WO2018201363A1 - Procédé de recommandation de produit, et terminal - Google Patents

Procédé de recommandation de produit, et terminal Download PDF

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Publication number
WO2018201363A1
WO2018201363A1 PCT/CN2017/082964 CN2017082964W WO2018201363A1 WO 2018201363 A1 WO2018201363 A1 WO 2018201363A1 CN 2017082964 W CN2017082964 W CN 2017082964W WO 2018201363 A1 WO2018201363 A1 WO 2018201363A1
Authority
WO
WIPO (PCT)
Prior art keywords
shopping
shopping area
promotional item
description information
area
Prior art date
Application number
PCT/CN2017/082964
Other languages
English (en)
Chinese (zh)
Inventor
李卓希
Original Assignee
深圳市卓希科技有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 深圳市卓希科技有限公司 filed Critical 深圳市卓希科技有限公司
Priority to PCT/CN2017/082964 priority Critical patent/WO2018201363A1/fr
Publication of WO2018201363A1 publication Critical patent/WO2018201363A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to the field of computers, and in particular, to a product recommendation method and terminal.
  • a technical problem to be solved by the embodiments of the present invention is to provide a product recommendation method and a terminal.
  • the problem that the merchants in the prior art cannot accurately recommend the products to the consumers can be solved.
  • an embodiment of the present invention provides a product recommendation method.
  • the terminal in the present application may be a smart phone or other portable smart device carried by a user, or may be an intelligent terminal installed and used in a shopping cart. limit.
  • the present application is generally directed to indoor scenes, such as indoor large supermarkets, shopping malls or supermarkets.
  • the shopping malls are divided into different shopping areas according to the positions of different types of products, for example: condiment area, non-staple food area, beverage area, grain and oil area.
  • the terminal obtains the shopping area where the current location is located according to the indoor positioning algorithm, and the server pre-stores the mapping relationship between all the shopping areas in the shopping mall and the corresponding description information of the corresponding promotional items, and the mapping relationship can be anytime as needed.
  • the terminal may query the server for the description information of the promotional item associated with the determined shopping area, and the description information includes but is not limited to: product picture, product name, specification, original price, sales price, brand, etc., terminal push and display query Descriptive information about the promotional item.
  • the terminal queries the description information of the promotional item associated with the shopping area according to the shopping area where the current location is located, and pushes and displays the description information of the promotional item to the user, so as to implement the effect of pushing the product according to the geographical location. Can accurately recommend the user on the product.
  • determining the shopping area where the current location is located includes: the terminal acquiring signal strengths of the at least two WiFi hotspots, and the terminal according to the acquired at least three The signal strength of the WiFi hotspot queries the preset WiFi signal strength fingerprint database to determine the location coordinates of the current location, and the terminal determines the shopping area to which the current location coordinates belong.
  • the description information of the promotional item associated with the shopping area is:
  • the terminal scans the surrounding WiFi hotspots, generates a WiFi hotspot list according to the scanned WiFi hotspots, and determines the WiFi hotspots with the best signal quality in the WiFi hotspot list.
  • the signal quality includes but is not limited to RSRQ (Reference Signal Receiving Quality).
  • RSRP Reference Signal Receiving Power
  • the terminal establishes a connection with the determined WiFi hotspot with the best signal quality, and the terminal queries the designated server for the promotion associated with the shopping area through the WiFi hotspot with the best signal quality. Description of the item.
  • the querying the description information of the promotional item associated with the shopping area includes: acquiring a product type set by the user preset, wherein the type of the product preset by the user may be one or more types
  • the type of the product preset by the user is a beverage, a tableware, and a fruit
  • the terminal queries the preset server for the description information of the promotional item associated with the shopping area according to the item type.
  • the method further includes: before the shopping, the user may pre-set the shopping list, and the terminal determines, according to the plurality of items in the shopping list, the shopping area where the shopping area is located, and the terminal determines, according to the determined plurality of shopping The area plans the shortest shopping route to improve the user's shopping efficiency and save shopping time.
  • the second aspect of the present application further provides a terminal, including:
  • a determination module for determining a shopping area where the current location is located
  • a query module configured to query description information of the promotional item associated with the shopping area
  • a display module configured to push and display description information of the promotional item.
  • the determining module is specifically configured to:
  • a shopping area corresponding to the location coordinates is queried.
  • the query module is specifically configured to:
  • Descriptive information of the promotional item associated with the shopping area is queried to the designated server by the hot spot with the best signal quality.
  • the query module is specifically configured to:
  • Descriptive information of the promotional item associated with the shopping area is queried on a preset server according to the item type.
  • the method further includes:
  • a navigation module configured to receive a shopping list input by a user
  • the shortest shopping route and the shopping route are planned according to the shopping area in which the plurality of commodities are located.
  • the present application provides a terminal, the terminal comprising a memory, a processor and a transceiver, the memory storing program code, the processor calling program code for performing the first aspect or the possible implementation manners of the first aspect Any product recommendation method.
  • the terminal queries the description information of the promotional item associated with the shopping area according to the shopping area where the current location is located, and pushes and displays the description information of the promotional item to the user, so as to implement the effect of pushing the product according to the geographical location, and accurately recommend the product to the user.
  • FIG. 1 is a schematic flow chart of a product recommendation method of the present invention
  • FIG. 2 is a schematic structural diagram of a terminal according to an embodiment of the present invention.
  • FIG. 3 is another schematic structural diagram of a terminal according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a method for recommending a product according to an embodiment of the present invention.
  • the method includes:
  • the terminal uses the indoor positioning method to obtain the current location, and the indoor positioning method includes, but is not limited to, WiFi positioning, ultrasonic positioning, infrared positioning, or microwave positioning, wherein the terminal can be a smart phone, a smart watch or other portable smart device held by the user. It can also be a smart device that the merchant sets in the shopping cart.
  • the area in which the goods are displayed may be referred to as a supermarket, a shopping mall, a store, or a supermarket.
  • the shopping mall is divided into a plurality of shopping areas according to a certain division rule, and the shopping area is generally a closed geographical area.
  • the shopping mall is pre-divided into a beverage area, a tobacco and alcohol area, a seasoning area, a fresh area, a home appliance area, and a non-staple food according to the type of the product.
  • the terminal stores the address location coordinate range of each shopping area, and the terminal determines the shopping area where the acquired location coordinates of the current location are located.
  • the terminal may query the description information of the promotional item associated with the shopping area on the local or designated server, and the terminal may pre-store the mapping relationship between the description information of each shopping area and the promotional item on the local or designated server, and the terminal may The description information of the promotional item associated with the shopping area determined by S101 is queried according to the mapping relationship, and the description information includes but is not limited to the product name, brand, original price, sales price, and product picture.
  • the terminal pushes and displays the description information of the promotional item on the display screen according to the description information acquired in S102.
  • the determining the shopping area where the current location is located includes:
  • a shopping area corresponding to the location coordinates is queried.
  • the terminal obtains the signal strength of the scanned at least three WiFi hotspots, wherein the method for measuring the signal strength of the WiFi hotspot by the terminal may be: measuring multiple signal strengths of the WiFi hotspot within a preset duration, and calculating The average of multiple signal intensities.
  • the terminal is pre-stored in the WiFi signal strength fingerprint database, and the WiFi signal strength fingerprint database indicates the mapping relationship between the distribution of the WiFi signal and the geographic location of the indoor, and the terminal queries the preset WiFi signal strength according to the acquired signal strengths of at least three WiFi hotspots.
  • the fingerprint library obtains the location coordinates of the current location, and the terminal pre-stores the geographic location coordinate range of each shopping area pre-divided by the shopping mall, and the terminal determines the address location coordinate range to which the acquired location coordinates of the current location belong, thereby knowing the current location Shopping area.
  • the terminal can periodically obtain the shopping area where the current location is located, for example, the frequency of each second is acquired, so as to find out in time whether the shopping area where the current location is located is updated.
  • the querying the description information of the promotional item associated with the shopping area includes:
  • Descriptive information of the promotional item associated with the shopping area is queried on a preset server according to the item type.
  • the user may pre-set the type of the item of interest, and the terminal queries the preset server for the description information of the promotional item associated with the shopping area, and then filters the required promotion according to the type of the item in the description information of the associated promotional item. Description of the item.
  • the user presets the type of the item of interest to be fresh, seasoning, and drinks
  • the terminal in the server queries the current shopping area to associate the promotional item including a plurality of different types of goods
  • the terminal selects the item according to the type of the item preset by the user. Filtering among multiple types of merchandise, and getting the description of the promotional merchandise of interest.
  • the method further includes:
  • the shortest shopping route and the shopping route are planned according to the shopping area in which the plurality of commodities are located.
  • the shopping list input by the end user includes a plurality of commodities in the shopping list
  • the terminal queries the shopping area where the commodity is located, and the terminal can also display the shopping route according to the shortest shopping route and the display shopping route of the shopping area where the plurality of commodities are located, and the terminal can also The navigation function is started to guide the user to each shopping area.
  • the terminal pushes and displays the description information of the promotional item associated with the shopping area.
  • the terminal queries the description information of the promotional item associated with the shopping area according to the shopping area where the current location is located, and pushes and displays the description information of the promotional item to the user, so as to realize the effect of pushing the product according to the geographical location, and can accurately User recommended products.
  • FIG. 2 is a schematic structural diagram of a terminal according to an embodiment of the present invention.
  • the terminal in the embodiment of the present invention is used to perform a camera control method in FIG. 1 , and the terms and processes involved may refer to the embodiment of FIG. 1 . description.
  • the terminal 2 includes a determination module 201, a query module 202, and a display module 203.
  • the determining module 201 is configured to determine a shopping area where the current location is located.
  • the query module 202 is configured to query description information of the promotional item associated with the shopping area.
  • the display module 203 is configured to push and display description information of the promotional item.
  • the determining module 201 is specifically configured to:
  • a shopping area corresponding to the location coordinates is queried.
  • the query module 202 is specifically configured to:
  • Descriptive information of the promotional item associated with the shopping area is queried to the designated server by the hot spot with the best signal quality.
  • the query module 202 is specifically configured to:
  • it also includes:
  • a navigation module configured to receive a shopping list input by a user
  • the shortest shopping route and the shopping route are planned according to the shopping area in which the plurality of commodities are located.
  • FIG. 3 is a schematic diagram of another structure of a terminal according to an embodiment of the present invention.
  • the terminal 3 includes a processor 301, a memory 302, and a transceiver 303.
  • the transceiver 303 is configured to transmit and receive data with and from an external device.
  • the number of processors 301 in the terminal 3 may be one or more.
  • processor 301, memory 302, and transceiver 303 may be connected by a bus system or other means.
  • Terminal 3 can be used to perform the method shown in FIG.
  • the program code is stored in the memory 302.
  • the processor 301 is configured to call program code stored in the memory 302 for performing the following operations:
  • the executing, by the processor 301, the shopping area where the current location is located includes:
  • a shopping area corresponding to the location coordinates is queried.
  • the describing, by the processor 301, the description information of the promotional item associated with the shopping area includes:
  • the performing, by the processor 301, the description information of the promotional item associated with the shopping area is:
  • Descriptive information of the promotional item associated with the shopping area is queried on a preset server according to the item type.
  • the processor 301 is further configured to:
  • the shortest shopping route and the shopping route are planned according to the shopping area in which the plurality of commodities are located.
  • the embodiment of the invention provides a terminal, which includes but is not limited to piggybacking Or terminals of other operating systems, such as mobile phones.
  • Other terminals may also be used, such as a laptop or tablet or desktop computer with a touch-sensitive surface (eg, a touch screen display and/or a touch pad).
  • a terminal including a display and a touch-sensitive surface is described. It should be understood, however, that the terminal can include one or more other physical user interface devices, such as a physical keyboard, mouse, and/or joystick.
  • Terminals typically support a variety of applications, such as one or more of the following: a drawing application, a rendering application, a word processing application, a web page creation application, a disk editing application, a spreadsheet application, a gaming application, Telephony applications, video conferencing applications, email applications, instant messaging applications, workout support applications, photo management applications, digital camera applications, digital video camera applications, web browsing applications, digital music player applications Program, and/or digital video player application.
  • applications such as one or more of the following: a drawing application, a rendering application, a word processing application, a web page creation application, a disk editing application, a spreadsheet application, a gaming application, Telephony applications, video conferencing applications, email applications, instant messaging applications, workout support applications, photo management applications, digital camera applications, digital video camera applications, web browsing applications, digital music player applications Program, and/or digital video player application.
  • the various applications that can be executed on the terminal can use at least one shared physical user interface device, such as a touch-sensitive surface.
  • One or more functions of the touch-sensitive surface and corresponding information displayed on the terminal may be adjusted and/or changed from one application to the next and/or adjusted and/or varied within the respective application.
  • the shared physical architecture of the terminal such as a touch-sensitive surface, can support a variety of applications with a user interface that is intuitive to the user.
  • the storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM).

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Telephone Function (AREA)

Abstract

La présente invention concerne un procédé de recommandation de produit, et un terminal (2, 3). Le procédé comprend : déterminer une zone commerciale à laquelle la position actuelle appartient (S101) ; interroger des informations de description en ce qui concerne des produits promotionnels associés à la zone commerciale (S102) ; et pousser et afficher les informations de description en ce qui concerne les produits promotionnels (S103). Les produits peuvent être recommandés avec précision aux utilisateurs.
PCT/CN2017/082964 2017-05-04 2017-05-04 Procédé de recommandation de produit, et terminal WO2018201363A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2017/082964 WO2018201363A1 (fr) 2017-05-04 2017-05-04 Procédé de recommandation de produit, et terminal

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2017/082964 WO2018201363A1 (fr) 2017-05-04 2017-05-04 Procédé de recommandation de produit, et terminal

Publications (1)

Publication Number Publication Date
WO2018201363A1 true WO2018201363A1 (fr) 2018-11-08

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN202854888U (zh) * 2012-07-17 2013-04-03 石家庄信息工程职业学院 一种超市导航购物系统
CN204605901U (zh) * 2015-04-28 2015-09-02 成坤 智能购物车和智能购物系统
CN105539551A (zh) * 2015-12-30 2016-05-04 山东科技大学 一种基于rfid的智能超市购物车及智能支付方法
CN106296306A (zh) * 2016-08-24 2017-01-04 广东华邦云计算股份有限公司 一种智能核对促销信息的购物导航方法

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN202854888U (zh) * 2012-07-17 2013-04-03 石家庄信息工程职业学院 一种超市导航购物系统
CN204605901U (zh) * 2015-04-28 2015-09-02 成坤 智能购物车和智能购物系统
CN105539551A (zh) * 2015-12-30 2016-05-04 山东科技大学 一种基于rfid的智能超市购物车及智能支付方法
CN106296306A (zh) * 2016-08-24 2017-01-04 广东华邦云计算股份有限公司 一种智能核对促销信息的购物导航方法

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