WO2019169962A1

WO2019169962A1 - Service recall method and system under multi-service sharing recall mode, and server

Info

Publication number: WO2019169962A1
Application number: PCT/CN2019/072760
Authority: WO
Inventors: 周志超; 熊军; 周峰; 蒋建; 黄国进; 郑岩; 冯健
Original assignee: 阿里巴巴集团控股有限公司
Priority date: 2018-03-07
Filing date: 2019-01-23
Publication date: 2019-09-12
Also published as: CN108510312B; TW201939401A; CN108510312A

Abstract

A service recall method and system under a multi-service sharing recall mode, and a server. The method comprises: acquiring at least one recall mode corresponding to a service, wherein the relationship between the service and the at least one recall mode is pre-configured, and at least two types of services are configured with at least one same recall mode; and acquiring recall content corresponding to the service on the basis of the at least one recall mode so as to allow different services to share and reuse one recall mode, thereby achieving sharing and reuse for the service recall system under the multi-service sharing recall mode and saving costs.

Description

Business recall method, system and server in multi-service sharing recall mode

Cross-reference to related applications

This patent application claims priority from Chinese Patent Application No. 201101187229.9, entitled "Business Recall Method, System and Server in Multi-Service Sharing Recall Mode", filed on March 7, 2018, the entire contents of which is hereby incorporated by reference. This is incorporated herein by reference.

Technical field

The embodiments of the present disclosure relate to the field of data processing technologies, and in particular, to a service recall method, system, and server in a multi-service sharing recall mode.

Background technique

With the development of Internet technology, the way to provide marketing services to users using the Internet platform has been widely applied to users' lives. After the sender sends the marketing service, it is necessary to know the degree of attention of the recipient to the business content of the marketing service. In this case, the sender hopes to recall the business content of the marketing service after the receiving party receives the marketing service.

In the prior art, different marketing businesses adopt different recall modes. For example, the marketing business A adopts the recall system A, and the recall system A has the recall mode 1 and the recall mode 2, the two recall modes; the marketing business B adopts the recall system B, and the recall system B has the recall mode 1 and the recall mode 2 Recall mode 3, recall mode 4 and recall mode 5, these five recall modes. Among them, the recall system A and the recall system B are independently constructed, so that there is a phenomenon of repeated construction in terms of system, data, operation and maintenance, development, etc., resulting in a high implementation cost of each recall system.

Summary of the invention

The embodiment of the present specification provides a service recall method, a system, and a server in a multi-service sharing recall mode, which are used to enable different services to share and reuse a recall mode, and implement a service recall system in a multi-service sharing recall mode. Sharing and reuse saves costs.

The embodiments of the present specification adopt the following technical solutions:

In a first aspect, a service recall method in a multi-service sharing recall mode is provided, including:

Obtaining at least one recall mode corresponding to the service, where the relationship between the service and the recall mode is pre-configured, and at least two service configurations have at least one of the same recall modes;

Acquiring the recall content corresponding to the service based on at least one recall mode.

In a second aspect, a system for business recall is provided, comprising:

The mode obtaining module is configured to obtain at least one recall mode corresponding to the service, where the relationship between the service and the recall mode is pre-configured, and at least two service configurations have at least one of the same recall modes;

The content obtaining module is configured to acquire the recall content corresponding to the service based on the at least one recall mode.

In a third aspect, a server is provided, comprising: a memory, a processor, and a computer program stored on the memory and executable on the processor, the computer program being executed by the processor to implement the following steps :

In a fourth aspect, a computer readable storage medium is provided, on which is stored a computer program that, when executed by a processor, implements the following steps:

The above at least one technical solution adopted by the embodiment of the present invention can achieve the following beneficial effects:

In the embodiment of the present invention, the at least one recall mode corresponding to the service is obtained, and the recall content corresponding to the service is obtained based on the at least one recall mode. The relationship between the service and the recall mode is pre-configured, and at least two service configurations have at least one of the same recall modes, so that different services can share and reuse a recall mode, and the multi-service sharing recall mode is implemented. The sharing and reuse of the business recall system saves costs.

DRAWINGS

The drawings described herein are intended to provide a further understanding of the invention, and are intended to be a part of the invention. In the drawing:

1 is a flowchart of a service recall method in a multi-service sharing recall mode provided by an embodiment of the present specification;

2 is a schematic flowchart of an actual application scenario of a service recall method in a multi-service sharing recall mode according to an embodiment of the present disclosure;

FIG. 3 is a schematic structural diagram of a service recall system in a multi-service sharing recall mode according to an embodiment of the present disclosure;

4 is a structural block diagram of a server provided by an embodiment of the present specification.

Detailed ways

The technical solutions of the present invention will be clearly and completely described in conjunction with the specific embodiments of the present invention and the accompanying drawings. It is apparent that the described embodiments are only a part of the embodiments of the invention, and not all of the embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

The embodiment of the invention provides a service recall method, a system and a server in a multi-service sharing recall mode, which are used to enable different services to share and reuse a recall mode, and implement a service recall system in a multi-service sharing recall mode. Sharing and reuse saves costs. The embodiment of the present invention provides a service recalling method in a multi-service sharing recall mode, and the execution subject of the method may be, but is not limited to, a server or a device or system that can be configured to perform the method provided by the embodiment of the present invention.

For convenience of description, an embodiment of the method will be described below by taking an example of the execution of the method as a server capable of executing the method. It can be understood that the execution subject of the method is only an exemplary description of the server, and should not be construed as limiting the method.

FIG. 1 is a flowchart of a method for retrieving a service in a multi-service sharing recall mode according to an embodiment of the present invention. The method of FIG. 1 may be performed by a server. As shown in FIG. 1 , the method may include:

Step 101: Acquire at least one recall mode corresponding to the service.

The relationship between the business and the recall mode is pre-configured.

The business can be a cross-border business or a domestic business. For example, the service may be Service A, Service B as shown in FIG. 2.

This recall mode can be implemented with the corresponding recall module. For example, as shown in FIG. 2, the crowd recall mode can be implemented by the crowd recall module, the tag recall mode can be implemented by the tag recall module, the location recall mode can be implemented by the location recall module, and the user relationship recall mode can be implemented by the user relationship recall module. The content association recall mode can be implemented by a content association recall module.

At least two service configurations have at least one of the same recall modes.

For example, the service A shown in FIG. 2 is configured with a crowd recall mode and a tag recall mode, and the service B is configured with a crowd recall mode, a tag recall mode, a location recall mode, a user relationship recall mode, and a content association recall mode. Among them, both service A and service B are configured with a crowd recall mode and a tag recall mode.

Step 102: Acquire, according to at least one recall mode, the content of the recall corresponding to the service.

Following the above example, the recall content corresponding to the service A can be obtained based on the crowd recall mode and/or the tag recall mode.

Optionally, as an embodiment, when the recall mode includes a crowd recall mode, step 102 may be specifically implemented as:

Obtaining a crowd identifier to which the user identifier corresponding to the service belongs;

The content corresponding to the crowd identifier is queried, and is returned as the recall content corresponding to the service.

It should be understood that the correspondence between the user identifier and the crowd identifier, the correspondence between the crowd identifier and the recall content is stored in advance.

In the embodiment of the present invention, the content corresponding to the query of the crowd identifier may be queried in an inverted search engine.

In the implementation of the present invention, for example, the user identifier corresponding to the service is used as an input, and the crowd list is queried according to the user identifier to obtain the crowd identifier of the user identifier, and the content corresponding to the crowd identifier is queried according to the crowd identifier. This content is returned as the recall content corresponding to the business.

Optionally, as an embodiment, when the recall mode includes a label recall mode, step 102 may be specifically implemented as:

Obtaining label information corresponding to the user identifier corresponding to the service;

Querying the content corresponding to the activity list corresponding to the tag information, and returning the content as the recall corresponding to the service.

It should be understood that the correspondence between the user identifier and the tag information, the correspondence between the tag information and the recalled content is stored in advance.

When the implementation of the present invention is performed, for example, the user identifier corresponding to the service is used as an input, and the label list is queried according to the user identifier to obtain the label information corresponding to the user identifier, and then the activity list corresponding to the label is searched according to the label information. And obtaining the content corresponding to the activity list, and returning the content as the recall content corresponding to the service.

Optionally, as an embodiment, when the recall mode includes a location recall mode, step 102 may be specifically implemented as:

Obtaining label information corresponding to the location where the service is started;

Querying the content corresponding to the tag information, and returning as the recall content corresponding to the service.

It should be understood that the correspondence between the location and the tag information, the correspondence between the tag information and the recalled content is stored in advance.

In the specific implementation of the present invention, for example, the location where the service is started is taken as an input, and the location information corresponding to the location may include latitude and longitude information of the location. The corresponding tag information is queried according to the location, for example, the business information of the location, the city, the customs, the current weather conditions, the holidays, and the like. Then, the content corresponding to the tag information is queried according to the tag information, and the content is returned as the recall content corresponding to the service.

Optionally, as an embodiment, when the recall mode includes a user relationship recall mode, step 102 may be specifically implemented as:

Obtaining a social list to which the user identifier corresponding to the service belongs;

Querying content corresponding to at least one other user identifier associated with the user identifier in the social list, and returning the content as the recall corresponding to the service.

It should be understood that the correspondence between the user identifier and other user identifiers in the social list, and the correspondence between other user identifiers and the recalled content are stored in advance.

When the implementation of the present invention is performed, for example, the user identifier corresponding to the service is used as an input, and the social list corresponding to the user identifier is queried according to the user identifier, and then at least one other associated with the user identifier is queried in the social list. The content corresponding to the user identifier is returned as the recall content corresponding to the service.

Optionally, as an embodiment, when the recall mode includes a content-related recall mode, step 102 is specifically implemented as:

Obtaining a content list corresponding to the user identifier corresponding to the service;

Based on the association between the content, at least one other content associated with the content in the content list is determined and returned as the recall content corresponding to the service.

It should be understood that the correspondence between the user identifier and at least one content in the content list is pre-stored, and the content list includes the relationship between the content and other content.

When the implementation of the present invention is performed, for example, the user identifier corresponding to the service is used as an input, and the content list corresponding to the user identifier is queried according to the user identifier, and the content corresponding to the user identifier is queried in the content list, and then based on The association between the content, determining at least one other content associated with the content in the content list, and returning the content as the recall content corresponding to the service.

Optionally, as an embodiment, as shown in FIG. 2, the service recall method in the multi-service sharing recall mode provided by the present invention further includes: sorting the content of the plurality of output recalls, and the specific implementation may adopt the following three situations: :

First, a weight is configured for the recalled content, and the weight is a value that is evaluated according to a predetermined index;

The recall of the configuration weights is sorted according to a predetermined rule.

It should be understood that, first, the weights are configured for the recall content according to the requirements, and then the recall contents of the configuration weights are sorted. The sorting module can be implemented by sorting the recalled content.

The predetermined rule may be an ascending ordering rule or a descending ordering rule.

In the actual application, the weight of the recall content may be configured according to the focus of the operation, for example, the content 1 configuration weight 6 is recalled, the content 2 configuration weight 2 is recalled, and the content 3 configuration weight 9 is recalled. Then, according to the weight, the recall content is sorted according to the descending ordering rules, such as: recall content 3, recall content 1, and recall content 2 are sequentially arranged to select one or more preferred recall contents for return.

Second, the recall content is used as an input to the numerical evaluation model to obtain an evaluation value of the output;

The corresponding recall content is sorted according to the evaluation value, wherein the numerical evaluation model is trained based on the corresponding recall content in one flow data.

The sorting module can be implemented by sorting the recalled content.

The evaluation value may be a numerical value or a conversion rate.

For example, one traffic data recalls 10 recalls, namely, recall content 1, recall content 2, recall content 3, recall content 4, recall content 5, recall content 6, recall content 7, recall content 8, recall content 9, recall Content 10. The 10 recalls were used as input to the numerical evaluation model to predict the evaluation values of the 10 recalls. Then, according to the size of the evaluation values of the 10 recall contents, one or more preferred recall contents are selected and returned.

Third, the combination of the first and second combinations is adopted. The first and second implementation manners are described in detail above, and are not described herein again.

The embodiment of the present invention can improve the competition rate by sorting a plurality of recalled contents to select one or more preferred recall contents for returning, so that multiple services compete for the same traffic.

Optionally, as an embodiment, step 101 is specifically implemented as:

Obtaining at least one recall mode label configured for the service, and a recall mode label corresponds to a recall mode.

The service recall method in the multi-service sharing recall mode of the embodiment of the present invention is described in detail above with reference to FIG. 1 and FIG. 2 . Hereinafter, the system for service recall of the embodiment of the present invention will be described in detail with reference to FIG. 3 .

FIG. 3 is a schematic structural diagram of a service recall system in a multi-service sharing recall mode according to an embodiment of the present invention. As shown in FIG. 3, the system may include:

The mode obtaining module 301 is configured to obtain at least one recall mode corresponding to the service, where the relationship between the service and the recall mode is pre-configured; wherein at least two service configurations have at least one of the same recall modes;

The content obtaining module 302 is configured to acquire the recall content corresponding to the service based on the at least one recall mode.

In an embodiment, when the recall mode includes a crowd recall mode, the recall module 302 includes:

a first obtaining unit, configured to acquire a crowd identifier to which the user identifier corresponding to the service belongs;

The first query unit is configured to query content corresponding to the crowd identifier, and return the content as the recall corresponding to the service.

In an embodiment, when the recall mode includes a tag recall mode, the recall module 302 includes:

a second acquiring unit, configured to acquire label information corresponding to the user identifier corresponding to the service;

The second query unit is configured to query content corresponding to the activity list corresponding to the tag information, and return the content as the recall content corresponding to the service.

In an embodiment, when the recall mode includes a location recall mode, the recall module 302 includes:

a third acquiring unit, configured to acquire label information corresponding to a location where the service is started;

The third query unit is configured to query content corresponding to the tag information, and return the content as the recall corresponding to the service.

In an embodiment, when the recall mode includes a user relationship recall mode, the recall module 302 includes:

a fourth acquiring unit, configured to acquire a social list to which the user identifier corresponding to the service belongs;

The fourth query unit is configured to query content corresponding to the at least one other user identifier associated with the user identifier in the social list, and return the content as the recall content corresponding to the service.

In an embodiment, when the recall mode includes a content association recall mode, the recall module 302 includes:

a fifth obtaining unit, configured to acquire a content list corresponding to the user identifier corresponding to the service;

a determining unit, configured to determine at least one other content associated with the content in the content list based on the connection between the content, and return as the recall content corresponding to the service.

In an embodiment, the method further includes:

The sorting module 303 is configured to configure a weight for the recalled content, where the weight is a value that is evaluated according to a predetermined index; and the recalled content of the configured weight is sorted according to a predetermined rule.

In an embodiment, the method further includes:

a sorting module 303, configured to use the recalled content as an input of the numerical evaluation model to obtain an output evaluation value; and sort the corresponding recall content according to the evaluation value, wherein the numerical evaluation model is based on a corresponding flow data The recall content was trained.

In an embodiment, the mode obtaining module 301 includes:

And a sixth acquiring unit, configured to acquire at least one recall mode label configured for the service, where the recall mode label corresponds to a recall mode.

FIG. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present specification. Referring to FIG. 4, at the hardware level, the electronic device includes a processor, optionally including an internal bus, a network interface, and a memory. The memory may include a memory, such as a high-speed random access memory (RAM), and may also include a non-volatile memory, such as at least one disk memory. Of course, the electronic device may also include hardware required for other services.

The processor, the network interface, and the memory may be interconnected by an internal bus, which may be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus, or an EISA (Extended) Industry Standard Architecture, extending the industry standard structure) bus. The bus can be divided into an address bus, a data bus, a control bus, and the like. For ease of representation, only one double-headed arrow is shown in Figure 4, but it does not mean that there is only one bus or one type of bus.

Memory for storing programs. In particular, the program can include program code, the program code including computer operating instructions. The memory can include both memory and non-volatile memory and provides instructions and data to the processor.

The processor reads the corresponding computer program from the non-volatile memory into the memory and then runs, and forms a device for associating the resource value-added object with the resource object at a logical level. The processor executes the program stored in the memory and is specifically used to perform the following operations:

The service recall method in the multi-service shared recall mode disclosed in the embodiment shown in FIG. 1 of the present specification may be applied to a processor or implemented by a processor. The processor may be an integrated circuit chip with signal processing capabilities. In the implementation process, each step of the above method may be completed by an integrated logic circuit of hardware in a processor or an instruction in a form of software. The above processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc.; or may be a digital signal processor (DSP), dedicated integration. Application Specific Integrated Circuit (ASIC), Field-Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware component. The methods, steps, and logic blocks disclosed in one or more embodiments of the specification can be implemented or executed. The general purpose processor may be a microprocessor or the processor or any conventional processor or the like. The steps of a method disclosed in connection with one or more embodiments of the present specification can be directly embodied as a hardware decoding processor or a combination of hardware and software modules in a decoding processor. The software module can be located in a conventional storage medium such as random access memory, flash memory, read only memory, programmable read only memory or electrically erasable programmable memory, registers, and the like. The storage medium is located in the memory, and the processor reads the information in the memory and combines the hardware to complete the steps of the above method.

The electronic device can also perform the service recall method in the multi-service sharing recall mode of FIG. 1 , and the description is not repeated herein.

Of course, in addition to the software implementation, the electronic device of the present specification does not exclude other implementation manners, such as a logic device or a combination of software and hardware, etc., that is, the execution body of the following processing flow is not limited to each logical unit. It can also be hardware or logic.

The embodiment of the present specification further provides a computer readable storage medium. The computer readable storage medium stores a computer program. When the computer program is executed by the processor, each process of the foregoing method embodiments is implemented, and the same technical effect can be achieved. To avoid repetition, we will not repeat them here. The computer readable storage medium, such as a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk.

Those skilled in the art will appreciate that embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the invention can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

The present invention has been described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (system), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or FIG. These computer program instructions can be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing device to produce a machine for the execution of instructions for execution by a processor of a computer or other programmable data processing device. A system that implements the functions specified in a block or blocks of a flow or a flow and/or a block diagram of a flowchart.

The computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that instructions stored in the computer readable memory produce an article of manufacture including an instruction system. The system implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of a flowchart.

These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device. The instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory. Memory is an example of a computer readable medium.

Computer readable media includes both permanent and non-persistent, removable and non-removable media. Information storage can be implemented by any method or technology. The information can be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include temporary storage of computer readable media, such as modulated data signals and carrier waves.

It is also to be understood that the terms "comprises" or "comprising" or "comprising" or any other variations are intended to encompass a non-exclusive inclusion, such that a process, method, article, Other elements not explicitly listed, or elements that are inherent to such a process, method, commodity, or equipment. An element defined by the phrase "comprising a ..." does not exclude the presence of additional identical elements in a process, method, article, or device that comprises the element, without further limitation.

The above are only examples of the invention and are not intended to limit the invention. It will be apparent to those skilled in the art that various modifications and changes can be made in the present invention. Any modifications, equivalents, improvements, etc. made within the spirit and scope of the invention are intended to be included within the scope of the appended claims.

Claims

A business recall method in a multi-service sharing recall mode, including:

Obtaining at least one recall mode corresponding to the service, where the relationship between the service and the recall mode is pre-configured, and at least two service configurations have at least one of the same recall modes;

Acquiring the recall content corresponding to the service based on at least one recall mode.
The method of claim 1 wherein

When the recall mode includes the crowd recall mode, the content of the recall corresponding to the service is obtained based on the at least one recall mode, including:

Obtaining a crowd identifier to which the user identifier corresponding to the service belongs;

The content corresponding to the crowd identifier is queried, and is returned as the recall content corresponding to the service.
The method of claim 1 wherein

When the recall mode includes the label recall mode, the retrieval content corresponding to the service is obtained based on the at least one recall mode, including:

Obtaining label information corresponding to the user identifier corresponding to the service;

Querying content corresponding to the activity list corresponding to the tag information, and returning the content as the recall corresponding to the service.
The method of claim 1 wherein

And when the recall mode includes the location recall mode, acquiring, according to the at least one recall mode, the recall content corresponding to the service, including:

Obtaining label information corresponding to the location where the service is started;

Querying the content corresponding to the tag information, and returning as the recall content corresponding to the service.
The method of claim 1 wherein

When the recall mode includes the user relationship recall mode, the content of the recall corresponding to the service is obtained based on the at least one recall mode, including:

Obtaining a social list to which the user identifier corresponding to the service belongs;

Querying content corresponding to at least one other user identifier associated with the user identifier in the social list, and returning the content as the recall corresponding to the service.
The method of claim 1 wherein

When the recall mode includes the content-related recall mode, the content of the recall corresponding to the service is obtained based on the at least one recall mode, including:

Obtaining a content list corresponding to the user identifier corresponding to the service;

Based on the association between the content, at least one other content associated with the content in the content list is determined and returned as the recall content corresponding to the service.
The method of claim 1 further comprising:

Allocating weights for the recalled content, the weights being values evaluated according to predetermined indicators;

The recall of the configuration weights is sorted according to a predetermined rule.
The method of claim 1 further comprising:

The recalled content is used as an input to the numerical evaluation model to obtain an evaluation value of the output;

The corresponding recall content is sorted according to the evaluation value, wherein the numerical evaluation model is trained based on the corresponding recall content in one flow data.
The method of claim 1 wherein

Obtain at least one recall mode corresponding to the service, including:

Obtaining at least one recall mode label configured for the service, and a recall mode label corresponds to a recall mode.
A system for business recalls, including:

The mode obtaining module is configured to obtain at least one recall mode corresponding to the service, where the relationship between the service and the recall mode is pre-configured, and at least two service configurations have at least one of the same recall modes;

The content obtaining module is configured to acquire the recall content corresponding to the service based on the at least one recall mode.
A server comprising: a memory, a processor, and a computer program stored on the memory and operative on the processor, the computer program being executed by the processor to implement the following steps:

Obtaining at least one recall mode corresponding to the service, where the relationship between the service and the recall mode is pre-configured, and at least two service configurations have at least one of the same recall modes;

Acquiring the recall content corresponding to the service based on at least one recall mode.
A computer readable storage medium having stored thereon a computer program, the computer program being executed by a processor to implement the following steps:

Obtaining at least one recall mode corresponding to the service, where the relationship between the service and the recall mode is pre-configured, and at least two service configurations have at least one of the same recall modes;

Acquiring the recall content corresponding to the service based on at least one recall mode.