WO2019033759A1 - Financial product display method, device, apparatus and storage medium - Google Patents

Financial product display method, device, apparatus and storage medium Download PDF

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Publication number
WO2019033759A1
WO2019033759A1 PCT/CN2018/080841 CN2018080841W WO2019033759A1 WO 2019033759 A1 WO2019033759 A1 WO 2019033759A1 CN 2018080841 W CN2018080841 W CN 2018080841W WO 2019033759 A1 WO2019033759 A1 WO 2019033759A1
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Prior art keywords
product
thumbnails
thumbnail
specific area
financial product
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PCT/CN2018/080841
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French (fr)
Chinese (zh)
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伍朗
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平安科技(深圳)有限公司
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Publication of WO2019033759A1 publication Critical patent/WO2019033759A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04817Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance using icons
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/04842Selection of displayed objects or displayed text elements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F2203/00Indexing scheme relating to G06F3/00 - G06F3/048
    • G06F2203/048Indexing scheme relating to G06F3/048
    • G06F2203/04806Zoom, i.e. interaction techniques or interactors for controlling the zooming operation

Definitions

  • the present application relates to the field of screen display technologies, and in particular, to a financial product display method, apparatus, device, and storage medium.
  • waterfall layout is now adopted.
  • the layout of this product display is improved compared with the previous page flipping, which can reduce the user's operation of clicking the next page, but still
  • the user is required to perform active operations, which is easy for the user to feel bored, and the overall layout of the page is also limited, and it is impossible to deliver more specific products to the user.
  • the purpose of the application is to provide a financial product display method, device, device and storage medium, which can realize the product on the screen without the user's active operation, and the delivered product is not limited by the page layout.
  • the application is implemented in this way.
  • the first aspect of the present application provides a financial product display method, where the financial product display method includes:
  • a second aspect of the present application provides a financial product display device, where the financial product display device includes:
  • thumbnail display module for displaying thumbnails of a plurality of financial products on the information device screen
  • control module configured to control the plurality of thumbnails to circulate on the information device screen, and to cause the plurality of thumbnails to flow according to a preset state when reaching a specific area
  • the selection signal receiving module is configured to display the detailed content of the thumbnail when one of the thumbnail images receives the selection signal in the specific area.
  • a third aspect of the present application provides a terminal device including a memory, a processor, and computer readable instructions stored in the memory and executable on the processor, the processor executing the computer readable instructions Implement the following steps:
  • a fourth aspect of the present application provides one or more non-transitory readable storage mediums storing computer readable instructions, the computer readable instructions being executed by one or more processors such that the one or more processes Perform the following steps:
  • FIG. 1 is a flowchart of a method for displaying a financial product according to an embodiment of the present application
  • step S10 is a specific flowchart provided by an implementation manner of step S10 in a method for displaying a financial product according to an embodiment of the present application;
  • FIG. 3 is a specific flowchart of step S101 in a method for displaying a financial product according to an embodiment of the present application
  • step S10 is a specific flowchart provided by another implementation manner of step S10 in a method for displaying a financial product according to an embodiment of the present application;
  • FIG. 5 is a specific flowchart provided by another implementation manner of step S102 in a method for displaying a financial product according to an embodiment of the present disclosure
  • FIG. 6 is a schematic structural diagram of a financial product display device according to another embodiment of the present application.
  • FIG. 7 is a schematic diagram of a specific structure provided by an embodiment of a thumbnail display module in a financial product display device according to another embodiment of the present application.
  • FIG. 8 is a schematic diagram of a specific structure provided by another embodiment of a thumbnail display module in a financial product display device according to another embodiment of the present application.
  • FIG. 9 is a schematic diagram of a specific structure provided by an implementation manner of a product information generating module in a financial product display device according to another embodiment of the present application.
  • FIG. 10 is a schematic structural diagram of a terminal device according to another embodiment of the present application.
  • the financial product display method includes:
  • Step S10 Display multiple thumbnails of the financial product on the information device screen.
  • the information device may be a smart terminal having a touch display screen, a data processing function, and a communication function, such as a mobile phone, an IPAD, or a computer;
  • the thumbnail refers to a thumbnail that can reflect the content of the financial product, and the thumbnail may be included
  • the keyword of the financial product information may also be a thumbnail of an image formed by the information of the financial product. For example, for a stock that the user pays attention to, the thumbnail may include the code, name, company trademark, and current number of the stock. Wait.
  • generating thumbnails of the plurality of financial products may be generated according to a user command, for example, the user selects a plurality of financial products on the application store website, and according to the user's selection, generates the selected ones on the information device screen.
  • a thumbnail of a financial product; a thumbnail for generating a plurality of financial products may also be a financial product that is pushed to the user after being analyzed by the big data platform, for example, based on the historical behavior data of the user, the user actively pushes the user and displays it on the user.
  • Information device on the screen for example, the user selects a plurality of financial products on the application store website, and according to the user's selection, generates the selected ones on the information device screen.
  • Step S20 Controlling a plurality of thumbnails to circulate on the information device screen, and causing the plurality of thumbnails to flow in a preset state when reaching the specific area.
  • controlling the plurality of thumbnails of the financial product to circulate on the information device screen means that the thumbnails of the plurality of financial products are controlled to enter the screen first, move in a certain direction on the screen, and then leave the screen and recirculate. screen.
  • the specific area refers to an area preset on the screen, and the area may be set according to the needs of the user, for example, may be an intermediate position of the entire screen, which is convenient for the user to view, as an implementation manner, the specific area For the display box, the display box enters the state to be dragged in advance when receiving the selected instruction of the user.
  • the selected instruction may be a double-click instruction, and when the display frame receives the user's drag instruction, according to the user-specified drag
  • the location movement for example, when the display frame is in the middle position, the user is holding the mobile terminal at this time, and the display frame can be selected at this time, and the display frame is dragged to the edge position, which is convenient for the user to select the financial in the display frame with one hand.
  • Product icon when the display frame is in the middle position, the user is holding the mobile terminal at this time, and the display frame can be selected at this time, and the display frame is dragged to the edge position, which is convenient for the user to select the financial in the display frame with one hand.
  • step S20 the thumbnails of the plurality of financial products are converted into the preset state for the flow to mean that the thumbnails of the plurality of financial products can flow on the screen at different speeds and display states, for example, when the outside of the specific area is a speed motion, when moving into a specific area, moving at a second speed, the second speed may be smaller than the first speed, so that the user can make a selection, and of course, when entering a certain area, the movement can also be performed according to the changing speed, for example, gradually Slow down and so on.
  • Step S30 When the thumbnail of one of the products receives the selection signal in a specific area, the detailed content of the product is displayed.
  • step S30 when the thumbnail of one of the products receives the selection signal in the specific area, the detailed interface of the product is entered, and the selection signal is a signal of the selected product thumbnail, for example, the user clicks the product thumbnail The product is selected.
  • the embodiment of the present application provides a financial product display method, displaying thumbnails of the generated plurality of financial products on the information device screen, and circulating thumbnails of the plurality of financial products on the information device screen, so that the user is on the screen You can visually see thumbnails of all financial products without any operation.
  • the user selects a thumbnail of a financial product on the screen, he can enter the detailed interface of the financial product, which reduces the cumbersome operation of the user and improves the user experience. .
  • displaying thumbnails of a plurality of products on the information device screen includes:
  • Step S101 Generate product information based on the big data platform.
  • step S101 the data information on the big data platform is statistically summarized to obtain product information.
  • step S101 includes:
  • Step S1011 Obtain user behavior data obtained after statistical analysis by the big data platform.
  • Step S1012 Calculate a product suitable for recommendation to the user according to the obtained user behavior data and a preset recommendation algorithm.
  • step S1011 and step S1012 the user behavior data obtained by the big data platform for statistical analysis is acquired, and the inductive and mining processes are performed to obtain potential value information and user requirements, and then the data is processed according to the processed data.
  • Processing such as analyzing user behavior habits, etc., the big data platform mainly extracts the user's clicked product content data to analyze the user's preference for the product content, and according to the obtained user behavior data and the preset recommendation algorithm, the calculation is suitable for recommendation.
  • the product recommendation set of the user; the recommendation algorithm involved in the embodiment of the present application mainly includes: (1) a content-based recommendation algorithm, recommending a recommendation item that the user has not touched according to the user's past browsing record; (2) a collaborative filtering algorithm, In the massive data, a small number of users with similar user selections are mined, and the products that these users frequently click on are recommended through collaborative filtering.
  • a user-based collaborative filtering algorithm which analyzes a set of content that the user has a common preference for a certain content, and performs collaborative calculation of a content set that may be of interest to the user according to the viewing behavior data between the users. . For example, both A users and B users like to watch funds. If A users like to watch stock products, they think that B users are also interested in stocks.
  • the content-based collaborative algorithm refers to the system analyzing the behavior data of a certain user, and calculating the content set that the user may be interested according to the similarity between the contents. For example, A users like to watch funds. If the similarity between funds and stocks is high, then A users are also interested in stocks.
  • the preset product condition may be the condition that the user uses the most or the user evaluation score is the highest.
  • the present application establishes a neural network model for simulation, and then obtains a product recommended to the user.
  • Naive Bayes predicts by learning p(y
  • is the parameter space
  • yj is the output of the i-th layer of neurons and neti is the input of the next layer of neuron units.
  • the conversion function for each layer is:
  • ⁇ (xc) is Gaussian noise
  • This application uses the Bayesian evolution method of neural tree, the steps are as follows:
  • D is the data.
  • This application utilizes a quantitative investment model to filter investment products and implements appropriate product recommendations to users.
  • Step S102 Extract keywords in the product information.
  • step S102 after acquiring the product that meets the preset condition, the keyword is extracted according to the type and content of the product. For example, when the user is interested in the fund or the stock based on the big data analysis, the stock website or stock suitable for the user is selected.
  • the software for example, extracts the keyword 123 stock website or 456 stock software.
  • Step S103 Generate a thumbnail of the product based on the keyword and display it on the information device screen.
  • step S103 a thumbnail is generated based on the keyword generated in step S102, that is, the thumbnail is an icon including a keyword of product information.
  • user behavior data obtained after statistical analysis of big data is analyzed, user behavior data is analyzed to push a suitable product to the user, and information of the product is extracted to obtain keywords, and corresponding icons are formed.
  • the icon containing the keyword the content of the product can be understood, which brings convenience to the user, and the database of the entire product content can be docked behind the pipelined layout, and the product portfolio to be flowed through the user screen is dynamically generated. Therefore, based on the big data results, different types of products that the user may be interested in can be displayed, thereby breaking the limitation of the page layout.
  • generating thumbnails of the plurality of products includes:
  • Step S104 Generate product information based on the big data platform.
  • step S101 This step is the same as that of step S101.
  • step S101 For details, refer to the related description of step S101, and details are not described herein again.
  • Step S105 Generate a product page image according to the product information.
  • step S105 the content in the product is converted into an image based on the product information, for example, when the product is a fund website, the web page of the fund website is converted into a page image.
  • Step S106 Generate a thumbnail according to the product page image and display it on the information device screen.
  • step S106 an image of a product page is obtained, and a size of a long side is specified for each thumbnail image having a different size.
  • the image of the product page is created, thereby The thumbnail image of the specified long-side size shrinks the short side of the image of the product page according to the ratio of the long side, and finally obtains the product thumbnail.
  • the thumbnail of the product can be multiple images, and one of the images constitutes the product.
  • the icon in an icon composed of a plurality of product images, is replaced at a preset interval, and when it passes through the predetermined area, the user can roughly understand the content of the image by zooming in.
  • user behavior data obtained after statistical analysis of big data is analyzed, user behavior data is analyzed to push a suitable product to the user, and multiple thumbnails are generated according to the page image of the product, and corresponding icons are formed. Transforming the thumbnail allows the user to see the thumbnail of the product information to understand the content of the product, which brings convenience to the user.
  • the thumbnails of the plurality of products are converted into a preset state when the specific area is reached, and the flow includes:
  • Step S1021. During the flow from the entry into the specific area to the intermediate position of the specific area, the flow speeds of the plurality of thumbnail images are gradually reduced and the shape is gradually increased.
  • step S1021 in order to facilitate the user to click on the thumbnail of the product from the time of entering the specific area and moving to the middle position of the specific area, the flow speed of controlling the thumbnails of the plurality of products is gradually reduced, in order to facilitate the user to view the product.
  • the thumbnail of the thumbnail is gradually increased during the process of gradually decreasing the flow speed of the thumbnail. Further, at this time, the thumbnail located in the specific area is detected, and when the detected product thumbnail in the specific area is detected For one time, the thumbnail of the product can be enlarged to the entire specific area.
  • Step S1022. In the process of flowing from the intermediate position of the specific area to leaving the specific area, the flow speed of the thumbnails of the plurality of products is gradually increased and the shape is gradually reduced.
  • step S1021 from the middle of the specific area to the departure of the specific area, it can be considered that the user does not want to select the thumbnail, and the thumbnail speed is controlled to gradually increase to quickly leave the specific area.
  • the enlarged shape is adjusted according to the number of thumbnails of the product, so that the user can learn more about the contents of the thumbnails in a specific area, thereby facilitating the user to make a selection.
  • the financial product display device 40 includes:
  • thumbnail display module 401 configured to display multiple thumbnails of the financial product on the information device screen
  • the control module 402 is configured to control a plurality of thumbnails to circulate on the information device screen, and to cause the plurality of thumbnails to flow according to a preset state when the specific area is reached;
  • the selection signal receiving module 403 is configured to display the detailed content of the product when one of the thumbnail images receives the selection signal in the specific area.
  • the thumbnail display module 401 includes:
  • a product information generating module 410 configured to generate product information based on the big data platform
  • a keyword extraction module 420 configured to extract keywords in product information
  • the thumbnail generation module 430 is configured to generate a thumbnail according to the keyword and display it on the information device screen.
  • the thumbnail display module 401 includes:
  • a product information generating module 440 configured to generate product information based on the big data platform
  • a page image generating module 450 configured to generate a product page image according to product information
  • the thumbnail generation module 430 is configured to generate a thumbnail according to the product page image and display it on the information device screen.
  • the product information generating module 401 includes:
  • the behavior data obtaining module 411 is configured to obtain user behavior data obtained by performing statistical analysis on the big data platform;
  • the product recommendation module 422 is configured to calculate a product suitable for recommendation to the user according to the obtained user behavior data and a preset recommendation algorithm.
  • control module 402 controls, when a plurality of financial products reach a specific area, the plurality of financial products are configured to flow according to a preset state, and specifically includes:
  • the flow velocity of the plurality of thumbnail images gradually becomes smaller and the shape gradually becomes larger as it flows from the entry into the specific region to the intermediate position of the specific region;
  • Another embodiment of the present application provides one or more non-volatile readable storage media storing computer readable instructions, the one or more non-volatile readable storage media storing computer readable instructions, a computer
  • the readable instructions are executed by one or more processors
  • one or more processors are executed to perform the financial product display method in the above embodiments.
  • the functions of the modules/units in the financial product display device in the above embodiments are implemented when the computer readable instructions are executed by the processor. To avoid repetition, details are not described herein again.
  • non-volatile readable storage media storing computer readable instructions may comprise: any entity or device capable of carrying the computer readable instructions, a recording medium, a USB flash drive, a mobile hard drive, a magnetic Discs, optical discs, computer memories, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier signals, and telecommunications signals.
  • FIG. 10 is a schematic diagram of a terminal device in this embodiment.
  • the terminal device 6 includes a processor 60, a memory 61, and computer readable instructions 62 stored in the memory 61 and operable on the processor 60.
  • the processor 60 executes the computer readable instructions 62 to implement the various steps of the financial product display method of the above-described embodiments, such as steps S10, S20, and S30 shown in FIG.
  • the processor 60 executes the computer readable instructions 62
  • the functions of the modules/units of the financial product display device in the above embodiments are implemented, such as the functions of the thumbnail display module 401, the control module 402, and the selection signal receiving module 403 shown in FIG. .

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Abstract

The present invention relates to the field of screen display technology and discloses a financial product display method, a device, an apparatus and a storage medium. The financial product display method comprises: displaying multiple thumbnails of financial products on a screen of an information apparatus; controlling the multiple thumbnails to circulate on the screen of the information apparatus, and, upon reaching a specific area, enabling the same to circulate according to a preset state; and when one of the thumbnails in the specific area receives a selection signal, displaying product content in detail. The application enables multiple thumbnails of financial products to circulate on a screen of an information apparatus, such that a user can intuitively view the thumbnails of all of the financial products without operating the screen; when the user selects a thumbnail of a certain financial product on the screen, the user directly enters a detailed interface of the thumbnail, thereby reducing complicated operations for the user and enhancing user experience.

Description

金融产品显示方法、装置、设备及存储介质Financial product display method, device, device and storage medium
本申请以2017年8月17日提交的申请号为201710704918.8,名称为“金融产品显示方法、装置、设备及存储介质”的中国发明专利申请为基础,并要求其优先权。This application is based on the Chinese Patent Application No. 201710704918.8, entitled "Finance Product Display Method, Apparatus, Equipment and Storage Medium", filed on August 17, 2017, and claims priority.
技术领域Technical field
本申请涉及屏幕显示技术领域,尤其涉及一种金融产品显示方法、装置、设备及存储介质。The present application relates to the field of screen display technologies, and in particular, to a financial product display method, apparatus, device, and storage medium.
背景技术Background technique
目前,类似于淘宝网等产品展示类网站,现在均采用瀑布流式布局,这种产品展示的布局比起以往的向下翻页有所改进,可以减少用户点击下一页的操作,但是还是需要用户进行主动的操作,容易让用户感觉厌烦,而且页面的整体布局也被局限了,无法向用户输送更多的具体产品。At present, similar to Taobao.com and other product display websites, waterfall layout is now adopted. The layout of this product display is improved compared with the previous page flipping, which can reduce the user's operation of clicking the next page, but still The user is required to perform active operations, which is easy for the user to feel bored, and the overall layout of the page is also limited, and it is impossible to deliver more specific products to the user.
发明内容Summary of the invention
本申请的目的在于提供一种金融产品显示方法、装置、设备及存储介质,能够实现不需要用户主动操作即可以浏览屏幕上的产品,并且输送的产品不受页面布局的限制。The purpose of the application is to provide a financial product display method, device, device and storage medium, which can realize the product on the screen without the user's active operation, and the delivered product is not limited by the page layout.
本申请是这样实现的,本申请第一方面提供一种金融产品显示方法,所述金融产品显示方法包括:The application is implemented in this way. The first aspect of the present application provides a financial product display method, where the financial product display method includes:
在信息设备屏幕上显示金融产品的多个缩略图;Displaying multiple thumbnails of the financial product on the information device screen;
控制所述多个缩略图在所述信息设备屏幕上循环流动,并在到达特定区域时使所述多个缩略图按照预设状态进行流动;Controlling the plurality of thumbnails to circulate on the information device screen, and causing the plurality of thumbnails to flow according to a preset state when reaching a specific area;
当其中一个缩略图在所述特定区域内接收到选择信号时,显示所述缩略图的详细内容。When one of the thumbnails receives the selection signal within the specific area, the detailed content of the thumbnail is displayed.
本申请第二方面提供一种金融产品显示装置,所述金融产品显示装置包括:A second aspect of the present application provides a financial product display device, where the financial product display device includes:
缩略图显示模块,用于在信息设备屏幕上显示多个金融产品的缩略图;a thumbnail display module for displaying thumbnails of a plurality of financial products on the information device screen;
控制模块,用于控制所述多个缩略图在所述信息设备屏幕上循环流动,并在到达特定区域时使所述多个缩略图按照预设状态进行流动;a control module, configured to control the plurality of thumbnails to circulate on the information device screen, and to cause the plurality of thumbnails to flow according to a preset state when reaching a specific area;
选择信号接收模块,用于当其中一个缩略图在所述特定区域内接收到选择信号时,显示所述缩略图的详细内容。The selection signal receiving module is configured to display the detailed content of the thumbnail when one of the thumbnail images receives the selection signal in the specific area.
本申请第三方面提供一种终端设备,包括存储器、处理器以及存储在所述存储器中并可在所述处理器上运行的计算机可读指令,所述处理器执行所述计算机可读指令时实现如下步骤:A third aspect of the present application provides a terminal device including a memory, a processor, and computer readable instructions stored in the memory and executable on the processor, the processor executing the computer readable instructions Implement the following steps:
在信息设备屏幕上显示金融产品的多个缩略图;Displaying multiple thumbnails of the financial product on the information device screen;
控制所述多个缩略图在所述信息设备屏幕上循环流动,并在到达特定区域时使所述多个缩略图按照预设状态进行流动;Controlling the plurality of thumbnails to circulate on the information device screen, and causing the plurality of thumbnails to flow according to a preset state when reaching a specific area;
当其中一个缩略图在所述特定区域内接收到选择信号时,显示所述缩略图的详细内容。When one of the thumbnails receives the selection signal within the specific area, the detailed content of the thumbnail is displayed.
本申请第四方面提供一个或多个存储有计算机可读指令的非易失性可读存储介质,所述计算机可读指令被一个或多个处理器执行时,使得所述一个或多个处理器执行如下步骤:A fourth aspect of the present application provides one or more non-transitory readable storage mediums storing computer readable instructions, the computer readable instructions being executed by one or more processors such that the one or more processes Perform the following steps:
在信息设备屏幕上显示金融产品的多个缩略图;Displaying multiple thumbnails of the financial product on the information device screen;
控制所述多个缩略图在所述信息设备屏幕上循环流动,并在到达特定区域时使所述多个缩略图按照预设状态进行流动;Controlling the plurality of thumbnails to circulate on the information device screen, and causing the plurality of thumbnails to flow according to a preset state when reaching a specific area;
当其中一个缩略图在所述特定区域内接收到选择信号时,显示所述缩略图的详细内容。When one of the thumbnails receives the selection signal within the specific area, the detailed content of the thumbnail is displayed.
本申请的一个或多个实施例的细节在下面的附图及描述中提出。本申请的其他特征和优点将从说明书、附图以及权利要求书变得明显。Details of one or more embodiments of the present application are set forth in the accompanying drawings and description below. Other features and advantages of the present invention will be apparent from the description, drawings and claims.
附图说明DRAWINGS
为了更清楚地说明本申请实施例中的技术方案,下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本申请的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动性的前提下,还可以根据这些附图获得其他的附图。In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings used in the embodiments or the prior art description will be briefly described below. Obviously, the drawings in the following description are only the present application. For some embodiments, other drawings may be obtained from those of ordinary skill in the art without departing from the drawings.
图1是本申请一种实施例提供的一种金融产品显示方法的流程图;1 is a flowchart of a method for displaying a financial product according to an embodiment of the present application;
图2是本申请一种实施例提供的一种金融产品显示方法中的步骤S10的一种实施方式提供的具体流程图;2 is a specific flowchart provided by an implementation manner of step S10 in a method for displaying a financial product according to an embodiment of the present application;
图3是本申请一种实施例提供的一种金融产品显示方法中的步骤S101的具体流程图;FIG. 3 is a specific flowchart of step S101 in a method for displaying a financial product according to an embodiment of the present application;
图4是本申请一种实施例提供的一种金融产品显示方法中的步骤S10的另一种实施方式提供的具体流程图;4 is a specific flowchart provided by another implementation manner of step S10 in a method for displaying a financial product according to an embodiment of the present application;
图5是本申请一种实施例提供的一种金融产品显示方法中的步骤S102的另一种实施方式提供的具体流程图;FIG. 5 is a specific flowchart provided by another implementation manner of step S102 in a method for displaying a financial product according to an embodiment of the present disclosure;
图6是本申请另一种实施例提供的一种金融产品显示装置的结构示意图;6 is a schematic structural diagram of a financial product display device according to another embodiment of the present application;
图7是本申请另一种实施例提供的一种金融产品显示装置中的缩略图显示模块的一种实施方式提供的具体结构示意图;FIG. 7 is a schematic diagram of a specific structure provided by an embodiment of a thumbnail display module in a financial product display device according to another embodiment of the present application;
图8是本申请另一种实施例提供的一种金融产品显示装置中的缩略图显示模块的另一种实施方式提供的具体结构示意图;FIG. 8 is a schematic diagram of a specific structure provided by another embodiment of a thumbnail display module in a financial product display device according to another embodiment of the present application;
图9是本申请另一种实施例提供的一种金融产品显示装置中的产品信息生成模块的一种实施方式提供的具体结构示意图;FIG. 9 is a schematic diagram of a specific structure provided by an implementation manner of a product information generating module in a financial product display device according to another embodiment of the present application;
图10是本申请另一种实施例提供的终端设备的结构示意图。FIG. 10 is a schematic structural diagram of a terminal device according to another embodiment of the present application.
具体实施方式Detailed ways
为了使本申请的目的、技术方案及优点更加清楚明白,以下结合附图及实 施例,对本申请进行进一步详细说明。应当理解,此处所描述的具体实施例仅仅用以解释本申请,并不用于限定本申请。In order to make the objects, technical solutions and advantages of the present application more comprehensible, the present application will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the application and are not intended to be limiting.
为了说明本申请的技术方案,下面通过具体实施例来进行说明。In order to explain the technical solutions of the present application, the following description will be made by way of specific embodiments.
本申请实施例提供一种金融产品显示方法,如图1所示,该金融产品显示方法包括:The embodiment of the present application provides a financial product display method. As shown in FIG. 1 , the financial product display method includes:
步骤S10.在信息设备屏幕上显示金融产品的多个缩略图。Step S10. Display multiple thumbnails of the financial product on the information device screen.
在步骤S10中,信息设备可以是是手机、IPAD或计算机等具有触摸显示屏、数据处理功能以及通信功能的智能终端;缩略图是指可以体现金融产品内容的缩略图,该缩略图可以是包含金融产品信息的关键字,也可以是金融产品的信息所形成的图像的缩略图,例如,对于用户关注的某只股票来讲,缩略图可以包括该股票的代码、名称、公司商标、当前点数等。In step S10, the information device may be a smart terminal having a touch display screen, a data processing function, and a communication function, such as a mobile phone, an IPAD, or a computer; the thumbnail refers to a thumbnail that can reflect the content of the financial product, and the thumbnail may be included The keyword of the financial product information may also be a thumbnail of an image formed by the information of the financial product. For example, for a stock that the user pays attention to, the thumbnail may include the code, name, company trademark, and current number of the stock. Wait.
在步骤S10中,生成多个金融产品的缩略图可以是根据用户命令生成的,例如,用户在应用商店网站上选择多个金融产品,根据用户的选择,进而在信息设备屏幕上生成所选择的金融产品的缩略图;生成多个金融产品的缩略图还可以是通过大数据平台进行分析后推送给用户的金融产品,例如,根据用户的历史行为数据进行分析主动向用户进行推送,显示在用户的信息设备屏幕上。In step S10, generating thumbnails of the plurality of financial products may be generated according to a user command, for example, the user selects a plurality of financial products on the application store website, and according to the user's selection, generates the selected ones on the information device screen. A thumbnail of a financial product; a thumbnail for generating a plurality of financial products may also be a financial product that is pushed to the user after being analyzed by the big data platform, for example, based on the historical behavior data of the user, the user actively pushes the user and displays it on the user. Information device on the screen.
步骤S20.控制多个缩略图在信息设备屏幕上循环流动,并在到达特定区域时使多个缩略图按照预设状态进行流动。Step S20. Controlling a plurality of thumbnails to circulate on the information device screen, and causing the plurality of thumbnails to flow in a preset state when reaching the specific area.
在步骤S20中,控制金融产品的多个缩略图在信息设备屏幕上循环流动是指控制多个金融产品的缩略图先进入屏幕,在屏幕上按照某个方向运动,然后离开屏幕,再循环进入屏幕。In step S20, controlling the plurality of thumbnails of the financial product to circulate on the information device screen means that the thumbnails of the plurality of financial products are controlled to enter the screen first, move in a certain direction on the screen, and then leave the screen and recirculate. screen.
在步骤S20中,特定区域是指屏幕上预先设置的区域,该区域可以根据用户的需要进行设置,例如,可以为整个屏幕的中间位置,便于用户进行查看,作为一种实施方式,该特定区域为显示框,该显示框接收到用户的选定指令时预先进入待拖动状态,例如,该选定指令可为双击指令,显示框接收到用户的拖动指令时,根据用户指定的拖动地点运动,例如,当显示框处于中间位置时, 用户此时正单手持移动终端,此时可以选定显示框,将显示框拖动到边缘位置,可以方便用户单手选择显示框内的金融产品图标。In step S20, the specific area refers to an area preset on the screen, and the area may be set according to the needs of the user, for example, may be an intermediate position of the entire screen, which is convenient for the user to view, as an implementation manner, the specific area For the display box, the display box enters the state to be dragged in advance when receiving the selected instruction of the user. For example, the selected instruction may be a double-click instruction, and when the display frame receives the user's drag instruction, according to the user-specified drag The location movement, for example, when the display frame is in the middle position, the user is holding the mobile terminal at this time, and the display frame can be selected at this time, and the display frame is dragged to the edge position, which is convenient for the user to select the financial in the display frame with one hand. Product icon.
在步骤S20中,多个金融产品的缩略图变换成预设状态进行流动是指多个金融产品的缩略图可以以不同的速度和显示状态在屏幕上流动,例如,在特定区域外时以第一速度运动,当进入特定区域内时以第二速度运动,第二速度可以小于第一速度,以便于用户进行选择,当然,当进入特定区域内时也可以按照变化的速度进行运动,例如逐渐变慢等。In step S20, the thumbnails of the plurality of financial products are converted into the preset state for the flow to mean that the thumbnails of the plurality of financial products can flow on the screen at different speeds and display states, for example, when the outside of the specific area is a speed motion, when moving into a specific area, moving at a second speed, the second speed may be smaller than the first speed, so that the user can make a selection, and of course, when entering a certain area, the movement can also be performed according to the changing speed, for example, gradually Slow down and so on.
步骤S30.当其中一个产品的缩略图在特定区域内接收到选择信号时,显示产品的详细内容。Step S30. When the thumbnail of one of the products receives the selection signal in a specific area, the detailed content of the product is displayed.
在步骤S30中,当其中一个产品的缩略图在特定区域内接收到选择信号时,即进入该产品的详细界面,该选择信号为选中产品缩略图的信号,例如,用户单击该产品缩略图时即为选中该产品。In step S30, when the thumbnail of one of the products receives the selection signal in the specific area, the detailed interface of the product is entered, and the selection signal is a signal of the selected product thumbnail, for example, the user clicks the product thumbnail The product is selected.
本申请实施例提供一种金融产品显示方法,将生成的多个金融产品的缩略图显示在信息设备屏幕上,并使多个金融产品的缩略图在信息设备屏幕上循环流动,使用户在屏幕上无需操作就可以直观的看见所有金融产品的缩略图,当用户在屏幕上选择某个金融产品的缩略图时,可以进入该金融产品的详细界面,减少了用户繁琐的操作,提升了用户体验。The embodiment of the present application provides a financial product display method, displaying thumbnails of the generated plurality of financial products on the information device screen, and circulating thumbnails of the plurality of financial products on the information device screen, so that the user is on the screen You can visually see thumbnails of all financial products without any operation. When the user selects a thumbnail of a financial product on the screen, he can enter the detailed interface of the financial product, which reduces the cumbersome operation of the user and improves the user experience. .
对于上述实施例中的步骤S10,作为一种实施方式,如图2所示,在信息设备屏幕上显示多个产品的缩略图,包括:For the step S10 in the above embodiment, as an embodiment, as shown in FIG. 2, displaying thumbnails of a plurality of products on the information device screen includes:
步骤S101.基于大数据平台生成产品信息。Step S101. Generate product information based on the big data platform.
在步骤S101中,对大数据平台上的数据信息进行统计归纳获取产品信息。作为一种实施方式,如图3所示,步骤S101包括:In step S101, the data information on the big data platform is statistically summarized to obtain product information. As an implementation manner, as shown in FIG. 3, step S101 includes:
步骤S1011,获取大数据平台进行统计分析后所得到的用户行为数据。Step S1011: Obtain user behavior data obtained after statistical analysis by the big data platform.
步骤S1012,根据获取到的用户行为数据及预设的推荐算法,计算得到适合推荐给用户的产品。Step S1012: Calculate a product suitable for recommendation to the user according to the obtained user behavior data and a preset recommendation algorithm.
在步骤S1011以及步骤S1012中,获取大数据平台进行统计分析后所得到的用户行为数据,进行归纳、挖掘等处理,从而获取潜在的价值信息和用户需求,然后再根据加工处理后的数据进行后续处理,比如分析用户的行为习惯等,大数据平台主要提取用户的点击的产品内容数据以分析用户对于产品内容的偏好,根据获取到的用户行为数据及预设的推荐算法,计算得到适合推荐给用户的产品集合;本申请实施例涉及的推荐算法主要包括:(1)基于内容的推荐算法,根据用户过去的浏览记录来向用户推荐用户没有接触过的推荐项;(2)协同过滤算法,在海量数据中挖掘出小部分与用户选择类似的用户,通过协同过滤将这些用户经常点击的产品进行推荐。In step S1011 and step S1012, the user behavior data obtained by the big data platform for statistical analysis is acquired, and the inductive and mining processes are performed to obtain potential value information and user requirements, and then the data is processed according to the processed data. Processing, such as analyzing user behavior habits, etc., the big data platform mainly extracts the user's clicked product content data to analyze the user's preference for the product content, and according to the obtained user behavior data and the preset recommendation algorithm, the calculation is suitable for recommendation. The product recommendation set of the user; the recommendation algorithm involved in the embodiment of the present application mainly includes: (1) a content-based recommendation algorithm, recommending a recommendation item that the user has not touched according to the user's past browsing record; (2) a collaborative filtering algorithm, In the massive data, a small number of users with similar user selections are mined, and the products that these users frequently click on are recommended through collaborative filtering.
基于用户的协同过滤算法,通过分析用户之间共同观看某些内容而产生的用户对某种内容共同喜好的集合,根据用户之间观看行为数据进行协同计算出某个用户可能感兴趣的内容集合。比如,A用户与B用户都喜欢看基金,若A用户喜欢看股票产品,则认为B用户也对股票感兴趣。A user-based collaborative filtering algorithm, which analyzes a set of content that the user has a common preference for a certain content, and performs collaborative calculation of a content set that may be of interest to the user according to the viewing behavior data between the users. . For example, both A users and B users like to watch funds. If A users like to watch stock products, they think that B users are also interested in stocks.
而基于内容的协同算法指得是系统分析某个用户的行为数据,根据内容之间的相似度,计算出该用户可能感兴趣的内容集合。比如,A用户喜欢看基金,若基金与股票的相似度较高,则认为A用户也对股票感兴趣。The content-based collaborative algorithm refers to the system analyzing the behavior data of a certain user, and calculating the content set that the user may be interested according to the similarity between the contents. For example, A users like to watch funds. If the similarity between funds and stocks is high, then A users are also interested in stocks.
从筛选出的产品集合中选择满足预设产品条件的产品,该预设产品条件可以是用户使用次数最多的或者用户评价分数最高的等条件。Selecting a product that meets the preset product condition from the filtered product collection, the preset product condition may be the condition that the user uses the most or the user evaluation score is the highest.
作为一种协同过滤算法的实施方式,本申请建立神经网络模型进行仿真,进而获取向用户进行推荐的产品。As an implementation manner of the collaborative filtering algorithm, the present application establishes a neural network model for simulation, and then obtains a product recommended to the user.
朴素贝叶斯通过学习p(y|x)和p(y),通过贝叶斯公式转化为p(x|y)来进行预测:Naive Bayes predicts by learning p(y|x) and p(y) by converting Bayesian formula to p(x|y):
p(θ|D)=p(D|θ)p(θ)p(D)∝L(θ|D)P(θ)p(θ|D)=p(D|θ)p(θ)p(D)∝L(θ|D)P(θ)
其中:among them:
Figure PCTCN2018080841-appb-000001
Figure PCTCN2018080841-appb-000001
其中,θ为参数,D为数据D={(x(1),y(1)),...,(x(n),y(n))}Where θ is the parameter and D is the data D={(x(1), y(1)),...,(x(n),y(n))}
Figure PCTCN2018080841-appb-000002
Figure PCTCN2018080841-appb-000002
其中,Ω是参数空间;Where Ω is the parameter space;
Figure PCTCN2018080841-appb-000003
Figure PCTCN2018080841-appb-000003
其中,H是假设集。Where H is the hypothesis set.
神经网络:Neural Networks:
Figure PCTCN2018080841-appb-000004
Figure PCTCN2018080841-appb-000004
其中,yj是第i层神经元的的输出,neti是下一层神经元单元的输入。Where yj is the output of the i-th layer of neurons and neti is the input of the next layer of neuron units.
每一层的转换函数为:The conversion function for each layer is:
y i=f(net i)=1 1+e-net iy i=f(net i)=1 1+e-net i
yc=f(xc)+ε(xc)Yc=f(xc)+ε(xc)
其中ε(xc)是高斯噪音。Where ε(xc) is Gaussian noise.
本申请采用神经树的贝叶斯进化方法,步骤如下:This application uses the Bayesian evolution method of neural tree, the steps are as follows:
(1)根据先验分布初始化产生初代A(0);(1) initial generation A(0) according to prior distribution initialization;
(2)估计群体中每个个体的可能性。在第g代,偏差(2) Estimate the likelihood of each individual in the group. In the g-generation, deviation
Figure PCTCN2018080841-appb-000005
Figure PCTCN2018080841-appb-000005
用于计算每个个体的可能性。Used to calculate the likelihood of each individual.
(3)计算Ai的后验分布,用以下公式来更新模型。(3) Calculate the posterior distribution of Ai and update the model with the following formula.
Figure PCTCN2018080841-appb-000006
Figure PCTCN2018080841-appb-000006
(4)用以下公式来对下一代群体A′(g)进行采样(4) Sampling the next generation population A'(g) using the following formula
Figure PCTCN2018080841-appb-000007
Figure PCTCN2018080841-appb-000007
Figure PCTCN2018080841-appb-000008
为神经网络树的模型,D为数据。
Figure PCTCN2018080841-appb-000008
For the model of the neural network tree, D is the data.
(5)根据以下公式计算接受概率,从A′(g)中选择λ个个体进下一代(5) Calculate the acceptance probability according to the following formula, select λ individuals from A'(g) into the next generation
Pa(Ai,Ai′)=min{1,P(Ai|D)/P(Ai|D)}Pa(Ai, Ai')=min{1, P(Ai|D)/P(Ai|D)}
(6)如果终止条件满足,返回最佳的模型AMAP,以及后验概率P(AMAP|D)。否则用现在的分布更新先验值,进行下一次迭代。(6) If the termination condition is satisfied, the best model AMAP is returned, along with the posterior probability P(AMAP|D). Otherwise update the a priori value with the current distribution for the next iteration.
本申请利用量化投资模型对投资产品进行过滤,实现了向用户进行合适的产品推荐。This application utilizes a quantitative investment model to filter investment products and implements appropriate product recommendations to users.
步骤S102.提取产品信息中的关键字。Step S102. Extract keywords in the product information.
在步骤S102中,获取满足预设条件的产品后,根据产品的类型和内容提取关键字,例如,基于大数据分析得知用户对基金或者股票感兴趣时,筛选出适合用户的股票网站或者股票软件,例如提取出关键词为123股票网站或者456股票软件等。In step S102, after acquiring the product that meets the preset condition, the keyword is extracted according to the type and content of the product. For example, when the user is interested in the fund or the stock based on the big data analysis, the stock website or stock suitable for the user is selected. The software, for example, extracts the keyword 123 stock website or 456 stock software.
步骤S103.根据关键字生成产品的缩略图并显示在信息设备屏幕上。Step S103. Generate a thumbnail of the product based on the keyword and display it on the information device screen.
在步骤S103中,基于步骤S102生成的关键字生成缩略图,即该缩略图为包括产品信息的关键字的图标。In step S103, a thumbnail is generated based on the keyword generated in step S102, that is, the thumbnail is an icon including a keyword of product information.
本实施方式对大数据进行统计分析后所得到的用户行为数据,对用户行为数据进行分析以向用户推送合适的产品,并对产品的信息进行提取以获取关键字,并形成相应的图标,使用户看到包含关键字的图标就可以了解该产品的内容,给用户带来了方便,并且流水式布局流水式布局背后可以对接整个产品内容的数据库,动态生成要从用户屏幕上流过的产品组合,因此可以基于大数据结果,将用户可能感兴趣的不同种类产品展示出来,从而突破页面布局的限制。In this embodiment, user behavior data obtained after statistical analysis of big data is analyzed, user behavior data is analyzed to push a suitable product to the user, and information of the product is extracted to obtain keywords, and corresponding icons are formed. When the user sees the icon containing the keyword, the content of the product can be understood, which brings convenience to the user, and the database of the entire product content can be docked behind the pipelined layout, and the product portfolio to be flowed through the user screen is dynamically generated. Therefore, based on the big data results, different types of products that the user may be interested in can be displayed, thereby breaking the limitation of the page layout.
对于上述实施例中的步骤S101,作为一种实施方式,如图4所示,生成多个产品的缩略图,包括:For the step S101 in the above embodiment, as an embodiment, as shown in FIG. 4, generating thumbnails of the plurality of products includes:
步骤S104.基于大数据平台生成产品信息。Step S104. Generate product information based on the big data platform.
该步骤与步骤S101相同,具体可参见步骤S101的相关描述,在此不再赘述。This step is the same as that of step S101. For details, refer to the related description of step S101, and details are not described herein again.
步骤S105.根据产品信息生成产品页面图像。Step S105. Generate a product page image according to the product information.
在步骤S105中,根据产品信息将产品中的内容转换为图像,例如当该产品 为基金网站时,将该基金网站的网页转换成页面图像。In step S105, the content in the product is converted into an image based on the product information, for example, when the product is a fund website, the web page of the fund website is converted into a page image.
步骤S106.根据产品页面图像生成缩略图并显示在信息设备屏幕上。Step S106. Generate a thumbnail according to the product page image and display it on the information device screen.
在步骤S106中,获取产品页面的图像,为每幅具有不同尺寸的缩略图像规定长边的尺寸,当产品页面的图像的长边尺寸大于指定尺寸时,则产品页面的图像,从而创建具有指定的长边尺寸的缩略图像,按照长边的比例缩小产品页面的图像的短边,最终获取产品缩略图,该产品的缩略图可以为多幅图像,由其中的一幅图像构成产品的图标,在由多幅产品图像构成的图标中产品的图像在预设间隔时间进行替换,当其通过预定区域时通过放大使用户可以大概了解该图像的内容。In step S106, an image of a product page is obtained, and a size of a long side is specified for each thumbnail image having a different size. When the long side size of the image of the product page is larger than a specified size, the image of the product page is created, thereby The thumbnail image of the specified long-side size shrinks the short side of the image of the product page according to the ratio of the long side, and finally obtains the product thumbnail. The thumbnail of the product can be multiple images, and one of the images constitutes the product. The icon, in an icon composed of a plurality of product images, is replaced at a preset interval, and when it passes through the predetermined area, the user can roughly understand the content of the image by zooming in.
本实施方式对大数据进行统计分析后所得到的用户行为数据,对用户行为数据进行分析以向用户推送合适的产品,并根据产品的页面图像生成多幅缩略图,并形成相应的图标,通过变换缩略图使用户看到包含产品信息的缩略图就可以了解该产品的内容,给用户带来了方便,In this embodiment, user behavior data obtained after statistical analysis of big data is analyzed, user behavior data is analyzed to push a suitable product to the user, and multiple thumbnails are generated according to the page image of the product, and corresponding icons are formed. Transforming the thumbnail allows the user to see the thumbnail of the product information to understand the content of the product, which brings convenience to the user.
对于上述实施例中的步骤S102,作为一种实施方式,如图5所示,多个产品的缩略图在到达特定区域时变换成预设状态进行流动,包括:For the step S102 in the above embodiment, as an embodiment, as shown in FIG. 5, the thumbnails of the plurality of products are converted into a preset state when the specific area is reached, and the flow includes:
步骤S1021.从进入特定区域开始流动至特定区域中间位置的过程中,使多个缩略图的流动速度逐渐变小并且形状逐渐变大。Step S1021. During the flow from the entry into the specific area to the intermediate position of the specific area, the flow speeds of the plurality of thumbnail images are gradually reduced and the shape is gradually increased.
在步骤S1021中,从进入特定区域开始向特定区域中间位置运动的过程中,为了方便用户点击该产品的缩略图,控制多个产品的缩略图的流动速度逐渐变小,为了方便用户查看该产品的缩略图,在缩略图的流动速度逐渐变小的过程中控制缩略图逐渐变大,进一步的,此时对位于特定区域内的缩略图进行检测,当检测到的特定区域内的产品缩略图为一个时,可以是该产品的缩略图放大至整个特定区域。In step S1021, in order to facilitate the user to click on the thumbnail of the product from the time of entering the specific area and moving to the middle position of the specific area, the flow speed of controlling the thumbnails of the plurality of products is gradually reduced, in order to facilitate the user to view the product. The thumbnail of the thumbnail is gradually increased during the process of gradually decreasing the flow speed of the thumbnail. Further, at this time, the thumbnail located in the specific area is detected, and when the detected product thumbnail in the specific area is detected For one time, the thumbnail of the product can be enlarged to the entire specific area.
步骤S1022.从特定区域中间位置开始流动至离开特定区域的过程中,使多个产品的缩略图的流动速度逐渐变大并且形状逐渐变小。Step S1022. In the process of flowing from the intermediate position of the specific area to leaving the specific area, the flow speed of the thumbnails of the plurality of products is gradually increased and the shape is gradually reduced.
在步骤S1021中,从特定区域中间位置开始至离开特定区域的过程中,可以视为用户不想选择该缩略图,控制该缩略图速度逐渐变大以快速离开特定区域。In step S1021, from the middle of the specific area to the departure of the specific area, it can be considered that the user does not want to select the thumbnail, and the thumbnail speed is controlled to gradually increase to quickly leave the specific area.
需要说明的是,当检测从进入特定区域开始至特定区域中间位置时以及从特定区域中间位置开始至离开特定区域中均包括一个产品的缩略图时,在控制缩略图逐渐变大时时期占满特定区域开始至特定区域中间位置。It should be noted that when detecting a thumbnail of a product from the start of entering a specific area to the intermediate position of a specific area and from the intermediate position of the specific area to leaving the specific area, the period is full when the control thumbnail is gradually enlarged. A specific area starts to the middle of a specific area.
本实施方式通过检测特定区域内产品的缩略图的数量,根据产品的缩略图的数量调节其放大的形状,使用户能在特定区域内更多的了解缩略图的内容,方便用户进行选择。In the present embodiment, by detecting the number of thumbnails of products in a specific area, the enlarged shape is adjusted according to the number of thumbnails of the product, so that the user can learn more about the contents of the thumbnails in a specific area, thereby facilitating the user to make a selection.
本申请另一种实施例提供一种金融产品显示装置40,如图6所示,金融产品显示装置40包括:Another embodiment of the present application provides a financial product display device 40. As shown in FIG. 6, the financial product display device 40 includes:
缩略图显示模块401,用于在信息设备屏幕上显示金融产品的多个缩略图;a thumbnail display module 401, configured to display multiple thumbnails of the financial product on the information device screen;
控制模块402,用于控制多个缩略图在信息设备屏幕上循环流动,并在到达特定区域时使多个缩略图按照预设状态进行流动;The control module 402 is configured to control a plurality of thumbnails to circulate on the information device screen, and to cause the plurality of thumbnails to flow according to a preset state when the specific area is reached;
选择信号接收模块403,用于当其中一个缩略图在特定区域内接收到选择信号时,显示产品的详细内容。The selection signal receiving module 403 is configured to display the detailed content of the product when one of the thumbnail images receives the selection signal in the specific area.
进一步的,如图7所示,作为一种实施方式,缩略图显示模块401包括:Further, as shown in FIG. 7, as an implementation manner, the thumbnail display module 401 includes:
产品信息生成模块410,用于基于大数据平台生成产品信息;a product information generating module 410, configured to generate product information based on the big data platform;
关键字提取模块420,用于提取产品信息中的关键字;a keyword extraction module 420, configured to extract keywords in product information;
缩略图生成模块430,用于根据关键字生成缩略图并显示在信息设备屏幕上。The thumbnail generation module 430 is configured to generate a thumbnail according to the keyword and display it on the information device screen.
或者,如图8所示,作为另一种实施方式,缩略图显示模块401包括:Alternatively, as shown in FIG. 8, as another implementation manner, the thumbnail display module 401 includes:
产品信息生成模块440,用于基于大数据平台生成产品信息;a product information generating module 440, configured to generate product information based on the big data platform;
页面图像生成模块450,用于根据产品信息生成产品页面图像;a page image generating module 450, configured to generate a product page image according to product information;
缩略图生成模块430,用于根据产品页面图像生成缩略图并显示在信息设备屏幕上。The thumbnail generation module 430 is configured to generate a thumbnail according to the product page image and display it on the information device screen.
进一步的,如图9所示,产品信息生成模块401包括:Further, as shown in FIG. 9, the product information generating module 401 includes:
行为数据获取模块411,用于获取大数据平台进行统计分析后所得到的用户行为数据;The behavior data obtaining module 411 is configured to obtain user behavior data obtained by performing statistical analysis on the big data platform;
产品推荐模块422,用于根据获取到的用户行为数据及预设的推荐算法,计算得到适合推荐给用户的产品。The product recommendation module 422 is configured to calculate a product suitable for recommendation to the user according to the obtained user behavior data and a preset recommendation algorithm.
进一步的,控制模块402控制多个金融产品在到达特定区域时使多个金融产品按照预设状态进行流动,具体包括:Further, the control module 402 controls, when a plurality of financial products reach a specific area, the plurality of financial products are configured to flow according to a preset state, and specifically includes:
从进入特定区域开始流动至特定区域中间位置的过程中,多个缩略图的流动速度逐渐变小并且形状逐渐变大;The flow velocity of the plurality of thumbnail images gradually becomes smaller and the shape gradually becomes larger as it flows from the entry into the specific region to the intermediate position of the specific region;
从特定区域中间位置开始流动至离开特定区域的过程中,多个缩略图的流动速度逐渐变大并且形状逐渐变小。In the process of flowing from the intermediate position of the specific area to leaving the specific area, the flow speeds of the plurality of thumbnail images gradually become larger and the shape gradually becomes smaller.
上述终端设备中模块的具体工作过程,可以参考前述方法实施例中的对应过程,在此不再赘述。For the specific working process of the module in the foregoing terminal device, reference may be made to the corresponding process in the foregoing method embodiment, and details are not described herein again.
本申请另一种实施例提供一个或多个存储有计算机可读指令的非易失性可读存储介质,该一个或多个存储有计算机可读指令的非易失性可读存储介质,计算机可读指令被一个或多个处理器执行时,使得一个或多个处理器执行上述实施例中的金融产品显示方法,为避免重复,这里不再赘述。或者,该计算机可读指令被处理器执行时实现上述实施例中金融产品显示装置中各模块/单元的功能,为避免重复,这里不再赘述。Another embodiment of the present application provides one or more non-volatile readable storage media storing computer readable instructions, the one or more non-volatile readable storage media storing computer readable instructions, a computer When the readable instructions are executed by one or more processors, one or more processors are executed to perform the financial product display method in the above embodiments. To avoid repetition, details are not described herein again. Alternatively, the functions of the modules/units in the financial product display device in the above embodiments are implemented when the computer readable instructions are executed by the processor. To avoid repetition, details are not described herein again.
可以理解地,一个或多个存储有计算机可读指令的非易失性可读存储介质可以包括:能够携带所述计算机可读指令的任何实体或装置、记录介质、U盘、移动硬盘、磁碟、光盘、计算机存储器、只读存储器(ROM,Read-Only Memory)、随机存取存储器(RAM,Random Access Memory)、电载波信号和电信信号等。It will be understood that one or more non-volatile readable storage media storing computer readable instructions may comprise: any entity or device capable of carrying the computer readable instructions, a recording medium, a USB flash drive, a mobile hard drive, a magnetic Discs, optical discs, computer memories, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier signals, and telecommunications signals.
图10是本实施例中终端设备的示意图。如图10所示,终端设备6包括处理器60、存储器61以及存储在存储器61中并可在处理器60上运行的计算机 可读指令62。处理器60执行计算机可读指令62时实现上述实施例中金融产品显示方法的各个步骤,例如图1所示的步骤S10、S20和S30。或者,处理器60执行计算机可读指令62时实现上述实施例中金融产品显示装置各模块/单元的功能,如图6所示缩略图显示模块401、控制模块402、选择信号接收模块403的功能。FIG. 10 is a schematic diagram of a terminal device in this embodiment. As shown in FIG. 10, the terminal device 6 includes a processor 60, a memory 61, and computer readable instructions 62 stored in the memory 61 and operable on the processor 60. The processor 60 executes the computer readable instructions 62 to implement the various steps of the financial product display method of the above-described embodiments, such as steps S10, S20, and S30 shown in FIG. Alternatively, when the processor 60 executes the computer readable instructions 62, the functions of the modules/units of the financial product display device in the above embodiments are implemented, such as the functions of the thumbnail display module 401, the control module 402, and the selection signal receiving module 403 shown in FIG. .
所属领域的技术人员可以清楚地了解到,为了描述的方便和简洁,仅以上述各功能单元、模块的划分进行举例说明,实际应用中,可以根据需要而将上述功能分配由不同的功能单元、模块完成,即将装置的内部结构划分成不同的功能单元或模块,以完成以上描述的全部或者部分功能。It will be apparent to those skilled in the art that, for convenience and brevity of description, only the division of each functional unit and module described above is exemplified. In practical applications, the above functions may be assigned to different functional units as needed. The module is completed, dividing the internal structure of the device into different functional units or modules to perform all or part of the functions described above.
以上所述实施例仅用以说明本申请的技术方案,而非对其限制;尽管参照前述实施例对本申请进行了详细的说明,本领域的普通技术人员应当理解:其依然可以对前述各实施例所记载的技术方案进行修改,或者对其中部分技术特征进行等同替换;而这些修改或者替换,并不使相应技术方案的本质脱离本申请各实施例技术方案的精神和范围,均应包含在本申请的保护范围之内。The above-mentioned embodiments are only used to explain the technical solutions of the present application, and are not limited thereto; although the present application has been described in detail with reference to the foregoing embodiments, those skilled in the art should understand that they can still implement the foregoing embodiments. The technical solutions described in the examples are modified or equivalently replaced with some of the technical features; and the modifications or substitutions do not deviate from the spirit and scope of the technical solutions of the embodiments of the present application, and should be included in Within the scope of protection of this application.

Claims (20)

  1. 一种金融产品显示方法,其特征在于,所述金融产品显示方法包括:A financial product display method, characterized in that the financial product display method comprises:
    在信息设备屏幕上显示金融产品的多个缩略图;Displaying multiple thumbnails of the financial product on the information device screen;
    控制所述多个缩略图在所述信息设备屏幕上循环流动,并在到达特定区域时使所述多个缩略图按照预设状态进行流动;Controlling the plurality of thumbnails to circulate on the information device screen, and causing the plurality of thumbnails to flow according to a preset state when reaching a specific area;
    当其中一个缩略图在所述特定区域内接收到选择信号时,显示所述缩略图的详细内容。When one of the thumbnails receives the selection signal within the specific area, the detailed content of the thumbnail is displayed.
  2. 如权利要求1所述的金融产品展示方法,其特征在于,在信息设备屏幕上显示金融产品的多个缩略图,包括:The financial product display method according to claim 1, wherein displaying a plurality of thumbnails of the financial product on the information device screen comprises:
    基于大数据平台生成产品信息;Generate product information based on a big data platform;
    提取所述产品信息中的关键字;Extracting keywords in the product information;
    根据所述关键字生成缩略图并显示在所述信息设备屏幕上。A thumbnail is generated based on the keyword and displayed on the information device screen.
  3. 如权利要求1所述的金融产品展示方法,其特征在于,在信息设备屏幕上显示金融产品的多个缩略图,包括:The financial product display method according to claim 1, wherein displaying a plurality of thumbnails of the financial product on the information device screen comprises:
    基于大数据平台生成产品信息;Generate product information based on a big data platform;
    根据产品信息生成产品页面图像;Generate a product page image based on product information;
    根据产品页面图像生成缩略图并显示在所述信息设备屏幕上。A thumbnail is generated from the product page image and displayed on the information device screen.
  4. 如权利要求2或者3所述的金融产品展示方法,其特征在于,基于大数据平台生成产品信息,包括:The financial product display method according to claim 2 or 3, wherein the generating product information based on the big data platform comprises:
    获取大数据平台进行统计分析后所得到的用户行为数据;Obtain user behavior data obtained after statistical analysis of the big data platform;
    根据获取到的所述用户行为数据及预设的推荐算法,计算得到适合推荐给用户的产品。The product suitable for recommendation to the user is calculated according to the obtained user behavior data and a preset recommendation algorithm.
  5. 如权利要求1所述的金融产品展示方法,其特征在于,在到达特定区域时使所述多个缩略图按照预设状态进行流动,包括:The financial product display method according to claim 1, wherein the plurality of thumbnails are caused to flow according to a preset state when the specific area is reached, including:
    从进入所述特定区域开始流动至所述特定区域中间位置的过程中,使所述多个缩略图的流动速度逐渐变小并且形状逐渐变大;In the process of flowing into the intermediate position of the specific area from the entry into the specific area, the flow speed of the plurality of thumbnail images is gradually reduced and the shape is gradually increased;
    从所述特定区域中间位置开始流动至离开所述特定区域的过程中,使所述多个缩略图的流动速度逐渐变大并且形状逐渐变小。In the process of flowing from the intermediate position of the specific region to leaving the specific region, the flow speed of the plurality of thumbnail images is gradually increased and the shape is gradually reduced.
  6. 一种金融产品显示装置,其特征在于,所述金融产品显示装置包括:A financial product display device, wherein the financial product display device comprises:
    缩略图显示模块,用于在信息设备屏幕上显示金融产品的多个缩略图;a thumbnail display module for displaying a plurality of thumbnails of the financial product on the information device screen;
    控制模块,用于控制所述多个缩略图在所述信息设备屏幕上循环流动,并在到达特定区域时使所述多个缩略图按照预设状态进行流动;a control module, configured to control the plurality of thumbnails to circulate on the information device screen, and to cause the plurality of thumbnails to flow according to a preset state when reaching a specific area;
    选择信号接收模块,用于当其中一个缩略图在所述特定区域内接收到选择信号时,显示所述产品的详细内容。The selection signal receiving module is configured to display the detailed content of the product when one of the thumbnail images receives the selection signal in the specific area.
  7. 如权利要求6所述的金融产品显示装置,其特征在于,所述缩略图显示模块包括:The financial product display device according to claim 6, wherein the thumbnail display module comprises:
    产品信息生成模块,用于基于大数据平台生成产品信息;a product information generating module for generating product information based on a big data platform;
    关键字提取模块,用于提取产品信息中的关键字;a keyword extraction module, configured to extract keywords in product information;
    缩略图生成模块,用于根据所述关键字生成缩略图并显示在所述信息设备屏幕上。And a thumbnail generating module, configured to generate a thumbnail according to the keyword and display the image on the information device screen.
  8. 如权利要求6所述的金融产品显示装置,其特征在于,所述缩略图显示模块包括:The financial product display device according to claim 6, wherein the thumbnail display module comprises:
    产品信息生成模块,用于基于大数据平台生成产品信息;a product information generating module for generating product information based on a big data platform;
    页面图像生成模块,用于根据产品信息生成产品页面图像;a page image generating module, configured to generate a product page image according to product information;
    缩略图生成模块,用于根据产品页面图像生成缩略图并显示在所述信息设备屏幕上。And a thumbnail generating module, configured to generate a thumbnail according to the product page image and display the screen on the information device.
  9. 如权利要求6或者7所述的金融产品显示装置,其特征在于,所述产品信息生成模块包括:The financial product display device according to claim 6 or 7, wherein the product information generating module comprises:
    行为数据获取模块,用于获取大数据平台进行统计分析后所得到的用户行为数据;The behavior data acquisition module is configured to obtain user behavior data obtained after statistical analysis by the big data platform;
    产品推荐模块,用于根据获取到的所述用户行为数据及预设的推荐算法,计算得到适合推荐给用户的产品。The product recommendation module is configured to calculate, according to the obtained user behavior data and a preset recommendation algorithm, a product suitable for recommendation to the user.
  10. 如权利要求6所述的金融产品显示装置,其特征在于,所述控制模块具体用于:The financial product display device according to claim 6, wherein the control module is specifically configured to:
    从进入所述特定区域开始流动至所述特定区域中间位置的过程中,使所述多个缩略图的流动速度逐渐变小并且形状逐渐变大;In the process of flowing into the intermediate position of the specific area from the entry into the specific area, the flow speed of the plurality of thumbnail images is gradually reduced and the shape is gradually increased;
    从所述特定区域中间位置开始流动至离开所述特定区域的过程中,使所述多个缩略图的流动速度逐渐变大并且形状逐渐变小。In the process of flowing from the intermediate position of the specific region to leaving the specific region, the flow speed of the plurality of thumbnail images is gradually increased and the shape is gradually reduced.
  11. 一种终端设备,包括存储器、处理器以及存储在所述存储器中并可在所述处理器上运行的计算机可读指令,其特征在于,所述处理器执行所述计算机可读指令时实现如下步骤:A terminal device comprising a memory, a processor, and computer readable instructions stored in the memory and operable on the processor, wherein the processor executes the computer readable instructions as follows step:
    在信息设备屏幕上显示金融产品的多个缩略图;Displaying multiple thumbnails of the financial product on the information device screen;
    控制所述多个缩略图在所述信息设备屏幕上循环流动,并在到达特定区域时使所述多个缩略图按照预设状态进行流动;Controlling the plurality of thumbnails to circulate on the information device screen, and causing the plurality of thumbnails to flow according to a preset state when reaching a specific area;
    当其中一个缩略图在所述特定区域内接收到选择信号时,显示所述缩略图的详细内容。When one of the thumbnails receives the selection signal within the specific area, the detailed content of the thumbnail is displayed.
  12. 如权利要求11所述的终端设备,其特征在于,在信息设备屏幕上显示金融产品的多个缩略图,包括:The terminal device according to claim 11, wherein displaying a plurality of thumbnails of the financial product on the information device screen comprises:
    基于大数据平台生成产品信息;Generate product information based on a big data platform;
    提取所述产品信息中的关键字;Extracting keywords in the product information;
    根据所述关键字生成缩略图并显示在所述信息设备屏幕上。A thumbnail is generated based on the keyword and displayed on the information device screen.
  13. 如权利要求11所述的终端设备,其特征在于,在信息设备屏幕上显示金融产品的多个缩略图,包括:The terminal device according to claim 11, wherein displaying a plurality of thumbnails of the financial product on the information device screen comprises:
    基于大数据平台生成产品信息;Generate product information based on a big data platform;
    根据产品信息生成产品页面图像;Generate a product page image based on product information;
    根据产品页面图像生成缩略图并显示在所述信息设备屏幕上。A thumbnail is generated from the product page image and displayed on the information device screen.
  14. 如权利要求12或者13所述的终端设备,其特征在于,基于大数据平台生成产品信息,包括:The terminal device according to claim 12 or 13, wherein the generating product information based on the big data platform comprises:
    获取大数据平台进行统计分析后所得到的用户行为数据;Obtain user behavior data obtained after statistical analysis of the big data platform;
    根据获取到的所述用户行为数据及预设的推荐算法,计算得到适合推荐给用户的产品。The product suitable for recommendation to the user is calculated according to the obtained user behavior data and a preset recommendation algorithm.
  15. 如权利要求11所述的终端设备,其特征在于,在到达特定区域时使所述多个缩略图按照预设状态进行流动,包括:The terminal device according to claim 11, wherein the plurality of thumbnails are caused to flow according to a preset state when the specific area is reached, including:
    从进入所述特定区域开始流动至所述特定区域中间位置的过程中,所述多个缩略图的流动速度逐渐变小并且形状逐渐变大;The flow velocity of the plurality of thumbnail images gradually becomes smaller and the shape gradually becomes larger during the flow from the entry into the specific region to the intermediate position of the specific region;
    从所述特定区域中间位置开始流动至离开所述特定区域的过程中,所述多个缩略图的流动速度逐渐变大并且形状逐渐变小。In the process of flowing from the intermediate position of the specific region to leaving the specific region, the flow speeds of the plurality of thumbnail images gradually become larger and the shape gradually becomes smaller.
  16. 一个或多个存储有计算机可读指令的非易失性可读存储介质,其特征在于,所述计算机可读指令被一个或多个处理器执行时,使得所述一个或多个处理器执行如下步骤:One or more non-transitory readable storage mediums storing computer readable instructions, wherein when the computer readable instructions are executed by one or more processors, cause the one or more processors to execute The following steps:
    在信息设备屏幕上显示金融产品的多个缩略图;Displaying multiple thumbnails of the financial product on the information device screen;
    控制所述多个缩略图在所述信息设备屏幕上循环流动,并在到达特定区域时使所述多个缩略图按照预设状态进行流动;Controlling the plurality of thumbnails to circulate on the information device screen, and causing the plurality of thumbnails to flow according to a preset state when reaching a specific area;
    当其中一个缩略图在所述特定区域内接收到选择信号时,显示所述缩略图的详细内容。When one of the thumbnails receives the selection signal within the specific area, the detailed content of the thumbnail is displayed.
  17. 如权利要求16所述的非易失性可读存储介质,其特征在于,在信息设备屏幕上显示金融产品的多个缩略图,包括:The non-volatile readable storage medium of claim 16, wherein displaying the plurality of thumbnails of the financial product on the information device screen comprises:
    基于大数据平台生成产品信息;Generate product information based on a big data platform;
    提取所述产品信息中的关键字;Extracting keywords in the product information;
    根据所述关键字生成缩略图并显示在所述信息设备屏幕上。A thumbnail is generated based on the keyword and displayed on the information device screen.
  18. 如权利要求16所述的非易失性可读存储介质,其特征在于,在信息设备屏幕上显示金融产品的多个缩略图,包括:The non-volatile readable storage medium of claim 16, wherein displaying the plurality of thumbnails of the financial product on the information device screen comprises:
    基于大数据平台生成产品信息;Generate product information based on a big data platform;
    根据产品信息生成产品页面图像;Generate a product page image based on product information;
    根据产品页面图像生成缩略图并显示在所述信息设备屏幕上。A thumbnail is generated from the product page image and displayed on the information device screen.
  19. 根据权利要求17或者18所述的非易失性可读存储介质,其特征在于,基于大数据平台生成产品信息,包括:The non-volatile readable storage medium according to claim 17 or 18, wherein the generating the product information based on the big data platform comprises:
    获取大数据平台进行统计分析后所得到的用户行为数据;Obtain user behavior data obtained after statistical analysis of the big data platform;
    根据获取到的所述用户行为数据及预设的推荐算法,计算得到适合推荐给用户的产品。The product suitable for recommendation to the user is calculated according to the obtained user behavior data and a preset recommendation algorithm.
  20. 根据权利要求16所述的非易失性可读存储介质,其特征在于,在到达特定区域时使所述多个缩略图按照预设状态进行流动,包括:The non-volatile readable storage medium according to claim 16, wherein the plurality of thumbnails are caused to flow in a preset state when the specific area is reached, including:
    从进入所述特定区域开始流动至所述特定区域中间位置的过程中,所述多个缩略图的流动速度逐渐变小并且形状逐渐变大;The flow velocity of the plurality of thumbnail images gradually becomes smaller and the shape gradually becomes larger during the flow from the entry into the specific region to the intermediate position of the specific region;
    从所述特定区域中间位置开始流动至离开所述特定区域的过程中,所述多个缩略图的流动速度逐渐变大并且形状逐渐变小。In the process of flowing from the intermediate position of the specific region to leaving the specific region, the flow speeds of the plurality of thumbnail images gradually become larger and the shape gradually becomes smaller.
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