WO2019100573A1 - 基于区块链的动作处理方法及装置 - Google Patents

基于区块链的动作处理方法及装置 Download PDF

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WO2019100573A1
WO2019100573A1 PCT/CN2018/072997 CN2018072997W WO2019100573A1 WO 2019100573 A1 WO2019100573 A1 WO 2019100573A1 CN 2018072997 W CN2018072997 W CN 2018072997W WO 2019100573 A1 WO2019100573 A1 WO 2019100573A1
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user
action
online
blockchain
determining
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PCT/CN2018/072997
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French (fr)
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李立中
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重庆金窝窝网络科技有限公司
邹毅华
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Publication of WO2019100573A1 publication Critical patent/WO2019100573A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

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  • the present invention relates to the field of computer technologies, and in particular, to a block chain-based action processing method and apparatus.
  • the embodiment of the invention provides a blockchain-based action processing method to implement a more reasonable analysis of user behavior.
  • an embodiment of the present invention provides a blockchain-based action processing method.
  • a blockchain-based action processing method include:
  • the user action when the user is online is recorded in the blockchain according to the time series
  • the online validity of the user is determined according to the online behavior of the user.
  • the user action includes:
  • the time of occurrence of the user action The time of occurrence of the user action, the type of action, the action object, and the result of the action.
  • the determining, according to the timing analysis, the user actions in the blockchain, determining the online behavior of the user includes:
  • determining the online validity of the user according to the online behavior of the user includes:
  • the online validity of the user is determined according to the action type, the action object, and the action result corresponding to the online behavior of the user.
  • it also includes:
  • User activity is determined based on the user's online validity.
  • a blockchain based action processing apparatus includes:
  • a recording unit configured to record user actions when the user is online according to the time series in the blockchain
  • a first determining unit configured to determine, according to a timing analysis, a user action in the blockchain, determining a user online behavior, where the user online behavior includes an associated user action in a time sequence;
  • the second determining unit is configured to determine the online validity of the user according to the online behavior of the user.
  • the user action includes:
  • the time of occurrence of the user action The time of occurrence of the user action, the type of action, the action object, and the result of the action.
  • the first determining unit is specifically configured to:
  • the second determining unit is specifically configured to determine the online validity of the user according to the action type, the action object, and the action result corresponding to the online behavior of the user.
  • it also includes:
  • the second determining unit is further configured to determine the user activity according to the online validity of the user.
  • a computer readable storage medium comprising computer readable instructions that, when read and executed by a computer, cause the computer to perform the method of any one or more aspects.
  • the user behavior can be recorded and analyzed through the blockchain, the accuracy and rationality of the user behavior calculation are improved, and the online validity of the user is determined according to the user behavior, so that the merchant can formulate a more reasonable according to the online validity of the user.
  • Marketing strategy can be used.
  • Figure 1 is a schematic diagram of a scene
  • FIG. 2 is a flowchart of a method for processing an action based on a blockchain according to an embodiment of the present invention
  • FIG. 3 is a schematic structural diagram of an apparatus for processing an action based on a blockchain according to an embodiment of the present invention.
  • Embodiments of the present invention provide a block chain-based action processing method and apparatus.
  • the method can be applied to the application scenario shown in FIG. 1, as shown in FIG. 1, including: one or more clients 101, such as a laptop, a desktop computer, a mobile terminal, etc.; one or more blockchain nodes 102 one or more carrier servers 103 and the like; wherein one or more clients 101 and one or more carrier servers 103 are connected to one or more blockchain nodes 102.
  • One or more blockchain nodes 102 store a blockchain; client 101 and one or more carrier servers 103 may obtain blockchains from one or more blockchain nodes 102.
  • the embodiment of the present invention records the user action through the blockchain, and can analyze the data on the blockchain according to the time series, determine the user action, and analyze whether the user belongs to the valid online according to the user action, thereby being more reasonable. Analyze user behavior. Due to the chain data structure of the blockchain and the difficulty of tampering, the recording of user actions is convenient and fast, the analysis of user behavior is more accurate, and the user behavior data acquired by this scheme is updated in time, and can be based on user behavior. Analysis, faster and more reasonable adjustment of the corresponding marketing strategy.
  • FIG. 2 is a flowchart of a method for processing an action based on a blockchain according to an embodiment of the present invention.
  • the method may be implemented in the scenario shown in FIG. 1.
  • the method may be implemented by a terminal, may be implemented by an operator server, or may be implemented by a terminal and an operator server.
  • the method may be applicable to adopting C/.
  • the method specifically includes:
  • S210 Record user actions when the user is online according to the time series in the blockchain.
  • the user action may include an action class, an action object, an occurrence time, an action result, and the like.
  • Action types can include on, off, select or cancel, and the like.
  • the action object may include an application corresponding to the action, and the application specifically functions and the like.
  • the action object can be a payment option in the shopping cart of the shopping app.
  • the result of the action can be the response of the terminal after the user triggers the action.
  • the action object is a payment option in the e-commerce APP
  • the terminal displays a payment success interface, displays a busy network, or displays that the item you purchased is out of stock, and the like.
  • the user action may be recorded by the terminal in the blockchain, or may be sent by the terminal to the operator server, and recorded by the operator server in the blockchain.
  • the user identification, the user action type, the action object, and the action result may be recorded in the blockchain according to the occurrence time.
  • S220 Determine user online behavior according to user actions in the blockchain according to the timing analysis.
  • the user's online behavior includes user actions associated with the timing.
  • the user's online behavior can include a variety of, for example, browsing, purchasing, returning, communication with the seller in e-commerce applications, searching in the dating application, adding friends, posting, and paying attention, And other behaviors in other classes of applications.
  • the online behavior of the user may be composed of multiple consecutive actions.
  • the payment behavior of the e-commerce APP may include selecting the item to be paid, confirming the amount to be paid, selecting the payment method, password or fingerprint verification to implement the payment behavior. . Therefore, when determining the online behavior of the user according to the user action recorded in the blockchain, the same user may perform continuous action classification on the user action in the blockchain according to the action object and the time of occurrence; determining the online behavior of the user according to the continuous action classification . It is also possible to determine the outcome of the user's online behavior, such as payment success, payment failure, and the like.
  • the user is analyzed in units of online behavior, and the results obtained by the behavior can determine the effectiveness of the user online, and can also determine the efficiency of the user online.
  • the online behavior of the user it is determined that although the user is often online, but the behavior is relatively simple, this can be defined as the user's online effectiveness is low.
  • user activity can be determined based on the user's online validity. For example, if the frequency of browsing a certain type of product is very high, but none of them are purchased, it can be determined that the user is less active. At this time, it is determined by the user's behavior that the user does have the demand for the product, but the style or price of the product may not meet the expectations. At this time, the price of the product is reduced, or there are other preferential activities, or new When the product is launched, the information can be pushed to the user to improve the efficiency of the user and the user activity.
  • the user behavior can be recorded and analyzed through the blockchain, the accuracy and rationality of the user behavior calculation are improved, and the online validity of the user is determined according to the user behavior, so that the merchant can formulate a more reasonable according to the online validity of the user.
  • Marketing strategy can be used.
  • FIG. 3 is a schematic structural diagram of an apparatus for processing an action based on a blockchain according to an embodiment of the present invention.
  • the device specifically includes:
  • a recording unit 301 configured to record user actions when the user is online according to the time series in the blockchain;
  • the first determining unit 302 is configured to determine, according to the user action in the blockchain, the online behavior of the user, where the online behavior of the user includes an associated user action in time series;
  • the second determining unit 303 is configured to determine the online validity of the user according to the online behavior of the user.
  • the user actions include:
  • the time of occurrence of the user action The time of occurrence of the user action, the type of action, the action object, and the result of the action.
  • the first determining unit 302 is specifically configured to:
  • the second determining unit 303 is specifically configured to determine the online validity of the user according to the action type, the action object, and the action result corresponding to the online behavior of the user.
  • the second determining unit 303 is further configured to determine user activity according to the online validity of the user.
  • the steps of a method or algorithm described in connection with the embodiments disclosed herein can be implemented in hardware, a software module executed by a processor, or a combination of both.
  • the software module can be placed in random access memory (RAM), memory, read only memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, removable disk, CD-ROM, or technical field. Any other form of storage medium known.

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Abstract

一种基于区块链的动作处理方法及装置，实现更合理的对用户行为进行分析。所述方法包括：将用户在线时的用户动作依据时序记录在区块链中（S210）；根据时序分析所述区块链中的用户动作，确定用户在线行为，所述用户在线行为包括在时序上存在关联的用户动作（S220）；根据所述用户在线行为，确定用户在线有效性（S230）。

Description

基于区块链的动作处理方法及装置 技术领域
本发明涉及计算机技术领域，尤其涉及一种基于区块链的动作处理方法及装置。
背景技术
随着互联网的不断发展，智能设备在人们生活中的应用越来越广泛。对于商家来说，如何抓住网络用户显得越来越重要。对用户行为进行分析可以将这些规律与营销策略等相结合，从而发现营销活动中可能存在的问题，并为进一步修正或重新制定营销策略提供依据。当然这样的定义是站在网络营销管理的角度来考虑的，如果出于其他方面的目的，对网站流量分析会有其他相应的解释。
通常对用户行为分析主要体现在分析用户是如何来到网站的；在网站上停留了多长时间；用户的点击次数等等。用户在网站停留时间越长、点击次数越多，表示该用户越活跃。这就导致大量上线，存在点击，但未进行有效操作的僵尸用户也被算成了活跃用户，十分不利于营销策略的展开。
发明内容
本发明实施例提供了一种基于区块链的动作处理方法，以实现更合理的对用户行为进行分析。
一方面，本发明实施例提供了一种基于区块链的动作处理方法。包括：
将用户在线时的用户动作依据时序记录在区块链中；
根据时序分析所述区块链中的用户动作，确定用户在线行为，所述用户在线行为包括在时序上存在关联的用户动作；
根据所述用户在线行为，确定用户在线有效性。
可选地，所述用户动作包括：
用户动作的发生时间、动作类型、动作对象以及动作结果。
可选地，所述根据时序分析所述区块链中的用户动作，确定用户在线行为包括：
对同一用户，按照动作对象以及发生时间，对所述用户在区块链中的用户动作确定连续动作分类；
确定所述连续动作分类对应的用户在线行为。
可选地，所述根据所述用户在线行为，确定用户在线有效性，包括：
根据所述用户在线行为对应的动作类型、动作对象以及动作结果确定用户在线有效性。
可选地，还包括：
根据用户在线有效性，确定用户活跃度。
另一方面，提供了一种基于区块链的动作处理装置。包括：
记录单元，用于将用户在线时的用户动作依据时序记录在区块链中；
第一确定单元，用于根据时序分析所述区块链中的用户动作，确定用户在线行为，所述用户在线行为包括在时序上存在关联的用户动作；
第二确定单元，用于根据所述用户在线行为，确定用户在线有效性。
可选地，所述用户动作包括：
用户动作的发生时间、动作类型、动作对象以及动作结果。
可选地，所述第一确定单元具体用于：
对同一用户，按照动作对象以及发生时间，对所述用户在区块链中的用户动作确定连续动作分类；
确定所述连续动作分类对应的用户在线行为。
可选地，所述第二确定单元具体用于，根据所述用户在线行为对应的动作类型、动作对象以及动作结果确定用户在线有效性。
可选地，还包括：
第二确定单元还用于，根据用户在线有效性，确定用户活跃度。
另一方面提供了一种计算机可读存储介质，包括计算机可读指令，当计算机读取并执行所述计算机可读指令时，使得计算机执行任意一方面或多方面所述的方法。
通过本发明实施例，可以通过区块链记录并分析用户行为，提高了用户行为计算的精确性，合理性，根据用户行为确定用户在线有效性，以便商家根据用户在线有效性，制定更合理的营销策略。
附图说明
图1一种场景示意图；
图2为本发明实施例提供的一种基于区块链的动作处理方法的流程图；
图3为本发明实施例提供的一种基于区块链的动作处理装置的结构示意图。
具体实施方式
为使本发明实施例的目的、技术方案和优点更加清楚，下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。
本发明实施例提供了一种基于区块链的动作处理方法及装置。该方法可以适用于图1所示的应用场景，如图1所示，包括：一个或多个客户端101，例如，笔记本电脑，台式电脑以及移动终端等等；一个或多个区块链节点102一个或多个运营商服务器103等等；其中，一个或多个客户端101和一个或多个运营商服务器103与一个或多个区块链节点102连接。
一个或多个区块链节点102存储有区块链；客户端101以及一个或多个运营商服务器103可以从一个或多个区块链节点102获取区块链。
本发明的实施例通过区块链对用户动作进行记录，可以按照时序对区块链上的数据进行分析，确定用户动作，根据该用户动作来分析用户是否属于有效在线，以此可以更合理的对用户行为进行分析。由于区块链的链式数据结构以及篡改难度大的特点，使得对于用户动作的记录方便快捷，对用户行为的分析更精确，且以此方案获取的用户行为数据更新及时，可以依据对用户行为的分析，更快更合理的调整对应的营销策略。
为便于对本发明实施例的理解，下面将结合附图以具体实施例作进一步的解释说明，实施例并不构成对本发明实施例的限定。
图2为本发明实施例提供的一种基于区块链的动作处理方法的流程图。该方法可以通过图1所示的场景中，该方法可以由终端来实现，也可以由运营商服务器来实现，也可以由终端和运营商服务器协作实现，例如，该方法可以适用于采用C/S或B/S架构的应用来实现，该应用可以为平台类应用。如图2所示，该方法具体包括：
S210，将用户在线时的用户动作依据时序记录在区块链中。
其中，用户动作可以包括动作类、动作对象、发生时间、动作结果等等。
动作类型可以包括开启、关闭、选定或者取消等等。
动作对象可以包括该动作对应的应用，以及该应用具体地功能等等。例如，该动作对象可以为购物类APP的购物车中的付款选项。
动作结果可以为用户触发该动作后终端的反应。例如，当动作对象为电商类APP中的付款选项时，用户触发该动作后，终端显示付款成功界面、显示网络繁忙、或者显示您购买的商品已断货等等。
其中，该用户动作可以由终端记录在区块链中，也可以由终端发送给运营商服务器，由运营商服务器记录在区块链中。
在记录时，可以将用户标识与用户动作类型、动作对象以及动作结果， 按照发生时间对应记录在区块链中。
S220，根据时序分析区块链中的用户动作，确定用户在线行为。该用户在线行为包括在时序上存在关联的用户动作。
其中，用户在线行为可以包括多种，例如，在电商类应用中的浏览、购买、退货、与卖家的沟通等行为，在交友类应用中的搜索、添加好友、动态发布以及关注等行为，等等其他类应用中的行为。
用户的在线行为可能由多个连续的动作组成，比如，电商类APP的支付行为，可能包括选取待支付的商品，确认待支付金额，选择支付方式，密码或指纹验证等动作才能实现支付行为。所以在根据区块链中记录的用户动作确定用户在线行为时，可以对同一用户按照动作对象以及发生时间，对在区块链中的用户动作进行连续动作分类；根据连续动作分类确定用户在线行为。还可确定该用户在线行为的结果，例如支付成功、支付失败等等。
S230，根据用户在线行为，确定用户在线有效性。
以用户的在线行为为单位对用户进行分析，结合该行为得到的结果可以确定用户在线的有效性，也可以确定用户在线的效率。
例如，根据用户的在线行为确定用户虽然经常在线，但是行为比较单一，此种可以定义为用户在线有效性低。
再例如，根据用户的在线行为发现，用户虽然经常在线，行为也较多，但是都是尝试性的行为，真正使用该功能的行非常少，例如，都进入了支付页面，但是支付成功的比例比较小，则可以认为该用户在线有效性低。
根据用户在线的有效性，可以更合理的为用户推送更恰当的服务，节省用户时间，提高用户对产品的使用率，提升用户体验。
另外，根据用户在线有效性，可以确定用户活跃度。例如，用户浏览某类商品的频次非常高，但是都未购买，则可以确定，该用户活跃度较低。，此时通过用户的行为可以确定，该用户确实有该类商品的需求，只是可能该类商品的款式或者价格不符合预期，此时，在商品降价，或是有其他优惠活 动，或者有新品种上线时，可以将该类信息推送给用户，以便提高该用户的效率以及用户活跃度。
对于活跃度较高的用户，结合用户行为，还可以分析该用户在购买商品时的习惯，可以为用户推荐更划算的购买方式，例如推荐办会员卡等等。
通过本发明实施例，可以通过区块链记录并分析用户行为，提高了用户行为计算的精确性，合理性，根据用户行为确定用户在线有效性，以便商家根据用户在线有效性，制定更合理的营销策略。
图3为本发明实施例提供的一种基于区块链的动作处理装置的结构示意图。该装置具体包括：
记录单元301，用于将用户在线时的用户动作依据时序记录在区块链中；
第一确定单元302，用于根据时序分析区块链中的用户动作，确定用户在线行为，用户在线行为包括在时序上存在关联的用户动作；
第二确定单元303，用于根据用户在线行为，确定用户在线有效性。
可选地，用户动作包括：
用户动作的发生时间、动作类型、动作对象以及动作结果。
可选地，第一确定单元302具体用于：
对同一用户，按照动作对象以及发生时间，对用户在区块链中的用户动作确定连续动作分类；
确定连续动作分类对应的用户在线行为。
可选地，第二确定单元303具体用于，根据用户在线行为对应的动作类型、动作对象以及动作结果确定用户在线有效性。
可选地，第二确定单元303还用于，根据用户在线有效性，确定用户活跃度。
专业人员应该还可以进一步意识到，结合本文中所公开的实施例描述的各示例的单元及算法步骤，能够以电子硬件、计算机软件或者二者的结合来实现，为了清楚地说明硬件和软件的可互换性，在上述说明中已经按照功能 一般性地描述了各示例的组成及步骤。这些功能究竟以硬件还是软件方式来执行，取决于技术方案的特定应用和设计约束条件。专业技术人员可以对每个特定的应用来使用不同方法来实现所描述的功能，但是这种实现不应认为超出本发明的范围。
结合本文中所公开的实施例描述的方法或算法的步骤可以用硬件、处理器执行的软件模块，或者二者的结合来实施。软件模块可以置于随机存储器(RAM)、内存、只读存储器(ROM)、电可编程ROM、电可擦除可编程ROM、寄存器、硬盘、可移动磁盘、CD-ROM、或技术领域内所公知的任意其它形式的存储介质中。
以上所述的具体实施方式，对本发明的目的、技术方案和有益效果进行了进一步详细说明，所应理解的是，以上所述仅为本发明的具体实施方式而已，并不用于限定本发明的保护范围，凡在本发明的范围之内，所做的任何修改、等同替换、改进等，均应包含在本发明的保护范围之内。

Claims (10)

  1. 一种基于区块链的动作处理方法，其特征在于，包括：
    将用户在线时的用户动作依据时序记录在区块链中；
    根据时序分析所述区块链中的用户动作，确定用户在线行为，所述用户在线行为包括在时序上存在关联的用户动作；
    根据所述用户在线行为，确定用户在线有效性。
  2. 根据权利要求1所述的方法，其特征在于，所述用户动作包括：
    用户动作的发生时间、动作类型、动作对象以及动作结果。
  3. 根据权利要求2所述的方法，其特征在于，所述根据时序分析所述区块链中的用户动作，确定用户在线行为包括：
    对同一用户，按照动作对象以及发生时间，对所述用户在区块链中的用户动作确定连续动作分类；
    确定所述连续动作分类对应的用户在线行为。
  4. 根权利要求2或3所述的方法，其特征在于，所述根据所述用户在线行为，确定用户在线有效性，包括：
    根据所述用户在线行为对应的动作类型、动作对象以及动作结果确定用户在线有效性。
  5. 根据权利要求2所述的方法，其特征在于，还包括：
    根据用户在线有效性，确定用户活跃度。
  6. 一种基于区块链的动作处理装置，其特征在于，包括：
    记录单元，用于将用户在线时的用户动作依据时序记录在区块链中；
    第一确定单元，用于根据时序分析所述区块链中的用户动作，确定用户在线行为，所述用户在线行为包括在时序上存在关联的用户动作；
    第二确定单元，用于根据所述用户在线行为，确定用户在线有效性。
  7. 根据权利要求6所述的装置，其特征在于，所述用户动作包括：
    用户动作的发生时间、动作类型、动作对象以及动作结果。
  8. 根据权利要求7所述的装置，其特征在于，所述第一确定单元具体用于：
    对同一用户，按照动作对象以及发生时间，对所述用户在区块链中的用户动作确定连续动作分类；
    确定所述连续动作分类对应的用户在线行为。
  9. 根据权利要求7所述的装置，其特征在于，第二确定单元还用于，根据用户在线有效性，确定用户活跃度。
  10. 一种计算机可读存储介质，包括计算机可读指令，当计算机读取并执行所述计算机可读指令时，使得计算机执行如权利要求1-5任意一项所述的方法。
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