WO2019111277A1

WO2019111277A1 - System and method for delivering and displaying data of interest based on geographical indexing

Info

Publication number: WO2019111277A1
Application number: PCT/IN2018/050810
Authority: WO
Inventors: Bommireddi VENKATA SANDEEP; Sravanth GAJULA
Original assignee: Adonmo Pvt. Ltd
Priority date: 2017-12-04
Filing date: 2018-12-03
Publication date: 2019-06-13

Abstract

System and method for delivering and displaying data of interest based on geographical indexing has been described. The system may comprise of a computing cloud server, a network, and a display control device, without limiting the scope of the invention. The system may be configured to create indexes in the representation of the geographic region. The system may be further configured to deliver the data of interest relevant to the index created in the representation of the geographic region. The method of hyper locally delivering data may include, but not limited to, collecting location related data, ascertaining the geographic region of the display control device, retrieving its corresponding data of interest and, delivering the corresponding data of interest on the display control device.

Description

DESCRIPTION

TECHNICAL FIELD

[001 ] The disclosed subject matter relates generally to bi-directional data processing and communication. More particularly, the invention relates to a system and method for hyper locally delivering and displaying data of interest based on one or more characteristics of a geographic region.

BACKGROUND

[002] Targeted delivery of data has become one of the major approaches for communicating business data, security related data, civic guidelines etc. to a large number of people. Hyper local delivery is the most effective approach for delivering data in a particular geographic region. Hyper local delivery involves delivery of data that is focused on addressing one or more indexes in the geographic region. The index may comprise of one or more demarcations that may represent one or more characteristics of the geographic region. It may be particularly useful to provide data pertinent for movement in the particular geographic region. However, real-time retrieval of region specific data may require leveraging various characteristics that may be crucial for the delivery of targeted data. These characteristics may include presence of clusters of different establishments like historical places, supermarkets, hospitals, schools, residential properties etc. These characteristics may further include behavioral patterns of the existing population of the region, demographic data and other similar data that may help in identifying the dominant habitudes of the geographic region.

[003] Additionally, hyper local delivery of targeted data may require analysis of browsing histories, federal census data, municipal data, or other similar data. Moreover, such delivery mechanisms may also require additional contextual data such as the relevance of targeted data to the delivery location. In such cases, it may be desirable to identify the characteristics of the delivery location. It may also be desirable to determine whether a delivery device (e.g. display mounted on a cab) is present within the perimeter of the delivery location. Furthermore, it may be crucial to identify the targeted data that corresponds to the location of the delivery device. Apart from the aforementioned factors, it may also be desirable to determine the form of the targeted data that may be delivered. The targeted data may be in the form of an advertisement, a federal advisory, etc. relevant for movement in the delivery location. [004] The advent of GPS enabled cell phones, consumers are able to attach to or otherwise consume location based services. Examples include Yelp™, Foursquare™, Google® Latitude™, or other services that provide data based on GPS coordinates of a person's cell phone. However, such services are only provided based on GPS data and fail to offer consumers fine grained access to services based on their particular location. More efforts have to be directed for creating systems that can associate data that is relevant for movement in a particular location.

[005] In the light of aforementioned discussion there exists a need for a system and method that can effectively address the shortcomings discussed above.

BRIEF SUMMARY

[006] The following presents a simplified summary of the disclosure in order to provide a basic understanding to the reader. This summary is not an extensive overview of the disclosure and it does not identify key/critical elements of the invention or delineate the scope of the invention. Its sole purpose is to present some concepts disclosed herein in a simplified form as a prelude to the more detailed description that is presented later.

[007] An objective of the present disclosure is directed towards a system that enables delivery and display of a data of interest.

[008] Another objective of the present disclosure is directed towards a method that enables the delivery and display of the data of interest to one or more users located in the corresponding index of the geographic region.

[009] Another objective of the present disclosure is directed towards creation of indexes in a representation of a geographic region based on one or more characteristics of the geographic region. The representation of the geographic region may include, but not limited to, spatial maps, non-spatial maps, topographic maps, and the like.

[0010] Another objective of the present disclosure is directed towards associating the data of interest to the corresponding index of the geographic region.

[001 1 ] Another objective of the present disclosure is directed towards displaying the data of interest in the corresponding index of the geographic region. [0012] Another objective of the present disclosure is directed towards delivering hyper-relevant data of interest to the user. A hyper-relevant data of interest may include data tailored to suit the requirements and preferences of the user.

[0013] Another objective of the present disclosure is directed towards delivering hyper-relevant data of interest to the user, thereby increasing the possibility of the user to act upon the data of interest.

BRIEF DESCRIPTION OF DRAWINGS

[0014] Other objects and advantages of the present invention will become apparent to those skilled in the art upon reading the following detailed description of the preferred embodiments, in conjunction with the accompanying drawings, wherein like reference numerals have been used to designate like elements, and wherein:

[0015] FIG. 1 is a block diagram illustrating a structure of a system that is configured to deliver and display of data of interest according to an embodiment of the present disclosure.

[0016] FIG. 2a is a block diagram illustrating a computing cloud server according to an embodiment of the present disclosure.

[0017] FIG. 2b is a block diagram illustrating a display control device according to an embodiment of the present disclosure.

[0018] FIG. 3 is a flowchart illustrating a general method for delivery and display of a data of interest to one or more users according to an embodiment of the present disclosure.

[0019] FIG. 4 is a flowchart illustrating a general method for associating the data of interest to an index of a geographic region according to an embodiment of the present disclosure.

[0020] FIG. 5 is a flowchart illustrating an exemplary method for delivery and display of different data of interest to different indexes in the geographic region.

[0021 ] FIG. 6 is a flowchart illustrating an exemplary method of assigning different indexes to an area of the geographic region and delivering and displaying the corresponding data of interest based on the change of one or more characteristics of the area of the geographic region. [0022] FIG. 7 is an exemplary screen depicting different indexes in the representation of the geographic region.

DETAILED DESCRIPTION

[0023] It is to be understood that the present disclosure is not limited in its application to the details of construction and the arrangement of components set forth in the following description or illustrated in the drawings. The present disclosure is capable of other embodiments and of being practiced or of being carried out in various ways. Also, it is to be understood that the phraseology and terminology used herein is for the purpose of description and should not be regarded as limiting.

[0024] The use of “including”,“comprising” or“having” and variations thereof herein is meant to encompass the items listed thereafter and equivalents thereof as well as additional items. The terms“a” and“an” herein do not denote a limitation of quantity, but rather denote the presence of at least one of the referenced item. Further, the use of terms“first”,“second”, and“third”, and the like, herein do not denote any order, quantity, or importance, but rather are used to distinguish one element from another.

[0025] Referring to FIG. 1 , is a block diagram 100, illustrating an exemplary configuration of a system 102 on which the invention may be implemented. The system 102 facilitates delivery and display of a data of interest to one or more users. The data of interest may include, but not limited to, advertisements, promotional offers, data pertinent to public interest, federal advisories and the like. The user may include, but not limited to, an individual or a group of individuals, stationary or in motion, and the like. Furthermore, the user may be located in an index of a geographic region where the data of interest has to be hyper locally delivered. The system 1 02 may comprise of a computing cloud server 104, a network 106 and, a display control device 108, without limiting the scope of the invention.

[0026] Referring to FIG. 1 , the computing cloud server 104 may be configured to collect, store, retrieve and process data for one or more users. The data may be collected from browsing histories, federal census, civic authorities and the like, without limiting the scope of the invention. Although FIG. 1 represents a single computing cloud server 104, a plurality of computing cloud servers may be consistent with this disclosure. The network 106 may allow communication between the computing cloud server 1 04 and the display control device 108. It may facilitate exchange of data pertinent to the delivery and display of data of interest. The network 106 may include a secure network such as a private network, or an unsecure network such as a wireless open network. It is understood that secure networks may be preferred over unsecure networks. In some embodiments, the network 1 06 may include radio frequency (RF) transceiver components for accessing wireless data networks (e.g., using cellular telephone technology, advanced data network technology such as 3G, 4G or EDGE, WiFi (IEEE 802.1 1 family standards, or other mobile communication technologies, or any combination thereof), GPS receiver components, and/or other components. Furthermore, in some embodiments, the network 106 may provide wired network connectivity (e.g., Ethernet) in addition to or instead of a wireless interface. The network 106 may further be implemented using a combination of hardware (e.g., antennas, modulators/demodulators, encoders/decoders, and other analog and/or digital signal processing circuits) and software components. The display control device 108 may be configured to deliver and display data of interest pertinent to the geographic region of one or more users.

[0027] Referring to FIG. 2a, is a block diagram 200a, illustrating the computing cloud server 1 04 according to an embodiment of the present disclosure. The computing cloud server 104 may comprise of an indexing module 202, a data repository unit 204 and a content association module 206. The indexing module 202 may be configured to create a single index in a representation of the geographic region, a multitude of indexes in the representation of the geographic region or a multitude of indexes in a multitude of representations of several geographic systems. The creation of indexes may comprise of generation of one or more contours which may be in the form of a polygon, square, rectangle, sphere and the like, either singly or in combination, without limiting the scope of the invention. A contour may be tessellated into a set of sub-contours. The contours and the sub-contours may represent an area and a sub-area within the representation of the geographic region. The contours and sub contours may further represent a specific characteristic of the area or sub-area of the geographic region. The identification of the characteristic may be pertinent to the delivery and display of the data of interest corresponding to the area or sub-area of the geographic region. In a non-limiting example, the assignment of a characteristic to a contour or sub-contour may be based on the landmarks in the geographic region, activity in the geographic region or time of the day. For example, if a multitude of schools are situated within a sub-area of the geographic region than the contour may be indexed as a‘school area’ or a‘school contour’. As the schools operate between a specific duration, the contour index may be changed to represent another characteristic of the subarea of the geographic region after the cessation of the operating duration. The indexing module 202 may be configured to create the indexes in real time. The indexing module 202 may further be configured to create the indexes in non-real-time. Such configuration may involve creating indexes beforehand in the representation of the geographic region. The indexing module 202 may further be configured to store the indexes created in real time and non-real time in the data repository unit 204.

[0028] Referring to FIG. 2a, the computing cloud server 104 may comprise of a plurality of storage devices that may be collectively referred to as the data repository unit 204. The data repository unit 204 may include local data repository units, remote data repository units, or a combination of local data repository units and remote data repository units without limiting the scope of the invention. The local data repository units may be configured to store data that is required on a real-time basis. Furthermore, the remote data repository units may be configured to store data that is required on a non real-time basis. In one embodiment (not illustrated in the figures), the local data repository units may be located on the display control device 1 08. Additionally, the remote data repository units may be located on the computing cloud server 104. The local data repository units and the remote data repository units may be synchronized periodically through the network 106. The periodical synchronization may ensure availability of data including, but not limited to, indexes created in non-real-time, data of interest, and the like, to avoid data unavailability in case of network disruption.

[0029] Referring to FIG. 2a, the data repository unit 204 may store the data software instructions (e.g., for performing the actions noted above with respect to the figures), which enable the computing cloud server 104 to execute several features in accordance with the present invention. The term “data repository” as used herein refers to any non-transitory media that store data and/or instructions that cause a machine to operate in a specific fashion. Such storage media may comprise non-volatile media and/or volatile media. Non-volatile media may include, optical disks, magnetic disks, solid-state drives and the like, without limiting the scope of the invention. Volatile media may include dynamic data repository, such as a random access data repository and the like, without limiting the scope of the invention. Other forms of data repository may include, but not limited to, a floppy disk, a flexible disk, a hard disk, a solid-state drive, a magnetic tape, or any other magnetic data storage medium, a CD-ROM, any other optical data storage medium, any physical medium with patterns of holes, a RAM, a PROM, and EPROM, a FLASH-EPROM, NVRAM, any other data repository chip or cartridge. [0030] The data repository unit 204 may also be used in conjunction with a transmission unit. The transmission unit may participate in transferring data between various data repository units. For example, transmission media may include coaxial cables, copper wire and fiber optics, including the wires that comprise a communication path. The transmission media may also take the form of acoustic or light waves, such as those generated during radio wave and infra-red data communications.

[0031 ] Referring to FIG. 2a, the content association module 206 may be configured to communicate with the indexing module 202. The content association module 206 may be configured to identify the data of interest that corresponds to the index of the geographic region. It may further be configured to associate the data of interest to the corresponding index of the geographic region. The content association module 206 may further be configured to store the associated data of interest in the data repository unit 204.

[0032] Referring to FIG. 2b, is a block diagram 200b, illustrating the display control device 1 08 according to an embodiment of the present disclosure. The display control device 108 may include, but not limited to, a desktop computer, a mobile computer, a tablet computer, a cellular device, or any other devices having a processor and a display mechanism. The display control device 1 08 may comprise of a processor 208 and a location detection module 210, without limiting the scope of the invention. The processor 208 of the computing cloud server 104 may be implemented in hardware. The processor 208 may include, but not limited to, an application specific integrated circuit (ASIC), programmable logic array (PLA), digital signal processor (DSP), field programmable gate array (FPGA), or any other integrated circuit. The processor 208 may also include one or more of any other applicable processors, such as a system-on-a- chip that combines one or more of a CPU, an application processor, and flash data repository, or a reduced instruction set computing (RISC) processor. The location detection module 210 may be configured to collect data pertinent for the identification of the geographic region of the display control device 108. The location detection module 21 0 may include, but not limited to, Global Positioning System (GPS), the World Geodetic System and the like.

[0033] Referring to FIG. 3, is a flowchart 300, illustrating a general method of delivery and display of the data of interest to one or more users according to an embodiment of the present disclosure. In step 302, data pertinent for the identification of a geographic region of the display control device 108 may be collected. The data may include, but not limited to, coordinates of the geographic region, identity of the geographic region, postal/area code of the geographic region, and the like. In step 304, the geographic region of the display control device 1 08 may be ascertained. Ascertaining of the geographic region of the display control device 108 may be crucial for delivering the data of interest that is relevant to the geographic region of the one or more users. In step 306, the data of interest corresponding to the geographic region of the display control device 108 may be received from the computing cloud server 104 over the network 106. In step 308, the data of interest corresponding to the geographic region of the display control device 1 08 may be delivered to one or more users. In step 310, the data of interest corresponding to the geographic region of the display control device 108 may be displayed to one or more users.

[0034] Referring to FIG. 4, is a flowchart 400, illustrating a general method of associating the data of interest to the index of the geographic region according to an embodiment of the present disclosure. In step 402, data pertinent for identifying the characteristics of the representation of the geographic region may be collected. In step 404, the collected data may be analyzed for ascertaining the characteristics of the geographic region. Analysis of the characteristics of the geographic region may be crucial for the creation of appropriate indexes in the representation of the geographic region. This in turn may be crucial for associating data of interest that is relevant to the index of the geographic region. In step 406, the availability of indexes that correspond to the characteristics of the geographic region may be ascertained. In case, the indexes corresponding to the characteristics of the geographic region are unavailable, then in step 408, the index may be created in the representation of the geographic region. For example, if one of the characteristics of the geographic region includes presence of a multitude of supermarkets, then the geographic region may be indexed as‘supermarket area’ or‘supermarket contour’. In case, the indexes corresponding to the characteristics of the geographic region are available, then in step 410, the data of interest that corresponds to the index of the geographic region may be identified. In step 412, the data of interest may be associated to the corresponding index of the geographic region. In step 414, the associated data of interest along with the corresponding index of the geographic region may be stored in the data repository unit 204.

[0035] Referring to FIG. 5, is a flowchart 500, illustrating an exemplary method of delivering different data of interest to different indexes in the geographic region. In step 502, data pertinent for the identification of the geographic region of the display control device 108 may be collected. In step 504, the data to ascertain the index of the geographic region of the display control device 108 may be analyzed. In step 506, the precise index of the geographic region of the display control device 108 may be ascertained. In case, it is ascertained that the index is‘school area’, then in step 508, the data of interest that corresponds to the index‘school area’ may be identified. In step 510, the data of interest that corresponds to the index‘school area’ may be received by the display control device 1 08. In step 512, the display control device 1 08 may deliver the data of interest to one or more users located in the index‘school area’. In step 514, the display control device 108 may display the data of interest to one or more users located in the index‘school area’ In case, it is ascertained that the index is‘hospital area’, then in step 516, the data of interest that corresponds to the index‘hospital area’ may be identified. In step 518, the data of interest that corresponds to the index‘hospital area’ may be received by the display control device 108. In step 520, the display control device 108 may deliver the data of interest to one or more users located in the index‘hospital area’. In step 522, the display control device 1 08 may display the data of interest to one or more users located in the index‘hospital area’.

[0036] Referring to FIG. 6, is a flowchart 600, illustrating an exemplary method of assigning different indexes to an area of the geographic region and delivering and displaying the corresponding data of interest based on the change of one or more characteristics of the area of the geographic region. In step 602, data pertinent for creating the index in the representation of the geographic region may be collected. In step 604, the collected data may be analyzed for ascertaining one or more characteristics of the geographic region. In step 606, the availability of indexes that correspond to the characteristics of the geographic region may be ascertained. For example, it may be ascertained that a multitude of schools are present in a specific area of the geographic region. In case, the indexes corresponding to the characteristics of the geographic region are unavailable, then in step 608, the index may be created in the representation of the geographic region. For example, the index‘school area’ may be created in the representation of the geographic region. In case, the indexes corresponding to the characteristics of the geographic region are available, then in step 610, the data of interest that corresponds to the index of the geographic region may be identified. In step 612, the data of interest that corresponds to the index‘school area’ may be received by the display control device 108. In step 614, the data of interest may be delivered to one or more users located in the index‘school area’ by the display control device 108. In step 616, the data of interest may be displayed to one or more users located in the index‘school area’ by the display control device 108. In step 618, the nature of one or more characteristics may be ascertained. The characteristics may remain constant over a period of time. Alternatively, the characteristics may vary over a period of time due to the influence of various factors. The factors may include, but not limited to, operational duration, existence of businesses or establishments, and the like. In case, it is ascertained that the characteristic is constant, then the display control device 108 may continue to deliver the data of interest pertinent to the corresponding index to one or more users. In case, it is ascertained that the characteristic is variable, then in step 620, the variation in the characteristic of the geographic region may be analyzed. In case, it is ascertained that the variation is not significant enough to influence the index, then the display control device 108 may continue to deliver the data of interest pertinent to the corresponding index to one or more users. In case, it is ascertained that the variation is significant, then in step 622, the nature of the variation in the characteristic may be identified. For example, the variation in the characteristic may be caused due to the cessation of the operational duration of the multitude of schools. In step 624, the availability of indexes that correspond to the new characteristics of the geographic region may be ascertained. In case, the indexes corresponding to the new characteristics of the geographic region are unavailable, then in step 626, the index may be created in the representation of the geographic region. In case, the indexes corresponding to the characteristics of the geographic region are available, then in step 628, the data of interest that corresponds to the index of the geographic region may be identified. In step 630, the data of interest that corresponds to the new index may be received by the display control device 108. In step 632, the data of interest may be delivered to one or more users located in the new index by the display control device 108. In step 634, the data of interest may be displayed to one or more users located in the new index by the display control device 108.

[0037] Referring to FIG. 7, is an exemplary screen 700, depicting different indexes in a representation 702 of the geographic region. The representation 702 may comprise of indexes 704, 706 and 708. The indexes 704, 706, and 708 may represent one or more characteristics of the area or sub-area of the geographic region. Based on the characteristics, the corresponding data of interest may be delivered by the display control device 108 to one or more users located in the indexes 704-708.

[0038] Although the present disclosure has been described in terms of certain preferred embodiments and illustrations thereof, other embodiments and modifications to preferred embodiments may be possible that are within the principles and spirit of the invention. The above descriptions and figures are therefore to be regarded as illustrative and not restrictive.

[0039] Thus the scope of the present disclosure is defined by the appended claims and includes both combinations and sub combinations of the various features described herein above as well as variations and modifications thereof, which would occur to persons skilled in the art upon reading the foregoing description.

Claims

CLAIMS We claim:

1 . A system for delivering and displaying data of interest based on geographical indexing, the system comprising :

a. a display control device 1 08 affixed to an automobile comprising of a processor 208 and a location detection module;

b. a server 104 located at an central base station comprising of content association module 206, an indexing module 202 and data repository module 204;

c. a network 106 medium for transferring communications between the display control device 108 and the server 104.

2. The system for delivering and displaying data of interest based on geographical indexing as claimed in claim 1 , wherein the processor 208 for processing the information pertaining to indexes identified from the location module 210 and transmit the information to the server and also retrieve the information pertaining to data of interest corresponding to the identified indexes received from the data repository module 204 of the server104 and transmit the information to a display device of the display control device.

3. The system for delivering and displaying data of interest based on geographical indexing as claimed in claim 1 , wherein the location detection module 21 0 may comprise of a Global Positioning System (GPS) or the World Geodetic System to detect information pertaining to geographical coordinates of the display control device.

4. The system for delivering and displaying data of interest based on geographical indexing as claimed in claim 1 , wherein the server comprising of content association module 206, an indexing module 202 and data repository module 204, wherein upon receipt of the index information from the processor 208, the content association module 206 retrieves the data of interest from the data repository unit 204 and sends the index based data of interest to the processor 208;

5. The system in claim 1 , wherein the creation of indexes in the indexing module 202 may be in the manner of a single index from the geographic location.

6. The system in claim 1 , wherein the creation of indexes in the indexing module 202 may be in the manner of a multitude of indexes in the representation of the geographic region.

7. The system in claim 1 , wherein the creation of indexes in the indexing module 202 may be in the manner of a multitude of indexes in a multitude of representations of several geographic systems.

8. The system in claim 1 , wherein the creation of indexes in the indexing module 202 comprises of generation of one or more contours and sub-contours, in forms of polygon, square, rectangle, sphere and the like, either singly or in combination.

9. The system in claim 1 , wherein the data repository unit 204 is singly or in combination of local data repository units to store real-time data, and remote data repository units to store non-real time data.

10. The system in claim 1 , wherein the content association module 206 stores the associated data of interest in the data repository unit 204.

1 1 . The system in claim 1 , wherein the data in the data repository unit 204 is synchronized periodically through the network 106.

12. The system in claim 1 , wherein the exemplary display control device 108 includes a desktop computer, a mobile computer, a tablet computer, a cellular device, or any such devices having a processor and a display mechanism.

13. The system in claim 1 , wherein the network 106 may include a private network such as wired network connectivity (e.g., Ethernet), or an wireless open network using cellular telephone technology, advanced data network technology such as 3G, 4G or EDGE, WiFi (IEEE 802.1 1 family standards, or other mobile communication technologies, or any combination thereof), GPS receiver components, and/or other components.

14. A method for delivering and displaying data of interest based on geographical indexing, the method comprising the steps of:

a. ascertaining of the geographic region of display control device 108 which is received from the computing cloud server 104 over the network 1 06; b. identification of a geographic region display control device 108 in order to create geographical index;

c. collection of data as per the identified geographic index for analysis and ascertaining the characteristics of the geographic region;

d. association of the data interested as per the identified geographic index;

e. delivering the data of interest that is relevant to the geographic region;

f. displaying the data of interest corresponding to the geographic region of the display control device 108;

15. The method according to claim 14, wherein the plurality of indexes corresponds to different sets of data of interest to related to the geographic region;

16. The method according to claim 14, wherein the indexes are custom defined by users;

17. The method according to claim 14, wherein the custom indexes defined by users are stored in the server 104 for further reference;