WO2018058777A1

WO2018058777A1 - Method and apparatus for providing ar content, ar device and server

Info

Publication number: WO2018058777A1
Application number: PCT/CN2016/107781
Authority: WO
Inventors: 熊磊
Original assignee: 宇龙计算机通信科技(深圳)有限公司
Priority date: 2016-09-29
Filing date: 2016-11-29
Publication date: 2018-04-05
Also published as: CN106445154A

Abstract

Provided are a method and apparatus for providing an AR content, an AR device and a server. The method for providing an AR content comprises: an AR device establishing a connection with a blank display screen, wherein the distance between the blank display screen and the AR device is less than a pre-set distance threshold value; the AR device receiving position information sent by the blank display screen, and sending the position information and an identifier of the AR device to a server, so that the server finds, according to the identifier of the AR device, personal information about a user of the AR device input in advance, and determines, according to the position information and the personal information about the user of the AR device, a pushed content sent to the AR device; and the AR device receiving the pushed content sent by the server, so as to display the pushed content cooperatively with the blank display screen. The embodiment of the present invention can provide each user of the AR device with personalized and targeted content, satisfy different requirements of users, and improve the user experience.

Description

Method, device, AR device and server for providing AR content

This application claims priority to Chinese Patent Application No. 201610872314.X, filed on Sep. 29, 2016, entitled "A Method, Apparatus, AR Device and Server for Providing AR Content", The entire contents are incorporated herein by reference.

Technical field

The present invention relates to the field of AR technologies, and in particular, to a method, an apparatus, an AR device, and a server for providing AR content.

Background technique

At present, AR technology is becoming more and more popular. AR technology is a combination of virtual and real technology. It uses computer graphics and visualization technology to generate virtual phenomena that do not exist in the real environment, and accurately places virtual objects through sensing technology. In a real environment, virtual devices are integrated into the real environment with display devices. In the current use of AR products, the content that can be displayed and the content that can be manipulated are the same for each user. It is dull and not new, and cannot meet the individual needs of users, and the user experience is not high.

Summary of the invention

Embodiments of the present invention provide a method, an apparatus, an AR device, and a server for providing AR content, which implement personalized and targeted push content.

In a first aspect, the present invention provides a method of providing AR content, including:

The AR device establishes a connection with the blank display screen, wherein the distance between the blank display screen and the AR device is less than a preset distance threshold;

The AR device receives the location information sent by the blank display screen, and sends the location information and the identifier of the AR device to the server, so that the server searches for the pre-entered location according to the identifier of the AR device. Determining personal information of the AR device user, and determining, according to the location information and the personal information of the AR device user, the push content sent to the AR device;

The AR device receives the push content sent by the server to display the push content in cooperation with the blank display screen.

Preferably, the personal information of the user of the AR device that is input in advance specifically includes: at least one of age, gender, work, and preference of the user of the AR device.

In a second aspect, the present invention provides another method of providing AR content, including:

The server receives the first location information sent by the first AR device and the identifier of the first AR device, where the first location information is location information sent by the blank display screen received by the first AR device, where The distance between the first AR device and the blank display screen is less than a preset distance threshold;

The server searches for the personal information of the first AR device user that is input in advance according to the identifier of the first AR device;

The server analyzes and determines the first push content sent to the first AR device according to the first location information and the personal information of the first AR device user;

The server sends the first push content to the first AR device.

Preferably, the personal information of the first AR device user that is input in advance specifically includes at least one of age, gender, work, and preference of the first AR device user.

Preferably, the server receives the second location information sent by the second AR device and the identifier of the second AR device, where the second location information is sent by the blank display screen received by the second AR device. Location information, wherein a distance between the second AR device and the blank display screen is less than a distance threshold;

The server searches for the personal information of the second AR device user input in advance according to the identifier of the second AR device;

The server analyzes and determines the second push content sent to the second AR device according to the second location information and the personal information of the second AR device user;

The server sends the second push content to the second AR device.

In a third aspect, an embodiment of the present invention provides an apparatus for providing AR content, including:

a connection module, configured to establish a connection with the blank display, wherein the distance between the blank display and the AR device is less than a preset threshold;

a first receiving module, configured to receive location information sent by the blank display screen;

a sending module, configured to send the location information and the identifier of the AR device to the server, so that the server searches for the personal information of the AR device user that is input in advance according to the identifier of the AR device, and according to the The location information and the personal information of the user of the AR device determine the push content sent to the AR device;

a second receiving module, configured to receive the push content sent by the server;

a display module configured to display the push content in cooperation with the blank display.

Preferably, the personal information of the AR device user that is input in advance specifically includes at least one of age, gender, work, and preference of the device user.

In a fourth aspect, an embodiment of the present invention provides another apparatus for providing AR content, including:

The receiving module is configured to receive the first location information sent by the first AR device and the identifier of the first AR device, where the first location information is location information sent by the blank display screen received by the first AR device, The distance between the first AR device and the blank display screen is less than a preset distance threshold;

a search module, configured to search for personal information of the first AR device user that is input in advance according to the identifier of the first AR device;

The analyzing module is configured to analyze and determine the first pushed content sent to the first AR device according to the first location information and the personal information of the first AR device user.

And a pushing module, configured to send the first push content to the first AR device.

Preferably, the receiving module is further configured to receive second location information sent by the second AR device and an identifier of the second AR device, where the second location information is a blank display received by the second AR device Position information sent by the screen, wherein a distance between the second AR device and the blank display screen is less than a preset distance threshold;

The searching module is further configured to: find, according to the identifier of the second AR device, the personal information of the second AR device user that is input in advance;

The analyzing module is further configured to analyze and determine the second pushed content sent to the second AR device according to the second location information and the personal information of the second AR device user;

The push module is further configured to send the second push content to the second AR device.

A fifth aspect of the embodiments of the present invention provides an AR device, including: a processor, a memory, a communication interface, and a bus; the processor, the memory, and the communication interface are connected through the bus and complete each other Inter-communication; the memory stores executable program code; the processor runs a program corresponding to the executable program code by reading executable program code stored in the memory for performing a provision A method of AR content, wherein the method is the method of any of the first aspects.

A sixth aspect of the embodiments of the present invention provides a server, including: a processor, a memory, a communication interface, and a bus; the processor, the memory, and the communication interface are connected through the bus and complete each other The memory stores executable program code; the processor runs a program corresponding to the executable program code by reading executable program code stored in the memory for performing an AR providing A method of the content; wherein the method is the method of any of the second aspects.

In a seventh aspect, the present invention provides a computer readable storage medium storing program code for a topic recommendation executed by a computing device. The program code includes instructions for performing the method of any of the first aspects.

In an eighth aspect, the present invention provides a computer readable storage medium storing program code for a topic recommendation executed by a computing device. The program code includes instructions for performing the method of any of the second aspects.

In the embodiment of the present invention, the server sends the push content to the AR device according to the personal information and the location information of the AR device user, and the AR device displays the push content in cooperation with the blank display screen, which can be used for each AR device. Users provide personalized and targeted content to meet different needs of users and enhance the user experience.

DRAWINGS

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the description of the prior art will be briefly described below. Obviously, the drawings in the following description are only It is a certain embodiment of the present invention, and other drawings can be obtained from those skilled in the art without any creative work.

FIG. 1 is a schematic structural diagram of a system for providing AR content according to an embodiment of the present invention.

FIG. 2 is a flowchart of a method for providing AR content according to an embodiment of the present invention.

FIG. 3 is a flowchart of another method for providing AR content according to an embodiment of the present invention.

FIG. 4 is a schematic structural diagram of an apparatus for providing AR content according to an embodiment of the present invention.

FIG. 5 is a schematic structural diagram of another apparatus for providing AR content according to an embodiment of the present invention.

FIG. 6 is a schematic structural diagram of an AR device according to an embodiment of the present invention.

FIG. 7 is a schematic structural diagram of a server according to an embodiment of the present invention.

detailed description

The technical solutions in the embodiments of the present invention are clearly and completely described in the following with reference to the accompanying drawings in the embodiments of the present invention. It is obvious that the described embodiments are only a part of the embodiments of the present invention, but not all embodiments. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention without creative efforts are within the scope of the present invention.

It is to be understood that the terminology used in the embodiments of the present invention is for the purpose of describing the particular embodiments, and is not intended to limit the invention. The singular forms "a", "the" and "the" It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.

In order to facilitate an understanding of the present invention, a system for providing AR content capable of implementing the method of AR content of the present invention will first be described. Referring to FIG. 1, a system for providing AR content in an embodiment of the present invention includes: an AR device 110, a blank display 120, and a server 130. The AR device may be a realsense mobile phone, an AR glasses (such as Google glass), a HUD (Head-up display), an AR contact lens, or other device capable of realizing augmented reality. The blank display screen may be a liquid crystal display, an LED display screen or other screens having a display function, and the blank display screens are placed in different geographical locations and have wireless communication functions. When the distance between the AR device and the blank display screen is less than a distance threshold, the AR device and the blank display screen are connected by wireless, and the AR device and the server perform wireless communication to obtain The server pushes the content, and the server can be placed near the blank display screen. The AR device and the blank display cooperate to display content pushed by the server.

The following is a description of the combination of the mall as a specific application scenario. Both the AR device 110 and the server 130 are placed at the entrance of the mall, the blank display A is placed in the store 1 in the mall, and the blank display B is placed in the store 2 in the mall. When the user A enters the mall from the entrance of the mall, the staff of the mall dispatches the AR device 1 to the user A, which has a unique identifier 1. Then, the staff of the mall inputs the personal information of the user A to the server 130 through the computer, the smart phone, the tablet or other intelligent terminal, and enters the identifier 1 of the AR device 1 received by the user A, so that the personal information and the AR device of the user A are obtained. The identification 1 of 1 is associated, wherein the personal information of the user A entered into the server 130 includes information that the gender of the user A is female and the work, age, preferences, and the like. User A wears AR device 1 and walks in the mall. When user A enters store 1, the distance between AR device 1 and blank display A in store 1 is less than the distance threshold, AR device 1 establishes a wireless connection with blank display A, and blank display A sets its own geographic location. The location information is sent to the AR device 1. After receiving the geographic location information of the blank display A, the AR device 1 transmits the geographical location information of the blank display A and the identifier 1 of the AR device 1 to the server 130 in a wireless manner. After receiving the identifier 1 of the AR device 1 and the geographical location information of the blank display screen A, the server 130 searches for the personal information of the user A according to the identifier 1 of the AR device 1, and then the server 130 according to the user A's personal information. The information and the geographical location information of the blank display A determine the first push content. Finally, the server 130 transmits the first push content to the AR device 1. The AR device 1 receives the first push content sent by the server 130, and displays the first push content in cooperation with the blank display screen A.

When the user B enters the mall from the entrance of the mall, the staff of the mall dispatches the AR device 2 to the user B, which has a unique identifier 2. Then, the staff of the mall inputs the personal information of the user B to the server 130 through the computer, the smart phone, the tablet or other smart terminal, and enters the identifier 2 of the AR device 2 received by the user B, so that the personal information of the user B and the AR device 2 The identification 2 is associated with the personal information of the user B entered into the server 130, including the gender of the user B being male and the information such as work, age, preferences, and the like. User B wears AR device 2 and walks in the mall. When user B enters store 1, the distance between AR device 2 and blank display A in store 1 is less than the distance threshold, AR device 2 establishes a wireless connection with blank display A, and blank display A sets its own geographic location. The location information is sent to the AR device 2. After receiving the geographical location information of the blank display A, the AR device 2 transmits the geographical location information of the blank display A and the identifier 2 of the AR device 2 to the server 130 in a wireless manner. After receiving the identifier 2 of the AR device 2 and the geographic location information of the blank display A sent by the AR device 2, the server 130 searches for the personal information of the user B according to the identifier 2 of the AR device 2, and then the server 130 according to the user B's personal information. The information and the geographical location information of the blank display A determine the second push content. Finally, the server 130 transmits the second push content to the AR device 2. The AR device 2 receives the second push content sent by the server 130, and displays the second push content in cooperation with the blank display screen A.

It can be understood that since the blank display screen A is set in the store 1, the server sends to the AR device 1 and the AR device 2 the push content related to the store 1, for example, the store 1 is an A clothing store, and the server sends it to The AR device 1 and the AR device 2 should be push contents related to the A clothing store. Wherein, since the personal information of the user A indicates that the user A is a female, and the personal information of the user B indicates that the user B is a male, the first pushed content pushed to the AR device 1 of the user A is the content related to the women's wear, and is given to the user B. The second push content pushed by the AR device 2 is content related to men's wear.

When the user A leaves the store 1 and enters the store 2, the distance between the AR device 1 and the blank display B in the store 2 is less than the distance threshold, and the AR device 1 establishes a wireless connection with the blank display B, and the blank display B sends its own geographical location information to the AR device 1. After receiving the geographic location information of the blank display B, the AR device 1 transmits the geographical location information of the blank display B and the identifier 1 of the AR device 1 to the server 130 in a wireless manner. After receiving the identifier 1 of the AR device 1 and the geographic location information of the blank display B sent by the AR device 1, the server 130 searches for the personal information of the user A according to the identifier 1 of the AR device 1, and then the server 130 according to the user A's personal The information and the geographical location information of the blank display B determine the third push content. Finally, the server 130 transmits the third push content to the AR device 1. The AR device 1 receives the third push content sent by the server 130, and displays the third push content in cooperation with the blank display screen B.

When the user B leaves the store 1 and enters the store 2, the distance between the AR device 2 and the blank display B in the store 2 is less than the distance threshold, and the AR device 2 establishes a wireless connection with the blank display B, and the blank display B transmits its own geographical location information to the AR device 2. After receiving the geographic location information of the blank display B, the AR device 2 transmits the geographical location information of the blank display B and the identifier 2 of the AR device 2 to the server 130 in a wireless manner. After receiving the identifier 2 of the AR device 2 and the geographic location information of the blank display B sent by the AR device 2, the server 130 searches for the personal information of the user B according to the identifier 2 of the AR device 2, and then the server 130 according to the user B's personal information. The information and the geographical location information of the blank display B determine the fourth push content. Finally, the server 130 transmits the fourth push content to the AR device 2. The AR device 2 receives the fourth push content sent by the server 130, and displays the fourth push content in cooperation with the blank display screen B.

It can be understood that since the blank display screen B is set in the store 2, the server sends the AR device 1 and the AR device 2 with the push content related to the store 2, for example, the store 2 is the B shoe store, and the server sends it to The AR device 1 and the AR device 2 should be push contents related to the B shoe store. Wherein, since the personal information of the user A indicates that the user A is a female, and the personal information of the user B indicates that the user B is a male, the third pushed content pushed to the AR device 1 of the user A is the content related to the female shoe, and is given to the user. The fourth push content pushed by the AR device 2 of B is the content related to the men's shoes.

Referring to FIG. 2, FIG. 2 is a flowchart of a method for providing AR content according to an embodiment of the present invention. The method is described from the perspective of an AR device, where the method for providing AR content includes steps S201-S205. .

In step S201, the AR device establishes a connection with the blank display screen, wherein the distance between the blank display screen and the AR device is less than a preset distance threshold.

Specifically, the blank display has a communication function, and when the distance between the blank display and the AR device is less than a preset distance threshold, the AR device can be connected to the AR device through wifi, Bluetooth, or other wireless form. In this embodiment, the preset distance threshold is a distance threshold set by the user, and may be greater than or equal to 0 meters and less than or equal to 10 meters. For example, the preset distance threshold may be 1 meter, 2 meters, 5 meters, 8 meters, or other values. It is to be understood that the preset distance threshold may be appropriately reduced or increased according to different application scenarios, and the specific value is not limited in the embodiment of the present invention.

In step S202, the AR device receives location information sent by the blank display screen.

Specifically, the blank display screen is in a fixed geographical position, and after the connection between the AR device and the blank display screen, the blank display screen sends its own location information to the AR device.

In step S203, the AR device transmits the location information and the identifier of the AR device to the server.

Specifically, the server may be a leased server, or may be a server built by itself.

In this embodiment, the user may store personal information in the server through the smart terminal or the AR device (when the AR device has a data input function), the personal information may include the user's age, gender, and work. Or the personal characteristics of the AR device, the identifier of the AR device is associated with the personal information, and the server searches for the pre-entered location according to the identifier of the AR device after receiving the identifier of the AR device. Describe the personal information of the AR device user. After the server finds the personal information of the user of the AR device, the server determines, according to the received location information and the personal information of the user of the AR device, the push content sent to the AR device. The push content may be an advertisement, a video, business information in the vicinity of the location, or other content pushed according to the personal information of the user of the AR device and the location information. The push content may be stored in the server in advance.

In step S204, the AR device receives the push content sent by the server.

In step S205, the AR device displays the push content in cooperation with the blank display screen.

Specifically, after the AR device receives the push content sent by the server, the user cannot directly view the push content on the AR device, and when the user wears the AR device and looks at the blank display screen, the user It will be seen that the push content is superimposed on the blank display screen, and a clear display screen can be seen.

In the above, a method for providing AR content according to an embodiment of the present invention, the AR device sends the push content sent to the AR device according to the personal information and the location information of the AR device user by the receiving server, and is displayed on the blank display screen. The display of the push content can provide personalized and targeted content for the AR device user, and meet the different needs of the user, thereby improving the user experience.

Referring to FIG. 3, FIG. 3 is another method for providing AR content according to an embodiment of the present invention. The method is described from a server perspective, and the server may be a leased server or a server built by itself. A method of providing AR content includes steps S301-S304.

In step S301, the server receives the first location information sent by the first AR device and the identifier of the first AR device. Specifically, the first location information is first location information sent by the blank display screen received by the first AR device, where a distance between the first AR device and the blank display screen is less than a preset distance threshold. .

Specifically, the blank display has a communication function, and when the distance between the blank display and the first AR device is less than a preset distance threshold, the first AR device can communicate with the first AR device via wifi, Bluetooth, or other wireless. Formally connecting and transmitting its own location information to the first AR device, the location information being first location information. Afterwards, the server receives the first location information sent by the first AR device and the identifier of the first AR device.

In step S302, the server searches for the personal information of the first AR device user input in advance according to the identifier of the first AR device.

In this embodiment, the server stores personal information that the user inputs in advance through the smart terminal or the first AR device (when the first AR device has a data input function), and the personal information may include the user. The age, the gender, the work, the preference, or other personal characteristics, the identifier of the first AR device is associated with the personal information, and the server may receive the identifier of the first AR device according to the first The identifier of an AR device finds the personal information of the first AR device user input in advance.

In step S303, the server analyzes and determines the first push content sent to the first AR device according to the first location information and the personal information of the first AR device user.

In this embodiment, after the server finds the personal information of the first AR device user, the server is configured according to the received first location information and personal information of the first AR device user. Performing analysis and determining a first push content sent to the first AR device, the first push content may be an advertisement, a video, a merchant information near a current location, or other individuals according to the first AR device user Information and content pushed by the first location information. The pushed content may be stored in the server in advance.

In step S304, the server sends the first push content to the first AR device.

In this embodiment, the method for providing AR content described above is directed to the first AR device, and the server provides customized content for the first AR device. In other embodiments, the server may provide different AR content to multiple AR devices at the same time. Specifically, the server receives the second location information sent by the second AR device and the identifier of the second AR device. The second location information is location information sent by the blank display screen received by the second AR device, where a distance between the second AR device and the blank display screen is less than a distance threshold;

The server sends the second push content to the second AR device according to the second location information and the personal information of the second AR device user.

It can be understood that the server can push different customized content to different AR devices according to information and geographic location of different AR device users at the same time.

The method for providing AR content according to the embodiment of the present invention, the server sends the push content to the AR device according to the personal information and the location information of the user of the AR device, and the AR device displays the device in cooperation with the blank display screen. The push content can provide personalized and targeted content for the AR device user, and meet the different needs of the user, thereby improving the user experience.

Referring to FIG. 4, FIG. 4 is a device for providing AR content according to an embodiment of the present invention. The device 400 includes: a connection module 410, a first receiving module 420, a sending module 430, a second receiving module 440, and a display module 450. . The device is applied to an AR device, and the AR device is an augmented reality device, and may be a realsense mobile phone, an AR glasses (such as Google glass), a HUD (Head-up display), an AR contact lens, or other device capable of realizing augmented reality. .

The connection module 410 is configured to establish a connection with the blank display screen, wherein the distance between the blank display screen and the device is less than a preset threshold.

Specifically, the blank display has a communication function, and when the distance between the blank display and the device is less than a preset distance threshold, the connection module 410 can be connected through wifi, Bluetooth, or other wireless form. In this embodiment, the preset distance threshold is a distance threshold set by the user, and may be greater than or equal to 0 meters and less than or equal to 10 meters. For example, the preset distance threshold may be 1 meter, 2 meters, 5 meters, 8 meters, or other values. It is to be understood that the preset distance threshold may be appropriately reduced or increased according to different application scenarios, and the specific value is not limited in the embodiment of the present invention.

The first receiving module 420 is configured to receive location information sent by the blank display.

Specifically, the blank display screen is in a fixed geographical position, and after the connection module 410 and the blank display screen are connected, the blank display screen sends its own location information to the first receiving module. 420.

The sending module 430 is configured to send the location information and the identifier of the AR device to a server.

The second receiving module 440 is configured to receive the pushed content sent by the server.

The display module 450 is configured to display the push content in cooperation with the blank display.

Specifically, after the second receiving module 440 receives the push content sent by the server, the user cannot directly view the push content on the display module 450, and the user looks at the blank display screen through the display module 450. When you see the push content superimposed on the blank display, you can see a clear display.

As described above, an apparatus for providing AR content according to an embodiment of the present invention receives the push content sent to the second receiving module according to the personal information and the location information of the user of the AR device by the receiving server, and cooperates with the blank display screen. The display of the push content can provide personalized and targeted content for the AR device user, and meet different needs of the user, thereby improving the user experience.

Referring to FIG. 5, FIG. 5 is another apparatus for providing AR content according to an embodiment of the present invention. The apparatus is applied to a server, and the apparatus 500 includes:

The receiving module 510 is configured to receive first location information sent by the first AR device and an identifier of the first AR device, where the first location information is sent by the blank display screen received by the first AR device. Location information, wherein a distance between the first AR device and the blank display screen is less than a preset distance threshold.

Specifically, the first AR device is an augmented reality device, and may be a realsense mobile phone, an AR glasses (such as Google glass), a HUD (Head-up display), an AR contact lens, or other device capable of realizing the augmented reality function. The blank display has a communication function, and when the distance between the blank display and the first AR device is less than a preset distance threshold, the first AR device can be connected by wifi, Bluetooth or other wireless form. And transmitting its own location information to the first AR device, where the location information is first location information. Then, the receiving module 510 receives the first location information sent by the first AR device and the identifier of the first AR device.

In other embodiments, the receiving module 410 is further configured to receive second location information sent by the second AR device and an identifier of the second AR device, where the second location information is received by the second AR device. The second location information sent by the blank display screen, wherein the distance between the second AR device and the blank display screen is less than a preset distance threshold.

The searching module 520 is configured to find, according to the identifier of the first AR device, the personal information of the first AR device user that is input in advance.

In other implementations, the searching module 520 is further configured to: find, according to the identifier of the second AR device, the personal information of the second AR device user that is input in advance.

The storage module 530 is configured to store personal information that the user inputs in advance through the smart terminal or the first AR device (when the first AR device has a data input function).

In this embodiment, the personal information may include a user's age, gender, work, preferences, or other personal characteristics, and the identifier of the first AR device is associated with the personal information.

In other embodiments, the storage module 530 is further configured to store personal information that the user inputs in advance through the smart terminal or the second AR device (when the second AR device has a data input function).

The analyzing module 540 is configured to analyze and determine the first pushed content sent to the first AR device according to the first location information and the personal information of the first AR device user.

In this embodiment, after the searching module 520 finds the personal information of the first AR device user, the analyzing module 540 uses the first location information and the first AR device according to the received information. The personal information of the user analyzes and determines the first push content sent to the first AR device, and the first push content may be an advertisement, a video, a merchant information near the current location, or other according to the first AR device. The personal information of the user and the content pushed by the first location information. The push content may be stored in the storage module 530 in advance.

In other embodiments, the analyzing module is further configured to analyze and determine the second pushed content sent to the second AR device according to the second location information and the personal information of the second AR device user.

The pushing module 550 is configured to send the first pushed content to the first AR device.

In other embodiments, the push module is further configured to send the second push content to the second AR device.

It can be understood that the above-mentioned device for providing AR content can simultaneously provide customized AR content to a plurality of AR devices.

As described above, an apparatus for providing AR content according to an embodiment of the present invention analyzes and determines a push content sent to the AR device according to personal information and location information of an AR device user, and can provide personalizedization for the AR device user. Targeted content that meets the different needs of users and enhances the user experience.

Referring to FIG. 6, FIG. 6 is a schematic structural diagram of an AR device according to an embodiment of the present invention, including: at least one processor 601, a communication interface 602, a user interface 603, and a memory 604, a processor 601, a communication interface 602, and a user. The interface 603 and the memory 604 can be connected by a bus or other means, and the embodiment of the present invention is exemplified by a connection via the bus 605. among them,

The processor 601 can be a general purpose processor, such as a Central Processing Unit (CPU).

Communication interface 602 can be a wired interface (e.g., an Ethernet interface) or a wireless interface (e.g., a cellular network interface or a wireless local area network interface) for communicating with other terminals or websites. In the embodiment of the present invention, the communication interface 602 is specifically configured to recommend the target recommendation object to the user of the terminal.

The user interface 603 may specifically be a touch panel, including a touch screen and a touch screen, for detecting an operation instruction on the touch panel, and the user interface 603 may also be a physical button or a mouse. The user interface 603 can also be a display screen for outputting, displaying images or data.

The memory 604 may include a Volotile Memory, such as a Random Access Memory (RAM); the memory may also include a Non-Volatile Memory, such as a Read-Only Memory (Read-Only). Memory, ROM, Flash Memory, Hard Disk Drive (HDD), or Solid-State Drive (SSD); the memory 604 may also include a combination of the above types of memories. The memory 604 is used to store a set of program codes, and the processor 601 is configured to call the program code stored in the memory 604 to perform the following operations:

Establishing a connection with the blank display screen, wherein the distance between the blank display screen and the AR device is less than a preset distance threshold;

Receiving the location information sent by the blank display screen, and sending the location information and the identifier of the AR device to the server, so that the server searches for the AR device used in advance according to the identifier of the AR device. Personal information of the person, and determining, according to the location information and the personal information of the user of the AR device, the push content sent to the AR device;

Receiving the push content sent by the server to display the push content in cooperation with the blank display screen.

Optionally, the personal information of the AR device user that is input in advance specifically includes: at least one of age, gender, work, and preference of the AR device user.

Referring to FIG. 7, FIG. 7 is a schematic structural diagram of a server according to an embodiment of the present invention. The server of this embodiment includes: at least one processor 701, a communication interface 702, a user interface 703, and a memory 704. The processor 701, the communication interface 702, the user interface 703, and the memory 704 can be connected by using a bus or other manner. Take the connection through the bus 705 as an example. among them,

The processor 701 can be a general purpose processor, such as a Central Processing Unit (CPU).

Communication interface 702 can be a wired interface (e.g., an Ethernet interface) or a wireless interface (e.g., a cellular network interface or a wireless local area network interface) for communicating with other terminals or websites. In the embodiment of the present invention, the communication interface 702 is specifically configured to recommend the target recommendation object to the user of the terminal.

The user interface 703 may specifically be a touch panel, including a touch screen and a touch screen, for detecting an operation instruction on the touch panel, and the user interface 703 may also be a physical button or a mouse. User interface 703 can also be a display screen for outputting, displaying images or data.

The memory 704 may include a volatile memory (Volatile Memory), such as a random access memory (RAM); the memory may also include a non-volatile memory (Non-Volatile Memory), such as a read-only memory (Read-Only). Memory, ROM), Flash Memory, Hard Disk Drive (HDD), or Solid-State Drive (SSD); the memory 704 may also include a combination of the above types of memories. The memory 704 is configured to store a set of program codes, and the processor 701 is configured to call the program code stored in the memory 704 to perform the following operations:

And receiving the first location information sent by the first AR device and the identifier of the first AR device, where the first location information is location information sent by the blank display screen received by the first AR device, where the The distance between an AR device and the blank display screen is less than a preset distance threshold;

Finding personal information of the first AR device user input in advance according to the identifier of the first AR device;

And analyzing and determining the first pushed content sent to the first AR device according to the first location information and the personal information of the first AR device user;

Sending the first push content to the first AR device.

Optionally, the personal information of the first AR device user that is input in advance specifically includes: at least one of age, gender, work, and preference of the first AR device user.

Optionally, receiving the second location information sent by the second AR device and the identifier of the second AR device, where the second location information is location information sent by the blank display screen received by the second AR device The distance between the second AR device and the blank display screen is less than a distance threshold;

Finding personal information of the second AR device user input in advance according to the identifier of the second AR device;

And analyzing and determining the second pushed content sent to the second AR device according to the second location information and the personal information of the second AR device user;

Sending the second push content to the second AR device.

One of ordinary skill in the art can understand that all or part of the process of implementing the foregoing embodiments can be completed by a computer program to instruct related hardware, and the program can be stored in a computer readable storage medium. When executed, the flow of an embodiment of the methods as described above may be included. The storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM), or a random access memory (RAM).

The above disclosure is only a preferred embodiment of the present invention, and of course, the scope of the present invention is not limited thereto, and those skilled in the art can understand all or part of the process of implementing the above embodiments, and according to the present invention. The equivalent changes required are still within the scope of the invention.

Claims

A method for providing AR content, comprising:

The AR device establishes a connection with the blank display screen, wherein the distance between the blank display screen and the AR device is less than a preset distance threshold;

The AR device receives the location information sent by the blank display screen, and sends the location information and the identifier of the AR device to the server, so that the server searches for the pre-entered location according to the identifier of the AR device. Determining personal information of the AR device user, and determining, according to the location information and the personal information of the AR device user, the push content sent to the AR device;

The AR device receives the push content sent by the server to display the push content in cooperation with the blank display screen.
The method according to claim 1, wherein the personal information of the AR device user input in advance specifically comprises at least one of age, gender, work, and preference of the AR device user.
A method for providing AR content, comprising:

The server receives the first location information sent by the first AR device and the identifier of the first AR device, where the first location information is location information sent by the blank display screen received by the first AR device, where The distance between the first AR device and the blank display screen is less than a preset distance threshold;

The server searches for the personal information of the first AR device user that is input in advance according to the identifier of the first AR device;

The server analyzes and determines the first push content sent to the first AR device according to the first location information and the personal information of the first AR device user;

The server sends the first push content to the first AR device.
The method according to claim 3, wherein the personal information of the first AR device user input in advance comprises: at least one of age, gender, work, and preferences of the first AR device user. .
The method of claim 3, wherein the method further comprises:

The server receives the second location information sent by the second AR device and the identifier of the second AR device, where the second location information is location information sent by the blank display screen received by the second AR device, The distance between the second AR device and the blank display screen is less than a distance threshold;

The server searches for the personal information of the second AR device user input in advance according to the identifier of the second AR device;

The server analyzes and determines the second push content sent to the second AR device according to the second location information and the personal information of the second AR device user;

The server sends the second push content to the second AR device.
An apparatus for providing AR content, comprising:

a connection module, configured to establish a connection with the blank display, wherein the distance between the blank display and the AR device is less than a preset threshold;

a first receiving module, configured to receive location information sent by the blank display screen;

a sending module, configured to send the location information and the identifier of the AR device to the server, so that the server searches for the personal information of the AR device user that is input in advance according to the identifier of the AR device, and according to the The location information and the personal information of the user of the AR device determine the push content sent to the AR device;

a second receiving module, configured to receive the push content sent by the server;

a display module configured to display the push content in cooperation with the blank display.
The device according to claim 6, wherein the personal information of the user of the AR device that is input in advance comprises at least one of age, gender, work, and preference of the device user.
An apparatus for providing AR content, comprising:

The receiving module is configured to receive the first location information sent by the first AR device and the identifier of the first AR device, where the first location information is location information sent by the blank display screen received by the first AR device, The distance between the first AR device and the blank display screen is less than a preset distance threshold;

a search module, configured to search for personal information of the first AR device user that is input in advance according to the identifier of the first AR device;

The analyzing module is configured to analyze and determine the first pushed content sent to the first AR device according to the first location information and the personal information of the first AR device user;

And a pushing module, configured to send the first push content to the first AR device.
The device according to claim 8, wherein the personal information of the first AR device user input in advance comprises: at least one of age, gender, work, and preference of the first AR device user. .
The device of claim 8 wherein:

The receiving module is further configured to receive the second location information sent by the second AR device and the identifier of the second AR device, where the second location information is sent by the blank display screen received by the second AR device Position information, wherein a distance between the second AR device and the blank display screen is less than a preset distance threshold;

The searching module is further configured to: find, according to the identifier of the second AR device, the personal information of the second AR device user that is input in advance;

The analyzing module is further configured to analyze and determine the first pushed content sent to the second AR device according to the second location information and the personal information of the second AR device user;

The push module is further configured to send the second push content to the second AR device.
An AR device, comprising: a processor, a memory, a communication interface, and a bus; the processor, the memory, and the communication interface are connected by the bus and complete communication with each other; the memory is stored Executing program code; the processor executing a program corresponding to the executable program code by reading executable program code stored in the memory for executing a method of providing AR content; The method is the method according to any one of claims 1 or 2.
A server, comprising: a processor, a memory, a communication interface, and a bus; the processor, the memory, and the communication interface are connected by the bus and complete communication with each other; the memory storage is Executing program code; the processor running a program corresponding to the executable program code by reading executable program code stored in the memory for performing a method of providing AR content; The method is the method according to any one of claims 3 to 5.