WO2019033178A1 - Procédé et installation de mesure d'audience de média et de consommation de média - Google Patents

Procédé et installation de mesure d'audience de média et de consommation de média Download PDF

Info

Publication number
WO2019033178A1
WO2019033178A1 PCT/BG2018/000034 BG2018000034W WO2019033178A1 WO 2019033178 A1 WO2019033178 A1 WO 2019033178A1 BG 2018000034 W BG2018000034 W BG 2018000034W WO 2019033178 A1 WO2019033178 A1 WO 2019033178A1
Authority
WO
WIPO (PCT)
Prior art keywords
data
media content
identification tags
devices
central server
Prior art date
Application number
PCT/BG2018/000034
Other languages
English (en)
Inventor
Lubomir Botev ANGUELOV
Svetoslav Vladimirov VLADIMIROV
Margarita Traikova ALEXANDROVA
Original Assignee
Anguelov Lubomir Botev
Vladimirov Svetoslav Vladimirov
Alexandrova Margarita Traikova
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Anguelov Lubomir Botev, Vladimirov Svetoslav Vladimirov, Alexandrova Margarita Traikova filed Critical Anguelov Lubomir Botev
Publication of WO2019033178A1 publication Critical patent/WO2019033178A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/31—Arrangements for monitoring the use made of the broadcast services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users

Definitions

  • the invention will find application in the field of measurement necessary to determine the actual consumption of media content displayed on all types of media, platforms and devices, including establishing the type of information sought and consumed and its source, the frequency and duration of user contacts with the media, platforms and devices, the socio-demographic characteristics of those users, which measurement will help to take into account the interest in media content so as to help media and content makers in content creation and planning, as well as in reporting on media efficiency as a communication channel in planning and conducting marketing campaigns and reporting on their effectiveness.
  • Known methods for measuring media audience and consumption typically include three phases: media content registration, registration of contacts between respondents and devices displaying media content and accumulating recorded media consumption and respondent contacts. The measurements are made separately for television, Internet, radio, etc., after which the databases from the individual panel surveys are mathematically combined. Technological solutions for measuring all media consumption through a single panel and a unified synchronized database that have a number of drawbacks are also known in the art.
  • US 8,417,966 Bl is a known measurement method (Watermarking) based on pre-addition of an identification tag to the signal of any media content enabling it to be identified.
  • the identification tag is a unique code.
  • For each of the encoded media contents at least one set of registration hash values is computed, wherein at least one of the register hash values in the set is calculated by applying a hash function to a coded content data block.
  • the data block corresponds to a segment of at least one of the content elements.
  • the registration hash values are then provided to a central server representing a measuring instrument to which an identification number (ID) of the content corresponding to at least one set of registration hash values is sent.
  • ID identification number
  • a file of encoded content containing one or more content elements is sent to one or more devices displaying media content.
  • Registration hash values provided to the server are used to measure the consumption of content items delivered to at least one of the devices displaying media content through the cryptographically hashed version of the content ID.
  • This version is configured to identify the content item that is at least partially reproduced in at least one of the devices displaying media content.
  • a major drawback of the known method and the installation for its carrying out is that it does not allow for effective measuring of the audience using the information provided by any particular media since the measurement is related to specific devices showing media content by type - TV, Internet, radio - and the quantification of the content they consume.
  • Another disadvantage is that in order to carry out the method it is necessary for each media to encode all its contents in advance, which is time consuming and costly.
  • the problem, the present invention is facing, is to provide a method of measuring media audience and media consumption that is suitable for carrying out the measurement of all types of media distribution platforms and of all types of devices displaying media content in a unified synchronous data base and an installation for its carrying out allowing for effective consumption reporting, avoiding the need for aggregation of data from individual measurements conducted through different panels, such as TV consumption, Internet consumption and radio-consumption.
  • the problem is solved by a method for measuring media audience and media consumption, including ID tagging, data collection and sending to a central server.
  • personal devices of respondents communicate via digital radio signals with identification tags attached to devices, displaying media content.
  • the identification tags emit at a set time interval a data packet comprising ID tag number, type of the device displaying media content, and signal strength.
  • the personal devices perform data collection, recording and sending the data at least to the central server into a unified synchronized database where processing is performed; whereby based on the calculation of the distance between each personal device and the devices displaying media content by the signal strength of the identification tags, the realized media consumption is determined.
  • the resulting data is accumulated in time with external databases, and reports and analyses of media consumption and audience are prepared.
  • the transmission of the data from the personal devices to the central server is mediated through a data transmitter and at least one local server in which processing is conducted to determine the realized media consumption based on the distance and the processed data is sent to the central server into the unified synchronized database.
  • the data packets emitted by the identification tags should be allocated to the respective server by the unique identification tag numbers of the identification tags into groups by the type of the device displaying media content.
  • sending data to the central server is via Internet environment.
  • An installation for the media audience and media consumption measurement method has been developed that comprises identification tags and a central server.
  • the identification tags are digital radio transmitters with a unique identification tag numbers, and at least one identification tag is attached to a device displaying media content.
  • the identification tags are unidirectionally connected with at least one respondent's personal device comprising a digital radio transceiver. Each personal device is wirelessly and bi-directionally connected to at least the central server.
  • each personal device is wirelessly and bi-directionally connected to a data transmitter connected bi-directionally with at least one local server to at least one separable space; the local server being bi- directionally connected to the central server.
  • the bi-directional connection to the central server is via the Internet environment.
  • the identification tags are attached externally to the devices displaying media content and it is possible that they be attached by embedding.
  • additional identification tags are placed also in a premise of a separable space in which there are stationary devices displaying media content.
  • each personal device is of the portable type, such as inter alia a watch type bracelet, a brooch or a medallion.
  • each of the personal devices has two modes of operation - realtime data transmission mode and data accumulation mode.
  • the advantages of the invention consist in measuring in one panel the consumption of all media devices and platforms, covering all known devices displaying media content.
  • the contacts between each respondent with more than one device are measured simultaneously; it records all forms of media content and allows the survey to cover all demographic and social groups, including those who do not use smartphones.
  • Important advantages are that it correctly and accurately records the demographic profile of the respondents who are individuals, users of media content. It tracks consumption based on individuals, on households, or other separable space; media consumption at home and outside is monitored since the respondents' personal devices record media consumption from the identification tags, record and transmit data to the central server, including via a transmitter and a local server, through a specially designed firmware.
  • the installation is easy to implement and use, and requires no effort on part of the respondents, this resulting in better measurement accuracy.
  • the invention is also cost-effective since there is no need for active media involvement to mark the broadcast content.
  • Fig. 1 is a block diagram of the installation implementing the method according to the invention
  • Fig. 2 is a block diagram of the installation implementing the method according to one embodiment of the invention.
  • Fig. 3 is a block diagram of a personal device according to the invention.
  • Fig. 4 is a block diagram of an identification tag according to the invention.
  • the method for measuring media audience and media consumption includes insertion of identification tags 1, data collection and sending data to a central server 2.
  • the measurement is carried out by individuals, users of media content, hereinafter referred to as respondents.
  • Each respondent is provided with a personal device 3 communicating with the identification tags 1 via digital radio signals.
  • the identification tags 1 are attached to devices displaying media content 4 and broadcast at a set time interval a data packet comprising the identification tag number, the type of the device displaying media content and the signal strength.
  • the personal devices 3 perform data collection, recording and sending at least to the central server 2 into a unified synchronized database.
  • the processing is performed based on the calculation of the distance between each personal device 3 and the devices displaying media content 4; whereby through the signal strength of the identification tags, the realized media consumption is determined and the received data is accumulated in time with external databases 7 of broadcast media content for the time of measurement, and reports and analyses of the media consumption and audience are prepared.
  • the sending of data to the central server 2 is typically performed via Internet environment.
  • the processing of the data packets emanating from the identification tags 1 and accumulated by each of the personal devices 3 is based on the calculated distance between each personal device 3 and the devices displaying the media content 4 and their type, whereby according to predetermined distance definitions the realized media consumption is reported. For example, if the distance between the personal device 3 of a respondent and tablet 41 is less than 10 cm, the media usage is reported through the tablet 41. All the data allocated by the personal devices 3 is recorded and stored on the central server 2 in the unified synchronized database where data from the respondents' personal devices 3 is accumulated/synchronized in time with external databases 7 for broadcast media content during the survey period, and - by means of computational operations - reports and analyses of the media consumption and the audience are compiled based on data from the respondents' personal devices.
  • the sending of data from the personal devices 3 to the central server 2 is mediated via a data transmitter 5 and at least one local server 6 in which the processing to determine the realized media consumption based on distance is performed.
  • the processed data is sent to the central server 2 into the unified synchronized database.
  • the respondents are occupants of at least one separable space which includes one or more premises such as a household, an office, and so on. For the sake of clarity, in the specific examples attention is focused on a household, which does not limit the application of the method.
  • the processing of data on the local server 6 to determine the realized media consumption is done by calculating the distance between each personal device 3 and the devices displaying media content 4 and their type, by using the predefined distance definitions. All the data allocated to personal devices 3 is written and stored on the local server 6 from which, via the Internet environment, data is sent to the central server 2 into the unified synchronized database. In the central server, the data from the respondents' personal units 3 is accumulated / synchronized in time with external databases 7 for broadcast media content during the survey period, and - by means of computational operations - reports and analyses of the media consumption and the audience are compiled based on data from the respondents' personal devices.
  • identification tags 1 are allocated by their unique numbers in several groups according to the type of devices displaying media content 4 to which identification tags 1 are attached, which facilitates usage of the method and increases measurement accuracy.
  • groups are as follows:
  • - Portable devices such as tablet 41, mobile phone 42, laptop 43, e-book, etc.
  • Stationary personal devices such as desktop computer 44, TV games 45, consoles 46, etc.
  • - Stationary devices such as TV receiver 47 or radio receiver.
  • each personal device 3 the identification tags 1 and the servers 2, 6 is accomplished by a specially designed firmware.
  • the invention also refers to an installation for carrying out a method for measuring media audience and media consumption comprising identification tags 1 and a central server 2.
  • the identification tags 1 are digital radio transmitters with a unique number and at least one identification tag 1 being attached to a device displaying media content 4.
  • the identification tags 1 are unidirectionally connected to at least one respondent's personal device 3 comprising a digital radio transceiver. Each personal device 3 is connected wirelessly and bi-directionally at least to the central server 2. The connection is usually via the Internet environment.
  • Identification tags 1 which are digital radio transmitters do not disturb or complicate the use of devices displaying media content 4. Each of the identification tags 1 has a unique number identifying it together with the device displaying the media content 4 to which they are attached.
  • a device displaying media content may be any of the TV receivers 47, DVD, BlueRay, home audio systems, cassette recorders, amplifiers, radio receivers, car audio systems, personal computers 44, laptops 43, tablets 41, smartphones 42, game consoles 46, virtual reality devices, augmented reality devices, smart mirrors, holographic projectors, multi-media projectors, billboards, external and internal digital screens, and other means of displaying media content.
  • Some examples of devices displaying media content 4 are shown in Fig. 1 and Fig. 2.
  • the number of the personal devices used to carry out the measurements is multiple, depending on the number of respondents assigned to do the survey.
  • the communication between the personal devices 3 and the identification tags 1 is accomplished by means of a digital radio link, which may be high-frequency or other suitable.
  • the identification tags 1 emit - at a given time period, e.g., every second, minute, hour, etc. - a data packet including the number of the identification tag 1, the type of the device displaying media content 4 and the signal strength is determined by the distance between the device displaying media content 4 and at least one respondent's personal device 3.
  • Each personal device 3 comprises at least an antenna 31, a digital radio transceiver 32, a distance sensor 33 and a memory 34 as well as a charger 35.
  • Each particular personal device 3 may be constructed also to include other elements according to a specific design based on the knowledge of the specialist in the art and it is sufficient for it to carry out the functionality of making a radio connection with the identification tags, memorizing and sending data, in order to be within the scope of the present invention.
  • the elements of each personal device 3 are connected to one another in a manner known and usual to one skilled in the art, as exemplified in Fig. 2. Therefore these links are not expressly mentioned in the present description. It is also superfluous to mention a housing in which these elements are located, but this is implied and is generally accepted in the technical field of the invention.
  • Each personal device 3 is connected wirelessly and bi-directionally at least to the central server 2.
  • each personal device 3 is connected wirelessly and bi- directionally with a dedicated receiver, hereafter referred to as the data transmitter 5.
  • the data transmitter 5 is a hardware device for receiving and retransmitting data and is bi-directionally connected to at least one local server 6 with at least one group of occupants of a separable space, in the example under consideration - at least one household.
  • Each of the said occupants is a respondent having a respective personal device 3.
  • the local server 6 is connected, typically via the Internet environment, to the central server 2 in a bidirectional way. In this embodiment, the operating costs are significantly reduced and the energy of the batteries of the personal devices is saved.
  • the identification tags 1 are unidirectionally associated with the personal devices of the respondents, members of the household.
  • the data transducer 5 is selected from the appropriate ones available on the markets.
  • the identification tags 1 include a digital radio transmitter 11 or a Bluetooth unit connected to a power supply unit 12 as shown in Fig. 4.
  • the power supply unit 12 can be selected from any known type, taking into account its size, given the location of the identification tag. For example, if it is intended for a room, which possibility is listed below, the power supply could be larger in size, whereas if it is intended to be coupled to a tablet 41 or other similar device, the power supply unit 12 should be of minimized size, such as a battery.
  • the radio transceiver 32 of each personal device 3 corresponds to the characteristics of the digital radio transmitter 11 of the identification tags 1 and may be a Bluetooth, respectively.
  • identification tags 1 are attached externally to the devices displaying media content 4, which does not limit the application of the invention but creates better conditions for convenience of the measurement.
  • identification tags 1 by embedding them into the devices displaying media content 4, which does not fall outside the scope of the invention.
  • additional identification tags may be provided in the rooms of a household where there are stationary devices displaying media content such as a television receiver 47, a desktop computer 44, and the like, especially when the device is located in a large room or a room with a non-standard form.
  • more than one identification tag can be attached to a stationary device. It is possible to combine with the additional identification tags, located in the room with stationary devices, according to the above example.
  • the personal device 3 itself, is suitable to be of the portable type, such as iner alia a watch-type bracelet, a brooch or a pendant.
  • the personal devices 3 have two modes of operation - a real-time data transmission mode and a data accumulation in its internal memory mode.
  • the data accumulation mode is always active, while the data transmission mode is dependent on the presence or absence of a connection with the transmitter and on the availability of an Internet environment for connection to the respective server.
  • Each personal device 3 receives signals from all of the identification tags 1 that are within range.
  • the distance between the personal device 3 of each respondent and the device displaying media content 4 is calculated by the mathematical dependence of the signal strength received by the personal device 3 and the distance between it and the identification tag 1 of the device displaying media content 4. For example, when it is found that the distance is less than ten centimetres, it is acknowledged that there is contact between the respondent and the corresponding device displaying media content 4; the conclusion is that the respondent is using, for example, his/her smartphone or tablet. Which of the two is being used can be determined by the unique number of the corresponding identification tag 1 emitting the signal.
  • a stationary device e.g., a television receiver 47, a stationary computer 44, television games 45 or other
  • a stationary device e.g., a television receiver 47, a stationary computer 44, television games 45 or other
  • the methods used to this end are trilateration and triangulation which are well known.
  • the additional identification tags located in the room emit a signal received by the corresponding personal device 3.
  • the different signal strength transmitted to the local server 6 or to the central server 2 gives an indication of the location of the respective respondent in the room.
  • information is given whether a respondent is in front of the television receiver 47 and, in particular, which of the respondents are in the room with the TV receiver 47.
  • the respective server 2, 6 determines which of the devices displaying media content 4 is being used by each respondent.
  • the respective server 2, 6 determines which of the devices displaying media content 4 is being used by each respondent.

Abstract

L'invention trouvera son application dans le domaine de la mesure de la consommation réelle de contenu multimédia, affichée sur tous les types de média. En conséquence, elle suit la consommation sur la base d'individus, de ménages ou d'un autre espace séparable. L'installation est facile à mettre en œuvre et à utiliser, ce qui permet d'obtenir une meilleure précision de mesure. Il n'y a pas besoin d'implication active du média pour marquer le contenu de diffusion. Le procédé comprend la fixation d'étiquettes d'identification (1) à des dispositifs affichant un contenu multimédia (4). Après quoi les dispositifs personnels (3) des personnes sondées communiquent par l'intermédiaire de signaux radio numériques avec les étiquettes d'identification (1), qui émettent à un intervalle de temps défini un paquet de données comprenant le numéro d'étiquette d'identification, le type du dispositif affichant un contenu multimédia (4) et une intensité de signal. Les dispositifs personnels (3) réalisent la collecte, l'enregistrement et l'envoi de données au moins au serveur central (2) dans une base de données synchronisée unifiée. Les données reçues sont traitées et le résultat est accumulé dans le temps avec des bases de données externes (7) et des rapports et une analyse de la consommation multimédia et du public sont préparés.
PCT/BG2018/000034 2017-08-17 2018-08-09 Procédé et installation de mesure d'audience de média et de consommation de média WO2019033178A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
BG112565A BG67155B1 (bg) 2017-08-17 2017-08-17 Метод и инсталация за измерване на медийна аудитория и медийно потребление
BG112565 2017-08-17

Publications (1)

Publication Number Publication Date
WO2019033178A1 true WO2019033178A1 (fr) 2019-02-21

Family

ID=65362170

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/BG2018/000034 WO2019033178A1 (fr) 2017-08-17 2018-08-09 Procédé et installation de mesure d'audience de média et de consommation de média

Country Status (2)

Country Link
BG (1) BG67155B1 (fr)
WO (1) WO2019033178A1 (fr)

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050101314A1 (en) * 2003-11-10 2005-05-12 Uri Levi Method and system for wireless group communications
US8417966B1 (en) * 2010-05-28 2013-04-09 Adobe Systems Incorporated System and method for measuring and reporting consumption of rights-protected media content
US20130298241A1 (en) * 2009-12-11 2013-11-07 At&T Intellectual Property I, L.P. Network Based Audience Measurement

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050101314A1 (en) * 2003-11-10 2005-05-12 Uri Levi Method and system for wireless group communications
US20130298241A1 (en) * 2009-12-11 2013-11-07 At&T Intellectual Property I, L.P. Network Based Audience Measurement
US8417966B1 (en) * 2010-05-28 2013-04-09 Adobe Systems Incorporated System and method for measuring and reporting consumption of rights-protected media content

Also Published As

Publication number Publication date
BG67155B1 (bg) 2020-10-15
BG112565A (bg) 2019-02-28

Similar Documents

Publication Publication Date Title
US11832036B2 (en) Gathering research data
US8949074B2 (en) Methods and systems for testing ability to conduct a research operation
US11113700B2 (en) Method and apparatus for associating device user identifiers with content presentation and related events
KR20060037286A (ko) 상점 내에서 시장 조사 데이터를 수집하기 위한 방법 및시스템
KR20060037287A (ko) 시장조사 데이터를 수집하는 방법 및 시스템
CN107547945A (zh) 在观众测量装置中执行音频传感器选择的方法和设备
TW201028938A (en) Mobile advertisement device and application thereof
CN104488283A (zh) 用于通过检测信号失真来减少溢出的方法和系统
CN204991027U (zh) 广告机及基于广告机的定位系统和广告受众量统计系统
WO2006026736A2 (fr) Detection et mesure d'une exposition a des articles de contenu media
US20230308786A1 (en) Audience monitoring systems and related methods
US20230396838A1 (en) Methods and apparatus of media device detection for minimally invasive media meters
US11962850B2 (en) Methods and apparatus to generate media exposure maps of media environments
WO2019033178A1 (fr) Procédé et installation de mesure d'audience de média et de consommation de média
US20220187437A1 (en) Methods and apparatus for multimodal audience detection and identification
AU2021200467B2 (en) Gathering research data
AU2015202027B2 (en) Gathering research data
CN101288252A (zh) 检测并测量对媒体内容项目的接触

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 18846514

Country of ref document: EP

Kind code of ref document: A1

NENP Non-entry into the national phase

Ref country code: DE

122 Ep: pct application non-entry in european phase

Ref document number: 18846514

Country of ref document: EP

Kind code of ref document: A1