WO2018027401A1 - Procédé permettant de pousser des publicités selon un groupe de contacts et système de poussée - Google Patents

Procédé permettant de pousser des publicités selon un groupe de contacts et système de poussée Download PDF

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Publication number
WO2018027401A1
WO2018027401A1 PCT/CN2016/093833 CN2016093833W WO2018027401A1 WO 2018027401 A1 WO2018027401 A1 WO 2018027401A1 CN 2016093833 W CN2016093833 W CN 2016093833W WO 2018027401 A1 WO2018027401 A1 WO 2018027401A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
type
address book
type label
current
Prior art date
Application number
PCT/CN2016/093833
Other languages
English (en)
Chinese (zh)
Inventor
柳柏宏
Original Assignee
柳柏宏
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 柳柏宏 filed Critical 柳柏宏
Priority to PCT/CN2016/093833 priority Critical patent/WO2018027401A1/fr
Publication of WO2018027401A1 publication Critical patent/WO2018027401A1/fr

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/40—Support for services or applications

Definitions

  • the invention belongs to the field of Internet, and in particular relates to a method for pushing advertisements according to address book packets and a push system.
  • Online shopping referred to as online shopping, is an online shopping form that retrieves product information through the Internet and issues a shopping request through an electronic order form, and then completes the transaction in a series of links such as payment and delivery. It is convenient, fast, low in operating cost, and low in inventory pressure. And so on.
  • the domestic online shopping general payment method is payment to delivery (direct bank transfer, online remittance), and secured transactions (Taobao Alipay, Baidu Baifubao, Tencent Tenpay, etc.) are cash on delivery.
  • online shopping purchase costs are low. Online product buyers compare different products and simply log in to different websites. It is also easier to find goods.
  • the online store basically has the classification and search function of the goods in the store. Through the search, the purchaser can conveniently find the goods that are needed. The price of the commodity is low. Maintaining an online store is much cheaper than maintaining the cost of a mall, labor, advertising, and other expenses. Online stores are open to customers 24 hours a day, and traditional stores have a hard time doing this. As long as the user logs into the website in their free time, they can pick the items they need.
  • Weishang's advertising is usually sent through a circle of friends with text descriptions, so that the other party is a friend and the other party does not set a blocking message, then all the friends in the user circle can see the advertisement.
  • the advertisement is a cosmetic advertisement, the male friend will not pay attention to it, resulting in inaccurate advertisement delivery.
  • different friends have different time of activities. If customers who are active at different times repeatedly deliver the same advertisement at different times, there is a counter effect of the screen.
  • Embodiments of the present invention provide a method for pushing advertisements according to an address book packet, and the purpose is to In case the current ad delivery is inaccurate and cannot be delivered to different customer habits It is necessary to provide a kind of matching advertisement type group type label and advertisement type label, and automatically push advertisement according to different types of customers, so that the advertisement delivery is more accurate, and also enables the user to understand the advertisement information according to his own needs from being not in the interest range. The interruption of the advertisement.
  • the present invention is implemented in such a manner that a method of pushing an advertisement based on an address book packet includes the following steps:
  • the embodiment of the invention further provides a push system, comprising:
  • a recording unit configured to record a type label corresponding to the address book group, and record a matching relationship between the type label corresponding to the advertisement and the type label corresponding to the address book group and the type label corresponding to the advertisement;
  • a detecting unit wherein the input end is connected to the output end of the recording unit, and is configured to detect a current advertisement type label
  • the push unit has an input end connected to the output end of the detecting unit, configured to match the address book group according to the current advertisement type label, and push the advertisement to the address book group matched by the current advertisement type label.
  • the invention automatically pushes advertisements according to different types of customers, so that the advertisement delivery is more accurate, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range. disturb.
  • FIG. 1 is a schematic flowchart of a method for pushing an advertisement according to an address book packet according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a method for pushing an advertisement according to an address book packet provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 The type label corresponding to the address book group is recorded, and the matching relationship between the type label corresponding to the advertisement and the type label corresponding to the address book group and the type label corresponding to the advertisement is recorded.
  • step S101 the current advertisement type tag is detected.
  • step S102 Medium, matching the address book group according to the current advertisement type label, and pushing the advertisement to the address book group matching the current advertisement type label.
  • the invention automatically pushes advertisements according to different types of customers, so that the advertisement delivery is more accurate, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range. disturb.
  • FIG. 2 is a schematic diagram of a push system structure according to an embodiment of the present invention, the push system:
  • Recording unit 21 For recording a type tag corresponding to the address book group, and recording a matching relationship between the type tag corresponding to the advertisement and the type tag corresponding to the address book group and the type tag corresponding to the advertisement;
  • the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting a current advertisement type label
  • Push unit 23 its input end and the detecting unit 22
  • the output connection is used to match the address book group according to the current advertisement type label, and push the advertisement to the address book group matched by the current advertisement type label.
  • recording unit 21 The type label corresponding to the address book group is recorded, and the matching relationship between the type label corresponding to the advertisement and the type label corresponding to the address book group and the type label corresponding to the advertisement is recorded, and the detecting unit 22 detects the current advertisement type label, and the pushing unit 23 Matches the address book group based on the current ad type tag to push the ad to the address book group that matches the current ad type tag.
  • the invention automatically pushes advertisements according to different types of customers, so that the advertisement delivery is more accurate, and also enables the user to understand the advertisement information according to his own needs from the advertisements that are not in the interest range. disturb.

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention porte sur un procédé permettant de pousser des publicités selon un groupe de contacts et sur un système de poussée. Le procédé comprend les étapes suivantes : enregistrement d'étiquettes de type correspondant à des groupes de contacts, enregistrement d'étiquettes de type correspondant aux publicités et enregistrement d'une relation de correspondance entre les étiquettes de type correspondant aux groupes de contacts et les étiquettes de type correspondant aux publicités (S100) ; détection d'une étiquette de type d'une publicité actuelle (S101) ; et réalisation, selon l'étiquette de type de la publicité actuelle, d'une opération de mise en correspondance afin d'obtenir un groupe de contacts et de pousser des publicités vers le groupe de contacts correspondant à l'étiquette de type de la publicité actuelle (S102). En mettant en correspondance des étiquettes de type d'un groupe de contacts et des étiquettes de type d'une publicité afin de pousser automatiquement des publicités selon différents types de clients, le procédé de la présente invention permet une distribution précise des publicités, permet à des utilisateurs de recevoir des informations publicitaires en fonction de leurs propres besoins et empêche les utilisateurs d'être importunés par des publicités qui ne les intéressent pas.
PCT/CN2016/093833 2016-08-06 2016-08-06 Procédé permettant de pousser des publicités selon un groupe de contacts et système de poussée WO2018027401A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/093833 WO2018027401A1 (fr) 2016-08-06 2016-08-06 Procédé permettant de pousser des publicités selon un groupe de contacts et système de poussée

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/093833 WO2018027401A1 (fr) 2016-08-06 2016-08-06 Procédé permettant de pousser des publicités selon un groupe de contacts et système de poussée

Publications (1)

Publication Number Publication Date
WO2018027401A1 true WO2018027401A1 (fr) 2018-02-15

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2016/093833 WO2018027401A1 (fr) 2016-08-06 2016-08-06 Procédé permettant de pousser des publicités selon un groupe de contacts et système de poussée

Country Status (1)

Country Link
WO (1) WO2018027401A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112328905A (zh) * 2020-10-30 2021-02-05 中国平安人寿保险股份有限公司 线上营销内容推送方法、装置、计算机设备及存储介质

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103870547A (zh) * 2014-02-26 2014-06-18 华为技术有限公司 联系人的分组处理方法及装置
CN104572688A (zh) * 2013-10-17 2015-04-29 腾讯科技（深圳）有限公司 信息推送方法及装置
CN105338084A (zh) * 2015-11-02 2016-02-17 北京金山安全软件有限公司 一种广告信息推送的方法及服务器

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104572688A (zh) * 2013-10-17 2015-04-29 腾讯科技（深圳）有限公司 信息推送方法及装置
CN103870547A (zh) * 2014-02-26 2014-06-18 华为技术有限公司 联系人的分组处理方法及装置
CN105338084A (zh) * 2015-11-02 2016-02-17 北京金山安全软件有限公司 一种广告信息推送的方法及服务器

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112328905A (zh) * 2020-10-30 2021-02-05 中国平安人寿保险股份有限公司 线上营销内容推送方法、装置、计算机设备及存储介质

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