WO2019179411A1 - Système et procédé d'affichage publicitaire tridimensionnel - Google Patents

Système et procédé d'affichage publicitaire tridimensionnel Download PDF

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Publication number
WO2019179411A1
WO2019179411A1 PCT/CN2019/078626 CN2019078626W WO2019179411A1 WO 2019179411 A1 WO2019179411 A1 WO 2019179411A1 CN 2019078626 W CN2019078626 W CN 2019078626W WO 2019179411 A1 WO2019179411 A1 WO 2019179411A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
multimedia
signal
input signal
dimensional
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PCT/CN2019/078626
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English (en)
Chinese (zh)
Inventor
李新福
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广东康云多维视觉智能科技有限公司
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Publication of WO2019179411A1 publication Critical patent/WO2019179411A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G09F27/005—Signs associated with a sensor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/06—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds

Definitions

  • the present invention relates to the field of advertising display, and more particularly to a three-dimensional advertising display system and method.
  • advertising is everywhere in the developed world.
  • channels for advertising such as print media, radio, television, and the Internet.
  • advertisements are also displayed in a variety of forms, including text ads, image ads, or video ads, but the ads currently presented to people are not interactive. Therefore, people can only passively browse, and users cannot actively interact with advertisements to further understand the goods.
  • an object of the present invention is to provide a three-dimensional advertisement display system and method capable of providing interaction.
  • a three-dimensional advertising display system comprising:
  • a multimedia module configured to play at least one multimedia advertisement, the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
  • An input module configured to acquire at least one input signal of a user, where the input signal includes at least one of an EEG signal, an image signal, a gesture signal, a voice signal, and a touch signal;
  • a control module configured to adjust, according to the at least one input signal, a parameter of the at least one three-dimensional model, the parameter comprising at least one of a size, a color, and a display angle of the three-dimensional model.
  • the multimedia module includes an air imaging device and/or a reality enhancement device for projecting at least one three-dimensional model in the air, the reality enhancement device for presenting at least one three-dimensional model to a user in a real-life scene .
  • control module is further configured to acquire at least one multimedia advertisement in real time through the Internet.
  • the background server is further configured to send a multimedia advertisement to the control module, adjust the typesetting of the multimedia advertisement, and collect and analyze the input signal collected by the input module, and control the result according to the analysis of the input signal.
  • the module returns one or more feedback signals, and the control module changes the display content of the multimedia module based on the one or more feedback signals.
  • the input module includes at least one of a touch screen, a somatosensory device, a microphone, and a camera.
  • control module is further configured to switch the currently played multimedia advertisement according to the set time and/or according to the at least one input signal.
  • a three-dimensional advertisement display method includes the following steps:
  • Playing at least one multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
  • the input signal including at least one of an electroencephalogram signal, an image signal, a gesture signal, a voice signal, and a touch signal;
  • parameters of the at least one three-dimensional model according to the at least one input signal, the parameters including at least one of a size, a color, and a display angle of the three-dimensional model.
  • the at least one three-dimensional model is projected in the air or presented to the user in a realistically enhanced manner.
  • the data of at least one multimedia advertisement is obtained through the Internet in real time.
  • the currently played multimedia advertisement is switched according to the set time and/or according to the at least one input signal.
  • step of switching the played multimedia advertisement according to the set time and/or according to the at least one input signal comprises:
  • the user characteristics of the currently viewed advertisement are extracted according to the input signal, and the advertisement content is switched according to the user characteristics.
  • the beneficial effects of the present invention are: by playing a multimedia advertisement including at least one three-dimensional model to a user, and acquiring an input signal of the user, and then adjusting parameters of the three-dimensional model according to the input signal, so that the user can browse the multimedia advertisement simultaneously with
  • the 3D models in the multimedia ad interact to learn more about the details of the product, which in turn enhances the effectiveness of the ad.
  • FIG. 1 is a block diagram of a three-dimensional advertisement display system of the present invention.
  • FIG. 2 is a flow chart of a method for displaying a three-dimensional advertisement according to the present invention
  • FIG. 3 is a block diagram of a module of a three-dimensional advertisement display system according to a specific embodiment of the present invention.
  • FIG. 4 is a schematic diagram of a multimedia advertisement according to the present invention.
  • FIG. 5 is a flowchart of a method for displaying a three-dimensional advertisement according to a specific embodiment of the present invention.
  • the term "about” may include a number that is rounded to the nearest significant digit.
  • the recitation of numerical ranges by endpoints includes all numbers within the range (eg, 1 to 5 includes 1, 1.5, 2, 2.75, 3, 3.80, 4, and 5).
  • a three-dimensional advertisement display system includes:
  • a multimedia module configured to play at least one multimedia advertisement, the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
  • An input module configured to acquire at least one input signal of a user, where the input signal includes at least one of an EEG signal, an image signal, a gesture signal, a voice signal, and a touch signal;
  • a control module configured to adjust, according to the at least one input signal, a parameter of the at least one three-dimensional model, the parameter comprising at least one of a size, a color, and a display angle of the three-dimensional model.
  • the multimedia module comprises an air imaging device and/or a reality enhancement device, the air imaging device for projecting at least one three-dimensional model in the air, the reality enhancement device being used for the user in a real scene Present at least one three-dimensional model.
  • control module is further configured to acquire at least one multimedia advertisement in real time through the Internet.
  • the background server further includes a background server, configured to send a multimedia advertisement to the control module, adjust a typesetting of the multimedia advertisement, and collect and analyze an input signal collected by the input module, and according to the input signal
  • the result of the analysis returns one or more feedback signals to the control module, the control module changing the display content of the multimedia module based on the one or more feedback signals.
  • the display content includes one or more of a three-dimensional model, text, sound, picture, and video.
  • the input module includes at least one of a touch screen, a somatosensory device, a microphone, and a camera.
  • control module is further configured to switch the currently played multimedia advertisement according to the set time and/or according to the at least one input signal.
  • a three-dimensional advertisement display method includes the following steps:
  • Playing at least one multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video;
  • the input signal including at least one of an electroencephalogram signal, an image signal, a gesture signal, a voice signal, and a touch signal;
  • parameters of the at least one three-dimensional model according to the at least one input signal, the parameters including at least one of a size, a color, and a display angle of the three-dimensional model.
  • the at least one three-dimensional model is projected in the air or presented to the user in a realistically enhanced manner.
  • the method further includes the following steps:
  • the data of at least one multimedia advertisement is obtained through the Internet in real time.
  • the method further includes the following steps:
  • the currently played multimedia advertisement is switched according to the set time and/or according to the at least one input signal.
  • the step of switching the played multimedia advertisement according to the set time and/or according to the at least one input signal comprises:
  • the user characteristics of the currently viewed advertisement are extracted according to the input signal, and the advertisement content is switched according to the user characteristics.
  • the embodiment provides a three-dimensional advertisement display system, which includes a multimedia module, an input module, a control module, and a background server.
  • the multimedia module is configured to play at least one multimedia tube advertisement, the multimedia advertisement includes at least one three-dimensional model, and includes at least one of text, sound, picture, and video.
  • the multimedia module includes a display unit and a sound unit, and the display unit may be an air imaging device or an actual enhancement (AR) device (including but not limited to a transparent display screen, an AR glasses, and a smart device equipped with AR software), the display The unit may project the three-dimensional model in the air or display it to the user by means of an AR.
  • the display unit may be just a conventional display or projector.
  • the sound unit may be a sound emitting device such as a speaker or a headphone.
  • the multimedia module can simultaneously play a plurality of multimedia advertisements.
  • a multimedia advertisement may contain only text and a three-dimensional model of an item. In other embodiments, a multimedia advertisement can contain both text, pictures, video, and a three-dimensional model of multiple items. 4 shows a representation of a multimedia advertisement.
  • the multimedia advertisement includes a text 100, a picture 200, a video 300, and a three-dimensional model 400.
  • the three-dimensional model 400 is an air imaging device. 500 is projected in the air, while text 100, picture 200, and video 300 are displayed through a common display screen.
  • text, pictures, video, and three-dimensional models may be simultaneously projected into the air by an air imaging device or displayed by a reality enhancing device.
  • an input module configured to acquire at least one input signal of the user, where the input signal includes an image signal (including an eyeball track signal analyzed from the image), a gesture signal (including a somatosensory signal), a voice signal, an EEG signal, and a touch signal At least one of them.
  • the input signal can be acquired by a camera, a somatosensory device, an electroencephalogram acquisition device (such as a device such as an electroencephalogram amplifier that obtains a human brain electrical signal through contact or non-contact), a microphone, and a touch screen.
  • the input module can be a separate touch screen.
  • the input module can be a combination of a camera and a touch screen.
  • a control module configured to adjust, according to the at least one input signal, a parameter of the at least one three-dimensional model, the parameter comprising at least one of a size, a color, and a display angle of the three-dimensional model.
  • the user can zoom in on the 3D model to view the details of the product; or the user can browse different styles by selecting the color of the product; the user can also browse from different angles by adjusting the display angle of the 3D model. commodity.
  • the control module is further configured to read the already created multimedia advertisements and control the multimedia module to play the multimedia advertisements.
  • the controller can read the multimedia from the local storage (such as a hard disk, a USB flash drive or a CD-ROM). ad.
  • the background server is configured to deliver the multimedia advertisement to the control module.
  • the advertiser can deliver the created multimedia advertisement to each control module through the background server, so that the multimedia modules distributed in different places can display the multimedia advertisement.
  • the backend server can also be used to adjust the layout of the multimedia advertisement.
  • the background server can provide an editor for the multimedia advertisement to facilitate the advertiser to edit the multimedia advertisement. These typesetting advertisements can be delivered to various control modules through the background server, thereby realizing the rapid production, modification and release of multimedia advertisements.
  • the background server is further configured to collect and analyze the input signals collected by the input module, and return one or more feedback signals to the control module according to the result of analyzing the input signals, and the control module changes according to the one or more feedback signals.
  • the display content of the multimedia module is further configured to collect and analyze the input signals collected by the input module, and return one or more feedback signals to the control module according to the result of analyzing the input signals, and the control module changes according to the one or more feedback signals.
  • the display content of the multimedia module is
  • the display content includes one or more of a three-dimensional model, text, sound, picture, and video.
  • the system analyzes the input data and finds that a male is currently browsing the advertisement, and can switch the advertisement word into a male-prepared advertisement word, or automatically switch the product style to a male model.
  • multiple multimedia advertisements are switched according to a set time and/or an input signal of the user, and the triggering of the handover process may be completed by a background server or by a control module.
  • multiple multimedia advertisements are alternately switched according to a set time. For example, each advertisement may be set to play for 1 minute, or the video length of the multimedia advertisement containing the video may be used as the playback time. Switch to another multimedia ad when the video is finished playing.
  • switching between multiple multimedia advertisements is made based on the user's input signals, and the user can switch between different advertisements by inputting signals, such as by touching virtual keys or specific gestures.
  • the switching between the plurality of multimedia advertisements is performed according to the image signal
  • the image signal of the user who is currently browsing the advertisement can be captured by the camera, and the facial features of the user are extracted to discriminate Gender or age, so you can push ads customized for men/women/adults/children.
  • the extraction of the facial features of the user can be implemented by a machine learning method such as a deep neural network. If the current user of the advertising system is a man, it can be selectively switched to a product advertisement such as a car, a watch, or a jersey when switching advertisements.
  • the advertising system determines that the current user is a child, it can switch to an advertisement such as a toy, a football, or a game when switching advertisements.
  • the timing of switching the advertisement may be determined in combination with the set time and the input signal of the user. For example, the advertisement may be switched every three minutes, and if the user interacts with the advertisement midway, the timeout is suspended until The interaction stops for a set time (such as 10 seconds or 15 seconds) and then restarts the timer. Once the timing reaches three minutes, the advertisement is switched.
  • the embodiment provides a method for displaying a three-dimensional advertisement, which includes the following steps:
  • A. Obtain at least one multimedia advertisement, which may be obtained through local storage (such as a hard disk, a USB disk, a CD, etc.) or obtained from a remotely deployed background server through the Internet.
  • the background server can be used for typesetting and publishing of multimedia advertisements.
  • the acquisition of the multimedia advertisement may be in real time.
  • the multimedia advertisement including at least one three-dimensional model and including at least one of text, sound, picture, and video.
  • the multimedia advertisement can be played by, for example, an air imaging device or a reality enhancement device.
  • the multimedia advertisement may include only text and a three-dimensional model.
  • the multimedia advertisement can include both text, pictures, video, and multiple three-dimensional models.
  • the input signal comprising at least one of an electroencephalogram signal, an image signal, a gesture signal, a voice signal, and a touch signal.
  • the input signal can be obtained by a hardware device such as a camera, a somatosensory device, a microphone, and a touch screen.
  • a person skilled in the art can obtain one or more of an image signal, a gesture signal, a voice signal, and a touch signal according to actual needs to meet the interaction needs.
  • the three-dimensional model can be enlarged to view details of the parts of the product; or different colors of the model can be selected to browse different product styles; the display angle of the three-dimensional model can also be adjusted to browse the products from different angles.
  • multiple multimedia advertisements are switched according to a set time and/or an input signal of the user.
  • multiple multimedia advertisements are alternately switched according to a set time. For example, each advertisement may be set to play for 1 minute, or the video length of the multimedia advertisement containing the video may be used as the playback time. Switch to another multimedia ad when playback is complete.
  • switching between multiple multimedia advertisements can be made based on the user's input signals, and the user can switch between different advertisements by inputting signals, such as by touching virtual keys or specific gestures.
  • the switching between the plurality of multimedia advertisements is performed according to the image signal
  • the image signal of the user who is currently browsing the advertisement can be captured by the camera, and the facial features of the user are extracted to discriminate Gender or age, so you can push ads customized for men/women/adults/children.
  • the extraction of facial features of the user can be identified by a machine learning method such as a deep neural network. If it is judged that the current user is a man, it is possible to selectively switch to a product advertisement such as a car, a watch or a shirt when switching advertisements.
  • the current user can be switched to an advertisement such as a toy, a soccer ball or a game when the advertisement is switched.
  • the timing of switching advertisements may be determined in conjunction with the set time and the user's input signal. For example, the advertisement may be switched every three minutes, and if the user interacts with the advertisement midway, the pause is three minutes. Timing until the interaction stops for a set period of time (such as 10 seconds or 15 seconds) and then restarts the timing.
  • step numbers in the above embodiments they are only provided for convenience of explanation, and the order between the steps is not limited. The order of execution of the steps in the embodiments can be adapted according to the understanding of those skilled in the art. Sex adjustment.
  • the invention can be applied to a variety of scenarios, such as shopping malls, exhibitions or exhibitions.
  • the advertising content may include physical goods, games or services, and the like.
  • the present invention has the following advantages:
  • the present invention plays a multimedia advertisement including at least one three-dimensional model to a user, and acquires an input signal of the user, and then adjusts parameters of the three-dimensional model according to the input signal, so that the user can browse the multimedia advertisement together with the multimedia advertisement.
  • the 3D models interact to learn more about the details of the product, which in turn enhances the effectiveness of the ad.
  • the invention can project a three-dimensional model through an air imaging device or present a three-dimensional model through a real-life enhancement device, so that the three-dimensional model is more realistic, thereby making the advertisement more scientific and technological, and greatly improving the advertising effect.
  • the invention may be capable of switching the currently played multimedia advertisement according to a set time and/or according to the at least one input signal. Flexible settings make it easy for advertisers to advertise.
  • the present invention can extract the user characteristics of the currently viewed advertisement according to the input signal, and switch the advertisement content according to the user characteristics. Achieve accurate advertising.
  • the system of the present invention has a background server, which can be used for publishing and editing multimedia advertisements, so that the advertiser can timely update the advertisements.

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  • General Physics & Mathematics (AREA)
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Abstract

L'invention concerne un système et un procédé d'affichage publicitaire tridimensionnel, le système comprenant : un module multimédia qui est utilisé pour lire au moins une publicité multimédia, la publicité multimédia comprenant au moins un modèle tridimensionnel et un texte et/ou un son et/ou une image et/ou une vidéo ; un module d'entrée qui est utilisé pour acquérir au moins un signal d'entrée d'un utilisateur, le signal d'entrée comprenant un signal d'électroencéphalogramme et/ou un signal d'image et/ou un signal de geste et/ou un signal vocal et/ou un signal tactile ; un module de commande qui est utilisé pour régler des paramètres du ou des modèles tridimensionnels en fonction du ou des signaux d'entrée, les paramètres comprenant une taille et/ou une couleur et/ou une perspective d'affichage du modèle tridimensionnel. La présente invention permet à l'utilisateur d'interagir avec un modèle tridimensionnel dans une publicité multimédia tout en naviguant sur la publicité multimédia de façon à apprendre plus de détails concernant un produit, améliorant ainsi l'effet d'affichage de la publicité. La présente invention peut être largement utilisée dans le domaine de l'affichage publicitaire.
PCT/CN2019/078626 2018-03-20 2019-03-19 Système et procédé d'affichage publicitaire tridimensionnel WO2019179411A1 (fr)

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