WO2019000249A1 - Procédé d'analyse d'effet de promotion de commerce électronique basé sur des utilisateurs de plateforme sociale - Google Patents

Procédé d'analyse d'effet de promotion de commerce électronique basé sur des utilisateurs de plateforme sociale Download PDF

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Publication number
WO2019000249A1
WO2019000249A1 PCT/CN2017/090425 CN2017090425W WO2019000249A1 WO 2019000249 A1 WO2019000249 A1 WO 2019000249A1 CN 2017090425 W CN2017090425 W CN 2017090425W WO 2019000249 A1 WO2019000249 A1 WO 2019000249A1
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WO
WIPO (PCT)
Prior art keywords
social platform
user
social
promotion
platform user
Prior art date
Application number
PCT/CN2017/090425
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English (en)
Chinese (zh)
Inventor
李楚斌
Original Assignee
深圳市秀趣品牌文化传播有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 深圳市秀趣品牌文化传播有限公司 filed Critical 深圳市秀趣品牌文化传播有限公司
Priority to PCT/CN2017/090425 priority Critical patent/WO2019000249A1/fr
Publication of WO2019000249A1 publication Critical patent/WO2019000249A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to the field of merchant product promotion, and in particular, to an e-commerce advertisement promotion and dividend distribution method.
  • the main objective of the present invention is to provide an e-commerce promotion effect analysis method based on a social platform user, which aims to solve the technical problem of peer-to-peer evaluation marketing effect by marketing through a social platform.
  • the present invention provides an e-commerce promotion effect analysis method based on a social platform user, which is applied to a server, and the server is communicably connected to the social platform through a network, and the method includes the following steps:
  • the social platform user meets the requirements of the social promotion account, the social platform user is added to the promotion list to form a social promotion account;
  • the electronic red envelope is generated by the red envelope generation mechanism of the social platform, and is placed in the user of the social platform;
  • the attribute information includes an account name of the social platform user, a name of a social platform group to which the social platform user is added, and a number of users of the social platform group to which the social platform user joins.
  • the registration time of the social platform user The registration time of the social platform user, the gender of the social platform user, the age of the social platform user, and the phone number of the social platform user.
  • the requirement that the social platform user becomes a social promotion account is: The number of users of at least one social platform group in the social platform group joined by the social platform user exceeds a preset number.
  • the method for updating the public number QR code in the social promotion account according to the attribute information of the social platform user corresponding to each social promotion account is as follows:
  • the user attention amount refers to the number of social platform accounts that pay attention to the merchant public number.
  • the present invention uses a dynamic update of the public number QR code to evaluate whether the social platform user meets the requirements of the social promotion account, which is conducive to accurate marketing, improve the conversion rate of consumption, and evaluate the marketing effect, and Reward the social platform users with good marketing effects to further enhance their enthusiasm.
  • FIG. 1 is a schematic diagram of an application environment of an e-commerce promotion effect analysis system based on a social platform user according to the present invention
  • FIG. 2 is a flowchart of a preferred embodiment of an e-commerce promotion effect analysis method based on a social platform user of the present invention
  • FIG. 1 is a schematic diagram of an application environment of an e-commerce promotion effect analysis system based on a social platform user of the present invention.
  • the e-commerce promotion effect analysis system 40 based on the social platform user in the present invention runs on the server 4.
  • the server 4 is communicatively coupled to the social platform 2 via the network 3.
  • the social platform 2 (which can be checked as "social” in the present invention) is a free application provided by Tencent to provide instant messaging services for smart phones, supporting cross-communication operators and cross-operating systems.
  • the platform quickly sends out free (small amount of network traffic) voice messages, videos, pictures and text messages over the network, and supports multi-group chat. Users can enjoy similar services like SMS and MMS provided by traditional telecom operators through social platforms.
  • social platforms also provide Internet applications such as APP application connection platform, e-commerce platform, corporate public number, Internet financial service platform, etc. service.
  • an enterprise can promote the service or business of the enterprise by setting a corporate public number within the social platform 2.
  • the enterprise is a health management enterprise, and various types of health services are promoted by setting a business public number.
  • companies that focus on chronic disease health management set up a corporate public number that provides intervention services such as hypertension and diabetes on social platforms.
  • intervention services such as hypertension and diabetes on social platforms.
  • the user pays attention to the merchant's public number, they can obtain the health information and services in the merchant's public number. Since the social platform 2 supports online payment, if the user pays attention to the number of the merchant's public number, the probability that the user will consume through online payment is greater.
  • the server 4 is configured to manage the merchant public number and evaluate the promotion effect of the merchant public number. For example, post an article within the merchant's public account, and evaluate the effects of user attention gained through the article.
  • the technical solution of the server 4 for evaluating the promotion effect of the merchant public number will be described in detail in FIG. 2.
  • the network 3 may be a wired communication network or a wireless communication network.
  • the network is preferably a wireless communication network, including but not limited to, GSM network, GPRS network, CDMA network, TD-SCD Wireless transmission networks such as MA networks, WiMAX networks, TD-LTE networks, and FDD-LTE networks.
  • FIG. 2 it is a flowchart of a preferred embodiment of the e-commerce promotion effect analysis method based on the social platform user of the present invention.
  • the e-commerce promotion effect analysis method based on the social platform user is applied to the server 4, and the method includes the following steps:
  • Step S10 The server 4 receives the request for joining the promotion marketing sent by the social platform user. Specifically, when the social platform user wants to be the promotion user of the merchant public number, the social platform user sends a fixed statement message (for example, marketing) to the merchant public number on the social platform 2, since the merchant public number has The server 4 maintains, therefore, the server 4 obtains the message of the fixed sentence from the merchant public number, and initiates a discriminating mechanism for the social platform user to join the promotion marketing. It should be noted that the social platform user ⁇ has paid attention to the social platform account of the merchant public number.
  • a fixed statement message for example, marketing
  • Step S11 The server 4 acquires attribute information of the social platform user.
  • the attribute information includes an account name of the social platform user, a name of a social platform group to which the social platform user joins, a number of users of the social platform group to which the social platform user joins, and a registration time of the social platform user.
  • Step S12 The server 4 determines, according to the attribute information, whether the social platform user meets the requirements of the social promotion account.
  • the social promotion account requirement is: The number of users of at least one social platform group in the social platform group to which the social promotion account is added exceeds a preset number (for example, a social networking platform group composed of three hundred users). In this embodiment, the server 4 determines whether the social platform user has a social platform group composed of three hundred users.
  • the process proceeds to step S13.
  • the social platform user does not meet the requirements of the social promotion account, the process proceeds to step S19.
  • Step S13 The server 4 adds the social platform user to the promotion list to form a social promotion account.
  • the promotion list saves the account name of the social platform user. If the account name of the social platform user is located in the promotion list, the social platform user is determined to be a social promotion for promoting the public number of the marketing business. account number.
  • Step S14 When the social platform user forwards the promotion article in the merchant public number to the social platform user After joining the social platform group, the server 4 updates the public number QR code in the promotion article according to the attribute information of the social platform user.
  • the promotion article is periodically updated in the merchant public number, and each promotion article is accompanied by a public number QR code of the merchant public number.
  • the promotion article may be an introduction to a merchant company, an introduction to a merchant product, an introduction to a merchant knowledge, an introduction to a merchant program, and reception of a featured product. It should be noted that in order to improve the click rate and the promotion effect, the promotion article embeds some humorous content, and adds various forms such as voice links and video links.
  • the two-dimensional code is a scannable access address (usually a URL address), after the user's social platform account scans the two-dimensional code, identifies the corresponding access address and accesses the public number of the URL link or website.
  • the server 4 identifies the public number two-dimensional code in the promotion article and identifies the URL corresponding to the public number two-dimensional code. And adding the attribute information of the social platform user to the URL to generate a new URL, and then calling the two-dimensional code generator in the server 4 to generate a new QR code of the updated public number, the server 4 will update The public number QR code is attached to the promotion article.
  • a public QR code is generated in the updated promotion article, and the server 4 associates the new URL with the merchant public number, so that other users' social platform accounts scan the updated public number QR code to access the merchant public. number.
  • Step S15 The server 4 counts the preset interval according to the two-dimensional code of the public number corresponding to the user of the social platform.
  • the amount of user attention to the merchant's public number brought by the social platform user (for example, one month).
  • the public QR code corresponding to the social platform user of the promotion marketing when the other social platform account scans the public number two-dimensional code in the promotion article, the public number QR code is called.
  • the server 4 counts the number of times the public number QR code corresponding to the social platform user of the promotion marketing is called, and knows the user attention amount of the public number of the merchant brought by the social platform user who joins the promotion marketing.
  • the user attention amount refers to the number of social platform accounts that pay attention to the merchant public number.
  • Step S16 The server 4 is further configured to determine whether the user attention amount of the merchant public number brought by the social platform user exceeds a preset attention amount (for example, one hundred times). When the amount of user attention paid by the user of the social platform to the public number of the merchant exceeds the preset amount of attention, the process proceeds to step S17, otherwise, when the user of the social platform brings the amount of user attention to the public number of the merchant is less than or equal to The preset attention amount ⁇ , the flow proceeds to step S18.
  • a preset attention amount for example, one hundred times.
  • Step S17 The server 4 generates an electronic red envelope through the red packet generation mechanism of the social platform 2, and puts it into the user of the social networking platform.
  • the social platform 2 invokes financial information of the health management company on the social platform 2 (for example, bank card data or amount data in the social wallet), and generates a preset amount (for example, two hundred dollars) )
  • the red envelope is sent to the social platform user.
  • Step S18 The server 4 deletes the social platform user from the promotion list. If the social platform user is not on the promotion list, the social platform user cannot obtain the reward or funding of the health management company even after promoting the merchant public number.
  • Step S19 The server 4 notifies the social platform user that the social platform account does not meet the requirements of the social promotion account.
  • the server 4 notifies the social platform user that the total number of users who need to meet the joined social platform group exceeds three hundred to become the promotion account of the merchant public number.
  • the present invention adopts a dynamic update of the public number two-dimensional code to evaluate whether the social platform user meets the requirements of the social promotion account, is conducive to precision marketing, improves the conversion rate of consumption, evaluates the marketing effect, and has a good marketing effect. Social network users are rewarded to further increase their enthusiasm.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé d'analyse d'effet de promotion de commerce électronique basé sur des utilisateurs de plateforme sociale, le procédé consistant : à recevoir une demande de participation à une campagne marketing de promotion envoyée par un utilisateur de plateforme sociale (S10), à acquérir des informations d'attribut concernant l'utilisateur de plateforme sociale (S11), à déterminer si l'utilisateur de plateforme sociale satisfait les exigences d'un compte de promotion sociale (S12), si l'utilisateur de plateforme sociale satisfait les exigences d'un compte de promotion sociale, à ajouter ce dernier dans une liste de promotion, de façon à former un compte de promotion sociale (S13) ; à mettre à jour, en fonction des informations d'attribut concernant l'utilisateur de plateforme sociale, un code à barres bidimensionnel d'un compte officiel dans un article de promotion (S14), à calculer le nombre d'abonnés d'un compte officiel de commerçant apportés par l'utilisateur de plateforme sociale dans une période de temps prédéfinie (S15) ; et lorsque le nombre d'abonnés du compte officiel de commerçant apportés par l'utilisateur de plateforme sociale dépasse un nombre prédéfini d'abonnés (S16), à générer une enveloppe rouge électronique au moyen d'un mécanisme de génération d'enveloppe rouge de la plateforme sociale, et à placer cette dernière dans le compte de l'utilisateur de WeChat (S17). Le procédé utilise un procédé de mise à jour dynamique d'un code à barres bidimensionnel d'un compte officiel afin d'évaluer si un utilisateur de plateforme sociale satisfait les exigences d'un compte de promotion sociale, ce qui facilite une campagne marketing de précision, améliore le taux de conversion de consommation, tout en évaluant les effets de campagne marketing et en récompensant les utilisateurs de plateforme sociale ayant réussi de bons effets de campagne marketing, ce qui permet d'améliorer encore leur enthousiasme.
PCT/CN2017/090425 2017-06-27 2017-06-27 Procédé d'analyse d'effet de promotion de commerce électronique basé sur des utilisateurs de plateforme sociale WO2019000249A1 (fr)

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PCT/CN2017/090425 WO2019000249A1 (fr) 2017-06-27 2017-06-27 Procédé d'analyse d'effet de promotion de commerce électronique basé sur des utilisateurs de plateforme sociale

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PCT/CN2017/090425 WO2019000249A1 (fr) 2017-06-27 2017-06-27 Procédé d'analyse d'effet de promotion de commerce électronique basé sur des utilisateurs de plateforme sociale

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Citations (4)

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Publication number Priority date Publication date Assignee Title
CN105117942A (zh) * 2015-08-28 2015-12-02 深圳市前海安测信息技术有限公司 线上线下健康服务产品多级推广处理系统及方法
CN105184578A (zh) * 2015-08-28 2015-12-23 深圳市前海安测信息技术有限公司 线上线下健康服务产品推广处理系统及方法
CN105205692A (zh) * 2015-08-28 2015-12-30 深圳市前海安测信息技术有限公司 线上线下健康服务产品分红处理系统及方法
CN105205691A (zh) * 2015-08-28 2015-12-30 深圳市前海安测信息技术有限公司 线上线下健康服务联盟渠道推广处理系统及方法

Patent Citations (4)

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CN105117942A (zh) * 2015-08-28 2015-12-02 深圳市前海安测信息技术有限公司 线上线下健康服务产品多级推广处理系统及方法
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CN105205692A (zh) * 2015-08-28 2015-12-30 深圳市前海安测信息技术有限公司 线上线下健康服务产品分红处理系统及方法
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