WO2019169947A1 - 广告投放方法及系统、设备和存储介质 - Google Patents

广告投放方法及系统、设备和存储介质 Download PDF

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Publication number
WO2019169947A1
WO2019169947A1 PCT/CN2019/070425 CN2019070425W WO2019169947A1 WO 2019169947 A1 WO2019169947 A1 WO 2019169947A1 CN 2019070425 W CN2019070425 W CN 2019070425W WO 2019169947 A1 WO2019169947 A1 WO 2019169947A1
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Prior art keywords
delivery
price tag
electronic price
advertisement
information
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PCT/CN2019/070425
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English (en)
French (fr)
Inventor
张海峰
张力
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北京麦丰网络科技有限公司
浙江汉朔电子科技有限公司
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Publication of WO2019169947A1 publication Critical patent/WO2019169947A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisions for transferring data to distant stations, e.g. from a sensing device
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure

Definitions

  • the present application relates to the technical field of the retail industry, and in particular, to an advertisement delivery method and system, device, and storage medium.
  • the present invention provides an advertisement delivery method, including:
  • each electronic price tag device Remotely control each electronic price tag device to display the corresponding creative material to complete the advertisement delivery.
  • the present invention provides another method for advertising delivery, including:
  • each electronic price tag device respectively displays the corresponding creative material to complete the advertisement delivery.
  • the remote control information is generated by the advertisement delivery platform according to the received delivery configuration information, and the delivery activity includes the electronic price tag device to be served, the creative material corresponding to each electronic price tag device, and the delivery parameter.
  • the present invention provides an advertisement delivery platform, including a placement configuration unit and a remote control unit.
  • the delivery configuration unit is configured to receive delivery configuration information, and configure a delivery activity according to the delivery configuration information, where the delivery activity includes each electronic price tag device to be served, a creative material corresponding to each electronic price tag device, and a delivery parameter;
  • the remote control unit is configured to remotely control each electronic price tag device to display the corresponding creative material to complete the advertisement delivery.
  • the present invention provides an electronic price tag system including a control device, a communication device, and a plurality of electronic price tag devices, the control device including a receiving unit and a control unit.
  • the receiving unit is configured to receive remote control information
  • the control unit is configured to control each electronic price tag device to display the corresponding creative material according to the remote control information to complete the advertisement delivery.
  • the remote control information is generated by the advertisement delivery platform according to the received delivery configuration information, and the delivery activity includes the electronic price tag device to be served, the creative material corresponding to each electronic price tag device, and the delivery parameter.
  • the present invention provides an advertisement delivery system, including the above advertisement delivery platform, and a plurality of the above electronic price tag systems.
  • the present invention also provides an apparatus comprising one or more processors and a memory, wherein the memory includes instructions executable by the one or more processors to cause the one or more processors to perform each of the The advertisement delivery method provided by the embodiment.
  • the present invention also provides a storage medium storing a computer program, the computer program causing a computer to execute an advertisement delivery method provided according to various embodiments of the present invention.
  • the advertisement delivery method and system, device and storage medium provided by the embodiments of the present invention provide an advertisement delivery platform for the merchant to configure the delivery activity, and then the platform remotely controls each electronic price tag device to display the corresponding creative material according to the configuration of the merchant. , thus providing an environmentally friendly means of advertising for retail scenes;
  • the advertisement delivery method and system, device and storage medium provided by some embodiments of the present invention further ensure legal compliance of advertisement delivery by configuring an audit function
  • the advertisement delivery method and system, device and storage medium provided by some embodiments of the present invention are further optimized by configuring an LED light on the electronic price tag device and prompting the user to focus on the currently focused advertisement by controlling the LED light to be constantly lit or blinking. The effectiveness of the ad.
  • FIG. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present invention.
  • FIG. 2 is a flow chart of a preferred embodiment of the method of FIG.
  • FIG. 3 is a flow chart of a preferred embodiment of the method of FIG. 1.
  • FIG. 4 is a flow chart of a preferred embodiment of the method of FIG. 1.
  • FIG. 5 is a flowchart of another advertisement delivery method according to an embodiment of the present invention.
  • FIG. 6 is a flow chart of a preferred embodiment of the method of FIG.
  • FIG. 7 is a schematic structural diagram of an advertisement delivery platform according to an embodiment of the present invention.
  • Figure 8 is a schematic view showing the structure of a preferred embodiment of the platform shown in Figure 7.
  • Figure 9 is a schematic view showing the structure of a preferred embodiment of the platform shown in Figure 7.
  • FIG. 10 is a schematic structural diagram of an electronic price tag system according to an embodiment of the present invention.
  • FIG. 11 is a schematic structural diagram of a device according to an embodiment of the present invention.
  • ESL Electronic Shelf Label
  • Electronic Shelf Label also known as electronic price tag
  • ESL is an electronic display device with information transmission and reception function, mainly used in supermarkets, convenience stores, pharmacies, etc. to display price information and item related information.
  • Electronic label Placed on the shelf, an electronic display device that replaces traditional paper price tags.
  • Each electronic shelf tag is connected to a computer database of a store or item storage environment via a wired or wireless network, and the latest product information is passed through the electronic shelf label.
  • the screen is displayed, wherein the screen materials include, but are not limited to, LCD, LED, OLED, electronic ink paper, and the like.
  • Types of electronic price tag devices include active electronic price tag devices, passive electronic price tag devices, and the like.
  • An active electronic price tag device is an electronic price tag device that is powered by a built-in power supply device such as a battery.
  • the passive electronic price tag device is an electronic price tag device that is not equipped with a power supply device internally, and is powered by an external power supply device such as a power supply device configured on a shelf or a wireless power supply device.
  • the following provides a solution for the coupon placement by using the electronic price tag device provided by the present invention.
  • the solutions provided by the present invention are applicable to any of the above types of electronic price tag devices.
  • FIG. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present invention.
  • the present invention provides an advertisement delivery method suitable for an advertisement delivery platform, including:
  • S13 receiving delivery configuration information, and configuring a delivery activity according to the delivery configuration information, where the delivery activity includes each electronic price tag device to be served, a creative material corresponding to each electronic price tag device, and a delivery parameter;
  • the advertisement delivery platform is configured on the cloud service end, and the merchant can log in to the platform by logging in to the webpage or logging in to the mobile terminal's app, and configuring the advertisement delivery activity.
  • the advertisement delivery platform can be configured in different environments such as a centralized server according to actual needs, and the same effect can be achieved.
  • step S13 after the merchant logs in to the advertisement delivery platform through the webpage or the app, the advertisement provided by the current platform may be selected to configure the advertisement delivery activity, and the webpage or the app generates the delivery configuration information and sends the delivery configuration information to the advertisement delivery platform.
  • the advertisement delivery platform configures the delivery activity according to the delivery configuration information.
  • the electronic price tag devices a 1 -a 20 in the store A display the first advertisement video
  • a 21 -a 40 display the second advertisement video
  • the electronic price tag devices b 1 -b 40 in the store B display the first advertisement image
  • the electronic price tag devices c 1 -c 5 in the store C display the first two-dimensional code
  • c 6 -c 10 display the second two-dimensional code
  • c 11 -c 15 display the third two-dimensional code
  • the delivery period is next week Every day from 11 to 13, and so on.
  • the delivery parameters include the delivery time, and the delivery periods of the electronic price tag devices of the stores are the same. In more embodiments, different delivery periods may be separately configured for each store or each electronic price tag device. You can further configure the delivery parameters that are commonly used in other ad serving areas.
  • the remote control of each electronic price tag device respectively displays a video, a picture, and a two-dimensional code for advertising, wherein the two-dimensional code is used for the user to scan to access the pre-configured advertisement page.
  • the advertisement may be performed by remotely controlling each of the electronic price tag devices to display any one or more of text, link address, barcode or multi-dimensional code and other feature information codes and prompt information.
  • the prompt information is used to prompt the user to perform NFC communication or Bluetooth connection to access the pre-configured advertisement page.
  • the two-dimensional code, the prompt information, and the advertisement page are generated by the advertisement delivery platform, and after generating the advertisement page according to the creative configured by the merchant, the platform generates a two-dimensional code or prompt information according to the access address of the advertisement page.
  • the merchant can also upload the self-configured QR code as a picture material to the platform, and the advertisement page accessed by the self-configured QR code needs the merchant to maintain through other platforms.
  • FIG. 2 is a flow chart of a preferred embodiment of the method of FIG. As shown in FIG. 2, in a preferred embodiment, the foregoing method further includes:
  • S11 Receive material configuration information, and configure the creative according to the material configuration information.
  • the merchant can configure the creative after logging in to the platform, for example, uploading the created video, picture, and the like.
  • FIG. 3 is a flow chart of a preferred embodiment of the method of FIG. 1. As shown in FIG. 3, in a preferred embodiment, the foregoing method further includes:
  • the information to be audited by the configured delivery activity may be sent to the auditing end for review. If the review is approved, the remote control will be served; if the review fails, the delivery will not be performed and the delivery activity needs to be reconfigured.
  • each electronic price tag device is further configured with an LED lamp, and the method further includes:
  • S17 Remotely control the LED lights of each electronic price tag device to be constantly lit or blinking to prompt the user to focus on the currently placed advertisement.
  • the method is generally used to prompt the user to combine an advertisement of a promotional means such as a coupon, thereby increasing the exposure rate of the advertisement while prompting the user to receive the offer.
  • a promotional means such as a coupon
  • different types of preferential advertisements can also be prompted by different control methods. For example, by flashing a prompt to reduce the discount advertisement, by constantly highlighting the discount advertisement, and the like.
  • the control strategies listed above are only examples, and are not limited thereto. Different prompting strategies can be configured according to actual needs, and the same technical effects can be achieved.
  • FIG. 5 is a flowchart of another advertisement delivery method according to an embodiment of the present invention.
  • the method shown in Figure 5 can be performed in conjunction with any of the methods shown in Figures 1-3.
  • the present invention provides another advertisement delivery method suitable for an electronic price tag system, including:
  • each electronic price tag device respectively displays the corresponding creative material to complete the advertisement delivery.
  • the remote control information is generated by the advertisement delivery platform according to the received delivery configuration information, and the delivery activity includes the electronic price tag device to be served, the creative material corresponding to each electronic price tag device, and the delivery parameter.
  • the electronic price tag system includes a control device, a communication device, and a plurality of electronic price tag devices, and the control device completes control of each electronic price tag device according to the remote control information sent by the advertisement delivery platform.
  • the electronic price tag system may be configured as various types of different technologies commonly used in the field according to actual needs, as long as the respective electronic price tag devices can be respectively displayed under the remote control of the advertisement delivery platform. The material, when the ad is finished, can achieve the same technical effect.
  • FIG. 6 is a flow chart of a preferred embodiment of the method of FIG. The method shown in Figure 6 can be performed in conjunction with the method shown in Figure 4.
  • each electronic price tag device is separately configured with an LED lamp, and the method further includes:
  • S27 Control, according to the remote control information, that the LED lights of each electronic price tag device are always on or blinking to prompt the user to focus on the currently placed advertisement.
  • FIG. 7 is a schematic structural diagram of an advertisement delivery platform according to an embodiment of the present invention.
  • the platform shown in FIG. 7 can correspond to the method shown in FIG. 1 or FIG.
  • the present invention provides an advertisement delivery platform 10, including a placement configuration unit 13 and a remote control unit 15.
  • the delivery configuration unit 13 is configured to receive the delivery configuration information, and configure the delivery activity according to the delivery configuration information, where the delivery activity includes the electronic price tag device 21 to be served, the creative material corresponding to each electronic price tag device 21, and the delivery parameter;
  • the remote control unit 15 is configured to remotely control each of the electronic price tag devices 21 to display the corresponding creative materials to complete the advertisement delivery.
  • the placement configuration information received by the delivery configuration unit 13 is sent by the merchant through the configuration terminal 30.
  • the configuration terminal may be any fixed terminal or mobile terminal, as long as it can be configured by logging in to the advertisement delivery platform 10 through a webpage or an app.
  • the remote control unit 15 is further configured to remotely control the LEDs of the respective electronic price tag devices 21 to be constantly lit or blinking to prompt the user for the currently focused advertisement.
  • Figure 8 is a schematic view showing the structure of a preferred embodiment of the platform shown in Figure 7.
  • the platform shown in FIG. 8 can correspondingly perform the method shown in FIG. 2.
  • the advertisement delivery platform 10 further includes a material configuration unit 11.
  • the material configuration unit 11 is configured to receive material configuration information, and configure the creative according to the material configuration information.
  • Figure 9 is a schematic view showing the structure of a preferred embodiment of the platform shown in Figure 7.
  • the platform shown in FIG. 9 can correspondingly perform the method shown in FIG.
  • the advertising platform 10 further includes a delivery review unit 14.
  • the delivery review unit 14 is configured to generate pending information according to the delivery activity and send it to the auditing end for review, generate audit results, and return.
  • FIG. 10 is a schematic structural diagram of an electronic price tag system according to an embodiment of the present invention.
  • the system shown in FIG. 10 can perform the method shown in FIGS. 5-6.
  • the present invention further provides an electronic price tag system 20, including a control device 22, a communication device 23, and a plurality of electronic price tag devices 21, the control device 22 including a receiving unit 221 and control Unit 223.
  • the receiving unit 221 is configured to receive remote control information
  • the control unit 223 is configured to control each electronic price tag device 21 to display the corresponding creative material according to the remote control information to complete the advertisement delivery.
  • the remote control information is generated by the advertisement delivery platform according to the received delivery configuration information, and the delivery activity includes the electronic price tag device 21 to be served, the creative material corresponding to each electronic price tag device 21, and the delivery parameter.
  • control unit 223 is further configured to control, according to the remote control information, that the LED lights of the electronic price tag devices 21 are constantly lit or blinking to prompt the user to focus on the currently placed advertisement.
  • the present invention also provides an advertisement delivery system, including the advertisement delivery platform provided by any of the above embodiments, and the electronic price tag system provided by any of the above embodiments.
  • FIG. 11 is a schematic structural diagram of a device according to an embodiment of the present invention.
  • the present application also provides an apparatus 1100 including one or more central processing units (CPUs) 1101, which may be according to programs stored in a read only memory (ROM) 1102 or Various appropriate actions and processes are performed from the program loaded into the random access memory (RAM) 1103 by the storage portion 1108.
  • CPUs central processing units
  • RAM random access memory
  • various programs and data required for the operation of the device 1100 are also stored.
  • the CPU 1101, the ROM 1102, and the RAM 1103 are connected to each other through a bus 1104.
  • An input/output (I/O) interface 1105 is also coupled to bus 1104.
  • the following components are connected to the I/O interface 1105: an input portion 1106 including a keyboard, a mouse, etc.; an output portion 1107 including a cathode ray tube (CRT), a liquid crystal display (LCD), and the like, and a speaker; a storage portion 1108 including a hard disk or the like And a communication portion 1109 including a network interface card such as a LAN card, a modem, or the like.
  • the communication section 1109 performs communication processing via a network such as the Internet.
  • Driver 1110 is also connected to I/O interface 1105 as needed.
  • a removable medium 1111 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory or the like is mounted on the drive 1110 as needed so that a computer program read therefrom is installed into the storage portion 1108 as needed.
  • the advertisement delivery method described in any of the above embodiments may be implemented as a computer software program.
  • an embodiment of the present disclosure includes a computer program product comprising a computer program tangibly embodied on a machine readable medium, the computer program comprising program code for performing an advertising method.
  • the computer program can be downloaded and installed from the network via the communication portion 1109, and/or installed from the removable medium 1111.
  • the present application further provides a computer readable storage medium, which may be a computer readable storage medium included in the apparatus of the above embodiment; or may exist separately, not assembled A computer readable storage medium in a device.
  • the computer readable storage medium stores one or more programs that are used by one or more processors to perform the advertising method described in this application.
  • each block of the flowchart or block diagram can represent a module, a program segment, or a portion of code that includes one or more of the logic functions for implementing the specified.
  • Executable instructions can also occur in a different order than that illustrated in the drawings. For example, two successively represented blocks may in fact be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending upon the functionality involved.
  • each block of the block diagrams and/or flowcharts, and combinations of blocks in the block diagrams and/or flowcharts can be implemented by a dedicated hardware-based system that performs the specified functions or operations. Or can be implemented by a combination of dedicated hardware and computer instructions.
  • the units or modules described in the embodiments of the present application may be implemented by software or by hardware.
  • the described units or modules may also be provided in the processor.
  • each of the units may be a software program disposed in a computer or a mobile smart device, or may be a separately configured hardware device.
  • the names of these units or modules do not in any way constitute a limitation on the unit or module itself.

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Abstract

一种广告投放方法及系统、设备和存储介质，该方法包括：接收投放配置信息，根据该投放配置信息配置投放活动，该投放活动包括所要投放的各电子价签设备、各电子价签设备对应的广告素材和投放参数（S13）；远程控制各电子价签设备分别显示所对应的广告素材，以完成广告投放（S15）。该方法通过设置供商家配置投放活动的广告投放平台，再由该平台根据商家的配置远程控制各电子价签设备分别显示对应的广告素材，从而为零售场景提供了一种节约环保的广告投放手段。

Description

广告投放方法及系统、设备和存储介质
本申请要求2018年03月05日递交的申请号为201810177566.X、发明名称为“广告投放方法及系统、设备和存储介质”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及零售业技术领域，具体涉及一种广告投放方法及系统、设备和存储介质。
背景技术
在传统的线下零售场景中，缺乏节约环保的广告投放手段。当前采用的广告投放手段通常是通过安装在货架或者堆头附近的宣传物料来实现，例如货架上方的吊旗，货架上的三角牌，地面的地贴，货架旁边的易拉宝或者海报，以及堆头周边的围挡等物料。
该类投放手段的缺陷在于，会造成大量物料印刷资源的浪费，因为每次广告的主题不同，内容不同，所以印制的宣传物料很难复用，无法灵活调整变更信息，用完一次就要扔掉。
发明内容
鉴于现有技术中的上述缺陷或不足，期望提供一种节约环保的广告投放方法及系统、设备和存储介质。
第一方面，本发明提供一种广告投放方法，包括：
接收投放配置信息，根据该投放配置信息配置投放活动，该投放活动包括所要投放的各电子价签设备、各电子价签设备对应的广告素材和投放参数；
远程控制各电子价签设备分别显示所对应的广告素材，以完成广告投放。
第二方面，本发明提供另一种广告投放方法，包括：
接收远程控制信息；
根据该远程控制信息控制各电子价签设备分别显示所对应的广告素材，以完成广告投放。
其中，远程控制信息由广告投放平台根据所接收的投放配置信息配置投放活动生成，该投放活动包括所要投放的各电子价签设备、各电子价签设备对应的广告素材和投放参数。
第三方面，本发明提供一种广告投放平台，包括投放配置单元和远程控制单元。
投放配置单元配置用于接收投放配置信息，根据投放配置信息配置投放活动，该投放活动包括所要投放的各电子价签设备、各电子价签设备对应的广告素材和投放参数；
远程控制单元配置用于远程控制各电子价签设备分别显示所对应的广告素材，以完成广告投放。
第四方面，本发明提供一种电子价签系统，包括控制设备、通信设备和若干电子价签设备，该控制设备包括接收单元和控制单元。
接收单元配置用于接收远程控制信息；
控制单元配置用于根据远程控制信息控制各电子价签设备分别显示所对应的广告素材，以完成广告投放。
其中，远程控制信息由广告投放平台根据所接收的投放配置信息配置投放活动生成，该投放活动包括所要投放的各电子价签设备、各电子价签设备对应的广告素材和投放参数。
第五方面，本发明提供一种广告投放系统，包括上述广告投放平台，以及若干上述电子价签系统。
第六方面，本发明还提供一种设备，包括一个或多个处理器和存储器，其中存储器包含可由该一个或多个处理器执行的指令以使得该一个或多个处理器执行根据本发明各实施例提供的广告投放方法。
第七方面，本发明还提供一种存储有计算机程序的存储介质，该计算机程序使计算机执行根据本发明各实施例提供的广告投放方法。
本发明诸多实施例提供的广告投放方法及系统、设备和存储介质通过设置供商家配置投放活动的广告投放平台，再由该平台根据商家的配置远程控制各电子价签设备分别显示对应的广告素材，从而为零售场景提供了一种节约环保的广告投放手段；
本发明一些实施例提供的广告投放方法及系统、设备和存储介质进一步通过配置审核功能，保障了广告投放的合法合规；
本发明一些实施例提供的广告投放方法及系统、设备和存储介质进一步通过在电 子价签设备上配置LED灯，并通过控制该LED灯常亮或闪烁以提示用户当前重点投放的广告，优化了广告的投放效果。
附图说明
通过阅读参照以下附图所作的对非限制性实施例所作的详细描述，本申请的其它特征、目的和优点将会变得更明显：
图1为本发明一实施例提供的一种广告投放方法的流程图。
图2为图1所示方法的一种优选实施方式的流程图。
图3为图1所示方法的一种优选实施方式的流程图。
图4为图1所示方法的一种优选实施方式的流程图。
图5为本发明一实施例提供的另一种广告投放方法的流程图。
图6为图5所示方法的一种优选实施方式的流程图。
图7为本发明一实施例提供的一种广告投放平台的结构示意图。
图8为图7所示平台的一种优选实施方式的结构示意图。
图9为图7所示平台的一种优选实施方式的结构示意图。
图10为本发明一实施例提供的一种电子价签系统的结构示意图。
图11为本发明一实施例提供的一种设备的结构示意图。
具体实施方式
下面结合附图和实施例对本申请作进一步的详细说明。可以理解的是，此处所描述的具体实施例仅仅用于解释相关发明，而非对该发明的限定。另外还需要说明的是，为了便于描述，附图中仅示出了与发明相关的部分。
需要说明的是，在不冲突的情况下，本申请中的实施例及实施例中的特征可以相互组合。下面将参考附图并结合实施例来详细说明本申请。
电子货架价签(Electronic Shelf Label，简称ESL)，又称电子价签，是一种带有信息收发功能的电子显示装置，主要应用于超市、便利店、药房等显示价格信息和物品相关信息的电子类标签。放置在货架上，可替代传统纸质价格标签的电子显示装置，每一个电子货架标签通过有线或者无线网络与商场或物品存放环境的计算机数据库相连，并将最新的商品信息通过电子货架标签上的屏显示出来，其中屏幕材质包括但不限于LCD，LED，OLED，电子墨水纸等。
电子价签设备的类型包括有源电子价签设备、无源电子价签设备等。有源电子价签设备即通过电池等内置供电设备进行供电的电子价签设备。无源电子价签设备即内部未配置电源供应设备，通过货架上配置的供电装置，或无线供电装置等外部供电设备进行供电的电子价签设备。
以下将具体介绍本发明提供的利用电子价签设备进行优惠券投放的各项解决方案，本发明提供的各项解决方案适用于上述任意一种类型的电子价签设备。
图1为本发明一实施例提供的一种广告投放方法的流程图。
如图1所示，在本实施例中，本发明提供一种适用于广告投放平台的广告投放方法，包括：
S13：接收投放配置信息，根据该投放配置信息配置投放活动，该投放活动包括所要投放的各电子价签设备、各电子价签设备对应的广告素材和投放参数；
S15：远程控制各电子价签设备分别显示所对应的广告素材，以完成广告投放。
具体地，在本实施例中，广告投放平台配置在云服务端，商家可以通过登录网页或登录移动终端的app来登录该平台，配置广告的投放活动。在更多实施例中，还可根据实际需求将该广告投放平台配置于集中式服务端等不同环境，可实现相同效果。
在步骤S13中，商家通过网页或app登录广告投放平台后，可以选用当前平台中所提供的广告素材来配置广告的投放活动，网页或app生成投放配置信息并发送至广告投放平台。
广告投放平台接收该投放配置信息后，根据该投放配置信息配置投放活动。例如，在门店A的电子价签设备a 1-a 20显示第一广告视频，a 21-a 40显示第二广告视频，在门店B的电子价签设备b 1-b 40显示第一广告图片，在门店C的电子价签设备c 1-c 5显示第一二维码，c 6-c 10显示第二二维码，c 11-c 15显示第三二维码；投放时段为下周的每日11点-13点，等等。
其中，本实施例中投放参数包括投放时间，各门店的各电子价签设备的投放时段相同，在更多实施例中，可为各门店或每一电子价签设备单独配置不同的投放时段，还可以进一步配置其它广告投放领域常用的投放参数。
本实施例中列举了远程控制各电子价签设备分别显示视频、图片、二维码的方式进行广告投放，其中，二维码用于供用户通过扫描以访问预配置的广告页面。
在更多实施例中，还可通过远程控制各电子价签设备分别显示文字、链接地址、条形码或多维码等其它特征信息码、提示信息等任意一种或多种方式来进行广告投放。其中，提示信息用于提示用户进行NFC通信或蓝牙连接，以访问预配置的广告页面。
在本实施例中，上述二维码、提示信息和广告页面由广告投放平台生成，平台在根据商家配置的广告素材生成广告页面后，根据该广告页面的访问地址生成二维码或提示信息。在更多实施例中，商家也可以将自行配置的二维码作为图片素材上传至平台，该自行配置的二维码所访问的广告页面则需要商家通过其它平台维护。
图2为图1所示方法的一种优选实施方式的流程图。如图2所示，在一优选实施例中，上述方法还包括：
S11：接收素材配置信息，根据该素材配置信息配置广告素材。
即，商家在登录平台后可以自行配置广告素材，例如上传制作的视频、图片等等。
图3为图1所示方法的一种优选实施方式的流程图。如图3所示，在一优选实施例中，上述方法还包括：
S14：根据投放活动生成待审核信息并发送至审核端，以供审核、生成审核结果并返回。
具体地，为了保障投放活动的进行符合相关法律法规的规定，可以通过将配置完成的投放活动生成待审核信息发送至审核端以供审核。若审核通过，则进行远程控制投放；若审核未通过，则不再进行投放，需要重新配置投放活动。
图4为图1所示方法的一种优选实施方式的流程图。如图4所示，在一优选实施例中，各电子价签设备还分别配置有LED灯，上述方法还包括：
S17：远程控制各电子价签设备的LED灯常亮或闪烁以提示用户当前重点投放的广告。
具体地，该手段通常用于提示用户结合优惠券等优惠促销手段的广告，从而在提示用户领取优惠的同时提升广告的曝光率。
进一步优选地，还可以通过不同的控制方式来提示不同种类的优惠广告。例如，通过闪烁提示满减优惠广告，通过常亮提示打折优惠广告，等等。上述列举的控制策略仅为示例，而不以此为限，可根据实际需求配置不同的提示策略，均可实现相同的技术效果。
图5为本发明一实施例提供的另一种广告投放方法的流程图。图5所示的方法可配合图1-图3所示的任一方法执行。如图5所示，本发明提供另一种适用于电子价签系统的广告投放方法，包括：
S23：接收远程控制信息；
S25：根据该远程控制信息控制各电子价签设备分别显示所对应的广告素材，以完成广告投放。
其中，远程控制信息由广告投放平台根据所接收的投放配置信息配置投放活动生成，该投放活动包括所要投放的各电子价签设备、各电子价签设备对应的广告素材和投放参数。
具体地，在本实施例中，电子价签系统包括控制设备、通信设备和若干电子价签设备，由该控制设备根据广告投放平台发送的远程控制信息来完成对各电子价签设备的控制。在更多实施例中，还可根据实际需求将电子价签系统配置为各类本领域常用的不同架构，只要能在广告投放平台的远程控制下控制各电子价签设备分别显示所对应的广告素材，完成广告投放，即可实现相同的技术效果。
其中，图5所示方法中关于广告投放平台的配置和投放原理，可参见图1-图3所示的方法，此处不再赘述。
图6为图5所示方法的一种优选实施方式的流程图。图6所示的方法可配合图4所示的方法执行。
如图6所示，在一优选实施例中，各电子价签设备分别配置有LED灯，该方法还包括：
S27：根据远程控制信息控制各电子价签设备的LED灯常亮或闪烁以提示用户当前重点投放的广告。
图6所示方法的控制原理可参照图4所示的方法，此处不再赘述。
图7为本发明一实施例提供的一种广告投放平台的结构示意图。图7所示的平台可对应执行图1或图4所示的方法。
如图7所示，在本实施例中，本发明提供一种广告投放平台10，包括投放配置单元13和远程控制单元15。
投放配置单元13配置用于接收投放配置信息，根据投放配置信息配置投放活动，该投放活动包括所要投放的各电子价签设备21、各电子价签设备21对应的广告素材和投放参数；
远程控制单元15配置用于远程控制各电子价签设备21分别显示所对应的广告素材，以完成广告投放。
其中，投放配置单元13接收的投放配置信息由商家通过配置终端30发送，该配置终端可以是任意的固定终端或移动终端，只要可以通过网页或app登录广告投放平台10进行配置即可。
在一优选实施例中，远程控制单元15进一步配置用于远程控制各电子价签设备21的LED灯常亮或闪烁以提示用户当前重点投放的广告。
图7所示平台的优惠券投放原理具体参见图1和图4所示的方法，此处不再赘述。
图8为图7所示平台的一种优选实施方式的结构示意图。图8所示的平台可对应执行图2所示的方法。
如图8所示，在一优选实施例中，广告投放平台10还包括素材配置单元11。
素材配置单元11配置用于接收素材配置信息，根据素材配置信息配置广告素材。
图8所示平台的配置原理参见图2所示的方法，此处不再赘述。
图9为图7所示平台的一种优选实施方式的结构示意图。图9所示的平台可对应执行图3所示的方法。
如图9所示，在一优选实施例中，广告投放平台10还包括投放审核单元14。
投放审核单元14配置用于根据投放活动生成待审核信息并发送至审核端，以供审核、生成审核结果并返回。
图9所示平台的核销原理参见图3所示的方法，此处不再赘述。
图10为本发明一实施例提供的一种电子价签系统的结构示意图。图10所示的系统可对应执行图5-图6所示的方法。
如图10所示，在本实施例中，本发明还提供一种电子价签系统20，包括控制设备22、通信设备23和若干电子价签设备21，该控制设备22包括接收单元221和控制单元223。
接收单元221配置用于接收远程控制信息；
控制单元223配置用于根据远程控制信息控制各电子价签设备21分别显示所对应的广告素材，以完成广告投放。
其中，远程控制信息由广告投放平台根据所接收的投放配置信息配置投放活动生成，该投放活动包括所要投放的各电子价签设备21、各电子价签设备21对应的广告素材和投放参数。
在一优选实施例中，控制单元223进一步配置用于根据远程控制信息控制各电子价签设备21的LED灯常亮或闪烁以提示用户当前重点投放的广告。
本发明还提供一种广告投放系统，包括上述任一实施例提供的广告投放平台，以及若干上述任一实施例提供的电子价签系统。
图11为本发明一实施例提供的一种设备的结构示意图。
如图11所示，作为另一方面，本申请还提供了一种设备1100，包括一个或多个中央处理单元(CPU)1101，其可以根据存储在只读存储器(ROM)1102中的程序或者从存储部分1108加载到随机访问存储器(RAM)1103中的程序而执行各种适当的动作和处理。在RAM1103中，还存储有设备1100操作所需的各种程序和数据。CPU1101、ROM1102以及RAM1103通过总线1104彼此相连。输入/输出(I/O)接口1105也连接至总线1104。
以下部件连接至I/O接口1105：包括键盘、鼠标等的输入部分1106；包括诸如阴极射线管(CRT)、液晶显示器(LCD)等以及扬声器等的输出部分1107；包括硬盘等的存储部分1108；以及包括诸如LAN卡、调制解调器等的网络接口卡的通信部分1109。通信部分1109经由诸如因特网的网络执行通信处理。驱动器1110也根据需要连接至I/O接口1105。可拆卸介质1111，诸如磁盘、光盘、磁光盘、半导体存储器等等，根据需要安装在驱动器1110上，以便于从其上读出的计算机程序根据需要被安装入存储部分1108。
特别地，根据本公开的实施例，上述任一实施例描述的广告投放方法可以被实现为计算机软件程序。例如，本公开的实施例包括一种计算机程序产品，其包括有形地包含在机器可读介质上的计算机程序，所述计算机程序包含用于执行广告投放方法的程序代码。在这样的实施例中，该计算机程序可以通过通信部分1109从网络上被下载和安装，和/或从可拆卸介质1111被安装。
作为又一方面，本申请还提供了一种计算机可读存储介质，该计算机可读存储介质可以是上述实施例的装置中所包含的计算机可读存储介质；也可以是单独存在，未装配入设备中的计算机可读存储介质。计算机可读存储介质存储有一个或者一个以上程序，该程序被一个或者一个以上的处理器用来执行描述于本申请的广告投放方法。
附图中的流程图和框图，图示了按照本发明各种实施例的系统、方法和计算机程序产品的可能实现的体系架构、功能和操作。在这点上，流程图或框图中的每个方框可以代表一个模块、程序段、或代码的一部分，该模块、程序段、或代码的一部分包含一个 或多个用于实现规定的逻辑功能的可执行指令。也应当注意，在有些作为替换的实现中，方框中所标注的功能也可以以不同于附图中所标注的顺序发生。例如，两个接连地表示的方框实际上可以基本并行地执行，它们有时也可以按相反的顺序执行，这根据所涉及的功能而定。也要注意的是，框图和/或流程图中的每个方框、以及框图和/或流程图中的方框的组合，可以通过执行规定的功能或操作的专用的基于硬件的系统来实现，或者可以通过专用硬件与计算机指令的组合来实现。
描述于本申请实施例中所涉及到的单元或模块可以通过软件的方式实现，也可以通过硬件的方式来实现。所描述的单元或模块也可以设置在处理器中，例如，各所述单元可以是设置在计算机或移动智能设备中的软件程序，也可以是单独配置的硬件装置。其中，这些单元或模块的名称在某种情况下并不构成对该单元或模块本身的限定。
以上描述仅为本申请的较佳实施例以及对所运用技术原理的说明。本领域技术人员应当理解，本申请中所涉及的发明范围，并不限于上述技术特征的特定组合而成的技术方案，同时也应涵盖在不脱离本申请构思的情况下，由上述技术特征或其等同特征进行任意组合而形成的其它技术方案。例如上述特征与本申请中公开的(但不限于)具有类似功能的技术特征进行互相替换而形成的技术方案。

Claims (19)

  1. 一种广告投放方法，其特征在于，包括：
    接收投放配置信息，根据所述投放配置信息配置投放活动，所述投放活动包括所要投放的各电子价签设备、各所述电子价签设备对应的广告素材和投放参数；
    远程控制各所述电子价签设备分别显示所对应的广告素材，以完成广告投放。
  2. 根据权利要求1所述的方法，其特征在于，还包括：
    接收素材配置信息，根据所述素材配置信息配置广告素材。
  3. 根据权利要求1所述的方法，其特征在于，还包括：
    根据所述投放活动生成待审核信息并发送至审核端，以供审核、生成审核结果并返回。
  4. 根据权利要求1-3任一项所述的方法，其特征在于，所述广告素材包括以下至少一项：文字，图片，视频，链接地址，特征信息码，提示信息；
    其中，所述特征信息码包括以下任意一项：条形码、二维码、多维码，用于供用户通过扫描以访问预配置的广告页面；
    所述提示信息用于提示用户进行NFC通信或蓝牙连接，以访问预配置的广告页面。
  5. 根据权利要求1-3任一项所述的方法，其特征在于，所述电子价签设备配置有LED灯；
    所述方法还包括：
    远程控制各所述电子价签设备的LED灯常亮或闪烁以提示用户当前重点投放的广告。
  6. 一种广告投放方法，其特征在于，包括：
    接收远程控制信息；
    根据所述远程控制信息控制各电子价签设备分别显示所对应的广告素材，以完成广告投放；
    其中，所述远程控制信息由广告投放平台根据所接收的投放配置信息配置投放活动生成，所述投放活动包括所要投放的各电子价签设备、各所述电子价签设备对应的广告素材和投放参数。
  7. 根据权利要求6所述的方法，其特征在于，所述广告素材包括以下至少一项：文字，图片，视频，链接地址，特征信息码，提示信息；
    其中，所述特征信息码包括以下任意一项：条形码、二维码、多维码，用于供用户 通过扫描以访问预配置的广告页面；
    所述提示信息用于提示用户进行NFC通信或蓝牙连接，以访问预配置的广告页面。
  8. 根据权利要求6或7所述的方法，其特征在于，所述电子价签设备配置有LED灯，所述方法还包括：
    根据所述远程控制信息控制各所述电子价签设备的LED灯常亮或闪烁以提示用户当前重点投放的广告。
  9. 一种广告投放平台，其特征在于，包括：
    投放配置单元，配置用于接收投放配置信息，根据所述投放配置信息配置投放活动，所述投放活动包括所要投放的各电子价签设备、各所述电子价签设备对应的广告素材和投放参数；
    远程控制单元，配置用于远程控制各所述电子价签设备分别显示所对应的广告素材，以完成广告投放。
  10. 根据权利要求9所述的平台，其特征在于，还包括：
    素材配置单元，配置用于接收素材配置信息，根据所述素材配置信息配置广告素材。
  11. 根据权利要求9所述的平台，其特征在于，还包括：
    投放审核单元，配置用于根据所述投放活动生成待审核信息并发送至审核端，以供审核、生成审核结果并返回。
  12. 根据权利要求9-11任一项所述的平台，其特征在于，所述广告素材包括以下至少一项：文字，图片，视频，链接地址，特征信息码，提示信息；
    其中，所述特征信息码包括以下任意一项：条形码、二维码、多维码，用于供用户通过扫描以访问预配置的广告页面；
    所述提示信息用于提示用户进行NFC通信或蓝牙连接，以访问预配置的广告页面。
  13. 根据权利要求9-11任一项所述的平台，其特征在于，所述电子价签设备配置有LED灯；
    所述远程控制单元进一步配置用于远程控制各所述电子价签设备的LED灯常亮或闪烁以提示用户当前重点投放的广告。
  14. 一种电子价签系统，其特征在于，包括控制设备、通信设备和若干电子价签设备；
    所述控制设备包括：
    接收单元，配置用于接收远程控制信息；
    控制单元，配置用于根据所述远程控制信息控制各电子价签设备分别显示所对应的广告素材，以完成广告投放；
    其中，所述远程控制信息由广告投放平台根据所接收的投放配置信息配置投放活动生成，所述投放活动包括所要投放的各电子价签设备、各所述电子价签设备对应的广告素材和投放参数。
  15. 根据权利要求14所述的系统，其特征在于，所述广告素材包括以下至少一项：文字，图片，视频，链接地址，特征信息码，提示信息；
    其中，所述特征信息码包括以下任意一项：条形码、二维码、多维码，用于供用户通过扫描以访问预配置的广告页面；
    所述提示信息用于提示用户进行NFC通信或蓝牙连接，以访问预配置的广告页面。
  16. 根据权利要求14或15所述的系统，其特征在于，所述电子价签设备配置有LED灯；
    所述控制单元进一步配置用于根据所述远程控制信息控制各所述电子价签设备的LED灯常亮或闪烁以提示用户当前重点投放的广告。
  17. 一种广告投放系统，其特征在于，包括如权利要求9-13任一项所述的广告投放平台，以及若干如权利要求14-16任一项所述的电子价签系统。
  18. 一种设备，其特征在于，所述设备包括：
    一个或多个处理器；
    存储器，用于存储一个或多个程序，
    当所述一个或多个程序被所述一个或多个处理器执行时，使得所述一个或多个处理器执行如权利要求1-8中任一项所述的方法。
  19. 一种存储有计算机程序的存储介质，其特征在于，该程序被处理器执行时实现如权利要求1-8中任一项所述的方法。
PCT/CN2019/070425 2018-03-05 2019-01-04 广告投放方法及系统、设备和存储介质 WO2019169947A1 (zh)

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CN111507740B (zh) * 2019-01-30 2024-03-08 北京沃东天骏信息技术有限公司 商品信息展示方法、装置、系统、电子设备及可读介质
CN112416274A (zh) * 2019-08-22 2021-02-26 昆山市华显光电科技有限公司 一种电子价签广告发布系统
CN110913342A (zh) * 2019-11-08 2020-03-24 杭州智控网络有限公司 基于价签系统NFC Tag功能的市场推广方法
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