WO2019128062A1 - 基于电商平台的礼物赠送方法和装置 - Google Patents

基于电商平台的礼物赠送方法和装置 Download PDF

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Publication number
WO2019128062A1
WO2019128062A1 PCT/CN2018/088120 CN2018088120W WO2019128062A1 WO 2019128062 A1 WO2019128062 A1 WO 2019128062A1 CN 2018088120 W CN2018088120 W CN 2018088120W WO 2019128062 A1 WO2019128062 A1 WO 2019128062A1
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WO
WIPO (PCT)
Prior art keywords
gift
information
gift card
consumption information
coupon
Prior art date
Application number
PCT/CN2018/088120
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English (en)
French (fr)
Inventor
姜廷龙
Original Assignee
深圳春沐源控股有限公司
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Publication of WO2019128062A1 publication Critical patent/WO2019128062A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0621—Item configuration or customization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Definitions

  • the invention relates to the technical field of an e-commerce platform, in particular to a gift giving method based on an e-commerce platform and a gift giving device based on an e-commerce platform.
  • the user A asks B for the harvest address and other related information, fills in the distribution or forwards the link to the user B, and after B fills in a short time, the complete order information is formed and distributed, and the following technical defects exist. :
  • the present invention aims to solve at least one of the technical problems existing in the prior art or related art.
  • Another object of the present invention is to provide a gift giving device based on an e-commerce platform.
  • the technical solution of the first aspect of the present invention provides a gift giving method based on an e-commerce platform, comprising: receiving gift order information, the gift order information includes a recipient communication account information; and receiving a gift for the gift
  • the payment information of the order information is received
  • the corresponding gift card coupon is generated according to the gift order information
  • the gift card coupon is sent to the client storage corresponding to the recipient's communication account information
  • the consumer information for the gift card coupon is received
  • the consumption information includes the online mall. Consumption information and/or physical store consumption information; according to the consumption information, the gift corresponding to the gift card coupon is delivered.
  • the gift order information includes the recipient communication account information, and when receiving the payment information for the gift order information, generating a corresponding gift card coupon according to the gift order information, and sending the gift card
  • the voucher is stored in the client corresponding to the recipient's communication account information.
  • the gift of the physical gift can be realized without the donor filling out the recipient's delivery address and other private information.
  • the gift card is stored in the certificate.
  • the client corresponding to the donor's communication account information can be used and consumed when the recipient needs it, and can be set to be permanent and valid, or can preset the time limit by receiving the consumption information for the gift card coupon, and the consumption information includes the online mall.
  • the consumption information and/or the physical store consumption information according to the consumption information, the gifts corresponding to the gift card coupons are realized, and the gifts are presented, and the recipients can be purchased through the physical store or through the online mall to further enhance the gifts.
  • the recipient communication account information includes but is not limited to WeChat, QQ, telephone number and the like.
  • a plurality of recipient communication accounts can be filled in the gift order information, and the recipient can receive the gift link through multiple recipient communication accounts, and can receive the gift card coupons in any of the gift links.
  • the recipient Stored to the client corresponding to the recipient's communication account.
  • the consumption information is physical store consumption information
  • the gift corresponding to the gift card voucher is delivered according to the consumption information, including: configuring, according to the physical store consumption information, a gift corresponding to the gift card voucher for the recipient Extracting; updating the status of the gift order information corresponding to the gift card coupon is completed.
  • the gift by configuring the gift corresponding to the gift card voucher according to the physical store consumption information, the gift can be extracted by the recipient in the physical store, further realizing that the recipient receives the gift card voucher and then consumes it as needed, further The convenience is improved, unnecessary waste is reduced, and the status of the gift order information corresponding to the gift card voucher is completed, which realizes the unification of the online shopping mall and the physical store online and offline. On the one hand, it helps the presenter to understand the gift.
  • the status of the order information is conducive to the statistical management of the business, further enhancing the convenience of the gift, and improving the user experience.
  • the consumption information is online shopping mall consumption information
  • the gift corresponding to the gift card voucher is delivered according to the consumption information, including: determining the delivery address and the receiving time according to the online shopping mall consumption information; At the time of receipt, the gift corresponding to the gift card coupon is delivered according to the delivery address, and the status of the gift order information corresponding to the gift card coupon is updated.
  • the receiving address and the receiving time are determined, that is, the recipient clicks on the identification gift card coupon to fill in the receiving address and the receiving time, and the online mall according to the receiving time,
  • the delivery address the gift corresponding to the gift card voucher is distributed, and the status of the gift order information corresponding to the gift card voucher is updated, thereby further realizing the on-demand consumption of the gift card after receiving the gift card voucher, further improving the convenience and reducing the The necessary waste.
  • sending the gift card coupon to the client storage corresponding to the recipient communication account information comprises: generating a gift card coupon gift link according to the gift card coupon; sending the gift card coupon to the gift link to The client corresponding to the recipient's communication account information; when receiving the receiving information for the gift card coupon, the corresponding gift card is sent to the corresponding client storage, and the status of the gift order information is updated.
  • the gift card coupon giving link is generated according to the gift card coupon, and the gift card coupon giving link is sent to the client corresponding to the recipient's communication account information, which is beneficial for the recipient to check and receive in time, wherein
  • the information of the donor communication account can be multiple, such as WeChat, QQ, mobile phone number, which is further beneficial for the recipient to check in time.
  • the corresponding gift card is sent to the corresponding The client stores and updates the status of the gift order information, and realizes the gift storage of the gift card coupon.
  • the gift card coupon is stored in the client corresponding to the recipient's communication account information, and can be used and consumed when the recipient needs it. The convenience of the recipient to receive the gift is further enhanced.
  • a gift card coupon gift link may include a plurality of gift card coupons, and the donor may send the gift card coupon to the social group, and the plurality of gift card coupons are collected for facilitating the interaction of the gift gift. Sexual and entertaining.
  • the method further includes: determining sales plan information of the gift corresponding to the gift card voucher, and generating a usage time period of the gift card voucher; when the gift card voucher is not received within the use time period, When the information is consumed, the refund is made to the current storage account corresponding to the original payment account or the gift card corresponding to the gift card voucher.
  • the technical solution by determining the sales plan information of the gift corresponding to the gift card voucher and generating the use time limit of the gift card voucher, it is beneficial to ensure that the recipient can receive the gift corresponding to the gift card voucher within the use time period.
  • the user experience is improved, and when the consumer information corresponding to the gift card voucher is not received within the usage time period, the refund to the current storage account corresponding to the original payment account or the gift card voucher corresponding to the gift card voucher is beneficial to the user. Trust is conducive to the realization of gifts based on e-commerce platform.
  • the time limit of use is related to the sales plan information of the gift.
  • different categories of fresh fruits and vegetables have different supply time periods, so that different sales plan information can be set for different types of fresh fruits and vegetables, that is, The time limit for the use of the gift card is determined, and for the gift that is not subject to the season limit, the time limit can be preset, for example, it can be 6 months or 1 year.
  • the technical solution of the second aspect of the present invention provides a gift giving device based on an e-commerce platform, comprising: a receiving unit, configured to receive gift order information, the gift order information includes a recipient communication account information; and a generating unit, configured to: When receiving the payment information for the gift order information, the corresponding gift card coupon is generated according to the gift order information; the sending unit is configured to send the gift card coupon to the client storage corresponding to the recipient communication account information; the receiving unit further uses And receiving the consumption information for the gift card, the consumption information includes online shopping mall consumption information and/or physical store consumption information, and the delivery unit is configured to deliver the gift corresponding to the gift card coupon according to the consumption information.
  • the gift order information includes the recipient communication account information, and when receiving the payment information for the gift order information, generating a corresponding gift card coupon according to the gift order information, and sending the gift card
  • the voucher is stored in the client corresponding to the recipient's communication account information.
  • the gift of the physical gift can be realized without the donor filling out the recipient's delivery address and other private information.
  • the gift card is stored in the certificate.
  • the client corresponding to the donor's communication account information can be used and consumed when the recipient needs it, and can be set to be permanent and valid, or can preset the time limit by receiving the consumption information for the gift card coupon, and the consumption information includes the online mall.
  • the consumption information and/or the physical store consumption information according to the consumption information, the gifts corresponding to the gift card coupons are realized, and the gifts are presented, and the recipients can be purchased through the physical store or through the online mall to further enhance the gifts.
  • the recipient communication account information includes but is not limited to WeChat, QQ, telephone number and the like.
  • a plurality of recipient communication accounts can be filled in the gift order information, and the recipient can receive the gift link through multiple recipient communication accounts, and can receive the gift card coupons in any of the gift links.
  • the recipient Stored to the client corresponding to the recipient's communication account.
  • the consumption information is physical store consumption information
  • the delivery unit is further configured to: configure, according to the physical store consumption information, a gift corresponding to the gift card voucher for the recipient to extract; and an update unit, for updating The status of the gift order information corresponding to the gift card coupon is completed.
  • the gift by configuring the gift corresponding to the gift card voucher according to the physical store consumption information, the gift can be extracted by the recipient in the physical store, further realizing that the recipient receives the gift card voucher and then consumes it as needed, further The convenience is improved, unnecessary waste is reduced, and the status of the gift order information corresponding to the gift card voucher is completed, which realizes the unification of the online shopping mall and the physical store online and offline. On the one hand, it helps the presenter to understand the gift.
  • the status of the order information is conducive to the statistical management of the business, further enhancing the convenience of the gift, and improving the user experience.
  • the consumption information is online shopping mall consumption information
  • the gift giving device based on the e-commerce platform further comprises: a determining unit, configured to determine the receiving address and the receiving time according to the online shopping mall consumption information.
  • the delivery unit is further configured to: according to the delivery time, deliver the gift corresponding to the gift card voucher according to the delivery address, and update the status of the gift order information corresponding to the gift card voucher.
  • the receiving address and the receiving time are determined, that is, the recipient clicks on the identification gift card coupon to fill in the receiving address and the receiving time, and the online mall according to the receiving time,
  • the delivery address the gift corresponding to the gift card voucher is distributed, and the status of the gift order information corresponding to the gift card voucher is updated, thereby further realizing the on-demand consumption of the gift card after receiving the gift card voucher, further improving the convenience and reducing the The necessary waste.
  • the generating unit is further configured to: generate a gift card coupon gift link according to the gift card coupon; the sending unit is further configured to: send the gift card coupon gift link to the recipient communication account information corresponding to The sending unit is further configured to: when receiving the receiving information for the gift card coupon giving link, send the corresponding gift card coupon to the corresponding client storage, and update the status of the gift order information.
  • the gift card coupon giving link is generated according to the gift card coupon, and the gift card coupon giving link is sent to the client corresponding to the recipient's communication account information, which is beneficial for the recipient to check and receive in time, wherein
  • the information of the donor communication account can be multiple, such as WeChat, QQ, mobile phone number, which is further beneficial for the recipient to check in time.
  • the corresponding gift card is sent to the corresponding The client stores and updates the status of the gift order information, and realizes the gift storage of the gift card coupon.
  • the gift card coupon is stored in the client corresponding to the recipient's communication account information, and can be used and consumed when the recipient needs it. The convenience of the recipient to receive the gift is further enhanced.
  • a gift card coupon gift link may include a plurality of gift card coupons, and the donor may send the gift card coupons to the social group, and the plurality of gifts for receiving the gift card coupons are beneficial to enhance the interaction of the gift gifts. Sexual and entertaining.
  • the determining unit is further configured to: determine sales plan information of the gift corresponding to the gift card, and generate a usage time period of the gift card; the gift giving device based on the e-commerce platform further includes The refund unit is configured to refund the current storage account corresponding to the original payment account or the gift card coupon corresponding to the gift card coupon when the consumer information corresponding to the gift card coupon is not received within the usage time period.
  • the technical solution by determining the sales plan information of the gift corresponding to the gift card voucher and generating the use time limit of the gift card voucher, it is beneficial to ensure that the recipient can receive the gift corresponding to the gift card voucher within the use time period.
  • the user experience is improved, and when the consumer information corresponding to the gift card voucher is not received within the usage time period, the refund to the current storage account corresponding to the original payment account or the gift card voucher corresponding to the gift card voucher is beneficial to the user. Trust is conducive to the realization of gifts based on e-commerce platform.
  • the time limit of use is related to the sales plan information of the gift.
  • different categories of fresh fruits and vegetables have different supply time periods, so that different sales plan information can be set for different types of fresh fruits and vegetables, that is, The time limit for the use of the gift card is determined, and for the gift that is not subject to the season limit, the time limit can be preset, for example, it can be 6 months or 1 year.
  • the technical solution of the third aspect of the present invention provides a computer device including a processor for implementing any one of the technical solutions of the first aspect of the present invention when the processor is configured to execute a computer program stored in the memory.
  • the steps of the gift-giving method based on the e-commerce platform.
  • the computer device includes a processor, and the processor is configured to implement the e-commerce platform-based gift giving method according to any one of the technical solutions of the first aspect of the present invention when the computer program stored in the memory is executed.
  • the steps, and thus the overall benefit of the e-commerce platform-based gift-giving method according to any one of the technical solutions of the first aspect of the present invention, are not described herein.
  • the technical solution of the fourth aspect of the present invention provides a computer readable storage medium having stored thereon a computer program, the computer program being executed by the processor, based on any one of the technical solutions of the first aspect of the present invention The steps of the gift giving method of the e-commerce platform.
  • a computer readable storage medium having stored thereon a computer program, and when the computer program is executed by a processor, implements an e-commerce platform-based gift giving method according to any one of the technical solutions of the first aspect of the present invention
  • the steps of the present invention are therefore all the beneficial effects of the e-commerce platform-based gift-giving method according to any of the above-mentioned technical solutions of the first aspect of the present invention, and are not described herein again.
  • the gift card when receiving the payment information from the donor terminal, the gift card is generated according to the order information of the donor terminal, and sent to the corresponding recipient terminal for storage, and then according to the received recipient terminal.
  • the gift is distributed for the consumption information of the gift card coupon.
  • the gift of the physical gift can be realized without the donor filling out the privacy information such as the recipient's delivery address.
  • the gift card is stored in the recipient.
  • the client corresponding to the communication account information can be used and consumed when the recipient needs it, which further enhances the convenience of the recipient to receive the gift.
  • FIG. 1 shows a schematic flow chart of a gift giving method based on an e-commerce platform according to an embodiment of the present invention
  • FIG. 2 shows a schematic block diagram of an e-commerce platform based gift presenting device in accordance with one embodiment of the present invention
  • FIG. 3 shows a schematic flow diagram of an e-commerce platform based gift giving method in accordance with another embodiment of the present invention.
  • FIG. 1 shows a schematic flow chart of an e-commerce platform based gift giving method in accordance with one embodiment of the present invention.
  • an e-commerce platform-based gift giving method includes:
  • S102 Receive gift order information, and the gift order information includes the recipient communication account information;
  • S106 Send a gift card coupon to a client storage corresponding to the recipient's communication account information
  • S108 Receive consumption information for a gift card coupon, where the consumption information includes online mall consumption information and/or physical store consumption information;
  • the gift corresponding to the gift card coupon is delivered.
  • the gift order information includes the recipient communication account information, and when receiving the payment information for the gift order information, generating a corresponding gift card coupon according to the gift order information, and sending the gift card
  • the voucher is stored in the client corresponding to the recipient's communication account information.
  • the gift of the physical gift can be realized without the donor filling out the recipient's delivery address and other private information.
  • the gift card is stored in the certificate.
  • the client corresponding to the donor's communication account information can be used and consumed when the recipient needs it, and can be set to be permanent and valid, or can preset the time limit by receiving the consumption information for the gift card coupon, and the consumption information includes the online mall.
  • the consumption information and/or the physical store consumption information according to the consumption information, the gifts corresponding to the gift card coupons are realized, and the gifts are presented, and the recipients can be purchased through the physical store or through the online mall to further enhance the gifts.
  • the recipient communication account information includes but is not limited to WeChat, QQ, telephone number and the like.
  • a plurality of recipient communication accounts can be filled in the gift order information, and the recipient can receive the gift link through multiple recipient communication accounts, and can receive the gift card coupons in any of the gift links.
  • the recipient Stored to the client corresponding to the recipient's communication account.
  • the gifter joins the shopping cart with 5 kg of tomato cherries and 5 kg of cabbage, and after submitting the order with the gift giving way and paying, it will generate 5 kg of tomato cherries and 5 kg of Chinese cabbage gift card coupons.
  • This gift card coupon will be stored.
  • the recipient can receive the 5 kg tomato cherry and 5 kg of cabbage through the gift card in the WeChat card package when there is a need for consumption.
  • the consumption information is physical store consumption information
  • the gift corresponding to the gift card voucher includes: configuring, according to the physical store consumption information, a gift corresponding to the gift card voucher for the recipient Extracting; updating the status of the gift order information corresponding to the gift card coupon is completed.
  • the gift by configuring the gift corresponding to the gift card according to the physical store consumption information, the gift can be extracted by the recipient in the physical store, further realizing that the recipient receives the gift card coupon and then consumes it as needed, further The convenience is improved, unnecessary waste is reduced, and the status of the gift order information corresponding to the gift card voucher is completed, which realizes the unification of the online shopping mall and the physical store online and offline. On the one hand, it helps the presenter to understand the gift.
  • the status of the order information is conducive to the statistical management of the business, further enhancing the convenience of the gift, and improving the user experience.
  • the recipient can allow the store clerk to scan the gift card coupon, configure the corresponding gift, and extract it directly at the physical store.
  • the consumption information is online shopping mall consumption information
  • the gift corresponding to the gift card voucher is delivered according to the consumption information, including: determining the delivery address and the receiving time according to the online shopping mall consumption information; At the time of receipt, the gift corresponding to the gift card coupon is delivered according to the delivery address, and the status of the gift order information corresponding to the gift card coupon is updated.
  • the delivery address by determining the delivery address and the delivery time according to the online mall consumption information, that is, the recipient clicks on the identification gift card coupon to fill in the delivery address and the receipt time, and the online mall according to the receipt time, According to the delivery address, the gift corresponding to the gift card voucher is distributed, and the status of the gift order information corresponding to the gift card voucher is updated, thereby further realizing the on-demand consumption of the gift card after receiving the gift card voucher, further improving the convenience and reducing the The necessary waste.
  • the recipient can click to identify the gift card when there is a need for consumption, and if the gift card is a cash coupon, enter the page of the online store, and select the product within the cash amount within the gift card in the online store. And fill in the receipt time and the delivery address; if the gift card is a gift roll, enter the receipt information filling interface, fill in the delivery time and delivery address, submit, and distribute the gift from the online store.
  • sending the gift card to the client storage corresponding to the recipient communication account information comprises: generating a gift card coupon link according to the gift card coupon; sending the gift card coupon to the gift link The client corresponding to the recipient's communication account information; when receiving the receiving information for the gift card coupon, the corresponding gift card is sent to the corresponding client storage, and the status of the gift order information is updated.
  • the gift card coupon giving link is generated according to the gift card coupon, and the gift card coupon giving link is sent to the client corresponding to the recipient's communication account information, which is beneficial for the recipient to check and receive in time, wherein
  • the information of the donor communication account can be multiple, such as WeChat, QQ, mobile phone number, which is further beneficial for the recipient to check in time.
  • the corresponding gift card is sent to the corresponding The client stores and updates the status of the gift order information, and realizes the gift storage of the gift card coupon.
  • the gift card coupon is stored in the client corresponding to the recipient's communication account information, and can be used and consumed when the recipient needs it. The convenience of the recipient to receive the gift is further enhanced.
  • a gift card coupon gift link may include a plurality of gift card coupons, and the donor may send the gift card coupons to the social group, and the plurality of gifts for receiving the gift card coupons are beneficial to enhance the interaction of the gift gifts. Sexual and entertaining.
  • the donor can send the generated gift card coupon to the social group, such as WeChat, QQ, Weibo, etc., which can be picked up by multiple people.
  • the social group such as WeChat, QQ, Weibo, etc.
  • the method further includes: determining sales plan information of the gift corresponding to the gift card, and generating a time limit for using the gift card; when the gift card is not received within the time limit of use When the information is consumed, the refund is made to the current storage account corresponding to the original payment account or the gift card corresponding to the gift card voucher.
  • the sales plan information of the gift corresponding to the gift card by determining the sales plan information of the gift corresponding to the gift card, and generating the use time limit of the gift card, it is beneficial to ensure that the recipient can receive the gift corresponding to the gift card within the time limit of use.
  • the user experience is improved, and when the consumer information corresponding to the gift card voucher is not received within the usage time period, the refund to the current storage account corresponding to the original payment account or the gift card voucher corresponding to the gift card voucher is beneficial to the user. Trust is conducive to the realization of gifts based on e-commerce platform.
  • the time limit of use is related to the sales plan information of the gift.
  • different categories of fresh fruits and vegetables have different supply time periods, so that different sales plan information can be set for different types of fresh fruits and vegetables, that is, The time limit for the use of the gift card is determined, and for the gift that is not subject to the season limit, the time limit can be preset, for example, it can be 6 months or 1 year.
  • the cherry season is from May to July
  • the cherry sales plan information is from May to July.
  • the usage period is May-July, or less than May-July. the term.
  • FIG. 2 shows a schematic block diagram of an e-commerce platform based gift giving device 200 in accordance with one embodiment of the present invention.
  • the e-commerce platform-based gift giving device 200 includes: a receiving unit 202, configured to receive gift giving order information, and the gifting order information includes the recipient communication account information; the generating unit 204 And, when receiving the payment information for the gift order information, generating a corresponding gift card voucher according to the gift order information; the sending unit 206 is configured to send the gift card voucher to the client storage corresponding to the recipient communication account information; The receiving unit 202 is further configured to: receive the consumption information for the gift card, the consumption information includes online shopping mall consumption information and/or physical store consumption information; and the delivery unit 208 is configured to deliver the gift corresponding to the gift card coupon according to the consumption information.
  • the gift order information includes the recipient communication account information, and when receiving the payment information for the gift order information, generating a corresponding gift card coupon according to the gift order information, and sending the gift card
  • the voucher is stored in the client corresponding to the recipient's communication account information.
  • the gift of the physical gift can be realized without the donor filling out the recipient's delivery address and other private information.
  • the gift card is stored in the certificate.
  • the client corresponding to the donor's communication account information can be used and consumed when the recipient needs it, and can be set to be permanent and valid, or can preset the time limit by receiving the consumption information for the gift card coupon, and the consumption information includes the online mall.
  • the consumption information and/or the physical store consumption information according to the consumption information, the gifts corresponding to the gift card coupons are realized, and the gifts are presented, and the recipients can be purchased through the physical store or through the online mall to further enhance the gifts.
  • the recipient communication account information includes but is not limited to WeChat, QQ, telephone number and the like.
  • a plurality of recipient communication accounts can be filled in the gift order information, and the recipient can receive the gift link through multiple recipient communication accounts, and can receive the gift card coupons in any of the gift links.
  • the recipient Stored to the client corresponding to the recipient's communication account.
  • the gifter joins the shopping cart with 5 kg of tomato cherries and 5 kg of cabbage, and after submitting the order with the gift giving way and paying, it will generate 5 kg of tomato cherries and 5 kg of Chinese cabbage gift card coupons.
  • This gift card coupon will be stored.
  • the recipient can receive the 5 kg tomato cherry and 5 kg of cabbage through the gift card in the WeChat card package when there is a need for consumption.
  • the consumption information is the physical store consumption information
  • the delivery unit 208 is further configured to: configure, according to the physical store consumption information, a gift corresponding to the gift card for the recipient to extract; the update unit 210, The status of the gift order information corresponding to the updated gift card coupon is completed.
  • the gift by configuring the gift corresponding to the gift card according to the physical store consumption information, the gift can be extracted by the recipient in the physical store, further realizing that the recipient receives the gift card coupon and then consumes it as needed, further The convenience is improved, unnecessary waste is reduced, and the status of the gift order information corresponding to the gift card voucher is completed, which realizes the unification of the online shopping mall and the physical store online and offline. On the one hand, it helps the presenter to understand the gift.
  • the status of the order information is conducive to the statistical management of the business, further enhancing the convenience of the gift, and improving the user experience.
  • the recipient can allow the store clerk to scan the gift card coupon, configure the corresponding gift, and extract it directly at the physical store.
  • the consumption information is the online shopping mall consumption information
  • the gift giving device 200 based on the e-commerce platform further includes: a determining unit 212, configured to determine the receiving address and the receiving according to the online shopping mall consumption information.
  • the delivery unit 208 is further configured to: according to the delivery time, deliver the gift corresponding to the gift card voucher according to the delivery address, and update the status of the gift order information corresponding to the gift card voucher.
  • the delivery address by determining the delivery address and the delivery time according to the online mall consumption information, that is, the recipient clicks on the identification gift card coupon to fill in the delivery address and the receipt time, and the online mall according to the receipt time, According to the delivery address, the gift corresponding to the gift card voucher is distributed, and the status of the gift order information corresponding to the gift card voucher is updated, thereby further realizing the on-demand consumption of the gift card after receiving the gift card voucher, further improving the convenience and reducing the The necessary waste.
  • the recipient can click to identify the gift card when there is a need for consumption, and if the gift card is a cash coupon, enter the page of the online store, and select the product within the cash amount within the gift card in the online store. And fill in the receipt time and the delivery address; if the gift card is a gift roll, enter the receipt information filling interface, fill in the delivery time and delivery address, submit, and distribute the gift from the online store.
  • the generating unit 204 is further configured to: generate a gift card coupon gift link according to the gift card coupon; the sending unit 206 is further configured to: send the gift card coupon gift link to the recipient communication account The client corresponding to the information; the sending unit 206 is further configured to: when receiving the receiving information for the gift card coupon link, send the corresponding gift card coupon to the corresponding client storage, and update the status of the gift order information.
  • the gift card coupon giving link is generated according to the gift card coupon, and the gift card coupon giving link is sent to the client corresponding to the recipient's communication account information, which is beneficial for the recipient to check and receive in time, wherein
  • the information of the donor communication account can be multiple, such as WeChat, QQ, mobile phone number, which is further beneficial for the recipient to check in time.
  • the corresponding gift card is sent to the corresponding The client stores and updates the status of the gift order information, and realizes the gift storage of the gift card coupon.
  • the gift card coupon is stored in the client corresponding to the recipient's communication account information, and can be used and consumed when the recipient needs it. The convenience of the recipient to receive the gift is further enhanced.
  • a gift card coupon gift link may include a plurality of gift card coupons, and the donor may send the gift card coupons to the social group, and the plurality of gifts for receiving the gift card coupons are beneficial to enhance the interaction of the gift gifts. Sexual and entertaining.
  • the donor can send the generated gift card coupon to the social group, such as WeChat, QQ, Weibo, etc., which can be picked up by multiple people.
  • the social group such as WeChat, QQ, Weibo, etc.
  • the determining unit 212 is further configured to: determine sales plan information of the gift corresponding to the gift card, and generate a use time limit of the gift card; the gift giving device 200 based on the e-commerce platform
  • the method further includes: a refund unit 214, configured to refund the current storage account corresponding to the original payment account or the gift card corresponding to the gift card voucher when the consumer information corresponding to the gift card voucher is not received within the usage time period.
  • the sales plan information of the gift corresponding to the gift card by determining the sales plan information of the gift corresponding to the gift card, and generating the use time limit of the gift card, it is beneficial to ensure that the recipient can receive the gift corresponding to the gift card within the time limit of use.
  • the user experience is improved, and when the consumer information corresponding to the gift card voucher is not received within the usage time period, the refund to the current storage account corresponding to the original payment account or the gift card voucher corresponding to the gift card voucher is beneficial to the user. Trust is conducive to the realization of gifts based on e-commerce platform.
  • the time limit of use is related to the sales plan information of the gift.
  • different categories of fresh fruits and vegetables have different supply time periods, so that different sales plan information can be set for different types of fresh fruits and vegetables, that is, The time limit for the use of the gift card is determined, and for the gift that is not subject to the season limit, the time limit can be preset, for example, it can be 6 months or 1 year.
  • the cherry season is from May to July
  • the cherry sales plan information is from May to July.
  • the usage period is May-July, or less than May-July. the term.
  • a computer apparatus comprising a processor, the processor for executing the computer program stored in the memory, implementing the e-commerce platform-based gift giving method according to any one of the embodiments of the present invention described above step.
  • the computer device includes a processor for performing the steps of the e-commerce platform-based gift-giving method according to any one of the embodiments of the present invention described above when executing the computer program stored in the memory, thus having All the beneficial effects of the e-commerce platform-based gift-giving method according to any of the above-mentioned embodiments of the present invention are not described herein.
  • a computer readable storage medium according to an embodiment of the present invention, wherein a computer program is stored thereon, and when the computer program is executed by the processor, the steps of the e-commerce platform-based gift giving method according to any one of the embodiments of the present invention described above are implemented .
  • the computer readable storage medium has stored thereon a computer program, and when the computer program is executed by the processor, implements the steps of the e-commerce platform-based gift giving method according to any one of the embodiments of the present invention described above, Therefore, all the beneficial effects of the e-commerce platform-based gift giving method according to any of the above-mentioned embodiments of the present invention are not described herein.
  • FIG. 3 shows a schematic flow diagram of an e-commerce platform based gift giving method in accordance with another embodiment of the present invention.
  • an e-commerce platform-based gift giving method includes:
  • receiving gift order information, and the gift order information includes the recipient communication account information
  • the consumption information is the physical store consumption information
  • executing S316 according to the physical store consumption information, configuring the gift corresponding to the gift card voucher for the recipient to extract;
  • the consumption information is online shopping mall consumption information
  • executing S320 determining the delivery address and the receiving time according to the online shopping mall consumption information
  • the gift corresponding to the gift card coupon is delivered according to the delivery address, and the status of the gift order information corresponding to the gift card coupon is updated.
  • the present invention provides a gift giving method based on an e-commerce platform and a gift giving device based on an e-commerce platform, by receiving payment information from a donor terminal.
  • the gift card is generated according to the order information of the donor terminal, and sent to the corresponding recipient terminal for storage, and then the gift is distributed according to the received consumption information for the gift card from the recipient terminal.
  • the gift of the physical gift can be realized without the donor filling in the privacy information such as the recipient's delivery address.
  • the gift card is stored in the client corresponding to the recipient's communication account information, and can be used when the recipient needs it. The use and consumption further enhances the convenience of the recipient to receive the gift.
  • the units in the apparatus of the present invention can be combined, divided, and deleted according to actual needs.
  • ROM Read-Only Memory
  • RAM Random Access Memory
  • PROM Programmable Read-Only Memory
  • EPROM Erasable Programmable Read Only Memory
  • OTPROM One-Time Programmable Read-Only Memory
  • EEPROM Electronically-Erasable Programmable Read-Only Memory
  • CD-ROM Compact Disc Read-Only Memory

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Abstract

本发明提供了一种基于电商平台的礼物赠送方法和装置，其中，方法，包括：接收赠礼订单信息，赠礼订单信息包括获赠者通讯账号信息；当接收到针对赠礼订单信息的付款信息时，根据赠礼订单信息，生成对应的礼物卡券；当发送礼物卡券至获赠者通讯账号信息对应的客户端存储；接收针对礼物卡券的消费信息，消费信息包括网上商城消费信息和/或实体商店消费信息；根据消费信息，配送礼物卡券对应的礼物。通过本发明的技术方案，一方面，无需赠送者填写获赠者的收货地址等隐私信息就可以实现了实体礼物的赠送，另一方面，礼物卡券存储在获赠者通讯账号信息对应的客户端，可以在获赠者需要时进行使用和消费，进一步提升了获赠者收到礼物的便利性。

Description

基于电商平台的礼物赠送方法和装置
本申请要求于2017年12月29日提交中国专利局、申请号为201711485586.5、发明名称为“基于电商平台的礼物赠送方法和装置”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明涉及电商平台技术领域，具体而言，涉及一种基于电商平台的礼物赠送方法和一种基于电商平台的礼物赠送装置。
背景技术
用户甲在线上商城下单购买实体礼物，要让商家直接物流配送给乙时，需要用户甲在线上商城下单时，就填写乙的收货地址等相关信息，商家才可以把实体礼物物流配送给乙。
相关技术中，由用户甲询问乙的收获地址等相关信息，进行填写配送或者由用户转发链接给乙，由乙在短时间内填写完成后，形成完整的订单信息，进行配送，存在以下技术缺陷：
(1)乙必须在指定短时间内接收实体礼物，不能做到按需消费，受到的限制性较大。
(2)用户甲需要知道乙的收获地址等相关信息，才能赠送实体礼物给乙，难以保护乙的收货地址等隐私信息。
发明内容
本发明旨在至少解决现有技术或相关技术中存在的技术问题之一。
为此，本发明的一个目的在于提供一种基于电商平台的礼物赠送方法。
本发明的另一个目的在于提供一种基于电商平台的礼物赠送装置。
本发明的再一个目的在于提供一种计算机设备。
本发明的又一个目的在于提供一种计算机可读存储介质。
为了实现上述目的，本发明的第一方面的技术方案提供了一种基于电商平台的礼物赠送方法，包括：接收赠礼订单信息，赠礼订单信息包括获赠者通讯账号信息；当接收到针对赠礼订单信息的付款信息时，根据赠礼订单信息，生成对应的礼物卡券；发送礼物卡券至获赠者通讯账号信息对应的客户端存储；接收针对礼物卡券的消费信息，消费信息包括网上商城消费信息和/或实体商店消费信息；根据消费信息，配送礼物卡券对应的礼物。
在该技术方案中，通过接收赠礼订单信息，赠礼订单信息包括获赠者通讯账号信息，当接收到针对赠礼订单信息的付款信息时，根据赠礼订单信息，生成对应的礼物卡券，发送礼物卡券至获赠者通讯账号信息对应的客户端存储，一方面，无需赠送者填写获赠者的收货地址等隐私信息就可以实现了实体礼物的赠送，另一方面，礼物卡券存储在获赠者通讯账号信息对应的客户端，可以在获赠者需要时进行使用和消费，可以设为永久有效，也可以预设时间期限，通过接收针对礼物卡券的消费信息，消费信息包括网上商城消费信息和/或实体商店消费信息，根据消费信息，配送礼物卡券对应的礼物，实现了礼物的赠送，获赠者既可以通过实体商店消费，也可以通过网上商城消费，进一步提升了获赠者收到礼物的便利性。
需要说明的是，获赠者通讯账号信息包括但不限于微信、QQ、电话号码等。
还需要说明的是，赠礼订单信息中可以填写多个获赠者通讯账号，获赠者可以通过多个获赠者通讯账号收到赠送链接，在任一赠送链接中领取，都可以将礼物卡券存储到获赠者通讯账号对应的客户端。
在上述技术方案中，优选地，消费信息为实体商店消费信息，根据消费信息，配送礼物卡券对应的礼物，包括：根据实体商店消费信息，配置礼物卡券对应的礼物，以供获赠者提取；更新礼物卡券对应的赠礼订单信息的状态为已完成。
在该技术方案中，通过根据实体商店消费信息，配置礼物卡券对应的礼物，可以由获赠者在实体商店内自行提取，进一步实现了获赠者收到礼 物卡券后按需消费，进一步提升了便利性，减少了不必要的浪费，通过更新礼物卡券对应的赠礼订单信息的状态为已完成，实现了网上商城和实体商店线上线下的统一，一方面，有利于赠送者了解赠礼订单信息的状态，另一方面，有利于商家进行统计管理，进一步提升了礼物赠送的便利性，提升了用户体验感。
在上述任一项技术方案中，优选地，消费信息为网上商城消费信息，根据消费信息，配送礼物卡券对应的礼物，包括：根据网上商城消费信息，确定收货地址和收货时间；根据收货时间，按照收货地址配送礼物卡券对应的礼物，并更新礼物卡券对应的赠礼订单信息的状态。
在该技术方案中，通过根据网上商城消费信息，确定收货地址和收货时间，也即由获赠者点击识别礼物卡券填写收货地址和收货时间，由网上商城根据收货时间，按照收货地址配送礼物卡券对应的礼物，并更新礼物卡券对应的赠礼订单信息的状态，进一步实现了获赠者收到礼物卡券后按需消费，进一步提升了便利性，减少了不必要的浪费。
在上述任一项技术方案中，优选地，发送礼物卡券至获赠者通讯账号信息对应的客户端存储，包括：根据礼物卡券，生成礼物卡券赠送链接；发送礼物卡券赠送链接至获赠者通讯账号信息对应的客户端；当接收到针对礼物卡券赠送链接的领取信息时，发送对应的礼物卡券至对应的客户端存储，并更新赠礼订单信息的状态。
在该技术方案中，通过根据礼物卡券，生成礼物卡券赠送链接，发送礼物卡券赠送链接至获赠者通讯账号信息对应的客户端，有利于获赠者及时查收和领取，其中，获赠者通讯账号信息可以为多个，比如微信、QQ、手机号码，进一步有利于获赠者及时查收，通过当接收到针对礼物卡券赠送链接的领取信息时，发送对应的礼物卡券至对应的客户端存储，并更新赠礼订单信息的状态，实现了礼物卡券的赠送存储，礼物卡券存储在获赠者通讯账号信息对应的客户端，可以在获赠者需要时进行使用和消费，进一步提升了获赠者收到礼物的便利性。
另外，一个礼物卡券赠送链接可以包括多个礼物卡券，赠送者可以把这个礼物卡券赠送链接发送到社交群组中，由多个进行抢收领取礼物卡券， 有利于提升礼物赠送的互动性和娱乐性。
在上述任一项技术方案中，优选地，还包括：确定礼物卡券对应的礼物的销售计划信息，并生成礼物卡券的使用时间期限；当在使用时间期限内未收到礼物卡券对应的消费信息时，退款至礼物卡券对应的原支付账户或礼物卡券对应的当前存储账户。
在该技术方案中，通过确定礼物卡券对应的礼物的销售计划信息，并生成礼物卡券的使用时间期限，有利于保障获赠者在使用时间期限内可以领取到礼物卡券对应的礼物，提升了体验感，通过当在使用时间期限内未收到礼物卡券对应的消费信息时，退款至礼物卡券对应的原支付账户或礼物卡券对应的当前存储账户，有利于提升用户的信任度，有利于实现基于电商平台的礼物赠送。
需要说明的是，使用时间期限与礼物的销售计划信息相关联，比如生鲜蔬果中不同的品类具有不同的供应时间期限，这样针对不同品类的生鲜蔬果设置不同的销售计划信息，也即可以确定出礼物卡券的使用时间期限，另外针对不受季节限制的礼物，可以预设使用时间期限，比如可以为6个月，也可以为1年。
本发明的第二方面的技术方案提出了一种基于电商平台的礼物赠送装置，包括：接收单元，用于接收赠礼订单信息，赠礼订单信息包括获赠者通讯账号信息；生成单元，用于当接收到针对赠礼订单信息的付款信息时，根据赠礼订单信息，生成对应的礼物卡券；发送单元，用于发送礼物卡券至获赠者通讯账号信息对应的客户端存储；接收单元还用于：接收针对礼物卡券的消费信息，消费信息包括网上商城消费信息和/或实体商店消费信息；配送单元，用于根据消费信息，配送礼物卡券对应的礼物。
在该技术方案中，通过接收赠礼订单信息，赠礼订单信息包括获赠者通讯账号信息，当接收到针对赠礼订单信息的付款信息时，根据赠礼订单信息，生成对应的礼物卡券，发送礼物卡券至获赠者通讯账号信息对应的客户端存储，一方面，无需赠送者填写获赠者的收货地址等隐私信息就可以实现了实体礼物的赠送，另一方面，礼物卡券存储在获赠者通讯账号信息对应的客户端，可以在获赠者需要时进行使用和消费，可以设为永久有 效，也可以预设时间期限，通过接收针对礼物卡券的消费信息，消费信息包括网上商城消费信息和/或实体商店消费信息，根据消费信息，配送礼物卡券对应的礼物，实现了礼物的赠送，获赠者既可以通过实体商店消费，也可以通过网上商城消费，进一步提升了获赠者收到礼物的便利性。
需要说明的是，获赠者通讯账号信息包括但不限于微信、QQ、电话号码等。
还需要说明的是，赠礼订单信息中可以填写多个获赠者通讯账号，获赠者可以通过多个获赠者通讯账号收到赠送链接，在任一赠送链接中领取，都可以将礼物卡券存储到获赠者通讯账号对应的客户端。
在上述技术方案中，优选地，消费信息为实体商店消费信息，配送单元还用于：根据实体商店消费信息，配置礼物卡券对应的礼物，以供获赠者提取；更新单元，用于更新礼物卡券对应的赠礼订单信息的状态为已完成。
在该技术方案中，通过根据实体商店消费信息，配置礼物卡券对应的礼物，可以由获赠者在实体商店内自行提取，进一步实现了获赠者收到礼物卡券后按需消费，进一步提升了便利性，减少了不必要的浪费，通过更新礼物卡券对应的赠礼订单信息的状态为已完成，实现了网上商城和实体商店线上线下的统一，一方面，有利于赠送者了解赠礼订单信息的状态，另一方面，有利于商家进行统计管理，进一步提升了礼物赠送的便利性，提升了用户体验感。
在上述任一项技术方案中，优选地，消费信息为网上商城消费信息，基于电商平台的礼物赠送装置还包括：确定单元，用于根据网上商城消费信息，确定收货地址和收货时间；配送单元还用于：根据收货时间，按照收货地址配送礼物卡券对应的礼物，并更新礼物卡券对应的赠礼订单信息的状态。
在该技术方案中，通过根据网上商城消费信息，确定收货地址和收货时间，也即由获赠者点击识别礼物卡券填写收货地址和收货时间，由网上商城根据收货时间，按照收货地址配送礼物卡券对应的礼物，并更新礼物卡券对应的赠礼订单信息的状态，进一步实现了获赠者收到礼物卡券后按 需消费，进一步提升了便利性，减少了不必要的浪费。
在上述任一项技术方案中，优选地，生成单元还用于：根据礼物卡券，生成礼物卡券赠送链接；发送单元还用于：发送礼物卡券赠送链接至获赠者通讯账号信息对应的客户端；发送单元还用于：当接收到针对礼物卡券赠送链接的领取信息时，发送对应的礼物卡券至对应的客户端存储，并更新赠礼订单信息的状态。
在该技术方案中，通过根据礼物卡券，生成礼物卡券赠送链接，发送礼物卡券赠送链接至获赠者通讯账号信息对应的客户端，有利于获赠者及时查收和领取，其中，获赠者通讯账号信息可以为多个，比如微信、QQ、手机号码，进一步有利于获赠者及时查收，通过当接收到针对礼物卡券赠送链接的领取信息时，发送对应的礼物卡券至对应的客户端存储，并更新赠礼订单信息的状态，实现了礼物卡券的赠送存储，礼物卡券存储在获赠者通讯账号信息对应的客户端，可以在获赠者需要时进行使用和消费，进一步提升了获赠者收到礼物的便利性。
另外，一个礼物卡券赠送链接可以包括多个礼物卡券，赠送者可以把这个礼物卡券赠送链接发送到社交群组中，由多个进行抢收领取礼物卡券，有利于提升礼物赠送的互动性和娱乐性。
在上述任一项技术方案中，优选地，确定单元还用于：确定礼物卡券对应的礼物的销售计划信息，并生成礼物卡券的使用时间期限；基于电商平台的礼物赠送装置还包括：退款单元，用于当在使用时间期限内未收到礼物卡券对应的消费信息时，退款至礼物卡券对应的原支付账户或礼物卡券对应的当前存储账户。
在该技术方案中，通过确定礼物卡券对应的礼物的销售计划信息，并生成礼物卡券的使用时间期限，有利于保障获赠者在使用时间期限内可以领取到礼物卡券对应的礼物，提升了体验感，通过当在使用时间期限内未收到礼物卡券对应的消费信息时，退款至礼物卡券对应的原支付账户或礼物卡券对应的当前存储账户，有利于提升用户的信任度，有利于实现基于电商平台的礼物赠送。
需要说明的是，使用时间期限与礼物的销售计划信息相关联，比如生 鲜蔬果中不同的品类具有不同的供应时间期限，这样针对不同品类的生鲜蔬果设置不同的销售计划信息，也即可以确定出礼物卡券的使用时间期限，另外针对不受季节限制的礼物，可以预设使用时间期限，比如可以为6个月，也可以为1年。
本发明的第三方面的技术方案提出了一种计算机设备，计算机设备包括处理器，处理器用于执行存储器中存储的计算机程序时实现如上述本发明的第一方面的技术方案提出的任一项的基于电商平台的礼物赠送方法的步骤。
在该技术方案中，计算机设备包括处理器，处理器用于执行存储器中存储的计算机程序时实现如上述本发明的第一方面的技术方案提出的任一项的基于电商平台的礼物赠送方法的步骤，因此具有上述本发明的第一方面的技术方案提出的任一项的基于电商平台的礼物赠送方法的全部有益效果，在此不再赘述。
本发明的第四方面的技术方案提出了一种计算机可读存储介质，其上存储有计算机程序，计算机程序被处理器执行时实现本发明的第一方面的技术方案提出的任一项的基于电商平台的礼物赠送方法的步骤。
在该技术方案中，计算机可读存储介质，其上存储有计算机程序，计算机程序被处理器执行时实现本发明的第一方面的技术方案提出的任一项的基于电商平台的礼物赠送方法的步骤，因此具有上述本发明的第一方面的技术方案提出的任一项的基于电商平台的礼物赠送方法的全部有益效果，在此不再赘述。
通过以上技术方案，在接收到来自赠送者终端的付款信息时，根据赠送者终端的订单信息生成礼物卡券，并发送至对应的获赠者终端存储，然后根据接收的来自获赠者终端的针对礼物卡券的消费信息进行礼物的配送，一方面，无需赠送者填写获赠者的收货地址等隐私信息就可以实现了实体礼物的赠送，另一方面，礼物卡券存储在获赠者通讯账号信息对应的客户端，可以在获赠者需要时进行使用和消费，进一步提升了获赠者收到礼物的便利性。
本发明的附加方面和优点将在下面的描述部分中给出，部分将从下面 的描述中变得明显，或通过本发明的实践了解到。
附图说明
本发明的上述和/或附加的方面和优点从结合下面附图对实施例的描述中将变得明显和容易理解，其中：
图1示出了根据本发明的一个实施例的基于电商平台的礼物赠送方法的示意流程图；
图2示出了根据本发明的一个实施例的基于电商平台的礼物赠送装置的示意框图；
图3示出了根据本发明的另一个实施例的基于电商平台的礼物赠送方法的示意流图。
具体实施方式
为了能够更清楚地理解本发明的上述目的、特征和优点，下面结合附图和具体实施方式对本发明进行进一步的详细描述。需要说明的是，在不冲突的情况下，本申请的实施例及实施例中的特征可以相互组合。
在下面的描述中阐述了很多具体细节以便于充分理解本发明，但是，本发明还可以采用其他不同于在此描述的其他方式来实施，因此，本发明的保护范围并不受下面公开的具体实施例的限制。
图1示出了根据本发明的一个实施例的基于电商平台的礼物赠送方法的示意流程图。
如图1所示，根据本发明的实施例的基于电商平台的礼物赠送方法，包括：
S102，接收赠礼订单信息，赠礼订单信息包括获赠者通讯账号信息；
S104，当接收到针对赠礼订单信息的付款信息时，根据赠礼订单信息，生成对应的礼物卡券；
S106，发送礼物卡券至获赠者通讯账号信息对应的客户端存储；
S108，接收针对礼物卡券的消费信息，消费信息包括网上商城消费信息和/或实体商店消费信息；
S110，根据消费信息，配送礼物卡券对应的礼物。
在该实施例中，通过接收赠礼订单信息，赠礼订单信息包括获赠者通讯账号信息，当接收到针对赠礼订单信息的付款信息时，根据赠礼订单信息，生成对应的礼物卡券，发送礼物卡券至获赠者通讯账号信息对应的客户端存储，一方面，无需赠送者填写获赠者的收货地址等隐私信息就可以实现了实体礼物的赠送，另一方面，礼物卡券存储在获赠者通讯账号信息对应的客户端，可以在获赠者需要时进行使用和消费，可以设为永久有效，也可以预设时间期限，通过接收针对礼物卡券的消费信息，消费信息包括网上商城消费信息和/或实体商店消费信息，根据消费信息，配送礼物卡券对应的礼物，实现了礼物的赠送，获赠者既可以通过实体商店消费，也可以通过网上商城消费，进一步提升了获赠者收到礼物的便利性。
需要说明的是，获赠者通讯账号信息包括但不限于微信、QQ、电话号码等。
还需要说明的是，赠礼订单信息中可以填写多个获赠者通讯账号，获赠者可以通过多个获赠者通讯账号收到赠送链接，在任一赠送链接中领取，都可以将礼物卡券存储到获赠者通讯账号对应的客户端。
比如赠送者加入购物车5斤番茄樱桃，5斤小白菜，以礼物赠送途径提交订单并付款后，会生成5斤番茄樱桃，5斤小白菜的礼物卡券，这个礼物卡券会存储到获赠者的微信卡包中，获赠者可以在有消费需要时，通过微信卡包中的礼物卡券来收取这5斤番茄樱桃，5斤小白菜。
在上述实施例中，优选地，消费信息为实体商店消费信息，根据消费信息，配送礼物卡券对应的礼物，包括：根据实体商店消费信息，配置礼物卡券对应的礼物，以供获赠者提取；更新礼物卡券对应的赠礼订单信息的状态为已完成。
在该实施例中，通过根据实体商店消费信息，配置礼物卡券对应的礼物，可以由获赠者在实体商店内自行提取，进一步实现了获赠者收到礼物卡券后按需消费，进一步提升了便利性，减少了不必要的浪费，通过更新礼物卡券对应的赠礼订单信息的状态为已完成，实现了网上商城和实体商店线上线下的统一，一方面，有利于赠送者了解赠礼订单信息的状态，另 一方面，有利于商家进行统计管理，进一步提升了礼物赠送的便利性，提升了用户体验感。
比如获赠者可以让实体商店的店员扫描礼物卡券，配置对应的礼物，在实体商店直接提取。
在上述任一项实施例中，优选地，消费信息为网上商城消费信息，根据消费信息，配送礼物卡券对应的礼物，包括：根据网上商城消费信息，确定收货地址和收货时间；根据收货时间，按照收货地址配送礼物卡券对应的礼物，并更新礼物卡券对应的赠礼订单信息的状态。
在该实施例中，通过根据网上商城消费信息，确定收货地址和收货时间，也即由获赠者点击识别礼物卡券填写收货地址和收货时间，由网上商城根据收货时间，按照收货地址配送礼物卡券对应的礼物，并更新礼物卡券对应的赠礼订单信息的状态，进一步实现了获赠者收到礼物卡券后按需消费，进一步提升了便利性，减少了不必要的浪费。
比如获赠者可以在有消费需要时，点击识别礼物卡券，若礼物卡券是现金券，则进入到网上商城的页面，在网上商城中，挑选礼物卡券内的现金额范围内的商品，并填写收货时间和收货地址；若礼物卡券是礼品卷，则进入收货信息填写界面，填写收货时间和收货地址，提交，由网上商城进行礼物配送。
在上述任一项实施例中，优选地，发送礼物卡券至获赠者通讯账号信息对应的客户端存储，包括：根据礼物卡券，生成礼物卡券赠送链接；发送礼物卡券赠送链接至获赠者通讯账号信息对应的客户端；当接收到针对礼物卡券赠送链接的领取信息时，发送对应的礼物卡券至对应的客户端存储，并更新赠礼订单信息的状态。
在该实施例中，通过根据礼物卡券，生成礼物卡券赠送链接，发送礼物卡券赠送链接至获赠者通讯账号信息对应的客户端，有利于获赠者及时查收和领取，其中，获赠者通讯账号信息可以为多个，比如微信、QQ、手机号码，进一步有利于获赠者及时查收，通过当接收到针对礼物卡券赠送链接的领取信息时，发送对应的礼物卡券至对应的客户端存储，并更新赠礼订单信息的状态，实现了礼物卡券的赠送存储，礼物卡券存储在获赠者 通讯账号信息对应的客户端，可以在获赠者需要时进行使用和消费，进一步提升了获赠者收到礼物的便利性。
另外，一个礼物卡券赠送链接可以包括多个礼物卡券，赠送者可以把这个礼物卡券赠送链接发送到社交群组中，由多个进行抢收领取礼物卡券，有利于提升礼物赠送的互动性和娱乐性。
比如赠送者可以将生成的礼物卡券赠送链接发送到社交群组，比如微信、QQ、微博等，可以由多人点击领取。
在上述任一项实施例中，优选地，还包括：确定礼物卡券对应的礼物的销售计划信息，并生成礼物卡券的使用时间期限；当在使用时间期限内未收到礼物卡券对应的消费信息时，退款至礼物卡券对应的原支付账户或礼物卡券对应的当前存储账户。
在该实施例中，通过确定礼物卡券对应的礼物的销售计划信息，并生成礼物卡券的使用时间期限，有利于保障获赠者在使用时间期限内可以领取到礼物卡券对应的礼物，提升了体验感，通过当在使用时间期限内未收到礼物卡券对应的消费信息时，退款至礼物卡券对应的原支付账户或礼物卡券对应的当前存储账户，有利于提升用户的信任度，有利于实现基于电商平台的礼物赠送。
需要说明的是，使用时间期限与礼物的销售计划信息相关联，比如生鲜蔬果中不同的品类具有不同的供应时间期限，这样针对不同品类的生鲜蔬果设置不同的销售计划信息，也即可以确定出礼物卡券的使用时间期限，另外针对不受季节限制的礼物，可以预设使用时间期限，比如可以为6个月，也可以为1年。
比如，樱桃的季节为5-7月份，那么樱桃的销售计划信息为5-7月份，如果礼物卡券对应的礼物是樱桃，那么使用时间期间为5-7月份，或者小于5-7月份这个期限。
图2示出了根据本发明的一个实施例的基于电商平台的礼物赠送装置200的示意框图。
如图2所示，根据本发明的实施例的基于电商平台的礼物赠送装置200，包括：接收单元202，用于接收赠礼订单信息，赠礼订单信息包括获 赠者通讯账号信息；生成单元204，用于当接收到针对赠礼订单信息的付款信息时，根据赠礼订单信息，生成对应的礼物卡券；发送单元206，用于发送礼物卡券至获赠者通讯账号信息对应的客户端存储；接收单元202还用于：接收针对礼物卡券的消费信息，消费信息包括网上商城消费信息和/或实体商店消费信息；配送单元208，用于根据消费信息，配送礼物卡券对应的礼物。
在该实施例中，通过接收赠礼订单信息，赠礼订单信息包括获赠者通讯账号信息，当接收到针对赠礼订单信息的付款信息时，根据赠礼订单信息，生成对应的礼物卡券，发送礼物卡券至获赠者通讯账号信息对应的客户端存储，一方面，无需赠送者填写获赠者的收货地址等隐私信息就可以实现了实体礼物的赠送，另一方面，礼物卡券存储在获赠者通讯账号信息对应的客户端，可以在获赠者需要时进行使用和消费，可以设为永久有效，也可以预设时间期限，通过接收针对礼物卡券的消费信息，消费信息包括网上商城消费信息和/或实体商店消费信息，根据消费信息，配送礼物卡券对应的礼物，实现了礼物的赠送，获赠者既可以通过实体商店消费，也可以通过网上商城消费，进一步提升了获赠者收到礼物的便利性。
需要说明的是，获赠者通讯账号信息包括但不限于微信、QQ、电话号码等。
还需要说明的是，赠礼订单信息中可以填写多个获赠者通讯账号，获赠者可以通过多个获赠者通讯账号收到赠送链接，在任一赠送链接中领取，都可以将礼物卡券存储到获赠者通讯账号对应的客户端。
比如赠送者加入购物车5斤番茄樱桃，5斤小白菜，以礼物赠送途径提交订单并付款后，会生成5斤番茄樱桃，5斤小白菜的礼物卡券，这个礼物卡券会存储到获赠者的微信卡包中，获赠者可以在有消费需要时，通过微信卡包中的礼物卡券来收取这5斤番茄樱桃，5斤小白菜。
在上述实施例中，优选地，消费信息为实体商店消费信息，配送单元208还用于：根据实体商店消费信息，配置礼物卡券对应的礼物，以供获赠者提取；更新单元210，用于更新礼物卡券对应的赠礼订单信息的状态为已完成。
在该实施例中，通过根据实体商店消费信息，配置礼物卡券对应的礼物，可以由获赠者在实体商店内自行提取，进一步实现了获赠者收到礼物卡券后按需消费，进一步提升了便利性，减少了不必要的浪费，通过更新礼物卡券对应的赠礼订单信息的状态为已完成，实现了网上商城和实体商店线上线下的统一，一方面，有利于赠送者了解赠礼订单信息的状态，另一方面，有利于商家进行统计管理，进一步提升了礼物赠送的便利性，提升了用户体验感。
比如获赠者可以让实体商店的店员扫描礼物卡券，配置对应的礼物，在实体商店直接提取。
在上述任一项实施例中，优选地，消费信息为网上商城消费信息，基于电商平台的礼物赠送装置200还包括：确定单元212，用于根据网上商城消费信息，确定收货地址和收货时间；配送单元208还用于：根据收货时间，按照收货地址配送礼物卡券对应的礼物，并更新礼物卡券对应的赠礼订单信息的状态。
在该实施例中，通过根据网上商城消费信息，确定收货地址和收货时间，也即由获赠者点击识别礼物卡券填写收货地址和收货时间，由网上商城根据收货时间，按照收货地址配送礼物卡券对应的礼物，并更新礼物卡券对应的赠礼订单信息的状态，进一步实现了获赠者收到礼物卡券后按需消费，进一步提升了便利性，减少了不必要的浪费。
比如获赠者可以在有消费需要时，点击识别礼物卡券，若礼物卡券是现金券，则进入到网上商城的页面，在网上商城中，挑选礼物卡券内的现金额范围内的商品，并填写收货时间和收货地址；若礼物卡券是礼品卷，则进入收货信息填写界面，填写收货时间和收货地址，提交，由网上商城进行礼物配送。
在上述任一项实施例中，优选地，生成单元204还用于：根据礼物卡券，生成礼物卡券赠送链接；发送单元206还用于：发送礼物卡券赠送链接至获赠者通讯账号信息对应的客户端；发送单元206还用于：当接收到针对礼物卡券赠送链接的领取信息时，发送对应的礼物卡券至对应的客户端存储，并更新赠礼订单信息的状态。
在该实施例中，通过根据礼物卡券，生成礼物卡券赠送链接，发送礼物卡券赠送链接至获赠者通讯账号信息对应的客户端，有利于获赠者及时查收和领取，其中，获赠者通讯账号信息可以为多个，比如微信、QQ、手机号码，进一步有利于获赠者及时查收，通过当接收到针对礼物卡券赠送链接的领取信息时，发送对应的礼物卡券至对应的客户端存储，并更新赠礼订单信息的状态，实现了礼物卡券的赠送存储，礼物卡券存储在获赠者通讯账号信息对应的客户端，可以在获赠者需要时进行使用和消费，进一步提升了获赠者收到礼物的便利性。
另外，一个礼物卡券赠送链接可以包括多个礼物卡券，赠送者可以把这个礼物卡券赠送链接发送到社交群组中，由多个进行抢收领取礼物卡券，有利于提升礼物赠送的互动性和娱乐性。
比如赠送者可以将生成的礼物卡券赠送链接发送到社交群组，比如微信、QQ、微博等，可以由多人点击领取。
在上述任一项实施例中，优选地，确定单元212还用于：确定礼物卡券对应的礼物的销售计划信息，并生成礼物卡券的使用时间期限；基于电商平台的礼物赠送装置200还包括：退款单元214，用于当在使用时间期限内未收到礼物卡券对应的消费信息时，退款至礼物卡券对应的原支付账户或礼物卡券对应的当前存储账户。
在该实施例中，通过确定礼物卡券对应的礼物的销售计划信息，并生成礼物卡券的使用时间期限，有利于保障获赠者在使用时间期限内可以领取到礼物卡券对应的礼物，提升了体验感，通过当在使用时间期限内未收到礼物卡券对应的消费信息时，退款至礼物卡券对应的原支付账户或礼物卡券对应的当前存储账户，有利于提升用户的信任度，有利于实现基于电商平台的礼物赠送。
需要说明的是，使用时间期限与礼物的销售计划信息相关联，比如生鲜蔬果中不同的品类具有不同的供应时间期限，这样针对不同品类的生鲜蔬果设置不同的销售计划信息，也即可以确定出礼物卡券的使用时间期限，另外针对不受季节限制的礼物，可以预设使用时间期限，比如可以为6个月，也可以为1年。
比如，樱桃的季节为5-7月份，那么樱桃的销售计划信息为5-7月份，如果礼物卡券对应的礼物是樱桃，那么使用时间期间为5-7月份，或者小于5-7月份这个期限。
根据本发明的实施例的计算机设备，计算机设备包括处理器，处理器用于执行存储器中存储的计算机程序时实现如上述本发明的实施例提出的任一项的基于电商平台的礼物赠送方法的步骤。
在该实施例中，计算机设备包括处理器，处理器用于执行存储器中存储的计算机程序时实现如上述本发明的实施例提出的任一项的基于电商平台的礼物赠送方法的步骤，因此具有上述本发明的实施例提出的任一项的基于电商平台的礼物赠送方法的全部有益效果，在此不再赘述。
根据本发明的实施例的计算机可读存储介质，其上存储有计算机程序，计算机程序被处理器执行时实现上述本发明的实施例提出的任一项的基于电商平台的礼物赠送方法的步骤。
在该实施例中，计算机可读存储介质，其上存储有计算机程序，计算机程序被处理器执行时实现上述本发明的实施例提出的任一项的基于电商平台的礼物赠送方法的步骤，因此具有上述本发明的实施例提出的任一项的基于电商平台的礼物赠送方法的全部有益效果，在此不再赘述。
图3示出了根据本发明的另一个实施例的基于电商平台的礼物赠送方法的示意流图。
如图3所示，根据本发明的实施例的基于电商平台的礼物赠送方法，包括：
S302，接收赠礼订单信息，赠礼订单信息包括获赠者通讯账号信息；
S304，当接收到针对赠礼订单信息的付款信息时，根据赠礼订单信息，生成对应的礼物卡券；
S306，根据礼物卡券，生成礼物卡券赠送链接；
S308，发送礼物卡券赠送链接至获赠者通讯账号信息对应的客户端；
S310，当接收到针对礼物卡券赠送链接的领取信息时，发送对应的礼物卡券至对应的客户端存储，并更新赠礼订单信息的状态；
S312，接收针对礼物卡券的消费信息；
S314，判断消费信息是实体商店信息还是网上商城消费信息？；
如果判定消费信息为实体商店消费信息，执行S316，根据实体商店消费信息，配置礼物卡券对应的礼物，以供获赠者提取；
S318，更新礼物卡券对应的赠礼订单信息的状态为已完成；
如果判定消费信息为网上商城消费信息，执行S320，根据网上商城消费信息，确定收货地址和收货时间；
S322，根据收货时间，按照收货地址配送礼物卡券对应的礼物，并更新礼物卡券对应的赠礼订单信息的状态。
以上结合附图详细说明了本发明的技术方案，本发明提出了一种基于电商平台的礼物赠送方法和一种基于电商平台的礼物赠送装置，通过在接收到来自赠送者终端的付款信息时，根据赠送者终端的订单信息生成礼物卡券，并发送至对应的获赠者终端存储，然后根据接收的来自获赠者终端的针对礼物卡券的消费信息进行礼物的配送，一方面，无需赠送者填写获赠者的收货地址等隐私信息就可以实现了实体礼物的赠送，另一方面，礼物卡券存储在获赠者通讯账号信息对应的客户端，可以在获赠者需要时进行使用和消费，进一步提升了获赠者收到礼物的便利性。
本发明方法中的步骤可根据实际需要进行顺序调整、合并和删减。
本发明装置中的单元可根据实际需要进行合并、划分和删减。
本领域普通技术人员可以理解上述实施例的各种方法中的全部或部分步骤是可以通过程序来指令相关的硬件来完成，该程序可以存储于一计算机可读存储介质中，存储介质包括只读存储器(Read-Only Memory，ROM)、随机存储器(Random Access Memory，RAM)、可编程只读存储器(Programmable Read-only Memory，PROM)、可擦除可编程只读存储器(Erasable Programmable Read Only Memory，EPROM)、一次可编程只读存储器(One-time Programmable Read-Only Memory，OTPROM)、电子抹除式可复写只读存储器(Electrically-Erasable Programmable Read-Only Memory，EEPROM)、只读光盘(Compact Disc Read-Only Memory，CD-ROM)或其他光盘存储器、磁盘存储器、磁带存储器、或者能够用于携带或存储数据的计算机可读的任何其他介质。
以上所述仅为本发明的优选实施例而已，并不用于限制本发明，对于本领域的技术人员来说，本发明可以有各种更改和变化。凡在本发明的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。

Claims (10)

  1. 一种基于电商平台的礼物赠送方法，其特征在于，包括：
    接收赠礼订单信息，所述赠礼订单信息包括获赠者通讯账号信息；
    当接收到针对所述赠礼订单信息的付款信息时，根据所述赠礼订单信息，生成对应的礼物卡券；
    发送所述礼物卡券至所述获赠者通讯账号信息对应的客户端存储；
    接收针对所述礼物卡券的消费信息，所述消费信息包括网上商城消费信息和/或实体商店消费信息；
    根据所述消费信息，配送所述礼物卡券对应的礼物。
  2. 根据权利要求1所述的基于电商平台的礼物赠送方法，其特征在于，所述消费信息为实体商店消费信息，根据所述消费信息，配送所述礼物卡券对应的礼物，包括：
    根据所述实体商店消费信息，配置所述礼物卡券对应的礼物，以供获赠者提取；
    更新所述礼物卡券对应的所述赠礼订单信息的状态为已完成。
  3. 根据权利要求1所述的基于电商平台的礼物赠送方法，其特征在于，所述消费信息为网上商城消费信息，根据所述消费信息，配送所述礼物卡券对应的礼物，包括：
    根据所述网上商城消费信息，确定收货地址和收货时间；
    根据所述收货时间，按照所述收货地址配送所述礼物卡券对应的礼物，并更新所述礼物卡券对应的所述赠礼订单信息的状态。
  4. 根据权利要求1至3中任一项所述的基于电商平台的礼物赠送方法，其特征在于，所述发送所述礼物卡券至所述获赠者通讯账号信息对应的客户端存储，包括：
    根据所述礼物卡券，生成礼物卡券赠送链接；
    发送所述礼物卡券赠送链接至所述获赠者通讯账号信息对应的所述客户端；
    当接收到针对所述礼物卡券赠送链接的领取信息时，发送对应的礼物 卡券至对应的所述客户端存储，并更新所述赠礼订单信息的状态。
  5. 根据权利要求1至3中任一项所述的基于电商平台的礼物赠送方法，其特征在于，还包括：
    确定所述礼物卡券对应的所述礼物的销售计划信息，并生成所述礼物卡券的使用时间期限；
    当在所述使用时间期限内未收到所述礼物卡券对应的所述消费信息时，退款至所述礼物卡券对应的原支付账户或所述礼物卡券对应的当前存储账户。
  6. 一种基于电商平台的礼物赠送装置，其特征在于，包括：
    接收单元，用于接收赠礼订单信息，所述赠礼订单信息包括获赠者通讯账号信息；
    生成单元，用于当接收到针对所述赠礼订单信息的付款信息时，根据所述赠礼订单信息，生成对应的礼物卡券；
    发送单元，用于发送所述礼物卡券至所述获赠者通讯账号信息对应的客户端存储；
    所述接收单元还用于：接收针对所述礼物卡券的消费信息，所述消费信息包括网上商城消费信息和/或实体商店消费信息；
    配送单元，用于根据所述消费信息，配送所述礼物卡券对应的礼物。
  7. 根据权利要求6所述的基于电商平台的礼物赠送装置，其特征在于，所述消费信息为实体商店消费信息，
    所述配送单元还用于：根据所述实体商店消费信息，配置所述礼物卡券对应的礼物，以供获赠者提取；
    更新单元，用于更新所述礼物卡券对应的所述赠礼订单信息的状态为已完成。
  8. 根据权利要求6所述的基于电商平台的礼物赠送装置，其特征在于，所述消费信息为网上商城消费信息，
    所述基于电商平台的礼物赠送装置还包括：
    确定单元，用于根据所述网上商城消费信息，确定收货地址和收货时间；
    所述配送单元还用于：根据所述收货时间，按照所述收货地址配送所述礼物卡券对应的礼物，并更新所述礼物卡券对应的所述赠礼订单信息的状态。
  9. 根据权利要求6至8中任一项所述的基于电商平台的礼物赠送装置，其特征在于，
    所述生成单元还用于：根据所述礼物卡券，生成礼物卡券赠送链接；
    所述发送单元还用于：发送所述礼物卡券赠送链接至所述获赠者通讯账号信息对应的所述客户端；
    所述发送单元还用于：当接收到针对所述礼物卡券赠送链接的领取信息时，发送对应的礼物卡券至对应的所述客户端存储，并更新所述赠礼订单信息的状态。
  10. 根据权利要求6至8中任一项所述的基于电商平台的礼物赠送装置，其特征在于，
    所述确定单元还用于：确定所述礼物卡券对应的所述礼物的销售计划信息，并生成所述礼物卡券的使用时间期限；
    所述基于电商平台的礼物赠送装置还包括：
    退款单元，用于当所述使用时间期限内未收到所述礼物卡券对应的所述消费信息时，退款至所述礼物卡券对应的原支付账户或所述礼物卡券对应的当前存储账户。
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