WO2019071861A1 - 个性化定制的新消费 - Google Patents

个性化定制的新消费 Download PDF

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Publication number
WO2019071861A1
WO2019071861A1 PCT/CN2018/000347 CN2018000347W WO2019071861A1 WO 2019071861 A1 WO2019071861 A1 WO 2019071861A1 CN 2018000347 W CN2018000347 W CN 2018000347W WO 2019071861 A1 WO2019071861 A1 WO 2019071861A1
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personalized
consumption
product
products
video
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PCT/CN2018/000347
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English (en)
French (fr)
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王勇
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王勇
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Publication of WO2019071861A1 publication Critical patent/WO2019071861A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0621—Item configuration or customization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/018—Certifying business or products
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/04—Manufacturing
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02P—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN THE PRODUCTION OR PROCESSING OF GOODS
    • Y02P90/00—Enabling technologies with a potential contribution to greenhouse gas [GHG] emissions mitigation
    • Y02P90/30—Computing systems specially adapted for manufacturing

Definitions

  • the invention relates to the business model of the daily life consumption field in the Internet era, especially the new consumption mode of people personalized customization.
  • the solution provided by the invention is that, in the product provided by the consumer to be customized, the recording and video recording of the whole process of the production of the above product is recorded, edited and edited, and converted into a scanable and recognizable by the two-dimensional code generator.
  • the two-dimensional code the above-mentioned two-dimensional code that can be scanned and recognized is printed on, or engraved on, or attached to the above personalized product, or printed on, or engraved in or attached to the above customized product.
  • the mobile phone scans the QR code with the video information on the product, and can use the smart phone to play the video data online, and the consumer can watch the production of the customized product.
  • Process or part of the production process Merchants implement bundled sales, allowing consumers to have personalized customized products, while at the same time enjoying the entire production process from the beginning of processing to completion, which can increase the consumer's shopping experience, and at the same time, as a commemorative meaning.
  • the method provided to the consumer includes the product being delivered by the logistics express or the consumer, the video data content in the above-mentioned two-dimensional code that can be scanned and the above two-dimensional code, both of which can be transmitted via the Internet or the mobile phone.
  • the transmission or e-mail transmission or storage into the U disk memory card for distribution, or the above-mentioned products and video materials can be distributed together and provided to the consumer.
  • the video and video data that can be connected to the network in the QR code information is the record of the birth process of the personalized product.
  • Such bundled sales can be carried out in people's daily consumption activities.
  • the consumer asks to put the name and age of the person on the designated cake.
  • the manufacturer can start writing and ageing on the cake.
  • the whole video recording video is recorded, edited and arranged.
  • Music, text, photos, these can be added to the information elements specified by the consumer, the channel can be transmitted online on the Internet, after this is completed, a beautiful video material is born, the above video data is converted into a two-dimensional code,
  • the Internet is transmitted to the consumer via the Internet, or the consumer downloads it, or the above two-dimensional code is printed and pasted on the cake box, so that the merchant sells the personalized cake together with the wonderful video material to the consumer.
  • This is a new business model.
  • Video data can also be recorded with a focus on the production process of the most personalized part of the product. Consumers can scan the QR code on their mobile phones to watch the above video data online.
  • the two-dimensional code of the whole process video data formed by the paper-cut finished product and the paper-cutting paper is sold to the consumers together, and the video and video data that can be connected through the network in the two-dimensional code is personalized.
  • the record of the birth process of the product has become a kind of spiritual enjoyment and a nostalgic review in the future.
  • Personalized products including all customizable consumption in life, such as human tattoos and body paintings, can be produced in such a bundled fashion.
  • the bundled products can be sold in a variety of ways, including clothing, embroidery.
  • robots, robots, household items, wearable devices are all in the scope of implementation, personalized products also include paper cutting, painting, crafts, jade, antiques, food, drinks, art, flower arrangements, flowers, gardening, sports Supplies, fitness equipment, shoes, socks, hats, underwear, floral, performances, houses, buildings, movies, anime, games, books, albums, household items, bedding, furniture, toys, stationery, computers, computer accessories, audio, Camera, wedding, building materials, sanitary ware, decoration, towel, cosmetics, jewelry, jewelry, car, car interior, car seat, auto parts, electrical appliances, smart appliances, smart robots, watches, clocks, mobile phones, airplanes, wearables , 3d printing, artificial organs, medical, medicine, Chinese herbal medicine, planting, raising Within aquatic, trees, fruits, tourism, boats, ships, agriculture, forestry,
  • Figure 1 is a schematic view of the present invention, wherein 1 is a two-dimensional code attached to a product packaging label, which is a two-dimensional code with video material content information of the production process of the product, and 2 is a private personality that people receive through logistics. Customized products.
  • the smiley face in Figure 1 represents the consumer.
  • the consumer wants to embroider a favorite pattern on the clothing and a combination of his own lover's name.
  • the purpose is to give this personalized embroidery clothing to his lover, the consumer online.
  • the boss sent his request to the seller, the seller's computer typesetting, converted the embroidered content information into information instructions that the embroidery machine can recognize, and used the lens recording device to record the complete video process of the entire embroidery at the beginning of the embroidery, focusing Embroidery parts, after editing, can be matched with the music specified by the consumer, or inserted into the picture specified by the consumer, so that a beautiful and deep love video material is completed, and then the above video data is passed through two-dimensional
  • the code generator is converted into a two-dimensional code that can be read and read by scanning, and the above two-dimensional code is attached to the label of the product clothing to complete the production of 1; the embroidery garment 2 is delivered to the consumer through the express delivery, and can also be consumed.
  • the video data can also be copied to the media like u disk or memory card to the consumer, the way is not limit.
  • the QR code 1 is scanned by the mobile phone, and the above video data can be viewed online.
  • the video material can also record the completion process of the production of this personalized mark, edit and organize this as the core content, focusing on the whole process of the production of personalized parts.
  • the business model and technical features of the present invention can achieve a personalized and personalized experience.
  • the structural principle of the present invention, as well as the functional principles and business models, have been sufficiently verified in the embodiments to achieve the desired effects and objects, and embodiments of the present invention can also be modified in accordance with these principles. Accordingly, the present invention includes all alternatives that are within the scope of the claims. Any equivalent changes made within the scope of the patent application of the present invention are within the scope of the patent application of the present application.

Abstract

一种个性化定制的新消费，涉及互联网时代的新消费，其包含一种商业模式，提供给消费者个性化定制的产品，同时将这个产品的生产全过程录像视频记录下来，编辑整理后，通过二维码生成器转化成二维码，贴于或印在产品上或者产品包装上，也一并提供给消费者，生产商或者销售商实行捆绑式销售，让消费者拥有个性化定制的产品，同时又能欣赏到产品从开始加工到完工的整个生产过程，这样，可以增加消费者的购物美好体验，同时，产品又作为有纪念意义的视频资料收藏，在这样的消费新时代，完成消费升级，在人们的消费活动中，都可以进行这样的捆绑式销售。

Description

个性化定制的新消费 技术领域
本发明涉及互联网时代日常生活消费领域，特别是人们个性化定制的消费新方式而产生的商业模式途径。
背景技术
在物质供给极大丰富的当今世界，人们购物的途径也变得更加多元化，在物质消费极大丰富多彩的这个时代，人们也开始追求差异化，个性化的定制消费，以满足个性化的个人精神需求，纵观当今，产品种类繁多，应有尽有，从服装，到家居用品，化妆品，珠宝，汽车，电器，智能家电，智能机器人等等各种满足人们需求的产品不计其数，但是带有个性化定制的产品因为生产成本居高的原因，还不能大规模生产，人们对带有自己定制元素的产品的渴望也日趋强烈。凸现个性化的大潮与市场上不多的个性化产品形成强烈对比和矛盾，如何能完美地实现人们个性化的需求，带给人们更加美好的消费体验。本发明在这一方向上有了解决方案。
发明内容
本发明提供的方案是，在提供给消费者个性化定制的产品，同时将这个上述产品的生产全过程录音录像视频记录下来，编辑整理后，通过二维码生成器转化成可被扫描识别的二维码，将上述可被扫描识别的二维码印在、或者雕刻在、或者贴在上述个性化定制的产品上，或者是印在、或雕刻在或者贴在上述个性化定制的产品的包装或说明书上，或者直接喷涂于个性化定制的产品上，或者是单独打印在纸张或媒介物品上，或者是印在、或雕刻在、或贴在其他物品上，也一并提供给消费者，这样消费者收到上述产品后，用手机扫描一下产品上的具有视频资料信息的二维码，就可以利用智能手机进行互联网在线播放这些视频资料，消费者可以观看自己定制的产品的生产全过程或者部分生产过程。商家实行捆绑销售，让消费者拥有个性化定制的产品，同时又能欣赏到该产品从开始加工到完工的整个生产过程，这样，可以增加消费者的购物美好体验，同时，又作为纪念意义的视频资料收藏，在这样的消费新时代，完成消费升级。
提供给消费者的方式包括产品通过物流快递或者消费者就近自取，上述可被扫描识别的二维码中的视频资料内容或者上述二维码，这二者都可以通过互联网线上传送或者手机传送或者电子邮件传送或者存入U盘存储卡配送，也可以上述的产品和视频资料在一起来配送，提供给消费者。扫描二维码时，二维码信息中可以网络连接衔接的影像视频资料就是个性化产品的诞生过程的记录。
在人们日常的消费活动中，都可以进行这样的捆绑销售。
像消费者个性化名字的生日蛋糕，消费者要求在指定的蛋糕上打上人的名字和年龄，生产商就可以在蛋糕上开始写字和年龄数字时，全程录像录音视频记录下来，编辑整理，配上音乐，文字，照片，这些都可以加进消费者指定的信息元素，渠道可以是互联网线上传送，这些完成后，一段精美的视频资料就诞生了，将上述视频资料转化成二维码，通过互联网线上传送给消费者，或者消费者自行下载，或者将上述二维码打印粘贴在蛋糕盒子上，这样，商家将个性化的蛋糕和这个精彩视频资料一起销售给了消费者。这样就是一种新的商业模式。视频资料录制时也可以重点记录产品最具有个性化特征部分的生产过程。消费者通过手机扫描二维码，就可以进行互联网在线观看上述视频资料。
像个性化的民间艺术剪纸，同样的方式，将剪纸成品和这个剪纸形成的全过程视频资料的二维码一并销售给消费者，二维码中可以网络连接衔接的影像视频资料就是个性化产品的诞生过程的记录，成为人们当下的一种精神享受和日后的一种怀念回顾。
个性化定制的产品包括所有生活中可定制的消费，像人体纹身和人体彩绘，都可以如此制作进行上述捆绑式销售，可以用此捆绑式销售的个性化定制产品包括许多，像从服装，刺绣，机器人，机器动物，家居用品，可穿戴设备都在可实行的范围，个性化定制的产品也包括剪纸，绘画，工艺品，玉器，古玩，食品，饮品，艺术品，插花，花卉，园艺，体育用品，健身器材，鞋，袜子，帽子，内衣，花艺，演出，房屋，楼宇，电影，动漫，游戏，书籍，画册，家居用品，床上用品，家具，玩具，文具，电脑，电脑配件，音响，相机，婚庆，建材，洁具，装修，毛巾，化妆品，珠宝，首饰，汽车，汽车内饰，汽车座椅，汽车配件，电器，智能家电，智能机器人，手表，钟表，手机，飞机，可穿戴设备，3d打印，人造器官，医疗，医药，中草药，种植，养殖，水产，树木，水果，旅游，游艇，轮船，农业，林业，渔业，牧业，人体纹身，人体彩绘，这些都在个性化定制的产品范围内。
附图说明
图1是本发明的示意图，其中1是贴在产品包装标签上的二维码，是带有产品的生产制作过程视频资料内容信息的二维码，2是人们通过物流方式收到的私人个性化定制的产品。
具体实施方式
用比较有代表性的个性化定制的刺绣来具体说明一下：
图1中的笑脸代表消费者，消费者想要在服装上刺绣一个自己喜欢的图案以及自己同恋人名字的组合，目的是将这一具有个性化刺绣的服装送给自己的恋人，消费者在线上将自己的要求传送给销售商，销售商电脑排版，将刺绣的内容信息转化成刺绣机器可以识别的信息指令，在刺绣开始时就用镜头录影设备拍录下整个刺绣的完整视频过程，聚焦刺绣部位，完后编辑整理，可以配上消费者指定的音乐，也可以插入消费者指定的图片，这样，一段精美的浓浓爱意的视频资料就完工了，然后将上述视频资料通过二维码生成器转化成可以被扫描识别读取的二维码，将上述二维码贴在产品服装的标签上，完成1的制作；刺绣的服装2通过物流快递送达给消费者，也可以消费者就近自取的方式，当然视频资料也可以拷贝在媒质像u盘或者存储卡上送给消费者，方式不限。消费者收到1和2后，通过手机扫描二维码1，就可以进行互联网在线观看上述视频资料。这样的一种捆绑式销售的方式来实现个性化定制新消费。
凡是在一切物品上需要打上个性化的图案文字标记，视频资料也可以重点记录这一个性化标记的生产制作完成过程，编辑整理以此为核心内容，重点突出个性化部分的生产全过程。
综合以上所述，本发明的商业模式和技术特点可以实现个性化定制的美好体验。而且本发明的结构原理，以及功能原理和商业模式，都已经在实施例中得到充分的验证，而能达到预期的效果和目的，而且本发明的实施例也可以根据这些原理进行变换。因此，本发明包括一切在申请专利范围内的所有替换内容。任何在本发明申请专利范围内所作的等效变化，皆属本案申请的专利范围之内。

Claims (7)

  1. 个性化定制的新消费，个性化定制的产品消费，其特征在于：生产商或者销售商在提供给消费者个性化定制的产品，同时将这个产品的全部生产全过程或者个性化部分的生产过程进行录音录像视频录制下来的视频资料，编辑整理后，通过二维码生成器转化成可被扫描识别的二维码，将上述可被扫描识别的二维码印在、或者雕刻在、或者贴在上述个性化定制的产品上，或者是印在、或雕刻在或者贴在上述个性化定制的产品的包装或说明书上，或者是单独打印在纸张或媒介物品上，或者是印在、或雕刻在、或贴在其他物品上，也一并提供给消费者，实行捆绑式销售，一种新的商业模式。
  2. 如权利要求1所述的个性化定制的新消费，其特征在于：权利要求1所述的个性化定制的产品包括所有生活中可定制的消费，包括像服装，刺绣，纺织，剪纸，绘画，工艺品，玉器，古玩，食品，饮品，艺术品，插花，花卉，园艺，体育用品，健身器材，鞋，袜子，帽子，内衣，花艺，演出，房屋，楼宇，电影，动漫，游戏，书籍，画册，家居用品，床上用品，家具，玩具，文具，电脑，电脑配件，音响，相机，婚庆，建材，洁具，装修，毛巾，化妆品，珠宝，首饰，汽车，汽车内饰，汽车座椅，汽车配件，电器，智能家电，智能机器人，手表，钟表，手机，飞机，可穿戴设备，3d打印，人造器官，医疗，医药，中草药，种植，养殖，水产，树木，水果，旅游，游艇，轮船，农业，林业，渔业，牧业，人体纹身，人体彩绘，以上这些都在产品范围内。
  3. 如权利要求1所述的个性化定制的新消费，其特征在于：权利要求1所述的提供，其方式包括产品通过物流快递或者消费者就近自取，所述的二维码或者所述二维码中的视频资料通过互联网线上传送或者手机传送或者电子邮件传送或者存入U盘存储卡配送，或者是权利要求1所述的产品和视频资料在一起来配送。
  4. 如权利要求1所述的个性化定制的新消费，其特征在于：权利要求1所述的销售，其收费方式包括产品收费，视频资料免费；或者产品免费，视频资料收费；或者都收费；或者都免费；或者都免费还赠送消费者赠品，或者赠送其他。
  5. 如权利要求1所述的个性化定制的新消费，其特征在于：权利要求1所述的视频资料重点突出产品中个性化定制部分的生产过程，权利要求1所述的视频资料本身可以是三D立体成像技术音像录制加工的视频资料。
  6. 如权利要求1所述的个性化定制的新消费，其特征在于：权利要求1所述的编辑整理，其包括剪辑，包括配音乐，配诗词，配插图，配照片，这些也都可以按照消费者的定制来编辑整理。
  7. 如权利要求1所述的个性化定制的新消费，其特征在于：权利要求1所述的产品，包括个性化定制的服务，像婚庆典礼，开业典礼，家教，表演，化妆，舞台，演出，机器人服务，医疗服务，这些都属于产品范围内，相应的视频资料内容可以包括服务行为开始前的准备过程的视频资料。
PCT/CN2018/000347 2017-10-10 2018-10-08 个性化定制的新消费 WO2019071861A1 (zh)

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Application Number Priority Date Filing Date Title
CN201710956652 2017-10-10
CN201710956652.6 2017-10-10
CN201711333502.6 2017-12-03
CN201711333502.6A CN107833118A (zh) 2017-10-10 2017-12-03 个性化定制的新消费

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