WO2019035959A1

WO2019035959A1 - Customizing a pizza order

Info

Publication number: WO2019035959A1
Application number: PCT/US2018/000234
Authority: WO
Inventors: Keith FAIGIN
Original assignee: Little Caesar Enterprises, Inc.
Priority date: 2017-08-15
Filing date: 2018-08-15
Publication date: 2019-02-21

Abstract

A method for customizing a pizza order using an application is provided. The method includes receiving customer information and executing a pizza assembly application having a pizza assembly window and a pizza topping selection window associated with at least one pizza order. The pizza assembly window has at least one pizza image and the pizza topping selection window has at least one pizza topping image. The pizza assembly application is configured to: receive at least one pizza topping selection input of the at least one pizza topping image, the at least one pizza topping selection input defining at least one selected pizza topping; display a custom pizza view of the at least one pizza image with the at least one selected pizza topping; and communicate the custom pizza view as an at least one pizza order.

Description

Customizing a Pizza Order

TECHNICAL FIELD

[0001] This disclosure relates to a system and a method of customizing a pizza order or more particularly to building a custom pizza order using an application. BACKGROUND

[0002] Applications, such as mobile applications or web-based applications, are types of software developed for specific functionality. For example, mobile applications, unlike integrated software systems, have isolated or limited software functionality to streamline compatibility with mobile devices. Applications may be developed to take into account an application user or features of an application device. For example, features of an application device may include size, shape, hardware (e.g., processing speed and memory), or communication capability (e.g., wireless connections, mobile data, global positioning, etc.). The design of applications may vary depending on whether the application is a native application designed for a specific application device system, a web-based application that communicates via the Internet and stores content on a remote server, or a hybrid application that combines native and web-based application elements. With popular applications today, the application device user may perform a wide array of lifestyle functions, such as navigation, communication with friends, organization of finances, arrangement of transit, and acquisition of goods and services.

[0003] Today application devices, such as mobile devices and personal computers, provide a user with vast amounts of computing power at his or her fingertips. With this computing power, the retail industry has transformed shopping into a virtual experience. The user may shop, place an order, and await delivery without traveling to a brick-and- mortar store. The application device has brought a level of convenience to the user that eliminates time spent waiting in line, traveling, or ordering goods and services at a point of sale. For the application device, all of this is possible through use of the application. While known systems and methods of applications have proven acceptable for their intended purpose, a continuous need for improvement in the relevant art remains. SUMMARY

[0004] One aspect of the disclosure provides a method for customizing a pizza order using an application. The method includes receiving, at data processing hardware, customer information and executing, at the data processing hardware, a pizza assembly application configured to display on a display screen in communication with the data processing hardware a graphical user interface having a pizza assembly window associated with at least one pizza order. The pizza assembly window has at least one pizza image and at least one pizza topping image. The pizza assembly application is configured to: receive, in the pizza assembly window, at least one pizza topping selection input of the at least one pizza topping image, the at least one pizza topping selection input defining at least one selected pizza topping; display, in the graphical user interface, a custom pizza view of the at least one pizza image, the at least one pizza image displayed in the custom pizza view with the at least one selected pizza topping; and communicate, from the graphical user interface, the at least one pizza order corresponding to the custom pizza view. For example, the at least one pizza topping selection input may be drag and drop gesture.

[0005] Implementations of the disclosure may include one or more of the following optional features. In some implementations, at least one pizza image represents portions of the at least one pizza order. The pizza assembly application may be further configured to: receive, in the pizza assembly window, an input gesture; and display, in the graphical user interface, the custom pizza view of the at least one pizza image. The at least one pizza image may represent portions of the custom pizza order.

[0006] In some examples, the input gesture is a multi-touch gesture. The data processing hardware may include a vibration sensor. The pizza assembly application may be further configured to: receive, in the pizza assembly window, a vibration gesture; and display, in the graphical user interface, the custom pizza view of the at least one pizza image. The at least one pizza image may represent movement of the custom pizza order in response to the vibration gesture. The movement may be at least one of shaking the custom pizza order or tossing the custom pizza order. In some implementations, the pizza assembly application is configured to: receive, in the pizza assembly window, an input gesture; and display, in the graphical user interface, the custom pizza view of the at least one pizza image. The at least one pizza image representing portions of the custom pizza order in response to the input gesture.

[0007] Another aspect of the disclosure provides a system for customizing a pizza order using an application. The system includes data processing hardware and memory hardware in communication with the data processing hardware. The memory hardware stores instructions that when executed on the data processing hardware cause the data processing hardware to perform operations. The operations include receiving, at data processing hardware, customer information and executing, at the data processing hardware, a pizza assembly application configured to display on a display screen in communication with the data processing hardware a graphical user interface having a pizza assembly window associated with at least one pizza order. The pizza assembly window has at least one pizza image and at least one pizza topping image. The pizza assembly application is configured to: receive, in the pizza assembly window, at least one pizza topping selection input of the at least one pizza topping image, the at least one pizza topping selection input defining at least one selected pizza topping; display, in the graphical user interface, a custom pizza view of the at least one pizza image, the at least one pizza image displayed in the custom pizza view with the at least one selected pizza topping; and communicate, from the graphical user interface, the at least one pizza order corresponding to the custom pizza view.

[0008] This aspect may include one or more of the following optional features. In some implementations, at least one pizza image represents portions of the at least one pizza order. The pizza assembly application may be further configured to: receive, in the pizza assembly window, an input gesture; and display, in the graphical user interface, the custom pizza view of the at least one pizza image, The at least one pizza image may represent portions of the custom pizza order.

[0009] In some examples, the input gesture is a multi-touch gesture. The pizza assembly application may also be configured to: receive, in the pizza assembly window, a vibration gesture; and display, in the graphical user interface, the custom pizza view of the at least one pizza image. The at least one pizza image may represent movement of the custom pizza order in response to the vibration gesture. The movement may be at least one of shaking the custom pizza order or tossing the custom pizza order. The pizza assembly may also be configured to: receive, in the pizza assembly window, an input gesture; and display, in the graphical user interface, the custom pizza view of the at least one pizza image. The at least one pizza image may represent portions of the custom pizza order in response to the input gesture.

[0010] Yet another aspect of the disclosure provides a user device including a display, data processing hardware in communication with the display and memory hardware in communication with the data processing hardware. The memory hardware stores instructions that when executed on the data processing hardware cause the data processing hardware to perform operations. The operations include receiving, at data processing hardware, customer information and executing, at the data processing hardware, a pizza assembly application configured to display on a display screen in communication with the data processing hardware a graphical user interface having a pizza assembly window associated with at least one pizza order. The pizza assembly has at least one pizza image and at least one pizza topping image. The pizza assembly application is configured to: receive, in the pizza assembly window, at least one pizza topping selection input of the at least one pizza topping image, the at least one pizza topping selection input defining at least one selected pizza topping; display, in the graphical user interface, a custom pizza view of the at least one pizza image, the at least one pizza image displayed in the custom pizza view with the at least one selected pizza topping; and communicate, from the graphical user interface, the at least one pizza order corresponding to the custom pizza view.

[0011] Implementations of the disclosure may include one or more of the following optional features. In some implementations, the at least one pizza image represents portions of the at least one pizza order. The pizza assembly application may be further configured to: receive, in the pizza assembly window, an input gesture and display, in the graphical user interface, the custom pizza view of the at least one pizza image. The at least one pizza image may represent portions of the custom pizza order. The input gesture may be a multi-touch gesture. The data processing hardware may include a vibration sensor.

[0012] In some examples, the pizza assembly application is configured to: receive, in the pizza assembly window, a vibration gesture and display, in the graphical user interface, the custom pizza view of the at least one pizza image. The at least one pizza image may represent movement of the custom pizza order in response to the vibration gesture. The movement may be at least one of shaking the custom pizza order or tossing the custom pizza order. The pizza assembly application may be further configured to: receive, in the pizza assembly window, an input gesture; and display, in the graphical user interface, the custom pizza view of the at least one pizza image, the at least one pizza image representing portions of the custom pizza order in response to the input gesture.

[0013] The details of one or more implementations of the disclosure are set forth in the accompanying drawings and the description below. Other aspects, features, and advantages will be apparent from the description and drawings, and from the claims.

DESCRIPTION OF DRAWINGS

[0014] FIG. 1 is a schematic view of an example pizza order environment.

[0015] Fig. 2A is a schematic view of an example user interface.

[0016] FIG. 2B is a schematic view of another example of the user interface.

[0017] FIG. 2C is a schematic view of another example of the user interface.

[0018] FIG. 3 is a schematic view of an example gesture within the pizza order environment.

[0019] FIG. 4A is a schematic view of another example gesture within the pizza order eiiv ii uiiiiieiil.

[0020] FIG. 4B is a schematic view of the gesture of FIG. 4 A at a later interval of time.

[0021] FIG. 4C is a schematic view of portions of a pizza order within the pizza order environment.

[0022] FIG. 5 is a schematic view of an example computing device that may be used to implement the systems and methods described herein. [0023] FIG. 6 is an example flow diagram of a pizza order environment.

[0024] Like reference symbols in the various drawings indicate like elements.

DETAILED DESCRIPTION

[0025] FIG. 1 is schematic view of an example pizza order environment 100. The pizza order environment 100 includes at least a user 10, an application device 12, a pizza retailer 20, and at least one custom pizza 30. The user 10 is a customer who wants to purchase the at least one custom pizza 30 from the pizza retailer 20. The pizza retailer 20 is a retailer that produces and sells pizza to customers, such as a pizza restaurant, a pizza delivery company, or a general restaurant that produces and sells pizzas. The application device 12 of the user 10 includes a pizza assembly application 200 installed on the application device 12. The application device 12 may be a mobile phone, tablet, laptop, personal computer, or computer workstation. The pizza assembly application 200 is a mobile application capable of communicating a pizza order 14 to the pizza retailer 20. The pizza assembly application 200 allows the user 10 to design the at least one custom pizza 30 with an array of ingredients of the pizza retailer 20. The pizza assembly application 200 may communicate with the pizza retailer 20 to reflect real-time or near real-time availability of ingredients of the pizza retailer 20. In other words, the pizza retailer 20 may control ingredients reflected within the pizza assembly application 200. As an example, the pizza retailer 20 communicates to the pizza assembly application 200 a list of available pizza crusts (e.g., round, thin, deep dish, stuffed crust, etc.) Based on the array of ingredients, the user 10 places the pizza order 14 to the pizza retailer 20 and the pizza retailer 20 produces the at least one custom pizza 30 according to the pizza order 14. The user 10 may then receive the at least one custom pizza 30 by delivery or by pick up. In some examples, the user 10 may order the at least one custom pizza 30 via the application device 12 while dining at the pizza retailer 20.

[0026] The pizza order 14 includes the design of the at least one custom pizza 30 as well as customer information. The user 10 may input the customer information into the pizza assembly application 200 or the pizza assembly application 200 may be configured to have permission to synchronize with the application device 12 to acquire the customer information from information within the application device 12. In some examples, the pizza assembly application 200 includes a customer information prompt or a billing information prompt to receive the customer information. Additionally or alternatively, the user 10 of the pizza assembly application 200 permits the pizza assembly application 200 to acquire the customer information. For example, the pizza assembly application 200 receives permission to acquire the customer information upon installation, first use, or during use.

[0027] In some examples, the user 1 0 places the pizza order 14 using the pizza assembly application 200 on the application device 12 and the pizza retailer 20 receives the pizza order 14 at a processing system 22. To receive the pizza order 14 at the processing system 22, the application device 12 communicates application data corresponding to the pizza order 14 to a server 24 connected to a network 26. The processing system 22 is configured to communicate with the server 24 and/or the network 26 to receive the application data corresponding to the pizza order 14. The processing system 22 includes at least data processing hardware 22, 22a and memory hardware 22, 22b. Some examples of the processing system 22 may be a point-of-sale system, a laptop, a desktop, or any device configured to access the application data from application device 12. Additionally or alternatively, the processing system 22 includes a retail screen 28 such that the processing system 22 instructs the retail screen 28 to display the pizza order 14; thus, bypassing the point-of-sale system at the pizza retailer 20.

[0028] The pizza assembly application 200 has several advantages. Some advantages of the pizza assembly application 200 include that the pizza retailer 20 may allocate less time to a point-of-sale receipt of pizza orders 14 or that the pizza retailer 20 can reallocate labor resources to pizza making activities. These advantages may allow the pizza retailer 20 to potentially increase pizza making output or reduce a total time (i.e. time from receipt of order to providing the user 10 with the at least one custom pizza 30). Similarly, some advantages to the user 10 are a reduction of time spent waiting in line, traveling, or placing the pizza order 14. Additionally, the pizza assembly application 200 attempts to model a realistic looking custom pizza 30 in such a way that the user 10 may visualize a pizza order 14 of a custom pizza 30 because each selected topping T is visible regardless of the combination of toppings T.

[0029] Referring to FIG. 2A, the pizza assembly application 200 is configured to display on a display screen 16 a graphical user interface 210 having a pizza assembly window 220 associated with at least one pizza order 14. The pizza assembly window 220 has at least one pizza image 222 and at least one pizza topping image 224. The pizza assembly application 200 is configured to receive at least one topping selection input IT of the at least one pizza topping image 224. The at least one topping selection input IT defines at least one selected pizza topping ST. In some examples, the pizza assembly window 220 includes a pizza topping selection window 226. The pizza topping selection window 226 includes pizza topping images 224 corresponding to each topping T offered by the pizza retailer 20. In some examples, the pizza topping selection window 226 includes pizza topping images 224 corresponding to each topping T currently available at pizza retailer 20. The pizza topping selection window 226 may include n number of pizza topping images 224, 224i_-n. The at least one topping selection input ST enables the user 10 to select toppings T that the user 10 wants the pizza retailer 20 to place on the at least one custom pizza 30 corresponding to the at least one pizza order 14.

[0030] Referring to FIG. 2B, the pizza assembly application 200 is configured to display the at least one pizza topping image 224 on the at least one pizza image 222 in the custom pizza view 230 when the pizza assembly application 200 receives the at least one pizza topping selection input S r. In some implementations, the pizza assembly application 200 is configured to depict the at least one pizza topping image 224

corresponding to the at least one topping selection input ST moving between the pizza topping panel 226 and the at least one pizza image 222. For example, the pizza assembly application 200 is configured to display the at least one pizza topping image 224

corresponding to the at least one topping selection input ST as though the at least one pizza topping image 224 is being dragged along a topping path Tp from the pizza topping panel 226 to the at least one pizza image 222 in the custom pizza view 230. In some examples, to depict the at least one pizza topping image 224 corresponding to the at least one pizza topping selection input ST moving between the pizza topping panel 226 and the at least one pizza image 222, the user 10 maintains contact with a surface of the display screen 16 of the application device 12. Additionally or alternatively, the user 10 may drag the at least one pizza topping image 224 to a side of the at least one pizza image 222 to place a topping T corresponding to the at least one pizza topping image 224 on a portion of the at least one pizza image 222 (e.g., the portion at the side where the user 10 drags the at least one pizza topping image 224). In other implementations, if the user 10 wants the custom pizza 30 to include extra of at least one topping T, the user 10, as the at least one topping selection input ST, double taps on at least one topping image 224 corresponding to the at least one topping T. The double tap topping selection input ST incorporates extra of the double tapped topping T on the at least one pizza image 222.

[0031] FIG. 2C is an example of the pizza assembly application 200 displaying a custom pizza view 230 of the at least one pizza image 222. The custom pizza view 230 displays the at least one pizza image 222 with at least one selected pizza topping ST. For example, the custom pizza view 230 of FIG. 2C includes three toppings T as the selected pizza toppings ST for the custom pizza 30 represented by pizza topping images 224 of tomatoes, mushrooms, and pepperonis. In some examples, the pizza assembly window 220 within the graphical user interface 210 includes a pizza order selection button 240. The pizza order selection button 240 is configured to place the pizza order 14 to the pizza retailer 20. For example, when the user 10 completes the pizza order 14 of the at least one custom pizza 30, the pizza assembly application 200 communicates the at least one pizza order 14 corresponding to the custom pizza view 230. The processing system 22 of the pizza retailer 20 is configured to receive the at least one pizza order 14 upon selection of the pizza order selection button 240.

[0032] FIGS. 3, 4A, and 4B are example gestures G within the pizza order environment 100. Generally, an application device 12 may receive gestures G to perform a variety of functionality for the application device 12. The gestures G may be touch gestures to the surface of the display screen 16, such as a tap gesture, a drag gesture, a pinch gesture, a spread gesture, a press and tap gesture, or a rotate gesture. In some examples, the gestures G provide input for the application device 12 and/or the pizza assembly application 200 of the application device 12 such that the gestures G are input gestures Gi. In some implementations, the input gesture Gi is a multi-touch gesture. The multi-touch gesture is a gesture G to the surface of the display screen 16 at more than one contact point. Some examples of the multi-touch gesture are the pinch gesture where at least two contact points converge together and the spread gesture where at least two contact points diverge from a central contact point.

[0033] Additionally or alternatively, the gestures G may be motion gestures GM to the application device 12. In some examples, such as a mobile device, the application device 12 includes a vibration sensor, such as an accelerometer, within hardware of the application device 12. The vibration sensor can detect changes in orientation to the application device 12 such that the hardware of the application device 12 may interpret when the application device 12 is subject to motion gestures GM. In some examples, the motion gesture GM is a rotation gesture GMr or a vibration gesture GMV.

[0034] FIG. 3 is an example of the application device 12 receiving a motion gesture GM where the motion gesture GM is a vibration gesture GMV. When the pizza assembly application 200 receives the vibration gesture G, GMV, the pizza assembly application 200 is configured to display a movement M of the at least one pizza image 222 of the pizza order 14 in the custom pizza view 230. In some examples, in response to the vibration gesture G, GMV , the movement M that the pizza assembly application 200 displays is the pizza image 222 being tossed. In some implementations, in response to the vibration gesture G, GMV, the movement M that the pizza assembly application 200 displays is the pizza image 222 being shaken. For example, when the pizza assembly application 200 displays the pizza image 222 being shaken, at least one pizza topping image 224 is depicted to change positions on the pizza image 222. In other implementations, in response to the vibration gesture G, GMV, the pizza assembly application 200 randomizes the at least one pizza image 222 with pizza toppings T.

[0035] FIGS. 4A-4C are examples of the pizza image 222 split into portions of the at least one pizza order 14. The pizza image 222 may be split into portions (e.g., 222a-b) of the at least one pizza order 14 to accommodate for a user 1 0 who wants different toppings T on different portions of the custom pizza 30. For example, the user 10 wants to place at least one pizza order 14 of half pepperoni and half sausage. To split the pizza image 222 into portions, the pizza assembly application 200 receives an input at the graphical user interface 210. The input may be a gesture input G, Gi or a keystroke input from the application device 12. For example, as previously discussed, the user 10 may drag at least one topping image 224 to a side of the at least one pizza image 222 to split the at least one pizza image 222 into portions to construct with toppings T, such as the topping T corresponding to the dragged at least one topping image 224.

[0036] FIGS 4A-4B are examples of a spread gesture as an input gesture G, Gi to split the pizza image 222 into portions 222a and 222b. In FIG. 4A, the pizza assembly application 200 receives an input gesture G, Gn . The input gesture G, Gn is a first stage of the spread gesture as the surface of the display screen 16 receives multi-touch contact near a central contact point Cp in a portion of the pizza assembly window 220

corresponding to the custom pizza view 230. FIG. 4B is an example of a second stage of the spread gesture as the input gesture Gi, G12 where the multi-touch contact near the central point Cp diverges from the central point Cp outward. As the multi-touch contact of the input gesture Gi transitions from the first stage of the input gesture G, G11 to the second stage of the input gesture Gi, G12, the graphical user interface 210 depicts the at least one pizza image 222 splitting into portions (e.g, 222, 222a-b) within the custom pizza view 230. With the at least one pizza image 222 split into portions 222, 222a-b, the user 10 may assemble the pizza order 14 in portions 222, 222a-b such that each portion (e.g., 222a or 222b) has different toppings T. For example, in FIG. 4C, the portion 222, 222a has toppings T represented by pizza topping images 224 of pepperonis and mushrooms while the portion 222, 222b has vegetable toppings T represented by pizza topping images 224 of tomatoes, onions, olives, and peppers.

[0037] Additionally or alternatively, the processing system 22 of the pizza retailer 20 is configured to receive the at least one pizza order 14 from the pizza assemhly application 200. In some examples, the processing system 22 cross-references each pizza topping image 224 of the at least one pizza order 14 to a pizza topping image database such that the processing system 22 may communicate the at least one pizza order 14 to a pizza maker of the pizza retailer 20. The at least one pizza order 14 from the pizza assembly application 200 may include pizza order data corresponding to the pizza order 14. The pizza order data may be a list of pizza toppings T corresponding to the selected pizza toppings of the custom pizza 30 of the pizza order 14 within the pizza assembly application 200. For example, the processing system 22 instructs a retail screen 28 to display the list of pizza toppings T related to the pizza order 14 for the pizza retailer 20. In some examples, the processing system 22 of the pizza retailer 20 also communicates with the pizza assembly application 200 in real-time or at certain intervals to inform the pizza assembly application 200 of toppings T that are available (in-stock) or unavailable (out-of-stock). Accordingly, the pizza assembly application 200 may continually or at certain intervals update the pizza topping selection window 224 to reflect the availability of toppings T at the pizza retailer 20.

[0038] FIG. 5 is schematic view of an example computing device 500 that may be used to implement the systems and methods described in this document. The computing device 500 is intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The components shown here, their connections and relationships, and their functions, are meant to be exemplary only, and are not meant to limit implementations of the inventions described and/or claimed in this document.

[0039] The computing device 500 includes a processor 510, memory 520, a storage device 530, a high-speed interface/controller 540 connecting to the memory 520 and high-speed expansion ports 550, and a low speed interface/controller 560 connecting to a low speed bus 570 and a storage device 530. Each of the components 510, 520, 530, 540, 550, and 560, are interconnected using various busses, and may be mounted on a common motherboard or in other manners as appropriate. The processor 510 can process instructions for execution within the computing device 500, including instructions stored in the memory 520 or on the storage device 530 to display graphical information for a graphical user interface (GUI) on an external input/output device, such as display 580 coupled to high speed interface 540. In other implementations, multiple processors and/or multiple buses may be used, as appropriate, along with multiple memories and types of memory. Also, multiple computing devices 500 may be connected, with each device providing portions of the necessary operations (e.g., as a server bank, a group of blade servers, or a multi-processor system).

[0040] The memory 520 stores information non-transitorily within the computing device 500. The memory 520 may be a computer-readable medium, a volatile memory unit(s), or non-volatile memory unit(s). The non-transitory memory 520 may be physical devices used to store programs (e.g., sequences of instructions) or data (e.g., program state information) on a temporary or permanent basis for use by the computing device 500. Examples of non-volatile memory include, but are not limited to, flash memory and read-only memory (ROM) / programmable read-only memory (PROM) / erasable programmable read-only memory (EPROM) / electronically erasable programmable readonly memory (EEPROM) (e.g., typically used for firmware, such as boot programs). Examples of volatile memory include, but are not limited to, random access memory (RAM), dynamic random access memory (DRAM), static random access memory (SRAM), phase change memory (PCM) as well as disks or tapes.

[0041] The storage device 530 is capable of providing mass storage for the computing device 500. In some implementations, the storage device 530 is a computer- readable medium. In various different implementations, the storage device 530 may be a floppy disk device, a hard disk device, an optical disk device, or a tape device, a flash memory or other similar solid state memory device, or an array of devices, including devices in a storage area network or other configurations. In additional implementations, a computer program product is tangibly embodied in an information carrier. The computer program product contains instructions that, when executed, perform one or more methods, such as those described above. The information carrier is a computer- or machine-readable medium, such as the memory 520, the storage device 530, or memory on processor 510.

[0042] The high speed controller 540 manages bandwidth-intensive operations for the computing device 500, while the low speed controller 560 manages lower bandwidth- intensive operations. Such allocation of duties is exemplary only. In some

implementations, the high-speed controller 540 is coupled to the memory 520, the display 580 (e.g., through a graphics processor or accelerator), and to the high-speed expansion ports 550, which may accept various expansion cards (not shown). In some

implementations, the low-speed controller 560 is coupled to the storage device 530 and a low-speed expansion port 590. The low-speed expansion port 590, which may include various communication ports (e.g., USB, Bluetooth, Ethernet, wireless Ethernet), may be coupled to one or more input/output devices, such as a keyboard, a pointing device, a scanner, or a networking device such as a switch or router, e.g., through a network adapter.

[0043] The computing device 500 may be implemented in a number of different forms, as shown in the figure. For example,. it may be implemented as a standard server 500a or multiple times in a group of such servers 500a, as a laptop computer 500b, or as part of a rack server system 500c.

[0044] FIG. 6 illustrates a method 600 for customizing a pizza order 14 using an application 200. At block 610, the method 600 includes receiving, at data processing hardware 22, 22a, customer information. At block 620, the method 600 includes executing, at the data processing hardware 22, 22a, a pizza assembly application 200 configured to display on a display screen 16 in communication with the data processing hardware 22, 22a, a graphical user interface 210 having a pizza assembly window 220 associated with at least one pizza order 14. The pizza assembly window 220 has at least one pizza image 222 and at least one pizza topping image 224. At block 622, the pizza assembly application 200 is configured to receive, in the pizza assembly window 220, at least one pizza topping selection input ST of the at least one pizza topping image 224, the at least one pizza topping selection input ST defining at least one selected pizza topping ST. At block 624, the pizza assembly application 200 is configured to display, in the graphical user interface 210, a custom pizza view 230 of the at least one pizza image 222, the at least one pizza image 222 displayed in the custom pizza view 230 with the at least one selected pizza topping ST. At block 626, the pizza assembly application 200 is configured to communicate, from the graphical user interface 210, the at least one pizza order 14 corresponding to the custom pizza view 230. Additionally or alternatively, the method may include receiving, at the data processing hardware, a list of toppings represented by the at least one topping image 224. The list of toppings may be received from the pizza retailer 20 and may relate to topping availability at the pizza retailer 20.

[0045] In some implementations, at least one pizza image 222 represents portions of the at least one pizza order 14. The pizza assembly application 200 may be further configured to: receive, in the pizza assembly window 220, an input gesture Gi; and display, in the graphical user interface 210, the custom pizza view 230 of the at least one pizza image 222. The at least one pizza image 222 may represent portions of the custom pizza order 14.

[0046] In some examples, the input gesture Gi is a multi-touch gesture. The data processing hardware 200 may include a vibration sensor. The pizza assembly application 200 may be further configured to: receive, in the pizza assembly window 220, a vibration gesture; and display, in the graphical user interface 210, the custom pizza view 230 of the at least one pizza image 222. The at least one pizza image 222 may represent movement of the custom pizza order 14 in response to the vibration gesture G, GMV. The movement may be at least one of shaking the custom pizza order 14 or tossing the custom pizza order 14. In some implementations, the pizza assembly application 200 is configured to: receive, in the pizza assembly window 220, an input gesture Gi; and display, in the graphical user Interface 210, the custom pizza view 3U ol the at least one pizza image 222. The at least one pizza image 222 representing portions of the custom pizza order 14 in response to the input gesture Gi.

[0047] Various implementations of the systems and techniques described herein can be realized in digital electronic and/or optical circuitry, integrated circuitry, specially designed ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various implementations can include implementation in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, coupled to receive data and instructions from, and to transmit data and instructions to, a storage system, at least one input device, and at least one output device. [0048] These computer programs (also known as programs, software, software applications or code) include machine instructions for a programmable processor, and can be implemented in a high-level procedural and/or object-oriented programming language, and/or in assembly/machine language. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, non- transitory computer readable medium, apparatus and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.

[0049] The processes and logic flows described in this specification can be performed by one or more programmable processors executing one or more computer programs to perform functions by operating on input data and generating output. The processes and logic flows can also be performed by special purpose logic circuitry, e.g., an FPGA (field programmable gate array) or an ASIC (application specific integrated circuit). Processors suitable for the execution of a computer program include, by way of example, both general and special purpose microprocessors, and any one or more processors of any kind of digital computer. Generally, a processor will receive instructions and data from a read only memory or a random access memory or both. The essential elements of a computer are a processor for performing instructions and one or more memory devices for storing instructions and data. Generally, a computer will also include, or be operatively coupled to receive data from or transfer data to, or both, one or more mass storage devices for storing data, e.g., magnetic, magneto optical disks, or optical disks. However, a computer need not have such devices. Computer readable media suitable for storing computer program instructions and data include all forms of non-volatile memory, media and memory devices, including by way of example semiconductor memory devices, e.g., EPROM, EEPROM, and flash memory devices; magnetic disks, e.g., internal hard disks or removable disks; magneto optical disks; and CD ROM and DVD-ROM disks. The processor and the memory can be supplemented by, or incorporated in, special purpose logic circuitry.

[0050] To provide for interaction with a user, one or more aspects of the disclosure can be implemented on a computer having a display device, e.g., a CRT (cathode ray tube), LCD (liquid crystal display) monitor, or touch screen for displaying information to the user and optionally a keyboard and a pointing device, e.g., a mouse or a trackball, by which the user can provide input to the computer. Other kinds of devices can be used to provide interaction with a user as well; for example, feedback provided to the user can be any form of sensory feedback, e.g., visual feedback, auditory feedback, or tactile feedback; and input from the user can be received in any form, including acoustic, speech, or tactile input. In addition, a computer can interact with a user by sending documents to and receiving documents from a device that is used by the user; for example, by sending web pages to a web browser on a user's client device in response to requests received from the web browser.

[0051] A number of implementations have been described. Nevertheless, it will be understood that various modifications may be made without departing from the spirit and scope of the disclosure. Accordingly, other implementations are within the scope of the following claims.

Claims

WHAT IS CLAIMED IS:

1 . A method comprising:

receiving, at data processing hardware, customer information; and

executing, at the data processing hardware, a pizza assembly application configured to display on a display screen in communication with the data processing hardware a graphical user interface having a pizza assembly window and a pizza topping selection window associated with at least one pizza order, the pizza assembly window having at least one pizza image and the pizza topping selection window having at least one pizza topping image, wherein the pizza assembly application is configured to:

receive, in the pizza topping selection window, at least one pizza topping selection input of the at least one pizza topping image, the at least one pizza topping selection input defining at least one selected pizza topping;

display, in the pizza assembly window, a custom pizza view of the at least one pizza image with the at least one selected pizza topping; and

communicate, from the graphical user interface, the custom pizza view as an at least one pizza order.

2. The method of Claim 1, wherein the at least one pizza image represents portions of the at least one pizza order.

3. The method of Claim 1 , further comprising, receiving a list of at least one topping represented by the at least one pizza topping image.

4. The method of Claim 3, wherein the list corresponds to at least one available topping.

5. The method of Claim 1 , wherein the pizza assembly application is further configured to: receive, in the pizza assembly window, an input gesture directed toward the at least one pizza image; and

display, in the graphical user interface, separating the at least one pizza image into at least two portions in the custom pizza view in response to the input gesture.

6. The method of Claim 5, wherein the input gesture is a multi-touch gesture.

7. The method of Claim 1 , wherein the data processing hardware comprises a vibration sensor.

8. The method of Claim 7, wherein the pizza assembly application is further configured to:

receive, in the pizza assembly window, a vibration gesture; and display, in the graphical user interface, movement of the custom pizza order in response to the vibration gesture in the custom pizza view.

9. The method of Claim 8, wherein the movement is at least one of shaking the custom pizza order or tossing the custom pizza order.

10. The method of Claim 8, wherein the pizza assembly application is further configured to:

receive, in the pizza assembly window, an input gesture; and display, in the graphical user interface, the custom pizza view of the at least one pizza image, the at least one pizza image representing portions of the custom pizza order in response to the input gesture.

1 1 . A system comprising:

data processing hardware; and memory hardware in communication with the data processing hardware, the memory hardware storing instructions that when executed on the data processing hardware cause the data processing hardware to perform operations comprising:

receiving, at data processing hardware, customer information; and executing, at the data processing hardware, a pizza assembly application configured to display on a display screen in communication with the data processing hardware a graphical user interface having a pizza assembly window and a pizza topping selection window associated with at least one pizza order, the pizza assembly window having at least one pizza image and the pizza topping selection window having at least one pizza topping image, wherein the pizza assembly application is configured to:

display, in the pizza assembly window, a custom pizza view of the at least one pizza image with the at least one selected pizza topping; and communicate, from the graphical user interface, the custom pizza view as an at least one pizza order.

12. The system of Claim 1 1 , wherein the at least one pizza image represents portions of the at least one pizza order.

13. The system of Claim 1 1 , wherein the pizza assembly application is further configured to receive a list of at least one topping represented by the at least one pizza topping image.

14. The system of Claim 13, wherein the list corresponds to at least one available topping.

15. The system of Claim 1 1 , wherein the operations of the pizza assembly application are further configured to:

receive, in the pizza assembly window, an input gesture directed toward the at least one pizza image; and

16. The system of Claim 15, wherein the input gesture is a multi-touch gesture.

1 7. The system of Claim 1 1 , wherein the operations of the pizza assembly application are further configured to:

18. The system of Claim 17, wherein the movement is at least one of shaking the custom pizza order or tossing the custom pizza order.

19. The system of Claim 17, wherein the operations of the pizza assembly application are further configured to:

20. A user device comprising:

a display;

data processing hardware in communication with the display; and memory hardware in communication with the data processing hardware, the memory hardware storing instructions that when executed on the data processing hardware cause the data processing hardware to perform operations comprising:

21 . The user device of Claim 20, wherein the at least one pizza image represents portions of the at least one pizza order.

22. The user device of Claim 20, wherein the pizza assembly application is further configured to receive a list of at least one topping represented by the at least one pizza topping image.

23. The user device of Claim 22, wherein the list corresponds to at least one available topping.

24. The user device of Claim 20, wherein the operations of the pizza assembly application are further configured to:

25. The user device of Claim 24, wherein the input gesture is a multi-touch gesture.

26. The user device of Claim 20, wherein the data processing hardware comprises a vibration sensor.

27. The user device of Claim 26, wherein the operations of the pizza assembly application are further configured to:

28. The user device of Claim 27, wherein the movement is at least one of shaking the custom pizza order or tossing the custom pizza order.

29. The user device of Claim 27, wherein the operations of the pizza assembly application are further configured to: