WO2018052276A1 - Method for the targeted delivery of advertising information to mobile network subscribers - Google Patents
Method for the targeted delivery of advertising information to mobile network subscribers Download PDFInfo
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- WO2018052276A1 WO2018052276A1 PCT/MD2016/000006 MD2016000006W WO2018052276A1 WO 2018052276 A1 WO2018052276 A1 WO 2018052276A1 MD 2016000006 W MD2016000006 W MD 2016000006W WO 2018052276 A1 WO2018052276 A1 WO 2018052276A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
- H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/06—Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
Definitions
- the invention relates to methods for the delivery of advertising information in the networks of mobile operators.
- the effectiveness of advertising on all media channels is usually measured by the percentage of response (i.e. what percentage of users who saw an advertising message reacted in a predetermined way to it).
- so-called targeting is used when an advertising message is shown mainly to the audience that is more likely to respond to this message.
- the most effective communication channels with own subscribers are direct operator channels.
- targeting allows you to solve the following problems: reduce the load on the network by reducing the amount of advertising traffic, since messages are sent not massively, but targetedly.
- targeting avoids the negative impact on the loyalty of subscribers - targeted messages meet the needs of subscribers and are not perceived as SPAM.
- a task targeting advertising messages is especially relevant in relation to such a means of direct communication as automatic voice informing, since this channel is the most expensive for the operator (the cost of voice calls is much higher than the cost of SMS, USSD or LBS messages).
- the prototype of the present invention can be considered a method of targeted delivery of advertising information to mobile subscribers, which consists in the automatic playback of pre-recorded voice messages when calling an IVR platform to a subscriber [2]
- a common disadvantage of the known methods is the inability to target advertising messages in accordance with subscriber data received in real time.
- the notification is performed according to a pre-formed list of subscribers without taking into account the current profile of the subscriber (balance of the personal account, availability of connected services, change of location of the subscriber.) All these parameters are constantly changing. Thus, the known methods do not allow you to select the most relevant and appropriate advertising messages.
- the next disadvantage of existing methods is the lack of the ability to activate the advertised services during the call.
- the subscriber is able to obtain information about the advertised services and learn about activation methods. The subscriber needs to remember the activation commands of the advertised services, then disconnect and dial the activation command. This is optional action, additional user effort significantly reduces the effectiveness of the advertising message and adversely affects the effectiveness of the method of delivery of advertising information.
- the objective of the present invention is to provide the ability to target advertising messages in real time and simplify the process of activation of advertised services in order to increase the conversion rate of advertising messages transmitted during automatic outgoing voice information to subscribers of a mobile operator.
- the problem is achieved in that in a method for targeted delivery of advertising information to at least one mobile subscriber, which consists in automatically playing back pre-recorded voice messages when calling an IVR platform to a subscriber, the IVR platform is programmatically configured in such a way that it reproduces the advertising message aimed at the subscriber to a given subscriber based on subscriber data received upon request to the billing subsystem ( ⁇ -platform) immediately at the time of the call, and about gives the subscriber’s response about the need to activate the advertised service, and receiving a response from the subscriber in the form of a DTMF signal activates the advertised service by sending requests to the appropriate operator’s system on behalf of the subscriber, using either MAP USSD requests, or SMS messages, or a call HTTP API on the side of the activated service, or exchange of TCPR packets according to the specification provided by the operator.
- the subscriber receives information about the services relevant to the subscriber at the time of the advertising contact, which increases the likelihood of activating the service.
- the proposed solution can automatically select the best advertising messages for the following data:
- the list is not exhaustive - the targeting options depend on the capabilities of the mobile operator’s systems to transfer data from their platforms to external platforms.
- the essence of the method is as follows.
- the IVR platform upon request to the operator’s billing system, receives data about the subscriber and automatically selects the appropriate voice advertising message, then makes a call to the target subscriber and plays this message. After playing the advertising message aimed at the subscriber, the IVR platform expects the subscriber to respond about the need to activate the advertised service. Having received a response from the subscriber in the form of a DTMF signal, the IVR platform activates the advertised service for the subscriber by sending requests on behalf of the subscriber, in accordance with the service activation scheme configured in the operator’s network, in particular, MAP USSD requests, SMS messages can be used messages calling the HTTP API on the side of the activated service, or any other agreed protocol over TCP / IP.
- the proposed method for the delivery of advertising information can significantly simplify the process of activation of advertised services: the subscriber can activate the advertised service by sending DTMF signals directly during the call received from the IVR platform.
- the IVR platform Upon completion of the command received from the subscriber, the IVR platform sends the subscriber an SMS message about the status of the execution of the command about connecting the service.
- the figure 1 schematically illustrates a phased implementation of the proposed method of targeted delivery of advertising information to subscribers of mobile networks, where:
- IVR platform - a system for selecting and playing advertising information
- the IVR platform is programmatically configured to make outgoing calls to target subscribers to play pre-recorded audio files. Before making a call, the IVR platform checks the subscriber’s MSISDN for compliance with the targeting criteria - makes a request to the billing (IN) platform of the mobile operator for
- b request the current status of the subscriber's balance, the current list of services connected to the subscriber, and other targeting parameters.
- the billing (IN) platform of the mobile operator responds to the IVR platform to request a balance, list of services and other targeting parameters for this MSISDN.
- the IVR platform having received data from the billing (IN) platform, selects the relevant advertising message based on the data about the subscriber and makes an outgoing call to the subscriber.
- the system reproduces to the subscriber an advertising message about the service "Unlimited Internet”.
- Stage 4 The subscriber listens to the advertising message, activates (buys) the service by pressing the key indicated in the information (sending a DTMF signal). Stage 5.
- the IVR platform sends a request to the billing (IN) platform or other operator’s service platform to connect the Unlimited Internet service to this subscriber.
- Step 6 The billing (IN) platform or other service platform of the operator processes the received request and connects the service to the subscriber, then sends a response to the IVR platform about the status of the command.
- Step 7. The IVR platform, by sending SMS notification, informs the subscriber about the successful connection of the service.
- a list of the operator’s MSISDNs for making advertising calls is set, pre-recorded advertising voice messages are loaded, the IVR menu for playing each advertising message is programmed with the ability to navigate through DTMF signals from subscribers, targeting criteria are set.
- .IVR platform is programmatically configured to make calls to the target MSISDN.
- the platform informs the subscriber about the activation status of the service.
- Application of the proposed method can significantly increase the effectiveness of advertising campaigns conducted by mobile operators through their own voice channels, due to the targeted delivery of advertising information and increase the convenience and likelihood of activation of advertised services by subscribers, due to the fact that the subscriber receives information about services that are relevant to the subscriber at the time advertising contact.
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Abstract
The invention relates to methods for delivering advertising information in mobile operator networks. The technical result of the claimed invention is that of allowing real time targeting of advertising messages, and simplifying the process of activating advertised services in order to increase the conversion rate of advertising messages transmitted during automated voice notifications to mobile operator subscribers. The present method for the targeted delivery of advertising information to mobile network subscribers consists in the automatic playback of pre-recorded voice messages during a call from an IVR platform to a subscriber. The IVR platform is programmed so that it plays back an advertising message to a subscriber, which is targeted to the subscriber in question on the basis of data about the subscriber obtained by a request to a billing subsystem (IN platform) directly at the moment when the call is made, and waits for a response from the subscriber requesting activation of the advertised service, and having received the subscriber's response in the form of a DTMF signal, the IVR platform activates the advertised service by sending requests on behalf of the subscriber to the relevant operator system, wherein either MAP USSD requests or SMS messages or HTTP API calls are used on the activated service side, or TCP/IP packet exchange is used, as specified by the operator.
Description
СПОСОБ НАЦЕЛЕННОЙ ДОСТАВКИ РЕКЛАМНОЙ ИНФОРМАЦИИ АБОНЕНТАМ СЕТЕЙ МОБИЛЬНОЙ METHOD OF PURPOSED DELIVERY OF ADVERTISING INFORMATION TO SUBSCRIBERS OF MOBILE NETWORKS
СВЯЗИ COMMUNICATIONS
Изобретение относится к способам доставки рекламной информации в сетях операторов мобильной связи. The invention relates to methods for the delivery of advertising information in the networks of mobile operators.
В целях повышения пользовательской активности и увеличения объемов потребляемых услуг операторы мобильной связи осуществляют маркетинговые мероприятия и используют различные каналы коммуникаций с абонентами - прямые каналы (SMS-рассылки, добавление дополнительной информации к USSD-сообщениям о балансе лицевого счета, автоматическое голосовое информирование) и непрямые каналы (средства массовой информации, наружная реклама). In order to increase user activity and increase the volume of consumed services, mobile operators carry out marketing activities and use various communication channels with subscribers - direct channels (SMS mailings, adding additional information to USSD messages about personal account balances, automatic voice informing) and indirect channels (mass media, outdoor advertising).
Эффективность рекламы на всех медиа каналах обычно измеряют по проценту отклика (т.е. какой процент пользователей, увидевших рекламное сообщение, отреагировал предопределенным образом на него). Для повышения эффективности рекламы в этом смысле используют так называемое таргетирование, когда рекламное сообщение показывается преимущественно той аудитории, которая с большей вероятностью отреагирует на это сообщение. The effectiveness of advertising on all media channels is usually measured by the percentage of response (i.e. what percentage of users who saw an advertising message reacted in a predetermined way to it). In order to increase the effectiveness of advertising, so-called targeting is used when an advertising message is shown mainly to the audience that is more likely to respond to this message.
Наиболее эффективными каналами коммуникации с собственными абонентами являются прямые каналы оператора. Применительно к прямым рекламным каналам операторов связи, таргетирование позволяет решить следующие задачи: снизить нагрузку на сети за счет сокращения объема рекламного трафика, поскольку сообщения отправляются не массово, а адресно. Кроме того, таргетирование позволяет избежать негативного влияния на лояльность абонентов - нацеленные сообщения отвечают потребностям абонентов и не воспринимаются как СПАМ. Задача
таргетирования рекламных сообщений особенно актуальна в отношении такого средства прямой коммуникации, как автоматическое голосовое информирование, поскольку данный канал является наиболее затратным для оператора (себестоимость голосовых вызовов значительно выше себестоимости SMS-, USSD- или LBS-сообщений). The most effective communication channels with own subscribers are direct operator channels. With regard to direct advertising channels of telecom operators, targeting allows you to solve the following problems: reduce the load on the network by reducing the amount of advertising traffic, since messages are sent not massively, but targetedly. In addition, targeting avoids the negative impact on the loyalty of subscribers - targeted messages meet the needs of subscribers and are not perceived as SPAM. A task targeting advertising messages is especially relevant in relation to such a means of direct communication as automatic voice informing, since this channel is the most expensive for the operator (the cost of voice calls is much higher than the cost of SMS, USSD or LBS messages).
Известен способ нацеленной доставки рекламной информации абонентам мобильной связи, в котором автоматическое исходящее голосовое информирование производится по заранее сформированному списку абонентов без учета актуального профиля абонента [1] There is a method of targeted delivery of advertising information to mobile subscribers, in which automatic outgoing voice information is performed according to a pre-formed list of subscribers without taking into account the current profile of the subscriber [1]
Прототипом предлагаемого изобретения можно считать способ нацеленной доставки рекламной информации абонентам мобильной связи, заключающийся в автоматическом воспроизведении предварительно записанных голосовых сообщений при звонке IVR-платформы абоненту [2] The prototype of the present invention can be considered a method of targeted delivery of advertising information to mobile subscribers, which consists in the automatic playback of pre-recorded voice messages when calling an IVR platform to a subscriber [2]
Общим недостатком известных способов является отсутствие возможности нацеливания рекламных сообщений в соответствии с данными об абоненте, получаемыми в режиме реального времени. В описанных выше известных способах оповещение производится по заранее сформированному списку абонентов без учета актуального профиля абонента (состояния баланса лицевого счета, наличия подключенных услуг, изменения местоположения абонента.) Все эти параметры меняются постоянно. Таким образом, известные способы не позволяют подбирать наиболее актуальные и подходящие рекламные сообщения. A common disadvantage of the known methods is the inability to target advertising messages in accordance with subscriber data received in real time. In the known methods described above, the notification is performed according to a pre-formed list of subscribers without taking into account the current profile of the subscriber (balance of the personal account, availability of connected services, change of location of the subscriber.) All these parameters are constantly changing. Thus, the known methods do not allow you to select the most relevant and appropriate advertising messages.
Следующим недостатком существующих способов является отсутствие возможности активации рекламируемых услуг в процессе звонка. В известных способах абонент имеет возможность получить информацию о рекламируемых услугах и узнать о способах активации. Абоненту необходимо запомнить команды активации рекламируемых услуг, затем разорвать соединение и набрать команду активации. Это дополнительное
действие, дополнительное усилие пользователя существенно снижает эффективность рекламного сообщения и негативно сказывается на эффективности способа доставки рекламной информации. The next disadvantage of existing methods is the lack of the ability to activate the advertised services during the call. In known methods, the subscriber is able to obtain information about the advertised services and learn about activation methods. The subscriber needs to remember the activation commands of the advertised services, then disconnect and dial the activation command. This is optional action, additional user effort significantly reduces the effectiveness of the advertising message and adversely affects the effectiveness of the method of delivery of advertising information.
Задачей настоящего изобретения является обеспечение возможности нацеливания рекламных сообщений в режиме реального времени и упрощение процесса активации рекламируемых услуг в целях увеличения уровня конверсии рекламных сообщений, передаваемых при автоматическом исходящем голосовом информировании абонентов оператора мобильной связи. The objective of the present invention is to provide the ability to target advertising messages in real time and simplify the process of activation of advertised services in order to increase the conversion rate of advertising messages transmitted during automatic outgoing voice information to subscribers of a mobile operator.
Поставленная задача достигается тем, что в способе нацеленной доставки рекламной информации как минимум одному абоненту мобильной связи, заключающемся в автоматическом воспроизведении предварительно записанных голосовых сообщений при звонке IVR-платформы абоненту, IVR- платформу программно настраивают таким образом, что она воспроизводит абоненту рекламное сообщение, нацеленное на данного абонента на основании данных об абоненте, полученных по запросу к подсистеме биллинга (ΙΝ-платформе) непосредственно в момент совершения вызова, и ожидает ответа абонента о необходимости активировать рекламируемую услугу, и получив от абонента ответ в виде DTMF-сигнала производит активацию рекламируемой услуги путем отправки на соответствующую систему оператора запросов от имени абонента, при этом используют или MAP USSD-запросы, или SMS-сообщения, или вызов HTTP API на стороне активируемого сервиса, или обмен ТСРЯР пакетами согласно предоставленной оператором спецификации. The problem is achieved in that in a method for targeted delivery of advertising information to at least one mobile subscriber, which consists in automatically playing back pre-recorded voice messages when calling an IVR platform to a subscriber, the IVR platform is programmatically configured in such a way that it reproduces the advertising message aimed at the subscriber to a given subscriber based on subscriber data received upon request to the billing subsystem (ΙΝ-platform) immediately at the time of the call, and about gives the subscriber’s response about the need to activate the advertised service, and receiving a response from the subscriber in the form of a DTMF signal activates the advertised service by sending requests to the appropriate operator’s system on behalf of the subscriber, using either MAP USSD requests, or SMS messages, or a call HTTP API on the side of the activated service, or exchange of TCPR packets according to the specification provided by the operator.
Таким образом, абонент получает информацию об услугах, актуальных для абонента в момент рекламного контакта, что повышает вероятность активации услуги. Thus, the subscriber receives information about the services relevant to the subscriber at the time of the advertising contact, which increases the likelihood of activating the service.
з
. Например, предлагаемое решение может автоматически подбирать оптимальные рекламные сообщения по следующим данным:s . For example, the proposed solution can automatically select the best advertising messages for the following data:
Список не является исчерпывающим - возможности нацеливания зависят от возможностей систем оператора мобильной связи передавать данные со своих платформ на внешние платформы. The list is not exhaustive - the targeting options depend on the capabilities of the mobile operator’s systems to transfer data from their platforms to external platforms.
Сущность способа заключается в следующем. IVR-платформа по запросу в биллинговую систему оператора получает данные об абоненте и автоматически подбирает подходящее голосовое рекламное сообщение, затем совершает звонок целевому абоненту и воспроизводит данное сообщение. После воспроизведения рекламного сообщения, нацеленного на абонента, IVR-платформа ожидает ответа абонента о необходимости активировать рекламируемый сервис. Получив от абонента ответ в виде DTMF-сигнала, IVR-платформа производит активацию рекламируемого сервиса для абонента путем отправки запросов от имени абонента, в соответствии с настроенной в сети оператора схемой активации сервиса, в частности, могут быть использованы MAP USSD-запросы, SMS-сообщения, вызов HTTP API на
стороне активируемого сервиса, или любой другой согласованный протокол поверх TCP/IP. Таким образом, предлагаемый способ доставки рекламной информации позволяет существенно упростить процесс активации рекламируемых сервисов: абонент может произвести активацию рекламируемого сервиса путем отправки DTMF-сигналов непосредственно в процессе принятого от IVR-платформы звонка. The essence of the method is as follows. The IVR platform, upon request to the operator’s billing system, receives data about the subscriber and automatically selects the appropriate voice advertising message, then makes a call to the target subscriber and plays this message. After playing the advertising message aimed at the subscriber, the IVR platform expects the subscriber to respond about the need to activate the advertised service. Having received a response from the subscriber in the form of a DTMF signal, the IVR platform activates the advertised service for the subscriber by sending requests on behalf of the subscriber, in accordance with the service activation scheme configured in the operator’s network, in particular, MAP USSD requests, SMS messages can be used messages calling the HTTP API on the side of the activated service, or any other agreed protocol over TCP / IP. Thus, the proposed method for the delivery of advertising information can significantly simplify the process of activation of advertised services: the subscriber can activate the advertised service by sending DTMF signals directly during the call received from the IVR platform.
По факту выполнения команды, полученной от абонента, IVR-платформа направляет абоненту SMS-сообщение о статусе выполнения команды о подключении сервиса. Upon completion of the command received from the subscriber, the IVR platform sends the subscriber an SMS message about the status of the execution of the command about connecting the service.
В процессе реализации способа применяют традиционные для мобильной связи, широко описанные в специальной литературе и хорошо известные для специалистов в данной области техники технические и программные средства. In the process of implementing the method, traditional mobile communications are used, widely described in the specialized literature and well-known to specialists in this field of technology, hardware and software.
На фигуре 1 схематично проиллюстрировано поэтапное осуществление предложенного способа нацеленной доставки рекламной информации абонентам сетей мобильной связи, где: The figure 1 schematically illustrates a phased implementation of the proposed method of targeted delivery of advertising information to subscribers of mobile networks, where:
А - мобильный телефон Абонента; A - the mobile phone of the Subscriber;
MSC - коммутатор оператора мобильной связи; MSC - the switch of the mobile operator;
IN платформа - Intelligent Network платформа IN platform - Intelligent Network platform
IVR-платформа - система подбора и проигрывания рекламной информации IVR platform - a system for selecting and playing advertising information
Поэтапное осуществление предложенного способа нацеленной доставки рекламной информации абонентам сетей мобильной связи. The phased implementation of the proposed method of targeted delivery of advertising information to subscribers of mobile networks.
Этап 1. IVR-платформа программно настраивается на совершение исходящих звонков целевым абонентам для воспроизведения предварительно записанных аудио-файлов. Перед совершением вызова IVR-платформа проверяет MSISDN абонента на соответствие критериям нацеливания - совершает запрос в биллинговую (IN) платформу мобильного оператора для Stage 1. The IVR platform is programmatically configured to make outgoing calls to target subscribers to play pre-recorded audio files. Before making a call, the IVR platform checks the subscriber’s MSISDN for compliance with the targeting criteria - makes a request to the billing (IN) platform of the mobile operator for
б
запроса текущего состояния баланса абонента, актуального списка подключенных у абонента услуг и других параметров нацеливания. b request the current status of the subscriber's balance, the current list of services connected to the subscriber, and other targeting parameters.
Этап 2. Биллинговая (IN) платформа мобильного оператора отвечает IVR- платформе на запрос баланса, списка услуг и других параметров нацеливания по данному MSISDN. Stage 2. The billing (IN) platform of the mobile operator responds to the IVR platform to request a balance, list of services and other targeting parameters for this MSISDN.
Этап 3. IVR-платформа, получив данные от биллинговой (IN) платформы, подбирает релевантное рекламное сообщение на основе данных об абоненте и совершает исходящий вызов на абонента. Пример: У абонента баланс более 3$, услуга «Безлимитный интернет» стоимостью 2$ не подключена. Система воспроизводит абоненту рекламное сообщение об услуге «Безлимитный интернет». Stage 3. The IVR platform, having received data from the billing (IN) platform, selects the relevant advertising message based on the data about the subscriber and makes an outgoing call to the subscriber. Example: A subscriber has a balance of more than $ 3, the Unlimited Internet service worth $ 2 is not connected. The system reproduces to the subscriber an advertising message about the service "Unlimited Internet".
Этап 4. Абонент прослушивает рекламное сообщение, активирует (покупает) сервис, нажав указанную в информации клавишу (отправив DTMF-сигнал). Этап 5. IVR-платформа отправляет запрос в биллинговую (IN) платформу или другую сервисную платформу оператора для подключения данному абоненту услуги «Безлимитный интернет». Stage 4. The subscriber listens to the advertising message, activates (buys) the service by pressing the key indicated in the information (sending a DTMF signal). Stage 5. The IVR platform sends a request to the billing (IN) platform or other operator’s service platform to connect the Unlimited Internet service to this subscriber.
Этап 6. Биллинговая (IN) платформа или другая сервисная платформа оператора обрабатывает полученный запрос и подключает услугу абоненту, далее отправляет ответ на IVR-платформу о статусе выполнения команды. Этап 7. IVR-платформа посредством отправки SMS-нотификации сообщает абоненту информацию об успешном подключении сервиса. Step 6. The billing (IN) platform or other service platform of the operator processes the received request and connects the service to the subscriber, then sends a response to the IVR platform about the status of the command. Step 7. The IVR platform, by sending SMS notification, informs the subscriber about the successful connection of the service.
Пример конкретного выполнения предлагаемого способа. An example of a specific implementation of the proposed method.
Условие: на IVR-платформе задан перечень MSISDN абонентов оператора для совершения им рекламных звонков, загружены предварительно записанные рекламные голосовые сообщения, запрограммированы IVR- меню воспроизведения каждого рекламного сообщения с возможностью навигации посредством DTMF-сигналов от абонентов, заданы критерии таргетинга.
1. .IVR-платформа программно настраивается на совершение звонков целевым MSISDN. Prerequisite: on the IVR platform, a list of the operator’s MSISDNs for making advertising calls is set, pre-recorded advertising voice messages are loaded, the IVR menu for playing each advertising message is programmed with the ability to navigate through DTMF signals from subscribers, targeting criteria are set. 1. .IVR platform is programmatically configured to make calls to the target MSISDN.
2. Предположим, баланс абонента равен 3$, у абонента не подключена целевая услуга «Безлимитный интернет» за 2$. Для данных абонентов задано условие: воспроизводить рекламу услуги «Безлимитный интернет». 2. Suppose the subscriber’s balance is $ 3, the subscriber’s target service “Unlimited Internet” for $ 2 is not connected. The following condition has been set for these subscribers: to play advertising for the Unlimited Internet service.
3. Платформа совершает исходящий звонок абоненту. Абонент прослушивает голосовое сообщение: «Уважаемый абонент! Предлагаем вам услугу «Безлимитный интернет» по беспрецедентно низкой цене 2$. Для активации нажмите 1» 3. The platform makes an outgoing call to the subscriber. The subscriber listens to the voice message: “Dear subscriber! We offer you the service "Unlimited Internet" at an unprecedented low price of $ 2. To activate, click 1 »
4. Абонент нажимает 1 , IVR-платформа отправляет оператору команду на активацию услуги «Безлимитный интернет» для данного MSISDN. Услуга активируется. 4. The subscriber presses 1, the IVR platform sends the operator a command to activate the service "Unlimited Internet" for this MSISDN. The service is activated.
5. Платформа информирует абонента о статусе активации услуги. 5. The platform informs the subscriber about the activation status of the service.
Применение предлагаемого способа может существенно повысить эффективность рекламных кампаний, проводимых операторами мобильной связи посредством собственных голосовых каналов, за счет нацеленной доставки рекламной информации и повышения удобства и вероятности активации рекламируемых услуг абонентами, за счет того что абонент получает информацию об услугах, актуальных для абонента в момент рекламного контакта. Application of the proposed method can significantly increase the effectiveness of advertising campaigns conducted by mobile operators through their own voice channels, due to the targeted delivery of advertising information and increase the convenience and likelihood of activation of advertised services by subscribers, due to the fact that the subscriber receives information about services that are relevant to the subscriber at the time advertising contact.
Источники информации: Information sources:
[1] US 8363819 [1] US 8363819
[2] US 8917859
[2] US 8917859
Claims
1. Способ нацеленной доставки рекламной информации абонентам сетей мобильной связи, заключающийся в автоматическом воспроизведении предварительно записанных голосовых сообщений при звонке IVR- платформы абоненту, отличающийся тем, что IVR-платформу программно настраивают таким образом, что она воспроизводит абоненту рекламное сообщение, нацеленное на данного абонента на основании данных об абоненте, полученных по запросу к подсистеме биллинга (ΙΝ-платформе) непосредственно в момент совершения вызова, и ожидает ответа абонента о необходимости активировать рекламируемую услугу, и получив от абонента ответ в виде DTMF-сигнала производит активацию рекламируемой услуги путем отправки на соответствующую систему оператора запросов от имени абонента, при этом используют или MAP USSD-запросы, или SMS- сообщения, или вызов HTTP API на стороне активируемого сервиса, или обмен TCP/IP пакетами согласно предоставленной оператором спецификации.
1. A method for the targeted delivery of advertising information to subscribers of mobile networks, which consists in automatically playing back pre-recorded voice messages when calling an IVR platform to a subscriber, characterized in that the IVR platform is programmatically configured in such a way that it reproduces a subscription to the subscriber aimed at that subscriber based on the data about the subscriber received upon request to the billing subsystem (ΙΝ-platform) immediately at the time of the call, and awaits the subscriber’s response about the need the ability to activate the advertised service, and having received a response from the subscriber in the form of a DTMF signal, the advertised service is activated by sending requests to the appropriate operator’s system on behalf of the subscriber, using either MAP USSD requests, SMS messages, or an HTTP API call on the side activated service, or exchange of TCP / IP packets according to the specification provided by the operator.
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MDS20160104 | 2016-09-14 | ||
MDS20160104A MD1334Y (en) | 2016-09-14 | 2016-09-14 | Method for targeted delivery of advertising information to mobile communication subscriber with the possibility to immediately activate the advertised service |
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RU2342797C1 (en) * | 2007-04-17 | 2008-12-27 | Общество с ограниченной ответственностью "Мобильные ответы" | Method of guidance of services of service centre in communication system and device for its realisation |
US20120027197A1 (en) * | 2010-07-27 | 2012-02-02 | Zgardovski Stanislav V | Collaboration System and Method |
RU2459256C2 (en) * | 2010-11-10 | 2012-08-20 | Общество С Ограниченной Ответственностью "Аилайн Кэмьюникейшнс Снг" | Method of displaying advertisement and system for realising said method |
RU2481710C2 (en) * | 2003-07-10 | 2013-05-10 | Ари КАН | Method of providing services or conducting transactions in telephone system and telephone system |
US8917859B1 (en) * | 2013-07-30 | 2014-12-23 | Cellco Partnership | Outbound dialing solutions for MPS IVR |
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EA011900B1 (en) * | 2007-01-10 | 2009-06-30 | Общество С Ограниченной Ответственностью "Суперфон" | Method for automatically distributing advertising messages and system therefor |
BR112013009413A2 (en) * | 2010-11-10 | 2016-08-02 | Ltd Liability Company Eyeline Comm Cis | method of delivery of an advertisement and system of execution thereof |
RU2461879C1 (en) * | 2011-04-29 | 2012-09-20 | Общество С Ограниченной Ответственностью "Мералабс" | Method of delivering measured advertising and/or information to subscriber through information and communication networks and system for realising said method |
EA034894B1 (en) * | 2016-03-16 | 2020-04-02 | Георгий КАРАГЯУР | Method for the targeted delivery of advertising information to mobile communication subscribers |
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2016
- 2016-09-14 MD MDS20160104A patent/MD1334Y/en not_active IP Right Cessation
- 2016-10-17 WO PCT/MD2016/000006 patent/WO2018052276A1/en active Application Filing
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RU2481710C2 (en) * | 2003-07-10 | 2013-05-10 | Ари КАН | Method of providing services or conducting transactions in telephone system and telephone system |
RU2342797C1 (en) * | 2007-04-17 | 2008-12-27 | Общество с ограниченной ответственностью "Мобильные ответы" | Method of guidance of services of service centre in communication system and device for its realisation |
US20120027197A1 (en) * | 2010-07-27 | 2012-02-02 | Zgardovski Stanislav V | Collaboration System and Method |
RU2459256C2 (en) * | 2010-11-10 | 2012-08-20 | Общество С Ограниченной Ответственностью "Аилайн Кэмьюникейшнс Снг" | Method of displaying advertisement and system for realising said method |
US8917859B1 (en) * | 2013-07-30 | 2014-12-23 | Cellco Partnership | Outbound dialing solutions for MPS IVR |
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MD1334Y (en) | 2019-04-30 |
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