WO2019069279A1 - Plateforme de publicité audio et vidéo et procédé associé - Google Patents

Plateforme de publicité audio et vidéo et procédé associé Download PDF

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Publication number
WO2019069279A1
WO2019069279A1 PCT/IB2018/057748 IB2018057748W WO2019069279A1 WO 2019069279 A1 WO2019069279 A1 WO 2019069279A1 IB 2018057748 W IB2018057748 W IB 2018057748W WO 2019069279 A1 WO2019069279 A1 WO 2019069279A1
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WO
WIPO (PCT)
Prior art keywords
user
local server
responses
audio video
server
Prior art date
Application number
PCT/IB2018/057748
Other languages
English (en)
Inventor
K. Pushpendra SINGH
Shivendra Singh
Original Assignee
Opera Cinema Pvt. Ltd.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Opera Cinema Pvt. Ltd. filed Critical Opera Cinema Pvt. Ltd.
Publication of WO2019069279A1 publication Critical patent/WO2019069279A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/4104—Peripherals receiving signals from specially adapted client devices
    • H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25875—Management of end-user data involving end-user authentication
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4753—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for user identification, e.g. by entering a PIN or password
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Definitions

  • the present invention relates generally to digitally delivered content and specifically to an audio video advertisement platform and a computer implemented method of audio video advertising.
  • Advertising has been one of the most dynamic ways to reach out to potential clients. Over time, advertising has evolved from word of mouth advertising to radio advertising, billboards and now most recently to digital advertising on TV, in cinemas and online. Advertising works as a medium of informing patrons as well as entertaining them and attracting them towards certain products.
  • In-theatre advertising focuses on advertising both - content and products - to patrons in two separate installments, at the start and at a predetermined interval in the movie. Most of these advertisements are not met with high viewership as patrons either come in late or leave to purchase snacks and beverages in the interval, which leaves advertisers at a loss due to lack of exposure and outflow of money in the form of a purchased advertising slot in the movie. This leads to wasted time and resources on behalf of both - the advertiser and the movie theatre owner. [0004] On the other side of the spectrum, the customer is currently burdened with an immense cost for movie tickets and in-theatre expenses such as food and beverages.
  • This summary is provided to introduce concepts related to provide an audio video advertisement platform and a method of audio video advertising. This summary is neither intended to identify essential features of the present disclosure nor is it intended for use in determining or limiting the scope of the present disclosure.
  • an audio video advertisement platform having a client-server arrangement.
  • the audio video advertisement platform includes a visual indicator, an output system, one or more user devices, and a local server.
  • the one or more user devices correspond to one or more users.
  • the output system is configured to play audio video media.
  • Each of the user devices is configured to receive an alert indicative of beginning of a predetermined duration and to receive a response from corresponding user in response to the alert.
  • the response is either a positive response or a negative response.
  • the user device transmits the response to the local server.
  • the local server activates the visual indicator at a predetermined time and for a predetermined duration.
  • the local server provides an alert to the user devices at the beginning of the predetermined duration.
  • a computer implemented method of audio video advertising in a client-server arrangement includes activating a visual indicator by a local server at a predetermined time and for a predetermined duration. Thereafter, the local server provides an alert to one or more user devices at the beginning of the predetermined duration. The one or more user devices correspond to one or more users. Each user device receives a response from corresponding user in response to the alert.
  • the response can be a positive response or a negative response.
  • the user devices transmit the responses to the local server.
  • the local server compares a number of positive responses with a number of negative responses. Thereafter, the output system plays an audio video advertisement media based on the result of the comparison and a predetermined threshold value.
  • the audio video advertisement media is played when the number of positive responses exceeds the number of negative responses and a total number of negative responses exceeds the threshold value.
  • the user device receives a user identifier and a user password from corresponding user.
  • the user identifier and the user password correspond to a user account of the user.
  • the user device transmits the user identifier and the user password to the local server.
  • the local server receives the user identifier and the user password from the user device and determines whether combination of the user identifier and the user password is valid for the user account. If the combination is valid, the local server authenticates the user device and links the user device with the user account. Thereafter, the local server authorizes the user device to transmit responses through the authenticated user account.
  • each response includes the user identifier of the user.
  • a main server stores the user accounts and corresponding user identifiers and user passwords in a memory coupled with the main server.
  • the local server determines the user identifiers corresponding to the received responses.
  • the local server transmits the responses and corresponding user identifiers to the main server.
  • the local server also transmits an indication to the main server, wherein the indication is indicative of whether the audio video advertisement media is played on the output system.
  • the main server receives the responses, corresponding user identifiers, and the indication from the local server.
  • the main server retrieves the user accounts corresponding to the user identifiers from the memory. Thereafter, the main server deposits predetermined credits into each user account for which corresponding response is a positive response and when the indication indicates that the audio video advertisement media is played on the output system.
  • FIG. 1 illustrates an audio video advertisement platform in accordance with an embodiment of the present invention
  • FIG. 2 illustrates a local server in accordance with an embodiment of the present invention
  • FIG. 3 illustrates a user device in accordance with an embodiment of the present invention.
  • FIG. 4 illustrates a flowchart of a computer implemented method of audio video advertising in accordance with an embodiment of the present invention.
  • the various embodiments of the present disclosure provide an audio video advertisement platform and a method of audio video advertising.
  • connections between components and/or modules within the figures are not intended to be limited to direct connections. Rather, these components and modules may be modified, re-formatted or otherwise changed by intermediary components and modules.
  • references in the present disclosure to "one embodiment” or “an embodiment” mean that a particular feature, structure, characteristic, or function described in connection with the embodiment is included in at least one embodiment of the invention.
  • the appearances of the phrase “in one embodiment” in various places in the specification are not necessarily all referring to the same embodiment.
  • the present disclosure provides an audio video advertisement platform and a computer implemented method of audio video advertising.
  • an audio video advertisement platform is provided.
  • the audio video advertisement platform includes a visual indicator, one or more user devices or remote devices, a local server, and a main server.
  • the audio video advertisement platform of the present invention may be installed in public places, such as, but not limited to, auditoriums, movie theatres, drama theatres etc.
  • the audio video advertisement platform of the present invention provides audience (also referred to as "users") with a choice to view or skip the audio video advertisements that are displayed.
  • the audio video advertisement platform provides a democratic way to play the audio video advertisements based on votes received from the users.
  • the local server is in communication with the user devices and the remote devices by way of wireless communication network, examples of which include Wi-Fi.
  • the local server is in communication with the main server.
  • Examples of user devices include smartphones, tablets, etc. belonging to the users. Each user is identified uniquely by a user identifier.
  • the user device includes an application that logs the user in by way of the user identifier and corresponding user password for a user account corresponding to the user.
  • the user account, user identifiers and user passwords are stored at the local server and the main server.
  • a remote device is assigned to the user. The remote device is linked to the user by linking the user identifier to the remote device.
  • the local server activates a visual indicator, such as, and LED bar, at a predetermined time and for a predetermined duration to indicate a voting period.
  • the visual indicator is configured to begin indicating when a voting period has begun and during the voting period, the visual indicator begins lighting up in form of a progress bar to indicate passing of the voting period and how much time is left for the users to cast a vote.
  • the visual indicator will also indicate to the users the result of the vote.
  • the local server transmits alerts to the user devices and the remote devices to alert the users about the beginning of the voting period. Thereafter, the users vote using the user equipment or the remote devices during the voting period. The vote is positive (for e.g. "YES”) or negative (for e.g. "NO"). If a majority of the audience votes positive and the number of votes exceeds a threshold number of votes, then an audio video advertisement media is played to the users.
  • the votes from the users, both, from the user devices and the remote devices, are transmitted via the wireless network to the local server
  • the local server receives the votes from the user devices.
  • the local server determines if the total number of votes received is greater than a predetermined threshold number of votes. If not, the local server does not display the audio video advertisement media. If the total number of votes is greater than the predetermined threshold number of votes, the local server determines whether a number of positive votes exceeds a number of negative votes. If so, the local server causes to play the audio video advertisement media on an output system.
  • the local server transmits the received votes and an indication about whether the audio video advertisement media was played or not to the main server.
  • the main server receives the votes and extracts the user identifiers from the votes. Thereafter, the main server deposits predetermined credits into the user accounts of the users who voted positive when the audio video advertisement media was displayed to the users.
  • the audio video advertising platform (100) includes a remote device (102), a plurality of user devices (104) including the first through third user devices (104a, 104b and 104c) (also referred to as "the user device (104)"), a communication network (106), a local server (108), a main server (110), a content provider (112), a projector room control system (114), a screen (1 16), an LED bar (118), and an LED panel (120).
  • the audio video advertising platform (100) is installed at a venue, such as a public place or a private location. The venue caters to multiple users with multiple devices.
  • the communication network (106) interconnects the remote device (102), the user devices (104), the LED bar (118), and the LED panel (120) with the local server (108).
  • the communication network (106) includes wired and wireless communication networks. Examples of the wired communication networks include, but are not limited to, a Wide Area Network (WAN) or a Local Area Network (LAN), a client-server network, a peer-to-peer network, and so forth. Examples of the wireless communication networks include, but are not limited to, Wi-Fi, a Global System for Mobile communications (GSM) network, and a general Packet Radio Service (GPRS) network, an enhanced data GSM environment (EDGE) network, 802.5 communication networks, Code Division Multiple Access (CDMA) networks, or Bluetooth networks.
  • GSM Global System for Mobile communications
  • GPRS General Packet Radio Service
  • EDGE enhanced data GSM environment
  • CDMA Code Division Multiple Access
  • Examples of the remote device (102) and the user devices (104) include, but are not limited to, mobile phones (for e.g. a smart phone), Personal Digital Assistants (PDAs), wearable devices (for e.g. smart watches and smart bands), tablet computers, Personal Computers (PCs), and laptops.
  • Each of the user devices (104) corresponds to a user.
  • Each user is identified uniquely by a user identifier.
  • the user device (104) includes an application that logs the user in by way of the user identifier and corresponding user password for a user account corresponding to the user.
  • the user account, user identifiers and user passwords are stored at the local server (108) and the main server (110).
  • the remote device (102) is assigned to the user.
  • the remote device (102) is linked to the user by linking the user identifier to the remote device (102).
  • the local server (108) activates the LED bar (118) at a predetermined time and for a predetermined duration to indicate a voting period.
  • the LED bar (118) is configured to begin indicating when a voting period has begun and during the voting period, the LED bar (118) begins lighting up in form of a progress bar to indicate passing of the voting period and how much time is left for the users to cast a vote.
  • the LED bar (118) will also indicate to the users the result of the vote.
  • the local server (108) transmits alerts to the user devices (104) and the remote devices (102) to alert the users about the beginning of the voting period. Thereafter, the users vote using the user devices (104) or the remote devices (102) during the voting period. The vote is positive (for e.g. "YES”) or negative (for e.g. "NO"). If a majority of the audience votes positive and the number of votes exceeds a threshold number of votes, then an audio video advertisement media is played to the users. The votes from the users, both, from the user devices (104) and the remote devices (102), are transmitted via the communication network (106) to the local server (118).
  • the local server (108) receives the votes from the user devices (104) and the remote devices (102). The local server (108) determines if the total number of votes received is greater than a predetermined threshold number of votes. If not, the local server (108) does not display the audio video advertisement media. If the total number of votes is greater than the predetermined threshold number of votes, the local server (108) determines whether a number of positive votes exceeds a number of negative votes. If so, the local server (108) causes to play the audio video advertisement media on the screen (116). [0043] The local server (108) transmits the received votes and an indication about whether the audio video advertisement media was played or not to the main server (110). The main server (110) receives the votes and extracts the user identifiers from the votes. Thereafter, the main server (110) deposits predetermined credits into the user accounts of the users who voted positive when the audio video advertisement media was displayed to the users.
  • responses from the users are transmitted by the remote devices (102) or the user devices (104) over the communication network (106) to the local server (108).
  • the local server (108) calculates the number of responses and determines whether the total number of responses exceeds the threshold number of responses. The local server (108) then determines if the number of positive responses exceeds the number of negative responses.
  • the local server (108) transmits the result to the LED panel (120) to display the result to the users.
  • the local server (108) simultaneously transmits the result to the projection server and the projection server software pauses the movie and plays the audio video advertisement on the screen (116).
  • the local server (108) simultaneously transmits the responses to the main server (110).
  • the main server (110) stores the responses in a memory and also deposits predetermined amount of credits to a user's account when the audio video advertisement data was played on the screen (116) and when the user had provided a positive response.
  • the main server (110) stores the credits corresponding to the user accounts of the users to which the remote devices (102) were registered.
  • the content provider (112) is connected to the main server (110) which is connected to the projector room control system (114).
  • the content provider provides content such as, but not limited to, advertisements, movies, dramas, etc. to the projector room control system (114) using a Digital Rights Management (DRM) system.
  • DRM Digital Rights Management
  • the audio video advertising platform (100) ensures that the data shared by the content provider (112) is secured.
  • the projector room control system (114) receives the data from the content provider (112) and displays the data on the screen (116).
  • the main server (110) also transmits statistics such as, but not limited to, a number of audiences that have watched the advertisements, number and duration of the advertisements displayed, demographics of the audiences, etc.
  • the content provider (112) receives statistical data form the main server (110) regarding the content provided to the projector room control system (114).
  • a user application is installed on the user devices (104a, 104b, 104c).
  • the user application enables a supervisor to access the user account and access details of the user responses and also the credits provided by the main server (110).
  • the local server (108) is linked via a messaging gateway (not shown) by way of the communication network (106) for providing transmission and reception of messages between the server and the user equipment.
  • the user's response is registered through the user application on the user device (104) and the responses of the other members, that accompany the user, are registered through the remote devices (102).
  • the local server (108) includes a processor (202), a transceiver (204), a memory (206), an LED bar control unit (208), an LED panel control unit (210), a supervisor account execution unit (212), a ticket counter execution unit (214), an Application Programming Interface (API) execution unit (216), and a data synchronization unit (218).
  • the memory (206) includes user data (220), advertisement data (222), movie data (224), and poll data (226).
  • the LED bar control unit (208) activates the LED bar (118) at the predetermined time and for a predetermined duration. Specifically, the LED bar (118) is activated at the beginning of the voting period and is ON for the duration of the voting period. The LED bar (118) provides indication to the audience that the voting period is on and that the users can place their votes through the remote devices (102) and the user devices (104). [0052] The LED panel control unit (210) displays the result of the voting to the users at the end of the voting period. The LED panel control unit (210) provides indication to the audience about whether the audio video advertisement media will be played on the screen (116) or not.
  • the ticket counter execution unit (214) links the user identifier of the user with either of: the registered user device (104) corresponding to the user or the remote device (102) allocated to the user.
  • the ticket counter execution unit (214) also executes ticket purchases at ticket counter of the venue. In that, the ticket counter execution unit (214) facilitates purchase of tickets using credits of the user' s user account.
  • the supervisor account execution unit (212) enables a supervisor to monitor the functioning of the local server (108) and to re-program the local server (108) as per the requirements.
  • the supervisor account execution unit (212) facilitates monitoring of all the user accounts and the deposition of credits to the user accounts.
  • the API execution unit (216) hosts web-based applications.
  • the API execution unit (216) executes an application to monitor the voting.
  • the PI execution unit (216) receives the votes from the user devices (104) and the remote devices (102), calculates whether the total; number of votes exceeds the predetermined threshold. Thereafter, the API execution unit (216) compares to determine whether the number of positive votes exceeds the number of negative votes.
  • the API execution unit (216) transmits the result of the comparison to the processor (202).
  • the API execution unit (216) also executes an application to provide the results to the projector room control system (114).
  • the API execution unit (216) executes an application to synchronize the movie schedule and the commercial break schedule with the projector room control system (114).
  • the API execution unit (216) executes an application to push data to the main server (110) and to receive data from the main server (110) and to synchronize the local server (108) and the main server (110).
  • the transceiver (204) transmits and receives data over the communication network (106), thereby connecting the local server (108) to the remote devices (102) and the user equipment (104) by way of the communication network (106).
  • the memory (206) includes, user data (220), movie data (224), advertisement data (222) and, poll data (226).
  • the memory (206) is a non- transitory and tangible computer readable storage media. Examples of the memory (206) include, but are not limited to, nonvolatile and hard-coded type media (for e.g.
  • ROMs Read Only Memories
  • CD-ROMs compact disks
  • DVD-ROMs digital versatile disks
  • EEPROMs Erasable and Electrically Programmable Read Only Memories
  • recordable type media such as floppy disks, hard disk drives, flash drives, memory sticks, memory cards and so on.
  • the memory (206) is connected to the processor (202).
  • the user data (220) includes information about the users.
  • Examples of the information about the users include, but are not limited to, name of the user, a contact number (for e.g. mobile number) of the user, an e-mail id of the user, residential or office address of the user, or a social media profile of the user.
  • the movie data (224) includes information about the movies. Examples of the information about the movie include, but are not limited to, name of the movie, run-time of the movie, number of shows of the movie, the producers of the movie, and actors of the movie.
  • the advertisement data (222) includes information about the advertisements that are licensed by the theatre. Examples of the information about the advertisements include, but are not limited to, number of advertisements, products being advertised, run-time of the advertisements, contractual agreements of each advertisement, and content of the advertisements.
  • the poll data (226) includes information about the polling which takes place in individual auditoriums at the theatre. Examples of the information about the polling include, the number of total votes, the number of "YES” votes, the number of "NO” votes, the percentage of "YES” votes, the identification attributes of the voters, and the validity of the poll.
  • the main server (110) is structurally and functionally similar to the local server (108). Additionally, the main server (110) stores geographic information pertaining to all the theatres in the geographic region that it is in control of. The main server (110) communicates with the local server (108) by means of a wireless or wireless connection (not shown).
  • the user device (104) includes a processor (302), a wireless transceiver (304), and a memory (306).
  • the memory (306) includes application data (308) and operating system data (310).
  • the application data (308) includes user profile module (312), movie module (314), voting module (316), movie timing module (318), and wallet transaction module (320).
  • the wireless transceiver (304) is connected to the memory (306) and the processor (302).
  • the transceiver (304) transmits and receives data over the communication network (106), thereby connecting the user equipment (104) to the local server (108) by way of the communication network (106).
  • the memory (306) stores application data (308) and operating system data (310).
  • the memory (306) includes a user profile module (312), a movie module (314), a voting module (316), a movie timing module (318), and a wallet transaction module (320).
  • the memory (306) is a non-transitory and tangible computer readable storage media.
  • Examples of the memory (306) include, but are not limited to, nonvolatile and hard-coded type media (for e.g. Read Only Memories (ROMs), compact disks (CD-ROMs), and digital versatile disks (DVD-ROMs)), Erasable and Electrically Programmable Read Only Memories (EEPROMs), and recordable type media such as floppy disks, hard disk drives, flash drives, memory sticks, memory cards and so on.
  • the memory (306) is connected to the processor (302).
  • the operating system data (312) includes information about the operating system. Examples of the information include the version of the operating system that is running on the user equipment, the kernel of the operating system, and the storage needed for the operating system.
  • the application data (308) includes information about the application. Examples of the information about the users include, but are not limited to, name of the application, version of the application, permissions, storage, and application notifications.
  • the user profile module (312) receives and stores information about the user corresponding to the user device (104). Examples of the information about the users include, but are not limited to, name of the user, a contact number (for e.g. mobile number) of the user, an e-mail id of the user, residential or office address of the user, or a social media profile of the user.
  • the movie module (314) synchronizes with the movie data (224) of the local server (108).
  • the movie module (314) displays information about the available movies, dramas, plays etc. to the user of the user device (104). The user may select any movie and may purchase tickets of the available movie.
  • the voting module (316) facilitates the user to vote during the voting period. In an embodiment, the voting module (316) is only activated during the voting period and supersedes all other modules during the voting period.
  • the voting module (316) may provide "YES" or "NO" options to the user to facilitate sending of positive or negative responses to the local server (108).
  • the voting module (316) is synchronized with the local server (108) such that it is activated at the beginning of the voting period and is deactivated at the end of the voting period.
  • the movie timing module (318) synchronizes with the local server (108) the information about the beginning, duration, and the end of the movie timings.
  • the wallet transaction module (320) stores the user's account data, such as, the credits available in the user account.
  • the wallet transaction module (320) also enables the user to purchase tickets using the credits available in the user account.
  • the wallet transaction module (320) receives the credits deposited by the main server (110) to the user account and displays the available credits to the user.
  • Fig. 4 a flowchart illustrating a method of performing audio video advertising in a client-server arrangement is provided in accordance with an embodiment of the present invention. The flowchart of Fig. 4 is explained below with reference to Figs. 1-3 as described above.
  • the movie plays on the theatre screen.
  • the voting period begins and is indicated by the LED bar (118).
  • the local server (108) receives the vote data from the remote devices (102) and the user equipment (104) and performs tabulation and calculation of votes.
  • the local server (108) determines whether the total number of votes exceeds the threshold number of votes.
  • the local server (108) checks whether the number of positive votes exceeds the total number of negative votes. [0082] If yes, at step 414, the advertisements are displayed on the screen (116).
  • the local server (108) checks whether the movie has ended or not. [0084] If yes, at step 418, the main server (110) adds the cash-back to the users' accounts who provided positive response.
  • the audio video advertisement platform of the present invention provides economical advantage to the audiences in form of cash-back as it leads to effective reduction in the price of the movie ticket.
  • the audio video advertisement platform of the present invention also ensures high viewership to the advertisements screened in the movie theatres.
  • the audio video advertisement platform of the present invention also provides control to the audience regarding the timing of the screening of the advertisements.

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Human Computer Interaction (AREA)
  • Databases & Information Systems (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Graphics (AREA)
  • Computer Security & Cryptography (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

L'invention concerne une plateforme de publicité audio et vidéo. La plateforme de publicité audio et vidéo contient un indicateur visuel, un système de sortie, un ou plusieurs dispositifs d'utilisateur, et un serveur local. L'indicateur visuel est activé par le serveur local à un moment prédéterminé et pendant une durée prédéterminée. Ensuite, le serveur local fournit une alerte aux dispositifs d'utilisateur au début de la durée prédéterminée. Chaque dispositif d'utilisateur reçoit une réponse d'un utilisateur correspondant et transmet la réponse au serveur local. Le serveur local compare un certain nombre de réponses positives avec un certain nombre de réponses négatives. Ensuite, le système de sortie lit un support publicitaire audio et vidéo en fonction du résultat de la comparaison et d'une valeur seuil prédéterminée.
PCT/IB2018/057748 2017-10-05 2018-10-05 Plateforme de publicité audio et vidéo et procédé associé WO2019069279A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IN201721035321 2017-10-05
IN201721035321 2017-10-05

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Publication Number Publication Date
WO2019069279A1 true WO2019069279A1 (fr) 2019-04-11

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012047666A1 (fr) * 2010-09-27 2012-04-12 Hulu Llc Procédé et appareil pour une sélection par l'utilisateur de combinaisons publicitaires
US8307392B2 (en) * 2007-06-11 2012-11-06 Yahoo! Inc. Systems and methods for inserting ads during playback of video media
US8462645B1 (en) * 2006-11-13 2013-06-11 Joseph Harb Interactive advertising system, business methods and software

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8462645B1 (en) * 2006-11-13 2013-06-11 Joseph Harb Interactive advertising system, business methods and software
US8307392B2 (en) * 2007-06-11 2012-11-06 Yahoo! Inc. Systems and methods for inserting ads during playback of video media
WO2012047666A1 (fr) * 2010-09-27 2012-04-12 Hulu Llc Procédé et appareil pour une sélection par l'utilisateur de combinaisons publicitaires

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