WO2018078352A2

WO2018078352A2 - Smartphone device, system including a smartphone device, method, and computer program product

Info

Publication number: WO2018078352A2
Application number: PCT/GB2017/053206
Authority: WO
Inventors: Henry Moore
Original assignee: Pogo Inc Limited
Priority date: 2016-10-24
Filing date: 2017-10-24
Publication date: 2018-05-03
Also published as: WO2018078352A3

Abstract

There is disclosed a system including a smartphone device and a primary server, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application operable to communicate with the primary server, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, in which the shopping application when executing on the processor of the smartphone is configured to: (i) receive a selection from a user of a garment category; (ii) receive a selection from the user of a style of the selected garment category; (iii) receive a selection of a colour, or of a set of colours, in relation to the selected garment category; (iv) search a database of garments in relation to the selected garment category, the selected style of the selected garment category, and the selected colour, or the selected set of colours, in relation to the selected garment category, to derive search results; (v) display the search results in the touch screen display, wherein the displayed search results are selectable by the user for purchase; (vi) receive a selection of a search result by the user for purchase, and (vii) receive a checkout selection from the user, and in response to receiving the checkout selection from the user, to complete a checkout in communication with the primary server, without redirecting to an affiliate retailer's website.

Description

SMARTPHONE DEVICE, SYSTEM INCLUDING A SMARTPHONE DEVICE, METHOD, AND COMPUTER PROGRAM PRODUCT

BACKGROUND OF THE INVENTION

1. Field of the Invention

The field of the invention relates to smartphones programmed with a shopping application, to systems including a server and a smartphone programmed with a shopping application, and to related methods and computer program products.

2. Technical Background

Shopping (e.g. garment shopping) has fundamentally changed from "see then buy" to aspirational browsing. Aspirational browsing is becoming the new shopping experience as mobile computing devices (eg. smartphones) take over from desktop computing devices and social media, becoming a huge part of the shopping experience. However, mobile shopping (e.g. garment shopping) (eg. on smartphones) is not working well: 91% of shoppers hate mobile shopping, prompting consumers to find the products they want to buy on their phone, then going onto their desktop computer to make the purchase. As a result, more than twice the time is spent searching for products users want to buy on mobile computers, e.g. smartphones (compared to desktop computers), yet only 1 /3 of the money spent buying those products comes from mobile computers, e.g. smartphones. These conversion rates are unsatisfactory.

Why is Mobile Shopping on Mobile Computing Devices (eg. smartphones) Unsatisfactory?

We are now living in a platform economy: the most profound global change since the industrial revolution. However, fashion based retail giants are still based on linear business models, which in other industries allowed the likes of Airbnb and Uber to move into the space of the respective linear business model. These platform business models erode their competitors' dominance, eventually becoming some of the most valuable companies of all time. As a result, some small startups have started to rise and create a fashion retail platform, but none have found the right recipe and as a result this led to:

- poor user experience: responsive websites built into container apps;

- affiliate link shopping (e.g. garment shopping): being redirected to stores websites, breaking the user experience;

only being able to buy one item at a time: leading to tedious shopping experiences and higher delivery costs;

no uniformity -> scraped data leading to poor and uninviting product pages, reducing conversion;

wrong metrics -> aim is to just be the biggest stores suffering from quantity over quality leading to displaying millions of items the user doesn't need;

- online vs offline: trying to make one better than the other, rather than realising the offline experience can be leveraged to create a better online experience.

This patent specification describes not only various ideas and functions, but also their creative expression. A portion of the disclosure of this patent document therefore contains material to which a claim for copyright is made and notice is hereby given: © PoGo Inc Limited (e.g. pursuant to 17 U.S.C. 401). A claim to copyright protection is made to all protectable expression associated with the examples of the invention illustrated and described in this patent specification.

The copyright owner has no objection to the facsimile reproduction by anyone of the patent document or the patent disclosure, as it appears in the Patent and Trademark Office patent file or records, but reserves all other copyright rights whatsoever. No express or implied license under any copyright whatsoever is therefore granted.

3. Discussion of Related Art In EP3038035A1, a shopping payment system is disclosed. The shopping payment system comprises: a shopping server which stores information related to a plurality of products and provides a user terminal with the information related to the plurality of products; and a payment server which, if at least one of the plurality of products is selected by the user terminal and a payment request related to the selected at least one product is received, generates, in response to the payment request, at least one graphical code for payment for the at least one product on the basis of the information related to the at least one product. If the user mobile terminal recognizes the at least one graphical code and proceeds the payment procedure, the payment server authenticates the payment procedure, which has been proceeded by the mobile terminal, using the information related to the at least one product, which corresponds to the at least one graphical code.

EP3002725A1 discloses a method for improved management of a purchase order comprises searching online for at least one product or group of products similar to each other to be ordered from a generic supplier and obtaining a confirmation of availability. The step of searching for the product to be ordered from the generic supplier can be extended to search for the product or the group of products or alternative products available of at least one alternative supplier. The product or group of products or the alternative products found at the alternative supplier are inserted into a shopping cart of the alternative supplier and compared with the product or the group of products of the generic supplier. The extension of the search is started automatically by a search and compare software application authorized by the user and provided by the alternative supplier.

There is a need for easier shopping (e.g. garment shopping) on mobile devices (e.g. smartphones), in which a wide selection of products are easier to find, and in which there are no links to affiliated websites which are involved in the shopping transaction, which complicate the shopping.

SUMMARY OF THE INVENTION

According to a first aspect of the invention, there is provided a smartphone device, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, in which the shopping application when executing on the processor of the smartphone is configured to:

(i) receive a selection from a user of a garment category;

(ii) receive a selection from the user of a style of the selected garment category;

(iii) receive a selection of a colour, or of a set of colours, in relation to the selected garment category;

(iv) search a database of garments in relation to the selected garment category, the selected style of the selected garment category, and the selected colour, or the selected set of colours, in relation to the selected garment category, to derive search results;

(v) display the search results in the touch screen display, wherein the displayed search results are selectable by the user for purchase;

(vi) receive a selection of a search result by the user for purchase, and

(vii) receive a checkout selection from the user, and in response to receiving the checkout selection from the user, to complete a checkout without redirecting to an affiliate retailer's website.

An advantage is that there are no links to affiliated websites which are involved in the shopping transaction, which complicate the shopping. An advantage is a simplified use of the device: the shopping starts, carries on, and finishes on the smartphone device. The smartphone device may be one in which the shopping application when executing on the processor of the smartphone is further configured to: receive a selection from the user of an occasion which corresponds to the selected garment category and to the selected style of the selected garment category, and in which the search is further in relation to the selected occasion, to derive search results. An advantage is search results which are better suited to the needs of the user.

The smartphone device may be one in which the shopping application when executing on the processor of the smartphone is further configured to: receive a selection of a friend, and to send a communication to the selected friend, to ask the selected friend what they think about a possible purchase, and to receive a response from the selected friend. An advantage is that a user can receive views to inform their purchase.

The smartphone device may be one in which the shopping application is operable by the user when the device is in an offline state, to the extent that an online communication is not required. An advantage is that a user can proceed unimpeded with the shopping process, to the extent that an online communication is not required.

The smartphone device may be one in which the shopping application has offline functionality that allows a user to search for the products they are looking for, and to make a request to purchase them, so as soon as the device is back online the purchase will go through. An advantage is that a user can almost conclude the shopping process, without interruption, and the shopping process is then completed automatically, without the user having to resume the shopping process to complete the shopping process.

The smartphone device may be one in which an offline state is an absence of an internet connection.

The smartphone device may be one in which an online communication is an internet communication.

The smartphone device may be one in which the database is stored on the smartphone. An advantage is that garment searching can be performed when the device is offline. The smartphone device may be one in which the database is stored on a database server, in communication with the smartphone.

The smartphone device may be one in which a user can check in to a store by opening the shopping application as they enter the physical store, linking the store to a social network profile of the user, to find the products the user is looking for, and to try on and be able to recommend products based on shopping history / wishlist and likes. An advantage is that a user can use their social network while they are shopping in a physical store.

The smartphone device may be one in which displayed search results include user ratings of the search results. An advantage is the user can make use of product feedback from other users. The smartphone device may be one in which the user ratings are obtained from a polling server. An advantage is the user can make use of product feedback which is relatively specific and well-targeted.

The smartphone device may be one in which the polling server forms part of a system including the polling server, a first smartphone and a plurality of smartphones, the first smartphone and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each smartphone includes a user interface, wherein the first smartphone is programmed with a first polling application, wherein the first polling application is executable on the first smartphone to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the first smartphone, and to store the poll event, and to make the poll event available to the plurality of smartphones via respective network connections. An advantage is the user can make use of product feedback which is especially specific and especially well- targeted. The smartphone device may be one in which the smartphone device is the first smartphone.

The smartphone device may be one in which the checkout is completeable in a time range of 1 to 5 seconds. An advantage is a fast checkout. The smartphone device may be one in which the checkout is completeable in a time range of greater than 1 to less than 5 seconds. An advantage is a fast checkout. The smartphone device may be one in which the checkout is completed by communications between the shopping application and a primary server. An advantage is simplicity of use for the user.

The smartphone device may be one in which the primary server links in with infrastructure of stores, to give users the same result as directly buying from their chosen stores site. An advantage is simplicity of use for the user.

The smartphone device may be one in which the shopping application is configured to communicate with a set of RFID security tags, in which clothing items in a physical store are identified with a respective RFID security tag of the set of RFID security tags, in which when the user purchases a product using the shopping application whilst in the physical store, the user is able to then walk out of the physical store with the product, in which a security code built into a respective RFID security tag links with the shopping application to turn off the tag when the purchase has been completed. An advantage is simplicity of use for the user.

The smartphone device may be one in which the shopping application is configured to communicate with a set of RFID security tags, in which clothing items in a physical store are identified with a respective RFID security tag of the set of RFID security tags, in which the user automatically purchases a product using the shopping application in response to walking out of the store with the product, in which a security code built into a respective RFID security tag links with the shopping application to turn off the tag when the purchase has been completed. An advantage is simplicity of use for the user. The smartphone device may be one in which the shopping application is configured to communicate with a set of RFID security tags, in which clothing items in a physical store are identified with a respective RFID security tag of the set of RFID security tags, in which once the user is in the changing room, the RFID tags activate a changing room mirror. The smartphone device may be one in which the mirror is operable as a full screen display to show images of influencers, celebrities and social network users (eg. the PoGo community) wearing the outfit. An advantage is improved product knowledge for the user.

The smartphone device may be one in which the mirror is operable to display other items that would match with the products the user is trying on, and compare with goods the user has previously purchased.

The smartphone device may be one in which the mirror is linked into a social network ecosystem (eg. the PoGo ecosystem), and in which the user can then take full body images and send to their friends to ask which items look better. The smartphone device may be one in which selection options are provided for display on the screen.

The smartphone device may be one in which the selection options are scrollable on the screen.

The smartphone device may be one in which the application is configured to receive a left/right touch screen finger swipe to change the option (e.g. to change between eg. dresses, jackets, sweaters etc. in the Show Me part) and in which the application is configured to receive an up/down touch screen finger swipe to switch between stages (eg. to move from the Show Me part to the In What Style? part).

The smartphone device may be one in which as selection options are provided, a popular version of the item the user is looking for is displayed as a background on the screen. An advantage is improved product knowledge for the user.

The smartphone device may be one in which the popular version of the item is the most popular version of the item.

The smartphone device may be one in which as selection options are provided, a trending version of the item the user is looking for is displayed as a background on the screen. An advantage is improved product knowledge for the user.

The smartphone device may be one in which as selection options are provided, a featured version of the item the user is looking for is displayed as a background on the screen. An advantage is improved product knowledge for the user.

The smartphone device may be one in which a selectable option is provided for the user to view the search results.

The smartphone device may be one which search results are presented as card views.

The smartphone device may be one in which an edit menu is provided, in which a previous selection may be changed.

The smartphone device may be one in which a refine menu is provided, in which an acceptable price range may be edited, or in which a garment size profile may be edited, or in which New Arrivals Only may be selected, or in which Sale Items Only may be selected.

The smartphone device may be one in which the displayed search results include a Favourites screen which shows recommended outfits based on the search.

The smartphone device may be one in which a Shopping Bag screen is selectable for display, which shows the items currently selected for purchase.

The smartphone device may be one in which a Review Order screen or screens is selectable for display, which shows a review of the Order, before, and leading up to, purchase.

The smartphone device may be one in which, after purchase, a screen confirming the order has been received is displayed.

The smartphone device may be one in which in relation to displayed search results, voting in relation to the displayed search results is provided. An advantage is improved feedback in relation to displayed search results may be gathered.

The smartphone device may be one in which votes are stored based on left/ right card swipes by a user.

The smartphone device may be one in which voting is such that swiping left/right includes a 3 state process, so there are 3 pictures: Picture 1 - normal posed picture; Picture 2 - sad posed picture (swiping left); Picture 3 - happy posed picture (swiping right), so when the user votes the pictures provide an emotional visualization of the vote.

The smartphone device may be one in which search results provide information about which products users love and hate. The smartphone device may be one in which the shopping application integrates with a voice assistant, to receive user input, which is interpreted by the voice assistant.

The smartphone device may be one in which the shopping application includes an extension built into the users chat, so without even leaving their conversation the user can go through their wishlist and ask the person, or group, they are talking to questions relating to purchases.

The smartphone device may be one in which in which after responses are received, the user can simply purchase the item within the conversation.

The smartphone device may be one in which the chat is in iMessage, or in Facebook, or in Messenger, or in WhatsApp

The smartphone device may be one in which dynamic pricing of search results is applied.

The smartphone device may be one in which a garment search result is selectable on the touch screen display to see which retailers stock garments that look like that garment search result. The smartphone device may be one in which the shopping experience is a platform- based shopping experience.

According to a second aspect of the invention, there is provided a system including a smartphone device and a primary server, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application operable to communicate with the primary server, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, in which the shopping application when executing on the processor of the smartphone is configured to:

(i) receive a selection from a user of a garment category;

(iv) search a database of garments on the primary server in relation to the selected garment category, the selected style of the selected garment category, and the selected colour, or the selected set of colours, in relation to the selected garment category, to derive search results;

(vi) receive a selection of a search result by the user for purchase, and

(vii) receive a checkout selection from the user, and in response to receiving the checkout selection from the user, to complete a checkout in communication with the primary server, without redirecting to an affiliate retailer's website. An example is shown in Figure 8. The system may be one wherein the smartphone device is a smartphone device of any aspect of the first aspect of the invention.

According to a third aspect of the invention, there is provided a method of shopping using a smartphone device, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, the method including the steps of:

(i) receiving a selection from a user of a garment category;

(ii) receiving a selection from the user of a style of the selected garment category;

(iii) receiving a selection of a colour, or of a set of colours, in relation to the selected garment category;

(iv) searching a database of garments in relation to the selected garment category, the selected style of the selected garment category, and the selected colour, or the selected set of colours, in relation to the selected garment category, to derive search results;

(v) displaying the search results in the touch screen display, wherein the displayed search results are selectable by the user for purchase;

(vi) receiving a selection of a search result by the user for purchase, and

(vii) receiving a checkout selection from the user, and in response to receiving the checkout selection from the user, completing a checkout without redirecting to an affiliate retailer's website.

The method may be one including a step of using a device of any aspect of the first aspect of the invention. According to a fourth aspect of the invention, there is provided a shopping application computer program product, executable on a smartphone device, the smartphone including a processor and a touch screen display, the smartphone programmable with the shopping application, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, the shopping application executable on the processor of the smartphone device to: (i) receive a selection from a user of a garment category;

(vi) receive a selection of a search result by the user for purchase, and

(vii) receive a checkout selection from the user, and in response to receiving the checkout selection from the user, to complete a checkout without redirecting to an affiliate retailer's website. The shopping application computer program product may be one which is further executable on the processor of the smartphone device to provide the device of any aspect of the first aspect of the invention.

According to a fifth aspect of the invention, there is provided a smartphone device, the smartphone including a processor and a touch screen display, the smartphone programmed with a video editing application, the video editing application executable on the processor, the video editing application configured to receive a plurality of videos, each video recorded on a respective nearby smartphone of the same event, from a different angle, in which the video editing application is operable using the touch screen display to combine the plurality of videos to create one seamless video of the event which provides multiple angle views of the same event.

According to a sixth aspect of the invention, there is provided a smartphone device, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, in which the shopping application when executing on the processor of the smartphone is configured to:

(i) receive a photo of a person wearing a garment;

(ii) search a database of garments in relation to the garment shown in the photo of the person wearing the garment, to derive search results;

(iii) display the search results in the touch screen display, wherein the displayed search results are selectable by the user for purchase;

(iv) receive a selection of a search result by the user for purchase, and

(v) receive a checkout selection from the user, and in response to receiving the checkout selection from the user, to complete a checkout without redirecting to an affiliate retailer's website.

The smartphone device may be one wherein the person is the user.

The smartphone device may be one wherein the person is a person who is not the user.

The smartphone device may be one wherein the shopping application when executing on the processor of the smartphone is further configured to receive a selection of a colour, or of a set of colours, in relation to the garment shown in the photo of the person wearing the garment, and to search a database of garments in relation to the garment shown in the photo of the person wearing the garment, and in relation to the selected colour or set of colours, to derive search results.

The smartphone device may be one wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger.

According to a seventh aspect of the invention, there is provided a smartphone device, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, in which the shopping application when executing on the processor of the smartphone is configured to: (i) obtain a scan of a QR code of a garment;

(ii) search a database of garments in relation to the scanned QR code of the garment, to derive search results;

(iv) receive a selection of a search result by the user for purchase, and

The smartphone device may be one wherein a QR code is a PoGo QR code.

The smartphone device may be one wherein a QR code is represented as a set of concentric arcs in which binary codes are encoded, in which the QR code is printed or displayed.

The smartphone device may be one in which displayed search results include user ratings of the search results. The smartphone device may be one in which the user ratings are obtained from a polling server.

The smartphone device may be one in which the polling server forms part of a system including the polling server, a first smartphone and a plurality of smartphones, the first smartphone and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each smartphone includes a user interface, wherein the first smartphone is programmed with a first polling application, wherein the first polling application is executable on the first smartphone to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the first smartphone, and to store the poll event, and to make the poll event available to the plurality of smartphones via respective network connections.

The smartphone device may be one in which the smartphone device is the first smartphone.

The smartphone device may be one wherein the QR code can be linked to the users account history so that rather than showing receipts, the user can have the QR code scan bring up their order history for that one shop including the garment with the QR code. According to a eighth aspect of the invention, there is provided a system including a smartphone device and a primary server, the smartphone device in a communications connection with the primary server, the primary server in a communications connection with a Vendor server, in which the primary server and the Vendor server are each in a respective communications connection with a payments service provider, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application operable to communicate with the primary server, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, in which the shopping application when executing on the processor of the smartphone is configured to:

(i) receive a selection from a user of a garment category;

(vi) receive a selection of a search result by the user for purchase, and (vii) receive a checkout selection from the user, and in response to receiving the checkout selection from the user, to complete a checkout in communication with the primary server, the primary server communicating with the payments service provider, without redirecting to the Vendor server.

The system may be one wherein the smartphone device is a smartphone device of any aspect according to the first aspect of the invention.

Reference may be had to international patent application number PCT/GB2016/052720, published as WO2017037473A1, which is incorporated by reference.

Although the present disclosure focuses on garment shopping, the skilled person will understand that the technologies disclosed herein may be applied to more general shopping. The technologies disclosed herein may be applied to other industries too.

BRIEF DESCRIPTION OF THE FIGURES

Aspects of the invention will now be described, by way of example(s), with reference to the following Figures, in which:

Figure 1 shows two examples of schematic versions of a shopping experience. The first example is A, and the second example is B.

Figure 2 shows an example of a Guided Search, which is presentable on a smartphone screen.

Figure 3 shows example card views search results, which are presentable on a smartphone screen.

Figure 4 shows example card views search results, which are presentable on a smartphone screen.

Figure 5 shows examples of edit/ refine/ options menu screens, which are presentable on a smartphone screen.

Figure 6 shows examples of Favourites/ Shopping Bag/ Checkout screens, which are presentable on a smartphone screen.

Figure 7 shows an example of a system including a polling server, the polling server in communication with a first smartphone and a plurality of smartphones, wherein the first smartphone is programmed with a first polling application, wherein each smartphone is in communication with the polling server via a respective network communication link. Figure 8 shows an example of a system including a smartphone device and a primary server, the smartphone programmed with a shopping application operable to communicate with the primary server.

Figure 9 shows an example of a system including a smartphone device (the smartphone device represented here by the Άρρ' box), the smartphone device in a communications connection with a primary server (the primary server represented here by the 'Backend' box), the primary server in a communications connection with a Vendor server (the Vendor server represented here by the 'Vendor' box), in which the primary server and the Vendor server are each in a respective communications connection with a payments service provider (the payments service provider represented here by the 'Stripe' box). DETAILED DESCRIPTION

LET'S CHANGE THE WAY WE SHOP FOREVER. EXAMPLE PLATFORM

PoGo utilises a technology driven platform business model, that will digitally disrupt the retail industry through facilitating the exchange between consumers and brands by changing consumer behaviour. The model has been designed so there is no investment in traditional retail capital assets, meaning no need for warehouses, inventory or delivery costs. This means that PoGo can scale at an incredibly fast rate at zero, or very low, marginal cost. There is a very large number of brands that could be on PoGo, delivering nearly all over the world, which could make PoGo the world's largest clothing provider, despite never holding inventory.

What We Think Users Would Like: great mobile experience -> start on mobile, finish on mobile

effortlessly find the products they are after -> tailored to their needs

" find out what their friends think -> validation before and after the purchase

no more affiliate links -> seamless, uninterrupted shopping

all their favourite brands in one place -> making products easy to find & compare Shopping Today

- shoppers may start their shopping journey by getting inspiration through social media, Google and fashion magazines;

- shoppers may then look on shopping sites to see if the item is available and within budget;

- shoppers may then use social media/messaging apps to get approval/help, then make a decision on their potential purchase;

- shoppers may then either buy online or go into store;

- those that buy online will usually make the purchase on their desktop computer (even if the product was found on their mobile computer);

- from those that go into store to try on, 20% will then take a dressing room selfie photograph and send it to friends for further approval;

- some will make the purchase then and there, but the majority will go home to complete the order online or come back another day;

- having made their purchase they want to immediately connect with their followers by broadcasting their purchases on their preferred social network.

HOW POGO WORKS

The idea behind PoGo is simple. We want to completely redefine the mobile shopping experience, by answering the question: what would a platform based shopping experience look like, in which shopping is performed with a single finger using a mobile device (eg. smartphone) touch screen? PoGo provides an attractive, intuitive, market driving solution that moves away from the linear traditional model of "see then buy" to a platform based shopping experience based on "aspirational browsing". This is driven by 3 transformative technologies: mobile, social and cloud, that combined will redefine the mobile shopping experience forever. Figure 1 shows two examples (A and B) of schematic versions of a shopping experience. The shopping experience includes the stages: SEE; BROWSE: DECIDE; BUY; SHOW. The SEE stage includes DISCOVERING. The BROWSE stage includes COMPARISON. The DECIDE stage includes REASSURANCE. The BUY stage includes EXPERIENCE. The SHOW stage includes FULFILLMENT. Example A is an example involving many components, e.g. search engines, brands, messaging services, devices, and content upload and provision services. Example B is an example of a unified service provided by PoGo.

Customer Value Propositions: Examples

- a mobile based shopping experience, easy enough to allow a user to shop with just one finger, in which shopping is performed with a single finger using a mobile device (eg. smartphone) touch screen;

- a built in offline system allowing users to shop anytime / anywhere, without the need for internet;

- contextualised guided search: making product discovery effortless;

- PoGo insights: allowing users to see the products users love and hate; tailored to their needs e.g what 24 year old women from London think;

- the ability to get opinions from friends, by sending them products prior to purchasing them, thereby reducing hesitation;

- users can checkout in seconds with PoGo's one click universal checkout, rather than being allowed to buy one item at a time and redirected to the retailers website (affiliate link shopping).

Brand Value Propositions

- access to PoGo's dashboard: allowing brands to see how a product is performing by demographic and anonymously ranking them with competitors on the platform;

- stocking products is usually a brand's biggest expense and risk: here, brands can test out future products and get immediate feedback (e.g. A/B testing multiple prices via PoGo's insights to see if the item is worth mass producing and setting it at the right price);

- this means brands can minimise their chances of being stuck with unwanted, deadweight products in their inventory, which usually results in clearance sales, returns to manufacturers, and inventory write offs.

In marketing and web analytics, A/B testing (also "bucket tests" or "split-run testing") is a controlled experiment with two variants, A and B. It is a form of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics. In online settings, such as web design (especially user experience design), the goal of A/B testing is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click- through rate for a banner advertisement). Formally the current web page is associated with the null hypothesis. A/B testing is a way to compare two versions of a single variable typically by testing a subject's response to variable A against variable B, and determining which of the two variables is more effective.

WHY POGO IS UNIQUE

One Finger Shopping - In an example, PoGo reinvents the mobile shopping experience by turning today's shopping process (see Figure 1, for example) into one app that takes care of the whole experience;

- In an example, PoGo then goes one step further, by taking this extremely complicated shopping experience and making it so easy that all a user would need is a single finger to shop.

Contextualised Guided Search

- users hate traditional keyboard searching with 70% of shoppers not knowing what they are looking for, with 40% of retail searches based on broad terms like "best";

- to combat this we have created a contextualised guided search that breaks down a users search requirements, whilst in keeping with the one finger approach;

- this way as the user scrolls through the options, a popular version of the item they are looking for appears as the background, inspiring them as they search and also helping them to visualise all the different types of the item e.g. bodycon dress vs a skater dress.

In examples of the guided search:

- the background images changes to the most popular item of the selection e.g. dresses (most popular dress) -> maxi dress (most popular maxi dress) -> party maxi dress ( most popular party maxi dress) -> white party maxi dress (most popular white party maxi dress);

- this is so if eg. people don't know what say a skater dress is, they would have a visual representation of it;

- the background images could also be changed from popular, to trending, to featured etc.;

- also the search options only display available items i.e. if there are no skater dresses that option won't appear. Figure 2 shows an example of a Guided Search. In an example, a guided search includes the stages:

- Show Me, in response to which a user makes a selection (eg. dresses, jackets, sweaters etc.);

- In What Style?, in response to which, in the case of dresses, the user makes a selection (e.g. maxi, midi, bodycon, etc.);

- What's the Occasion?, in response to which the user makes a selection (e.g. party, casual, formal, etc.)

- In what colour?, in response to which the user makes a selection, selecting the single or dominant colour of the garment to be searched for, or selecting a colour in relation to the garment to be searched for, or selecting a set of colours in relation to the garment to be searched for;

- a selectable option is provided for the user to view the results. In response to a Guided Search, search results may be provided. Search results may be presented as card views. Examples of card views search results are shown in Figure 3 and in Figure 4.

In response to a Guided Search, an edit/ refine/ options menu may be provided. In the edit menu, a previous selection may be changed eg. dress type may be edited from mini to bodycon. In the refine menu, an acceptable price range may be edited (the price range may display the popular price points people purchase via a bar chart) eg. edit the lowest acceptable price, or edit the highest acceptable price. In the refine menu, the size profile may be refined (in the users profile they can add all of their measurements -> then using PoGo's size algorithm we would only display the items that fit the user); New Arrivals Only may be selected; Sale Items Only may be selected. In an options menu, a selection may be made to ask a friend (other options may be: find similar items, shop the look, try on the item); a particular friend may be selected to be asked. An example of an edit/ refine/ options menu is shown in Figure 5.

After a Guided Search, Favourites/ Shopping Bag/ Checkout screens may be provided. A Favourites screen may show recommended outfits based on the Guided Search. A Shopping Bag screen may show the items currently selected for purchase. A Review Order screen or screens may show a review of the Order, before, and leading up to, purchase. After purchase, a screen confirming the order has been received may be displayed. Examples of Favourites/ Shopping Bag/ Checkout screens are shown in Figure 6.

In an example, on a mobile device touch screen (eg. a smartphone), swiping left/ right is used to change the option (e.g. to change between eg. dresses, jackets, sweaters etc. in the Show Me part) and swiping up/ down is used to switch between stages (eg. to move from the Show Me part to the In What Style? part). In an example, voting is provided in which swiping left/right includes a 3 state process. So there are 3 pictures:

Picture 1 - normal posed picture

Picture 2 - sad posed picture (swiping left)

Picture 3 - happy posed picture (swiping right)

So when the user votes the pictures provide an emotional visualization of the vote.

In an example, swiping left/right is one of the core functions, in which all the insight data is gathered from i.e. where a user likes it or not. Since unlike say Tinder where they just use it as pure navigation tool, we use it as a way to build feedback whilst the user is navigating. With the results also changing based on the search, e.g. if searched: dresses -> mini -> party -> red or dresses -> skater -> casual -> red and the same dress appeared in both search parameters, the likes would be different for each one.

Also we mention the swiping on the search feature, but we also have swiping on the cards since: view 1 -> where the user votes (swipe up to get to view 2)

view 2 -> where the user sees if users like it or not / the brand / the price and access to the insight controller to edit the demographic data (swipe up to get to view 3) (swipe down to get to view 1) view 3 -> full product details, add to shortlist, add to cart. PoGo Insights

- a way to move away from the traditional 5 star rating by allowing users to see the products users love and hate; tailored to their needs e.g what 24 year old women from

London think compared to 40 year old women from Manchester;

- making decision making easer than it has ever been before;

- the insight data is collected through the swiping of the cards left to right to display whether users like it or not.

One Click Universal Checkout

- traditional checking out is based around the products the shop you are at stocks. For example, if you buy from Boohoo you can only checkout the items that are on their website or if you shop from ASOS checking out from all the individual brands they have;

- to try and bypass this, product aggregators have attempted affiliate links (i.e being redirected to the stores site), buying one item at a time and even giving users the impression they are buying from multiple brands, only for the aggregator to hire human capital to go and buy the product on your behalf;

- by linking in with the stores infrastructure, PoGo has created a way to buy as many items you want from as many brands that you want, with our one click universal payment, so buying on PoGo would give users the same result as directly buying from their chosen stores site. Voice Search

- over the next few years voice assistants such as Siri may become more and more prevalent. PoGo may integrate with voice assistants such as Siri so, for example, a user could say: "Siri, I'm looking for a dress similar to the one I bought last week but this time in black" and then Siri would link up with PoGo to show the user similar dresses. iMessage Extension

- with Apple creating iMessage extensions this has allowed PoGo to create an extension of the app built into the users chat, so without even leaving their conversation they can go through their wishlist and ask the person (or group) they are talking to questions like "should I buy this dress?" or "what dress should I buy?";

- after the results are in (again without leaving the chat) the user can simply purchase the item within the conversation, making the shopping process effortless;

- this is not just limited to iMessage but will be integrated to examples such as Facebook Messenger, WhatsApp etc.

Offline System

- the majority of shopping apps are usually just responsive websites built into app containers as that saves the companies a lot of time and cost, however this means not only are you given a poor experience, but like a website, you need the internet to access the app;

- we have created an offline system that allows users to search for the products they are looking for, and even purchase them, so as soon as they are back online the purchase will go through without the hassle of them trying to remember what they wanted.

WHY POGO IS UNIQUE: FURTHER DETAILS

PoGo doesn't concentrate on online vs offline but leverages the offline presence to offer a better experience to the online customer. The aim is to create an ecosystem where users can simply check in to a store by opening the app as they enter, linking the store to their profile to effortlessly find the products they are looking for, to try on and be able to recommend products based on shopping history / wishlist and likes.

Visual Searching

- the ability for users to see a product on PoGo e.g. a white dress, and then do a visual search to see which retailers on PoGo stock white dresses that look like that white dress;

- this could be extended in-store to, if a user is in an expensive store e.g. D&G and they know the dress is out of their price range, they could take a picture of themselves in the dress and then use PoGo to scan the dress to find alternatives through brands like Boohoo, PrettyLittleThings etc.; - this is really effective for products that have been discontinued or from a retailer not currently on PoGo, rather than just see "out of stock" click to see similar images.

- this method could go as far as seeing someone walking down the street and the user likes their outfit and simply taking a picture of it to locate similar dresses, or the exact dress they are wearing and then being able to purchase it;

- this means for example a retailer could only sell a white lace dress, but you really want a blue one, so you scan the white dress to similar dresses, and then expand the search to look for the blue version of it;

- the ability to see something you like on Instagram for example, take a screenshot of it (or link in with the Instagram API) and upload it to PoGo to see the items to buy in the image on PoGo.

Loyalty Points - rather than having loyalty points for Boohoo, H&M, Ralph Lauren etc. creating an ecosystem where it doesn't matter which brand you are buying from, the user has a centralised loyalty point system that can be used for future purchases;

- upon entering the store the user can receive special loyalty points and coupons;

- rather than loyalty points being based on transactions, they can be based on engagement with products on PoGo, time spent in-store, number of users who make purchases based using you as an inspiration etc.

Radio-frequency identification (RFID) - creating RFID enabled clothes rails, which allows users to see how the items on the rail look on a person and automatically add the items they pick up to their wishlist;

- going one step further and creating RFID tags for individual items of clothing.

Automated Checkout

- the ability to have users purchase a product on PoGo whilst in the store and then just be able to then walk out of the store could be done by having a security code built into a security tag, that links with the app to turn off once the purchase has been completed. Alternatively it could be configured so that a user just walks out the store and are charged as they walk out;

- this can be linked to the RFID tags so PoGo knows the exact item stock keeping unit (SKU) and number of items the user is buying; PoGo Booths

- once the user is in the changing room, the RFID tags will activate changing room mirrors;

- the mirror can then be used as a full screen display to show images of influencers, celebrities and the PoGo community wearing the outfit;

- the mirror can also display other items that would match with the products they are trying on, and compare with goods they have previously purchased;

- as the mirrors will be linked into the PoGo ecosystem, the user can then take full body images and send to their friends to ask which items look better;

- booths will start off as commercial retail equipment but will be developed for in-home use.

Pricing - PoGo is planning to implement smart price tags that can be changed in real time based on demand or other trends;

- Furthermore, PoGo may use "surge pricing" and see if it can be applied to retail clothing. Dynamic pricing, also referred to as surge pricing, demand pricing, or time- based pricing is a pricing strategy in which businesses set flexible prices for products or service based on current market demands.

Quick Response (QR) Code

- with iOS 11, Apple is integrating the QR technology into their cameras, utilising the time saving point of the QR reader (rather than having a specialised QR reader to read ⁱt);

- the user could scan a QR code, such as PoGo's QR code, to then have the product information e.g. colours and sizes to appear on the app;

- this could go one step further to include PoGo's insights to see e.g. what 24 year old females in London think, compared to 40 year old females in Newcastle;

- the app could then show how other users/influencers looked in that particular outfit;

- the user could use this to match their body type with the examples/find people with similar styles also;

- going one step further, the QR code can be linked to the users account history so that rather than showing receipts, the user can have their QR code scanned bringing up their order history for that one shop.

SYSTEM EXAMPLE

In an example system, the system includes a smartphone device, a primary server, a Vendor server and a payments service provider, the smartphone device in a communications connection with the primary server, the primary server in a communications connection with the Vendor server, in which the primary server and the Vendor server are each in a respective communications connection with the payments service provider.

Figure 9 shows an example of a system including a smartphone device (the smartphone device represented here by the 'App' box), the smartphone device in a communications connection with a primary server (the primary server represented here by the 'Backend' box), the primary server in a communications connection with a Vendor server (the Vendor server represented here by the 'Vendor' box), in which the primary server and the Vendor server are each in a respective communications connection with a payments service provider (the payments service provider represented here by the 'Stripe' box).

An important aspect of creating a shopping ecosystem is to create a process that makes connecting with brands as effortless as possible - making product import automation a key priority. The main reason for connecting directly with the brand systems is to create easy and automated orders, as any other less integrated route will always result in problems.

To do this, we have the following processes in place:

*Product Integration* For integrating with the brands products we have a REST-ful Product API that is used for updating, synchronising and deleting (fully or partially) brand product information that exists within the PoGo platform. This Product API contains webservices for realtime updates to product information using standard technologies (HTTPS/JSON) for communication. (Representational state transfer (REST) or RESTful web services is a way of providing interoperability between computer systems on the Internet. REST- compliant Web services allow requesting systems to access and manipulate textual representations of Web resources using a uniform and predefined set of stateless operations.) (In computing, JavaScript Object Notation or JSON is an open-standard file format that uses human-readable text to transmit data objects consisting of attribute- value pairs and array data types (or any other serializable value). It is a very common data format used for asynchronous browser— server communication).

The communication between the brand systems and the PoGo platform will be automated as much as possible so products are always synchronised between the different platforms. Depending on the software and technology of the brand platform there will be different scenarios for integration.

For the most common platforms that support plugins (like Magento) or applications (like NetSuite) we will provide brands with a plugin or application that will enable them to easily make product information available on the PoGo Platform from their own environment. Plugins or apps can also keep the stock information up to date and can potentially handle orders from the PoGo platform directly into the existing order processes of the brand. (Magento is an open-source e-commerce platform written in PHP. PHP is a server-side scripting language designed primarily for web development but also used as a general-purpose programming language.) (NetSuite Inc. is an American cloud computing company based in San Mateo, California, that sells a group of software services used to manage a business's fmancials, operations and customer relations). In case of specific brand environments or platforms that don't support plugins or apps we will create custom API integrations to link between the brand system and our product API. Alternatively brands can provide us with a product feed as base for the integration. When brands already use other product platforms like Google products we can reuse these integrations for PoGo. * Stock Integration*

The PoGo platform wants to keep the stock levels of the products synchronised as much as possible at all times. Depending on how PoGo and the brand agree to handle supply levels this will be dealt with differently in different cases. When a brand updates the PoGo platform with real-time stock supply levels, PoGo can deliver the best experience to the user. Product information presented to the users can then be faster and more accurate. An alternative approach could be where a brand essentially guarantees a certain amount of stock to PoGo. I.e. when brands update or load product info into PoGo they will guarantee the amount of stock provided in the information will be available until that amount is sold via the PoGo platform. PoGo can then keep track of stock levels and send a notification to the brand when stock levels are below a specific threshold or when a product has been sold out.

* Order Integration*

In order to send order information to each brand, PoGo uses the common method of a secure webhook system to ensure realtime asynchronous updates to the brands. The platform will automate the peer processes in such a way that there is a minimal chance of errors. Ideally we want to lock the order in the brand platform before we actually let the PoGo user place the order.

The level of automation and features of this handling is depending on the possibilities the brand platform supports.

If required, custom connections with order management systems can be created; a plugin or application for the brand platform could potentially also be used to place orders in the brands backend.

* Payment Integration*

In an example, PoGo uses the Stripe platform for payment handling. Beside supporting a wide range of payment methods for end users, Stripe also supports a universal checkout experience where users can order products from different brands with one order and payment.

To be able to use Stripe for payment handling, brands need to create an account with Stripe. This very easy to set up account will link a Stripe account with the brands bank account. Payments will go directly through the PoGo platform and end up instantly with a connected brand account. PoGo will deduct and keep an amount for each order, allowing it to provide a paid service to the brands. Stripes handling fee will be taken from the total price, PoGo can determine how the fee is taken i.e. absorb the fee ourselves or put it onto the brands.

A payment statement descriptor can be set on a charge. Because a user is paying to PoGo the payment statement set by Pogo, which will contain information about PoGo and the order, will show up on the bank statements of the end users.

Brands are responsible for the logistics of the orders including the handling of refunds. When products are refunded brands notify PoGo to refund the money to the user.

VIDEO

Currently the way users record video is that user X records a video of an event, and then saves the video to their phone/upload online. The problem with this is that it's only single vision e.g. a tv sitcom vs a feature film. Through PoGo we want to change the way users record video by having multiple users record a video from different angles and then combine in app to create one seamless video. This means that one video could have multiple angles through effectively one phone, without the need of any video software.

Furthermore, when creating videos rather than simply tagging your friends, the users would be able to add video that someone else has taken of them to their feed, so videos about you don't always have to be taken by you.

Shopping Examples

Currently shopping today looks like this: - users start their shopping journey by getting inspiration through fashion magazines (print & online);

- then looking on shopping sites to see if item is available and within their budget;

- then using social media/messaging apps to get approval of the potential purchase from friends & family;

- then go to the store to try it on;

- they find the display style they were looking for. Sales assistant offers to assist and searches for colour, size etc. based on request. If not out on store-front, assistant goes to the back room and search inventory;

- customer goes into the changing room, waits for an empty booth try on item;

- then take a dressing room selfie and send it for further approval;

- then either make the purchase then and there (joining a long queue) or go home to complete their order online. Future of Shopping

One may use PoGo's application programming interface (API) to create an s-commerce (social commerce) platform, which could either be done in the current PoGo app or by creating another app, but strip it down so it only relates to shopping, and then include e- commerce features to it. One may then use the PoGo API, so that if a user asks a question on the spin off app, it would appear on PoGo, but then they could purchase the product on the spin off app.

That means we may transform the shopping experience to look like this:

- instead of looking through various sources, users could look through PoGo for inspiration, quickly seeing the products people love and hate (insights are really effective for this);

- instead of searching different stores online, through visual scanning (and knowing exactly what the item is) the app can show the user alternatives to their choice;

- instead of using multiple platforms to ask users opinions with no definitive conclusions, users can directly ask the PoGo community (privately or publicly);

- instead of asking an assistant for size/whether in stock, users can simply click purchase on the app and either have it delivered to their home or click and collect in-store;

- if the user was to go into store to try on their potential purchase, when in a changing room the app would be able to instantly know the item the user is trying on via PoGo's QR code/potential near-field communication (NFC) chips in price tags;

- this means, that instead of queuing, a user could simply click purchase via the app, turn off the security tag on the item of clothing and walk out of the store, no queuing.

Visual Searching

- the ability for users to see a product on PoGo e.g. a white dress, and then do a visual search to see which retailers on PoGo stock white dresses that look like that;

- this could be extended in-store to, if a user is in an expensive store e.g. D&G and they know the dress is out of their price range, they could take a picture of themselves in the dress and then use PoGo to scan the dress to find alternatives through brands like Boohoo, PrettyLittleThings etc.;

- this is really effective for products that have been discontinued or from a retailer not currently on PoGo;

- this method could go as far as seeing someone walking down the street and the user likes their outfit and simply taking a picture of it to similar dresses, or the exact dress they are wearing and then being able to purchase it;

- this means for example a retailer could only sell a white lace dress, but you really want a blue one, so you scan the white dress to similar dresses, and then expand the search to look for similar blue lace dresses.

In-House Apps - currently most major retailers have websites and apps to help sell their products;

- by providing them with PoGo's API, instead of having "login with Facebook" they may have a "login with PoGo", that way when a user sees a product they like, they can frictionlessly ask the PoGo community what they think before they buy it. Loyalty Points

Automated Checkout - the ability to have users purchase a product on PoGo whilst in the store and then just be able to then walk out of the store;

- could be done by having a security code built into a security tag, that links with the app to turn off once the purchase has been completed;

- alternatively have it so that a user just walks out the store and are charged as they walk out.

User Profile Recommendations

- through PoGo a user could pick up a shirt to try on in a changing room, and based on previous examples the app could recommend a pair of jeans to match with it;

- the app can be used for a correlation of sizes, e.g. the user could be a UK size 8, but the user could be a size 10 for Brand X, and a size 6 for Brand Y. Since the app would know which brands are typically larger/ smaller the app could recommend to the user which size they should get based on previous purchases;

- this would be displayed by present users with the top 3 most likely sizes and give a % of what we think the best fit would be e.g. 91% chance you will be a size 8 then the more they purchase the more accurate the responses get.

Product Information

- the user could scan a QR code, such as PoGo's QR code, (or the use of NFC/RFID) to then have the product information e.g. colours and sizes to appear on the app;

- this could go one step further to include PoGo's reviews e.g. emoji rating and taking advantage of the insights to see e.g. what 24 year old females in London think, compared to 40 year old females in Newcastle;

- the user could use this to match their body type with the examples/find people with similar styles;

- also the app could implement smart price tags that can be changed in real time based on demand or other trends;

- the RFID tags could also activate changing room mirrors, to show full size images of influencers celebrities wearing the outfit;

- suggesting users products based on their activity in-store and on the app.

Customer to Customer (C2C) Marketing

- we want to change the way people shop, that instead of going onto a website and just seeing the item of clothing to buy (floating in the air on a white background) to seeing the outfit on;

- not just on, in a studio setting, but out on the street etc. taking advantage of the #ootd (outfit of the day) trend, where users simply take a picture of their outfit;

- when a user does this, they tag the retailer in the picture so that the user knows where the item was from;

- this means a user has to then go onto say the Burberry website, search through many pages until they find the item they are looking for;

- through PoGo we would encourage brands to partner with models/infiuencers to have the product catalogue in the style of a lookbook so that users can quickly see how it looks on, and then simply press the buy button in the app;

- they could even click the item to see how all the many ways different users have worn the same item in different styles;

- could even have these "fashionistas" creating a sort of "playlist" of their favourite items that season;

- the main aim of this is to eliminate the current method of having external links attached to social media posts, to engage the shopper.

Payment

- for payment, we may use ApplePay/ An droid/Samsung Pay;

- for payment, we may have PoGo store users debit/ credit cards;

- or have a virtual currency like iTunes store credit, where users would pay £50, to have £50 of PoGo credit and then use on all retailers on PoGo. POLLING SYSTEMS, METHODS, DEVICES AND COMPUTER PROGRAM PRODUCTS

There is provided a system including a polling server, a first smartphone and a plurality of smartphones, the first smartphone and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each smartphone includes a user interface, wherein the first smartphone is programmed with a first polling application, wherein the first polling application is executable on the first smartphone to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the first smartphone, and to store the poll event, and to make the poll event available to the plurality of smartphones via respective network connections. An example is shown in Figure 7.

The system makes it possible for a user to set up a poll using just a smartphone, in communication with the polling server. Users of other smartphones can then quickly, efficiently and effectively participate in the poll, by communicating with the polling server. The system may be one wherein the polling server is further configured to receive responses to the poll event from the plurality of smartphones, and to store the responses to the poll event. The stored results are available for further analysis, or for provision to the smartphones or to third parties.

The system may be one wherein the plurality of smartphones is each programmed with a respective polling application, wherein the respective polling application is executable on the respective smartphone to receive a user selection of a response in a poll event, and to transmit the user selection to the polling server. The poll is presented by a dedicated application, which maximizes control of what is presented. The response is received via a dedicated application, which may enhance security. The application may be updated, to provide enhanced functionality. The system may be one wherein the polling server is further configured to provide poll results to the first smartphone.

The system may be one wherein the polling server is further configured to provide poll results to the plurality of smartphones.

The system may be one in which the poll event question includes an image.

The system may be one in which the poll event question includes an image and no text.

The system may be one in which the poll event question includes a plurality of images.

The system may be one in which the poll event question includes a plurality of images and no text.

The system may be one in which the plurality of images is two images, which are arranged vertically, side by side.

The system may be one in which the plurality of images is two images, which are arranged horizontally, one above the other.

The system may be one in which the plurality of images is four images, which are arranged in a 2x2 array. The system may be one in which at least one image is provided from the first smartphone. An advantage is that the user of the first smartphone may set up a highly customized poll.

The system may be one in which the poll event question includes a micro video.

The system may be one in which the poll event question includes a micro video and no text. The system may be one in which the poll event question includes a plurality of micro videos.

The system may be one in which the poll event question includes a plurality of micro videos and no text.

The system may be one in which the plurality of micro videos is two micro videos, which are arranged vertically, side by side. The system may be one in which the plurality of micro videos is two micro videos, which are arranged horizontally, one above the other.

The system may be one in which the plurality of micro videos is four micro videos, which are arranged in a 2x2 array.

The system may be one in which at least one micro video is provided from the first smartphone.

The system may be one in which poll results are provided in a graphical format.

The system may be one in which the graphical format is as coloured segments of a ring graphic.

The system may be one in which the coloured segments of the ring graphic are displayed starting from a top of the ring and working its way round the ring.

The system may be one in which the coloured segments of the ring graphic are displayed starting from a top of the ring and working its way round the ring simultaneously in each direction, until the two parts meet.

The system may be one in which the coloured segments of the ring graphic are displayed starting from each segment at the same time and going round the ring in the same direction. The system may be one in which a colour overlay is provided to part of the ring, so that a user is reminded by the colour of what they voted on.

The system may be one in which the graphical format shows a distribution of poll results.

The system may be one in which the distribution of poll results is a distribution of emoji poll results. The system may be one in which the polling server makes the poll event available to the plurality of smartphones on a web page associated with a specific retailer.

The system may be one in which the polling server makes the poll event available to the plurality of smartphones, wherein the plurality of smartphones are smartphones of friends of the user of the first smartphone.

The system may be one in which the polling server makes the poll event available to the plurality of smartphones, wherein the plurality of smartphones are smartphones of a target demographic defined by the user of the first smartphone.

The system may be one in which the target demographic includes one or more of: (i) Male, (ii) Female, (iii) Followers, (iv) Age Range, (v) Location.

The system may be one in which the target demographic includes one or more of: (a) star voters, (b) similar users, (c) specialists.

The system may be one in which a response input includes an option to provide a comment. The system may be one in which the system provides for customer to customer interactions.

The system may be one in which the system provides for interactions between businesses and users. The system may be one in which interaction includes product feedback on latest releases.

The system may be one in which product feedback on latest releases includes feedback on Films or TV programmes or new Book releases.

The system may be one in which interaction includes voting on sports person of the match. The system may be one in which interaction includes voting on a talent show. The system may be one in which interaction includes voting in an opinion poll. The system may be one in which interaction includes voting in an election.

The system may be one in which the plurality of poll event answers include one or more of: (i) Thumbs Up / Down, (ii) Emoji Rating Scale (e.g. 5 different sets), (iii) Multiple Choice. The system may be one in which the first polling application provides a news feed function on the first smartphone, in which the first polling application provides a user setting to provide one or more of: (i) Posts in chronological order, (ii) The most popular posts, (iii) Posts ending soon, (iv) Trending posts, (v) Shuffling the feed, to get random posts.

The system may be one in which the system is a digital platform designed to drive the user engagement experience, leading to loyal users who are willing and keen to engage with brands, products, services and ideas within a space where they are able to influence and shape products and services, design and consumption.

The system may be one in which the system creates a community where users can find answers to their questions and responses to their interests from relevant people. The system may be one in which the system is one in which users can vote by clicking on an image and then instantly seeing what the majority thinks.

The system may be one in which the system is one in which users can choose what type of question to post.

The system may be one in which the system is one in which user actions are done anonymously. The system may be one in which the system is one in which a user can only see how others have voted, after the user has voted.

The system may be one in which the system is one in which comments are visible. The system may be one in which a voting timer is implemented.

The system may be one in which users can implement an 'elaborate' function to find out why that option was chosen. The system may be one in which users may proceed to purchase retail items.

The system may be one in which a private section is provided which can only be seen by approved users. The system may be one in which when a business asks a question, each time a user answers, the business pays a polling server operator.

The system may be one in which a business user is provided with analytics to see who voted.

The system may be one in which the system encourages conversation, community and richness, to help drive user traction and engagement. The system may be one in which the system includes an 'S-commerce' platform, helping to match answers to a "which?" question, combined with instant feedback, reducing inertia and stimulating buyer decisions as a result of two-way communication. The system may be one in which the system includes a shopping feature, where a user can purchase an item they are browsing and interested in via a shopping cart of the first polling application.

There is provided a method of making a poll event available to a plurality of smartphones, the method comprising the steps of:

(i) receiving a user selection via a first smartphone user interface to initiate a poll event definition;

(ii) receiving the poll event definition via the first smartphone user interface, the poll event definition including a poll event question and a plurality of poll event answers; (ii) sending the poll event from the first smartphone via a network connection to a polling server;

(iii) the polling server receiving and storing the poll event;

(iv) making the poll event available from the polling server to the plurality of smartphones via respective network connections.

There is provided a computer program product, executable on a first smartphone including a user interface to:

(i) receive a user selection via the user interface of the first smartphone to initiate a poll event definition;

(ii) receive the poll event definition via the user interface of the first smartphone, the poll event definition including a poll event question and a plurality of poll event answers;

(ii) send the poll event from the first smartphone via a network connection to a polling server. There is provided a computer program product, executable on a polling server to:

(i) receive a poll event from a first smartphone via a network connection, the poll event including a poll event question and a plurality of poll event answers defined on the first smartphone;

(iii) store the poll event; (iv) making the poll event available from the polling server to a plurality of smartphones via respective network connections.

There is provided a first smartphone, the first smartphone forming part of a system including a polling server, the first smartphone and a plurality of smartphones, the first smartphone and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each smartphone includes a user interface, wherein the first smartphone is programmed with a first polling application, wherein the first polling application is executable on the first smartphone to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the first smartphone, and to store the poll event, and to make the poll event available to the plurality of smartphones via respective network connections.

There is provided a polling server, forming part of a system including the polling server, a first smartphone and a plurality of smartphones, the first smartphone and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each smartphone includes a user interface, wherein the first smartphone is programmed with a first polling application, wherein the first polling application is executable on the first smartphone to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the first smartphone, and to store the poll event, and to make the poll event available to the plurality of smartphones via respective network connections.

There is provided a system including a polling server, a smart TV and a plurality of smartphones, the smart TV and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each smart TV or smartphone includes a user interface, wherein the smart TV is programmed with a first polling application, wherein the first polling application is executable on the smart TV to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the smart TV, and to store the poll event, and to make the poll event available to the plurality of smartphones.

The system may be one wherein the system includes a booth which includes the smart TV, in which a customer in a store is able to interact with the booth by instantly having their picture taken as they try on each outfit, and the user can then upload their outfit choices onto the polling server and have their friends and a community of users help them make the right choice with immediate feedback.

There is provided a system including a polling server, a game console and a plurality of smartphones, the game console and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each game console or smartphone includes a user interface, wherein the game console is programmed with a first polling application, wherein the first polling application is executable on the game console to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the game console, and to store the poll event, and to make the poll event available to the plurality of smartphones. There is provided a QR code represented as a set of concentric arcs in which binary codes are encoded, in which the QR code is printed or displayed. Where network connections are referred to in this document, network connections may be wired connections, wireless connections, or a combination of wired and wireless connections, as would be clear to the skilled person. Although the present disclosure emphasizes the use of smartphones, in alternative examples, mobile devices such as tablet computers, iPods and/ or smart watches may be used.

Note

It is to be understood that the above -referenced arrangements are only illustrative of the application for the principles of the present invention. Numerous modifications and alternative arrangements can be devised without departing from the spirit and scope of the present invention. While the present invention has been shown in the drawings and fully described above with particularity and detail in connection with what is presently deemed to be the most practical and preferred example(s) of the invention, it will be apparent to those of ordinary skill in the art that numerous modifications can be made without departing from the principles and concepts of the invention as set forth herein.

Claims

1. A smartphone device, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, in which the shopping application when executing on the processor of the smartphone is configured to:

(i) receive a selection from a user of a garment category;

(vi) receive a selection of a search result by the user for purchase, and

2. The smartphone device of Claim 1, in which the shopping application when executing on the processor of the smartphone is further configured to: receive a selection from the user of an occasion which corresponds to the selected garment category and to the selected style of the selected garment category, and in which the search is further in relation to the selected occasion, to derive search results.

3. The smartphone device of any previous Claim, in which the shopping application when executing on the processor of the smartphone is further configured to: receive a selection of a friend, and to send a communication to the selected friend, to ask the selected friend what they think about a possible purchase, and to receive a response from the selected friend.

4. The smartphone device of any previous Claim, in which the shopping application is operable by the user when the device is in an offline state, to the extent that an online communication is not required.

5. The smartphone device of any previous Claim, in which the shopping application has offline functionality that allows a user to search for the products they are looking for, and to make a request to purchase them, so as soon as the device is back online the purchase will go through.

6. The smartphone device of Claims 4 or 5, in which an offline state is an absence of an internet connection.

7. The smartphone device of any of Claims 4 to 6, in which an online communication is an internet communication.

8. The smartphone device of any previous Claim, in which the database is stored on the smartphone.

9. The smartphone device of any of Claims 1 to 7, in which the database is stored on a database server, in communication with the smartphone.

10. The smartphone device of any previous Claim, in which a user can check in to a store by opening the shopping application as they enter the physical store, linking the store to a social network profile of the user, to find the products the user is looking for, and to try on and be able to recommend products based on shopping history / wishlist and likes.

11. The smartphone device of any previous Claim, in which displayed search results include user ratings of the search results.

12. The smartphone device of Claim 11, in which the user ratings are obtained from a polling server.

13. The smartphone device of Claim 12, in which the polling server forms part of a system including the polling server, a first smartphone and a plurality of smartphones, the first smartphone and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each smartphone includes a user interface, wherein the first smartphone is programmed with a first polling application, wherein the first polling application is executable on the first smartphone to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the first smartphone, and to store the poll event, and to make the poll event available to the plurality of smartphones via respective network connections.

14. The smartphone device of Claim 13, in which the smartphone device is the first smartphone.

15. The smartphone device of any previous Claim, in which the checkout is completeable in a time range of 1 to 5 seconds.

16. The smartphone device of Claim 15, in which the checkout is completeable in a time range of greater than 1 to less than 5 seconds.

17. The smartphone device of any previous Claim, in which the checkout is completed by communications between the shopping application and a primary server.

18. The smartphone device of Claim 17, in which the primary server links in with infrastructure of stores, to give users the same result as directly buying from their chosen stores site.

19. The smartphone device of any previous Claim, in which the shopping application is configured to communicate with a set of RFID security tags, in which clothing items in a physical store are identified with a respective RFID security tag of the set of RFID security tags, in which when the user purchases a product using the shopping application whilst in the physical store, the user is able to then walk out of the physical store with the product, in which a security code built into a respective RFID security tag links with the shopping application to turn off the tag when the purchase has been completed.

20. The smartphone device of any of Claims 1 to 18, in which the shopping application is configured to communicate with a set of RFID security tags, in which clothing items in a physical store are identified with a respective RFID security tag of the set of RFID security tags, in which the user automatically purchases a product using the shopping application in response to walking out of the store with the product, in which a security code built into a respective RFID security tag links with the shopping application to turn off the tag when the purchase has been completed.

21. The smartphone device of any of Claims 1 to 18, in which the shopping application is configured to communicate with a set of RFID security tags, in which clothing items in a physical store are identified with a respective RFID security tag of the set of RFID security tags, in which once the user is in the changing room, the RFID tags activate a changing room mirror.

22. The smartphone device of Claim 21, in which the mirror is operable as a full screen display to show images of influencers, celebrities and social network users (eg. the PoGo community) wearing the outfit.

23. The smartphone device of Claims 21 or 22, in which the mirror is operable to display other items that would match with the products the user is trying on, and compare with goods the user has previously purchased.

24. The smartphone device of any of Claims 21 to 23, in which the mirror is linked into a social network ecosystem (eg. the PoGo ecosystem), and in which the user can then take full body images and send to their friends to ask which items look better.

25. The smartphone device of any previous Claim, in which selection options are provided for display on the screen.

26. The smartphone device of Claim 25, in which the selection options are scrollable on the screen.

27. The smartphone device of Claim 26, in which the application is configured to receive a left/right touch screen finger swipe to change the option (e.g. to change between eg. dresses, jackets, sweaters etc. in the Show Me part) and in which the application is configured to receive an up/down touch screen finger swipe to switch between stages (eg. to move from the Show Me part to the In What Style? part) .

28. The smartphone device of any of Claims 25 to 27, in which as selection options are provided, a popular version of the item the user is looking for is displayed as a background on the screen.

29. The smartphone device of Claim 28, in which the popular version of the item is the most popular version of the item.

30. The smartphone device of any of Claims 25 to 27, in which as selection options are provided, a trending version of the item the user is looking for is displayed as a background on the screen.

31. The smartphone device of any of Claims 25 to 27, in which as selection options are provided, a featured version of the item the user is looking for is displayed as a background on the screen.

32. The smartphone device of any previous Claim, in which a selectable option is provided for the user to view the search results.

33. The smartphone device of any previous Claim, in which search results are presented as card views.

34. The smartphone device of any previous Claim, in which an edit menu is provided, in which a previous selection may be changed.

35. The smartphone device of any previous Claim, in which a refine menu is provided, in which an acceptable price range may be edited, or in which a garment size profile may be edited, or in which New Arrivals Only may be selected, or in which Sale Items Only may be selected.

36. The smartphone device of any previous Claim, in which the displayed search results include a Favourites screen which shows recommended outfits based on the search.

37. The smartphone device of any previous Claim, in which a Shopping Bag screen is selectable for display, which shows the items currently selected for purchase.

38. The smartphone device of any previous Claim, in which a Review Order screen or screens is selectable for display, which shows a review of the Order, before, and leading up to, purchase.

39. The smartphone device of any previous Claim, in which, after purchase, a screen confirming the order has been received is displayed.

40. The smartphone device of any previous Claim, in which in relation to displayed search results, voting in relation to the displayed search results is provided.

41. The smartphone device of Claim 40, in which votes are stored based on left/right card swipes by a user.

42. The smartphone device of Claims 40 or 41, in which voting is such that swiping left/ right includes a 3 state process, so there are 3 pictures: Picture 1 - normal posed picture; Picture 2 - sad posed picture (swiping left); Picture 3 - happy posed picture (swiping right), so when the user votes the pictures provide an emotional visualization of the vote.

43. The smartphone device of any previous Claim, in which search results provide information about which products users love and hate.

44. The smartphone device of any previous Claim, in which the shopping application integrates with a voice assistant, to receive user input, which is interpreted by the voice assistant.

45. The smartphone device of any previous Claim, in which the shopping application includes an extension built into the users chat, so without even leaving their conversation the user can go through their wishlist and ask the person, or group, they are talking to questions relating to purchases.

46. The smartphone device of Claim 45, in which in which after responses are received, the user can simply purchase the item within the conversation.

47. The smartphone device of Claims 45 or 46, in which the chat is in iMessage, or in Facebook, or in Messenger, or in WhatsApp

48. The smartphone device of any previous Claim, in which dynamic pricing of search results is applied.

49. The smartphone device of any previous Claim, in which a garment search result is selectable on the touch screen display to see which retailers stock garments that look like that garment search result.

50. The smartphone device of any previous Claim, in which the shopping experience is a platform-based shopping experience.

51. A system including a smartphone device and a primary server, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application operable to communicate with the primary server, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, in which the shopping application when executing on the processor of the smartphone is configured to:

(i) receive a selection from a user of a garment category;

(vi) receive a selection of a search result by the user for purchase, and

(vii) receive a checkout selection from the user, and in response to receiving the checkout selection from the user, to complete a checkout in communication with the primary server, without redirecting to an affiliate retailer's website.

52. The system of Claim 51, wherein the smartphone device is a smartphone device of any of Claims 1 to 50.

53. A method of shopping using a smartphone device, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, the method including the steps of:

(i) receiving a selection from a user of a garment category;

(iii) receiving a selection of a colour, or of a set of colours, in relation to the selected garment category; (iv) searching a database of garments in relation to the selected garment category, the selected style of the selected garment category, and the selected colour, or the selected set of colours, in relation to the selected garment category, to derive search results;

(vi) receiving a selection of a search result by the user for purchase, and

54. Method of Claim 53, including a step of using a device of any of Claims 1 to 50.

55. Shopping application computer program product, executable on a smartphone device, the smartphone including a processor and a touch screen display, the smartphone programmable with the shopping application, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, the shopping application executable on the processor of the smartphone device to:

(i) receive a selection from a user of a garment category;

(vi) receive a selection of a search result by the user for purchase, and

56. Shopping application computer program product of Claim 55, further executable on the processor of the smartphone device to provide the device of any of Claims 1 to 50.

57. A smartphone device, the smartphone including a processor and a touch screen display, the smartphone programmed with a video editing application, the video editing application executable on the processor, the video editing application configured to receive a plurality of videos, each video recorded on a respective nearby smartphone of the same event, from a different angle, in which the video editing application is operable using the touch screen display to combine the plurality of videos to create one seamless video of the event which provides multiple angle views of the same event.

58. A smartphone device, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, in which the shopping application when executing on the processor of the smartphone is configured to:

(i) receive a photo of a person wearing a garment;

(iv) receive a selection of a search result by the user for purchase, and

59. The smartphone device of Claim 58, wherein the person is the user.

60. The smartphone device of Claim 58, wherein the person is a person who is not the user.

61. The smartphone device of any of Claims 58 to 60, wherein the shopping application when executing on the processor of the smartphone is further configured to receive a selection of a colour, or of a set of colours, in relation to the garment shown in the photo of the person wearing the garment, and to search a database of garments in relation to the garment shown in the photo of the person wearing the garment, and in relation to the selected colour or set of colours, to derive search results.

62. The smartphone device of any of Claims 58 to 61, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger.

63. A smartphone device, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, in which the shopping application when executing on the processor of the smartphone is configured to:

(i) obtain a scan of a QR code of a garment;

(iv) receive a selection of a search result by the user for purchase, and

64. The smartphone device of Claim 63, wherein a QR code is a PoGo QR code.

65. The smartphone device of Claims 63 or 64, wherein a QR code is represented as a set of concentric arcs in which binary codes are encoded, in which the QR code is printed or displayed.

66. The smartphone device of any of Claims 63 to 65, in which displayed search results include user ratings of the search results.

67. The smartphone device of Claim 66, in which the user ratings are obtained from a polling server.

68. The smartphone device of Claim 67, in which the polling server forms part of a system including the polling server, a first smartphone and a plurality of smartphones, the first smartphone and the plurality of smartphones configured to communicate with the polling server via respective network connections, wherein each smartphone includes a user interface, wherein the first smartphone is programmed with a first polling application, wherein the first polling application is executable on the first smartphone to receive a user selection via a respective user interface to initiate a poll event definition, and to receive via the respective user interface the poll event definition including a poll event question and a plurality of poll event answers, and to send the poll event to the polling server, wherein the polling server is programmed with a polling server application which is executable on the polling server to receive the poll event from the first smartphone, and to store the poll event, and to make the poll event available to the plurality of smartphones via respective network connections.

69. The smartphone device of Claim 68, in which the smartphone device is the first smartphone.

70. The smartphone device of Claims 63 or 64, wherein the QR code can be linked to the users account history so that rather than showing receipts, the user can have the QR code scan bring up their order history for that one shop including the garment with the QR code.

71. A system including a smartphone device and a primary server, the smartphone device in a communications connection with the primary server, the primary server in a communications connection with a Vendor server, in which the primary server and the Vendor server are each in a respective communications connection with a payments service provider, the smartphone including a processor and a touch screen display, the smartphone programmed with a shopping application operable to communicate with the primary server, wherein the shopping application is executable on the processor of the smartphone to receive user input in relation to shopping, wherein all the user input is receivable on the touch screen in response to user input provided by a single user finger, in which an entire shopping experience of a user may be started, carried out and completed, by the user using the shopping application when executed on the processor of the smartphone device, in which the shopping application when executing on the processor of the smartphone is configured to:

(i) receive a selection from a user of a garment category;

(vi) receive a selection of a search result by the user for purchase, and

(vii) receive a checkout selection from the user, and in response to receiving the checkout selection from the user, to complete a checkout in communication with the primary server, the primary server communicating with the payments service provider, without redirecting to the Vendor server.

72. The system of Claim 71, wherein the smartphone device is a smartphone device of any of Claims 1 to 50.