WO2018023304A1 - Vehicle position based personalized information pushing method and system - Google Patents
Vehicle position based personalized information pushing method and system Download PDFInfo
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- WO2018023304A1 WO2018023304A1 PCT/CN2016/092619 CN2016092619W WO2018023304A1 WO 2018023304 A1 WO2018023304 A1 WO 2018023304A1 CN 2016092619 W CN2016092619 W CN 2016092619W WO 2018023304 A1 WO2018023304 A1 WO 2018023304A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
- H04W4/40—Services specially adapted for particular environments, situations or purposes for vehicles, e.g. vehicle-to-pedestrians [V2P]
- H04W4/44—Services specially adapted for particular environments, situations or purposes for vehicles, e.g. vehicle-to-pedestrians [V2P] for communication between vehicles and infrastructures, e.g. vehicle-to-cloud [V2C] or vehicle-to-home [V2H]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/029—Location-based management or tracking services
Definitions
- the invention belongs to the field of communications, and in particular relates to a method and system for personalizing information push based on a vehicle position.
- the vehicle terminal receives various messages, such as weather forecasts, intersections, and points of interest, from the servers in the background.
- the vehicle terminal can push the received message to the driver. This gives the driver the pleasure of driving and eases driving fatigue.
- the server generally pushes information to different users according to the same rule, and cannot perform different push according to different situations of the user, which may cause the user to be uninterested or unnecessary to the content pushed by the server, thereby reducing the user experience.
- Embodiments of the present invention provide a method and system for personalizing information push based on a vehicle position, which can be The vehicle location carries out personalized information push, which increases the probability that the user needs to push the information, thereby improving the user experience.
- a method for personalized information push based on a vehicle location including:
- the in-vehicle device locates the in-vehicle device, and acquires location information of the in-vehicle device;
- the in-vehicle device sends an information push request message to the server, where the information push request message carries the location information of the in-vehicle device;
- the server queries a preset push information database according to the location information of the in-vehicle device, and acquires push information corresponding to the location of the in-vehicle device;
- the in-vehicle device receives the push information sent by the server and plays the same.
- a system for personalizing information push based on a vehicle position including an in-vehicle device and a server.
- the in-vehicle device includes:
- a positioning module configured to locate the in-vehicle device, and acquire location information of the in-vehicle device
- a first sending module configured to send an information push request message to the server, where the information push request message carries location information of the in-vehicle device;
- the server includes:
- a first receiving module configured to receive an information push request message sent by the in-vehicle device, where the information push request message carries location information of the in-vehicle device;
- the querying module is configured to query a preset push information database according to the location information of the in-vehicle device of the first receiving module, and obtain push information corresponding to the location of the in-vehicle device;
- a second sending module configured to send the push information corresponding to the location of the in-vehicle device acquired by the query unit to the in-vehicle device;
- the in-vehicle device further includes: a second receiving module, configured to receive the push information sent by the server;
- a playing module configured to play the push information received by the second receiving module.
- the in-vehicle device can locate the location information and The server reports, according to the location information of the in-vehicle device, the server may obtain the push information corresponding to the location of the in-vehicle device by querying the preset push information database; and send the push information corresponding to the location of the in-vehicle device Give the in-vehicle device. in order to fulfill The information related to the location can be pushed according to the location of the vehicle, thereby increasing the probability that the user needs the information to be pushed, and improving the user experience.
- FIG. 1 is a schematic flow chart of a method for pushing information based on a vehicle position according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a server according to an embodiment of the present invention.
- an embodiment of the present invention provides a method for information push based on a vehicle position.
- the method may include:
- Step S101 The in-vehicle device locates the in-vehicle device, and acquires location information of the in-vehicle device.
- the location information of the in-vehicle device may be set as needed, for example, may be as large as a province or a city, or may be as small as a district, a street, or a specific building.
- the location information of the in-vehicle device in the embodiment of the present invention includes street information.
- Step S102 The in-vehicle device sends an information push request message to the server, where the information push request message carries the location information of the in-vehicle device.
- Step S103 the server queries the preset push information database according to the location information of the in-vehicle device, and acquires push information corresponding to the location of the in-vehicle device.
- the push information library is preset in the server, and the push information database includes a plurality of addresses and push information corresponding to each address.
- the address may be set according to a size, for example, the level from large to small may be: province, city, district / County, street.
- the server acquires the push information corresponding to the province A.
- the server acquires the push information corresponding to the B city.
- the server acquires the push information corresponding to the C street.
- the server may update the push information corresponding to each address periodically or irregularly.
- Step S104 The server sends the push information corresponding to the location of the in-vehicle device to the in-vehicle device.
- Step S105 The in-vehicle device receives the push information sent by the server and plays the information.
- the present invention provides a method for personalizing information push based on a vehicle position, and the vehicle device can locate and obtain location information and
- the server reports, according to the location information of the in-vehicle device, the server may obtain the push information corresponding to the location of the in-vehicle device by querying the preset push information database; and send the push information corresponding to the location of the in-vehicle device Give the in-vehicle device. in order to fulfill
- the information related to the location can be pushed according to the location of the vehicle, thereby increasing the probability that the user needs the information to be pushed, and improving the user experience.
- an embodiment of the present invention provides a system for performing the method shown in FIG. See Figure 2
- the system includes: an in-vehicle device 10 and a server 20,
- the in-vehicle device 10 includes:
- a positioning module 101 configured to locate the in-vehicle device 10, and acquire location information of the in-vehicle device 10;
- a first sending module 102 configured to the server 20 Sending a message push request message, where the information push request message carries location information of the in-vehicle device;
- the server 20 includes:
- the first receiving module 201 is configured to receive the in-vehicle device 10 Sending a message push request message, where the information push request message carries location information of the in-vehicle device;
- the query module 202 is configured to use the in-vehicle device 10 according to the first receiving module 201 Location information, querying a preset push information database, and obtaining push information corresponding to the location of the in-vehicle device;
- a second sending module 203 configured to acquire the inquiring unit 202 and the in-vehicle device 10 The push information corresponding to the location is sent to the in-vehicle device;
- the in-vehicle device 10 further includes: a second receiving module 103, configured to receive the push information sent by the server 20;
- the playing module 104 is configured to play the push information received by the second receiving module 103.
- the present invention provides a system for personalizing information push based on a vehicle position, and an in-vehicle device 10 Ability to locate location information and report to the server, server 20 According to the location information of the in-vehicle device, the push information corresponding to the location of the in-vehicle device can be obtained by querying the preset push information database; and the push information corresponding to the location of the in-vehicle device is sent to the in-vehicle device . in order to fulfill The information related to the location can be pushed according to the location of the vehicle, thereby increasing the probability that the user needs the information to be pushed, and improving the user experience.
Abstract
The present invention belongs to the technical field of communications and in particular relates to a vehicle position based personalized information pushing method and system. Information related to a vehicle position can be pushed according to the vehicle position, so that a probability that a user needs the pushed information is increased and user experience is improved. The method comprises: locating a vehicle-mounted device by the vehicle-mounted device to obtain position information of the vehicle-mounted device; sending an information pushing request message to a server by the vehicle-mounted device, the information pushing request message carrying the position information of the vehicle-mounted device; querying a preconfigured pushing information base by the server according to the position information of the vehicle-mounted device to obtain pushing information corresponding to the position of the vehicle-mounted device; sending the pushing information corresponding to the position of the vehicle-mounted device to the vehicle-mounted device by the server; and receiving and playing, by the vehicle-mounted device, the pushed information sent by the server.
Description
本发明属于通信领域，尤其是涉及 一种基于车载位置进行个性化信息推送的方法及系统 。 The invention belongs to the field of communications, and in particular relates to a method and system for personalizing information push based on a vehicle position.
随着通讯技术的不断发展，现在的汽车上很多都安装有车载系统终端，在用户驾驶过程中，车载终端会从后台的服务器接收各种消息，比如天气预报、路口、兴趣点等。车载终端可以将接收到消息推送给驾驶员。从而给驾驶员驾驶过程中乐趣，缓解驾驶疲劳。
With the continuous development of communication technology, many of the current cars are equipped with in-vehicle system terminals. During the driving process, the vehicle terminal receives various messages, such as weather forecasts, intersections, and points of interest, from the servers in the background. The vehicle terminal can push the received message to the driver. This gives the driver the pleasure of driving and eases driving fatigue.
现有技术一般是服务器根据相同规则向不同用户推送信息，不能根据用户的不同情况进行不同的推送，容易造成用户对服务器推送的内容不感兴趣或者不需要，降低用户体验。
In the prior art, the server generally pushes information to different users according to the same rule, and cannot perform different push according to different situations of the user, which may cause the user to be uninterested or unnecessary to the content pushed by the server, thereby reducing the user experience.
本发明实施例提供了一种基于车载位置进行个性化信息推送的方法及系统 ，能够根据
车载位置进行个性化的信息推送，提高用户对推送信息需要的概率，进而提高用户体验。 Embodiments of the present invention provide a method and system for personalizing information push based on a vehicle position, which can be
The vehicle location carries out personalized information push, which increases the probability that the user needs to push the information, thereby improving the user experience.
为了实现上述目的，本发明提供的技术方案为： In order to achieve the above object, the technical solution provided by the present invention is:
第一方面，提供一种基于车载位置进行个性化信息推送的方法，包括： In a first aspect, a method for personalized information push based on a vehicle location is provided, including:
车载设备对所述车载设备进行定位，获取所述车载设备的位置信息； The in-vehicle device locates the in-vehicle device, and acquires location information of the in-vehicle device;
车载设备向服务器发送信息推送请求消息，所述信息推送请求消息中携带所述车载设备的位置信息； The in-vehicle device sends an information push request message to the server, where the information push request message carries the location information of the in-vehicle device;
所述服务器根据所述车载设备的位置信息，查询预设的推送信息库，获取与所述车载设备的位置对应的推送信息；
The server queries a preset push information database according to the location information of the in-vehicle device, and acquires push information corresponding to the location of the in-vehicle device;
所述服务器将所述与所述车载设备的位置对应的推送信息发送给所述车载设备； Sending, by the server, the push information corresponding to the location of the in-vehicle device to the in-vehicle device;
所述车载设备接收所述服务器发送的推送信息并进行播放。 The in-vehicle device receives the push information sent by the server and plays the same.
第二方面，提供一种基于车载位置进行个性化信息推送的系统，包括车载设备和服务器， In a second aspect, a system for personalizing information push based on a vehicle position is provided, including an in-vehicle device and a server.
所述车载设备包括： The in-vehicle device includes:
定位模块，用于对所述车载设备进行定位，获取所述车载设备的位置信息； a positioning module, configured to locate the in-vehicle device, and acquire location information of the in-vehicle device;
第一发送模块，用于向服务器发送信息推送请求消息，所述信息推送请求消息中携带所述车载设备的位置信息；
a first sending module, configured to send an information push request message to the server, where the information push request message carries location information of the in-vehicle device;
所述服务器包括： The server includes:
第一接收模块，用于接收车载设备发送的信息推送请求消息，所述信息推送请求消息中携带所述车载设备的位置信息；
a first receiving module, configured to receive an information push request message sent by the in-vehicle device, where the information push request message carries location information of the in-vehicle device;
查询模块，用于根据所述第一接收模块的所述车载设备的位置信息，查询预设的推送信息库，获取与所述车载设备的位置对应的推送信息；
The querying module is configured to query a preset push information database according to the location information of the in-vehicle device of the first receiving module, and obtain push information corresponding to the location of the in-vehicle device;
第二发送模块，用于将所述查询单元获取的与所述车载设备的位置对应的推送信息发送给所述车载设备；
a second sending module, configured to send the push information corresponding to the location of the in-vehicle device acquired by the query unit to the in-vehicle device;
所述车载设备还包括：第二接收模块，用于接收所述服务器发送的推送信息； The in-vehicle device further includes: a second receiving module, configured to receive the push information sent by the server;
播放模块，用于播放所述第二接收模块接收的所述推送信息。 a playing module, configured to play the push information received by the second receiving module.
由此，本发明所提供的一种基于车载位置进行个性化信息推送的方法及系统
，车载设备能够定位获得位置信息并向
服务器上报，服务器根据所述车载设备的位置信息，可通过查询预设的推送信息库，获取与该车载设备的位置对应的推送信息；并将所述与该车载设备的位置对应的推送信息发送给该车载设备。从而实现
能够根据 车载位置推送与该位置相关的信息，从而提高用户对该推送的信息需要的概率，提高用户体验。 Therefore, the method and system for personalizing information push based on vehicle position provided by the present invention
, the in-vehicle device can locate the location information and
The server reports, according to the location information of the in-vehicle device, the server may obtain the push information corresponding to the location of the in-vehicle device by querying the preset push information database; and send the push information corresponding to the location of the in-vehicle device Give the in-vehicle device. in order to fulfill
The information related to the location can be pushed according to the location of the vehicle, thereby increasing the probability that the user needs the information to be pushed, and improving the user experience.
图 1 是本发明实施例提供的一种基于车载位置进行信息推送的方法的 流程示意图 ； 1 is a schematic flow chart of a method for pushing information based on a vehicle position according to an embodiment of the present invention;
图 2 是本发明实施例提供的服务器的结构示意图。 FIG. 2 is a schematic structural diagram of a server according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
一方面，发明实施例提供一种基于车载位置进行信息推送的方法，参见图 1 ，该方法可以包括： In one aspect, an embodiment of the present invention provides a method for information push based on a vehicle position. Referring to FIG. 1, the method may include:
步骤 S101 、车载设备对所述车载设备进行定位，获取所述车载设备的位置信息。 Step S101: The in-vehicle device locates the in-vehicle device, and acquires location information of the in-vehicle device.
其中，所述车载设备的位置信息可以根据需要进行设置，例如，可以大到省、市，也可以小到区县、街道或者具体建筑物的位置，本发明实施例对此不进行限制。优选的，本发明实施例中的车载设备的位置信息包含街道信息。
The location information of the in-vehicle device may be set as needed, for example, may be as large as a province or a city, or may be as small as a district, a street, or a specific building. Preferably, the location information of the in-vehicle device in the embodiment of the present invention includes street information.
步骤 S102
、车载设备向服务器发送信息推送请求消息，所述信息推送请求消息中携带所述车载设备的位置信息。 Step S102
The in-vehicle device sends an information push request message to the server, where the information push request message carries the location information of the in-vehicle device.
步骤 S103
、服务器根据所述车载设备的位置信息，查询预设的推送信息库，获取与所述车载设备的位置对应的推送信息。 Step S103
And the server queries the preset push information database according to the location information of the in-vehicle device, and acquires push information corresponding to the location of the in-vehicle device.
其中，服务器内预设有推送信息库，该推送信息库中包含多个地址以及与每个地址对应的推送信息。优选的，地址可以根据大小设置有多个级别，例如，从大到小的级别依次可以为：省、市、区
/ 县、街道。
The push information library is preset in the server, and the push information database includes a plurality of addresses and push information corresponding to each address. Preferably, the address may be set according to a size, for example, the level from large to small may be: province, city, district
/ County, street.
例如，若车载设备的位置信息包含 A 省，则服务器获取与 A 省对应的推送信息。 For example, if the location information of the in-vehicle device includes the province A, the server acquires the push information corresponding to the province A.
若车载设备的位置信息包含 B 市，则服务器获取与 B 市对应的推送信息。 If the location information of the in-vehicle device includes the B city, the server acquires the push information corresponding to the B city.
若车载设备的位置信息包含 C 街道，则服务器获取与 C 街道对应的推送信息。 If the location information of the in-vehicle device includes C street, the server acquires the push information corresponding to the C street.
优选的，服务器可以定期或者不定期更新每个地址对应的推送信息。 Preferably, the server may update the push information corresponding to each address periodically or irregularly.
步骤 S104 、服务器将所述与所述车载设备的位置对应的推送信息发送给所述车载设备。 Step S104: The server sends the push information corresponding to the location of the in-vehicle device to the in-vehicle device.
步骤 S105 、所述车载设备接收所述服务器发送的推送信息并进行播放。 Step S105: The in-vehicle device receives the push information sent by the server and plays the information.
由此，本发明所提供的一种基于车载位置进行个性化信息推送的方法 ，车载设备能够定位获得位置信息并向
服务器上报，服务器根据所述车载设备的位置信息，可通过查询预设的推送信息库，获取与该车载设备的位置对应的推送信息；并将所述与该车载设备的位置对应的推送信息发送给该车载设备。从而实现
能够根据 车载位置推送与该位置相关的信息，从而提高用户对该推送的信息需要的概率，提高用户体验。 Therefore, the present invention provides a method for personalizing information push based on a vehicle position, and the vehicle device can locate and obtain location information and
The server reports, according to the location information of the in-vehicle device, the server may obtain the push information corresponding to the location of the in-vehicle device by querying the preset push information database; and send the push information corresponding to the location of the in-vehicle device Give the in-vehicle device. in order to fulfill
The information related to the location can be pushed according to the location of the vehicle, thereby increasing the probability that the user needs the information to be pushed, and improving the user experience.
另一方面，本发明实施例提供一种系统，该系统用于执行图 1 所示方法。参见图 2
，该系统包括：包括车载设备 10 和服务器 20 ， In another aspect, an embodiment of the present invention provides a system for performing the method shown in FIG. See Figure 2
The system includes: an in-vehicle device 10 and a server 20,
所述车载设备 10 包括： The in-vehicle device 10 includes:
定位模块 101 ，用于对所述车载设备 10 进行定位，获取所述车载设备 10 的位置信息； a positioning module 101, configured to locate the in-vehicle device 10, and acquire location information of the in-vehicle device 10;
第一发送模块 102 ，用于向服务器 20
发送信息推送请求消息，所述信息推送请求消息中携带所述车载设备的位置信息； a first sending module 102, configured to the server 20
Sending a message push request message, where the information push request message carries location information of the in-vehicle device;
所述服务器 20 包括： The server 20 includes:
第一接收模块 201 ，用于接收车载设备 10
发送的信息推送请求消息，所述信息推送请求消息中携带所述车载设备的位置信息； The first receiving module 201 is configured to receive the in-vehicle device 10
Sending a message push request message, where the information push request message carries location information of the in-vehicle device;
查询模块 202 ，用于根据所述第一接收模块 201 的所述车载设备 10
的位置信息，查询预设的推送信息库，获取与所述车载设备的位置对应的推送信息； The query module 202 is configured to use the in-vehicle device 10 according to the first receiving module 201
Location information, querying a preset push information database, and obtaining push information corresponding to the location of the in-vehicle device;
第二发送模块 203 ，用于将所述查询单元 202 获取的与所述车载设备 10
的位置对应的推送信息发送给所述车载设备； a second sending module 203, configured to acquire the inquiring unit 202 and the in-vehicle device 10
The push information corresponding to the location is sent to the in-vehicle device;
所述车载设备 10 还包括：第二接收模块 103 ，用于接收所述服务器 20 发送的推送信息； The in-vehicle device 10 further includes: a second receiving module 103, configured to receive the push information sent by the server 20;
播放模块 104 ，用于播放所述第二接收模块 103 接收的所述推送信息。 The playing module 104 is configured to play the push information received by the second receiving module 103.
由此，本发明所提供的一种基于车载位置进行个性化信息推送的及系统 ，车载设备 10
能够定位获得位置信息并向 服务器上报，服务器 20
根据所述车载设备的位置信息，可通过查询预设的推送信息库，获取与该车载设备的位置对应的推送信息；并将所述与该车载设备的位置对应的推送信息发送给该车载设备。从而实现
能够根据 车载位置推送与该位置相关的信息，从而提高用户对该推送的信息需要的概率，提高用户体验。 Therefore, the present invention provides a system for personalizing information push based on a vehicle position, and an in-vehicle device 10
Ability to locate location information and report to the server, server 20
According to the location information of the in-vehicle device, the push information corresponding to the location of the in-vehicle device can be obtained by querying the preset push information database; and the push information corresponding to the location of the in-vehicle device is sent to the in-vehicle device . in order to fulfill
The information related to the location can be pushed according to the location of the vehicle, thereby increasing the probability that the user needs the information to be pushed, and improving the user experience.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种基于车载位置进行个性化信息推送的方法，其特征在于，包括： A method for personalizing information push based on a vehicle position, comprising:车载设备对所述车载设备进行定位，获取所述车载设备的位置信息；The in-vehicle device locates the in-vehicle device, and acquires location information of the in-vehicle device;车载设备向服务器发送信息推送请求消息，所述信息推送请求消息中携带所述车载设备的位置信息；The in-vehicle device sends an information push request message to the server, where the information push request message carries the location information of the in-vehicle device;所述服务器根据所述车载设备的位置信息，查询预设的推送信息库，获取与所述车载设备的位置对应的推送信息；The server queries a preset push information database according to the location information of the in-vehicle device, and acquires push information corresponding to the location of the in-vehicle device;所述服务器将所述与所述车载设备的位置对应的推送信息发送给所述车载设备；Sending, by the server, the push information corresponding to the location of the in-vehicle device to the in-vehicle device;所述车载设备接收所述服务器发送的推送信息并进行播放。The in-vehicle device receives the push information sent by the server and plays the same.
- 一种基于车载位置进行个性化信息推送的系统，其特征在于，包括车载设备和服务器，其特征在于，A system for personalizing information push based on a vehicle position, comprising: an in-vehicle device and a server, wherein所述车载设备包括：The in-vehicle device includes:定位模块，用于对所述车载设备进行定位，获取所述车载设备的位置信息；a positioning module, configured to locate the in-vehicle device, and acquire location information of the in-vehicle device;第一发送模块，用于向服务器发送信息推送请求消息，所述信息推送请求消息中携带所述车载设备的位置信息；a first sending module, configured to send an information push request message to the server, where the information push request message carries location information of the in-vehicle device;所述服务器包括：The server includes:第一接收模块，用于接收车载设备发送的信息推送请求消息，所述信息推送请求消息中携带所述车载设备的位置信息；a first receiving module, configured to receive an information push request message sent by the in-vehicle device, where the information push request message carries location information of the in-vehicle device;查询模块，用于根据所述第一接收模块的所述车载设备的位置信息，查询预设的推送信息库，获取与所述车载设备的位置对应的推送信息；The querying module is configured to query a preset push information database according to the location information of the in-vehicle device of the first receiving module, and obtain push information corresponding to the location of the in-vehicle device;第二发送模块，用于将所述查询单元获取的与所述车载设备的位置对应的推送信息发送给所述车载设备；a second sending module, configured to send the push information corresponding to the location of the in-vehicle device acquired by the query unit to the in-vehicle device;所述车载设备还包括：第二接收模块，用于接收所述服务器发送的推送信息；The in-vehicle device further includes: a second receiving module, configured to receive the push information sent by the server;播放模块，用于播放所述第二接收模块接收的所述推送信息。a playing module, configured to play the push information received by the second receiving module.
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