WO2019071831A1 - 基于路径预测的直播推荐方法、存储介质、设备及系统 - Google Patents
基于路径预测的直播推荐方法、存储介质、设备及系统 Download PDFInfo
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- WO2019071831A1 WO2019071831A1 PCT/CN2017/117383 CN2017117383W WO2019071831A1 WO 2019071831 A1 WO2019071831 A1 WO 2019071831A1 CN 2017117383 W CN2017117383 W CN 2017117383W WO 2019071831 A1 WO2019071831 A1 WO 2019071831A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
- G06F16/73—Querying
- G06F16/735—Filtering based on additional data, e.g. user or group profiles
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
Definitions
- the present invention relates to the field of big data recommendation technologies, and in particular, to a live recommendation method, a storage medium, a device and a system based on path prediction.
- the viewing behavior of the live broadcast platform on the live broadcast platform is sequential. Therefore, each user has a live broadcast viewing path, which reflects when the user viewed the live broadcast room.
- the user can be recommended in real time to predict the next possible live broadcast room. This recommendation can recommend a suitable live room for the user based on the user's behavior in real time.
- the methods for feedback recommendation based on user behavior in real time are generally as follows:
- the object of the present invention is to provide a live recommendation method based on path prediction, which has high correlation degree, and comprehensively considers the partition and the transfer event between users in the live broadcast, and the diversity of recommendation results. Ok, the user experience is good.
- the technical solution adopted by the present invention is: a live recommendation method based on path prediction:
- S1 record the live broadcast room and the live broadcast room where all users on the live broadcast platform play in the play order; count the transfer events of all users between the live broadcast rooms in a preset time period;
- the transition probabilities between the live broadcast rooms are arranged in descending order to generate a live broadcast recommendation list
- S4 Pushing, to the user, a plurality of live broadcast rooms in the recommendation list that are in an open state and have the highest transition probability.
- step S2 includes:
- transition order from the live room i to the live room j is k, and the number of effective transitions from the live room i through the k-step transfer order to the live room j is calculated.
- p ij is the weighted sum of all transfer orders of live room i to live room j
- k is the transition order from live broadcast i to live broadcast j
- d is the maximum transition order
- ⁇ n is the weight coefficient of each transition order
- the weight coefficients of all transition orders The sum is 1.
- S ij is the similarity between the two partitions c j and c i , The maximum of the similarity between partition c j and all other partitions;
- N 11 is the number of users who saw the partition j among the users who saw the partition i
- N 12 is the partition that did not see the partition among the users who saw the partition i
- the number of users of j is the number of users who have seen the partition j among the users who did not see the partition i
- N 22 is the number of users who did not see the partition j among the users who did not see the partition i.
- the maximum transfer order d is 3.
- the present invention also discloses a storage medium having stored thereon a computer program that, when executed by a processor, implements the method.
- the invention also discloses an electronic device comprising a memory and a processor, the memory storing a computer program running on the processor, the method being implemented when the processor executes the computer program.
- the invention also discloses a live recommendation system based on path prediction, comprising:
- a transfer event statistic module configured to record, in a play order, a live broadcast room and a live broadcast room where all users on the live broadcast platform are effectively played; and count the transfer events of all users between the live broadcast rooms in a preset time period;
- a transition probability calculation module configured to calculate a transition probability of the user between the live broadcast rooms according to a transfer event between the live broadcast rooms of each user
- a recommendation list generating module configured to sort the transition probabilities between the live broadcast rooms according to a high to low to generate a live broadcast recommendation list
- a recommendation list pushing module is configured to push, to the user, a plurality of live rooms in the recommendation list that are in an on-air state and have the highest transition probability.
- the transition probability calculation module includes:
- Effective transfer number calculation unit for calculating the number of effective transfer times from the live room i through the k-step transfer order to the live room j
- the transition order from the live room i to the live room j be In order to transfer from the live room i through the k-step transfer order to the live room j, the effective transfer times contribution:
- c j , c i are the partitions to which the live rooms j and i belong
- S ⁇ c i , c j > are the relative similarities between the two partitions c j and c i ;
- a transition probability calculation unit for calculating a transition probability from the live broadcast i through the k-step transition order to the live broadcast j
- p ij is the weighted sum of all transition orders of the live room i to the live room j
- k is the transition order from live broadcast i to live broadcast j
- d is the maximum transition order
- k is the transition order from live broadcast i to live broadcast j
- d is the maximum transition order
- k is the maximum transition order
- ⁇ n is the weight coefficient of each transition order
- the weight coefficients of all transition orders The sum is 1.
- N 11 is the number of users who saw the partition j among the users who saw the partition i
- N 12 is the partition that did not see the partition among the users who saw the partition i
- the number of users of j is the number of users who have seen the partition j among the users who did not see the partition i
- N 22 is the number of users who did not see the partition j among the users who did not see the partition i.
- the maximum transfer order d is 3.
- the invention calculates the transition probability of the user between the live broadcast rooms according to the transfer event between the live broadcast rooms of each user, and ranks the transition probability between the live broadcast rooms according to the highest to lowest to generate a recommendation list for the live broadcast.
- the live broadcast room may be selected by the user in the next step, and the recommendation result is highly correlated, and the partitioning and user preferences are comprehensively considered, and the recommendation result is good.
- FIG. 1 is a schematic flowchart of a live recommendation method based on path prediction according to an embodiment of the present invention
- FIG. 2 is a block diagram of an electronic device connection in an embodiment of the present invention.
- an embodiment of the present invention provides a live recommendation method based on path prediction:
- S1 record the live broadcast room and the direct play of all users on the live broadcast platform in the order of play.
- S2 Calculate the transition probability of the user between the live broadcast rooms according to the transfer event between each live broadcast room.
- step S2 includes:
- transition order from the live room i to the live room j is k, and the number of effective transitions from the live room i through the k-step transfer order to the live room j is calculated.
- S ij is the similarity between the two partitions c j and c i , The maximum of the similarity between partition c j and all other partitions;
- N 11 is the number of users who saw the partition j among the users who saw the partition i
- N 12 is the partition that did not see the partition among the users who saw the partition i
- the number of users of j is the number of users who have seen the partition j among the users who did not see the partition i
- N 22 is the number of users who did not see the partition j among the users who did not see the partition i.
- p ij is the weighted sum of all transfer orders of live room i to live room j
- k is the transition order from live broadcast i to live broadcast j
- d is the maximum transition order
- ⁇ n is the weight coefficient of each transition order
- the weight coefficients of all transition orders The sum is 1.
- the transition probabilities between the live broadcast rooms are arranged in descending order to generate a live broadcast recommendation list.
- the invention calculates the transition probability of the user between the live broadcast rooms according to the transfer event between the live broadcast rooms of each user, and ranks the transition probability between the live broadcast rooms according to the highest to lowest to generate a recommendation list for the live broadcast.
- the live broadcast room that the user may select in the next step is predicted, and the recommendation result is highly correlated, and the partition and the transfer event between the live broadcast rooms are comprehensively considered, and the recommendation result is good in diversity and the user experience is good. .
- the embodiment of the invention further discloses a storage medium on which a computer program is stored, and when the computer program is executed by the processor, a live recommendation method based on path prediction is implemented.
- an embodiment of the present invention further discloses an electronic device, including a memory and a processor.
- the memory stores a computer program running on the processor, and the processor implements a live prediction recommendation based on path prediction when executing the computer program. method.
- the embodiment of the invention also discloses a live recommendation system based on path prediction, including:
- the event statistics module is configured to record the live broadcast room and the live broadcast room where all users on the live broadcast platform are played in the play order; the statistics are in a preset time period. There are transfer events between users in each live broadcast room;
- a transition probability calculation module configured to calculate a transition probability of the user between the live broadcast rooms according to a transfer event between the live broadcast rooms of each user
- a recommendation list generating module configured to sort the transition probabilities between the live broadcast rooms according to a high to low to generate a live broadcast recommendation list
- a recommendation list pushing module is configured to push a plurality of live rooms in the recommendation list that are in an open state and have the highest probability of transition.
- the transition probability calculation module includes:
- Effective transfer number calculation unit for calculating the number of effective transfer times from the live room i through the k-step transfer order to the live room j
- the transition order from the live room i to the live room j be In order to transfer from the live room i through the k-step transfer order to the live room j, the effective transfer times contribution:
- c j , c i are the partitions to which the live rooms j and i belong
- S ⁇ c i , c j > are the relative similarities between the two partitions c j and c i ;
- a transition probability calculation unit for calculating a transition probability from the live broadcast i through the k-step transition order to the live broadcast j
- p ij is the weighted sum of all transition orders of the live room i to the live room j
- k is the transition order from live broadcast i to live broadcast j
- d is the maximum transition order
- k is the transition order from live broadcast i to live broadcast j
- d is the maximum transition order
- k is the maximum transition order
- ⁇ n is the weight coefficient of each transition order
- the weight coefficients of all transition orders The sum is 1.
- S ij is the similarity between the two partitions c j and c i , The maximum of the similarity between partition c j and all other partitions;
- N 11 is the number of users who saw the partition j among the users who saw the partition i
- N 12 is the partition that did not see the partition among the users who saw the partition i
- the number of users of j is the number of users who have seen the partition j among the users who did not see the partition i
- N 22 is the number of users who did not see the partition j among the users who did not see the partition i.
- the maximum transfer order d is 3.
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Abstract
本发明公开了一种基于路径预测的直播推荐方法、存储介质、设备及系统,涉及大数据推荐技术领域,本发明根据各用户在各直播间之间的转移事件计算用户在各直播间之间的转移概率,将各直播间之间的转移概率按照由高到低排列以生成直播间推荐列表推荐给用户,实现根据用户的直播间观看历史预测用户下一步可能选择的直播间,推荐结果相关度高,且综合考虑分区以及用户在直播间之间的转移事件,推荐结果多样性好,用户体验感好。
Description
本发明涉及大数据推荐技术领域,具体涉及一种基于路径预测的直播推荐方法、存储介质、设备及系统。
用户在直播平台上对直播间的观看行为是存在先后顺序的,因此每个用户都有一条直播间观看路径,该路径反映了用户在什么时候对哪个直播间进行了观看。通过大数据算法,如果我们能够合理地对用户下一步观看路径进行预测,那么可以在用户看完某直播间后向用户实时推荐预测下一个可能看的多个直播间。这种推荐方案可以实时地根据用户的行为为用户推荐合适的直播间。
根据用户行为实时进行反馈推荐的方法一般有如下几种:
(1)在用户观看直播间后推荐与该直播间相同分区的热门直播间。这种推荐方法的缺点是会偏向于推荐那些热门直播间,仅考虑相同分区以及热门程度,推荐结果多样性差,用户体验感差。
(2)在用户发生搜索行为时推荐与搜索词相关联的直播间。这种推荐方法的缺点是推荐的结果集单一,推荐结果相关度低。
发明内容
针对现有技术中存在的缺陷,本发明的目的在于提供一种基于路径预测的直播推荐方法,推荐结果相关度高,且综合考虑分区以及用户在直播间之间的转移事件,推荐结果多样性好,用户体验感好。
为达到以上目的,本发明采取的技术方案是:一种基于路径预测的直播推荐方法:
S1,按播放顺序记录直播平台上所有用户有效播放的直播间及直播间所在的分区;统计在预设的时间周期内所有用户在各直播间之间的转移事件;
S2,根据各用户在各直播间之间的转移事件计算用户在各直播间之间的转移概率;
S3,将各直播间之间的转移概率按照由高到低排列以生成直播间推荐列表;
S4,向用户推送所述推荐列表中处于开播状态且转移概率最高的若干个直播间。
在上述技术方案的基础上,步骤S2具体过程包括:
为从直播间i经过k步转移阶数到直播间j的行为有效转移次数贡献:其中,cj,ci分别是直播间j和i所属的分区,S<ci,cj>是cj和ci两个分区的相对相似度;为从直播间i经过k阶到其他所有直播间的有效转移次数贡献之和;
S204,计算直播间i到直播间j的所有转移阶数的总转移概率pij:
在上述技术方案的基础上,两个分区的相对相似度S<ci,cj>的计算方法为:
Sij=logN11+logN22-logN12-logN21,其中,其中:N11是看了分区i的用户中看了分区j的用户数;N12是看了分区i的用户中没看分区j的用户数;N21是没看分区i的用户中看了分区j的用户数;N22是没看分区i的用户中没看分区j的用户数。
在上述技术方案的基础上,所述最大的转移阶数d为3。
本发明还公开了一种存储介质,该存储介质上存储有计算机程序,所述计算机程序被处理器执行时实现所述的方法。
本发明还公开了一种电子设备,包括存储器和处理器,存储器上储存有在处理器上运行的计算机程序,处理器执行计算机程序时实现所述的方法。
本发明还公开了一种基于路径预测的直播推荐系统,包括:
转移事件统计模块,其用于按播放顺序记录直播平台上所有用户有效播放的直播间及直播间所在的分区;统计在预设的时间周期内所有用户在各直播间之间的转移事件;
转移概率计算模块,其用于根据各用户在各直播间之间的转移事件计算用户在各直播间之间的转移概率;
推荐列表生成模块,其用于将各直播间之间的转移概率按照由高到低排列以生成直播间推荐列表;
推荐列表推送模块,其用于向用户推送所述推荐列表中处于开播状态且转移概率最高的若干个直播间。
在上述技术方案的基础上,所述转移概率计算模块包括:
有效转移次数计算单元,其用于计算从直播间i经过k步转移阶数到直播间j的有效转移次数设从直播间i到直播间j的转移阶数为为从直播间i经过k步转移阶数到直播间j的行为有效转移次数贡献:其中,cj,ci分别是直播间j和i所属的分区,S<ci,cj>是cj和ci两个分区的相对相似度;为从直播间i经过k阶到其他所有直播间的有效转移次数贡献之和;
总转移概率计算单元,其用于计算直播间i到直播间j的所有转移阶数的总转移概率pij:pij为直播间i到直播间j的所有转移阶数的加权之和其中,k从直播间i到直播间j的转移阶数,d为最大的转移阶数,k∈[1,d],δn为各转移阶数的权重系数,所有转移阶数的权重系数之和为1。
Sij=logN11+logN22-logN12-logN21,其中,其中:N11是看了分区i的用户中看了分区j的用户数;N12是看了分区i的用户中没看分区j的用户数;N21是没看分区i的用户中看了分区j的用户数;N22是没看分区i的用户中没看分区j的用户数。
在上述技术方案的基础上,所述最大的转移阶数d为3。
与现有技术相比,本发明的优点在于:
本发明根据各用户在各直播间之间的转移事件计算用户在各直播间之间的转移概率,将各直播间之间的转移概率按照由高到低排列以生成直播间推荐列表推荐给用户,实现根据用户的直播间观看历史预测用户下一步可能选择的直播间,推荐结果相关度高,且综合考虑分区以及用户偏好,推荐结果多样性好。
图1为本发明实施例中基于路径预测的直播推荐方法的流程示意图;
图2为本发明实施例中电子设备连接框图。
以下结合附图及实施例对本发明作进一步详细说明。
参见图1所示,本发明实施例提供一种基于路径预测的直播推荐方法:
S1,按播放顺序记录直播平台上所有用户有效播放的直播间及直
播间所在的分区;只统计用户的有效播放行为播放的直播间;统计在预设的时间周期内所有用户在各直播间之间的转移事件。
S2,根据各用户在各直播间之间的转移事件计算用户在各直播间之间的转移概率。
步骤S2具体过程包括:
为从直播间i经过k步转移阶数到直播间j的行为有效转移次数贡献:其中,cj,ci分别是直播间j和i所属的分区,S<ci,cj>是cj和ci两个分区的相对相似度;为从直播间i经过k阶到其他所有直播间的有效转移次数贡献之和。
两个分区的相对相似度S<ci,cj>的计算方法为:
Sij=logN11+logN22-logN12-logN21,其中,其中:N11是看了分区i的用户中看了分区j的用户数;N12是看了分区i的用户中没看分区j的用户数;N21是没看分区i的用户中看了分区j的用户数;N22是没看分区i的用户中没看分区j的用户数。
S204,计算直播间i到直播间j的所有转移阶数的总转移概率pij:
pij为直播间i到直播间j的所有转移阶数的加权之和其中,k从直播间i到直播间j的转移阶数,d为最大的转移阶数,k∈[1,d],δn为各转移阶数的权重系数,所有转移阶数的权重系数之和为1。采用最大的转移阶数为3时,可得出理想的推荐结果。
S3,将各直播间之间的转移概率按照由高到低排列以生成直播间推荐列表。
S4,向用户推送推荐列表中处于开播状态且转移概率最高的若干个直播间。
本发明根据各用户在各直播间之间的转移事件计算用户在各直播间之间的转移概率,将各直播间之间的转移概率按照由高到低排列以生成直播间推荐列表推荐给用户,实现根据用户的直播间观看历史预测用户下一步可能选择的直播间,推荐结果相关度高,且综合考虑分区以及用户在直播间之间的转移事件,推荐结果多样性好,用户体验感好。
本发明实施例还公开了一种存储介质,该存储介质上存储有计算机程序,计算机程序被处理器执行时实现基于路径预测的直播推荐方法。
参见图2所示,本发明实施例还公开了一种电子设备,包括存储器和处理器,存储器上储存有在处理器上运行的计算机程序,处理器执行计算机程序时实现基于路径预测的直播推荐方法。
本发明实施例还公开了一种基于路径预测的直播推荐系统,包括:
转移事件统计模块,其用于按播放顺序记录直播平台上所有用户有效播放的直播间及直播间所在的分区;统计在预设的时间周期内所
有用户在各直播间之间的转移事件;
转移概率计算模块,其用于根据各用户在各直播间之间的转移事件计算用户在各直播间之间的转移概率;
推荐列表生成模块,其用于将各直播间之间的转移概率按照由高到低排列以生成直播间推荐列表;
推荐列表推送模块,其用于向用户推送推荐列表中处于开播状态且转移概率最高的若干个直播间。
转移概率计算模块包括:
有效转移次数计算单元,其用于计算从直播间i经过k步转移阶数到直播间j的有效转移次数设从直播间i到直播间j的转移阶数为为从直播间i经过k步转移阶数到直播间j的行为有效转移次数贡献:其中,cj,ci分别是直播间j和i所属的分区,S<ci,cj>是cj和ci两个分区的相对相似度;为从直播间i经过k阶到其他所有直播间的有效转移次数贡献之和;
总转移概率计算单元,其用于计算直播间i到直播间j的所有转移阶数的总转移概率pij:pij为直播间i到直播间j的所有转移阶数的加权之和其中,k从直播间i到直播间j的转移阶数,d为最大的转移阶数,k∈[1,d],δn为各转移阶数的权重系数,所有转移
阶数的权重系数之和为1。
Sij=logN11+logN22-logN12-logN21,其中,其中:N11是看了分区i的用户中看了分区j的用户数;N12是看了分区i的用户中没看分区j的用户数;N21是没看分区i的用户中看了分区j的用户数;N22是没看分区i的用户中没看分区j的用户数。最大的转移阶数d为3。
本发明不局限于上述实施方式,对于本技术领域的普通技术人员来说,在不脱离本发明原理的前提下,还可以做出若干改进和润饰,这些改进和润饰也视为本发明的保护范围之内。本说明书中未作详细描述的内容属于本领域专业技术人员公知的现有技术。
Claims (10)
- 一种基于路径预测的直播推荐方法,其特征在于:S1,按播放顺序记录直播平台上所有用户播放的直播间及直播间所在的分区;统计在预设的时间周期内所有用户在各直播间之间的转移事件;S2,根据各用户在各直播间之间的转移事件计算用户在各直播间之间的转移概率;S3,将各直播间之间的转移概率按照由高到低排列以生成直播间推荐列表;S4,向用户推送所述推荐列表中处于开播状态且转移概率最高的若干个直播间。
- 如权利要求1所述的一种基于路径预测的直播推荐方法,其特征在于:步骤S2具体过程包括:为从直播间i经过k步转移阶数到直播间j的行为有效转移次数贡献:其中,cj,ci分别是直播间j和i所属的分区,S<ci,cj>是cj和ci两个分区的相对相似度;为从直播间i经过k阶到其他所有直播间的有效转移次数贡献之和;S204,计算直播间i到直播间j的所有转移阶数的总转移概率pij:
- 如权利要求1所述的一种基于路径预测的直播推荐方法,其特征在于:所述最大的转移阶数d为3。
- 一种存储介质,该存储介质上存储有计算机程序,其特征在于:所述计算机程序被处理器执行时实现权利要求1至4任一项所述的方法。
- 一种电子设备,包括存储器和处理器,存储器上储存有在处理器上运行的计算机程序,其特征在于:处理器执行计算机程序时实现权利要求1至4任一项所述的方法。
- 一种基于路径预测的直播推荐系统,其特征在于,包括:转移事件统计模块,其用于按播放顺序记录直播平台上所有用户有效播放的直播间及直播间所在的分区;统计在预设的时间周期内所有用户在各直播间之间的转移事件;转移概率计算模块,其用于根据各用户在各直播间之间的转移事件计算用户在各直播间之间的转移概率;推荐列表生成模块,其用于将各直播间之间的转移概率按照由高到低排列以生成直播间推荐列表;推荐列表推送模块,其用于向用户推送所述推荐列表中处于开播状态且转移概率最高的若干个直播间。
- 如权利要求7所述的一种基于路径预测的直播推荐系统,其特征在于:所述转移概率计算模块包括:有效转移次数计算单元,其用于计算从直播间i经过k步转移阶数到直播间j的有效转移次数设从直播间i到直播间j的转移阶数为k;为从直播间i经过k步转移阶数到直播间j的行为有效转移次数贡献:其中,cj,ci分别是直播间j和i所属的分区,S<ci,cj>是cj和ci两个分区的相对相似度;为从直播间i经过k阶到其他所有直播间的有效转移次数贡献之和;
- 如权利要求7所述的一种基于路径预测的直播推荐系统,其特征在于:所述最大的转移阶数d为3。
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