WO2018023615A1 - Procédé de calcul du nombre d'utilisations d'une technologie de pousser de publicité, et système de publicité - Google Patents

Procédé de calcul du nombre d'utilisations d'une technologie de pousser de publicité, et système de publicité Download PDF

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Publication number
WO2018023615A1
WO2018023615A1 PCT/CN2016/093366 CN2016093366W WO2018023615A1 WO 2018023615 A1 WO2018023615 A1 WO 2018023615A1 CN 2016093366 W CN2016093366 W CN 2016093366W WO 2018023615 A1 WO2018023615 A1 WO 2018023615A1
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WIPO (PCT)
Prior art keywords
user
advertisement
unit
personal situation
room card
Prior art date
Application number
PCT/CN2016/093366
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English (en)
Chinese (zh)
Inventor
汤隆初
Original Assignee
汤隆初
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 汤隆初 filed Critical 汤隆初
Priority to PCT/CN2016/093366 priority Critical patent/WO2018023615A1/fr
Publication of WO2018023615A1 publication Critical patent/WO2018023615A1/fr

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the invention belongs to the field of the Internet, and in particular relates to a statistical method and an advertising system for the number of times the advertisement pushing technology is used.
  • the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
  • the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
  • similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • the embodiment of the invention provides a statistical method for the number of times the advertisement pushing technology is used.
  • the purpose is to achieve the purpose of accurately pushing the advertisement of the hotel elevator by matching the personal situation of the user with the advertisement label, and also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
  • the present invention is implemented as follows: a statistical method for the number of times the advertisement push technology is used, including the following steps:
  • the room card is matched with the user's personal situation
  • the user's personal situation is read according to the room card
  • An embodiment of the present invention further provides an advertising system, including:
  • Recording unit matching unit, reading unit, pushing unit, technical data collecting unit, wherein:
  • a recording unit for recording a feature tag set on the advertisement
  • a matching unit configured to match the room card with the user's personal situation when the user opens the room
  • a reading unit whose input end is connected to the output end of the matching unit for When the user starts the elevator by using the room card, the personal situation of the user is read according to the room card;
  • a pushing unit whose input end is connected to the output ends of the recording unit and the reading unit for Advertising the user with a tag that matches the personal situation of the user according to the personal situation of the user;
  • the technical data collection unit has an input end connected to the output end of the push unit, and is configured to send technical use data to a data collection end preset by the manufacturer.
  • the invention achieves the purpose of accurately pushing advertisements of hotel elevators by matching the personal situation of the user with the advertising label. At the same time, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
  • FIG. 1 is a schematic flowchart of a statistical method for using the number of times an advertisement push technology is provided according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a statistical method for using the number of times of advertisement push technology provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 the feature tag set on the advertisement is recorded.
  • the feature tag of the advertisement is recorded by the advertisement content, such as setting the tag '80 on the corresponding advertisement. After the ', 'male advertising' label, 'Cantonese', 'luxury' label and other feature tags, and recorded in the system.
  • step S102 when the user opens the room, the room card is matched with the personal situation of the user.
  • the room card When the user opens the room, they need to register with the corresponding ID card, so that the room card can be associated with the identity information on the ID card. When the user consumes at the hotel or participates in some social activities, the corresponding information can also be recorded.
  • the personal circumstances described here include: the user's age, birthplace, gender, etc., which can be parsed from the user's ID card, and the user's spending habits derived from the user's consumption record at the hotel.
  • step S103 when the user starts the elevator using the room card, the personal situation of the user is read according to the room card.
  • the personal information read here according to the room card includes the user's age, place of birth, gender, and consumption habits or hobbies derived from the consumption record.
  • step S104 an advertisement having a label matching the personal situation of the user is pushed to the user according to the personal situation of the user. And send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the user when the user is a male, the user is pushed with the advertisement with the 'Male Advertising' label; the user spends more than 1W in the hotel. In the first time, the user is pushed an advertisement with a 'luxury' label.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention achieves the purpose of accurately pushing advertisements of hotel elevators by matching the personal situation of the user with the advertising label. At the same time, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
  • FIG. 2 is a schematic structural diagram of an advertisement system according to an embodiment of the present invention, where the user recommendation system includes:
  • a recording unit 21 configured to record a feature tag set on the advertisement
  • the matching unit 22 is configured to match the room card with the personal situation of the user when the user opens the room;
  • a reading unit 23 the input end of which is connected to the output end of the matching unit, and is used for When the user starts the elevator by using the room card, the personal situation of the user is read according to the room card;
  • Push unit 24 whose input end is connected with the output end of the recording unit and the reading unit, and is used for Advertising the user with a tag that matches the personal situation of the user according to the personal situation of the user;
  • Technical data acquisition unit 25 its input end and the push unit 24
  • the output connection is used to send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the working principle is: a recording unit 21, recording a feature tag set on the advertisement; a matching unit 22, when When the user opens the room, the room card is matched with the personal situation of the user; the reading unit 23, when the user starts the elevator by using the room card, reads the personal situation of the user according to the room card; the pushing unit 24, According to the personal situation of the user, an advertisement having a label matching the personal situation of the user is pushed to the user, and at the same time, the technical data collecting unit 25 transmits the technical use data to the data collection terminal preset by the manufacturer.
  • the invention achieves the purpose of accurately pushing advertisements of hotel elevators by matching the personal situation of the user with the advertising label. At the same time, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention relève du domaine d'Internet, et porte sur un procédé permettant de calculer le nombre d'utilisations d'une technologie de pousser de publicité, ainsi que sur un système de publicité. Le procédé comprend : la mémorisation d'étiquettes de caractéristiques attachées à des publicités; lorsqu'un utilisateur arrive dans un hôtel, la réalisation d'une mise en correspondance sur la base d'une carte de chambre et d'informations personnelles de l'utilisateur; quand l'utilisateur se sert de la carte de chambre pour activer un ascenseur, l'accès aux informations personnelles de l'utilisateur à partir de la carte de chambre; et le pousser vers l'utilisateur, selon les informations personnelles de l'utilisateur, d'une publicité ayant une étiquette qui correspond auxdites informations personnelles, et la transmission de données d'utilisation de la technologie à un terminal de collecte de données prédéfini par un fabricant. Dans l'invention, une mise en correspondance est effectuée sur la base d'informations personnelles d'un utilisateur et d'étiquettes de publicités, ce qui permet de pousser avec précision une publicité dans un ascenseur d'hôtel, et donne en même temps à un fabricant la possibilité d'acquérir de manière opportune et efficace des données relatives à l'utilisation de la technologie.
PCT/CN2016/093366 2016-08-04 2016-08-04 Procédé de calcul du nombre d'utilisations d'une technologie de pousser de publicité, et système de publicité WO2018023615A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/093366 WO2018023615A1 (fr) 2016-08-04 2016-08-04 Procédé de calcul du nombre d'utilisations d'une technologie de pousser de publicité, et système de publicité

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/093366 WO2018023615A1 (fr) 2016-08-04 2016-08-04 Procédé de calcul du nombre d'utilisations d'une technologie de pousser de publicité, et système de publicité

Publications (1)

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WO2018023615A1 true WO2018023615A1 (fr) 2018-02-08

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Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103226778A (zh) * 2013-03-21 2013-07-31 刘婷 电子凭证获取、分发方法及智能终端、广告机
CN103258485A (zh) * 2012-02-15 2013-08-21 深圳清华大学研究院 根据预期需求用标牌主动推送信息的方法及智能标牌系统
CN104463625A (zh) * 2014-12-01 2015-03-25 中国联合网络通信集团有限公司 实现电梯内大屏幕信息的推送方法及系统
CN104609270A (zh) * 2015-02-05 2015-05-13 北京索德电气工业有限公司 一种智能电梯控制系统及方法

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103258485A (zh) * 2012-02-15 2013-08-21 深圳清华大学研究院 根据预期需求用标牌主动推送信息的方法及智能标牌系统
CN103226778A (zh) * 2013-03-21 2013-07-31 刘婷 电子凭证获取、分发方法及智能终端、广告机
CN104463625A (zh) * 2014-12-01 2015-03-25 中国联合网络通信集团有限公司 实现电梯内大屏幕信息的推送方法及系统
CN104609270A (zh) * 2015-02-05 2015-05-13 北京索德电气工业有限公司 一种智能电梯控制系统及方法

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