WO2019175638A1 - Customer footprint for areas in wireless networks - Google Patents

Customer footprint for areas in wireless networks Download PDF

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Publication number
WO2019175638A1
WO2019175638A1 PCT/IB2018/051744 IB2018051744W WO2019175638A1 WO 2019175638 A1 WO2019175638 A1 WO 2019175638A1 IB 2018051744 W IB2018051744 W IB 2018051744W WO 2019175638 A1 WO2019175638 A1 WO 2019175638A1
Authority
WO
WIPO (PCT)
Prior art keywords
area
site
customers
customer
different
Prior art date
Application number
PCT/IB2018/051744
Other languages
French (fr)
Inventor
Pratik Sharma
Original Assignee
Pratik Sharma
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Pratik Sharma filed Critical Pratik Sharma
Priority to PCT/IB2018/051744 priority Critical patent/WO2019175638A1/en
Publication of WO2019175638A1 publication Critical patent/WO2019175638A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • Customer Footprint for a wireless network deployed in a site consisting of different areas.
  • Customer Footprint for a given time interval for an area in a site is the total number of customers who visited that area along with the information regarding the number of customers who visited different points or locations in the area of the site.
  • Customer Footprint in the area of a site we also calculate the average bounce rate per wireless client which is the average time spent in the area per wireless client or customer. Also from the Customer Footprint we form a group of privileged customers who relatively spent more time in the area compared to other customers which helps users to do targeted advertising for privileged customers which can be location based advertisements like new deals for different products sold in the area of the site of the user. Users can also do analysis on why the Customer Footprint in an area is reducing or increasing with time and hence it helps in location based analytics as well.

Abstract

Here we calculate the Customer Footprint for a wireless network deployed in a site consisting of different areas. Customer Footprint for a given time interval for an area in a site is the total number of customers who visited that area along with the information regarding the number of customers who visited different points or locations in the area of the site. We display the same information to the user by using different colour codes for different ranges of wireless clients who visited the location or a point in that area.Also from the Customer Footprint we form a group of privileged customers who relatively spent more time in the area compared to other customers which helps users to do targeted advertising for privileged customers which can be location based advertisements like new deals for different products sold in the area of the site of the user.

Description

Customer Footprint for Areas in Wireless Networks
In this invention we calculate the Customer Footprint for a wireless network deployed in a site consisting of different areas. Customer Footprint for a given time interval for an area in a site is the total number of customers who visited that area along with the information regarding the number of customers who visited different points or locations in the area of the site. We display the same information to the user by using different colour codes for different ranges of wireless clients who visited the location or a point in that area. For the
Customer Footprint in the area of a site we also calculate the average bounce rate per wireless client which is the average time spent in the area per wireless client or customer. Also from the Customer Footprint we form a group of privileged customers who relatively spent more time in the area compared to other customers which helps users to do targeted advertising for privileged customers which can be location based advertisements like new deals for different products sold in the area of the site of the user. Users can also do analysis on why the Customer Footprint in an area is reducing or increasing with time and hence it helps in location based analytics as well.

Claims

Claims Following is the claim for this invention: -
1. In this invention we calculate the Customer Footprint for a wireless
network deployed in a site consisting of different areas. Customer
Footprint for a given time interval for an area in a site is the total number of customers who visited that area along with the information regarding the number of customers who visited different points or locations in the area of the site. We display the same information to the user by using different colour codes for different ranges of wireless clients who visited the location or a point in that area. For the Customer Footprint in the area of a site we also calculate the average bounce rate per wireless client which is the average time spent in the area per wireless client or customer. Also from the Customer Footprint we form a group of privileged customers who relatively spent more time in the area compared to other customers which helps users to do targeted advertising for privileged customers which can be location based advertisements like new deals for different products sold in the area of the site of the user. Users can also do analysis on why the Customer Footprint in an area is reducing or increasing with time and hence it helps in location based analytics as well. The above novel technique of providing Customer Footprint for different areas in a site which helps in doing location based analytics is the claim for this invention.
PCT/IB2018/051744 2018-03-15 2018-03-15 Customer footprint for areas in wireless networks WO2019175638A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/IB2018/051744 WO2019175638A1 (en) 2018-03-15 2018-03-15 Customer footprint for areas in wireless networks

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/IB2018/051744 WO2019175638A1 (en) 2018-03-15 2018-03-15 Customer footprint for areas in wireless networks

Publications (1)

Publication Number Publication Date
WO2019175638A1 true WO2019175638A1 (en) 2019-09-19

Family

ID=67906536

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IB2018/051744 WO2019175638A1 (en) 2018-03-15 2018-03-15 Customer footprint for areas in wireless networks

Country Status (1)

Country Link
WO (1) WO2019175638A1 (en)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6993570B1 (en) * 1999-06-15 2006-01-31 Sun Microsystems, Inc. System and method for pushing personalized content to small footprint devices
US20080091537A1 (en) * 1999-10-22 2008-04-17 Miller John M Computer-implemented method for pushing targeted advertisements to a user

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6993570B1 (en) * 1999-06-15 2006-01-31 Sun Microsystems, Inc. System and method for pushing personalized content to small footprint devices
US20080091537A1 (en) * 1999-10-22 2008-04-17 Miller John M Computer-implemented method for pushing targeted advertisements to a user

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