WO2018196546A1 - 一种确定应用账号的方法及设备 - Google Patents

一种确定应用账号的方法及设备 Download PDF

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Publication number
WO2018196546A1
WO2018196546A1 PCT/CN2018/081066 CN2018081066W WO2018196546A1 WO 2018196546 A1 WO2018196546 A1 WO 2018196546A1 CN 2018081066 W CN2018081066 W CN 2018081066W WO 2018196546 A1 WO2018196546 A1 WO 2018196546A1
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WIPO (PCT)
Prior art keywords
account
terminal
information
terminal information
determining
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PCT/CN2018/081066
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English (en)
French (fr)
Inventor
尤飞
杨勇
陈远斌
陈梦
宗旋
刘飞飞
Original Assignee
腾讯科技（深圳）有限公司
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Publication of WO2018196546A1 publication Critical patent/WO2018196546A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/60—Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

Definitions

  • the embodiments of the present invention relate to the field of Internet technologies, and in particular, to a method and a device for determining an application account.
  • the user can access the service through different applications.
  • the application can be QQ, or WeChat, etc.
  • the user can access the service through the login account, and the application account is an identifier of the user identity of the user.
  • a user can access services through applications.
  • the service can also push information to the user's account.
  • a user may have at least two accounts. For example, a user registers two WeChat accounts, one of which is Account A and one of Account B. The user has always used Account A, and the Account A is associated with the user's real information for diversified business access. The user occasionally uses account B, which is used for specific purposes, or for specific services (eg, micro-business).
  • each account exists in the form of a separate individual. That is to say, in a large number of accounts, the information published through the account, or the services accessed are independent, and the large number of accounts cannot be used.
  • account A corresponds to the user's basic information and daily communication with friends
  • account B corresponds to the user's derivative information, these two
  • the information of the user reflected by the information corresponding to the account is different, and the information that the service pushes the information to the user according to the information corresponding to the account B is inaccurate.
  • the embodiment of the present application provides a method and a device for determining an application account, which are used to improve the accuracy of determining a target account, so as to provide a better service for the user to which the target account belongs.
  • the embodiment of the present application provides a method for determining an application account, including:
  • each account in the second account set is an account that is logged in on the second terminal
  • the embodiment of the present application provides a device for determining an application account, including:
  • An acquiring module configured to acquire a set of terminal information, where the set of terminal information includes first terminal information
  • a first determining module configured to determine a first application account set corresponding to the first terminal information acquired by the acquiring module, where the first terminal information is used to identify the first terminal, the first application account set Each account in the account is an account that has been logged in on the first terminal;
  • a first determining module configured to determine whether there is second terminal information associated with the first terminal information determined by the first determining module in the set of terminal information acquired by the acquiring module, where The second terminal information is used to identify the second terminal;
  • a second determining module configured to: when the first determining module determines that the second terminal information exists, determine a second account set corresponding to the second terminal information, each of the second account set The account is an account that has been logged in on the second terminal;
  • a third determining module configured to determine a target account from the third account set according to the account heat of the account, where the third account set is the first account set and the second determined by the first determining module A merged set of the second set of accounts determined by the module.
  • the embodiment of the present application provides a device for determining an application account, including:
  • a memory configured to store computer executable program code
  • a processor coupled to the memory and the network interface
  • program code includes instructions that, when the processor executes the instructions, cause the device determining the application account to perform the method of the first aspect described above.
  • an embodiment of the present application provides a computer readable storage medium, comprising instructions, when executed on a computer, causing a computer to perform the method described in the first aspect above.
  • an embodiment of the present application provides a computer readable storage medium, including instructions, when executed on a computer, causing a computer to perform the method described in the first aspect above.
  • the embodiments of the present application have the following advantages:
  • the server may obtain a set of terminal information, where the set of terminal information includes a large amount of terminal information, where each terminal information corresponds to one terminal, and each terminal information is combined with an application account set.
  • the application account set includes a plurality of accounts, wherein the first terminal information is a terminal information in the terminal information set; and then the server determines the first application account set corresponding to the first terminal information, the first application Each account in the account set is an account that has been logged in on the first terminal. Then, the server determines whether there is second terminal information associated with the first terminal information in the set of terminal information, and the second terminal information is used.
  • the target account is determined from the plurality of accounts corresponding to the user.
  • the target account may be an account or multiple accounts.
  • the terminal that has logged in by the account is The medium accurately determines the target account, and according to the information of the user reflected by the target account, the user can be better served.
  • FIG. 1 is a schematic diagram of a scenario of a network architecture in an embodiment of the present application.
  • FIG. 2 is a flow chart of steps of an embodiment of a method for determining an application account in an embodiment of the present application
  • FIG. 3 is a schematic diagram of a scenario in which the first terminal information and the second terminal information are associated with each other in the embodiment of the present application;
  • FIG. 4 is a schematic diagram of a scenario for determining an application account in the embodiment of the present application.
  • FIG. 5 is a schematic structural diagram of an embodiment of an apparatus for determining an application account in an embodiment of the present application
  • FIG. 6 is a schematic structural diagram of another embodiment of an apparatus for determining an application account in an embodiment of the present application.
  • FIG. 7 is a schematic structural diagram of another embodiment of an apparatus for determining an application account in an embodiment of the present application.
  • FIG. 8 is a schematic structural diagram of another embodiment of an apparatus for determining an application account in an embodiment of the present application.
  • FIG. 9 is a schematic structural diagram of another embodiment of an apparatus for determining an application account in an embodiment of the present application.
  • FIG. 10 is a schematic structural diagram of another embodiment of an apparatus for determining an application account in an embodiment of the present application.
  • FIG. 11 is a schematic structural diagram of another embodiment of an apparatus for determining an application account in an embodiment of the present application.
  • the embodiment of the present application provides a method and a device for determining an application account, which are used to improve the accuracy of determining a target account.
  • Application account The account of the Internet application, the application can be: 1, social application class, such as, QQ, WeChat; 2, mail application, such as, foxmail; 3, player application; 4, housekeeping application; Game applications; 6, financial applications, such as Li Caitong; 7, browser applications.
  • social application class such as, QQ, WeChat
  • mail application such as, foxmail
  • player application 4, housekeeping application
  • Game applications 6, financial applications, such as Li Caitong; 7, browser applications.
  • the application account is an identity of the user participating in the Internet application.
  • a user may have multiple application accounts.
  • the user has multiple application accounts, and each application has an application account.
  • Each application account is associated with the user information, and some information may be Really, some information is not real information.
  • the same application may also include multiple accounts, such as the user having two QQ accounts, two WeChat accounts, and the like. Please understand in conjunction with Table 1 below. Table 1 below is an example of an application account:
  • the user has two QQ accounts (in order to distinguish two accounts, in this embodiment, two accounts are respectively referred to as a first QQ and a second QQ), and two WeChat accounts ( In order to distinguish two accounts, in this embodiment, two accounts are referred to as a first WeChat and a second WeChat, respectively, a Tencent video account, and a wealth management account.
  • the basic real information of the user is associated with the first QQ account, and the first QQ account also includes the user's contact information, which is a friend or a colleague.
  • the first QQ user has applied for 10 years, and the first QQ is in the first QQ.
  • the contact includes the QQ number of the user and the friend of the user for 10 years. It can be said that the first QQ account is the user's real account, and the second QQ is the account that the user just applied last year.
  • the account is mainly for the company's business. For advertising, most of the contacts in the second QQ are strangers who have not met, or customers introduced by friends, and the contacts in the second QQ will continue to increase, users need to continuously pass the second QQ.
  • This account continuously sends advertisements, and the contacts in the second QQ are cultivated into potential customers, or customers. Therefore, information related to the user's personal may not be associated in the second QQ business data.
  • the basic information associated with the first QQ account may be the real information of the user, and in the account, the user and other contacts (classmates and friends)
  • the chat history records the user's more realistic information (for example, hobbies, movies that I want to watch recently, items I like recently, etc.).
  • Most of the contacts in the account in the second QQ are strangers, and information related to personal information is not recorded in the account. That is to say, the user thinks that the first QQ and the second QQ have different uses, so the information associated with the two accounts is different.
  • the first QQ account is the user's "private account"
  • the second QQ account is the user.
  • the "work account” similarly, a user has two phone numbers, one phone number for contacting relatives and friends, and another phone number for contacting a work partner to separate life and work. In this way, the user may also use the first QQ private account to register other applications. For example, Tencent Video, or some other paid member and other service applications.
  • the user has registered two WeChat accounts, and the usage of each WeChat account may be different.
  • the reason is similar to the reason why one user registers two QQ accounts as stated above, and will not be described here.
  • a user has multiple accounts
  • the account number that reflects the real information of the user is a target account among a plurality of accounts of one user.
  • Accounts like the second QQ, and the second WeChat are "small accounts" that are used in a certain scenario or for a specific purpose. It should be noted that the account numbers of the applications in the above Table 1 are only examples for convenience of description, and do not cause a limited description of the present application.
  • Account Hotness An indicator of how true a user reflects the information associated with an account.
  • Account active information The information associated with the account itself can reflect the information of the active value of an account.
  • the account active information can include multiple scoring elements.
  • the scoring element can be:
  • the real-name authentication of the user includes association with the identity document of the user.
  • the number of contacts, the number of notes in the contact, for example, the number of QQ contacts is 10, and there are 8 people with the note name.
  • the score of the element of the above-mentioned scoring element is scored to obtain an active value of the account, and the active value can be used as a factor for measuring the popularity of the account.
  • Terminal information used to identify the terminal.
  • the terminal information may include the identifier of the terminal and the fingerprint of the terminal.
  • the identifier of the terminal may be understood as hardware information of the terminal, for example, may be obtained through applications such as a housekeeping application, a mobile phone housekeeper, and a computer housekeeper.
  • the device identifier of the terminal, the device identifier includes the terminal as a mobile device or a personal computer (Personal Computer, PC for short), the model of the terminal, the central processing unit (CPU) model, the operating system, and the like.
  • the mobile device includes an operating system such as iOS, Android, WP, etc.
  • the PC includes an operating system such as Linux, Mac OS, and Windows.
  • Device fingerprint It can be understood as an identification code used to identify the terminal by analyzing the service data of the terminal.
  • the server can obtain the following information through various applications in the terminal:
  • the embodiment of the present application provides a method for determining an application account.
  • the purpose of the method is to determine a target account of the user from multiple accounts of a user.
  • the information associated with the target account can better reflect the real information of the user. Therefore, it is helpful to analyze the user behavior of users in Internet products, and to provide better services for users.
  • the method is applied to a device for determining an application account, and the device may exist in the form of a server or in the form of a server cluster.
  • 1 is a schematic diagram of a network architecture in the embodiment of the present application.
  • the network architecture includes a terminal 110 and a server (or server cluster) 120.
  • the multiple terminal devices can perform data interaction with the server.
  • 110 is loaded with multiple applications, for example, the application may include: 1, social application classes, such as, QQ, WeChat; 2, mail applications, such as, foxmail; 3, player applications; 4, housekeeping applications; 5, game applications; 6, financial applications, such as Li Caitong; 7, browser applications.
  • the embodiment of the present application relies on a large amount of service data, and the server 120 can obtain terminal information and account information of each application from a large amount of service data.
  • the server may obtain a set of terminal information, where the set of terminal information includes a large amount of terminal information, where each terminal information corresponds to one terminal, and each terminal information is combined with an application account set.
  • the application account set includes a plurality of accounts, wherein the first terminal information is a terminal information in the terminal information set; and then the server determines the first application account set corresponding to the first terminal information, the first application Each account in the account set is an account that has been logged in on the first terminal. Then, the server determines whether there is second terminal information associated with the first terminal information in the set of terminal information, and the second terminal information is used.
  • the target account is determined from the plurality of accounts corresponding to the user.
  • the target account may be an account or multiple accounts.
  • the terminal that has logged in by the account is The medium accurately determines the target account, and according to the information of the user reflected by the target account, the user can be better served.
  • an embodiment of a method for determining an application account provided in an embodiment of the present application includes:
  • Step 201 Acquire a set of terminal information, where the set of terminal information includes first terminal information.
  • the set of terminal information includes a plurality of terminal information, wherein each terminal information is used to identify one terminal.
  • one terminal information of the multiple terminal information is used as an example for description.
  • the first terminal information is taken as an example for description.
  • Step 202 Determine a first application account set corresponding to the first terminal information, where the first terminal information is used to identify the first terminal, and each account in the first application account set is an account that has been logged in on the first terminal.
  • the first terminal information is stored in association with the first application account set.
  • the first application account set may be exemplified by the account number in Table 1.
  • the account numbers in Table 1 are all in the first Logged in on a terminal.
  • the account in the first application account set may be multiple application accounts of one user.
  • one application account in the first application account set may be another user.
  • the account number for example, in a scene, the colleague Xiao Li’s mobile phone has no power, and temporarily used Xiao Zhang’s mobile phone to log in to his WeChat account. At this time, Xiao Zhang’s mobile phone logged in to two WeChat accounts, one of which was a small colleague. Li's, another WeChat account is his own. That is to say, there is a case where the application account registered on one terminal does not belong to the same user.
  • Step 203 Determine whether there is second terminal information that has an association relationship with the first terminal information in the set of terminal information, where the second terminal information is used to identify the second terminal. If yes, proceed to step 204. If not, step 206 is performed.
  • the target account is determined in multiple application accounts of one user, and there are two cases, the first case One user only uses one terminal application account; in the second case, the user may have at least two terminals, and the application account is logged in through at least two terminals.
  • FIG. 3 is a schematic diagram of a scenario of a second terminal that is associated with the first terminal information.
  • the determining steps are as follows:
  • the first application account set includes a QQ account (such as 123456), a WeChat account, an 263 account (ABC), and the like.
  • the QQ account (such as 123456) also corresponds to the second terminal information, it indicates The QQ account is also logged in on the second terminal, and the QQ account is the first account in the first application account set.
  • the 263 account (ABC) and the second terminal information also have a corresponding relationship, it indicates that the 263 account is also logged in on the second terminal, and the 263 account is also the first account, and then the first terminal and the second terminal are determined.
  • the terminal has an association relationship, the first terminal may be a user's mobile phone, and the second terminal may be a user's computer, and the user may log in to the same application account through the mobile phone and the computer.
  • the first account can be understood as an account that has the associated relationship of the terminal information, and the first account can be an account or multiple accounts.
  • the account included in the first account is included.
  • the quantity is not limited.
  • the number of the second terminal is not limited, and the second terminal may refer to one device or multiple devices.
  • the daily login information includes the duration and frequency of the login, when the accumulated login duration in a preset time period is greater than the first threshold, and/or, the accumulated login frequency in the preset time period
  • the second terminal is greater than the second threshold, it is determined that the first terminal information and the second terminal information have an association relationship, that is, the first terminal and the second terminal belong to the same user.
  • the first preset time period is one month, the first threshold is 10 hours, and the second threshold is 3 times, it can be understood that, within one month, if the QQ account is on the first terminal and The accumulated login duration on the second terminal is greater than 10 hours, and/or, within one month, the QQ account has accumulated login frequencies greater than 3 times on the first terminal and on the second terminal, then A terminal information and the second terminal information have an association relationship, that is, the first terminal and the second terminal belong to the same user.
  • the login duration and/or the cumulative login frequency accumulated by the first account on the first terminal and the second terminal are greater than a threshold, thereby improving the accuracy of the determination.
  • the first IP address information set corresponding to the first terminal information and the second IP address information set corresponding to the second terminal information are further calculated.
  • the routers in the user's home are connected to multiple terminals, and the multiple terminals may be the mobile phones of the user. PDA and computer.
  • the first terminal information is the user's mobile phone, and the first terminal information may have multiple IP address information, for example, the user is at home, at the company, uses a mobile phone to connect to the Internet in a public place, and the IP The addresses are different, that is, the first IP address set associated with the first terminal information includes the multiple IP addresses, if the first terminal information is associated with the first IP address set and the second terminal information If the associated second IP address information set has the same IP address, the first terminal and the second terminal may belong to the same user's device.
  • the IP address information may be used to determine whether the first terminal information has an association relationship with the second terminal information. It may be understood that, in the application scenario, it is determined whether the first terminal and the second terminal belong to the same A user increases the accuracy of determining that the first terminal information and the second terminal information have an association relationship.
  • Step 204 If the second terminal information exists, determine a second account set corresponding to the second terminal information, where each account in the second account set is an account that is logged in on the second terminal.
  • the account number included in the second account set includes an account of 263 cloud communication, an account of QQ, an account of Netease cloud music, and an account of Foxmail.
  • Step 205 Determine a target account from the third account set according to the account heat of the account, where the third account set is a merged set of the first account set and the second account set.
  • the third account set is shown in Table 2 below:
  • the accounts of the first account set, the second account set, and the third account set are all examples, and do not cause a limited description of the present application.
  • a target account is determined from all accounts in the third account set.
  • the information in the third account set is as shown in the third account set in Table 2 above.
  • the account of Tencent Video is the account registered through the QQ account (123456). Therefore, the QQ account (123456) is the primary account, and the account of the Tencent video is the secondary account.
  • the account of the company is the account registered through the WeChat account (456789), so the WeChat account (456789) is the slave account, and the wealth management account is the slave account.
  • the fourth account set is as follows:
  • the method for determining the target account from the third account set or the fourth account set is the same according to the account heat of the account.
  • the target account is determined from the fourth account set as an example for explanation.
  • Each account in the fourth account set includes account activity information, the account activity information includes a plurality of scoring elements, and each scoring element corresponds to one element value. Please understand the active information of the account in combination with the following Table 4:
  • the registration time, the real name authentication status, the number of contacts, the number of remarks, and the opening paying member in the above Table 4 are scoring elements, and each scoring element corresponds to an element value.
  • the strength of the account is determined according to the account activity value.
  • the account activity value is positively related to the account heat.
  • the account activity value is larger, the account heat is greater.
  • the target account whose account heat is greater than the first threshold is determined.
  • the account popularity is determined by the account activity value, and the account popularity is related to the active information associated with the account itself. If the activity value calculated according to the activity information associated with the account itself is larger, the account is the target account.
  • the terminal information is used.
  • the corresponding account determines which terminals may belong to the same user, and then finds the terminal that belongs to the same user in the set of terminal information, and selects the target account (the account that can reflect the real information of the user) among all the corresponding accounts, because The target account can reflect the user's real information and provide effective reference information for subsequent users to provide better services.
  • FIG. 4 is a schematic diagram of determining an application account in the embodiment of the present application. .
  • the method before determining the target account with the account heat greater than the first threshold, the method further includes: calculating, according to the device activity information, a device activity value corresponding to the account, where the device activity information includes a daily active situation, and the active time is in a time period.
  • the situation (15 days, 30 days, 60 days, etc.), the last active time, etc., the device active value can indicate the active level of a terminal, and can be used to indicate that the terminal is used within a certain period (such as within one month) ( The total length and/or frequency of Internet access, such as mobile phones.
  • the active value in the embodiment of the present application can be measured by the behavior data of each application on each terminal.
  • the active information may also include the total duration, the total number of times, the total number of days (excluding the number of repetitions), the total number of applications used, the average daily usage time, the daily usage count, and the daily average usage number of all applications. At least one of them.
  • the device active value of the terminal is calculated by the data corresponding to the active information.
  • the active value of the device can reflect the activity level of a device.
  • a device For example, one user has two terminals, one mobile phone, and the other is a PC.
  • the device active information can be used to calculate the active value of the terminal, and the device active value of one terminal. The larger the difference, the longer the total duration of the terminal is used, the greater the probability that the account registered on the terminal is the target account, so the device active value is used as a judgment whether the account is the target account. index. Then calculate the account hotspot of the account based on the account activity value and the device activity value.
  • the account activity value and the device activity value may be directly added to obtain the account heat, or the account activity value and the device activity value are set to be weighted, and then the account account heat is calculated according to the account activity value, the device activity value, and the corresponding weights. .
  • the device activity information includes duration information used by the terminal and geographic location information when the terminal logs in the account, where the geographic location information when the terminal logs in to the account may include daily address location information, and most recently The geographic location of each time, the number of login days of each geographic location, because the geographic location information is associated with the terminal information, and the terminal information is associated with the account information, that is, the terminal information is used as a “bridge” to obtain the geographical location when the account is logged in.
  • Location information the geographic location information may be determined by an IP address, or may be a geographical location information reported by the user when registering the account, etc., when the terminal logs in to the account, the geographic location information has a certain degree of relevance to the determined target account.
  • the geographical location information reported by the user is Beijing, and the IP address can determine that the geographical location actually registered by the user every day is Beijing, indicating that the geographical location reported by the user when registering may be true, then the The daily geographical location information has a score of 8 points. If the geographical location information actually registered every day is Shanghai, it indicates that the geographical location reported by the user may not be true, and the daily geographical location information has a score of 4 Points; the cumulative number of days of login accounts through "Beijing" and "Shanghai" can be used to determine which is the user's permanent location. If the accumulated days in Beijing are 20 days in one month and the accumulated time in other geographic locations is 10 days, the resident address of the user may be Beijing.
  • the first QQ number may be the target number, which better reflects the user's real information, and the second QQ number may be for work. A number that is temporarily logged in for other purposes.
  • the device activity value corresponding to the account is calculated according to the time information used by the terminal and the geographical location information of the terminal. It should be noted that the foregoing information for calculating the heat of the account, such as the device active information corresponding to the device active value, and the geographical location of the terminal when the account is logged in, are examples, and do not cause a limitation on the application. In other application scenarios, other indicators may also be included, which are not specifically described herein.
  • Step 206 If the second terminal information does not exist, determine the target account from the first account set according to the account heat of the account.
  • the user to which the first terminal belongs does not have another terminal to log in to the application account, for example, the user only uses the mobile phone.
  • To log in to the application account determine the target account from the first account set according to the account's account heat. Please refer to the above step 205 for understanding, and details are not described herein.
  • the user may be provided with better service through the information associated with the target account.
  • the financial information of the same type may be recommended to the user according to the information browsed by the target account. Video and other information to achieve accurate information push.
  • FIG. 5 is a method for determining an application account in the embodiment of the present application.
  • One embodiment of device 50 includes:
  • the obtaining module 500 is configured to acquire a set of terminal information, where the set of terminal information includes first terminal information;
  • the first determining module 501 is configured to determine a first application account set corresponding to the first terminal information acquired by the obtaining module 500, where the first terminal information is used to identify the first terminal, and each account in the first application account set is The account that has logged in on the first terminal;
  • the first determining module 502 is configured to determine whether there is second terminal information that has an association relationship with the first terminal information determined by the first determining module 501 in the set of terminal information acquired by the acquiring module, where the second terminal information is used to identify Second terminal;
  • the second determining module 503 is configured to: when the first determining module 502 determines that the second terminal information exists, determine a second account set corresponding to the second terminal information, where each account in the second account set is in the second terminal The account that was logged in;
  • the third determining module 504 is configured to determine a target account from the third account set according to the account heat of the account, where the third account set is the first account set determined by the first determining module 501 and the second determined by the second determining module 503. A merged collection of account sets.
  • the first determining module 502 is further configured to determine a first account in the first application account set; and when determining that the first account has a corresponding relationship with the second terminal information, determining the first terminal information and the second Terminal information has an association relationship.
  • FIG. 6 another embodiment of the device 60 for determining an application account is further provided in the embodiment of the present application, including:
  • the IP statistic module 505 is configured to: the first IP address information set corresponding to the first terminal information acquired by the statistic acquisition module and the second IP address information set corresponding to the second terminal information;
  • the first determining module is further configured to: when the first IP address information set and the second IP address information set in the IP statistics module 505 have the same target IP address, and the first account has a corresponding relationship with the second terminal information, And determining that the first terminal information has an association relationship with the second terminal information.
  • FIG. 7 another embodiment of the device 70 for determining an application account is further provided in the embodiment of the present application, including:
  • Each account in the third account set includes account activity information, the account activity information includes a plurality of scoring elements, and each scoring element corresponds to one element value;
  • the third determining module 504 further includes a first calculating unit 5041, and the second calculating Unit 5042 and determining unit 5043;
  • the first calculating unit 5041 is configured to calculate an activity value of each account in the first account set and the second account set according to the element value corresponding to each scoring element and the weight corresponding to the scoring element;
  • the second calculating unit 5042 is configured to determine the strength of the account according to the account activity value calculated by the first calculating unit 5041, and the account activity value is positively correlated with the account heat;
  • the determining unit 5043 is configured to determine that the account number calculated by the second calculating unit 5042 is greater than the target account of the first threshold.
  • FIG. 8 Another embodiment of the device 80 for determining an application account is also provided in the embodiment of the present application, including:
  • Each account in the third account set is associated with device activity information of the terminal corresponding thereto, and the third determining module further includes a third calculating unit 5044 and a fourth calculating unit 5045;
  • the third calculating unit 5044 is configured to calculate a device active value corresponding to the account according to the device activity information
  • the fourth calculating unit 5045 is configured to calculate the account heat of the account according to the account activity value and the device activity value calculated by the third calculating unit 5044.
  • the device activity information includes duration information used by the terminal and geographic location information when the terminal logs in the account
  • the third calculating unit 5044 is further configured to calculate the account corresponding to the time information used by the terminal and the geographic location information of the terminal. Device active value.
  • the device 90 further includes: a fourth determining module 505, wherein:
  • the fourth determining module 505 is further configured to: when the first determining module determines that the second terminal information does not exist, determine the target account from the first account set determined by the first determining module 501 according to the account heat of the account.
  • the device 100 further includes: a second judging module 506 and a deleting module 507, wherein:
  • the second determining module 506 is configured to determine whether there is a primary account and a secondary account having an associated relationship in the third account set, and the account is an account registered by the primary account;
  • the deleting module 507 is configured to: when it is determined that the third account set includes the associated primary account and the secondary account, delete the secondary account in the third account set to obtain the fourth account set;
  • the third determining module 504 is further configured to determine the target account from the fourth account set according to the account heat of the account.
  • FIG. 5 to 10 the devices in Figures 5 to 10 are presented in the form of functional modules.
  • a “module” herein may refer to an application-specific integrated circuit (ASIC), a circuit, a processor and memory that executes one or more software or firmware programs, integrated logic circuits, and/or the like.
  • ASIC application-specific integrated circuit
  • FIG. 5-10 the apparatus of Figures 5-10 can take the form shown in Figure 11.
  • the device 1100 may generate a large difference due to different configurations or performances, and may include one or one processor 1122 (for example, one or one The above processor) and the memory 1132, one or more storage media 1130 storing the application 1142 or data 1144 (eg, one or one storage device in Shanghai).
  • the memory 1132 and the storage medium 1130 may be short-term storage or persistent storage.
  • the program stored on the storage medium 1130 may include one or more modules (not shown), each of which may include a series of instruction operations in the device.
  • the processor 1122 can be configured to communicate with the storage medium 1130 on which a series of instruction operations in the storage medium 1130 are performed.
  • Device 1100 can also include one or more power sources 1126, one or more wired or wireless network interfaces 1150, one or more input and output interfaces 1158, and/or one or more operating systems 1141, such as Windows Server, Mac OS XTM, Unix, Linux, FreeBSD, etc.
  • operating systems 1141 such as Windows Server, Mac OS XTM, Unix, Linux, FreeBSD, etc.
  • the steps performed by the device determining the application account in the above method embodiment may be based on the device structure shown in FIG.
  • the processor 1122 is configured to cause the device to perform the following steps:
  • each account in the second account set is an account that is logged in on the second terminal
  • the target account is determined from the third account set according to the account heat of the account, and the third account set is a merged set of the first account set and the second account set.
  • the processor 1122 is further configured to determine a first account in the first application account set; and when determining that the first account has a corresponding relationship with the second terminal information, determining the first terminal information and the second terminal information. Have an association.
  • the processor 1122 is further configured to: collect a first IP address information set corresponding to the first terminal information and a second IP address information set corresponding to the second terminal information; and if the first IP address information set and the second IP address The address information set has the same target IP address, and the first account has a corresponding relationship with the second terminal information, and then determines that the first terminal information has an association relationship with the second terminal information.
  • Each account in the third account set includes account activity information, the account activity information includes a plurality of scoring elements, and each scoring element corresponds to one element value;
  • the processor 1122 is further configured to calculate an activity value of each account in the first account set and the second account set according to the element value corresponding to each scoring element and the weight corresponding to the scoring element; Determine the strength of the account, the account activity value is positively related to the account heat; determine the target account whose account heat is greater than the first threshold.
  • each account in the third account set is associated with the device active information of the corresponding terminal, and the processor 1122 is further configured to calculate the device active value corresponding to the account according to the device active information; according to the account active value and the device The active value calculates the account number of the account.
  • the device activity information includes duration information used by the terminal and geographic location information when the terminal logs in the account.
  • the processor 1122 is further configured to calculate the account according to the time information used by the terminal and the geographic location information of the terminal. The corresponding device active value.
  • the processor 1122 is further configured to: when the second terminal information does not exist, determine the target account from the first account set according to the account heat of the account.
  • the processor 1122 is further configured to determine whether there is a primary account and a secondary account having an association relationship in the third account set, and the slave account is an account registered by the primary account; if it is determined that the third account set includes the association The primary account and the secondary account delete the secondary account in the third account set to obtain the fourth account set; and determine the target account from the fourth account set according to the account hotspot of the account.
  • the embodiment of the present application further provides a computer storage medium for storing computer software instructions used by the device shown in FIG. 11 above, which includes a program designed to execute the foregoing method embodiments. By executing the stored program, it is possible to determine the target account.
  • the embodiment of the present application further provides a computer program product comprising instructions, which when executed on a computer, cause the computer to execute the method in the above method embodiment.
  • the disclosed system, apparatus, and method may be implemented in other manners.
  • the device embodiments described above are merely illustrative.
  • the division of cells is only a logical function division.
  • multiple units or components may be combined or integrated. Go to another system, or some features can be ignored or not executed.
  • the mutual coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection through some interface, device or unit, and may be in an electrical, mechanical or other form.
  • the units described as separate components may or may not be physically separate, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed to multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.
  • each functional unit in each embodiment of the present application may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit.
  • the above integrated unit can be implemented in the form of hardware or in the form of a software functional unit.
  • An integrated unit if implemented in the form of a software functional unit and sold or used as a standalone product, can be stored in a computer readable storage medium.
  • the technical solution of the present application in essence or the contribution to the prior art, or all or part of the technical solution may be embodied in the form of a software product stored in a storage medium.
  • a number of instructions are included to cause a computer device (which may be a personal computer, server, or network device, etc.) to perform all or part of the steps of the various embodiments of the present application.
  • the foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like. .
  • the server may obtain a set of terminal information, where the set of terminal information includes a large amount of terminal information, where each terminal information corresponds to one terminal, and each terminal information and application account set Performing associative storage, the application account set includes a plurality of accounts, wherein the first terminal information is a terminal information in the terminal information set; then, the server determines the first application account set corresponding to the first terminal information, first Each account in the application account set is an account that has been logged in on the first terminal. Then, the server determines whether there is second terminal information associated with the first terminal information in the set of terminal information, and the second terminal information is used.
  • the second terminal is identified; if the second terminal information is present, the second account set corresponding to the second terminal information is determined, and each account in the second account set is an account that is logged in on the second terminal;
  • the information has an association relationship, indicating that the terminals corresponding to the two terminal information are devices of the same user,
  • the target account is determined from the plurality of accounts corresponding to the user, and the target account may be an account or multiple accounts.
  • the terminal that has logged in by the account is The medium accurately determines the target account, and according to the information of the user reflected by the target account, the user can be better served.

Abstract

本申请实施例公开了一种确定应用账号的方法及设备。本申请实施例中的方法包括：获取终端信息的集合，终端信息的集合中包括第一终端信息；确定与第一终端信息对应的第一应用账号集合，第一终端信息用于标识第一终端，第一应用账号集合中的每个账号为在第一终端上登录过的账号；判断在终端信息的集合中是否存在与第一终端信息具有关联关系的第二终端信息，第二终端信息用于标识第二终端；若存在第二终端信息，则确定与第二终端信息对应的第二账号集合，第二账号集合中的每个账号为在第二终端上登录过的账号；根据账号的账号热度从第三账号集合中确定目标账号，第三账号集合为第一账号集合和第二账号集合的合并集合。

Description

一种确定应用账号的方法及设备
本申请要求于2017年04月26日提交中国专利局、优先权号为2017102909794、发明名称为“一种确定应用账号的方法及设备”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请实施例涉及互联网技术领域，尤其涉及一种确定应用账号的方法及设备。
背景技术
随着互联网业务的发展，用户可以通过不同的应用访问业务，例如，该应用可以为QQ，或者微信等，用户可以通过登录账号访问业务，应用的账号是用户识别用户身份的标识。
当前，用户可以通过应用来访问业务，但是，随着业务获取了庞大的信息流之后，返过来，业务也可以向用户的账号推送信息。但是一个用户可能有至少两个账号。例如，一个用户注册了两个微信账号，其中一个账号A，一个账号B，该用户一直使用账号A，且该账号A关联用户真实的信息，用于多样化的业务访问。用户偶尔使用账号B，账号B用于在特定目的，或特定业务(例如，微商)的情况下使用。
传统方法中，每个账号是以单独的个体的形态存在的，也就是说，在大量的账号中，通过账号发布的信息，或者访问的业务都是独立存在的，通过这些大量的账号并不能反映用户的相对真实的信息，例如，用户的两个微信账号，账号A和账号B，账号A对应用户的基本信息和与朋友日常交流信息，账号B对应用户微商的商品信息，这两个账号对应的信息所反映的用户的信息是不同的，进而导致业务根据账号B对应的信息向用户推送信息是不准确的。
发明内容
本申请实施例提供了一种确定应用账号的方法及设备，用于提高确定目标账号的准确率，以为该目标账号所属的用户提供更好的服务。
第一方面，本申请实施例提供了一种确定应用账号的方法，包括：
获取终端信息的集合，所述终端信息的集合中包括第一终端信息；
确定与所述第一终端信息对应的第一应用账号集合，所述第一终端信息用于标识第一终端，所述第一应用账号集合中的每个账号为在所述第一终端上登录过的账号；
判断在所述终端信息的集合中是否存在与所述第一终端信息具有关联关系的第二终端信息，所述第二终端信息用于标识第二终端；
若存在所述第二终端信息，则确定与所述第二终端信息对应的第二账号集合，所述第二账号集合中的每个账号为在所述第二终端上登录过的账号；
根据账号的账号热度从第三账号集合中确定目标账号，所述第三账号集合为所述第一账号集合和所述第二账号集合的合并集合。
第二方面，本申请实施例提供了一种确定应用账号的设备，包括：
获取模块，被设置为获取终端信息的集合，所述终端信息的集合中包括第一终端信息；
第一确定模块，被设置为确定与所述获取模块获取的所述第一终端信息对应的第一应用账号集合，所述第一终端信息用于标识第一终端，所述第一应用账号集合中的每个账号为在所述第一终端上登录过的账号；
第一判断模块，被设置为判断在所述获取模块获取的所述终端信息的集合中是否存在与所述第一确定模块确定的所述第一终端信息具有关联关系的第二终端信息，所述第二终端信息用于标识第二终端；
第二确定模块，被设置为当所述第一判断模块确定存在所述第二终端信息时，确定与所述第二终端信息对应的第二账号集合，所述第二账号集合中的每个账号为在所述第二终端上登录过的账号；
第三确定模块，被设置为根据账号的账号热度从第三账号集合中确定目标账号，所述第三账号集合为所述第一确定模块确定的所述第一账号集合和所述第二确定模块确定的所述第二账号集合的合并集合。
第三方面，本申请实施例提供了一种确定应用账号的设备，包括：
存储器，被设置为存储计算机可执行程序代码；
网络接口，以及
处理器，与所述存储器和所述网络接口耦合；
其中所述程序代码包括指令，当所述处理器执行所述指令时，所述指令使所述确定应用账号的设备执行上述第一方面所述的方法。
第四方面，本申请实施例提供了一种计算机可读存储介质，包括指令，当其在计算机上运行时，使得计算机执行上述第一方面所述的方法。
第五方面，本申请实施例提供了一种计算机可读存储介质，包括指令，当其在计算机上运行时，使得计算机执行上述第一方面所述的方法。
从以上技术方案可以看出，本申请实施例具有以下优点：
本申请实施例中，该服务器可以获取终端信息的集合，该终端信息的集合中包括大量的终端信息，在该终端信息中，每个终端信息对应一个终端，每个终端信息与应用账号集合进行关联存储，该应用账号集合中包括了多个账号，其中，第一终端信息为终端信息集合中的一个终端信息；然后，服务器确定与第一终端信息对应的第一应用账号集合，第一应用账号集合中的每个账号为在第一终端上登录过的账号；然后，服务器判断在终端信息的集合中是否存在与第一终端信息具有关联关系的第二终端信息，第二终端信息用于标识第二终端；若存在第二终端信息，则确定与第二终端信息对应的第二账号集合，第二账号集合中的每个账号为在第二终端上登录过的账号；两个终端信息具有关联关系，表明这两个终端信息对应的终端为同一个用户的设备，将第一账号集合和第二账号集合进行合并后，从该用户对应的多个账号中确定目标账号，该目标账号可以为一个账号，也可以为多个账号，本实施例中以账号登录过的终端为媒介，准确的确定 目标账号，根据该目标账号反映的用户的信息，可以更好的为用户提供服务。
附图说明
图1为本申请实施例中网络架构的场景示意图；
图2为本申请实施例中一种确定应用账号的方法的一个实施例的步骤流程图；
图3为本申请实施例中第一终端信息与第二终端信息具有关联关系的场景示意图；
图4为本申请实施例中确定应用账号的场景示意图；
图5为本申请实施例中一种确定应用账号的设备的一个实施例的结构示意图；
图6为本申请实施例中一种确定应用账号的设备的另一个实施例的结构示意图；
图7为本申请实施例中一种确定应用账号的设备的另一个实施例的结构示意图；
图8为本申请实施例中一种确定应用账号的设备的另一个实施例的结构示意图；
图9为本申请实施例中一种确定应用账号的设备的另一个实施例的结构示意图；
图10为本申请实施例中一种确定应用账号的设备的另一个实施例的结构示意图；
图11为本申请实施例中一种确定应用账号的设备的另一个实施例的结构示意图。
具体实施方式
本申请实施例提供了一种确定应用账号的方法及设备，用于提高确定 目标账号的准确率。
为了使本技术领域的人员更好地理解本申请方案，下面将结合本申请实施例中的附图，对本申请实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本申请一部分的实施例，而不是全部的实施例。基于本申请中的实施例，本领域普通技术人员所获得的所有其他实施例，都应当属于本申请保护的范围。
本申请的说明书和权利要求书及上述附图中的术语“第一”、“第二”、“第三”、“第四”等(如果存在)是用于区别类似的对象，而不必用于描述特定的顺序或先后次序。应该理解这样使用的数据在适当情况下可以互换，以便这里描述的实施例能够以除了在这里图示或描述的内容以外的顺序实施。此外，术语“包括”和“具有”以及他们的任何变形，意图在于覆盖不排他的包含，例如，包含了一系列步骤或单元的过程、方法、系统、产品或设备不必限于清楚地列出的那些步骤或单元，而是可包括没有清楚地列出的或对于这些过程、方法、产品或设备固有的其它步骤或单元。
为了方便理解，首先对本申请实施例中涉及的词语进行解释说明：
应用账号：互联网应用的账号，该应用可以为：1、社交应用类，如，QQ，微信；2、邮件类应用，如，foxmail；3、播放器类应用；4、管家类应用；5、游戏类应用；6、理财类应用，如理财通；7、浏览器类应用。
大多数的互联网应用中，若终端需要通过各类应用访问对应的业务数据时，在终端下载该应用后，需要对该应用进行注册，然后终端会收到服务器发送的一个与该应用对应的账号，应用账号为用户参与互联网应用的一个身份。例如，一个用户可以有多个应用账号，在一种可能的实现场景中，该用户有多个应用账号，每款应用有一个应用账号，每个应用账号会关联用户的信息，可能有些信息是真实的，有些信息并非真实信息。在另一种可能的实现场景中，该用户的多个应用账号中，同一款应用也可能包括多个账号，如该用户有两个QQ账号，两个微信账号等等。请结合下表1进行理解，下表1为对应用账号的举例：
表1
Figure PCTCN2018081066-appb-000001
通过上表1中的例子可以看出，该用户有两个QQ账号(为了区分两个账号，本实施例中将两个账号分别称为第一QQ和第二QQ)，两个微信账号(为了区分两个账号，本实施例中将两个账号分别称为第一微信和第二微信)，一个腾讯视频的账号，一个理财通的账号。
在第一QQ的账号中关联了用户的基本真实信息，第一QQ的账号中还包括用户的联系人信息均是朋友或者同事，该第一QQ用户已经申请了10年，而且第一QQ中的联系人包括了用户10年来的同学，朋友的QQ号码，可以说，该第一QQ账号是用户真实的账号，而第二QQ是用户去年刚刚申请的账号，该账号主要是为了公司的业务进行广告宣传，该第二QQ中的联系人大多是没有见过面的陌生人，或者朋友介绍的客户，而且第二QQ中的联系人还会不断的增加，用户需要不断的通过第二QQ这个账号不断发送广告，将在第二QQ中的联系人培养成潜在客户，或者客户，因此，在第二QQ的业务数据中可能不会关联与用户个人相关的信息。
由于第一QQ中的联系人均是用户认识多年的朋友，因此，第一QQ这个账号中关联的基本信息可能会是用户的真实信息，而且在该账号中，用户与其他联系人(同学和朋友)的聊天记录中会记录用户较为真实的信息(例如，爱好，最近想看的电影，最近喜欢的物品等等)。第二QQ中的账户中的联系人大多数为陌生人，该账号中不会记录与个人信息相关的 信息。也就是说，用户会认为第一QQ和第二QQ的用途不同，因此这两个账号所关联的信息不同，第一QQ这个账号是用户的“私账号”，而第二QQ这个账号是用户的“工作账号”，类似于，一个用户有两个电话号码，一个电话号码用于联系亲人和朋友，另一个电话号码用于联系工作伙伴，将生活和工作分开。这样，用户还可能用第一QQ这个私账号去注册其他的应用。例如，腾讯视频，或者一些其他的付费会员等其他服务类应用。
用户注册了两个微信账号，每个微信账号的用途可能不同，原因与上面陈述的一个用户注册两个QQ账号的原因类似，此处不赘述。
综上，在一个用户具有多个账号的情况下，在该多个账号中会有比较能够反映用户真实信息的账号，例如，上述表1中的第一QQ，和第一微信，
本实施例中像第一QQ和第一微信这样能够反映用户真实信息的账号为一个用户多个账号中的目标账号。而像第二QQ，和第二微信这样的账号为在某种场景下，或者为了某种特定的用途才会使用的账号为“小账号”。需要说明的是，上述表1中的各应用的账号只是为了方便说明而举的例子，并不造成对本申请的限定性说明。
账号热度：一个用户反映账号关联的信息的真实程度的一个指标。
账号活跃信息：账号本身关联的信息，可以反映一个账号的活跃值的信息，该账号活跃信息可以包括多个计分要素。例如，该计分要素可以为：
1、用户实名认证的情况，该用户实名认证包括与用户的身份证件进行关联。
2、联系人数量，联系人中备注的数量，如，QQ的联系人的数量有10人，其中有备注名称的有8人。
3、开通付费会员等其他增值类服务。
4、访问业务数量。
通过上述计分要素的要素值进行评分，得到该账号的活跃值，该活跃值可以作为衡量该账号热度的一个因素。
终端信息：用于标识终端，该终端信息可以包括终端的标识和终端指纹，其中，终端的标识：可以理解为终端的硬件信息，例如，可以通过管家类应用，手机管家和电脑管家等应用获取终端的设备标识，该设备标识包括该终端为移动设备还是个人计算机(Personal Computer，简称为PC)机，该终端的型号，中央处理器(Central Processing Unit，简称为CPU)型号、操作系统等等。例如，移动设备包括ios、Android、WP等操作系统，PC机包括Linux、Mac OS、Windows等操作系统。设备指纹：可以理解为通过对终端的业务数据进行分析而得到的用于标识该终端的识别码。例如，服务器可以通过终端中的各类应用获取如下信息：
A、对于特定标准的不同实现(如标准API使用情况)。
B、浏览器对特定事件的不同反应(如收藏，缓存文档等)。
C、QQ，微信中设置的用户信息。
D、浏览器用户个人特有的其他信息(如浏览器历史等)等等。通过对以上数据进行组合，并进行hash计算，即可得到一个设备的唯一识别码，该识别码为该终端的设备指纹。然后，再通过该终端指纹和该终端标识进行结合就可以唯一标识一个终端。需要说明的是，本实施例中对于得到终端指纹的方式只是为了方便理解而举的例子，并不造成对本申请的限定性说明。
本申请实施例提供了一种确定应用账号的方法，该方法的目的是从一个用户的多个账号中确定出该用户的目标账号，由于该目标账号关联的信息更能反映用户的真实信息，因此利于分析用户在互联网产品中的用户行为，便于为用户提供更好的服务。
该方法应用于确定应用账号的设备，该设备可以以服务器的形态存在，也可以以服务器集群的形态存在。请结合图1进行理解，图1为本申请实施例中网络架构的场景示意图，在该网络架构中包括终端110和服务器(或 服务器集群)120，多个终端设备可以与服务器进行数据交互，终端110中加载了多个应用，例如，该应用可以包括：1、社交应用类，如，QQ，微信；2、邮件类应用，如，foxmail；3、播放器类应用；4、管家类应用；5、游戏类应用；6、理财类应用，如理财通等；7、浏览器类应用。本申请实施例以大量的业务数据为依托，该服务器120可以从大量的业务数据获取终端信息及各应用的账号信息。
本申请实施例中，该服务器可以获取终端信息的集合，该终端信息的集合中包括大量的终端信息，在该终端信息中，每个终端信息对应一个终端，每个终端信息与应用账号集合进行关联存储，该应用账号集合中包括了多个账号，其中，第一终端信息为终端信息集合中的一个终端信息；然后，服务器确定与第一终端信息对应的第一应用账号集合，第一应用账号集合中的每个账号为在第一终端上登录过的账号；然后，服务器判断在终端信息的集合中是否存在与第一终端信息具有关联关系的第二终端信息，第二终端信息用于标识第二终端；若存在第二终端信息，则确定与第二终端信息对应的第二账号集合，第二账号集合中的每个账号为在第二终端上登录过的账号；两个终端信息具有关联关系，表明这两个终端信息对应的终端为同一个用户的设备，将第一账号集合和第二账号集合进行合并后，从该用户对应的多个账号中确定目标账号，该目标账号可以为一个账号，也可以为多个账号，本实施例中以账号登录过的终端为媒介，准确的确定目标账号，根据该目标账号反映的用户的信息，可以更好的为用户提供服务。
请参阅图2，本申请实施例中提供的一种确定应用账号的方法的一个实施例包括：
步骤201、获取终端信息的集合，终端信息的集合中包括第一终端信息。
获取终端信息的集合，该终端信息的集合中包括多个终端信息，其中，每个终端信息用于标识一个终端，本实施例中，以多个终端信息中的一种 终端信息为例进行说明。本实施例中以第一终端信息为例进行说明。
步骤202、确定与第一终端信息对应的第一应用账号集合，第一终端信息用于标识第一终端，第一应用账号集合中的每个账号为在第一终端上登录过的账号。
在服务器中，第一终端信息与第一应用账号集合关联存储，第一应用账号集合可以以表1中的账号为例进行举例说明，在一个应用场景中，表明表1中的账号均在第一终端上登录过。可以理解的是，第一应用账号集合中的账号可能为一个用户的多个应用账号，当然，也有一种可能的情况，即在第一应用账号集合中的某一个应用账号可能是另一个用户的账号，如，在一个场景中，同事小李的手机没电了，临时用小张的手机登录了自己的微信账号，这时小张的手机登录过两个微信账号，其中一个是同事小李的，另一个微信账号是自己的。也就是说存在一个终端上登录的应用账号并不是同属于同一个用户的情况。
步骤203、判断在终端信息的集合中是否存在与第一终端信息具有关联关系的第二终端信息，第二终端信息用于标识第二终端。若存在，则继续执行步骤204，若不存在，则执行步骤206。
在本步骤中，判断在终端信息的集合中是否存在与第一终端信息具有关联关系的第二终端信息的目的在于，确定在终端信息的集合中是否有关联的终端信息。可以理解的是，判断该第一终端所属的用户是否还有另一个设备，本实施例中是在一个用户的多个应用账号中确定出目标账号，这就存在两种情况，第一种情况，一个用户只用一个终端应用账号；第二种情况，该用户可能有至少两个终端，通过至少两个终端登录应用账号。
请结合图3进行理解，图3为与第一终端信息具有关联关系的第二终端的场景示意图。可选地，判断步骤如下：
确定第一应用账号集合中的第一账号，当判定第一账号与第二终端信息具有对应关系时，则确定第一终端信息与第二终端信息具有关联关系。
在一个应用场景中，在第一应用账号集合中包括QQ账号(如123456)， 微信账号，263账号(ABC)等等，若该QQ账号(如123456)也与第二终端信息对应，则表明，该QQ账号也在第二终端上登录，该QQ账号为第一应用账号集合中的第一账号。又如，该263账号(ABC)与第二终端信息也有对应关系，则表明在第二终端上该263账号也登录过，则该263账号也为第一账号，则确定第一终端和第二终端具有关联关系，该第一终端可以为用户的手机，而该第二终端可以为用户的电脑，用户可以通过手机和电脑登录相同的应用账号。
需要说明的是，该第一账号可以理解为使终端信息具有关联关系的账号，该第一账号可以为一个账号，也可以为多个账号，在实际应用中，该第一账号所包括的账号数量并不限定。在实际应用中第二终端的数量并不限定，该第二终端可以指一台设备，也可以指多台设备。
可选的，在另一种实现方式中，当确定第一终端信息和第二终端信息具有关联的第一账号后，可以进一步确定，该第一账号分别在第一终端和第二终端上每日的登录信息，该每日登录信息包括登录的时长和频率，当一个预置时间段内累计的登录时长大于第一阈值，和/或，该在该预置时间段内，累计的登录频率大于第二阈值时，确定该第一终端信息和该第二终端信息具有关联关系，也就是说，第一终端和第二终端属于同一个用户。
若该第一预置时间段为一个月，该第一阈值为10个小时，该第二阈值为3次，可以理解的是，在一个月之内，若该QQ账号在第一终端上和在第二终端上累计的登录时长均大于10个小时，和/或，在一个月之内，该QQ账号在第一终端上和在第二终端上累计的登录频率均大于3次，则第一终端信息和该第二终端信息具有关联关系，也就是说，第一终端和第二终端属于同一个用户。本实施例中通过第一账号在第一终端和该第二终端上累计的登录时长和/或累计登录频率大于一个阈值，提高判断的准确率。
可选的，在另一种可能的实现方式中，进一步统计第一终端信息对应的第一IP地址信息集合及第二终端信息对应的第二IP地址信息集合。
若第一IP地址信息集合和第二IP地址信息集合中具有相同的目标IP 地址，且第一账号与第二终端信息具有对应关系，则确定第一终端信息与第二终端信息具有关联关系。例如，同一个路由器连接的多个终端，该多个终端具有相同的外网IP地址，在一个应用场景下，在用户家中的路由器连接多个终端，该多个终端可以为该用户的手机，PDA和电脑。可以理解的是，若第一终端信息为用户的手机，而第一终端信息所关联的IP地址信息可能有多个，例如，用户在家里，在公司，在公共场所使用手机连接互联网，且IP地址都不相同，也就是说，该第一终端信息关联的第一IP地址集合中包括了上述的多个IP地址，若第一终端信息关联的第一IP地址集合中与第二终端信息所关联的第二IP地址信息集合中具有相同的IP地址，则表明该第一终端和该第二终端可能所属同一个用户的设备。本实施例中可以通过IP地址信息来辅助判断该第一终端信息是否与第二终端信息具有关联关系，可以理解的是，在应用场景中，辅助判断该第一终端和第二终端是否属于同一个用户，提高判断第一终端信息和该第二终端信息具有关联关系的准确性。
步骤204、若存在第二终端信息，则确定与第二终端信息对应的第二账号集合，第二账号集合中的每个账号为在第二终端上登录过的账号。
当确定第一终端信息与第二终端信息具有关联关系后，获取该第二终端信息对应的第二账号集合。例如，该第二账号集合中包括的账号包括263云通信的账号，QQ的账号，网易云音乐的账号，Foxmail的账号。
步骤205、根据账号的账号热度从第三账号集合中确定目标账号，第三账号集合为第一账号集合和第二账号集合的合并集合。例如，第三账号集合如下表2所示：
表2
Figure PCTCN2018081066-appb-000002
Figure PCTCN2018081066-appb-000003
需要说明的是，上述表2中对于第一账号集合，第二账号集合和第三账号集合种的账号均为举例说明，并不造成对本申请的限定性说明。
在第一种可能的实现方式中，从第三账号集合中的所有账号中确定一个目标账号。该第三账号集合中的信息如上表2中的第三账号集合所示。
在第二种可能的实现方式中，首先判断第三账号集合中是否有具有关联关系的主账号和从账号，从账号为通过主账号注册的账号。例如，在表3的例子中腾讯视频的账号是通过QQ账号(123456)注册的账号，因此，该QQ账号(123456)为主账号，而腾讯视频的账号为从账号。再如，在表3的例子中理财通的账号是通过微信账号(456789)注册的账号，因此微信账号(456789)是从账号，而理财通是从账号。
当确定第三账号集合中包括具有关联的主账号和从账号时，删除第三账号集合中的从账号，得到第四账号集合，请参阅下表3所示，该第四账号集合如下：
表3
第四账号集合
123456
456789
13500000000
15900000000
zhaozhao
abcde@cc.com
根据账号的账号热度从第三账号集合或从第四账号集合中确定目标账号的实现方式相同，本实施例中，以从上述第四账号集合中确定该目标 账号为例进行解释说明。
第四账号集合中的每个账号包括账号活跃信息，账号活跃信息包括多个计分要素，每个计分要素对应一个要素值，请结合下表4进行理解账号的活跃信息：
表4
Figure PCTCN2018081066-appb-000004
需要说明的是，上述表4中的注册时间、实名认证情况、联系人数量、备注数量和开通付费会员为计分要素，每个计分要素对应有要素值。
根据每个计分要素对应的要素值及计分要素对应的权重计算第一账号集合和第二账号集合中每个账号活跃值。然后根据账号活跃值确定账号的强度，账号活跃值与账号热度正相关，账号活跃值越大，则账号热度越大，最后，确定账号热度大于第一阈值的目标账号。本实施例中通过账号活跃值来确定账号热度，账号热度与账号本身关联的活跃信息相关，若根据该账号本身关联的活跃度信息计算的活跃度值越大，则表明该账号为目标账号的概率越高，例如，一个账号通过实名认证，并且关联了其他的增值服务，或者开通了支付功能等等，表明该账号反映的用户信息为用户的真实信息，本实施例中，通过终端信息所对应的账号确定哪些终端可能同属于同一个用户，然后，在终端信息的集合中找到同属于一个用户的终端，所对应的所有账号中选择目标账号(能够反映用户真实信息的账号)，由于该目标账号可以反映用户的真实信息，为后续为该用户提供更好的服务提供有效的参考信息。
可选的，为了提高确定目标账号的准确性，还可以增加其他的纬度， 例如，增加设备活跃信息这个纬度，请结合图4进行理解，图4为本申请实施例中确定应用账号的场景示意图。
可选的，在确定账号热度大于第一阈值的目标账号之前，还可以包括：根据设备活跃信息计算账号对应的设备活跃值，其中，设备活跃信息包括每日活跃情况，一个时间段内活跃的情况(15天、30天、60天等)，最近一次活跃时间等等，该设备活跃值可以表示一个终端的活跃水平，可以用于表示在某一个周期(如一个月内)内使用终端(如手机)上网的总时长和/或频率。本申请实施例中该活跃值可以通过各终端上的各应用的行为数据做衡量。例如，该活跃信息还可以包括所有应用被使用的总时长、总次数、总天数(去除重复天数)、使用应用的总个数、日均使用时长、日均使用次数、日均使用应用个数中的至少一个。通过活跃信息对应的数据计算该终端的设备活跃值。
该设备活跃值可以反映一个设备的活跃程度，举个例子，一个用户有两个终端，一个手机，另一个为PC机，通过设备活跃信息可以计算出终端的活跃值，一个终端的设备活跃值越大，可以理解的是，该终端被使用的总时长越长，那么在该终端上登录的账号为目标账号的概率就会越大，因此将设备活跃值作为一个判断账号是否为目标账号的指标。然后再根据账号活跃值和设备活跃值计算账号的账号热度。可以将该账号活跃值和设备活跃值直接相加得到该账号热度，或者对账号活跃值和设备活跃值均设置权重，再根据账号活跃值和设备活跃值及各自对应权重计算该账号的账号热度。
可选的，在另一种可能的实现方式中，设备活跃信息包括终端被使用的时长信息和终端登录账号时地理位置信息，其中终端登录账号时地理位置信息可以包括每天的地址位置信息，最近一次的地理位置，每个地理位置的登录天数，由于，该地理位置信息与终端信息关联，终端信息与账号信息关联，也就是说通过终端信息作为“桥梁”，可以获取该账号登录时的地理位置信息，该地理位置信息可以通过IP地址确定，也可以通过用户注册账号时上报的地理位置信息等等，终端登录该账号时地理位置信息 与确定目标账号是有一定关联度的。
举一个应用场景的例子，例如，用户上报的地理位置信息是北京，而IP地址可以确定用户每天实际登录的地理位置是北京，则表明该用户注册时上报的地理位置可能是真实的，则该每日的地理位置信息的分值为8分，若每天实际登录的地理位置信息是上海，则表明该用户上报的地理位置可能并非真实的，则该每日的地理位置信息的分值为4分；通过“北京”和“上海”登录账号的累计天数可以来判断哪个是用户的常住地理位置。若在一个月之内，北京的累计天数为20天，而其他地理位置的累计时长为10天，则该用户常住地址可能为北京，可选地，当用户在北京时，登录第一QQ账号，而当用户去其他地理位置时(上海，天津等)，登录第二QQ号，则第一QQ号可能为目标号码，更能反映用户的真实信息，而第二QQ号可能是为了工作，或其他用途而临时登录的号码。然后，根据终端被使用的时间信息和终端的地理位置信息计算账号对应的设备活跃值。需要说明的是，上述对于计算账号热度的指标，如，计算设备活跃值所对应的设备活跃信息，终端登录账号时的地理位置等信息均是举例说明，并不造成对本申请的限定性说明，在不同的应用场景中，还可以包括其他的指标，具体的此处不一一赘述。
步骤206、若不存在第二终端信息，则根据账号的账号热度从第一账号集合中确定目标账号。
在一个应用场景中，若不存在与第一终端信息关联的第二终端信息，则表明该第一终端所属的用户，并没有其他的终端来登录自己的应用账号，例如，该用户只用手机登录自己的应用账号，则根据账号的账号热度从该第一账号集合中确定目标账号请结合上述步骤205进行理解，此处不再赘述。
本实施例中，确定了用户的目标账号之后，可以通过该目标账号关联的信息对该用户提供更好的服务，例如，可以根据目标账号浏览的信息向用户推荐同类的金融信息，相关文章，视频等信息，以达到信息精准推送。
上面对本申请实施例中的一种确定应用账号的方法进行了描述，下面对该方法应用的设备进行描述，请参阅图5所示，图5为本申请实施例中一种确定应用账号的设备50的一个实施例包括：
获取模块500，被设置为获取终端信息的集合，终端信息的集合中包括第一终端信息；
第一确定模块501，被设置为确定与获取模块500获取的第一终端信息对应的第一应用账号集合，第一终端信息用于标识第一终端，第一应用账号集合中的每个账号为在第一终端上登录过的账号；
第一判断模块502，被设置为判断在获取模块获取的终端信息的集合中是否存在与第一确定模块501确定的第一终端信息具有关联关系的第二终端信息，第二终端信息用于标识第二终端；
第二确定模块503，被设置为当第一判断模块502确定存在第二终端信息时，确定与第二终端信息对应的第二账号集合，第二账号集合中的每个账号为在第二终端上登录过的账号；
第三确定模块504，被设置为根据账号的账号热度从第三账号集合中确定目标账号，第三账号集合为第一确定模块501确定的第一账号集合和第二确定模块503确定的第二账号集合的合并集合。
可选的，第一判断模块502，还被设置为确定第一应用账号集合中的第一账号；当判定第一账号与第二终端信息具有对应关系时，则确定第一终端信息与第二终端信息具有关联关系。
在图5对应的实施例的基础上，请参阅图6所示，本申请实施例中还提供了一种确定应用账号的设备60的另一个实施例包括：
还包括IP统计模块505；
IP统计模块505，被设置为统计获取模块获取的第一终端信息对应的第一IP地址信息集合及第二终端信息对应的第二IP地址信息集合；
第一判断模块，还被设置为当IP统计模块505统计的第一IP地址信 息集合和第二IP地址信息集合中具有相同的目标IP地址，且第一账号与第二终端信息具有对应关系时，判定第一终端信息与第二终端信息具有关联关系。
在图5对应的实施例的基础上，请参阅图7所示，本申请实施例中还提供了一种确定应用账号的设备70的另一个实施例包括：
第三账号集合中的每个账号包括账号活跃信息，账号活跃信息包括多个计分要素，每个计分要素对应一个要素值；第三确定模块504还包括第一计算单元5041，第二计算单元5042和确定单元5043；
第一计算单元5041，被设置为根据每个计分要素对应的要素值及计分要素对应的权重计算第一账号集合和第二账号集合中每个账号活跃值；
第二计算单元5042，被设置为根据第一计算单元5041计算的账号活跃值确定账号的强度，账号活跃值与账号热度正相关；
确定单元5043，被设置为确定第二计算单元5042计算的账号热度大于第一阈值的目标账号。
在图6对应的实施例的基础上，请参阅图8所示，本申请实施例中还提供了一种确定应用账号的设备80的另一个实施例包括：
第三账号集合中的每个账号关联与之对应的终端的设备活跃信息，第三确定该模块还包括第三计算单元5044和第四计算单元5045；
第三计算单元5044，被设置为根据设备活跃信息计算账号对应的设备活跃值；
第四计算单元5045，被设置为根据第三计算单元5044计算的账号活跃值和设备活跃值计算账号的账号热度。
可选的，设备活跃信息包括终端被使用的时长信息和终端登录账号时地理位置信息，第三计算单元5044，还被设置为根据终端被使用的时间信息和终端的地理位置信息计算账号对应的设备活跃值。
在图5对应的实施例的基础上，请参阅图9所示，本申请实施例中还 提供了一种确定应用账号的设备90的另一个实施例，在本实施例中，该确定应用账号的设备90还包括：第四确定模块505，其中：
第四确定模块505，还被设置为当第一判断模块确定不存在第二终端信息是，根据账号的账号热度从第一确定模块501确定的第一账号集合中确定目标账号。
在图5对应的实施例的基础上，请参阅图10所示，本申请实施例中还提供了一种确定应用账号的设备100的另一个实施例，在本实施例中，该确定应用账号的设备100还包括：第二判断模块506和删除模块507，其中：
第二判断模块506，被设置为判断第三账号集合中是否有具有关联关系的主账号和从账号，从账号为通过主账号注册的账号；
删除模块507，被设置为当确定第三账号集合中包括具有关联的主账号和从账号时，删除第三账号集合中的从账号，得到第四账号集合；
第三确定模块504，还被设置为根据账号的账号热度从第四账号集合中确定目标账号。
可选地，图5至图10中的设备是以功能模块的形式来呈现。这里的“模块”可以指特定应用集成电路(application-specific integrated circuit，简称为ASIC)，电路，执行一个或多个软件或固件程序的处理器和存储器，集成逻辑电路，和/或其他可以提供上述功能的器件。在一个简单的实施例中，本领域的技术人员可以想到图5至图10中的设备可以采用图11所示的形式。
图11是本申请实施例提供的一种确定应用账号的设备结构示意图，该设备1100可因配置或性能不同而产生比较大的差异，可以包括一个或一个以处理器1122(例如，一个或一个以上处理器)和存储器1132，一个或一个以上存储应用程序1142或数据1144的存储介质1130(例如一个或一个以上海量存储设备)。其中，存储器1132和存储介质1130可以是短暂存储或持久存储。存储在存储介质1130的程序可以包括一个或一个 以上模块(图示没标出)，每个模块可以包括对设备中的一系列指令操作。可选地，处理器1122可以设置为与存储介质1130通信，在设备1100上执行存储介质1130中的一系列指令操作。
设备1100还可以包括一个或一个以上电源1126，一个或一个以上有线或无线网络接口1150，一个或一个以上输入输出接口1158，和/或，一个或一个以上操作系统1141，例如Windows Server，Mac OS XTM，Unix，Linux，FreeBSD等等。
上述方法实施例中由确定应用账号的设备所执行的步骤可以基于该图11所示的设备结构。
该处理器1122，被设置为使该设备执行以下步骤：
获取终端信息的集合，终端信息的集合中包括第一终端信息；
确定与第一终端信息对应的第一应用账号集合，第一终端信息用于标识第一终端，第一应用账号集合中的每个账号为在第一终端上登录过的账号；
判断在终端信息的集合中是否存在与第一终端信息具有关联关系的第二终端信息，第二终端信息用于标识第二终端；
若存在第二终端信息，则确定与第二终端信息对应的第二账号集合，第二账号集合中的每个账号为在第二终端上登录过的账号；
根据账号的账号热度从第三账号集合中确定目标账号，第三账号集合为第一账号集合和第二账号集合的合并集合。
可选的，处理器1122，还被设置为确定第一应用账号集合中的第一账号；当判定第一账号与第二终端信息具有对应关系时，则确定第一终端信息与第二终端信息具有关联关系。
可选的，处理器1122，还被设置为统计第一终端信息对应的第一IP地址信息集合及第二终端信息对应的第二IP地址信息集合；若第一IP地址信息集合和第二IP地址信息集合中具有相同的目标IP地址，且第一账 号与第二终端信息具有对应关系，则确定第一终端信息与第二终端信息具有关联关系。
第三账号集合中的每个账号包括账号活跃信息，账号活跃信息包括多个计分要素，每个计分要素对应一个要素值；
可选的，处理器1122，还被设置为根据每个计分要素对应的要素值及计分要素对应的权重计算第一账号集合和第二账号集合中每个账号活跃值；根据账号活跃值确定账号的强度，账号活跃值与账号热度正相关；确定账号热度大于第一阈值的目标账号。
可选的，第三账号集合中的每个账号关联与之对应的终端的设备活跃信息，处理器1122，还被设置为根据设备活跃信息计算账号对应的设备活跃值；根据账号活跃值和设备活跃值计算账号的账号热度。
可选的，设备活跃信息包括终端被使用的时长信息和终端登录账号时地理位置信息，可选的，处理器1122，还被设置为根据终端被使用的时间信息和终端的地理位置信息计算账号对应的设备活跃值。
可选的，处理器1122，还被设置为当不存在第二终端信息时，则根据账号的账号热度从第一账号集合中确定目标账号。
可选的，处理器1122，还被设置为判断第三账号集合中是否有具有关联关系的主账号和从账号，从账号为通过主账号注册的账号；若确定第三账号集合中包括具有关联的主账号和从账号，则删除第三账号集合中的从账号，得到第四账号集合；根据账号的账号热度从第四账号集合中确定目标账号。
本申请实施例还提供了一种计算机存储介质，用于储存为上述图11所示的设备所用的计算机软件指令，其包含用于执行上述方法实施例所设计的程序。通过执行存储的程序，可以实现确定目标账号。
本申请实施例还提供了一种包含指令的计算机程序产品，当其在计算机上运行时，使得计算机执行上述方法实施例中的方法。
所属领域的技术人员可以清楚地了解到，为描述的方便和简洁，上述 描述的系统，装置和单元的具体工作过程，可以参考前述方法实施例中的对应过程，在此不再赘述。
在本申请所提供的几个实施例中，应该理解到，所揭露的系统，装置和方法，可以通过其它的方式实现。例如，以上所描述的装置实施例仅仅是示意性的，例如，单元的划分，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式，例如多个单元或组件可以结合或者可以集成到另一个系统，或一些特征可以忽略，或不执行。另一点，所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些接口，装置或单元的间接耦合或通信连接，可以是电性，机械或其它的形式。作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部单元来实现本实施例方案的目的。
另外，在本申请各个实施例中的各功能单元可以集成在一个处理单元中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个单元中。上述集成的单元既可以采用硬件的形式实现，也可以采用软件功能单元的形式实现。
集成的单元如果以软件功能单元的形式实现并作为独立的产品销售或使用时，可以存储在一个计算机可读取存储介质中。基于这样的理解，本申请的技术方案本质上或者说对现有技术做出贡献的部分或者该技术方案的全部或部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质中，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)执行本申请各个实施例方法的全部或部分步骤。而前述的存储介质包括：U盘、移动硬盘、只读存储器(ROM，Read-Only Memory)、随机存取存储器(RAM，Random Access Memory)、磁碟或者光盘等各种可以存储程序代码的介质。
以上所述，以上实施例仅用以说明本申请的技术方案，而非对其限制； 尽管参照前述实施例对本申请进行了详细的说明，本领域的普通技术人员应当理解：其依然可以对前述各实施例所记载的技术方案进行修改，或者对其中部分技术特征进行等同替换；而这些修改或者替换，并不使相应技术方案的本质脱离本申请各实施例技术方案的精神和范围。
工业实用性
在本申请实施例中，该服务器可以获取终端信息的集合，该终端信息的集合中包括大量的终端信息，在该终端信息中，每个终端信息对应一个终端，每个终端信息与应用账号集合进行关联存储，该应用账号集合中包括了多个账号，其中，第一终端信息为终端信息集合中的一个终端信息；然后，服务器确定与第一终端信息对应的第一应用账号集合，第一应用账号集合中的每个账号为在第一终端上登录过的账号；然后，服务器判断在终端信息的集合中是否存在与第一终端信息具有关联关系的第二终端信息，第二终端信息用于标识第二终端；若存在第二终端信息，则确定与第二终端信息对应的第二账号集合，第二账号集合中的每个账号为在第二终端上登录过的账号；两个终端信息具有关联关系，表明这两个终端信息对应的终端为同一个用户的设备，将第一账号集合和第二账号集合进行合并后，从该用户对应的多个账号中确定目标账号，该目标账号可以为一个账号，也可以为多个账号，本实施例中以账号登录过的终端为媒介，准确的确定目标账号，根据该目标账号反映的用户的信息，可以更好的为用户提供服务。

Claims (15)

  1. 一种确定应用账号的方法，包括：
    获取终端信息的集合，所述终端信息的集合中包括第一终端信息；
    确定与所述第一终端信息对应的第一应用账号集合，所述第一终端信息用于标识第一终端，所述第一应用账号集合中的每个账号为在所述第一终端上登录过的账号；
    判断在所述终端信息的集合中是否存在与所述第一终端信息具有关联关系的第二终端信息，所述第二终端信息用于标识第二终端；
    若存在所述第二终端信息，则确定与所述第二终端信息对应的第二账号集合，所述第二账号集合中的每个账号为在所述第二终端上登录过的账号；
    根据账号的账号热度从第三账号集合中确定目标账号，所述第三账号集合为所述第一账号集合和所述第二账号集合的合并集合。
  2. 根据权利要求1所述的方法，其中，所述判断在所述终端信息的集合中是否存在与所述第一终端信息具有关联关系的第二终端信息，包括：
    确定所述第一应用账号集合中的第一账号；
    当判定所述第一账号与所述第二终端信息具有对应关系时，则确定所述第一终端信息与所述第二终端信息具有关联关系。
  3. 根据权利要求2所述的方法，其中，所述方法还包括：
    统计所述第一终端信息对应的第一IP地址信息集合及所述第二终端信息对应的第二IP地址信息集合；
    若所述第一IP地址信息集合和所述第二IP地址信息集合中具有相同的目标IP地址，且所述第一账号与所述第二终端信息具有对应关系，则确定所述第一终端信息与所述第二终端信息具有关联关系。
  4. 根据权利要求1所述的方法，其中，所述第三账号集合中的每个账号包括账号活跃信息，所述账号活跃信息包括多个计分要素，每个所述计分要素对应一个要素值；
    所述根据账号的账号热度从所述第三账号集合中确定目标账号，包括：
    根据每个计分要素对应的要素值及所述计分要素对应的权重计算所述第一账号集合和所述第二账号集合中每个账号活跃值；
    根据所述账号活跃值确定所述账号的强度，所述账号活跃值与所述账号热度正相关；
    确定所述账号热度大于第一阈值的目标账号。
  5. 根据权利要求4所述的方法，其中，所述第三账号集合中的每个账号关联与之对应的终端的设备活跃信息，所述确定所述账号热度大于第一阈值的目标账号之前，所述方法还包括：
    根据所述设备活跃信息计算所述账号对应的设备活跃值；
    根据所述账号活跃值和所述设备活跃值计算所述账号的账号热度。
  6. 根据权利要求5所述的方法，其中，所述设备活跃信息包括终端被使用的时长信息和终端登录所述账号时地理位置信息，所述根据所述设备活跃信息计算所述账号对应的设备活跃值，包括：
    根据所述终端被使用的时间信息和所述终端的地理位置信息计算所述账号对应的设备活跃值。
  7. 根据权利要求1至6任一项所述的方法，其中，所述方法还包括：
    若不存在所述第二终端信息，则根据账号的账号热度从所述第一账号集合中确定所述目标账号。
  8. 根据权利要求1至6中任一项所述的方法，其中，所述根据 所述账号的账号热度从第三账号集合中确定目标账号之前，所述方法还包括：
    判断所述第三账号集合中是否有具有关联关系的主账号和从账号，所述从账号为通过所述主账号注册的账号；
    若确定所述第三账号集合中包括具有关联的主账号和从账号，则删除所述第三账号集合中的从账号，得到第四账号集合；
    所述根据所述账号的账号热度从第三账号集合中确定目标账号，包括：
    根据所述账号的账号热度从所述第四账号集合中确定所述目标账号。
  9. 一种确定应用账号的设备，包括一个或多个处理器，以及一个或多个存储程序模块的存储器，其中，所述程序模块由所述处理器执行，所述程序模块包括：
    获取模块，被设置为获取终端信息的集合，所述终端信息的集合中包括第一终端信息；
    第一确定模块，被设置为确定与所述获取模块获取的所述第一终端信息对应的第一应用账号集合，所述第一终端信息用于标识第一终端，所述第一应用账号集合中的每个账号为在所述第一终端上登录过的账号；
    第一判断模块，被设置为判断在所述获取模块获取的所述终端信息的集合中是否存在与所述第一确定模块确定的所述第一终端信息具有关联关系的第二终端信息，所述第二终端信息用于标识第二终端；
    第二确定模块，被设置为当所述第一判断模块确定存在所述第二终端信息时，确定与所述第二终端信息对应的第二账号集合，所述第二账号集合中的每个账号为在所述第二终端上登录过的账号；
    第三确定模块，被设置为根据账号的账号热度从第三账号集合中 确定目标账号，所述第三账号集合为所述第一确定模块确定的所述第一账号集合和所述第二确定模块确定的所述第二账号集合的合并集合。
  10. 根据权利要求9所述的设备，其中，所述第一判断模块，还被设置为确定所述第一应用账号集合中的第一账号；当判定所述第一账号与所述第二终端信息具有对应关系时，则确定所述第一终端信息与所述第二终端信息具有关联关系。
  11. 根据权利要求10所述的设备，其中，还包括IP统计模块；
    所述IP统计模块，被设置为统计所述获取模块获取的所述第一终端信息对应的第一IP地址信息集合及所述第二终端信息对应的第二IP地址信息集合；
    所述判断模块，还被设置为当所述IP统计模块统计的所述第一IP地址信息集合和所述第二IP地址信息集合中具有相同的目标IP地址，且所述第一账号与所述第二终端信息具有对应关系时，判定所述第一终端信息与所述第二终端信息具有关联关系。
  12. 根据权利要求9所述的设备，其中，所述第三账号集合中的每个账号包括账号活跃信息，所述账号活跃信息包括多个计分要素，每个所述计分要素对应一个要素值；所述第三确定模块还包括第一计算单元、第二计算单元和确定单元；
    所述第一计算单元，被设置为根据每个计分要素对应的要素值及所述计分要素对应的权重计算所述第一账号集合和所述第二账号集合中每个账号活跃值；
    所述第二计算单元，被设置为根据所述第一计算单元计算的所述账号活跃值确定所述账号的强度，所述账号活跃值与所述账号热度正相关；
    所述确定单元，被设置为确定所述第二计算单元计算的账号热度大于第一阈值的目标账号。
  13. 一种确定应用账号的设备，包括：
    存储器，被设置为存储计算机可执行程序代码；
    网络接口，以及
    处理器，与所述存储器和所述网络接口耦合；
    其中所述程序代码包括指令，当所述处理器执行所述指令时，所述指令使所述确定应用账号的设备执行如权利要求1至8任一项所述的方法。
  14. 一种计算机可读存储介质，包括指令，当其在计算机上运行时，使得计算机执行如权利要求1至8任一项所述的方法。
  15. 一种包含指令的计算机程序产品，当其在计算机上运行时，使得计算机执行如权利要求1至8任一项所述的方法。
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