WO2018120005A1 - Procédé et système de mise en œuvre d'un emplacement de publicité virtuelle sur la base d'un gyroscope et d'une analyse de popularité - Google Patents

Procédé et système de mise en œuvre d'un emplacement de publicité virtuelle sur la base d'un gyroscope et d'une analyse de popularité Download PDF

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Publication number
WO2018120005A1
WO2018120005A1 PCT/CN2016/113445 CN2016113445W WO2018120005A1 WO 2018120005 A1 WO2018120005 A1 WO 2018120005A1 CN 2016113445 W CN2016113445 W CN 2016113445W WO 2018120005 A1 WO2018120005 A1 WO 2018120005A1
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WO
WIPO (PCT)
Prior art keywords
user
cube unit
cube
gyroscope
virtual advertisement
Prior art date
Application number
PCT/CN2016/113445
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English (en)
Chinese (zh)
Inventor
管沣
沈庆
Original Assignee
深圳艺特珑信息科技有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 深圳艺特珑信息科技有限公司 filed Critical 深圳艺特珑信息科技有限公司
Publication of WO2018120005A1 publication Critical patent/WO2018120005A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Definitions

  • the present invention relates to the field of VR space advertising, and in particular, to a method and system for implementing virtual advertisement placement based on gyroscopes and heat analysis.
  • the present invention provides a gyroscope based and heat Degree analysis method and system for realizing virtual advertisement delivery, so as to analyze the display effect of VR advertisement
  • the present invention provides a method for realizing virtual advertisement placement based on a gyroscope and thermal analysis, comprising the following steps:
  • the 3D coordinates of the user's visual landing point in the advertisement space are acquired in combination with the gyroscope, and the 3D coordinate data of the user's visual landing point is sent to the server.
  • the gyroscope is built in the VR body machine, and the VR body machine is worn on the user's head.
  • the cube unit is divided according to a pixel size, and each cube unit has a size of ⁇ * ⁇ * 10px.
  • each cube element is identified by the three-dimensional coordinates of the center point of the cube unit.
  • the method further includes the following steps:
  • the database includes a three-dimensional array named by an advertisement bit ID, the three-dimensional array corresponding to a cube unit in the virtual advertisement space, and the three-dimensional array is the cube unit The identification of the three-dimensional coordinates.
  • the method further includes the following steps:
  • the geometric mean value of the cube unit for each ad slot in the cube location stored in the database is invoked.
  • the present invention also provides a system for implementing virtual advertisement placement based on a gyroscope and thermal analysis, including [0018] a location acquisition module, configured to divide the virtual advertisement space into a plurality of cube units of the same size, and obtain a cube unit in which the virtual advertisement space of the user is located;
  • a visual landing point acquisition module configured to acquire a 3D coordinate of the user's visual landing point in the advertisement space according to the cube unit where the user is located and the user is at the center point of the cube unit, and visually land the user
  • the 3D coordinate data of the point is sent to the database of the server
  • a heat calculation module configured to calculate a frequency distribution of visual landing points of each cube unit center point of each of the plurality of users in the advertisement space, and calculate any position in each cube unit according to the frequency distribution, The geometric mean heat value of the ad slot;
  • the processing module is configured to find a potential interest of the user according to the location of the user and the heat analysis, so as to achieve accurate advertising.
  • system further includes:
  • a data storage module configured to store the obtained geometric mean heat value in a database, where the database includes a three-dimensional array named by an advertisement bit ID, where the three-dimensional array corresponds to a cube unit in the virtual advertisement space, and three-dimensional The array is the identifier of the three-dimensional coordinates of the cube unit.
  • system further includes:
  • the data invoking module is configured to call, according to the cube unit identifier of the location where the user moves, the geometric average heat value of the cube unit of the user location stored in the database for each advertising space.
  • the cube unit is divided according to a pixel size, and each cube unit has a size of ⁇ * ⁇ * 10px.
  • the method for implementing virtual advertisement placement based on the gyroscope and the heat analysis according to the present invention includes: dividing the virtual advertisement space into a plurality of cube units of the same size, and acquiring a cube unit in which the virtual advertisement space of the user is located; The cube unit is located and the user is at the center point of the cube unit, and the 3D coordinates of the user's visual landing point in the advertisement space are acquired in combination with the gyroscope, and the 3D coordinate data of the user's visual landing point is sent to the database of the server; The frequency distribution of the visual point of each cube unit at the center point of the user in the advertising space, and the geometric mean value of the entire advertising space is calculated according to the frequency distribution, according to the frequency distribution; The location, as well as the heat analysis to find out the potential interest of the user, enable the present invention to achieve accurate delivery of advertisements in the mobile scene, and achieve better advertising effects. Advantageous effects of the invention
  • the system for implementing virtual advertisement placement based on the gyroscope and the heat analysis of the present invention includes: a location acquisition module, configured to divide the virtual advertisement space into a plurality of cube units of the same size, and obtain the virtual advertisement space where the user is located Cube unit; a visual landing point acquisition module for locating the 3D coordinates of the user's visual landing point in the advertising space according to the cube unit in which the user is located and the user is at the center of the cube unit, and combining the gyroscope
  • the 3D coordinate data of the landing point is sent to the database of the server;
  • the heat calculation module is configured to count the frequency distribution of the visual landing point of each cube unit center point of each user in the advertisement space, and calculate each according to the frequency distribution.
  • FIG. 1 is a flow chart of a method for providing an embodiment of a method for implementing virtual advertisement placement based on a gyroscope and thermal analysis according to the present invention
  • FIG. 2 is a structural block diagram of an embodiment of a system for implementing virtual advertisement placement based on a gyroscope and thermal analysis according to the present invention.
  • FIG. 1 is a flow chart of a method for providing an embodiment of a method for implementing virtual advertisement placement based on a gyroscope and a heat analysis according to the present invention.
  • FIG. 1 illustrates a method for implementing virtual advertisement placement based on a gyroscope and thermal analysis, including: [0036] Step 11, dividing the virtual advertisement space into a plurality of cube units of the same size, and acquiring a cube unit in which the virtual advertisement space of the user is located;
  • Step 12 according to the cube unit where the user is located and the user is at the center point of the cube unit, and combining the gyroscope to obtain the 3D coordinates of the user's visual landing point in the advertising space, and visually plot the 3D coordinate data of the user.
  • the database sent to the server;
  • Step 13 counting the frequency distribution of the visual landing points of each cube unit center point of each user in the advertising space, calculating any position in each cube unit according to the frequency distribution, for the entire advertising space Geometric mean heat value;
  • Step 14 Find the potential interest of the user according to the location of the user and the heat analysis to achieve accurate advertising.
  • the gyroscope is built in a VR-body machine, and the VR-body machine is worn on the user's head, and the user's head rotation and body movement are performed in the display scene of the VR space advertisement.
  • the conversion of the angle of view is carried out, thereby displaying different scenes, and the gyroscope is used to locate the three-dimensional coordinates of the visual landing point of the user in the scene.
  • the virtual reality space is divided into cubes of equal size, and the center point of the current cube unit of the user is used for the entire virtual reality space. Pay attention to the heat, to express the attention of each point in the current cube unit to the entire virtual reality space, that is, the entire advertising space.
  • the cube unit is divided according to the pixel size, and each cube unit has a size of 1 Opx* 1 Opx* 10px.
  • each cube unit is identified by a three-dimensional coordinate of a central point of the cube unit, wherein the center point of the cube unit focuses on the heat of the entire virtual reality space to represent the current cube unit.
  • Each point points to the entire virtual reality space, that is, the interest of the entire advertising space, and the identity of each cube unit has a one-to-one correspondence with the advertising space ID on each cube unit, so each cube is used in this way.
  • the unit is named and clarified. It is only for the sake of illustration. Of course, it can be expressed in other ways.
  • the method further includes the following steps:
  • the database includes a three-dimensional array named by an advertisement bit ID, the three-dimensional array corresponding to a cube unit in the virtual advertisement space, and the three-dimensional array is the cube unit The identification of the three-dimensional coordinates.
  • the method further includes the following steps:
  • the geometric mean value of the cube unit for each ad slot in the cube location stored in the database is called.
  • FIG. 2 is a structural block diagram of an embodiment of a system for implementing virtual advertisement placement based on a gyroscope and thermal analysis according to the present invention.
  • the present invention further provides a system for implementing virtual advertisement delivery based on a gyroscope and thermal analysis, including:
  • the location obtaining module 21 is configured to divide the virtual advertisement space into a plurality of cube units of the same size, and obtain a cube unit in which the virtual advertisement space of the user is located;
  • the visual landing point obtaining module 22 is configured to obtain a 3D coordinate of the user's visual landing point in the advertising space according to the cube unit where the user is located and the user is at the center point of the cube unit, and combine the gyroscope to capture the 3D coordinates of the user's visual landing point in the advertising space.
  • the 3D coordinate data of the landing point is sent to the database of the server;
  • the heat calculation module 23 is configured to calculate a frequency distribution of visual landing points of each cube unit center point ⁇ in the advertisement space, and calculate any position in each cube unit according to the frequency distribution.
  • the processing module 24 is configured to find a potential interest of the user according to the location of the user and the heat analysis, so as to achieve accurate advertisement delivery.
  • system further includes:
  • a data storage module configured to store the obtained geometric mean heat value in a database, where the database includes a three-dimensional array named by an advertisement bit ID, where the three-dimensional array corresponds to a cube unit in the virtual advertisement space, and three-dimensional The array is the identifier of the three-dimensional coordinates of the cube unit.
  • system further includes:
  • the data invoking module is configured to call a geometrical average value of the cube unit of the user location stored in the database for each advertising space according to the cube unit identifier of the location where the user moves.
  • the cube unit is divided according to a pixel size, and each cube unit has a size of 10px*10px*10px.

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  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Processing Or Creating Images (AREA)
  • Information Transfer Between Computers (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

Procédé et système de mise en œuvre d'un emplacement de publicité virtuelle sur la base d'un gyroscope et d'une analyse de popularité. Le procédé consiste à : diviser un espace publicitaire virtuel en une pluralité d'unités de cube ayant la même taille, et obtenir une unité de cube sur laquelle se trouve un utilisateur dans l'espace publicitaire virtuel ; obtenir, selon l'unité de cube où se trouve l'utilisateur et lorsque l'utilisateur est situé au niveau du point central de l'unité de cube, des coordonnées 3D d'un point d'atterrissage de la vue de l'utilisateur dans un créneau publicitaire en combinaison avec un gyroscope, et envoyer des données de coordonnées 3D du point d'atterrissage de la vue de l'utilisateur à une base de données d'un serveur ; effectuer des statistiques concernant la distribution de fréquence des points d'atterrissage de la vue dans le créneau publicitaire lorsqu'une pluralité d'utilisateurs se trouve au niveau du point central de chaque unité de cube, et calculer une valeur de popularité moyenne géométrique pour l'ensemble du créneau publicitaire à n'importe quelle position dans chaque unité de cube selon la distribution de fréquence ; et trouver des intérêts potentiels de l'utilisateur en fonction de la position où l'utilisateur se trouve et d'une analyse de popularité. Un emplacement de publicité précis dans un scénario mobile est mis en oeuvre, et un meilleur effet d'emplacement de publicité est obtenu.
PCT/CN2016/113445 2016-12-29 2016-12-30 Procédé et système de mise en œuvre d'un emplacement de publicité virtuelle sur la base d'un gyroscope et d'une analyse de popularité WO2018120005A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201611243786.5A CN106651457B (zh) 2016-12-29 2016-12-29 基于陀螺仪以及热度分析实现虚拟广告投放的方法和系统
CN201611243786.5 2016-12-29

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WO2018120005A1 true WO2018120005A1 (fr) 2018-07-05

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JP6435373B1 (ja) * 2017-06-14 2018-12-05 株式会社アルファコード 広告情報処理システム、広告表示領域評価方法および広告情報処理用プログラム

Citations (5)

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Publication number Priority date Publication date Assignee Title
CN102129824A (zh) * 2010-01-20 2011-07-20 鸿富锦精密工业（深圳）有限公司 资讯控制系统及方法
CN102830922A (zh) * 2012-08-07 2012-12-19 晶赞广告（上海）有限公司 一种广告点击效果的热点数据可视化方法
US20130317912A1 (en) * 2012-05-09 2013-11-28 William Bittner Advertising in Augmented Reality Based on Social Networking
CN104199544A (zh) * 2014-08-28 2014-12-10 华南理工大学 基于视线跟踪的广告定向投放方法
CN106020461A (zh) * 2016-05-13 2016-10-12 陈盛胜 基于眼球追踪技术的视频交互方法

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102129824A (zh) * 2010-01-20 2011-07-20 鸿富锦精密工业（深圳）有限公司 资讯控制系统及方法
US20130317912A1 (en) * 2012-05-09 2013-11-28 William Bittner Advertising in Augmented Reality Based on Social Networking
CN102830922A (zh) * 2012-08-07 2012-12-19 晶赞广告（上海）有限公司 一种广告点击效果的热点数据可视化方法
CN104199544A (zh) * 2014-08-28 2014-12-10 华南理工大学 基于视线跟踪的广告定向投放方法
CN106020461A (zh) * 2016-05-13 2016-10-12 陈盛胜 基于眼球追踪技术的视频交互方法

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CN106651457A (zh) 2017-05-10

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