WO2019017194A1

WO2019017194A1 - Incentive provision system and incentive provision method

Info

Publication number: WO2019017194A1
Application number: PCT/JP2018/025085
Authority: WO
Inventors: 央嗣弓場
Original assignee: 株式会社リクルート
Priority date: 2017-07-18
Filing date: 2018-07-02
Publication date: 2019-01-24
Also published as: JP6351806B1; JP2019021044A

Abstract

The present invention provides an incentive to a customer, without requiring the use of a reward card or a mobile terminal having a contactless IC card installed therein. According to the present invention: key codes which are associated with stores Sa, Sb, Sc, and the contents of which are changed at prescribed time intervals are issued; the issued key codes are displayed on displays Da, Db, Dc at the respective stores; upon reception of a telephone number of a mobile terminal 4 and a key code, a store is identified on the basis of the received key code, while a customer visiting the store is identified on the basis of the telephone number received; and then an incentive (reward point) offered by the identified store is provided to the identified customer.

Description

Incentive grant system and incentive grant method

Cross-reference to related applications

This application is based on Japanese Patent Application No. 2017-139209 filed on Jul. 18, 2017, the contents of which are incorporated herein by reference.

The present invention relates to an incentive grant system and an incentive grant method.

When giving an incentive such as points or coupons to a customer, a system using a portable terminal equipped with a non-contact type IC card such as Felica (registered trademark) has been developed.

Patent Document 1 below discloses a system for providing an incentive such as points and coupons using a portable device incorporating a noncontact IC card chip. In this system, the mobile device is authenticated using a combination of the mobile device ID and the IC card ID, and points are added to the user of the mobile device when the authentication is successful.

JP, 2012-181652, A

In order to receive points by the system described in Patent Document 1, it is necessary to bring a portable device equipped with a noncontact IC card to a store. Therefore, if you forget to bring a portable device equipped with a noncontact IC card to a store, you can not receive points. In addition, even with a system that issues point cards and manages points, points can not be received if the point card is forgotten to bring to a store.
The present invention has been made to solve the above-mentioned problems, and an incentive can be provided to a customer without using a non-contact type IC card-equipped portable terminal or a point card. One of the objectives is to provide a system and an incentive provision method.

The incentive provision system according to an aspect of the present invention includes: an issuing unit that issues a key code including a plurality of numbers that are associated with a predetermined place and whose content is changed every predetermined time; A display control unit for displaying the key code on a display at the place, information for specifying a portable terminal, and the key code, the place is specified based on the received key code An identifying unit for identifying a customer who has visited the place based on the received information for identifying the portable terminal, and an incentive provided by the identified place to the identified customer And a provision unit for giving.

A wireless communication area ID for specifying the communicable range of the relay device of the wireless LAN corresponding to the location, the key code issued by the issuing unit, and the display date and time when the key code is displayed on the display; And a storage unit for storing the information in association with a display ID for identifying the display, wherein the identifying unit is information for identifying the portable terminal, which is input individually for each character in the portable terminal, and the key code When the wireless communication area ID is received, the wireless communication area ID is identified based on the information identifying the mobile terminal and the setting information of the relay device of the wireless LAN relaying transmission of the key code, and the wireless communication area ID is identified. One of the key codes stored in association with the received key code matches, and When the display date and time stored in association with the matched key code corresponds to the date and time when the key code is received, the display ID stored in association with the matched key code The location may be identified based on the received information for identifying the portable terminal, and a customer visiting the location may be identified.

The information for specifying the mobile terminal may be a telephone number of the mobile terminal.

The incentive may be at least one of a point, a coupon, and a catalog.

An incentive granting method according to another aspect of the present invention is an incentive granting method to be executed by a processor, which comprises a plurality of numbers associated with a predetermined place and whose contents are changed at predetermined time intervals. Issuing a key code, a display control step for displaying the issued key code on a display at the location, receiving information specifying the portable terminal and the key code, Identifying the location based on the key code and identifying a customer visiting the location based on the received information identifying the portable terminal; and providing the identified location And V. applying an incentive to the specified customer.

Wireless communication area ID for specifying the communicable range of the relay device of the wireless LAN corresponding to the location, the key code issued in the issuing step, and the display date and time when the key code is displayed on the display; And a storing step of storing the information in association with a display ID for specifying the display, wherein the specifying step is information for specifying the mobile terminal and the key code, which are individually input one by one in the mobile terminal. When the wireless communication area ID is received, the wireless communication area ID is identified based on the information identifying the mobile terminal and the setting information of the relay device of the wireless LAN relaying transmission of the key code, and the wireless communication area ID is identified. One of the key codes stored in association with the received key code In the case where the display date and time stored in correspondence with the matched key code corresponds to the date and time when the key code is received, the display date and time are associated with the matched key code. The location may be identified based on the stored display ID, and a customer who has visited the location may be identified based on the received information identifying the portable terminal.

According to the present invention, it is possible to provide an incentive to a customer without using a portable terminal or a point card loaded with a noncontact IC card.

It is a figure which illustrates the composition of the incentive grant system in an embodiment. It is a figure which illustrates the structure of the server shown in FIG. It is an example of the screen displayed on the shop display shown in FIG. It is an example of the screen displayed on the portable terminal shown in FIG. It is an example of the screen displayed on the portable terminal shown in FIG. It is an example of the screen displayed on the portable terminal shown in FIG. It is an example of the screen displayed on the portable terminal shown in FIG. In the incentive provision system shown in FIG. 1, it is a sequence chart which illustrates the procedure at the time of giving a point to the customer who came to the store.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In addition, the same code | symbol is attached | subjected to the same element and the overlapping description is abbreviate | omitted.

FIG. 1 is a schematic configuration diagram of an incentive provision system according to an embodiment of the present invention. As shown in the figure, the incentive provision system 1 in the present embodiment includes, for example, a server 2, a member database 3, and store displays Da, Db, Dc arranged in each store Sa, Sb, Sc. And the portable terminal 4 described above. The stores Sa, Sb, and Sc and the store displays Da, Db, and Dc are referred to as a store S and a store display D, respectively, unless it is necessary to distinguish them in the following.

The server 2 is configured to be able to communicate with the member database 3, the store display D and the portable terminal 4 via the network N.

The network N is, for example, the Internet, a LAN, a dedicated line, a telephone line, an in-house network, a mobile communication network, Bluetooth (registered trademark), WiFi (Wireless Fidelity), other communication lines, combinations thereof, and the like. It does not matter whether it is wired or wireless.

The network N includes one or more WiFi access points (wireless LAN relay devices) Na. The access point Na relays communication between the server 2 and the store display D located in the communicable range (hereinafter also referred to as “WiFi area”) R of the own access point and the portable terminal 4.

The portable terminal 4 is a portable terminal device used by a customer who receives the provision of the point grant service. In this embodiment, although it demonstrates using a smart phone as portable terminal 4, it is not limited to this, A mobile terminal whole which can allocate a telephone number can be used as portable terminal 4. FIG.

The member database 3 stores member information on customers. The member information includes, for example, a telephone number item, a name item, an address item, a mail address item, and the like as data items. The telephone number item stores a telephone number assigned to the portable terminal 4 used by the customer as identification information for identifying the customer.

As shown in FIG. 2, the server 2 includes, for example, a processor 20, a communication interface 21, and a storage resource 22.

The processor 20 includes an arithmetic logic operation unit that processes arithmetic operations, logic operations, bit operations, and the like, and various registers, and realizes various functions to be described later by executing a computer program 220 stored in the storage resource 22. Do. The various registers are, for example, a program counter, a data register, an instruction register, a general purpose register, and the like.

The communication interface 21 is a hardware module for connecting to the network N and communicating with other terminals on the network N. The communication interface 21 is, for example, a modulation and demodulation device such as an ISDN modem, an ADSL modem, a cable modem, an optical modem, and a soft modem.

The storage resource 22 is, for example, a logical device provided by a storage area of a physical device. The physical device is, for example, a computer readable recording medium such as a disk drive or a semiconductor memory. The storage resource 22 may be constructed by mapping a plurality of physical devices to one logical device, or may be constructed by mapping one physical device to a plurality of logical devices. A computer program 220 is stored in the storage resource 22.

The computer program 220 is a program for performing predetermined processing, and includes a plurality of software modules that are appropriately called and executed during operation of the main program of the server 2. The software modules are subprograms modularized to execute specific processing, and are created using, for example, procedures, subroutines, methods, functions, data structures, and the like.

The computer program 220 illustratively includes a processing module 221. The functions realized by executing the processing module 221 will be described later.

The storage resource 22 stores, in addition to the computer program 220, an operating system program used for processing of the authentication processing server 2, a driver program, various data, and the like. As a driver program, for example, there is a communication interface driver program for controlling the communication interface 21 or the like.

Examples of various data stored in the storage resource 22 include key code information registered in the key code database 222. The key code information includes, for example, a WiFi area ID item, a shop ID item, a shop display ID item, a key code item, and a key code display date and time item as data items.

The WiFi area ID item stores identification information for identifying a WiFi area. The store ID item stores identification information for specifying a store. The store display ID item stores identification information for specifying a store display. The key code item and the display date and time item are data items added each time a key code is issued. The key code item stores the issued key code, and the key code display date and time item stores the date and time when the issued key code is displayed on the store display.

The configuration of the database storing the key code information described above and the combination of data items included in the key code information are merely examples, and the combination of the database configuration and data items is appropriately changed according to the system to be operated. be able to.

The functions realized by executing the processing module 221 of the server 2 shown in FIG. 2 will be described below. In the present embodiment, a case of giving points to a customer as an incentive will be described as an example.

The processing module 221 issues a key code (identification code) to each store S in the WiFi area R formed by one access point Na. The processing module 221 changes and issues the contents of the key code at predetermined time intervals. It is preferable that the predetermined time be appropriately set within a range in which a key code is input from a place other than a store, such as a customer's home, for example, and erroneous points are not given.

The key code does not have to be issued in store units, as long as it can be issued in predetermined location units. For example, it may be issued in units such as a counter or a cash register provided in a store, or may be issued in access point units. In the case where a key code is issued to a unit such as a counter or a cash register provided in a store, for example, a store display is arranged for each place where the key code is issued, and the key code issued for each place is It can be displayed on the arranged store display.

The processing module 221 causes the store display D at the store S to display the issued key code. For example, a key code presentation screen as illustrated in FIG. 3 may be displayed on the shop display Da at the A shop Sa in FIG. 1 and the key code may be presented to the visiting customer. The same figure shows that "325" is currently presented as a keyword for giving a store visit point in the A store Sa.

The processing module 221 registers key code information on the issued key code in the key code database 222. As described above, the key code information includes, for example, a WiFi area ID, a shop ID, a shop display ID, a key code, and a key code display date and time.

The processing module 221 receives the key code and the telephone number of the portable terminal 4 via the access point Na in which the portable terminal 4 is located.

Here, referring to FIG. 4 and FIG. 5, an example of a procedure when a customer possessing the portable terminal 4 visits the store S, inputs a key code and a telephone number into the portable terminal 4 and transmits it to the server 2 Will be explained.

First, a customer visits A store Sa and operates the mobile terminal 4 to connect to a WiFi spot by the access point Na. Subsequently, when the customer starts the browser, a point grant application screen illustrated in FIG. 4 is displayed on the display of the portable terminal 4.

Subsequently, the customer confirms the store display Da at the A store Sa, and inputs “325” displayed on the store display Da at that time into the key code input field 41 (see FIG. 5). Subsequently, the customer inputs the telephone number of the portable terminal 4 into the telephone number input field 42 and taps the "submit" button 43 (see FIG. 5). Thereby, the portable terminal 4 transmits the key code and the telephone number to the server 2.

The processing module 221 illustrated in FIG. 2 refers to the key code information of the key code database 222 based on the key code received from the portable terminal 4 and identifies a store visited by the customer. At this time, the processing module 221 specifies the WiFi area based on the setting information of the access point Na relaying the transmission of the key code, and receives the key code issued to the shop of the specified WiFi area and the portable terminal 4 The store is identified by comparing it with the key code.

When the processing module 221 identifies the store, it can be determined that the key code has been input in the store by comparing the date and time when the key code was received from the portable terminal 4 with the key code display date and time of the key code information. Alternatively, the store may be identified. As a result, it is possible to reduce the situation where a key code is input from a place other than a store and points are incorrectly given.

The processing module 221 transmits an error message to the portable terminal 4 when the store can not be identified.

The processing module 221 refers to the member information of the member database 3 based on the telephone number received from the portable terminal 4 and identifies the customer who has visited the store.

The processing module 221 executes a point giving process of giving the points provided by the specified shop to the specified customer.

Here, with reference to FIG.6 and FIG.7, an example of the procedure at the time of giving a point to the customer who came to the store is demonstrated.

First, when the visiting customer is specified in the server 2 and it is specified that the customer has visited the A store Sa, a point giving guide screen exemplified in FIG. 6 is displayed on the display of the portable terminal 4 .

Subsequently, when the customer selects a URL (Uniform Resource Locator) 44 displayed on the display of the portable terminal 4 and instructs connection, a point addition request message is transmitted to the server 2 and the display of the portable terminal 4 is shown in FIG. A point acquisition notification screen exemplified in 7 is displayed. The customer is notified that 30 points have been acquired as a store visit point to the A store Sa by the point acquisition notification screen of FIG.

Next, with reference to FIG. 8, a series of procedures for giving points to a customer who has visited the store S will be described.

First, the processing module 221 of the server 2 periodically issues the key code of each store S, and displays the issued key code on the store display D of the corresponding store S (step S101). The process of step S101 is continuously executed thereafter.

Subsequently, in accordance with the operation instruction of the customer who has visited the store S, the portable terminal 4 is connected to the WiFi spot provided in the store S (step S102).

Subsequently, the portable terminal 4 activates the browser according to the operation instruction of the customer, and displays the point provision application screen shown in FIG. 4 (step S103). The customer inputs the key code and the telephone number displayed on the store display D on the point grant application screen.

Subsequently, when the portable terminal 4 detects a tap on the "submit" button 43 of the point addition application screen (step S104), the portable terminal 4 transmits the key code and the telephone number input on the point application application screen to the server 2 (step S105).

Subsequently, the processing module 221 of the server 2 refers to the key code information of the key code database 222 based on the key code received from the portable terminal 4 and identifies the shop S visited by the customer (step S106).

Subsequently, the processing module 221 of the server 2 refers to the member information of the member database 3 based on the telephone number received from the portable terminal 4 and identifies the customer who has visited the store S (step S107).

Subsequently, when the processing module 221 of the server 2 identifies the visited store S and the customer, the portable terminal 4 provides URL information for giving a visit point to the identified store S to the identified customer. (Step S108).

Subsequently, the portable terminal 4 displays a point giving guide screen shown in FIG. 6 (step S109).

Subsequently, the portable terminal 4 detects a connection instruction to a URL (step S110), and transmits a point addition request message to the server 2 (step S111).

Subsequently, the processing module 221 of the server 2 executes a point giving process of giving a customer a visiting point to the store S to the customer of the mobile terminal 4 (step S112).

Subsequently, the processing module 221 of the server 2 transmits, to the portable terminal 4, notification information on giving of a store visit point (step S 113).

Subsequently, the portable terminal 4 displays a point acquisition notification screen shown in FIG. 7 (step S114).

As described above, according to the incentive provision system 1 in the embodiment, a key code is issued which is associated with a predetermined store S and whose contents are changed at predetermined time intervals, and the issued key code is When the shop display D in S is displayed and the telephone number and key code of the portable terminal are received, the shop S is specified based on the received key code, and the shop S is visited based on the received telephone number After identifying the customer, points provided by the store can be awarded to the customer.

Therefore, according to the incentive grant system 1 in the embodiment, the customer who visits the store inputs and transmits the key code displayed in the store and the telephone number of his portable terminal from the portable terminal, You can receive points for the store you have visited. Therefore, it is possible to give points to the customer without using a portable terminal equipped with a noncontact IC card or a point card.

[Modification]
The present invention is not limited to the above-described embodiment, and can be implemented in other various forms without departing from the scope of the present invention. For this reason, the said embodiment is only a mere illustration in all the points, and is not interpreted restrictively. For example, the processes (steps) described above can be arbitrarily changed in order or performed in parallel as long as no contradiction occurs in the process contents.

Further, in the embodiment described above, the case of giving the point of arrival to the store is described, but the present invention is not limited to the point of the point of coming to the store but can be applied to the case of giving other points. For example, points may be given according to the purchase amount at the store. In this case, at the time of accounting, in addition to the key code and the telephone number, the payment amount may be input from the portable terminal 4, and points corresponding to the payment amount may be given to the customer.

Moreover, in embodiment mentioned above, although demonstrated using a point as an incentive provided to a customer, an incentive is not limited to this. For example, the same applies to the case where a coupon or a catalog is given to a customer as an incentive.

In the case of providing a catalog as an incentive, for example, the URL of an electronic catalog or an electronic catalog may be transmitted to the mobile terminal 4 of the customer, or the catalog may be mailed to the address of the customer. The address of the customer can be obtained from the membership information of the membership database 3.

DESCRIPTION OF SYMBOLS 1 ... incentive provision system, 2 ... server, 3 ... member database, 4 ... portable terminal, 20 ... processor, 21 ... communication interface, 22 ... storage resource, 220 ... computer program, 221 ... processing module, 222 ... key code database, N ... Network, Na ... Access Point, R ... WiFi Area

Claims

An issuing unit that issues a key code composed of a plurality of numbers associated with a predetermined place and whose contents are changed at predetermined time intervals;
A display control unit for displaying the issued key code on a display at the location;
When the information specifying the portable terminal and the key code are received, the place is identified based on the received key code, and the place is visited based on the received information specifying the portable terminal The identification unit that identifies the identified customers,
An giving unit for giving an incentive provided by the specified place to the specified customer;
Incentive grant system comprising.
A wireless communication area ID for specifying the communicable range of the relay device of the wireless LAN corresponding to the location, the key code issued by the issuing unit, and the display date and time when the key code is displayed on the display; And a storage unit for storing in association with a display ID for specifying the display,
The identification unit relays transmission of the information for identifying the portable terminal and the key code, when the information for identifying the portable terminal and the key code, which are individually input one by one in the portable terminal, are received The wireless communication area ID is specified based on setting information of the relay device of the wireless LAN, and any one of the key codes stored in association with the wireless communication area ID and the received key code The matching display date and time stored in association with the matching key code corresponds to the matching key code and stored when it corresponds to the date and time when the key code was received Identifying the location based on the display ID, and visiting the location based on the received information identifying the portable terminal To identify,
The incentive provision system according to claim 1.
The incentive provision system according to claim 1, wherein the information specifying the mobile terminal is a telephone number of the mobile terminal.
The incentive provision system according to any one of claims 1 to 3, wherein the incentive is at least one of a point, a coupon and a catalog.
A method for providing incentives to be executed by a processor, wherein
Issuing a key code composed of a plurality of numbers associated with a predetermined place and whose contents are changed at predetermined time intervals;
A display control step of displaying the issued key code on a display at the location;
When the information specifying the portable terminal and the key code are received, the place is identified based on the received key code, and the place is visited based on the received information specifying the portable terminal A specific step of identifying a customer who
An giving step of giving an incentive provided by the specified place to the specified customer;
Incentive grant method including.
Wireless communication area ID for specifying the communicable range of the relay device of the wireless LAN corresponding to the location, the key code issued in the issuing step, and the display date and time when the key code is displayed on the display; And storing the information in association with a display ID for specifying the display,
The identification step relays transmission of the information for identifying the portable terminal and the key code when the information for identifying the portable terminal and the key code, which are individually input one by one in the portable terminal, are received. The wireless communication area ID is specified based on setting information of the relay device of the wireless LAN, and any one of the key codes stored in association with the wireless communication area ID and the received key code The matching display date and time stored in association with the matching key code corresponds to the matching key code and stored when it corresponds to the date and time when the key code was received Identifying the location based on the display ID, and visiting the location based on the received information identifying the portable terminal To identify the customer was,
The incentive provision method of Claim 5.