switching and electronic lighting system can be fixed inside the three-dimensional display to create optical illusions with more realistic effects such as liquid floating inside a bottle etc ... . Another advantage is that this display system can be made in many sizes to fix in any location, demanded by the advertiser; it can be collapsed any time for easy transportation. Such displays can be mounted on one vehicle and can be expanded and folded one by one in a synchronized manner to attract public attention.

Three-dimensional displays made out of either of moulding methods in the size of 2 or 3feet can be hanged in shops, restaurants or alike places. Mega size display units can be collapsed and moved from one location to another easily or fixed on a permanent location. Collapsed displays are expanded and displayed as and when necessary.

Collapsible billboards can be made using either of the two moulding methods, so that they can be collapsed and moved to required locations and expanded for advertising purposes. When such three-dimensional collapsible billboard displays a single product on it, the advertising material is printed on its jacket. Such billboards are improved to have two advertising areas on either side of display object to provide more details of the product being advertised.

There are many real products which can be replicated using either of the two moulding methods to build three-dimensional collapsible displays. Some of them are listed below.

1. 3D Milk Powder Box

2. 3D Cola Bottle 3. 3D Bag

4. 3D Biscuit Packet

5. 3D Elliptical Bottle

6. 3D Tire

7. 3D Biscuit Tin

8. 3D Cola Can

9. 3D Jam Bottle

10. 3D gas Can

11. 3D Litre Can

12. 3D Yoghurt Cup

13. 3D Longneck Bottle

14. 3D Mobile Phone

15. 3D Vehicle Mounted Display

16. 3D Multiple Display Platform

Disclosure of the Invention

Basically the invention is a three-dimensional collapsible display of a real product made using a special moulding method. The three-dimensional display has two main parts, i.e. wireframe and pre-printed jacket. In the first stage, the skeleton/structure of the real product intended to be replicated is developed in a mould and a wireframe is built on the skeleton/structure. In the second stage, the wireframe is dressed with a pre-printed jacket tailored according to the shape of the real product..

Either of two special moulding methods, i.e. adjustable moulding method or fixed moulding method, is used to build the skeleton/structure and the wireframe of the collapsible display of a real product in any size in its identical or similar shape. The adjustable moulding method is applied to build a skeleton and wireframe of large size collapsible displays whereas fixed moulding method is applied to build a structure and wireframe of small and medium sized collapsible displays. The selection of the moulding method is based on the required size of the three-dimensional display. Brief Description of Drawings

The invention is shown in the following figures (Fig. 1 - 28) which are not drawn to scale.

Fig. 1 shows the adjustable moulding device (1).

Fig. 2 shows main telescopic pipe (2) and sub-telescopic arms of the adjustable moulding device (1).

Fig. 3 shows the way a sub-telescopic arm (3) is fixed to a connecting ring (12)

Fig. 4 shows parts of sub-telescopic arm (3) and the block (15) at the small end of the sub- telescopic arm (3) in enlarged view with a moulding wire (17).

Fig. 5 is a view of an adjustable moulding device (1) with top inner plate (18) and bottom inner plate (19).

Fig. 6 shows a front view of right roller bearing (5), right circular plate (8), cross plate (9) and bottom inner plate (19).

Fig. 7 is the adjustable moulding device (1) with its sub-telescopic arms (3) extended, rotated and locked with ring locks (13) to create the skeleton of the display.

Fig. 8 is the adjustable moulding device (1) with wireframe (24) built on it.

Fig. 9 shows how the pre-tailored jacket (25) is fitted on to the wireframe (24) on the adjustable moulding device (1).

Fig. 10 shows the three-dimensional collapsible display ready to be removed from the adjustable moulding device (1).

Fig. 11 shows partly collapsed three-dimensional display (26) on the adjustable moulding device (1).

Fig. 12 shows fully collapsed three-dimensional display (26) removed from the adjustable moulding device (1). Fig. 13 shows a three-dimensional collapsible advertising display built using the adjustable moulding method.

Fig. 14 is a three-dimensional collapsible display with top lid (27) and bottom (28) fixed on to it and straightened using vertical expander (29).

Fig. l4a show a set of three-dimensional collapsible displays with different top lids (27) and bottoms (28).

Fig. 15 is a fully collapsed three dimensional display.

Fig. 16 shows apparatus used to build a three dimensional collapsible display in fixed moulding method.

Fig. 17 is an enlarged view of a mould structure rib (40) used in fixed moulding method.

Fig. 18 shows a wireframe (55) built in the fixed moulding method.

Fig. 19 shows apparatus used in building a high tension wireframe (58) in fixed moulding method.

Fig. 20 is a high tension wireframe (58) built using fixed moulding method.

Fig. 21 shows how a pre-tailored jacket (59) is fitted on to a wireframe built in the fixed moulding method.

Fig. 22 shows a combination of adjustable moulding method and fixed moulding method used to build three dimensional display using different shapes of mould structure ribs (40).

Fig. 23 shows sample displays of bottles which can be made using the combination of adjustable and fixed moulding methods.

Fig. 24 shows a set of three dimensional displays in their extended state and collapsed state.

Fig. 25 shows the application of vertical expander (29) and hydraulic telescopic vertical expander (69) depending on the height of a display.

Fig. 26 shows some three-dimensional collapsible displays such as gas cylinder, jam bottle, cola can, yoghurt cup, mobile phone, etc... built by either of the two moulding methods. (The collapsed state of a display is shown by a right arrow). Fig. 27 shows a novel collapsible advertising unit comprising a three-dimensional collapsible display (70), two display boards (71), spring loaded rollers (74), etc...

Fig. 28 is a three-dimensional collapsible display built as a part of a real product

Fig. 29 shows some application of a three-dimensional collapsible display for advertising.

Fig. 30 shows a three dimensional collapsible display platform (75) with multiple three- dimensional collapsible displays (76).

Detailed Description of the Invention

Depending on the size of the real product being modeled or replicated, the three-dimensional collapsible advertising display is made by apply either of two moulding methods, i.e. adjustable moulding method or fixed moulding method described below. Each method has its own apparatus and devices to create the shape and size of the intended three dimensional advertising display with the help of a flexible wire wrapped around a skeleton/structure. Thus, the invention comprises two moulding methods which create the skeleton/structure and wireframe of the collapsible display, apparatus and devices related to moulding methods and three-dimensional collapsible advertising display which is built by moulding methods.

Adjustable Moulding Method

The adjustable moulding method is used to make comparatively larger three-dimensional collapsible displays of any size and shape, replicating a real product for advertising purposes. It is more convenient to make three-dimensional displays having the height from 6 feet to very large sizes using this moulding method, which deploys specially designed device to achieve such output.

As shown in Fig. 1, the adjustable moulding method comprises a moulding device (1) which is adapted to build a wireframe for a three-dimensional collapsible advertising display. The moulding device (1) is mainly comprised of an adjustable main telescopic pipe (2), adjustable sub telescopic arms (3), a left roller bearing (4), a right roller bearing (5) and two mould stands (6). The two mould stands (6) hold the rest of the components of the moulding device (1) horizontally to the ground by two left and right roller bearings (4, 5). The two roller bearings (4, 5) enable the device to be rotated around its horizontal axis. A left circular plate (7) is permanently fixed to the left roller bearing (4) whereas a right circular plate (8) is permanently fixed to the right roller bearing (5) of the adjustable moulding device (1). A cross plate (9) is fixed to the bottom circular plate (8).

As shown in Fig. 2, the main telescopic pipe (2) atcs as the expandable center axis of the adjustable moulding device (1). It has a set of pipe locks (10) to avoid the pipes collapsing down when it is raised to the required height. Similarly the sub-telescopic arms (3) are expandable and have arm locks (11) to avoid collapsing when they are raised. The sub- telescopic arms (3) are connected to the main telescopic pipe (2) by means of connecting rings (12) which are movable along and rotatable around the main telescopic pipe (2).

As shown in Fig. 3, the connecting rings (12) have ring-locks (13) to position and lock the connecting rings around the main telescopic pipe (2). Thus, the connecting ring-locks (13) stop the self-movement of the connecting rings (12). The sub-telescopic arms (3) are hinged to the connecting rings (12) by means of sub arm joiners (14) which allow the sub-telescopic arms (3) to be straightened perpendicular to the main telescopic pipe (2) or to be bended parallel to the main telescopic pipe (2). The sub-telescopic arms (3) are straightened, extended and locked using arm locks (11) in varying lengths in order to create the shape of the outer surface of the real product. As many as sub-telescopic arms (3) are introduced to the main telescopic pipe (2) in order to achieve the desired shape of the real product.

As shown in Fig. 4, the sub-telescopic arm (3) is equipped with a block (15) at the small end of each sub-telescopic arm (3). This block (15) is grooved to have an interlocking slot (16) which is deep enough to retain a moulding wire (17) and wide enough to place the moulding wire (17) horizontally or diagonally. The moulding wire (17) is a string like flexible matter made out of steel, plastic, cane or any other material. The gauge of the moulding wire (17) depends on the required size and the stability of the intended display.

As shown in Fig. 5, a top inner plate (18) is temporary mounted to the left circular plate (7) whereas a bottom inner plate (19) is temporary mounted to the cross plate (9) which is permanently fixed to right circular plate (8) in the adjustable moulding device (1), until the wireframe is built. Both top inner plate (18) and bottom inner plate (19) have wire connecting points (20) to which the moulding wire (17) is fasten when creating the wireframe. The moulding wire (17) is traversed through the interlocking slot (16) when building the collapsible display.

As shown in Fig. 6, the cross plate (9) has four cross arms (21) and a series of holes (22) on each arm (21). The bottom inner plate (19) is temporarily mounted to cross plate (9) from the left side of cross plate (9) using four bolts fasten in corresponding holes (22) on the four cross arms (21) in the cross plate (9) in a manner where the cross plate (9) becomes outside to the wireframe. The bottom inner plate (19) has a hole (23) larger enough to remove the main telescopic pipe (20 with folded sub-telescopic arms (3) through the hole (23) which is larger enough to insert a hand to unlock sub-telescopic arms (3).

Whenever a real product needs to be displayed in a size larger than its actual size for advertising purposes, the wireframe of the display is made in the first stage using the adjustable moulding device (1). A top inner plate (18) and bottom inner plate (19) are fixed to the left circular plate (7) and to cross plate (9) respectively. The main telescopic pipe (2) is extended to the desired height of the display and locked with its locks (10).

In order to create the shape of the real product, the sub-telescopic arms (3) are positioned in a line with regular gaps on the main telescopic pipe (2), extended and locked with arm locks (11) in different heights to represent the shape (width and depth) of the real product as shown in Fig. 5. Then sub-telescopic arms (3) are rotated clockwise in equal angles using the connecting rings (12) and are locked using ring locks (13) as shown in Fig. 7. Thus, the extended length of sub-telescopic arms (3) determines the shape of the product being replicated by the three-dimensional display. As shown in Fig. 8, once the shape is built in the adjustable moulding device (1), the moulding wire (17) is fasten to the moulding wire connecting point (20) located in the inner plate (18 or 19) and the moulding wire (17) is wound clockwise through the interlocking slots (16) in the blocks (15) from one end to the other end of the main telescopic pipe (2), building a wireframe (24) of the actual product. The remaining end of the moulding wire (17) is fasten in the wire connecting point (20) available in the other inner plate (19 or 18). This is easily done by rotating entire device around the roller bearings (4, 5) at either ends of the moulding devise (1).

As shown in Fig. 9, once the wireframe (24) is built, it is dressed with a jacket (25), tailored according to the shape of the real product, on which the required advertisements or get-up of the real product is pre-printed. The jacket (25) is fitted to the wireframe (24) firmly using a suitable bonding agent he jacket (25) is tailored according to the shape of the real product. Thus, a collapsible display (26), as shown in Fig. 10, is ready to be removed from the adjustable moulding device (1). Once the jacket (25) is firmly fitted to the wireframe (24), the bottom inner plate (19) is unmounted from cross plate (9) by removing four bolts from cross arms (21). The sub- telescopic arm locks (11) which are then closer to bottom inner plate (19) are manually unlocked; the sub-telescopic arms (3) are folded to their minimum length and bended towards main telescopic pipe (2) while collapsing the display (26) towards the top inner plate (18), as shown in Fig. 11. While the collapsible display is being folded and is closer to left mould stand (6), a supporting mould stand (32) is used to hold the moulding device (1) without falling down. Once the display is fully collapsed to its minimum height, its top inner plate (18) is disassembled from the left circular plate (7). The main telescopic pipe (2) is separated from the left mould stand (6) together with the left circular plate (7) and the collapsed display (33) is removed from that left end while holding the main telescopic pipe (2) and the rest of the moulding device (1). Thus, the top inner plate (18) and the bottom inner plate (19) become components of the collapsible display (26) as shown in Fig. 12. A three-dimensional collapsible advertising display created by adjustable moulding method appears in the way shown in Fig. 13.

The top lid (27) and the bottom (28) are fixed to the three-dimensional collapsible display as shown in Fig. 14. The lid (27) and the bottom (28) differ from display to display. They enhance the appearance of the display equivalent to the appearance of the real product being replicated. For example: gas cylinder, jam bottle, cola can, litre can, etc.... as shown in Fig. l4a. This collapsible display is straightened by a vertical expander (29) which is vertically installed inside the display. The vertical expander (29) comprises two rigid rods (30) with an adjustable lock (31) which is used to adjust the total height of the vertical expander (29) in addition to straightening of the display, as shown in Fig. 14. The display can be collapsed as shown in Fig. 15 when the vertical expander (29) is unlocked using the adjustable lock (31), shortened the rods and removed from the display item.

Various illumination systems can be installed inside or outside of this three-dimensional collapsible display to simulate effects such as a liquid shaking, waving, splashing, etc... . Such displays can be fixed on permanent locations, temporary mounted on a vehicle or hang from its top.

Thus, the adjustable moulding device can be used to create three-dimensional collapsible display of varying shapes such as circular, flat, elliptical, square or multi sided in different sizes.

Fixed Moulding Method

As mentioned at the beginning of the‘Detailed description of the invention’, the fixed moulding method is applied to make comparatively smaller or medium sized three- dimensional collapsible displays for advertising purposes. This method deploys a set of apparatus to make the intended display, namely mould structure ribs (40), top mould plate (41), bottom mould plate (42), top inner plate (43), bottom inner plate (44), top plate of display item (45) and bottom plate of display item (46).

As shown in Fig. 16, a three-dimensional collapsible display of a real product is made using mould structure ribs (40). A mould structure rib (40) is shaped in accordance with the shape of outer surface of the cross-sectional view of the real product. This pre-shaping of the mould structure rib (40) is made first in this method. Thus, the shape of the mould structure rib (40) represents the shape of the real product while the length of the mould structure rib (40) determines the height of the collapsible display. The number of mould structure ribs (40) required to make a collapsible display depends on the overall shape of the real product being replicated. Thus, the engravings on the mould structure rib (40) are the deciding factor of the shape of the real product. All mould structure ribs (40) are pre shaped to have the same height and are equipped with an adjustment mechanism (47) which is used to increase or decrease the height of the mould structure rib (40) in an instance of a height difference in a mould structure rib (40) or when disassembling the mould structure ribs (40). The mould plates (41 and 42) have rectangular slots (50) on each edge of the mould plates (41 and 42).

As shown in Fig.17, when the mould structure ribs are pre-shaped, the outer surface of the mould structure rib (40) is engraved with grooves (48) which are deep and capable enough to retain moulding wire and wide enough to place the moulding wire horizontally or diagonally. The mould structure rib (40) is also equipped with a rectangular cut (51) at either end of it. The adjustment mechanism (47) consists of a link (52) with two slots on its either ends. The link (52) divides the mould structure rib (40) into two sections and allows the two sections to be adjusted along the link slots (53) using the two screws (54). A mould structure rib (40) is equipped with such links closer to either end of the rib (40).

In order to build the structure of the intended display the mould structure ribs (40) are push mounted into the rectangular slots (50) in the bottom mould plate (42) and top mould plate (41) until the rectangular cuts (51) are fully inserted in the slots (50) and the mould structure ribs (40) hitting the inner surface of the mould plates (41 and 42). The mould plates (41 and 42) hold mould structure ribs (40) to stand upright. Two inner plates - top inner plate (43) and bottom inner plate (44) - are kept inside to both mould plates (41 and 42) before push mounting the mould structure ribs (40) into the mould plates (41 and 42). Thus, the structure of the collapsible display is build using the fixed moulding method.

As shown in Fig. 18, a molding wire (49) is fixed to either of the two inner plates (43 or 44) and wrapped around from top to bottom or vice versa on the structure to make the wire frame (55). The other end of the moulding wire (49) is fixed to the other inner plate. The moulding wire (49) is wrapped around on the grooves (48) kept on the mould structure ribs (40).

In building a rectangular shaped display, as shown in Fig. 19, a high tension wire parts (56) can be used instead of moulding wire (49). High tension wire parts (56) of necessary length are joined using high tension wire joints (57). A high tension wireframe (58) made using high tension wires is shown in Fig. 20.

As shown in Fig. 21, once the wireframe (55 or 58) of the display is made, a jacket (59) tailored according to the shape of the real product, is dressed on the wireframe (55 or 58), and glued or clipped to the wireframe so that the jacket (59) is well fitted into the wire frame (55 or 58) posing the shape of the real product being replicated. Finally, the mould structure ribs (40) are first disassembled from the rectangular slots (50) in the bottom mould plate (42) by loosening the screws (54) in the adjustment mechanism (47) and then the bottom mould plate (42) is removed; the bottom edge of the jacket is bent inside the display to make the jacket (59) well stretched from the top and bottom sides and pasted on the bottom inner plate (44). Then the bottom plate of the display (46) is pasted firmly to the bottom inner plate (44) or fix the two plates (44 and 46) using nuts and bolts (60). Likewise, the mould structure ribs (40) are secondly disassembled from the slots (50) in the top mould plate (41) by further loosening the screws (54) in the adjustment mechanism (47), if necessary, and both the top mould plate and the mould structure ribs (40) are removed from the top of the display; the top edge of the jacket (59) is bent inside the display to make the jacket well stretched and pasted on the top inner plate (43). Then, the top plate of the display (45) is pasted firmly to the top inner plate (43) or fix the two plates (43 and 45) using nuts and bolts (60). A vertical expander (61), which is described in the adjustable moulding method, is installed inside the display to straighten it. The vertical expander (61) is removed to collapse the display (62).

Selection of Moulding Methods

The height of the display intended to be built is the decisive factor in selecting the moulding method. When the height of the display increases, the weight on the mould structure ribs (40) also increases. As a result, the mould structure ribs (40) tend to bend. Furthermore, the fixed moulding method uses mould structure ribs (40) shaped according to the outer surface of the real product and it requires the mould structure ribs (40) to be pre-shaped which bears a higher cost when the height of the mould structure ribs (40) increases. Whereas, there is no requirement of fabricating pre-shaped ribs in the adjustable moulding method. Therefore, it is more practical to build larger and taller displays using the adjustable moulding method while smaller or medium sized and shorter displays are built using the fixed moulding method is used to build.

Combination of Moulding Methods

The apparatus used in the two moulding methods can even be combined to build three- dimensional collapsible displays similar or identical to real products.

As shown in Fig. 22, a three-dimensional collapsible display -a wireframe of a bottle- is made using fixed moulding method and mould stand (6), together with roller bearings (4 and 5), circular plates (7 and 8) used in adjustable moulding method. As described under the adjustable moulding method, the mould stands (6) are placed keeping the distance equivalent to the required height of the intended display. The inner plates (18 and 19) are fixed to the circular plates (7 and 8). Then, mould rings (63) in this particular display, which have the same function as mould plates (41 and 42) described above, are fixed to the inner plates (18 and 19). The mould structure ribs (40) identical or similar to the shape of the real product are fixed to rectangular slots (50) in the mould rings (63). Depending on the shape of the mould structure ribs, various types of three-dimensional collapsible displays such as cola bottle (64), ellipse bottle (65), long necked bottle (66), etc ... can be made using the combination of the two moulding methods.

Fig. 23 illustrates such three-dimensional collapsible displays. In building those displays, one end of the moulding wire (49) is fasten to the wire connecting point (20) and the moulding wire is wound clock-wise on the grooves in the mould structure ribs (40) by rotating the rib structure connected to the mould stands (6). The other end of the moulding wire is fastened to the other wire connecting point (20). Once the wireframe is built, a pre printed jacket, tailored according to the shape of the real product being replicated, is dressed to the wireframe (55). Thus, completed display is removed from the mould stand together with the mould rings (63) and mould structure ribs (40). Then the mould structure ribs (40) are disassembled from the rectangular slots (50) in the mould rings (63) by loosening the screws (54) in the adjustment mechanism (47) and both mould rings (63) and mould structure ribs (40) are taken out from the display.

The lid or top (27) of the display and the bottom (28) of the display are fixed to the top and bottom inner plates (18 and 19) respectively. Then the vertical expander (29) is installed inside the display to straighten the display. Fig. 24 illustrates a set of three-dimensional displays in their straightened and collapsed modes.

As shown in Fig. 25, a three-dimensional collapsible advertising display of a milk powder carton can be made using any of the two moulding methods. When the size, especially the height of the display (67) is comparatively low, it is straightened by a vertical expander (29) and such displays can be hang. When the size of the display (68) is quite large the vertical expander cannot bear the weight falls on it. In such instances the display (68) is straightened by a hydraulic telescopic vertical expander (69).

Fig. 26 shows some three-dimensional collapsible displays such as gas cylinder, jam bottle, cola can, yoghurt cup, mobile phone, etc... built by either of the two moulding methods (The collapsed state of a display is shown by a right arrow).

As shown in Fig. 27, a three-dimensional collapsible display (70) is combined with two display boards (71) to make a novel display unit (72) for advertising. Two telescopic main pipes (73) are used to raise and fold the display boards (71) and the three-dimensional collapsible display (70). When the display unit is raised by the main telescopic pipes (73), the display boards (71) rotationally unfold from the spring loaded rollers (74) and the three- dimensional collapsible display (70) is simultaneously straightened. When the display unit is folded by the main telescopic pipes the display boards (71) rotationally fold on the spring loaded rollers (74) and the three-dimensional collapsible display (70) is simultaneously collapsed.

As shown in Fig. 28, a three-dimensional collapsible display is built as a part of a real product and is integrated into a billboard where the display is projected out from the surface of the billboard. (The collapsed state of a display is shown by a right arrow.)

As shown in Fig. 29, a three-dimensional collapsible display made can be permanently or temporarily mounted on a vehicle or on a stand and hoisted the same when it is needed to be displayed; it can be extended manually or mechanically; it can be transported to different locations for advertising purposes. Such displays can be used large three- dimensional billboards, which are collapsible and expandable, for product advertising. These three-dimensional displays can be illuminated with flash lights to be visible at night. Alternatively, they can be internally illuminated with simulation effects.

As show in Fig. 30, a three-dimensional collapsible platform (75) with multiple three- dimensional advertising displays (76) can be built using either of the moulding method described above. The three-dimensional displays on the platform are collapsible so that they can be raised or collapsed in any manner. For example, they can be raised at once and collapsed simultaneously or they can be raised one at time while they others are collapsed. atform creates a magical effect to the viewers where three-dimensional displays pop-up on the platform in myriad of sequences. Since the platform and the product displays can be collapsed altogether, the collapsed platform can be easily transported from place to place.

Claims

Claims

1. A three-dimensional display, replicating a real product, adapted for advertising comprising: a. a collapsible wireframe having physical appearance of a real product, built using a removable moulding method; b. a jacket tailored according to the shape of the real product and c. a vertical expander which straightens the three-dimensional display, is made in multiple shapes and sizes to be used appropriately in any place as advertising objects or large sized displays.

2. In accordance with claim 1, the three-dimensional display characterized in that the collapsible wireframe is made using a moulding method with a single flexible wire or joined tensioned wire which is wound around a skeleton or structure built by the moulding method.

3. In accordance with claim 1, the three-dimensional display characterized in that the collapsible wireframe is dressed with a jacket tailored according to the shape of the real product being replicated.

4. In accordance with claim 3, the jacket dressed on to the collapsible wireframe is made out of weatherproof, stretchable and/or translucent material, and is pasted or clipped to the wireframe firmly.

5. In accordance with claims 1 and 2, the moulding method used to build the skeleton or the structure and the collapsible wireframe of the three-dimensional display is an adjustable moulding method using main telescopic pipes and sub telescopic pipes or a fixed moulding method using mould structure ribs pre-fabricated to the required size of the intended advertising display and to the shape of the real product being replicated.

6. In accordance with claim 1, the three-dimensional display characterized in that it is collapsible for easy transportation or storage purposes.

7. In accordance with claim 1, the three-dimensional display is temporarily or permanently mountable on a vehicle as a mobile advertising display.

8. In accordance with claim 1, the three-dimensional display is hung from its top or mounted on a wall as an advertising object.

9. In accordance with claim 1, the three-dimensional display is rotated, swung, or vibrated depending on the advertisement message and the product being advertised.

10. In accordance with claim 1, the three-dimensional display is illuminated inside or outside to stimulate liquid shaking, waving or splashing effects.

11. In accordance with claim 1 , the three-dimensional display characterized in that the vertical expander comprising two rigid rods and an adjustable lock, straightens and holds the three- dimensional display to its required height, size and shape.

12. In accordance with claim 11, the adjustable lock adjusts the total height of the vertical expander.

13. In accordance with claim 11, the rods are shortened using the adjustable lock to collapse the three-dimensional display.

14. In accordance with claim 1, the three-dimensional display characterized in that heavy three- dimensional displays are straightened by hydraulic telescopic vertical expanders.

15. A three-dimensional display adapted for replicating shape of a real product for the purpose of advertising, built by adjustable moulding method comprising steps: a. a skeleton in the shape of the real product intended to be replicated is created in an adjustable moulding device comprising: an adjustable main telescopic pipe, an adjustable sub-telescopic arms, connecting rings, blocks with interlocking slots, two roller bearing, two circular plates, a cross plate and mould stands; b. two inner plates are temporary fixed respectively to the left circular plate and to the cross plate which is fixed to the right inner plate in the adjustable moulding device; c. one end of a flexible moulding wire is fastened to wire connecting point in one inner plate and the flexible wire is wound around the skeleton to build a wireframe of the three-dimensional display. The other end of the flexible wire is fastened to the wire connecting point in the other inner plate; d. a pre-printed jacket is tailored according to the shape of the real product and is dressed to the wireframe and firmly pasted or attached to the wireframe; e. top and bottom edges of the jacket are pasted to top and bottom inner plates; f. jacketed wireframe with the two inner plates is removed from the moulding device; g. top lid and bottom are fixed on to the two inner plates of the jacketed wireframe; h. a vertical expander is installed inside the jacketed wireframe to straighten the jacketed wireframe as a three-dimensional display and i. the vertical expander is removed by unlocking the rods using adjustable lock and thereby the three-dimensional display is collapsed whereby the three-dimensional display built in such manner is collapsible and extendable with two inner plates on top and bottom with a vertical expander.

16. In accordance with claim 15, the adjustable moulding device characterized in that main telescopic pipe and sub-telescopic arms are connected by connecting rings where sub- telescopic arms are rotatable around the horizontal axis of the moulding device.

17. In accordance with claim 15, the adjustable moulding device characterized in that main telescopic pipe, sub telescopic arms and connecting rings are lockable.

18. In accordance with claim 15, the adjustable moulding device characterized in that sub- telescopic arms have blocks with interlocking slots, at one end of sub-telescopic arms.

19. In accordance with claim 18, the blocks characterized in that the interlocking slot on the block has a considerable depth to retain a flexible wire and a considerable width to place the flexible wire horizontally or diagonally.

20. In accordance with claim 15, the adjustable moulding device characterized in that the left circular plate and the right circular plate are respectively fixed to the left roller bearing and to the cross plate.

21. In accordance with claim 15, the adjustable moulding method is used to build a three- dimensional collapsible advertising display of any shape and of any size.

22. In accordance with claim 15, the adjustable moulding method is used to build a three- dimensional collapsible advertising display having a height of 6feet or above.

23. A three-dimensional display adapted for replicating a shape of a real product for the purpose of advertising, built by fixed moulding method comprising steps: a. mould structure ribs comprising: grooves, rectangular cuts and adjustment mechanism, are shaped in accordance with the shape of outer surface of the cross- sectional view of the real product; b. top inner plate and bottom inner plate are placed inside to each mould plate; c. mould structure ribs are push mounted into the rectangular slots in mould plates until the rectangular cuts at both ends of mould structure ribs are fully inserted into slots in mould plates, hitting the inner surface of the mould plates, thereby a structure is made; d. one end of a moulding wire is fixed to either of the top inner plate or bottom inner plate and wrapped around, placing the moulding wire in the grooves, from top to bottom or vice versa on the structure to make a wireframe and the other end of the moulding wire is fixed to the other inner plate; e. a jacket tailored according to the shape of the real product, is dressed on the wireframe, and is glued or clipped to the wireframe, thereby the three-dimensional display is made; f. the mould structure ribs are first disassembled from the rectangular slots in the bottom mould plate using adjustment mechanism and then the bottom mould plate is removed; g. bottom edge of the jacket is bent inside the display, making the jacket well stretched from the top and bottom sides, and pasted on the bottom inner plate. Then, the bottom plate of the display is pasted firmly to the bottom inner plate or fix the bottom inner plate and the bottom plate of the display using nuts and bolts; h. the mould structure ribs are secondly disassembled from the slots in the top mould plate and both the top mould plate and the mould structure ribs are finally removed from the top of the display; i. top edge of the jacket is bent inside the display, making the jacket well stretched and pasted on the top inner plate. Then, the top plate of the display is pasted firmly to the top inner plate or fix the top inner plate and the top plate of the display using nuts and bolts; j. a vertical expander is installed inside the jacketed wireframe to straighten it as a three-dimensional display and k. the vertical expander is removed by unlocking the rods using adjustable lock and thereby the three-dimensional display is collapsed. whereby the three-dimensional display built in such manner is collapsible and extendable with the two inner plates on top and bottom, the top plate of the display and the bottom plate of the display with the vertical expander.

24. In accordance with claim 23, the fixed moulding method characterized in that the height of the mould structure ribs are equivalent to the height of the intended three-dimensional display to be made.

25. In accordance with claim 23, the fixed moulding method characterized in that the mould structure rib is engraved with multiple grooves on its outer surface where the grooves have a considerable depth to retain the moulding wire and a considerable width to place the moulding wire horizontally or diagonally.

26. In accordance with claim 23, the fixed moulding method characterized in that the mould structure rib has two rectangular cuts at either end of it.

27. In accordance with claim 23, the fixed moulding method characterized in that the adjustment mechanism in mould structure rib comprising: a link, two slots and screws, allows increasing or decreasing the height of the mould structure rib for its easy removal or adjustment of its height.

28. In accordance with claims 23 and 27, the fixed moulding method characterized in that the mould structure rib has at least one adjustment mechanism.

29. In accordance with claims 23, the fixed moulding method characterized in that the mould plate has rectangular slots on each edge of the mould plate.

30. In accordance with claim 23, a three-dimensional collapsible advertising display of any shape, any height below 6feet or any size is built by the fixed moulding method.

31. In accordance with claim 23, in building rectangular wireframes, high tension wire parts and high tension wire joints can be used instead of moulding wire.

32. In accordance with claims 1 and 5, a collapsible three-dimensional display unit comprising one or more three-dimensional collapsible displays, multiple display boards, telescopic main pipes and spring loaded rollers, as shown in Fig. 27, is built using either of adjustable moulding method or fixed moulding method.

33. In accordance with claims 1 and 5, a three-dimensional display is built using either of adjustable moulding method or fixed moulding method, as a part of a real product and is integrated into a billboard where the collapsible display is projected out from the surface of the billboard, as shown in Fig. 28.

34. In accordance with claims 1 and 5, a three-dimensional display is built using either of adjustable moulding method or fixed moulding method, as a collapsible mobile billboard which is transported in its collapsed state and straightened at a location where it needs to be displayed as shown in Fig. 29.

35. In accordance with claims 1 and 5, a three-dimensional display is built using either of adjustable moulding method or fixed moulding method, as a collapsible platform with multiple three-dimensional collapsible displays set up on the collapsible platform which are displayed individually or as a collection of display objects or in any sequence as shown in Fig. 30.

36. In accordance with claim 1, a three-dimensional collapsible advertising display is built using combination of adjustable moulding method and fixed moulding method, as shown in Fig.s 22, 23 and 24.