WO2018027640A1 - Method for feeding back usage data for advertisement pushing technology, and pushing system - Google Patents
Method for feeding back usage data for advertisement pushing technology, and pushing system Download PDFInfo
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- the invention belongs to the field of the Internet, and in particular relates to a data feedback method and a push system for an advertisement push technology.
- the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
- core technologies such as CDMA underlying technology
- market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
- the embodiment of the invention provides a data feedback method for using an advertisement push technology, and aims to provide a product type that ranks the top three by counting the number of product types viewed by the user, and the category to which the product belongs.
- the price range pushes advertisements to users to make the advertisements more accurate.
- the users can obtain the advertisement information that meets the user's consumption habits and consumption ability in time, and also facilitates the timely and effective collection of relevant technologies by the manufacturer.
- the present invention is implemented as follows: a data feedback method using an advertisement push technique, comprising the following steps:
- the advertisement is pushed according to the price tag of the type tag and the type tag, and the technical use data is sent to the data collection end preset by the manufacturer.
- the embodiment of the invention further provides a push system, comprising:
- a recording unit for recording the type label and price of the item matching
- a statistical unit configured to count the top three type tags of the number of types of tag types matched by the user, and the price range of the type tag;
- a push unit wherein the input end is respectively connected to the statistical unit and the output end of the detecting unit, and is configured to push an advertisement according to the price tag of the type tag and the type tag;
- the technical data collection unit has an input end connected to the output end of the push unit, and is configured to send technical use data to a data collection end preset by the manufacturer.
- the invention pushes the advertisement to the user by counting the product type of the top three product types of the user browsing the number of product types, and the price range to which the product belongs, so that the advertisement delivery is more accurate, and the user can timely obtain the consumption habit and consumption ability according to the user. Advertising information can also facilitate the timely and effective collection of relevant technologies by manufacturers.
- FIG. 1 is a schematic flowchart of a data feedback method using an advertisement push technology according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
- FIG. 1 is a schematic flowchart of a data feedback method for an advertisement push technology according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 the type tag and the price of the item matching are recorded.
- step S101 the type tag of the top three and the price range of the type tag of the type of the type tag matched by the user are counted.
- the user browses the top three types of product types as 'health products', the price range is 200 ⁇ 300, 'fitness equipment', the price range is 1000 ⁇ 1500, 'outdoor hiking shoes', the price range is 700 ⁇ 800.
- step S102 the advertisement is pushed according to the price tag of the type tag and the type tag, and the technical use data is sent to the data collection end preset by the manufacturer.
- the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
- the invention pushes the advertisement to the user by counting the product type of the top three product types of the user browsing the number of product types, and the price range to which the product belongs, so that the advertisement delivery is more accurate, and the user can timely obtain the consumption habit and consumption ability according to the user. Advertising information can also facilitate the timely and effective collection of relevant technologies by manufacturers.
- FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention, where the push system includes:
- a recording unit 21 configured to record a type label and a price of the item matching
- the statistic unit 22 is configured to count the top three type tags of the number of type tags matched by the user to browse the product and the price range of the type tag;
- a pushing unit 23 wherein the input end is respectively connected to the statistical unit and the detecting unit output end, and is configured to push an advertisement according to the price tag of the type tag and the type tag;
- the technical data collection unit 24 has an input end connected to the output end of the push unit 23 for transmitting technical use data to a data collection end preset by the manufacturer.
- the working principle is: the recording unit 21 records the type tag and the price of the product matching; the statistical unit 22 counts the top three type tags of the type of the type tag matching the user to browse the product and the price range of the type tag; the pushing unit 23, according to The type tag and the price range of the type tag push the advertisement, and at the same time, the technical data collection unit 24 sends the technical use data to the data collection end preset by the manufacturer.
- the invention pushes the advertisement to the user by counting the product type of the top three product types of the user browsing the number of product types, and the price range to which the product belongs, so that the advertisement delivery is more accurate, and the user can timely obtain the consumption habit and consumption ability according to the user. Advertising information can also facilitate the timely and effective collection of relevant technologies by manufacturers.
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Abstract
The present invention relates to the field of Internet, and provides a method for feeding back usage data for advertisement pushing technology, and a pushing system. The method comprises: recording type tags and prices matching commodities; collecting statistics about type tags matching the top three commodities the type tags of which are most frequently viewed by a user, and price intervals corresponding to the type tags; and pushing an advertisement according to the type tags and the price intervals corresponding to the type tags, and sending technology usage data to a data acquisition end preset by a manufacturer. By collecting statistics about the top three commodity types which are most frequently viewed by a user, and price intervals corresponding to the commodities, and accordingly pushing an advertisement to a user, the present invention implements more accurate advertisement delivery and also allows a user to obtain advertisement information conforming to the user's consumption habits and ability in time; in addition, the manufacturer can also conveniently and effectively acquire a use state of the related technology in time.
Description
本发明属于互联网领域，尤其是涉及一种广告推送技术的使用数据反馈方法以及推送系统。 The invention belongs to the field of the Internet, and in particular relates to a data feedback method and a push system for an advertisement push technology.
现在企业申请的专利数量越来越多，而且将专利用在市场上、产品中的情形也越来越多。 Nowadays, the number of patents applied by enterprises is increasing, and the use of patents in the market and products is increasing.
根据国家知识产权的数据库显示， OPPO公司 在2014年申请的发明专利数为938个，而同期 的腾讯公司
的发明专利数为1447个。这两家公司的发明中，有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级，比如小米公司等。 According to the national intellectual property database, OPPO applied for 938 invention patents in 2014, while Tencent Company of the same period
The number of invention patents was 1,447. Among the inventions of the two companies, about 80% of the total number of invention patents related to user experience and direct user operations. Of course, similar patent applications, including other companies based on user experience, are also of a large order of magnitude, such as Xiaomi.
考虑到技术使用的同时，专利的申请过程和授权后的维护过程都会产生人力、财力上的成本：如答复审查意见、缴纳授权费等，对于核心技术（如：CDMA的底层技术）或市场认同度比较高的技术（如：滑动解锁）而言，那么相关成本就可以忽略不计，对于这些技术的投入是值得的，但这类技术毕竟是少数，更多的技术经过市场验证后，其实并不能触及用户的痛点或痒点，而对这些技术的专利投入，就容易造成成本的浪费。
Considering the use of technology, the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification. For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
所以需要有一种方法能够通过实在的数据，及时评估相关技术的市场接受度或价值，同时，为了使得本人的上一个申请《根据价格及标签推送广告的方法和推送系统》中的相关技术得到及时评估，特提出一种技术使用数据的采集/发送的方法。
Therefore, there is a need to have a way to timely assess the market acceptance or value of related technologies through real data, and at the same time, in order to make the relevant technology in my previous application "Method and Push System for Pushing Advertisements According to Price and Label" get timely Evaluation, a method of collecting/sending data using technology is proposed.
本发明实施例提供了一种广告推送技术的使用数据反馈方法，目的在于针对于广告投放不精确的情况，提供一种通过统计用户浏览商品类型次数排名前三的商品类型，及该商品所属的价格区间，向用户推送广告，使广告投放更加精确，同时也使用户能及时获得符合用户消费习惯及消费能力的广告信息，同时也可以方便厂家及时有效的采集相关技术的使用情况。
The embodiment of the invention provides a data feedback method for using an advertisement push technology, and aims to provide a product type that ranks the top three by counting the number of product types viewed by the user, and the category to which the product belongs. The price range pushes advertisements to users to make the advertisements more accurate. At the same time, the users can obtain the advertisement information that meets the user's consumption habits and consumption ability in time, and also facilitates the timely and effective collection of relevant technologies by the manufacturer.
本发明是这样实现的：一种广告推送技术的使用数据反馈方法，包括以下步骤： The present invention is implemented as follows: a data feedback method using an advertisement push technique, comprising the following steps:
记录商品匹配的类型标签及价格； Record the type label and price of the item matching;
统计用户浏览商品匹配的类型标签次数排名前三的类型标签及该类型标签的价格区间； The type tag of the top three and the price range of the type tag of the type of the number of the type tags that the user browses for the product;
根据所述类型标签及所述类型标签的价格区间推送广告，并向厂家预设的数据采集端发送技术使用数据。
The advertisement is pushed according to the price tag of the type tag and the type tag, and the technical use data is sent to the data collection end preset by the manufacturer.
本发明实施例还提供了一种推送系统，包括： The embodiment of the invention further provides a push system, comprising:
记录单元，检测单元，推送单元，技术数据采集单元，其中: Recording unit, detecting unit, pushing unit, technical data collecting unit, wherein:
记录单元，用于记录商品匹配的类型标签及价格； a recording unit for recording the type label and price of the item matching;
统计单元，用于统计用户浏览商品匹配的类型标签次数排名前三的类型标签及该类型标签的价格区间； A statistical unit, configured to count the top three type tags of the number of types of tag types matched by the user, and the price range of the type tag;
推送单元，其输入端分别与所述统计单元及所述检测单元输出端连接，用于根据所述类型标签及所述类型标签的价格区间推送广告；
a push unit, wherein the input end is respectively connected to the statistical unit and the output end of the detecting unit, and is configured to push an advertisement according to the price tag of the type tag and the type tag;
技术数据采集单元，其输入端与所述推送单元的输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
The technical data collection unit has an input end connected to the output end of the push unit, and is configured to send technical use data to a data collection end preset by the manufacturer.
本发明通过统计用户浏览商品类型次数排名前三的商品类型，及该商品所属的价格区间，向用户推送广告，使广告投放更加精确，同时也使用户能及时获得符合用户消费习惯及消费能力的广告信息，同时也可以方便厂家及时有效的采集相关技术的使用情况。
The invention pushes the advertisement to the user by counting the product type of the top three product types of the user browsing the number of product types, and the price range to which the product belongs, so that the advertisement delivery is more accurate, and the user can timely obtain the consumption habit and consumption ability according to the user. Advertising information can also facilitate the timely and effective collection of relevant technologies by manufacturers.
图1是本发明实施例提供的一种广告推送技术的使用数据反馈方法的流程示意图； FIG. 1 is a schematic flowchart of a data feedback method using an advertisement push technology according to an embodiment of the present invention; FIG.
图2是本发明实施例提供的推送系统的结构示意图。 FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图1是发明实施例提供的一种广告推送技术的使用数据反馈方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
FIG. 1 is a schematic flowchart of a data feedback method for an advertisement push technology according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤S100中，记录商品匹配的类型标签及价格。 In step S100, the type tag and the price of the item matching are recorded.
在步骤S101中，统计用户浏览商品匹配的类型标签次数排名前三的类型标签及该类型标签的价格区间。 In step S101, the type tag of the top three and the price range of the type tag of the type of the type tag matched by the user are counted.
在本实用例中，用户浏览商品类型前三类型标签分别为'保健用品'，价格区间为200~300，'健身器材'，价格区间为1000~1500，'户外登山鞋'，价格区间为700~800。
In this application example, the user browses the top three types of product types as 'health products', the price range is 200~300, 'fitness equipment', the price range is 1000~1500, 'outdoor hiking shoes', the price range is 700 ~800.
在步骤S102中，根据所述类型标签及所述类型标签的价格区间推送广告,并向厂家预设的数据采集端发送技术使用数据。
In step S102, the advertisement is pushed according to the price tag of the type tag and the type tag, and the technical use data is sent to the data collection end preset by the manufacturer.
根据上述'保健用品'，'健身器材'，'户外登山鞋'及其对应的价格区间推送广告。 According to the above-mentioned 'health products', 'fitness equipment', 'outdoor hiking shoes' and their corresponding price range push ads.
所述技术使用数据为用户使用该技术的数据，即所述方法走完前几个步骤时产生的数据，所述数据包括用户使用该技术的次数（如在一定时间内是第几次使用该技术）；使用该技术的具体时间点；使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值，并根据所述反馈更好的改进技术的数据。
The technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
本发明通过统计用户浏览商品类型次数排名前三的商品类型，及该商品所属的价格区间，向用户推送广告，使广告投放更加精确，同时也使用户能及时获得符合用户消费习惯及消费能力的广告信息，同时也可以方便厂家及时有效的采集相关技术的使用情况。
The invention pushes the advertisement to the user by counting the product type of the top three product types of the user browsing the number of product types, and the price range to which the product belongs, so that the advertisement delivery is more accurate, and the user can timely obtain the consumption habit and consumption ability according to the user. Advertising information can also facilitate the timely and effective collection of relevant technologies by manufacturers.
图2是本发明实施例提供的一种推送系统的结构示意图，该推送系统包括： 2 is a schematic structural diagram of a push system according to an embodiment of the present invention, where the push system includes:
记录单元21，检测单元22，推送单元23，技术数据采集单元24，其中： Recording unit 21, detecting unit 22, pushing unit 23, technical data collecting unit 24, wherein:
记录单元21，用于记录商品匹配的类型标签及价格； a recording unit 21, configured to record a type label and a price of the item matching;
统计单元22，用于统计用户浏览商品匹配的类型标签次数排名前三的类型标签及该类型标签的价格区间； The statistic unit 22 is configured to count the top three type tags of the number of type tags matched by the user to browse the product and the price range of the type tag;
推送单元23，其输入端分别与所述统计单元及所述检测单元输出端连接，用于根据所述类型标签及所述类型标签的价格区间推送广告；
a pushing unit 23, wherein the input end is respectively connected to the statistical unit and the detecting unit output end, and is configured to push an advertisement according to the price tag of the type tag and the type tag;
技术数据采集单元24，其输入端与所述推送单元23的输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
The technical data collection unit 24 has an input end connected to the output end of the push unit 23 for transmitting technical use data to a data collection end preset by the manufacturer.
其工作原理是：记录单元21，记录商品匹配的类型标签及价格；统计单元22，统计用户浏览商品匹配的类型标签次数排名前三的类型标签及该类型标签的价格区间；推送单元23，根据所述类型标签及所述类型标签的价格区间推送广告,同时，技术数据采集单元24向厂家预设的数据采集端发送技术使用数据。
The working principle is: the recording unit 21 records the type tag and the price of the product matching; the statistical unit 22 counts the top three type tags of the type of the type tag matching the user to browse the product and the price range of the type tag; the pushing unit 23, according to The type tag and the price range of the type tag push the advertisement, and at the same time, the technical data collection unit 24 sends the technical use data to the data collection end preset by the manufacturer.
本发明通过统计用户浏览商品类型次数排名前三的商品类型，及该商品所属的价格区间，向用户推送广告，使广告投放更加精确，同时也使用户能及时获得符合用户消费习惯及消费能力的广告信息，同时也可以方便厂家及时有效的采集相关技术的使用情况。
The invention pushes the advertisement to the user by counting the product type of the top three product types of the user browsing the number of product types, and the price range to which the product belongs, so that the advertisement delivery is more accurate, and the user can timely obtain the consumption habit and consumption ability according to the user. Advertising information can also facilitate the timely and effective collection of relevant technologies by manufacturers.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种广告推送技术的使用数据反馈方法，其特征在于，所述方法包括如下步骤： A data feedback method for using an advertisement push technique, characterized in that the method comprises the following steps:记录商品匹配的类型标签及价格；Record the type label and price of the item matching;统计用户浏览商品匹配的类型标签次数排名前三的类型标签及该类型标签的价格区间；The type tag of the top three and the price range of the type tag of the type of the number of the type tags that the user browses for the product;根据所述类型标签及所述类型标签的价格区间推送广告，并向厂家预设的数据采集端发送技术使用数据。The advertisement is pushed according to the price tag of the type tag and the type tag, and the technical use data is sent to the data collection end preset by the manufacturer.
- 一种推送系统，其特征在于，所述推送系统包括：A push system, characterized in that the push system comprises:记录单元，检测单元，推送单元，技术数据采集单元，其中:Recording unit, detecting unit, pushing unit, technical data collecting unit, wherein:记录单元，用于记录商品匹配的类型标签及价格；a recording unit for recording the type label and price of the item matching;统计单元，用于统计用户浏览商品匹配的类型标签次数排名前三的类型标签及该类型标签的价格区间；A statistical unit, configured to count the top three type tags of the number of types of tag types matched by the user, and the price range of the type tag;推送单元，其输入端分别与所述统计单元及所述检测单元输出端连接，用于根据所述类型标签及所述类型标签的价格区间推送广告；a push unit, wherein the input end is respectively connected to the statistical unit and the output end of the detecting unit, and is configured to push an advertisement according to the price tag of the type tag and the type tag;技术数据采集单元，其输入端与所述推送单元的输出端连接，用于向厂家预设的数据采集端发送技术使用数据。The technical data collection unit has an input end connected to the output end of the push unit, and is configured to send technical use data to a data collection end preset by the manufacturer.
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| PCT/CN2016/094297 WO2018027640A1 (en) | 2016-08-10 | 2016-08-10 | Method for feeding back usage data for advertisement pushing technology, and pushing system |
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| CN101504751A (en) * | 2009-03-20 | 2009-08-12 | 腾讯科技（深圳）有限公司 | Electronic commerce transaction system and merchandise information processing method |
| CN103729383A (en) * | 2012-10-16 | 2014-04-16 | 阿里巴巴集团控股有限公司 | Push method and device for commodity information |
| CN105469263A (en) * | 2014-09-24 | 2016-04-06 | 阿里巴巴集团控股有限公司 | Commodity recommendation method and device |
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| CN101504751A (en) * | 2009-03-20 | 2009-08-12 | 腾讯科技（深圳）有限公司 | Electronic commerce transaction system and merchandise information processing method |
| CN103729383A (en) * | 2012-10-16 | 2014-04-16 | 阿里巴巴集团控股有限公司 | Push method and device for commodity information |
| CN105469263A (en) * | 2014-09-24 | 2016-04-06 | 阿里巴巴集团控股有限公司 | Commodity recommendation method and device |
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