WO2018103070A1 - 一种基于陀螺仪与热图分析进行优化广告的方法和系统 - Google Patents

一种基于陀螺仪与热图分析进行优化广告的方法和系统 Download PDF

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WO2018103070A1
WO2018103070A1 PCT/CN2016/109221 CN2016109221W WO2018103070A1 WO 2018103070 A1 WO2018103070 A1 WO 2018103070A1 CN 2016109221 W CN2016109221 W CN 2016109221W WO 2018103070 A1 WO2018103070 A1 WO 2018103070A1
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user
heat map
gyroscope
visual landing
coordinates
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PCT/CN2016/109221
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English (en)
French (fr)
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管沣
沈庆
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深圳艺特珑信息科技有限公司
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

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  • the present invention relates to the field of VR space advertising technology, and in particular, to a method and system for optimizing advertisement based on gyroscope and heat map analysis.
  • VR advertising as a new type of advertising that is different from traditional advertising, has met many challenges. How to visually reflect the effectiveness of advertising, how to get better advertising results, are VR advertising has received much attention. At present, the VR advertising system is not used to automatically count the user's visual attention to the advertising content, and the purpose of automatically adjusting the advertising content is not achieved, so that the advertisement does not get the best display effect.
  • the present invention provides a method for optimizing an advertisement based on gyroscope and heat map analysis by analyzing the display effect of the VR advertisement and adjusting the display content of the advertisement according to the analysis result. system.
  • the present invention provides a method for optimizing advertisement based on gyroscope and heat map analysis, including:
  • the gyroscope is used to acquire the 3D coordinates of the user's visual landing point, and the 3D coordinates are mapped to the 2D plane and converted into 2D coordinate data of the user's visual landing point;
  • the gyroscope is built in the VR integrated machine, and the VR integrated machine is worn on the user's head.
  • the 3D coordinates of the user's visual landing point are converted into the 2D coordinates of the user's visual landing point by:
  • the six areas of up, down, left, and right are defined, and the user's visual landing is obtained by the gyroscope.
  • the 3D coordinate point of the point and analyze in which area the coordinate point is located;
  • the two-dimensional coordinates are calculated according to the above 3D coordinates and the region where the divided 3D coordinate points are located, and the six-part coordinates are summarized and expanded to obtain the 2D coordinates of the user's visual landing point.
  • the server performs statistics on the 2D coordinate data, and statistically obtains the frequency distribution of each visual landing point, and the visual landing frequency according to each coordinate.
  • the default weight is indicated in red for the higher frequency and blue for the lower frequency.
  • the drawing of the heat map according to the frequency distribution specifically includes:
  • the invention also provides a system for optimizing advertisements based on gyroscope and heat map analysis, comprising:
  • a visual landing point acquisition module configured to acquire a 3D coordinate of a user visual landing point by using a gyroscope, map the 3D coordinate to a 2D plane, and convert the 2D coordinate data into a 2D coordinate data of the user visual landing point;
  • a data transmission module configured to send the 2D coordinate data of the user visual landing point to a database of the server
  • a heat drawing module that counts the frequency distribution of the user's visual landing points and draws a heat map according to the frequency distribution
  • a processing module for identifying potential interests of the user based on the heat map analysis and adjusting the existing advertising scheme.
  • the gyroscope is built in the VR integrated machine, and the VR integrated machine is worn on the user's head.
  • the 3D coordinates of the user's visual landing point are converted into the 2D coordinates of the user's visual landing point by:
  • the six areas of the top, bottom, left, and right are defined, and the 3D coordinate point of the user's visual landing point is obtained by the gyroscope, and the area in which the coordinate point is located is analyzed;
  • the two-dimensional coordinates are calculated according to the above 3D coordinates and the region where the divided 3D coordinate points are located, and the six-part coordinates are summarized and expanded to obtain the 2D coordinates of the user's visual landing point.
  • the heat map drawing module includes a frequency distribution unit for performing statistics on 2D coordinate data by a server, and statistically obtaining a frequency distribution of each visual landing point, according to a visual landing frequency of each coordinate.
  • the preset weight is indicated by red for the higher frequency and blue for the lower frequency.
  • the heat drawing drawing module includes a drawing unit for setting a pixel square, giving a certain value of transparency, and each time the user views it, that is, the acquired visual landing point, in the vision Draw a pixel square at the coordinate position of the landing, and obtain the transparency of each pixel to realize the heat map drawing.
  • the method for optimizing advertisement based on gyroscope and heat map analysis of the present invention comprises: acquiring a user by using a gyroscope
  • the 3D coordinates of the visual landing point are mapped to the 2D plane and converted into 2D coordinate data of the user's visual landing point; the 2D coordinate data of the user's visual landing point is sent to the database of the server; the frequency distribution of the user's visual landing point is counted.
  • the heat map is drawn according to the frequency distribution; the potential interest of the user is found according to the heat map analysis, and the existing advertising scheme is adjusted, so that the present invention draws the heat map through the visual coordinates of the user in the scene of the VR space advertisement, and the statistics are Identify where the most gaze of the entire scene is, and find out the heat of each location in the scene through the heat map, analyze the potential interest of the user, optimize the existing advertising plan, and achieve the best advertising effect. .
  • the system for optimizing advertisement based on gyroscope and heat map analysis of the present invention comprises: a visual landing point acquisition module, which is used for acquiring 3D coordinates of a user visual landing point by using a gyroscope, mapping 3D coordinates to a 2D plane, and converting into The user visually views the 2D coordinate data of the landing point; the data transmission module is configured to send the 2D coordinate data of the user visual landing point to the database of the server; the heat drawing drawing module collects the frequency distribution of the user visual landing point, and draws the heat map according to the frequency distribution. And a processing module for identifying potential interests of the user based on the heat map analysis and adjusting the existing advertising scheme.
  • the present invention draws a heat map through the user's visual coordinates, counts and identifies where the entire scene is most concentrated, and finds the heat of each location in the scene through the heat map, and analyzes Out of potential user interest, optimize the existing advertising program to achieve the best advertising performance.
  • FIG. 1 is a flow chart of a method for providing an optimized advertisement method based on gyroscope and heat map analysis according to the present invention
  • FIG. 2 is a schematic structural view of the present invention for expanding 3D coordinates into 2D coordinates
  • FIG. 3 is a structural block diagram of an embodiment of a system for optimizing advertisement based on gyroscope and heat map analysis according to the present invention.
  • FIG. 1 is a flow chart of a method for providing an optimized advertisement based on gyroscope and heat map analysis according to the present invention.
  • FIG. 1 illustrates a method for optimizing advertisement based on gyroscope and heat map analysis, including:
  • Step 11 using a gyroscope to obtain the 3D coordinates of the user's visual landing point, mapping the 3D coordinates to the 2D plane, and converting the 2D coordinate data into the user's visual landing point;
  • Step 12 Send the 2D coordinate data of the user's visual landing point to the database of the server;
  • Step 13 Count the frequency distribution of the user's visual landing point, and draw a heat map according to the frequency distribution;
  • Step 14 According to the heat map analysis, find out the potential interest of the user and adjust the existing advertising scheme.
  • step 11 the gyroscope is built in the VR integrated machine, and the VR integrated machine is worn on the user's head.
  • the VR integrated machine is worn on the user's head.
  • the user's head rotation and the angle of view are converted, thereby displaying
  • the gyroscope user locates the three-dimensional coordinates of the user's visual landing point in the scene.
  • the 3D coordinates of the user's visual landing point are converted into the 2D coordinates of the user's visual landing point by:
  • FIG. 2 is a schematic structural view of the present invention for expanding 3D coordinates into 2D coordinates.
  • X, Y, and Z respectively represent three axes of three-dimensional space, wherein Face0 to Face5 respectively represent six axes after being expanded into 2D coordinates by the 3D group. Block area.
  • the 3D environment center is taken as the coordinate origin, and six areas of up, down, left, and right are defined, and the 3D coordinate point of the user's visual landing point is obtained by the gyroscope, and the area in which the coordinate point is located is analyzed;
  • the two-dimensional coordinates are calculated according to the above 3D coordinates and the region where the divided 3D coordinate points are located, and the six-part coordinates are summarized and expanded to obtain the 2D coordinates of the user's visual landing point.
  • the server after the 2D coordinate data of the visual landing point is sent to the database of the server, the server performs statistics on the 2D coordinate data, and statistically obtains the frequency distribution of each visual landing point, and presets the visual landing frequency according to each coordinate. Value, the higher the frequency is indicated by red, the lower the frequency is indicated by blue, and the preset weight of the visual landing frequency is set by the advertiser according to the actual advertisement display, for the frequency position
  • the color display can also be set according to personal preference, just for illustration.
  • the drawing of the heat map according to the frequency distribution specifically includes:
  • FIG. 3 is a structural block diagram of an embodiment of a system for optimizing advertisement based on gyroscope and heat map analysis according to the present invention.
  • a system for optimizing advertisement based on gyroscope and heat map analysis includes:
  • a visual landing point obtaining module 21 configured to acquire a 3D coordinate of a user visual landing point by using a gyroscope, map the 3D coordinate to a 2D plane, and convert the 2D coordinate data into a 2D coordinate data of the user visual landing point;
  • a data transmission module 22 configured to send 2D coordinate data of the user's visual landing point to a database of the server;
  • the heat map drawing module 23 calculates the frequency distribution of the user visual landing points, and draws the heat map according to the frequency distribution
  • the processing module 24 is configured to identify potential interests of the user according to the heat map analysis, and adjust the existing advertising scheme.
  • the gyroscope is built in the VR integrated machine, and the VR integrated machine is worn on the user's head.
  • the VR integrated machine is worn on the user's head.
  • the user's head rotation and the angle of view are converted, thereby displaying
  • the gyroscope user locates the three-dimensional coordinates of the user's visual landing point in the scene.
  • the 3D coordinates of the user's visual landing point are converted into the 2D coordinates of the user's visual landing point by:
  • the six areas of the top, bottom, left, and right are defined, and the 3D coordinate point of the user's visual landing point is obtained by the gyroscope, and the area in which the coordinate point is located is analyzed;
  • the two-dimensional coordinates are calculated according to the above 3D coordinates and the region where the divided 3D coordinate points are located, and the six-part coordinates are summarized and expanded to obtain the 2D coordinates of the user's visual landing point.
  • the heat drawing drawing module includes a frequency distribution unit, configured to perform statistics on the 2D coordinate data by the server, and obtain a frequency distribution of each visual landing point, and preset weights according to the visual landing frequency of each coordinate. The higher the frequency, the red color, and the lower the frequency, the blue color.
  • the heat drawing module includes a drawing unit for setting a pixel square, giving a certain value of transparency, and each time the user views it, that is, the acquired visual landing point, at the coordinate position of the visual landing. Draw a pixel square once to get the transparency of each pixel to achieve heat map drawing.

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Abstract

一种基于陀螺仪与热图分析进行优化广告的方法和系统，其中方法包括：采用陀螺仪获取用户视觉着落点的3D坐标，将3D坐标映射到2D平面，并转化成用户视觉着落点的2D坐标数据；将用户视觉着落点的2D坐标数据发送至服务器的数据库；统计用户视觉着落点的频次分布，根据频次分布绘制热图；根据热图分析找出用户潜在兴趣，对现有的广告方案进行调整。使得本发明在VR空间广告的场景中，通过用户的视觉坐标来绘制热图，统计并标识在整个场景目光最集中的地方在哪里，并通过热图找出场景中每个位置的热度，分析出用户潜在兴趣，对现有的广告方案进行优化调整，从而达到最佳的广告投放和展示效果。

Description

一种基于陀螺仪与热图分析进行优化广告的方法和系统 技术领域
本发明涉及VR空间广告技术领域，具体涉及一种基于陀螺仪与热图分析进行优化广告的方法和系统。
背景技术
现阶段，VR广告中，大家能够获取到的信息十分有限，大部分只能获取到广告的展示次数，这对于广告分析而言，远远不够。广告在VR环境中实际展示了，但是这个广告的展示效果如何，大家是否对这个广告感兴趣，这些都无从得知。但是对于广告投放商而言，更关心的是，这个广告是否吸引到了用户的眼球，引起用户的兴趣，所以我们需要查找到一条路径，来查看实际的广告展示效果，并根据这一广告展示效果来调整我们的广告方案。
现阶段VR尚在起步阶段，VR相关的各项产业也应运而生，VR广告作为区别于传统广告的新广告类型，应对着许多的挑战。广告效果如何直观地得以体现，如何获取更好的广告效果，都是VR广告备受关注的。当前，VR广告系统没有用于自动统计用户视觉对广告内容的关注情况，达到不到自动调整广告内容的目的，从而使得广告得不到最佳的展示效果。
发明内容
本发明为了解决现有技术存在的上述技术问题，提供了一种可对VR广告的展示效果进行分析，并根据分析结果调整广告的展示内容的基于陀螺仪与热图分析进行优化广告的方法和系统。
为实现上述目的，本发明提供了一种基于陀螺仪与热图分析进行优化广告的方法，包括：
采用陀螺仪获取用户视觉着落点的3D坐标，将3D坐标映射到2D平面，并转化成用户视觉着落点的2D坐标数据；
将用户视觉着落点的2D坐标数据发送至服务器的数据库；
统计用户视觉着落点的频次分布，根据频次分布绘制热图；
根据热图分析找出用户潜在兴趣，对现有的广告方案进行调整。
作为本发明的优选技术方案，所述陀螺仪内置于VR一体机，所述VR一体机套戴在用户的头部。
作为本发明的优选技术方案，通过以下方式将用户视觉着落点的3D坐标转化为用户视觉着落点的2D坐标：
以3D环境中心为坐标原点，划定上下左右前后六块区域，由陀螺仪获取到用户视觉着落 点的3D坐标点，分析该坐标点坐落在哪个区域内；
根据上述3D坐标以及划分的3D坐标点所在区域计算其二维坐标，将六部分坐标汇总、展开，得到用户视觉着落点的2D坐标。
作为本发明的优选技术方案，当视觉着落点的2D坐标数据发送至服务器的数据库后，服务器对2D坐标数据进行统计，统计得到每个视觉着落点的频次分布，根据每个坐标的视觉着落频率的预设权值，对频率越高的地方用红色表示，对频率越低的地方用蓝色表示。
作为本发明的优选技术方案，根据频次分布绘制热图具体包括：
设定一个像素方块，给予一定值的透明度，每被用户观看一次，即获取到的视觉着落点，则在该视觉着落的坐标位置绘制一次像素方块，得到每个像素点的透明度，实现热图绘制。
本发明还提供了一种基于陀螺仪与热图分析进行优化广告的系统，包括：
视觉着落点获取模块，用于采用陀螺仪获取用户视觉着落点的3D坐标，将3D坐标映射到2D平面，并转化成用户视觉着落点的2D坐标数据；
数据传输模块，用于将用户视觉着落点的2D坐标数据发送至服务器的数据库；
热图绘制模块，统计用户视觉着落点的频次分布，根据频次分布绘制热图；以及
处理模块，用于根据热图分析找出用户潜在兴趣，对现有的广告方案进行调整。
作为本发明的优选技术方案，所述陀螺仪内置于VR一体机，所述VR一体机套戴在用户的头部。
作为本发明的优选技术方案，所述视觉着落点获取模块中，通过以下方式将用户视觉着落点的3D坐标转化为用户视觉着落点的2D坐标：
以3D环境中心为坐标原点，划定上下左右前后六块区域，由陀螺仪获取到用户视觉着落点的3D坐标点，分析该坐标点坐落在哪个区域内；
根据上述3D坐标以及划分的3D坐标点所在区域计算其二维坐标，将六部分坐标汇总、展开，得到用户视觉着落点的2D坐标。
作为本发明的优选技术方案，所述热图绘制模块包括频次分布单元，用于由服务器对2D坐标数据进行统计，统计得到每个视觉着落点的频次分布，根据每个坐标的视觉着落频率的预设权值，对频率越高的地方用红色表示，对频率越低的地方用蓝色表示。
作为本发明的优选技术方案，所述热图绘制模块包括绘制单元，用于设定一个像素方块，给予一定值的透明度，每被用户观看一次，即获取到的视觉着落点，则在该视觉着落的坐标位置绘制一次像素方块，得到每个像素点的透明度，实现热图绘制。
本发明的基于陀螺仪与热图分析进行优化广告的方法和系统可以达到如下有益效果：
本发明的基于陀螺仪与热图分析进行优化广告的方法，通过包括：采用陀螺仪获取用户 视觉着落点的3D坐标，将3D坐标映射到2D平面，并转化成用户视觉着落点的2D坐标数据；将用户视觉着落点的2D坐标数据发送至服务器的数据库；统计用户视觉着落点的频次分布，根据频次分布绘制热图；根据热图分析找出用户潜在兴趣，对现有的广告方案进行调整，使得本发明在VR空间广告的场景中，通过用户的视觉坐标来绘制热图，统计并标识在整个场景目光最集中的地方在哪里，并通过热图找出场景中每个位置的热度，分析出用户潜在兴趣，对现有的广告方案进行优化调整，从而达到最佳的广告展示效果。
本发明的基于陀螺仪与热图分析进行优化广告的系统，通过包括：视觉着落点获取模块，用于采用陀螺仪获取用户视觉着落点的3D坐标，将3D坐标映射到2D平面，并转化成用户视觉着落点的2D坐标数据；数据传输模块，用于将用户视觉着落点的2D坐标数据发送至服务器的数据库；热图绘制模块，统计用户视觉着落点的频次分布，根据频次分布绘制热图；以及处理模块，用于根据热图分析找出用户潜在兴趣，对现有的广告方案进行调整。使得本发明在VR空间广告的场景中，通过用户的视觉坐标来绘制热图，统计并标识在整个场景目光最集中的地方在哪里，并通过热图找出场景中每个位置的热度，分析出用户潜在兴趣，对现有的广告方案进行优化调整，从而达到最佳的广告展示效果。
附图说明
下面结合附图和具体实施方式对本发明作进一步详细的说明。
图1为本发明基于陀螺仪与热图分析进行优化广告的方法提供的一实施例的方法流程图；
图2为本发明将3D坐标展开为2D坐标的结构示意图；
图3为本发明基于陀螺仪与热图分析进行优化广告的系统提供的一实施例的结构框图。
本发明目的实现、功能特点及优点将结合实施例，参照附图做进一步说明。
具体实施方式
应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图1为本发明基于陀螺仪与热图分析进行优化广告的方法提供的一实施例的方法流程图，如图1，基于陀螺仪与热图分析进行优化广告的方法，包括：
步骤11、采用陀螺仪获取用户视觉着落点的3D坐标，将3D坐标映射到2D平面，并转化成用户视觉着落点的2D坐标数据；
步骤12、将用户视觉着落点的2D坐标数据发送至服务器的数据库；
步骤13、统计用户视觉着落点的频次分布，根据频次分布绘制热图；
步骤14、根据热图分析找出用户潜在兴趣，对现有的广告方案进行调整。
步骤11中，所述陀螺仪内置于VR一体机，所述VR一体机套戴在用户的头部，在VR空间广告的展示场景中，通过用户的头部转动和视角的转换，从而会显示不同的场景，陀螺仪用户定位用户在该场景中的视觉着落点的三维坐标。
具体实施中，通过以下方式将用户视觉着落点的3D坐标转化为用户视觉着落点的2D坐标：
图2为本发明将3D坐标展开为2D坐标的结构示意图，图中：X、Y、Z分别代表三维空间的三个轴，其中Face0至Face5分别代表由3D组别展开为2D坐标后的六块区域。
如图2所示，以3D环境中心为坐标原点，划定上下左右前后六块区域，由陀螺仪获取到用户视觉着落点的3D坐标点，分析该坐标点坐落在哪个区域内；
根据上述3D坐标以及划分的3D坐标点所在区域计算其二维坐标，将六部分坐标汇总、展开，得到用户视觉着落点的2D坐标。
具体实施中，当视觉着落点的2D坐标数据发送至服务器的数据库后，服务器对2D坐标数据进行统计，统计得到每个视觉着落点的频次分布，根据每个坐标的视觉着落频率的预设权值，对频率越高的地方用红色表示，对频率越低的地方用蓝色表示，其中视觉着落频率的预设权值由广告投放商根据实际广告的展示情况进行设定，对于频率高低位置的颜色显示，也可根据个人喜好进行设置，在此仅仅为举例说明。
具体实施中，根据频次分布绘制热图具体包括：
设定一个像素方块，给予一定值的透明度，每被用户观看一次，即获取到的视觉着落点，则在该视觉着落的坐标位置绘制一次像素方块，得到每个像素点的透明度，实现热图绘制。
图3为本发明基于陀螺仪与热图分析进行优化广告的系统提供的一实施例的结构框图，如图3所示，基于陀螺仪与热图分析进行优化广告的系统，包括：
视觉着落点获取模块21，用于采用陀螺仪获取用户视觉着落点的3D坐标，将3D坐标映射到2D平面，并转化成用户视觉着落点的2D坐标数据；
数据传输模块22，用于将用户视觉着落点的2D坐标数据发送至服务器的数据库；
热图绘制模块23，统计用户视觉着落点的频次分布，根据频次分布绘制热图；以及
处理模块24，用于根据热图分析找出用户潜在兴趣，对现有的广告方案进行调整。
具体实施中，所述陀螺仪内置于VR一体机，所述VR一体机套戴在用户的头部，在VR空间广告的展示场景中，通过用户的头部转动和视角的转换，从而会显示不同的场景，陀螺仪用户定位用户在该场景中的视觉着落点的三维坐标。
具体实施中，所述视觉着落点获取模块中，通过以下方式将用户视觉着落点的3D坐标转化为用户视觉着落点的2D坐标：
以3D环境中心为坐标原点，划定上下左右前后六块区域，由陀螺仪获取到用户视觉着落点的3D坐标点，分析该坐标点坐落在哪个区域内；
根据上述3D坐标以及划分的3D坐标点所在区域计算其二维坐标，将六部分坐标汇总、展开，得到用户视觉着落点的2D坐标。
具体实施中，所述热图绘制模块包括频次分布单元，用于由服务器对2D坐标数据进行统计，统计得到每个视觉着落点的频次分布，根据每个坐标的视觉着落频率的预设权值，对频率越高的地方用红色表示，对频率越低的地方用蓝色表示。
具体实施中，所述热图绘制模块包括绘制单元，用于设定一个像素方块，给予一定值的透明度，每被用户观看一次，即获取到的视觉着落点，则在该视觉着落的坐标位置绘制一次像素方块，得到每个像素点的透明度，实现热图绘制。
虽然以上描述了本发明的具体实施方式，但是本领域熟练技术人员应当理解，这些仅是举例说明，可以对本实施方式做出多种变更或修改，而不背离本发明的原理和实质，本发明的保护范围仅由所附权利要求书限定。

Claims (10)

  1. 一种基于陀螺仪与热图分析进行优化广告的方法，其特征在于，包括：
    采用陀螺仪获取用户视觉着落点的3D坐标，将3D坐标映射到2D平面，并转化成用户视觉着落点的2D坐标数据；
    将用户视觉着落点的2D坐标数据发送至服务器的数据库；
    统计用户视觉着落点的频次分布，根据频次分布绘制热图；
    根据热图分析找出用户潜在兴趣，对现有的广告方案进行调整。
  2. 按照权利要求1所述的基于陀螺仪与热图分析进行优化广告的方法，其特征在于，所述陀螺仪内置于VR一体机，所述VR一体机套戴在用户的头部。
  3. 按照权利要求2所述的基于陀螺仪与热图分析进行优化广告的方法，其特征在于，通过以下方式将用户视觉着落点的3D坐标转化为用户视觉着落点的2D坐标：
    以3D环境中心为坐标原点，划定上下左右前后六块区域，由陀螺仪获取到用户视觉着落点的3D坐标点，分析该坐标点坐落在哪个区域内；
    根据上述3D坐标以及划分的3D坐标点所在区域计算其二维坐标，将六部分坐标汇总、展开，得到用户视觉着落点的2D坐标。
  4. 按照权利要求1至3任一项所述的基于陀螺仪与热图分析进行优化广告的方法，其特征在于，当视觉着落点的2D坐标数据发送至服务器的数据库后，服务器对2D坐标数据进行统计，统计得到每个视觉着落点的频次分布，根据每个坐标的视觉着落频率的预设权值，对频率越高的地方用红色表示，对频率越低的地方用蓝色表示。
  5. 按照权利要求4所述的基于陀螺仪与热图分析进行优化广告的方法，其特征在于，根据频次分布绘制热图具体包括：
    设定一个像素方块，给予一定值的透明度，每被用户观看一次，即获取到的视觉着落点，则在该视觉着落的坐标位置绘制一次像素方块，得到每个像素点的透明度，实现热图绘制。
  6. 一种基于陀螺仪与热图分析进行优化广告的系统，其特征在于，包括：
    视觉着落点获取模块，用于采用陀螺仪获取用户视觉着落点的3D坐标，将3D坐标映射到2D平面，并转化成用户视觉着落点的2D坐标数据；
    数据传输模块，用于将用户视觉着落点的2D坐标数据发送至服务器的数据库；
    热图绘制模块，统计用户视觉着落点的频次分布，根据频次分布绘制热图；以及
    处理模块，用于根据热图分析找出用户潜在兴趣，对现有的广告方案进行调整。
  7. 按照权利要求6所述的基于陀螺仪与热图分析进行优化广告的方法，其特征在于，所述陀螺仪内置于VR一体机，所述VR一体机套戴在用户的头部。
  8. 按照权利要求7所述的基于陀螺仪与热图分析进行优化广告的方法，其特征在于，所述视 觉着落点获取模块中，通过以下方式将用户视觉着落点的3D坐标转化为用户视觉着落点的2D坐标：
    以3D环境中心为坐标原点，划定上下左右前后六块区域，由陀螺仪获取到用户视觉着落点的3D坐标点，分析该坐标点坐落在哪个区域内；
    根据上述3D坐标以及划分的3D坐标点所在区域计算其二维坐标，将六部分坐标汇总、展开，得到用户视觉着落点的2D坐标。
  9. 按照权利要求6至8任一项所述的基于陀螺仪与热图分析进行优化广告的方法，其特征在于，所述热图绘制模块包括频次分布单元，用于由服务器对2D坐标数据进行统计，统计得到每个视觉着落点的频次分布，根据每个坐标的视觉着落频率的预设权值，对频率越高的地方用红色表示，对频率越低的地方用蓝色表示。
  10. 按照权利要求9所述的基于陀螺仪与热图分析进行优化广告的方法，其特征在于，所述热图绘制模块包括绘制单元，用于设定一个像素方块，给予一定值的透明度，每被用户观看一次，即获取到的视觉着落点，则在该视觉着落的坐标位置绘制一次像素方块，得到每个像素点的透明度，实现热图绘制。
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