WO2019058620A1 - Operation assistance device, operation assistance method, and operation assistance program - Google Patents

Abstract

Provided are an operation assistance device, an operation assistance method, and an operation assistance program that make it possible to assist the operation of advertisements. The operation assistance device assists the operation of advertisements and is characterized by being provided with a keyword presentation unit that sorts keywords into a plurality of categories and present the results.

Description

Operation support device, operation support method, operation support program

The present invention relates to an operation support apparatus, an operation support method, and an operation support program, and is particularly applied to browsing Web pages stored in a WWW (World Wide Web) server (hereinafter referred to as a Web server) through the Internet. Preferred.

In recent years, a large number of virtual stores have been opened on the Internet, and it is becoming more common for general consumers to purchase goods and services at the virtual stores. Meanwhile, competition among stores is intensifying under the situation where many virtual stores are opened on the Internet, and in order to maintain and improve the performance of each store, sales promotion activities for handling products and services are important. It has become a thing.

Listing advertising is one such marketing related activity on the Internet. Listing advertisement is a kind of PPC (Pay Per Click) advertisement, and is an advertisement displayed in search results of search engines such as Yahoo (registered trademark) and Google (registered trademark). Is an advertisement method of listing an advertisement sentence consisting of text data with link setting registered in advance for one or a plurality of keywords input on a search result screen together with a search result by a search engine based on the above keyword.

In this listing advertisement, the advertiser, together with the ad text, pays the ad provider one or more keywords for which the ad text should be registered, the advertisement period, the total budget of the advertisement cost during the advertisement period, and one click Specify (set) advertising costs (cost per click) etc. Then, when the searcher designates the one or more keywords and makes a search request to the search engine, a plurality of advertising sentences registered for the one or more keywords are displayed on the search result screen. However, in principle, they are displayed in the order of their CPC. The cost per click may be set automatically so that the number of clicks is maximized within the budget for one day set by the advertiser, in addition to the case where the advertiser directly specifies it.

Conventionally, an advertiser (advertiser in charge) creates a plurality of patterns of advertising texts and keywords (hereinafter referred to as advertising texts and the like) which are considered to be highly effective in experience, and tests that the advertising texts etc are created We tested using a function or actually posted an advertisement, left the actual value or effectiveness of the ad text etc. and discarded the lower one, and created another ad text etc again The procedure of testing or publishing with the previous ad text etc. had to be repeated until a satisfactory performance value or effect was obtained. In addition, the actual values mentioned here include IMP (view count), CTs (clicks), CTR (click rate = CTs / IMP), CPC (click price = cost / CTs), Cost (cost = CTs × CPC) , Assist (number of assists), CVs (number of conversions), CVR (conversion rate = CVs / CTs), CPA (conversion cost = Cost / CVs), etc. are included.

As described above, the operation of the listing advertisement by the conventional method is personally dependent on the experience of the advertiser (advertiser), and a large number of advertisement sentences are created by trial and error to test over a long period of time There is a problem that the business opportunity is lost or the operation cost becomes high until the final version of the advertising text or the like is determined.

JP 2008-204486 A JP 2008-52444 A Japanese Patent Publication No. 2009-509244

As mentioned above, the operation of the conventional listing advertisement is personally dependent on the experience of the advertiser (advertiser), and operates a listing advertisement with high customer appeal for less experienced advertisers. Was difficult.

The present invention has been made in view of the above problems, and an object of the present invention is to provide an operation support device, an operation support method, and an operation support program capable of supporting advertisement operation.

In order to solve the above problems, the operation support apparatus of the present invention is an operation support apparatus that supports the operation of an advertisement, and is characterized by including a keyword presentation unit that classifies keywords into a plurality of categories and presents them. .

According to the above configuration, since the keywords are classified into a plurality of categories and presented, the keywords to be selected for each category become clear, and the user can easily select the keywords. Also, by combining keywords of different categories, keywords can be set more effectively. Further, more effective setting can be performed by changing the combination according to the keyword characteristic of each category and performing the keyword setting. Also, even when users add new keywords themselves, they can be added based on the current classified keywords, so it is prevented that they can not be effectively set because they are put into another category. it can. In addition, since keywords are selected from each category, it is possible to set a very balanced and effective keyword.

In addition, the keyword presenting unit of the operation support apparatus of the present invention is characterized in that the keywords classified into a plurality of categories are further classified and presented in each category according to the attribute of the keyword.

According to the above configuration, since the keywords classified into each category are further classified (grouped) in each group and presented, the user further selects keywords from among the groups classified (grouped) in each group. By selecting, keywords can be selected more easily and effectively. In addition, since keywords with similar meanings are displayed side by side, it becomes easy for the user to come up with new keywords that are not displayed but are important, and they can effectively add new keywords themselves. In addition, it is possible to set an even more balanced and effective keyword that is less likely to be biased in selecting keywords.

Furthermore, the operation support apparatus of the present invention includes a type acquisition unit that acquires the type of a device for displaying an advertisement, and the keyword presenting unit changes the presentation method according to the type of the device for displaying the advertisement. It features.

According to the above configuration, the method of presentation is changed according to the type of the device for displaying the advertisement. Therefore, whether the device characteristic, for example, a vertically long monitor (display device) or a horizontally long monitor is provided Or, depending on whether the screen is in portrait orientation or in landscape orientation, a flexible display method is possible. Therefore, the convenience is improved because the user can easily view and use.

Further, the keyword presenting unit of the operation support apparatus of the present invention is characterized in that it is presented in a different manner according to the attribute of the keyword.

According to the above-mentioned configuration, it is presented in a different mode according to the attribute of the keyword, for example, recommendation (recommendation), a normal proposal, a proposal that has been selected but not selected. Therefore, it functions as reference information or navigation when the user selects a keyword. As a result, even if the user has little experience in operating a listing advertisement, the user can understand and appropriately select the characteristics of the presented keyword, and can efficiently and effectively select the keyword.

In addition, the keyword presenting unit of the operation support apparatus of the present invention is characterized by presenting a keyword based on an advertisement target (commercial material).

According to the above configuration, the keyword is presented based on the advertisement target (trade material), so even in the case where a plurality of different trade materials are handled, according to each advertisement content while listing the setting situation of the entire keyword You can select the appropriate keyword.

In addition, the keyword presentation unit of the operation support apparatus of the present invention is characterized in that the keyword is presented in a different manner according to the priority for the effect on the advertisement.

According to the above configuration, the keyword is presented in a different manner according to the priority for the effect on the advertisement. Therefore, it functions as reference information or navigation when the user selects a keyword. As a result, even if the user lacks experience in operating a listing advertisement, the priority of presented keywords can be understood and appropriately selected, so that keywords can be selected efficiently and effectively.

Further, the operation support apparatus of the present invention is characterized by including a screen data generation unit characterized by generating screen data having a keyword input space for confirming an effect on an advertisement.

According to the above configuration, when the user selects a keyword, an effect (improvement of the index) can be obtained in advance, so that the user can select the keyword while referring to the information. In addition, since it is possible to know in advance whether or not the target index (for example, the click rate) is improved, it is possible to suppress trial and error in the selection of keywords.

In order to solve the above problems, the operation support method of the present invention is an operation support method for supporting the operation of an advertisement, and the keyword presenting unit has a step of classifying keywords into a plurality of categories and presenting them. It features.

In order to solve the above problems, the operation support program of the present invention is an operation support program for supporting the operation of an advertisement, and operates a computer as a keyword presentation unit that classifies keywords into a plurality of categories and presents them. It features.

As described above, according to the present invention, it is possible to provide an operation support device, an operation support method, and an operation support program that can support advertisement operation.

It is a schematic block diagram of the operation support system concerning an embodiment. It is a block diagram of the user terminal which concerns on embodiment. It is a block diagram of the server (operation assistance apparatus) which concerns on embodiment. It is an example of the data stored in the memory | storage device of the server (operation assistance apparatus) which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a flowchart which shows an example of operation | movement of the operation assistance apparatus which concerns on embodiment. It is a flowchart which shows an example of operation | movement of the operation assistance apparatus which concerns on embodiment. It is a flowchart which shows an example of operation | movement of the operation assistance apparatus which concerns on embodiment. It is a flowchart which shows an example of operation | movement of the operation assistance apparatus which concerns on embodiment. It is a flowchart which shows an example of operation | movement of the operation assistance apparatus which concerns on embodiment.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

(Embodiment)
First, the configuration of the operation support system 1 will be described with reference to FIG. The operation support system 1 at least includes a plurality of user terminals 2 and a server 3 connected to the plurality of user terminals 2 via the network 4.

FIG. 2 is a block diagram of the user terminal 2. The user terminal 2 is a PC (Personal Computer) or a portable terminal (for example, a smartphone or a tablet terminal). The user terminal 2 at least includes a communication unit 201, a storage device 202, an input device 203, a display device 204, and a control unit 205.

The communication unit 201 receives data transmitted from the server 3, for example, data to be displayed on the display device 204 via the network 4. Further, the communication unit 201 transmits data such as input contents received by the input device 203 to the server 3 to the server 3 via the network 4.

The storage device 202 is, for example, an HDD (Hard Disk Drive) or a semiconductor storage device (SSD (Solid State Drive)). The storage device 202 also stores an identifier unique to each user terminal 2.

The input device 203 is, for example, a keyboard, a mouse, a touch panel or the like. The user U operates the input device 203 to make settings necessary for user registration, login, and operation of a listing advertisement (for example, advertisement text of product, keyword of product, advertisement period, advertisement cost during the advertisement period). It is possible to input a total budget, a screen for setting an advertisement cost (CPC) paid to an advertiser per click, and the like.

The display device 204 displays a screen based on the data transmitted from the server 3. On this screen, for example, a user registration screen, a login screen, a screen for setting items necessary for operating a listing advertisement (for example, an advertisement of a commercial material (target for advertisement), a keyword of commercial material, an advertisement period, At least the total budget of the advertising expenses during the advertising period, and the setting screen such as the advertising expenses (CPC) to be paid to the advertiser per click are included.

The control unit 205 controls the user terminal 2.

FIG. 3 is a block diagram of the server 3. The server 3 includes a communication unit 301, a storage device 302, a keyword presentation unit 303, a screen data generation unit 304, a device type acquisition unit 305, an advertisement effect confirmation unit 306, an advertisement effect estimation unit 307, and a control unit. And 308 at least. The server 3 includes, for example, a CPU, a RAM, a ROM, and the like. The CPU executes an operation support program to realize the function shown in FIG.

The communication unit 301 receives data transmitted from the user terminal 2 via the network 4. In this data, data input by the user U using the input device 203, for example, attribute information input at the time of user registration, data input at login, operation of a listing advertisement (hereinafter also referred to as advertisement operation) Data etc. that are input when making the necessary settings. The communication unit 301 transmits screen generation data and the like to the user terminal 2 via the network 4.

The storage device 302 is, for example, an HDD (Hard Disk Drive) or a semiconductor storage device (SSD (Solid State Drive)). In the storage device 302, user-registered data, as shown in FIG. 4A, attribute data of the user U, for example, data such as user name, login ID, contact address, etc. are associated with the user ID for each user U. It is registered.

Further, as shown in FIG. 4B, in the storage device 302, setting items of a listing advertisement set by each user U, for example, a commercial item (URL), a device, a brand name, an area, an advertisement, a keyword, A medium is stored in association with the user ID. Here, the device is a type of device for posting an advertisement, and is, for example, a PC, a tablet, a smartphone, or the like. The brand is, for example, a store name, a company name, a product name, and the like. An area is the scope of advertising. A keyword is a word etc. used for a search. The medium is a medium for posting advertisements, and is, for example, Google (registered trademark) or Yahoo (registered trademark). Although not shown in FIG. 4B, other setting items necessary for the operation of the advertisement, for example, the advertisement period, the total budget of the advertisement expenses during the advertisement period (monthly budget etc.), per click Advertising costs (cost per click) etc. to be paid to the advertiser are also registered in association with the user ID.

Note that, in the present embodiment, a keyword that is considered appropriate according to information such as a URL that is an advertisement target (trade material) input by the user U is extracted by an algorithm for each individual item. That is, since the related terms of the keywords described in the URL are also acquired, keywords that are not actually described but are highly relevant are also displayed. The storage device 302 stores in advance keywords that are candidates for setting a listing advertisement for each product field (category), according to information such as a URL that is an advertisement target (trade material) input by the user U. You may make it extract the keyword of the field of goods which seems appropriate. In addition, according to information such as a URL that is an advertisement target (commercial material) input by the user U, an algorithm is extracted by an algorithm for each case, and a keyword serving as a candidate for setting a listing advertisement is quotient. Even if it combines with the form which stores beforehand for every material field (category), and extracts the keyword of the material field considered appropriate according to the information such as URL which is the advertisement object (quotient material) inputted by the user U Good. Here, the category of the commercial material field (category) may be defined using, for example, the Japanese standard industry classification. Also, the keyword may be newly stored in the storage device 302 each time the user U adds a new keyword, and the keyword is automatically acquired from the page of the commercial material (URL), and is newly stored in the storage device 302. May be stored.

The storage device 302 also includes various indicators constantly acquired by the advertising effectiveness check unit 306, for example, the number of impressions, the number of clicks, the number of conversions, the click rate, the conversion rate, and the CPA (Return On Advertising Spend) ), ROAS (Return on Advertising Spend: recovery rate of advertising costs invested (the amount of sales per yen for advertising), ROI (Return on Investment: an index representing the return on investment per click on a profit basis), etc. It is stored for each commercial item to be advertised. Further, the storage device 302 stores an operation support program according to the present embodiment.

An example of the index acquired and calculated by the advertisement effect confirmation unit 306 and stored in the storage device 302 is described in Table 1 below.

The keyword presentation unit 303 presents a keyword necessary for setting advertisement submission. Specifically, when the user U sets the advertisement advertisement, the keyword presenting unit 303 individually identifies keywords that are considered appropriate according to the information such as the URL that is the advertisement target (merchant) input by the user U. Extract and present by algorithm for each case. Note that (recommended) keywords may be presented for each category with reference to the storage device 302 (database).

The screen data generation unit 304 generates screen data to be displayed on the display device 204 of the user terminal 2. The screen displayed on the display device 204 of the user terminal 2 by the screen data generated by the screen data generation unit 304 will be described later with reference to the drawings.

The device type acquisition unit 305 acquires the type of the user terminal 2, for example, the type of a PC, a tablet, a smartphone or the like.

The advertisement effect confirmation unit 306 confirms the effect when the advertisement operation is performed under the set conditions. Specifically, the advertisement effect confirmation unit 306 acquires, for each predetermined time or a predetermined number of days, data necessary for confirming the effect of the listing advertisement, such as the number of impressions, the number of clicks, and the number of conversions. Further, the advertisement effect confirmation unit 306 calculates various indexes shown in the above-mentioned Table 1 from the acquired data. Further, the data and the index acquired and calculated by the advertisement effect confirmation unit 307 are stored in the storage device 302.

The advertisement effect estimation unit 307 estimates the effect when the advertisement operation is performed under the set conditions. Specifically, based on the correlation between the past data acquired by the advertisement effect confirmation unit 306, specifically, the measure taken and the effect actually confirmed by the advertisement effect confirmation unit 306, as shown in FIG. To estimate the improvement effect of keywords described later. For the estimation of the effect by the advertisement effect estimation unit 307, various methods such as Bayesian estimation and binomial theorem can be used, for example.

The control unit 308 controls the server 3.

Next, screens displayed on the display device 204 of the user terminal 2 in the present embodiment will be described with reference to FIGS. 5 to 15 are diagrams showing an example of a screen displayed on the user terminal according to the embodiment. The screens shown in FIGS. 5 to 15 are displayed by the screen data generation unit 304 of the server 3 generating screen data and transmitting the screen data to the user terminal 2.

5 to 9 are screens for promotion setting displayed on the display device 204 of the user terminal 2. On the basic information input screen shown in FIG. 5, the user U operates the input device 203 of the user terminal 2 to input basic information. On the input screen of the basic information shown in FIG. 5, the user U operates the input device 203 to input a promotion name (generic name of a service to be advertised / site name / store name) and a monthly budget, and also a performance indicator (click Choose one or more of:

In the performance indicator, when clicking is selected, the setting is focused on access to the website. In addition, if you select conversion, it will be a setting that emphasizes the results on the website such as material request / purchase. In addition, if you select revenue (conversion value), it will be set to emphasize the value of each conversion, such as sales amount. In addition, you may be configured to be able to select metrics other than click, conversion, and revenue.

On the cooperation setting input screen shown in FIG. 6, the user U operates the input device 203 of the user terminal 2 to input information necessary for the cooperation setting. In the cooperation setting input screen shown in FIG. 5, the user U operates the input device 203 to select the medium account type (medium A (for example, Google (registered trademark)), medium B (for example, Yahoo (registered trademark)) , Medium C (for example, one or more of YDN (Yahoo Display AD Network)), an account ID, and an account identification name. In the selection of the medium account type, a medium other than Google (registered trademark), Yahoo (registered trademark), and YDN may be selected.

In the input screen of product registration shown in FIG. 7, the user U operates the input device 203 of the user terminal 2 to select the setting for the use function, and at the same time, the product whose focus is on guiding the user U using an advertisement. Enter the URL of the web page and set the so-called landing page that will be displayed when you click on the ad. Here, in the setting of the use function, the user U can select either “use all functions including advertisement setup” or “use only for automatic bidding / reporting”. Moreover, when the user U operates the input device 203 of the user terminal 2 and clicks the icon "Add more focused product page URL", it is possible to add a product (URL) to be further advertised.

On the input screen of commercial item registration shown in FIG. 8, the user U operates the input device 203 of the user terminal 2 to input information for managing the URL inputted on the screen shown in FIG. 7. Specifically, by operating the input device 203 of the user terminal 2, page URLs, identification names of commercial materials (for example, English conversation), and representative keywords (for example, practice, effects, short term, etc.) regarding commercial materials input. In addition, when the user U operates the input device 203 of the user terminal 2 and clicks the icon "Add more focused product URL page", it is possible to set the product (URL) to be further advertised.

In the registration confirmation screen shown in FIG. 9, information for confirming the setting input by the user U on the screens shown in FIGS. 5 to 8 is displayed. Specifically, “promotion name”, “performance indicator”, “monthly budget”, “account name” (account identification name), “medium” (medium account type), “account ID”, “use function”, The setting contents such as "product identification name", "page URL", and "representative keyword" are displayed. In addition, when the user U operates the input device 203 of the user terminal 2 and clicks the “register” icon shown in FIG. 9, the promotion basic information is displayed with the contents displayed on the registration confirmation screen shown in FIG. It is set.

Also, when the user U clicks the "edit" icon arranged in the "promotion basic information" column of the registration confirmation screen shown in FIG. 9, it is possible to transition to the screen shown in FIG. 5 and edit the setting contents . Further, when the user U clicks the "edit" icon arranged in the "cooperation account" column of the registration confirmation screen shown in FIG. 9, it is possible to transition to the screen shown in FIG. 6 and edit the setting contents. Also, when the user U clicks the "edit" icon arranged in the "use function selection" column of the registration confirmation screen shown in FIG. 9, it is possible to transition to the screen shown in FIG. 7 and edit the setting contents . Also, when the user U clicks the "Edit" icon arranged in the "Registered product" column of the registration confirmation screen shown in FIG. 9, the screen changes to the screen shown in FIG. 8 and the setting contents can be edited. .

When the user U clicks on the “cancel creation” icon arranged at the upper left of FIGS. 5 to 9, the operation of the promotion registration described with reference to FIGS. 5 to 9 is canceled.

FIGS. 10 to 15 are screens for creating advertisement advertisement content displayed on the display device 204 of the user terminal 2. In the input screen of the submission medium shown in FIG. 10, the user U operates the input device 203 of the user terminal 2 to submit an advertisement to a medium ("search advertisement", "display advertisement", "medium A (for example, Google (Registered trademark), "medium B (for example, Yahoo (registered trademark))" is selected.

On the input screen of the device shown in FIG. 11, the user U operates the input device 203 of the user terminal 2 to send out advertisements (all devices, only PC / tablet, only smartphones) Choose one). When the user U operates the input device 203 of the user terminal 2 and selects "all devices", all devices that can connect to the Internet and can display advertisements, such as a PC, a tablet, a smartphone, a feature phone, etc. Is the target of advertisement placement. In addition, when the user U operates the input device 203 of the user terminal 2 and selects “only PC / tablet”, only the PC and the tablet terminal are targets for advertisement advertisement. In addition, when the user U operates the input device 203 of the user terminal 2 and selects “only smartphone”, only the smartphone is a target of advertisement advertisement.

In the brand input screen shown in FIG. 12, the user U operates the input device 203 of the user terminal 2 to input a brand name (site name / company name) and an abbreviation / other name (optional) for advertisement placement.

On the input screen of the area shown in FIG. 13, the user U operates the input device 203 of the user terminal 2 to input an area for posting an advertisement. Specifically, the user U operates the input device 203 of the user terminal 2 and selects one of “person who wants to attract customers to the store”, “designated by prefecture”, and “not designated”. When the user U operates the input device 203 of the user terminal 2 and selects “the person who wants to attract customers to the store”, the user U operates the input device 203 of the user terminal 2 to store the store name and the store address ( Enter data such as postal code, prefecture, address etc., contact address (telephone number etc.), range (designated by distance from store), etc. By limiting the range from the store, the user U in the non-targeted area is clicked to prevent the user U from being charged unnecessarily.

Further, when the user U operates the input device 203 of the user terminal 2 and selects "designate by prefecture", the list of prefecture names in Japan is displayed, and advertisements are posted from the list of prefecture names Select the prefecture you want. Further, when the user U operates the input device 203 of the user terminal 2 and selects “do not specify”, no particular input is performed.

On the advertisement creation screen shown in FIG. 14, the user U operates the input device 203 of the user terminal 2 to create an advertisement. Specifically, the user U operates the input device 203 of the user terminal 2 to create a plurality of patterns of advertising sentences (two patterns in the example shown in FIG. 14). The advertisement pattern 1 is a pattern for automatically generating a main title from the differentiated phrase, and the advertisement pattern 2 is a pattern for creating a main title.

In the advertisement pattern 1, when the user U operates the input device 203 of the user terminal 2 and inputs his company's differentiated phrase, a main title is automatically generated. In the advertisement pattern 2, the user U operates the input device 203 of the user terminal 2 to input a main title. In addition, on the input screen of the ad text creation shown in FIG. 14, the user U operates the input device 203 of the user terminal 2 to use a phrase common to the pattern (for example, a subtitle, an explanation, an advertisement link destination URL, etc.) Enter In addition, as an option setting, a site link or a callout may be set.

On the keyword setting input screen shown in FIG. 15, the user U operates the input device 203 of the user terminal 2 to set a keyword. Specifically, the user U operates the input device 203 of the user terminal 2 to select a keyword from a keyword group consisting of a plurality of categories (three categories in the example shown in FIG. 15). As shown in FIG. 15, keywords are displayed (presented) for each category (main, sub, general / area). Also, the keywords in each category are further classified (grouped) according to the attributes of the keywords. The user U operates the input device 203 of the user terminal 2 to select one or more keywords for each category.

Further, in the present embodiment, the keyword presenting unit 303 presents a keyword for each of the advertising targets (commercial materials) based on the advertising targets (commercial materials). For this reason, as shown in FIG. 15, keywords are displayed together (presented) for each advertisement target (product), so even in the case where a plurality of different products are handled, the setting condition of the entire keyword is While listing, appropriate keywords can be selected according to each advertisement content. In the present embodiment, among the candidate keywords, the validity of the combination of each keyword is determined, and the classification is performed according to the threshold of the validity, but the classification method of keywords using other than the above method is used You may do so.

Moreover, the method of presentation changes the keyword shown in FIG. 15 according to the classification of the user terminal 2 which is a device which displays an advertisement. For example, when the type of the user terminal 2 is PC, keywords are displayed (presented) in the order of main, sub, general / area from the left side to the right side of the screen. Further, when the type of the user terminal 2 is a smartphone or a tablet, keywords are displayed (presented) in the order of main, sub, general / area from the upper side to the lower side of the screen.

When the type of the user terminal 2 is a smartphone or a tablet, the method of presenting the keyword may be changed according to the direction of the user terminal 2. For example, when the smartphone or tablet is in portrait orientation, keywords are displayed (presented) in the order of main, sub, general / area from the top to the bottom of the screen, and when the smartphone or tablet is in landscape orientation The keywords may be displayed (presented) in the order of main, sub, general / area from left to right. Note that the orientation of the smartphone or the tablet can be detected by an acceleration sensor mounted on the user terminal.

Also, the keywords shown in FIG. 15 have different aspects (eg, display size, display, etc.) according to the attribute of the keyword, such as recommendation (recommendation), normal proposal, or the item that was proposed but not selected. Displayed (presented) by color, display shape, number of characters of text, font of characters, etc.

Also, the keywords shown in FIG. 15 are displayed (presented) according to the advertising target (merchant) based on the tag attached to the keywords. More specifically, the keyword (displaying the feature of the material) which is optimal according to the advertisement target (product) is displayed (presented).

Further, the keywords shown in FIG. 15 are different modes according to the priority for the effect to the advertisement target (quotient material) (for example, size of display, color of display, shape of display, number of characters of text, font of characters Etc.).

In addition, a keyword input space may be provided in FIG. 15 to confirm the effect on the advertisement target (commercial item). When configured in this way, it functions as reference information or navigation when the user U selects a keyword. As a result, even if the user U has poor experience in operating a listing advertisement, the user can understand the priority of presented keywords and appropriately select the keywords, so that keywords can be selected efficiently and effectively.

The user U can also add not only keywords but also keywords. Specifically, when the user U operates the input device 203 of the user terminal 2 and selects the + icon in FIG. 15, a box for inputting a new keyword is displayed. When the user U operates the input device 203 of the user terminal 2 to enter a new keyword in the displayed box, the entered keyword is added.

Also with regard to the added keyword, different aspects (for example, size of display, color of display, shape of display, number of characters of text, font of characters, etc.) according to the attribute (addition by user U) and the effect of the keyword Is displayed (presented).

On the screen for confirming the effect of the advertisement shown in FIG. 16, an index for confirming the effect of the advertisement submitted, for example, the amount used, the number of impressions (impressions), the number of clicks, the cost per click, the number of acquisitions ( The number of conversions), the amount of money earned (CPA), etc. are displayed as numerical values and graphs (in FIG. 16, the amount used is displayed as a bar graph (left axis) and the number of conversions as a line graph (left axis)). Also, when the user U operates the input device 203 of the user terminal 2 and clicks the “by keyword” icon, each index is displayed for each keyword. Further, in the upper right of FIG. 16, improvement measures are displayed (presented) as “improvement opportunities”. In the example shown in FIG. 16, the improvement measures that can be set in 15 minutes are displayed (presented), but 15 minutes is an example, and it is possible to set in another time, for example, 5 minutes or 10 minutes Improvement measures may be displayed (presented). Further, the index displayed in FIG. 16 is an example, and an index other than the index shown in FIG. 16 may be displayed.

17 to 21 are flowcharts showing an example of the operation of the operation support apparatus according to the embodiment. Hereinafter, the operation (user registration) of the server 3 according to the embodiment will be described with reference to FIGS. 17 to 21. The same components as those described with reference to FIGS. 1 to 16 have the same reference numerals. And duplicate explanations are omitted.

FIG. 17 is a flowchart showing an operation of user registration of the operation support apparatus according to the embodiment.
First, the user U operates the input device 203 of the user terminal 2 to access the server 3 (S101). When the access from the user terminal 2 is received, the screen data generation unit 304 of the server 3 generates screen data for inputting the attribute information of the user U. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4.

The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as an input screen of the attribute information of the user U (S102). Here, the attribute information includes, for example, user name, age, gender, contact information (address, phone number, e-mail address, etc.), information for charging (credit card number, bank account number, etc.), login ID (LID) , Password (PW) etc. information. The login ID may be issued automatically by the server 3 without duplication.

When the user U operates the input device 203 of the user terminal 2 to input an attribute and selects a predetermined icon (for example, the “registration” icon) on the screen, the input attribute information is the communication unit 201 of the user terminal 2 Through the network 4 and received (accepted) by the communication unit 301 of the server 3 (S103). The control unit 308 stores the attribute information accepted by the communication unit 301 in the storage device 302 (S104).

In the above user registration, temporary registration may be performed temporarily based on the input attribute information, a URL for invitation may be sent to the registered e-mail address, and registration may be formally performed by making an access from the URL.

FIG. 18 is a flowchart showing an operation of promotion setting of the operation support apparatus according to the embodiment.
First, the user U operates the input device 203 of the user terminal 2 to access the server. When accessed from the user terminal 2, the screen data generation unit 304 of the server 3 generates screen data for inputting the login ID and the PW. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4.

The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as an input screen of login information of the user U. When the user U operates the input device 203 of the user terminal 2 to input a login ID and a password, and selects a predetermined icon (for example, a “send” icon) on the screen, the input attribute information becomes the user terminal 2 Are transmitted via the network 4 from the communication unit 201 (S201).

The control unit 308 of the server 3 determines whether the combination of the login ID and the password transmitted from the user terminal 2 matches the combination of the login ID and the password stored in the storage device 302 (S202). If the combination of the login ID and the password does not match (NO in S202), the control unit 308 returns to the operation of S201. A login error may be displayed on the display device 204 of the user terminal 2 when returning to the operation of S201. If the combination of the login ID and the password matches (YES in S202), the control unit 308 permits login.

When the user U operates the input device 203 of the user terminal 2 to execute creation of a new promotion (S203), the screen data generation unit 304 of the server 3 generates screen data for inputting basic information. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as an input screen of basic information shown in FIG. The user U operates the input device 203 of the user terminal 2 to input a promotion name and a monthly budget, and selects a performance indicator (S204). When the user U operates the input device 203 of the user terminal 2 and selects a predetermined icon (for example, "next" icon) on the screen, the input information is transmitted from the communication unit 201 of the user terminal 2 to the network 4 It is transmitted and stored in the storage device 302 of the server 3.

Next, the screen data generation unit 304 of the server 3 generates screen data for inputting the cooperation setting. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as an input screen of cooperation setting shown in FIG. The user U operates the input device 203 of the user terminal 2 to select the medium account type, and inputs the account ID and the account identification name (S205). When the user U operates the input device 203 of the user terminal 2 and selects a predetermined icon (for example, "next" icon) on the screen, the input information is transmitted from the communication unit 201 of the user terminal 2 to the network 4 It is transmitted and stored in the storage device 302 of the server 3.

Next, the screen data generation unit 304 of the server 3 generates screen data for inputting the setting of the use function. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as an input screen for setting of the use function shown in FIG. 7. The user U operates the input device 203 of the user terminal 2 to select the setting for the use function, and uses the advertisement to enter the URL of the web page of the focused commercial material for which the user U wants to be guided, A so-called landing page to be displayed when clicked is set (S206). When the user U operates the input device 203 of the user terminal 2 and selects a predetermined icon (for example, "next" icon) on the screen, the input information is transmitted from the communication unit 201 of the user terminal 2 to the network 4 It is transmitted and stored in the storage device 302 of the server 3.

Next, the screen data generation unit 304 of the server 3 generates screen data for inputting the setting of the product. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as an input screen of commercial material setting shown in FIG. The user U operates the input device 203 of the user terminal 2 to input a page URL, an identification name of a product, and a representative keyword related to the product (S207). When the user U operates the input device 203 of the user terminal 2 and selects a predetermined icon (for example, "next" icon) on the screen, the input information is transmitted from the communication unit 201 of the user terminal 2 to the network 4 It is transmitted and stored in the storage device 302 of the server 3.

Next, the screen data generation unit 304 of the server 3 generates screen data for confirming the setting. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as a setting confirmation screen shown in FIG. When an operation in which the user U operates the input device 203 of the user terminal 2 and clicks the “register” icon shown in FIG. 9 is received (YES in S208), the control unit 308 of the server 3 Promotion basic information is set by the contents displayed on the registration confirmation screen shown in FIG. Further, when the operation of clicking on the “edit” icon shown in FIG. 9 is received by operating the input device 203 of the user terminal 2 (NO in S208), the screen data generation unit 304 of the server 3 performs S204 to S207. Return to any of the operations to generate corresponding screen data.

In the operation described with reference to FIG. 18, the operation starts from the login, but if the user has already logged in, the operation may start from S203.

FIG. 19 is a flowchart illustrating an operation of delivery setting of the operation support apparatus according to the embodiment.
First, the user U operates the input device 203 of the user terminal 2 to access the server. When accessed from the user terminal 2, the screen data generation unit 304 of the server 3 generates screen data for inputting the login ID and the PW. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4.

The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as an input screen of login information of the user U. When the user U operates the input device 203 of the user terminal 2 to input a login ID and a password, and selects a predetermined icon (for example, a “send” icon) on the screen, the input attribute information becomes the user terminal 2 Are transmitted via the network 4 from the communication unit 201 (S301).

The control unit 308 of the server 3 determines whether the combination of the login ID and the password transmitted from the user terminal 2 matches the combination of the login ID and the password stored in the storage device 302 (S302). If the combination of the login ID and the password does not match (NO in S302), the control unit 308 returns to the operation in S301. Note that when returning to the operation of S301, a login error may be displayed on the display device 204 of the user terminal 2. If the combination of the login ID and the password matches (YES in S302), the control unit 308 permits login.

When the user U operates the input device 203 of the user terminal 2 to execute advertisement advertisement setting (S303), the screen data generation unit 304 of the server 3 generates screen data for inputting an advertisement medium. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as an input screen of a submission medium shown in FIG. The user U operates the input device 203 of the user terminal 2 to select a medium for posting an advertisement (S304). When the user U operates the input device 203 of the user terminal 2 and selects a predetermined icon (for example, "next" icon) on the screen, the input information is transmitted from the communication unit 201 of the user terminal 2 to the network 4 It is transmitted and stored in the storage device 302 of the server 3.

Next, the screen data generation unit 304 of the server 3 generates screen data for inputting a device. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as an input screen of the device shown in FIG. The user U operates the input device 203 of the user terminal 2 to input a device for posting an advertisement (S305). When the user U operates the input device 203 of the user terminal 2 and selects a predetermined icon (for example, "next" icon) on the screen, the input information is transmitted from the communication unit 201 of the user terminal 2 to the network 4 It is transmitted and stored in the storage device 302 of the server 3.

Next, the screen data generation unit 304 of the server 3 generates screen data for inputting a brand. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as an input screen of a brand shown in FIG. The user U operates the input device 203 of the user terminal 2 to input the brand name of the advertisement submission target (S306). When the user U operates the input device 203 of the user terminal 2 and selects a predetermined icon (for example, "next" icon) on the screen, the input information is transmitted from the communication unit 201 of the user terminal 2 to the network 4 It is transmitted and stored in the storage device 302 of the server 3.

Next, the screen data generation unit 304 of the server 3 generates screen data for inputting an advertisement placement area. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as an input screen of the advertisement placement area shown in FIG. The user U operates the input device 203 of the user terminal 2 and inputs an area for posting an advertisement (S307). When the user U operates the input device 203 of the user terminal 2 and selects a predetermined icon (for example, "next" icon) on the screen, the input information is transmitted from the communication unit 201 of the user terminal 2 to the network 4 It is transmitted and stored in the storage device 302 of the server 3.

Next, the screen data generation unit 304 of the server 3 generates screen data for creating an advertisement. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as a screen for creating an advertisement shown in FIG. The user U operates the input device 203 of the user terminal 2 to create a plurality of patterns of advertising sentences (S308). When the user U operates the input device 203 of the user terminal 2 and selects a predetermined icon (for example, "next" icon) on the screen, the input information is transmitted from the communication unit 201 of the user terminal 2 to the network 4 It is transmitted and stored in the storage device 302 of the server 3.

Next, the screen data generation unit 304 of the server 3 generates screen data for setting a keyword. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as a keyword setting screen shown in FIG. The user U operates the input device 203 of the user terminal 2 to set a keyword. (S309). When the user U operates the input device 203 of the user terminal 2 and selects a predetermined icon (for example, "next" icon) on the screen, the input information is transmitted from the communication unit 201 of the user terminal 2 to the network 4 It is transmitted and stored in the storage device 302 of the server 3. In addition, the control unit 310 determines whether the operation has ended (S310). If the operation has ended (YES in S310), the control unit 310 ends the operation. If the operation has not ended (NO in S310), the process returns to the operation in S304.

In the operation described with reference to FIG. 19, the operation starts from the login. However, when the user has already logged in, the operation may start from S303.

FIG. 20 is a flowchart showing an operation of keyword presentation of the operation support apparatus according to the embodiment.
First, the keyword presenting unit 303 confirms the quotient material registered by the user U in the quotient material registration setting of FIG. 8 (S401). Next, the keyword presentation unit 303 refers to the keywords stored in the storage device 302 to check tags (attributes) attached to the respective keywords (S402). Next, the keyword presentation unit 303 reads out the keyword to which the tag of the advertisement target (commercial material) is attached (S403).

Next, the keyword presentation unit 303 determines the display mode of the read keyword based on the tag (attribute) attached to the read keyword (S404). Specifically, the keyword presentation unit 303 classifies the keywords read in S403 by category based on the tags (attributes) assigned to the respective keywords, and further, tags assigned to the respective keywords within each category ( According to the attribute), it is determined to be further classified (grouped) and displayed (presented) in each category. In addition, the keyword presentation unit 303 is a tag (attribute) attached to the keyword, for example, a recommendation (recommendation), a normal proposal, an item that has been proposed but not selected, and an effect on an advertisement target (merchant) Depending on the priority with respect to, the mode (for example, size of display, color of display, shape of display, number of characters of text, font of characters, etc.) to be displayed differently is determined.

Next, the device type acquisition unit 305 acquires the type of device for displaying an advertisement (S405). The keyword presentation unit 303 determines whether the type of the device acquired in S405 is a smartphone (S406). If the type of the user terminal 2 is not a PC (NO in S406), that is, if the type of the user terminal 2 is a smartphone or a tablet, the keyword presentation unit 303 vertically layouts the display layout, that is, from the top to the bottom of the screen. The layout is determined such that the keywords are displayed (presented) in the order of main, sub, general / area (S407). In addition, when the type of the user terminal 2 is PC (YES in S406), the keyword presenting unit 303 horizontally lays out the display layout, that is, the keywords in the order of main, sub, general / area from left to right in the screen. The layout to be displayed (presented) is determined (S408).

Next, the keyword presentation unit 303 instructs the screen data generation unit 304 to display (present) the keyword read in S403 in the display mode determined in S404 and the display layout determined in S407 or S408 (S409) . The screen data generation unit 304 generates screen data based on an instruction from the keyword presentation unit 303. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed (presented) on the display device 204 as a screen for keyword setting shown in FIG. 15 (S410).

FIG. 21 is a flowchart showing an operation of displaying an input box of a keyword of the operation support apparatus according to the embodiment.
First, the screen data generation unit 304 of the server 3 generates screen data having a keyword input space for confirming an effect on an advertisement. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed (presented) as a screen having a keyword input space on the display device 204 (S501).

Next, when the user U operates the input device 203 of the user terminal 2 to input / confirm a keyword for which the effect on the advertisement is to be confirmed in the keyword input space, the input keyword is transmitted from the user terminal 2 to the server 3 And received (accepted) by the communication unit 301 of the server 3 (S502). The advertisement effect estimation unit 307 estimates an effect when the keyword received (accepted) by the communication unit 301 is applied to advertisement operation (S503). Specifically, based on the past data acquired by the advertisement effect confirmation unit 306, for example, based on the correlation between the executed measure and the effect actually confirmed by the advertisement effect confirmation unit 306, according to the input keyword Estimate the improvement effect.

The advertisement effect estimation unit 307 instructs the screen data generation unit 304 to display (present) the estimated improvement effect. The screen data generation unit 304 generates screen data in which the effect of the improvement measure is visualized based on the instruction of the advertisement effect estimation unit 307. The screen data generated by the screen data generation unit 304 is transmitted from the communication unit 301 to the user terminal 2 via the network 4. The screen data received by the communication unit 201 of the user terminal 2 is displayed on the display device 204 as a screen visualizing the effect of the improvement measure. Here, as a method of visualizing the effect of the improvement measure, for example, an indicator to be improved by executing the improvement measure may be highlighted.

As a highlighting method, for example, the display size and the font of the characters may be enlarged as the improvement degree increases, or the display color and the display shape may be changed according to the effect (the improvement degree of the index). You may Further, a circle graph indicating the degree of improvement may be displayed for each index, or the size of the tag may be changed according to the degree of improvement of the index. Note that the indicators before and after the execution of the improvement measure may be compared and displayed on the display device 204 of the user terminal 2. The comparison of the index before and after the improvement measure may be configured such that each index is displayed by various graphs (a bar graph, a line graph, a pie graph, etc.) and compared, or may be configured to simply list numerical values. .

As described above, the server 3 (operation support apparatus) of the present embodiment is an operation support apparatus that supports the operation of an advertisement. The server 3 of the present embodiment includes a keyword presenting unit 303 that classifies keywords into a plurality of categories and presents the keywords. That is, since the server 3 of the present embodiment classifies keywords into a plurality of categories and presents the keywords, the keywords to be selected for each category become clear, and the user U can easily select the keywords. Also, by combining keywords of different categories, keywords can be set more effectively. In addition, since keywords are selected from each category, it is possible to set a very balanced and effective keyword.

In addition, the keyword presentation unit 303 of the server 3 (operation support device) of the present embodiment further classifies and presents the keywords classified into a plurality of categories in each category according to the attribute of the keyword. That is, since the keywords classified into each category are further classified (grouped) in each group and presented, the user U selects a keyword from among the groups classified (grouped) in each group. You can select keywords more effectively. In addition, it is possible to set an even more balanced and effective keyword that is less likely to be biased in selecting keywords.

In addition, the server 3 (operation support device) of the present embodiment includes a device type acquisition unit 305 that acquires the type of a device for displaying an advertisement. Also, the keyword presentation unit 303 changes the presentation method according to the type of the device for displaying the advertisement. For this reason, depending on the characteristics of the device, for example, whether it is provided with a vertically long monitor (display device) or a horizontally long monitor, or depending on whether the screen is vertically oriented or horizontally oriented, etc. It becomes possible. For this reason, the convenience is improved because the user U is easy to see and is easy to use.

Moreover, the keyword presentation part 303 of the server 3 (operation assistance apparatus) of this embodiment presents in a different aspect according to the attribute of a keyword. That is, the keyword presentation unit 303 presents in a different manner according to the attribute of the keyword, for example, recommendation (recommendation), normal proposal, or one that has been proposed but not selected. Therefore, it functions as reference information or navigation when the user U selects a keyword. As a result, even if the user U has little experience in operating a listing advertisement, the user can understand and appropriately select the characteristic of the keyword to be presented, so that the keyword can be selected efficiently and effectively.

Moreover, the keyword presentation part 303 of the server 3 (operation assistance apparatus) of this embodiment presents a keyword based on an advertisement object (quotient material). For this reason, it is possible to select an appropriate keyword according to the advertisement target (commercial item).

Moreover, the keyword presentation part 303 of the server 3 (operation assistance apparatus) of this embodiment presents a keyword in a different aspect according to the priority with respect to the effect to an advertisement. Therefore, it functions as reference information or navigation when the user U selects a keyword. As a result, even if the user U has poor experience in operating a listing advertisement, the user can understand the priority of presented keywords and appropriately select the keywords, so that keywords can be selected efficiently and effectively.

In addition, the server 3 (operation support device) of the present embodiment includes a screen data generation unit 304 that generates screen data having a keyword input space for confirming an effect on an advertisement. That is, when the user U selects a keyword, an effect (improvement of the index) can be obtained in advance, so that the user U can select a keyword while referring to the information. In addition, since it is possible to know in advance whether or not the target index (for example, the click rate) is improved, it is possible to suppress trial and error in the selection of keywords.

In addition, the operation support method of the present embodiment is an operation support method for supporting the operation of an advertisement, and includes a step in which the keyword presenting unit classifies keywords into a plurality of categories and presents the keywords.

Further, the operation support program of the present embodiment is an operation support program for supporting the operation of an advertisement, and operates a computer as a keyword presentation unit that classifies keywords into a plurality of categories and presents the keywords.

(Other embodiments)
The present invention is not limited to the structures and shapes of the respective embodiments described above, and can be appropriately changed in design and embodied without departing from the scope of the invention. For example, the setting of the user U may be evaluated. For example, when the user U sets advertisement advertisement independently without executing the improvement measure, the improvement effect (the improvement degree of the index) by the unique setting by the user U and the improvement measure proposed by the device type acquisition unit 305 The improvement effect (degree of improvement of indicator) is compared, and the improvement effect (degree of improvement of indicator) of user U's own setting is given high evaluation for the part where the improvement effect is high, and proposed by device type acquisition unit 305 As the improvement effect by the improvement measure (the improvement degree of the index) gives lower evaluation to the part where the improvement effect is high, it should take the measure in this way, so as to make a proposal to the user U It may be configured.

Further, in the above embodiment, the operation support apparatus, the operation support method, and the operation support program of the present invention have been described by taking a listing advertisement as an example. However, the present invention is not limited to listing advertisements, and is an invention applicable to advertisements by other methods, such as display advertisements and advertisements displayed in SNS.

As described above, the present invention can provide an operation support apparatus, an operation support method, and an operation support program that can support the setting of keywords for products.

1 operation support system 2 user terminal 3 server (operation support device)
4 network 201 communication unit 202 storage device 203 input device 204 display device 205 control unit 301 communication unit 302 storage device 303 keyword presentation unit 304 screen data generation unit 305 device type acquisition unit 306 advertisement effect confirmation unit 307 advertisement effect estimation unit 308 control unit

Claims (9)

1. An operation support device that supports the operation of advertisements,
   An operation support apparatus comprising: a keyword presentation unit that classifies and presents the keywords into a plurality of categories.
2. The keyword presentation unit
   The operation support apparatus according to claim 1, wherein the keywords classified into the plurality of categories are further classified and presented in each category according to an attribute of the keyword.
3. A type acquisition unit that acquires a type of a device for displaying the advertisement;
   The keyword presentation unit
   The operation support apparatus according to claim 1, wherein a method of the presentation is changed according to a type of a device for displaying the advertisement.
4. The keyword presentation unit
   The operation support device according to claim 1, wherein the operation support device is presented in a different mode according to the attribute of the keyword.
5. The keyword presentation unit
   The operation support apparatus according to claim 1, wherein the keyword is presented based on the advertisement target.
6. The keyword presentation unit
   The operation support device according to claim 1, wherein the keyword is presented in a different manner in accordance with a priority for an effect on the advertisement.
7. 2. The operation support apparatus according to claim 1, further comprising a screen data generation unit generating screen data having a keyword input space for confirming an effect on the advertisement.
8. An operation support method for supporting the operation of advertisements,
   The operation support method characterized in that the keyword presenting unit has a step of classifying and presenting the keywords into a plurality of categories.
9. An operation support program that supports the operation of advertisements, and
   Computer,
   An operation support program characterized by causing the keywords to operate as a keyword presentation unit that classifies and presents the keywords into a plurality of categories.
   
   

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